I-imeyile info@onmascout.de
Ifowuni: +49 8231 9595990
I-Adwords isebenza kwinkqubo yokubhida. Amagama angundoqo anemiqulu ephezulu yokukhangela adla ngokubiza imali eninzi ukubhida. Ngoko, kungcono ukugxila kwizinto ezimbalwa ezifanelekileyo, Amagama angundoqo aphakathi. Ngalo ndlela, ungayandisa inkcitho yakho. Inyathelo lokuqala kukukhetha igama elingundoqo elifanele ishishini lakho.
Iindleko ngokuchofoza kwiintengiso ze-Adwords ziyahluka ngokuxhomekeke kwinto oyithengisayo. Umzekelo, a $15 Imveliso ye-e-commerce ayinakugunyazisa i-CPC ephezulu. Kwelinye icala, a $5,000 inkonzo ingaxabisa ngaphezulu kweedola ezintlanu ngokucofa. Ngokutsho kwe-WordStream, i-avareji yeendleko ngokucofa kumashishini abo bonke ubungakanani $2.32.
Kubalulekile ukuqonda ixabiso ngokucofa ngaphambi kokuba ubhengeze kuGoogle. Ukufumana okuninzi kwiphulo lakho, kufuneka wenze uphando lwegama elingundoqo kwaye uqonde ixabiso eliqhelekileyo ngokuchofoza kwishishini lakho. Oku kuya kukunceda uqikelele imali oza kuyichitha kwiintengiso. Ukuphepha ukuchitha imali eninzi kunokuba uzimisele, gcina iliso kwiindleko ngokucofa kwi-Adwords.
Iindleko ngokucofa zibalwa ngokwahlula ixabiso lentengiso ngenani lokucofa elivelisayo. Iindleko ngokuchofoza nganye ziyahluka kwiintengiso ezahlukeneyo kunye namaphulo. Kwiimeko ezininzi, kumiselwa ngokhuphiswano lwamaxabiso. Nangona kunjalo, Kufuneka usoloko ukhumbula ukuba eli nani alinakuba lixabiso eliphezulu ngonqakrazo ngalunye.
Iindleko zeentengiso zinokwahluka kakhulu, kuxhomekeke kuhlobo lweshishini kunye neshishini. Umzekelo, ukuba ukwishishini lezomthetho okanye le-accounting, umndilili weendleko ngonqakrazo ngalunye $2.69. Kwelinye icala, ukuba ukwi-niche eneendleko eziphantsi, inokubiza ngaphantsi kwe $0.44 ngonqakrazo ngalunye.
Nangona iindleko zeCPC ziye zaguquguquka ngokuhamba kwexesha, ngokuqhelekileyo iphantsi kwi-e-commerce kunye ne-Facebook. Njengokuba, iCPC ye $0.79 ngokucofa kwi-Ads kwiAmazon iphezulu kune $0.41 ngokucofa eUnited States. Ukucofa kwiintengiso ze-Facebook iindleko $0.19 eSpeyin, Brazil, kunye ne-Indonesia.
Ixabiso ngokuguqulwa kwe-Adwords luphawu olubalulekileyo loqoqosho kunye nokusebenza kwephulo le-ad. Indlela efanelekileyo yokulinganisa ukusebenza kwakho kukuthelekisa iindleko zangoku zamaphulo akho kwiindleko zakho ekujoliswe kuzo. Oku kuya kukunceda ugxininise kwisicwangciso sakho sentengiso. Ukwengeza, ukwazi ukuba leliphi izinga lokuguqulwa kwakho kunokukunceda wenze isigqibo sokuba yimalini omawuyichithe kumaphulo akho e-AdWords.
Uguqulo luyinjongo yokugqibela yalo naliphi na iphulo lokuthengisa. Zenzeka xa isivakashi sinikezela ngolwazi lwabo loqhagamshelwano ngokutshintshiselana nesibonelelo sasimahla, Iinkcukacha ezithe xaxe, okanye incoko nengcali. Inyathelo elilandelayo kukubala iindleko zakho ngenguquko nganye. Kuyenzeka ukuba ufumane uguqulo olungaphezulu kwesinye ngexabiso elifanayo ngokubhida phezulu.
Ukuze ulandelele iindleko zokuguqulwa kwi-Adwords, kufuneka wazi umthombo obhekisa kuwo. I-AdWords ifuna ukuba umthombo obhekisayo wamkele iikuki kunye nekhowudi yokulandela yeJavaScript. Kungenjalo, UGoogle ucofa ucofa kwimithombo engamkelekanga. Nangona kunjalo, ezinye izixhobo eziphathwayo azikwazi kuzamkela iikuki. Njenge, ezi zixhobo zisabalwa kwiindleko ngokucofa ngokubala. Ukuba usebenzisa i-Adwords kwiwebhusayithi yakho yeshishini, kuya kufuneka wazi olu lwazi ukuze wenze iphulo lakho libe likhulu.
Ungaphinda uhlalutye izinga loguqulo lwakho ngosuku lweveki kunye nenyanga yonyaka. Umzekelo, ukuba ishishini lakho lithengisa iimveliso zonyaka, kufuneka utshintshe iphulo lakho ngokusekelwe kwixesha lemini abantu abanokuthi bathenge ngayo. Oku kuya kukunceda ugcine uhlahlo lwabiwo-mali kwaye uphephe ukuchitha imali.
Iindleko ze-Adwords zinokwahluka kakhulu. Nje, ixabiso ngokwezinga lokuguqulwa kwenethiwekhi yokukhangela yi 2.70%. Nangona kunjalo, eli nani liyahluka ngokuxhomekeke kushishino. Umzekelo, I-e-commerce kunye nezezimali zinezinga lokuguqulwa elisezantsi kune 2%. Ukuba ufuna ukwazi ukuba zixabisa malini iintengiso zakho kwinguquko nganye, unokwenza iPhepha likaGoogle ukurekhoda le datha.
Iindleko zokuguqulwa kwe-Adwords zixhomekeke kwishishini osebenza kulo. Umzekelo, ishishini elithengisa izicathulo linokuba nenani eliphezulu lokuguqulwa. Nangona kunjalo, inkampani ethengisa impahla inokuba namaxabiso aphantsi oguqulo ngenxa yokhuphiswano. Kungabalulekile ukuqwalasela ixabiso eliphakathi kweemveliso okanye iinkonzo zakho. Umndilili weendleko zemveliso okanye zenkonzo zinokusuka $10 kumawaka.
Kukho izinto ezimbalwa ezinokuchaphazela iindleko ngokuchofoza kwintengiso enye kwi-Adwords. Inqaku elinye ligama elingundoqo. Ukuba iqela le-ad liqulathe amagama angundoqo afanayo, ayingcaci ngokwaneleyo. Umzekelo, ubungakanani beelokhwe ezintandathu kunye neelokhwe ezingenamikhono ngamagama angundoqo amabini ahluke ngokupheleleyo. Lo mahluko unokuxabisa intengiso enokubakho yenkampani.
I-Adwords ibonelela ngokukhetha ukuseta uhlahlo lwabiwo-mali lwemihla ngemihla kumaqela ahlukeneyo eentengiso. Le ndlela, unokwenza imikhankaso emininzi kwaye uqinisekise ukuba iqela ngalinye lentengiso lilungiselelwe amagama angundoqo ahlukeneyo. Emva koko, ungavavanya amaqela ahlukeneyo eentengiso kunye namaphepha okumisa ukuze ubone ukuba yeyiphi eneyona milinganiselo yokuphendula. Ekugqibeleni, ungasebenzisa isicwangciso sokubhida esizenzekelayo ukulawula iindleko.
Enye yeendlela ezilungileyo zokwandisa iindleko ngokuchofoza kukubeka ixabiso eliphezulu ngokuchofoza. Kucetyiswa ukuseta ubuninzi beCPC ye $1. Oku kuya kuqinisekisa ukuba iintengiso zakho zibonwa ngabantu abaninzi kwaye azingcwatywa kwiziphumo zokukhangela.
Umndilili we-CPC kwiqela elinye leentengiso kwiGoogle Adwords lijikeleze $1 ukuya $2. Nangona kunjalo, ixabiso ngokuchofoza lihluka kakhulu ngokuxhomekeke kwigama elingundoqo kunye neshishini. I-avareji yeendleko ngokucofa kwi-Ads zikaGoogle zijikeleze $1 ukuya $2 ngokucofa kwiNethiwekhi Yokukhangela. Oku kungaphantsi kwexabiso eliphakathi ngonqakrazo ngalunye kumsebenzi womnatha wokubonisa. Nokuba zithini na iindleko, kufuneka ugcine i-ROI yakho engqondweni.
Iindleko ngokuchofoza kwiqela elinye leentengiso kwiGoogle Adwords limiselwa yinkqubo yokubhida. Ukuba intengiso yakho iphezulu kuneyomntu okhuphisana naye, uya kufumana i-CPC esezantsi. Kufuneka ujonge ukuba phakathi kweendawo ezintathu eziphezulu.
Xa uqhuba iphulo lePPC, ixabiso ngonqakrazo ngalunye luqwalaselo olubalulekileyo. Ukunciphisa iindleko zakho ngokuchofoza kuya kwandisa i-traffic yakho kunye namazinga okuguqulwa. Ixabiso lokucofa ngokuchofoza libalwa ngokuthatha intengiso ibekwe ngezantsi kweyakho kunye nesenti enye. Ukusebenzisa olu lwazi, ungahlengahlengisa iibhidi zakho ukuze ukwandise imbuyekezo yakho kutyalo-mali.
Ukongeza kwiindleko ngokucofa, Kuya kufuneka uqwalasele irenki yentengiso. Oku kugqiba ukuba uvela kude kangakanani kwi-injini yokukhangela. Unokuphucula umgangatho wentengiso yakho ukuze unyuke. Ngokubanzi, kufuneka ujonge indawo yesi-3 okanye yesi-4 kwiziphumo zenjini yokukhangela.
Kukho amakhulu amawaka amagama angundoqo akhoyo ukuze abhide. Nangona kunjalo, iindleko zahluka kakhulu. Kuxhomekeke kushishino, amagama angundoqo anokubiza naphi na ukusuka $1 ukuya $2 ngonqakrazo ngalunye. Indlela elungileyo yokwazi ukuba kufuneka uchithe malini kukuqhuba uphando lwegama eliphambili. Kukho abacwangcisi bamagama angundoqo asimahla afumaneka kwi-intanethi, enokukunceda ukuba ucinge ngamagama okukhangela anokubakho.
Iintengiso zeCPC eziphezulu zihlala zibangelwa lukhuphiswano oluphezulu. Xa uneentengiso ezikumgangatho ophezulu, iindleko zakho ngonqakrazo ngalunye ziya kuba ngaphantsi. UGoogle usebenzisa amanqaku asemgangathweni ukumisela ukufaneleka kwentengiso yakho. Iintengiso ezikumgangatho ophezulu ziya kufumana indawo engcono kwaye zibe neeCPC ezisezantsi.
Enye inketho ekhoyo kukuhamba emini, okanye ukucwangcisa intengiso. Ngokuhamba emini, ungakhetha ukuba zeziphi iiyure eziza kuvela iintengiso zakho, ngelixa ugcina iindleko zizonke zebhajethi yakho yentengiso engqondweni. Ukuhamba emini kunokuba luncedo ngakumbi kumashishini asekuhlaleni. Basenokungafuni ukuba iintengiso zabo ziboniswe ngaphandle kweeyure zabo zoshishino, ngoko ukuhlukana emini kubavumela ukuba babele ngakumbi uhlahlo lwabiwo-mali lwabo lweeyure abafuna ukubonakala.
Ukuqinisekisa ukuba iintengiso zakho zijolise kubantu abalungileyo, kufuneka uphande amagama angundoqo. Qinisekisa ukuba amagama angundoqo ajoliswe kumabinzana athile. Umzekelo, “qesha indawo yeholide eTampa” yahlukile kune “urente ikhaya leholide eTampa”. Ngokwenza uphando lwegama elingundoqo kunye nokubeka phambili ukukhangela okuhambelanayo, ungayandisa ukusebenza kweqela lakho leentengiso.
Iindleko ngokucofa (CPC) ixhomekeke kwigama elingundoqo, ishishini kunye nendawo. Nje, ixabiso eliphakathi ngonqakrazo ngalunye (CPC) ukusuka $1 ukuya $2 kuthungelwano lokukhangela kunye nokubonisa uthungelwano. I-CPC ibalwa ngokuphinda-phinda ixabiso lilonke ngokucofa inani lamaxesha ecofa ngalo.
