Tag: Google Ads Agentur

Kana uchangotanga neAdWords account yako, zvimwe wanga uchinetseka kuti woigadzira sei. Pane nzira shoma dzekuita izvi. Verenga kuti uzive maitiro ekugadzirisa yako AdWords account kuti ikwane zvaunoda. Muchinyorwa chino, tichaenda pamusoro peCPA kubhidha uye CPM kubhidha. Isu tichavharawo maitiro ekumisikidza account yako kuti uve nechokwadi chekuti urikurisa mabhenefiti ayo.

Pay-per-click (PPC) advertising

Nepo kubhadhara-per-click advertising paAdwords ingaite seyakapusa pamusoro, pane zvinhu zvakawanda zvokufunga nezvazvo. CTR yakakwira inoratidza ad yako inobatsira uye ine chekuita. A low CTR zvinoreva kuti hapana akadzvanya pane yako ad, ndosaka Google ichida ads ane CTR yakakwirira. Sezvineiwo, pane zvinhu zviviri zvaunogona kudzora kuti uwedzere CTR yako.

PPC advertising inoshandisa mazwi akakosha kubatanidza mabhizinesi nevatengi vakananga. Aya mazwi makuru anoshandiswa nekushambadzira network uye injini dzekutsvaga kusarudza ads anoenderana nechinangwa chemutengi uye zvaanofarira.. Kuti uwane zvakanyanya kubva kune ako ads, sarudza mazwi makuru anotaura kune vateereri vako. Yeuka kuti vanhu havatsvaki chinhu chimwe chete nguva dzose, saka ita chokwadi chekusarudza mazwi makuru anoratidza izvi. Uyezve, iwe unogona kutogadzirisa mishandirapamwe yako nekutarisa vashandisi zvichienderana nenzvimbo yavo, mudziyo, uye nguva yezuva.

Chinangwa chekubhadhara-per-click advertising ndechekugadzira shanduko. Izvo zvakakosha kuti uedze mazwi akasiyana uye mishandirapamwe kuti uone kuti ndeipi ichanyanya kushanda. Pay-per-click advertising inzira yakanaka yekuyedza vateereri vakasiyana nekudyara kudiki, kusvika waona kuti ndedzipi dziri kuita zvakanaka. Unogona kumbomira shambadzo dzako kana dzisiri kuita sezvaunotarisirwa. Izvi zvinogona zvakare kukubatsira iwe kuona kuti ndeapi mazwi akakosha anonyanya kushanda kune bhizinesi rako.

Imwe nzira yekuwedzera yako PPC mushandirapamwe ndeyekugonesa yako yekumhara peji. Peji yako yekumhara ndiyo peji inoshanyirwa nevateereri vako mushure mekudzvanya pakushambadzira kwako. Peji yakanaka yekumhara inoshandura vashanyi kuva vatengi kana kuwedzera chiyero chekushandura. Pakupedzisira, iwe unoda kuona chiyero chepamusoro chekushandura. Paunenge uchishandisa nzira iyi, yeuka kuti iwe uchaita mari chete kana iwe ukaona yakanyanya kutendeuka mwero.

PPC advertising rates anowanzo kutsanangurwa pabhidhi kana flat-reti hwaro. Mushambadzi anobhadhara muparidzi mari yakatarwa pese paanodzvanywa ad. Vaparidzi vanowanzochengeta runyoro rwemitengo yePPC. Zvakakosha kutenga zvakapoteredza mutengo wakaderera, izvo zvinogona dzimwe nguva kutaurirana. Pamusoro pekutaurirana, zvibvumirano zvepamusoro-soro kana zvenguva refu zvinowanzokonzera mitengo yakaderera.

Kana iwe uri mutsva kuPPC kushambadzira paAdwords, zvakakosha kurangarira kuti kunaka kwedanidziro yako kwakakosha. Google inopa mibairo yakanakisa yekuiswa kwekushambadzira uye mutengo wakaderera kumabhizinesi anopa yakanakisa mushandisi ruzivo. Kubudirira kwekushambadzira kwako kunoyerwawo nekudzvanya-kuburikidza nechiyero. Iwe unozoda hwaro hwakasimba usati watanga kubata yako PPC account. Unogona kudzidza zvakawanda nezvePPC advertising paPPC University.

Kushandisa otomatiki bhidhi manejimendi masisitimu ipfungwa yakanaka kana iwe uchida kuwedzera budiriro uye chiyero. Masisitimu akadaro anogona kubata mamirioni ePPC mabhedhi ako uye nekukwiridzira ads ako kuti uwane iyo yepamusoro kudzoka inogoneka. Ivo vanowanzo sungirirwa kune webhusaiti yemushambadzi, uye dyisa mibairo yekudzvanya kwega kwega kumashure kune system. Nenzira iyi, iwe uchava nechokwadi chekuti ad yako iri kuonekwa nevanonyanya kuve vatengi.

Mutengo-pa-kuratidzwa (CPM) kubhidha

Iye vCPM (inoonekwa CPM) bhidhi sarudzo inzira yakanaka yekuwedzera mikana yekuti ad yako ioneke. Kuseta uku kunobvumidza iwe kuseta iyo yepamusoro bhidhi pachuru inoonekwa ad maonesheni. Paunosarudza kushandisa iyi marongero, Google Adwords ichakubhadharisa chete kana ad yako yaratidzwa pamusoro peinotevera ad yepamusoro. Ne vCPM kubhidha, text ads inogara ichiwana iyo yese ad space, saka ivo vanonyanya kuoneka.

Kana uchienzanisa maviri ad marudzi, CPM kubhidha kazhinji ndiyo yakanakisa sarudzo yekuzivisa mhando mishandirapamwe. Rudzi urwu rwekushambadzira rwunotarisa zvakanyanya pamutengo pane zvinoonekwa. Iwe unobhadhara kune zviuru zvega zvekufungidzira, asi unogona kugamuchira zero kudzvanya. Nekuti iyo Display Network yakavakirwa pamutengo, CPM ads inozogara yakakwira pasina kudzvanywa. CPC mutengo, pane rimwe divi, yakavakirwa pane relevancy uye CTR.

Imwe nzira yekuwedzera CPM yako ndeyekuita kuti ads ako awedzere kunanga. CPM kubhidha inzira yepamberi yekubhidha. CPM kubhidha inoda shanduko yekutevera. Nekuwedzera CPM, iwe unofanirwa kupa Google data kuti uone kuti vangani vashanyi vanoshandura kuti vatengese kana kusaina-up. Nokushandisa nzira iyi, iwe unozokwanisa kunanga musika wako uye kuwedzera ROI yako.

Enhanced CPC isarudzo yekubhidha muGoogle Adwords. Enhanced CPC inoda manual keyword kubhidha asi inobvumira Google kugadzirisa bhidhi zvichienderana nemukana wekutendeuka.. Inobvumira Google kugadzirisa bhidhi kusvika 30% kumativi ose, uye zvakare inoita kuti avhareji CPC ive yakaderera pane yako yepamusoro bhidhi. Chakanakira ECPC ndechekuti iwe unokwanisa kugadzirisa yako ad yakanangana uye bhajeti.

Optimum CPM kubhidha isarudzo huru yekuwedzera yako yekudzvanya-kuburikidza nechiyero uye kuchengeta bhajeti yako yemazuva ese mukati mebhajeti rako.. Zvisinei, zvakakosha kuyeuka kuti CPM haisiriyo yega chinhu mukugadzirisa mushandirapamwe wako. Iwe unofanirwawo kuedza kukwidziridza mushandirapamwe wekushandura uchishandisa chinangwa CPA (mutengo-pa-chiito) kana CPC (mutengo-pa-chiito).

Manual CPC kubhidha inokupa kutonga kuzere pamusoro pemabhidhi ako uye inzvimbo yakanaka yekutanga kana uri mutsva kuGoogle Adwords.. Inokupawo nhanho yekutonga iwe yausingazowana mune otomatiki mabhidhi nzira. Manual CPC kubhidha inoita kuti uchinje mabhidhi ako pese paunoda, pasina algorithms inoraira sarudzo yako. Iwe zvakare uchaona zvimwe kudzvanya-kuburikidza kana iwe ukavandudza kunaka kwemazwi ako makuru uye ads.

Pakupedzisira, CPC kubhidha muGoogle Adwords ndiyo yakanakisa sarudzo kana iwe uchida kuwedzera mari yako. Mazita akareba-muswe anoonekwa seanonyanya kukosha pane mapfupi-akapfuma mibvunzo, saka ivo vakachipa kunanga. Iwe hausi kuda kubhidha kupfuura iwe unofanirwa kuita, asi zvakakosha kana iwe ukawana vatengi vakawanda. Iwo maCPC muGoogle Adwords akaderera zvakanyanya, saka iwe unogona kunge uchikwanisa kuwana kudzoka kukuru kune yako bhajeti.

Mutengo-pa-kuwanikwa (CPA) kubhidha

CPA chiyero chemutengo wega wega, kana kukosha kwehupenyu hwemutengi, uye inogona kushandiswa kuona budiriro yemushandirapamwe wedhijitari wekushambadzira. Mamwe mashandisirwo eCPA anosanganisira kuyera matsamba ekunyora, e-book downloads, uye online makosi. Seye metric yakakura, CPA inoita kuti ubatanidze kutendeuka kwechipiri kune yekutanga. Kusiyana neCPC kubhidha, kwaunobhadhara kudzvanya kwese, CPA kubhidha inoda kuti ubhadhare kutendeuka kumwe chete, nokudaro kuderedza mari yemushandirapamwe.

Nepo kubhidha kweCPA kuchinyanya kushanda kupfuura CPC, unofanira kufunga zvakanakira nezvazvakaipira zvose. CPA inzira inoshanda yekudzora mitengo yeshanduko uchiri kubvumira imwe mari uye kuoneka kwe ad. Manually bhidhiri inogona kuva nezvayakaipira, sekunetsa kuita, kuderedza kutonga kwako, uye kusakwanisa kuenzanisa pfungwa mbiri dzemari neshanduko.

Kunyange zvazvo chinangwa chepamusoro cheCPA chinogona kubatsira kuwedzera CPA yako, iwe unofanirwa kuziva kuti hutsinye mabhedhi anogona kukuvadza account yako nekuita kuti iite-yega. Izvi zvinogona kuguma nea 30% kuderera kwemari. A yepamusoro CPA hazvirevi kuti unofanira kupedza kupfuura bhajeti yenyu. Pane kudaro, gadzirisa zvirimo kuti uwedzere kutendeuka uye kuderedza CPA yako.

Kunze kwemabhenefiti eCPA kubhidha, zvinokwanisikawo kubhidha paFacebook. Facebook ine sarudzo yekubatanidza iyi nzira neinongedzo yemberi kune chaivo vateereri. Facebook inzira yakanaka yekuyera budiriro yemushandirapamwe wako, uye unobhadhara chete kana wagamuchira kutendeuka. Kushandisa cost-per-acquisition (CPA) kubhidha muGoogle Adwords kunogona kukubatsira kudzikisa mutengo wako pakutenga nemuganho wakakosha.

Kana bhizinesi rako risingatengesi zvinhu zvenyama, unogona kuverenga CPA zvichibva pane mamwe metrics, sekutorwa kwemutobvu, demo signups, uye kutengesa. Iwe unogona kuverenga iyo CPA nekuronga avhareji CPA inopesana nekufungidzira-kurema Quality Score. Higher CPAs kazhinji inoratidza yakaderera ROI, saka zvakakosha optimize zvose CPA uye Quality Score. Asi kana yako Quality Score iri pazasi peavhareji, ungangowedzera CPA wako zvichienzaniswa vakwikwidzi uye achakuvadza ROI yenyu yose.

Shambadziro dzine zvibodzwa zvemhando yepamusoro dzichawana zvikwiriso zvepamusoro uye CPA yakaderera. Izvi zvinoodza moyo vashambadziri vakashata kubva pakushambadza nezvinhu zvisina kunaka. Nepo zvemhando yepamusoro ads zvichagara zvichikwezva mamwe mabhatani, vashambadziri vane CPA yakaderera vanongokwanisa kuwana zvinzvimbo zvepamusoro nekubhidha mari yakawandisa. Vanozopedzisira vagadzirisa nzvimbo dzakaderera.

Nepo CPA kubhidha muGoogle Adwords haisi iyo nzira yakanakisa yekuwedzera mari yako yekutengesa, ichapa yakakwira ROI pane yakaderera-mhando ads. Nokuvandudza zvibodzwa zvemhando, unogona kuvandudza CPA. Nenzira iyi, mari yako yekushambadza haizokwiri sezvazvingaite. Saka, nguva inotevera paunenge uchitsvaga, ita shuwa kuti urikugonesa shanduko pane kudhura.

Kana iwe uri kutsvaga kuhaya mainjiniya, maitiro ekutsvaga keyword uye kugadzira inoshanda Adwords mushandirapamwe ichakubatsira iwe kuwana akakosha mazwi. Zvisinei, pane zvimwe zvinhu zvekuyeuka pakusarudza mazwi makuru. Iwe unofanirwa kuve nechokwadi kuti mhando yemutambo ndeyechokwadi. Keyword research inogona zvakare kukubatsira iwe kugadzira mapeji ekumhara uye kushambadzira kwezvinzvimbo zvitsva zveinjiniya. Kana iwe uchihaya software mainjiniya, semuyenzaniso, unogona kugadzira mushandirapamwe weAdWords kukwezva mainjiniya matsva.

Mariro

Iwe wakambonzwa nezve CPC (mutengo pakudzvanya) uye CPM (mutengo pa fungidziro), asi chii zvacho? Matemu aya anoreva mutengo wekumhanyisa kushambadzira zvichienderana nekudzvanya uye maonerwo. Kunyange zvazvo nzira mbiri dzinogona kudhura, vanogona kuunza kudzoka kunoshamisa. Google ndiyo hombe injini yekutsvaga uye mamirioni evashandisi vakasiyana vanopedza kutsvaga paGoogle mwedzi wega wega. Izvi zvinoita kuti zvive zvakakosha kuita kuti webhusaiti yako ive nenzvimbo yepamusoro kune anokwikwidza-akakosha mazwi.

Sezvineiwo, AdWords inopa akawanda maturusi ekubatsira kunatsiridza vateereri vako. Kushandisa demographics, nzvimbo, uye mudziyo kunanga, unogona kugadzirisa ads ako kuti asvike kune rimwe boka revanhu. Semuyenzaniso, unogona kunanga vashandisi venhare vakura 18 ku 34 kana vashandisi veguta-chaiyo muUnited States. Imwe metric yakakosha yekufunga nezvayo ndeye Quality Score. Yepamusoro Hunhu Zvibodzwa zvinoreva kuti Google ichapa sarudzo kune yako ad, izvo zvinowanzoreva mutengo wakaderera.

Mutengo weAdwords unosiyana zvakanyanya zvichienderana nebhizinesi rako uye mhando yemazwi akakosha auri kunanga. Semuyenzaniso, iwo anodhura zvakanyanya mazwi paGoogle ane chekuita nemari, inishuwarenzi, nemamwe maindasitiri anobata nemari yakawanda. Mamwe mazwi anozivikanwa anosanganisira dzidzo uye “degree.” Kana iwe uri kuronga kupinda muminda iyi, kutarisira kubhadhara maCPCs akakwira. Saizvozvowo, kana uri kutanga nzvimbo yekurapa, ziva nezveCPCs dzakakwirira.

Features

Kana uri kushandisa chiteshi chekushambadzira chinonzi AdWords chebhizinesi rako, unogona kunge uchinetseka kana uri kuwana mhedzisiro inogoneka. Ichi chinyorwa chichakurukura maficha eAdwords ayo anove nechokwadi chekuti uri kuwana yakanyanya bang kune yako buck. Iwe unogona zvakare kushamisika kana agency yako iri kuita basa rakanaka kuigadzirisa. Ngationgororei zvishanu zvezvinhu zvakakosha zveAdwords kuti tishandise zvakanyanya pamushandirapamwe wako wekushambadzira.

Google yakaramba ichitarisa pane nharembozha uye mabhidhi otomatiki. The “Zvinyorwa uye Kuedza” kushanda muAdWords kunosanganisira maviri makuru ekugadzirisa chigadzirwa. Chekutanga ndi “draft” modhi iyo inokutendera iwe kuti uchinje pasina kukonzeresa iyo live campaign. Ichi chitsva chakatove chiripo kuburikidza nevechitatu-bato manejimendi maturusi akadai seAdWords Mharidzo. Inokubvumira kuti uedze misiyano yakasiyana yemushandirapamwe wako uye uone kana iine chekuita nebhizinesi rako.

Iyo itsva interface yeAdWords inosanganisira akati wandei maficha anga asiri mudhibhodhi rekare. Zvisinei, dashboard yekare yava kuzoregedzwa. Iyo dashboard nyowani ichatsiva iyo Mikana tab. Iine makadhi epfupiso ane zvinongedzo kune rumwe ruzivo nezve maficha ari iyo tab. Panguva ino, unogona kutarisa mafambiro ekushambadzira kwako nekudzvanya pane akasimbiswa mazwi. Zvakakosha kuti unzwisise mutsauko uripo pakati pemadhibhodhi ekare uye matsva kuti uwedzere bhajeti yako yekushambadzira..

Geographic kunanga

Paunenge uchishandisa Google Adwords, une sarudzo yekumisikidza kutariswa kwenzvimbo kuti uve nechokwadi chekuti kushambadzira kwako kunongoratidzwa kune vashandisi mune imwe nzvimbo yenzvimbo.. Geotargeting ichaona kuti kushambadzira kwako kunongoratidzwa kune vatengi munzvimbo yaunotsanangura, izvo zvichawedzera kushandurwa kwewebhusaiti yako uye kutengesa kweInternet. Iwe unongobhadhara chete kudzvanya kwevashandisi zvinoenderana nezvigadzirwa zvako nemasevhisi. Iwe unogona kuseta iyi mhando yekushambadzira kuburikidza neyako masocial network kana painjini yekutsvaga, so that you can target people inoenderana nekwavanogara.

Kune marudzi maviri egeo-targeting anowanikwa neGoogle Adwords: redunhu uye hyperlocal. Mhando yekutanga ye geo-targeting inokubvumira kusarudza imwe nzvimbo mukati menyika. Nharaunda yedunhu ishoma muchikamu, sezvo nyika imwe neimwe ine seti yayo yemaguta nematunhu. Dzimwe nyika, zvisinei, iva nesarudzo yakafara. Semuyenzaniso, muUnited States, Congressional matunhu anogona kunangwa neGoogle Adwords. Zvisinei, Congressional matunhu isarudzo yakanakisa kune Vezvematongerwo enyika. Kusiyana nematunhu, iwe unogona zvakare kutsanangura imwe nzvimbo mukati meguta, senharaunda, kuderedza vateereri vako.

Sezvakaita chero nzira itsva yekushambadzira, geo-targeting inogona kuwedzera mitengo yako yekutendeuka. Zvisinei, iwe unofanirwa kuyeuka kuti pane zvimwe zvinogumira pane iyi sarudzo, uye unofanira kuziva maitirwo azvo mumushandirapamwe wako. Kunyangwe zvingaite senge sarudzo yakanaka kumabhizinesi emuno, inogona kunge isiri mhinduro chaiyo yemhando dzepasi rose. Pakupedzisira, geo-targeting haisi inotsiva inoshanda yepasirese SEO zano.

Mazwi akakosha ane vhoriyamu yekutsvaga yakakwirira

Imwe yedzakanakisa nzira dzekusvika kune vatengi chaivo ndeye kunanga vatengi vari kutsvaga zvigadzirwa kana masevhisi ako. Zvakakosha kuziva kuti ndeapi mazwi makuru ane huwandu hwekutsvaga, sezvo aya ari iwo anonyanya kukwikwidza uye anogona kuburitsa zvakanyanya kuratidzwa uye kugovera kwekufungidzira. Heano mamwe matipi ekuti ungasarudza sei mazwi akakosha ebhizinesi rako. Kushandisa aya mazwi akakosha kuchakubatsira iwe kuti uwane zvirinani zvimiro muSERPs. Heano mamwe matipi ekusarudza iwo akakosha mazwi:

Usati wasarudza mazwi ako makuru, ita runyoro rwemazwi ane hukama. Brainstorming inhanho yakakosha mukutsvagisa mazwi makuru. Nyora pasi chero izwi rinopinda mumusoro mako. Sarudza mazwi ane musoro kune bhizinesi rako uye uashandise mumashambadziro ako ekushambadzira. Kana iwe usingakwanise kuunza chero chinhu iwe pachako, nyora mazwi akakosha auri kufarira mune imwe tsvagiridzo. Semuyenzaniso, ungada kushandisa izwi rakaita sekuti “munyu” mumashambadziro.

Tarisa mavhoriyamu ekutsvaga mwedzi nemwedzi. Izwi remwaka remwaka rinogona kunge riine spike yakakura muvhoriyamu yekutsvaga muna Gumiguru, asi yakaderera vhoriyamu yekutsvaga kusvika Gumiguru. Ronga zvemukati zvichienderana neaya mazwi makuru gore rose. Kusarudza mwaka keywords, unogona kushandisa Google Trends data kana Clickstream data. Izwi rekutsvaga izwi rekutsvaga rinogona kunge riri remwaka munyika dzakasiyana. Kana iwe uri kushandisa Adwords seyako yekutanga sosi yetraffic, ita chokwadi chekuisanganisira mune zvemukati mako.

Bidding model

Paunenge uchiedza kukwirisa bhajeti yako paAdwords, pane nzira mbiri dzinokosha dzekuzviita. Chekutanga, unogona kushandisa zviito zvekushandura kukubatsira kuseta mabhidhi. By stacking kutendeuka zviito, unogona kuita chinhu chekutanga $10 uye chimwe chiito chechipiri $20. Semuyenzaniso, kutungamirira kwakakodzera $10, mutengesi akakodzera mutungamiri akakodzera $20, uye kutengesa kunokosha $50. Nekushandisa kukosha-kwakavakirwa kubhidha, iwe unopedza yakawanda kune vatengi vane pundutso uchipedza zvishoma pane yakaderera kutendeuka ukoshi.

Kubhadhara kukoshesa isarudzo iri nani nekuti inomanikidza Google kuti itarise pamhando yezviratidziro. Inobatsirawo vashambadziri kukwidziridza mishandirapamwe yavo zvichienderana nezvinonyanya kukosha kwavari – traffic iri nani uye inogoneka mushure mekushandura maitiro. Kugadzirisa kukosha kwehupenyu hwemutengi kana LTV isarudzo yakanakisa kumabhizinesi anoda kuita vatengi zvakadzika. Pamusoro pe, iwe unogona kutevedzera zviri nyore kutendeuka kukosha, uye batanidza zano rako rekubhidha nezvinangwa zvebhizinesi rako.

Mutengo wekudzvanya kwega kwega unoenderana neHunhu Chibodzwa cheiyo ad, uye yakaderera zvibodzwa, iyo yakachipa iyo kubaya. Zvisinei, huwandu hwemhando yezviratidziro huchakanganisa chinzvimbo cheshambadziro yako mumibairo yekutsvaga. Hunhu Hwepamusoro Zvibodzwa zvichawedzera mikana yako yekuratidzwa, zvichikonzera mutengo wakaderera pane kudzvanya. Naizvozvo, CPC yakaderera ichaita kuti bhajeti yako iende kure.

Kubudirira kwebhizinesi rako repamhepo kunoenderana nekusvika kwako kwekushambadzira uye kubatanidzwa kwevatengi. Iwe unofanirwa kuziva mashandisiro ePPC mapuratifomu akadai seAdWords kuwedzera kuratidzwa kwako uye kuita kwevatengi. Verenga kuti udzidze nezve idzi nzvimbo dzakakosha. Hazvina kumbobvira zvakanyanyisa kutanga kushandisa PPC mapuratifomu, kusanganisira AdWords. Heano mamwe matipi akakosha uye matipi ekuti iwe utange:

Keyword research

Imwe yematanho ekutanga ekugadzira yakabudirira AdWords mushandirapamwe iri kuita chaiyo keyword research. Kushandisa Google Keyword Planner kunogona kukubatsira kuona huwandu hwekutsvaga kwemazwi akakosha auri kufunga, yakawanda sei keyword imwe neimwe inodhura, uye inotokurudzira mamwe mazwi nezvirevo zvekushandisa. Kana zvaitwa nemazvo, tsvagiridzo iyi ichakubatsira iwe kugadzira mushandirapamwe wakanangwa unoenderana nemusika wako waunoda. Kuramba uchifunga kuti zvakanyanya kutarisisa yako kiyi yekutsvaga ndeye, zvakanyanya kunangwa shambadzo dzako.

Imwe yedzakanyanya kufarirwa uye inoshanda nzira dzekutanga kutsvaga keywords ndeye kushandisa Google Keyword Planner. Ichi chishandiso chinoratidza mavhoriyamu ekutsvaga emazwi akakosha nemwedzi. Kana mazwi ako akakosha akakwira muzhizha traffic, unofanira kuvananga panguva iyoyo. Imwe nzira yekutsvagisa mazwi akakosha kushandisa zvishandiso seGoogle AdWords’ ad builder kuti uwane ane hukama mazwi. Paunenge uchinge wadzikisira pasi rondedzero yako yemazwi akakosha, unogona kutanga kugadzira zvemukati zvichibva pane izvo tsvakiridzo.

Uchiri kuita yako keyword research, iwe unofanirwa kufunga zvaunoda kuti webhusaiti yako iite. Nenzira iyi, iwe unonyatsoziva izvo vateereri vako vari kutsvaga. Iwe unofanirwawo kufunga nezvechinangwa chavo chekutsvaga – vane ruzivo, navigational, kana kutengeserana? Kushandisa Google Keyword Planner, iwe unogona kuwana pfungwa yeanozivikanwa mazwi makuru kune yako niche. Iwe unofanirwawo kutarisa kana aya mazwi akakosha ane chekuita newebhusaiti yako. Kushandisa mazwi akakosha muchimiro chakakodzera kunoita kuti kushambadzira kwako kuonekwe nevanhu chaivo.

Kugadzira inoshanda keyword strategy, iwe unofanirwawo kuongorora vakwikwidzi vako’ websites. Vakwikwidzi vako’ mawebhusaiti anogona kunge aine zvirimo zvisina basa kune zvigadzirwa kana masevhisi ako seako. Kushandisa Google's keyword planner, iwe unozogona kuona kuti ndeapi mazwi makuru ari kutyaira zvakanyanya traffic kune vakwikwidzi vako. Iwe unogona ipapo kushandisa ruzivo urwu kugadzira inokwikwidza keyword zano. Nenzira iyi, unogona kushandisa zano iri kuvandudza chinzvimbo chesaiti yako paGoogle.

Chibodzwa chemhando

Hunhu hwemhando yeAdwords ndechimwe chezvinhu zvakakosha kuita kuti kushambadzira kwako kuve kwakakosha. Adwords’ chibodzwa chemhando inotarwa neseti yealgorithms yakafanana neiyo organic ranking algorithms. Iyo yakakwirira yemhando yezvibodzwa, iyo inonyanya kukosha ads yako ichave kune vateereri vako uye pakupedzisira chiyero chako chekushandura. Hedzino dzimwe nzira dzekuvandudza yako ad mhando chibodzwa. Isu tichakurukura zvimwe zvezvakajairika zvinhu zvinopesvedzera kunaka kwead yako.

Nzira yakanaka yekuwedzera yako yemhando zvibodzwa ndeyekutarisa shanduko yemashambadziro ako. Nyatsoteerera kumhando yako yemhando uye bvisa izvo kushambadzira neiyo yakaderera CTR. Edza kushandura musoro wenyaya kuti uwedzere shanduko yemashambadziro ako. Zvadaro, edza mushandirapamwe mutsva une imwe ad kopi. Izvi zvichawedzera kunaka kwako zvibodzwa zvakanyanya. Kuti uvandudze shanduko yako, tarisa pakuvandudza zvikamu zvitatu izvi:

A low Quality Score inogona kukwidza Mutengo wako Pakudzvanya (CPC). Inogona kusiyana zvichienderana nemazwi akakosha aunonongedza, asi high Quality Score inogona kuderedza CPC yako. Kutaura chokwadi, zvinogona kuve zvakaoma kuona mhedzisiro ye Quality Score, asi zvichabuda pachena nekufamba kwenguva. Kune mamwe akawanda mabhenefiti kune yakakwira Quality Score. Ramba uchifunga kuti mabhenefiti aya anowedzera nekufamba kwenguva. Haufanire kuedza kuita shanduko imwe chete husiku – mhedzisiro yacho ichazvivaka nekufamba kwenguva.

Iyo yepamusoro Quality Score inovandudza kuoneka kwead yako mumitsva yekutsvaga. Google inopa mibairo vashambadzi vanokwanisa kugadzira ads zvemhando yepamusoro. Uye ad yemhando yakaderera inogona kukuvadza bhizinesi rako. Kana iwe uine bhajeti rekuita shanduko idzi, funga kuhaya munyori ad. Mushandirapamwe wako uchabudirira uye uchidhura-inoshanda kana yako Quality Score yakakwira. Saka, cherechedza: Chibodzwa chemhando hachisi chinhu chinotorwa kurerutsa.

CPC

Mutengo wega wega (CPC) yeAdwords ad inosiyana zvichienderana nezvakati wandei zvinhu. Izwi rakakosha uye indasitiri yauri kunanga inosarudza iyo CPC. Izvi zvinotarisa kuti imarii yauchafanirwa kubhadhara kuti uite mushandirapamwe wako. Pazasi pane zvimwe zvezvinhu zvinosarudza CPC. Verenga kuti udzidze zvakawanda. -Ndeapi vateereri vaunoda kunanga? Ndeapi mhando yezvigadzirwa kana masevhisi achafadza ads yako?

-Imarii yaunoda kubhadhara pakudzvanya? Mari yauno bhidha haifanire kunge inopfuura yako break-even point. Kuseta yako max CPC yakanyanya kukwirira kunozokonzera shanduko dzakawanda, iyo inozopedzisira yadzikisa ROI yako uye kutengesa. Saizvozvowo, kudzikisa huwandu hwakanyanya hweCPC hunodzikisa ROI yako, asi zvinoguma nekutengesa kushoma. CPC yakakosha nekuti Google inoisa ads yako kumusoro mumibairo yekutsvaga kana vane yepamusoro Ad Rank.

-Imarii yaunofanira kushandisa pakudzvanya? Nepo CPC yakakosha pakuwana shanduko, CPM iri nani pakuwedzera ROI yako. Kazhinji, unogona kuwana yakawanda pakudzvanya neCPC yakaderera. Zvisinei, kana uri kunanga CPC yakaderera, zvichava nyore kuwana ROI yepamusoro. Nzira yakanakisa yekukwirisa yako Adwords bhajeti ndeyekuona iyo avhareji mutengo pakudzvanya uye kuverenga mutengo wako pachuru.

-CPC inotemerwa nezwi rakakosha rauri kunanga uye mutengo wekudzvanya uko kuchazogashira ad yako. Pane zvakawanda zvinhu zvinokanganisa iyo CPC yechishambadzo chako, kusanganisira keyword relevancy, peji yekumhara mhando, uye mamiriro ezvinhu. Kana uri kunanga makiyi emhando, yakakwira Quality Score inogona kukuunzira purofiti yekudzoka pamushandirapamwe wako wePPC. Pakupedzisira, chinangwa chako ndechekuwedzera CPC yako zvakanyanya sezvinobvira, pasina kuparara.

Remarketing

Kutengesazve neGoogle AdWords kunobvumidza iwe kuti uratidze tsika ads kune yapfuura vashanyi webhusaiti. Iwe unogona zvakare kugadzira ane simba remarketing ads zvichienderana nemafeed kuti asvike vashanyi vekare. Kushandisa kushambadzira kunogona kukupa iwe mukana wekushandura vashanyi venguva imwe chete kuva vatengi vanodzokorora. Kuti udzidze zvakawanda nezve tekiniki iyi, ramba uchiverenga. Ichi chinyorwa chinotsanangura mabhenefiti uye mashandisiro ekutengesazve neAdWords. Inogona kunge iri sarudzo yakakodzera kufunga nezve bhizinesi rako.

Kutengesazve inzira inoshanda yekuyeuchidza vashanyi nezvezvigadzirwa zvako kana masevhisi. Iwe unogona kugadzira akasiyana ad kusiyanisa zvichienderana nerudzi rwechigadzirwa chavakamboona pane yako saiti. Semuyenzaniso, unogona kunanga vashanyi vakashanyira peji rengoro pazuva rechinomwe kana 15 kana kuti avo chete vakaona peji pazuva rechinomwe. Nekunangisa vateereri vako zvichienderana nemaitiro avo, unogona kuwedzera kutendeuka kwako uye ROI.

Mari yekudzvanya

Kana iwe uchinetseka kuti marii yauri kushandisa paMutengo pakudzvanya kweAdwords, hausi wega. Vanhu vazhinji vanopedza zvinopfuura $4 nekudzvanya pane ads. Uye, netsvakurudzo yakarurama, unogona kuderedza nhamba iyoyo zvakanyanya. Nzira dzinoverengeka dzinogona kukubatsira kuita kudaro. Chekutanga, geo-tarisisa ads yako. Izvi zvinokutendera kuti uratidze ads kune chaiwo marudzi enharembozha. Chechipiri, unogona kudzikisira nhamba yema ads anoratidza pane yakapihwa peji, kuitira kuti chete akakodzera anoratidzwa kune vashanyi vako.

AdWords’ CPC yakadzikira kune akawanda maindasitiri. Avhareji yeCPC yekutsvaga paGoogle ndeye $1 uye $2, asi anogona kusvika $50 kana iwe uchida kuve wakanangwa zvakanyanya. Zvichienderana neindasitiri yako, mari yako yekubhadhara, nevakwikwidzi vako’ bids, unogona kushandisa mazana kana kunyange zviuru zvemadhora pazuva paAdWords. Zvakadaro, yeuka kuti kunyangwe neGoogle zvishandiso zvemahara, iwe unogona kuita mari kubva pakushambadzira.

Imwe nzira yekuwedzera bhidhi yako ndeyekuwedzera bhidhi yako. Zvisinei, zvakakosha kuziva kuti keyword kubhidha inosiyana kubva kuindasitiri kuenda kune indasitiri. Kana iwe uri muindasitiri yezvemari, mwero yako yeavhareji yekutendeuka inenge 2.70%. Kune maindasitiri senge e-commerce uye inishuwarenzi, avhareji iri pasi pezvikamu zviviri kubva muzana. Chero zvazvingava, zvakakosha kuti utarise mishandirapamwe yako zvine hungwaru uye kugadzirisa bhidhi yako zvinoenderana. Uye usakanganwa kushandisa Google Sheet kuteedzera mishandirapamwe yako.

Kunyange zvibodzwa zvemhando uye CPC zvakakosha kumushandirapamwe wako weAdWords, iwe unofanirwawo kufunga yako keyword yekuisa uye yekumhara peji. AdWords’ Quality Score chiyero chekukoshera kwezvinyorwa zvako kune vanotsvaga. Iyo yakakwirira CTR yako, zvinonyanya kuitika kuti ad yako inodzvanywa. Kana peji yako yekumhara isina basa, ad yako ichavigwa muSERPs.

Pane akati wandei akakosha ekufunga paunenge uchishandisa Adwords kune yako webhusaiti. Kuziva mari, kubhidha mazwi makuru, uye kutendeuka kwekutevera kwakakosha pakuita zvakanyanya zveiyi online kushambadzira chirongwa. Ruzivo rwuri muchinyorwa chino ruchakubatsira kuti utange pasina nguva. Iwe unogona zvakare kushandisa matipi kubva kuchinyorwa kuti udzidze zvakawanda nezve mamwe maficha eAdwords. Ichi chinyorwa chinokupa mhedziso yekutanga yemaitiro, kubva patsvakiridzo yemazwi kusvika kubhidha kuenda kushandurudzo yekutevera.

Keyword research

Imwe yematanho ekutanga mukutsvagisa mazwi akakosha kunzwisisa bhizinesi rako. Nekuongorora mibvunzo inobvunzwa nevateereri vako, unogona kugadzira zvemukati zvinovafadza. Nzira yakanaka yekuunganidza data yekutsvaga keyword ndeyekunyudza iwe munharaunda yako. Shandisa ma trackers emazwi kuona izvo vanhu vari mu niche yako vari kutsvaga. Shandisa iyo ruzivo kugadzira zvemukati izvo zvinokwezva kune chako chinangwa chevateereri uye kuwedzera yako saiti traffic. Hedzino dzimwe nzira dzekuunganidza keyword research data yebhizinesi rako.

Mushure mekunge wasarudza mazwi ako makuru, zviise pokutanga nekukoshera. Ita shuwa kuti ivo vakananga kune zviri mukati mesaiti yako. Shandisa matatu kana mashanu keywords per keyword. Tarisa pane chaiwo niches kuita kuti mushandirapamwe wako ushande. Zvakare, dzivisa kushandisa mazwi akakosha akazara nemakwikwi. Keyword research inogona zvakare kukubatsira iwe kuwana anodzokororwa madingindira mukati me niche yako. Pakunyorera kudhindwa pamhepo, shandisa keyword research kuti uone zvinodzokororwa madingindira mukati meindasitiri yako.

Kana iwe uri kushandisa yakabhadharwa kushambadzira kusimudzira webhusaiti yako, keyword research yakakosha. Kuziva maitiro ekutsvaga kwevateereri vako kwakakosha kune bhizinesi rako. Shandisa ruzivo urwu kunyora zvakakosha zvevateereri vako. Ramba uchifunga kuti kune marudzi akasiyana evanhu anotsvaga ruzivo rwakafanana newe. Kana vateereri vako vachishandisa mazwi akafanana, iwe uchave nemukana uri nani wekuwanikwa paSERPs. Chakakosha bhenefiti yekutsvagisa mazwi makuru ndechekuti inogona kukubatsira kuona kuti ndeapi mazwi makuru anonyanya kushanda pamushandirapamwe wako wekushambadzira..

Kunzwisisa chinangwa chako chevateereri kwakakosha kuti uwedzere kuvepo kwako online. Kana ukashandisa general keywords, unenge uchinangana nevateereri vakawanda kupfuura zvawaida. Nekuziva zvinodiwa nevateereri vako, iwe unogona kugadzira keyword rondedzero uye mazano ekuzadzisa zvavanoda. Nerubatsiro rudiki kubva pakutsvaga mazwi makuru, unogona kugadzira nzira dzekufananidza zvigadzirwa zvako nemasevhisi nezvavanoda. Iwe uchashamisika kuti yakawanda sei iwe yaunogona kuvandudza webhusaiti yako yekutsvaga injini chinzvimbo uye kuwedzera kutengesa kwako.

Kubhidha mazwi makuru

Kubhidha mazwi akakosha muAdwords kunogona kuitwa padanho remazwi kana padanho reboka rekushambadzira. Keyword level kubhidha inoshanduka uye yakanakira kukwidziridza bhidhi yezvaunoda mhedzisiro yemushandirapamwe.. Keyword kuwedzera zvakare inogoneka uye inogona kuwedzera bhidhi yeboka rese rekushambadzira. Kushandisa ad mapoka uye keyword kubhidha zviri nyore kubata. Iwe unogona zvakare kushandisa ad group kubhidha kwemazuva mashoma ekutanga emushandirapamwe wako kuyedza nzira dzakasiyana.

Kune rimwe nerimwe keyword, iwe unogona kugadzirisa huwandu hwebhidhi nekuchinja nhamba yemashambadziro anoratidzwa kune iro keyword. Kuwedzera bhidhi paizwi guru rinogona kuvandudza chinzvimbo chako muboka rekushambadzira. Saizvozvowo, kudzikisa mutengo weboka rekushambadza kunogona kuderedza mutengo-pamwe-shanduko. Iwe unofanirwawo kutarisa nguva yekuvhara kuti uite yakanakisa bhidhi yeiyi keyword. Chinangwa ndechekuchengetedza mari pasina kupira kutendeuka.

Paunenge uchitsvaga keyword muAdwords, mari yakabhadharwa inobva pakuzivikanwa kwezwi guru. Izwi rakakosha rine mukana wekutyaira traffic yakawanda kana mutsvagiri achinyora mune kiyi izwi riri mubvunzo. A yakanaka keyword sarudzo inofanirwa kuve yakakosha kune vateereri. Nokunangidzira vateereri chaivo, unogona kusvika kune vateereri vakakura uye kuvaka yakasimba PPC mushandirapamwe. Besides, a keyword bhidhiyo mushandirapamwe inogona kutungamirwa nenyanzvi agency, vakadai saDeksia.

Paunenge wagonesa ad yako, tarisa zvabuda uye gadzirisa sezvinodiwa. Paunenge uchimhanyisa anobhadharwa ads, ita shuwa yekunongedza mazwi akakosha uye ongorora maitiro avo nguva nenguva kuti uone kuti mhedzisiro yacho yakakwana. Nokutevera mazano ari pamusoro, iwe unenge uri munzira chaiyo yekuzadzisa zvinangwa zvako. Ingoyeuka kuti chinangwa chako chinofanira kunge chakakodzera uye chinogoneka. Ingoyeuka kugadzirisa mabhidhi ako kana zvichidikanwa.

Mariro

Iwo anodhura zvakanyanya AdWords keywords ndeaya anosanganisira mari uye maindasitiri anotonga yakawanda mari.. Mamwe emazwi anodhura zvakanyanya paGoogle anosanganisira dzidzo uye “degree,” mapoka maviri anogona kunzi ane makwikwi makuru. Vanhu vari kutsvaga kupinda muindasitiri yedzidzo nekurapa vanofanirwa kutarisira maCPC akakwira. Makambani anobata nezvehutano nemishonga anofanira kuziva izvi zvakare. Kunze kwehutano hwehutano, makambani einishuwarenzi uye mafemu emari anoshandisa zvakanyanya paAdWords.

Chimwe chinhu chekufunga kana uchiverenga mutengo weAdwords chiyero chekushandura. Chiyero chekushandura chikamu chemutengo wekudzvanya unoguma nechiito. Semuyenzaniso, kana mumwe munhu akadzvanya pane chinongedzo kusaina kunyorera email, mushandisi weAdWords anogona kugadzira yakasarudzika kodhi yekutevera iyo email kunyoreswa kune iyeye muenzi. Iyi kodhi inotumira periodic pings kumaseva eAdWords kubatanidza data. Kana iyo data yaunganidzwa, mutengo weshanduko yega yega inokamurwa nehuwandu hwehuwandu hwekudzvanya.

Avhareji yemitengo yekudzvanya inosiyana zvakanyanya uye zvinoenderana neshoko rakakosha uye indasitiri. Pane network yekutsvaga, avhareji CPCs ari kumativi $2.32. Pane network yekuratidzira, vari $0.58. Kuti uwane rumwe ruzivo nezve aya metrics, shanyira yedu AdWords metrics chinyorwa. Imwe nzira yekuchengetedza mari paAdWords ndeye kushandisa mazwi makuru ane yakakwira Quality Score. High Quality Score keywords kuwana zvirinani ad rankings uye chengetedza mari.

Kana uri kuita mushandirapamwe wePPC neGoogle, zvakakosha kuti unzwisise mutengo wekudzvanya. Google ine sutu yezvishandiso zvinobatsira mabhizinesi kutarisa uye kuyera kushanda kwekushambadzira kwavo. Izvi zvinosanganisira Google's Google Analytics software, iyo inoyera mutengo pakudzvanya. Asi usati wasarudza kushandisa chishandiso ichi, ita shuwa kuti unonyatsoziva mutengo uye nguva yemushandirapamwe wega wega. Pamusoro pe, bhajeti rekushambadzira rekambani rinogona kuona huwandu hwemari yainoda kushandisa PPC kushambadzira.

Shanduko yekutevera

Shanduko yekutevera muAdWords ine akati wandei mabhenefiti. Chekutanga, inogona kuwedzera nhamba dzako dzekushandura shure, nekutenda kudzvanya kwekupedzisira uye zuva rekutengeserana. Chepiri, inokubvumira kuti utarise post-conversions, kana shanduko dzisina kuitika muvhiki yekutanga yekutarisa nhamba. Nokuda kweizvi, iwe uchada kugadzira cookie yekutevera iyo inotora angangoita mazuva makumi matatu. Iyo yakareba kuki, zviri nani, sezvo zvichakubatsira kuti utarise zvese zveshanduko dzakaitwa.

Kana uchimisikidza Webhusaiti kana Call On-Site shanduko, iwe uchada kugonesa iyo View-kuburikidza nekushandura hwindo. Iyi gadziriso inoteedzera vashanyi vanoona ad yako asi vasingadzvanya. Vanhu ava vanogona kuzodzoka pava paya votendeuka. Iwe unogona kuseta nguva pakati pekutarisa uye kutendeuka kuve chero kubva pazuva rimwe kuenda 30 mazuva. Unogonawo kusarudza Custom value, iyo inoteedzera vashanyi chero hurefu hwenguva. Kutevera kutendeuka, iwe unofanirwa kuziva kuti ndedzipi ads dziri kuwana zvakanyanya traffic.

Iyo yekushandura yekutevera muAdwords inogona kuseta kuyera huwandu hwemafoni anoitika mushure mekudzvanya ad yako.. Iwe unogona kusarudza kubva pamhando dzakasiyana dzesarudzo zvichienderana neshanduko dzako dzakaita sei. Webhusaiti shanduko, semuyenzaniso, sanganisira kutenga uye kusaina-ups. Kufona, pane rimwe divi, inogona kusanganisira nharembozha dzinobva kushambadziro yako uye dzozoguma dziri parunhare rwemutengi. Zvemhando idzi dzeshanduko, iwe uchada nhamba yefoni kuti shanduko itevedzerwe.

Shanduko yekutevera muAdWords haishande nevatengi vasina makuki akagoneswa. Kunyangwe vazhinji vashandisi veinternet vachitsvaga nemakuki akagoneswa, ivo vanogona kudzima kuki yekushandura tracker. Iwe unogona zvakare kushandisa shanduko yekutevera plugin muAdWords kuti uchinje kodhi yekutendeuka. Kana iwe uchiri nematambudziko, funga kubata advertising agency kana mugadziri wewebhusaiti. Vachafara kubatsira.

Negative keywords

Iwe unogona kunge wakanzwa nezveasina kunaka mazwi muAdwords, asi unoashandisa sei chaizvo? Ndeipi nzira yakanaka yekuishandisa? Zvakanaka, zviri nyore chaizvo. Chekutanga, iwe unofanirwa kugadzira yakagovaniswa seti yeasina kunaka keywords. Zvadaro, unogona kutanga kuwedzera mazwi asina kunaka kumushandirapamwe wako. Nenzira iyi, iwe unozogona kudzivirira kutambisa mari pamashambadziro ekushambadzira asingatendeuke.

Paunenge uchigadzira yako rondedzero, iva nechokwadi chekusarudza marudzi akakodzera emazwi asina kunaka. Aya mazwi akabatanidzwa semantically, asi hazvina hukama kune zvigadzirwa kana masevhisi ako. Ads anoratidza mazwi asina basa kune zvigadzirwa kana masevhisi ako haagone kuburitsa chero kutengesa, saka unofanira kudzivirira kushandisa iwo keywords. Iwe unogona zvakare kushandisa mazwi asina kunaka ekusatenga mibvunzo yekutsvaga. Izvi zvinogona kubatsira mishandirapamwe yako kuwana mitengo yepamusoro yekushandura.

Paunenge uchigadzira yakashata keyword list, unofanira kusarudza mazwi anozonyanya kukuomera kuisa chinzvimbo. Iwe unogona kushandisa mazwi akakosha ane akawanda mafomu emazwi kana mitsara yausingade kunanga. Zvichienderana nechinangwa chako, unogona kuwedzera mazwi asina kunaka kumapoka ad kana mishandirapamwe uye zvakare shandisa mutsara wemutsara usina kunaka kusabvisa chero mazwi asina basa.. Izvi zvinogona kukubatsira kuderedza CPC yako, uye wedzera kuisirwa ad yako.

Kugadzira runyoro rwemashoko asina kunaka, iwe unofanirwa kugadzira rakaparadzana ad boka remhando yega yega keyword. Aya mazwi akakosha anofanirwa kuvhara pfungwa dzakasiyana dzine chekuita nemakambani eindasitiri nekugadzira. Nenzira iyi, iwe unogona kugadzirisa ako akakosha mazwi uye kutaurirana nevanhu vakakodzera. Zvisinei, iwe unofanirwa kungwarira kuti usawedzera mazwi asina kunaka kune iyo isiriyo nhanho. Vanozowedzerwa semachisi chaiwo. Kana ukasarudza nhanho isina kunaka, unozopedzisira waita mhirizhonga yemushandirapamwe.

Kana iwe uri mutsva kuAdwords, zviri nani kuchengeta zvinhu zviri nyore. Usaedze kuita zvinopfuura zvinobvumirwa nepuratifomu. Uye iva nemoyo murefu – zvichatora nguva kuti tsoka dzako dzinyorove. Ichi chinyorwa chinokufambisa iwe nematanho ekutanga ekutanga danidziro yako. Pane zvakawanda kuAdwords pane kungomisa mushandirapamwe, zvisinei. Ramba uchiverenga kuti udzidze zvakawanda nezve Split yekuyedza ads uye nekugonesa mapeji ekumhara.

Keyword research

Paunenge uchishandisa pay-per-click advertising kusimudzira webhusaiti yako, keyword research yakakosha. Nekunzwisisa izvo vatengi vari kutsvaga online, unogona kugadzira zvinoenderana. Inokubatsirawo kuti utarise vateereri chaivo, sevaya vanoshanda muindasitiri yezvokurapa kana vanofarira kuvhiyiwa musana. Semuyenzaniso, kana musika wako waunovavarira uri musana wevanovhiya, unogona kuvanangisa nechishambadzo chakanangwa. Kushandisa Google Keyword Planner kunogona kukubatsira kuwana iwo akakosha mazwi.

Chekutanga, shandisa keyword tool iyo inoita kuti uongorore misoro, mibvunzo, uye nharaunda dzinoenderana nesaiti yako. Bing ndiyo yechipiri pakukura injini yekutsvaga munyika, processing 12,000 mamiriyoni ekutsvaga mwedzi wega wega. Paunenge wasarudza mazwi ako makuru, unogona kunyora zvinyorwa zvinoshandisa mazwi aya. Izvi zvichawedzera mikana yekukwezva vashanyi vatsva, kuwedzera yako saiti traffic. Mushure mekutsvaga mazwi makuru, sarudza zvakanakisa zvemukati mako.

Chimwe chishandiso chekutsvaga mazwi akakosha ndeye Ahrefs. Ichi chishandiso chemahara chinokupa ruzivo rwakadzama nezve keywords, kusanganisira vhoriyamu yavo yekutsvaga, makwikwi, uye webhusaiti traffic. Inogona zvakare kukuudza kuti ndevapi vakwikwidzi vane yakakwira vhoriyamu yekutsvaga uye vari kushandisa mamwe marongero ekukwira kumusoro mumajini ekutsvaga.. Ita shuwa yekuongorora anokwikwidza mawebhusaiti usati wasarudza kiyi yekunongedza. Pasinei nezvinangwa zvako, zvakakosha kuti unzwisise kukwikwidza uye kuti vanomira sei kune akakosha mazwi aunosarudza.

Nhanho yakakosha mukutsvagisa mazwi akakosha kuziva vateereri vako. Iwe unoda kubata pfungwa dzevateereri vako, uye kuziva zvavari kutsvaga zvinokubatsira kuita izvozvo. Izvi zvinogona kuitwa uchishandisa yemahara keyword chishandiso seGoogle's Keyword Tool, kana yakabhadharwa keyword research tool yakadai seAhrefs. Iwe unogona kushandisa ruzivo urwu kunyora zvinyorwa zvitsva zvinoenderana nevateereri vako. Ichi chishandiso chakakosha kushandisa kugadzira zvinyorwa zvitsva.

Adwords mushandirapamwe chinangwa

Google inopa marudzi akasiyana egwara rekukubatsira iwe kusarudza ads anonyanya kushanda ewebhusaiti yako. Iwe unogona kusarudza pakati peyakajairwa uye tsika yekutendeuka zvinangwa, uye vanobatsira pakubhidha mazano. Kana iwe uine online chitoro chembatya, semuyenzaniso, ungangoda kushandisa zvibodzwa zvekushandura tsika kuti uwedzere huwandu hwemari yaunogadzira. Zvadaro, unogona kuwedzera zviito zvekushandura zvakadai sekuzadza fomu rekutungamira kana kutenga chigadzirwa. Kugadzira mushandirapamwe weAdwords wechitoro chembatya, tevera mazano aya.

Usati watanga chirongwa cheGoogle Adwords, sarudza bhajeti raunoda kushandisa. Mutemo wakanaka wegunwe ndeyekushandisa zvishoma $20-$50 zuva. Iwe ungangoda kushandisa yakawanda kana zvishoma zvichienderana nekukwikwidza kwemazwi akakosha uye inofungidzirwa CPC. Iwe unofanirwawo kuziva mutengo wekutora mutengi kana kutungamira usati waisa bhajeti. Zvisinei, zvichiri kukosha kumisa zvinangwa zvinogoneka uye kuita gadziridzo kuti uwedzere mhedzisiro.

Split test ads

Paunenge uchipatsanura kuyedza ads muAdwords, unogona kusarudza maviri ad vhezheni ane akasiyana maitiro. Semuyenzaniso, mune yekutanga ad, unogona kunyora mavara ekutanga uri mune yechipiri, uye neimwe nzira. Pamusoro pe, unogona kushandura URL yekuratidzira kune ese ad shanduro. Nenzira iyi, unokwanisa kuona kuti ndeipi ad inoshanda zvakanyanya. Zvadaro, unogona kusarudza kuti ndeipi ad yekushandisa.

Kuti uone kuti ndeipi ad inoita zvirinani pane imwe, unogona kushandisa split yekuyedza software. Aya mapurogiramu esoftware anoita kuti iwe uone akasiyana metrics, semari neshanduko. Iwo metrics akakosha mukubudirira kwebhizinesi rako, saka sarudza izvo zvinobata zvakananga mhinduro dzako. Semuyenzaniso, iwe unogona kuongorora kwakasiyana masosi ewebhu traffic uye kuona kuti ndeapi anotungamira kune yakawanda mari. Split test software inokuratidza kuti ndeapi masosi emigwagwa anonyanya kubatsira kubhizinesi rako.

Mushure mekusarudza ad akasiyana, inguva yekuongorora zvabuda. Kuita kudaro, enda ku “View Change History” uye tsvaga zuva uye nguva iyo yega yega ad yakagadziridzwa. Semuyenzaniso, kana iwe wakaita shanduko kune yako mavara ad munaGunyana 23 pa 7:34 pm, tinya pa “Show Details” link kuti uone nguva chaiyo uye zuva rawakaita shanduko.

Kupatsanura bvunzo ads muFacebook, ita chokwadi chekusarudza bhajeti rinopa mhedzisiro. Facebook ine shoma uye yakakurudzirwa bhajeti yaunofanirwa kutevera. Zvadaro, patsanura bhajeti zvakaenzana pakati peaviri ad seti. Kuti uwane mhedzisiro yechokwadi, ita chokwadi chekutarisa kukosha kwehuwandu hwemisiyano. Kana usina chokwadi, shandisa mari yekushandura metric. Mari yeavhareji yekudzvanya pamaseti ese ad inogona kunge yakakwira uye zvichipesana.

Kugadzirisa mapeji ekumhara

Kuedza kushanda kwezvinhu zvakasiyana-siyana zvemapeji ako ekumhara ndiyo kiyi yekubudirira kunobudirira. Imwe nzira yekuyera nayo kushanda kwezvinhu zvakasiyana ndeyekushandisa kupisa mepu. Izvi zvinogona kukuratidza pane vanhu vari kubaya peji rako, vangave vari kufuratira kudanwa kwechiito kana kutarisa kune zvimwe zvisingakoshi. Nekutevera maitiro evaenzi, iwe unozokwanisa kugadzirisa kuti uvandudze saiti yako. Nepo kupisa mepu iri imwe yedzakajairika nzira dzekuyedza mapeji ako ekumhara, haisiriyo nzira chete yekuvavandudza. Mimwe mishumo yedata yekuona inosanganisira mipumburu mepu, overlays, uye nyora mishumo.

Kumhanya kwemapeji chimwe chinhu chakakosha kufunga. Kana peji rako rekumhara richitora nguva yakareba kuti rikure, vashanyi vacharasikirwa nekufarira nekukurumidza. Izvi zvinogona kukonzera kukwira kwepamusoro, iyo inozivisa Google nezvehurombo mushandisi ruzivo uye inogona kukanganisa yako Ad Rank. Nekushandisa browser caching uye kuderedza zvisingakoshi zvinyorwa, unogona kuwedzera peji kumhanya panguva imwechete uchidzikisa CPC. Nokugadzirisa nyaya idzi, unogona kuvandudza ruzivo rwemushandisi rwepeji yako yekumhara uye nekuvandudza mitengo yayo yekutendeuka.

Peji yakanyatsogadzirwa yekumisikidza yakakosha pakuwedzera shanduko. Inofanira kunge isina kuzara uye nyore kufamba. Inofanirawo kuva nyore kufamba, kuitira kuti vashanyi vakurumidze kuita chiito nokukurumidza. Zvinofanira kuva nyore kufamba, uye inofanira kusanganisira ruzivo rwakakodzera kune zvigadzirwa kana masevhisi ari kupihwa. Peji yekumhara inoda kushanda munzira dzese idzi kuti uwedzere mari. Nhanho yekutanga mukugadzirisa peji rako rekumhara kuyedza uye kuongorora kukosha kwakasiyana zvirevo. Next, edza uye tweak fomu minda kuita kuti iwedzere kumanikidza. Pakupedzisira, wedzera humbowo hwemagariro kune peji rako rekutora kuti uwedzere kuvimbika.

Kutsvaga shanduko

Imwe yematanho akanyanya kukosha mukutevera kutendeuka neAdwords kuona rudzi rwekutendeuka. Shanduko dzinosiyana mukukosha zvichienderana nerudzi rwechiito. Click-kuburikidza uye kutengesa, semuyenzaniso, ose ari maviri inzira yekutendeuka, uye naizvozvo kukosha kwechimwe nechimwe kunosiyana. Iwe unogona zvakare kushandisa iyo attribution modhi kuona kuti ingani chikwereti chekupa kurudzi rwega rweshanduko. Kana iwe usingazive maitiro ekutaura kutendeuka, heano mamwe matanho ekukubatsira kuti utange:

Chekutanga, ita shuwa kuti une yepasi rese saiti tag, kana kodhi inorekodha kutendeuka kwega kwega. Semuyenzaniso, kana uine app kana webhusaiti ine nhamba dzenhare, kodhi yako yekushandura inogona kurekodha kufona kwako. Iwe unogona zvakare kushandisa kodhi yekushandura kodhi kuteedzera mafoni. Nenzira iyi, account yako yeAdWords ichagamuchira yakasarudzika kodhi yekutevera kana mushanyi adzvanya pane imwe nhamba yefoni link.

Imwe nzira yekutevera kutendeuka neAdwords ndeyekumisikidza macode ekutevera pane yega peji rewebhusaiti yako. Unogona kuzadza fomu pawebhusaiti yeAdWords kuti uite kudaro kana kunamira kodhi papeji rako rewebhu. Kana izvi zvangoitwa, unogona kutumidza shanduko uye kuteedzera kuita kweimwe ad. Kana iwe uchida kuziva chaizvo kuti vangani vanhu vari kutendeuka kubva kune ako ads, iyi ndiyo nzira yakanakisa yekuyera danidziro yako.

Paunenge uchinge wagadzira kodhi yekushandura yesaiti yako, unogona kuisa Google Tag Maneja kuti uone kubudirira kwega yega ad-tinya. Ichakutungamirira mukuita nhanho-ne-nhanho, kusanganisira kushandisa ID yekushandura, chinyorwa chekushandura, uye linker. Google Tag Maneja ichakupawo iyo JSON kutumira iwe yaunoda. Iwe unogona ipapo kugadzirisa iwo ma tag uye kutarisa shanduko neAdwords.

Pane zvinhu zvakati wandei zvaunofanira kuziva usati watanga kushambadzira muAdwords. Kana usina chokwadi chekutangira, verenga chinyorwa ichi kuti udzidze nezve Keyword themes, Targeting options, Bidding, uye Shanduko yekutevera. Unogona kutarisa ese mabhokisi uye kukopa uye kunama ads kubva kune mamwe masosi. Kana wangokopa ad yako, ita shuwa kuti unoshandura musoro uye kopi kana zvichidikanwa. Pakupedzisira, shambadzo dzako dzinofanira kutaridzika sedziya dzawakawana pakudzienzanisa.

Keyword themes

Google ichangobva kuburitsa chinhu chitsva chinonzi 'Keyword Themes’ izvo zvichabatsira vashambadziri kunanga kushambadza kwavo zvakanyanya. Iwo akakosha madingindira achave aripo muSmart Campaigns chimiro mumavhiki anouya. Google yakazivisa huwandu hwezvishandiso zvitsva zvakagadzirirwa kudzikamisa mhedzisiro yeCCIDID-19 kuvhara, kusanganisira Smart Campaign. Verenga kuti uone kuti ungatore sei mukana wezvishandiso zvitsva izvi. Ngatinyure mune zvishoma zvacho.

Imwe mukana weiyi keyword themes ndeyekuti ivo vanoita kuenzanisa pakati pemazwi akakosha mukati mechikamu chimwe nyore. Semuyenzaniso, zvakaoma kuenzanisa kuita kweakasiyana mazwi eshangu uye masiketi kana akaiswa muboka rimwechete ad. Zvisinei, kana iwe uchitevera zvine musoro theming scheme, iwe unozokwanisa kufananidza zviri nyore kuita kwemazwi akakosha pamishandirapamwe nemapoka ad. Nenzira iyi, iwe uchave nemufananidzo wakajeka wekuti mazwi akakosha anonyanya kubatsira kune yega chigadzirwa chikamu.

Relevancy – Kana vanhu vachishandisa Google kutsvaga injini kutsvaga zvigadzirwa, ads ane mazwi akakosha anowanzo kudzvanywa. Relevance inobatsirawo kuvandudza Hunhu Chibodzwa uye nekudzvanya chiyero. Nekushandisa mazwi akakosha akafanana mumapoka akasiyana ad, unogona kuchengetedza mari nenguva. Mazano mashoma akakosha ekuvandudza keyword relevancy anosanganisira:

Targeting options

Iwe unogona kusarudza kushandisa iyo campaign-level yakanangana nenharembozha uye kuratidza ads. Kunangwa kwemushandirapamwe kunowanzo shanda kune ese ads mumushandirapamwe, uye mapoka ezviziviso anogona kudarika chinangwa chedanidziro. Kushandura chinangwa chako chemushandirapamwe, unofanira kuenda Settings tab, wobva wadzvanya pane Nzvimbo zvinangwa. Dzvanya Edit kuti ugadzirise nzvimbo dzawasarudza. Iwe unogona kusabvisa chaiyo nzvimbo kubva kune chako chinangwa chevateereri. Neimwe nzira, unogona kugadzirisa bhidhi yenzvimbo dzakati.

Chimwe chinhu chakakosha chemushandirapamwe wesocial media advertising inobudirira kunanga. YouTube, semuyenzaniso, inokutendera kuti utarise nedesktop, tablet, kana nharembozha. Iwe unogona zvakare kusarudza kana iyo ad ichaonekwa kana kuti kwete mune yakatarwa dunhu. Zvigadzirwa zvakawanda zvinoshambadza zvese munyika uye munharaunda, saka zvakakosha kufunga kuti vateereri vanogara kupi. Kana iwe uchiedza kusvika kune vakawanda vateereri, ungangoda kushandisa metro yakanangana. Asi ziva kuti metro tarisiro inogona kunge yakawandisa kune bhizinesi rako renzvimbo.

Kushandisa affinity vateereri kunogona kukubatsira kunanga vateereri vako zvichibva pane zvaunofarira, tsika, nemamwe mashoko. Nenzira iyi, iwe unozokwanisa kusvika kune vanhu vangangonyanya kufarira zvigadzirwa kana masevhisi ako. Pamusoro pe, unogona kunanga vanhu ava zvakananga nekunyora webhusaiti yako kana mazwi makuru. Google Adwords ichashandisa yako kiyi data kugadzira yako affinity vateereri. Zvadaro, ad yako ichaonekwa pamberi pevanhu chaivo zvichienderana nezvavanofarira, tsika, uye data yedemographic.

Retargeting ads isarudzo huru kana iwe usingazive kuti ndevapi vateereri vauri kunanga. Kutengesa zvakare kunotendera iwe kuti usvike kune vashanyi varipo uku uchidzokorodza unobvumidza iwe kunanga vatsva. Izvi zvinoshandawo kuratidza ads pane mamwe mawebhusaiti. Iwe unogona kutokwanisa kunanga akawanda mapeji ekushambadzira kwako. Nenzira idzi, unogona kusvika kune vateereri vakawanda. Kana iwe uchida kusvika kune vakawanda vateereri, unogona kunanga akawanda mapeji echinyorwa chaicho.

Nepo keyword targeting yanga iri musana wekutsvaga kwakabhadharwa kubva payakatanga, kutarisa kwevateereri chinhu chakakosha mukushambadzira kwepamhepo. Zvinokutendera iwe kuti usarudze anoona ako ads uye inova nechokwadi chekuti bhajeti yako yekushambadzira inoenda kune vanhu vangango tenga.. Nenzira iyi, iwe uchave nechokwadi chekuwana kudzoka pane yako ad bhajeti. Izvo zvakakosha kuti ugare uchidzokera kune yako zano kana uchifunga nezvekunangwa kwevateereri.

Bidding

Unogona kusarudza pakati penzira mbiri dzakasiyana dzekubhidha paAdwords. Iyo inonyanya kuzivikanwa ndeye Mutengo Pakudzvanya (CPC). Rudzi urwu rwekubhidha runoda kuti vashambadziri vasarudze kuti imarii yavanoda kubhadhara pakudzvanya kwega kwega. Iyi nzira inoonekwa seyakajairika, asi haisi iyo chete nzira yekubhadhara. Kune dzimwe nzira dzakawanda, naizvo. Heano mamwe acho:

Makiyi echigadzirwa haasi iwo chaiwo mazwi eAdWords (PPC). Aya ndiwo mazita echigadzirwa uye tsananguro iyo vanhu vanotonyora mubhawa yekutsvaga. Iwe zvakare unozofanirwa kugadzirisa mazita echigadzirwa kana mibvunzo inobatsira ikatanga kuoneka muPPC yako yemushandirapamwe. Heano mamwe matipi ekugadzirisa yako keyword kusarudzwa. MuPPC ads, ratidza zviyero zvemutengesi. Kuti uwedzere kutendeuka, iwe unozofanirwa kugadzirisa ako akakosha mazwi uye mabhidhi.

Otomatiki mabhidhi nzira anogona kukubatsira kutora fungidziro kubva kune inobhadharwa ads, asi kugadzirisa nemaoko mabhidhi ako kunogona kukupa mhedzisiro iri nani. Nepo bhidhiyo yako ichitarisa kuti yakawanda sei yauchabhadhara kune chaiyo kiyi kiyi, hazvireve kuti unomira papi mumitsva yekutsvaga yeGoogle. Saizvozvo, Google haingade kuti iwe utore nzvimbo yepamusoro yeizwi rako rakakosha kana iwe uri kushandisa zvakapfuura zvinodikanwa. Nenzira iyi, iwe unowana maonero akanyatsojeka eROI yako.

Iwe unogona zvakare kushandisa mabhidhi modifiers kunanga chaiwo nzvimbo dzenzvimbo, zvigadzirwa zvemagetsi, uye nguva dzenguva. Nekushandisa mabhidhi modifiers, unogona kuona kuti ads yako inongoonekwa pamawebhusaiti akakodzera. Izvo zvakakoshawo kutarisa kushambadza kwako uye mabhidhi kuti uve nechokwadi chekuti uri kuwana iyo yakanyanya ROI. Uye usakanganwa kutarisa mashandiro ekushambadzira kwako uye mabheti – iwo akakosha pakubudirira kwemushandirapamwe wako wekushambadzira wakabhadharwa.

Smart mishandirapamwe inokamura kubhidha kwavo kuita akawanda “ad groups.” Vanoisa zvirevo gumi kusvika makumi mashanu zvinoenderana muboka rega rega, uye ongorora mumwe nemumwe. Google inoshandisa mari yakawanda kuboka rega rega, saka zano riri shure kwedanidziro rakakamurwa zvine hungwaru zvirevo. Saka, kana iwe uchida kuti kushambadzira kwako kuonekwe pamberi pevateereri vako, iwe unofanirwa kuita sarudzo dzakangwara nezve kubhidha paAdwords. Nenzira iyi, kushambadzira kwako kunogona kusvika kune vateereri vako uye kuwedzera kutengesa.

Shanduko yekutevera

Kuti uwedzere kudzoka kwako pakushandisa ad, iwe unofanirwa kuseta Adwords shanduko yekutevera. Iwe unogona kuita izvi nekuisa maitiro akasiyana emhando dzakasiyana dzeshanduko. Iwe unogona zvakare kusarudza kuteedzera ROI nekupinda akasiyana siyana emitengo akasiyana mapoinzi. Iwe unogona kusarudza kusanganisa mashanduko mukati menguva yakati, semuyenzaniso, pese pese munhu paanorodhazve ad yako. Nenzira iyi, unogona kutarisa kuti vangani vanhu vaona ad yako, asi kwete hazvo kutenga chimwe chinhu.

Paunenge uchinge waita Adwords shanduko yekutevera, unogona kutumira idzi data kuGoogle Analytics kuti uone kuti ndeapi ads atungamira kushanduko dzakawanda. Iwe unogona kutounza idzi shanduko kuGoogle Analytics. Asi ita shuwa kuti usaite kaviri-track uye kuendesa data kubva kune imwe sosi kuenda kune imwe. Zvikasadaro, iwe unogona kupedzisira uine makopi maviri e data yakafanana. Izvi zvinogona kukonzera matambudziko. Iri idambudziko rakajairika uye rinogona kudzivirirwa nekushandisa imwechete AdWords shanduko yekutevera chishandiso.

Nepo iwe uchigona kushandisa Adwords shanduko yekutevera kuita kuti bhizinesi rako rishande, zvinogona kutora nguva uye zvinoshungurudza kufunga kuti chii chinoshanda uye chii chisingaiti. Chinokosha ndechekuona kuti rudzii rweshanduko inonyanya kukosha kubhizinesi rako uye nekudzitevera. Paunenge uchinge wasarudza rudzi rweshanduko dzauchatevera, iwe unozogona kuona kuti imarii yauri kuita nekudzvanya kwega kwega kana kutendeuka.

Kuti utange neAdwords shanduko yekutevera, iwe unozofanirwa kubatanidza Google Analytics kune yako webhusaiti. Iwe unozofanirwa kusarudza iyo yakakodzera chikamu uye zita shanduko muGoogle Analytics. Shanduko yekutevera inobatsira zvakanyanya pakutevera kushanda kwekushambadzira uye zviito zvevatengi. Kunyangwe kuwedzera kudiki kweyero yekushandura kunogona kukubatsira kukura bhizinesi rako. Sezvo kudzvanya kwese kunodhura mari, iwe uchada kuziva chiri kushanda uye chii chisiri kushanda.

Iyo Google Tag Mubatsiri anogona kukubatsira kumisikidza shanduko yekutsvaga webhusaiti yako. Iwe unogona zvakare kushandisa Google Tag Maneja kuti uite. Kushandisa Google Tag Mubatsiri, unogona kutarisa mamiriro ekutendeuka ekutevera tags. Kana tag yasimbiswa, unogona kushandisa Google Tag Mubatsiri plugin kuti uone kana yako yekushandura kodhi yekutevera iri kushanda. Uye yeuka kushandisa imwe nzira yekutendeuka yekutevera nzira inoshanda nemazvo kune yako webhusaiti. Aya matipi anogona kukubatsira kuti uwane zvakanyanya kubva mukushambadzira kwako kweAdwords.

Kana iwe uri mutsva kuAdwords, usanyanya kubatikana muzvinhu zvakaomarara. Zvichengetedze zviri nyore nekuita hushoma hunobvumirwa nepuratifomu. Uyezve, yeuka kuti AdWords inoda nguva uye moyo murefu. Kana usina chokwadi pekutangira, heano mamwe matipi ekuti utange:

Keyword research

Nepo keyword research yeAdwords inotora nguva, inhanho yekutanga inodiwa kuenda kumushandirapamwe unobudirira. Kutsvaga kwemazwi asina kunaka kunogona kukubhadhara zviuru zvemadhora mukutengesa kwakarasika. Sezvineiwo, kune akati wandei akapusa nzira dzekunatsiridza yako kiyi yekutsvagisa. Heano mamwe matipi ekuti utange:

Shandisa Keyword Planner. Ichi chishandiso chinokuudza kuti ingani traffic iro rimwe kiyi izwi rinowana mwedzi wega wega. Kana traffic spikes munguva yezhizha, iwe uchada kunanga aya mazwi makuru. Zvakare, shandisa Keyword Planner kuti uwane ane hukama mazwi anoenderana nezvipingaidzo zvako. Iwe unogona kunyange kutarisa mumazana emazwi akakosha uchishandisa chishandiso ichi. Paunenge wadzikisa rondedzero yako, sarudza dzinonyanya kukosha. Ita shuwa yekutarisa yako keyword kukwikwidza, sezvo zvichigona kupesvedzera kubudirira kwedanidziro yako.

Usashandise mazwi akafanana mwedzi wega wega. Iwe ucharasikirwa nemari kana ukasarudza mazwi makuru anonyanya kukwikwidza. Mazita emuswe marefu akanakira mablog ezvinyorwa, asi dzinofanira kuramba dzichikura mukuzivikanwa mwedzi nemwedzi. Tichavhara mazwi akakosha emuswe mune inotevera post. Imwe nzira yekutarisa kufarirwa kwezwi rakakosha ndeye kushandisa Google Trends. Kana pasina data pamusoro pekuzivikanwa kweimwe kiyi kiyi, haugone kuishandisa muAdwords.

Keyword research chikamu chakakosha che organic search marketing. Idanho rakakosha muhurongwa hwako, sezvo ichipa nzwisiso yezvaunofarira zvevateereri vako. Iwe unogona ipapo kushandisa ruzivo rwaunowana kubva kutsvagurudzo iyi kunatsa zvirimo zvako uye SEO zano. Mhedzisiro ichave yakakwira huwandu hwe organic traffic uye brand kuziva. Iwo akabudirira kwazvo SEO mishandirapamwe anotanga nekiyi yekutsvaga mazwi uye kugadzira zvemukati. Kana zvemukati newebhusaiti zvaburitswa, yako SEO kuedza kuchagadziridzwa kune akakosha mazwi awakaona.

Bidding model

Kune marudzi maviri emaitiro ekubhidha muAdwords: manual uye yakawedzerwa. Manual CPC ine chinangwa chekutyaira mhando traffic uye kuve nechokwadi chepamusoro-kuburikidza nechiyero. Enhanced CPC inotarisa pakuwedzera kudzvanya-kuburikidza nemitengo uchidzivirira kubva kune kutambisa mari. Ese manyorerwo uye akakwenenzverwa CPC mazano anotora nguva. Nepo CPC yemanyorero inogadzira nhamba yepamusoro yekudzvanya, yakakwidziridzwa CPC yakanakira kuwedzera ruzivo rwemhando uye kuunganidza data rekushandura mune ramangwana.

Cost-per-click (CPC) ndiyo inonyanya kufarirwa nzira yeAdwords. Inowanzo shandiswa kumishandirapamwe inonangana nevateereri vadiki uye isingade huwandu hukuru hwetraffic. Iyo mutengo-per-mille yekubhidha nzira inobatsira kune ese ari maviri marudzi emishandirapamwe nekuti inopa manzwisisiro muhuwandu hwezvinoonekwa.. Iyi data yakakosha mumishandirapamwe yekushambadzira kwenguva refu. Kana bhajeti yako yakaoma, funga nezve CPC yemanyorero nzira yekubhidha.

Kubhidha modhi yeAdwords ihurongwa hwakaoma hunoshandisa akati wandei matekiniki ekugonesa ad campaigns.. Zvichienderana nezvinangwa zvemushandirapamwe wako, iwe unogona kuseta yakanyanya bhidhi yezwi rakakosha kana kugadzirisa nemaoko bhidhi zvichienderana nehuwandu hwekushandurwa uye kutengesa.. Kune vashandisi vepamusoro, dynamic bidha inogona kushandiswa kuteedzera shanduko uye kugadzirisa iyo bhidhi zvinoenderana. Mushandirapamwe unobudirira unozowedzera kubhidhati kana chinangwa chedanidziro chaitwa.

Manual bhidhiri inogona kushandiswa kunyatso-tune ad kunanga. Manual kubhidha inogona kushandiswa kune ad mapoka uye ega mazwi akakosha. Manual CPC kubhidha yakanyatsokodzera kumishandirapamwe yekutanga uye kuunganidza data. Nokushandisa zano iri, unobhadhara chete kana ad yadzvanywa. Manual CPC kubhidha inokutendera kuti utore mabhidhi ako wega kuti uwane mhedzisiro yakanaka. Iwe unogona zvakare kusarudza kuseta yakanyanya CPC kuti uwedzere kutonga pamushandirapamwe wako.

Click-kuburikidza mwero

Chidzidzo chakaburitswa neWordStream paavhareji yekudzvanya-kuburikidza nechiyero (CTR) yeAdWords campaigns yakaona kuti yakabva 0.35% ku 1.91%. Chidzidzo chacho chakaratidzawo zvinhu zvinowedzera kana kuderedza CTR, kusanganisira nhamba yekudzvanya pane ad, mutengo pakudzvanya (CPC), uye mutengo pachiito (CPA).

Nepo yakakwirira CTR inoreva maratidziro akakwirira, izvi hazvireve kuti ad campaign iri kushanda nemazvo. Kushandisa mazwi asina kunaka kunogona kuita mari uye kusatendeutsa. Iwo mashambadziro anofanirwa kuyedzwa mune ese masikirwo azvo kuti ave nechokwadi chekuti akakodzera kune vakatarisirwa vateereri sezvinobvira. Kunze kwekutsvaga kwemazwi makuru, ad yemukati inofanirwawo kuvandudzwa kuti ikwidze CTR. Heano mamwe matipi ekuvandudza CTR yako:

Chekutanga, sarudza rudzi rwewebhusaiti yauri kuita. Semuyenzaniso, eCommerce mawebhusaiti achave neCTR yakaderera pane inotungamira chizvarwa masaiti. Kune eCommerce mawebhusaiti, mishandirapamwe yemuno inogona kuwedzera CTR, sezvo vatengi vanovimba nemabhizimisi emunharaunda. Nepo zvinyorwa uye kushambadzira kwemifananidzo hazvisi izvo zvinonyengetedza kune inotungamira chizvarwa mawebhusaiti, ane ruzivo uye anomanikidza ads anogona kubatsira kutyaira muoni kuda kuziva. Izvi zvinozopedzisira zvatungamira pakudzvanya-kuburikidza. Zvisinei, CTR inoenderana nezvimwe zvinhu, kusanganisira rudzi rwekupa uye network.

Kuwedzera CTR chinhu chakakosha chekubhadhara-per-click advertising. A high CTR inobata zvakananga mutengo pane kudzvanya, iyo inosarudza zvibodzwa zvemhando. The click-through rate inoverengerwa nekupatsanura nhamba yezvaonekwa nenhamba yekudzvanya. Kana CTR yako iri pamusoro pezvishanu muzana, zvinoreva kuti chikamu chikuru chevanhu vanoona ads yako vanovadzvanya. Chero bedzi izvi zviri izvo, zvakakodzera kukwiridzira yako pay-per-click ads kune yakakwira CTR.

Negative keywords

MuAdwords, mazwi akakosha mazwi kana mitsara inodzivirira kushambadza kwako kuoneka kana mushandisi achitsvaga. Iwe unogadzira mazwi asina kunaka nekuwedzera minus sign pamberi peizwi kana chirevo. Iwe unogona kushandisa chero izwi kana chirevo sechinhu chisina kunaka kiyi, zvakadai se 'ninja air fryer'. Izwi rakashata rakakosha rinogona kuve rakafara kana rakananga sezvaunoda. Hedzino dzimwe nzira dzekushandisa zvisina kunaka mazwi muAdwords mishandirapamwe.

The default negative keyword match type is negative wide match. Izvi zvinoreva kuti mazwi makuru asina kunaka haaratidze kumibvunzo ine mazwi asina kunaka. Kana iwe uchingove nematemu mashoma asina kunaka mumubvunzo wako, ads ako haaratidzike. Izvi zvinoreva kuti iwe uchakwanisa kugadzira mishandirapamwe nekukurumidza nekusarudza isina kunaka yakafara match keywords. Asi iwe unofanirwa kungwarira kana uchisarudza isina kunaka yakafara match keywords. Iwe hausi kuda kunamatira pamushandirapamwe usina chero kutengesa.

Iwe unogona kushandisa mazwi asina kunaka padanho reboka rekushambadzira kuchengetedza kushambadzira kwako kubva kumatemu egeneric. Nenzira iyi, unozogona kuvharira chero kutsvaga kusingashande kuboka rako rekushambadza. Iri zano rinonyanya kubatsira kana iwe uchida kurambidza mamwe mapoka ekushambadzira. Iro izwi rakashata rinozongove iro rekusarudzika risingafadzi keyword kune ramangwana ad mapoka. Ingova nechokwadi chekutarisa webhusaiti yeGoogle uye mapoka ekushambadzira kune chero kusanzwisisika.

Rwendo rwako rwekushandisa mazwi asina kunaka runotanga nekutsvaga mazwi asina basa kune bhizinesi rako. Kana wangoziva mazwi makuru aya, iwe unofanirwa kushandisa tebhu yematemu ekutsvaga kutsvaga zvakadzama mibvunzo yekutsvaga iwo mazwi akakosha. Wongorora chirevo ichi nguva nenguva kuti uone kuti kushambadzira kwako hakusi kutambisa nguva yako yakakosha nemari pamashoko asina basa.. Rangarira, haufe wakaita kutengesa kana iwe usingatarise vanhu chaivo! Kana iwe usingashandisi mazwi asina kunaka muAdwords, iwe unozopedzisira uine stale ad campaign.

Kunangisa vateereri vako

Kana iwe uri kufunga nezve kuita zvekushambadzira mishandirapamwe muAdWords yako mushandirapamwe, iwe uchada kunanga mapoka chaiwo evanhu. Mapoka aya ari kutotsvaga padandemutande, asi unogona kuwedzera kana kusabvisa mapoka iwayo. Kana iwe uri kunanga chaiwo demographics, iwe uchada kuvasarudza usati watanga kuvaka mushandirapamwe wako. Kushandisa Google's Audience Manager kuchakubatsira kuona kuti ndeapi mapoka ekunongedza uye kuti ruzivo rwakawanda sei rwavanarwo nezvako.

Kuti uwane vateereri vakakodzera, iwe unofanirwa kutanga waona nzvimbo yewebhusaiti yako uye mutauro. Kana chinangwa chako chevateereri chiri muUnited States, ipapo kuvanangidzira nemutauro wekuUS kuchave kusashanda. Nemamwe mashoko, kana webhusaiti yako ine vatengi veko chete, unofanira kunanga vanhu vari munharaunda yako. Semuyenzaniso, kana uri plumber yemuno, haufanirwe kunanga vanhu vanogara muUSA.

Kana uchitarisa vateereri vako neAdwords, unogona kushandisa vateereri vakafanana kana kushambadza patsva kuti usvike vanhu vanogovana zvavanofarira uye maitiro. Pamusoro pe, unogona kugadzira vateereri vetsika nekuwedzera mazwi akakosha, URLs, uye mapurogiramu kune vateereri vako runyorwa. Iyi inzira yakanaka yekunongedza zvikamu zvevateereri. Izvi zvinokutendera kuti usvike kune vanhu vakatotora danho chairo pawebhusaiti yako. Pakupedzisira, kiyi yekunangisa vateereri vanobudirira kunzwisisa izvo zvinoita kuti mumwe munhu adzvanye pashambadziro yako.

Nhanho yekutanga mukugadzira yakabudirira Adwords mushandirapamwe kunanga vateereri vako. Adwords’ vateereri vakananga maficha anogona kukubatsira kunanga vanhu vakaratidza kufarira zvigadzirwa kana masevhisi ako. Izvi zvichavandudza mashandiro emushandirapamwe wako, uku uchidzikisa kushambadzira kwako kushandisa pane zvisingafadze bhora remaziso. Iwe unogona zvakare kunanga vanhu vakashanyira webhusaiti yako kana app. Izvi zvichakubatsira iwe kunanga vateereri vako uye kugadzirisa yako yekubhidha nzira.