Tag: Adwords

AdWords chishandiso chine simba chekushambadzira online. Vanhu vazhinji vanoishandisa pakubhadhara-per-click advertising, but you can also use cost-per-impression or cost-per-acquisition bidding to target specific audiences. Pamusoro pe, vashandisi vepamberi vanogona kushandisa AdWords kugadzira uye kushandisa akasiyana ekushambadzira maturusi, senge keyword generator uye mamwe marudzi ekuedza.

Adwords is like an auction house

Google Adwords is an auction house where businesses compete for visibility in search engine results by bidding for ad space. Chinangwa ndechekutyaira traffic yemhando yepamusoro kune webhusaiti. Vashambadziri vanotsanangura bhajeti rekushambadzira kwavo, pamwe chete nevateereri vavanoda. Vanogonawo kusanganisira zvinongedzo kune chaiwo zvikamu zvesaiti yavo, kero yavo, uye nhamba dzenhare.

AdWords inoshanda nekubhidha pamazwi akakosha akasiyana. Zvichienderana nehuwandu hwemhando ye ad, iyo ad ichaiswa padanho repamusoro kana pasi. Higher-ranked ads pay lower “cost-per-click” than those below them. Peji yakanaka yekumhara ichamira kumusoro kweiyo injini yekutsvaga mhinduro uye inodhura zvishoma.

Kuwedzera kubhidha pane ad zvinzvimbo, Google inobhadharawo zviuru zvemashoko akakosha. Tsika iyi yakonzera kusawirirana. Nepo Google ichiti kutenga kwayo kushambadza hakuna chekuita kune vamwe vashambadziri, it has been criticized for creating a “conflict of interest” that affects the fairness of the auction. The Wall Street Journal yakaratidza nyaya iyi mumushumo wenguva pfupi yapfuura.

Google ine huru yebhidhi zano. Inoedza kubhidha zvakanyanya sezvinobvira kukosha uko mutengi angave achida kubhadhara. Asi izvi hazvishande nguva dzose. Zviri nani kukwidza kumusoro pane kuderera uye tariro yezvakanakisa. Google haisiriyo yega kambani iri kutora chikamu mune auction.

Vashambadziri veAdWords vanopedza zviuru zvemadhora mwedzi wega wega pamishandirapamwe yavo. Asi ivo vanofanirwa kuziva kuti ndeapi macampaign ari kugadzira traffic yakawanda. Kana Campaign A ikaburitsa ma lead gumi pazuva, asi Campaign B inotyaira zvishanu chete, vanofanirwa kuziva kuti ndeupi mushandirapamwe uri kutyaira zvakanyanya kutengesa. Vanofanirawo kuronda mari yeimwe neimwe yeiyi mishandirapamwe.

Adwords imusika wemakwikwi. Kusarudza mazwi akakosha kwakakosha. Kushaikwa kwekutsvagisa kunogona kusiya shambadzo dzako dzichioneka munzvimbo dzisina kujairika. Pasina kutendeuka kutevera, tsvakiridzo yako yemazwi akakosha haizoshande. You can use SEMrush to analyze your competitors’ keywords. Inokuratidza avhareji CTR yeaya mazwi makuru uye vangani vamwe vashambadziri vakashandisa paari.

Zvinogoneka kugadzira mishandirapamwe yakawanda yezwi rega rega. Saizvozvo, unogona kutova nemacampaign akati wandei ane akati wandei Ad Groups. Izvi zvinoita kuti zvive nyore kuenzanisa ads kubva kumakambani akasiyana. Iwe unogona zvakare kushandisa zvishandiso zvakaita seCrazyEgg, iyo inoratidza kudzvanya uye mipumburu yevashanyi.

It’s competitive

AdWords is a competitive auction where your ad appears when someone types in a valid query. Kune zvakare vamwe vakwikwidzi vanobhidha pamazwi akafanana. Kana iwe uchida kuramba uri pamberi pemakwikwi ako, shandisa tsika yakabatana yevateereri kunanga uye mamiriro akakosha mazwi. It’s also essential to monitor your competitors’ strategies and keep track of how they’re performing.

It’s cost-effective

When you are determining the cost-effectiveness of advertising, unofanira kufungisisa zvinhu zviviri: mari uye mari. Mari yacho imari inogadzirwa nekudzvanya, nepo mutengo wezvinhu zvinotengeswa uchisanganisira kushandiswa kwekushambadzira, mari yekugadzira, uye chero imwe mari. Nekuverenga mari, iwe unogona kuverenga iyo ROI yemushandirapamwe uye woona kuti imarii anokutorera iwe zvachose kugadzira kutengesa.

Avhareji yekushandurwa kweAdWords ndeye 2.70%, asi nhamba iyi inosiyana zvichienderana neindasitiri yako. Semuyenzaniso, indasitiri yezvemari neyeinishuwarenzi ine chiyero chekushandura che 10%, nepo e-commerce inongoona chiyero chekushandura che 2%. Unogona kuteedzera mitengo yako yekushandura uchishandisa Google Sheet.

Google Adwords chishandiso chine simba chekushambadzira chinopa zvingangoita zvisingaperi. Iyo yemahara kushandisa uye inogona kukwidziridzwa kumishandirapamwe yakakura. Zviri nyore kushandisa uye inopa mamirioni emazwi akakosha kusarudza kubva. Inopawo chiitiko chisina njodzi pasina zvibvumirano kana zvisungo. Uyezve, iwe unogona nyore kugadzirisa bhajeti yako uye kunyange kudzima mushandirapamwe wako kana iwe usingaone mhedzisiro yaunoda.

Adwords mishandirapamwe inogona kuita zviuru zvemadhora, asi kunyangwe bhizinesi diki rinogona kuwana mibairo yemazana emadhora. Iwe haufanire kushandisa kupfuura $10,000 pamwedzi kuitira mushandirapamwe unobudirira, uye iwe unogona kuseta zvipingamupinyi zvebhajeti uye mabheti akawanda zuva nezuva. Iwe unogona zvakare kunanga vateereri nezvavanofarira uye maitiro, izvo zvinogona kukubatsira kudzikisa mutengo wako pakudzvanya. Iwe unogona zvakare kuhaya nyanzvi yePPC kuti udzikise mutengo wako pakudzvanya. But hiring a PPC specialist doesn’t have to be expensive – it’s usually cheaper to pay through a flat monthly fee or monthly.

Google's keyword planner chishandiso chinobatsira chekufungidzira kubhidha kwako. Inopa fungidziro yeavhareji CPC huwandu hweakasiyana mazwi akakosha. Uyezve, inokutendera iwe kuti ugadzire rondedzero yemazwi akakosha nemakoramu uye uone iyo inofungidzirwa yekutanga-peji, peji yepamusoro, uye yekutanga-chinzvimbo bhidhi. Chishandiso chinokuzivisawo nezve mazinga emakwikwi eiyo kiyi.

It’s a great way to raise brand awareness

When using Adwords to promote your brand, iwe unofanirwa kuve nechokwadi chekuti uri kunanga vatengi chaivo. Izvi zvinoreva kushandisa mibvunzo yemhando mune keyword research stage. Iwe unogona zvakare kushandisa Google Trends kutarisa zita remhando yekutsvaga. Iwe unofanirwawo kushandisa masocial network kuti uone kuti vatengi vari kuita sei kune yako brand. Hootsuite chishandiso chakanakisa cheizvi. Zvakare, ita shuwa kuti unosanganisira ongororo mumushandirapamwe wako weemail kuitira kuti uone kuzivikanwa kwemhando.

Kuzivikanwa kweBrand kwakakosha mumusika wemazuva ano, uko makwikwi akawedzera uye vatengi vari kuwedzera kusarudza. Vangangove vatengi vanoda kutenga kubva kumhando dzinozivikanwa uye dzakavimbika. Nemamwe mashoko, vanoda kunzwa sokuti vanoziva vanhu vari shure kwechiratidzo. Kushandisa mishandirapamwe yekushambadzira kusimudzira ruzivo rwemhando inzira huru yekusvika kune vateereri chaivo.

Iwe unogona zvakare kushandisa Facebook kusimudza ruzivo rwemhando. Iyi social network ndeimwe yenharaunda huru dzepamhepo pasi rose. Unogona kunanga vashandisi paFacebook nekugadzira chimiro paFacebook uye uchivakumbira kuti vateedzere chinongedzo chako. Vanhu vanowanzo tevera kusvika kune yako saiti kana vakaona zita rako rechiratidzo mune yavo Facebook nguva.

Kushandisa remarketing kusimudzira brand yako ndeimwe sarudzo inoshanda. Ichi chinokutendera kuti utarise vanhu vakashanyira mapeji chaiwo kana kuona mamwe mavhidhiyo. Iwe unogona ipapo kugadzira mishandirapamwe yekushambadzira yekusimudzira chaiwo zvigadzirwa kana masevhisi. Ichi chishandiso zvakare chinochinjika zvakanyanya uye chinopa yakawanda yekunongedza sarudzo.

Kushandisa retargeting mishandirapamwe inzira huru yekugadzira inotungamira uye kutengesa. Iri zano rinoshanda zvakanyanya kumakambani anotengesa zvigadzirwa zvavo online. Nekukwezva uye kudzorera vanhu vakatoratidza kufarira zvigadzirwa zvako, iwe uchakwanisa kuwedzera kutengesa uye kutungamira chizvarwa.

AdWords ipuratifomu yekushambadzira yeGoogle. It allows businesses to create ads and track their performance. Inoshanda nekubhidha pamashoko akakosha. Nyanzvi zhinji dzekushambadzira dzedhijitari dzinoshandisa iyo kuwedzera mari yavo uye kusvika kune vatengi vanovavarira. Pane zvakawanda zvinobatsira pakushandisa iyi platform. Izvi zvinosanganisira: live auction system, keyword relevancy uye yekutevera mhinduro.

Google AdWords is Google’s advertising platform

Google AdWords is a platform for businesses to reach targeted audiences with their ads. Iyi puratifomu inoshanda pane yekubhadhara-per-click modhi, zvinoreva kuti mabhizinesi anongobhadhara chete kana vashandisi vadzvanya pane ads uye vachiona mawebhusaiti avo. Inobvumirawo mabhizinesi kuti atarise kuti ndeapi ads anodzvanywa uye ndeapi vashanyi vanoita.

Google AdWords inzira yakanaka yekusimudzira webhusaiti kana chigadzirwa. Iwe unogona kugadzira uye kugadzirisa ad yako mune akasiyana mafomati, kusanganisira zvinyorwa uye mufananidzo. Zvichienderana nefomati yekushambadzira yaunosarudza, text ads icharatidzwa mune imwe yeakati wandei akajairwa saizi.

Google AdWords inokutendera kuti utarise vangangove vatengi zvichienderana nemazwi akakosha uye nenzvimbo. Iwe unogona zvakare kunanga ako ads kune yakatarwa nguva dzezuva, sepanguva dzebasa. Semuyenzaniso, mabhizinesi mazhinji anomhanyisa ads chete kubva 8 AM kuti 5 PM, nepo mamwe mabhizimisi anogona kuvhurwa pakupera kwevhiki chete. Nekushandisa mazwi akakosha anoenderana nechigadzirwa chako kana sevhisi, unogona kusvika kune vateereri vakawanda uye kuwedzera ROI yako.

Kushambadzira paGoogle Kutsvaga kunoita chikamu chikuru chemari yeGoogle. Yave zvakare kuwedzera kuedza kwayo kushambadzira muYouTube, akaona a 50% gore-pamusoro-gore kuwedzera mukota yayo yekutanga. Bhizinesi rekushambadzira reYouTube riri kutora chikamu chakakura chemadhora ekushambadza kubva kune yechinyakare mutsara TV.

Google AdWords haisi puratifomu iri nyore kushandisa, asi inopa akawanda mabhenefiti eecommerce mabhizinesi. Chikuva chinopa marudzi mashanu emishandirapamwe. Iwe unogona kushandisa imwe kutarisa vateereri chaivo, izvo zvakakosha kumabhizinesi ecommerce. Semuyenzaniso, unogona kuseta mushandirapamwe wekunongedza vatengi zvichienderana nemaitiro avo ekutenga uye chinangwa chekutenga.

Usati wagadzira kushambadzira kweGoogle AdWords, zvakakosha kutsanangura zvinangwa zvako. Zvakanaka, izvo zvinoshambadza zvinofanirwa kutyaira traffic kune yakakodzera peji peji. Google AdWords inopa marudzi maviri ekubhidha: nemaoko kuseta bhidhi uye kushandisa keyword planner. Iyo yekupedzisira inogona kunge yakanyanya kudhura, asi zvinoda kumwe kuchengetedzwa.

It is a live auction

AdWords bidding is the process of bidding for a specific ad spot in the search results. Huwandu hwaunobhadharisa ad yako huchakanganisa kunaka kwaunogamuchira. Kana uine zvibodzwa zvemhando yepamusoro, ad yako inowana mazinga epamusoro uye yakaderera CPC.

Mukuita uku, ad inonyatsoita inowana chinzvimbo chepamusoro mumibairo yekutsvaga. Kuwedzera bhidhiyo yako hakuvimbisi iwe nzvimbo yepamusoro. Pane kudaro, iwe unofanirwa kuve neakanakisa ad inoenderana neshoko rekutsvaga uye inosangana neAd Rank zvikumbaridzo.

AdWords inogadzira Quality Score munguva chaiyo yezwi rega rega. Iyi algorithm inotora zvinhu zvakawanda mu account kana uchiverenga mhando yemhando. Kana iyo Quality Score yakaderera, AdWords hairatidze ad yako. Kana uine zvibodzwa zvepamusoro, ad yako icharatidzwa pamusoro pekutsvaga kweGoogle.

Kuisa chikumbiro, iwe unofanirwa kuziva izwi rako rakakosha uye kuseta yako mhando dzemitambo. Izvi zvinokanganisa huwandu hwaunobhadhara kune yega kiyi kiyi uye kana iwe uchange uri papeji yekutanga. Kubhidha kunoisa iwe muchitoro cheGoogle kuti uone kuti ndedzipi ads dzichaonekwa. Nekunzwisisa nuances yeiyi nzira, iwe unozogona kubhidha zvakanaka.

It allows advertisers to pick keywords that are relevant to their business

When selecting keywords for your ad campaign, iwe unofanirwa kuchengeta kukosha kweiyo ad yako kune keyword mupfungwa. Kukoshera kweAd chinhu chakakosha nekuti zvinopesvedzera kubhidha kwako uye mutengo pakudzvanya. MuAdwords, unogona kutarisa huwandu hwemhando yemazwi ako akakosha kuti uone kukosha kweiyo ad yako. Chibodzwa chemhando nhamba iyo Google inopa yega yega kiyi. Chiyero chemhando yepamusoro chinoreva kuti ad yako ichaiswa pamusoro pevakwikwidzi vako vane zvibodzwa zvakaderera.

Paunenge uine rondedzero yemazwi akakosha, iwe unogona kutanga kuvaka peji rekumhara rinotarisa aya mazwi makuru. Iri peji rekutora rinozotungamira vatsva vanonyorera vanoda kushanda mubhizinesi rako. Mukuwedzera kune mapeji ekumhara, iwe unogona zvakare kumhanya Adwords mishandirapamwe kunanga aya mazwi makuru.

Imwe pfungwa yakakosha pakusarudza mazwi akakosha ekushambadzira kwako ivhoriyamu yekutsvaga yemazwi ako akakosha. Mazwi akakosha ane vhoriyamu yekutsvaga yakakwirira inodhura zvakanyanya kubhidha pairi. Izvi zvinoreva kuti iwe unofanirwa kusarudza mashoma mazwi ane mwero yekutsvaga vhoriyamu. Izvi zvichakubatsira kuchengetedza bhajeti rako kune mamwe mazwi akakosha anogona kuburitsa mhedzisiro.

It allows businesses to track the performance of their ads

Google AdWords allows businesses to track the performance of their adverts, kusanganisira kuti vangani vanodzvanya uye kuti vangani kutengesa kwavanogadzira. Mabhizinesi anogona zvakare kuseta mabhajeti uye nekuachinja sezvinodiwa. Semuyenzaniso, kana iwe uchida kushandisa imwe mari pakudzvanya, iwe unogona kuseta yakaderera bhajeti yemamwe maturusi uye yakakwira bhajeti yemamwe maturusi. Zvadaro, AdWords inozogadzirisa otomatiki mabhidhi ako zvichienderana nemushandirapamwe wako.

Shanduko yekutevera ndiyo imwe nzira yekutevera budiriro yemashambadziro ako. Zvinokutendera kuti uone kuti vangani vatengi vawakawana kuburikidza nemashambadziro ako uye iyo yakazara mari yawakashandisa pakutendeuka kwega kwega.. Chimiro ichi ndechekusarudza, asi pasina, iwe uchafanirwa kufungidzira kuti yakawanda sei ROI yaungatarisira kubva pamushandirapamwe wako. Nekutendeuka kwekutevera, unogona kuteedzera zvese kubva pakutengesa webhusaiti kusvika kudhawunirodha app kusvika kunharembozha, uye kunyange kuyera iyo ROI kubva pakutendeuka kwega kwega.

Google AdWords chishandiso chakakosha kumabhizinesi madiki. Zvisinei, zvakakosha kuti urambe uchifunga kuti unofanirwa kutarisa uye kukwidziridza ads yako nguva dzose. Zvikasadaro, unogona kupedzisira washandisa mari yakawanda pamushandirapamwe wekushambadzira usingaburitse mhedzisiro.

Imwe mukana mukuru wekushandisa Google AdWords ndiyo yekubhadhara-per-click modhi. Kubhadhara chete kana mumwe munhu adzvanya pane yako ad inobvumira mabhizinesi kuchengetedza mari. Pamusoro pe, Adwords inobvumira mabhizinesi kuti atarise mashandiro ekushambadzira kwavo nekutevera kuti ndedzipi ads dzakadzvanywa uye kuti ndedzipi dzinoonekwa nemushandisi..

Google’s Adwords is an advertising platform that lets businesses target users across the search and display networks. Ads anogadzirwa aine mazwi akakosha uye ad kopi inoenderana nezviri kutsvagwa nemutsvaki. Chirongwa ichi chakanyanya mushandisi-hushamwari uye chinobvumira mabhizinesi kutanga nekumisa mishandirapamwe zviri nyore. Heano mamwe mazano ekuwana zvakanyanya kubva pazviri.

Google AdWords inobhadhara-per-click (PPC) advertising platform

The Google AdWords pay-per-click advertising platform allows you to place ads on Google’s search engine results page by selecting specific search terms. Iyi puratifomu inobvumidza iwe kubhidha mazwi akakosha kuti usvike pamberi pevateereri chaivo, uye inopawo ma metrics ekukubatsira kuona kuti ad yako inoshanda sei. Zvinoitawo kuti iwe usvike kune vangangove vatengi chero kwavanenge vari, uye zvisinei nemudziyo wavanoshandisa.

Pay-per-click advertising inzira yakanaka yekusvika kune yako chinangwa chevateereri chero kwavanenge vari. NeGoogle AdWords, unogona kusimudzira zvigadzirwa zvako uye masevhisi kwavari chero nguva. Kana iwe uri kutsvaga kukura bhizinesi rako uye uchida kuwedzera kuoneka kwako, PPC kushambadzira ndeyekudyara kwakanakisa.

Google Ads inokupawo sarudzo yekusimudzira bhizinesi rako kunze kweGoogle Search. Zvinokutendera kuti uise ads pazviuru zvemawebhusaiti painternet. Unogona kusarudza kuti ndeapi masaiti aunoda kushambadza paari, uyewo kuti ndeapi marudzi avanhu aunoda kunanga. Iyi inzira yakanaka yekuwedzera kusvika kwako kune vateereri chaivo uye kuchengetedza mari.

Paunenge uchimhanyisa mubhadharo-per-click advertising campaign, zvakakosha kuchengeta kutendeuka mupfungwa. Iyo yakanyanya kubatanidza danidziro yako, zvakanyanya mukana wekushandura vanotsvaga. Iwe unogona kushandisa iyo data yaunounganidza kunyora ako ads uye kuseta bhajeti yako. Nenzira iyi, iwe unonyatsoziva izvo ads ako ari kuunza.

Google AdWords inopa marudzi manomwe akasiyana emushandirapamwe. Izvi zvinosanganisira kutsvaga ads, ratidza ads, uye mishandirapamwe yekutenga. Imwe neimwe inotarisa kune vateereri chaivo. Iwe unogona zvakare kushandisa iyo Google Display Network kunanga chaiwo huwandu hwevanhu uye vateereri.

It allows businesses to target users on the search and display networks

Google Adwords lets businesses target users on both the search and display networks. Nepo kutsvaga ads kunonangana nevashandisi vari kushingaira kutsvaga chigadzirwa kana sevhisi, ratidza ads inonangana nevashandisi vari kuongorora dzimwe nzvimbo dzeinternet. Izvi zvinobvumira mabhizinesi kusvika kune vateereri vakanangwa uye kuwedzera ruzivo rwemhando yavo.

Zvichienderana nerudzi rwebhizinesi, mabhizinesi anogona kunanga mhando dzakasiyana dzevashandisi vachishandisa Adwords. Semuyenzaniso, vashambadziri vanoratidza vanogona kunanga vashandisi vanga vari kune yavo saiti mukati mesvondo rapfuura kana maviri. Aya marudzi evashandisi anozivikanwa sevashandisi vanopisa. Vashambadziri vekuratidzira vanogadzirisa mabhidhi avo zvichienderana nevashandisi ava.

Nepo network yekutsvaga ine mavara ads, iyo network yekuratidzira inobvumira mabhizinesi kunanga vashandisi kuburikidza nemifananidzo uye vhidhiyo ads. Ratidza ads inogona kuiswa paGoogle shamwari saiti pamwe neGmail, YouTube, uye zviuru zvemamwe mawebhusaiti. Aya anobhadharwa anoiswa uye anoshanda zvakanyanya kumabhizinesi anoda kuratidza zvigadzirwa zvavo kana masevhisi ane chinooneka chikamu.

Pamusoro pekunangisa musoro, mabhizinesi anogona kunanga vashandisi zvichienderana nezvavanofarira. Kufarira kwakanangana kunobvumira mabhizinesi kushambadza ads kumawebhusaiti ane dingindira rine chekuita nechigadzirwa chakati kana sevhisi. Semuyenzaniso, bhizinesi rinotengesa chikafu chine hutano rinogona kusarudza kunanga vashandisi vanoshanyira nzvimbo dzine hutano dingindira. Saizvozvowo, vashambadziri vanogona kunanga vashandisi zvichienderana nezera ravo, murume kana mukadzi, mari yemhuri, uye chimiro chevabereki. Semuyenzaniso, mushambadzi anotengesa mbatya dzechikadzi anogona kuganhurira kushambadzira kwavo kune vashandisi vechikadzi.

It allows advertisers to bid on trademarked keywords

Google has lifted the restriction that prevented advertisers from bidding on trademarked keywords. Makambani makuru mazhinji ane mazita avo akanyoreswa sezviratidzo zvekutengesa. Izvi zvinoreva kuti ndivo varidzi vega vemazwi uye havagone kushandiswa nemamwe mabhureki. Zvisinei, vatengesi vari pamutemo vanobvumidzwa kushandisa mazwi echiratidzo mumashambadziro avo.

Zvisinei, mabhizinesi anotora mazita akakosha anofanirwa kugara mukati memitemo yemutemo. Ad copy uye saiti URL haifanire kunge iine mukwikwidzi wechiratidzo. Izvi zvinovimbisa kuti Google Ads nharaunda haisi yemahara-kune-zvese. Semuyenzaniso, contact lens mutengesi 1-800 Vekusangana navo vakatyisidzira kumhan'arira 14 yevakwikwidzi vayo yekutyora chiratidzo chekutengesa uye vakavamanikidza kuti vamire kubhidha pamashoko akakosha.

Google haichazoferefeta mazwi akakosha, asi icharamba ichidzikamisa kushandiswa kwemazwi mune mamwe matunhu. MuChina, semuyenzaniso, trademarked mazwi haachakonzeri ads. Nepo kuchengetedzwa kwezviratidzo hakusi chinhu chakakwana, vashambadziri vanogona kushandisa zviratidzo senzira yekudzivisa kurambidzwa kubva kuGoogle's advertising platform.

Zvisinei, varidzi vemazita vane hany'a nemaitiro eGoogle ekubvumidza vashambadziri kubhidha pamatemu echiratidzo. Vanoti Google iri kubira zita remhando yavo zvisirizvo uye kukonzera nyonganyonga pakati pevatengi. Kuita uku kunogona kunge kuri kunze kwemutemo, asi Google inobvumira vashambadziri kubhidha pamatemu ekutengeserana mune dzimwe nyika, kusanganisira United States.

Nepo matrademarks achigona kushandiswa mumamarkmark-akachengetedzwa ekutsvaga mazwi, zvinogona kuva zvakaoma kusiyanisa pakati pavo. Mamwe matrademark mazwi echinyakare, nepo mamwe ari maregisheni ekutengesa. Kubhadharisa pamatemu ekutengeserana kunogona kunge kuri pamutemo kana kambani iri kuishandisa kushambadzira zvigadzirwa zvavo. Muzviitiko zvakawanda, zvinokurudzirwa kubvunza gweta usati waedza kubhidha pamatemu echiratidzo.

It is easy to use

Google AdWords is an advertising program from Google. Pane nzira mbiri dzekutanga dzekushambadzira neAdWords. Chekutanga ndechekuisa bhajeti uye kubhidha, ndiyo mari yauchabhadhara nekudzvanya. Vanhu vazhinji vanotanga nekushandisa otomatiki bhidhi chimiro, asi zvinogonekawo kuseta bhidhi yako nemaoko. Kubhidhira nemaoko kazhinji kwakachipa, asi zvingada kumwe kugadzirisa.

Nzira yechipiri ndeye kushandisa Keyword Planner, icho chiri chishandiso chine simba chinoita kuti iwe uwane traffic-inogadzira keywords. Iwe unogona zvakare kuita shanduko kunze kwenyika uchishandisa iyo Ads Mharidzo. Kushandisa Keyword Planner zvakare kunobvumidza iwe kuti uchinje ako ads muhuwandu. Iwe unogona zvakare kushandisa iyo imba tebhu kuti uone inonakidza manzwisisiro pane ako akakosha mazwi.

Kutanga, iwe uchafanirwa kugadzira Google account. Hazvitore nguva yakareba kugadzira account yemahara, uye zviri nyore kwazvo kuti utange. Kubva ipapo, unogona kugadzira yako yekutanga mushandirapamwe. Paunenge wagadzira account yako, iwe unozogona kuseta bhajeti yako uye chinangwa chevateereri. Iwe unogona zvakare kuseta mabhidhi ako uye nyora yako ad kopi.

Chimwe chezvinhu zvakakosha zvekuchengeta mupfungwa kana uchishandisa Google AdWords ndechekuti iwe unofanirwa kukwidziridza ads yako. Izvo zvakanyanya optimized ads ako, mukana uri nani wavachava nawo wekugadzira kudzoka pakudyara. Saizvozvo, maererano neGoogle's Economic Impact Report, mabhizimisi anogona kuita zvakawanda $2 padhora pakushambadzira neAdWords.

It is complicated

Many small businesses open an account with Adwords but don’t understand how the system works. Ivo havana nguva yekuzvitsaurira kune iyo maitiro uye havanzwisise iyo mabhidhi system. Google inodzora mabhajeti ezvishambadzo uye hairatidze ads ane yakaderera kubhidhi.

Google AdWords is a pay-per-click advertising platform that allows businesses to choose keywords related to their products or services. Iyo yakanyanya scalable uye inopa saiti-yakananga kushambadzira. Akanyorwa pazasi ndiwo akakosha masimboti eAdWords advertising. Ukangoziva izvi, unogona kukwidziridza mushandirapamwe wako kutyaira vatengi vakawanda kuwebhusaiti yako.

Google AdWords mubhadharo wega wega (PPC) advertising platform

PPC (bhadhara pakudzvanya) kushambadzira inzira yakakurumbira yekusvika kune vateereri vatsva uye kuwedzera webhusaiti traffic. Zvidzidzo zvinoratidza kuti vashanyi vanobva kuPPC kushambadzira vane mukana wekutenga pane organic vashanyi. Iyo zvakare inobereka yakakwira ROI. Paavhareji, vashambadziri vanogona kutarisira kudzoka pakudyara kwakatenderedza $2 nekudzvanya.

Vanhu vazhinji havazive kuti kutendeuka kuteedzera chinhu chakakosha chemubhadharo pakudzvanya kushambadzira. Vazhinji vashambadziri vatsva vanotadza kuona kukosha kwekutendeuka kwekutevera. Vamwe vanotohaya dijitari yekushambadzira agency kubata yavo PPC mishandirapamwe, asi vanotadza kuziva kuti iyo agency hainzwisisi zvinangwa zvebhizinesi ravo uye kudiwa kwekutevedzwa kwekutevera. Naizvozvo, Vashambadziri vedhijitari vanofanirwa kudzidzisa vatengi nezve nzira yekumisikidza shanduko yekutevera padivi pePPC uye webhusaiti.

Pay-per-click advertising inosanganisira kutenga ads kubva kune injini dzekutsvaga kune chaiwo mazwi akakosha. Iyo shambadziro inoratidzwa pamusoro kana padivi pezvawanikwa zvekutsvaga. Mutengo wekudzvanya unotarwa nehukuru hwebhidhi uye huwandu hwemhando yead. Mabhidhi anogona kubva pamasendi mashoma kusvika pamazana akati wandei emadhora. Mabhedha epamusoro haawanzo, zvisinei. Semuyenzaniso, kana ad yako iri yemahara bhizinesi yekutarisa account, a $10 bhidhi inovimbisa kuti ad yako iri pamusoro pezvawanikwa.

Kushandisa Google AdWords kusimudzira bhizinesi rako inzira yakakosha yekusvika kune vateereri vako. Iyo Google inoratidza network ine zviuru zvesaiti pawebhu. Uyezve, unogona kusarudza kuti ndeapi masaiti ekushambadzira uye sarudza mhando dzevateereri vaunoda kunanga. Aya ads haasi anotsiva organic search rankings, asi vanogona kukubatsira kusvika kune vatengi vako chero kupi.

It allows businesses to pick keywords that are relevant to their products or services

One way to get the most out of Adwords is to choose keywords that are highly relevant to your products or services. Semuyenzaniso, kana iwe uri mubhizinesi rekuendesa organic miriwo, you may want to choose “organic vegetable box delivery” as your keyword. Kushandisa iri kiyi izwi kuchakubatsira kukwezva vatengi chaivo. Iwe unogona zvakare kushandisa akasiyana akasiyana mazwi akakosha, kusanganisira zviperengo zvisirizvo uye mazwi ekutaura.

Paunenge uchisarudza mazwi makuru kune ako ads, ita shuwa yekuvashandisa mune yako ad kopi uye yekumhara peji kopi. Kazhinji, haugone kutaura kuti ndeapi mazwi makuru anozoshanda kudzamara waaedza kunze. Naizvozvo, zviri nani kuenda nekunzwa kwako kwemukati paunosarudza mazwi makuru emushandirapamwe wako.

Imwe nzira yekuwana mazwi akakosha ndeye kushandisa keyword planner. Ichi chishandiso chinokubatsira kuti uwane mazwi matsva nekutsvaga mazwi akakosha pawebhusaiti anokwikwidza. Uyezve, Google Analytics inokuratidza kuti ndeapi mazwi akakosha ari kushandiswa nevanhu kutsvaga webhusaiti yako. Nenzira iyi, hausi kuzokwikwidza kune traffic iripo.

It offers site targeted advertising and re-targeting

Retargeting allows you to retarget visitors who have visited your website in the past. Inoshanda nekuisa chidimbu chidiki chekodhi, inonzi pixel, pawebhusaiti yako. Iyo pixel haionekwe kune vashanyi vesaiti, asi inodonhedza kuki yebrowser isingazivikanwe, izvo zvinoita kuti mupi wetargeting azive nguva yekukupa ads.

It is highly scalable

Google AdWords is a highly scalable form of online advertising. Izvi zvinoreva kuti mari yakawanda inoiswa mumushandirapamwe wako ichaunza purofiti yakawanda. Izvo zvakare zviri pachena zvakanyanya. Kunyangwe iwe uri kunanga mabhizinesi emuno kana pasirese, unogona kuona zviri kushanda nezvisingashandi. Nekugona kuyera ROI uye kutendeuka mitengo, unogona kugadzirisa mushandirapamwe wako kuti uwedzere kutendeuka.

Izvo zvakare zvakanyanya scalable, zvichireva kuti bhajeti rako rinogona kukura sezvo bhizinesi rako richikura. Iwe unogona kuwedzera bhajeti yako kana iwe ukawana purofiti ad campaign. Izvi zvinotungamira kune yakawanda purofiti uye inotungamira. AdWords inzira inokurumidza uye inoshanda yekukwezva mhando traffic kune yako webhusaiti. Iwe unogona kugadzira ads anobata maziso anoshandura zvakanaka. Iwe unogona zvakare kuderedza mutengo wekushambadzira kwako nekutarisa pane zvisina kunaka mazwi.

It allows businesses to optimize bids to maximize conversions

The Enhanced CPC bidding option in Adwords helps businesses increase the chances of conversion. Mhando yebhidhi iyi inosimudza bhidhi kazhinji uye inovavarira kuwedzera CTR, CVR, uye CPC yezwi rimwe nerimwe rakakosha. Inoedzawo kukwidziridza mutengo wese pakudzvanya. Zvakanakisa kushandisa iyi bhidhi mhando kana iwe uchida kuwedzera shanduko yako.

Iyo Maximize Conversions bhidhi zano inobvumira mabhizinesi kukwirisa mabhidhi avo kuti awedzere shanduko pasina kushandisa mari yakawanda kupfuura yaanokwanisa.. Iri zano rakakodzera madiki kusvika epakati ecommerce mabhizinesi asina bhajeti hombe. Nekusimudza mabhidhi, mabhizinesi anogona kuwana epamusoro ad zvinzvimbo mumitsva yekutsvaga.

Kukwirisa mabhidhi ako kuti uwedzere shanduko, iwe unofanirwa kuve neshanduko yekutevera muAdwords. Pakutanga, mari yako pakutenga ichakwira, asi nekufamba kwenguva, mari yekushandura ichaderera. Kana iwe usingakwanise kuona kuti kutendeuka kunodhura, zano iri rinogona kunge riine hunyengeri.

Smart Bidding chinhu chinoshandisa muchina kudzidza kukwiridzira mabhidhi kuti uwedzere shanduko. Google inoongorora masaini edata kubva pane imwe neimwe yekutsvaga uye inowedzera kana kuderedza bhidhi yako zvichienderana nekukwanisa kutendeuka.. Mabhidhi epamusoro akaiswa kune vanotsvaga vangango tenga. Zvisinei, Google inodawo kuti utarise kutendeuka kwako. Semuyenzaniso, Google inokurudzira kuti uve nazvo 30 kutendeuka kwekare 30 mazuva usati washandisa Target CPA uye Target ROAS.

Kuti uwedzere kukanganisa kweAdwords, you should choose keywords that are closely related to your products. Chekutanga, ongorora mazwi akakosha saiti yako inogara ichishandisa. Mazwi akakosha ane hukama nebhizinesi rako anoburitsa akawanda mabhatani uye anotungamira. Next, tarisa kuti Google inoenderana sei nemashoko ako makuru. Kune mhando ina dzemachisi dzakasiyana: chaiyo, chirevo, yakafara, uye kutarisisa zvakare.

Keyword research

Keyword research is the process of finding the most profitable keywords for your ads. Inopa nzwisiso mune izvo zvaunovavarira vateereri vari kutsvaga online uye inogona kukubatsira iwe kugadzira hurongwa hwemukati uye chirongwa chekushambadzira. Mazwi akakosha anoshandiswa nevanhu kutsvaga ruzivo, zvinhu, uye masevhisi pawebhu. Nekuisa zvirimo pamberi pevashandisi ava, iwe uchavandudza mikana yako yekuwana kutengesa.

Chinhu chakakosha chekutsvaga kwemazwi akakosha kuongorora mavhoriyamu ekutsvaga. Izvi zvinoitwa nekuisa izwi rakakosha muinjini yekutsvaga uye kutarisa mhinduro. Pamusoro pe, unofanirwa kutsvaga mazwi ekutsvaga akafanana. Nemamwe mashoko, kana vatengi vako vari kutsvaga spy gear, ungangoda kunanga izvo tsvakiridzo.

Iwe unodawo kuziva vakwikwidzi vako. Kana uri kutengesa chigadzirwa kana sevhisi online, unogona kuvatarisa nekutenga ads uye shanduko-yakagadziridzwa mapeji ekumhara. Asi kana chigadzirwa kana sevhisi yako iri yenzvimbo, iwe unofanirwa kutarisa kune mazwi makuru emunharaunda panzvimbo pepasi rose. Kuita izvi, unogona kushandisa keyword research tool kuti uone akanakisa mazwi.

Keyword research chikamu chakakosha cheSEO. Nokutsvakurudza, unogona kuwana anonyanya kukosha mazwi kune ako ads. Nekusarudza mazwi akakosha, uchachengetedza nguva nemari. Pamusoro pe, ichakubatsira iwe kugadzira zvinyorwa zvinoenderana nevateereri vako. Iwe unogona kuwana anonyanya kukosha mazwi uchishandisa zvishandiso zvakadai seGoogle keyword planner. Ichi chishandiso chinokubatsira kutarisa mafambiro munguva chaiyo uye kuona kuti vangani vanhu vanotsvaga chaiwo mazwi akakosha. Uyezve, inokupa runyoro rwemitsara ine vhoriyamu yekutsvaga yakakwirira, izvo zviri kuitika uye zviri kuwedzera mukurumbira.

Keyword research yakakosha pakubudirira kweAdwords campaign. Inokubatsira kuona iwo akanakisa mazwi anozowedzera traffic kune yako webhusaiti. Ukangoziva kuti ndeapi mazwi makuru anonyanya kunangwa, unogona kugadzira ad campaign yakavatenderedza. Iwe unogona zvakare kuita kuti ads ako awedzere kunanga nekunongedza diki musika musika.

Iwo anonyanya kushanda mazwi akakosha achave ane hukama zvakanyanya nechigadzirwa chako uye ave nemakwikwi akaderera. Nekusarudza mazwi makuru-muswe, iwe unogona kuwedzera mikana yekusvika kune chako chinangwa chevateereri uye kutengesa zvigadzirwa nepurofiti. Mukuwedzera kune keyword research, unogona kushandisa Google's keyword planner kuti uwane anonyanya kufarirwa makiyi uye mitsara yemashambadziro ako. Chishandiso chinopawo mazwi ane hukama, iyo ichakubatsira iwe kusarudza pane yebhidhi nzira.

Kubhidha pamazwi akakosha

Bidding on keywords is a powerful technique to boost the performance of your ad campaign. Zvinokutendera kuti utarise vateereri vako zvakanyanya uye uve neCPC yepamusoro. Zvekushambadza kwakabudirira, unofanira kunyatsosarudza mazwi makuru aunoda kushambadza. Iyo yakakwirira yeCPC, zviri nani mikana yako yekuve yakakwira nekutsvaga injini.

Unogona kugadzirisa bhidhi yako pachako kana kushandisa otomatiki yekubhidha chishandiso. Nepo iyo yekupedzisira inogona kutora nguva yakati rebei, inopa granular control uye inovimbisa kuti shanduko dzinoitwa nekukasira. Zvisinei, automated bidding tools are not advisable for large accounts because it is difficult to monitor the results and limits your ability to view the “big picture.” Manual bidding allows you to monitor your keywords on a per-keyword basis, pasina kukanganisa bhajeti yako yekushambadzira.

Iwe unogona zvakare kushandisa yeGoogle yemahara keyword shanduko yekutevera chishandiso kuona kushanda kwekiyi kiyi yemushandirapamwe. Ichi chishandiso chinokupa iwe mishumo yekuenzanisa mutengo pane kudzvanya kune shanduko. Ne data iyi, unogona kugadzirisa iyo yakanyanya mari yekudzvanya kuti uwedzere purofiti yako. Ichi chishandiso chinokuzivisa iwe kana iwe uri kushandisa yakawandisa pane rimwe kiyi izwi.

Iwe unogona zvakare kuseta iyo match mhando yekiyi kiyi. The default match type ndeye Broad, zvinoreva kuti ad yako ichaonekwa mune chero mibairo yekutsvaga yeiyo keyword. Izvi zvinogona kukonzera kuwanda kwezviratidziro, asi zvinogona kukonzera kudhura kwakanyanya. Iwe unogona zvakare kushandisa mamwe machisi mhando, sekuti Phrase Match, Match chaiwo, kana Negative Match.

Iwe unogona zvakare kuseta yako max CPC bhidhi paboka rekushambadzira uye keyword level. Vashambadziri vazhinji vanotanga nemutengo mukuru weCPC weUS$1. Zvisinei, iwe unogona zvakare kuseta iyo max CPC bhidhi yemazwi ega ega uchishandisa chishandiso chakaita seMaxime Clicks.

Chimwe chinhu chekufunga nezvacho kana uchibhidha pamazwi akakosha muAdwords ndiyo Quality Score. A High Quality Score zvinoreva kuti ad yako inonyanya kuenderana nemubvunzo wekutsvaga. Google ichapa chinzvimbo chepamusoro kune ads ane emhando yepamusoro Zvibodzwa.

Re-targeting

Re-targeting with Adwords is a great way to engage existing customers and attract new ones. Zvinosanganisira kuisa Script tags pawebhusaiti yako izvo zvinozoita kuti zvive nyore kwauri kusvika kune vateereri vako kune mamwe mawebhusaiti.. Google inobvumidza iwe kugovera vateereri vako zvichienderana nezvigadzirwa kana masevhisi avakaona pasaiti yako. Nokuita kudaro, iwe unozokwanisa kuratidza zvimwe zvakanangwa ads kune avo vanhu.

Kushambadzira zvakare kushambadza kuchaonekwa pakombiyuta yemunhu mushure mekunge aona imwe peji. Semuyenzaniso, munhu anga ari kuwebhusaiti yako peji rekutanga acharatidzwa ad yakagadziridzwa yezvigadzirwa zvakafanana. Shambadziro dzinoonekwawo nevanhu varikushingairira kutsvaga bhizinesi rako muGoogle Search.

Kana iwe uri mutsva kune advertising, Adwords inzvimbo yakanaka yekutanga. Ichi chishandiso chine simba chinokuita kuti uratidze ads kune vakapfuura vatengi pavanenge vachitsvaga akasiyana mawebhusaiti, ratidza mawebhusaiti, mobile applications, uye YouTube mavhidhiyo. Izvi zvinokugonesa kuti ubatane zvakare nevatengi varipo uye kuwedzera mitengo yako yekutendeuka.

Mari yekudzvanya

When you are using Google Adwords for your business, unofanira kuona mutengo wakakwana pakudzvanya. Mari iyi inoenderana nechigadzirwa chako, industry, uye chinangwa chemusika. Zvisinei, unofanira kuyeuka kuti avhareji mutengo per kubaya $269 yekutsvaga kushambadzira uye $0,63 yekuratidzira kushambadza. Mutengo wekudzvanya wega unokanganiswawo nead yako mhando yemhando, bid, uye makwikwi.

Google's Keyword Tool inokuratidza avhareji CPC yemazwi akakosha anowanzo shandiswa. Zviri nyore kuenzanisa maCPCs emazwi makuru kuti uone kuti ndeipi ichaunza kudzoka kwakanyanya. Google inoti iyi koramu itsva ichave yakarurama kupfuura yekare Keyword Tool, asi izvi zvinozoguma nemaitiro akasiyana zvishoma pane ese maturusi.

Mutengo pakudzvanya imwe yemhando yemitengo yekushambadzira uko mushambadzi anobhadhara muparidzi pakudzvanya kwega kwega pane ad.. Izvi zvinoita kuti zvive nyore kune vashambadziri kubatanidza mari yavo yekushambadzira kuROI. Mutengo wekudzvanya modhi ndiyo imwe yedzinonyanya kufarirwa nzira dzekushambadzira online. Inobatsira vatengesi kuona mutengo wakakwana pakudzvanya nekushandisa nzira dzakasiyana dzekubhidha. Chinangwa ndechekuwedzera huwandu hwekudzvanya kune mutengo wakaderera unobvira. Semuyenzaniso, chitoro chidiki chembatya chinogona kushandisa CPC ad paFacebook kusimudzira hembe nyowani. Kana mushandisi akapeta achipfuura ad, mutengesi haafaniri kubhadhara mushambadzi.

Pakati pezvinhu zvakawanda zvinokanganisa mutengo pakudzvanya, mutengo wechigadzirwa ndiwo wakanyanya kukosha. Iyo yakakwirira mutengo wechigadzirwa, iyo yakakwira mutengo pakudzvanya. Mune zvimwe zviitiko, CPC yepamusoro iri nani kune bhizinesi rako. Semuyenzaniso, kana uchitengesa mbatya, mutengo wekudzvanya kwehembe unogona kukwira kupfuura mutengo wehembe.

Kune maviri emutengo we-per-click modhi anoshandiswa neGoogle AdWords. Imwe inonzi fixed CPC, uye zvinoreva kushandira pamwe pakati pemushambadzi nemushambadzi. Iyi modhi inobvumira vashambadzi kuti vasete yavo yepamusoro yebhidhi pakudzvanya kwega kwega, uye inowedzera mikana yavo yekumhara pane yakanaka ad nzvimbo.

Adwords ndeimwe yeanonyanya kufarirwa uye ane pundutso online ekushambadzira nzira. Iwe unogona kusvika kune vateereri vakawanda nerubatsiro rweAdwords. Google's platform yanga iripo kweanoda kusvika makumi maviri emakore. Maererano nekutsvakurudza, vatengesi vanoita ROI ye $116 mabhiriyoni pagore pachikuva, uye vanowana avhareji ye $8 padhora rega rega ravanoshandisa pachikuva.

Mariro

Paunosarudza kushandisa Google AdWords yemushandirapamwe wako wekushambadzira, iwe unofanirwa kuziva nezvemitengo yeshoko rega rega. Izvi zvichakubatsira iwe kugara mukati mebhajeti yako, uye ichakupawo pfungwa yemaitiro ari kusimukira muAdWords mitengo. Kuti uwane pfungwa yemitengo yezwi rakakosha, tarisa ayo epamusoro-gumi anodhura zvakanyanya AdWords keywords.

AdWords mutengo unosiyana zvichibva pane keyword uye indasitiri. Asi kazhinji, mari yeavhareji pakudzvanya ishoma $2.32 pakutsvaga network uye $0.58 pane network yekuratidzira. Tsanangudzo yakadzama yeAdWords metrics inowanikwa pawebhusaiti yeGoogle. Iyo Quality Score yezwi rimwe nerimwe rakakosha inokanganisa mutengo-kushanda kwayo, saka kuve nechokwadi chekuti ad yako ine yemhando yepamusoro Score inokuchengetedza mari uye kuita kuti ad yako ionekwe nevakawanda vashandisi.

Kushandisa keyword planner chishandiso kunogona kukubatsira kufungidzira mutengo wemazwi akakosha ebhizinesi rako. Ichi chishandiso chemahara chinopihwa neGoogle Ads chinokutendera kuti ufunge mazwi akasiyana ane chekuita nebhizinesi rako uye woona kuti ndezvipi mutengo wechimwe nechimwe.. Kana iwe usina chokwadi kuti ndeapi mazwi akakosha ekusarudza, shandisa Google's keyword planner kuti uone kuti ndeapi mazwi ekutsvaga ari kutsvagirwa nevateereri vako.

Madhiri eAdWords anoenderana nekuti madzvanya mangani aunoda kuita. Semuyenzaniso, iwe unogona kubhadhara kune mazwi makuru asina mukurumbira kupfuura mamwe, asi aya mazwi makuru anozowedzera purofiti yako. Iwe unogona kudzora CPC yako nekuseta yakanyanya bhajeti yezuva nezuva.

Keywords

Paunenge uchimhanyisa mushandirapamwe uchishandisa Google Adwords, iwe unofanirwa kuziva nzira yekusarudza mazwi akakosha ebhizinesi rako. Chinangwa ndechekukwezva kudzvanya kwakakodzera kune yako ad uye kuchengeta yako yekudzvanya mitengo yakaderera sezvinobvira. High-volume keywords inounza yakawanda traffic, asi ivo vanonyanya kukwikwidza uye vanodhura. Kugadzira chiyero chakanaka pakati pehuwandu uye mutengo inyanzvi nesainzi.

Imwe yedzakanakisa nzira dzekuita izvi kushandisa Google keyword kuronga. Ichi chishandiso chinokuratidza huwandu hwekutsvaga kwerimwe keyword, pamwe chete nemari yekudzvanya uye kukwikwidza kweiyo kiyi kiyi. Ichi chishandiso chinokuratidzawo mazwi akakosha akafanana nemitsara iri kushandiswa nevakwikwidzi vako.

Kana wangoziva mazwi akakosha anokwezva vashanyi vazhinji, unogona kukwidziridza webhusaiti yako kuti ivakwezve. Mazwi akakosha anozo wedzera mazinga ekushandura kwako, kuderedza mari yako-per-click, uye kutyaira traffic yakawanda kune yako saiti. Izvi zvichaguma nemitengo yakaderera yekushambadzira uye kudzoka kwepamusoro pakudyara. Iwe unogona zvakare kushandisa keyword chishandiso kuti uuye nemazano ezvinyorwa zveblog uye zvirimo.

Imwe yedzakanakisa nzira dzekuwana iwo akakosha mazwi ndeye kushandisa mutsara wemutsara uye chaiwo match. Mazwi akakosha emazwi anopa vashambadzi kutonga kukuru pamusoro pekushandisa kwavo. Aya ads achaonekwa patsvakiridzo dzine mazwi ese mumubvunzo mumwechete.

Bidding

Kubhidha paAdwords ndechimwe chezvinhu zvakakosha zveAdWords campaign. Chinangwa ndechekuwedzera kudzvanya, kutendeuka, uye kudzoka pane ad spend. Kune nzira dzakasiyana dzekubhidha, zvichienderana nevateereri vako uye bhajeti. Mari yekudzvanya (CPC) ndiyo inonyanya kuzivikanwa mhando yekubhidha, uye inoshanda zvakanyanya kune mawebhusaiti anoda kukwezva chaiwo marudzi evashanyi. Zvisinei, haisi iyo inoshanda kune mawebhusaiti anoda kuburitsa huwandu hukuru hwezuva nezuva traffic. CPM kubhidha inoshandiswa kune ads anoonekwa pamawebhusaiti ane hukama nezvigadzirwa kana masevhisi arikusimudzirwa pasaiti..

Besides kubhidha pa keywords, iwe unofanirwawo kutarisisa kuti kangani vakwikwidzi vako vanoratidza mumhedzisiro yekutsvaga. Nekuongorora kuti yakawanda sei kushambadzira kwavo muSERP, unogona kufunga kuti ungamira sei kubva pamakwikwi. Uyezve, iwe unogona zvakare kutarisa kuti vakwikwidzi vako vanoratidza kupi uye woona yavo yekumisikidza kugovana.

Smart AdWords mishandirapamwe inokamura kubhidha kwavo kuita kwakasiyana “ad groups” uye ongororai zvakasiyana. Smart Bidding inoshandisa akanakisa maitiro kubva kumakampani ako apfuura kune yako mitsva mitsva. Ichatsvaga mapatani pakati pekushambadza uye kuita optimizations zvichienderana nedata rainounganidza. Kuti nditange, unogona kuverenga gwara reGoogle rekushandisa nzira iyi.

Chibodzwa chemhando

Kana uri kushandisa Google Adwords kusimudzira webhusaiti yako, zvakakosha kuti unzwisise kukosha kweiyo Quality Score. Iyi nhamba inosarudza nzvimbo yako yekushambadzira uye mutengo. Kana iwe uine zvemhando yepamusoro pane yako yekumisikidza peji uye yakakodzera ads, iwe uchagamuchira yepamusoro Quality Score. Izvi zvichakubatsira iwe kuwana nzvimbo iri nani uye yakaderera CPC.

AdWords mhando yemhando inoverengerwa kubva kune akati wandei zvinhu. Izvi zvinosanganisira mazwi akakosha aunosarudza uye iyo Ad pachayo. Zvibodzwa zvinokupa pfungwa yekuti danidziro yako inoshanda sei. Chibodzwa chepamusoro chinoreva kuti iwe unogona kuburitsa mabidhi epamusoro pasina kubhadhara zvakanyanya kune ako ads. Inovimbisawo kuti kushambadza kwauri kuisa hakubatanidzi kune mawebhusaiti asingaenderane nezviri pasaiti yako..

Chibodzwa chemhando yakaderera chinokudyira mari yakawanda. Nhamba yehutano inobva pane zvakaitika kare, saka haugone kutarisira kuti ive yakakwana, asi unogona kuivandudza nekufamba kwenguva. Semuyenzaniso, iwe unogona kushandura iwo asina kunaka keyword mapoka mune yako ad kopi. Neimwe nzira, unogona kumbomira zviziviso zvine CTR zvakaderera wozvitsiva nezvimwe.

Kuwedzera yako Quality Score, iwe unofanirwa kukwidziridza peji rako rekumhara uye mazwi makuru. Shambadziro yako inofanirwa kunge iine mazwi akakosha anoenderana nezviri papeji. Izvo zvakakoshawo kukwenenzvera iyo ad kopi. Inofanirwa kuenderana nekiyi kiyi uye iine zvinoenderana nemavara akaitenderedza. Nokuita kudaro, iwe uchavandudza yako Quality Score muGoogle Adwords.

Ad extensions

Ad extensions inzira huru dzekuwedzera rumwe ruzivo kune ad yako. Pane kungoratidza nhamba yako yefoni, unogona kusanganisira rumwe ruzivo senge webhusaiti link. Izvo zvakakosha kushandisa aya ad ekuwedzera nenzira inozadzisa chikamu chekutanga chekushambadzira kwako. Nekubatanidza aya ad ekuwedzera mune yako ad, iwe uchakwanisa kusvika kune vangangove vatengi.

Kune marudzi maviri ekuwedzera ad: manual uye otomatiki. Nepo mawedzero emaoko achida kuseta yemanyorero, otomatiki edzedzero anogona kuiswa otomatiki neGoogle. Mhando mbiri idzi dzinogona kuwedzerwa kumishandirapamwe, ad groups, uye maakaundi. Iwe unogona kunyange kutsanangura nguva yezuva iyo yako yekuwedzera ichamhanya. Iva nechokwadi chekuisa nguva yekuti varatidzwe, sezvo usingade kuti vanhu vafonere ad yako panguva dzebasa.

Kuwedzerwa kweAdd kunogona kubatsirawo kuvandudza yako yekutungamirira mhando. Vanobatsira kuzvikodzera vangangove vatengi, izvo zvinoderedza mutengo wako wega wega. Uyezve, vanobatsira ad yako kuwana chinzvimbo chiri nani pane yekutsvaga injini. Google inoshandisa zvinhu zvakati kuti kuona nzvimbo yechishambadzo mumibairo yekutsvaga.

Sitelinks zvakare imhando yekuwedzera ad. Iwo anotaridzika mutsetse mumwe kusvika pamitsetse pazasi ad yako uye anogona kusanganisira tsananguro pfupi. Aya ekuwedzera anogona kubatsira mukuwedzera kudzvanya-kuburikidza nemitengo, asi inofanira kushandiswa zvine mwero.

Click-kuburikidza mwero

Iyo yekudzvanya-kuburikidza mwero yeAdwords mishandirapamwe ndiyo avhareji yenhamba yevanhu vanodzvanya pane ad. Nhamba iyi inoshandiswa kutonga kuti mushandirapamwe wekushambadza unoshanda sei. Kudzvanya-kuburikidza kweyero kunowedzera mikana yako yekutendeuka. Kushandisa mazwi akakosha anoenderana nezvigadzirwa zvako nemasevhisi anovandudza mashandiro ako ad.

Kudzvanya-kuburikidza nechiyero chinoverengerwa nekupatsanura huwandu hwekudzvanya nenhamba yezvinoonekwa. Kazhinji, ads anoburitsa yakanyanya kudzvanya-kuburikidza mwero anonangwa kune yakakwirira-kukosha zvigadzirwa nemasevhisi. Zvisinei, zvitoro zvepamhepo zvinogara zvine maCTR akaderera. Kuwedzera CTR yako ichakubatsira iwe kuvandudza ROI yako nekunangisa mutengi wako akakodzera.

Kuwedzera CTR inofananidzwa nekuwedzera mari uye kuwedzera kutendeuka. PPC nzira dzinogadzira traffic iyo inotyairwa zvakanyanya kupfuura mamwe masosi e traffic. Zvisinei, iyo yekudzvanya-kuburikidza chiyero cheiyo ad inogona kukanganisa shanduko uye mari. Naizvozvo, zvakakosha kuti ugare uchitarisa CTR yako uye kugadzira tweaks sezvinodiwa.

The click-through rate yekuratidzira ads yakaderera pane iya yekutsvaga ads. Izvi zvinodaro nekuti vanhu kazhinji havadzvanye pazviratidziro ads nekuti vanotya mavhairasi kana kumwe kurwiswa. Chiratidziro chekudzvanya-kuburikidza mwero chinowanzo kutenderedza 0.35%. Unogona kuwana ruzivo urwu mune ad stats.

AdWords inzira huru yekufambisa kukura kwekambani yako yeSaaS. You can create a free ad within minutes, chipe kuti chiongororwe, uye ita kuti irarame mukati memazuva. Iwe unogona zvakare kuhaya nyanzvi yePPC agency kuti ikubatsire iwe kugadzira ad campaign yakagadzirirwa kufambisa kukura. Directive inogona kukubatsira neizvi, uye anogona kukupa mahara chikumbiro. Neimwe nzira, iwe unogona kujoinha yemahara yakasununguka nharaunda yeSaaS vatengesi vanonzi Society.

Keyword research

When researching keywords for AdWords campaigns, chimwe chezvinhu zvinonyanya kukosha chinangwa. Iwe unoda kushandisa Google Ads kunanga vashandisi vari kushingaira kutsvaga mhinduro kumatambudziko avo. Zvisinei, vamwe vanhu vanogona kungobhurawuza pawebhu kuti vawane ruzivo kana kutsvaga dzidzo. Pakusarudza mazwi ako makuru, funga kusanganiswa kwemashoko akaderera uye epamusoro-soro.

Mukuwedzera kune yemukati keyword research, unofanira kutsvakurudza ekunze keywords zvakare. Isa rondedzero yako yemazwi akakosha kuGoogle Keyword Planner kuti uone zviri kutsvagwa nevatsvaki. Iwe unogona zvakare kutarisa Google Trends kune kukosha kwese kiyi izwi. Kana iri kuwana traffic mwedzi nemwedzi, zvingangove zvakakosha kushandisa mune yako Adwords mushandirapamwe.

Keyword research chikamu chakakosha che organic search marketing. Inokubatsira kunzwisisa vateereri vako uye inokupa ruzivo rwakakosha. Kuti uwane zvakanyanya kubva mukutsvagisa mazwi makuru, iwe unofanirwa kuve nematurusi akakodzera uye pfungwa. Kune akati wandei emahara keyword research maturusi, asi iwe ungangoda kubhadhara zvishoma kune imwe yepamusoro chishandiso.

Keyword research yeAdwords mishandirapamwe inofanira kutanga kutanga muhurongwa hwekuronga. Kuita kudaro kuchakubatsira kuisa tarisiro dzechokwadi pamutengo, uye ipa mushandirapamwe wako mukana wakanyanya wekubudirira. Iva nechokwadi chekuti unoita tsvagiridzo yako nemazvo, sekusarudzwa kwemazwi asina kunaka kunogona kutungamirira kumushandirapamwe usina kubudirira uye mikana yekutengesa yakarasikirwa.

Rondedzero yemazwi akakosha inofanirwa kuzadzwa nematemu nemitsara inotsanangura bhizinesi rako. Paunenge waona mazwi nemitsara inotsanangura bhizinesi rako, iwe unogona kushandisa keyword research tool kuti usarudze keywords yako online marketing strategy. Chinangwa chekutsvagisa mazwi akakosha kugadzira maratidziro akasimba pakati pevanhu vanogona kunge vachifarira chigadzirwa chako kana sevhisi zvinopihwa..

Bidding options

Google has a number of bidding options for Adwords, uye yakanakisa yemushandirapamwe wako inogona kusiyana zvichienderana nebhajeti rako. Iwe unogona kuwedzera kana kuderedza yako max CPC kusvika 30%, zvichienderana nemakwikwi uye rudzi rwekutsvaga. Mhando iyi yekubhidha inongowanikwa paGoogle's Display Network neSearch Network.

Manual bidhi isarudzo yevashambadziri vari pabhajeti shoma, kana vanoda kutarisa nezve brand kuziva. Iyi sarudzo inokubatsira kuti uwedzere kuratidzwa kwemhando uye shanduko. Zvisinei, inotora nguva yakawanda uye haishande semabhidha ega. Kana iwe uchida kuwedzera brand kuziva, unogona kushandisa mari-per-click kubhidha.

Iyo yakasarudzika yekubhidha nzira ndeye Broad Match, iyo inoratidza kushambadzira kwako kune vashandisi vari kutsvaga yako kiyi izwi. Zvisinei, iwe unogona zvakare kusarudza kubhidha pamazita emhando, ndiwo mazita emakambani kana zvigadzirwa zvakasiyana kwavari. Zvisinei, nzira iyi inogona kudhura chaizvo. Vashambadziri vazhinji vanopokana kuti vobhadhara here kana kuti kwete pamazita emhando.

Kubhejera kweAdwords kwakakosha, asi iwe unofanirwa kufunga nezve ROI yako nemari yawakagadzirira kushandisa. Kana bhajeti yako yakaderera, hausi kuzowana kudzvanya kwakawanda sezvaungada. Iwe zvakare uchafanirwa kumirira kusvika wave nemari yakawanda yekuwedzera mushandirapamwe wako. Zvakare, zvakakosha kuchengetedza maitiro. Zvimwe zvigadzirwa zvinowanzotengeswa pane dzimwe nguva dzegore, saka iwe unofanirwa kuterera kune aya maitiro paunenge uchifunga nezve bhajeti yako.

Google inoshandisa masaini kuona iyo inonyanya kubhidha yeizwi rakapihwa. Aya masaini anogona kusanganisira zvinhu zvakaita semamiriro ekunze, kushanya kwesaiti yapfuura, uye kufarira. Inofungawo zvimwe zvinhu zvinokanganisa chiyero chekushandura, senzvimbo.

Mari yekudzvanya

The cost per click or CPC is the amount you pay for every ad that gets clicked on. Inosiyana zvichienderana nerudzi rweindasitiri uye kiyi izwi rauri kunanga. Semuyenzaniso, muindasitiri yezvokurapa, iyo CPC $2.32, nepo chigadzirwa chakafanana checosmetic services chinogona kudhura $4. Zvisinei, iwe unofanirwa kuvavarira kutsvaga CPC pazasi $2.73 kukwezva vatengi vanogona kunge vari. Unogona kushandisa chishandiso chemahara chinonzi Wordstream kuenzanisa CPC inopesana nemamwe maAdwords ads. Zvadaro, unogona kushanda pakuita kuti ads yako ishande zvakanyanya.

Iyo CPC yeAdwords inotsamira pazvinhu zvitatu zvikuru: kunaka kwemazwi makuru, ad text, uye peji yekumhara. Nokuziva zvinhu zvitatu izvi, unogona kukwirisa mushandirapamwe wako weiyo ROI yakawanda. Akanyorwa pazasi mamwe matipi anokubatsira kuti uwane yakanyanya ROI kubva kuAdwords yako mushandirapamwe.

Nepo iwe uchigona kuderedza CPC nePPC matipi, iwe unofanirwa kugara uchifunga nezvemhando yemhando yeads yako. Chibodzwa chemhando yepamusoro chinokuunzira mamwe mabhatani ebhajeti yako, izvo zvinogona kubatsira bhizinesi rako. Uyezve, iyo zvakare ichakuunzira iwe yakawanda brand mileage uye yemahara kuratidzwa. Chibodzwa chemhando yepamusoro chikamu chakakosha chePPC yako zano.

Iwe unofanirwawo kuziva maverengero eCPC. Iyi metric yakakosha pakushandisa zvakanyanya bhajeti rako rekushambadzira. Avhareji yeCPC inosiyana kubva kumushambadzi kuenda kumushambadzi, asi ndiwo muripo waunobhadhara pakudzvanya kwega kwega. Avhareji CPC ndiyo mutengo weavhareji wekudzvanya kwese kwakakamurwa nehuwandu hwekudzvanya. Zvisinei, iwe unofanirwa kuziva kuti iyo CPC chaiyo ichasiyana.

Zvakanakisa kuenzanisa CPC yako neTarget ROI yako kuseta bhajeti chaiyo yeAdwords mishandirapamwe.. Nekuenzanisa mari kubva kushambadziro dzako dzakabhadharwa nemutengo wemashambadziro ako, iwe unozokwanisa kuona kuti ndedzipi mhando dzekushambadzira dzinounza mari yakawanda yebhizinesi rako. Izvi zvinokubatsirawo kugadzirisa bhajeti yako yekushambadzira kune epamusoro anoita ad marudzi.

Chibodzwa chemhando

Quality score is an important part of AdWords and is based on a number from 0-10. Chibodzwa chepamusoro chinoreva kuti shambadziro ndeyemhando yepamusoro. Izvo zvakare zvakanyanya mukana wekuwana yakanaka SERP chinzvimbo uye kukwezva yepamusoro-mhando traffic uye shanduko. Pane zvinhu zvakati kuti zvinokanganisa zvibodzwa, asi iyo inonyanya kukosha kwavari ndeye CTR, kana kudzvanya-kuburikidza mwero.

Kushandisa yemhando yepamusoro ad kopi kwakakosha mukuvandudza Hunhu Chibodzwa. Inofanirwa kuenderana nemazwi akakosha anoshandiswa uye kuve akakomberedzwa nemagwaro akakodzera. Relevancy chimwe chinhu chakakosha mukuvandudza Quality Score. Google's Ad Preview uye Diagnosis Tool inogona kukubatsira kukwirisa zvese izvi zvinhu.

Nepo Adwords Quality Score yakavakirwa pane nhoroondo data, unogona kuivandudza nekufamba kwenguva. Iwe unogona chete kuona kukosha kwekuedza kwako kana uine traffic yakakwana uye data. Haisi sainzi yakakwana. Nekuita shanduko diki kune yako ad kopi, unogona kuvandudza yako Quality Score.

AdWords Quality Score ndeye metric inotaridza kukosha kwead yako uye huwandu hwebhidhi yako. Yakakwira Hunhu Chibodzwa inovandudza yako ad chinzvimbo uye kuderedza CPC yako. Ichavandudzawo ROI yako. Metric iyi inoyerwa pachikero chimwe kusvika kugumi.

Hunhu hwemhando yeAdwords ads hunosanganisira zvinhu zvitatu: keyword relevancy, kukosha, uye tinya-kuburikidza mwero. Mazwi akakosha anogona kunge akafara kana akatetepa, asi zviri nani kusarudza yakafara match yechigadzirwa. Mazwi ekufananidza anobatsira kune yakafara chigadzirwa tsananguro, zvakadai setsanangudzo yakajairika.

Conversion rates

When it comes to Adwords, kutendeuka mitengo inogona kuve yakakosha pakubudirira kwako. Mhiri kwebhodhi, makambani mazhinji ari kutsvaga kurova mucherechedzo wepamusoro-shanduko. Nepo 25 muzana yemakambani epamusoro anozadzisa chinangwa ichocho, makambani mazhinji anofanirwa kuvavarira kuve nehuwandu hwekutendeuka hunopfuura gumi muzana. Kuzadzisa chinangwa ichi, iwe unofanirwa kuita shanduko yekuwedzera optimization zano.

Imwe yedzakanyanya kukosha nzira dzekuvandudza yako shanduko chiyero ndeyekukwidziridza yako ad kopi. Pane zvinhu zvakawanda zvaunogona kuita kuti uvandudze yako ad kopi uye kunanga, saka iwe unogona kuwana chiyero chepamusoro chekushandura. Kana yako ad kopi isiri kushandura traffic yako, unogona kuyedza imwe inopihwa kana ad kopi kuti uwedzere shanduko yako. Amazon ads ndiyo imwe yedzakanakisa nzira dzekuwedzera yako shanduko rate, uye iwe unogona kuyedza akasiyana ad kopi uye zvinopihwa kuti uone kuti ndeapi anoita zvakanyanya.

Uyezve, iwe unofanirwa kucherechedza chiyero chebounce chesaiti yako, izvo zvinoreva nhamba yevashanyi vakadzvanya kure vasina kutora chiito pane peji rako. Bounce mitengo inokubatsira kuona mapeji ekumhara asingaite. A high bounce rate zvinoreva kuti saiti yako haisi kushandura vashanyi.

Kuti uvandudze shanduko yako, iwe unofanirwa kutarisa kune ad kopi ine chaiyo keyword chinangwa. Izvi zvichawedzera mikana yako yekushandura traffic uye kugadzirisa yako yemhando mamaki. Pamusoro peizvi, iwe unofanirwawo kuedza kuita kuti mapoka ako ad awedzere kunangwa uye zvakananga. Iwe unogona zvakare kuvandudza yako ad yemhando yemhando nekuwedzera huwandu hweakakosha mazwi.

Kutendeuka kunoenderana nezvinhu zvakasiyana, kusanganisira indasitiri, chigadzirwa, uye rudzi rwekutendeuka. Chiyero chekushandura chitoro cheshangu, semuyenzaniso, ichave yakaderera pane yemutengesi wemotokari.

Kana zvasvika pakushandisa Adwords kune bhizinesi rako, pane zvinhu zvakati wandei zvakakosha zvekufunga nezvazvo. Chekutanga ndechekuti imarii yaunoda kushandisa pamushandirapamwe wako. AdWords inobvumidza iwe kuseta bhajeti uye wozochaja muripo mudiki pakudzvanya. Iwe zvakare unozokwanisa kutarisa kufambira mberi kwemushandirapamwe wako uye kuita shanduko sezvaunoona zvakakodzera.

Re-marketing

Re-marketing is a form of online advertising that shows specific ads to people who have previously visited your website or used your mobile app. Paunenge uchinge waunganidza rondedzero yeemail kero, unogona kurodha rondedzero iyi kuGoogle wotanga kuishandisa kune ako epamhepo ads. Zvisinei, zvakakosha kuziva kuti nzira iyi inogona kutora kusvika 24 maawa ekuti Google igadzirise.

Keyword research

Keyword research for AdWords involves selecting both high and low volume terms. Chinangwa chekusarudza mazwi akakosha chinofanira kunge chiri chekuve nechokwadi chekuti ad yako inoonekwa kana vashandisi vachitsvaga mazwi awakasarudza.. Chinangwa chekutsvaga chakakoshawo, sezvo iwe uchida kukwezva vashandisi vari kushingaira kutsvaga mhinduro kumatambudziko. Zvisinei, iwe unofanirwa kugara uchifunga kuti kune vanhu vari kungobhurawuza pawebhu kana kutsvaga ruzivo, asi haazove achitsvaga mhinduro chaiyo kana sevhisi.

Keyword research yeAdwords yakakosha uye inofanirwa kuitwa padanho rekutanga remushandirapamwe. Kuita izvi kuchakubvumidza kuti uise mutengo chaiwo uye uve nemukana wakanyanya wekubudirira. Pamusoro pe, keyword research inogona kukubatsira kuona huwandu hwekudzvanya hwauchagamuchira kune iyo bhajeti yawakagovera pamushandirapamwe wako.. Ramba uchifunga kuti mutengo wekudzvanya unogona kunge wakasiyana zvakanyanya kubva kune kiyi izwi kune kiyi, saka kusarudza mazwi akakosha kwakakosha pakuita mushandirapamwe wakabudirira weAdWords.

Keyword research inogona kutora chero chinhu kubva pamaminetsi mashanu kusvika maawa mashoma. Izvi zvinoenderana nehuwandu hwemashoko aunofanira kuongorora, saizi yebhizinesi rako, uye rudzi rwewebhusaiti yauri kuita. Zvisinei, yakanyatsogadzirwa keyword research campaign inokupa nzwisiso mumusika wako wekutsvaga maitiro. Nokushandisa mazwi akakosha, iwe unozogona kugutsa zvinodiwa nevashanyi vako uye nekupfuura vakwikwidzi vako.

Bidding model

There are several types of bidding models available in Adwords, saka zvakakosha kuti unzwisise kuti ndeipi yakanakira mushandirapamwe wako. Zvichienderana nezvinangwa zvako, modhi yega yega ine mabhenefiti akasiyana ekuwedzera shanduko. Kushandisa iyo chaiyo modhi kwakakosha pakuwedzera kudzoka kwekudyara kwemushandirapamwe wako.

Iyo inonyanya kushanda modhi ndeye Optimize Shanduko, iyo inoseta otomatiki mabhidhi zvichienderana nekushandurwa kukosha kwako. Hukoshi uhwu hausi hukoshi hwenhamba asi chikamu chezana. Kushandisa iyi modhi kunoda yakanaka kutendeuka yekutevera uye nhoroondo yekutendeuka. Paunenge uchishandisa tROAS, usambofa wakaisa chinangwa chako zvakanyanya. Zvakanakisa kutanga nenhamba yakaderera woiwedzera sezvo mushandirapamwe wako unovandudza.

Adwords inopa mhando dzakasiyana dzekubhidha, kusanganisira mutengo-pa-kudzvanya, mutengo-pa-chiuru-kuona, uye Smart Bidding. Kushandisa sarudzo idzi pamwe chete, unogona kukwirisa ads yako kuti ive nani shanduko kukosha uye yakaderera mutengo pakudzvanya. Zvisinei, iwe uchiri kuda kubata ako ads uye kunzwisisa mhedzisiro yemishandirapamwe yako. Unogona kubvunza nekambani inoshanda mumhando iyi yekutarisira mushandirapamwe, MuteSix.

Iyo Manual CPC nzira inotora nguva, asi inokwezva traffic yemhando yepamusoro uye inokudzivirira kubva mukupambadza mari. Kukosha kwekutendeuka kazhinji ndicho chinangwa chekupedzisira chemishandirapamwe yakawanda. Naizvozvo, iyo Manual CPC sarudzo isarudzo yakanaka kune iyi chinangwa.

Mari yekudzvanya

Mari yekudzvanya (CPC) chinhu chakakosha chekufunga kana uchigadzira yako yekushambadza zano. Inogona kusiyanisa zvakanyanya zvichibva pane kiyi uye indasitiri yauri kunanga. Kazhinji, mutengo wekudzvanya unotangira kubva $1 ku $2. Zvisinei, mune mamwe maindasitiri, mutengo wekudzvanya wakaderera zvakanyanya.

Kune miviri mikuru mienzaniso yeCPC, bhidhi-based uye flat-rate. Mamodheru ese ari maviri anoda kuti mushambadzi atarise kukosha kwekudzvanya kwega kwega. Iyi metric inoshandiswa kuongorora kuti imarii anoita kuti muenzi adzvanye pashambadziro, zvichienderana nekuti muenzi uyu achashandisa marii pawebhusaiti.

Mutengo pakudzvanya kweAdwords inotarwa nehuwandu hwetraffic iyo imwe ad inogamuchira. Semuyenzaniso, kudzvanya pane zvawanikwa paGoogle zvinodhura $2.32, uku kudzvanya pane peji rinoratidza muparidzi kunodhura $0.58. Kana webhusaiti yako inotarisa zvakanyanya kutengesa kupfuura traffic, ipapo unofanira kutarisa CPC kana CPA kubhidha.

Muyero weCPC weFacebook Ads unosiyana zvichienderana nenyika. Canada neJapan dzine mareti epamusoro eCPC, nemunhu akaderera $0.19 nekudzvanya. Zvisinei, muIndonesia, Bhuraziri, uye Spain, CPC mitengo yeFacebook Ads yakaderera, avhareji $0.19 nekudzvanya.

Mutengo pakushandura

Cost per conversion is a great way to track the performance of your advertising campaign. Iyi mhando yekushambadzira inzira yakangwara yekuwedzera bhajeti yako yekushambadzira. Iyo inokutendera iwe kutevedzera imwe metric, senge nhamba yevanhu vanoshanyira saiti yako uye kutenga. Zvisinei, iwe unofanirwa kucherechedza kuti iyi metric inogona kusiyana kubva pamushandirapamwe kuenda kumushandirapamwe. Semuyenzaniso, e-commerce vashambadziri vangangoda kuteedzera kuti vangani vanhu vanozadza fomu rekuonana. Mapuratifomu ekugadzira inotungamira anogonawo kushandiswa kuyera shanduko.

Mutengo pashanduko imwe neimwe unogona kuverengerwa nekutarisa kukosha kweshanduko maringe nemutengo weshanduko iyoyo.. Semuyenzaniso, kana iwe ukashandisa PS5 yekudzvanya iyo inoguma nekutengesa, iwe uchaita purofiti yePS45. Iyi metric inokubatsira kuenzanisa mutengo wako nepurofiti yako, uye inonyanya kubatsira kune vanhu vari kutsvaga kuderedza mari.

Kunze kwemutengo wekushandura, vashambadziri vanofanirawo kufunga nezve avhareji mutengo pakutenga. Chiyero ichi chinowanzo kwira pane mutengo pakudzvanya, uye inogona kunge yakawanda $150. Zvinoenderana nerudzi rwechigadzirwa kana sevhisi yauri kutengesa, pamwe chete nemitengo yepedyo yevatengesi.

Uyezve, zvakakosha kuziva kuti mutengo wekushandurwa kweAdwords hauwanzo kuenzana nemutengo wakakamurwa nekutendeuka.. Zvinoda kuverenga kwakaoma. Izvi zvinodaro nekuti hazvisi zvese zvinodzvanya zvinokodzera kushandurwa yekutevera yekushuma, uye iyo yekushandura tracking interface inoratidza nhamba idzi zvakasiyana nekoramu yemutengo.

Account history

The Account history for Adwords is where you can track all of the billing information for your advertising. Iyo iri nyore nzira yekuziva yako account chiyero chero nguva. Kuti usvike kupeji rino, ingo dzvanya pane iyo giya icon iri kumusoro kurudyi kona yechidzitiro chako. Kubva ipapo, unogona kuongorora mari yako yekushambadzira isina kubhadharwa uye mubhadharo wawakaita.

Unogonawo kuona chero shanduko dzakaitwa nevamwe. Unogona kushandisa iyi ficha kutarisa maitiro evamwe paaccount yako. Inoratidza chero shanduko dzakaitwa kuaccount yako uye kuti ndedzipi shanduko dzakakanganiswa. Iwe unogona kunyange kusefa shanduko yenhoroondo mishumo neshanduko kana uchida. Chirevo chenhoroondo yekuchinja chinokuratidzawo chero shanduko dzakaitwa kuaccount yako kana mishandirapamwe.

Kuva neruzivo urwu kunokuchengetedza nguva yakawanda. Unogona kuona zvakachinja vanhu, pavakachichinja, uye kuti vakaishandura kuita sei. Iwe unogona zvakare kugadzirisa shanduko kana ukaona dzakonzera dambudziko. Iyi ficha inonyanya kukosha pakuedza zvinangwa. Kana iwe uri kutonga PPC mushandirapamwe nePPC agency, iwe ungangoda kutarisa shanduko yenhoroondo yerogi kuti uve nechokwadi chekuti zvese zviri sezvazvinofanira kuita.

Kana uri kushandisa Google Ads, unogona kuwana nhoroondo yeakaunti yako muChinja Nhoroondo chimiro. Shandura nhoroondo inogona kukupa anosvika makore maviri enhoroondo kune ako ads. Kuti uwane nhoroondo iyi, simply sign in to your Google Ads account and click on the “change history” tab.