Month: Gunyana 2022

AdWords ipuratifomu yekushambadzira yeGoogle. It allows businesses to create ads and track their performance. Inoshanda nekubhidha pamashoko akakosha. Nyanzvi zhinji dzekushambadzira dzedhijitari dzinoshandisa iyo kuwedzera mari yavo uye kusvika kune vatengi vanovavarira. Pane zvakawanda zvinobatsira pakushandisa iyi platform. Izvi zvinosanganisira: live auction system, keyword relevancy uye yekutevera mhinduro.

Google AdWords is Google’s advertising platform

Google AdWords is a platform for businesses to reach targeted audiences with their ads. Iyi puratifomu inoshanda pane yekubhadhara-per-click modhi, zvinoreva kuti mabhizinesi anongobhadhara chete kana vashandisi vadzvanya pane ads uye vachiona mawebhusaiti avo. Inobvumirawo mabhizinesi kuti atarise kuti ndeapi ads anodzvanywa uye ndeapi vashanyi vanoita.

Google AdWords inzira yakanaka yekusimudzira webhusaiti kana chigadzirwa. Iwe unogona kugadzira uye kugadzirisa ad yako mune akasiyana mafomati, kusanganisira zvinyorwa uye mufananidzo. Zvichienderana nefomati yekushambadzira yaunosarudza, text ads icharatidzwa mune imwe yeakati wandei akajairwa saizi.

Google AdWords inokutendera kuti utarise vangangove vatengi zvichienderana nemazwi akakosha uye nenzvimbo. Iwe unogona zvakare kunanga ako ads kune yakatarwa nguva dzezuva, sepanguva dzebasa. Semuyenzaniso, mabhizinesi mazhinji anomhanyisa ads chete kubva 8 AM kuti 5 PM, nepo mamwe mabhizimisi anogona kuvhurwa pakupera kwevhiki chete. Nekushandisa mazwi akakosha anoenderana nechigadzirwa chako kana sevhisi, unogona kusvika kune vateereri vakawanda uye kuwedzera ROI yako.

Kushambadzira paGoogle Kutsvaga kunoita chikamu chikuru chemari yeGoogle. Yave zvakare kuwedzera kuedza kwayo kushambadzira muYouTube, akaona a 50% gore-pamusoro-gore kuwedzera mukota yayo yekutanga. Bhizinesi rekushambadzira reYouTube riri kutora chikamu chakakura chemadhora ekushambadza kubva kune yechinyakare mutsara TV.

Google AdWords haisi puratifomu iri nyore kushandisa, asi inopa akawanda mabhenefiti eecommerce mabhizinesi. Chikuva chinopa marudzi mashanu emishandirapamwe. Iwe unogona kushandisa imwe kutarisa vateereri chaivo, izvo zvakakosha kumabhizinesi ecommerce. Semuyenzaniso, unogona kuseta mushandirapamwe wekunongedza vatengi zvichienderana nemaitiro avo ekutenga uye chinangwa chekutenga.

Usati wagadzira kushambadzira kweGoogle AdWords, zvakakosha kutsanangura zvinangwa zvako. Zvakanaka, izvo zvinoshambadza zvinofanirwa kutyaira traffic kune yakakodzera peji peji. Google AdWords inopa marudzi maviri ekubhidha: nemaoko kuseta bhidhi uye kushandisa keyword planner. Iyo yekupedzisira inogona kunge yakanyanya kudhura, asi zvinoda kumwe kuchengetedzwa.

It is a live auction

AdWords bidding is the process of bidding for a specific ad spot in the search results. Huwandu hwaunobhadharisa ad yako huchakanganisa kunaka kwaunogamuchira. Kana uine zvibodzwa zvemhando yepamusoro, ad yako inowana mazinga epamusoro uye yakaderera CPC.

Mukuita uku, ad inonyatsoita inowana chinzvimbo chepamusoro mumibairo yekutsvaga. Kuwedzera bhidhiyo yako hakuvimbisi iwe nzvimbo yepamusoro. Pane kudaro, iwe unofanirwa kuve neakanakisa ad inoenderana neshoko rekutsvaga uye inosangana neAd Rank zvikumbaridzo.

AdWords inogadzira Quality Score munguva chaiyo yezwi rega rega. Iyi algorithm inotora zvinhu zvakawanda mu account kana uchiverenga mhando yemhando. Kana iyo Quality Score yakaderera, AdWords hairatidze ad yako. Kana uine zvibodzwa zvepamusoro, ad yako icharatidzwa pamusoro pekutsvaga kweGoogle.

Kuisa chikumbiro, iwe unofanirwa kuziva izwi rako rakakosha uye kuseta yako mhando dzemitambo. Izvi zvinokanganisa huwandu hwaunobhadhara kune yega kiyi kiyi uye kana iwe uchange uri papeji yekutanga. Kubhidha kunoisa iwe muchitoro cheGoogle kuti uone kuti ndedzipi ads dzichaonekwa. Nekunzwisisa nuances yeiyi nzira, iwe unozogona kubhidha zvakanaka.

It allows advertisers to pick keywords that are relevant to their business

When selecting keywords for your ad campaign, iwe unofanirwa kuchengeta kukosha kweiyo ad yako kune keyword mupfungwa. Kukoshera kweAd chinhu chakakosha nekuti zvinopesvedzera kubhidha kwako uye mutengo pakudzvanya. MuAdwords, unogona kutarisa huwandu hwemhando yemazwi ako akakosha kuti uone kukosha kweiyo ad yako. Chibodzwa chemhando nhamba iyo Google inopa yega yega kiyi. Chiyero chemhando yepamusoro chinoreva kuti ad yako ichaiswa pamusoro pevakwikwidzi vako vane zvibodzwa zvakaderera.

Paunenge uine rondedzero yemazwi akakosha, iwe unogona kutanga kuvaka peji rekumhara rinotarisa aya mazwi makuru. Iri peji rekutora rinozotungamira vatsva vanonyorera vanoda kushanda mubhizinesi rako. Mukuwedzera kune mapeji ekumhara, iwe unogona zvakare kumhanya Adwords mishandirapamwe kunanga aya mazwi makuru.

Imwe pfungwa yakakosha pakusarudza mazwi akakosha ekushambadzira kwako ivhoriyamu yekutsvaga yemazwi ako akakosha. Mazwi akakosha ane vhoriyamu yekutsvaga yakakwirira inodhura zvakanyanya kubhidha pairi. Izvi zvinoreva kuti iwe unofanirwa kusarudza mashoma mazwi ane mwero yekutsvaga vhoriyamu. Izvi zvichakubatsira kuchengetedza bhajeti rako kune mamwe mazwi akakosha anogona kuburitsa mhedzisiro.

It allows businesses to track the performance of their ads

Google AdWords allows businesses to track the performance of their adverts, kusanganisira kuti vangani vanodzvanya uye kuti vangani kutengesa kwavanogadzira. Mabhizinesi anogona zvakare kuseta mabhajeti uye nekuachinja sezvinodiwa. Semuyenzaniso, kana iwe uchida kushandisa imwe mari pakudzvanya, iwe unogona kuseta yakaderera bhajeti yemamwe maturusi uye yakakwira bhajeti yemamwe maturusi. Zvadaro, AdWords inozogadzirisa otomatiki mabhidhi ako zvichienderana nemushandirapamwe wako.

Shanduko yekutevera ndiyo imwe nzira yekutevera budiriro yemashambadziro ako. Zvinokutendera kuti uone kuti vangani vatengi vawakawana kuburikidza nemashambadziro ako uye iyo yakazara mari yawakashandisa pakutendeuka kwega kwega.. Chimiro ichi ndechekusarudza, asi pasina, iwe uchafanirwa kufungidzira kuti yakawanda sei ROI yaungatarisira kubva pamushandirapamwe wako. Nekutendeuka kwekutevera, unogona kuteedzera zvese kubva pakutengesa webhusaiti kusvika kudhawunirodha app kusvika kunharembozha, uye kunyange kuyera iyo ROI kubva pakutendeuka kwega kwega.

Google AdWords chishandiso chakakosha kumabhizinesi madiki. Zvisinei, zvakakosha kuti urambe uchifunga kuti unofanirwa kutarisa uye kukwidziridza ads yako nguva dzose. Zvikasadaro, unogona kupedzisira washandisa mari yakawanda pamushandirapamwe wekushambadzira usingaburitse mhedzisiro.

Imwe mukana mukuru wekushandisa Google AdWords ndiyo yekubhadhara-per-click modhi. Kubhadhara chete kana mumwe munhu adzvanya pane yako ad inobvumira mabhizinesi kuchengetedza mari. Pamusoro pe, Adwords inobvumira mabhizinesi kuti atarise mashandiro ekushambadzira kwavo nekutevera kuti ndedzipi ads dzakadzvanywa uye kuti ndedzipi dzinoonekwa nemushandisi..

Google’s Adwords is an advertising platform that lets businesses target users across the search and display networks. Ads anogadzirwa aine mazwi akakosha uye ad kopi inoenderana nezviri kutsvagwa nemutsvaki. Chirongwa ichi chakanyanya mushandisi-hushamwari uye chinobvumira mabhizinesi kutanga nekumisa mishandirapamwe zviri nyore. Heano mamwe mazano ekuwana zvakanyanya kubva pazviri.

Google AdWords inobhadhara-per-click (PPC) advertising platform

The Google AdWords pay-per-click advertising platform allows you to place ads on Google’s search engine results page by selecting specific search terms. Iyi puratifomu inobvumidza iwe kubhidha mazwi akakosha kuti usvike pamberi pevateereri chaivo, uye inopawo ma metrics ekukubatsira kuona kuti ad yako inoshanda sei. Zvinoitawo kuti iwe usvike kune vangangove vatengi chero kwavanenge vari, uye zvisinei nemudziyo wavanoshandisa.

Pay-per-click advertising inzira yakanaka yekusvika kune yako chinangwa chevateereri chero kwavanenge vari. NeGoogle AdWords, unogona kusimudzira zvigadzirwa zvako uye masevhisi kwavari chero nguva. Kana iwe uri kutsvaga kukura bhizinesi rako uye uchida kuwedzera kuoneka kwako, PPC kushambadzira ndeyekudyara kwakanakisa.

Google Ads inokupawo sarudzo yekusimudzira bhizinesi rako kunze kweGoogle Search. Zvinokutendera kuti uise ads pazviuru zvemawebhusaiti painternet. Unogona kusarudza kuti ndeapi masaiti aunoda kushambadza paari, uyewo kuti ndeapi marudzi avanhu aunoda kunanga. Iyi inzira yakanaka yekuwedzera kusvika kwako kune vateereri chaivo uye kuchengetedza mari.

Paunenge uchimhanyisa mubhadharo-per-click advertising campaign, zvakakosha kuchengeta kutendeuka mupfungwa. Iyo yakanyanya kubatanidza danidziro yako, zvakanyanya mukana wekushandura vanotsvaga. Iwe unogona kushandisa iyo data yaunounganidza kunyora ako ads uye kuseta bhajeti yako. Nenzira iyi, iwe unonyatsoziva izvo ads ako ari kuunza.

Google AdWords inopa marudzi manomwe akasiyana emushandirapamwe. Izvi zvinosanganisira kutsvaga ads, ratidza ads, uye mishandirapamwe yekutenga. Imwe neimwe inotarisa kune vateereri chaivo. Iwe unogona zvakare kushandisa iyo Google Display Network kunanga chaiwo huwandu hwevanhu uye vateereri.

It allows businesses to target users on the search and display networks

Google Adwords lets businesses target users on both the search and display networks. Nepo kutsvaga ads kunonangana nevashandisi vari kushingaira kutsvaga chigadzirwa kana sevhisi, ratidza ads inonangana nevashandisi vari kuongorora dzimwe nzvimbo dzeinternet. Izvi zvinobvumira mabhizinesi kusvika kune vateereri vakanangwa uye kuwedzera ruzivo rwemhando yavo.

Zvichienderana nerudzi rwebhizinesi, mabhizinesi anogona kunanga mhando dzakasiyana dzevashandisi vachishandisa Adwords. Semuyenzaniso, vashambadziri vanoratidza vanogona kunanga vashandisi vanga vari kune yavo saiti mukati mesvondo rapfuura kana maviri. Aya marudzi evashandisi anozivikanwa sevashandisi vanopisa. Vashambadziri vekuratidzira vanogadzirisa mabhidhi avo zvichienderana nevashandisi ava.

Nepo network yekutsvaga ine mavara ads, iyo network yekuratidzira inobvumira mabhizinesi kunanga vashandisi kuburikidza nemifananidzo uye vhidhiyo ads. Ratidza ads inogona kuiswa paGoogle shamwari saiti pamwe neGmail, YouTube, uye zviuru zvemamwe mawebhusaiti. Aya anobhadharwa anoiswa uye anoshanda zvakanyanya kumabhizinesi anoda kuratidza zvigadzirwa zvavo kana masevhisi ane chinooneka chikamu.

Pamusoro pekunangisa musoro, mabhizinesi anogona kunanga vashandisi zvichienderana nezvavanofarira. Kufarira kwakanangana kunobvumira mabhizinesi kushambadza ads kumawebhusaiti ane dingindira rine chekuita nechigadzirwa chakati kana sevhisi. Semuyenzaniso, bhizinesi rinotengesa chikafu chine hutano rinogona kusarudza kunanga vashandisi vanoshanyira nzvimbo dzine hutano dingindira. Saizvozvowo, vashambadziri vanogona kunanga vashandisi zvichienderana nezera ravo, murume kana mukadzi, mari yemhuri, uye chimiro chevabereki. Semuyenzaniso, mushambadzi anotengesa mbatya dzechikadzi anogona kuganhurira kushambadzira kwavo kune vashandisi vechikadzi.

It allows advertisers to bid on trademarked keywords

Google has lifted the restriction that prevented advertisers from bidding on trademarked keywords. Makambani makuru mazhinji ane mazita avo akanyoreswa sezviratidzo zvekutengesa. Izvi zvinoreva kuti ndivo varidzi vega vemazwi uye havagone kushandiswa nemamwe mabhureki. Zvisinei, vatengesi vari pamutemo vanobvumidzwa kushandisa mazwi echiratidzo mumashambadziro avo.

Zvisinei, mabhizinesi anotora mazita akakosha anofanirwa kugara mukati memitemo yemutemo. Ad copy uye saiti URL haifanire kunge iine mukwikwidzi wechiratidzo. Izvi zvinovimbisa kuti Google Ads nharaunda haisi yemahara-kune-zvese. Semuyenzaniso, contact lens mutengesi 1-800 Vekusangana navo vakatyisidzira kumhan'arira 14 yevakwikwidzi vayo yekutyora chiratidzo chekutengesa uye vakavamanikidza kuti vamire kubhidha pamashoko akakosha.

Google haichazoferefeta mazwi akakosha, asi icharamba ichidzikamisa kushandiswa kwemazwi mune mamwe matunhu. MuChina, semuyenzaniso, trademarked mazwi haachakonzeri ads. Nepo kuchengetedzwa kwezviratidzo hakusi chinhu chakakwana, vashambadziri vanogona kushandisa zviratidzo senzira yekudzivisa kurambidzwa kubva kuGoogle's advertising platform.

Zvisinei, varidzi vemazita vane hany'a nemaitiro eGoogle ekubvumidza vashambadziri kubhidha pamatemu echiratidzo. Vanoti Google iri kubira zita remhando yavo zvisirizvo uye kukonzera nyonganyonga pakati pevatengi. Kuita uku kunogona kunge kuri kunze kwemutemo, asi Google inobvumira vashambadziri kubhidha pamatemu ekutengeserana mune dzimwe nyika, kusanganisira United States.

Nepo matrademarks achigona kushandiswa mumamarkmark-akachengetedzwa ekutsvaga mazwi, zvinogona kuva zvakaoma kusiyanisa pakati pavo. Mamwe matrademark mazwi echinyakare, nepo mamwe ari maregisheni ekutengesa. Kubhadharisa pamatemu ekutengeserana kunogona kunge kuri pamutemo kana kambani iri kuishandisa kushambadzira zvigadzirwa zvavo. Muzviitiko zvakawanda, zvinokurudzirwa kubvunza gweta usati waedza kubhidha pamatemu echiratidzo.

It is easy to use

Google AdWords is an advertising program from Google. Pane nzira mbiri dzekutanga dzekushambadzira neAdWords. Chekutanga ndechekuisa bhajeti uye kubhidha, ndiyo mari yauchabhadhara nekudzvanya. Vanhu vazhinji vanotanga nekushandisa otomatiki bhidhi chimiro, asi zvinogonekawo kuseta bhidhi yako nemaoko. Kubhidhira nemaoko kazhinji kwakachipa, asi zvingada kumwe kugadzirisa.

Nzira yechipiri ndeye kushandisa Keyword Planner, icho chiri chishandiso chine simba chinoita kuti iwe uwane traffic-inogadzira keywords. Iwe unogona zvakare kuita shanduko kunze kwenyika uchishandisa iyo Ads Mharidzo. Kushandisa Keyword Planner zvakare kunobvumidza iwe kuti uchinje ako ads muhuwandu. Iwe unogona zvakare kushandisa iyo imba tebhu kuti uone inonakidza manzwisisiro pane ako akakosha mazwi.

Kutanga, iwe uchafanirwa kugadzira Google account. Hazvitore nguva yakareba kugadzira account yemahara, uye zviri nyore kwazvo kuti utange. Kubva ipapo, unogona kugadzira yako yekutanga mushandirapamwe. Paunenge wagadzira account yako, iwe unozogona kuseta bhajeti yako uye chinangwa chevateereri. Iwe unogona zvakare kuseta mabhidhi ako uye nyora yako ad kopi.

Chimwe chezvinhu zvakakosha zvekuchengeta mupfungwa kana uchishandisa Google AdWords ndechekuti iwe unofanirwa kukwidziridza ads yako. Izvo zvakanyanya optimized ads ako, mukana uri nani wavachava nawo wekugadzira kudzoka pakudyara. Saizvozvo, maererano neGoogle's Economic Impact Report, mabhizimisi anogona kuita zvakawanda $2 padhora pakushambadzira neAdWords.

It is complicated

Many small businesses open an account with Adwords but don’t understand how the system works. Ivo havana nguva yekuzvitsaurira kune iyo maitiro uye havanzwisise iyo mabhidhi system. Google inodzora mabhajeti ezvishambadzo uye hairatidze ads ane yakaderera kubhidhi.

Google AdWords is a pay-per-click advertising platform that allows businesses to choose keywords related to their products or services. Iyo yakanyanya scalable uye inopa saiti-yakananga kushambadzira. Akanyorwa pazasi ndiwo akakosha masimboti eAdWords advertising. Ukangoziva izvi, unogona kukwidziridza mushandirapamwe wako kutyaira vatengi vakawanda kuwebhusaiti yako.

Google AdWords mubhadharo wega wega (PPC) advertising platform

PPC (bhadhara pakudzvanya) kushambadzira inzira yakakurumbira yekusvika kune vateereri vatsva uye kuwedzera webhusaiti traffic. Zvidzidzo zvinoratidza kuti vashanyi vanobva kuPPC kushambadzira vane mukana wekutenga pane organic vashanyi. Iyo zvakare inobereka yakakwira ROI. Paavhareji, vashambadziri vanogona kutarisira kudzoka pakudyara kwakatenderedza $2 nekudzvanya.

Vanhu vazhinji havazive kuti kutendeuka kuteedzera chinhu chakakosha chemubhadharo pakudzvanya kushambadzira. Vazhinji vashambadziri vatsva vanotadza kuona kukosha kwekutendeuka kwekutevera. Vamwe vanotohaya dijitari yekushambadzira agency kubata yavo PPC mishandirapamwe, asi vanotadza kuziva kuti iyo agency hainzwisisi zvinangwa zvebhizinesi ravo uye kudiwa kwekutevedzwa kwekutevera. Naizvozvo, Vashambadziri vedhijitari vanofanirwa kudzidzisa vatengi nezve nzira yekumisikidza shanduko yekutevera padivi pePPC uye webhusaiti.

Pay-per-click advertising inosanganisira kutenga ads kubva kune injini dzekutsvaga kune chaiwo mazwi akakosha. Iyo shambadziro inoratidzwa pamusoro kana padivi pezvawanikwa zvekutsvaga. Mutengo wekudzvanya unotarwa nehukuru hwebhidhi uye huwandu hwemhando yead. Mabhidhi anogona kubva pamasendi mashoma kusvika pamazana akati wandei emadhora. Mabhedha epamusoro haawanzo, zvisinei. Semuyenzaniso, kana ad yako iri yemahara bhizinesi yekutarisa account, a $10 bhidhi inovimbisa kuti ad yako iri pamusoro pezvawanikwa.

Kushandisa Google AdWords kusimudzira bhizinesi rako inzira yakakosha yekusvika kune vateereri vako. Iyo Google inoratidza network ine zviuru zvesaiti pawebhu. Uyezve, unogona kusarudza kuti ndeapi masaiti ekushambadzira uye sarudza mhando dzevateereri vaunoda kunanga. Aya ads haasi anotsiva organic search rankings, asi vanogona kukubatsira kusvika kune vatengi vako chero kupi.

It allows businesses to pick keywords that are relevant to their products or services

One way to get the most out of Adwords is to choose keywords that are highly relevant to your products or services. Semuyenzaniso, kana iwe uri mubhizinesi rekuendesa organic miriwo, you may want to choose “organic vegetable box delivery” as your keyword. Kushandisa iri kiyi izwi kuchakubatsira kukwezva vatengi chaivo. Iwe unogona zvakare kushandisa akasiyana akasiyana mazwi akakosha, kusanganisira zviperengo zvisirizvo uye mazwi ekutaura.

Paunenge uchisarudza mazwi makuru kune ako ads, ita shuwa yekuvashandisa mune yako ad kopi uye yekumhara peji kopi. Kazhinji, haugone kutaura kuti ndeapi mazwi makuru anozoshanda kudzamara waaedza kunze. Naizvozvo, zviri nani kuenda nekunzwa kwako kwemukati paunosarudza mazwi makuru emushandirapamwe wako.

Imwe nzira yekuwana mazwi akakosha ndeye kushandisa keyword planner. Ichi chishandiso chinokubatsira kuti uwane mazwi matsva nekutsvaga mazwi akakosha pawebhusaiti anokwikwidza. Uyezve, Google Analytics inokuratidza kuti ndeapi mazwi akakosha ari kushandiswa nevanhu kutsvaga webhusaiti yako. Nenzira iyi, hausi kuzokwikwidza kune traffic iripo.

It offers site targeted advertising and re-targeting

Retargeting allows you to retarget visitors who have visited your website in the past. Inoshanda nekuisa chidimbu chidiki chekodhi, inonzi pixel, pawebhusaiti yako. Iyo pixel haionekwe kune vashanyi vesaiti, asi inodonhedza kuki yebrowser isingazivikanwe, izvo zvinoita kuti mupi wetargeting azive nguva yekukupa ads.

It is highly scalable

Google AdWords is a highly scalable form of online advertising. Izvi zvinoreva kuti mari yakawanda inoiswa mumushandirapamwe wako ichaunza purofiti yakawanda. Izvo zvakare zviri pachena zvakanyanya. Kunyangwe iwe uri kunanga mabhizinesi emuno kana pasirese, unogona kuona zviri kushanda nezvisingashandi. Nekugona kuyera ROI uye kutendeuka mitengo, unogona kugadzirisa mushandirapamwe wako kuti uwedzere kutendeuka.

Izvo zvakare zvakanyanya scalable, zvichireva kuti bhajeti rako rinogona kukura sezvo bhizinesi rako richikura. Iwe unogona kuwedzera bhajeti yako kana iwe ukawana purofiti ad campaign. Izvi zvinotungamira kune yakawanda purofiti uye inotungamira. AdWords inzira inokurumidza uye inoshanda yekukwezva mhando traffic kune yako webhusaiti. Iwe unogona kugadzira ads anobata maziso anoshandura zvakanaka. Iwe unogona zvakare kuderedza mutengo wekushambadzira kwako nekutarisa pane zvisina kunaka mazwi.

It allows businesses to optimize bids to maximize conversions

The Enhanced CPC bidding option in Adwords helps businesses increase the chances of conversion. Mhando yebhidhi iyi inosimudza bhidhi kazhinji uye inovavarira kuwedzera CTR, CVR, uye CPC yezwi rimwe nerimwe rakakosha. Inoedzawo kukwidziridza mutengo wese pakudzvanya. Zvakanakisa kushandisa iyi bhidhi mhando kana iwe uchida kuwedzera shanduko yako.

Iyo Maximize Conversions bhidhi zano inobvumira mabhizinesi kukwirisa mabhidhi avo kuti awedzere shanduko pasina kushandisa mari yakawanda kupfuura yaanokwanisa.. Iri zano rakakodzera madiki kusvika epakati ecommerce mabhizinesi asina bhajeti hombe. Nekusimudza mabhidhi, mabhizinesi anogona kuwana epamusoro ad zvinzvimbo mumitsva yekutsvaga.

Kukwirisa mabhidhi ako kuti uwedzere shanduko, iwe unofanirwa kuve neshanduko yekutevera muAdwords. Pakutanga, mari yako pakutenga ichakwira, asi nekufamba kwenguva, mari yekushandura ichaderera. Kana iwe usingakwanise kuona kuti kutendeuka kunodhura, zano iri rinogona kunge riine hunyengeri.

Smart Bidding chinhu chinoshandisa muchina kudzidza kukwiridzira mabhidhi kuti uwedzere shanduko. Google inoongorora masaini edata kubva pane imwe neimwe yekutsvaga uye inowedzera kana kuderedza bhidhi yako zvichienderana nekukwanisa kutendeuka.. Mabhidhi epamusoro akaiswa kune vanotsvaga vangango tenga. Zvisinei, Google inodawo kuti utarise kutendeuka kwako. Semuyenzaniso, Google inokurudzira kuti uve nazvo 30 kutendeuka kwekare 30 mazuva usati washandisa Target CPA uye Target ROAS.

Kuti uwedzere kukanganisa kweAdwords, you should choose keywords that are closely related to your products. Chekutanga, ongorora mazwi akakosha saiti yako inogara ichishandisa. Mazwi akakosha ane hukama nebhizinesi rako anoburitsa akawanda mabhatani uye anotungamira. Next, tarisa kuti Google inoenderana sei nemashoko ako makuru. Kune mhando ina dzemachisi dzakasiyana: chaiyo, chirevo, yakafara, uye kutarisisa zvakare.

Keyword research

Keyword research is the process of finding the most profitable keywords for your ads. Inopa nzwisiso mune izvo zvaunovavarira vateereri vari kutsvaga online uye inogona kukubatsira iwe kugadzira hurongwa hwemukati uye chirongwa chekushambadzira. Mazwi akakosha anoshandiswa nevanhu kutsvaga ruzivo, zvinhu, uye masevhisi pawebhu. Nekuisa zvirimo pamberi pevashandisi ava, iwe uchavandudza mikana yako yekuwana kutengesa.

Chinhu chakakosha chekutsvaga kwemazwi akakosha kuongorora mavhoriyamu ekutsvaga. Izvi zvinoitwa nekuisa izwi rakakosha muinjini yekutsvaga uye kutarisa mhinduro. Pamusoro pe, unofanirwa kutsvaga mazwi ekutsvaga akafanana. Nemamwe mashoko, kana vatengi vako vari kutsvaga spy gear, ungangoda kunanga izvo tsvakiridzo.

Iwe unodawo kuziva vakwikwidzi vako. Kana uri kutengesa chigadzirwa kana sevhisi online, unogona kuvatarisa nekutenga ads uye shanduko-yakagadziridzwa mapeji ekumhara. Asi kana chigadzirwa kana sevhisi yako iri yenzvimbo, iwe unofanirwa kutarisa kune mazwi makuru emunharaunda panzvimbo pepasi rose. Kuita izvi, unogona kushandisa keyword research tool kuti uone akanakisa mazwi.

Keyword research chikamu chakakosha cheSEO. Nokutsvakurudza, unogona kuwana anonyanya kukosha mazwi kune ako ads. Nekusarudza mazwi akakosha, uchachengetedza nguva nemari. Pamusoro pe, ichakubatsira iwe kugadzira zvinyorwa zvinoenderana nevateereri vako. Iwe unogona kuwana anonyanya kukosha mazwi uchishandisa zvishandiso zvakadai seGoogle keyword planner. Ichi chishandiso chinokubatsira kutarisa mafambiro munguva chaiyo uye kuona kuti vangani vanhu vanotsvaga chaiwo mazwi akakosha. Uyezve, inokupa runyoro rwemitsara ine vhoriyamu yekutsvaga yakakwirira, izvo zviri kuitika uye zviri kuwedzera mukurumbira.

Keyword research yakakosha pakubudirira kweAdwords campaign. Inokubatsira kuona iwo akanakisa mazwi anozowedzera traffic kune yako webhusaiti. Ukangoziva kuti ndeapi mazwi makuru anonyanya kunangwa, unogona kugadzira ad campaign yakavatenderedza. Iwe unogona zvakare kuita kuti ads ako awedzere kunanga nekunongedza diki musika musika.

Iwo anonyanya kushanda mazwi akakosha achave ane hukama zvakanyanya nechigadzirwa chako uye ave nemakwikwi akaderera. Nekusarudza mazwi makuru-muswe, iwe unogona kuwedzera mikana yekusvika kune chako chinangwa chevateereri uye kutengesa zvigadzirwa nepurofiti. Mukuwedzera kune keyword research, unogona kushandisa Google's keyword planner kuti uwane anonyanya kufarirwa makiyi uye mitsara yemashambadziro ako. Chishandiso chinopawo mazwi ane hukama, iyo ichakubatsira iwe kusarudza pane yebhidhi nzira.

Kubhidha pamazwi akakosha

Bidding on keywords is a powerful technique to boost the performance of your ad campaign. Zvinokutendera kuti utarise vateereri vako zvakanyanya uye uve neCPC yepamusoro. Zvekushambadza kwakabudirira, unofanira kunyatsosarudza mazwi makuru aunoda kushambadza. Iyo yakakwirira yeCPC, zviri nani mikana yako yekuve yakakwira nekutsvaga injini.

Unogona kugadzirisa bhidhi yako pachako kana kushandisa otomatiki yekubhidha chishandiso. Nepo iyo yekupedzisira inogona kutora nguva yakati rebei, inopa granular control uye inovimbisa kuti shanduko dzinoitwa nekukasira. Zvisinei, automated bidding tools are not advisable for large accounts because it is difficult to monitor the results and limits your ability to view the “big picture.” Manual bidding allows you to monitor your keywords on a per-keyword basis, pasina kukanganisa bhajeti yako yekushambadzira.

Iwe unogona zvakare kushandisa yeGoogle yemahara keyword shanduko yekutevera chishandiso kuona kushanda kwekiyi kiyi yemushandirapamwe. Ichi chishandiso chinokupa iwe mishumo yekuenzanisa mutengo pane kudzvanya kune shanduko. Ne data iyi, unogona kugadzirisa iyo yakanyanya mari yekudzvanya kuti uwedzere purofiti yako. Ichi chishandiso chinokuzivisa iwe kana iwe uri kushandisa yakawandisa pane rimwe kiyi izwi.

Iwe unogona zvakare kuseta iyo match mhando yekiyi kiyi. The default match type ndeye Broad, zvinoreva kuti ad yako ichaonekwa mune chero mibairo yekutsvaga yeiyo keyword. Izvi zvinogona kukonzera kuwanda kwezviratidziro, asi zvinogona kukonzera kudhura kwakanyanya. Iwe unogona zvakare kushandisa mamwe machisi mhando, sekuti Phrase Match, Match chaiwo, kana Negative Match.

Iwe unogona zvakare kuseta yako max CPC bhidhi paboka rekushambadzira uye keyword level. Vashambadziri vazhinji vanotanga nemutengo mukuru weCPC weUS$1. Zvisinei, iwe unogona zvakare kuseta iyo max CPC bhidhi yemazwi ega ega uchishandisa chishandiso chakaita seMaxime Clicks.

Chimwe chinhu chekufunga nezvacho kana uchibhidha pamazwi akakosha muAdwords ndiyo Quality Score. A High Quality Score zvinoreva kuti ad yako inonyanya kuenderana nemubvunzo wekutsvaga. Google ichapa chinzvimbo chepamusoro kune ads ane emhando yepamusoro Zvibodzwa.

Re-targeting

Re-targeting with Adwords is a great way to engage existing customers and attract new ones. Zvinosanganisira kuisa Script tags pawebhusaiti yako izvo zvinozoita kuti zvive nyore kwauri kusvika kune vateereri vako kune mamwe mawebhusaiti.. Google inobvumidza iwe kugovera vateereri vako zvichienderana nezvigadzirwa kana masevhisi avakaona pasaiti yako. Nokuita kudaro, iwe unozokwanisa kuratidza zvimwe zvakanangwa ads kune avo vanhu.

Kushambadzira zvakare kushambadza kuchaonekwa pakombiyuta yemunhu mushure mekunge aona imwe peji. Semuyenzaniso, munhu anga ari kuwebhusaiti yako peji rekutanga acharatidzwa ad yakagadziridzwa yezvigadzirwa zvakafanana. Shambadziro dzinoonekwawo nevanhu varikushingairira kutsvaga bhizinesi rako muGoogle Search.

Kana iwe uri mutsva kune advertising, Adwords inzvimbo yakanaka yekutanga. Ichi chishandiso chine simba chinokuita kuti uratidze ads kune vakapfuura vatengi pavanenge vachitsvaga akasiyana mawebhusaiti, ratidza mawebhusaiti, mobile applications, uye YouTube mavhidhiyo. Izvi zvinokugonesa kuti ubatane zvakare nevatengi varipo uye kuwedzera mitengo yako yekutendeuka.

Mari yekudzvanya

When you are using Google Adwords for your business, unofanira kuona mutengo wakakwana pakudzvanya. Mari iyi inoenderana nechigadzirwa chako, industry, uye chinangwa chemusika. Zvisinei, unofanira kuyeuka kuti avhareji mutengo per kubaya $269 yekutsvaga kushambadzira uye $0,63 yekuratidzira kushambadza. Mutengo wekudzvanya wega unokanganiswawo nead yako mhando yemhando, bid, uye makwikwi.

Google's Keyword Tool inokuratidza avhareji CPC yemazwi akakosha anowanzo shandiswa. Zviri nyore kuenzanisa maCPCs emazwi makuru kuti uone kuti ndeipi ichaunza kudzoka kwakanyanya. Google inoti iyi koramu itsva ichave yakarurama kupfuura yekare Keyword Tool, asi izvi zvinozoguma nemaitiro akasiyana zvishoma pane ese maturusi.

Mutengo pakudzvanya imwe yemhando yemitengo yekushambadzira uko mushambadzi anobhadhara muparidzi pakudzvanya kwega kwega pane ad.. Izvi zvinoita kuti zvive nyore kune vashambadziri kubatanidza mari yavo yekushambadzira kuROI. Mutengo wekudzvanya modhi ndiyo imwe yedzinonyanya kufarirwa nzira dzekushambadzira online. Inobatsira vatengesi kuona mutengo wakakwana pakudzvanya nekushandisa nzira dzakasiyana dzekubhidha. Chinangwa ndechekuwedzera huwandu hwekudzvanya kune mutengo wakaderera unobvira. Semuyenzaniso, chitoro chidiki chembatya chinogona kushandisa CPC ad paFacebook kusimudzira hembe nyowani. Kana mushandisi akapeta achipfuura ad, mutengesi haafaniri kubhadhara mushambadzi.

Pakati pezvinhu zvakawanda zvinokanganisa mutengo pakudzvanya, mutengo wechigadzirwa ndiwo wakanyanya kukosha. Iyo yakakwirira mutengo wechigadzirwa, iyo yakakwira mutengo pakudzvanya. Mune zvimwe zviitiko, CPC yepamusoro iri nani kune bhizinesi rako. Semuyenzaniso, kana uchitengesa mbatya, mutengo wekudzvanya kwehembe unogona kukwira kupfuura mutengo wehembe.

Kune maviri emutengo we-per-click modhi anoshandiswa neGoogle AdWords. Imwe inonzi fixed CPC, uye zvinoreva kushandira pamwe pakati pemushambadzi nemushambadzi. Iyi modhi inobvumira vashambadzi kuti vasete yavo yepamusoro yebhidhi pakudzvanya kwega kwega, uye inowedzera mikana yavo yekumhara pane yakanaka ad nzvimbo.

Adwords ndeimwe yeanonyanya kufarirwa uye ane pundutso online ekushambadzira nzira. Iwe unogona kusvika kune vateereri vakawanda nerubatsiro rweAdwords. Google's platform yanga iripo kweanoda kusvika makumi maviri emakore. Maererano nekutsvakurudza, vatengesi vanoita ROI ye $116 mabhiriyoni pagore pachikuva, uye vanowana avhareji ye $8 padhora rega rega ravanoshandisa pachikuva.

Mariro

Paunosarudza kushandisa Google AdWords yemushandirapamwe wako wekushambadzira, iwe unofanirwa kuziva nezvemitengo yeshoko rega rega. Izvi zvichakubatsira iwe kugara mukati mebhajeti yako, uye ichakupawo pfungwa yemaitiro ari kusimukira muAdWords mitengo. Kuti uwane pfungwa yemitengo yezwi rakakosha, tarisa ayo epamusoro-gumi anodhura zvakanyanya AdWords keywords.

AdWords mutengo unosiyana zvichibva pane keyword uye indasitiri. Asi kazhinji, mari yeavhareji pakudzvanya ishoma $2.32 pakutsvaga network uye $0.58 pane network yekuratidzira. Tsanangudzo yakadzama yeAdWords metrics inowanikwa pawebhusaiti yeGoogle. Iyo Quality Score yezwi rimwe nerimwe rakakosha inokanganisa mutengo-kushanda kwayo, saka kuve nechokwadi chekuti ad yako ine yemhando yepamusoro Score inokuchengetedza mari uye kuita kuti ad yako ionekwe nevakawanda vashandisi.

Kushandisa keyword planner chishandiso kunogona kukubatsira kufungidzira mutengo wemazwi akakosha ebhizinesi rako. Ichi chishandiso chemahara chinopihwa neGoogle Ads chinokutendera kuti ufunge mazwi akasiyana ane chekuita nebhizinesi rako uye woona kuti ndezvipi mutengo wechimwe nechimwe.. Kana iwe usina chokwadi kuti ndeapi mazwi akakosha ekusarudza, shandisa Google's keyword planner kuti uone kuti ndeapi mazwi ekutsvaga ari kutsvagirwa nevateereri vako.

Madhiri eAdWords anoenderana nekuti madzvanya mangani aunoda kuita. Semuyenzaniso, iwe unogona kubhadhara kune mazwi makuru asina mukurumbira kupfuura mamwe, asi aya mazwi makuru anozowedzera purofiti yako. Iwe unogona kudzora CPC yako nekuseta yakanyanya bhajeti yezuva nezuva.

Keywords

Paunenge uchimhanyisa mushandirapamwe uchishandisa Google Adwords, iwe unofanirwa kuziva nzira yekusarudza mazwi akakosha ebhizinesi rako. Chinangwa ndechekukwezva kudzvanya kwakakodzera kune yako ad uye kuchengeta yako yekudzvanya mitengo yakaderera sezvinobvira. High-volume keywords inounza yakawanda traffic, asi ivo vanonyanya kukwikwidza uye vanodhura. Kugadzira chiyero chakanaka pakati pehuwandu uye mutengo inyanzvi nesainzi.

Imwe yedzakanakisa nzira dzekuita izvi kushandisa Google keyword kuronga. Ichi chishandiso chinokuratidza huwandu hwekutsvaga kwerimwe keyword, pamwe chete nemari yekudzvanya uye kukwikwidza kweiyo kiyi kiyi. Ichi chishandiso chinokuratidzawo mazwi akakosha akafanana nemitsara iri kushandiswa nevakwikwidzi vako.

Kana wangoziva mazwi akakosha anokwezva vashanyi vazhinji, unogona kukwidziridza webhusaiti yako kuti ivakwezve. Mazwi akakosha anozo wedzera mazinga ekushandura kwako, kuderedza mari yako-per-click, uye kutyaira traffic yakawanda kune yako saiti. Izvi zvichaguma nemitengo yakaderera yekushambadzira uye kudzoka kwepamusoro pakudyara. Iwe unogona zvakare kushandisa keyword chishandiso kuti uuye nemazano ezvinyorwa zveblog uye zvirimo.

Imwe yedzakanakisa nzira dzekuwana iwo akakosha mazwi ndeye kushandisa mutsara wemutsara uye chaiwo match. Mazwi akakosha emazwi anopa vashambadzi kutonga kukuru pamusoro pekushandisa kwavo. Aya ads achaonekwa patsvakiridzo dzine mazwi ese mumubvunzo mumwechete.

Bidding

Kubhidha paAdwords ndechimwe chezvinhu zvakakosha zveAdWords campaign. Chinangwa ndechekuwedzera kudzvanya, kutendeuka, uye kudzoka pane ad spend. Kune nzira dzakasiyana dzekubhidha, zvichienderana nevateereri vako uye bhajeti. Mari yekudzvanya (CPC) ndiyo inonyanya kuzivikanwa mhando yekubhidha, uye inoshanda zvakanyanya kune mawebhusaiti anoda kukwezva chaiwo marudzi evashanyi. Zvisinei, haisi iyo inoshanda kune mawebhusaiti anoda kuburitsa huwandu hukuru hwezuva nezuva traffic. CPM kubhidha inoshandiswa kune ads anoonekwa pamawebhusaiti ane hukama nezvigadzirwa kana masevhisi arikusimudzirwa pasaiti..

Besides kubhidha pa keywords, iwe unofanirwawo kutarisisa kuti kangani vakwikwidzi vako vanoratidza mumhedzisiro yekutsvaga. Nekuongorora kuti yakawanda sei kushambadzira kwavo muSERP, unogona kufunga kuti ungamira sei kubva pamakwikwi. Uyezve, iwe unogona zvakare kutarisa kuti vakwikwidzi vako vanoratidza kupi uye woona yavo yekumisikidza kugovana.

Smart AdWords mishandirapamwe inokamura kubhidha kwavo kuita kwakasiyana “ad groups” uye ongororai zvakasiyana. Smart Bidding inoshandisa akanakisa maitiro kubva kumakampani ako apfuura kune yako mitsva mitsva. Ichatsvaga mapatani pakati pekushambadza uye kuita optimizations zvichienderana nedata rainounganidza. Kuti nditange, unogona kuverenga gwara reGoogle rekushandisa nzira iyi.

Chibodzwa chemhando

Kana uri kushandisa Google Adwords kusimudzira webhusaiti yako, zvakakosha kuti unzwisise kukosha kweiyo Quality Score. Iyi nhamba inosarudza nzvimbo yako yekushambadzira uye mutengo. Kana iwe uine zvemhando yepamusoro pane yako yekumisikidza peji uye yakakodzera ads, iwe uchagamuchira yepamusoro Quality Score. Izvi zvichakubatsira iwe kuwana nzvimbo iri nani uye yakaderera CPC.

AdWords mhando yemhando inoverengerwa kubva kune akati wandei zvinhu. Izvi zvinosanganisira mazwi akakosha aunosarudza uye iyo Ad pachayo. Zvibodzwa zvinokupa pfungwa yekuti danidziro yako inoshanda sei. Chibodzwa chepamusoro chinoreva kuti iwe unogona kuburitsa mabidhi epamusoro pasina kubhadhara zvakanyanya kune ako ads. Inovimbisawo kuti kushambadza kwauri kuisa hakubatanidzi kune mawebhusaiti asingaenderane nezviri pasaiti yako..

Chibodzwa chemhando yakaderera chinokudyira mari yakawanda. Nhamba yehutano inobva pane zvakaitika kare, saka haugone kutarisira kuti ive yakakwana, asi unogona kuivandudza nekufamba kwenguva. Semuyenzaniso, iwe unogona kushandura iwo asina kunaka keyword mapoka mune yako ad kopi. Neimwe nzira, unogona kumbomira zviziviso zvine CTR zvakaderera wozvitsiva nezvimwe.

Kuwedzera yako Quality Score, iwe unofanirwa kukwidziridza peji rako rekumhara uye mazwi makuru. Shambadziro yako inofanirwa kunge iine mazwi akakosha anoenderana nezviri papeji. Izvo zvakakoshawo kukwenenzvera iyo ad kopi. Inofanirwa kuenderana nekiyi kiyi uye iine zvinoenderana nemavara akaitenderedza. Nokuita kudaro, iwe uchavandudza yako Quality Score muGoogle Adwords.

Ad extensions

Ad extensions inzira huru dzekuwedzera rumwe ruzivo kune ad yako. Pane kungoratidza nhamba yako yefoni, unogona kusanganisira rumwe ruzivo senge webhusaiti link. Izvo zvakakosha kushandisa aya ad ekuwedzera nenzira inozadzisa chikamu chekutanga chekushambadzira kwako. Nekubatanidza aya ad ekuwedzera mune yako ad, iwe uchakwanisa kusvika kune vangangove vatengi.

Kune marudzi maviri ekuwedzera ad: manual uye otomatiki. Nepo mawedzero emaoko achida kuseta yemanyorero, otomatiki edzedzero anogona kuiswa otomatiki neGoogle. Mhando mbiri idzi dzinogona kuwedzerwa kumishandirapamwe, ad groups, uye maakaundi. Iwe unogona kunyange kutsanangura nguva yezuva iyo yako yekuwedzera ichamhanya. Iva nechokwadi chekuisa nguva yekuti varatidzwe, sezvo usingade kuti vanhu vafonere ad yako panguva dzebasa.

Kuwedzerwa kweAdd kunogona kubatsirawo kuvandudza yako yekutungamirira mhando. Vanobatsira kuzvikodzera vangangove vatengi, izvo zvinoderedza mutengo wako wega wega. Uyezve, vanobatsira ad yako kuwana chinzvimbo chiri nani pane yekutsvaga injini. Google inoshandisa zvinhu zvakati kuti kuona nzvimbo yechishambadzo mumibairo yekutsvaga.

Sitelinks zvakare imhando yekuwedzera ad. Iwo anotaridzika mutsetse mumwe kusvika pamitsetse pazasi ad yako uye anogona kusanganisira tsananguro pfupi. Aya ekuwedzera anogona kubatsira mukuwedzera kudzvanya-kuburikidza nemitengo, asi inofanira kushandiswa zvine mwero.

Click-kuburikidza mwero

Iyo yekudzvanya-kuburikidza mwero yeAdwords mishandirapamwe ndiyo avhareji yenhamba yevanhu vanodzvanya pane ad. Nhamba iyi inoshandiswa kutonga kuti mushandirapamwe wekushambadza unoshanda sei. Kudzvanya-kuburikidza kweyero kunowedzera mikana yako yekutendeuka. Kushandisa mazwi akakosha anoenderana nezvigadzirwa zvako nemasevhisi anovandudza mashandiro ako ad.

Kudzvanya-kuburikidza nechiyero chinoverengerwa nekupatsanura huwandu hwekudzvanya nenhamba yezvinoonekwa. Kazhinji, ads anoburitsa yakanyanya kudzvanya-kuburikidza mwero anonangwa kune yakakwirira-kukosha zvigadzirwa nemasevhisi. Zvisinei, zvitoro zvepamhepo zvinogara zvine maCTR akaderera. Kuwedzera CTR yako ichakubatsira iwe kuvandudza ROI yako nekunangisa mutengi wako akakodzera.

Kuwedzera CTR inofananidzwa nekuwedzera mari uye kuwedzera kutendeuka. PPC nzira dzinogadzira traffic iyo inotyairwa zvakanyanya kupfuura mamwe masosi e traffic. Zvisinei, iyo yekudzvanya-kuburikidza chiyero cheiyo ad inogona kukanganisa shanduko uye mari. Naizvozvo, zvakakosha kuti ugare uchitarisa CTR yako uye kugadzira tweaks sezvinodiwa.

The click-through rate yekuratidzira ads yakaderera pane iya yekutsvaga ads. Izvi zvinodaro nekuti vanhu kazhinji havadzvanye pazviratidziro ads nekuti vanotya mavhairasi kana kumwe kurwiswa. Chiratidziro chekudzvanya-kuburikidza mwero chinowanzo kutenderedza 0.35%. Unogona kuwana ruzivo urwu mune ad stats.