Month: Nyamavhuvhu 2022

There are many aspects to be aware of when using Adwords. Mari yekudzvanya, Chibodzwa chemhando, Modified broad match, and negative keywords are just a few. You can find the best way to advertise using these strategies in this article. You’ll also discover the best ways to optimize your campaign and make the most of your budget. Read on to discover the secrets of advertising with Adwords. The secret to a successful campaign is to optimize for both cost and quality.

Chibodzwa chemhando

Adwords’ Quality Score (QS) is a measurement that determines how relevant and high-quality your adverts are. This system is similar to Google’s organic ranking algorithms. Ads with high QS are more relevant to users and likely to be converted. Uyezve, high QS will lower the cost per click (CPC).

Your QS is important because it determines how much you will pay per keyword. Mazwi akakosha ane yakaderera QS anozokonzera kusashanda zvakanaka uye yakaderera CTR. Ads ane QS yakakwira achagashira zvirinani kuiswa uye mutengo-kubudirira. Chibodzwa chemhando chinoyerwa pachikero cheimwe kusvika 10. Ungangoda kudzivirira mazwi asina kunaka mumapoka. Zvichienderana neindasitiri yako, QS yako inogona kudonha pasi pegumi, izvo zvinogona kuwedzera mari yako.

Google's Quality Score inotarwa nekukoshera kwema ads ako, keywords, uye peji yekumhara. Kana iyo Quality Score yakakwira, ad yako ichave yakakosha kune keyword. Zvakasiyana, kana QS yako yakaderera, unogona kunge usina basa sezvaunofunga kuti ndizvo. Ndicho chinangwa chikuru cheGoogle kupa ruzivo rwakanyanya kune vashandisi uye kana ad yako isingaenderane nezviri pasaiti, iwe ucharasikirwa vangangove vatengi.

Kuvandudza QS yako, unofanirwa kuve nechokwadi chekuti kushambadzira kwako kunoenderana nechinangwa chekutsvaga chevashandisi vako. Izvi zvinoreva kuti mazwi ako akakosha anofanirwa kuenderana nezvavari kutsvaga. Saizvozvowo, iyo ad kopi inofanirwa kubata asi haifanirwe kutsauka kubva padingindira. Pamusoro pe, inofanira kunge yakakomberedzwa nemashoko ekutsvaga akakodzera uye zvinyorwa zvinoenderana. Izvi zvinoita kuti kopi yako yekushambadzira iratidzike mune yakanakisa mwenje.

Muchidimbu, chibodzwa chemhando chiratidzo chekukodzera ma ads ako uye kuti anoshanda sei. Hunhu hwemhando yepamusoro hunoverengerwa zvichienderana neiyo CPC bhidhi yawakaseta. Chibodzwa chepamusoro chinoratidza kuti ad yako iri kushanda nemazvo uye iri kushandura vashanyi. Zvisinei, zvakakosha kuyeuka kuti QS yepamusoro ichadzikisawo mutengo wako pakudzvanya (CPC) uye wedzera huwandu hwekushandurwa kwaunogamuchira.

Modified broad match

Broad match muAdwords inogona kunge iri pfungwa yakaipa. Ads inogona kuratidzwa kune vanhu vanotsvaga mazwi asina hukama, kudhurira vashambadzi mari yavasina uye vachirasikirwa nayo kune vamwe vashambadzi. Iwe unogona kushandisa yakagadziridzwa yakafara match kudzivirira matambudziko akadai, asi unofanira kushandisa “mu” kana “plus” saina izwi rako rekutsvaga. Ndizvozvo, unogona kusabvisa mazwi akaita sedzvuku, pink, uye saizi, asi haugone kuvawedzera kune zvakaipa zvako.

Modified wide match inzvimbo yepakati pakati pemabhindauko akafara uye zvirevo. Iyi sarudzo inokubvumira kuti utarise vateereri vakawanda nemari shoma. Modified wide match inokiya mazwi ega ega mukati memutsara wakakosha uchishandisa iyo “+” parameter. Inoudza Google kuti mubvunzo wekutsvaga unofanirwa kunge uine izwi iro. Kana iwe usingabatanidzi izwi “plus” munguva yako yekutsvaga, ad yako ichaonekwa kune wese munhu.

Iyo Modified wide match muAdwords inokutendera iwe kuti usarudze iro chairo izwi rinokonzeresa ad yako. Kana uchida kusvika kuvanhu vakawanda sezvinobvira, shandisa yakafara match. Iwe unogona zvakare kusanganisira akasiyana akasiyana uye masinonimi. Rudzi urwu rwemutambo rwunokutendera kuti uratidze misiyano yekushambadzira inoenderana nemubvunzo wekutsvaga. Iwe unogona kutoshandisa musanganiswa weyakafara match uye modhifita kunanga vakawanda vateereri uye kupfupisa kutarisa kwako.

Kazhinji, modified wide match isarudzo iri nani kana zvasvika pakunongedza mazwi ekutsvaga chaiwo. Akagadziridzwa machisi akakura ari nani kumisika midiki nekuti kune vashoma vanokwikwidza. Vanogona kunanga mazwi akakosha ane mashoma ekutsvaga mavhoriyamu. Vanhu ava vanowanzotenga chimwe chinhu chinoenderana navo. Kuenzaniswa neyakakura match, akagadziridzwa machisi akatambanuka anowanzova nechiyero chepamusoro cheshanduko. Iyo yakagadziridzwa yakakura mechi muAdwords inogona kunanga niche misika.

Negative keywords

Adding negative keywords in your Adwords campaign will keep your website free from unwanted traffic. These keywords can be added at various levels, from the whole campaign to individual ad groups. Zvisinei, adding negative keywords to the wrong level can mess up your campaign and cause unwanted traffic to appear on your website. Since these keywords are exact matches, make sure that you select the correct level before adding them. Below are some tips to help you make the best use of negative keywords in your Adwords campaign.

The first step is to create a list of negative keywords for your Adwords campaigns. You can create these lists for different clients within the same vertical. To create a list, click the tool icon in the top right corner of the Adwords UI and then select “Shared Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.

When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. Semuyenzaniso, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. Zvisinei, this method is not advisable for all advertisers. Ita shuwa yekutsvagisa mazwi ebhizinesi rako usati wamisa mazwi asina kunaka muAdwords.

Pakati pezvakawanda zvakanaka zveGoogle Adwords ndezvekuti inongoenderana nevashambadzi’ kushambadzira zvemukati kumapeji emuparidzi. Adwords inobvumira vashambadziri kuti vawedzere traffic kune avo mawebhusaiti uye vanogovana mari nemuparidzi. Inobatsirawo vaparidzi kuti vaite mari yezvavari nekutarisa kudzvanya kwehutsotsi. Dzidza zvakawanda nezveAdwords uye mabhenefiti ayo. Neimwe nzira, shanyira Google's Adwords rutsigiro webhusaiti kuti udzidze zvakawanda. Iyo yemahara uye inoshanda zvakanyanya!

PPC advertising

Kusiyana nechinyakare kuratidza ads, PPC kushambadzira paGoogle's Adwords papuratifomu inoshandisa yechipiri mutengo auction kuona iyo CPC. Mutengi anopinza mari (inonzi the “bid”) uye wozomirira kuona kana ad yavo yasarudzirwa kuratidzwa. Kana vakabudirira, ad yavo inoonekwa papeji yekutsvaga mhinduro. Vashambadziri vanogona kunanga nzvimbo chaidzo kana zvishandiso, uye vanogona kuseta mabhidhi modifiers nenzvimbo.

Kuti uwane mibairo yakawanda, mushandirapamwe wekuhwina wePPC unofanirwa kuve wakavakirwa pakutsvaga kwemazwi akakosha uye kusikwa kwepeji yekumhara yakagadziridzwa yeiyo kiyi kiyi. Mishandirapamwe yakakodzera inoburitsa mari yakaderera, sezvo Google ichida kubhadhara zvishoma kune ads akakodzera uye inogutsa peji yekumhara. Zvikamure mapoka ezvishambadzo, semuyenzaniso, inogona kuwedzera iyo yekudzvanya-kuburikidza mwero uye Hunhu Chikamu cheads yako. Uye pakupedzisira, iyo inonyanya kukosha uye yakagadzirwa zvakanaka ad yako, iyo inowedzera pundutso yako PPC advertising ichave.

PPC kushambadzira chishandiso chine simba chekusimudzira bhizinesi rako online. Inobvumira vashambadziri kunanga kune vamwe vateereri zvichienderana nezvavanofarira uye vavariro. Vanogona kugadziridza mishandirapamwe yavo kune chaiyo nzvimbo dzenzvimbo, zvishandiso, nguva yezuva, uye mudziyo. Nekunanga chaiko, unogona kusvika nyore nyore kune vateereri vakanangwa zvakanyanya uye nekuwedzera budiriro yemushandirapamwe wekushambadzira. Zvisinei, haufaniri kuzviita uri woga, nokuti zvinogona kukonzera kurasikirwa. Nyanzvi inogona kukubatsira kukwidziridza yako PPC mushandirapamwe kuti uwedzere kudzoka pakudyara kwako.

Google Adwords

Kuti uwane kuratidzwa kuburikidza neGoogle AdWords, iwe unofanirwa kusarudza mazwi akakosha uye kuseta yakanyanya bhidhi. Chete shambadzo dzine mazwi akakosha ane hukama nebhizinesi rako dzinozoratidzwa kana vanhu vachishandisa mazwi akakosha. Aya mazwi akakosha anogona kutungamira mukushandurwa. Zvisinei, pane zvimwe zvekufunga nezvazvo usati watanga mushandirapamwe wako. Pazasi pane mamwe mazano ekubudirira. Izvi hazvireve kutsiva yako SEO kuedza. Asi vanogona kukubatsira kuwana zvakanyanya kubva pamushandirapamwe wako wekushambadzira.

Ziva vateereri vako uye gadzira kopi yekushambadzira inomanikidza uye yakakodzera. Iyo ad kopi yaunonyora inofanirwa kunge yakavakirwa pakutsvaga kwako kwemusika uye zvinofarirwa nemutengi. Google inopa matipi uye sample ad kunyora kuti ikubatsire kunyora inobata ad kopi. Kana waita izvi, unogona kuisa ruzivo rwako rwekubhadhara, macode ekushambadza, norumwe ruzivo. Kushambadza kwako kuchaburitswa pawebhusaiti yeGoogle mukati 48 maawa.

Uyezve, unogona kushandisa control panel muAdwords kunanga masaiti ari chikamu cheGoogle network. Iyi nzira inozivikanwa seSiti-Targeting. Iwe unogona kunyange kuratidza ads kune vashandisi vakatoshanyira yako saiti. Iyi nzira inowedzera shanduko yako. Uye, pakupedzisira, unogona kudzora bhajeti yemushandirapamwe wako. Asi, kuwedzera kubudirira kwedanidziro yako, ita shuwa kushandisa iyo inodhura-inoshanda ad fomati.

Mari yekudzvanya

Mutengo wekudzvanya kweAdwords unoenderana nezvakati wandei, kusanganisira chibodzwa chemhando, keywords, ad text, uye peji yekumhara. Zvinhu izvi zvinofanirwa kuve zvinoenderana nemashambadziro, uye CTR (click-through-rate) inofanira kuva yakakwirira. Kana CTR yako yakakwirira, zvinoratidzira kuGoogle kuti saiti yako inobatsira. Izvo zvakakoshawo kuti unzwisise iyo ROI. Ichi chinyorwa chichabata zvimwe zvinowanzoitika zvinokanganisa mutengo wekudzvanya kweAdwords.

Chekutanga, funga Return yako pa Investment (ROI). Mutengo pakudzvanya kwemadhora mashanu padhora rega rega rinoshandiswa pakushambadzira chinhu chakanaka kumabhizinesi mazhinji, sezvo zvichireva kuti uri kuwana madhora mashanu pakushambadzira kwega kwega. Reshiyo iyi inogonawo kuratidzwa semutengo pakutenga (CPA) ye 20 muzana. Kana iwe usingakwanise kuwana chiyero ichi, edza kutengesa kune vatengi varipo.

Imwe nzira yekuverenga mutengo wako pakudzvanya ndeyekuwanza mutengo weadhi yega yega nenhamba yevashanyi vakadzvanya pairi.. Google inokurudzira kuseta yakanyanya CPC kuti $1. Mutengo wemaoko pakudzvanya kubhidha, pane rimwe divi, zvinoreva kuti iwe unoseta iyo yakanyanya CPC iwe pachako. Mutengo wemanyore pakudzvanya kubhidha unosiyana nemaitiro ekubhidha otomatiki. Kana iwe usina chokwadi chekuti iyo yakanyanya CPC chii, tanga nekutarisa huwandu hwevamwe vashambadziri’ ads.

Chibodzwa chemhando

Kuvandudza huwandu hwemhando yemushandirapamwe wako weAdwords, unofanira kunzwisisa zvikamu zvitatu zvemhando yepamusoro. Izvi zvikamu zvinosanganisira: budiriro yemushandirapamwe, keywords uye ad kopi. Kune akati wandei nzira dzekuwedzera yako Quality Score, uye chimwe nechimwe cheizvi chichava nerubatsiro pakuita kwemushandirapamwe wako. Asi ko kana usingazivi zvavari? Ipapo usanetseka. Ini ndichatsanangura nzira yekuvandudza zvikamu zvitatu izvi, saka unogona kutanga kuona mhinduro nekukurumidza!

Chekutanga, sarudza CTR. Iyi ndiyo chiyero chevanhu vanodzvanya pane yako ad. Semuyenzaniso, kana uine 500 maonerwo erimwe keyword, yako Quality Score yaizova 0.5. Zvisinei, nhamba iyi ichasiyana kune akasiyana keywords. Naizvozvo, zvinogona kuva zvakaoma kutonga kushanda kwayo. A good Quality Score inokura nekufamba kwenguva. Kubatsira kwepamusoro CTR kuchave kwakajeka.

Iyo ad kopi inofanirwa kuve yakakosha kumazwi akakosha. Kana ad yako ikakonzerwa neasina basa keywords, inogona kutaridzika kutsausa uye isingatombove yakakosha kune kiyi izwi rawakananga. Iyo ad kopi inofanirwa kubata, asi kwete kuregeredza pakukosha kwayo. Pamusoro pe, inofanira kunge yakakomberedzwa nemashoko akakodzera uye mazwi ekutsvaga. Nenzira iyi, ad yako ichaonekwa seyakanyanya kuenderana zvichienderana nechinangwa chemutsvagi.

Kupatsanura kuedza

Kana iwe uri mutsva kuA / B kupatsanura kuyedzwa muAdwords, unogona kushamisika kuti woimisa sei. Zviri nyore kumisa uye kushandisa nzira dzekuyedza dzinofambiswa nedata kuita kuti mishandirapamwe yako yeAdWords ishande sezvinobvira. Kupatsanura maturusi ekuyedza seOptmyzr inzira yakanaka yekuyedza kopi nyowani pamwero mukuru. Ichi chishandiso chinokubatsira kusarudza yakanakisa ad fomati zvichienderana nenhoroondo data uye yapfuura A/B bvunzo.

Kupatsanura bvunzo muSEO inzira yakanaka yekukwirisa webhusaiti yako yealgorithm shanduko uye ruzivo rwemushandisi. Ita shuwa kuti bvunzo yako inoitwa pane yakakura zvakakwana saiti; kana iwe uchingove nemapeji mashoma kana mashoma kwazvo organic traffic, mhedzisiro yacho ichave isina kuvimbika. Kuwedzera kudiki kwekutsvaga kutsvaga kunogona kukonzera inflation, uye zvimwe zvinhu zvinogona kuva nemigumisiro pamigumisiro. Kana iwe usina chokwadi kuti ungaite sei bvunzo yekuparadzanisa, edza nhamba yeSEO kupatsanura-yekuyedza chishandiso seSplitSignal.

Imwe nzira yekuparadzanisa bvunzo muSEO ndeyekuita shanduko kune zvirimo pamapeji ako ekumhara. Semuyenzaniso, kana uri kunanga izwi rakakosha, unogona kushandura zvinyorwa mukopi yewebhusaiti yako kuti iwedzere kukwezva kumushandisi. Kana iwe ukaita shanduko kune rimwe boka uye uone kuti ndeipi vhezheni inowana zvakanyanya kudzvanya, uchaziva kana iri kushanda kana kwete. Ichi ndicho chikonzero kupatsanura-kuyedza muSEO kwakakosha.

Mutengo pakushandura

The Mutengo Per Acquisition (CPA) uye Mutengo Pakutendeuka (CPC) mazwi maviri asina kufanana. CPA imari inodiwa kutengesa chigadzirwa kana sevhisi kune mutengi. Semuyenzaniso, kana muridzi wehotera achida mamwe mabhuku, vanogona kushandisa Google Ads kuwana mamwe madhiri. Zvisinei, nhamba iyi haisanganisi mari yekuwana mutungamiriri anofarira kana angangove mutengi. Mutengo wega wega imari inobhadharwa nemutengi pabasa rako.

Mutengo wega wega (CPC) pane network yekutsvaga inosiyana zvichienderana neindasitiri uye keyword. Avhareji yeCPCs ndeye $2.32 nekudzvanya pane network yekutsvaga, nepo CPCs yekuratidzira network advertising yakaderera zvakanyanya. Sezvakaita nedzimwe nzira dzekushambadzira, mamwe mazwi akakosha anodhura kupfuura mamwe. Adwords mitengo inosiyana zvichienderana nemakwikwi mukati memusika. Mazwi akakosha anodhura anowanikwa mumaindasitiri ane makwikwi. Zvisinei, Adwords inzira inoshanda yekusimudzira bhizinesi rako repamhepo.

Kunze kwemutengo wekutendeuka kwega kwega, iyo CPC ichakuratidzawo kuti kangani muenzi akatora chiito. Kana iyo tarisiro yakadzvanya pane maviri ads, anofanira kupfuudza mari kubva kune ese ari maviri macode ekushandura. Kana mutengi akatenga zvigadzirwa zviviri, iyo CPC ichava yakaderera. Uyezve, kana mushanyi akadzvanya pane maviri akasiyana ads, vanofanira kuzvitenga zvose zviri zviviri, kureva huwandu hwePS50. Nokuda kweizvi, yakanaka ROI ichave yakakura kupfuura PS5 yekudzvanya kwega kwega.

Paunenge wagadzirira kugadzira kushambadzira kwekambani yako yeSaaS, unogona kunge uchinetseka kuti wotanga sei. Pane zvinhu zvakawanda zvokufunga nezvazvo, kusanganisira mari, keywords, bids, uye kutendeuka kutevera. Kana usina chokwadi pekutangira, verenga gwara redu rekutanga kuAdwords. Izvi zvinokupa iwe ruzivo rwakakosha kuti utange uye kuwana zvakanyanya kubva pamushandirapamwe wako wekushambadzira. Iwe unogonawo kuwana mazano anokosha uye mazano kubva kune vamwe vatengesi veSaaS.

Mariro

Kuti uwedzere kushanda kwemushandirapamwe wako wekushambadzira, zvakakosha kutarisira mari yeAdwords zvinobudirira. Iwe unogona kudzikisa mutengo weads yako nekuwedzera yako yemhando zvibodzwa. Nokushandisa mazwi asina kunaka, unogona kudzivisa kunanga vateereri vanodhura zvakanyanya uye kukwidziridza mushandirapamwe wako. Mukuwedzera pakuderedza mari, unogona kuvandudza kukosha kwema ads ako. Pazasi pane matipi mashoma ekuwedzera yako Quality Score:

Tarisa yako keyword mutengo mazuva ese. Kuteedzera mutengo weizwi rimwe nerimwe rakakosha kunokubatsira kuchengetedza bhajeti yako yekushambadzira uye kuona mafambiro. Ruzivo urwu rwakanyanya kukosha kana vakwikwidzi vako vari kushandisa mari yakawanda pane iwo akakosha mazwi. Zvakare, ramba uchifunga kuti CPC inogona kuwedzera zvakanyanya kana iwe uri kunanga anokwikwidza mazwi makuru. Chinhu chinonyanya kukosha kuyeuka ndechekuti Adwords mitengo inokwira sezvo makwikwi anowedzera, saka iwe unofanirwa kufunga nezve kukwikwidza kwekiyi izwi rawakasarudza.

Iwe unogona zvakare kutarisa kutendeuka kwako, iyo inokuudza kuti kangani muenzi anoita chimwe chiitiko. Semuyenzaniso, kana mumwe munhu akadzvanya pachiziviso chako uye achinyorera kune yako email runyorwa, AdWords ichagadzira yakasarudzika kodhi iyo ino ping maseva kuti ienderane iyo ruzivo nehuwandu hwekudzvanya pane ad.. Gurai mari iyi yese ne 1,000 kuti uone mutengo wako wese pakutendeuka.

Pane zvakati wandei zvinokanganisa mutengo pakudzvanya, asi kazhinji, iwo anodhura zvakanyanya mazwi muAdWords anobata nemari, maindasitiri anotarisira mazakwatira emari, uye chikamu chezvemari. Mazwi makuru-anodhura muchikamu ichi anowanzo kudhura kupfuura mamwe mazwi makuru, saka kana uri kutsvaga kupinda mundima yedzidzo kana kutanga nzvimbo yekurapa, iwe unofanirwa kutarisira kubhadhara yakakwirira CPCs. Iwo epamusoro-anodhura-makiyi mazwi anosanganisira iwo mune zvemari uye dzidzo, saka ita shuwa kuti unonyatsoziva zvauri kuwana usati watanga kushambadza.

Mutengo wako wepamusoro patinya (CPC) ndiyo mari yepamusoro yaunofunga kuti kudzvanya kwakakodzera, kunyange kana zvisiri izvo mutengi wako wepakati anobhadhara. Semuyenzaniso, Google inokurudzira kuseta CPC yako yepamusoro $1. Pamusoro pazvo, unogona kuseta nemaoko CPC yako yakakura, marongero akasiyana kubva kune otomatiki maitiro ekubhidha. Kana usati wamboshandisa AdWords kare, inguva yekutanga.

Keywords

Nepo tsvakiridzo yemazwi akakosha chikamu chakakosha chekunangisa mazwi, unofanirwa kuigadzirisa nguva nenguva kuti uenderane nekuchinja. Izvi zvinodaro nekuti tsika dzevateereri, maindasitiri, uye misika inotarirwa inogara ichichinja. Nepo keyword research inogona kukubatsira kugadzira ads akakodzera, vakwikwidzi vari kuchinja mazano avo zvakare. Mazwi akakosha ane mazwi maviri kusvika matatu ndiwo akanakisa kubheja. Zvisinei, yeuka kuti hapana mhinduro imwechete yakarurama kana isina kururama. Mazwi akakosha anofanirwa kuve anoenderana nebhizinesi rako uye kune dingindira rekushambadzira kwako uye peji yekumhara.

Paunenge uine yako keyword list, unogona kuedza kushandisa Keyword Planner chishandiso. Unogona kutumira kunze mazwi akakosha, asi muitiro unonetesa. Iwe unogona zvakare kushandisa iyo “Pamusoro pepeji bhidhi” column kuti uwane nhoroondo yepamusoro-peji mabhidhi emashoko ako makuru. Ichi chishandiso chinoshanda paGoogle's Display Network, iyo inoratidza ads padivi pezvakafanana zvirimo. Unogona kuedza keyword planner kuti uwane yakanakisa keyword. Paunenge wawana kiyi izwi raunoda, iwe unogona ipapo kuishandisa mumashambadziro ako eAdwords.

Pakusarudza izwi rakakosha, rangarira chinangwa. Semuyenzaniso, unoda kuti vanhu vadzvanye ads yako nekuti vari kutsvaga mhinduro kudambudziko. Zvisinei, izvi zvinogona kunge zvisiri izvo kana vanhu vachitsvaga kunze kweinjini dzekutsvaga, semuyenzaniso. Vanogona kunge vachingobhurawuza paInternet kana kutsvaga dzidzo. Kusarudza mutsara-match kiyi kiyi inokupa iwe kutonga kwakanyanya pamusoro pekushandisa uye kunanga vatengi chaivo. Iyo zvakare inova nechokwadi chekuti kushambadzira kwako kunongoonekwa kune vatengi vari kutsvaga iwo chaiwo mutsara.

Pakusarudza izwi rakakosha, yeuka kuti haasi ese makiyi mazwi akagadzirwa akaenzana. Nepo vamwe vangaite sevakangwara pakutanga, vamwe havasi. Kutsvaga “wifi password” inoratidza kuti vanhu vari kutsvaga password yewifi, kwete chimwe chigadzirwa kana sevhisi. Semuyenzaniso, mumwe munhu ari kutsvaga password yeWiFi angangove ari kubuda kubva kune mumwe munhu wifi, uye haungade kushambadzira chigadzirwa chako pa wifi yavo!

Bids

Iwe unogona kugadzirisa mabhidhi ako paAdwords zvichienderana nemigumisiro yako. Google ine yakavakirwa-mukati ficha iyo ichakubatsira iwe kuona kuti yakawanda sei yekubhadhara pane chaiwo mazwi akakosha. Iwe unogona kushandisa chishandiso ichi kufungidzira CPC uye chinzvimbo kune akasiyana mabhidhi. Mari yauno bhidha inogona zvakare kuenderana nebhajeti yawakaseta yemushandirapamwe wako wekushambadzira. Akanyorwa pazasi mamwe matipi ekugadzirisa yako Adwords mabhidhi kuti uwedzere mhedzisiro yako.

Ziva vateereri vako. Nekushandisa vanhu vanoshambadzira, unogona kunanga vateereri vako zvirinani neAdWords. Semuyenzaniso, unogona kuona maawa ekushanda uye nguva dzekufamba. Zvakare, unogona kuziva kuti vanopedza nguva yakareba sei vari kubasa kana kuti pakutandara. Nokuziva zvinhu izvi, unogona kugadzirisa mabhidhi ako kuratidza mafambiro evateereri vako. Izvi zvinonyanya kubatsira kana uri kunanga vatengi vangango tenga zvigadzirwa nemasevhisi ane chekuita neindasitiri yakati.

Ziva mhando dzevanoshandisa ads dziri kutsvaga. Semuyenzaniso, mushandisi ari kutsvaga 'Bike Shop’ kubva padesktop yavo inogona kunge iri kutsvaga nzvimbo chaiyo. Zvisinei, munhu ari kutsvaga mubvunzo mumwe chete panharembozha yake anogona kunge achitsvaga zvikamu zvebhasikoro pamhepo. Vashambadziri vanoda kusvika kune vafambi vanofanirwa kunanga nharembozha pane desktop kana piritsi. Vazhinji vafambi vari mukutsvaga maitiro uye vanowanzoita kutenga kwavo kwekupedzisira kubva padesktop yavo kana piritsi.

Mazwi akakosha akanyanya kutarisisa kune rako bhizinesi uye chigadzirwa, saka unogona kuita zvekufungidzira paunomisa mabhidhi ako ekutanga, asi iwe unozokwanisa kuzvigadzirisa kana wava nematanho ako. Iwe unogona kutevedzera keyword bhidhi gwara kuti usete ako ekutanga mabhidhi uye woagadzirisa mukati memavhiki mashoma ekutanga mushure mekuita account yako.. Iwe unogona kugadzirisa yako keyword mabhidhi mushure mekuona bhajeti yako uye chinangwa chevateereri.

Zvichienderana nehukuru hwebhajeti yako, iwe unogona kusarudza kuseta mabhidhi ako nemaoko kana kushandisa imwe yemaitiro ega. Pane dzimwe nzira dzinoverengeka dzekukwirisa mabhidhi ako paAdwords, asi iyo Maximize Shanduko zano ndiyo inonyanya kufarirwa. Google inoshandisa muchina kudzidza kugadzira mabhidhi zvichienderana nebhajeti yako yemazuva ese. Zvisinei, iwe unofanirwa kushandisa zano iri chete kana uine bhajeti rakakura uye uchida kuita otomatiki maitiro ekuseta mabhidhi paAdwords.

Shanduko yekutevera

Iwe unogona kushandisa AdWords shanduko yekutevera kuti uone kuti mangani ekushambadzira ako ari kushandura. Kazhinji, iwe uchaona nhamba yeshanduko pane peji rako rekusimbisa kana iwe uchishandisa iyo yakafanana kodhi kodhi yezvigadzirwa zviviri. Kana tarisiro yakadzvanya pane ese ads mukati mekupedzisira 30 mazuva, ipapo unofanira kukwanisa kupfuudza mari yakafanana mumakodhi maviri ekushandura. Asi huwandu hweshanduko huchasiyana zvichienderana nerudzi rwechirevo chaunoshandisa.

Shanduko haina kuparadzaniswa kune mumwe mutengi, saka zvinokwanisika kushandisa kukosha kwakasiyana kune imwe neimwe. Kazhinji, aya maitiro anoshandiswa kuyera ROI pane yega yega ad campaign. Iwe unogona kutoshandisa maitiro akasiyana-siyana emitengo yakasiyana-siyana uye marudzi ekushandura. Kukosha kwekushandurwa kunofanira kuiswa mundima inoenderana. Zvisinei, iwe ungangoda kushandisa imwechete shanduko kukosha kune ako ese ads kuve nechokwadi chekuti unokwanisa kuyera ROI yeadhi yega yega..

Kana uchimisikidza Webhusaiti kana Call On-Site shanduko, tinya pane Advanced Settings tab. Izvi zvicharatidza Koramu Yakashandurwa Kudzvanya. Iwe unogona zvakare kuona shanduko yedata pamatanho akawanda, kusanganisira Campaign, Ad Group, Ad, uye Keyword. Iwe unogona zvakare kushandisa iyo shanduko yekutevera data kuona kuti ndeapi marudzi emashambadziro anonyanya kushanda pakugadzira shanduko.. Nekutarisa kutendeuka kwako, iwe uchave nemufananidzo chaiwo wekuita kwako ad uye uishandise segwara rekunyora ads mune ramangwana.

Kumisikidza AdWords shanduko yekutevera iri nyore. Nhanho yekutanga kumisa kodhi yako yekutevera. Iwe unogona kutsanangura shanduko kune yega yega ads yako nekuitsanangura inoenderana nerudzi rwechiitwa chakaitwa nemushandisi.. Semuyenzaniso, iwe unogona kusarudza kuteedzera shanduko sekutumira fomu rekutumira kana ebook remahara. Kune Ecommerce nzvimbo, unogona kutsanangura chero kutenga seshanduko. Paunenge uchinge wagadzira kodhi, unogona kutanga kutevera ads ako.

Shanduko yekutevera inosiyana pakati peGoogle Analytics neAdWords. Google Analytics inoshandisa kudzvanya-kwekupedzisira kupihwa uye inopa kiredhiti kutendeuka pakadzvanywa AdWords yekupedzisira. Pane rimwe divi, AdWords attribution inokwereta shanduko kunyangwe uine dzimwe nzira dzekudyidzana nemushandisi vasati vasvika peji rako.. Asi nzira iyi inogona kunge isina kukodzera bhizinesi rako. Saka, iwe unofanirwa kushandisa AdWords shanduko yekutevera kana uine akawanda online ekushambadzira nzira.

Kana iwe uri kutsvaga kushandisa Google Adwords yemushandirapamwe wako wekushambadzira, iwe unozofanirwa kuziva zvimwe zvekutanga nezve maitirwo azvinoita. Iwe unofanirwa kushandisa mutengo-pa-kudzvanya (CPC) kubhidha, Saiti yakanangwa kushambadzira, uye kutarisisa zvakare kuwedzera yako yekudzvanya-kuburikidza nemitengo. Kuti nditange, verenga chinyorwa ichi kuti uwane zvakakosha zveAdWords. Mushure mekuverenga chinyorwa ichi, unofanira kukwanisa kugadzira mushandirapamwe unobudirira.

Cost-per-click (CPC) kubhidha

Mutengo-pa-per-tinya kubhidha chinhu chakakosha chemushandirapamwe wePPC unoshanda. Nekudzikisa mari yako-per-click, unogona kuwedzera traffic yako uye kutendeuka mazinga. CPC inotemerwa nebhidhi yako uye neformula inotarisisa kunaka kwead, ad chinzvimbo, uye zvinofungidzirwa zvinokanganisa zvekuwedzera uye mamwe mafomati ad. Iyi nzira inobva pane zvakawanda, kusanganisira rudzi rwewebhusaiti yaunayo uye zvirimo.

CPC mabhidhi nzira akasiyana kune yega saiti. Vamwe vanoshandisa mabhidhiro emaoko nepo vamwe vachivimba nemaitiro otomatiki. Pane zvakanakira nekuipira zvese. Imwe yemabhenefiti akanyanya kukosha eotomatiki kubhidha ndeyekuti inosunungura nguva yemamwe mabasa. Zano rakanaka rinokubatsira kukwidziridza mitengo yako uye kuwana mhedzisiro yakanaka. Paunenge uchinge wamisa mushandirapamwe wako uye nekugonesa mabhidhi ako, iwe unenge uri munzira yekuwedzera kuoneka kwako uye kushandura traffic yako.

A yakaderera CPC inokutendera iwe kuti uwane mamwe mabhatani ebhajeti yako, uye nhamba yepamusoro yekudzvanya inoreva zvakawanda zvinogona kutungamira kune webhusaiti yako. Nekuisa CPC yakaderera, iwe unozogona kuwana yakakwira ROI pane nedzimwe nzira. Mutemo wakanaka wegunwe ndewekugadzirisa bhidhiyo yako pavhareji yekutengesa yaunotarisira kuita pamwedzi. Kuwanda kwaunogamuchira kutendeuka, iyo yakakwirira ROI yako.

Nemazana ezviuru zvemashoko akakosha aripo, mutengo-pa-kudzvanya kubhidha chinhu chakakosha chekubudirira kwePPC mushandirapamwe. Kunyangwe maCPC akakwira haadiwe kune yega indasitiri, mitengo yakakwira inogona kuita kuti vakwanise kutengwa. Semuyenzaniso, kana bhizinesi richipa chigadzirwa chepamusoro-soro, inogona kukwanisa kubhadhara CPC yakakwirira. Mukupesana ne, maindasitiri ane yakakwira avhareji mutengo pakudzvanya anogona kukwanisa kubhadhara yakakwira CPC nekuda kwehupenyu hwehupenyu kukosha kwevatengi..

Kuwanda kwemari yaunoshandisa pakudzvanya kunoenderana nezvakati wandei, kusanganisira yemhando yemhando uye keyword kukosha. Kana izwi rako rakakosha risingaenderane nebhizimusi rako rakanangana nemusika, chikumbiro chako chinogona kuwedzera 25 muzana kana kupfuura. A high CTR chiratidzo chimwe chekuti ad yako yakakosha. Inogona kuwedzera CPC yako uchidzikisa Avg yako. CPC. Vashambadziri veSmart PPC vanoziva kuti CPC kubhidha haisi yemazwi akakosha chete, asi musanganiswa wezvimwe zvinhu.

Kana CPC ichitsvaga Adwords, unobhadhara muparidzi imwe mari yekudzvanya kwega kwega zvichienderana nekukosha kwekushambadzira kwako. Semuyenzaniso, kana ukatenga chiuru chemadhora uye wowana kamwe chete, iwe unobhadhara mutengo wakakwira kupfuura kana ukashandisa ad network seBing. Iri zano rinokubatsira kusvika kune yakakwira nhamba yevatengi uye yakaderera mutengo-pa-kudzvanya.

Saiti yakanangwa kushambadzira

NeSaiti Targeting munzvimbo, Vashambadziri veGoogle vanokwanisa kusarudza mawebhusaiti pachaonekwa zviziviso zvavo. Kusiyana nekubhadhara-per-click advertising, Saiti Targeting inobvumira vashambadziri kunanga chaiwo zvemukati masaiti. Nepo kubhadhara-per-click advertising kwakanakira vashambadziri vanoziva chaizvo izvo vatengi vavo vari kutsvaga, inosiya mukana wemusika usina kushandiswa. Heano mamwe matipi ekuita kuti ads yako ibude pachena:

Nhanho yekutanga mukukwirisa mitengo yako yekushandura ikusarudza iyo chaiyo saiti-yakanangana nekugadzira ad kugadzira. Mashambadziro anoenderana neakasarudzika saiti zvirimo anozonyanya kushandura. Sarudza chigadziriso chakanangana nesaiti kudzivirira kuneta kwevateereri, ndipo apo vateereri vanoneta nekuona ads imwe chete yapera. Izvi zvinonyanya kukosha kana uchishambadzira kune vanhu vane yakaderera kuverenga mazinga. Ichi ndicho chikonzero kuchinja vanogadzira ad nguva dzose kunogona kubatsira.

Re-targeting

Kushandisa kutarisisa zvakare neAdwords kunogona kuita zvakanyanya. Inogona kushandiswa kukwezva vangangove vatengi kune yako webhusaiti. Facebook ine zvakawanda kupfuura 75% yevashandisi venhare, zvichiita kuti ive sarudzo yakanaka yekusimudzira kuvepo kwako pa Twitter. Pamusoro pe, unogona kutora mukana weAdwords’ mobile-hushamwari fomati yekubata kutarisisa kwevateereri vako. Nenzira iyi, unogona kuvashandura kuva vatengi. Kushandisa Facebook ne Twitter kutarisisa zvakare inzira huru yekushandisa zvakanyanya iyi ine simba yekushambadzira maitiro..

Kutarisa zvakare neAdwords kune akawanda mabhenefiti. Inokubatsira kuti ugare uchibatana nevatengi vako varipo uye usvike kune vatsva. Nekuisa Script tags pawebhusaiti yako, vanhu vakashanyira saiti yako munguva yakapfuura vachaona ads yako zvakare, kugadzira kudzokorora bhizinesi. Google zvakare inobvumidza iwe kuti ushandise zvakare kunanga neAdwords mumatanho akasiyana siyana enhau, kusanganisira Facebook, Twitter, uye YouTube.

Google Ads inoshandisa kodhi inonzi “retargeting” iyo inoshanda nebrowser yemuenzi kutumira ads. Iyo kodhi hairatidzi pawebhusaiti yevashanyi skrini, asi inotaurirana nebrowser yemushandisi. Izvo zvakakosha kuti uzive kuti wese mushandisi weinternet anogona kudzima makuki, izvo zvichaita kuti ruzivo rwekushambadzira kwepamhepo rusaite munhu. Iwo mawebhusaiti anotova neGoogle Analytics tag yakaiswa anogona kusvetuka kuwedzera iyo Google Ads yekutangisa kodhi.

Imwe nzira yekutarisa zvakare neAdwords rondedzero-yakavakirwa retargeting. Murudzi urwu rwekutarisa zvakare, vashandisi vakatoshanyira webhusaiti uye nekudzvanya kusvika kune yekumashure-kubaya yekumhara peji. Izvi zvakanangwa shambadziro zvinogona kukurudzira vashanyi kutenga kana kusimudzira kune kunyoresa. Kutarisazve neAdwords izano rakanakisa rekugadzira emhando yepamusoro inotungamira.

Pane nzira dzakawanda dzekuvandudza yako Adwords ads. Unogona kukopa uye kunama ads aripo muakaundi yako, kana kuti tarisa mabhokisi ese ari maviri kuti uchinje. Mushure mekunge wakopa nekuisa, unogona kuenzanisa kopi yako uye musoro wenyaya kune mamwe ads. Kana iyo kopi isingashande, edza kuinyora zvakare uye tarisa mitengo yako yekutendeuka. Iwe unogona kutoda kuita mamwe tweaks kune kopi, zvakare. Heano mamwe matipi ekuvandudza yako Adwords mushandirapamwe:

Mari yekudzvanya

Nepo CPC chiri chinhu chakakosha chekushambadzira online, kune dzimwe nzira dzekuchengetedza mari pasi pekutonga. Nekushandisa Google AdWords, unogona kuisa ads pane chero webhusaiti zvichibva pane chero izwi kana chirevo. Pasinei nerudzi rwebhizinesi rako, iwe unofanirwa kutarisisa kubhadharisa kweGoogle kuti udzivise kupfuura. Pazasi pane mamwe matipi anobatsira ekuti urambe uchifunga kana uchisarudza mutengo wako pakudzvanya.

Mutengo wekudzvanya kweAdwords unosiyana zvichienderana nechigadzirwa chiri kushambadzirwa. Mazhinji ekushambadzira epamhepo mapuratifomu ari auction-yakavakirwa, zvichireva kuti vashambadziri vanobhadhara zvichienderana nehuwandu hwekudzvanya kwavanoitwa. Kukwirisa vakwikwidzi’ bids, zvakanyanya mukana wekushambadzira kwavo kunoonekwa munhau feed. Kana bhizinesi rako richitsvaga yakakwira traffic, maCPC epamusoro anogona kukubatsira kuwedzera kuoneka kwako. Iwe unogona kushandisa Google Analytics kuti uone kuti ndeapi mazwi makuru ari kushandura akanakisa.

Mutengo wakakodzera pane kudzvanya unoenderana neROI yako chinangwa. Mabhizinesi mazhinji anoona chiyero cheshanu-kune-chimwe chinogamuchirika kana uchishandisa mutengo pakuona (CPI) advertising. Imwe nzira yekutarisa mutengo pane kudzvanya ndeye iyo muzana yekudzvanya kune mari. Nokuwedzera avhareji kukosha kwevatengi, CPC yako ichave yakakwirira. Chinangwa chekuwedzera kudzoka pakudyara (ROI).

Kuwedzera CPC yemushandirapamwe wako weAdwords, funga kuvandudza iyo ROI yemamwe ako ekushambadzira nzira. Kuzadzikisa chinangwa ichi kuchakubvumidza iwe kutora mukana wekudzoreredza ads pasocial media uye zvakananga kutumira. Uyezve, email inogona kushanda pamwe chete nedzimwe nzira dzako dzekutengesa, kuwedzera bhizinesi rako uye kuderedza mari. Iwe unogona kubata bhajeti rako uchiwedzera ROI yako nekushanda neMutengi Kuwana Mutengo. Saka, wakamirira chii?

Mutengo pakutenga

CPA, kana mari yekutenga, inoyera mutengo wakakwana wekutora mutengi. Chiitiko chekushandura chinogona kunge chiri kutenga, kutumira fomu, application download, kana kukumbira callback. Mutengo pakutenga unowanzoshandiswa kuyera kushanda kwesocial media, email marketing, uye yakabhadharwa kushambadzira. Nepo SEO isina mitengo yakananga yekushambadzira, zvinokwanisika kuwana pfungwa iri nani yekubudirira kweemail kushambadzira nekuverenga iyo CPA pane chiito.

Nepo CPA yakakosha kune chero mushandirapamwe wekushambadzira, zvakaoma kuenzanisa nechiyero chakajairwa. Inosiyana zvakanyanya zvichienderana nechigadzirwa, industry, uye mutengo. Iyo yakaderera mutengo pakutenga, zviri nani yako ad campaign iri. Kuti uverenge yako CPA, unofanira kuverenga akati wandei metrics, kusanganisira iyo bounce rate uye kushanya kwakasiyana. Kana CPA yako yakakwirira, nzira yako yekutengesa ingada kugadziriswa.

Iwe unogona zvakare kuverenga CPA yemabhizinesi asina zvigadzirwa kana masevhisi. Aya mabhizinesi anogona kutevera shanduko, zvakadai sekuzadza fomu uye kusaina demo, kushandisa mafomu. Zvisinei, hapana mwero wekuona mutengo wakakodzera pakutenga, sezvo bhizinesi rega rega repamhepo rine zvigadzirwa zvakasiyana, mitengo, miganho, mari yekushandisa, uye ad campaigns. Nzira yakanakisa yekuverenga CPA ndeyekutevera kuti vangani shanduko inogadzira yako ad campaign.

CPA inzira yakajairika yekutevera kubudirira mune yekutsvaga injini yekutengesa. Inobatsira kuona kuti imarii yaunoshandisa kuwana mutengi mutsva. Iyo CPA inowanzoverengerwa kutendeuka kwekutanga, senge fomu kusaina kana kunyoreswa kwedemo. Iwe unogona zvakare kutevedzera uye kuyera kushanda kweads yako uye kuona kuti imarii yavanodhura kuwana. Kunyanya kutendeuka kwaunowana, zvishoma zvauchabhadhara mukufamba kwenguva.

Chiyero chekushandura

Kana iwe uri kutsvaga kuwedzera shanduko yako paAdwords, pane zvimwe zvinhu zvaunofanira kuita kuti uvandudze. Chekutanga, unofanirwa kunzwisisa kuti kutendeuka chii. Shanduko yehuwandu muGoogle Adwords ndiyo muzana yevashanyi vanodzvanya pane yako ad vobva vashandura. Kutendeuka uku kunogona kuva chero chinhu kubva 10% ku 30%. The best conversion rate is three to five times above the industry average. Kuti uwedzere kutendeuka kwako, iwe unofanirwa kuyedza nezvipo zvakasiyana uye kuyedza kuyerera kwewebhusaiti yako. Izvi zvichakubatsira kuti unzwisise zviri kushanda uye zvisingabatsiri. Uyezve, unogona kutora mukana wekutengesazve kutorazve vashanyi vakaratidza kufarira zvigadzirwa zvako.

Kazhinji, mushambadzi wese anofanira kuvavarira chiyero chekushandura chingangoita 2.00%. Izvi zvinoreva kuti kune wese 100 vashanyi vewebhusaiti, vaviri vanofanira kuzadza fomu rekuonana navo. Kumakambani eB2B, chiyero ichi chinofanira kunge chiri pamusoro pemaviri. Kune e-commerce webhusaiti, inofanira kuva maodha maviri pazana vashanyi. Zvisinei, pane mamwe mamiriro ezvinhu apo mushanyi asingazadzi fomu, asi kutendeuka kunofanira kuramba kuchiverengwa. Pasinei nenyaya, chiyero chekushandura chepamusoro paAdwords chichawedzera bhizinesi rako uye kuwedzera ROI yako.

Chimwe chinhu chakakosha mukuvandudza chiyero chekushandura ndechekutarisa kune vatengi vako vakanaka. Nokuisa pfungwa pavateereri vakakodzera, iwe unozogona kubata pasi peiyo funnel traffic yauri kutsvaga. Kunyange zvazvo vashambadziri vakawanda vachipedza mari yakawanda pakushambadzira, chikamu chidiki chete muzana chinotendeutsa. Kana iwe uchitarisa kune vateereri vakakodzera, iwe unogona kuwedzera mari yako uye kuderedza mari yako. Kana uine vatengi vakakodzera, chiyero chako chekushandura chichakwira zvakanyanya!

Keyword research

Kana iwe uchida kuti mushandirapamwe wako wekushambadzira ushande sezvinobvira, zvakakosha kuti unzwisise kukosha kwekutsvaga kwemazwi makuru. Kusarudzwa kwemazwi asina kunaka kunopedza nguva yako nesimba, sevanhu vanoitsvaga havangaite kunge vachitsvaga chigadzirwa chako. Kushandisa yakatarwa seti yemazwi akakosha kunoita kuti iwe usvike kune chako chinangwa chevateereri. Heano mamwe matipi ekuita yako kiyi yekutsvagisa maitiro nyore. – Dzidza nezve buyer persona. Mutengi persona iboka remazwi akakosha anoratidza zvakafanana kutsvaga chinangwa. Inogona kukubatsira kunanga vateereri chaivo, uye kugadzira zvemukati zvinoenderana.

– Ziva vateereri vako. Keyword research inokupa iwe nzwisiso yaunoda kuti uone zvido zvevateereri vako. Inokubatsirawo kuziva kuti ndeapi mazwi akakosha anonyanya kukosha kune webhusaiti yako, uye izvo zvinonyanya kukwikwidza. Ruzivo urwu runogona kubatsira kune yako yemukati zano uye yako yese yekushambadzira zano. Kazhinji, vanhu vanotsvaga mhinduro online, uye kushandisa mazwi akakosha anogona kukubatsira kunanga vateereri chaivo. Izvo zvakanyanya kunangwa zvemukati mako, iyo traffic yakawanda iwe yaungatarisira kuwana.

– Ziva makwikwi ako. Kushandisa keyword research tools, unogona kuona kuti vakwikwidzi vako vari kunanga chii uye kuti vari kukwikwidza sei. Ita shuwa kuti unosarudza mazwi akakosha asina kunyanya kukwikwidza kana akawandisa. Sarudza niches ine yakakwira traffic volume. Mazwi akakodzera anokwezva nhamba yepamusoro yevanhu. Pakupedzisira, enzanisa mazwi ako makuru kune vakwikwidzi vako’ zvemukati uye chinzvimbo. Paunenge uine pfungwa yakajeka yezvido zvevateereri vako, unogona kutanga kunyora zvemukati kuzadzisa izvo zvinodiwa.

Kugadzira ad inogombedzera

Kugadzira kushambadzira kwakanaka kwakakosha kana iwe uchida kuti bhizinesi rako rive rakasiyana nemamwe. Kushambadza kwakanaka kunofanirwa kuve kwakakodzera uye kunosiyana-siyana, uye pindura mubvunzo ungangove nemuverengi nezvechigadzirwa chako kana sevhisi. Kugadzira ad kuri nyore uye kunonetsa, nekuti nyika yedhijitari ine nhungamiro dzakawanda uye maturusi. Hezvino zvinhu zvinomwe zvekuchengeta mupfungwa paunenge uchigadzira kushambadzira kwakabudirira:

Shandisa mazwi ane simba – aya ndiwo mazwi akakosha anokwevera muverengi mukati uye anomutsa kufarira kwavo. Kushandisa izwi “iwe” mushambadziro yako ndiyo imwe yenzira dzinoshanda dzekuti vateereri vako vatarise. Vanhu vanopindura zvakanaka kune ad kopi inotarisa pavari, pane bhizinesi rako. The “iwe” mune yako ad kopi inotarisa mutengi pamunhu ari kuverenga ad, uye nokudaro vanowedzera mukana wekuti vadzvanye pairi.

Paunenge uchigadzira yako ad kopi, yeuka kunyora musoro wenyaya unogombedzera, iyo inotsanangura kuti chigadzirwa chako kana sevhisi chii uye inosanganisira izwi repamusoro-vhoriyamu kubva kuboka rako rekushambadza. Izvi zvichabatsira yako keyword mhando zvibodzwa. Kana uine akawanda keywords mugroup, usanzwe uchisungirwa kunyora akasiyana ad zvinyorwa kune yega yega. Pane kudaro, funga kuti iro dingindira reboka rekushambadza chii, uye nyora zvinyorwa zvakatenderedza mazwi makuru anoita seanonyanya kukosha kuboka rekushambadzira.

Kana iwe uri mutsva kuAdwords, iyi inokurumidza giredhi ichavhara izvo zvekutanga: Keyword research, Marudzi emushandirapamwe, CPC mabhidhi, uye Negative keywords. Mushure mekuverenga chinyorwa ichi, iwe unenge wakagadzirira kuvhura yako yekutanga AdWords mushandirapamwe! Ramba uchiverenga kuti uwane mazano uye mazano ekuti ungaita sei kuti mushandirapamwe wako ubudirire. Uchava nechivimbo chakawanda kupfuura kare! Saka tanga! Uye usakanganwe kutarisa mamwe maAdwords madhairekitori uye maitiro-ezvinyorwa kune mamwe matipi uye matipi..

Keyword research

Imwe yedzakanakisa nzira dzekuwana akakosha mazwi ndeye kushandisa chishandiso chakadai seBing's keyword tool. Bing ndiyo yechipiri pakukura injini yekutsvaga munyika, processing over 12,000 mamiriyoni ekutsvaga mwedzi wega wega. Ichi chishandiso chinokupa rondedzero yemazwi akakosha mazano anoenderana neako akasarudzwa mazwi. Shandisa zvinyorwa izvi kugadzira zvinyorwa, kuwedzera mikana yako yekukwezva vashanyi vatsva. Iwe unogona zvakare kushandisa zvinyorwa izvi kugadzira zvinyorwa zvitsva, senge blog post kana vhidhiyo.

Keyword research ndiyo maitiro ekuona mazwi akakosha anoshandiswa nevanhu kutsvaga zvigadzirwa kana masevhisi ako. Nekuita izvi, iwe uchadzidza nezve nyaya dzinofarirwa uye kuti ndedzipi mhando dzemukati dziri kutsvagwa nevanhu. Kuziva kuti ndeapi mazwi akakosha anozivikanwa pakati pevateereri vako anozokubatsira kuona kuti ndeapi marudzi ezvinyorwa zvekugadzira. Paunenge uine yako rondedzero yemazwi akakosha, unogona kunanga aya mazwi akakosha ne ad copywriting, social media marketing, nemamwe mazano.

Paunenge uchitsvaga mazwi makuru, iwe unozoda kutarisa kune izvo zvakanyanya kujeka kupfuura zvakajairika. Chikonzero chiri nyore: kana keyword yakakura, hazvibviri kusvika kune vateereri vako. Kana ukashandisa generalized keywords, iwe unogona kutambisa nguva nemari. Broad keywords, pane rimwe divi, haizounzi traffic yakawanda. Paunowana chaiwo mazwi makuru, kuvapo kwako paIndaneti kuchabudirira. Yakanyatsogadzirwa keyword list ichakutendera kuti utarise kune chaivo vateereri nechaiyo yemukati.

Kune akati wandei emahara uye ekutanga keyword maturusi anogona kukubatsira nekutsvaga kwako kweakananga mazwi. Moz's Keyword Explorer ndechimwe chishandiso chakadaro, uye inopa emahara uye premium shanduro. Ongororo yaLarry Kim yeMoz's Keyword Explorer inogona kukupa pfungwa yekuti Moz's Keyword Explorer inobatsira sei.. SEMrush imwe yakanaka keyword chishandiso ine yemahara uye yakabhadharwa vhezheni. Unogona kuedza ose ari maviri usati waita sarudzo yekupedzisira.

Campaign type

Pane nzira dzakawanda dzekuwedzera bhajeti yako yekushambadzira kuburikidza nekushandiswa kweakasiyana Campaign marudzi anowanikwa muAdwords.. Kana mutsvagiri achinyora izwi rekare, injini yekutsvaga inokurudzira Morphe mabhurashi kumushandisi. Mhando iyi yekutsvaga yakanakira mabhureki ane ruzivo rwemhando yepamusoro, nekuti chinangwa ndechekuti mutsvaga ave mutengi. Nepo mibairo yerudzi urwu yemushandirapamwe yakakura, hazvisi nyore kushandura avo vanotsvaga kuva vatengi. Semuyenzaniso, kana mumwe munhu achitsvaga “Morphe brushes,” shambadziro ichabuda yemabhurashi eMorphe anotengeswa zvakanyanya. Izvo zvinogona kutaurwa nezve eyeshadow palettes.

Imwe mhando yemushandirapamwe ndeyemushandirapamwe wemamiriro ezvinhu, iyo inoisa ads yako pamawebhusaiti akafanana. Iyi mhando yemushandirapamwe inonyanya kubatsira kumabhizinesi emuno. Rudzi urwu rwekushambadzira runotaridza ruzivo rwebhizinesi rakakodzera nenzira yemifananidzo inopindirana. Iwe unogona kusarudza kwaunonongedza uye kuti unoda kuti ads ako aite kwenguva yakareba sei. Rudzi urwu rwekushambadzira runogona kuwedzera kuratidzwa kwechigadzirwa chako uye kuwedzera kushanda kwekutengesazve. Kana iwe uchimhanyisa infographic campaign, ads ako achaiswa pamawebhusaiti akafanana.

Kune dzimwe nzira dzekusimudzira kushanda kweAdwords yako mushandirapamwe. Mushandirapamwe wekutsvaga wemhando unogona kukubatsira kuwana nzwisiso yakakosha mune izvo vateereri vako vari kutsvaga. Mazita ekutsvaga macampaign anogona zvakare kukubatsira iwe kugadzira inotungamira uye yepamusoro-funnel zvinangwa. Semuyenzaniso, unogona kumhanyisa ad yewebhusaiti yebhizinesi rako, uye wobva washandisa iyo URL yepeji yekumhara kutyaira yakawanda traffic. Iyi inzira yakanaka yekukwezva vashanyi vatsva uye kuwedzera chiyero chako chekushandura.

CPC mutengo

Iwe unogona kunge uchinetseka kuti ungadzikisa sei CPC yako bhidhi yeAdwords kuti uwedzere purofiti. Kunyange iyi ndiyo nzira iri pachena yekuita kudaro, inongova imwe chete yezvakawanda zvingasarudzwa. Iwe unofanirwawo kufunga nezvekudzikisa zvimwe zvikamu zvedanidziro yako. Kushandisa Pathvisit ndeyese-mu-imwe yekushambadzira chishandiso chinogona kuteedzera mafoni, shandura vashanyi vakawanda, uye kugadzira mishumo yekushambadzira. Nekudzikisa yako CPC bhidhi, iwe unogona kuwedzera mikana yako yekuona yakakwira ROI uye kushomeka kwekushambadzira.

Zvichienderana nebhajeti yako, iwe unogona kuseta yakanyanya CPC bhidhi yezwi rega rega kana ad boka. Iwe unogona kugadzirisa mabhidhi ako pachako, kana kushandisa otomatiki kubhidha sarudzo. Manual kubhidha inobvumidza iwe kuseta iyo yakanyanya mari yaunoda kushandisa pane rimwe kiyi izwi kana ad boka. Izvi zvinokutendera kuti utore bhajeti rako uye uwane mamwe hunyanzvi nekushambadzira kwako ROI uye zvinangwa zvebhizinesi.. Pane zvakati wandei zvakanakira kushandisa manyorerwo kubhidha.

Nepo vazhinji vashandisi veAdWords vachishandisa CPC kubhidha kumacampaign avo, iwe unogona zvakare kufunga nezve kushandisa imwe nzira – CPM. Nepo CPC kubhidha ndiko kugadzika kugadzika kwePPC mushandirapamwe, CPM ndiyo yakanakisa sarudzo kana iwe uchida kuti kushambadzira kwako kuonekwe pamapeji epamusoro einjini dzekutsvaga. Kana zvasvika pakudzora mari, CPC ndiyo yekutanga metric. Ichasiyana kune akasiyana mishandirapamwe uye ads.

Sezvakaita chero imwe nzira yekushambadzira, bhajeti yezuva nezuva yakakosha. Kana usati wamboshambadza online kare, kekutanga Google Adwords mushandirapamwe inofanira kutanga mu $20 – $50 range, uye ipapo gadzirisa sezvinodiwa. Sezvaunoramba uchitarisa zvabuda, unogona kuchinja bhajeti yako chero nguva. Kushandisa Google AdWord Zvishandiso kunogona kukubatsira kugadzirisa bhajeti yako yemazuva ese kuti ukwidze mishandirapamwe yako. Kana iwe uine chero chinonetsa kugadzirisa bhidhi yako, Google AdWords Grader ndiyo yakanakisa chishandiso chekukubatsira kuita sarudzo dzakanakisa dzebhizinesi rako.

Negative keywords

Imwe nzira yekuwedzera kukosha kwekushambadzira kwako ndeyekusanganisira mazwi asina kunaka mumishandirapamwe yako yePPC. Aya makiyi mazwi haangozvibatanidza nemubvunzo mumwechete. Anofanira kusanganisira mazwi anoreva zvakafanana, shanduro imwe uye yakawanda, uye kumwe kusiyanisa kwezwi. Semuyenzaniso, kana uri kuyedza kuisa chinzvimbo “gomo,” yako yakashata keyword campaign inofanirawo kusanganisira misiyano yakadai segomo negomo. Zvisinei, mazwi asina kunaka haashande otomatiki nenzira imwechete nekutsvaga mishandirapamwe, saka iva nechokwadi chekuyedza akati wandei maitiro.

Kuti uwane zvakanyanya kubva muchirongwa ichi, iwe unofanirwa kuziva kuti ndeapi mazwi ari kunyorwa nevanhu muinjini yekutsvaga uye ndeapi asina basa kune bhizinesi rako. Chirevo cheKutsvaga Mutsvakiridzo muAdwords chinokuzivisa iwe kuti ndeapi mazwi ari kunyorerwa nevanhu vasati vasvika pawebhusaiti yako.. Kana wangoziva kuti ndeapi makiyi mazwi akashata vashanyi vako vari kunyora mubhokisi rekutsvaga, iwe unogona ipapo kusarudza kuvabatanidza mumushandirapamwe wako wekushambadzira.

Nokushandisa mazwi asina kunaka, unogona kuvandudza chinangwa chako chekutsvaga nekusabatanidza mazwi ekutsvaga asina basa. Unogonawo kusabvisa ad text ye “matombo matsvuku” kana zvimwe zvakafanana. Mhedzisiro yese yekushandisa mazwi asina kunaka ndeyekudonhedza pasi kune chako chinangwa chevateereri uye kuwedzera kudzoka kwako pakudyara. Dzidza maitiro ekuashandisa muAdWords nekuverenga chinyorwa ichi. Iwe uchaona maitiro asina kunaka mazwi anogona kuwedzera purofiti yako mumavhiki mashoma.

Kushandisa mazwi asina kunaka muAdwords hakungonatsiridza kushambadzira kwako chete, asi ivo zvakare vanokuchengetera mari nekudzikisa mutengo wako pakudzvanya (CPC). Nekudzikisa nhamba yevasina kutendeutsa mabhatani, iwe uchachengetedza mari yaunogona kuisa kune mamwe macampaign anoshanda. Asi bhenefiti huru yekushandisa zvisina kunaka mazwi ndeyekuti ivo vanozokubatsira iwe kuvandudza yako shanduko mazinga uye kuderedza bounce mitengo..

Kungwara kwemakwikwi

Mabhenefiti ehungwaru hwemakwikwi ebhizinesi rako anoenda kure kupfuura kungonzwisisa vakwikwidzi vako. Inokubatsira kuona yavo yakasarudzika yekutengesa chirevo, vatereri vakanangwa, zvirongwa zvemitengo, nezvimwe. Kungwara kwemakwikwi kunokubatsira kuita sarudzo dzinofambiswa nedata dzinogona kugadzira kushambadzira kwako, mishandirapamwe, uye nzvimbo dzekutengesa dzinoshanda zvakanyanya. Aya manzwisisiro anogona kukubatsira kuvandudza kunaka kwezviziviso zvako uye mishandirapamwe yekushambadzira, pamwe nekuona mikana mitsva uye kutyisidzira kunogona kuwedzera purofiti yako. Ngatitarisei mimwe mienzaniso yehungwaru hwemakwikwi.

Kuwana hungwaru hwemakwikwi zvinoreva kuziva vakwikwidzi vako’ mazano anokosha, maitiro avanoita kushambadzira, uye ndeapi maitiro avanoshandisa kuwedzera mitsetse yavo yepasi. With over 4.9 mabhiriyoni vanoshandisa internet, kugara nhanho imwe pamberi pemakwikwi ako kwakakosha pakubudirira kwebhizinesi. Maererano neCrayon's 'State of Market Intelligence,’ 77% emabhizinesi anodudza hungwaru hwemakwikwi sechinhu chakakosha mukuhwina chikamu chemusika. Kungwara kwemakwikwi kunobatsirawo kune mhando dziri kutsvaga kuwedzera mari nekukurumidza sezvinobvira.

Imwe nzira yekuunganidza huchenjeri hwemakwikwi kune yako Adwords mushandirapamwe ndeyekutarisa makwikwi ako. Chishandiso chakanaka chehungwaru chinokutendera kuti uenzanise izvo zviri kugoverwa nevakwikwidzi vako uye zvichakuzivisa kana zvitsva zvaburitswa.. Semuyenzaniso, BuzzSumo yakanakisa mukwikwidzi yekutsvaga chishandiso, sezvo zvichizokubatsira kuona kuti ndeapi marudzi ezvinyorwa zviri kushandiswa nevakwikwidzi vako kusvika kune vatengi. Ichi chishandiso chehungwaru chemakwikwi chinovimbwa nemakambani akaita seHubSpot, Expedia, uye Telegraph. Inogona kukubatsira kuti uone kuti vakwikwidzi vanoshandisa sei zvirimo kugadzira traffic uye shanduko.

Yepamusoro inokwikwidza landscape spreadsheet ichange iine ruzivo nezve metrics ega ega, mazita emakambani, branded ads, uye asiri ma-branded ads. Inofanirawo kunge iine mamwe ma tabo anovhara akakosha mazwi, ads, mapeji ekumhara, nezvimwe. Kana iwe uchitsvaga chaiwo vakwikwidzi vari kuita bvunzo, unogona kudhiraivha pasi kuti uone kuti ndeipi yemashambadziro avo uye mapeji ekumhara ari kuita nemazvo. Unogona kutanga kuenzanisa mhinduro dzako nedzavo. Kana uri kushandisa Adwords yePPC, iwe uchava nemupendero pamusoro pevakwikwidzi vako kana uchiziva zvauri kuita.

Pane nzira dzakasiyana dzekumisa yako Adwords account. Zvichienderana nezvinangwa zvako, unogona kushandisa chimwe chezvivakwa zvinotevera: Chinangwa chemushandirapamwe, Bidding system, uye Mutengo. Kupatsanura kuyedzwa zvakare sarudzo. Kana wangogadzira iyo yakanakisa fomati yemushandirapamwe wako, inguva yekuona kuti ungashandisa sei bhajeti yako yekushambadzira. Pazasi pane mamwe matipi ekukubatsira kuti utange. Kugadzira mishandirapamwe inoshanda zvakanyanya, verenga gwara iri.

Mutengo

Mutengo weAdwords unosiyana zvichienderana nekusiyana kwakasiyana. Avhareji mari yakapoteredza $1 ku $5 nekudzvanya, nepo mitengo yeDisplay Network iri pasi zvakanyanya. Mamwe mazwi makuru anodhura kupfuura mamwe, uye kukwikwidzana mukati memusika kunokanganisawo mutengo. Iwo anonyanya kukosha eAdwords keywords anowanzo kudhura kupfuura avhareji, uye kazhinji ndevemisika ine makwikwi, semaindasitiri ezvemitemo neinishuwarenzi. Zvisinei, kunyange nemari yakakwirira, Adwords ichiri nzira yakanaka yekutengesa bhizinesi rako online.

Kunyangwe CPC isingapi nzwisiso yakawanda pachayo, inzvimbo huru yekutanga yekunzwisisa mutengo weAdwords. Imwe metric inobatsira ndeye CPM, kana mutengo-pa-chiuru zvinoonekwa. Iyi metric inokupa iwe pfungwa yehuwandu hwaunoshandisa pakushambadzira, uye inobatsira kune ese CPC neCPM mishandirapamwe. Zviratidziro zvemhando yakakosha mukutanga mushandirapamwe wenguva refu wekushambadzira.

Mutengo weAdwords ihuwandu hwemutengo wako pakudzvanya (CPC) uye mutengo pachuru pazvinoonekwa (CPM). Mari iyi haisanganisi imwe mari, senge yako webhusaiti webhusaiti, asi inomiririra bhajeti yako yese. Kuisa bhajeti yezuva nezuva uye yakanyanya kubhidha inogona kukubatsira kudzora mutengo wako. Iwe unogona zvakare kuseta mabhidhi pakiyi yezwi kana ad boka level. Mamwe mametric anobatsira ekutarisa anosanganisira pakati penzvimbo, iyo inokuudza kuti ad yako inomira sei pakati pemamwe ads. Kana iwe usina chokwadi nezve nzira yekuseta mabhidhi ako, unogona kushandisa Auction insights kuti uone kuti vamwe vashambadziri vari kubhadhara marii.

Mukuwedzera kune bhajeti yako, yako yemhando yepamusoro inokanganisawo mutengo weAdwords. Google inoverengera mutengo weAdwords campaign zvichienderana nehuwandu hwevashambadziri vane ads yerimwe keyword. Iyo yepamusoro yako yemhando yekuyera, iyo yakaderera mutengo pakudzvanya kuchava. Pane rimwe divi, kana chiyero chako chemhando chakashata, iwe uchabhadhara yakawanda kupfuura makwikwi ako. Saka, zvakakosha kuti unzwisise bhajeti yako yeAdwords kuitira kuti ugare mukati maro uye uone migumisiro yakanaka.

Bidding system

Shanduko kudhidhiyo system uye yekufananidza system muAdwords vane vakawanda vatsoropodzi vanonyomba kuGoogle. Kare, mushambadzi wehotera anogona kutenga pashoko “hotel,” kuve nechokwadi chekuti kushambadzira kwake kwaizobuda pamusoro peSERPs. Zvaireva zvakare kuti kushambadzira kwavo kwaizoonekwa mumitsara ine izwi “hotel.” Izvi zvaizivikanwa sekuti Broad match. Asi zvino, neshanduko dzeGoogle, maitiro maviri aya haasisiri akaparadzana kudaro.

Pane akati wandei mazano anowanikwa ekuwedzera kudzvanya kwako mukati mebhajeti. Aya mazano akakwana kana iwe uchida kukwidziridza chiyero chako chekushandura uye kuwana huwandu hwakawanda. Asi ziva kuti mhando yega yega yekubhidha zano ine mabhenefiti ayo. Akanyorwa pazasi ndiwo matatu makuru marudzi emabhidhi masisitimu uye zvakanakira zvawo. Kana iwe uri mutsva kuAdwords, yako yakanakisa sarudzo ndeyekuyedza iyo Maximize Shanduko zano, iyo inogadzirisa otomatiki mabhidhi kuti awedzere shanduko.

Mano otomatiki ebhidhi anobvisa fungidziro kubva mukushambadza kunobhadharwa, asi iwe unogona kuwana mhinduro dziri nani nemaitiro emaoko. Bhadhi imari yaunoda kubhadhara kune chaiyo kiyi kiyi. Asi ramba uchifunga kuti bhidhiyo haitarise chinzvimbo chako; Google haidi kupa nzvimbo yepamusoro kune mumwe munhu anoshandisa mari yakawanda pane keyword. Ndosaka uchifanira kuverenga nezve auctioning system usati waishandisa.

Manual bhidhiri inobvumidza iwe kudzora iyo yebhidhi yemari kune yega yega ad. Iwe unogona kushandisa iyo Bidding System kucheka bhajeti yako kana ads ikasaita zvakanaka. Semuyenzaniso, kana chigadzirwa chako chakakurumbira, ungangoda kushandisa machisi akatambanuka pane kuenderana chaiko. Broad match ndiyo iri nani sarudzo yekutsvaga general, asi zvichakudhura zvishoma. Neimwe nzira, unogona kusarudza chaiwo machisa kana mutsara wezvirevo.

Chinangwa chemushandirapamwe

Pane nzira dzakati wandei dzekumisa chinangwa chemushandirapamwe muGoogle Adwords. Iwe unogona kuseta bhajeti yezuva nezuva, izvo zvakaenzana nemari yako yepamwedzi yemushandirapamwe. Zvadaro, govana nhamba iyoyo nenhamba yamazuva pamwedzi. Paunenge wasarudza bhajeti yako yezuva nezuva, iwe unogona kuseta yako yekubhidha nzira zvinoenderana. Pamusoro pe, Zvinangwa zvemushandirapamwe zvinogona kuisirwa mhando dzakasiyana dzetraffic. Zvichienderana nezvinangwa zvemushandirapamwe wako, unogona kusarudza kunanga chero nzvimbo chaidzo kana vateereri chaivo.

Chinangwa chedanidziro ndicho chinhu chakakosha chedanidziro yese. Chinangwa chinofanira kutsanangura zvakajeka zvinoda kuchinjwa kuitira kuti mushandirapamwe ubudirire. Inofanira kuva pfupi sezvinobvira, uye zvinofanira kunyorwa nenzira inoita kuti vose vanobatanidzwa mumushandirapamwe vazvinzwisise. Chinangwa chinofanirawo kuva chakananga, zvinogoneka, uye ichokwadi. Izvi zvinobatsira pakuona zviwanikwa zvinodiwa kuti chinangwa ichocho chizadziswe. Kushandisa dzidziso dzekuchinja, unogona kuseta zvinangwa zvinogoneka zvedanidziro yako.

Split test ads

Pane matanho maviri ekutanga ekuparadzanisa-kuyedza ads ako muGoogle's Adwords. Chekutanga, iwe unofanirwa kugadzira maviri akasiyana ads uye woaisa muboka rako rekushambadza. Zvadaro, iwe uchada kudzvanya pane imwe neimwe kuti uone kuti ndeipi inoita zvirinani. Unogona kuona kuti ndeipi vhezheni yako ad inoshanda zvakanyanya. Kuita kuti kupatsanura-yedzo ishande sezvinobvira, tevera matanho ari pasi apa.

Gadzira maviri akasiyana ad seti uye isa bhajeti kune yega yega ad. Imwe shambadziro inodhura zvishoma, nepo imwe yacho ichizodhura yakawanda. Kuti uone bhajeti yako yekushambadzira, unogona kushandisa mushandirapamwe bhajeti Calculator. Nekuti kupatsanura bvunzo kunodhura, unopedzisira warasikirwa neimwe mari, asi iwe zvakare unozoziva kana ako ad seti ari kushanda. Kana iwo maviri ad seti akafanana, ita chokwadi chekugadzirisa bhajeti yako zvinoenderana.

Mushure mekunge wasarudza mapoka maviri ad, sarudza iyo inogona kuburitsa huwandu hwepamusoro hwekudzvanya. Google ichakuudza kuti ndeipi inobudirira. Kana ad yako yekutanga ikawana zvakanyanya kudzvanya, ipapo chiratidzo chakanaka. Asi yechipiri ad boka ine yakaderera-kuburikidza mwero. Iwe unozoda kudzikisa bhidhi yako kana iwe uchitarisira kuona iyo yepamusoro CTR kubva kune rimwe ad boka. Nenzira iyi, unogona kuyedza kukanganisa kweads yako pakushandura kwako.

Imwe nzira yekuparadzanisa-kuyedza Facebook ads ndeye kugadzirisa yako iripo mushandirapamwe. Kuita izvi, gadzirisa ako ad seti uye sarudza Split bhatani. Facebook ichagadzira otomatiki ad seti ine shanduko uye inodzosera yekutanga. Muedzo wekupatsanura uchaita kusvika waronga kuti umire. Kana bvunzo yako yekupatsanura yakabudirira, unofanira kuenderera mberi nemushandirapamwe nemigumisiro yebvunzo yako. Iwe unogona kuda kupatsanura ads kuita maviri kana kunyange matatu akasiyana mishandirapamwe.

ROI

Kushambadzira kweinjini yekutsvaga inzira inodhura yekusvika kune tarisiro chaiyo panguva chaiyo. Inopawo mamwe ekutevera, kukubvumira kuti uone kuti ndeapi ads kana mazwi ekutsvaga akaguma nekutengesa. Zvisinei, vatengesi vanofanirwa kuziva maitiro ekuwedzera ROI nekusarudza iwo akakosha mazwi, kugovera bhajeti rakakodzera uye nzira dzekugadzirisa sezvinodiwa. Ichi chinyorwa chinokurukura zvimwe zvakakosha zvekuchengeta mupfungwa kuti uwedzere ROI neAdwords. Verenga kuti udzidze zvakawanda.

Paunenge uchiverenga ROI yeAdwords, zvakakosha kuyeuka kuti kudzvanya kwewebhusaiti hakuwanzo kushandura mukutengesa. Iwe unozofanirwa kuteedzera shanduko kuti uverenge iyo ROI yeAdwords. Izvi zvinogona kuitwa kuburikidza nefoni inotungamira, pamwe chete nekuronda kusvika mushanyi asvika pakupedzisira “Waita hako” peji. Sezvakaita chero mushandirapamwe wekushambadzira, iyo ROI ichaenderana nekuti vangani vashanyi vako ads vanotyaira kune yako webhusaiti. Kuita izvi, iwe unofanirwa kusarudza mazwi akakosha nechinangwa chekutenga.

Kuvandudza ROI yako yeAdwords, funga nezvekuwedzera kune ako ads. Kushandisa mapeji ekumhara ekuwedzera kuchakubatsira kukwezva vashanyi vanotariswa. Kuwedzera kune keyword kuwedzera, iwe unogona zvakare kushandisa callouts kana nzvimbo yekuwedzera. Iyo yekupedzisira inowedzera bhatani rekufona bhatani kune yako webhusaiti. Iwe unogona zvakare kushandisa wongororo uye saiti zvinongedzo kutungamira vanhu kumapeji ane hukama. Iwe unofanirwa kuyedza sarudzo dzakasiyana usati wagadzirisa pane dzakakodzera. Kana iwe uchida kuwedzera ROI, ita chokwadi chekuyedza zvese.

Google Analytics inokutendera kuti utege otomatiki Adwords mishandirapamwe ne auto-tagging. Mishumo inokuratidza ROI yeAdwords mishandirapamwe. Iwe unofanirwawo kuendesa data rako remutengo kubva kune akabhadharwa ekushambadzira masevhisi kuGoogle Analytics kuti utarise maitiro avo. Kuita izvi kuchakubatsira kutarisa mari yako yekushambadzira, mari uye ROI. Ruzivo urwu ruchakubvumidza iwe kuita sarudzo dziri nani pane kwekuisa mari yako. Uye aya angori mavambo. Iwe unogona kutevedzera zviri nyore ROI yeAdwords nekutevera iyi nhungamiro.

Paunenge uchigadzira mushandirapamwe wako, Google ichakugadzirirai mapoka ezviziviso. Izvi zvichaita kuti kutonga ads kuve nyore. Boka rega rega rekushambadza rine ad imwe, izwi rimwe chete kana akati wandei, uye kungave kuenderana kwakafara kana chirevo chechirevo. Google inoisa izwi rako rakakosha kumutambo wakakura kuitira kuti vashandisi vanyore mumazwi ako akakosha chero kupi. Kazhinji, izvi zvinoshanda kuva mutambo wakanaka. Unobva wada kugadzirisa mutengo wega wega, mutengo pa fungidziro, uye mutengo wekutenga kuti uenderane nebhajeti yako uye zvinangwa.

Mari yekudzvanya

Mutengo wakakodzera pakudzvanya kweAdwords unotemwa nekuona yako ROI yaunoda. Kumabhizinesi mazhinji, masendi mashanu pane kudzvanya anokwana. Imwe nzira yekuratidza izvi mutengo pakutenga, kana 20% yemari. Kuwedzera ROI, funga kutengesa-kutengesa vatengi vako varipo kuti uwedzere kukosha kweavhareji yekutengesa kwega kwega. Kuti uone nzira yekunanga CPC yako, shandisa chati yekutendeuka iri pazasi. Kushandisa chati iyi, iwe unogona kusarudza kuti ndeipi yekubhadhara kune yega yega kiyi uye ad.

Nzira inonyanya kushanda yekudzikisa CPC yako ndeyekunongedza mazwi akareba-muswe. Aya mazwi akakosha ane yakaderera vhoriyamu yekutsvaga uye haadiki kukwezva tsvaga zvisina basa. Aya mazwi akakosha zvakare anowanzo kuve neakakwira Quality Score, chinova chinoratidza kukosha uye mutengo wakaderera pane kudzvanya. Adwords CPC yakavakirwa paindasitiri yauri uye mazinga emakwikwi. Kunyanya kukwikwidza indasitiri yako, yakakwira CPC.

Pane nzira dzinoverengeka dzekuseta maCPC akawanda, kusanganisira otomatiki uye manyorerwo kubhidha. Manual cost-per-click kubhidha ndiyo yakajairika mhando yeCPC. Iyo nzira yemanyorero inosanganisira kugadzirisa iyo yakanyanya CPC nemaoko, nepo otomatiki kubhidha inoshandisa software inogadzirisa otomatiki iyo yakanyanya CPC iwe. Kana iwe usina chokwadi chekuti ndeipi nzira yakakodzera bhizinesi rako, Google inopa mamwe mazano. Asi chero waunosarudza, unofanirwa kutevedzera kurudziro kubva kune yako Google-certified agency.

Pay-per-click advertising yakavakirwa pane auction system. Sezvo muparidzi anonyora muripo-pa-kudzvanya mitengo, vashambadzi vakasununguka kusarudza kuti ndeipi inokodzera bhajeti yavo zvakanyanya. Kazhinji, iyo yakakwirira kukosha kwekudzvanya, iyo yakakwira mutengo pakudzvanya. Zvisinei, unogona kutaurirana nemuparidzi wako kuti mutaurirane nezvemutengo wakaderera pakudzvanya, kunyanya kana iwe uchisaina chibvumirano chenguva refu kana chakakosha.

Nepo mutengo-pakudzvanya uchisiyana zvakanyanya, avhareji yemari yekudzvanya kamwe chete yakatenderedza $1 ku $2 muGoogle AdWords. Pane network yekuratidzira, mavhareji eCPC ari pasi pedhora. Zvichienderana nemakwikwi, unogona kushandisa mari yakawanda sezvazviri $50 nekudzvanya. Semuyenzaniso, bhizinesi rezvivakwa rinogona kushandisa $10000 ku $10000 paAdwords gore rega rega. Zvisinei, kana uri kutsvaga mutengi mutsva, unogona kushandisa zvishoma $40 nekudzvanya.

Negative keywords

Iwe unogona kuchengetedza mutengo wakaderera nekushandisa zvisina kunaka mazwi mumashambadziro ako eAdwords. Zvakakosha kuyeuka kuti haisi mibvunzo yese yekutsvaga inoenderana nemushandirapamwe wako, saka iwe unofanirwa kuwedzera mazwi asina kunaka kumapoka ako ad uye mishandirapamwe. Kana iwe usina chokwadi mashandisiro akashata mazwi makuru, verenga kune nhanho-ne-nhanho gwara. Kune nzira dzakawanda dzekushandisa zvisina kunaka mazwi muAdwords. Hedzino dzimwe nzira dzokushandisa nadzo.

Imwe yedzakanakisa nzira dzekutsvaga mazwi asina kunaka ndeyekutsvaga Google. Ingo nyora mutemu yauri kuyedza kunanga uye uone zvinouya. Iwe unozofanirwa kuwedzera chero mazwi ekutsvaga asina hukama nemushandirapamwe wako kune yako yakaipa keyword rondedzero. Kana iwe usina chokwadi chekuti ndeapi mazwi asina kunaka ekuwedzera, tarisa yako Google Search Console kana analytics kune runyoro rwese asina kunaka mazwi. Kana uchinge wawedzera mazwi asina kunaka kumushandirapamwe wako weAdwords, iwe unenge uine rondedzero yezvisina hukama ads yekudzivisa.

Imwe nzira yekuvandudza CTR ndeye kushandisa mazwi asina kunaka. Kushandisa mazwi asina kunaka kunovimbisa kuti ads ako anooneka achipesana neakakodzera mazwi ekutsvaga, kuderedza kuwanda kwekudzvanya kwakaraswa. Ichawedzerawo chikamu chevashanyi vakakodzera kumushandirapamwe wako uye kugadzirisa ROAS. Rubatsiro rwekupedzisira rwekushandisa mazwi asina kunaka nderekuti hausi kuzobhadharira zviziviso zvisingaenderane nechigadzirwa chako kana sevhisi.. Izvi zvinoreva kuti iwe unogona kuchengetedza mari pabhajeti yako yekushambadzira.

Kushandisa mazwi asina kunaka muAdwords kunogona kukuchengetedza nguva nemari nekuvhara kutsvaga kusina basa. Iwe unogona kugadzira mazwi asina kunaka anoenderana nechigadzirwa chako seyako yaunoda keyword. Semuyenzaniso, kana iwe uchida kutengesa zvigadzirwa zvemahara zvine chekuita nehutano, shandisa izwi rekuti 'mahara'. Vanhu vari kutsvaga hutano hwemahara kana mabasa vanogona kunge vasiri mumusika wako waunoda. Kushandisa mazwi asina kunaka inzira yakanaka yekuchengeta yakaraswa bhajeti iri pasi pekutonga.

Mutengo pakuona

Mutengo pakuona (CPM) ndiyo metric yakakosha yekutevera mukushambadzira kwepamhepo. Iyi metric inoyera mutengo wemashambadziro ekushambadzira, uye inowanzo shandiswa pakusarudza midhiya. Iyo inzira yakanaka yekutevera ruzivo rwepamusoro-soro rwekambani uye kuona kuti yakawanda sei yekubhadhara mhando dzakasiyana dzekushambadzira.. Kazhinji kazhinji, CPM inogona kushandiswa kufungidzira kushanda kwemushandirapamwe wekushambadzira. Kunze kwekuve metric yakakosha yekutevera, CPM inobatsirawo vashambadziri kuona kuti ndeapi mapuratifomu anoshanda zvakanyanya pakuzadzisa zvinangwa zvavo.

MaCPM akawedzera kubva paQ3 2017 asi havana kuchinja zvakanyanya kubva ipapo. Paavhareji, vashambadziri vakabhadhara $2.80 pazviuru zvinoonekwa muQ1 2018, kuwedzera kune mwero asi kwakadzikama. Kubva kuQ1 2018, vashambadziri vakabhadhara $2.8 pazviuru zvinoonekwa, kukwira dhora kubva kuQ1 2017. Mukupesana ne, MaCPCs paGoogle Display Network anga adzoka $0.75 nekudzvanya, kana pamusoro 20 masendi akakwira kupfuura muQ4 2017.

Nepo emahara Ad maonesheni ari kushanda zvakanyanya kupfuura ayo eakabhadharwa ads, havakodzeri mari yacho. Izvi “asingazivikanwi” kutsvaga kunoitika zuva nezuva. Izvi zvinoreva kuti Google haigone kufanotaura chinangwa chemutsvagi, asi inogona kufungidzira kuwanda kwemamwe mazwi akakosha, zvakaita se “inishuwarenzi yemotokari,” uye wozokwidziridza ads dzayo zvichibva pane iwo mazwi makuru. Zvadaro, vashambadziri vanobhadhara chete kudzvanya kwavanogamuchira.

Nepo maCPC pasocial media mapuratifomu anosiyana, mutengo wega wega hauwanzo kukwirisa. Semuyenzaniso, Facebook's CPC ndeye $0.51 pamaonero, nepo LinkedIn's CPC iri $3.30. Nzvimbo dzesocial media dzakadai se Instagram ne Twitter hadzidhure, neavhareji CPC ye $0.70 ku $0.71 pamaonero. Aya ads anongoratidza chete kana bhajeti ichizorodzwa zuva nezuva. Nenzira iyi, vashambadzi havafanirwe kunetseka nezve mari yakawandisa kana kushandisa yakawanda kupfuura yavanoda.

Mutengo pakutenga

Chimwe chezvinhu zvinonyanya kukosha zvekufunga nezvazvo paunenge uchibhidha kushambadzira paAdwords mutengo wekutenga. Inogona kubva chero kupi zvako kubva pamadhora mashoma kusvika pasi pe $100, uye avhareji CPA iri $0.88. Chikonzero icho nhamba iyi yakadzikira imhaka yekuti vashambadziri vazhinji havazobhadharisa zvakanyanya pakushambadzira kwavo. Semuyenzaniso, kana masokisi ezororo anodhura $3, kubhidha $5 nokuti nguva iyoyo inenge isingachashandi.

Kunyangwe zvakakosha kuti uzive kuti imarii ako ad mishandirapamwe arikudhura iwe, zvinokwanisika kuverenga CPA zvichienderana nekutendeuka kwako. Kuti kutendeuka kunoitika here kana kuti kwete kwakaoma kuziva, asi zvinogona kuitwa nekutevera mafomu anozadza uye demo signups. Zvisinei, hapana mwero wepasirese wekutarisa mutengo pane imwe neimwe yekutenga, uye bhizinesi rega rega repamhepo rinenge riine chigadzirwa chakasiyana, mutengo, miganho, mari yekushandisa, uye ad campaign.

Mutengo pakutenga, kana CPA, zvinoreva huwandu hwemari inoshandiswa nemushambadzi pakushandura kwega kwega kunogadzirwa nemashambadziro avo. Izvi zvinosanganisira kutengesa, clicks, mafomu, kunyoreswa kwemapepanhau, nemamwe mafomu. Vashambadziri vanowanzotaurirana chiyero ichi nema ad network, asi zvinofanira kucherechedzwa kuti havasi vose vachabvumirana nazvo. Kana wango taurirana nezve mutengo nemushambadzi, mutengo wekutora unogona kutsanangurwa.

Mutengo pakutora imwe imwe yakakosha metric yekutevera mukuita kwekushambadzira. Pakusarudza kushandisa mari paCPA, iwe unozofanirwa kuona kuti imarii yauchazoda kushandisa kuti ugadzire kutengesa kwekutengesa. Vashandisi veAdWords vanogona kuyera budiriro yemashambadziro avo nekuongorora kuti imarii yavanodhura maererano nehuwandu hweshanduko inogadzirwa neimwe ad.. Mutengo wekutenga unowanzo kuenderana neimwe nzira yekushambadzira, saka yakakwira CPA, uye mushambadziri achawana pundutso.