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Pane zvakawanda zvezvinhu zvekuziva kana uchishandisa Adwords. Mari yekudzvanya, Chibodzwa chemhando, Modified wide match, uye mazwi asina kunaka angori mashoma. Unogona kuwana nzira yakanakisa yekushambadza uchishandisa nzira idzi mune ino chinyorwa. Iwe zvakare unozoona nzira dzakanakisa dzekukwirisa mushandirapamwe wako uye kushandisa zvakanyanya bhajeti rako. Verenga kuti uwane zvakavanzika zvekushambadzira neAdwords. Chakavanzika chemushandirapamwe wakabudirira ndechekugadzirisa zvese mutengo uye mhando.
Adwords’ Quality Score (QS) chiyero chinotaridza kuti kushambadzira kwako kwakakodzera uye kwemhando yepamusoro. Iyi sisitimu yakafanana neGoogle's organic ranking algorithms. Ads ane yakakwira QS inonyanya kukosha kune vashandisi uye inogona kushandurwa. Uyezve, yakakwira QS inodzikisa mutengo pakudzvanya (CPC).
QS yako yakakosha nekuti inotarisa kuti imarii yauchabhadhara per keyword. Mazwi akakosha ane yakaderera QS anozokonzera kusashanda zvakanaka uye yakaderera CTR. Ads ane QS yakakwira achagashira zvirinani kuiswa uye mutengo-kubudirira. Chibodzwa chemhando chinoyerwa pachikero cheimwe kusvika 10. Ungangoda kudzivirira mazwi asina kunaka mumapoka. Zvichienderana neindasitiri yako, QS yako inogona kudonha pasi pegumi, izvo zvinogona kuwedzera mari yako.
Google's Quality Score inotarwa nekukoshera kwema ads ako, keywords, uye peji yekumhara. Kana iyo Quality Score yakakwira, ad yako ichave yakakosha kune keyword. Zvakasiyana, kana QS yako yakaderera, unogona kunge usina basa sezvaunofunga kuti ndizvo. Ndicho chinangwa chikuru cheGoogle kupa ruzivo rwakanyanya kune vashandisi uye kana ad yako isingaenderane nezviri pasaiti, iwe ucharasikirwa vangangove vatengi.
Kuvandudza QS yako, unofanirwa kuve nechokwadi chekuti kushambadzira kwako kunoenderana nechinangwa chekutsvaga chevashandisi vako. Izvi zvinoreva kuti mazwi ako akakosha anofanirwa kuenderana nezvavari kutsvaga. Saizvozvowo, iyo ad kopi inofanirwa kubata asi haifanirwe kutsauka kubva padingindira. Pamusoro pe, inofanira kunge yakakomberedzwa nemashoko ekutsvaga akakodzera uye zvinyorwa zvinoenderana. Izvi zvinoita kuti kopi yako yekushambadzira iratidzike mune yakanakisa mwenje.
Muchidimbu, chibodzwa chemhando chiratidzo chekukodzera ma ads ako uye kuti anoshanda sei. Hunhu hwemhando yepamusoro hunoverengerwa zvichienderana neiyo CPC bhidhi yawakaseta. Chibodzwa chepamusoro chinoratidza kuti ad yako iri kushanda nemazvo uye iri kushandura vashanyi. Zvisinei, zvakakosha kuyeuka kuti QS yepamusoro ichadzikisawo mutengo wako pakudzvanya (CPC) uye wedzera huwandu hwekushandurwa kwaunogamuchira.
Broad match muAdwords inogona kunge iri pfungwa yakaipa. Ads inogona kuratidzwa kune vanhu vanotsvaga mazwi asina hukama, kudhurira vashambadzi mari yavasina uye vachirasikirwa nayo kune vamwe vashambadzi. Iwe unogona kushandisa yakagadziridzwa yakafara match kudzivirira matambudziko akadai, asi unofanira kushandisa “mu” kana “plus” saina izwi rako rekutsvaga. Ndizvozvo, unogona kusabvisa mazwi akaita sedzvuku, pink, uye saizi, asi haugone kuvawedzera kune zvakaipa zvako.
Modified wide match inzvimbo yepakati pakati pemabhindauko akafara uye zvirevo. Iyi sarudzo inokubvumira kuti utarise vateereri vakawanda nemari shoma. Modified wide match inokiya mazwi ega ega mukati memutsara wakakosha uchishandisa iyo “+” parameter. Inoudza Google kuti mubvunzo wekutsvaga unofanirwa kunge uine izwi iro. Kana iwe usingabatanidzi izwi “plus” munguva yako yekutsvaga, ad yako ichaonekwa kune wese munhu.
Iyo Modified wide match muAdwords inokutendera iwe kuti usarudze iro chairo izwi rinokonzeresa ad yako. Kana uchida kusvika kuvanhu vakawanda sezvinobvira, shandisa yakafara match. Iwe unogona zvakare kusanganisira akasiyana akasiyana uye masinonimi. Rudzi urwu rwemutambo rwunokutendera kuti uratidze misiyano yekushambadzira inoenderana nemubvunzo wekutsvaga. Iwe unogona kutoshandisa musanganiswa weyakafara match uye modhifita kunanga vakawanda vateereri uye kupfupisa kutarisa kwako.
Kazhinji, modified wide match isarudzo iri nani kana zvasvika pakunongedza mazwi ekutsvaga chaiwo. Akagadziridzwa machisi akakura ari nani kumisika midiki nekuti kune vashoma vanokwikwidza. Vanogona kunanga mazwi akakosha ane mashoma ekutsvaga mavhoriyamu. Vanhu ava vanowanzotenga chimwe chinhu chinoenderana navo. Kuenzaniswa neyakakura match, akagadziridzwa machisi akatambanuka anowanzova nechiyero chepamusoro cheshanduko. Iyo yakagadziridzwa yakakura mechi muAdwords inogona kunanga niche misika.
Kuwedzera mazwi asina kunaka mumushandirapamwe wako weAdwords kuchaita kuti webhusaiti yako ive isina traffic isingadikanwi. Aya mazwi akakosha anogona kuwedzerwa pamatanho akasiyana, kubva pamushandirapamwe wose kusvika kumapoka ega ega ad. Zvisinei, kuwedzera mazwi asina kunaka kune nhanho isiriyo inogona kukanganisa mushandirapamwe wako uye kuita kuti traffic isingadikanwi ioneke pawebhusaiti yako.. Sezvo aya mazwi makuru ari machisi chaiwo, ita chokwadi chekuti wasarudza nhanho chaiyo usati waawedzera. Pazasi pane mamwe matipi ekukubatsira iwe kushandisa zvakanakisa mazwi asina kunaka mune yako Adwords mushandirapamwe.
Danho rekutanga ndere kugadzira rondedzero yeasina kunaka keywords yako Adwords mishandirapamwe. Iwe unogona kugadzira zvinyorwa izvi zvevatengi vakasiyana mukati meiyo yakafanana vertical. Kugadzira rondedzero, tinya chiratidzo chekushandisa mukona yekurudyi yeAdwords UI wobva wasarudza “Yakagoverwa Library.” Unogona kudoma mazita sezvaunoda. Kana uchinge wava nerondedzero yako, itumidze mazwi asina kunaka uye ita shuwa kuti mhando yemutambo ndeyechokwadi.
Nhanho inotevera ndeyekuwedzera mazwi ako asina kunaka kune yako Adwords mishandirapamwe. Nekuwedzera aya mazwi makuru, unogona kuve nechokwadi chekuti ads yako inoratidzwa kune vanhu vangangofarira zvigadzirwa kana masevhisi ako. Uchiri kuwedzera mazwi asina kunaka anokubatsira kudzora mari yako yekushambadzira, ivo vanozokubatsirawo kugadzirisa traffic yako nekubvisa kutambisa ad mishandirapamwe. Pane nzira dzakawanda dzakasiyana dzekushandisa mazwi asina kunaka mumushandirapamwe wako, asi chidzidzo ichi chinokudzidzisa nzira inoshanda kwazvo.
Imwe matipi akakosha ekurangarira paunenge uchigadzira mazwi asina kunaka emushandirapamwe wako kuwedzera mispellings uye kuwanda kusiyanisa. Zviperengo zvizhinji zvisirizvo zvinowanzoitika mumibvunzo yekutsvaga, uye nekuwedzera akawanda mavhezheni, iwe unozoona kuti yako yakashata keyword list yakazara sezvinobvira. Nekuwedzera aya mazwi asina kunaka, unogona kuvharisa zviziviso kuti zvisataridzike kune chaiwo mitsara uye mazwi. Pane dzimwe nzira dzekugadzira mazwi asina kunaka mumushandirapamwe wako. Iwe unogona kusanganisira aya mazwi asina kunaka mumapoka ad uye mishandirapamwe, sekushandisa mutsara wemutsara usina kunaka uye kuvawedzera kumushandirapamwe wako wekushambadzira.
Pakumisa mazwi asina kunaka, unofanira kuzviita padanho remushandirapamwe. Aya mazwi akakosha anovharisa kushambadza kubva pakuratidza kutsvaga mibvunzo isingaenderane nezvigadzirwa zvako. Semuyenzaniso, kana uri kutengesa shangu dzemitambo, zvingave zvakanaka kushandisa mazwi asina kunaka padanho remushandirapamwe. Zvisinei, nzira iyi haina kunaka kune vese vashambadziri. Ita shuwa yekutsvagisa mazwi ebhizinesi rako usati wamisa mazwi asina kunaka muAdwords.
