Mwedzi: Chikunguru 2022

Kuita mari kubva kuAdwords, unofanira kuziva kubhidha, maitiro ekugadzirisa ads ako, uye mashandisiro ekushandisa Retargeting uye keyword research maturusi. Muchinyorwa chino, uchadzidza kubhidha, gadzira muenzaniso wekutengesa, uye gadzira ads zvinokatyamadza. Kunyangwe iwe uri wekutanga kana mushandisi wepamberi, ruzivo urwu rwakakosha. Kushandisa iyo AdWords interface iri nyore uye yakatwasuka.

Mari yekudzvanya

Nepo mutengo wekudzvanya kweAdwords unosiyana neindasitiri, kazhinji ishoma pane $1 kune keyword. Mune mamwe maindasitiri, iyo CPC inogona kunge yakakwira, sezvo avhareji mari per click iri pakati $2 uye $4. Asi paunenge uchitsvaga kushandisa mari pakushambadzira, iwe unofanirwa kufunga nezve ROI zvakare. Pamusoro pe, mutengo wekudzvanya kwezwi rakakosha muindasitiri senge masevhisi emutemo anogona kudarika $50, nepo CPC muindasitiri yekufambisa uye yekugamuchira vaenzi iri chete $0.30.

Chibodzwa chemhando ndechimwe chinhu chinotaridza mutengo pakudzvanya. Iyi metric inosungirirwa kumazwi akakosha uye zvinyorwa zvekushambadzira. A high Quality Score inoratidza kukosha uye saka yakaderera CPC. Saizvozvowo, CTR yakakwirira inoratidza kuti zviri pawebsite yako zvakakosha. Inoratidzawo kuti ads ako ane basa sei. Sezvauri kuona, CPC inogona kuwedzera sezvo kukwikwidza kweizwi rakakosha kunowedzera. Saka, ita shuwa kukwenenzvera ako ads kuti uwane zvakanyanya kubva mazviri.

Iwe unogona kuverenga iyo ROI yeAdWords nekutarisa iyo indasitiri mabhenji. AdWords mabhenji anokubatsira kuseta zvibodzwa zvekushambadzira uye kuronga bhajeti yako. Semuyenzaniso, muindasitiri yeReal Estate, iyo indasitiri avhareji yeCPC (Dzvanya Kuburikidza Rate) ndizvo 1.91% kune network yekutsvaga, apo iri 0.24% kune network yekuratidzira. Pasinei neindasitiri yako, mabhenji anobatsira pakuseta bhajeti yako nezvinangwa.

CPC yepamusoro haingove iri nani kana yakachipa ad. Iwe unogona kusarudza pakati pe otomatiki kubhidha uye nemaoko kubhidha. Otomatiki bhidhiri iri nyore kuseta, kunyanya kana uri mutsva kuAdWords. Manual kubhidha inobvumidza iwe kudzora huwandu hunopihwa nekudzvanya. Yakanyatsokodzera mabhizinesi matsva kuAdWords uye asina ruzivo rwakawanda.

Geotargeting imwe nzira huru yekudzikisa mutengo pane kudzvanya uye kuwedzera yako ad kushandisa. Nekunangisa shambadzo dzako zvichibva pane panogara muenzi, nzira iyi inokubvumira kuti utarise vateereri vakakodzera. Zvichienderana nerudzi rwebhizinesi, geotargeting inogona kuwedzera CTR, kunatsiridza Quality Score, uye kuderedza Mutengo wako pane Click. Izvo zvakakosha kuti uyeuke kuti iyo inonyanya kunangwa yako ad, zviri nani advertising yako zano richava.

Bidding model

Iwe unogona kunge wakanzwa nezve akasiyana madhidhi emhando muAdwords. Asi unoziva sei kuti ndeipi yakanakisa yemushandirapamwe wako? Chekutanga, unofanira kufunga nezvechinangwa chako chedanidziro. Uri kuedza kuwedzera shanduko? Kana zvakadaro, ipapo unogona kushandisa CPC (cost-per-click) kubhidha. Kana, iwe unoda kusunda zvinoonekwa kana micro shanduko? Iwe unogona kutoshandisa dynamic conversion tracking.

Manual bhidhiri inopa kutonga kwakawanda pamusoro pekutsvaga ad. Pamusoro pe, iwe unogona kuseta yakanyanya CPC yezwi rakakosha uye kugovera chaiyo bhajeti. Kubhidha nemaoko kunotora nguva yakawanda, asi inovimbisa kushandiswa kwekukurumidza kwekuchinja kupi zvako. Zvisinei, otomatiki kubhidha kwakanakira maakaundi mahombe. Zvinogona kuve zvakaoma kutarisa uye kudzikisira kugona kwako kutarisa mufananidzo mukuru. Manual kubhidha inokupa iwe granular control uye inogona kuve yakanaka sarudzo kana iwe uri kuyedza kukwiridzira kuita kwerimwe kiyi kiyi..

Kune maviri makuru ekubhidha modhi muAdwords: Cost-per-click (CPC) uye mutengo-pa-mille (CPM). Yekutanga ndiyo yakajairika uye yakanakira vashambadziri vakananga kune vamwe vateereri, nepo yekupedzisira yakanakira vashambadziri vari kutsvaga kuburitsa yakakwira huwandu hwetraffic. Zvisinei, ese marudzi emushandirapamwe anogona kubatsirwa kubva kumutengo-per-mille yekubhidha modhi. Inopa muono wekuti maratidziro akawanda sei angangogamuchira ad. Izvi zvinonyanya kubatsira pakushambadzira kwenguva refu mishandirapamwe.

Unogona kutarisa kuita kwemazwi ako akakosha uchishandisa Google yemahara yekushandura yekutevera chishandiso. Google yekushandura yekutevera chishandiso inokuratidza chaizvo kuti vangani vatengi vanodzvanya pane ako ads. Iwe unogona zvakare kuteedzera mutengo pane kudzvanya kuti uone kuti ndeapi mazwi makuru ari kukudyira mari yakawanda. Ruzivo urwu runogona kukubatsira kuita sarudzo yakanaka. Nezvishandiso izvi zvaunazvo, iwe unozogona kuwedzera shanduko dzako uchidzikisa mutengo wekudzvanya kwese.

Target CPA kubhidha inotarisa pakutyaira shanduko. Nerudzi urwu rwekubhidha, mabhidhi emushandirapamwe wako anoiswa zvichienderana nemutengo-pa-kuwanikwa (CPA). Nemamwe mashoko, iwe unobhadhara kune yega yega fungidziro iyo angangoita mutengi anogamuchira. Nepo CPA kubhidha iri modhi yakaoma, kuziva CPA yako kuchakubvumidza kuti uise mabhidhi akanyanya kushanda pamushandirapamwe wako. Saka, wakamirira chii? Tanga nhasi uye wedzera shanduko dzako neAdwords!

Retargeting

Paunenge uchiita bhizinesi, retargeting neAdwords inzira yakanaka yekuramba uchibatana nevatengi vako uye usvike kune vatsva. NeGoogle Adwords, unogona kuisa Script tags panzvimbo yako kuitira kuti vanhu vakamboshanyira nzvimbo yako vaone ads zvakare. Inogona kushandiswa pasocial channels, naizvo. Saizvozvo, nhamba dzinoratidza izvozvo 6 kupererwa ne 10 vanosiya ngoro vanodzoka kuzopedzisa kutenga kwavo mukati 24 maawa.

Retargeting inoshanda zvakanyanya kana iwe uchinongedza vateereri chaivo. Semuyenzaniso, kana mushandirapamwe wako wekutengesa wakanangana nevanhu vakatotenga chimwe chinhu kubva pawebhusaiti yako, iwe unofanirwa kusarudza mufananidzo une chitarisiko uye unonzwa unoenderana nesaiti. Vatengi vakashanyira peji redhirezi remuchato vanogona kutenga dhirezi pane avo vakangotsvaga saiti. Izvi zvinogona kukubatsira kuti ads ako aenderane kune zvigadzirwa zvauri kutengesa.

Imwe nzira inoshanda yekushandisa retargeting pasocial media ndeye kushandisa Facebook. Haisi chete iyi nzira huru yekugadzira madhiri, iri zvakare nzira huru yekuvaka Twitter inotevera. Twitter ine zvakawanda kupfuura 75% vashandisi venhare, saka ita shuwa kuti ads ako ari mobile-hushamwari. Retargeting neAdwords inzira huru yekuita shuwa kuti uri kutora kutarisisa kwevateereri vako uye kuvashandura kuva vatengi..

Kudzorera neAdwords kunogonawo kukubatsira kunanga vashanyi chaivo. Semuyenzaniso, kana mushanyi akashanyira webhusaiti yako ndokubva atenga chigadzirwa, unogona kugadzira vateereri vanoenderana nemunhu iyeye. AdWords inozoratidza ads kumunhu iyeye muGoogle Display Network yese. Kuti uwane mhedzisiro yakanaka, chikamu vashanyi vesaiti yako kutanga nekuenzanisa huwandu hwevanhu. Kana waita izvozvo, iwe unozogona kunanga yako yekushambadzira kuedza kune chaiwo marudzi evashanyi.

Keyword research

Kuti uite zvakanyanya pamushandirapamwe wekushambadzira, iwe unofanirwa kuziva kugadzira kwakakodzera zvemukati. Kushambadzira kwemukati inyaya hombe mazuva ano. Kugadzira zvirimo zvinokwezva vatengi, iwe unofanirwa kutsvagisa mazwi ane chekuita neiyo niche yako uye woabatanidza muGoogle. Tarisa kuti ingani tsvakiridzo dzinoitwa pamatemu aya pamwedzi, uye kangani vanhu vachidzvanya pama ads ematemu aya. Zvadaro, gadzira zvirimo zvakatenderedza kutsvaga kwakakurumbira. Nenzira iyi, hauzongogadzira zvemhando yepamusoro zvevatengi vako, asi iwe zvakare uchave nemukana uri nani wekuve wepamusoro.

Iyo inonyanya kushanda nzira yekutanga yako kiyi yekutsvagisa ndeye kugadzira mutengi persona, kana mutengi akakodzera. Gadzira mutengi persona nekuratidza maitiro, zvinofurira, uye kutenga maitiro emutengi wako akakodzera. Kubva pamashoko aya, unogona kudzikisira pasi rondedzero yeanogona keywords. Kana uchinge wava ne buyer persona, unogona kushandisa keyword research tool kuti uwane anonyanya kukosha mazwi. Zvadaro, iwe unozoziva kuti ndedzipi dzine mukana wepamusoro wenzvimbo.

Sezvambotaurwa pamusoro, iyo inotariswa yeAdWords keyword research iri pane chinangwa. Google iri kunanga vashandisi vari kushingaira kutsvaga mhinduro. Avo vari kutsvaga kambani yekumaka muLondon havazoone ad yako, nepo avo vari kutarisa mumagazini yefashoni vangave vachitsvaga dzidzo. Nekushandisa mutsara wemazwi akakosha, iwe uchawana vatengi vakanangwa vari kutsvaga izvo zvauri kupa. Vatsvagiri ava vanozonyanya kudzvanya pane yako ad kana vachikwanisa kuzviziva.

Iwe unogona kushandisa keyword planner kuti uone kuti ndeapi mitsara ine yakanyanya kutsvaga vhoriyamu, uye kangani temu yakati yakatsvakwa pamwedzi wega wega. Pamusoro pehuwandu hwekutsvaga pamwedzi, iwe unogona zvakare kutarisa maitiro mune chaiyo-nguva, kusanganisira Google Trends data uye nhamba yako yenzvimbo. Neizvi, unogona kuona kana mutsara une vhoriyamu yekutsvaga yakakwirira uye kuti irikuitika here kana kuti ichikwira. Kana yako keyword research yapera, iwe uchave uine rondedzero yeakakosha mazwi ekunongedza kune ako ads.

Kana iwe uri muridzi webhizinesi, iwe pamwe wakashandisa Google's Adwords chikuva kushambadzira bhizinesi rako. Pane nzira dzinoverengeka dzekugadzirisa account yako kuti uve nechokwadi chekuti iwe unowana yakanyanya bang yebhangi rako. Muchinyorwa chino, isu tichavhara izvo zvekutanga zvekubhidha pane trademarked keywords, kunanga vateereri vako uchishandisa mutsara wezvirevo, uye kutevera shanduko. Ichi chinyorwa chakagadzirirwa kukupa iwe ruzivo rwunodiwa kuti uwedzere kushanda kwekuedza kwako kushambadzira papuratifomu yeGoogle..

Shambadzira paGoogle's Adwords platform

Pane zvikonzero zvakawanda nei zvakakosha kushambadza paGoogle's Adwords papuratifomu. Chekutanga, unozobhadhariswa chete kana mumwe munhu adzvanya pane yako ad. Chepiri, iyi nzira yekushambadzira inokutendera kuti utarise mhedzisiro yemashambadziro ako ekushambadzira. Nenzira iyoyo, iwe unogona kuita sarudzo dzine ruzivo pamusoro pehuwandu hwemari yauri kushandisa pakushambadzira. Asi Google Adwords haisi iyo chete nzira yekushambadza paGoogle. Kuti uve nechokwadi chekuti inoshanda kune bhizinesi rako, iwe unozofanirwa kunzwisisa kuti iyi advertising platform inoshanda sei.

AdWords inoshanda neGoogle Display Network, iyo inosimudzira network yeGoogle yemawebhusaiti echitatu. Shambadziro yako inogona kuoneka pamusoro pewebhu peji rako, musidebar, pamberi peYouTube mavhidhiyo, kana kumwewo. Iyi puratifomu ine zvakare kugona kuisa ads pane nharembozha uye Gmail. Iwe unofanirwa kunyoresa zviratidzo zvako usati watanga kushambadza kuburikidza neGoogle. Izvi zvinoreva kuti iwe uchabhadhara zvishoma pane kudzvanya uye kuwana zvirinani ad kuiswa.

Kushambadzira paGoogle's Adwords chikuva kuri nyore kushandisa. Pane nzira dzakawanda dzekuwedzera bhajeti yako, kusanganisira kuwedzera kushandisa kwako mari kana zvabuda zvichionekwa. Kuti uwedzere kubudirira kwako, funga kuhaya Google Certified consultant kana agency kuti ikubatsire. Hapana chikonzero nei usingafaniri kuedza, sezvo iri nzira inodhura yekuendesa zvakanangwa ads. Uye rangarira, kana iwe uchiwana mhinduro, unogona kuwedzera bhajeti yako mune ramangwana.

Kushambadzira paGoogle's Adwords papuratifomu inzira ine simba kwazvo yekusvika vangangove vatengi pasi rese. Sisitimu yaro ndeye auction, uye iwe unobhadhara pane chaiwo mazwi akakosha nemitsara. Kana uchinge wasarudza mazwi ako makuru uye uine chibodzwa chemhando, ad yako ichaonekwa pamberi pezvawatsvaga. Uye chikamu chakanakisa ndeche, haina mari yakawanda, uye unogona kutanga mushandirapamwe nekukurumidza nhasi!

Bid pamazwi akakosha

Kusvikira munguva pfupi yapfuura, iwe haugone kubhadharisa kune anokwikwidza ane makiyi mazwi muGoogle Adwords. Izvo zvakachinja mukati 2004, apo Google yakaunza mukwikwidzi keyword kubhidha. Sarudzo yakanakira Google, iyo ine mutemo unobvumira vakwikwidzi kushandisa matrademarks avo mune ad kopi, yakasimbisa vakwikwidzi vebhizinesi vazhinji kuti vashandise mazita avo emhando mumashambadziro. Zvino, zvisinei, mutemo uyu uri kudzoserwa shure.

Usati wa bhidha pa trademarkd keyword, ita shuwa kuti une mvumo yekuishandisa. Google ine yakapusa yekutsvaga kushambadzira nhungamiro inoshanda kune trademark. Paunenge uchitsvaga pamhando yemukwikwidzi, dzivisa kusanganisira zita remukwikwidzi mune ad kopi. Kuita izvi kunotungamira kune yakaderera zvibodzwa. Pasinei nechikonzero, itsika yakanaka kuva nechinzvimbo chekutonga mumibairo yekutsvaga.

Chikonzero chikuru chekusa bhidha pazita rechiratidzo ndechekuti zvingave zvakaoma kusiyanisa pakati pezvawanikwa zvekutsvaga uye kushambadzira kwakabhadharwa.. Zvisinei, kana chiratidzo chako chakanyoreswa neGoogle, inogona kushandiswa panzvimbo dzeruzivo. Mapeji okudzokorora muenzaniso weizvi. Mabhureki makuru anoshandisawo zviratidzo zvavo mumakopi avo ekushambadzira, uye vane kodzero yokuzviita. Aya makambani ari kuda kuramba ari pamusoro pemitsva yekutsvaga yezvigadzirwa zvavo nemasevhisi.

Zviratidzo zvakakosha. Ungangoda kufunga nezve kuvashandisa mune yako ad zvinyorwa kusimudzira chigadzirwa chako. Kunyange zvingave zvakaoma kushandisa mumashambadziro, vachiri kugoneka mune zvimwe zviitiko. Matemu akadzivirirwa-chiratidzo anofanirwa kushandiswa kune ruzivo, senge blog. Iwe unofanirwawo kuve nepeji yekumhara ine mazwi ekutengeserana uye unofanirwa kujekesa kuti chinangwa chako chekutengesa chii. Kana uri kutengesa zvikamu, unofanira kutaura izvi zvakajeka uye kuratidza mutengo kana chinongedzo chekutenga chinhu.

Kana vakwikwidzi vako vakashandisa zita rechiratidzo, iwe unofanirwa kubhidha pane iwo mazwi muAdwords. Zvikasadaro, unogona kutarisana nemhando yakaderera zvibodzwa uye mutengo pakudzvanya. Uyezve, vakwikwidzi vako vanogona kunge vasingazive zita rako rechiratidzo uye havazove neruzivo rwekuti uri kubhadharisa pavari. Panguva ino, makwikwi anogona kunge ari kubhidha pamatemu mamwe chete. Iwe unogona kuedza kuita kuti ive pfungwa yekushandisa yako wega zita rechiratidzo seyakatengeswa keyword.

Tarisira vateereri vane mutsara wezvirevo

Nepo iwe uchifunga kuti yakakura match ndiyo chete nzira yekunongedza vatengi vako, mutsara wemazwi unokupa kutonga kwakawanda. Nemitsara inofananidzwa, ads ako chete ndiwo achaonekwa kana mumwe munhu anyora chirevo, kusanganisira chero misiyano yepedyo uye mamwe mazwi pamberi kana mushure mekiyi yako kiyi. Semuyenzaniso, unogona kunanga masevhisi ekucherwa uswa nenzvimbo uye woona runyoro rwemasevhisi emunharaunda uye mitengo yavo yemwaka. Kushandisa izwi rinoenderana, zvisinei, inodhura zvakanyanya pane yakakura mechi, saka zvakakosha kuti utarise dzimwe sarudzo.

Kushandisa mutsara wemutsara kunogona kuwedzera CTR uye shanduko, uye inogona kuderedza kupambadzwa kwekushandisa ad. Iyo yakadzika kumutsara wemutsara ndeyekuti inoganhura yako ad kushandisa kutsvaga kune yako chaiyo kiyi kiyi, izvo zvinogona kuderedza kusvika kwako. Kana iwe uri kuyedza mazano matsva, zvisinei, yakafara match ingava yakanakisa sarudzo. Kuseta uku kunoita kuti uedze kushambadza kutsva uye kuona zvinoshanda. Kana zvasvika kune ad performance, iwe uchada kuve nechokwadi kuti uri kunanga vateereri chaivo nemashoko akakosha.

Kana iwe uchishambadzira chigadzirwa kana sevhisi ine mukurumbira mune zvese, a keyword phrase match inzira yakanaka yekunongedza boka iri. Mutsara wemitsara unoshanda nekuona kuti kushambadzira kwako kunoratidza chete kune vanhu vakatsvaga chaiyo kiyi kana chirevo.. Chinokosha ndechekuti uve nechokwadi chekuti chirevo chaunoshandisa chiri muhurongwa chaihwo kuitira kuti chibude mumibairo yepamusoro yekutsvaga. Nenzira iyi, iwe unodzivirira kutambisa yako ad bhajeti pane zvisina basa traffic.

Mutsara wemitsara unogona kukubatsira kuongorora kutsvaga kwevatengi kuti uone rudzi rwemazwi akakosha avari kutsvaga. Zvinonyanya kubatsira kana iwe uchitsvaga chaiwo vatengi. Kushandisa mutsara wemutsara muAdwords kunoderedza vateereri vako uye kugadzirisa mashandiro emushandirapamwe wekushambadzira. Uye, paunoishandisa nemazvo, iwe uchaona kudzoka kwepamusoro pane ad spend. Paunenge wagona nzira idzi, unozokwanisa kuzadzisa zvinangwa zvako nekukurumidza uye nekurongeka kwakawanda kupfuura nakare kose.

Imwe nzira yekunangisa vanhu kugadzira affinity rondedzero. Aya mazita anogona kusanganisira chero vashanyi vewebhusaiti kana vanhu vakatora matanho chaiwo pawebhusaiti yako. With affinity lists, unogona kunanga vashandisi chaivo zvichienderana nezvavanofarira. Uye, kana uine chigadzirwa icho vanhu vachangobva kutenga, unogona kushandisa izvo kuvanangana nema ads. Nguva inotevera paunogadzira vateereri vatsva, ita shuwa kushandisa tsika affinity list.

Tarisa mashandurudzo nemazwi anoenderana

Kana iwe uri kutsvaga kuvandudza yako yekutsvaga injini yekushambadzira mushandirapamwe, unogona kufunga kushandisa izwi remachisi gadziriso pachinzvimbo chekufananidza. Aya magadzirirwo akashandiswa mukutsvaga kwekubhadhara kubva pakatanga chiteshi, uye ivo vanokutendera kuti unyatsojeka paunenge uchiratidza kushambadzira kwako. Kunyange zvazvo izvi zvingaita sepfungwa yakanaka, vashambadziri vazhinji vanonetsekana nekutambisa mari yavo yekushambadza kana vakasagadzirisa yavo yakakura match keyword. Pamusoro pe, mutsara wekufananidza kiyi kiyi inogona kukonzeresa ad yako yekutsvaga isingadzoreki, kudzikisira kukosha kwe ad yako.

Imwe nzira yekukwirisa yako keyword mitsara ndeyekuwedzera “+” kumashoko ega ega. Izvi zvinoudza Google kuti izwi raunoda kunanga rinofanira kushandiswa mukutsvaga. Semuyenzaniso, kana mumwe munhu achitsvaga “mwenje wetafura yeorenji,” ad yako inozoonekwa chete kana munhu apinda mutsara chaiwo. Iyi nzira yakanakira vanhu vari kutsvaga “mwenje wetafura yeorenji,” nekuti inongoratidzwa kune vanhu vanonyora mutsara chaiwo, kwete zvakajairika.

Kuwedzera CTR uye kutendeuka mitengo, zvakakosha kuisa nhamba mumusoro wezviziviso zvako. Tsvagiridzo inoratidza kuti kuisa manhamba mumusoro wekushambadzira kwako kunowedzera CTR ne 217%. Asi hazvireve kuti iwe unofanirwa kudzorera vhiri. Iyo dhizaini ndeyekugadzira inomanikidza kukosha chirevo uye hoko pasina kudzoreredza vhiri. Nepo kushambadzira kwakangwara kunogona kuwedzera CTR, zvinogona kudhura. Saka, ngatitarisei mamwe mazano ari nyore asi anoshanda.

Keyword research

Kuti uwane zvakanyanya pamushandirapamwe wako weAdWords, unofanira kuitisa keyword research. Mazwi akakosha anogona kusarudzwa zvichienderana nekuzivikanwa kwavo, mutengo pakudzvanya, uye vhoriyamu yekutsvaga. Google Keyword Planner chishandiso chemahara chaunogona kushandisa kune ichi chinangwa. Nekushandisa chishandiso ichi, unogona kuona avhareji yenhamba yekutsvaga izwi rakakosha rinogashira mwedzi wega wega uye mutengo wekudzvanya pane imwe neimwe keyword. Google Keyword Planner inopawo mazwi ane hukama aunogona kushandisa kuvaka mamwe anonangwa mishandirapamwe.

Paunenge uine rondedzero yemazwi akakosha, inguva yekuzvikoshesa. Tarisa pane mashoma emashoko anozivikanwa zvikuru. Ramba uchifunga kuti mazwi mashoma akakosha anozokonzera mushandirapamwe wakanangwa uye purofiti yakakura. Zvisinei, kana iwe usina nguva yekuita keyword research yeese keyword, unogona kushandisa chishandiso chemahara seSEMrush kuti uone kuti ndeapi mazwi makuru ari kunyorerwa nevateereri vako. Izvo zvakare zvinogoneka kushandisa kiyi yekutsvagisa chishandiso seSEMrush kuti uone kuti mangani mhedzisiro inoratidza paSERP.

Chimwe chishandiso chemahara uye chinogona kushandiswa kuita keyword research ndeye Ahrefs. Inzvimbo yakanaka yekutanga, sezvo ichikubvumidza kuti uone vakwikwidzi vako’ webhusaiti traffic, makwikwi, uye keyword volume. Iwe unogona zvakare kuona kuti ndeapi mhando yemawebhusaiti akaiswa kune iwo mazwi makuru uye ongorora maitiro avo. Izvi zvakakosha, sezvo aya mazwi makuru ari iwo aunoda kuisa paGoogle. Zvisinei, hazvisi nyore nguva dzose kugovera zvakawanikwa izvi nemamwe mapato.

Kushandisa Google's Keyword Planner inobvumidza iwe kuti uone mavhoriyamu ekutsvaga nemwedzi, izvo zvinogona kukubatsira kunanga ads ako nemamwe mazwi chaiwo. Iyo keyword planner zvakare inobvumidza iwe kuti uone mazwi akakosha akafanana. Ichi chishandiso chinokuratidzawo huwandu hwevanhu vari kutsvaga kiyi izwi zvichienderana nezvipingaidzo zvako. Unogona kushandisa Google's Keyword Planner kuti uone kuti ndeapi mazwi akakosha ari kukwikwidza iwo akakosha mazwi seako.. Zvishandiso izvi zvinokupa iwe pfungwa yeanonyanya kufarirwa makiyi uye anokubatsira iwe kuwana akanakisa eako ekushambadzira kushambadzira.

Bidding model

The cost-per-click (CPC) zano rinogona kuburitsa zvinodhura zvakaderera pane CPM, kunyanya kune ads ari pazasi pekupeta. Zvisinei, CPM inoshanda zvakanyanya kana ruzivo rwemhando chiri chinangwa chako chikuru. Manual CPC kubhidha inotarisa pakuseta mabhidhi emamwe mazwi akakosha. Mumuenzaniso uyu, unogona kushandisa mabhidhi epamusoro chete aya mazwi makuru kuti uwedzere kuoneka. Zvisinei, nzira iyi inogona kutora nguva.

Adwords inokutendera iwe kuti uchinje mabhidhi ako nemushandirapamwe uye ad boka level. Aya mabhidhi ekugadzirisa anonzi mabhidhi modifiers. Bid modifiers dziripo kuPlatform, InteractionType, uye PreferredContent. Izvi zvinochengetwa padanho reboka rekushambadzira kuburikidza neAdGroupCriterionService. Saizvozvowo, gadziriso yedhidhi yemushandirapamwe inogona kuitwa kuburikidza neCampaignBidModifierService. Google inopawo API yezvigadziriso izvi.

Iyo yekumisikidza ad kuiswa inonzi Broad Match. Mhando iyi inoratidza ad yako pane peji reinjini yekutsvaga kune chero kiyi kiyi, kusanganisira mazwi anoreva zvakafanana uye kutsvaga kwakabatana. Nepo nzira iyi inoguma nenhamba huru yekuonekwa, inewo mutengo wepamusoro. Mamwe marudzi emutambo anosanganisira Exact Match, Phrase Match, uye Negative Match. Kazhinji, kunyanya kuenderana nemutambo wako, mari yako yakaderera.

Iyo yekubhidha modhi yeAdwords inoshandisa akasiyana matekiniki ekukubatsira iwe kukwidziridza ako ekushambadzira mishandirapamwe. Semuyenzaniso, iwe unogona kuseta iyo yakanyanya bhidhi yerimwe keyword, wobva wagadzirisa bhidhi yako zvichienderana neshanduko dzakawanda dzawakagamuchira. Kana iwe wakatengesa, AdWords ichawedzera bhidhi yako zvichibva pane izvozvo. Kune vamwe vashandisi vepamusoro, iwe unogona zvakare kushandisa dynamic shanduko yekutevera.

Target CPA bhidhiri imhando yead zano rinotarisa pakutyaira shanduko. Inoisa mabhidhi emushandirapamwe wakavakirwa paCPA (Mutengo paKuwana), inova mari yekuwana mutengi mumwechete. Iyi modhi inogona kuve yakaoma kana iwe usingazive yako mutengo wekutora (CPA) kana kuti mashandurudzo mangani ekushambadzira kwako. Zvisinei, zvakanyanya iwe kuziva nezveCPA, zvakanyanya iwe unozoziva kuseta mabhidhi ako zvinoenderana.

Manual bhidhiri zvakare isarudzo yekuwedzera kudzvanya, maonero, uye mavhidhiyo maonero. Kusarudza zano iri rinokutendera iwe kudzora bhajeti rako uchiwedzera iyo ROI yemacampaign ako. Zvisinei, iwe unofanirwa kucherechedza kuti kubhidha kwemaoko hakukurudzirwe pamushandirapamwe wega wega. Imwe sarudzo yakakodzera ndeye kushandisa iyo maximize shanduko nzira, izvo zviri kure-maoko uye zvinoda zvishoma kushanda nesimba. Iwe unogona zvakare kuwedzera bhajeti yako yezuva nezuva kana iwe ukaona avhareji yekushandisa yakaderera pane bhajeti yako yezuva nezuva.

Zvibodzwa zvemhando yepamusoro

Kuvandudza Hunhu Hwako Zvikoro muAdwords, unofanira kuteerera zvimwe zvinhu zvinokosha. Izvi zvinhu zvinokanganisa yako Quality Score wega uye pamwe chete, uye zvingada kugadziriswa kune webhusaiti yako. Pazasi pane zvimwe zvinhu zvekufunga kuti uvandudze yako Quality Score:

Yako Hunhu Chibodzwa chakanangana nemafambiro anoita ad yako. A High Quality Score inoshandura kuita yakasimba mushandisi ruzivo. Kuwedzera Hunhu Hwako Chibodzwa zvakare ipfungwa yakanaka sezvo ichikubatsira iwe kukwidziridza Ad Rank yako uye kudzikisa mutengo wako pakudzvanya.. Ungave uchivavarira kuoneka kwepamusoro paGoogle kana CPC yakaderera, iyo Quality Score ichakanganisa kuita kwead yako nekufamba kwenguva. Pamusoro peizvi, yakakwira Hunhu Chibodzwa inovandudza kuisirwa ad yako mumibairo yekutsvaga uye kudzikisa mutengo wako pakudzvanya.

Iwe unogona kuvandudza yako Hunhu Chibodzwa nekugadzirisa yako ad's keyword kukosha. Keyword match inoreva kuti kushambadzira kwako kunoenderana sei nemubvunzo wekutsvaga wemushandisi. Yako ad's keyword relevancy inoyerwa uchishandisa iyo Quality Score, uye ichaona kuti ads yako inoratidzwa sei. Shambadziro yako inofanirwa kuudza vangangove vatengi zvavanogona kutarisira kubva kubhizinesi rako, kupa kudaidzwa kunomanikidza kuita chiito, uye kuve anokwezva kune vashandisi pamidziyo yese.

Zvinhu zvitatu zvinopesvedzera Hunhu hweakaundi yako ndizvo: iyo inotarisirwa clickthrough mwero (CTR), ruzivo rwepeji yekumhara (LE), uye kukosha kwe ad kune chinangwa chemutsvagi. Kana iwe uchienzanisa akawanda emazwi akakosha anoonekwa pasi pemapoka akasiyana ad, iwe uchaona kuti Hunhu Zvibodzwa zveaya mazwi makuru achasiyana kubva kune mamwe mazwi akakosha mune mamwe mapoka ad. Zvikonzero zveizvi zvinosanganisira akasiyana ad kugadzira, mapeji ekumhara, kutariswa kwevanhu, nezvimwe. Kana ad yako ikagamuchira yakaderera Quality Score, iwe uchave nekunzwisisa zvirinani kuti iyo mhando yemhando inoverengerwa sei. Mhedzisiro yeongororo iyi inoburitswa pawebhusaiti yeGoogle uye inovandudzwa mazuva mashoma ega ega.

Mukutengesa kweAdwords, yako Quality Score inopesvedzera chinzvimbo chead yako uye mutengo pakudzvanya. Iwe uchaona kuti yakaderera CPC inoreva mari shoma inoshandiswa pakudzvanya. Hunhu Zvibodzwa zvinofanirwawo kutariswa kune yako bhidhi. Iyo yakakwirira yako Quality Score, kunyanya iwe ucharatidzwa mune yako ad. Mune ad auction, CPC yepamusoro ichaita mari yakawanda yeinjini yekutsvaga.

Mutengo

Imwe yemibvunzo yakakosha yaunofanira kuzvibvunza ndeiyi “chii chinodhura cheAdwords?” Vazhinji varidzi vemabhizinesi havazive nezvemitengo ine chekuita nekushambadzira kwepamhepo. Mutengo pakudzvanya kana CPC mutengo unodzorwa neGoogle Adwords uchishandisa metric inonzi iyo yakanyanya CPC.. Iyi metric inobvumira vashambadziri kudzora mabhidhi avo zvichienderana nehuwandu hwemari yavanokwanisa kushandisa pakudzvanya kwega kwega. Mutengo wekudzvanya kwega kwega unoenderana nehukuru hwebhizinesi rako uye indasitiri yauri mairi.

Kuti unzwisise mutengo wePPC software, iwe uchada kufunga kuti uchagovera sei bhajeti yako. Iwe unogona kugovera imwe bhajeti yako kune mobile uye desktop advertising, uye iwe unogona zvakare kunanga mamwe nharembozha kuti uwedzere shanduko. Mutengo wePPC software kazhinji unobva pane yekunyorera modhi, saka iva nechokwadi chekuisa mumutengo wekunyoresa. WordStream inopa zvirongwa zvakabhadharwa uye zvibvumirano zvemwedzi mitanhatu. Iwe unozoona zviri nyore kuita bhajeti yePPC software nenzira iyi, chero iwe uchinzwisisa zvirevo nemamiriro.

Nzira yakajairika yekuona mutengo weAdwords mutengo wekudzvanya (PPC). Inoshandiswa zvakanyanya kana iwe uchida kunanga kune chakanangana nevateereri uye usiri kunanga huwandu hukuru hwetraffic mazuva ese. Mutengo pa mille, kana CPM, nzira yebhidhiyo inobatsira kune ese marudzi emacampaign. CPM inokupa nzwisiso yenhamba yezviratidziro yako inogashira, iyo inokosha pakugadzira mushandirapamwe wekutengesa kwenguva refu.

Sezvo nhamba yevakwikwidzi painternet iri kuramba ichikwira, mutengo weAdwords uri kubuda mumaoko. Makore mashoma apfuura, kubhadhara kudzvanya kwanga kuchiri mutengo wakaderera. Zvino, nevanhu vakawanda vachitsvaga paAdwords, zvinogoneka kuti mabhizinesi matsva apedze EUR5 nekudzvanya pane mamwe mazwi akakosha. Saka, iwe unogona sei kudzivirira kushandisa mari yakawanda pane yako Adwords mishandirapamwe? Kune nzira dzakawanda dzekudzora mari inosanganiswa neAdwords.

Kana iwe uchida kuziva maitiro ekugadzira yako Adwords account kuti uwedzere kudzoka pane yako yekushambadzira mari., verenga chinyorwa ichi. Ichi chinyorwa chichaenda pamusoro peMari, Benefits, Targeting uye Keywords. Kana wangonzwisisa aya matatu akakosha pfungwa, iwe unenge wakagadzirira kutanga. Paunenge wagadzirira kutanga, tarisa muyedzo wemahara. Iwe unogona zvakare kudhawunirodha Adwords ad software pano. Unogona kutanga kugadzira account yako.

Mariro

Google inoshandisa zvinopfuura $50 miriyoni pagore paAdWords, nemakambani einishuwarenzi nemafemu emari anobhadhara mitengo yepamusoro. Pamusoro pe, Amazon inoshandisa mari yakawanda zvakare, kushandisa kupfuura $50 miriyoni pagore paAdWords. Asi mari yacho ndeyei? Ungazvizivisa sei? Izvi zvinotevera zvinokupa pfungwa yakajairika. Chekutanga, iwe unofanirwa kufunga nezveCPC yezwi rimwe nerimwe rakakosha. CPC shoma yemasendi mashanu haaonekwe seanodhura-akakosha mazwi. Iwo epamusoro-anodhura-makiyi mazwi anogona kudhura zvakanyanya $50 nekudzvanya.

Imwe nzira yekufungidzira mutengo ndeyekuverenga mutengo wekutendeuka. Iyi nhamba icharatidza kangani muenzi anoita chimwe chiitiko. Semuyenzaniso, iwe unogona kuseta yakasarudzika kodhi yekutevera maemail kunyoreswa, uye sevha yeAdWords ichaita ping maseva kuti ienderane neruzivo urwu. Unobva wawedzera nhamba iyi ne 1,000 kuverenga mutengo wekutendeuka. Iwe unogona ipapo kushandisa izvi zvakakosha kuona mutengo weAdWords mishandirapamwe.

Kukoshera kweAd chinhu chakakosha. Kuwedzera ad kukosha kunogona kuwedzera kudzvanya-kuburikidza nemitengo uye Hunhu Zvibodzwa. Conversion Optimizer inogadzirisa mabhidhi padanho remazwi akakosha kuitira kufambisa shanduko pane kana pasi pemutengo wakatarwa nemushambadzi pashanduko., kana CPA. Iyo inonyanya kukosha ads yako, iyo CPC yako ichave yakakwirira. Asi ko kana mushandirapamwe wako usingaite sezvaunotarisirwa? Iwe unogona kusada kutambisa mari pane ads izvo zvisingaite.

Mazita gumi epamusoro anodhura zvakanyanya paAdWords anobata nemari uye maindasitiri anobata mazakwatira emari.. Semuyenzaniso, iro keyword “degree” kana “dzidzo” yakakwira pane rondedzero yeanodhura Google keywords. Kana iwe uri kufunga kupinda mundima yedzidzo, gadzirira kubhadhara CPC yakakura yezwi guru rine yakaderera yekutsvaga vhoriyamu. Iwe zvakare unozoda kuziva nezve mutengo wekudzvanya kwechero mazwi akakosha ane chekuita nenzvimbo dzekurapa.

Chero bedzi iwe uchigona kubata bhajeti yako, Google AdWords inogona kuve sarudzo yakanaka kune mabhizinesi madiki. Iwe unogona kudzora kuti yakawanda sei yaunoshandisa pakudzvanya kuburikidza ne geo-targeting, mudziyo kunanga, nezvimwe. Asi yeuka, hausi wega! Google yakatarisana nemakwikwi akaomarara kubva kuAskJeeves neLycos. Ivo vari kupikisa hutongi hweGoogle seyekutanga yakabhadharwa-injini yekutsvaga munyika.

Benefits

Google AdWords ipuratifomu yekubhadhara-per-click advertising. Inotonga zviziviso zvinoonekwa pamusoro pekutsvaga kweGoogle. Anenge bhizinesi rega rega rinogona kubatsirwa neAdWords, nekuda kwemabhenefiti ayo. Sarudzo dzayo dzine simba dzekunangidzira dzinopfuura kungosarudza vateereri vakananga zvichienderana nenzvimbo kana kufarira. Unogona kunanga vanhu zvichienderana nemazwi chaiwo avanonyora muGoogle, kuve nechokwadi kuti unoshambadzira chete kune vatengi vakagadzirira kutenga.

Google Adwords inoyera zvese, kubva kubhidha kuenda kunzvimbo dzekushambadzira. NeGoogle Adwords, unogona kutarisa uye kugadzirisa mitengo yako yebhidhiti kuti uwane iyo yakanakisa yekudzoka pakudzvanya kwese. Chikwata cheGoogle Adwords chinokupa iwe bi-svondo rega rega, weekly, uye kushuma pamwedzi. Mushandirapamwe wako unogona kuunza vashanyi vanosvika vanomwe pazuva, kana uine rombo rakanaka. Kuti uwane zvakanyanya kubva kuAdwords, iwe unofanirwa kuve neruzivo rwakajeka rwezvauri kuedza kuzadzisa.

Kana ichienzaniswa neSEO, AdWords chishandiso chinoshanda zvakanyanya chekutyaira traffic uye inotungamira. PPC kushambadzira inoshanduka, scalable, uye inogona kuyerwa, zvinoreva kuti unobhadhara chete kana mumwe munhu adzvanya pane yako ad. Pamusoro pe, iwe unonyatsoziva kuti ndeapi mazwi makuru akakuunzira iwe yakanyanya traffic, iyo inokubvumira kuti uvandudze nzira yako yekutengesa. Iwe unogona zvakare kutarisa shanduko kuburikidza neAdWords.

Google AdWords mupepeti inoita kuti chimiro chive nyore kushandisa uye chinokubatsira kubata mushandirapamwe wako. Kunyangwe iwe uchitonga yakakura AdWords account, iyo AdWords Mharidzo ichaita kuti kutonga kwako mushandirapamwe kushande. Google inoenderera mberi nekusimudzira chishandiso ichi, uye ine huwandu hwakawanda hwezvimwe zvakanaka kune varidzi vebhizinesi. Kana iwe uchitsvaga mhinduro yezvido zvekushambadzira zvebhizinesi rako, AdWords Mharidzo ndechimwe chezvishandiso zvinobatsira zviripo.

Pamusoro pekutsvaga kutendeuka, AdWords inopa maturusi ekuyedza akasiyana kuti akubatsire iwe kugadzira iyo yakakwana ad danidziro. Unogona kuedza misoro, text, uye mifananidzo ine maturusi eAdWords uye ona kuti ndeapi anoita zvirinani. Unogona kuyedza zvigadzirwa zvako zvitsva neAdWords. Zvakanakira AdWords hazviperi. Saka, wakamirira chii? Tanga nhasi uye tanga kubatsirwa neAdWords!

Targeting

Kutarisa mishandirapamwe yako yeAdwords kune chaivo vateereri vanogona kukubatsira iwe kuwedzera shanduko yako uye kuwedzera webhusaiti yako traffic.. AdWords inopa akati wandei nzira dzeizvi, asi nzira inoshanda zvikuru ingangove iri musanganiswa wemitoo. Zvose zvinoenderana nezvinangwa zvako. Kuti udzidze zvakawanda nezve nzira idzi dzakasiyana, ramba uchiverenga! Zvakare, usakanganwa kuyedza mishandirapamwe yako! Isu tichakurukura maitiro ekuyedza aya akasiyana marudzi ekunongedza muAdwords.

Kutariswa kwemari ndiyo muenzaniso weboka renzvimbo. Iyi mhando yekunangwa yakavakirwa pane yakaburitswa pachena IRS data. Kunyangwe ichingowanikwa muUnited States chete, Google AdWords inogona kudhonza ruzivo kubva ku IRS uye kuiisa muAdWords, inokubvumira kuti ugadzire zvinyorwa zvichienderana nenzvimbo uye zip codes. Iwe unogona zvakare kushandisa iyo Income Targeting sarudzo kune yakanangwa kushambadzira. Kana iwe uchiziva rudzi rwehuwandu hwevanhu vateereri vako ndevavo, unogona kugovera mishandirapamwe yako yeAdWords zvinoenderana.

Imwe nzira yekunongedza yako Adwords mishandirapamwe ndeye kusarudza imwe musoro kana subtopic. Izvi zvinokutendera kuti utarise vateereri vakawanda nekuedza kushoma. Zvisinei, kutariswa kwemusoro kunonyanya kutsamira pane chaiwo mazwi makuru. Topic kunanga chishandiso chakanakisa kana ichishandiswa pamwe chete nemazwi akakosha. Semuyenzaniso, unogona kushandisa misoro yebasa rewebhusaiti yako kana zvigadzirwa, kana kune chimwe chiitiko kana mhando. Asi chero nzira yaunosarudza, iwe unozokwanisa kusvika kune chako chinangwa chevateereri uye kuwedzera kutendeuka kwako.

Nzira inotevera yekunongedza AdWords ads ndeyekusarudza vateereri vavo zvichienderana nemari yavo yepakati, nzvimbo, nezvimwe. Iyi sarudzo inobatsira kune vatengesi vanoda kuona kuti kushambadzira kwavari kushandisa mari yavo inosvika kune vateereri vanogona kutenga.. Nenzira iyi, unogona kuva nechokwadi chekuti kushambadzira kwako kuchasvika kune vateereri vangangotenga chigadzirwa chako. Asi ungazviita sei?

Keywords

Pakusarudza mazwi makuru ekushambadzira kwako, edza kudzivirira mazwi akafara kana mazwi asina hukama nebhizinesi rako. Iwe unoda kunanga kwakakodzera kudzvanya kubva kune vanokwanisa vatengi uye chengetedza zvaunofunga kuita zvishoma. Semuyenzaniso, kana iwe uine chitoro chekugadzirisa kombiyuta, usashambadze bhizinesi rako uchishandisa izwi “kombiyuta.” Uye nepo iwe usingakwanise kudzivirira akafara mazwi, unogona kuderedza mari yako yePPC nekushandisa mazwi akafanana, misiyano yepedyo, uye mazwi ane hukama semantically.

Nepo makiyi emuswe marefu anogona kuita seanofadza pakutanga, SEM inowanzosada ivo. Nemamwe mashoko, kana mumwe munhu apinda “wifi password” vanogona kunge vasiri kutsvaga chigadzirwa kana sevhisi yako. Vanogona kunge vari kuedza kuba yako isina waya network, kana kushanyira shamwari. Hapana kana yeaya mamiriro angave akanaka kumushandirapamwe wako wekushambadzira. Pane kudaro, shandisa-refu-muswe keywords anoenderana nechigadzirwa chako kana sevhisi.

Imwe nzira yekutsvaga yakaderera-inoshandura mazwi ndeyekumhanyisa mishandirapamwe isina kunaka. Iwe unogona kusabvisa mamwe mazwi akakosha kubva kumushandirapamwe wako padanho reboka rekushambadzira. Izvi zvinonyanya kubatsira kana ads ako asiri kugadzira kutengesa. Asi izvi hazviiti nguva dzose. Pane mamwe mazano ekutsvaga kushandura mazwi makuru. Tarisa chinyorwa ichi neSearch Engine Journal kuti uwane rumwe ruzivo. Iine matipi akawanda ekuziva epamusoro-anoshandura mazwi makuru. Kana iwe usati waita izvi, unogona kutanga kuedza nemazano aya nhasi.

Chinhu chakanyanya kukosha kuyeuka nezve keywords eAdwords ndechekuti ivo vanoita basa rakakosha mukufananidza kushambadzira kwako nevangangove vatengi.. Nokushandisa mazwi makuru emhando yepamusoro, ads ako acharatidzwa kune vane hunyanzvi tarisiro vari kuenderera mberi nekutenga faniro. Nenzira iyi, unogona kusvika kune vateereri vemhando yepamusoro vanogona kushandura. Kune marudzi matatu makuru emazwi akakosha, kutengeserana, informational, uye tsika. Iwe unogona kushandisa chero yeaya marudzi emazwi akakosha kunanga rimwe boka revatengi.

Imwe nzira yekuwana emhando yepamusoro mazwi ndeyekushandisa keyword tool yakapihwa neGoogle. Iwe unogona zvakare kushandisa iyo Google webmaster yekutsvaga analytics queries report. Kuti uwedzere mikana yako yekuwana shanduko, shandisa mazwi akakosha ane chekuita nezviri pawebhusaiti yako. Semuyenzaniso, kana uchitengesa mbatya, edza kushandisa izwi “fashion” sezwi rakakosha. Izvi zvichabatsira mushandirapamwe wako kuti uonekwe neavo vanofarira chigadzirwa chauri kutengesa.

Kubudirira muAdwords, iwe unofanirwa kuziva kuti ndeapi mazwi akakosha aunofanira kushandisa uye maitiro ekubhadhara paari. Muchinyorwa chino, iwe uchadzidza kuseta mabhidhi nemaoko, research keywords, uye tarisa zvakare ads ako. Pane zvakawanda kune keyword strategy, zvakare, kusanganisira maitiro ekuedza mazwi ako uye maitiro ekutsvaga kuti ndeapi anowana yakanakisa kubaya-kuburikidza nemitengo. Tinovimba, mazano aya achakubatsira kuti uwane zvakanyanya kubva kuAdwords.

Keyword research

Injini yekutsvaga yekushambadzira chikamu chakakosha chekushambadzira online, uye mushandirapamwe wekushambadzira wakabudirira zvinoenderana nekusarudza mazwi akakosha. Keyword research ndiyo maitiro ekuona misika inobatsira uye kutsvaga chinangwa. Mazwi akakosha anopa mushambadzi data data pane vashandisi veinternet uye vabatsire kugadzira a ad zano. Kushandisa zvishandiso seGoogle AdWords’ ad builder, mabhizinesi anogona kusarudza anonyanya kukosha mazwi kune yavo yekubhadhara-per-click advertising. Chinangwa chekutsvagisa mazwi akakosha kugadzira maratidziro akasimba kubva kuvanhu vari kushingaira kutsvaga izvo zvaunofanira kupa.

Nhanho yekutanga mukutsvagisa mazwi akakosha ndeyekuona chinangwa chevateereri vako. Kana wangoziva vateereri vako, unogona kuenderera kune mamwe mazwi akakosha. Kuita keyword research, unogona kushandisa maturusi emahara seGoogle's Adwords Keyword Tool kana akabhadhara keyword research maturusi seAhrefs. Zvishandiso izvi zvakanakisa pakutsvaga mazwi makuru, sezvavanopa metrics pane imwe neimwe. Iwe unofanirwawo kuita tsvakiridzo yakawanda sezvinobvira usati wasarudza chaiyo kiyi izwi kana mutsara.

Ahrefs ndeimwe yeakanakisa mazwi ekutsvaga maturusi evagadziri vemukati. Yayo keyword yekutsvagisa chishandiso inoshandisa clickstream data kupa yakasarudzika yekudzvanya metrics. Ahrefs ine zvirongwa zvina zvakasiyana zvekunyorera, nemiyedzo yemahara paStandard uye Lite kunyorera zvirongwa. Nemiedzo yemahara, unogona kushandisa chishandiso kwemazuva manomwe uye kubhadhara kamwe chete pamwedzi. The keyword database yakakura – ine mabhiriyoni mashanu emazwi akakosha kubva 200 nyika.

Keyword research inofanirwa kuve inoenderera mberi, semashoko akakosha nhasi anogona kunge asiri iwo akanakisa sarudzo dzebhizinesi rako. Mukuwedzera kune keyword research, inofanirawo kusanganisira tsvakurudzo mune zvinyorwa zvekutengesa zvinyorwa. Kuita tsvakurudzo, ingoisa mazwi akakosha anotsanangura kambani yako uye ona kuti vanhu vangani vanonyora mazwi iwayo mwedzi wega wega. Tarisa huwandu hwekutsvaga temu yega yega inogamuchira mwedzi wega wega uye kuti imwe neimwe inodhura zvakadii pakudzvanya. Netsvakurudzo yakakwana, unogona kunyora zvirimo zvine chekuita nekutsvaga kwakakurumbira uku.

Kubhidha pamazwi akakosha

Iwe unofanirwa kutsvagira makwikwi uye kuona kuti ndeapi anonyanya kuzivikanwa mazwi ekuwedzera mikana yako yekuwana yakakwira traffic uye kuita mari. Kushandisa keyword research maturusi anokubatsira kuti usarudze kuti ndeapi makiyi mazwi ane akanyanya kugona uye anonyanya kukwikwidza kuti iwe uite mari.. Iwe unogona zvakare kushandisa zvishandiso seUbersuggest kuti uone nhoroondo keyword stats, mabhajeti akakurudzirwa, uye mabhidhi emakwikwi. Kana uchinge waona kuti ndeapi mazwi akakosha anozoita iwe mari, iwe unofanirwa kusarudza pane keyword zano.

Chinhu chinonyanya kukosha kuyeuka ndechokusarudza nekungwarira mazwi akakosha aunoda kunanga. Iyo yakakwirira yeCPC, zviri nani. Asi kana iwe uchida kuwana zvigaro zvepamusoro mumajini ekutsvaga, unofanira kubhidhaira zvakakwirira. Google inotarisa kubhidhi yako yeCPC uye huwandu hwemhando yezwi rakakosha rauri kunanga. Izvi zvinoreva kuti iwe unofanirwa kusarudza iwo akakosha mazwi anozokubatsira iwe kuwana epamusoro masanji. Kubhidha pamazwi akakosha kunobvumira kuti unyatsojeka nevateereri vako.

Paunenge uchitsvaga mazwi makuru muAdwords, iwe unofanirwa kufunga kuti vateereri vako vari kutsvaga. Kuwanda kwevanhu vanowana webhusaiti yako kuburikidza nemashambadziro ako, iyo traffic yakawanda iwe yaunogamuchira. Rangarira kuti haasi ese mazwi akakosha anozoguma nekutengesa. Kushandisa shanduko yekutevera kuchakubvumidza kuti uwane iwo anonyanya kubatsira mazwi uye gadzirisa yako yakanyanya CPC zvinoenderana.. Kana yako kiyi yekubhidha nzira iri kushanda, zvinokuunzira purofiti yakakwirira. Kana bhajeti yako iri shoma, iwe unogona kugara uchishandisa sevhisi sePPExpo kuti uongorore yako kiyi yekubhidha nzira.

Rangarira kuti vakwikwidzi vako havango tsvage kuti iwe uve wekutanga papeji yeGoogle mhinduro. Iwe unofanirwawo kufunga nezve yako ad campaign purofiti. Unoda chaizvo traffic kubva kune vatengi vanogona kunge vachitsvaga chigadzirwa chako? Semuyenzaniso, kana ad yako ikabuda pasi pezvinyorwa zvavo, unogona kunge uchikwevera mabhatani kubva kune mamwe makambani. Dzivisa kubhidha pamatemu emukwikwidzi wako kana asina kunangana nebhizinesi rako.

Kuseta mabhidhi nemaoko

Otomatiki kubhidha hakunei nezviitiko zvichangoburwa, kuburitswa kwenhau, flash kutengesa, kana mamiriro okunze. Manual bhidhiri inotarisa pakuisa iyo chaiyo bhidhi panguva chaiyo. Nekudzikisa mabheti ako kana ROAS yakaderera, unogona kuwedzera mari yako. Zvisinei, manyorerwo ekubhidha zvinoda kuti iwe uzive nezve zvakasiyana zvinhu zvinogona kukanganisa ROAS. Nokuda kwechikonzero ichi, kuseta mabhidhi pamaoko kunobatsira zvakanyanya pane kuaitisa otomatiki.

Kunyange zvazvo nzira iyi inotora nguva yakawanda, inopa granular control uye inovimbisa kuita nekukurumidza kwekuchinja. Automated kubhidha haina kunaka kumaakaundi makuru, izvo zvinogona kuoma kutarisa uye kudzora. Uyezve, zuva nezuva kuona akaundi anoganhurira vashambadzi’ kukwanisa kuona “mufananidzo mukuru.” Manual kubhidha inobvumidza iwe kuti utarise mabhidhi erimwe keyword.

Kusiyana otomatiki kubhidha, kuseta mabhidhi nemaoko muGoogle Adwords kunoda kuti uzive chigadzirwa kana sevhisi yako uye uve neruzivo rwunodiwa kuseta mabhidhi ako.. Zvisinei, otomatiki kubhidha haisi iyo yakanakisa sarudzo kune mamwe macampaign. Nepo Google ichikwanisa kugadzirisa otomatiki mabhidhi ako zvichienderana neshanduko, haigare ichiziva kuti ndedzipi shanduko dzakakodzera kubhizinesi rako. Iwe unogona zvakare kushandisa yakashata keyword list kuderedza marara ako.

Paunenge uchida kuwedzera kudzvanya, unogona kuseta iyo CPC nemaoko muGoogle Adwords. Iwe unogona zvakare kuseta yakanyanya CPC bhidhi muganho. Asi ramba uchifunga kuti nzira iyi inogona kukanganisa chinangwa chako uye kuita kuti CPC yako iwedzere. Kana uine bhajeti re $100, kuseta max CPC bid limit ye $100 inogona kunge iri sarudzo yakanaka. Panyaya iyi, iwe unogona kuseta yakaderera bhidhi nekuti mikana yekutendeuka yakaderera.

Re-targeting

Gwaro reGoogle rinorambidza kuunganidza ruzivo rwemunhu kana ruzivo rwemunhu senhamba dzekadhi rechikwereti, email addresses, uye nhamba dzenhare. Zvisinei nekuti kuyedza kutarisa zvakare neAdwords kunogona kuve kwebhizinesi rako, pane nzira dzekudzivisa kuunganidza ruzivo rwemunhu nenzira iyi. Google ine mhando mbiri dzekutanga dzekutarisa zvakare ads, uye vanoshanda nenzira dzakasiyana kwazvo. Ichi chinyorwa chinotarisa maviri eaya mazano uye chinotsanangura mabhenefiti ega ega.

RLSA inzira ine simba yekusvika kune vashandisi vari pane ako e-zvekutarisisa zvinyorwa uye kuvatora pedyo nekutendeuka.. Iyi mhando yekushambadzira zvakare inogona kushanda pakubata vashandisi vakaratidza kufarira zvigadzirwa nemasevhisi ako asi vasati vatendeuka.. Kushandisa RLSA kunokubvumidza kuti usvike kune avo vashandisi uchiri kuchengetedza yakakwirira shanduko. Nenzira iyi, unogona kukwidziridza mushandirapamwe wako nekunanga vashandisi vako vakakodzera.

Mishandirapamwe yekutarisa zvakare inogona kuitwa pamapuratifomu akasiyana, kubva kumainjini ekutsvaga kusvika kumasocial media. Kana uine chigadzirwa chinonyanya kufarirwa, iwe unogona kugadzira ads yezvigadzirwa zvakafanana neinomanikidza kupa. Zvinogoneka kumisa mishandirapamwe yekutarisisa papuratifomu inopfuura imwe. Zvisinei, nokuda kwekuita kwakanyanya, zviri nani kusarudza kusanganiswa kunobudirira kwezvose zviri zviviri. Mushandirapamwe unofambiswa zvakanaka wekutarisa zvakare unogona kufambisa kutengesa kutsva uye kuwedzera purofiti kusvika 80%.

Kutarisa zvakare neAdwords kunokubvumira kuti uratidze kushambadzira kune peji rakamboshanyirwa. Kana mushandisi akatarisa chigadzirwa chako peji munguva yakapfuura, Google icharatidza Dynamic ads ine chigadzirwa ichocho. Iwo ads acharatidzwa kune avo vashanyi zvakare kana vakashanyira peji mukati mevhiki. Zvimwe chetezvo nezveshambadziro dzakaiswa paYouTube kana Google's display network. Zvisinei, Adwords haitevedze maonero aya kana usina kuvabata mumazuva mashoma.

Negative keywords

Kana iwe uchinetseka kuti ungawana sei uye nekuwedzera mazwi asina kunaka kune yako Adwords mushandirapamwe, pane nzira shoma dzekuzviita. Imwe nzira iri nyore ndeye kushandisa Google kutsvaga. Isa izwi rakakosha rauri kuyedza kunanga, uye iwe uchaona toni yezvakakodzera ads kubuda. Kuwedzera aya ads kune yako Adwords negative keywords list ichakubatsira kuti ugare kure neaya ads uye kuchengeta account yako yakachena..

Kana iwe uchimhanyisa online marketing agency, iwe ungangoda kunanga chaiwo mazwi asina kunaka eSEO pamwe nePPC, CRO, kana Landing Peji Dhizaini. Ingobaya iyo “wedzera mazwi asina kunaka” bhatani riri pedyo nematemu ekutsvaga, uye ivo vacharatidza padivi petemu yekutsvaga. Izvi zvichakubatsira kuti ugare wakakodzera uye uwane inotungamira inotungamira uye kutengesa. Asi usakanganwa nezve mukwikwidzi wako mazwi asina kunaka – vashoma vavo vanogona kunge vakafanana, saka iwe unofanirwa kuve wakasarudzika.

Kushandisa mazwi asina kunaka kuvhara mibvunzo yekutsvaga inzira ine simba yekudzivirira bhizinesi rako kubva kuGoogle's sloppy ads.. Iwe unofanirwawo kuwedzera mazwi asina kunaka padanho remushandirapamwe. Izvi zvinovharisa mibvunzo yekutsvaga isingashande kumushandirapamwe wako uye ichashanda senge yakasarudzika isina kunaka kiyi yemapoka ezviratidziro emangwana.. Iwe unogona kuseta mazwi asina kunaka anotsanangura kambani yako mune generic mazwi. Iwe unogona zvakare kuzvishandisa kuvharira ads kune chaiwo zvigadzirwa kana zvikamu, zvakadai sezvitoro zveshangu.

Nenzira imwechete seyakanaka mazwi makuru, iwe unofanirwa kuwedzera mazwi asina kunaka kumushandirapamwe wako weAdwords kudzivirira traffic isingadikanwi. Paunoshandisa mazwi asina kunaka, unofanira kudzivisa mashoko akajairika, zvakaita se “ninja air fryer”, izvo zvinongokwezva vanhu vanofarira mune chaiwo zvigadzirwa. Izwi rakanyanya kujeka, zvakaita se “ninja air fryer”, zvichakuchengetera mari, uye iwe unozogona kusabvisa ads asina basa kune bhizinesi rako.