Category: Blog

When you set up your bids in Google AdWords, you will find out, that multiple bid adjustments are available. Some may be easy or some may be advanced, but any of them are possible. If you look at the customizations available, you should consider, that a reduction prevents your ads from being displayed. If you choose this option, you can completely avoid showing ads in this situation.

1. Ad scheduling adjustments allow you to change your ad bid and frequency based on the time and day.
2. You can formulate adjustments based on demographics such as age and gender. This is part of the demographic targeting through Google Ads.
3. The device bid adjustments allow you to set the frequency of your ads based on the search device, with. B. Mobile phones, Tablets, Smart TV or computer.
4. With location adjustments, you can change the frequency, with which your ad will appear, set exactly depending on the location of the visitors.
5. Bid adjustments for targeting methods include an advanced level setting. You can target ad group bid adjustments.

Why should you use bid adjustments?

You can improve your ad targeting, by setting, Who you want to spend most of your advertising budget on. By restoring your ad targeting, you have to find out, that you use the budget more efficiently. The result should be an improved ROI.

Bid adjustments are a clean and useful way to do it, analyze different campaigns. When it's going well, you can turn it into a discreet campaign. If it doesn't, you need to cancel your bid adjustment, to make everything normal.

Tips for adjusting bids

1. You want to consider your goals, when you define the bid adjustments and finalize the bid strategy.
2. Use real-time data, while planning the Google Ads bidding tactic. To do this, you have to invest time, to understand, how to cross different fragments.
3. Google Ads has a bid copier. You should use this, to decipher good preparation points for your bids.
4. The easiest way, to make bid adjustments, is that, Allow smart bidding, to do this for you. These strategies change bids based on several factors.
5. Make sure, that you set up a system for processing your bids, independently of, whether or not you automate with Smart Bidding.

With Google Ads bid adjustments, you can bid for specific website visitors based on factors such as location, Demographics, Remarketing, Customize schedule and others.

You don't have to start from scratch and develop these strategies yourself or search high and low, to find the best for the holidays. We've put together the best methods, to maximize your results with Google Ads while. You will notice, that many of these strategies overlap with them, that you will likely use all year round. Therefore, you can even adopt some of these suggestions, to work at other times of the year.

plan ahead

As with any other strategy or campaign, you want to make sure, that you start planning Christmas sales as early as possible. The sooner you can start planning, the less stress you have, when it is time, to run the ads. You can even start planning, as soon as the previous one ends.

Upload inventory to Google Shopping

Another reason, initiate planning ahead of time, is that, that you have time, take care of time-consuming actions, with. B. to ensure, that all of your inventory is in Google Shopping.

Increase your budget

One of the first things, you want to do, to get more sales, is increasing your Google Ads budget.

Make sure, Make sure your website is mobile friendly

With so many people, use the smartphones to shop, you have to make sure, that your website is accessible on mobile devices. Your website must provide the full user experience on mobile devices and desktops.

Use Google Ads and Shopping Ads

If you use Google Ads, to increase sales, you should make sure, that you use both search ads and shopping ads.

Mark the expediency

Your ad copy should also make it clear, that the purchase of your product is fit for purpose. Add convenient delivery options to your ad, to show the buyers, that you offer this convenience. Including free delivery, Faster delivery or in-store pickup can be a great choice.

Make sure, that the information is correct

One of the most important strategies for Google ads is this, to ensure, that your ads contain accurate information on availability and prices. This includes the content API, the automatic feed delivery and automated article updates.

You can use the Google Ads strategies above to get more Christmas sales. They will help you with that too, to overcome the typical drop in sales after the holiday. While the above strategies are adapted for the holiday season, you can easily adapt most of them for any other season of the year.

In July 2020 announced Google Ads Portfolio bid strategies, an automated one, targeted bid strategy, the multiple campaigns, Ad groups and keywords work together. As Google has stated, that this function is available for all manager accounts. Last summer, we took a quick look at a new smart bid feature: the portfolio bid strategies for manager accounts. Starting today, all advertisers can use these cross-account bid strategies for both search- as well as for standard shopping campaigns.

By linking campaigns from variant accounts to a single portfolio, you can get more performance on these accounts. Choose your guide, a marketplace, that offers activities for travelers, and use portfolio bid strategies across all accounts, to make it easier for you to achieve your business goals. An automated one, targeted bid strategy, in the case of multiple campaigns, Ad groups and keywords are organized. It helps you too, Achieve your performance goals. They offer the following smart bid strategies like Target CPA, Soul-ROAS, Maximize conversions, Maximize conversion value, Maximize clicks and target impression percentage. Once the portfolio strategy has been created, it is saved in the shared library, the central place for managing your portfolio bid strategies and tracking performance. These bid strategies were formerly known as "flexible bid strategies". In case you are new to Google's many options for bidding on ads, can you make sure, that you get precise information on some of the basics of bidding. A bid strategy is something, where Google uses your advertising budget, also depending on your campaign goals.

When placing ads on Google, users can prefer different options for bidding on their ads, depending on, which actions are most important for the company. Let's make a statement about the sale of products on your online store. More opportunities for consumers, Visit your shop and the ultimate endeavor, Increase your sales. Maybe you run some kind of online community and are looking for an idea, to increase the number of people, who sign up for their monthly newsletter. Whatever your goals are, if you know, what they are, you can choose the most appropriate bid strategies for your campaigns.

The creation and optimization of the Google Display Network- or GDN ads can be a daunting task. The fact is, that you may be wasting your ad budget, if it was not completed correctly. However, this does not mean, that you should stop. If you only spend your budget on banner advertising, remember, that you may be wasting a lot of time doing this, Start display ads, to attract more users, or if you are aiming for retargeting for the GDN. You need to design ads of a certain size. The only answer is that, Design and optimize your ad sizes whenever possible.

But if you choose the right size for Google Display ads, you should consider mobile devices.

Size of the Google Display ads for the website banner

Every ad image doesn't always work in one place or for one ad campaign. The banner should have an image size of 468 × 60 to have. When your potential customers surf, the first thing they see on websites is the top of a page or above the fold, and the banner ensures, that your ads are there, to greet them.

1. Half Banner contains an image size of 234 × 60. Select this banner, if you have an ad with a small, but want powerful area.

2. The square banner has an image size of 250 × 250. The most notable advantage of such ads is, that they fit flexibly into your website design.

3. Small Square is an ad with a size of 200 × 200. These ads offer benefits similar to a regular square size.

4. The large rectangle consists of an image size of 336 × 280. This type of ad doesn't attract as many impressions as a medium rectangle (300 × 250). It is still an eye-catching display

5. Portrait ads have an image size of 300 × 1050. These ads are aspiring to be one size fits all, which was developed for retargeting, since they are measured as attractive according to common principles.

6. Poster advertising is with an image size of 970 × 250 designed. Because of their size and placement options, you can view better ads

Size of Google display ads for mobile banners

1. Mobile banner ads are displayed with an image size of 320 × 50 switched. Over time, the potential of mobile marketing has increased noticeably.
2. The Large Mobile Banner Ad contains an image with the size 320 × 100. There are several other formats as well, with. B. Mobile Full Page Flex (320 × 320), Square (250 × 250) und Small Square (200 × 200). Very few advertisers use such formats.

Google search ads are a verified method, to grab attention and drive more visitors to a website. Paid search with Google Ads can do a lot more than just drive traffic and sales. This is also one of the possibilities, Test bids and ad copies. You can even use it, to improve the search engine optimization of your website. Clicks are certainly expensive and just keep getting better over time. We need to optimize our investment in PPC ads as much as possible.

Tips for using Google Ads for local businesses

1. Local service ads are just that, as they seem: a new ad format, specially developed for local businesses, who offer precise services. You matter, as they stand out more than any standard google ads. And because they're local and too relevant to search, from which they are initiated. Local service ads are likely to perform very well. If your company offers any type of service, you should think about testing these new ads.

2. Ad extensions are the links, which show the description area of ​​some text ads. Of course, any site expansion would surely help with local promotion. However, this isn't the only ad extension, that you can test with your local ads.

• call extensions
• Partner Site Extensions
• Automated site extensions

3. One of the easiest ways, to achieve this, is that, Split the meta tags including title tags and meta description of the pages of your website in your Google Ads account. The two formats are remarkably analogous, if you examine them carefully. Title tags are similar to Google Ads text headings. Ad descriptions fit nicely with meta description tags.

4. When you ask your customers, Share reviews for your business, this can be amazingly helpful. But use these reviews constructively on your website? When you don't use them, you should start then. Constructive reviews, work in exactly the right places, to increase conversion rates. Some of these "right places" can be checkout pages and contact pages.

5. Not all keywords work best. Some keywords have vastly higher buying intent than others. If you would like to research, it is good, Find keywords, that have both low competition and higher conversion rates.

Location-specific marketing offers both advertisers and marketers the exclusive opportunity, reach their consumers based on specific locations, that they visit. Geofencing helps advertisers with this, Create and address audiences with astonishing accuracy through bespoke targeting. Geofencing marketing, or advertising, is defined as location-based marketing, with which you can connect to smartphone users in a specific geographic area. Because geofencing is location-based, it depends on GPS, Wi-Fi, RFID (Radio Frequency Identification) and bluetooth.

Geofences work in three easy steps. First, create a virtual perimeter, surrounding a physical location. Then a user walks past the geofenced location. As soon as they run, an ad from your campaign will appear on your phone.

Geofencing und Geotargeting

Geotargeting focuses on an explicit group of users in the vicinity of a geolocation area, while geofencing describes a limit, that generates certain advertisements, which are displayed, when users enter or exit a fenced area.

 Features of geofencing

1. Geofencing together with conversion zones enables improvised data to track and evaluate online-to-offline conversions. It is important, efficiently decrypt and use this data.

2. You can also use geofencing to target potential customers, who entered your competitors' websites.

3. Potential geofencing allows marketers to precisely target individual flocks and businesses.

Steps to run a geofenced campaign

1. Once you have chosen your target audience and want to know, where it should be reached, it's time, Create your geofence. There are two main options, to develop your geofence: around a point or around preset limits.

2. For each geofence you can have one- and contest exit events. You can also define the perimeter within the geofenced area, in which maintenance or a lodge is to be set up, before a campaign or event is started.

3. Triggering location-based notifications isn't particularly new. However, by using programmatic capabilities to add a behavioral data layer, marketers can target campaigns based on time of day, date, Location and special insights such as demographic data, Buying habits, preferences, Surfing behavior, previous purchases and others generate.

4. When preparing your geofence ad designs, you need to consider your viewers. Test static ads, GIFs and video content, to get your customers' consideration

5. Although geofencing has an exceptional ROI, his campaigns can be improved and optimized. One of the most important metrics for reviewing geofenced campaigns is the cost per visit, the display of visits, the total visit rate and the click visits.

You can use Google Ads phone calls to serve ads, who are fully committed to it, Increase the number of phone calls your company receives. Other Google Ads services can benefit from this if used properly. However, you need to know, how to do this. Google's call ads are only showing, when the viewers access it with one device, that can make calls. The person clicks the ad, and instead of bringing them to the website or product page, your device calls your number.

For other Google ads, you're just bidding, that your call ads are displayed to the competition.

Google call forwarding numbers

You can either use your company's contact number or a Google forwarding number (GFN) in your call display. When you're creating a Google call ad, you will need to fill in the required information and some optional information. Required information includes –

• your company name
• phone number
• description
• Confirmation URL

To get the most out of your Google call ads, you should also fill in the following optional fields:

• Two headings
• Final URL
• extensions

Extensions can be in position, structured snippet or callout extensions. When adding an extension to your ad, this can improve the visibility of your ad. If you're not using a definitive URL in your call ad, click anywhere on the screen to place a call, instead of accessing your website. A minimum ad rank must be shown for extensions. Even then it is only displayed, if Google algorithms provide for this. This contributes to your performance.

1. Google recommends you, an absolute ad group with call-only ads and without creating your text-based ads in the group. This allows you to adjust the bids or change your automatic bid strategy for the ad type.

2. You can use any keywords for your Google Ads phone calls. However, you get good results, when targeting keywords, that lead to, that users call.

3. Make sure, that your ad contains a location targeting. This includes the selection of keywords, which contain the location and a phone number with an area code.

4. If your company is only open for fixed hours on a day, you may want to limit the ads like this, that they are only switched on then, if your company can take calls.

Google Ads is a PPC advertising solution from Google. PPC or Pay Per Click is a strategy of internet marketing, where advertisers pay a certain fee each time, when their ads get a click. It is a possibility, to acquire real visits to your website, instead of trying, to "earn" these visits naturally. Search engine advertising is one of the well-known forms of the PPC strategy. It enables the marketers, to submit their bid for the placement of advertisements in links, which are sponsored by the search engines, when someone searches for a keyword, that is linked to your industry offer.

How important is PPC to advertising?

The PPC process is sometimes called Google Ads, Search engine advertising or referred to for a paid search. PPC ads also look great above organic search results on Google.

There are more than 2 Billions of users online. There are numerous options for your business, Perform conversions found in search engines. One of the gains from PPC advertising, that marketers and business owners like the most, is, that it is fast. It helps you, get instant results. You can promote the countless people, who are looking for your company. This is the main difference between the benefits of a PPC advertising campaign and the benefits of SEO. PPC offers quick satisfaction.

Increase in sales through advertising

PPC increases your sales, Your sales and your leads. As long as you suggest great products or services, PPC advertising will likely lead to conversions.

If you want to grow fast ... like NOW ... you need to invest in paid search marketing, so that you can make the profits of PPC advertising marketing company. You miss potential clicks, Leads and sales every day, where you are not in the search engines. Your customers are currently using it. And your participants use it, to benefit from it. If you can run your business without cold calling, Want to improve networking or other forms of push advertising, invest in a PPC advertising campaign today. Then you have reached the right place.

Do you have any questions about the PPC advertising campaign?? Do not worry! We would like to answer you! Just leave your questions in the comments below.

Ad tracking has been one of the most influential ways of measuring your campaign's performance. Independently of, whether you do this through google or facebook, a mobile device or a desktop do, Such- or use display ads and other ad tracking methods such as the UTM parameters advertisers use, to study better and more profitable campaigns.

What do you mean by ad tracking?

Ad tracking describes a process, where different data is used to measure ad performance. Clicks, Impressions, Conversions and more can be done using URLs, Cookies and "pixels" can be measured in different ways.

Types of ad tracking

Ad tracking is a broader concept and there are many tools and platforms for ad tracking. Let's check that one by one –

Track URLs

A tracking URL is a type of URL to a web page on your website, at the end of which there is a tracking tag. The only difference between a tracking URL and a typical URL is the code given at the end.

This type of tracking is useful for PPC campaigns, E-mail- and advertising campaigns on other websites. They will help you decide, who will help you, Form your most profitable audience.

track pixels

Tracking pixels are tiny and 1 × 1 transparent images, which is about ads, in your e-mails or on websites. When these pixels are loaded, show analytics platforms, on which the ad, Email or page was displayed.

Tracking pixels is beneficial, if you try, determine the effectiveness of a particular campaign.

Cookies

Cookies are files in a browser, the user information such as behavior, Settings, Capture location and more. If used improperly, serving advertisements with cookies can be scary.

These can be displayed on social media platforms such as Facebook or even in advertising networks such as Google Display.

Ad tracking benefits

1. Ad tracking will help you with this, develop an understanding of your target audience.

2. If you know, what your target audience prefers, you can adapt your dollars to profitable campaigns and optimize existing ones.

3. The more data you collect, The more you learn about your target audience and the more messaging you can do, Customize offers and more, to serve them.

4. Personalized content is effective, because they are highly relevant. That says more conversions and revenue.

There are many automated bid options available in Google Ads, that you can use in your campaign. Some of these might be best for your account, however, others may lead to a terrible result. You might have a use for each bid strategy, that you have in your account at any given time, or you may not be able to use one. Until you realize, how any bid strategy works, this cannot be determined.

Manual bidding

Manual bidding is the easiest to understand bidding strategy through the Google Ads platform. Advertisers manually define the bids directly at the keyword level. The commandments stay there, where you are, until they are changed by the advertiser.

Manual bidding warnings

It can take important time away from other tasks. Manual bids require sufficient time, to review and assess performance, whether the keyword bid needs to be changed, to figure out, what this change should look like, and to achieve this.

Manual bids can be less informed. When advertisers review performance metrics, we absolutely have to provide the key figures, with which Google can display our campaigns.

Improved CPC

Improved CPC bidding is very similar to manual bidding, however, allows the Google Ads algorithm, adjust the manually defined keyword bid.

You can allow the advanced CPC, by ticking the checkbox in manual bidding or the extended CPC from the drop-down list “bidding style” choose.

Extended CPC alerts

As we know, can change Enhanced CPC Keyword Bids, without a coat of arms. There is a possibility, that the bids and the resulting CPCs are much higher than what is worthwhile for the account. The goal of such a bid type is, increase the chances of a conversion, but not essentially about the target cost per conversion (CPA).

Maximize conversions

According to Google, maximizing conversions is a fully automated bidding strategy. It does not contain any individual keyword bids, defined by advertisers, which Google established. A CPC bid is selected, which is based on the target outcome of the bid strategy.

Warnings to maximize conversions

Do not implement this strategy without conversion tracking. When you have goals related to productivity, this is a dubious bid strategy, from which you can benefit.