Month: December 2020

If you don't tweak your advertising tactics, by worrying about important prosody like wasted expenses, Make cost per acquisition and time, this can be expensive. You are in great danger, Get clicks, but not converting or serving your ads to the wrong viewers.

wasted expenses

Waste is always harmful, especially when it comes to capital. You have a limited amount of dollars as a marketing budget. So if you are just wasting a few dollars, it can even affect your overall success and drive you to it, Missing out on the enormous opportunities offered by the advertising market.

Advertisers often waste their ad budget, because they don't work for it, keep costs down and results high. There are a number of factors, that have a negative impact on your ad budget.

Target the right customers

By properly targeting your keywords to the campaign objective, you can create a successful copy of the ad, with which users can click and visit your website. However, there is a significant obstacle, Send messages to the right users at a specific time.

When people don't see your ads, if they are actually interested, you lose an important opportunity. When you place ads, when users aren't interested, To be customers, you may get clicks, but no income, wasting your budget.

cost per acquisition

Your CPA is the amount of your ad budget, which is spent for the acquisition of a new customer or for the conversion. It is also known as the cost per action. The lower your CPA is, the higher your potential ROI. This makes it an important element of Google's ad costs.

 time

Time is important for everything, what your company serves. Optimizing campaigns and PPC budget takes time and effort. You need to analyze different areas of your campaigns, to realize, where your budget is spent intelligently and where it is wasted.

Methods in a targeted marketing strategy

1. Google Ads doesn't just bring new customers, but can also be used, to notify previous visitors.

2. Google Ads bietet Geo-Targeting, with which you can place more bids, to present ads from users from explicit locations.

3. You need to create a content strategy, that answers the questions of the target customers.

4. While SEO takes months and years, to develop a successful strategy, Google Ads are faster.

A high bounce rate is pretty annoying, as it indicates, that visitors do not find your website helpful. They can't find answers to their questions and quickly jump off.

Google Analytics shows, that your bounce rate is noticeable. This is how Google can display it, how important this number is, and it shouldn't be ignored. Though you consider a high bounce rate to be a problem, you can see them as an important improvement factor.

bounce rate

Whenever someone comes to your website and didn't take any action before leaving the site, a bounce rate applies. Hence, the bounce rate is defined as the percentage of people, that landed on your website, but have done nothing.

A high bounce rate can be a warning, that your website doesn't, what is actually assumed. this means, that there is no page binding and the visit ended with a single page view.

You can also take advantage of the bounce rate, to assess the quality of your visitors. Sometimes a landing page isn't the problem, but you are targeting the wrong person! You may be attracting visitors, which are not suitable for your website and its services.

How can you reduce the bounce rate??

page load speed

Do not assume it, that a high bounce rate is due to poor content. It can happen, that the page does not load quickly enough. You should pay special attention to page speed, as maximum internet users expect, that a page loads in a fraction of a second. If this expectation is not met, leave the company, no matter how good the quality of the content is.

Advertise and promote sparingly

Many websites allow advertisers to post ads on their websites, to generate income. All of these promotions and advertisements can quickly become excessive for visitors. Be careful, how many promotions and ads you allow for each page.

Update product pages

The secret of a fruitful product page isn't always easy to decipher. In which order do you arrange the product features? Which pictures do you choose? What language do you use to illustrate the product? When people land on pages like this, do you expect, that they do their job and inspire them to buy.

Optimize for mobile devices

Mobile users are exceptionally active and represent a large chunk of your traffic. If you are not prepared for it, your website, optimize their content and pages for mobile phones, send them a note, that you don't care about your business.

Google Ads is known to everyone, but you know, how to get started with your first advertising campaign? Here are some important steps, which you can do to do this.

1: Avoid AdWords Express

In addition to Google AdWords, Google also offers the limited edition AdWords Express. Google has integrated a large number of functions, to make the user interface easier to navigate and use.

However, AdWords Express is not easy to use, especially if you are just starting out, and does not provide any obvious estimates or figures of the capital you have spent.

Even if you are of the opinion, that Google AdWords looks a bit confusing at first glance, you should still use it as AdWords Express.

2: Clearly state goals and strategy

If you don't clearly define your strategies and goals, this can lead to clicks and costs, however, does not offer you new customers, however, leads to disgruntled customers.

To ensure, that your work is not disturbed, you have to think about it first, what your primary AdWords steps might look like. Don't exaggerate, just be pragmatic and expressive.

3: Exit search- and display network campaigns

A Google Ads campaign distinguishes between a search and the Display Network. Where, on the one hand, the search advertising network exists, there is a dissimilarity between Google search and the search partners.

When searching, users clearly indicate, what you want, and your ability, to see it, allows you, Design the campaign exactly according to the needs of the users. Ad texts and landing pages can be tailored to the search queries, to offer the audience an ideal surfing experience.

While in the Display Network the digital marketing world seems to be very diverse. Here users see the ads on thematically relevant websites. Hence the challenge is, interrupt users in their reading flow, to make them aware of the ads.

This greatest inequality leads to completely different click rates (Click-through-Raten – CTR) and sometimes conversion rates.

When both ad networks are in a single campaign, significant optimization is not practical, because the click-through rate is the average of the delivery in these two networks, which doesn't say much about the performance of the ad.

Google AdWords is not quantum physics, even if it gets more and more complicated. It is important when setting up your first advertising campaign, to be determined, because you need to set a clear goal and develop a workflow, who will help you, to achieve this goal.

Ultimately, Google AdWords is a powerful medium and tool, with which you can expand your business.

In a non-technical language, click rate is rate, that users click through to your website from a specific ad. It is defined as the number of clicks, who receives an advertisement, divided by the frequency, with which your ad will appear.

CTR% = Klicks / Impressions

What is the ideal CTR recipe?

In contrast to clicks from SEO campaigns, PPC stands for Pay per Click. Therefore, Google Ads costs money to run a campaign. The best thing about it is, that you can customize any of your Google Ads campaigns based on budget. But how can the click rate of the ads be optimized?, to get high quality leads and get an ROI? Here are some strategies for increasing your click-through rate.

# 1 Improve Quality Score

Ads with a high score achieve higher search engine rankings and advertisers pay less per click. Because they have a more important position on the page, they likely have a higher click-through rate. If you don't and don't know the Quality Score, what he can do for your campaign, it is time, To do research.

The quality score is a metric, which the relevance and quality of your ads, the probability, that someone clicks on your Google ad, and defines the user experience when they click on your website. Because the relevance and validity of your ad copy is of the utmost importance, is it important, the keyword, that you are aiming at, in your headline, the body of the ad and the URL.

# 2 Use ad extensions

On the Google Ads help page, the actions and details of the ad extensions provide the option, provide further information and motivate people to choose your company. This has a significant impact on the click rate. The extensions include call buttons, Location details and links to other parts of your website. So this can be part of your great CTR.

# 3 Create a high-converting ad

Your ad may appear thousands of times. However, if only a few people feel obliged to do so, to click on it, your click-through rate is very low and may not be served by Google. So you also need to write an up-converting ad copy.

# 4 Smart Bidding

Google automated, while your ads are running, with the vision, Register your advertisement in auctions, when you are more likely to get a click.

# 5 Pause non-performing ads

That's right, that not all of the ads you run will win. So important, to check the click rates: When your campaign bills you with no-return money, it must be stopped or changed.

If you are a digital entrepreneur or new to the online marketplace, Is it possible, for realizing the importance of word of mouth and making yourself stand out from so many products and services, which are offered daily.

There are different marketing tactics, with which you can expand the scope of your brand. One of them is digital advertising. It is important to know, that you create a rigorous advertising campaign, to get impressive results and increase your conversions.

1. Google AdWords Account

Before you can do anything, Sign up for an AdWords account on the AdWords website. Registration is free. You simply log into your account and click the button to get started “Create first campaign”.

2. Choose the campaign type

Keep this in mind when launching a PPC campaign, that the option “Search network only” most helpful for beginners.

3. Set a geographic reach

If you don't know your customers, you should invest some time, to create buyer identities. Just don't invest any money in Google Ads, to address target groups, that cannot buy from you, because they do not need your product or service and are not interested in your offer.

4. Set your budget

This is important, because you want to make enough money, to make a difference, but you also do not want to forego these advertising measures pennilessly. You can set the click bids manually, to ensure, that your ads are stopped, as soon as your budget is exhausted.

5. Create ads

Again, this is an important aspect of learning AdWords, because the ad itself must influence your potential buyers, to click on it.

6. Add your URL

It is important, the variation of the urls, that you use in advertisements, perceive and apply. note, that the display url is the url, that users should remember.

7. Make sure, that you add keywords

Remember, that you compete against many other competitors with your ads. So take your time, to develop high quality keywords, reach the potential buyer, that are actually ready to buy.

Google Ads is not a nuclear science, even if it becomes more and more complex. It is dangerous, Be determined when setting up your first advertising campaign. You need to set an obvious goal and create a game plan, who will help you, to achieve this goal.

You know, that Google will never withhold Google Ads from you? It's the fact, that Google Ads is extremely Byzantine. Google goes to great lengths, Make you believe the opposite. This advertising on Google is clear and simple.

Just create an account, pull out some relevant keywords, define your budget and you're done. Your business will see more website audiences and conversions. Sounds like a familiar sales pitch? If so, You're right. Google will do anything, so that you can start your own advertising campaign.

If you've managed your own campaigns, you already know, that this is not the case. Of course it's easy, start a campaign, but it's a completely different story, maintain a successful ad account. To make things sloppy, the difficulty with your account grows. The bigger your account gets, the more difficult it is to manage.

Who does the complexity affect?

Google Ads applies to all types and sizes of businesses. And every organization defines complexity in its own way. For a large company, accounts are complicated because of their small size. Ultimately, small campaigns encourage the same level of complexity as their larger counterparts.

Factors, that add to the complexity

• The structure of your account is the factor, that leads to complexity. There is no possibility, structure an advertising account, and everyone has their own idea, organize it. You have to find the best for your business, because is not guaranteed, that this, what works for you, works for you.

• Every marketer recognizes, how important it is, Analyze and fragment data, to find ways to improve strategies. If you're managing a small campaign or two, is it easy, Collect data and extort knowledge.

• Data increases complexity because of the combinations of size and metric it creates. The bigger your account is, the more options there are. Other combinations make it remarkably difficult, finding the right way to improve your performance.

What leads to complexity?

As the difficulty level increases in the Google Ads account, this leads to frustration. The people, who handle the campaign, be it an individual or a team of marketers, gradually lose focus, because the complexity becomes irresistible. When you manage an account yourself or with limited resources, The complexity of your campaigns can add to this, that the administration is absolutely panicking.

• Increase the flow and competency of ad spend

• Receive promotions and optimizations

• Be more calculated and artistic

When Google display ads aren't serving properly, you may miss your potential customers, resulting in a huge loss of upcoming revenue. This will affect all of your carefully planned digital marketing strategies.

Instead of trying, Find or maintain the solutions to your queries in Google support documents, to speak to a support agent, some data can be helpful, when google isn't showing ads.

What do you mean by Google Display Ads?

before you start, why your Google Display ads are not showing properly, a quick overview of the ads and the Google Display Network they are using can be helpful.

Google display ads are goal-based ads, target your audience when searching on google websites, Video publisher platforms, other websites outside of Google or even on mobile apps.

Google Display Network:

The Google Display Network is a strong network for connecting the displays and enabling you to do so, Adjust your settings. You can use the Google Display Network, to customize, which advertisements are received by whom. You can use many of the features like in-market viewers and similar audiences, to address viewers, most likely to become your potential customers. You can also use automatic targeting, which takes your landing page and the existing target group into account, to recognize the idyllic targeting and then optimize it over time. It can even contain automated bidding.

You can view data about your ads in Google Ads as part of the Google Display Network.

So what is happening, when you view and understand your advertising data, that your Google display ads are actually not showing? You have to find out, which of the possible causes is to blame, since each has its own solution.

• First, check your status verification
• Identify, whether they are not displayed or you have no display?
• Look for paused or deleted ads
• Look for disapproved ads
• Check, whether there are payment problems
• Watch in case, that your ad account will be subject to a reevaluation
• Check, if the bids are incorrect
• Check, whether the advertising program is too restricted
• Check, whether the ad targeting is too narrow
• Look for set and device alignment problems
• Adjust the ad size
• Check, whether negative keywords are too tentative
• Look for keywords with low search volume
• Position targeting

Companies, who enter the online market with search engine marketing, often hear the two advertising platforms from Google, Google Ads and Google AdSense. Depending on your business goals, either of these may be right for you, but what is the real difference between the two: Google Ads and AdSense?

What is the main difference between Google Ads and AdSense?

The main difference between the two is this, that advertisers use Google Ads, while publishers use AdSense.

With Google Ads, users can post their brand or business on Google.com, apply on the Google Display Network and the Google Search Network. Businesses use Google Ads, to drive targeted traffic to your website, in the hope, that some of this traffic is converted into revenue. To run Google Ads, advertisers pay Google a certain amount for each ad click.

With AdSense, publishers can save on their websites or blogs, by making money from related Google ads, which are shown according to their content. Publishers receive a small refund every time, when one of their ads is clicked. When your website has gained enough readers, this can be an easy way, get a flow of revenue from your content.

Some other differences

Easy account setup

It's easy, set up a Google Ads account. All you need to do is create a Google account, Sign in to Google Ads with your Google Account email address and password, then your time zones- and set currency settings.

Flexibility in ad design

Google Ads advertisers have high elasticity when it comes to their ad text, while AdSense publishers cannot change the text in ads on the website. AdSense publishers can change the type of ad patterns that appear on their pages, Control the size of their ads and even the colors of the ads.

Ad limit per page

On each page in AdSense, publishers can have three content ads, Place ads with three links and two search fields. In the meantime, Google Ads advertisers can only see one ad on Google at a time, in the Google Display Network and in the Google Search Network.

Payment Expectations

Google Ads advertisers can get an overview of this, how much they will spend, by specifying the highest bid amount for their keywords. However, AdSense publishers get that, what they deserve. More specifically, they cannot control the cost of advertising per click or the cost per impression.

Keyword exclusive online ads are one of the most influential and progressive marketing strategies, used by both large and small companies. The two basic and most important areas of SEM are AdWords and PPC, which are used, to simplify things a little and help you with that, to master these marketing terms. It might sound obvious, but the insertion of a static advertisement in one place, that potentially unresponsive people see them on, can be a total time- and be a waste of resources. However, if you only put this ad in front of people, who have high potential for interest, this can help companies improve the risk, Reward the percentage of investment in online advertising, considerable.

Identify interested users using search engine results

Paid search engine results are highly focused on this, to find out, which people are likely to be interested in buying your product or service. This is one of the main reasons, why Google AdWords has proven so thriving and has become one of Google's primary sources of income.

Google AdWords cannot be compared to PPC. So it is important, to know the differences between the two, if you think about it, whether an investment is valuable.

How to use PPC?

PPC stands for pay-per-click advertising, at an advertiser's website or search engine, for which he advertises, paid with a preset amount for each click, that the ad collects. This will place your ads at the top of Google or Facebook.

The ads can be in a variety of structures such as text, Pictures or videos above, at the bottom or on the page of a search engine result or on websites. PPC does not affect general search results, that the user sees in a search engine. However, a pay-per-click ad will appear alongside the search results.

There is usually no cost to display PPC ads. It is only charged, when a viewer clicks on the ad.

 How does AdWords use PPC?

AdWords is Google's paid, bid-based advertising. AdWords is a service, with which both companies and organizations can place their advertisements through the search engine and the website partners. Some targeted keywords and information from cookies are used.

The advantages of AdWords

• You can target specific target pages.

• You can define your budget, including the maximum spend per day and how much you can pay for one click.

• You can track your conversions.

• You can just do it- and turn it on again

Google Analytics is a free reporting from Google, which allows users to track their website traffic. It helps companies do this, identify the visitors to your website and their surfing behavior.

Why use Google Analytics?

Regardless of the type of company website, that you own, you can get better results, when you know and know your visitors better, how they behave on your website.

But if that is not enough, to use Google Analytics in your campaign, you should use Google Analytics for the following reasons:

• It's free – Google will never charge you for using Analytics. This is pretty amazing, when you consider the amount of data, which you can extract from it.

• Fully automatic – Once you have added the tracking code to your website, tracked, Google Analytics records and stores your data.

• Create customized reports – You can easily create drag-and-drop reports using Google's built-in tools.

• Integrate with other tools – You can easily link Google Analytics to other Google tools such as Google AdWords and Google Search Console.

You can learn a lot of specific things about your website in Google Analytics, with. B. why website guests bounce off certain pages, Alter, gender, Time zone, preferences, Interest and location of your target group or the type of content, that you should write.

What does Google Analytics work?

The data, which you can access with the Google Analytics tool, can be classified as follows:

• procurement – They find out, how to get traffic to your site.

• behavior – Do you recognize, what people are really doing on your website.

• Conversions – watch, how the website target audience becomes customers on your website.

How can you set up Google Analytics?

1. Set up your first “Google Analytics Account” and add your website.

2. Install your Google Analytics tracking code

3. Finally, test your Google Analytics tracking code

How to use Google Analytics reports?

Google Analytics reports are the specified reports, which are programmed in the following sections:

• realtime
• Audience
• acquisition
• behavior
• conversions

The information in these reports is pre-determined by Google Analytics and provides an overview of the data on your website, from target group statistics to the media, through which your website is found.

The idle times for the website statistics from Google Analytics are 24 to 48 Hours. However, Google does not specifically state, How long does it take, Update any information associated with your Analytics account.