Maka: I-SEO

Adwords is a great tool to market your website and it can make a huge impact on the success of your website. Uzokwazi ukufinyelela izethameli eziqondiwe ozifunayo futhi uthumele umlayezo wakho emhlabeni. Kumahhala ukuyisebenzisa futhi maningi amathiphu awusizo angakusiza uphumelele emkhankasweni wakho. Lezi zihloko zihlanganisa izihloko ezifana nocwaningo lwamagama angukhiye, Ukubhida, Isikolo sekhwalithi, kanye nekhasi lokufika.

Ucwaningo lwamagama angukhiye

Keyword research for Adwords is a process that helps online marketers determine the best keywords for a campaign. Amagama angukhiye angasiza amabhizinisi anqume ukuthi yimiphi imikhiqizo noma amasevisi adume kakhulu, futhi inganikeza izibalo eziwusizo zokuthi yiziphi izinhlobo zosesho eziholela ekuthengisweni. Amabhizinisi angasebenzisa i-Google's keyword planner ukuze awasize anqume ukuthi yimaphi amagama angukhiye azosetshenziswa. Ngokwenza lokhu, bangakha uhlu lwamagama angukhiye ahlobene futhi bathuthukise imikhankaso yokukhangisa esebenzayo yokukhokha ngokuchofoza.

Ucwaningo lwamagama angukhiye kufanele luqale kusenesikhathi emkhankasweni ukuze izindleko zibe nengqondo futhi umkhankaso ube nethuba elingcono kakhulu lokuphumelela. Kufanele futhi kubandakanye ukukhetha amagama angukhiye alungile namaqembu ezikhangiso. Amagama angukhiye adumile ngonyaka odlule angase angasebenzi njenganamuhla, ngakho-ke kubalulekile ukwenza uhlu lwamagama angukhiye afanelekile azoqondisa izethameli ezithile.

Ucwaningo lwamagama angukhiye lwe-Adwords lungenziwa ngezindlela ezihlukahlukene. Umgomo oyinhloko wocwaningo lwamagama angukhiye ukukhomba amagama angukhiye afaneleka kakhulu nadumile ahlobene nezinto ezithakaselwa ngabalaleli bakho.. Amagama angukhiye alinganiswa ngevelu yawo namandla okukhiqiza ithrafikhi. Ukuze uthole amagama angukhiye afaneleka kakhulu, ungasebenzisa i-Keyword Planner ye-Google noma ithuluzi elikhokhelwayo njenge-Ahrefs noma i-Semrush. Lawa mathuluzi ayahluka ngamanani awo futhi angadinga imali encane yanyanga zonke ukuze asetshenziswe.

Ucwaningo lwamagama angukhiye lubalulekile kumawebhusayithi amasha futhi lusiza ukunquma ukuthi yimaphi amagama angukhiye okufanele uwaqondise. Indawo enhle yokuqala umhleli wamagama angukhiye we-Google, eqapha izitayela ngesikhathi sangempela. Ithuluzi lizokunikeza isilinganiso sevolumu yosesho yanyanga zonke yamagama angukhiye ahlukene, kanye nenani labantu abafuna amagama angukhiye afanayo.

Ukubhida

Bidding on Adwords is an important part of any PPC advertising strategy. Udinga ukukhetha ukubekwa kwesikhangiso esizoheha izethameli zakho futhi ubhide inani ngokuchofoza ngakunye ozimisele ukukusebenzisa.. Ngokuvamile, ibhidi yakho iphezulu, lapho izikhangiso zakho zizovela kaningi. Kuya ngezithameli oziqondise, ungalungisa amabhidi akho ngokusekelwe ekubalweni kwabantu obaziyo ukuthi bazoba nentshisekelo kumkhiqizo wakho.

Izindlela ezimbili ezivame kakhulu zokubhida ku-Adwords yizindleko ngokuchofoza ngakunye (CPC) kanye nezindleko nge-mille ngayinye (CPM). I-CPC iwuhlobo olusebenza kahle kakhulu lokubhida, njengoba ingashayela amakhasimende aqondisiwe kuwebhusayithi yakho. Nokho, ayisebenzi kahle uma udinga ukushayela umthamo omkhulu wethrafikhi yansuku zonke. Ukubhida kwe-CPM kusebenza Kunethiwekhi Yokubonisa, kodwa isebenza kuphela kumawebhusayithi abonisa izikhangiso ze-AdSense.

Uma ubhida ku-Adwords, kufanele ubeke isabelomali esincane se-PS200 ngenyanga, noma inani eliphakeme elisuselwa ku-niche yakho kanye nethrafikhi yewebhusayithi elindelwe. Uma usuyitholile ibhajethi yakho, ungahlukanisa ngakho 30 ukuze uthole isabelomali sakho sansuku zonke. Nokho, khumbula ukuthi le nombolo iyisiqondiso hhayi umthetho omisiwe.

Kunezindlela eziningi zokulungisa amabhidi akho ukuze uhehe ithrafikhi eningi. Ngokwesibonelo, ungasebenzisa indawo ukuze ukhulise amathuba akho okuvela kokuqukethwe okuphezulu. I-AdWords izokhuphula ibhidi yakho uma isikhangiso sakho sihambisana nokuqukethwe okuphezulu. Le ndlela inconywa kubasebenzisi abathuthukile. Ungakwazi futhi ukusebenzisa izindlela zokukhomba ezinhlotsheni zomkhankaso ezibonisa izikhangiso Kunethiwekhi Yokubonisa.

Isikolo sekhwalithi

The quality score of your ad is an important factor in how successful your campaign is. Izonquma ukuthi isikhangiso sakho sizovezwa kuphi nokuthi kubiza malini. Ikhwalithi ephezulu yamaphuzu, ngcono izikhangiso zakho zizokwenza. Kubalulekile futhi ukuthi okuqukethwe kwesikhangiso sakho kufane nokuqukethwe kuwebhusayithi yakho. Lokhu kuzovimbela izikhangiso zakho ekuxhumekeni kumasayithi angabalulekile.

Umphumela Wekhwalithi unqunywa inhlanganisela yezinto, kufaka phakathi izindleko ngokuchofoza ngakunye. Kuyisilinganiso sokuthi izikhangiso zakho zibaluleke kangakanani kumagama akho angukhiye. Izikhangiso ezinemiphumela Yekhwalithi ephezulu kungenzeka zithole amanani aphansi kanye nezikhundla ezingcono zezikhangiso. Lokhu kuyisici esiwusizo ikakhulukazi kubakhangisi kubhajethi.

Ukuze ukhulise Ikhwalithi yakho Yomphumela, kufanele ulungise ikhasi lokubikezela kanye negama elingukhiye ngokwemibandela yosesho. Ngokwesibonelo, uma isikhangiso sakho simayelana neseluleko sentela sabadala, ikhasi lakho lokufika kufanele libe nesithombe somuntu omdala. Ukuhlola nakho kuyingxenye ebalulekile yokuthuthukisa Ikhwalithi Yekhwalithi. Dala izinguqulo ezihlukahlukene zezikhangiso ukuze uhlole amasu ahlukene futhi ubone ukuthi yimaphi asebenza kangcono kakhulu.

Izikhangiso ezinegama elingukhiye elifanayo zingaba nemiphumela Yekhwalithi ehlukile, okusho ukuthi bangase benze ngendlela ehlukile kweyakho. Isikhangiso esihle esinekhwalithi ephezulu sizokhulisa ithuba lokubonwa yikhasimende.

Ikhasi lokufika

Creating a great landing page is crucial for the success of your Adwords campaign. Kumelwe ibe ne-SEO-friendly futhi ifake amagama akho angukhiye ayinhloko namagama angukhiye esibili. Kufanele futhi ibe nokuhlelwa okuhle kwethegi ye-H futhi ifake izici ze-alt ezithombeni. Amakhasi okufika kufanele alayishe ngokushesha njengoba abasebenzisi bengahlali isikhathi eside ekhasini elinensayo. Empeleni, I-HubSpot ibike ukuthi ukusheshisa ikhasi ngisho nangemizuzwana embalwa kungakhuphula izinga lokuguqulwa 3 ku 7 iphesenti.

Uma izivakashi zichofoza izikhangiso noma izixhumanisi zombhalo, balindele ukuthola ulwazi oluhambisana nezidingo zabo. Kuyabacika ukuthi bafike ekhasini elingahambisani nabakulindele. Ukuze ugweme lokhu, qiniseka ukuthi ikhasi lakho lokubikezela liqukethe okuqukethwe okuwusizo kumakhasimende akho okuqondiswe kuwo. Uma izivakashi zithola ulwazi olufanele, maningi amathuba okuthi baxhumane nawe.

Ikhasi lokubikezela yikhasi lewebhu lapho abantu bezofika khona ngemva kokuchofoza isikhangiso. Ikhasi lokubikezela lizoba ne-URL efanayo ne-URL yokugcina yesikhangiso. I-Google inenqubomgomo edinga i-URL yokugcina kanye ne-URL yesibonisi ukuze kwabelwane ngesizinda esifanayo. Ngokwalesi sizathu, ukwenza ikhasi lokubikezela lifaneleke ngangokunokwenzeka kubalulekile kumkhankaso oyimpumelelo we-AdWords.

Ikhasi lakho lokubikezela kufanele ligxile kulokho okunikezwayo kanye nenkampani yakho. Ungagxili izivakashi zakho ngolwazi olungadingekile. Kunalokho, banikeze ulwazi oluzobasiza ukuthi benze isinqumo sokuthenga. Lokhu kuzobasiza bakhe ukwethemba ebhizinisini lakho.

Quality score vs bid rank

The Quality Score is the discount you receive for a campaign, futhi kungaba yinto ebalulekile ekwenzeni ibhizinisi lakho lifakwe ohlwini phezulu. Izikhangiso ezinomphumela wekhwalithi ephezulu ziyakwazi ukuzuza indawo ephezulu ngebhidi ephansi kunalezo ezinemali ephansi, kodwa izikhangiso ezinezinga eliphansi Lekhwalithi azikwazi ukufinyelela indawo ephezulu nhlobo. Isikhangiso esihle sitshela okungase kube amakhasimende ukuthi yiliphi inani ongalinikeza futhi sinobizo oluphoqayo lwesenzo. Kufanele futhi ikhange kubasebenzisi kuwo wonke amadivayisi.

Kunezici ezimbalwa ezinquma isikolo sekhwalithi yegama elingukhiye, kodwa ukuhambisana kwegama elingukhiye kuyisici esikhulu kunazo zonke. Kufanele uhlole ukuhluka okuhlukile kwekhophi yakho yesikhangiso, futhi uqiniseke ukuthi zihambisana kakhulu. Ngokwesibonelo, uma uqhuba ibhizinisi lokuqasha indlu ebhampa, try using the keyword ‘bounce houses’ in your ads. Lokhu kuzothuthukisa i-CTR yakho, futhi sikusize ufinyelele Ikhwalithi Yekhwalithi ephezulu.

Umphumela Wekhwalithi ubonisa ukusebenza konke komkhankaso wakho. Itshela i-Google ukuthi okuqukethwe kwakho kubaluleke kangakanani embuzweni weseshi. Kuphinde kusize ukuthuthukisa izinga lakho lesikhangiso. I-Google ibala Izinga Lesikhangiso ngokucabangela amamethrikhi amathathu: ukubaluleka kwesikhangiso, isipiliyoni sekhasi lokufika, kanye ne-CTR elindelekile. Ngegama elingukhiye ngalinye, ungabheka Umphumela Wekhwalithi ngokubuka ikholomu ye-Quality Score.

Cost of campaigns

One of the most important aspects of a Pay-Per-Click advertising campaign is choosing keywords carefully. Amagama angukhiye anomsila omude azoletha izethameli ezihlosiwe futhi abe nokuncintisana okuncane, esiza ukugcina izindleko zemikhankaso ye-Adwords ziphansi. Nokho, kubalulekile ukukhumbula ukuthi inani elikhokhwa ngokuchofoza ngakunye izoncika ekutheni igama elingukhiye lidume kangakanani.

Kunezici eziningi ezinomthelela ezindlekweni zomkhankaso we-AdWords, okuhlanganisa ukuthi zingaki ukuchofoza nokuguqulwa okutholwa umkhankaso. Ngokwesibonelo, amaphuzu wekhwalithi yamagama akho angukhiye kanye nama-SERPs awaqondise wonke azoba nomthelela ezindlekweni zomkhankaso wakho. Uma ufuna ukuchofoza okumbalwa kuphela, ungakhetha ukukhawulela izindleko eziphelele zomkhankaso wakho enanini elithile ledola. Ukuze ukwandise ukusebenza kahle kwezindleko zomkhankaso wakho, thuthukisa izikhangiso zakho ukuze uthole izinga elingcono kakhulu.

Ukusebenzisa i-Google Ads Cost Calculator kungakusiza ukuthi usethe ibhajethi yomkhankaso wakho we-AdWords. Kuzokusiza futhi ukubala ukuthengisa kwakho ngenyanga, imali engenayo yonke, kanye nenzuzo. Ukwazi ibhajethi yakho nokusebenza komkhankaso wakho kuyisinyathelo sokuqala sokudala umkhankaso wokukhangisa onenzuzo. Ngaphezu kwalokho, ungalungisa ibhajethi yakho njengoba ibhizinisi lakho likhula.

Ungaphinda ulungise imikhankaso yakho yezikhangiso ukuze igxile ezinkundleni ezithile. Ngokwesibonelo, ungavala imikhankaso engakulethi inzuzo kuselula. Ngokunciphisa amabhidi akho kulezi zinkundla, uzokwazi ukusebenzisa okuningi kumapulatifomu akhiqiza inzuzo ethe xaxa. Ngokufanayo, unganciphisa indawo yakho yendawo.

Kunezindlela eziningana ezahlukene zokusebenzisa i-Pay-per-click (I-PPC) inkundla yokukhangisa. These methods include the use of Keywords, Amaqembu Esikhangiso, kanye Nezikhangiso. Ukusebenzisa lezi zindlela ezahlukene kukuvumela ukuthi ukwandise ibhajethi yakho yokukhangisa. Nazi ezinye izinto okufanele uzikhumbule lapho usebenzisa le nkundla. Uma usuyiqonda le miqondo eyisisekelo, uzokwazi ukudala ngempumelelo umkhankaso we-AdWords ohlangabezana nezinhloso zebhizinisi lakho.

Khokha ngokuchofoza ngakunye (I-PPC) inkundla yokukhangisa

A Pay-per-click (I-PPC) isikhangiso siyisikhangiso esikuwebhusayithi ikhasimende elingase lichofoze kuso liphendula umbuzo wosesho. Kungaba isikhangiso sombhalo esilula noma isithombe noma ividiyo. Izikhangiso ze-PPC zivela ezinjinini zokusesha, amawebhusayithi, kanye nezinkundla zokuxhumana.

Nakuba ukukhangisa kokukhokha ngokuchofoza kulula, kunezinto ezimbalwa okufanele zicatshangelwe ngaphambi kokwethula umkhankaso oyimpumelelo. Okokuqala nje, isikhangiso sakho kufanele siqhudelane nezinye izikhangiso esizeni. Lokhu kwenziwa ngenqubo ebizwa ngokuthi Indali Yesikhangiso, lapho i-Google inquma khona ukuhambisana kwesikhangiso ngasinye ngokusekelwe ekuhlobaneni kwaso nokuba semthethweni.

Okwesibili, kufanele unqume i-ROI yomkhankaso wakho we-PPC. Ngenkathi imali ye-CPC ingaba ngaphansi njenge $25 ngokuchofoza ngakunye, yonke imboni ihlukile esimweni sayo sezezimali, futhi izibalo ze-ROI ziyinkimbinkimbi kakhulu uma ucabangela ukuguqulwa okungadayisi.

Nakuba abakhangisi abaningi bafunga nge-Adwords, kukhona ezinye izinkundla zokukhangisa okufanele uzihlole. Facebook, Ngokwesibonelo, isiphelile 1.3 izigidigidi zabasebenzisi futhi iyindawo enhle yezinhlobo ezithile zamabhizinisi. I-LinkedIn, Ngokwesinye isandla, iyinethiwekhi yokuxhumana nochwepheshe enkulu kunazo zonke futhi inenkundla yokukhangisa eqondise abantu ngezici zabo ezithile.

Uma kukhulunywa nge-PPC, ukhiye ukukhetha amagama akho angukhiye ngokucophelela. Uma umkhankaso wakho uqondiswe kakhulu, maningi amathuba okuthi izikhangiso zakho zibonwe ngabathengi. Lokhu kusho ukulungisa amabhidi akho ngokufanele. Ngokwesibonelo, uma ufuna ukufinyelela izethameli ezibanzi, setha ibhidi yakho enkulu $1.00.

Enye inkundla yokukhangisa ye-PPC edumile yi-Twitter. Inkundla yayo yokukhangisa ikuvumela ukuthi uxhumane nabasebenzisi emhlabeni jikelele. Yize ingafinyeleli kuFacebook, I-Twitter inikeza amathuluzi okuthengisa ahlukile kumabhizinisi. Ungaklama umkhankaso wakho wesikhangiso se-Twitter ukuze uthole abalandeli, khulisa ukuguqulwa kwewebhusayithi, noma ukhuthaze abantu ukuthi balande uhlelo lokusebenza. Njengoba inkundla isekelwe ekuhlanganyeleni kwangempela, Izikhangiso ze-Twitter zivame ukunikeza amanani aphansi kune-Facebook. Izikhangiso ezinenani eliphansi zingaba openi abathathu.

Amagama angukhiye

When using keywords for Adwords, kubalulekile ukuqonda inhloso yababukeli bakho. Nakuba Izikhangiso ze-Google zingamathuluzi abalulekile okuthengisa, zikhanga kuphela kubasebenzisi abafuna ngenkuthalo izixazululo zezinkinga zabo. Lolu wuhlobo oluhlukile lwezethameli kunabantu abangaphandle kwenjini yokusesha okungenzeka bamane baphequlula noma bafuna imfundo.

Amagama angukhiye amagama noma imishwana i-Google eyiseshayo ukuze ithole okuqukethwe kwewebhu okufanelekile. Lapho isetshenziswe ngendlela efanele, bangakusiza ukuthi ufinyelele amathemba afanelekayo ngaphansi kwefaneli yokuthenga. Amagama angukhiye ahlukaniswe izigaba ezintathu eziyinhloko, ulwazi, kanye nokuthengiselana. Isu elihle lokukhetha amagama angukhiye lizokuvumela ukuthi uqondise izinhlobo ezifanele zabasebenzisi ngenkathi ukhawulela izindleko zakho ze-PPC.

Uma usunqume inhloso yamagama akho angukhiye, isinyathelo esilandelayo ukucwaninga umncintiswano wegama elingukhiye ngalinye. Ungasebenzisa amathuluzi afana ne-SEMrush ukucacisa ukuncintisana nokuthandwa kwegama elingukhiye legama elingukhiye elithile. Ithuluzi lizophinde likubonise ukuthi bangaki abaseshi abasebenzisa igama elingukhiye, ukuncintisana kwayo, kanye nezindleko zayo.

Amagama angukhiye wokufanisa abanzi anokuncintisana kakhulu futhi angase angafinyeleli kumakhasimende alungile. Futhi zibanzi kakhulu, ukuze bakwazi ukuheha inani elikhulu labantu abangadingi ngisho nezinsizakalo zakho. Ngokwesibonelo, uma ungumnikazi wenkampani ecwaninga ama-digital marketing, you might rank for the broad match keyword “Digital marketing” and reach customers searching for digital marketing software or videos.

Enye indlela enhle yokukhulisa ukusebenza kahle kwezikhangiso zakho ukusebenzisa imishwana yamagama angukhiye acace kakhulu kunalawo ajwayelekile.. Using the phrase “fine dining gift certificate” is an example of a specific keyword phrase, okungabhekiselwa kuzo abadlayo abafuna isipiliyoni sokudlela esihle. Ngokwesibonelo, Isitifiketi sesipho sika-Bouley's Fine Dining sizoqondisa abadlayo abafuna i-French Fine Dining Experience.

Enye indlela yokuthuthukisa ukukhetha kwakho amagama angukhiye ngokukhetha amagama angukhiye anokuncintisana okuphansi nokuhambisana okuphezulu. Ngokwesibonelo, uma uphethe i-ejensi yezimpahla, you might want to use keywords like “flower shops” futhi “cargo agency”. These keywords would be the most relevant for a searcher typing “flower shop”, kodwa ungasebenzisa omqondofana futhi.

Isu lokubhida

There are several factors to consider when choosing a bidding strategy for Adwords. Ukusebenzisa ukulandelela ukuguqulwa, Izibalo ze-Google, kanye nomhleli wamagama angukhiye angakusiza wenze isinqumo esifanele mayelana nokuthi yiziphi izicelo ozozisebenzisa nokuthi i-ROI yakho okufanele ibe yini. Lokhu kungakusiza ukuthi unqume ukuthi yimaphi amagama angukhiye ongabhida kuwo nokuthi ungabhida malini kuwo. Futhi ungenza izivivinyo ze-A/B ukuze ubone ukuthi imaphi amabhidi asebenza kahle kakhulu ebhizinisini lakho.

Ukusebenzisa isu lokubhida elizenzakalelayo likuvumela ukuthi ulawule amabhidi akho nsuku zonke. Lawa ma-algorithms aklanyelwe ukukhomba imigomo ethile futhi akhiphe ukuqagela ekusetheni amabhidi. Amasu ahlukene ebhidi azenzakalelayo ayatholakala ukuze kwandiswe inani lokuchofoza, ukuguqulwa, kanye nenani lokuguqulwa ngakunye.

Ukubhida amagama angukhiye ku-AdWords akulula njengoba kungase kubonakale, ikakhulukazi uma umusha enkonzweni. Abantu abaningi bagcina bekhokha imali eningi futhi bathole izinguquko ezimbalwa kuphela. Bavame ukucabanga ukuthi kufanele bahlose izikhundla eziphezulu kumaSERPs we-Google, kodwa isu elihle lokubhida linganciphisa izindleko zakho futhi likhulise ukuguqulwa.

Ukubhida amagama angukhiye athile kuyindlela enhle yokuthola ukubonakala okuningi. Ungalungisa ibhidi yakho ukuze ukhulise ukuchofoza kwakho, ukubukwa kwamavidiyo, kanye nokuvelayo. Le ndlela futhi ilungele labo abangenaso isiqiniseko sokuthi yimaphi amagama angukhiye azongenisa imali eningi, kodwa awunaso isikhathi sokuphatha mathupha.

Uma uqala ukuhlola imikhankaso emisha, ungakhohlwa ukwenza umbiko wansuku zonke ekusebenzeni kwamagama akho angukhiye namabhidi. Lokhu kuzokubonisa ukuthi amakhasimende akho achofoza kuphi nokuthi uchitha malini ngokuchofoza ngakunye. Uma usebenzisa ukufanisa amagama kanye namagama angukhiye wokufanisa okubanzi, udinga ukwenza isiqiniseko sokuthi uthola amaphuzu ekhwalithi engcono kakhulu ngangokunokwenzeka.

Isu elingcono kakhulu lokubhida le-Adwords lincike ekutheni zingaki izinguquko iwebhusayithi yakho enazo. Uma iwebhusayithi yakho ithola ithrafikhi eningi futhi inezinga eliphezulu lokuguqulwa, ungasetha amabhidi akho abe phezulu futhi ukhuphule izinga lesikhangiso sakho. Ukuze ukwandise i-ROI yakho, kufanele uthuthukise ikhwalithi yesikhangiso sakho.

Campaign budget

Google Adwords campaigns do not have a set cost, ngakho-ke kubalulekile ukulungisa isabelomali semikhankaso eyahlukene. Izindleko zizoncika ohlotsheni lomkhiqizo noma isevisi oyithengisayo kanye nomkhakha okuwo. Khumbula, ukuthi empeleni uthenga ithrafikhi yewebhusayithi. I-Google Adwords ifana nemakethe encane, ngakho intengo yamagama angukhiye nokubekwa kwesikhangiso kuzohluka kakhulu.

Kwabathengisi be-inthanethi, isabelomali somkhankaso singasethwa ngosuku noma ngenyanga. Ungakwazi ukulungisa lesi sabelomali ngezikhathi ezithile noma ngokusekelwe kumasiginali achazwe ngaphambilini, njengohlobo lwesiphequluli, isikhathi sosuku, noma indawo. Uma usetha ibhajethi yakho ye-Google Adwords, kufanele futhi usethe umkhawulo wakho wezindleko ngokuchofoza ngakunye (CPC) ibhidi, noma inani lemali ozimisele ukuyikhokha ngokuchofoza okukodwa. Kufanele uqaphe amabhidi akho, njengoba zingathinta inani lethrafikhi oyitholayo kanye ne-Return on Investment (I-ROI).

Inani lemali oyibhajethi kufanele lihluke kuye ngemboni yakho, izidingo zeklayenti lakho, kanye nohlobo lwezikhangiso ozidlalayo. Isabelomali esijwayelekile somkhankaso sizohluka phakathi $25 futhi $150 ngosuku. Uma unesabelomali esincane, uzodinga ukucabangela ukuyenyusa ukuze ulenze liphumelele kakhudlwana.

Ukusebenzisa ibhajethi eyabiwe kuyasiza emikhankasweni eminingi eyabelana ngomgomo ofanayo. Izabelomali ezabiwe zisebenza kahle emikhankasweni yesizini ehambisana namaholide athile. Ungakwazi futhi ukudala umkhankaso ngesabelomali esabelwe futhi uhlanganise isabelomali seklayenti elilodwa. Lokhu kuzoqinisekisa ukuthi umkhankaso wakho awusebenzisi imali engaphezu kwalokho okudingeka uyisebenzise.

Uma umusha ku-Adwords, kungcono ukuqala kancane futhi wandise isabelomali sakho njengoba uthola ulwazi oluthe xaxa. Ngeke wazi ukuthi yini ezosebenza nokuthi yini engeke isebenze, ngakho-ke kubalulekile ukuqala ngomkhankaso wokuhlola kuqala. Umkhankaso wakho wokuqala ungaba nenzuzo, asilingane, noma ngisho ukulahlekelwa imali. Khumbula ukuthi izinyanga zakho ezimbalwa zokuqala zemikhankaso yisikhathi sokuzimaketha nokufunda.

Njengomuntu oqalayo, ibhajethi yakho yokuqala ingasukela $10 ku $50 ngosuku. Njengoba umkhankaso wakho ukhula, ungakukhuphula ku $80 usuku. Lokhu kungalingana $1,216 ngeviki lakho lokuqala. Uma uhlela ukuchitha isikhathi esingaphezu kwenyanga, ungasetha inani eliphezulu $2,700.

Ucwaningo lwamagama angukhiye

Keyword research is an important part of any AdWords campaign. It will help you find keywords that people are searching for online and will ensure that your campaign is as targeted as possible. Ngaphezu kwalokho, ucwaningo lwegama elingukhiye lungakusiza ukuthi usethe ibhajethi engokoqobo yomkhankaso wakho. Njengoba izindleko ngokuchofoza ngakunye zihluka kakhulu kusuka kwegama elingukhiye kuye egameni elingukhiye kanye nezimboni kuya embonini, kubalulekile ukwenza ucwaningo oluningi ngangokunokwenzeka ukuze uqinisekise ukuthi ibhajethi yakho isetshenziswa kahle.

Ukuze uqale, sebenzisa igama elingukhiye lembewu, okuyinto emfushane, igama elingukhiye elidumile elichaza umkhiqizo noma isevisi yakho. Ngokwesibonelo, uma ibhizinisi lakho lisebenza ngoshokoledi, you might choose “chocolate”. Kusukela lapho, nweba uhlu lwamagama angukhiye embewu lube uhlu lwezinga eliphezulu lwamagama angukhiye ahlobene. I-Google Keyword Tool ingakusiza ukuthi ukhiqize imibono yohlu lwakho lwembewu.

Esinye isinyathelo esibalulekile ocwaningweni lwamagama angukhiye ukucacisa inhloso yomsebenzisi. Ukukhetha amagama angukhiye asuselwe kunhloso kubalulekile ngoba amagama angukhiye angabalulekile awasebenzi. Ngokwesibonelo, a person searching for “wedding cake” has a different intent than someone searching for “wedding cakes near me”. Okwakamuva usesho oluqondiswe kakhulu, futhi kungenzeka kuphumele ekuthengeni.

Uma usunqume izethameli zakho ozihlosile, ungaqala ucwaningo lwegama elingukhiye. Ngenkathi kukhona amathuluzi wokucwaninga wegama elingukhiye wamahhala njenge-Google Adwords Keyword Tool, kubalulekile ukucabangela amathuluzi okucwaninga amagama angukhiye akhokhelwayo afana nama-Ahrefs ukuze ubone ukuthi amagama akho angukhiye abaluleke kangakanani. Lawa mathuluzi futhi akunikeza amamethrikhi mayelana namagama akho angukhiye.

Ucwaningo lwamagama angukhiye lubalulekile uma ufuna ukuthola okwengeziwe emkhankasweni wakho we-AdWords. Kubalulekile ukwazi izinhlobo zamagama angukhiye abantu abawafunayo nokuthi yimaphi ancintisana kakhulu. Uma usunqume uhlobo lwamagama angukhiye, ungagxilisa umkhankaso wakho kulawo anevolumu yokusesha ephezulu. Ungasebenzisa futhi ithuluzi le-Google Keyword Planner ukuze ubone ukuthi akhona yini amagama angukhiye ahlobene.

Bidding process

When a visitor clicks on your advertisement, uzokhokhiswa ngokusekelwe kubhidi oyibeka kuleso sikhangiso. Ukubhida ezikhangisweni ze-Google kufana nemakethe yamasheya ngoba kusekelwe ekuhlinzekeni nasekufuneni. Imikhankaso ethuthukisiwe ingasebenzisa ukulungiswa kwebhidi ukuze ithuthukise amabhidi ayo ngokuhamba kwesikhathi.

Ukuhlola amabhidi ahlukene, you can use the Draft & Experiments feature in Google Ads. Lesi sici sizokuvumela ukuthi uhlole amanani ebhidi ahlukene futhi ubone ukuthi iyiphi ekhiqiza imiphumela engcono kakhulu. Ngokwesibonelo, uma uphromotha umkhankaso wokuqwashisa ngomkhiqizo, ungalungisa ibhidi yakho ngokuthi 20% kumadivayisi eselula. Nokho, kufanele ukuqaphele ukwenza izinguquko ezinqala kubhidi yakho uze ube nedatha eyanele yokwenza izinguquko ezidingekayo. Futhi ungenza inqubo yokubhida ibe lula ngokugcina ukwakheka kwe-akhawunti yakho kulula.

Ukubhida ngamagama angukhiye ku-Adwords kungadida, ikakhulukazi kulabo abasanda kuhlanganyela ohlelweni lokukhangisa. Abantu abaningi bagcina besebenzise imali eningi ekuguquleni okumbalwa kakhulu. Bakholelwa ngephutha ukuthi kufanele bahlose isikhundla esiphezulu kumaSERPs we-Google. Nokho, kukhona amasu okubhida asebenzayo angeke nje ehlise izindleko zakho, kodwa futhi wandise ukuguqulwa kwakho kanye nezinga lesikhangiso.

Uma ungenawo umuzwa wokubhida kuzikhangiso ze-Google, ungathintana nochwepheshe ukuze uthole ibhidi elilungile lomkhankaso wakho. Indlela enhle yokuqala ukucabangela izinjongo zebhizinisi lakho nokuthi ufuna ukuzifeza kanjani. Le migomo izokuqondisa kumabhidi akho. Kufanele futhi ucabangele umlando wamagama akho angukhiye.

Ukubhida ngamagama angukhiye kubalulekile ekukhangiseni okukhokhelwayo okuyimpumelelo. Khetha amagama angukhiye ahambisana nebhizinisi lakho. Bese, hlaziya futhi ulungise ngokufanele ukuze uthole imiphumela engcono. Ngaphandle kwalokho, kufanele uqiniseke ukuthi uhlala uqapha umkhankaso wakho futhi ulungisa amagama akho angukhiye uma ehluleka ukuletha imiphumela oyifunayo. U-Weslee Clyde ungusomaqhinga wokumaketha ongenayo kwa-New Breed. Uqhutshwa ulwazi lwamakhasimende.

Kunezindlela eziningi zokuthuthukisa amabhidi owenzela izikhangiso zakho ku-Google. Ungakhetha ukugxila ezindlekweni ngokuchofoza ngakunye, isikhundla esimaphakathi, ukuguqulwa, noma umshado, noma ungasebenzisa inhlanganisela yalawa mamethrikhi. I-Google iphinde icabangele Ikhwalithi Yekhwalithi, izinga lokuchofoza elilindelekile, kanye nokufaneleka kwesikhangiso. Ukwandisa isikolo sakho sekhwalithi kungehlisa izindleko zakho ngokuchofoza ngakunye futhi kukhuphule isikhundla sakho esimaphakathi.

Tracking results

Tracking the results of Adwords pay-per-click campaigns can be difficult. Nakuba kulula ukukala ukuguqulwa kusuka kuwebhusayithi, akulula ukulandelela isenzo ungaxhunyiwe ku-inthanethi. Ngokwesibonelo, abanye abathengi bangase babe nentshisekelo kusevisi kodwa bancamela ukukhuluma nomuntu wangempela ngocingo. Ukulandelela ucingo kuhluke kakhulu kunokulandelela ukuguqulwa kwewebhusayithi, kodwa kungenzeka.

Ukulandelela ukuguqulwa kwemikhankaso engeyona eye-ecommerce, ungasetha inani lokuguqulwa elibonisa imali engenayo ekugcineni. Leli nani lingasethwa kuzilungiselelo zokulandelela ukuguqulwa ku-AdWords. Ukusebenzisa lesi sici, kufanele uhlele amazwibela ekhodi ku-akhawunti ye-AdWords. Uzodinga ukungeza okuhlukile kusistimu yakho yekalishi.

Uma usufake lonke ulwazi oludingekayo, ungakwazi ukulandelela imiphumela yemikhankaso ye-Adwords. Ungakwazi futhi ukubuka inombolo yokuguqulwa kuzo zonke izenzo zokuguqulwa. Ngaphezu kwalokhu, ungabona imodeli yesichasiso yokuguqulwa ngakunye. Uma ufuna ukuqonda kangcono ukuthi yimaphi amagama angukhiye namafomethi esikhangiso akhiqiza imiphumela engcono kakhulu, ungasetha isifanekiso sokulandelela futhi usebenzise lolu lwazi lokulandelela emikhankasweni ezayo.

Ungakwazi futhi ukuhlanganisa ama-akhawunti akho e-AdWords nawe-Google Analytics. Izibalo zimahhala futhi zinikeza izici ezengeziwe ezihlukahlukene. Ungafunda kabanzi mayelana nokuthi ungazixhumanisa kanjani lezi zinhlelo ezimbili ku-Google Amandla Ahlanganisiwe we-AdWords kanye newebhu yezibalo.. Kuyi-webinar endala, kodwa kusewusizo ekuqondeni ubudlelwano phakathi kwalokhu okubili.

Enye indlela yokulandelela imiphumela yemikhankaso ye-Adwords ukubheka amaqembu ezikhangiso. Lawa amaqoqo ezikhangiso anamagama angukhiye afanayo. Lawa maqembu ezikhangiso angadalelwa imikhiqizo ehlukene noma izinhlobo zesevisi. Lawa maqembu angakwazi ukumakwa ngokuzenzakalelayo futhi ahlukaniswe. Lesi isici esiwusizo kakhulu ekulandeleleni imiphumela.

Isikolo sekhwalithi

The Quality Score of your Adwords ads is the estimated level of relevancy between your ad and a user’s search. Kunqunywa izici eziningana, okuhlanganisa ukuhambisana kwesikhangiso nolwazi lomsebenzisi ekhasini lakho lokubikezela. Isikolo sakho Sekhwalithi sizohluka kumagama angukhiye ahlukene, amaqembu ezikhangiso, kanye nemikhankaso. Umphumela wekhwalithi ephansi ungaholela ekumoshweni kwesabelomali sezikhangiso kanye nokusebenza kabi kwezikhangiso.

Izinga lokuchofoza libhekisela enanini labantu abachofoza esikhangisweni sakho, futhi iyimethrikhi eyinhloko yokunquma ukusebenza komkhankaso wakho. Uma abantu bengachofozi esikhangisweni sakho, uzogcina une Quality Score ephansi. Uma izinga lokuchofoza liphezulu, isikhangiso sakho sizovela phezulu emiphumeleni yosesho futhi izindleko zakho ngokuchofoza ngakunye zizokwehla.

Ukwandisa isikolo sakho sekhwalithi, qiniseka ukuthi izikhangiso zakho zihambisana nokuqukethwe kwesayithi lakho. Ungakwenza lokhu ngokukhetha ukufanisa okubanzi, Ukufanisa ibinzana, noma Amaqembu ezikhangiso zegama elingukhiye elilodwa. Uma uzama ukufinyelela abantu abasesha umkhiqizo noma isevisi ethile, kufanele usebenzise i-Broad match, njengoba kuyindlela efanele kakhulu yokufinyelela kubo. Ukufanisa ibinzana kuyinketho efaneleke kakhulu kubantu abavame kakhulu ekusesheni kwabo, kodwa awukwazi ukukhomba izici ezithile zomkhiqizo wakho.

Uma izikhangiso zakho zingahlangabezani nenhloso yeseshi, ngeke ziboniswe endalini. Ngokwandisa isikolo sakho Sekhwalithi, uzokwazi ukwedlula izimbangi ezikhokha idola eliphezulu lesikhala sesikhangiso. Umphumela Wekhwalithi ephezulu ungasiza abakhangisi abanesabelomali esilinganiselwe ukuthi baqhudelane nabathengi abaphezulu.

Ngaphezu kokukhomba amagama akho angukhiye, kufanele futhi unake amakhasi akho okufika. A good Quality Score will improve your ads’ performance over time. Ukuphakama kwakho kwekhwalithi Score, izindleko zakho ngokuchofoza ngakunye zizoba phansi. Lokhu kungenxa yokuthi amakhasi akho okubikezela kufanele ahlobane neqembu lamagama angukhiye. Umphumela Wekhwalithi omuhle uzoqinisekisa ukuthi izikhangiso zakho zivela phezulu emiphumeleni yosesho yemvelo futhi zehlise izindleko zakho ngokuchofoza ngakunye. Ngakho-ke kubalulekile ukugada Umphumela Wekhwalithi wezikhangiso zakho futhi uzithuthukise kaningi ngangokunokwenzeka.

Isikolo sakho sekhwalithi singathuthukiswa ngokuthuthukisa ukuhlobana kwamagama akho angukhiye. Iphinde icabangele ulwazi lwekhasi lakho lokubikezela. I-CTR ephansi isho ukuthi isikhangiso sakho asinakho ukuhambisana. I-CTR ephezulu inyusa isikolo sakho sekhwalithi, kanti ophansi uyayehlisa.

Amagama angukhiye

To maximize the number of clicks your advertising campaign receives, you can try different types of keywords in AdWords. Inketho eyodwa ibizwa ngokuthi amagama angukhiye afanayo, okuqinisekisa ukuthi isikhangiso sakho sizovela uma abaseshi basebenzisa umusho ofanayo ngendlela efanayo. Ukusebenzisa igama elingukhiye lokufanisa kuzonciphisa kakhulu imali oyisebenzisayo i-PPC, kodwa kuzokwenza izikhangiso zakho zibe nzima ukuzibona.

Kubalulekile ukukhetha amagama angukhiye ahambisana nebhizinisi lakho nokuqukethwe. Lokhu kuzokwandisa amathuba akho okuguqulwa futhi kufake imali eningi ephaketheni lakho. Ngokwesibonelo, uma uyisitolo sezinsiza zezempilo, kufanele ucabangele amagama angukhiye ahlobene namavithamini, izithako, amakhambi, kanye namanye amakhambi emvelo. Akuwona wonke azokwenza umqondo ngomkhankaso wakho, ngakho-ke qiniseka ukuthi ucabanga ukuthi hlobo luni lwamakhasimende alufunayo ku-niche yakho.

Lapho ukhetha amagama angukhiye e-AdWords, cabangela inhloso yababukeli bakho. Khumbula ukuthi amagama angukhiye afaneleka kakhulu yilawo azoheha abasebenzisi abafuna ngenkuthalo isixazululo senkinga yabo. Umuntu omane ephequlula iwebhu noma ofuna imfundo, Ngokwesibonelo, ngeke ibheke umkhiqizo noma isevisi. Ukusebenzisa amagama angukhiye alungile kungenza noma kuphule umkhankaso wakho.

Ungasebenzisa futhi isilungisi sokufanisa esibanzi ukuze uqondise abantu abafuna umkhiqizo noma isevisi ethile. Ngokwesibonelo, a digital marketing auditing company could rank for the broad match keyword “ukumaketha kwedijithali.” This would ensure that their ads appear to customers who are searching for that exact term.

Ukubhida

You can bid on your ads in a number of ways. Ungasebenzisa ukubhida kwezindleko ngokuchofoza ngakunye noma ukubhida ngakunye kokutholwayo. Ekubhideni kwezindleko ngokuchofoza ngakunye, uzokhokha kuphela uma othile echofoza esikhangisweni sakho. Ukubhida kwezindleko ngokutholwayo kuhlukile. I-Google Adwords isebenzisa isistimu yendali ukuze inqume ukuthi kufanele ubhide kangakanani esikhangisweni ngasinye. Inani olibhidayo egameni elingukhiye lizoncika ekutheni liguquka kahle kangakanani nokuthi zingaki izivakashi ezichofoza kulo.

Ukubhida ku-Adwords kungaba inselele. Indlela ejwayeleke kakhulu yokubhida nge-Cost-Per-Click. Le ndlela ingcono kakhulu ekushayeleni ithrafikhi eqondiwe. Nokho, ayisebenzi uma uzama ukuheha amanani ezimoto nsuku zonke. Ukubhida kwe-CPC kusebenza kangcono uma isikhangiso sakho siboniswa kumasayithi anokuqukethwe okuhlobene.

Enye indlela yokwandisa ibhidi yakho ukuhlanganisa amagama angukhiye. Kufanele uzame ukukhetha amagama angukhiye ahambisana nebhizinisi lakho kanye nemikhiqizo noma amasevisi owanikezayo. Bese udinga ukuqapha ukusebenza kwesikhangiso sakho njalo. Kufanele wenze izinguquko kuyo njengoba kudingeka ukuze uthole i-ROI enkulu. Bese, ungazama ukulungisa amabhidi akho ngokuya ngemiphumela yakho yamanje.

Qaphela imizamo yokukhangisa yomncintiswano wakho. Uma izimbangi zakho zisebenzisa igama lomkhiqizo ezikhangisweni zabo, ungafaka isikhalazo ku-Google. Kungenjalo, ungazama ukusebenzisa igama lomkhiqizo wenze ikhophi yesikhangiso sakho ngokwemvelo. Ngokwesibonelo, uma uncintisana nomholi wemicabango ye-SEO ethandwayo, kufanele uzame ukubhida kulelo gama. While bidding on your competitors’ terms may get you more clicks, kungaba nomthelela omubi esimeni somkhiqizo wakho.

Isikolo sekhwalithi

Quality score is a very important aspect of Adwords and it affects ad positioning and cost per click. Nokho, kunzima ukuyilungiselela, njengoba kunezici eziningi ezingaphezu kwamandla omphathi we-akhawunti. Ngokwesibonelo, ikhasi lokufika lidinga ukuphathwa umklamo, ukuthuthukiswa kanye nethimba le-IT, futhi kunezinye izingxenye eziningi ezifaka isandla kumphumela wekhwalithi.

Ukuze uthuthukise isikolo sakho sekhwalithi, qiniseka ukuthi amagama akho angukhiye, isikhangiso nekhasi lokubikezela konke kuhlobene. Noma igama lakho elingukhiye lisebenza kancane, idinga ukuqondiswa ekhasini elizoheha amakhasimende afiswayo. Kungenjalo, uzogcina ukhokha kakhulu isikhala sesikhangiso ku-Google kunalokho okufanele.

Izinga lokuchofoza liphinde lithinte isikolo sakho sekhwalithi ye-AdWords. Izinga eliphezulu lokuchofoza lisho ukuthi isikhangiso sakho sibalulekile futhi siwusizo kumuntu ochofoze kuso. Ngaphezu kwalokho, Umphumela Wekhwalithi othuthukisiwe ungakhuphula izinga lesikhangiso sakho. Uma izikhangiso zakho zifanelekile futhi zikhanga izethameli eziqondiwe, zizoboniswa phezulu emiphumeleni.

Esinye isici esibalulekile esithinta isikolo sakho se-QA yindlela isivakashi esisabela ngayo lapho sifika kuwebhusayithi. Uma isivakashi sinokuhlangenwe nakho okungalungile ngemva kokufika kuwebhusayithi, mancane amathuba okuthi baguqule. Uma isipiliyoni sisibi kakhulu, bazosuka endaweni, futhi lokhu kuzokwehlisa isikolo sakho se-QA.

Ukumaketha kabusha

Remarketing is a powerful tool to increase your website’s conversion rate and make your ads more relevant to your audience. Indlela yokusebenza ingaqondisa izethameli ezithile ngokusekelwe kumapharamitha ahlukahlukene. Ngokwesibonelo, ungakhetha ukukhomba abantu ngokusekelwe ekusesheni kwabo kwangaphambilini noma ngolimi. Kungenzeka futhi ukwenza uhlu olusekelwe ezingeni labo lemali engenayo kanye nesizinda semfundo. Imikhankaso yokumaketha kabusha ye-AdWords ingakhuphula izinga lakho lokuguqulwa futhi ithuthukise i-ROI yakho ngokukhumbuza izethameli zakho ngemikhiqizo namasevisi akho..

Ukuze usebenzise ukumaketha kabusha ngemikhankaso ye-AdWords, kufanele wazi izinto ezimbalwa mayelana nenqubo yokukhomba izikhangiso. Kufanele wenze isiqiniseko sokuthi iwebhusayithi yakho iyahambisana nethegi yokumaketha kabusha. Ungabese usebenzisa Uhlu Lokumaketha Kabusha esigabeni selabhulali eyabiwe ye-akhawunti yakho ye-AdWords ukuze udale imikhankaso eyahlukene yokumaketha kabusha. Uma usulumisile uhlu, udinga ukutshela i-AdWords ukuthi iyiphi idatha ongayisebenzisela izikhangiso zakho.

Ukumaketha kabusha nge-AdWords kukuvumela ukuthi unikeze izikhangiso ezihlosiwe ezivakashini ezivakashele iwebhusayithi yakho ngaphambilini. Ngokuphinda uqondise lezi zivakashi ezedlule, ungabakhuthaza ukuthi babuyele kuwebhusayithi yakho futhi bathathe isinyathelo kokunikezwayo. Ngenxa yalokho, laba bantu maningi amathuba okuba babe ngabaphambili noma abadayisi.

Izindleko

The cost of Adwords is spiraling out of control for many keywords. Kwakungekubi kangako eminyakeni embalwa edlule, kodwa manje njengoba amabhizinisi engeziwe ebhida kulezi zikhangiso, izindleko sezimba eqolo. Manje selingabiza ama-EUR5 ngokuchofoza ngakunye ukuze ibhizinisi elisha likhiphe igama lalo lapho.

Kunezici eziningi okufanele zicatshangelwe ekunqumeni izindleko ze-AdWords, kubandakanya nobubanzi bomkhankaso, zingaki izikhangiso ozidingayo, nokuthi udinga usizo olungakanani. Ngenjwayelo, nakuba, umkhankaso we-AdWords ungabiza noma kuphi $9,000 ku $10,000 inyanga noma ngaphezulu.

Isamba sezindleko ze-Adwords yisamba sezindleko ngokuchofoza ngakunye (CPC) kanye nezindleko zokuvelayo eziyinkulungwane (CPM) esetshenzisiwe. Akubandakanyi izindleko zezinye izindleko, njengokuchofoza kuwebhusayithi yakho. Ukuba nesabelomali esimaphakathi sansuku zonke nokusetha amabhidi egameni elingukhiye noma ileveli yeqembu lesikhangiso kungakusiza ulawule izindleko. Kufanele futhi ubheke ukuma okumaphakathi kwesikhangiso sakho uma kuqhathaniswa neyabanye abakhangisi. Lokhu kungaba usizo ekuqondeni imbuyiselo ekutshaleni kwakho.

Nakuba i-CPC ingeyona inkomba enhle yokusebenza kwesikhangiso sakho ku-Google, kuyisisekelo sokuqonda izindleko zakho zokukhangisa zizonke. I-CPC ephezulu isho izindleko eziphezulu ngokuchofoza ngakunye, kodwa akuqinisekisi inani eliphezulu lamakhasimende akhokhayo. Nokho, iqinisekisa ukukhuphuka kwethrafikhi kuwebhusayithi yakho.

Ukuthuthukisa umkhankaso

One of the first steps in campaign optimization is to understand your audience. Creating an audience persona can help you understand what your prospects are looking for. It also helps you select keywords and content based on their interests and pain points. Once you have a clear picture of who your target audience is, you can refine your targeting to attract the right customers.

You should also know your keyword competition. The more competitive your keyword is, the more money it will cost you. This is the reason why it is a good idea to create a few different versions of the same keyword. Ngokwesibonelo, you might want to create a campaign based on keywords that are related to your product, but not too competitive. Kwalokhu, you can use the keyword planner to come up with a list of phrases you can target.

The first 30 days of a PPC campaign are crucial. In this time, kubalulekile ukulungiselela isikolo sekhwalithi nezinga lesikhangiso. Kufanele futhi ulungiselele ikhophi yesikhangiso kanye nekhasi lokufika. Ekugcineni, kufanele uhlose ukukhulisa inzuzo evela ezikhangisweni zakho. Ngokusungula ama-KPI, ungaphatha kangcono imikhankaso yakho futhi uthole imiphumela ehamba phambili.

Using the ‘Experiments’ feature in Google Ads, ungakha ukuhluka kwezikhangiso ngesikhathi esifushane. Ngokwahluka kwesikhangiso ngasinye, ungayilebula futhi ubuyekeze imiphumela. Okokugcina, akumele uyeke ukuthuthukisa umkhankaso wakho we-AdWords. Hlala njalo uhlola futhi uzama imibono emisha. Ungakwazi ngisho nokuhlukanisa Amaqembu Ezikhangiso zakho ube amakhophi esikhangiso ahlukahlukene namakhasi okubikezela. Qinisekisa ukuthi usebenzisa inhlanganisela yezinhlobo zokufanisa, amakhasi okufika, kanye nombhalo wesikhangiso ukuze uthole imiphumela ehamba phambili.

I-AdWords iyisevisi enikezwa i-Google evumela amabhizinisi akhangise imikhiqizo noma amasevisi awo. It lets you reach customers at every stage of the customer journey, futhi ikuvumela ukuthi ulandelele ukusebenza kwezikhangiso zakho. Isevisi isebenziseka kalula futhi inikezela ngezinketho eziningi zokwenza ngokwezifiso izikhangiso zakho.

Google AdWords is Google’s advertising service

AdWords is a search engine advertising service that allows businesses to pay a set price to place advertisements on Google’s websites. Izikhangiso ziboniswa ekhasini lewebhu, ngesimo sombhalo noma izithombe, elingisa ukubukeka nomuzwa womphumela wosesho omaphakathi. Izikhangiso zifakwa kumawebhusayithi ahlobene ngaphakathi kwenethiwekhi yokuqukethwe ye-Google. Ukuze kwandiswe ukubonakala kwezikhangiso, abakhangisi bangakhetha izinketho zokukhomba isayithi kuphaneli yabo yokulawula.

Isevisi isebenza nesistimu yokubhida, ukuvumela abakhangisi ukuthi bakhethe ibhidi yabo ephezulu, okuhluka kuye ngokuthi isikhangiso sithola ukuchofoza okungaki. Abakhangisi bangakhetha eyodwa yezinhlobo ezintathu zokubhida: izindleko ngokuchofoza ngakunye, okuyinani elikhokhwa ngokuchofoza ngakunye, izindleko-ngenkulungwane, kanye nezindleko zokuzibandakanya, okuyinani elikhokhwayo lapho umsebenzisi eguqula.

I-Google AdWords ayinayo impikiswano. Ngo-April 2002, icala lokwephulwa kwelungelo lobunikazi lifakwe ku-Google ngesevisi. Ku 2004, lezi zinkampani ezimbili zifinyelele esivumelwaneni futhi i-Google yakhishwa 2.7 amasheya ayizigidi zesitoko esivamile ku-Yahoo! ngokubuyisela ilayisensi yaphakade ngaphansi kwelungelo lobunikazi.

I-AdWords ivumela amabhizinisi ukuthi aqondise izikhangiso zawo kulabo abazoba amakhasimende ngokusekelwe endaweni akuyo, iminyaka yobudala, kanye namagama angukhiye. Ngaphezu kwalokho, abakhangisi bangakhetha isikhathi sosuku nendawo yesikhangiso. Ngokwesibonelo, amabhizinisi amaningi asebenzisa izikhangiso kusukela ngoMsombuluko kuya kuLwesihlanu phakathi 8 AM kanye 5 PM, kuyilapho abanye bedlala izikhangiso ngezimpelasonto kuphela.

Inzuzo ebaluleke kakhulu ye-AdWords yikhono layo lokonga amabhizinisi inani elikhulu lemali. Isevisi ikhokhisa abakhangisi kuphela uma umsebenzisi achofoza esikhangisweni sakhe, okusho ukuthi bangabona izikhangiso zabo kumawebhusayithi amaningi ngaphandle kokuchitha imali eshisiwe. Ngaphezu kwalokho, amabhizinisi angalandelela izikhangiso zawo ngokubheka ukuthi yiziphi izikhangiso ezichofozwayo nokuthi ubani.

Isevisi ye-Google AdWords iyisevisi yokukhangisa ekhokhelwayo ehlinzekwa u-Google. Amabhizinisi angayisebenzisela ukwandisa ukuthengisa ngokufaka izikhangiso ku-Google namawebhusayithi ayo axhumene nayo, kanye nezinhlelo zokusebenza zeselula namavidiyo. I-Digital Logic inikezela ngezinsizakalo zokuphathwa kwe-Adwords, futhi igxile kakhulu ekuzuzeni okuningi kwizabelomali zabo zokukhangisa.

I-Google AdWords iphinde isize amabhizinisi aqhudelane endaweni yokudlala, okwenza kube lula ukuthi amabhizinisi amancane aqhudelane nezinkampani ezinkulu. Isevisi isiza izinkampani ukuthi zizuze ngokuvundlile, kuyilapho amabhizinisi amancane angagxila ezimakethe ze-niche. I-Google Ads iphinde ivumele abakhangisi ukuthi bakhuphule Amazinga ezikhangiso nekhwalithi yesikhangiso. Lezi yizici ezimbili ezibalulekile ekwenzeni isikhangiso esiyimpumelelo. Amazinga Ezikhangiso Aphakeme kanye nezikolo Zekhwalithi Yesikhangiso zivumela amabhizinisi amancane ukuthi afinyelele amazinga aphezulu futhi ahlale encintisana.

I-AdWords isebenza ohlelweni lwendali, futhi ngaso sonke isikhathi umsebenzisi enza usesho, Amabhidi e-Google ezikhangisweni ezihambisana kakhulu. Lokhu kusiza abakhangisi abanemiphumela Yekhwalithi ephezulu behlise izindleko zabo ngokuchofoza ngakunye, lokho kwandisa i-ROI. Lezi zikhangiso zivela futhi ezindaweni ezingcono ku-SERP, okuholela ekuchofozweni okwengeziwe nokuguqulwa.

It allows businesses to reach customers at every step of the customer journey

There are multiple paths to customer acquisition and retention, futhi i-Adwords ingasiza amabhizinisi ukuthi afinyelele lawa makhasimende kuzo zonke izigaba zohambo lwawo. Akuzona zonke izindlela eziholela endaweni efanayo, kodwa uma amabhizinisi esebenzisa amaphuzu amaningi okuthinta kulo lonke uhambo lwamakhasimende, bazokwandisa amathuba okuguqula imikhondo ibe amakhasimende akhokhayo.

It allows businesses to track the performance of their ads

AdWords is an advertising platform that enables businesses to create and track their ads. Bangakwazi ukulandelela ukuthi izikhangiso zabo zisebenza ngempumelelo kangakanani ngokulandelela inombolo yokuchofoza abakutholayo, kanye nenani labavakashi kuwebhusayithi yabo. Amabhizinisi angaphinda alandelele ukuthi asebenza kahle kangakanani ngokuya ngokuqwashisa ngomkhiqizo, isizukulwane esiholayo, nokuguqulwa. Lokhu kusiza amabhizinisi athuthukise imikhankaso yawo ukuze akhiqize imiphumela efiselekayo.

Amabhizinisi angakwazi futhi ukubona imbuyiselo yawo ekutshalweni kwezimali, ukuqhathanisa imiphumela nezimbuyiselo ezivela kwezinye iziteshi. Uma ukubuyisela kungaphansi kunokulindelekile, kungase kusho ukuthi i-akhawunti idinga ukuthuthukiswa noma izikhangiso zisendaweni engafanele. Uma bethola inzuzo ephezulu, kungase kube uphawu oluhle ukuqhubeka nokutshala imali esiteshini. Enye indlela yokunquma ukusebenza kahle kwesikhangiso ukusiqhathanisa nezindleko zokuguqulwa ngakunye. Le metric ikutshela ukuthi yimalini ibhizinisi eliyisebenzisayo esikhangisweni esithile nokuthi liguqula izikhathi ezingaki.

I-AdWords iphinde inikeze nge-API enamandla evumela amabhizinisi ukuthi alandelele ukusebenza kwamaqembu abo ezikhangiso nemikhankaso. Imibhalo ezenzakalelayo ingalandelela futhi ilinganise ukusebenza komkhankaso kusetshenziswa i-API. Amabhizinisi angaphinda alinganise ukusebenza kwezikhangiso ezingazodwana ngokuhlola izikhangiso zawo ngemibhalo ezenzakalelayo. I-Google AdWords API ivumela abakhangisi ukuthi bakhulise amakhono abo okubika futhi bathuthukise izikhangiso zabo. Lawa mathuluzi anciphisa isikhathi sokuya emakethe semikhankaso yawo yokukhangisa.

Ngolwazi olufanele nokuhlela, I-Google AdWords ingaba yingxenye ekhiqizayo yokuhlanganiswa kwakho kokumaketha. I-Google inikeza amathuluzi amahhala ukukusiza ukuphatha umkhankaso wakho. Uma unemibuzo, zikhona izinkundla zokubuza bona. Kubalulekile futhi ukwazi ukuthi yiziphi izinjongo zakho, kungani usebenzisa i-AdWords, nokuthi ungayikala kanjani impumelelo yakho.

Long-tail keywords

If you want to drive more traffic to your site, kuwumqondo omuhle ukukhomba amagama angukhiye anomsila omude esikhundleni samagama angukhiye abanzi. Le migomo inokuncintisana okuphansi kanye namazinga aphezulu okuguqulwa. Angase futhi aphumele ekuthengeni, njengoba abantu bevame ukuthenga uma besesha amagama athile.

Amagama angukhiye anomsila omude ngokuvamile anevolumu yokusesha ephansi futhi ayi-niche kakhulu ngokwemvelo kunamagama angukhiye adumile. Ungathola uhlu lwamagama angukhiye anomsila omude phakathi nemizuzu emihlanu usebenzisa ithuluzi elifana ne-KwFinder. Leli thuluzi lamahhala lizokukhombisa ukuthi yimaphi amagama angukhiye anenzuzo futhi anevolumu yokusesha ephansi. Ngaphezu kwalokho, leli thuluzi lingakusiza ukuthi ukhethe amagama angukhiye ngobunzima be-seo obuphansi.

Enye indlela yokuthola amagama angukhiye anomsila omude ukusebenzisa amathuluzi okucwaninga amagama angukhiye. Ngenkathi ithuluzi legama elingukhiye elidume kakhulu i-Google Keyword Planner, ezinye izindlela zocwaningo lwegama elingukhiye zifaka phakathi ukufunda okuqukethwe kumawebhusayithi ahlobene ne-niche yakho nomkhiqizo. Lawa mathuluzi angakunikeza ulwazi ngokuncintisana kwakho. Ungaphinda ubheke okuqukethwe kwamanye amawebhusayithi ukuze uthole imibono yamagama akho angukhiye anomsila omude.

Ukusebenzisa idatha kumagama angukhiye anomsila omude kungakusiza futhi ukuthi wenze ikhophi yesikhangiso. Nakuba kungase kulinge ukubhala isikhangiso sawo wonke amagama angukhiye anomsila omude, ezifanele kakhulu zizokhiqiza amanani okuguqulwa aphezulu kakhulu. Kungcono ukudala imikhankaso ehlukene yegama lakho elingukhiye elinomsila omude. Lokhu kuzokusiza ukuthi uqhathanise idatha futhi ugweme impinda.

Enye indlela yokuhlola ukusebenza kwamagama angukhiye anomsila omude ukuqapha ukusebenza kwemikhankaso yakho. Ukusebenzisa i-Google Analytics, ungabona ukuthi yimaphi amagama angukhiye athola ukuchofoza okuningi nokuthi yimaphi angekho. Ngale ndlela, ungalungisa amabhidi akho ngokusekelwe ekusebenzeni kwemikhankaso yakho.

Keywords with moderate search volumes

Keywords with high search volumes can be expensive to bid for. Uma isabelomali sakho sinomkhawulo, kufanele ugxile kumagama angukhiye anamavolumu okusesha amaphakathi. Lawa amagama angukhiye okungenzeka afanele izethameli zakho eziqondiwe. Amagama angukhiye anamavolumu okusesha amaphakathi awavamile ukuncintisana futhi angasetshenziswa ekukhishweni. Ukuze uthole lawa magama angukhiye, ungasebenzisa ithuluzi legama elingukhiye le-Google.

Amagama angukhiye anamavolumu okusesha aphezulu azoba nokuncintisana okuphezulu. Lokhu kusho ukuthi ngeke ukwazi ukuthola isayithi lakho ekhasini lokuqala le-Google. Ngaphezu kwalokho, amawebhusayithi anegunya eliphansi ngeke akwazi ukubeka kahle ekhasini lokuqala. Khumbula lokho 95% labaseshi abalokothi babheke ekhasini lokuqala le-Google. Ngakho, udinga ukuthola igama elingukhiye elinokuncintisana okuphansi kanye nevolumu yokusesha emaphakathi. Izindaba ezinhle ukuthi kunamagama angukhiye amaningi anamavolumu okusesha amaphakathi ongawasebenzisa ukuheha ithrafikhi.

Ukulinganisa okubanzi okushintshiwe vs. ukufana okubanzi

Modified broad match is an effective option if you want to improve the relevancy and quality of your ad traffic. Le ndlela ikuvumela ukuthi ukhiphe amagama angukhiye angalungile, bomcondvofana, nokusesha ngevolumu ephezulu emkhankasweni wakho wesikhangiso. Kukusiza futhi ukuthi uthuthukise Ikhwalithi yakho Yomphumela kanye Nezinga Lesikhangiso.

Nokho, uma kuziwa ekufanisweni kwegama elingukhiye, ukufanisa okubanzi okulungisiwe akuhlali kungcono kunokufanisa okubanzi. I-Google ihlela ukushona kwelanga okufanayo okulungisiwe ngoJulayi 2021, futhi izoshintshela ekufaniseni ibinzana. Lolu shintsho kulindeleke ukuthi longe abakhangisi isikhathi esiningi, kodwa kuzodinga ukulungiswa kabusha kwemikhankaso yabo. Kuze kwenziwe ushintsho, kubalulekile ukuqapha amamethrikhi akho okusebenza. Okwamanje, ungase uthande ukucabangela ukugxila kumagama angukhiye afaneleka kakhulu.

Ukulinganisa okubanzi okushintshiwe kuyavumelana nezimo kunokufanisa okubanzi. Inikeza abakhangisi ukulawula okwengeziwe ezikhangisweni zabo, futhi ibasize baqonde izimakethe ezithile. Le ndlela ingaba yinzuzo emikhankasweni yokumaketha kabusha, njengoba kuzovumela izikhangiso zakho ukuthi zivele kaningi uma othile asesha umkhiqizo wakho. Uma kuqhathaniswa nokulinganisa okubanzi, ukufanisa okubanzi okulungisiwe kuhambisana kakhulu futhi kuzokhuphula amazinga akho okuchofoza.

Okufanayo okulungisiwe kuwuhlobo olusha lwesikhangiso olunikeza abakhangisi ukulawula okwengeziwe emiphumeleni yabo yosesho. Iyafana ne-Prase Match, ngaphandle kokuthi ivumela abakhangisi ukuthi basebenzise amagama angukhiye aqondile ngaphandle kokukhawulela ukufinyelela kwawo. Ngaphezu kwalokho, ukufanisa okubanzi okulungisiwe ngeke kubonise izikhangiso zomqondofana nosesho oluhlobene.

Ukufanisa okubanzi okushintshiwe kukuvumela ukuthi uqondise amakhasimende ngokusekelwe kumagama okusesha athile, kuyilapho ukufanisa okubanzi kuvame kakhulu. Ngaphezu kwalokho, modified wide match ikuvumela ukuthi ukhawulele uhlu lwamagama angukhiye angalungile. Amagama angukhiye wokufanisa abanzi asazongezwa emkhankasweni wakho wesikhangiso, kuyilapho ukufanisa okubanzi okulungisiwe kukuvumela ukuthi ukhethe ukuthi yimiphi imigomo ozoyiqondisa.

Amagama angukhiye angalungile

Adding negative keywords to your AdWords campaigns is an effective way to limit unwanted traffic and keep your site free of irrelevant keywords. Amagama angukhiye angalungile angangezwa kuwo wonke umkhankaso noma emaqenjini athile ezikhangiso. Vele uqiniseke ukuthi uyawengeza ezingeni elifanele, ngaphandle kwalokho bangamosha imikhankaso yakho. Amagama angukhiye angalungile engezwa afana nse, ngakho qiniseka ukuwengeza ezingeni elifanele.

Kunezindlela eziningi ezahlukene zokuthola amagama angukhiye angalungile, kodwa enye yezindlela ezilula zokuzithola iwukusebenzisa iGoogle uqobo. Zama ukusesha umkhiqizo noma isevisi yakho ku-Google futhi uqaphele noma yiziphi izikhangiso ezingahlobene noma izixhumanisi ezivelayo. Uma usuwahlonze lawa magama angukhiye, bangeze ohlwini lwakho lwamagama angukhiye aphikisayo ku-AdWords. Enye indlela enhle yokuthola amagama angukhiye angalungile ukusebenzisa i-Search Console ye-Google ukuhlaziya izikhangiso zakho ezikhokhelwayo.

Amagama angukhiye angalungile angaba yinoma yini engahlobene nomkhiqizo noma isevisi yakho. Ngokwesibonelo, inkampani ethengisa amawijethi aluhlaza ingase ifune ukukhipha imibuzo yosesho yayo yonke eminye imibala. Ngale ndlela, yilezo zikhangiso kuphela ezizovela kumawijethi aluhlaza. Ungasebenzisa amagama angukhiye aphikisayo ukuze ukhuphule amanani okuguqulwa futhi wehlise izindleko zakho ngokuguqulwa ngakunye.

Amagama angukhiye angalungile angangezwa emkhankasweni wesikhangiso ezingeni lomkhankaso kanye neqembu lesikhangiso. Ngale ndlela, ungaqiniseka ukuthi izikhangiso zakho aziboniswa kulabo bantu abangenantshisekelo kumikhiqizo namasevisi akho. Ukwengeza, ungasebenzisa amagama angukhiye aphikisayo ukuze akusize unqume ukuthi yiziphi izikhangiso ezingasebenzi ngendlela obungathanda ngayo.

Ungasebenzisa amagama angukhiye aphikisayo ukuze uvimbe imibuzo ethile yosesho emkhankasweni. Ngokwesibonelo, uma unesitolo sezicathulo, kufanele wengeze amagama angukhiye angalungile ezingeni lomkhankaso ukuze lezi zikhangiso zingaboniswa kubantu abafuna izicathulo ezingahlobene nezicathulo. Igama elingukhiye eliphikisayo olingezayo ezingeni lomkhankaso lizosebenza njengegama elingukhiye elingalungile emaqenjini ezikhangiso azayo.

Ukusetha amabhidi mathupha

Ku-Google Adwords, ukusetha amabhidi mathupha akunconyiwe. Uma usaqala, kufanele ucabange ukusebenzisa isu lokubhida elizenzakalelayo esikhundleni salokho. Ukubhida mathupha kungaba yingozi ngoba kungase kuholele ekumosheni ibhajethi yakho yesikhangiso. Noma kunjalo, ungenza okuningi ngesabelomali esitholakalayo ngokusebenzisa isu lebhidi elizenzakalelayo. Leli su libandakanya ukunquma ibhidi elifanele lawo wonke amagama angukhiye neqembu lesikhangiso, okuzokuvumela ukuthi ukhuphule ibhidi yakho uma iqembu elithile lesikhangiso noma igama elingukhiye lenza kahle.

Enye indlela yokuhlola amabhidi ukusebenzisa i-Google Bid Simulator. By enabling the “columns” option on the keyword level, ungabona umthelela woshintsho lwebhidi kubhajethi yakho yansuku zonke. Qaphela ukuthi idatha ingase ingabi nembi kangako uma imikhankaso yakho ihlale ifinyelela ibhajethi yayo yansuku zonke noma isanda kushintsha amabhidi wayo.

Ekusetheni amabhidi mathupha ku-Google Adwords, udinga ukwazi izici ezihlukahlukene zohlelo, okuhlanganisa Izinga Lesikhangiso kanye Nomphumela Wekhwalithi. Ungakhuphula amabhidi wakho wamagama angukhiye angcono kakhulu asuselwa ekusebenzeni kanye ne-ROAS, futhi wehlise amabhidi akho kulabo abangasebenzi kahle.

Ungadala imithetho emkhankasweni, iqembu lesikhangiso, kanye nezinga lesikhangiso. Le mithetho izokusiza ukuthi ulungiselele umkhankaso wakho wesikhangiso ukuze uthole ukuguqulwa okuphezulu. Ngokwenza imithetho yomkhankaso ngamunye, ungase futhi wonge isikhathi futhi uqinisekise ukuthi izikhangiso zakho zidlala kahle. Izinzuzo zokubhida mathupha ngaphezu kokubhida okuzenzakalelayo zicacile: ikunikeza ukulawula ibhajethi yakho futhi ikusiza ukuthi uthuthukise ukusebenza komkhankaso wakho.

Ukusetha amabhidi ngokwenza ku-Google Adwords kubiza kakhulu kunenketho ezenzakalelayo. Nokho, kuzodingeka ubeke isabelomali sansuku zonke futhi ukhethe amagama angukhiye kanye namanani ebhidi ngokucophelela. Ngaphezu kwalokho, izikhangiso ezingaphezulu kwemiphumela yosesho lwe-Google zivame ukubiza kakhulu. Ngakho, kubalulekile ukubeka ibhajethi yansuku zonke futhi ukhumbule izinhloso zakho.

Uma ufuna ukukhulisa imizamo yakho yokuthengisa online, I-Adwords ingakusiza ukuthi ukwenze. AdWords advertising allows you to target potential customers by using keyword-based advertising. Le ndlela yokukhangisa inezinzuzo eziningi. Ingasetshenziselwa ukuthola amakhasimende amasha, qondisa izindawo zezwe, futhi wenze ngcono imizamo yakho ye-SEO. Ngaphezu kwalokho, I-AdWords inikezela ngezinketho eziningi ezivumelana nezimo, njengezinhlobo zokufanisa amagama angukhiye, izikhathi eziqondile nezindawo, izandiso zesikhangiso, kanye nohlu lwezinye izici.

Pay-per-click advertising

Pay-per-click advertising is a common form of Internet marketing, nabakhangisi abavuma ukukhokhela umshicileli inani elithile ngokuchofoza ngakunye. Kunezinhlobo ezimbili eziyisisekelo zokukhangisa kwe-PPC: isilinganiso esiphansi kanye nesisekelo sokubhida. Uhlobo lokuqala lubiza kancane, futhi kubandakanya umkhangisi okhokha isilinganiso esinqunyiwe ngokuchofoza ngakunye. Abashicileli ngokuvamile banekhadi lokulinganisa elinemininingwane yamazinga ahlukene okukhokha ngokuchofoza ngakunye, futhi bazimisele ukuxoxisana ngamanani aphansi ngenani eliphezulu, izinkontileka zesikhathi eside.

Ukuze ukukhangisa ngokuchofoza ngakunye kusebenze, kubalulekile ukuhlukanisa amagama angukhiye abe amaqembu futhi uthuthukise ikhophi yesikhangiso esiqondiswe eqenjini ngalinye. Ngemva kokudala iqembu lamagama angukhiye, hlola izinguqulo ezihlukene zekhophi yesikhangiso sakho ukuze ubone ukuthi yiziphi ezenza kahle kakhulu. Ungasebenzisa futhi omaka bokulandelela ukukala ukusebenza kahle kwezikhangiso zakho zokukhokha ngokuchofoza.

Ngenkathi imiphumela yosesho yemvelo inqunywa izinjini zokusesha, Izikhangiso ze-PPC zisekelwe kuma-algorithms. Ngakho-ke, izindawo eziphezulu ekhasini ziphumela ekuchofozweni okuphezulu. Ukuze uthole isikhundla esiphezulu, abakhangisi kufanele babhide kakhulu futhi bakhokhe ngaphezulu ngokuchofoza ngakunye. Nokho, izikhangiso zokukhokha ngokuchofoza ngakunye ziba ingxenye edidiyelwe yomsebenzisi kuwebhu. Nakuba ukukhangisa kokukhokha ngokuchofoza kuyindlela evamile yokukhangisa ku-inthanethi, kube nokwamukelwa okuxubile. Nakuba abanye abantu bamukele imodeli yokukhangisa, abanye abaholi bamabhizinisi bazwakalise ukukhathazeka ngezindleko kanye nokufaneleka kwemodeli yokukhangisa. Amanye ama-CEO aze abuza ubuqotho bokubeka izikhangiso ezikhokhelwayo ekhasini lenjini yokusesha elingathathi hlangothi.

Ukukhangisa ngokuchofoza ngakunye kuyindlela edumile yokuthola izinga eliphezulu le-SERP, futhi ingenye yezindlela ezisheshayo nezisebenza kahle kakhulu zokuthola ithrafikhi ephezulu. Imodeli yokukhangisa yokukhokha ngokuchofoza ngakunye isebenza ngokubhida ngegama elingukhiye, lapho abakhangisi babeka khona inani eliphakeme ngokuchofoza ngakunye.

Ukukhangisa kokukhokha ngokuchofoza ngakunye kuvele kumodeli yezindleko zokuchofoza ngakunye kwaba inkundla eqinile enikeza izinkundla nezinqubo ezihlukahlukene.. Iphinde yavela ukuze ifake ukubhida okuhlakaniphile, okuvumela abakhangisi ukuba benze intengo ngokutholwa nevelu yokuguqulwa. Izinkampani eziningi eziku-inthanethi zisebenzisa ukukhangisa kokukhokha ngokuchofoza ngakunye ukuze zenze imali ngamasevisi azo amahhala.

Geographical targeting

Geographical targeting is important when trying to reach a particular target audience. Although it may be tempting to “cast a wide net,” geotargeting helps you avoid wasting money by limiting your campaign to a specific region or city. Ukukhomba indawo kuyokusiza futhi ukuthi unqume ukuthi ikhophi yesikhangiso sakho izoheha izethameli ezithile eziqondiwe yini. Ngokwesibonelo, uma uyinkampani yokufulela, ungase uqaphele izinga lokuphendula eliphezulu elivela kumakhasimende ezifundeni ezithile kunakwezinye. Noma, uma ubheka ukufaka ama-solar panel, ungase uthande ukucabangela ukukhomba kuphela izindawo ezicebe kakhulu.

I-Geotargeting ingenye yezindlela zokwandisa i-ROI yakho ku-Google Adwords. Ukusebenzisa isici sokukhomba indawo kuzokhuphula ukuhambisana kwezikhangiso zakho futhi kuthuthukise i-CTR. I-Geo-targeting nayo izokusiza ukuthi wenze izikhangiso zakho zibe ngokwakho ngokugxila olimini nasemicimbini endaweni yangakini.

Ukuqondisa kwendawo ku-Google Adwords kukuvumela ukuthi uqondise abasebenzisi ngokusekelwe endaweni yabo, kodwa futhi ungasebenzisa idatha yomlando ukuze uqondise indawo ethile. Ngokwesibonelo, ungakhomba abantu abavakashele isifunda esithile, kodwa awuthenganga umkhiqizo. Ungakwazi futhi ukukhomba abantu abahlala endaweni ethile eminyakeni embalwa edlule. Kunezinketho eziningi ze-geotargeting zezinhlobo ezahlukene zezikhangiso, ukuze ukwazi ukuzisebenzisa ukuze uqondise izethameli ezifaneleka kakhulu zomkhiqizo wakho.

Indlela yokuqala ukusebenzisa ikhodi yeposi. Uma uzama ukufinyelela abantu abaningi endaweni ethile, cabanga indlela yokukhomba ikhodi yeposi. Ngale ndlela, you’ll be able to target people living in a certain part of town. Bese, you can set an ad that’s relevant to those people living in that area.

Geo-targeting can help you save money and reach the right audience with a specific ad. You can create specific content for different regions, including coupons or deals that are relevant to the location. Ngokwesibonelo, an online retailer can target people in the Miami area with advertisements for swimming pool supplies, while one in Boston may promote snow shovels. Ukwengeza, organizations with multiple locations can show the address of the nearest office to help people find it.

Imodeli yokubhida

There are several different bidding models in Google’s Adwords program, and you will need to select the one that will work best for your campaign. Kubalulekile ukuqonda imigomo yakho kanye nalokho othemba ukukuzuza ngomkhankaso wakho ngaphambi kokukhetha imodeli yokubhida. Imikhankaso ehlukene izodinga amasu ahlukene ukuze kwenyuswe amanani okuguqulwa.

Imodeli eyodwa yokubhida ethandwayo ukubhida okusekelwe enanini, egxile ekwandiseni ukubaluleka kokuvela kwesikhangiso. Leli su lenza abakhangisi basebenzise imali eningi kumakhasimende anenzuzo futhi encane kulawo angabalulekile kangako. Ngokugxila enanini lekhasimende, abakhangisi bangathuthukisa imikhankaso yabo ukuze bathole amanani angcono okuguqulwa kanye nezindleko eziphansi zangemuva kokuguqulwa.

Amamodeli wokubhida ku-Adwords ahlukaniswe abe izinhlobo ezimbili eziyinhloko: ukubhida okuzenzakalelayo kanye nokubhida okwenziwa ngesandla. Ukubhida okuzenzakalelayo kuyinhlanganisela yokubhida okuhlakaniphile nokubhida okwenziwa mathupha. Umsebenzisi usetha ama-CPC ayisisekelo wamaqembu ezikhangiso namagama angukhiye futhi uvumela i-Google ukuthi ilungise amabhidi njengoba kudingeka. Ngokubhida okuzenzakalelayo, I-Google izama ukwenza isilinganiso samabhidi, kodwa inelungelo lokukhuphula noma lehlise ibhidi yakho ngenxa yokuncipha kwamathuba okuguqulwa.

Enye imodeli esetshenziselwa ukubhida okuzenzakalelayo i-Optimize Conversions. Le modeli isebenzisa isilinganiso senani lokuguqulwa kuzindleko zokuchofoza. Ukusebenzisa le ndlela, I-Google izolungisa isamba esichithwe yizikhangiso ukuze kukhulu ukuguqulwa. Izozama nokuthola imikhondo eshibhile, kodwa ngekhono eliphezulu lokuguqulwa. Elinye isu lokubhida elihlakaniphile yi-ROAS. Ngokusebenzisa le modeli, ungasetha i-ROI eqondiwe kanye nenani lokuthengisa lokuguqulwa ngakunye.

Ukuthuthukisa amabhidi akho ngokusekelwe enanini lokuguqulwa okwenziwe kubalulekile ukuze uphumelele umkhankaso wakho. Ukuze kuthuthukiswe ukuguqulwa, kufanele uhlukanise imikhankaso yokuhlola ukuze ubone ukuthi yimaphi amagama angukhiye akhiqiza ukuguqulwa okuningi nokuthi yimaphi angenzi. Nakuba bangase balethe imali efanayo, amagama angukhiye ahlukene anamanani ahlukene edola namamajini. Ngakho-ke, akufanele usethe ibhidi yengubo yawo wonke amagama angukhiye.

I-Optimize Conversions ingenye isu elisebenzisa ukufunda komshini ukuze kuthuthukiswe ngokuzenzakalelayo amabhidi omkhankaso. Isebenzisa idatha yomlando nendawo ukuze isethe amabhidi ngokusekelwe ekuguquleni. Le ndlela iyisinqumo esihle kulabo abafuna ukonga isikhathi nokuphatha ibhajethi yabo.

Izindleko

In order to determine the right costs for Adwords campaigns, kubalulekile ukuqonda izindleko ngokuchofoza ngakunye. Le nombolo izokusiza ukuthi uhlale ngaphakathi kwesabelomali sakho futhi ikunikeze umbono wamathrendi ezindlekweni ze-Adwords. Izindleko ngokuchofoza ngakunye zisekelwe ezindlekweni ezimaphakathi zegama elingukhiye elithile. Kungcono ukugxila kumagama angukhiye wevolumu ephezulu nge-CPC ongakwazi ukuyikhokhela ngokunethezeka.

Izindleko ezimaphakathi ngokuchofoza ngakunye ku-AdWords ziyahlukahluka ngamagama angukhiye nangezimboni, kodwa kubi $2.32 ngezikhangiso zosesho kanye $0.58 ukuze kuboniswe izikhangiso. Ukuze uthole ulwazi olwengeziwe, funda mayelana namamethrikhi e-AdWords. Enye into ebalulekile ezindlekweni ze-AdWords ngokuchofoza ngakunye Ikhwalithi Yesikolo, esetshenziswa i-Google ukunquma ukuhambisana kwezikhangiso. Amagama angukhiye anesikolo sekhwalithi ephezulu azuza ama-CPC aphezulu.

Amagama angukhiye ayishumi aphezulu abiza kakhulu e-AdWords ahlobene nezezimali nezimboni eziphatha izimali ezinkulu.. Amadivaysi eselula nawo aya ngokuduma njengoba abantu basesha iwebhu besebenzisa amafoni abo. Ngenxa yalokho, abakhangisi kufanele babele isabelomali esiningi ezinjinini zokusesha zamaselula. Ngaphezu kwalokho, kufanele baqaphele ama-CPC aphezulu ezimbonini ezifana nezemfundo nokwelashwa.

Abakhangisi be-AdWords kufanele babe nokulawula okungcono emikhankasweni yabo. Kube nezikhalazo mayelana nokuntuleka kokubika nokuphathwa kwe-akhawunti ku-Google AdWords. Ngamathuluzi okubika athuthukisiwe, abakhangisi banganciphisa ukukhathazeka mayelana nokukhwabanisa ngokuchofoza. Bangakwazi futhi ukushintsha isabelomali sabo baye ezinhlotsheni zezikhangiso ezinama-CPC aphezulu.

Isikolo sekhwalithi: Isikolo sekhwalithi ye-AdWords siyisibalo esiyinkimbinkimbi esinquma izindleko ngokuchofoza ngakunye kanye nokubekwa kwesikhangiso. Ukukhetha isikhangiso sekhwalithi ephezulu kunganciphisa izindleko zakho ngokuchofoza ngakunye 50%. Nokho, isikhangiso sekhwalithi ephansi singakhuphula izindleko zakho ngokuchofoza ngakunye 400%.

Kungenzeka ukuthi uyazibuza ukuthi ungayenza kanjani inzuzo ye-Google Adwords. The best way to do this is to understand the basics of the platform. Kunezindlela ezimbalwa ezahlukahlukene zokwenza ngakho, kodwa izinto ezibaluleke kakhulu okufanele uzikhumbule ukungenzi inkimbinkimbi kakhulu. Kugcine kulula ngangokunokwenzeka, futhi wenze okuncane ngokuvumela kwenkundla. Futhi, khumbula ukuthi udinga ukubekezela. Kuthatha isikhathi ukuthola okuningi ku-Adwords.

I-Google Adwords

Google AdWords offers the ability to track and analyze the effectiveness of your ad campaign. Kunamamethrikhi ambalwa angakusiza ukuthi unqume ukusebenza komkhankaso wakho, kufaka phakathi i-CTR yakho evamile, inani lakho lebhidi, nokubizelwa kwakho esenzweni (isiphi isenzo ofuna abasebenzisi basenze ngemva kokuchofoza isikhangiso sakho). Lolu lwazi lungaba usizo lapho udala umkhankaso omusha wesikhangiso noma ulungisa okhona kakade.

I-Google AdWords isebenza ngokuchofoza ngakunye (I-PPC) imodeli, okusho ukuthi ubhida ngamagama angukhiye ahambisana nomkhiqizo noma isevisi yakho. I-Google izobe isibonisa izikhangiso zakho lapho othile asesha amagama angukhiye owakhethayo. Izikhangiso zizovela kukho kokubili ukusesha namanethiwekhi okubonisa.

Kunezinhlobo ezimbalwa zemikhankaso ezitholakalayo. Umkhankaso ngamunye unomgomo ohlukile futhi uzodinga ulwazi oluhlukile. Kufanele ukhethe uhlobo lwezithameli ofuna ukuzikhomba ngokusekelwe olwazini olunikezayo. Ngokwesibonelo, uma ungathanda ukwenza izithameli, kufanele ukhethe umkhankaso wokusesha. Ungakhetha ukuvela kumanethiwekhi ahlukahlukene futhi uqondise izilimi ezithile nezethameli.

Uma unebhizinisi elincane, I-Google Adwords ingaba namandla. Kungaba nzima ukukhetha indlela engcono kakhulu yomkhankaso wakho, kodwa inkundla yesikhangiso ye-Google inikeza amathuluzi enza inqubo ibe lula. Ngokuzibekela imigomo nokusebenzisa indlela ehlelekile, I-Adwords ingakusiza ukuthi ufinyelele imigomo yakho.

Lapho ukhetha umkhankaso, cabanga ukuthi uzimisele ukusebenzisa malini. Ungakwazi futhi ukuhlela isabelomali usuku ngalunye ukuze ukhokhele izikhangiso. I-Google AdWords ivumela abakhangisi ukuthi babhide ngamagama angukhiye anophawu lokuhweba. Ku 2004, I-Google yethule le nketho, futhi ngoMeyi 2008, baphinde banweba inqubomgomo kwabaqhudelana nayo. Ukusebenzisa uphawu lokuhweba, nokho, kufanele uqale uyibhalise nethimba le-Google Advertising Legal Support.

Amaqembu esikhangiso segama elingukhiye elilodwa

Creating single keyword ad groups is an effective strategy that helps you make the most of your paid search campaign. Ungasebenzisa zontathu izinhlobo zokufanisa eqenjini lesikhangiso segama elingukhiye elilodwa, kodwa ngokuvamile kuhle kakhulu ukunamathela ohlotsheni oluqondile lwe-Broad Match. Ngenxa yalokho, uzothola imiphumela engcono ngokukhomba amagama angukhiye amaningi.

Ikhwalithi yemiphumela yezikhangiso zakho izoncika ekutheni zihambisana kangakanani nesethi yegama elingukhiye. Ikhwalithi yakho ephezulu yamaphuzu, izindleko zakho zizoba ziphansi, futhi isikhangiso sakho sizovela ezindaweni eziphezulu. Ukusebenzisa amaqembu esikhangiso egama elingukhiye elilodwa kungase kungasebenzi kuwe. Kufanele ulungele ukwenza umsebenzi omningi ngaphambili.

Isinyathelo sokuqala ukukhetha amagama akho angukhiye. Sebenzisa ithuluzi lamagama angukhiye ku-akhawunti yakho Yezikhangiso ze-Google ukuze uthole ukuthi yimaphi amagama angukhiye asebenza kahle kakhulu. Kufanele wengeze zontathu izinhlobo zokufanisa kumagama akho angukhiye, kodwa kungcono ukusebenzisa ukufanisa okubanzi kwamagama angukhiye abaluleke kakhulu. Ungakwazi futhi ukwengeza umbhalo wencazelo ozowudlala enhlosweni yesesheli.

Amaqembu esikhangiso segama elingukhiye elilodwa le-Adwords anezinzuzo eziningi. Ikuvumela ukuthi wenze amakhasi afaneleka kakhulu okudala nawokufikela aqondene negama lakho elingukhiye, ngalokho kuthuthukisa i-CTR yakho namazinga okuguqulwa. Amaqembu ezikhangiso zegama elingukhiye elilodwa nawo aziwa ngokuthuthukisa isikolo. Ingxenye engcono kakhulu, isofthiwe imahhala ukulanda nokusebenzisa.

Amaqembu ezikhangiso zegama elingukhiye elilodwa angahluka kakhulu kwelinye. Lokhu kusho ukuthi kubalulekile ukuwahlola futhi uwalungiselele ukuze unqume ukuthi yiziphi ezisebenza kahle kakhulu kumkhankaso wakho. Lokhu kungenxa yokuthi ungakwazi ukulungisa amagama angukhiye futhi ugweme ukuchitha imali ngokuchofoza okungabalulekile. Ungasebenzisa futhi imininingwane yedatha yegama elingukhiye ukuze uhlonze amagama angukhiye amahle Amaqembu Esikhangiso Egama elingukhiye Elilodwa.

Automatic bidding

While automatic bidding is useful in some circumstances, akuyona inketho engcono kakhulu ngaso sonke isikhathi. Ukubhida okuzenzakalelayo akukuvumeli ukuthi wenze izinguquko ezikhethiwe zebhidi, futhi kwesinye isikhathi ingashiya izikhangiso zakho zigqitshwe phansi kwekhasi. Kulezi zimo, ukubhida ngesandla kuyinketho engcono. Kubalulekile futhi ukuqaphela ukuthi ukubhida okuzenzakalelayo akukuvumeli ukuthi ulawule ibhidi yamagama angukhiye athile.

Okunye okukhathazayo okuyinhloko kokubhida okuzenzakalelayo ku-Adwords ukuthi kungaholela ekuchofozweni okubizayo. Nakuba ukuchofoza ngokuvamile kungafinyeleli amanani aphezulu, unganciphisa inani lokuchofoza ngokusetha i-CPC ephezulu. I-Google incoma ubuncane bezinsuku eziyisikhombisa ngaphambi kokusebenzisa lolu shintsho.

Ukubhida okuzenzakalelayo ku-Adwords kusebenza kancane kunokubhida okwenziwa mathupha ezimeni ezithile, okuhlanganisa nokuzuza izikhundla eziphezulu. Leli su liphinde lenze kube nzima ukuncintisana nezimbangi futhi lingenza kube nzima ukuhambisana nezitayela zemakethe. Kuphinde kuthinte zonke izici zomkhankaso futhi akuyona i-granular, okusho ukuthi awukwazi ukusizakala ngayo yonke inkambiso yemakethe.

Okunye okungalungile kokubhida okuzenzakalelayo ukuthi akwenzeki ukusetha isivalo sebhidi. Lokhu kusho ukuthi ungasebenzisa imali ngokushesha kakhulu ngesikhangiso sakho. Udinga ukulandelela wonke amabhidi akho futhi uqiniseke ukuthi anenzuzo. Amasu okubhida okuzenzakalelayo angasiza ezimweni ezithile, kodwa ngokujwayelekile, kufanele zisetshenziswe kuphela ezimeni lapho ukuguqulwa kuwumgomo oyinhloko.

Kunamaqhinga ahlukahlukene atholakalayo okwenza ukubhida okuzenzakalelayo ku-Adwords kukusebenzele. Abanye babo bangcono kunabanye, kuyilapho ezinye zingalimaza i-akhawunti yakho. Ezinye zingcono kakhulu ezinhlotsheni ezithile zamabhizinisi.

Izikolo zekhwalithi

There are a few factors that influence a quality score. Okokuqala, ikhasi lakho lokubikezela kufanele likunikeze ulwazi oluhle lomsebenzisi. Lokhu kuhlanganisa ukuba lula ukuzulazula nokunikeza ulwazi mayelana nebhizinisi lakho. Ikhasi lakho lokubikezela kufanele futhi licace mayelana nendlela elisebenzisa ngayo ulwazi oluvela kubavakashi. Okwesibili, umlando wakho wokuchofoza-udlula-izinga (I-CTR) kuyisici esiyinhloko ku-Quality Score yakho. I-Google isebenzisa le CTR ukuhlola isikhangiso sakho. Labo abane-CTR ephakeme bavame ukuthola amaphuzu angcono, ngakho-ke kufanele uhlose lokho.

Okwesithathu, cabanga ukusebenzisa amagama angukhiye afanelekile. Ukucwaninga amathrendi angukhiye angakusiza ukuthi ubhale izikhangiso ezingcono nokuqukethwe. Ukusebenzisa amagama angukhiye alungile kungasiza iwebhusayithi yakho ibekwe phezulu emiphumeleni yosesho lwe-Google. Keyword searches can also reveal what your customers want. If you have a good understanding of what your customers are looking for, you can create landing pages that match their needs.

AdWords quality scores are based on three factors: izinga lokuchofoza, ukubaluleka kwesikhangiso, kanye nolwazi lwekhasi lokufika. Different ad groups for the same keyword will have different Quality Scores. This is because the ad creative and landing page might differ. The demographic targeting may also be different. A high Quality Score will increase the chances of your ad being seen by people who are searching for your product or service.

Adwords is constantly releasing new features to improve the performance of its users. These features are designed to improve the effectiveness of a PPC ad by increasing the click-through rate and overall ad visibility. Ngokuthuthukisa lawa mamethrikhi, uzothola Ikhwalithi Yekhwalithi ephezulu. Ngokwesibonelo, ungazama ukwengeza inkinobho yokushaya, ulwazi lwendawo, kanye nezixhumanisi eziya ezingxenyeni ezithile zewebhusayithi yakho.

Izandiso zekholi

Call extensions are a great way to convert more of your clicks into phone calls. Bangakusiza ukuthi ukhuphule izinga lokuguqulwa ngokususa isinyathelo esengeziwe ohambweni lomthengi oluya ebhizinisini lakho. Ukwengeza izandiso zekholi kumkhankaso wakho Wezikhangiso ze-Google kulula futhi kudinga izilungiselelo ezimbalwa eziyisisekelo.

Izandiso zekholi zinhle kunoma yimuphi umkhankaso, kodwa ziwusizo ikakhulukazi emikhankasweni yeselula neyendawo. Uma usebenzisa izandiso zekholi, uzofuna ukwenza isiqiniseko sokuthi ukulandela kwakho kwe-PPC kusethelwe ukulandelela ivolumu yocingo lwakho. Abathengisi abaningana bahlinzeka ngamamethrikhi ekholi ongawasebenzisa ukulandelela ivolumu yekholi yakho.

Izandiso zekholi zivela eduze naphansi kwesikhangiso sakho, lapho abaseshi bangabathinta khona ukuze baxhumane nawe. Izandiso zekholi zingathuthukisa ukuguqulwa ngokwandisa izinga lokuchofoza, njenge 70% sezisheli zeselula zisebenzisa isici sokuchofoza ukuze ushayele ucingo uhlobo. Ngaphezu kwalokho, 47% yabaseshi ukuhlola ezinye izinhlobo ngemva kokushaya ucingo.

Izandiso zekholi ziyindlela ewusizo yamabhizinisi e-ecommerce. Izandiso zekholi zivumela abathengi ukuthi bashayele ibhizinisi lakho ngokuqondile ngaphandle kokugcwalisa ifomu eliku-inthanethi. Angasetshenziswa futhi ukunikeza ukwesekwa kwefoni kumakhasimende. Ngokwesibonelo, UDell unikeza ukwesekwa kwefoni kumalaptop ebhizinisi akhe. Ungasebenzisa futhi izandiso zekholi ku-Google Adwords.

Imibiko yokulandelela ikholi ikusiza ukuthi uqonde ukuthi imikhankaso yakho yedijithali iguquka kanjani. Ukwazi ukuthi yiziphi iziteshi ezikhiqiza ukuguqulwa okuningi kubalulekile ekuthuthukiseni i-akhawunti yakho. Ukwazi ukuthi yimaphi amagama angukhiye acupha izingcingo kuzokusiza ukuthi usethe isu elisebenzayo lokuthengisa.