![I-Adwords](https://i.imgur.com/ggcqobt.png)
Kunezindlela eziningana ezahlukene zokusebenzisa i-Pay-per-click (I-PPC) inkundla yokukhangisa. These methods include the use of Keywords, Amaqembu Esikhangiso, kanye Nezikhangiso. Ukusebenzisa lezi zindlela ezahlukene kukuvumela ukuthi ukwandise ibhajethi yakho yokukhangisa. Nazi ezinye izinto okufanele uzikhumbule lapho usebenzisa le nkundla. Uma usuyiqonda le miqondo eyisisekelo, uzokwazi ukudala ngempumelelo umkhankaso we-AdWords ohlangabezana nezinhloso zebhizinisi lakho.
Khokha ngokuchofoza ngakunye (I-PPC) inkundla yokukhangisa
A Pay-per-click (I-PPC) isikhangiso siyisikhangiso esikuwebhusayithi ikhasimende elingase lichofoze kuso liphendula umbuzo wosesho. Kungaba isikhangiso sombhalo esilula noma isithombe noma ividiyo. Izikhangiso ze-PPC zivela ezinjinini zokusesha, amawebhusayithi, kanye nezinkundla zokuxhumana.
Nakuba ukukhangisa kokukhokha ngokuchofoza kulula, kunezinto ezimbalwa okufanele zicatshangelwe ngaphambi kokwethula umkhankaso oyimpumelelo. Okokuqala nje, isikhangiso sakho kufanele siqhudelane nezinye izikhangiso esizeni. Lokhu kwenziwa ngenqubo ebizwa ngokuthi Indali Yesikhangiso, lapho i-Google inquma khona ukuhambisana kwesikhangiso ngasinye ngokusekelwe ekuhlobaneni kwaso nokuba semthethweni.
Okwesibili, kufanele unqume i-ROI yomkhankaso wakho we-PPC. Ngenkathi imali ye-CPC ingaba ngaphansi njenge $25 ngokuchofoza ngakunye, yonke imboni ihlukile esimweni sayo sezezimali, futhi izibalo ze-ROI ziyinkimbinkimbi kakhulu uma ucabangela ukuguqulwa okungadayisi.
Nakuba abakhangisi abaningi bafunga nge-Adwords, kukhona ezinye izinkundla zokukhangisa okufanele uzihlole. Facebook, Ngokwesibonelo, isiphelile 1.3 izigidigidi zabasebenzisi futhi iyindawo enhle yezinhlobo ezithile zamabhizinisi. I-LinkedIn, Ngokwesinye isandla, iyinethiwekhi yokuxhumana nochwepheshe enkulu kunazo zonke futhi inenkundla yokukhangisa eqondise abantu ngezici zabo ezithile.
Uma kukhulunywa nge-PPC, ukhiye ukukhetha amagama akho angukhiye ngokucophelela. Uma umkhankaso wakho uqondiswe kakhulu, maningi amathuba okuthi izikhangiso zakho zibonwe ngabathengi. Lokhu kusho ukulungisa amabhidi akho ngokufanele. Ngokwesibonelo, uma ufuna ukufinyelela izethameli ezibanzi, setha ibhidi yakho enkulu $1.00.
Enye inkundla yokukhangisa ye-PPC edumile yi-Twitter. Inkundla yayo yokukhangisa ikuvumela ukuthi uxhumane nabasebenzisi emhlabeni jikelele. Yize ingafinyeleli kuFacebook, I-Twitter inikeza amathuluzi okuthengisa ahlukile kumabhizinisi. Ungaklama umkhankaso wakho wesikhangiso se-Twitter ukuze uthole abalandeli, khulisa ukuguqulwa kwewebhusayithi, noma ukhuthaze abantu ukuthi balande uhlelo lokusebenza. Njengoba inkundla isekelwe ekuhlanganyeleni kwangempela, Izikhangiso ze-Twitter zivame ukunikeza amanani aphansi kune-Facebook. Izikhangiso ezinenani eliphansi zingaba openi abathathu.
Amagama angukhiye
When using keywords for Adwords, kubalulekile ukuqonda inhloso yababukeli bakho. Nakuba Izikhangiso ze-Google zingamathuluzi abalulekile okuthengisa, zikhanga kuphela kubasebenzisi abafuna ngenkuthalo izixazululo zezinkinga zabo. Lolu wuhlobo oluhlukile lwezethameli kunabantu abangaphandle kwenjini yokusesha okungenzeka bamane baphequlula noma bafuna imfundo.
Amagama angukhiye amagama noma imishwana i-Google eyiseshayo ukuze ithole okuqukethwe kwewebhu okufanelekile. Lapho isetshenziswe ngendlela efanele, bangakusiza ukuthi ufinyelele amathemba afanelekayo ngaphansi kwefaneli yokuthenga. Amagama angukhiye ahlukaniswe izigaba ezintathu eziyinhloko, ulwazi, kanye nokuthengiselana. Isu elihle lokukhetha amagama angukhiye lizokuvumela ukuthi uqondise izinhlobo ezifanele zabasebenzisi ngenkathi ukhawulela izindleko zakho ze-PPC.
Uma usunqume inhloso yamagama akho angukhiye, isinyathelo esilandelayo ukucwaninga umncintiswano wegama elingukhiye ngalinye. Ungasebenzisa amathuluzi afana ne-SEMrush ukucacisa ukuncintisana nokuthandwa kwegama elingukhiye legama elingukhiye elithile. Ithuluzi lizophinde likubonise ukuthi bangaki abaseshi abasebenzisa igama elingukhiye, ukuncintisana kwayo, kanye nezindleko zayo.
Amagama angukhiye wokufanisa abanzi anokuncintisana kakhulu futhi angase angafinyeleli kumakhasimende alungile. Futhi zibanzi kakhulu, ukuze bakwazi ukuheha inani elikhulu labantu abangadingi ngisho nezinsizakalo zakho. Ngokwesibonelo, uma ungumnikazi wenkampani ecwaninga ama-digital marketing, you might rank for the broad match keyword “Digital marketing” and reach customers searching for digital marketing software or videos.
Enye indlela enhle yokukhulisa ukusebenza kahle kwezikhangiso zakho ukusebenzisa imishwana yamagama angukhiye acace kakhulu kunalawo ajwayelekile.. Using the phrase “fine dining gift certificate” is an example of a specific keyword phrase, okungabhekiselwa kuzo abadlayo abafuna isipiliyoni sokudlela esihle. Ngokwesibonelo, Isitifiketi sesipho sika-Bouley's Fine Dining sizoqondisa abadlayo abafuna i-French Fine Dining Experience.
Enye indlela yokuthuthukisa ukukhetha kwakho amagama angukhiye ngokukhetha amagama angukhiye anokuncintisana okuphansi nokuhambisana okuphezulu. Ngokwesibonelo, uma uphethe i-ejensi yezimpahla, you might want to use keywords like “flower shops” futhi “cargo agency”. These keywords would be the most relevant for a searcher typing “flower shop”, kodwa ungasebenzisa omqondofana futhi.
Isu lokubhida
There are several factors to consider when choosing a bidding strategy for Adwords. Ukusebenzisa ukulandelela ukuguqulwa, Izibalo ze-Google, kanye nomhleli wamagama angukhiye angakusiza wenze isinqumo esifanele mayelana nokuthi yiziphi izicelo ozozisebenzisa nokuthi i-ROI yakho okufanele ibe yini. Lokhu kungakusiza ukuthi unqume ukuthi yimaphi amagama angukhiye ongabhida kuwo nokuthi ungabhida malini kuwo. Futhi ungenza izivivinyo ze-A/B ukuze ubone ukuthi imaphi amabhidi asebenza kahle kakhulu ebhizinisini lakho.
Ukusebenzisa isu lokubhida elizenzakalelayo likuvumela ukuthi ulawule amabhidi akho nsuku zonke. Lawa ma-algorithms aklanyelwe ukukhomba imigomo ethile futhi akhiphe ukuqagela ekusetheni amabhidi. Amasu ahlukene ebhidi azenzakalelayo ayatholakala ukuze kwandiswe inani lokuchofoza, ukuguqulwa, kanye nenani lokuguqulwa ngakunye.
Ukubhida amagama angukhiye ku-AdWords akulula njengoba kungase kubonakale, ikakhulukazi uma umusha enkonzweni. Abantu abaningi bagcina bekhokha imali eningi futhi bathole izinguquko ezimbalwa kuphela. Bavame ukucabanga ukuthi kufanele bahlose izikhundla eziphezulu kumaSERPs we-Google, kodwa isu elihle lokubhida linganciphisa izindleko zakho futhi likhulise ukuguqulwa.
Ukubhida amagama angukhiye athile kuyindlela enhle yokuthola ukubonakala okuningi. Ungalungisa ibhidi yakho ukuze ukhulise ukuchofoza kwakho, ukubukwa kwamavidiyo, kanye nokuvelayo. Le ndlela futhi ilungele labo abangenaso isiqiniseko sokuthi yimaphi amagama angukhiye azongenisa imali eningi, kodwa awunaso isikhathi sokuphatha mathupha.
Uma uqala ukuhlola imikhankaso emisha, ungakhohlwa ukwenza umbiko wansuku zonke ekusebenzeni kwamagama akho angukhiye namabhidi. Lokhu kuzokubonisa ukuthi amakhasimende akho achofoza kuphi nokuthi uchitha malini ngokuchofoza ngakunye. Uma usebenzisa ukufanisa amagama kanye namagama angukhiye wokufanisa okubanzi, udinga ukwenza isiqiniseko sokuthi uthola amaphuzu ekhwalithi engcono kakhulu ngangokunokwenzeka.
Isu elingcono kakhulu lokubhida le-Adwords lincike ekutheni zingaki izinguquko iwebhusayithi yakho enazo. Uma iwebhusayithi yakho ithola ithrafikhi eningi futhi inezinga eliphezulu lokuguqulwa, ungasetha amabhidi akho abe phezulu futhi ukhuphule izinga lesikhangiso sakho. Ukuze ukwandise i-ROI yakho, kufanele uthuthukise ikhwalithi yesikhangiso sakho.
Campaign budget
Google Adwords campaigns do not have a set cost, ngakho-ke kubalulekile ukulungisa isabelomali semikhankaso eyahlukene. Izindleko zizoncika ohlotsheni lomkhiqizo noma isevisi oyithengisayo kanye nomkhakha okuwo. Khumbula, ukuthi empeleni uthenga ithrafikhi yewebhusayithi. I-Google Adwords ifana nemakethe encane, ngakho intengo yamagama angukhiye nokubekwa kwesikhangiso kuzohluka kakhulu.
Kwabathengisi be-inthanethi, isabelomali somkhankaso singasethwa ngosuku noma ngenyanga. Ungakwazi ukulungisa lesi sabelomali ngezikhathi ezithile noma ngokusekelwe kumasiginali achazwe ngaphambilini, njengohlobo lwesiphequluli, isikhathi sosuku, noma indawo. Uma usetha ibhajethi yakho ye-Google Adwords, kufanele futhi usethe umkhawulo wakho wezindleko ngokuchofoza ngakunye (CPC) ibhidi, noma inani lemali ozimisele ukuyikhokha ngokuchofoza okukodwa. Kufanele uqaphe amabhidi akho, njengoba zingathinta inani lethrafikhi oyitholayo kanye ne-Return on Investment (I-ROI).
Inani lemali oyibhajethi kufanele lihluke kuye ngemboni yakho, izidingo zeklayenti lakho, kanye nohlobo lwezikhangiso ozidlalayo. Isabelomali esijwayelekile somkhankaso sizohluka phakathi $25 futhi $150 ngosuku. Uma unesabelomali esincane, uzodinga ukucabangela ukuyenyusa ukuze ulenze liphumelele kakhudlwana.
Ukusebenzisa ibhajethi eyabiwe kuyasiza emikhankasweni eminingi eyabelana ngomgomo ofanayo. Izabelomali ezabiwe zisebenza kahle emikhankasweni yesizini ehambisana namaholide athile. Ungakwazi futhi ukudala umkhankaso ngesabelomali esabelwe futhi uhlanganise isabelomali seklayenti elilodwa. Lokhu kuzoqinisekisa ukuthi umkhankaso wakho awusebenzisi imali engaphezu kwalokho okudingeka uyisebenzise.
Uma umusha ku-Adwords, kungcono ukuqala kancane futhi wandise isabelomali sakho njengoba uthola ulwazi oluthe xaxa. Ngeke wazi ukuthi yini ezosebenza nokuthi yini engeke isebenze, ngakho-ke kubalulekile ukuqala ngomkhankaso wokuhlola kuqala. Umkhankaso wakho wokuqala ungaba nenzuzo, asilingane, noma ngisho ukulahlekelwa imali. Khumbula ukuthi izinyanga zakho ezimbalwa zokuqala zemikhankaso yisikhathi sokuzimaketha nokufunda.
Njengomuntu oqalayo, ibhajethi yakho yokuqala ingasukela $10 ku $50 ngosuku. Njengoba umkhankaso wakho ukhula, ungakukhuphula ku $80 usuku. Lokhu kungalingana $1,216 ngeviki lakho lokuqala. Uma uhlela ukuchitha isikhathi esingaphezu kwenyanga, ungasetha inani eliphezulu $2,700.