Maka: I-Google Ads Agentur

Uhlelo lwe-AdWords luvumela abakhangisi ukuthi babeke izikhangiso zemikhiqizo noma amasevisi ahlukahlukene. Ngokuvamile, abakhangisi basebenzisa imodeli yokukhokha ngokuchofoza. Nokho, bangasebenzisa nezinye izindlela zokubhida, njengezindleko zombono ngamunye noma izindleko zokuthola ngakunye. I-AdWords iphinde ivumele abasebenzisi ukuthi baqondise izethameli ezithile. Ngaphezu kwalokho, abasebenzisi abathuthukile bangasebenzisa inani lamathuluzi okuthengisa, okuhlanganisa ukwenziwa kwamagama angukhiye kanye nezinhlobo ezithile zokuhlola.

Izindleko ngokuchofoza ngakunye

Izindleko ngokuchofoza ngakunye kwe-Adwords ziyimethrikhi ebalulekile okufanele uyilandele lapho wakha umkhankaso wokumaketha. Ingahluka kuye ngezici eziningana, kufaka phakathi ikhwalithi yamagama akho angukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Nokho, kunezindlela zokuthuthukisa amabhidi akho ukuze uthole i-ROI ehamba phambili.

Enye indlela yokwehlisa izindleko zakho ngokuchofoza ngakunye ukuthuthukisa isikolo sekhwalithi yezikhangiso zakho. I-Google isebenzisa ifomula ebizwa nge-CTR ukuze inqume ikhwalithi. Uma i-CTR yakho iphezulu, kubonisa ku-Google ukuthi izikhangiso zakho zihlobene nombuzo wosesho wesivakashi. Isikolo sekhwalithi ephezulu singehlisa izindleko zakho ngokuchofoza ngakunye kuze kufike 50%.

Isilinganiso sezindleko ngokuchofoza ngakunye kwe-Adwords sincike ezintweni eziningi, kubandakanya imboni yakho, uhlobo lomkhiqizo noma isevisi oyinikezayo, kanye nezethameli eziqondiwe. Ngokwesibonelo, imboni yokuqomisana neyomuntu siqu inezinga eliphakeme kakhulu elimaphakathi lokuchofoza, kuyilapho imboni yezomthetho inesilinganiso esiphansi kakhulu.

Izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka kakhulu, futhi kungaba ngaphansi njengoba $1 noma phezulu njengoba $2. Nokho, kunezimboni eziningi lapho ama-CPC ephakeme, futhi lawa mabhizinisi ayakwazi ukuthethelela ama-CPC aphezulu ngoba inani lokuphila kwamakhasimende awo liphezulu. I-CPC emaphakathi yamagama angukhiye kulezi zimboni ngokuvamile ihluka phakathi $1 futhi $2.

Izindleko ngokuchofoza ngakunye kwe-Adwords zingahlukaniswa ngamamodeli amabili ahlukene: isilinganiso esiphansi kanye nebhidi esekelwe. Lokhu kokugcina kubandakanya ukuthi umkhangisi avume ukukhokha inani elithile ngokuchofoza ngakunye, kuyilapho eyokuqala iyisilinganiso esisuselwe enanini lezivakashi. Kumodeli yesilinganiso esingaguquki, kokubili umkhangisi nomshicileli bavumelana ngenani elithile.

Isikolo sekhwalithi

Isikolo sekhwalithi siyingxenye ebalulekile ye-Adwords, isilinganiso sokuthi isikhangiso sakho sihambisana kahle kangakanani negama lakho elingukhiye. Lapho igama lakho elingukhiye lihambisana kakhulu, kuzoba ngcono isikhangiso sakho. Isinyathelo sokuqala sokuthuthukisa isikolo sakho sekhwalithi yesikhangiso ukuqonda ukuthi ikhophi yesikhangiso sakho ihlobana kanjani negama lakho elingukhiye. Bese, ungalungisa umbhalo esikhangisweni sakho ukuze uthuthukise ukuhambisana kwakho.

Okwesibili, I-Quality Score yakho izoba nomthelela ezindlekweni ngokuchofoza ngakunye (CPC). Umphumela Wekhwalithi ephansi ungakhuphula i-CPC yakho, kodwa umphumela ungahluka kusuka kwegama elingukhiye kuye kwegama elingukhiye. Nakuba kungase kube nzima ukubona imiphumela ngokushesha, izinzuzo Zekhwalithi Yekhwalithi ephezulu zizokwakha ngokuhamba kwesikhathi. Amaphuzu aphezulu asho ukuthi izikhangiso zakho zivela emiphumeleni emithathu ephezulu.

Isikolo sekhwalithi ye-AdWords sinqunywa inhlanganisela yezinto ezintathu. Lezi zici zifaka phakathi inani lethrafikhi olithola kumkhankaso othile, noma ngabe usaqala, noma umsebenzisi oseqophelweni eliphezulu. I-Google iklomelisa labo abakwaziyo abakwenzayo futhi ijezisa labo abaqhubeka nokusebenzisa amasu aphelelwe yisikhathi.

Ukuba nekhwalithi ephezulu kuzonyusa ukubonakala kwesikhangiso sakho futhi kukhuphule ukusebenza kwaso. Kungasiza futhi ukukhulisa impumelelo yomkhankaso wakho futhi kunciphise izindleko ngokuchofoza ngakunye. Ngokwandisa isikolo sakho Sekhwalithi, ungakwazi ukweqa labo oqhudelana nabo ngamabhidi aphezulu. Nokho, uma i-Quality Score yakho iphansi, kungaba yingozi ebhizinisini lakho.

Kunezici ezintathu ezithinta Isilinganiso Sekhwalithi yakho futhi ukuzithuthukisa zontathu kuzothuthukisa izinga lakho ezikhangisweni. Isici sokuqala ikhwalithi yekhophi yesikhangiso. Qiniseka ukuthi isikhangiso sakho sihambisana namagama akho angukhiye futhi sizungezwe umbhalo ohlobene. Isici sesibili yikhasi lokufika. I-Google izokunikeza Ikhwalithi Yekhwalithi ephezulu uma ikhasi lokubikezela lesikhangiso sakho linolwazi oluhlobene.

Uhlobo lokufanisa

Izinhlobo zokufanisa ku-Adwords zivumela abakhangisi ukuthi balawule indlela abasebenzisa ngayo imali futhi bafinyelele izethameli ezihlosiwe. Izinhlobo zokufanisa zisetshenziswa cishe kuzo zonke izikhangiso ezikhokhelwayo ku-inthanethi, kuhlanganise ne-Yahoo!, Microsoft, kanye ne-Bing. Uhlobo lokufanisa lunembe kakhulu, izinga lokuguqulwa eliphezulu kanye nembuyiselo ekutshalweni kwezimali. Nokho, ukufinyelela kwezikhangiso ezisebenzisa amagama angukhiye afanayo kuncane.

Ukuze uqonde ukuthi ungafanisa kanjani kahle amagama akho angukhiye omkhankaso wakho, qala ubheke imibiko yetemu lokusesha. Le mibiko ikubonisa ukuthi yimaphi amagama abantu abaseshayo ngaphambi kokuchofoza esikhangisweni sakho. Le mibiko iphinde ibale “uhlobo lokufanisa” kuthemu ngalinye lokusesha. Lokhu kukuvumela ukuthi wenze izinguquko futhi ulungiselele amagama angukhiye asebenza kahle kakhulu. Futhi, ingakusiza ukuthi ubone amagama angukhiye angemuhle futhi uwasuse emkhankasweni wakho.

Ukukhetha uhlobo lokufanisa kuyingxenye ebalulekile yokuthuthukisa umkhankaso wakho we-AdWords. Kufanele ucabangele ngokucophelela imigomo yomkhankaso wakho kanye nesabelomali osibekele umkhankaso. Kufanele futhi ucabangele izimfanelo zesikhangiso sakho futhi usenze ngokugcwele ngokuvumelana nazo. Uma ungaqiniseki ukuthi yiluphi uhlobo lokufanisa okufanele ulusebenzise, ungabonisana nochwepheshe.

Uhlobo lokufanisa oluzenzakalelayo ku-Adwords lufana kakhulu, okusho ukuthi izikhangiso zizovela ekusesheni amagama nemishwana efana neyakho. Le nketho futhi ikuvumela ukuthi ufake amagama afanayo futhi uvale ukwahluka kwegama lakho elingukhiye ezikhangisweni zakho. Lokhu kusho ukuthi uzothola okuvelayo okwengeziwe, kodwa uzothola ithrafikhi ephansi.

Ngaphandle kwesilinganiso esibanzi, ungaphinda ukhethe ukufanisa ibinzana. Ukufanisa imisho kuzokuvumela ukuthi uqondise izethameli ezincane, okusho ukuthi isikhangiso sakho sizovela oseshweni oluhlobene kakhulu. Ngokungqubuzanayo, ukufana okubanzi kungakhiqiza izikhangiso ezingahlobene nokuqukethwe kuwebhusayithi yakho.

Umlando we-akhawunti ye-Adwords

Ukuze uqonde ukuthi umkhankaso wakho we-Adwords ushintshe kanjani, kuyasiza ukuba nomlando we-akhawunti. I-Google inikeza lesi sici kubasebenzisi bayo, ukuze ubone ukuthi yini eshintshile futhi nini. Umlando woshintsho ungasiza futhi ukuhlonza isizathu soshintsho olusheshayo kumkhankaso wakho. Nokho, ayithathi indawo yezaziso ezikhethekile.

Ithuluzi lomlando wokushintsha le-AdWords litholakala kokuthi Amathuluzi & Ithebhu Yokuhlaziya. Uma usuyifakile, chofoza “Shintsha Umlando” ukuze ubuke zonke izinguquko ezenziwe ku-akhawunti yakho. Bese, khetha isikhathi esibekelwe. Ungakhetha usuku noma isonto, noma khetha ibanga ledethi.

Ukukhomba kabusha

Ukukhomba kabusha kungasetshenziselwa ukukhomba abasebenzisi ngokusekelwe ezenzweni zabo kuwebhusayithi yakho. Ngokwesibonelo, ungakhomba izivakashi ezibuke isikhangiso ekhasini lakho lasekhaya. Ungasebenzisa le nqubo ukuthumela izivakashi ekhasini lokubikezela elithuthukiselwe imikhiqizo noma amasevisi abawathandayo.. Ngokunjalo, ungaphinda uqondise abasebenzisi ngokusekelwe ekusebenzelaneni kwabo nama-imeyili akho. Abantu abavula futhi bachofoze izixhumanisi kuma-imeyili akho ngokuvamile banentshisekelo enkulu kumkhiqizo wakho kunalabo abangenawo.

Isihluthulelo sokuphinda ukhombe ngempumelelo ukuqonda ukuthi izethameli zakho zenziwa kanjani. Ngokuqonda izici zezivakashi zakho, ungakhomba amaqembu athile ngezikhangiso ze-Adwords. Lezi zikhangiso zizovela kumawebhusayithi kuyo yonke Inethiwekhi Yokubonisa ye-Google, okukuvumela ukuthi ufinyelele abantu abaningi. Ngokwesibonelo, uma iwebhusayithi yakho inakekela izingane, ungakha ingxenye yezibalo futhi usebenzise leyo ukuze uqondise izikhangiso ezikhonjwe kabusha kumawebhusayithi ezingane.

Izikhangiso zokuphinda ziqondiswe zingasebenzisa amakhukhi ukulandelela indawo yesivakashi esisha. Lolu lwazi luqoqwa inkundla yokukhomba kabusha ye-Google. Ingase futhi isebenzise ulwazi olungaziwa mayelana nemikhuba yokuphequlula yezivakashi zangaphambili ukuze ibonise izikhangiso ezihlobene nemikhiqizo umsebenzisi ayibukile..

Enye indlela yokusebenzisa ukukhomba kabusha ingosi yezokuxhumana. I-Facebook ne-Twitter yizinkundla zokuxhumana ezimbili ezidumile zalokhu. I-Facebook iyithuluzi elihle lokukhiqiza umthofu nokukhulisa. I-Twitter isiphelile 75% yabasebenzisi bayo kumadivayisi eselula, ngakho qiniseka ukuthi wenza izikhangiso zakho zisebenziseke kumaselula. Ukuphinda uqondise nge-Adwords kuyindlela enamandla yokubamba ukunaka kwezithameli zakho futhi uziguqule zibe amakhasimende.

Uma ungumkhiqizo we-SaaS noma inkampani ye-SaaS, khona-ke i-Adwords ingaba yindlela enhle yokushayela ukukhula. I-Adwords ikuvumela ukuthi udale imikhankaso yesikhangiso yomkhiqizo noma isevisi yakho, futhi ungakwazi kalula ukudala umkhankaso ngamaminithi. Ungabe usuyihambisa ukuze ibuyekezwe, futhi isikhangiso sakho singaba bukhoma ezinsukwini ezimbalwa. Noma ungaqasha i-ejensi ye-PPC echwepheshile ukuthuthukisa umkhankaso wesikhangiso webhizinisi lakho ozothuthukisa ukukhula. Bazokubhalela neziphakamiso zamahhala.

Amagama angukhiye anevolumu yokusesha ephezulu

Lapho ufuna ukukhomba izethameli eziningi, uzofuna ukucabangela igama elingukhiye elinevolumu yokusesha ephezulu. Igama elingukhiye elibanzi lizokusiza ukuthi uthole ukuchayeka okwengeziwe futhi uthumele ithrafikhi eyengeziwe kuwebhusayithi yakho. Nokho, qaphela ukuthi izinjini zokusesha azihlali zinembile. Lokhu kusho ukuthi igama elingukhiye levolumu yokusesha ephezulu lizoba nokuncintisana okuningi ngakho-ke, ibhidi ephakanyisiwe ingaba phezulu. Yingakho kubalulekile ukuthola igama elingukhiye elingaqhudelani kakhulu futhi elingeke lidle ingxenye enkulu yesabelomali sakho.

Ngenhlanhla, kunezindlela ezimbalwa zokuthola amagama angukhiye anevolumu yokusesha ephezulu. Okokuqala, ungabheka imiqulu yosesho yanyanga zonke. Amanye amagama angukhiye ane-spike enkulu kuvolumu yosesho phakathi kuka-Okthoba noDisemba. Ezinye izinyanga zingase zibe nevolumu yokusesha ephansi. Lokhu kusho ukuthi udinga ukuhlela okuqukethwe kwakho ngendlela efanele unyaka wonke. Enye indlela yokuthola amagama angukhiye anevolumu yokusesha ephezulu ukusebenzisa idatha ye-Google Trends noma idatha ye-Clickstream ukuze unqume ukuthandwa kwawo.

Uma usuwazi ukuthi yimaphi amagama angukhiye aphezulu ngevolumu yokusesha, ungaqala ukuzihlolela ukuhambisana kwazo. Igama elingukhiye levolumu yokusesha ephezulu linamathuba aphezulu okukhiqiza ithrafikhi, kuyilapho igama elingukhiye levolumu ephansi lizothola ithrafikhi encane. Ngokufanelekile, amagama akho angukhiye kufanele aqondiswe ezinhlotsheni zabantu abafuna umkhiqizo noma isevisi yakho ethile. Ngale ndlela, ungaqinisekisa ukuthi isikhangiso sakho sizoheha izethameli ezifanele.

Ngaphezu kwevolumu yokusesha ephezulu, kufanele futhi ucabangele ukuncintisana kwegama elingukhiye. Amagama angukhiye anevolumu yokusesha ephansi kulula ukuwakala futhi abe nomncintiswano ophansi. Lokhu kubalulekile uma ufuna ukuheha inqwaba yezivakashi ezintsha. Kuyafaneleka futhi ukucabangela iqiniso lokuthi amagama angukhiye wevolumu yokusesha ephezulu azodinga isikhathi esiningi nomzamo ukuze afinyelele amazinga aphezulu.

I-Moz Keyword Explorer iyithuluzi elihle ongalisebenzisa ukuhlola ukuncintisana kwamagama angukhiye. Kumahhala ukuyisebenzisa futhi iza ne-Moz Pro suite. Uma ufuna ithuluzi lokuhlaziya igama elingukhiye elithuthukile, lokhu kungase kube inketho engcono kakhulu kuwe. Inikeza inkomba enembile yokuthi igama elingukhiye lincintisana kangakanani futhi iphakamisa amanye amagama angukhiye afanelekile. Iphinde ibonise igunya lesizinda kanye nezikolo zegunya lekhasi zamagama angukhiye wevolumu ephezulu.

Ukulinganisa okubanzi kukuvumela ukuthi ufinyelele izethameli ezibanzi kakhulu

Uma kukhulunywa ngamagama angukhiye ku-Google Adwords, ukufana okubanzi ukulungiselelwa okuzenzakalelayo. Lokhu kukuvumela ukuthi ufinyelele izethameli ezibanzi ngangokunokwenzeka. Nokho, inkinga ngomdlalo obanzi ukuthi awukwazi ukukhomba izethameli zakho. Ngaphezu kwalokho, kungamosha okuningi kwesabelomali sakho.

Ukuze unciphise izethameli zakho, ungasebenzisa ukufanisa amagama. Le nketho izokuvumela ukuthi usebenzise ukuhlukahluka okuningi kwamagama akho angukhiye, njengokuhluka okuseduze kwegama lakho elingukhiye eliyinhloko noma umushwana oza ngaphambi noma ngemva komusho wakho. Lesi silungiselelo sizophinda sisuse amathuba okuthi izikhangiso zivele kumagama osesho angabalulekile.

Okunye okucatshangelwayo okubalulekile uma kufikwa ekufanisweni kwegama elingukhiye ukuthi zingaki izinhlobo zegama elingukhiye ezizovela ezikhangisweni. Ukufanisa okubanzi ukulungiselelwa okuzenzakalelayo ku-Google Adwords futhi kuzobonisa izikhangiso zakho kukho konke ukuhlukahluka kwebinzana elingukhiye. Lolu hlobo lokufanisa amagama angukhiye luzomosha imali eningi ngokucupha izikhangiso zomqondo ofanayo kanye nokungapeli kahle kahle, okungahlosiwe. Ukufanisa okubanzi nakho kungenye yezilungiselelo ezidume kakhulu zokufanisa amagama angukhiye. Ikunikeza ukufinyelela okukhulu kakhulu, kodwa kungaba nomthelela ongemuhle izinga lakho lokuchofoza.

Enye inzuzo yomdlalo obanzi ukuthi ayinayo ukuncintisana kunomdlalo omncane. Amagama angukhiye wokufanisa abanzi nawo awacacile kakhulu, okusho ukuthi bangakwazi ukufinyelela abantu abangazidingi izinsiza zakho. Ngokwesibonelo, uma ungumnikazi wenkampani ecwaninga ama-digital marketing, ungase ulinganisele igama elingukhiye lomdlalo obanzi “ukumaketha kwedijithali.” Lokhu kuzovumela izikhangiso zakho ukuthi zifinyelele abantu abafuna amavidiyo namasofthiwe okuthengisa ngedijithali.

Ukuqonda amagama angukhiye afanayo kuzokongela imali futhi kukusize uzulazule kumafayela osizo. Amagama angukhiye wokufanisa okubanzi ngokuvamile awaqondisiwe kancane futhi anezikolo zekhwalithi ephansi, kodwa baletha inani eliphakeme kakhulu lethrafikhi. Amagama angukhiye wokufanisa okubanzi awacacisi kangako, kodwa futhi bangase babe ne-CPC ephansi. Ukuze uthole okuningi ngemali yakho, sebenzisa isu elibanzi lokufanisa igama elingukhiye elihlanganisa amagama amahle nebinzana noma igama elingukhiye lokufanisa ncamashi.

Ukulinganisa okubanzi kuyisinqumo esingcono kakhulu uma ufuna ukufinyelela izethameli ezibanzi kakhulu. Akuthathi isikhathi eside ukusetha futhi kungashintshwa ngaphandle kokuphazamiseka kwedatha. Ngaphezu kwalokho, ikunika ithuba elengeziwe lokufinyelela izethameli ezahlukene.

Izindleko ngokuchofoza ngakunye

Izindleko ngokuchofoza ngakunye kwezikhangiso ze-Adwords zingahluka kakhulu kuye ngomkhakha wakho. Ngamagama angukhiye amaningi, uzokhokha $1 ku $2 ngokuchofoza ngakunye. Nokho, Ama-CPC angaba phezulu kakhulu ezimbonini ezithile, njengezinkonzo zomthetho. Ngokwesibonelo, izindleko ngokuchofoza ngakunye kwezinsizakalo zomthetho zingafinyelela ku $50 ngokuchofoza ngakunye, kuyilapho izindleko zokuhamba nezokungenisa izihambi ziphansi njenge $0.30. Nokho, kuhlala kungcono ukuthi ucabangele i-ROI yakho ngaphambi kokufaka umkhankaso we-Adwords.

Kwabakhangisi, izindleko ngokuchofoza ngakunye kwe-Adwords zinqunywa uhlobo lomkhiqizo noma isevisi oyinikezayo. Uma uthengisa a $15 umkhiqizo we-e-commerce, khona-ke bekungeke kube nengqondo ukukhokha $20 ngokuchofoza ngakunye. Nokho, uma uthengisa a $5,000 isevisi, izindleko ngokuchofoza ngakunye kwesikhangiso sakho zingaba phezulu njenge $50 ngokuchofoza ngakunye.

Izindleko ngokuchofoza ngakunye kwe-Adwords iphesenti lemali engenayo etholakala ngokuchofoza ngakunye. Iyahlukahluka kuye ngohlobo lomkhiqizo okhangiswayo kanye nekhadi lesilinganiso lomshicileli. Ngenjwayelo, umkhiqizo ubaluleke kakhulu, ziphakeme izindleko ngokuchofoza ngakunye. Kungenzeka ukuxoxisana ngenani eliphansi nomshicileli wakho, ikakhulukazi uma usebenza ngenkontileka yesikhathi eside.

I-Adwords ikuvumela ukuthi usebenzise amamodeli ahlukene wokubhida, okuhlanganisa ukulandelela ukuguqulwa okuguquguqukayo kanye nokubhida kwe-CPC. Noma iyiphi imodeli yokubhida oyikhethayo izoncika kuwo wonke amagoli akho omkhankaso. Ukusebenzisa ukubhida kwe-CPC ezikhangisweni zakho kungakhuphula ukuguqulwa kwakho, kuyilapho ukulandelela ukuguqulwa okuguquguqukayo kungathuthukisa okuvelayo kwakho.

Izindleko ngokuchofoza ngakunye kwe-Adwords azilungisiwe, futhi izitayela ziyashintsha ngokuhamba kwesikhathi. Idatha yakamuva iyatholakala kwa-SECockpit. Kumadivayisi eselula, inani le-CPC liboniswa kukholamu ebizwa “I-CPC emaphakathi”. I-Google ithi le kholomu inembe kakhulu kunethuluzi legama elingukhiye elidala, ngakho-ke amanani e-CPC angase ahluke kancane ku-SECockpit.

Ngenkathi i-CPC ephezulu isho ukuthi ukhokha kakhulu ngokuchofoza ngakunye, kungase futhi kusho ukuthi isikhangiso sakho asihambisani nezethameli zakho futhi udinga ukushintsha isu lakho lokukhomba. Ngokuphambene, i-CPC ephansi isho ukuthi uthola ukuchofoza okuningi kubhajethi yakho. Kuye ngezinhloso zenkampani yakho, ungalungisa i-CPC yakho ngokusekelwe ekubuyiseleni kwakho ekutshaleni imali.

Isikolo sekhwalithi

I-Adwords’ Umphumela Wekhwalithi uyisici esibalulekile ekunqumeni ukubekwa kwezikhangiso zakho kanye nezindleko ngokuchofoza ngakunye (CPC) ukuthi uzokhokha. Amaphuzu aphezulu asho ukuthi izikhangiso zakho kungenzeka zihehe ithrafikhi yekhwalithi futhi ziguqule kahle. Kunezici ezimbalwa ezithinta lesi sikolo. Ngenkathi i-CTR ingenye ebaluleke kakhulu, kukhona nabanye abaningi okufanele bacatshangelwe futhi.

Imiphumela yekhwalithi yesikhangiso sakho iwukubonakaliswa kwewebhusayithi yakho kanye nezinhlobo zezikhangiso ozidlalayo. Ukuba nemiphumela yekhwalithi ephezulu kuzosho ukuthi izikhangiso zakho zibalulekile futhi ziwusizo kubabukeli bakho. Ukwandisa isikolo sakho sekhwalithi kuzokusiza ukuthi ukhuphule izinga lesikhangiso sakho.

Izikhangiso ezinekhwalithi ephezulu zizoboniswa phezulu emakhasini enjini yokusesha. Ngaphezu kwalokho, isikolo sekhwalithi ephezulu singaholela ezingeni eliphezulu lesikhangiso, ukwenza isikhangiso sakho sibonakale kakhulu kuzithameli zakho ozihlosile. Lokhu kungaholela ezindlekweni eziphansi ngokuchofoza ngakunye kanye nempumelelo yomkhankaso ephakeme.

Ukuze uthuthukise Ikhwalithi Yekhwalithi yesikhangiso sakho, qiniseka ukuthi ikhophi yakho ihambisana namagama akho angukhiye. Ikhophi yesikhangiso engabalulekile ingase ibonakale njengedukisa abasebenzisi. Ngokufanelekile, ikhophi yesikhangiso kufanele ihambisane futhi ihehe, ngaphandle kokuphambukela kude kakhulu nethrekhi. Ngaphezu kwalokho, kufanele izungezwe umbhalo ofanele ofana namagama angukhiye. Ngokwenza lokhu, uzokwazi ukuqinisekisa ukuthi isikhangiso sithola ukuchofoza okuhlobene kakhulu ngangokunokwenzeka.

Ikhwalithi Yekhwalithi Yesikhangiso sakho ingenye yezinto ezibaluleke kakhulu ekunqumeni ukubekwa kwesikhangiso sakho emiphumeleni yosesho.. Lesi silinganiso sisekelwe ezintweni ezimbalwa, kuhlanganise nombhalo wesikhangiso sakho, ukulingana kwegama elingukhiye, kanye nokuhambisana kwekhasi lokufika. Uma isikhangiso sakho sithola Umphumela Wekhwalithi ephezulu, kufanele ivele ekhasini lesibili noma lesithathu lemiphumela yosesho.

Amakhasi okufika nawo adlala indima ebalulekile ekuguquleni. Ikhasi lokufika elintula isikhala esimhlophe futhi elimatasa kakhulu ngemibala lingase liholele ezivakashini ezishiya ikhasi. Ukuze kuthuthukiswe amazinga okuguqulwa, ikhasi lakho lokufika kufanele libe lifushane, i-laser-igxile, futhi ngaphandle kokuphazamiseka okuningi.

I-Adwords iyithuluzi elinamandla lokuthuthukisa iwebhusayithi yakho. Ingashayela izinkulungwane zezivakashi ezintsha kusayithi lakho ngendaba yamaminithi. Nokho, kubalulekile ukukhetha amagama angukhiye alungile kanye nezinhlobo zokufanisa. Ake sibheke amanye amathiphu ongawasebenzisa ukuze uthuthukise umkhankaso wakho. Ngokwesibonelo, uma ufuna ukuqasha onjiniyela abasha, ungasebenzisa ikhasi lokubikezela kanye nomkhankaso we-AdWords ukuze uqondise abantu abafuna onjiniyela.

Ucwaningo lwamagama angukhiye

Ucwaningo lwamagama angukhiye luyingxenye ebalulekile yokumaketha ku-inthanethi. Isiza ukukhomba izimakethe ezinenzuzo kanye nenhloso yokusesha ukuthuthukisa impumelelo yemikhankaso yokukhangisa ngokuchofoza okukodwa. Ukusebenzisa umakhi wesikhangiso we-Google AdWords, amabhizinisi angakhetha amagama angukhiye angcono kakhulu ukuze alungiselele izikhangiso zawo. Umgomo omkhulu uwukwenza imibono eqinile kubantu abafuna lokho abangakunikeza.

Isinyathelo sokuqala ocwaningweni lwamagama angukhiye ukwazi izethameli zakho. Kufanele unqume ukuthi hlobo luni lokuqukethwe izethameli zakho ezizolufuna nokuthi ziyisebenzisa kanjani i-inthanethi ukuze zenze izinqumo. Cabangela inhloso yabo yosesho, Ngokwesibonelo, okwenziwayo noma ulwazi. Futhi, hlola ukuhlobana kwamagama angukhiye ahlukene. Ngaphezu kwalokho, ungathola ukuthi amagama angukhiye athile ahlobene kakhulu nesayithi lakho kunamanye.

Ucwaningo lwamagama angukhiye lubalulekile ekunqumeni amagama alungile ongawasebenzisa ukukhuthaza iwebhusayithi yakho. Ucwaningo lwamagama angukhiye luzophinde lunikeze iziphakamiso zokuthuthukisa isayithi lakho. Kubalulekile futhi ukucabangela izithakazelo zakho ezihlosiwe kanye namaphuzu obuhlungu. Ngokuqonda izidingo zabo, uzokwazi ukwenza amasu asekelwe kulezo zidingo.

Isihleli segama elingukhiye le-AdWords ye-Google inezici eziningi zokukusiza ngocwaningo lwakho lwamagama angukhiye. Ingakusiza ukuthi udale izikhangiso futhi ukopishele iwebhusayithi yakho. Kumahhala ukusebenzisa futhi kudinga kuphela i-akhawunti ye-Google AdWords nesixhumanisi sayo. Kukusiza futhi ukuthi ubone amagama angukhiye amasha izethameli zakho ezizowafuna.

Ucwaningo lwamagama angukhiye lwe-Adwords lubandakanya ukwenza ucwaningo ngokuqukethwe izimbangi. Amagama angukhiye angaphezu kwegama elilodwa; zingaba imishwana noma inhlanganisela yamagama. Lapho udala okuqukethwe kwesayithi lakho, zama ukusebenzisa amagama angukhiye anomsila omude. Amagama angukhiye anomsila omude azokusiza ukuthi uthole ithrafikhi eqondisiwe inyanga nenyanga. Ukuze uthole ukuthi igama elingukhiye libalulekile, ungabheka ivolumu yosesho kanye ne-Google Trends.

Ibhidi kumagama angukhiye anophawu lokuhweba

Ukubhida kumagama angukhiye anophawu lwentengiso ku-AdWords yinkinga yezomthetho. Kuya ngezwe ophokophele kulo, imigomo ephawuliwe ingaba semthethweni embhalweni wesikhangiso. Ngenjwayelo, amagama angukhiye anophawu lokuhweba kufanele agwenywe, kodwa kukhona okuhlukile. Amawebhusayithi olwazi nabadayisi bangase bakwazi ukusebenzisa lawa magama angukhiye.

Okokuqala, kufanele ucabangele izintshisekelo zakho zebhizinisi. Ngokwesibonelo, ingabe uzimisele ngempela ukunikeza izimbangi zakho inzuzo engafanele? Uma kunjalo, akufanele ubhide kwabancintisana nabo’ amagama angukhiye anophawu lokuhweba. Ukwenza kanjalo kungaholela ecaleni lokuphulwa kophawu lwentengiso. Kuzokwenza futhi kubukeke sengathi izimbangi zakho zifuna lawo magama angukhiye.

Uma oqhudelana naye esebenzisa uphawu lokuhweba kumagama akho angukhiye, ungafaka isikhalazo ku-Google. Kodwa, kufanele uhlale ukhumbula ukuthi isikhangiso sombangi wakho sizohlushwa isikhalazo sakho, okuzokwehlisa isikolo sakho sekhwalithi futhi kukhuphule izindleko zakho ngokuchofoza ngakunye. Okubi kakhulu, oqhudelana naye angase angaboni nakancane ukuthi abhida ngemibandela yophawu lokuhweba. Ngaleso sizathu, bangase bazimisele kakhulu ukwamukela igama elingukhiye eliphikisayo esikhundleni salokho.

Akuvamile ukubona igama lomkhiqizo womuntu oncintisana naye livela esikhangisweni sakho. Ukubhida egameni lomkhiqizo wabo nakho kuyisu elisebenzayo uma ufuna ukukhomba imakethe yabo. Lokhu kuzokusiza ukwandisa ukubonakala komkhiqizo wakho futhi uthuthukise ukuthengisa kwakho. Uma igama elingukhiye lombangi wakho lidumile, ungakhetha ukubhida ngaleso sikhathi. Indlela engcono kakhulu yokuqinisekisa ukuthi izikhangiso zakho zibonwa izethameli zakho ukugqamisa isiphakamiso sakho esiyingqayizivele sokuthengisa (USP).

Izinga lokuchofoza

Uma uqhuba umkhankaso we-AdWords oyimpumelelo, ufuna ukwazi ukukala inani labantu abachofoza esikhangisweni sakho. Lesi sibalo siwusizo ekuhloleni izikhangiso zakho nokuzilungisa kabusha uma kudingeka. Ungakwazi futhi ukukala ukusebenza komkhankaso wakho ngokulandelela ukuthi bangaki abantu abalanda okuqukethwe kwakho. Izinga eliphezulu lokulanda liwuphawu lwenzalo ephezulu, okusho ukuthi kungenzeka ukuthengisa okwengeziwe.

Izinga elimaphakathi lokuchofoza ku-Google Ads (I-CTR) kuyinto 1.91% kunethiwekhi yosesho, futhi 0.35% kunethiwekhi yesibonisi. Ukuze imikhankaso yezikhangiso ikhiqize imbuyiselo engcono kakhulu ekutshalweni kwezimali, udinga i-CTR ephezulu. Kubalulekile ukukhumbula ukuthi i-AdWords CTR yakho ibalwa ngokuhlukanisa inani lokuvelayo ngenombolo yokuchofoza. Ngokwesibonelo, i-CTR ye 5% kusho ukuthi abantu abahlanu bachofoza kukho konke 100 okuvelayo kwezikhangiso. I-CTR yesikhangiso ngasinye, uhlu, noma igama elingukhiye lihlukile.

Izinga lokuchofoza liyimethrikhi ebalulekile ngoba lithinta ngqo Umphumela Wekhwalithi yakho. Ngenjwayelo, I-CTR yakho kufanele okungenani ibe 2%. Nokho, eminye imikhankaso izokwenza kangcono kuneminye. Uma i-CTR yakho inkulu kunalena, kufanele ucabangele ezinye izici ezithinta ukusebenza komkhankaso wakho.

I-CTR yomkhankaso we-Google AdWords incike ezintweni eziningi. Kubalulekile ukuqaphela ukuthi i-CTR ephansi izodonsela phansi Isilinganiso Sekhwalithi yesikhangiso sakho, ezithinta ukubekwa kwayo esikhathini esizayo. Ngaphezu kwalokho, ama-CTR aphansi akhombisa ukuntula ukuhambisana nesibukeli sesikhangiso.

I-CTR ephezulu isho ukuthi amaphesenti amakhulu abantu ababona isikhangiso sakho bayachofoza kuso. Ukuba nezinga eliphezulu lokuchofoza kukusiza ukuthi ukhulise ukubonakala kwesikhangiso sakho, futhi kwandisa amathuba okuguqulwa.

Ikhasi lokufika

Ikhasi lokufika liyingxenye ebaluleke kakhulu yomkhankaso we-Adwords. Kufanele iqukathe amagama angukhiye owaqondisayo futhi kube lula ukuyifunda. Kufanele futhi iqukathe incazelo nesihloko, okufanele kwakhe amazwibela okusesha. Lokhu kuzokusiza ukuthi uthole ukuchofoza okwengeziwe futhi kwandise ukuguqulwa.

Abantu abachofoza izikhangiso bafuna ukwazi okwengeziwe ngomkhiqizo noma isevisi ephromothiweyo. Kuyakhohlisa ukuthumela abantu emakhasini ahlukene noma okuqukethwe okungahambisani nosesho lwabo. Ngaphezu kwalokho, kungakwenza uvinjelwe ezinjinini zokusesha. Ngokwesibonelo, isikhangiso sesibhengezo esikhuthaza umbiko wokuncipha kwesisindo samahhala akufanele siqondise kabusha kusayithi elithengisa isaphulelo sikagesi. Ngakho, kubalulekile ukunikeza okuqukethwe okugxile kakhulu ekhasini lokufika.

Ngaphezu kokuguqula izivakashi zibe amakhasimende, ikhasi lokubikezela linikela kumphumela wekhwalithi ephezulu weqembu lesikhangiso noma igama elingukhiye. Ukuphakama kwekhasi lakho lokubikezela imiphumela, kulapho isikolo sakho sekhwalithi siphezulu futhi kwenza umkhankaso wakho we-AdWords usebenze kangcono. Ngakho-ke, ikhasi lokufika liyingxenye ebalulekile yanoma yiliphi isu lokumaketha.

Ukudala ikhasi lokubikezela elithuthukiselwe i-AdWords isinyathelo esibalulekile sokwandisa ukuguqulwa. Ngokuhlanganisa isigelekeqe senhloso yokuphuma, ungathwebula amakheli e-imeyili abasebenzisi abashiya isayithi lakho ngaphandle kokuthenga. Uma lokhu kwenzeka, ungasebenzisa le-pop-up ukuze uphinde ubabandakanye ngokuhamba kwesikhathi.

Esinye isici esibalulekile sekhasi lokufika le-Adwords umlayezo walo. Ikhophi kufanele ifane namagama angukhiye, umbhalo wesikhangiso, kanye nombuzo wosesho. Kufanele futhi kube nokubizelwa esenzweni okucacile.

Ukulandelela ukuguqulwa

Ukusetha ukulandelela ukuguqulwa kwe-Adwords kulula. Okokuqala, kufanele uchaze ukuguqulwa ofuna ukukulandela. Lokhu kuguqulwa kufanele kuhlobane nesenzo esithile esithathwa ngumsebenzisi kuwebhusayithi yakho. Izibonelo zifaka ukuhambisa ifomu lokuxhumana noma ukulanda i-ebook yamahhala. Uma iwebhusayithi yakho iyisizinda se-ecommerce, ungachaza noma yisiphi isenzo esiholela ekuthengeni. Bese ungasetha ikhodi yokulandelela yaleso senzo.

Ukulandelela ukuguqulwa kudinga amakhodi amabili: i-Global Site Tag kanye nekhodi yokuguqula. Ikhodi yokuqala ingeyokuguqulwa kwewebhusayithi, kanti eyesibili ingeyezingcingo. Ikhodi kufanele ibekwe kuwo wonke amakhasi ukuze ilandelelwe. Ngokwesibonelo, uma isivakashi sichofoza inombolo yakho yocingo, ikhodi izolandelela ukuguqulwa futhi ibonise imininingwane.

Ukulandelela ukuguqulwa kuwusizo ngenxa yezizathu ezimbalwa. Ingakusiza uqonde i-ROI yakho futhi wenze izinqumo ezingcono mayelana nemali oyisebenzisayo izikhangiso. Ukwengeza, ingakusiza ukuthi usebenzise amasu Okubhida Okuhlakaniphile, elungiselela ngokuzenzakalelayo imikhankaso yakho ngokusekelwe kudatha ye-cross-device kanye ne-cross-browser. Uma usumise ukulandelela ukuguqulwa, ungaqala ukuhlaziya idatha yakho ngokuhlaziya ukusebenza kwezikhangiso nemikhankaso yakho.

Ukulandelela ukuguqulwa kwe-AdWords kukuvumela ukuthi wenze ukuguqulwa kwekhredithi ngesikhathi esithile, okungaba usuku noma inyanga. Lokhu kusho ukuthi uma othile echofoza esikhangisweni sakho futhi athenge okuthile ezinsukwini ezingamashumi amathathu zokuqala, isikhangiso sizofakwa kulokho okwenziwayo.

Ukulandelela ukuguqulwa kwe-AdWords kusebenza ngokuhlanganisa i-Google Analytics ne-AdWords. Ikhodi yokulandelela yokuguqulwa ingasetshenziswa ngokuqondile ngesilungiselelo sombhalo noma nge-Google Tag Manager.

Uma usebhizinisini lokuqasha onjiniyela, ikhasi lokufika kanye nomkhankaso we-Adwords izindlela ezimbili ezinhle zokuthola abafake izicelo abasha. Ngaphezu kwegama elingukhiye ngokwalo, qiniseka ukuthi uhlobo lokufanisa lufanelekile. Ukuze uthole ukuthi izethameli zakho ezihlosiwe zifunani, yenza ukusesha kwesayithi kanye ne-Google Analytics. Lawa mathuluzi azokuvumela ukuthi uthole ukuthi yimaphi amagama angukhiye izivakashi zakho eziwaseshayo. Bese, sebenzisa lawa magama angukhiye kumkhankaso wakho we-AdWords ukuze uhehe abafake izicelo abasha.

Ukumaketha kabusha

Ukumaketha kabusha nge-Adwords kuyithuluzi lokumaketha elinamandla elingakusiza ukuthi umakethe kabusha kumakhasimende ake avakashela iwebhusayithi yakho ngaphambilini.. Umaka wokumaketha kabusha ikhodi oyingeza kuwebhusayithi yakho ukuze uvumele i-adwords ukuthi iqondise izivakashi zakho ngezikhangiso ezifanayo.. Ngokuvamile, le khodi yengezwe ngaphansi kwewebhusayithi futhi ikuvumela ukuthi uqondise abantu abavakashele isayithi lakho. Kufanele ufake le khodi kuwo wonke amakhasi ewebhu ofuna ukumaketha kabusha kuwo.

Ukumaketha kabusha nge-Adwords kuyindlela enamandla yokufinyelela ezivakashini ezedlule kuwebhusayithi yakho futhi uzibuyisele kuwebhusayithi yakho.. Le ndlela ikuvumela ukuthi uthumele izikhangiso ezifanele ezivakashini zangaphambilini, okuzobabuyisela kuwebhusayithi yakho. Lokhu kukuvumela ukuthi uguqule lezi zivakashi ezedlule zibe izithengiso nemikhondo. Ngaphezu kwalokho, ikuvumela ukuthi uqondise amaqembu ezithameli akhethekile. Ungafunda kabanzi mayelana nokumaketha kabusha nge-Adwords kule infographic evela ku-Google.

Ukusebenzisa ukumaketha kabusha nge-AdWords kusebenza kahle uma ufuna ukukhomba izethameli ezithile. Ngesici sokumaketha kabusha, ungaqondisa izethameli zakho ngokusekelwe ekuziphatheni kwazo nasekuthandeni kwazo. Ngokwesibonelo, ungaqondisa abantu abebefuna izicathulo ezisemthethweni kanti umuntu osesha izicathulo ezijwayelekile uzoboniswa isikhangiso sezicathulo ezijwayelekile.. Le mikhankaso yokumaketha kabusha ijwayele ukuba namazinga aphezulu okuguqulwa, okusho ukuthi i-ROI ephakeme.

Amagama angukhiye angalungile

Uma ufuna ukukhangisa kwakho kudonse ukunaka kwezithameli ezifanele, kufanele usebenzise amagama angukhiye aphikisayo. Ngale ndlela, ungaqinisekisa ukuthi izikhangiso zakho azikhonjiswa ekusesheni okungabalulekile. Kuyindlela enhle yokwandisa inzuzo yakho ekutshaleni imali (I-ROI) futhi unciphise ukusetshenziswa kwezikhangiso okumoshiwe. Nawa amanye amathiphu okusebenzisa amagama angukhiye angalungile. Ungaphinda ubukele le vidiyo ukuze ubone ukuthi ungazisebenzisa kanjani. Le vidiyo izobonisa indlela yokuthola nokusebenzisa amagama angukhiye angalungile.

Into yokuqala okufanele uyenze ukuthola ukuthi yini ukusesha abantu abakwenzayo kusayithi lakho, bese wengeza amagama angukhiye aphikisayo kule mibuzo. Ungakwenza lokhu ngokusebenzisa i-Analytics ne-AdWords. Uma usunalawa magama angukhiye amabi, ungawafaka kusihleli se-AdWords njengamagama angukhiye aphikisanayo. Ungakwazi futhi ukwengeza amagama angukhiye aphikisayo emaqenjini athile ezikhangiso. Qiniseka ukuthi usebenzisa uhlobo lokufanisa ibinzana lapho wengeza amagama angukhiye aphikisayo kumkhankaso wakho.

Kufanele futhi ufake ukuhlukahluka kobuningi bamagama akho angukhiye aphikisayo. Ukungapelwa kahle kugcwele emibuzweni yosesho, ngakho-ke kufaka phakathi izinguqulo zobuningi zamagama akho angukhiye angalungile kuzoqinisekisa uhlu olunembe kakhudlwana. Ngokusebenzisa amagama angukhiye aphikisayo eqenjini lakho lesikhangiso, uzokwazi ukuthuthukisa i-CTR yakho (izinga lokuchofoza). Lokhu kungaholela ezikhundleni ezingcono zezikhangiso kanye nezindleko eziphansi ngokuchofoza ngakunye. Nokho, kufanele usebenzise kuphela amagama angukhiye angalungile uma ehambisana ne-niche yakho.

Ukusebenzisa amagama angukhiye angalungile kuyinqubo edinga abasebenzi abaningi. Ngenkathi ingakhuphula i-ROI yakho, ayimahhala. Ngenkathi inqubo yokusebenzisa amagama angukhiye angalungile kumkhankaso wakho we-Adwords ingadla isikhathi, kuyafaneleka. Izophinde ithuthukise izikhangiso zakho futhi ikhulise i-ROAS yakho ne-CTR. Ungakhohlwa ukuqapha imikhankaso yakho masonto onke! Kufanele ugade imikhankaso yakho masonto onke futhi wengeze amagama angukhiye amasha noma nini uma uwathola.

Ngemva kokungeza amagama angukhiye angalungile kumkhankaso wakho wokukhangisa, kufanele futhi ubheke ithebhu yakho yamagama okusesha. Le thebhu izokunikeza ulwazi olwengeziwe lwalokho abantu abakuseshayo. Lawa magama angukhiye angasetshenziswa ngokuhambisana namagama angukhiye angalungile ukuze uthole amazinga aphezulu okusesha. Ungakwazi ngisho nokwengeza usesho oluhlobene namagama akho angukhiye aphikisayo. Lezi kuyindlela enhle yokukhomba izethameli ezifanele zebhizinisi lakho. Uma ufuna ukuphumelela ku-Adwords, ungakhohlwa ukusebenzisa amagama angukhiye angalungile.

Izinketho zokubhida

Kunezinketho eziningi zokubhida zemikhankaso ye-Adwords. Ukubhida mathupha kuhle kubakhangisi abanesabelomali esilinganiselwe abafuna ukukhulisa ukuchayeka kwemikhiqizo yabo futhi bagxile ekuguquleni. Ukubhida okuqondiwe kuyinketho enhle kubakhangisi abafuna ukukhulisa ithrafikhi yabo nokuqwashisa ngomkhiqizo. Ububi balolu hlobo lwesu lokubhida ukuthi kungadla isikhathi futhi kungasebenzi njengokubhida okuzenzakalelayo. Noma kunjalo, kuseyinketho enhle kubakhangisi abafuna ukukhulisa ukuchayeka komkhiqizo nokwandisa ukuguqulwa.

Ukubhida mathupha kubandakanya ukulungisa amabhidi ngokwakho noma ukusetha amabhidi amaningi. Le ndlela isetshenziswa kangcono ngokulandelela ukuguqulwa futhi inikeza i-ROI ephezulu. Nokho, idinga ukuthi umsebenzisi azenzele izinqumo ngokwakhe. Ukubhida ngokwenza kungase kungasebenzi njengezinye izinketho zokubhida, ngakho-ke qiniseka ukuthi ufunda imigomo nemibandela ngaphambi kokukhetha le ndlela. Uma usukhethe inketho ekufanele kakhulu, ungaqala ukusebenzisa izinketho ezihlukahlukene zokubhida ze-Adwords.

I-Google inikeza izinketho ezimbalwa zokubhida ze-Adwords. Indlela ezenzakalelayo yaziwa ngokuthi i-Broad Match. Le ndlela ibonisa isikhangiso sakho kubantu abasesha igama elingukhiye olikhethile. Iphinde ibonise izikhangiso ezihambisana nomqondo ofanayo nosesho oluhlobene. Kuyisinqumo esihle sokukhangisa okunezindleko eziphansi, kodwa kungakubiza imali eningi. Ungaphinda ukhethe ukubhida ngemibandela enebhrendi, okuyilawo anegama lenkampani yakho noma igama lomkhiqizo eliyingqayizivele elinamathiselwe kuwo. Abathengisi abaningi bayaphikisana ngokuthi kufanele babhide ngale migomo noma cha, njengoba ukubhida ngamathemu ezinto eziphilayo kuvame ukubonakala njengokumosha imali.

Ukubhida okuzenzakalelayo kuyindlela ephumelela kakhulu yokulungisa amabhidi. Inzuzo yale nketho ukuthi ungakwazi ukuthuthukisa imikhankaso yakho ukuze ukhiqize inani eliphakeme kakhulu lokuchofoza. Ukubhida ngokwenza kudla isikhathi esiningi futhi kudinga ukuthi wenze izinguquko njalo. Ukubhida mathupha kuvumela ukulawula okukhulu nokwenza ngendlela oyifisayo amabhidi akho, futhi ivumela ukusetshenziswa kwezilaleli ezithile, indawo, kanye nezilungiselelo zosuku nehora. Ngenjwayelo, bangu 3 izinketho zokubhida zezikhangiso ze-Google: Ukubhida mathupha kanye nokubhida okuzenzakalelayo.

Ukwenza ibhajethi

Enye yezindlela eziphumelela kakhulu zokuthuthukisa iwebhusayithi nge-Adwords. Lolu hlelo lukuvumela ukuthi ufinyelele izethameli ezinkulu ezitholakala kuwebhu. Nokho, ukuhlela isabelomali se-Adwords kungaba nzima. Kufanele uqale uqonde ukuthi isebenza kanjani. Kuye ngezinjongo zebhizinisi lakho, ungasebenzisa inani elithile lemali ngokuchofoza ngakunye noma umbono. Ngale ndlela, ungaqiniseka ukuthi izikhangiso zakho zizothola ukuchayeka okubafanele.

Enye yezinto ezibaluleke kakhulu okufanele uzicabangele lapho wenza ibhajethi ye-Adwords ukugcina engqondweni i-ROI. Uma umkhankaso wakho ukhawulelwe ibhajethi yakho, uzogcina ungatholi ukuchofoza okuningi ngendlela obungathanda ngayo. Kuzodingeka ulinde uze ube nemali eyengeziwe ngaphambi kokwandisa ukukhangisa kwakho. Futhi, ungakhohlwa ukugcina iso kumathrendi. Ngokwesibonelo, uma unomkhiqizo othengisa kahle, maningi amathuba okuthi uthole ukuthengisa ngezinsuku ezithile noma izikhathi.

Kufanele futhi uqonde ukuthi isabelomali sakho sizohamba kuze kube manje. Uma uqondise izethameli ezincane, isabelomali sakho singashabalala ngokushesha. Esimweni esinjalo, uzodinga wehlise amabhidi akho ukuze uthole ukuchofoza okwengeziwe nama-CPA. Nokho, lokhu kuzokwehlisa isikhundla sakho esimaphakathi emiphumeleni yenjini yokusesha. Lokhu kuhle ngoba ukuguqulwa kwesimo kungasho ushintsho kumazinga okuguqulwa. Uma usebenzisa imali enkulu ku-Adwords, ingakhokha ekugcineni.

Nakuba abakhangisi abaningi abanolwazi basathembele ku-Google njengesiteshi esibalulekile, abakhangisi baphendukela kwezinye izinkundla ezifana ne-Facebook ne-Instagram ukuze bafinyelele amakhasimende amasha. Ukuncintisana kushubile, kodwa usazokwazi ukuncintisana nabafana abakhulu. Ngakho, isihluthulelo ukuthola amagama angukhiye alungile futhi usebenzise imali yakho ngokuhlakanipha. Lapho uhlela isabelomali sakho, ungakhohlwa ukunaka izici ezihlukene zomkhankaso wakho.

Lapho uhlela isabelomali sakho sansuku zonke, qiniseka ukuthi ufaka umkhawulo wokuthi uchitha malini ekukhangiseni kwe-Google. I-Adwords izobonisa a “Inqunyelwe Isabelomali” umlayezo wesimo ekhasini lesimo somkhankaso wakho. Eduze kwalo mlayezo, uzobona isithonjana segrafu yebha. Eduze kwayo, uzobona isabelomali sosuku ne-akhawunti oyabele lo mkhankaso. Bese, ungalungisa ibhajethi yakho njengoba kudingeka.

Kunezinhlobo eziningi ezahlukene zezikhangiso ongazibeka ku-Adwords. Lezi zinhlobo zezikhangiso zinezindleko ezihlukile kanye ne-CPC. Ukuqonda ukuthi lezi zici zisho ukuthini kuzokusiza ukhethe isikhangiso esingcono kakhulu ongasibeka. Uzofuna futhi ukwenza isiqiniseko sokuthi usebenzisa isikhangiso sekhwalithi ephezulu, okuyinto engcono kakhulu ibhizinisi lakho. Lesi yisihluthulelo sempumelelo! Kulesi sihloko, uzofunda ukuthi ungakhetha kanjani uhlaka lomkhankaso we-AdWords olungcono kakhulu lwewebhusayithi yakho.

Ukubhida

Isihluthulelo sokukhangisa okukhokhelwayo okuyimpumelelo ukuhlale uqapha futhi wenza ngcono umkhankaso wakho. Kubalulekile ukuqiniseka ukuthi uqondise amagama angukhiye alungile, ezihambisana kakhulu nebhizinisi lakho. Kufanele futhi ugade futhi ulungise umkhankaso wakho njalo, njengoba kudingeka, ukuze uthuthukise imiphumela yakho. Ngokusho kukaWeslee Clyde, i-inbound marketing strategist ne-New Breed, kubalulekile ukugxila kokuhlangenwe nakho kwekhasimende lakho, futhi ulungise isicelo sakho njengoba kudingeka.

Kunezindlela ezahlukahlukene zokuthuthukisa amabhidi akho, kusuka kumanuwali kuya kokuzenzakalelayo. Amasu amabhidi azenzakalelayo ahlose ukukhulisa ukusebenza kwesikhangiso sakho. Lokhu kufaka phakathi ukukhomba intengo efanele ngokuchofoza ngakunye, izindleko ngesenzo ngasinye, kanye nembuyiselo eqondiwe ekusetshenzisweni kwezikhangiso. Kodwa noma ngabe usebenzisa isu lokubhida elizenzakalelayo, kubalulekile ukukhumbula ukuthi i-Google isekela amabhidi ayo ekusebenzeni kwangaphambilini, ngakho-ke uzofuna ukulungisa izintengo zakho mathupha uma izehlakalo zakamuva noma izinguquko ebhizinisini lakho zikwenza kudingeke.

Izindleko ngokuchofoza ngakunye noma i-CPC, ngenye indlela eyaziwa ngokuthi i-PPC, ingenye yezindlela ezidume kakhulu nezisebenzayo zokubhida ku-Adwords yakwaGoogle. Le ndlela iphumelela kakhulu uma uqondise iqembu elithile lamakhasimende futhi ungalindeli ukuthola umthamo omkhulu wethrafikhi nsuku zonke.. Kodwa uma uhlela ukushayela umthamo omkhulu wethrafikhi, le ndlela akuyona inketho engcono kakhulu. Enye indlela yi-CPM noma izindleko nge-mille ngayinye. Izikhangiso ze-CPM ziboniswa kakhulu kumawebhusayithi ahlobene abonisa izikhangiso ze-AdSense.

I-CPC noma I-Enhance Cost Per Click enye indlela okufanele icatshangelwe. Le ndlela ihloselwe abakhangisi abangafuni ukuyeka ukulawula kwabo. Ngokubhida kwe-CPC okwenziwa ngesandla, ungasetha izinga le-CPC ngesandla futhi ngeke lidlule 30%. Ngokungafani nenketho yangaphambilini, I-ECPC ine-CPC ephezulu kune-CPC eyenziwa ngesandla, kodwa i-Google isazama ukugcina i-CPC emaphakathi ingaphansi kwebhidi ephezulu. Kungase futhi kukhuphule izinga lakho lokuguqulwa futhi kuthuthukise imali yakho engenayo.

Ngaphandle kwe-CPC, esinye isici esibalulekile sokukhangisa okukhokhelwayo ukubiza amagama angukhiye. Ibhidi iyinani ozimisele ukuyikhokha ngokuchofoza ngakunye. Nakuba ibhidi eliphezulu libalulekile, akuqinisekisi indawo ephezulu ekhasini lokuqala. I-algorithm ye-Google ibheka izici ezimbalwa lapho inquma izinga lesikhangiso sakho. I-algorithm yayo iphinde ibe nesici kumphumela wekhwalithi wamagama akho angukhiye. Ngenkathi ibhidi ephezulu kakhulu ngeke ikuqinisekise indawo ephezulu ku-SERP, nakanjani kuzothuthukisa ithuba lakho lokuthola ukuchofoza esikhangisweni sakho.

Isikolo sekhwalithi

Isikolo sekhwalithi (eyaziwa nangokuthi i-QS) kuyinto ebaluleke kakhulu okufanele icatshangelwe lapho usebenzisa umkhankaso we-Adwords. Ithinta ngokuqondile izindleko ngokuchofoza ngakunye kanye nokuma kwesikhangiso sakho. Ngenkathi ukulungiselela i-QS kungaba inselele, kubalulekile kumkhankaso oyimpumelelo. Nokho, ezinye izici zingaphezu kwamandla omphathi we-akhawunti. Ngokwesibonelo, ikhasi lokubikezela lizodinga ukuphathwa yi-IT, umklamo, kanye nentuthuko. Kubalulekile futhi ukukhumbula ukuthi ziningi ezinye izici ezinomthelela ku-QA.

Isikolo sekhwalithi siyisamba sezici ezintathu ezinquma izinga lesikhangiso. Amaphuzu aphezulu asho ukuthi isikhangiso sihambisana kakhulu futhi sizovikela indawo enhle ye-SERP futhi sihehe ithrafikhi yekhwalithi. Ku-AdWords, izinga lekhwalithi lithonywa izinto eziningi ezahlukene, kodwa isici esibaluleke kakhulu yi-CTR. Uma ufuna ukuthola amaphuzu aphezulu, kukhona amathiphu ambalwa okuthuthukisa i-CTR yakho.

Ukwandisa umphumela wekhwalithi wamagama akho angukhiye kungathuthukisa ukwabelana kwakho okuvelayo wosesho futhi kunciphise izindleko zakho ngokuchofoza ngakunye. Ku-Adwords, kubalulekile ukunaka imibiko yokusebenza kwegama elingukhiye ukuze ubone ukuthi yini ongayenza ukuze ukhulise isikolo sakho sekhwalithi. Uma igama elingukhiye line-QS ephansi, kubalulekile ukwenza izinguquko esikhangisweni. Isikolo esihle sekhwalithi sibalulekile empumelelweni yomkhankaso wakho wesikhangiso. Uma ulungiselela ikhophi yesikhangiso segama elingukhiye, ungathuthukisa isikhangiso sakho ukuze uhehe ithrafikhi eyengeziwe futhi wandise isikolo sakho sekhwalithi.

Ngaphezu kokuthuthukisa i-CTR, isikolo sekhwalithi sizothuthukisa izikhangiso zakho’ isikhundla ku-Google. Izikhangiso ezine-QS ephezulu zizoboniswa phezulu ekhasini lemiphumela yosesho. Futhi, kunjalo, i-QS ephakeme izoholela ku-CPC ephakeme kanye nokubekwa okungcono. Futhi kulapho i-Siteimprove ingena khona. Ungathola ukuhlaziya okujulile kwemikhankaso yakho yezikhangiso’ ikhwalithi ngewebhusayithi yabo.

Ukuhambisana kungenye into esiza ukukhulisa i-QS. Amagama angukhiye kufanele ahlobane nokuqukethwe kuwebhusayithi yakho, futhi kufanele zibambeke ngokwanele ukugcina ukunaka komsebenzisi. Amagama angukhiye afanelekile kufanele afakwe kukhophi yesikhangiso nekhasi lokubikezela. Uma amagama akho angukhiye ehlobene nokuqukethwe kwesayithi lakho, Isikhangiso sakho sizoboniswa kubasebenzisi abafaneleka kakhulu. Lokhu kubalulekile emikhankasweni yezikhangiso yekhwalithi ephezulu.

Izindleko ngokuchofoza ngakunye

Kunezici ezimbalwa ezithinta izindleko ngokuchofoza ngakunye, okuhlanganisa imboni okuyo kanye nohlobo lomkhiqizo noma isevisi oyinikezayo. I-ROI yenkampani yakho kufanele icatshangelwe, futhi. Ngenkathi ezinye izimboni zingakwazi ukukhokha i-CPC ephezulu, abanye abakwazi. Ukusebenzisa izindleko zokuchofoza ngakunye kuzokusiza ukuthi unqume i-CPC engcono kakhulu yebhizinisi lakho. Lokhu kungaba usizo ngenxa yezizathu ezihlukahlukene, okuhlanganisa nokuthuthukisa umkhankaso wakho wesikhangiso.

Isici sokuqala esinquma izindleko zakho ngokuchofoza ngakunye uhlobo lomkhiqizo noma isevisi oyikhangisayo. Imikhiqizo ebizayo namasevisi cishe azodonsa ukuchofoza okwengeziwe, futhi ngaleyo ndlela izodinga i-CPC ephakeme. Ngokwesibonelo, uma umkhiqizo wakho ubiza $20, uzofuna ukukhokha $20 ngokuchofoza ngakunye. Lokho kusho ukuthi isikhangiso sakho sizokubiza $4,000, kodwa angangenisa $20,000.

Isici esilandelayo okufanele icatshangelwe izinga lokuguqulwa. Izikhathi eziningi, i-CPC ephezulu, izinga lokuguqulwa eliphezulu. Ngenhlanhla, Isici sokuthuthukisa ibhidi ye-CPC Ethuthukisiwe ye-Google sizolungisa ngokuzenzakalelayo amabhidi akho ngokusekelwe emiphumeleni, ukuze ibhajethi yakho ingamoshi. I-CPC emaphakathi ye-Adwords $2.68. Le nombolo ingaba phezulu kakhulu uma uqondise igama elingukhiye eliqhudelana kakhulu.

Ukukhetha amagama angukhiye ancintisana kancane nakho kuyisici esibalulekile. Ngokwesibonelo, izindleko ngokuchofoza ngakunye kwamagama angukhiye anomsila omude zingaba ngaphansi kunamagama angukhiye ajwayelekile kanye nokufanisa okubanzi. Amagama angukhiye anomsila omude anomncintiswano ophansi amelela inhloso yomsebenzisi ethile futhi abiza kancane kunamagama angukhiye ajwayelekile kanye nomdlalo obanzi.. Ukusebenzisa amagama angukhiye anomsila omude kuzokusiza ukuthi uthuthukise isikolo sakho futhi wehlise i-CPC yakho. Ngaphezu kwamagama angukhiye angabizi kakhulu, kufanele futhi unake amagama angukhiye anemiqulu yokusesha ephezulu.

Ngenkathi i-AdWords ingathumela izivakashi kuwebhusayithi yakho, kukuwe ukuthi uguqule lokho kuchofozwa kube amadola. Ukwenza lokhu, udinga ukudala amakhasi okubikezela alungiselelwe ukuguqulwa kanye namaqembu esikhangiso ahambisana namakhasi athile omkhiqizo. Ukuze usebenzise imikhankaso yakho yezikhangiso ngokugcwele, udinga ukuthengisa imikhiqizo eyanele ukukhokhela izindleko zakho. Ukuqinisekisa ukuthi unezinga eliphezulu lokuguqulwa okungenzeka, kufanele udale amakhasi okufika anemininingwane futhi angaguquki.

Isakhiwo somkhankaso

Ukuze uthole imininingwane engenzeka emkhankasweni wakho, udinga ukumisa isakhiwo somkhankaso. Lesi sakhiwo sihlanganisa amaqembu ezikhangiso kanye nekhophi yesikhangiso, ukuze ukwazi ukukhomba amagama angukhiye afanelekile. Ngeqembu ngalinye, kufanele udale izinguqulo ezimbalwa zekhophi efanayo yesikhangiso. Uma uqondise amagama angukhiye amaningi anemisho efanayo, dala imikhankaso ehlukene yeqembu ngalinye. Qiniseka ukuthi iqembu ngalinye lesikhangiso lixhunywe kumgomo othile womkhankaso.

Isakhiwo somkhankaso semikhankaso ye-Adwords singakusiza uthole i-ROI engcono. Kuzokwenza kube lula kuwe ukuphatha i-akhawunti yakho. Ungakha amaqembu futhi uwabele ibhajethi. Inombolo yemikhankaso izoncika ezinhlosweni zebhizinisi lakho namakhono okuphatha isikhathi. Ungakwazi futhi ukudala imikhankaso eminingi yezinhlobo ezahlukene zemikhiqizo. Kafushane, isakhiwo somkhankaso kumele ube nakho ekukhangiseni nge-inthanethi. Ngaphandle kohlobo lwebhizinisi lakho, kunezinzuzo eziningi zokusebenzisa lolu hlobo lwesakhiwo.

Uma ususungule uhlaka lomkhankaso, sekuyisikhathi sokuqamba imikhankaso. Igama lomkhankaso wakho lizobeka inkundla yokuhlunga nokuhlela. Igama kufanele lifake izici ezibalulekile zokuhlukaniswa, njengohlobo lomkhankaso, indawo, idivayisi, njalo njalo. Ngale ndlela, ungabona ukuthi yiziphi izici zomkhankaso wakho ezifanele kakhulu ebhizinisini lakho. Ngaphezu kokuqamba imikhankaso yakho, qiniseka ukuthi ufaka izici eziyinhloko zokuhlukanisa, njengomkhiqizo noma isevisi oyithengisayo.

Ukukhetha amagama angukhiye alungile ebhizinisi lakho kubalulekile ukuze uthole imiphumela emihle kumkhankaso wakho we-AdWords. Igama elingukhiye elihle yilelo elinevolumu yokusesha ephezulu kanye nokuncintisana okuphansi. Igama elingukhiye elinokuncintisana okuphezulu liyisinqumo esihle, kodwa onevolumu yokusesha ephansi ngeke ikunikeze imiphumela oyifunayo. Kubalulekile ukukhetha amagama angukhiye abonisa inhloso yomsebenzisi. Kungenjalo, isikhangiso sakho sizohluleka ukukhiqiza ukuchofoza okwanele.

Ngaphezu kwamagama angukhiye, kufanele futhi ukhethe isakhiwo somkhankaso sezikhangiso zakho. Abanye abakhangisi bakhetha ukuhlukanisa imikhankaso yabo ngeminyaka. Ngenkathi abanye bekhetha ukuhlukanisa imikhankaso yabo ngemikhiqizo, abanye bakha imikhankaso ngokusekelwe kunani lokuphila kwekhasimende. Okwamabhizinisi asekelwe ekubhaliseni, isakhiwo somkhankaso singabaluleka kunqubo yakho yokuthengisa. Kulezi zimo, kubalulekile ukudala imikhankaso eminingi ukuze uqinisekise ukuthi izikhangiso zakho zivela ekhasini elilungile ngesikhathi esifanele.

Uma ubheke ukukhulisa ibhajethi yakho yokukhangisa, I-Adwords iyindawo efanele ukuqala. Ungasetha imikhankaso eminingi kanye nenqwaba Yamaqembu Esikhangiso namagama angukhiye ku-akhawunti yakho. Kulula futhi ukudala Izikhangiso ezimbalwa futhi uzishintshe kamuva. Kodwa ngaphambi kokuthi uphume konke ngemikhankaso yakho ye-AdWords, kunezinto ezimbalwa okufanele uzazi. Amathiphu alandelayo azokusiza ukuthi ukhulise imikhankaso yakho ye-AdWords.

Izindleko ngokuchofoza ngakunye

Izindleko ngokuchofoza ngakunye kokukhangisa kwe-AdWords ziyahlukahluka kakhulu kuye ngomkhakha, umkhiqizo, kanye nezethameli eziqondiwe. Ama-CPC aphezulu kakhulu naphansi atholakala kwezomthetho, ezokwelapha, kanye nezimboni zezinsizakalo zabathengi. Kuya ngokuthi ubhidela malini, isikolo sakho sekhwalithi, kanye nezimbangi zakho’ amabhidi nezinga lezikhangiso. Ezimweni eziningi, kungenzeka ukuthi ukhokha kakhulu ngokuchofoza uma kungaqondisiwe kakhulu.

Izindleko ngokuchofoza ngakunye kwe-Adwords zingahluka kakhulu, kakhulu kuye ngekhwalithi yamagama akho angukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Ngokulungiselela ngokucophelela, unganciphisa izindleko zakho futhi ukhiqize i-ROI ephezulu ngangokunokwenzeka. Kodwa ayikho ifomula yomlingo yokuthi uyehlisa kanjani i-CPC yakho. Kunezindlela ezimbalwa zokukwenza. Qhubeka ufunde ukuze ufunde kabanzi mayelana nokuthi ungawulungiselela kanjani umkhankaso wakho we-Adwords. Isinyathelo sokuqala ukuhlaziya idatha yakho. Sebenzisa isici senani se-SECockpit's CPC. Izokunikeza ukuqhathanisa kwamagama angukhiye ahlukahlukene.

Ngokuvamile, isilinganiso se-CPC ye-Adwords kunethiwekhi yokusesha $2.32, kodwa kuyehluka ngokwezimboni. “Ukuphepha kwasekhaya” ikhiqiza ukuchofoza okuphindwe kahlanu njengokuningi “upende.” Kwesinye isibonelo, I-Harry's Shave Club ikhokhiwe $5.48 ngokuchofoza ngakunye naphezu kokuba sekhasini lesithathu lemiphumela yosesho. Ngenxa yalokho, inkampani ezuzile $36,600. Ngalokho, I-AdWords iyi-investimenti enhle yebhizinisi lakho eliku-inthanethi.

Isikolo sekhwalithi

Isikolo sekhwalithi yisici esithinta indawo nezindleko zesikhangiso sakho. Ngokwesibonelo, uma izinhlobo ezimbili zinezikhangiso ezifanayo, lowo onezinga eliphezulu amaphuzu uzobekwa endaweni #1, kuyilapho omunye ezoba sesimweni #2. Nawa amanye amathiphu okukhulisa isikolo sakho sekhwalithi. Ukuze uthuthukise isikolo sakho, lungiselela ikhasi lakho lokubikezela. Qinisekisa ukuthi isikhangiso sakho sihambisana nokuqoqwa kwamagama angukhiye esiwaqondisayo.

Umphumela Wekhwalithi yakho ungenye yezinto ezibaluleke kakhulu i-Google ezicabangelayo lapho ibala indawo yesikhangiso sakho emiphumeleni yosesho.. Uma unekhwalithi ephezulu yamaphuzu, ungalindela ukukhokha kancane ngokuchofoza ngakunye. Isikolo sekhwalithi ephansi, Ngokwesinye isandla, uzojezisa. Ukuhlolwa kwakamuva kwezinkulungwane zama-akhawunti e-PPC kubonise ukuthi izikhangiso ze-Quality Score eziphansi zibiza cishe 400% okuningi ngokuchofoza ngakunye kunezikhangiso zekhwalithi ephezulu. Ngakho umphumela wekhwalithi ephezulu ungakongela kuze kufike kuwo 50%.

Ikhwalithi ephezulu yamaphuzu, indawo ephezulu yesikhangiso izoba semiphumeleni yosesho. Izikhangiso ezinemiphumela Yekhwalithi ephezulu zibonakala kakhulu, okuholela kumazinga aphezulu okuchofoza kanye nokuguqulwa okuphezulu. Ngaphezu kwalokho, I-Google iklomelisa ababhali bezikhangiso abangochwepheshe ngokuqinisekisa ukuthi isikolo sabo sekhwalithi yesikhangiso siphezulu. Ukukhulisa Ikhwalithi Yakho Ngeke nje kwandise impumelelo yomkhankaso wakho, kuzokwehlisa nezindleko zakho.

Ukubhida

Uma uyi-control freak, uzothanda i-Adwords. Ikuvumela ukuthi unqume ukuthi nini, lapho, malini, nokuthi uzokhangisa kubani. Ungakwazi ukukhomba amakhasimende akho ngokwecebo futhi wenze isiqiniseko sokuthi isikhangiso sakho sivela emiphumeleni embalwa yokuqala. Ungakwazi futhi ukulawula ukubhida futhi uhlale ngaphambi komncintiswano wakho empini yokubhida. Faka isicelo kumagama angukhiye alungile ukuze uthole ukuchofoza okuningi futhi wandise i-ROI yakho.

Izindleko Ngokuchofoza ngakunye (CPC) ukubhida kuyindlela ejwayeleke kakhulu abakhangisi abangayisebenzisa emikhankasweni yabo ye-Adwords. Ngale ndlela, abakhangisi banquma ukuthi bazokhokha malini ngokuchofoza ngakunye, noma “chofoza”. Lokhu kubhekwa njengendlela evamile yokubhida, kodwa kukhona abanye abaningana. Funda indlela yokusebenzisa ukubhida kwe-CPC ukuze uthuthukise ibhajethi yakho yokukhangisa. Ngokulandela la macebiso, uzokwazi ukukhulisa inzuzo yakho ekutshalweni kwezimali (I-ROI) futhi ukhuphule ikhwalithi yokuguqulwa kwakho.

Ukubhida ku-Adwords kuyinqubo eyinkimbinkimbi kakhulu. Lapho umkhankaso wakho we-Adwords uba yinkimbinkimbi kakhulu, ukwaziswa okwengeziwe kokuthuthukisa ibhidi yakho kungaba. Ungasebenzisa izilungisi zebhidi ukuze uqondise izindawo ezithile zendawo noma izikhathi zosuku. Ukusebenzisa izilungisi zebhidi kuyindlela enhle kakhulu yokwandisa ukuchofoza kwakho ngaphandle kokuphula ibhange. Ziningi izindlela zokwenza ngokwezifiso ibhidi yakho, kodwa umgomo oyisisekelo uwukusetha ibhidi ephezulu yegama elingukhiye ofuna ukulikhomba.

Izindleko zokuguqulwa ngakunye

Enye yamamethrikhi abaluleke kakhulu wokumaketha ku-inthanethi yizindleko zokuguqulwa ngakunye. I-CPC ephezulu isho amazinga okuguqulwa aphezulu. Ukuze uthole izinga lokuguqulwa elingcono kakhulu, cabangela isici sokuthuthukisa ibhidi ye-CPC Ethuthukisiwe ye-Google, elungisa ngokuzenzakalelayo ibhidi yakho ngokusekelwe emiphumeleni. Lokhu kuwusizo kakhulu kumagama angukhiye we-niche futhi kukusiza ukuthi welule isabelomali sakho ngokuqhubekayo. Kusukela 2016, isilinganiso sezindleko zokuguqulwa ngakunye $2.68. Nokho, kufanele ukhumbule ukuthi akusona isilinganiso esiphelele. Kuseyinkomba enhle yalokho okufanele ukusebenzise ku-Adwords.

Izindleko zokuguqulwa ngakunye ku-Adwords zincike ezintweni ezimbalwa ezihlukile, kuhlanganise negama elingukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Ngenjwayelo, i-CTR ephakeme ikhombisa ukuthi isikhangiso sakho siyasebenza futhi siyasebenza. Sebenzisa i-Google Sheet ukuze ulandelele izilinganiso zakho zokuguqulwa. Isikhangiso sakho sihambisana kakhulu, i-CPC ephansi. Ngale ndlela, ungakwazi ukukala imbuyiselo ekutshalweni kwezimali. Ukusebenzisa le ndlela kuzokusiza uqonde izindleko zakho zizonke futhi ubone ukuthi ungakwazi yini ukunciphisa imali oyisebenzisayo.

Okunye okucatshangelwayo okubalulekile yizibalo zabantu. Njengoba abantu abaningi basebenzisa amadivaysi eselula ukucinga i-inthanethi, kufanele wabele isabelomali sakho esiningi kusesho lweselula. Kungenjalo, usengozini yokumosha imali kuthrafikhi engafanelekile. Kubalulekile ukudala izikhangiso ezikhanga abasebenzisi beselula ukuze wandise inzuzo yakho nge-Adwords. Uma ungabazi izethameli zakho ezihlosiwe, ngeke ukwazi ukuzikhomba ngokuphumelelayo. Kufanele ucabangele izibalo zabantu lapho ukhetha amagama angukhiye eqembu lakho lesikhangiso.

Umgomo womkhankaso

Ungasetha umgomo womkhankaso we-akhawunti yakho ye-Adwords ngokusekelwe enanini lokuguqulwa ofuna ukukufeza. Le metric itholakala kalula esigabeni samaphuzu wokulungiselela sedeshibhodi yomkhankaso. Ungakhetha kunombolo yezinketho uma udala umgomo womkhankaso. Ezinye izinketho zihlanganisa ukuguqula izivakashi, ukwandisa inani lokuguqulwa, ukwandisa izinga lokuchofoza, noma ukwabelana okubonakalayo. Lezi zonke izinjongo zomkhankaso ezingenzeka futhi zingenziwa ngendlela oyifisayo ngokwezidingo zakho.

Umgomo womkhankaso ungenye yezinto ezibaluleke kakhulu zemikhankaso Yezikhangiso ze-Google. Kukusiza ukuthi ubone ukuthi yiziphi izici ozidingayo ukuze wenze umkhankaso wakho uphumelele. Kubalulekile ukuvumelanisa umgomo nenhloso yakho enkulu yebhizinisi. Ngokwesibonelo, uma ufuna ukwandisa ukuthengisa, kufanele ubeke umgomo wokushayela ithrafikhi yewebhusayithi. Ngale ndlela, unganjiniyela imikhankaso yakho ukuze uthole i-ROI oyifunayo. Uma usuzibekele umgomo, ungaqala ukudala umkhankaso wakho.

Ungasetha amabhidi ahlukene ngezinhloso ezahlukene. Uma ufuna ukuthuthukisa izikhangiso zakho ekuvakasheni kwesitolo, setha isibaluli esithengekayo sazo zonke izinto ze-CampaignConversionGoal ezinesigaba store_visit. Uma usukwenzile lokho, ungakwazi ukuthuthukisa izikhangiso zakho ukuze wenze ukuguqulwa. Ungakwazi futhi ukusetha isigaba semigomo futhi ulungise amabhidi awo ngokufanele. Uma ufuna ukuthuthukisa imikhankaso yakho yesitolo vakashela, setha isibaluli esithengekayo sibe yiqiniso kumgomo ngamunye.

Uma uzama ukushayela ithrafikhi kuwebhusayithi yakho, I-Adwords ingakusiza ukuthi ukhuphule amanani akho okuguqulwa. Lolu hlobo losesho olukhokhelwayo lushesha kunosesho lwendalo futhi lungasusa isikhathi esisithathayo ukuze kuqalwe ukukhiqiza ithrafikhi. Lapho isetshenziswe ngendlela efanele, Imikhankaso ye-Adwords ingakusiza ukhulise ukuqwashisa ngomkhiqizo, ukwandisa ithrafikhi efanelekayo kuwebhusayithi yakho, futhi uqinisekise ukuthi uhlala uncintisana phezulu ekhasini lemiphumela ye-Google. Ngokocwaningo olwenziwe yi-Google, izikhangiso ezikhokhelwayo zandisa amathuba okuthi umsebenzisi achofoze esikhangisweni esiphilayo.

Izindleko ngokuchofoza ngakunye (I-CPP) ukubhida

CPC (izindleko ngokuchofoza ngakunye) ukubhidela i-Adwords kunquma ukuthi umkhangisi uzokhokha malini ngokuchofoza ngakunye esikhangisweni. Inani lemali amabhidi womkhangisi libizwa ngokuthi ibhidi enkulu. Isekelwe ezicini ezintathu: igama elingukhiye ukuhambisana, ikhwalithi yekhasi lokufika, kanye nezici zomongo. Kubalulekile ukukhumbula ukuthi ibhidi ephezulu ayisho njalo ukuthi uzowina endalini. Uma ukwazi ukuthuthukisa isikhangiso sakho ukuze uthole Isikolo Sekhwalithi ephezulu kanye Nezinga Lesikhangiso, ungakhuphula kakhulu imali yakho ye-AdWords.

Uma ungaqiniseki nge-CPC yakho, ungasebenzisa ithuluzi le-SEMrush Keyword Magic ukuze uthole ukuthi iyini i-CPC yakho evamile. Izokukhombisa igama elingukhiye nokuhluka kwalo okuhlobene, futhi bazokutshela i-CPC yabo emaphakathi. Uma usunombono omuhle wokuthi i-CPC iyini yegama lakho elingukhiye, ungakhetha i-CPC ebiza kakhulu uma kunesidingo.

Uma usebenzisa i-CPP ye-Adwords, ungasetha ibhidi yakho enkulu ye-CPP yegama elingukhiye ngalinye neqembu lesikhangiso. Ukusebenzisa lesi sici, kufanele usethe ubuncane bekholi bese uchofoza ama-threshold. I-Call Metrics inekhasi losizo lokusetha ibhidi ngocingo ngalunye. Kuyafaneleka futhi ukuhlola isikolo sakho sekhwalithi ye-adgroup. Futhi ungakhohlwa ukusebenzisa isici Sezandiso Zezingcingo uma sitholakala.

Ukubhida ngokuchofoza ngakunye kwe-Adwords kuyindlela ephumelela kakhulu yokuthuthukisa iwebhusayithi. Akukhona nje ukwandisa ibhajethi yakho, kodwa futhi ukwandisa izinga lakho lokuguqulwa. Ungasebenzisa amasu okubhida e-CPC ahlukene, okuhlanganisa ukubhida kokuguqulwa kanye nokubhida kwe-PPC. Ngokusetha i-CPC enkulu, ungakwazi ukukhulisa ukuchofoza kwakho ngokusekelwe kusayizi webhajethi yakho.

Enye indlela yokukhulisa i-CPC ukusebenzisa ukuhambisana nesikhangiso. Ungakwazi ukwandisa inani lokuguqulwa ngokukhomba izethameli ezithile ezinezikhangiso ezifanele. Ngaphezu kokusebenzisa i-CPC efanele, ungasebenzisa futhi ithuluzi le-Keyword Magic ukuze uthole amagama angukhiye anomsila omude. Leli thuluzi lizokusiza ukuthi unciphise amagama okusesha. Bese, hlanganisa ezimbalwa zazo zibe yiqembu lesikhangiso elifanele.

Isikolo sekhwalithi

Ukuze uthole umphumela wekhwalithi engcono kakhulu yomkhankaso wakho we-Adwords, kufanele uthuthukise ikhophi yesikhangiso. Qiniseka ukuthi ifana namagama angukhiye owakhangisayo. Okuqukethwe yikhophi yesikhangiso kufanele kuhambisane futhi kufundise. Ngaphezu kwalokho, iqembu lesikhangiso olidalile kumele lifake amagama angukhiye “amapeni aluhlaza.” Okuqukethwe kwekhasi lokubikezela kufanele kunikeze ulwazi oluqondile isikhangiso sakho esizama ukukunikeza.

Isikolo sakho sekhwalithi sinqunywa izici ezintathu: izinga lokuchofoza elilindelekile (I-CTR), ukuhambisana kwesikhangiso, kanye nolwazi lwekhasi lokufikela. I-CTR ikalwa ngokusekelwe kudatha yomlando evela ezikhangisweni kusetshenziswa igama elingukhiye olikhethile. I-CTR ephezulu ibonisa ukuthi isikhangiso sakho sihambisana nezithameli zakho. Uma kungenjalo, isikhangiso sakho sizothola amaphuzu ekhwalithi ephansi. Uma i-CTR yesikhangiso sakho iphansi, qiniseka ukuthi ulungisa umbhalo wesikhangiso sakho ngendlela efanele.

Njengoba mhlawumbe uqagele, isikolo sekhwalithi yesikhangiso sakho sinquma ukuthi kubiza kuphi futhi malini ngokuchofoza ngakunye. Isikhangiso sakho sizovela ekhasini lokuqala lemiphumela yosesho uma isikolo sakho sekhwalithi siphezulu. Ayanda amaphuzu, izindleko zesikhangiso sakho zizoba ziphansi. Ukuze ukhulise Ikhwalithi yakho Yomphumela, uzodinga ukwenza isiqiniseko sokuthi wenza kahle ikhasi lakho lokubikezela kanye namagama angukhiye. Lokhu kusho ukuthi uqinisekise ukuthi okuqukethwe kwesikhangiso sakho kuhambisana nokuqoqwa kwamagama angukhiye.

Isikhangiso sakho namagama angukhiye kufanele kuhlangane. I-CTR ephansi iyindlela embi kakhulu yokuthuthukisa isikolo sakho sekhwalithi. Kubalulekile ukwenza isiqiniseko sokuthi unekhasi lokufika lanoma yiliphi igama elingukhiye eliphansi ku-CTR. Isikhangiso singcono, maningi amathuba okuthi izethameli zichofoze kuyo. Kodwa akwanele ukudala okuqukethwe okuhle. Isikhangiso sakho kufanele sikhange futhi sihehe.

I-Quality Score ye-Adwords iyinombolo ebalwa ngokusekelwe kokuqukethwe kuwebhusayithi yakho kanye nezikhangiso ozithumelayo.. Amaphuzu aphezulu asho ukuthi isikhangiso sakho sizovela phezulu emiphumeleni yosesho. Lokhu kungakhuphula impumelelo yomkhankaso wakho futhi kunciphise izindleko zakho. Isikolo sekhwalithi ephansi sizolimaza ibhizinisi lakho. Ngokwenza izikhangiso zakho zihambisane kakhulu, ungakwazi ukwedlula izimbangi zakho futhi uthuthukise isikolo sakho esibhakabhakeni. Ungathuthukisa Umphumela Wekhwalithi yakho ngokuqasha umbhali wesikhangiso ochwepheshile.

Ikhasi lokufika

Kubaluleke kakhulu ukudala ikhasi lokufika le-Adwords ukuze uthole amanani okuguqulwa angcono kakhulu. I-AdWords ikuvumela ukuthi udale imikhankaso yezikhangiso ngokusekelwe kumagama angukhiye, kodwa ikhasi lokufika lizothuthukisa amazinga akho okuguqulwa. Qiniseka ukuthi ikhasi lakho lokubikezela liqukethe ulwazi oluwusizo futhi lihambisana newebhusayithi yakho yonke. Ngaphandle kwalokho, kufanele ugweme ukukopisha-ukunamathisela okuqukethwe okufanayo kanye nemiyalezo njengabancintisana nabo'.

Okokuqala, kufanele uqiniseke ukuthi ikhasi lakho lokufika lenzelwe i-SEO. Ungakwenza lokhu kalula ngokusebenzisa umakhi wokudonsa nokuwisa. Qiniseka ukuthi okuqukethwe kwekhasi lakho lokubikezela kuhambisana nezikhangiso zakho futhi kulula ezivakashini ukuzulazula. Ungasebenzisa amathuluzi afana ne-SeedProd ukuze wakhe ikhasi lokufika elingcono kakhulu lebhizinisi lakho. Leli thuluzi futhi linikeza umhleli wokudonsa nokuwisa, okungenza ikhasi lakho lokubikezela libe lula ukulenza.

Ngaphandle kokuthi kucaciswe igama elingukhiye, ikhasi lakho lokubikezela kufanele libe nekhophi ephoqelelayo eqinisekisa izivakashi ukuthi zithathe isinyathelo. Ikhophi yakho kufanele futhi kube lula ukuyifunda nokuyiqonda. Sebenzisa izihloko ukwenza ukuzulazula kokufunda kube lula namaphoyinti ezinhlamvu ukuze ugqamise amaphuzu abalulekile. Kufanele futhi kube okuhlekisayo ukuheha umfundi ukuba afunde okwengeziwe. Kufanele futhi unikeze imininingwane mayelana nomkhiqizo noma isevisi yakho ukuze wenze izivakashi zibe nentshisekelo yokuwuthenga. Kubalulekile ukufaka isixhumanisi kuwebhusayithi yakho, kodwa ungeqisi.

Ikhasi lokubikezela eliklanywe kahle lizokhuphula izinga lakho lokuguqulwa. Ngaphezu kwalokho, kuzokusiza futhi ukuthi wehlise izindleko zakho ngokutholwayo ngakunye. Lapho usebenzisa ikhasi elihle lokufika, ungalindela ukuthola ithrafikhi eyengeziwe evela ezinjinini zokusesha. Indlela engcono kakhulu yokudala ikhasi lokufika eliphumelelayo ukuhlaziya amagama akho angukhiye bese ukhetha uhlu lwamagama angukhiye. Ungasebenzisa futhi amathuluzi afana ne-Semrush, I-Serpstat ne-Google Keyword Planner ukukusiza ngocwaningo lwamagama angukhiye.

Ikhasi lakho lokubikezela kufanele libe nesihloko esikhuthazayo. Lesi yisici esibaluleke kakhulu sekhophi. Khumbula, inombolo encane kuphela yezivakashi ezoyifunda yonke ikhophi yakho, ngakho-ke kufanele iphushe ukunikezwa kwakho futhi iphendule okuthiwa “Manje?” umbuzo. Lokhu kuzokwenza kube lula kuwe ukuguqula ithrafikhi ibe ukuthengisa. Uma ulungiselela ikhasi lakho lokubikezela, kuzoba nomthelela omuhle ku-akhawunti yakho Yezikhangiso ze-Google futhi kukhuphule izinga lakho lokuguqulwa.

Ucwaningo lwamagama angukhiye

Ucwaningo lwamagama angukhiye luyingxenye ebalulekile yokuthengisa, ikakhulukazi uma wethula iwebhusayithi entsha noma umkhiqizo. Kuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye amakhasimende akho afunayo. Ungenza ucwaningo lwegama elingukhiye ngokusebenzisa amathuluzi amahhala afana ne-Google's keyword planner, elilinganisela amanani okusesha anyanga zonke futhi liqaphe amathrendi ngesikhathi sangempela. Abahleli bamagama angukhiye baphinde bakubonise imishwana efanele, amagama aphezulu okusesha, nezihloko ezikhulayo noma ezihamba phambili. Nazi izindlela ezimbalwa zokwenza ucwaningo lwamagama angukhiye kumkhankaso wakho we-AdWords.

Enye indlela esebenzayo yokucwaninga amagama angukhiye ukusebenzisa ithuluzi elifana ne-SEMRush, okukunikeza idatha yegama elingukhiye kusuka ku-Google Adwords. Kuwusizo ikakhulukazi uma ufuna ukubona ukuthi umncintiswano wakho ubhida ngani. I-Keyword Spy ne-SpyFu yizinketho ezinhle zocwaningo lwezimbangi, kodwa bakunikeza idatha yase-US nase-UK kuphela, futhi i-Ireland ayihlanganiswa nalawo mazwe amabili. Uma uthengisa umkhiqizo noma isevisi e-Ireland, uzodinga ukugxila kumagama angukhiye ahambisana nendawo yangakini.

Ngemva kokukhetha igama elingukhiye lembewu, kufanele uyinwebe ohlwini lwezinga eliphezulu lwamagama angukhiye ahlobene. Khumbula ukuthi izethameli zakho ezihlosiwe zizosebenzisa amagama angukhiye ukucinga izixazululo, futhi lolu lwazi lubalulekile. Ukuthola okuqukethwe kwakho phambi kwabathengi bakho abangase babe khona ngenkathi basesha izimpendulo kungakhuphula ithrafikhi yakho. Uma usunciphise uhlu lwakho lwembewu, ungaqala umkhankaso wakho wokusesha ngomkhankaso we-adwords wewebhusayithi yakho.

Ingxenye ebalulekile yocwaningo lwamagama angukhiye we-Adwords ukunquma izethameli zakho ezihlosiwe kanye nokuthola amagama angukhiye enani eliphezulu aqondise izethameli zakho.. Ucwaningo lwamagama angukhiye luyindlela engcono kakhulu yokuthola amagama angukhiye afanelekile. Ithuluzi lamagama angukhiye le-Google lingakusiza wenze lokhu, njengamathuluzi akhokhelwayo afana nama-Ahrefs. Ukusebenzisa lawa mathuluzi kuzokuvumela ukuthi ukhiqize uhlu lwamagama angukhiye afanelekile futhi ulinganise ivolumu yawo yosesho. Ngokwenza lokhu, ungathola amagama angukhiye anenzuzo esayithi lakho, futhi ukhuphule izinga lenjini yokusesha yewebhusayithi yakho.

Uma usuwanciphise amagama angukhiye owaqondisile, ungasebenzisa i-Keyword Planner ye-Google namanye amathuluzi ukuze uthole amagama afanayo. Kubalulekile ukuqonda izethameli zakho ozihlosile nokuthi ungayenza kanjani imikhankaso yakho ihambisane nezidingo zabo. Sebenzisa amathuluzi ukuze uthole amagama angukhiye izethameli zakho eziqondiswe kuwo bese udala iqembu lamagama angukhiye ngokusekelwe kulawa mapharamitha.. Ukusebenzisa i-Google Keyword Planner kuyisiqalo esihle, kodwa awusoze waba namagama angukhiye amaningi kakhulu.

Ungadala imikhankaso eminingi ku-akhawunti yakho ye-AdWords futhi usebenzise amagama angukhiye anhlobonhlobo, izikhangiso, namaqembu esikhangiso ukuze uqondise izethameli zakho. Umgomo oyinhloko ukuguqula lokhu kuchofoza kube ukuthengisa. Kepha ngaphambi kokuthi uqale ukudala nokusebenzisa imikhankaso yakho, kunezinto ezimbalwa okufanele uzazi. Ukuze ukwandise umkhankaso wakho we-Adwords, qiniseka ukuthi ulandela amathiphu alandelayo. Ngaphezu kocwaningo lwamagama angukhiye kanye nekhophi yesikhangiso, kufanele futhi ulandelele ukuthi umkhankaso wakho ubiza malini.

Ucwaningo lwamagama angukhiye

Ngaphambi kokuthi uqale ukukhangisa imikhiqizo noma amasevisi akho, kufanele wenze ucwaningo lwamagama angukhiye. Ucwaningo lwamagama angukhiye luyinqubo yokuhlonza izimakethe ezinenzuzo kanye nezinhloso zokusesha. Amagama angukhiye akusiza ukuthi uthole ulwazi lwezibalo mayelana nabasebenzisi be-inthanethi. Ukuze ukhethe amagama angukhiye alungile emikhankaso yakho yezikhangiso, kufanele usebenzise ithuluzi legama elingukhiye le-Google. Ukusebenzisa leli thuluzi kuzokusiza ukuthi uthole imishwana ehambisana nomkhiqizo noma isevisi yakho futhi ezodonsa ukunaka kwalabo asebevele benentshisekelo kumkhiqizo noma kusevisi yakho..

Ukuze uthole amagama angukhiye azoheha amakhasimende akho owaqondisayo, zama ukucabanga ngokuthi ikhasimende lakho elikahle lifunani. Ngokwesibonelo, umklami welogo angase afune inkampani yokuklama enenani elithile. Lokhu kuzokusiza ukuthi unqume ibhajethi yegama elingukhiye elilungile le-AdWords. Uma umthengi efuna ilogo, Ngokwesibonelo, ungafuna ukugxila kuleli gama elingukhiye elithile. Nokho, lolu hlobo lwegama elingukhiye aluyona inzuzo njengezinye izinketho ezimbili.

Ungasebenzisa futhi inhlanganisela yamagama angukhiye. Ngokuvamile abantu basebenzisa imishwana esikhundleni segama elilodwa. Ngale ndlela, bangakhomba izethameli ezifanayo ncamashi. Bese, lapho bethola into abayifunayo, bangafinyelela kubo kalula. Uma usunohlu lwamagama angukhiye, ungaqala ukubhala okuqukethwe kwalelo gama elingukhiye. Ucwaningo lwamagama angukhiye lubalulekile ekuthuthukiseni izinga lakho ezinjinini zokusesha nokuheha izethameli eziqondiswe kakhulu. Lapho ukhetha amagama angukhiye alungile, usuqedile.

Uma usuhlanganise uhlu lwakho, sekuyisikhathi sokwenza ucwaningo lwegama elingukhiye. Ucwaningo lwamagama angukhiye luthatha noma yikuphi ukusuka emaminithini amahlanu ukuya emahoreni ambalwa, kuye ngobukhulu bakho kanye nemboni. Ngocwaningo lwamagama angukhiye, uzothola ukuqonda okungcono ngokuziphatha kokusesha kwemakethe yakho futhi uklame imikhankaso ye-SEO eqinile. Amagama angukhiye afanelekile akusiza ukuthi ugcwalise izidingo zabasebenzisi bakho kanye nezimbangi zakho eziphakeme. Futhi ukuncintisana okuphansi kusho izimbangi ezimbalwa, okwenza kube lula ukubeka phezulu kumagama angukhiye anevolumu ephezulu yanyanga zonke.

Ukusebenzisa i-Google Keyword Planner, unganquma ukuthi yimaphi amagama angukhiye anevolumu yokusesha ephezulu ngenyanga. Ngokwesibonelo, izinyanga zasehlobo kufanele ziqondise amagama angukhiye athola inani eliphezulu lethrafikhi. Kulula ukulahleka ohlwini olude lwamagama angukhiye futhi wenze izikhangiso zakho ziwele ekusithekeni. Indlela engcono kakhulu yokunciphisa uhlu lwakho ukusebenzisa izinketho zokuhlunga ze-Keyword Planner, ezivela ekhoneni elingezansi kwesokunxele kwesikrini.

Ikhophi yesikhangiso se-Adwords

Ukubhala Ikhophi enhle yezikhangiso ze-Adwords kungabonakala kuwumsebenzi olula. Udinga ukufaka amagama ambalwa kuphela, kodwa kufanele baphoqe ukuze benze umfundi achofoze. Ikhophi kufanele ifane nekhasi lokubikezela, futhi. I-KlientBoost ihlole futhi 100 amaqhinga ahlukene okukopisha isikhangiso futhi wathola okulandelayo 10 ukuze iphumelele kakhulu. Qhubeka ufunda ukuze uthole amathiphu amahle. Kufanele ngaso sonke isikhathi usebenzise ukubizela esenzweni okuphoqayo, amagama angukhiye, kanye nezici ezikhethekile.

Isandiso se-callout singasetshenziselwa ukusekela ulwazi olungafakiwe kukhophi yesikhangiso. Lezi zandiso zisebenza njengokuzulazula kwesayithi futhi ziqondise abafundi emakhasini athile kuwebhusayithi. Ngokwesibonelo, isikhangiso se-Nike singafaka uhlu lwemikhiqizo edumile nezigaba. Isandiso se-Callout singasetshenziswa ukuze uthole ulwazi olwengeziwe, kodwa akufanele idlule 25 abalingiswa. Sebenzisa le nqubo kancane.

Usesho olubona isikhangiso sakho luhlanganisa nombuzo wosesho kungenzeka luguqule. Ikhophi yesikhangiso ehlanganisa nombuzo wosesho izokwandisa amathuba okuguqulwa. Ngokufaka umbuzo wosesho esikhangisweni, kungenzeka ukuthi ichofozwe yisesheli. Uzokonga imali ezikhangisweni ze-Adwords ngokuthuthukisa i-ROI yakho. Futhi ingxenye engcono kakhulu ukuthi i-Anyword inesivivinyo samahhala sezinsuku eziyi-7.

Ukufakwa kwegama elingukhiye elinamandla kuyisici esinamandla esivumela abakhangisi ukuthi benze isihloko sabo esihlokweni kanye nokuqukethwe kwesikhangiso kuhambisane namagama angukhiye aseshwayo esikhangisweni.. Isebenza ikakhulukazi izethameli ezahlukene kanye nokubizelwa ezenzweni. Imisebenzi ye-IF ikusiza ukuthi wenze ngendlela oyifisayo izikhangiso zakho ngokusekelwe ekusesheni komsebenzisi. Uma izithameli zakho ikakhulu kungabesilisa, ungase uthande ukucabanga ukushintsha isihloko. Kungenjalo, uzogcina unezikhangiso ezingahambisani namagama azo wosesho.

Amagama anamandla adonsa abantu futhi abandakanye imizwelo yabo. “Wena” igama elikhulu lamandla, futhi iphumelela ngokwedlulele. Lapho isetshenziswe ngendlela efanele, igxile ezithamelini kunebhizinisi lakho. Le ndlela ikhulisa amathuba akho okuheha ukuguqulwa. Umkopishi omkhulu ulindele ukusabela kwezethameli zakhe futhi aphendule imibuzo ngaphambi kokuba ayibuze. Ungaphinda ukhethe ukushintsha ikesi lezihloko zakho ukuze uzenze zihehe kakhulu ezikrinini ezincane.

Ukulandelela ukuguqulwa kwe-Adwords

Ungasebenzisa ukulandelela ukuguqulwa kwe-Adwords kuwebhusayithi yakho ngokusebenzisa ikhodi ehlanganiswe emakhasini akho ewebhu. Uma ikhodi isisetshenzisiwe, uzobona ikholomu entsha ebizwa ngokuthi Ukuchofoza Okuguquliwe. Lolu lwazi luzosiza ekuthuthukiseni i-akhawunti yakho nokubhala izikhangiso ezintsha. Ingakusiza futhi ukuthi ukhethe amagama angukhiye alungile namabhidi wezikhangiso zakho. Ukuze unike amandla ukulandelela ukuguqulwa, iya kusixhumi esibonakalayo se-Adwords bese uchofoza kuthebhu ethi Ama-akhawunti.

Isinyathelo sokuqala ekulungiseleleni ukuguqulwa kokulandelela kwe-AdWords ukukhetha uhlobo lokuguqulwa. Lokhu kungaba ukuthenga, kusawoti, bhalisela, noma ukubuka kwekhasi elingukhiye. Uma usukhethe uhlobo lokuguqulwa, ungakhetha isigaba esihambelanayo kusixhumi esibonakalayo se-AdWords. Ungakwazi futhi ukudala izinhlobo ezintsha zokuguqulwa, okuwusizo uma usebenzisa inombolo enkulu yezikhangiso.

Ungasebenzisa futhi amazwibela omhlaba kusayithi lakho, okuyiphikseli ye-AdWords engabekwa kunoma yiliphi ikhasi lesayithi lakho. Lokhu kuzokusiza ukuthi ubone ukuthi yikuphi ukuguqulwa kwe-AdWords okuholela ekuthengisweni. Uma unezikhangiso eziningi ezidlalayo ngesikhathi esisodwa, ungasebenzisa amazwibela womhlaba wonke esikhangisweni ngasinye, ukuze ubone ukuthi yisiphi isikhangiso esisebenza kangcono kakhulu.

Ukusebenzisa ukulandelela ukuguqulwa kwe-Adwords kungakusiza ulinganise i-ROI yakho futhi ukhuphule amazinga akho okuguqulwa. Lokhu kuzokuvumela futhi ukuthi usebenzise amasu e-Smart Bidding, elungiselela ngokuzenzakalelayo imikhankaso yakho ngokusekelwe ezinhlosweni zebhizinisi lakho. Lokhu kuzophumela ekuguquleni okwengeziwe nomsebenzi owengeziwe wamakhasimende. Ngokugxila kumagama angukhiye alungile, ungathola izikhangiso zakho phambi kwabantu abafaneleka kakhulu futhi uthuthukise i-ROI yakho. Ngale ndlela, uzokwazi ukuthuthukisa kangcono imikhankaso yakho ye-Adwords futhi uthole inzuzo enkulu emalini oyitshalile.

Uma usuyilungisile i-akhawunti yakho ye-Adwords, ungamisa iwebhusayithi yakho ukuthi ilandelele ukuguqulwa kwakho. Bese, ungafaka ithegi yesayithi yomhlaba wonke. Uma isifakiwe, iya kudeshibhodi yezibalo bese ufaka i-gtag('config',‘AW-CONVERSION_ID’). Ngemva kokufaka umaka wesayithi lomhlaba jikelele, ilungiselele ukulandelela ukuguqulwa. Uzodinga ukunikeza i-ID yokuguqulwa efana ne-akhawunti yakho Yezikhangiso ze-Google, noma-ke uzothola imilayezo yephutha.

Izindleko zomkhankaso we-Adwords

Izindleko zomkhankaso we-Adwords zincike ezintweni eziningi, kufaka phakathi uhlobo lwesikhangiso olukhethayo, isabelomali sansuku zonke, kanye nenani lokuchofoza ofuna ukukuthola usuku ngalunye. Ukudala ibhajethi yomkhankaso wakho kubalulekile ukukusiza ukuphatha izindleko zakho. Isabelomali sansuku zonke sinqunywa isilinganiso esiphezulu se-CPC ozimisele ukusikhokhela ngesikhangiso ngasinye. Ezimweni eziningi, lesi samba silingana nengxenye eyodwa kwezintathu yesabelomali sakho sanyanga zonke.

Kufanele ubeke isabelomali sansuku zonke esinengqondo, njengoba kudingekile ukuqoqa idatha ukuze kwenziwe ukuthuthukiswa. Indlela engcono kakhulu yokusetha isabelomali sakho ukuqala kancane futhi kancane kancane ukhuphuke. Izinkampani eziningi zizoqala ngesabelomali esincane bese ziyasinyusa njengoba imali ezisetshenziswa yizikhangiso ikhula. Nokho, kubalulekile ukukhumbula ukuthi izindleko zokusetshenziswa kwezikhangiso zingakhuphuka noma zehle kuye ngohlobo lwebhizinisi oliqhubayo..

Nakuba izindleko zomkhankaso we-Adwords zingase zinqabele kwamanye amabhizinisi, abantu abaningi bangazuza kukho. Kuyindlela ephumelela kakhulu yokukhuthaza ibhizinisi nokufinyelela izigidi zabathengi abangaba khona. Nakuba kungase kubize, I-AdWords ingakusiza ukuthi unciphise izindleko zomkhankaso wakho wesikhangiso ngokuthuthukisa amanani okuguqulwa. Ukusebenzisa i-Google AdWords kuwutshalomali olufanele, futhi imiphumela ingaba emangalisa.

Ukusebenzisa amagama angukhiye angalungile kuyindlela enhle kakhulu yokunciphisa imali oyisebenzisayo ngezikhangiso. Ngokufihla izikhangiso zakho lapho umsebenzisi esesha igama elithile, ungagcina imali ngokuchofoza okungaholeli ekuguquleni. Ngokusebenzisa isu legama elingukhiye elibi, unganciphisa kakhulu umkhankaso wakho we-AdWords futhi wandise i-ROI yakho. Ngosizo lwethuluzi elihle le-inthanethi, ungathola ukuthi yimaphi amagama angukhiye aletha ukuchofoza okuningi futhi wehlise indlela osebenzisa ngayo imali.

Uma ufuna ukudala umkhankaso ophumelelayo ku-Adwords, uzodinga ukwazi izinto ezimbalwa eziyisisekelo ukuze wenze isikhangiso sakho sigqame. Ukwenza lokhu, kufanele ugxile kumagama akho angukhiye, CPC (izindleko ngokuchofoza ngakunye), Isikolo sekhwalithi kanye nobuhlakani besimbangi. Ukuze uqalise, ungaqala ngamabhidi azenzakalelayo. Ungakwazi futhi ukusetha amabhidi ngokwakho, kodwa lokhu kungase kudinge ukunakekelwa okwengeziwe. Ngaphezu kwalokho, ikhophi yakho yesikhangiso kufanele ibe mfushane futhi iqonde ngqo. Isihloko siyinto yokuqala abasebenzisi abayibonayo futhi okufanele bakholwe ukuthi bayichofoze. Ukubizelwa esenzweni okucacile nakho kubaluleke kakhulu.

Ukuqondisa kwegama elingukhiye

Uma uzama ukuheha amakhasimende amasha kuwebhusayithi yakho, ungase ufune ukuzama ukusebenzisa usesho olukhokhelwayo noma i-AdWords ukuze uphromothe umkhiqizo wakho. Lolu hlobo lokukhangisa luvame ukusetshenziswa amabhizinisi amancane afuna ukuthengisa okuthile njengamanje, kodwa kungabiza kubakhangisi. Ukukhomba igama elingukhiye ku-Adwords kukuvumela ukuthi wenze ngendlela oyifisayo izikhangiso zakho ukuze ziqondise kulabo basebenzisi abafuna umkhiqizo noma isevisi yakho. Ngokukhomba amagama angukhiye, izikhangiso zakho zizovela kuphela uma zingaba nentshisekelo kulokho okunikezayo.

Ngokwesibonelo, ibhulogi yemfashini iyindawo enhle yokukhangisa. Umsebenzisi usesha “izitayela esikhwameni.” Bathola i-athikili bese bechofoza esikhangisweni esiqondiswe kugama elingukhiye esine-handbag ene-margin ephezulu.. Ngoba isikhangiso sihambisana nomongo, isivakashi maningi amathuba okuthi sichofoze kuso. Lokhu kwandisa amathuba okuthi othile azochofoza isikhangiso futhi athenge umkhiqizo.

Ukuqondisa kwegama elingukhiye ku-Adwords kusebenza ngokubonisa isikhangiso esiboniswayo noma isikhangiso sevidiyo kubantu abafuna imikhiqizo noma amasevisi owanikezayo.. Ungakwazi futhi ukukhomba amakhasi athile ewebhusayithi yakho ukuze isikhangiso noma ividiyo yakho ibonakale ekhasini lewebhu elikhethwa ngumsebenzisi. Uma umuntu echofoza ohlwini lwezinto eziphilayo, isikhangiso sakho sizovezwa, kanye nanoma yikuphi okuqukethwe okuhlobene okufana negama elingukhiye.

Elinye isu elidumile ku-Adwords ukusebenzisa Ithuluzi elingukhiye lezikhangiso ze-Google ukuthola amagama angukhiye amasha. Ikuvumela ukuthi uhlanganise uhlu lwamagama angukhiye amaningi futhi ulandele ivolumu yokusesha ngesihloko esithile. Ngaphandle kwalokho, ithuluzi lizohlinzeka ngedatha yevolumu yokusesha yomlando yamagama angukhiye akhethiwe. Lawa magama angukhiye angakusiza ukuthi ucwenge amasu wakho wegama elingukhiye ngokusekelwe kulokho izithameli zakho eziqondiswe kuzo. Ngaphezu kokukhomba amagama angukhiye, ukuqondisa kwegama elingukhiye kungakusiza ukuthi ulungise isu lakho kuye ngesizini noma izindaba.

Izindleko ngokuchofoza ngakunye

Kunezici ezimbalwa ezinquma izindleko ngokuchofoza ngakunye kwe-Adwords. Lokhu kufaka phakathi isikolo sekhwalithi, amagama angukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Ukuze wehlise izindleko zakho ngokuchofoza ngakunye, qiniseka ukuthi zonke lezi zakhi zifanelekile futhi ziyasebenza. Futhi, kubalulekile ukukhuphula izinga lokuchofoza (I-CTR) ukuqinisekisa ukuthi uthola i-ROI ephezulu. Ukuze unqume i-CTR yakho, dala i-Google Sheet futhi urekhode izindleko zokuchofoza ngakunye.

Uma usunombono oyisisekelo wokuthi yimalini i-CPC yakho, ungaqala ukulungisa umkhankaso wakho. Indlela elula yokuthuthukisa izikhangiso zakho ukuthuthukisa isikolo sazo sekhwalithi. Ikhwalithi ephezulu yamaphuzu, i-CPC yakho izoba ngaphansi. Zama ukuthuthukisa okuqukethwe kwewebhusayithi yakho kanye nekhophi yesikhangiso, futhi uqiniseke ukuthi izikhangiso zakho zibalulekile kubasebenzisi’ usesho. Zama ukuthuthukisa isikolo sakho sekhwalithi, futhi ungagcina kufikela ku 50% noma ngaphezulu ku-CPC yakho.

Enye indlela yokunciphisa i-CPC yakho ukukhulisa amabhidi akho. Awudingi ukwandisa ibhidi yakho kakhulu, kodwa ingakusiza ukuthi uthole ukuguqulwa okuningi ngemali encane. Okubalulekile ukwazi ukuthi ungabhida malini ngaphambi kokuthi ukuguqulwa kwakho kungabi nanzuzo. Ubuncane be $10 ingaletha umkhawulo wenzuzo enempilo. Ngaphezu kwalokho, uma ubhidela phezulu, maningi amathuba okuba uthole ukuguqulwa okufunayo.

Ekugcineni, izindleko ngokuchofoza ngakunye kwe-Adwords zincike embonini okuyo. Ngokwesibonelo, uma uthengisa a $15 umkhiqizo we-e-commerce, izindleko ngokuchofoza ngakunye kwe $2.32 ingenza umqondo ngaphezu kuka-a $1 chofoza ukuze a $5,000 isevisi. Kubalulekile ukuqonda ukuthi izindleko ngokuchofoza ngakunye ziyahlukahluka kuye ngokuthi hlobo luni lomkhiqizo oluthengisayo. Ngenjwayelo, nakuba, uma kuyisevisi noma ibhizinisi elibukeka kahle, izindleko ngokuchofoza ngakunye zizoba phezulu.

Isikolo sekhwalithi

Kunezici ezimbalwa ezinomthelela kumphumela wekhwalithi yezikhangiso zakho. Ungathuthukisa isikolo sakho Sekhwalithi ngokudala izikhangiso ezifanele namakhasi okubikezela. I-Quality Score akuyona i-KPI, kodwa ithuluzi lokuxilonga elingakusiza uqonde ukuthi umkhankaso wakho usebenza kanjani. Iwumhlahlandlela ozokusiza ukuthi uthole umphumela ongcono. Kufanele uhlale uhlose ukuthola Ikhwalithi ephezulu Emkhankasweni wakho wesikhangiso. Ukuze uthole okuningi emikhankasweni yakho yezikhangiso, nanka amathiphu ambalwa:

Okokuqala, zama ukukhetha amagama angukhiye alungile omkhankaso wakho wesikhangiso. Ungakwenza lokhu ngokusebenzisa ithuluzi lamagama angukhiye. Ithuluzi elikuvumela ukuthi uthole amagama angukhiye afanelekile liyatholakala kwa-Google. Kuzokusiza ukuthi ukhethe iqembu lesikhangiso elifaneleka kakhulu. Ngaphezu kwalokho, qiniseka ukuthi izikhangiso zakho ziqukethe igama elingukhiye esihlokweni. Lokhu kuzothuthukisa isikolo sakho sekhwalithi futhi kwandise namathuba okuthi ichofozwe. Ungahlola ukuthi amagama akho angukhiye abalulekile noma cha ngokuchofoza ku- “Amagama angukhiye” ingxenye kubha eseceleni yesokunxele bese uchofoza “Sesha Imigomo.”

Ngaphandle kwamagama angukhiye, kufanele futhi uhlole izinga lokuchofoza lezikhangiso zakho. Umphumela Wekhwalithi ephezulu usho ukuthi isikhangiso sihambisana nabaseshi’ imibuzo namakhasi okufika. Umphumela Wekhwalithi ephansi usho ukuthi izikhangiso zakho azibalulekile. Umgomo oyinhloko we-Google uwukunikeza abaseshi umuzwa ongcono kakhulu ongakhona futhi lokho kusho ukwenza izikhangiso zihambisane namagama angukhiye. Umphumela Wekhwalithi ephezulu ungcono kakhulu ezikhangisweni zakho uma zithola ukuchofoza okuningi ngangokunokwenzeka.

Competitor intelligence

Enye yezindlela ezinhle kakhulu zokuqoqa ubuhlakani bokuncintisana be-Adwords ukucwaninga izimbangi zakho. Lokhu kusho ukuqonda izinhlu zabo zamagama angukhiye, isakhiwo somkhankaso, izipesheli, kanye namakhasi okufika. Kufanele ngaso sonke isikhathi wenze ukuhlaziya okuncintisanayo ukuze uhlale uphezulu kwabancintisana nabo. Uma wazi okwengeziwe ngezimbangi zakho, kuzoba lula ukuqoqa ubuhlakani bokuncintisana. Lokhu kungaba usizo kakhulu ekwakheni isu lokumaketha. Ngaphezu kwalokho, kungaba usizo ukuhlonza amathuba amasha.

Amathuluzi obuhlakani okuncintisana angcono kakhulu avuselelwa njalo, ukuze uhlale uhamba ngesinyathelo esisodwa ngaphambi kwezimbangi zakho. Idatha oyiqoqayo kulawa mathuluzi izokusiza wenze izinqumo ezinolwazi futhi uhlale uphezulu kwabancintisana nabo. Ngokwesilinganiso, bangu 29 izinkampani ezisondelene kakhulu nezakho. Ngokusebenzisa la mathuluzi, ungabona ukuthi lezi zinkampani zenzani nokuthi zenzani kahle. Ungathola futhi amasu abo bese unquma ukuthi azokusiza yini uphumelele.

I-SimilarWeb ingelinye ithuluzi elihle ongalisebenzisa ubuhlakani bokuncintisana. Leli thuluzi likuvumela ukuthi uqhathanise iwebhusayithi yakho nezimbangi’ ukubona ukuthi hlobo luni lokusebenza abalutholayo. Ngaphezu kwethrafikhi, ungabheka izizinda nezimbangi ukuze ubone ukuthi ziyakhuphula ithrafikhi noma zilahlekelwa isabelo semakethe. Lobu buhlakani bokuncintisana bubalulekile ekukhangiseni ngedijithali. Kuzofanele wazi umncintiswano wakho ukuze uphumelele. Ngenhlanhla, kukhona amathuluzi wamahhala angakunikeza umbono ongemuhle wokuthi umi kuphi embonini.

Uma usubabonile oqhudelana nabo, ungaqala ukuqhathanisa amandla nobuthakathaka babo. Ukuba nobuhlakani okuncintisanayo kwabancintisana nabo kuzokunikeza unqenqema futhi kwenze isu lakho lokumaketha libe ngcono. Ithimba lokumaketha lingasebenzisa le datha ukuthuthukisa izinhlelo ezintsha zokumaketha, futhi umnyango wezokuthengisa ungasebenzisa lolu lwazi ukuze ulungise kahle imibhalo yawo yokuthengisa. Kubalulekile ukufaka ukuthengisa kanye nempendulo yekhasimende lapho uhlela umkhankaso wakho olandelayo.

Izingqikithi zamagama angukhiye

Uma usebenzisa i-Adwords, kubalulekile ukukhumbula ukusebenzisa amagama angukhiye abonisa ukunikezwa kwebhizinisi lakho. Ngamanye amazwi, gwema amagama awodwa ajwayelekile kakhulu. Kunalokho, sebenzisa imishwana emide njenge “ukulethwa kwebhokisi lemifino ye-organic,” okuwumusho ocacile kakhulu ozoheha amakhasimende alungile. Akusebenzi kahle ukusebenzisa amagama angukhiye amaningi ngokuhlukene, nakuba. Kubalulekile ukuqaphela ukuthi amakhasimende ahlukene angasebenzisa amagama ahlukahlukene ukuchaza imikhiqizo namasevisi akho, ngakho qiniseka ukuthi ubhala zonke lezi zinhlobonhlobo. Lokhu kuhlukahluka kungabandakanya ukuhlukahluka kwesipelingi, amafomu amaningi, kanye nemibandela yokuxoxisana.

I-Google Ads Smart Campaign isebenzisa izingqikithi zamagama angukhiye, ezehlukile emikhankasweni yosesho lwe-Google. Lawa matimu asetshenziselwa ukufanisa izikhangiso zakho nosesho umuntu angalwenza kumikhiqizo noma amasevisi akho. Ngokuvamile, I-Google incoma umkhawulo wezingqikithi zamagama angukhiye ayisikhombisa kuya kwayishumi, kodwa inani lamatimu owasebenzisayo likuwe. Qiniseka ukuthi usebenzisa izingqikithi zamagama angukhiye afana nosesho abantu abangalusebenzisa ukuze bathole umkhiqizo noma isevisi yakho. Lapho itimu yegama elingukhiye ihambisana kakhulu, maningi amathuba okuthi izikhangiso zakho zivele ekhasini lemiphumela yosesho.

Ukudala imikhankaso eminingi kuyindlela enhle yokukhomba izigaba zemikhiqizo ehlukene. Ngale ndlela, ungagxila kakhulu kubhajethi yakho yokukhangisa emkhiqizweni noma isevisi ethile kuyilapho ukwenza kube lula ukuqhathanisa ukusebenza kwamagama angukhiye ahlukahlukene emkhankasweni wakho. Ngaphezu kwalokho, ungasebenzisa amagama angukhiye ahlukene ezigabeni ezahlukene zomkhiqizo. Futhi ungenza imikhankaso ehlukene ukuze ngamunye wabo agqamise isici esisodwa sebhizinisi lakho. Ungahlela umkhankaso ohlakaniphile ngokuchofoza igama lawo bese ukhetha izingqikithi zamagama angukhiye.