Isigaba: Ibhulogi

Izikhangiso ze-Google zingelinye lamasu okukhangisa asebenza kahle kakhulu, abanikelayo, schnelle Ergebnisse für Ihr Unternehmen zu erzielen. Ungathola amasu amaningana okuthengisa, ozokusiza, ukuze uthole imiphumela emihle, kodwa kwakuzothatha isikhathi, uze ubone eminye imiphumela. Nokho, i-Google AdWords iyindlela yokukhangisa enamandla kakhulu, lokho kukunikeza imiphumela esheshayo, evela ekhasini lokuqala lemiphumela yosesho lwe-Google. Ungathola i-ejensi yokukhangisa enolwazi, ukuqhuba imikhankaso yamasu, ukukusiza, ukufika phezulu. Lapho uqasha i-ejensi enolwazi futhi enekhono, kulula, ukusizakala ngomkhankaso wakho wokukhangisa. Lapho amakhasimende akho angakuthola, amathuba nawo anda, ukuthi inkampani yakho ifinyeleleke kakhudlwana.

Vorteile von Google Ads-Kampagnen

Schneller als SEO

Google-Anzeigen sind schneller als SEO-Dienste, kodwa womabili amasu asiza ekukhiqizeni ithrafikhi nemikhondo. Umkhankaso wezikhangiso ze-Google olungiselelwe kahle usebenza ngokushesha, ukuze uthole isikhundla esiphezulu ku-SERP. Ngezikhangiso ze-Google, ungagxila kumagama angukhiye amaningi ngesikhathi esisodwa futhi uvule umkhankaso noma kunini- bese ucisha. Nge-AdWords maningi amathuba, ukwandisa ithrafikhi, futhi njengoba umsamo usobala, uyabona, kwenzekani ezikhangisweni zakho.

Verbesserte Markenbekanntheit

Google-Anzeigen helfen bei der Verbesserung des Verkehrs, zokuchofoza nezinga lokuguqulwa, okuwusizo kakhulu, ukuze wazise abantu ngomkhiqizo wakho. I-SEO ichaza izinga lakho lokusesha ngokusekelwe ekusesheni nasezinguqukweni.

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Ihre Google Ads-Agentur hilft Ihnen, Finyelela amakhasimende amaningi angaba khona nge-Gmail nge-Google AdWords. Lokhu kusebenza kubo bobabili abasebenzisi beselula nabedeskithophu. Izikhangiso ze-Gmail zizokusiza ngalokho, Beka izikhangiso zebhizinisi lakho futhi ufinyelele amakhasimende akho, ngisho noma unesabelomali esincane.

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Es ist sehr komplex, hlaziya imiphumela yokusebenza usebenzisa izindlela ezivamile zokukhangisa. Ukumaketha nokukhangisa kwendabuko kubiza kakhulu kune-Google AdWords futhi akwenzeki, ukukala ukusebenza. Izikhangiso ze-Google zikunikeza ukulawula phezu kwemikhuba yokukhangisa yebhizinisi lakho kanye nezindleko zezikhangiso. Ngakho ungabona i-ROI, ufanelwe, bala kalula.

amakhasimende, bayazi, abakudingayo nalokho abafuna ukukuzuza, kuzoba lula, qasha i-ejensi, ukwenza okudingekayo. Lapho uqasha ngempumelelo inkampani efanele, ungajabulela izinzuzo ezingenhla, ukuthi wonke umkhankaso wokukhangisa we-Google kufanele unikeze.

Ukukhangisa kwe-PPC kuyithuba elihle nelisheshayo, khuluma namakhasimende ngokuqondile, abafuna imikhiqizo namasevisi ku-inthanethi, ezifana nezakho. I-PPC ingelinye lamasu anenzuzo kakhulu, ukukusiza, Thola ukuhola nokuthengisa okwengeziwe. Kunephuzu elilodwa elibalulekile, ukukhumbula, kusho lokho, ukuthi abukho usayizi owodwa olingana konke kunoma iyiphi indlela yokumaketha, ifanele yonke imikhuba, futhi uma kukhona inkampani yokuthengisa yedijithali, lokho kukunikeza into efana nale, udinga ukuqhela kubo. Kunenqwaba yezinzuzo, lokho i-PPC okufanele ikunikeze, futhi ochwepheshe be-Google AdWords kuphela abangakutshela lokhu. Funda isihloko kuze kube sekupheleni, ukuqonda izinzuzo zokuqasha inkampani enolwazi.

Izinzuzo ze-ejensi yokuphatha ye-PPC

1. Uma uqasha i-ejensi yezikhangiso ye-Google, ungazitholi nje izinzuzo ze-PPC; Iqembu, ukuthi banayo, unolwazi futhi ku-SEO. Uma ubona ukwehla kwethrafikhi noma ukwehla kwezinga ku-Google, ungacela usizo ejensi. Bazokusiza, ukufinyelela amazinga aphezulu futhi nge-SEO.

2. Akukho kungabaza, ukuthi izinkampani ze-PPC nazo zizoba nolwazi ku-SEO futhi ziqaphele izitayela zakamuva embonini. lokhu kusho, ukuthi ukwazi ukufinyelela amakhono engeziwe, uma uqasha i-ejensi.

3. Wonke umnikazi webhizinisi ufuna ukuthola i-ROI ephezulu yebhizinisi labo; Kodwa-ke, lokhu kungase kungabi lula ukufeza ngethimba lezentengiso langaphakathi. Kungaba lula, ukuphumela ngaphandle ejensi ye-PPC, njengoba benza lokhu unyaka wonke, ukuze wazi, okuzobe kusekela. Ungathola imiphumela emihle ejensi, kwazise uyazi, ungayenza kanjani imikhankaso yezikhangiso ze-google, uyayenza, ziqashwe futhi ziphathwe.

4. Ochwepheshe be-PPC bazokusiza, Phatha isikhathi sakho kahle. Njenge-SEO, imikhankaso yezikhangiso nayo ithatha isikhathi, ukuze ubuyekeze amagama angukhiye nezikhangiso zakho. Uma ungazilolongi ukuphatha isikhathi ngendlela efanele, akunakwenzeka, ukusebenza ngendlela efanele. Ngakho-ke kubalulekile, eya PPC- noma uqashe i-SEO agency ukuphatha imikhankaso yakho. Uma une-ejensi ye-PPC eceleni kwakho, akufanele ukhathazeke.

5. Ama-ejensi okukhangisa awalokothi akukhokhise imali eningi ngokuletha umkhankaso wokukhangisa ohamba phambili. Amanani ancike kukho, okudingwa yibhizinisi lakho ngempela.

Uma unebhizinisi elincane, ungatshala imali eningi, ukukhangisa ibhizinisi lakho. Izindaba ezinhle emhlabeni wedijithali, ukuthi awudingi ukuchitha isabelomali esikhulu, ukuze ibonakale ekhasini lokuqala le-Google. Ngaphandle kwebhajethi yakho, ungasebenzisa i-Google AdWords ukukhangisa ibhizinisi lakho ngisho nangesabelomali esincane. I-Google iyinjini yokusesha edume kakhulu namuhla. Uma unesabelomali esincane futhi ufuna ukuzuza okwengeziwe, ungenza umthelela omkhulu ngayo yonke imali oyichitha nge-Google Ads.

Nawa amathiphu okusebenzisa izikhangiso kubhajethi

1. Sula Umgomo - Ngaphambi kokunquma ngezinhloso zakho zokuguqula, udinga ukuqaphela isithombe esikhulu. Udinga ukukhomba ibhizinisi kanye nemigomo yokukhangisa. Uma usuziqonde ngokucacile lezi zinto, ungachaza uhlelo lwakho lokusebenza. Ngokuhlela okuhlakaniphile kwezikhangiso ze-Google, ungakwazi ukufinyelela iqembu lakho oqondisile ngesabelomali esingesincane kakhulu noma esingesikhulu kakhulu.

2. Thola Umphumela Wekhwalithi Enhle - Indlela Engcono Kakhulu, ukuqinisekisa, ukuthi isabelomali sakho sesikhangiso sisebenza kahle kakhulu, iqukethe, dala izikhangiso ezisezingeni eliphezulu. I-Google ihlaziya izingxenye zezikhangiso ezifana namagama angukhiye, Imali yokubhida kanye namakhasi okubikezela, bese unikeza Umphumela Wekhwalithi. Ikhwalithi engcono kakhulu, kwenza i-Ad Rank yakho ibe ngcono futhi iba ngcono namathuba akho okuguqulwa.

3. Ikhasi lokubikezela elilungiselelwe – Inhloso enkulu yezikhangiso ze-Google lapha akukhona lokho, ukubhala isikhangiso, ukuze uchofozwe othile, kodwa kuyinto, use, uma umsebenzisi echofoza, ingaqondiswa kabusha ekhasini, ekhombisa ulwazi olufunayo noma umkhiqizo. Ukulungiselelwa kwekhasi lokufika kuletha amathuba okuguqulwa okuphezulu.

4. Sebenzisa izandiso - Ungasebenzisa izandiso ezitholakalayo usebenzisa Ideshibhodi Yezikhangiso ze-Google, ukwenza izethameli zibe lula. Ungakwazi ukwengeza izandiso ezifana nesandiso se-sitelink, isandiso sesayithi, isandiso sekholi, Sebenzisa isandiso esengeziwe ngolwazi olwengeziwe nokunye okuningi.

5. Ukuqapha nokuhlaziya njalo – Ibalulekile, Ukubheka izikhangiso zakho ze-Google nokulinganisa yonke into, lokho osekuzuzile, ukukhomba amaphethini nokuziphatha komsebenzisi. Lokhu kuzokusiza uqonde, kungani kungenzeka ukuthi i-CTR yakho ishintshile.

Uma uphatha umkhankaso wakho Wezikhangiso ze-Google ngendlela efanele, thatha zonke izinyathelo futhi ulandele izitayela, ungakwazi ukukala ukuguqulwa kwebhizinisi lakho.

I-Google AdWords Performance Planner isanda kuthola izibuyekezo ezine ezinkulu, ukusiza abasebenzisi ukuhlela imikhankaso eminingi yokukhangisa nezinye izinto. Umhleli wokusebenza uklanyelwe ukwenza lula inqubo yokudala imikhankaso yamasu, ukuqondisisa, ukuthi izinguquko ezithile zingathinta kanjani ukusebenza kukonke komkhankaso. Ungasebenzisa leli thuluzi ukulandelela amamethrikhi ahlukahlukene njengokuguqulwa, Hlaziya ukuchofoza kanye namanani okuguqulwa azo zonke izinhlobo zemikhankaso yokukhangisa (okuhlanganisa izikhangiso zosesho, bonisa izikhangiso, Ukuthenga, Bonisa imikhankaso nemikhankaso yendawo).

I-Google Ads Performance Planner iyithuluzi elinamandla elikusiza ukuthi udale izinhlelo zakho zokusebenzisa imali yesikhangiso futhi uqonde ukuthi izinguquko kule mikhankaso zizowathinta kanjani amamethrikhi abalulekile kanye nokusebenza komkhankaso kukonke.. Ithuluzi lizokusiza ukuthi ubikezele futhi ukhombe ibhajethi yakho yesikhangiso kuyilapho uthuthukisa i-ROI yakho oyilindele. Udinga ukusebenzisa ithuluzi lokuhlela ukusebenza njengoba lizokusiza ukuthi uthole iziphakamiso ezenziwe kusetshenziswa ubuchwepheshe obuthuthukisiwe njengokufunda komshini. Ukusebenzisa Ithuluzi Lokuhlelwa Kokusebenza lezikhangiso zakho ze-Google kungase kusebenzise amathuba futhi kunqume inani elifanele ongalisebenzisa emalini oyisebenzisayo ngokusekelwe kubhajethi yakho kanye nemigomo echazwe emkhankasweni wakho..

Yini eyengezwe kulolu hlelo lokusebenza?

1. Imikhankaso, ngaphambilini kumenyezelwe ukuthi awufaneleki, manje ingafakwa kuhlelo lwakho nokusebenza komlando noma nezibikezelo ezenziwa ngesandla ze-akhawunti yakho. Le mikhankaso ingasuswa, okusalungiswa noma imikhankaso enesikhathi esingaphansi 10 izinsuku zokuhweba.

2. I-Google yethula izincomo kukholamu entsha, eyaziwa ngokuthi "Izichibiyelo Ezihlongozwayo"..

3. Ungasebenzisa izinga lengxoxo yangaphambilini ngesikhathi esithile, ukuphenya, ongakulindela ngosuku, oyisebenzisayo ohlelweni lwakho oluchaziwe lokukhangisa.

4. Lokhu kuzokusiza, Bona umthelela wezinguquko emikhankasweni yakho yokukhangisa kanye namamethrikhi angukhiye asebenzayo.

Leli bekungelinye lamathuluzi ahlukahlukene atholakalayo wokuthuthukisa umkhankaso wakho wokukhangisa, eduze nenkundla yokukhangisa edume kakhulu, z. B. Izikhangiso ze-Google, thola ukuthengisa okwengeziwe kwebhizinisi lakho. Kuyakusiza, yenza izinqumo ezinolwazi futhi uphathe isabelomali sakho ngendlela efanele, ukufeza umphumela oyifunayo. Lapho ufuna ukwenza imali eningi ngezindleko eziphansi, udinga ukutshala imali ku-Google AdWords, kodwa ngosizo lochwepheshe, ongakweseka endleleni efanele yokwenza.

Ukuqalisa umkhankaso wokukhangisa we-PPC nge-Google AdWords kubaluleke kakhulu ebhizinisini eliku-inthanethi, njengoba i-Google ithola iningi lethrafikhi eku-inthanethi futhi ishayela ukuchofoza okungaba khona ezikhangisweni zakho. akunandaba, noma ngabe ujwayelene nokumaketha kwe-PPC noma usuvele usebenzisa i-PPC ukumaketha inkampani yakho, ulapha. Izinjini zokusesha zisekela abanikazi bamabhizinisi nabakhangisi, okukhulu, dala imikhankaso eqondiwe yokukhokha ngokuchofoza ngakunye, ngokucela inani elifanele, ukuze uthole ukuchofoza okwengeziwe kwezikhangiso. Lapho izikhangiso zebhizinisi lakho namakhasi okubikezela aphumela ekubeni azuzise futhi azuzise, I-Google ikukhokhisa izindleko eziphansi ngokuqhathaniswa ngokuchofoza ngakunye, okuletha inzuzo ephezulu ebhizinisini lakho. Uma ufuna ukusebenzisa i-PPC, kubalulekile ukuqonda, indlela yokwenza kahle. Khokha ngokuchofoza okunye kungenzeka, sebenzisa ukukhangisa kwenjini yokusesha, ukuheha ukuchofoza kuwebhusayithi yakho, esikhundleni "sokuzuza" ngokuchofoza okuphilayo.

Uma umkhankaso wakho we-AdWords uklanywe kahle futhi usebenza kalula, le mali ayinalutho, njengoba ukuvakashela izethameli eziqondiwe kusho okuningi ebhizinisini lakho kunalokho, lokho okukhokhelayo. Lena inketho eshibhile, ukuze uthole umkhondo osheshayo nokuthengisa, uma uwadinga. Ungayimisa isikhashana noma uyivale, noma inini uma ufuna. Inalesi sici esingabizi, okuyinto ebaluleke ngokukhethekile, ukuzuza izinhliziyo zamakhasimende akho. Ukukhangisa kufanelekile ezinhlobonhlobo zamabhizinisi nezimboni. I-Google Ads iyingxenye ebalulekile yesabelomali sakho sokumaketha esiqhutshwa yimali engenayo. I-PPC ingasetshenziswa nasezinkundleni zokuxhumana ezifana ne-Facebook, I-Instagram, I-LinkedIn njll. kwenziwe. Inkampani ngayinye ikhethekile ngezidingo ezahlukene. Ungazuza kumkhankaso wokukhangisa wezinjini zokusesha ezehlukene. Ungathola izinzuzo eziningi ezikhangisweni zenkundla yezokuxhumana, noma inhlanganisela yakho kokubili ingakunikeza imiphumela engcono kakhulu.

I-ejensi ye-PPC enolwazi ingakusiza wenze isu. Uma usuvele utshale imali ekuqhubeni umkhankaso wokukhangisa we-PPC, bangakwazi ukwenza ukubuyekezwa okuphelele futhi bakhombe amathuba enqubekela phambili. Bangaveza izintuba kumkhankaso we-PPC, lapho kungenzeka ukuthi umosha imali kanye namandla angasetshenziswa, abakufanele, okumele ilandelwe. I-ejensi yethu ye-Google AdWords iyakusekela, Nyusa ibhizinisi lakho ngokukhangisa okuhlosiwe kwe-PPC. I-ejensi ye-SEM ingasebenza nenkampani yakho, ukwandisa imbuyiselo ephezulu ekutshalweni kwezimali zokukhangisa kwakho kwe-PPC futhi usethe ukulandelela okungcono nokubika ngewebhusayithi yakho futhi unikeze ukuhlolwa kwedatha eqoqiwe., ukunikeza izincomo zempumelelo eqhubekayo. Uma wena noma i-ejensi yakho nifuna ukuya phambili ngokukhangisa kwe-PPC, i-ejensi yethu ye-PPC ingakusiza ngalokho, Cabangela imigomo yebhizinisi lakho bese udala umkhankaso wokukhangisa ku-inthanethi onemininingwane.

inkampani, ezikhona noma ezikhona ku-inthanethi, uma bephethe iwebhusayithi, yazi amandla nomthelela we-Google ku-inthanethi. Kubantu abaningi, i-Google ifana ne-inthanethi. I-Google AdWords, umkhiqizo ohlinzekwa yi-Google, inesikhundla esiqinile ekuheheni ithrafikhi yekhwalithi ngakho-ke ingakhuphula ukuthengisa. I-AdWords inikeza amabhizinisi ithuba elifanelekile, ukuvela emakhasini wemiphumela yenjini yokusesha, yingakho izinkampani eziningi zicabanga ngakho, shintshela ku-AdWords. Uma usebenzela ibhizinisi, esebenza ngokukhethekile kumkhiqizo noma isevisi ethile ye-niche, bangabantu, okumele ubonakale ngakho, amakhasimende angaba khona kuphela, ukuthi inkampani yakho ingasebenza. Izikhangiso ze-Google kanye ne-SEO zingamasu amabili asebenza ngempumelelo enjini yokusesha amabhizinisi aku-inthanethi, abanamandla, ukukhiqiza imikhondo eyengeziwe kanye nethrafikhi. I-SEO njengomthombo wethrafikhi wemvelo inikeza imiphumela yesikhathi eside, kuyilapho i-AdWords iletha imiphumela esheshayo.

Uma ukhetha i-ejensi ye-Google AdWords, unalo yini ithuba, bheka amanye amasu ebhizinisi lakho, okungenzeka ukuthi izimbangi zakho zingakwazi ukufinyelela kukho. I-ejensi inabasebenzi abanolwazi nokuqeqeshwa emikhakheni eyahlukene, futhi uyakwazi ukufinyelela amasu amaningi futhi ungasebenzisa ulwazi lwabo enkampanini yakho. Uma uqhuba isikhangiso se-Google ngokwakho, kungase kudingeke ubhekane nezinkinga eziningana, z. Uma unemali ku-PPC- noma tshala ezikhangisweni ze-Google, ungathanda ukusebenza nomuntu?, lokho kuletha imiphumela, ngoba ufuna ukuthola i-bang best for buck yakho, oyisebenzisayo.

Kungakhathaliseki uhlobo nosayizi wenkampani, konke kumayelana nalokho, ukukhiqiza ukuthengisa okwengeziwe. Uma umkhankaso wakho we-Google AdWords usebenza ngale ndlela, Ukuze ufinyelele umgomo wakho, ukuya ku-inthanethi, ungagxila kwezinye izinto ezibalulekile, ukuthi ibhizinisi lakho lingafinyelela futhi lidlule okulindele. Into engcono kakhulu ngokusebenzisana ne-Google Ads, ukuthi ungakwazi ukumisa okwesikhashana noma uqhube imikhankaso yakho ngokuthanda kwakho. I-Google AdWords iyinkundla, okuhloswe ngakho, ukukutshela, yini ngempela eyenzekayo ngomkhankaso wakho wokukhangisa. Nge-AdWords unokulawula okuphelele kokuzenzakalela komkhankaso wakho futhi wazi konke okushiwo yi-ifs kanye ne-buts ngawo. Unerekhodi lenombolo yokuchofoza nemikhondo, kuzuzwe ngesikhangiso sakho. Lapho unochwepheshe eceleni kwakho, obeka iso kumathrendi nezinguquko emkhankasweni wakho, asikho isidingo sokukhathazeka mayelana nokusetshenziswa komkhankaso okungajwayelekile noma okungafanele.

Ukukhangisa kwe-PPC kuyindlela enhle, ukubhekana neqembu lakho eliqondiwe ngale ndlela, ukuthi ungaletha ithrafikhi yekhwalithi kuwebhusayithi yakho. Nakuba kubalulekile, thola ithrafikhi yangempela, kungenzeka, ukuthi ibhizinisi lakho lidinga usizo, ukufika phezulu. Yilapho i-ejensi yezikhangiso ze-Google ingena khona. I-Google AdWords isu elidume kakhulu, okuyinto engabizi, njengoba ukhokha kuphela, lapho umuntu echofoza kuso. Uma usulungile, ukuqaphela imiphumela emihle, ungenza kube lula ukuqalisa!

I-Google Advertising ingenye yezindlela ezisebenzayo, Finyelela amakhasimende okungenzeka ku-inthanethi futhi uwenze abe nentshisekelo emikhiqizweni noma kumasevisi, ojwayele ukuthengisa. Nokho, ukusetha kungase kukhathaze futhi ukuqapha umkhankaso wakho kungathatha isikhathi eside. Ochwepheshe bethu bezikhangiso ze-Google bangakusiza ngalokho, susa lesi sithiyo futhi ufeze izinjongo zebhizinisi lakho. Kusukela ocwaningweni nasekuhlaziyweni kuya ekuthuthukiseni izikhangiso, sinikezela ngezinsizakalo ezahlukahlukene zokukhangisa futhi sinomlando wokukusiza ufinyelele izinjongo zebhizinisi lakho futhi sikusize uphumelele ku-inthanethi.. Siyisikhungo esihlukile se-Google AdWords, ufanelekele izinkampani zokukhangisa zeminyaka yedijithali. Ochwepheshe bethu be-AdWords bagxila kudatha futhi bathathe indlela yesayensi, ukuze uqalise umkhankaso we-Google AdWords. Nathi siyazi, ukuthi ukukhangisa okukhokhelwayo kudinga inhlanganisela efanele yolwazi lobuchwepheshe mayelana nezinjini zokusesha kanye nokukhangisa ngokuchofoza okukodwa.

Asifani nanoma iyiphi enye i-ejensi evamile yokukhangisa ye-Google AdWords embonini. Sinokuqonda okujulile ngalokhu, yini ethrendayo emkhankasweni wanamuhla wokukhangisa okhokhelwayo, futhi uyazi, singayithola kanjani imiphumela emihle kumakhasimende ethu. Sisebenza ngakho, ukugcwalisa lokho, esikushoyo, futhi sihlale siqinisa ulwazi namakhono ethu ngocwaningo nokufunda amasu angcono kakhulu okumisa imikhankaso ye-Google AdWords, lokho kungaletha imiphumela emihle ebhizinisini lakho eliku-inthanethi. Sicabangela izidingo zebhizinisi lakho, ngaphambi kokuthi sithuthukise isu lokumaketha elenziwe ngokwezifiso, lokho kufanelana nemigomo yakho kanye nezethameli zakho. Ukuthi ikulethela ukuthuthukiswa kwethrafikhi eqondiwe, Iheha abaphambili abaningi noma ithuthukisa ukubonakala kwakho ku-inthanethi, sihlale sifuna ukuzuza imiphumela yesikhathi eside. Siyazi, ukuthi kunokuncintisana okuqinile emhlabeni we-inthanethi, nokho, Izinsizakalo zethu ze-PPC zibandakanya ucwaningo nokuhlaziya okufanele, ukwandisa imiphumela kanye nokulawula imakethe. Njengesikhungo Sezikhangiso ze-Google, singakusiza ngalokho, ukufeza umgomo wakho. Lapho ufuna ukuthola imiphumela esheshayo emizamweni yokumaketha ku-inthanethi, I-PPC isu elihle kakhulu, ungacabanga.

I-PPC ingenye yokukhangisa ekhethwa kakhulu enkathini yedijithali yanamuhla, okunganika ibhizinisi lakho umfutho omkhulu. Uma utshala imali kumkhankaso we-PPC ngaphandle kokuhlela kahle, lokhu kungaholela enhlekeleleni enkulu. Ngisho nokukhangisa okukhulu nokuhlangenwe nakho- futhi nabathengisi ngezinye izikhathi benza amaphutha, okuholela ekubhuntsheni komkhankaso. Ngisho ne-akhawunti ye-AdWords, obusebenza naye isikhathi eside, angenza amaphutha ngisho namathuba abalulekile.

Schlüsselbereiche zur Verbesserung der PPC-Kampagnenleistung

Leistung nach Standort – Man unterschätzt oft, kodwa kuyindlela ephephile, ukuhlukanisa ukusebenza kahle ngokweqembu eliqondiwe, ukuqondisisa, lapho amakhasimende akho amanje kanye nalawo okungenzeka atholakala khona. Cishe uzoba nemithethonqubo yezifunda ezahlukahlukene, Amadolobhakazi nezifunda ziyaqaphela. Lokhu kuzobukeka kucace kakhulu, lapho sibona, ukuthi izibalo zabantu ziyahlukahluka kusuka iphuzu nephuzu. Umehluko oqinile wokusebenza ngendawo uphakamisa ukuhlukaniswa kwemikhankaso nokuqondisisa kwayo, ukuze ukwazi ukukhomba futhi wenze ngokwezifiso izikhangiso futhi ukopishe isikhangiso ngokufanele.

Ukusebenza Ngedivayisi - Kungakhathaleki ukuxhumana okwandayo phakathi kwamapulatifomu ahlukene nolwazi lwedivayisi, ukuziphatha komsebenzisi kuhluke ngokuphawulekayo. Akukhona nje ngosayizi wesikrini noma ukulungiswa, kodwa nangomongo kanye nezizathu, kungani sisebenzisa idivayisi.

Ukusebenza ngenethiwekhi - Singaqhudelana ngekhwalithi yemibono nokuchofoza okuvela kwamanye amawebhusayithi. Lokhu kudala inani elincane lethrafikhi, okushoyo, ukuthi ukusetshenziswa kwezikhangiso kungaba yinto encane ngempela.

Ukusebenza Kwezethameli - Sibona imiphumela yosesho, ukuthola inani elikhulu lethrafikhi kumakhasimende amanje, ezisetshenziswa izinjini zokusesha, um zu einer Website zu “navigieren”, ukusebenzisa i-akhawunti yabo ye-AdWords. Lokhu kuchofoza kungakwazi, uma ucabanga kanjalo, ukuthi akukho sinyathelo esifanele esithathiwe, Imbangela izindleko, uma zivela ezikhangisweni ze-PPC.

Ukulandelela Ukuguqulwa - Kubaluleke kakhulu, qinisekisa, ukuthi silandelela kahle futhi ngesikhathi esifanayo siqinisekisa ukuguqulwa okwenziwe, ukuthi siphishekela imigomo efanele ngendlela efanele. Yonke into kufanele ikalwe ekukhangiseni kwedijithali, futhi abakhangisi badinga ukuziphendulela ngokusebenza komkhankaso wabo wokukhangisa ohlosiwe.. Ukulandelela ukuguqulwa kufanele kube phambili ekuhleleni, ekusebenziseni nasekuthengeni.

Kulula ukulahleka ku-puzzle yezinombolo, ikakhulukazi uma ubamba iqhaza emikhankasweni eminingi yokukhangisa, amaqembu ezikhangiso, Izikhangiso kanye nesethi yamagama angukhiye kufanele asebenze. Ngakho qala ngalokho, lapho ungenza khona umthelela osheshayo. Sesha imikhankaso nemigomo, okuyizinto ezinesibopho sokusebenzisa okuningi kwezikhangiso.

Wonke amabhizinisi aku-inthanethi namabhizinisi atshala imali ekukhangiseni, ukuthuthukisa ukuqwashisa ngomkhiqizo, okukwenza ube uphawu oludumile emhlabeni jikelele, nangokususa indlela evamile yokufaka uphawu kwenhlangano yebhizinisi lakho ekukhangiseni kwe-Google. Ukukhangisa kwe-Google, eyaziwa nangokuthi Izikhangiso ze-Google, ngokusekelwe ekukhetheni kwakho umkhankaso we-PPC (Khokha Ngokuchofoza ngakunye) nokuthi bakuphi. Izikhangiso ze-Google zingaqondwa njengokukhangisa ku-inthanethi, lokho kuhloswe uku, ukuheha abangaba amakhasimende. Kusho ukuthi, ukuthi amakhasimende anentshisekelo kuphela aqondiswe kuwebhusayithi yakho ngale nkundla Yezikhangiso ze-Google. Izikhangiso ze-Google bezilokhu zinikeza izinzuzo ezinkulu kumabhizinisi amaningi, kungakhathaliseki ukuthi umkhiqizo noma isevisi, Izikhangiso ze-Google bezilokhu zisetshenziswa.

1. Kuzokusiza, njalo ukukala ukusebenza kwakho.

2. Ungakwazi ukuhlaziya izimbangi zakho embonini.

3. I-Google AdWords isebenza ngokushesha kune-SEO.

4. Unethuba, nquma isabelomali sakho, kungaba nkulu noma kuncane.

Kungani izikhangiso zakho ze-Google zenqatshwa?

1. Leli cishe elinye lamaphutha ajwayelekile enziwa, lokho kuholela ku, ukuthi izikhangiso zakho ze-Google ngeke zigunyazwe. Ngeke ujeziswe, njengoba i-Google AdWords iwaqonda kahle amaphutha. Ngakho kuhlale kuyisinqumo esihle, hlola kabili ngaphambi kokushicilela isikhangiso sakho, okudinga ukuthi uqinisekise isihloko nencazelo yezikhangiso zakho ze-Google, ukuqinisekisa, ukuthi bahlangabezana nazo zonke izindinganiso ezibekwe i-Google.

2. Ngokwezinqubomgomo zezikhangiso ze-Google, ukuzwela kwecala kuthathwa njengendaba, lokho kuholela kukho, ukuthi izikhangiso zakho ze-Google zizonqatshwa. Akukho lutho olungalungile ngalokho, sebenzisa amagama anosonhlamvukazi, ukufeza ukubukeka okukhangayo, kodwa kunemibandela ethile, isethwe i-Google ukuze isetshenziswe ngosonhlamvukazi, okumele ulandele.

3. Noma iyiphi i-URL engalungile ingaba omunye wemiphumela eyinhloko, uma izikhangiso zakho ze-Google zinqatshiwe. Ungakwazi ukulungisa kalula lawa maphutha, ngokubheka ama-URL enkampani yakho. I-imeyili yakho yokwenqaba ikubonisa isizinda, isikhangiso sakho sixhumanisa phakathi nokubuyekezwa.

4. I-Google ifuna, ukuthi izikhangiso zikhonjiswa ezinjinini zokusesha, ezibalulekile nezibalulekile, futhi izikhangiso kufanele zicace ngokufanelekile kumakhasimende, ibe wusizo futhi ibe nolwazi.

Akukho ukungaqiniseki, ukuthi ukudala izikhangiso ku-Google kuyacindezela, kodwa uma i-google ingavumeli izikhangiso zakho, lokhu kungase kwesabe ngesikhathi esifanayo, njengoba imibandela eyahlukene isethwa i-Google. Akukhona nje ukusetha Izikhangiso ze-Google, kodwa futhi ukulandelela nokuhlinzeka ngemibiko evamile kanye nezibalo zezikhangiso zakho.

Kulesi sikhathi esithuthuke kakhulu kanye nenkundla yezikhangiso ze-Google evuselelwe njalo, kungenzeka impela, ukuthi imali imoshwa ngokuchofoza, lokho akukuletheli noma yikuphi ukuthengisa. Ithimba lethu elivela ku-Google AdWords- kanye nochwepheshe bezentengiso benza kahle kakhulu ekwakheni imikhankaso yezikhangiso ze-Google ezigxilile, okwenza ngcono i-ROI yakho futhi ugcine i-ROAS enhle. Wenn Sie ein extremistischer Fan der Google Ads-Kampagne sind, njalo bheka inzuzo, ongayisebenzisa ukuze uthuthukise izinzuzo zakho. Inketho ebaluleke kakhulu, khulisa i-ROI yomkhankaso wakho, isalokhu ikhona, thuthukisa Umphumela Wekhwalithi Yegama elingukhiye, Nokho, impumelelo yakho ku-Google Ads incike ngokuphelele kukho, uma uqoqe zonke izingxenye ezifanele kuqala, ukuze uzizuzele impumelelo enkulu. .

Uma igama elingukhiye lakho eliqondiwe lihlinzeka ngedatha yokusebenza ebalulekile, lokho kwenza kube lula ukubikezela ukusebenza kwesikhathi esizayo, i-automation iphenduka inqubo elula, ngoba i-algorithm ye-Google inolwazi oluningi, ukubeka amabhidi aphezulu e-ROI. Izinto zingaba nzima kakhulu, uma igama lakho elingukhiye lingenayo idatha. Lona umgomo omkhulu wanoma yimuphi umkhankaso wezikhangiso, imikhondo yakho- kanye nokwenyusa izinga lokuguqulwa futhi ngaleyo ndlela kuqinisekiswe, ukuthi uthole inzuzo enhle ekutshalweni kwezimali. Nokho, kulula ukukusho kunokukwenza.

Amagama angukhiye angalungile amagama okusesha nemisho, ongayisebenzisa emkhankasweni wakho wesikhangiso, ukuhlunga ithrafikhi engasho lutho. Ngokungeza le mishwana njengamagama angukhiye aphikisayo, i-Google izoyeka ukunikeza isikhangiso sakho, uma abasebenzisi besebenzisa lolu sesho. Lokhu kuzoqinisekisa, Isikhangiso sakho sizovela ukuze uthole ukusesha okuhlobene kakhulu. Ukuqondisa izithakazelo zezethameli kudumile futhi kuyasebenza, njengoba ikuvumela ukuthi ulethe okuqukethwe okuhlosiwe, eziqondiswe kukho, lokho abantu abakufuna ngenkuthalo.

Ungathola imininingwane kudatha yekhasimende bese uhlukanisa izethameli zakho zibe ngamaqembu amancane ngokusekelwe kuzintshisekelo zazo. Abantu basabela ngokushesha kokuqukethwe, ezibonakala zihambisana ngqo nezidingo zabo. Ngakho-ke, leli su lingathola ukuchofoza okuningi, okungaholela ekwenyukeni okuphawulekayo kwamazinga okuguqulwa. Ungakwazi ukwandisa i-ROI ngezandiso zezikhangiso ze-Google. Uma uvule izandiso zesikhangiso, isikhangiso sakho sizovela nezici ezengeziwe, ukuze zikhange kakhulu kubabukeli. Uma ufuna ukuphumelela ngokukhangisa okukhokhelwayo, awukwazi ukuchaza umkhankaso wakho. Ibalulekile, hlola amasu amasha ngamasu ahlukene, uze uthole isixazululo esifanele, efanele inkampani yakho.