Month: Meyi 2022

I-Google AdWords ingelinye lamathuluzi asebenzayo abakhangisi nabamakethi abaku-inthanethi, eziletha imiphumela esheshayo, okulula ukuqala ngakho, kodwa kunzima ukushaya. Ngenkathi usaqala ngemikhankaso ye-Google AdWords ngendlela efanele, awuqiniseki neze, noma ngabe imikhankaso yakho yenza okusemandleni ayo futhi iletha izinga eliphezulu lokuguqulwa ngezindleko eziphansi kakhulu ezingakhona. Ngaphezu kwalokho, kubalulekile ukwazi, ukuthi izimbangi zakho zizosebenzisa amathiphu namasu afanayo we-Google AdWords. Uma ufuna ukwedlula izimbangi zakho, udinga ukubheka okunye, qhamuka nento ekhethekile.

Amathiphu namacebo athuthukile we-Google AdWords

• Angeke kufihlwe, ukuthi i-Google igcine idatha eningi cishe kuwo wonke umuntu emhlabeni jikelele. uyaqonda, okukhethayo; uyazi, okufunayo; uyazi, lokho okuchofozayo.

• I-Google inolwazi oluningi, ukuze uyinikeze abakhangisi abaku-inthanethi, okusho ukuthi ____________ kusho, ukuthi ungumkhangisi we-inthanethi futhi ungasebenzisa ulwazi lwakho, ukuyisa imikhankaso yakho yokukhangisa ezingeni elilandelayo. I-Google ikhomba leli qembu eliqondiwe ngokusekelwe ekuziphatheni kwabo ku-inthanethi.

• Uma kukhulunywa ngezitolo ze-e-commerce, abahlinzeka ngemikhiqizo eminingi, qhuba umkhankaso wokumaketha, ekugcineni enikeza izikhangiso, ngaphandle kokwazi umkhiqizo oqondile wesivakashi, lokho kuza kuwebhusayithi yakho. Ungasebenzisa i-Google AdWords ukumaketha umkhiqizo wakho ngokufanele. Ungakwazi ukuhlonza imikhiqizo, abantu abakufunayo, futhi unikeze ikhophi yesikhangiso efanele, ukuzuza imiphumela engcono kakhulu.

• Udala umkhankaso Wezikhangiso ze-Google, ukuze uhehe imikhondo eminingi yebhizinisi lakho eliku-inthanethi. Uyafuna, ukuthi izethameli zakho ziphendula izingcingo futhi zibuze ngomkhiqizo noma isevisi ethile, okunikezayo ukudayiswa. I-Google AdWords ingakusiza ngalokhu, uma ubheka izilungiselelo ezithuthukile zomkhankaso wakho.

• Nakuba ochwepheshe abaningi bokumaketha kwedijithali benaka kakhulu ukusebenza nemikhankaso yosesho, Imikhankaso Yenethiwekhi Yokubonisa ayivamile ukuba nesikhathi sanoma yini enye. Izinkampani zivame ukuziqala bese zingabanaki. Impela leli iphutha, ukuthi uqinisekise, ukuthi empeleni awukwenzi. Uma uyisebenzisa ngendlela efanele, Imikhankaso yenethiwekhi yokubonisa ingakusiza ngalokhu, ithrafikhi eyengeziwe, Thola ukuguqulwa okuningi nokuqwashisa ngebhrendi kunemikhankaso yenethiwekhi yosesho, ngokusekelwe ohlotsheni lwebhizinisi lakho, I-niche yakho kanye neqembu lakho eliqondiwe.

Wonke amabhizinisi aku-inthanethi ahlukile kwamanye, ngakho-ke wonke amaqhinga anamathuba, okungenzeka noma kungenzeki kuwe. Ngakho-ke, qiniseka, ukuthi uhlola futhi ubone wonke amathiphu namasu, yini esebenzela inkampani yakho kanye neqembu lakho eliqondiwe. Uma ufuna ukuzuza imiphumela engcono, ungakhohlwa, ukuze uxhumane nesikhungo sokukhangisa se-Google esinolwazi.

I-Google Ads iyinkundla ehamba phambili yokukhangisa ku-inthanethi, eyethulwa i-Google futhi lapho abakhangisi abanolwazi batshala khona imali, mayelana nezikhangiso ezibhalwe kahle, Izipesheli, Yethula izinhlu zemikhiqizo noma wabelane ngamavidiyo nabasebenzisi abaku-inthanethi. I-Google AdWords iyasiza ngalokhu, Beka izikhangiso zakho emiphumeleni yosesho ephezulu njengosesho lwe-Google. Uma usetha umkhankaso ochaziwe Wezikhangiso ze-Google, kungaba yizikhangiso zevidiyo, Bonisa- noma sesha izikhangiso, Umkhankaso wakho uzokwabelwa isabelomali sanyanga zonke esichaziwe. Ungakwazi ukuthuthukisa umkhankaso wakho wokukhangisa, ukukhomba izici ezithile zezibalo zabantu, Imisho yosesho eqondisiwe kanye namaqembu okuqondiwe, ezihambisana nebhizinisi lakho eliyingqayizivele, ngenkathi ubeka izidingo zakho zebhajethi zansuku zonke, ukuze uthuthukise umkhankaso wakho wokukhangisa ku-inthanethi.

Setha i-akhawunti yakho

Okokuqala, hlela imikhiqizo namasevisi akho ngezigaba. Imikhankaso iyisigaba esijwayelekile, kuyilapho i-AdWords ihloselwe kakhulu amabhizinisi.

Chaza ibhajethi yakho

Uma usebenzisa umkhankaso Wezikhangiso ze-Google, udinga ukuhlela ibhajethi yakho. Okokuqala chaza inani, ofuna ukukusebenzisa nsuku zonke, kanti eyesibili inani, ofuna ukulikhiphela igama elingukhiye, uma umsebenzisi elusesha, ukuze uchofoze isikhangiso sakho.

Khetha amagama akho angukhiye

Lapho ukhetha amagama akho angukhiye, cabangela inhloso yomsebenzisi, qinisekisa, ukuthi ufuna imibuzo yosesho, ezihambisana nokunikezwayo kwakho. Gwema amagama angukhiye ancintisana kakhulu futhi uqondise amagama angukhiye anomsila omude, njengoba bengafaka isandla kulokhu, khiqiza imikhondo eminingi.

Khetha izinhlobo zokufanisa amagama angukhiye

Okulandelayo, ukufanisa kwamagama angukhiye kukhonjwa kusukela ekukhethweni okune, ifaneleka kakhulu ngaphansi, Isilungisi sokufanisa esibanzi, ukufanisa iqembu lamagama nokumatanisa ncamashi. Kubalulekile emkhankasweni wakho Wezikhangiso ze-Google.

Dala ikhasi lokubikezela

Ungakhohlwa, Lungiselela ikhasi lakho lokubikezela, ukuqinisekisa, ukuthi wonke umsebenzisi, ochofoza isikhangiso sakho, inomthelela ekuguquleni ngendlela eyodwa noma enye.

Setha amadivayisi

Iningi lokuchofoza okukhokhelwayo ezikhangisweni zakho ngokuvamile kwenzeka kumadivayisi eselula. Ngakho-ke, asikho isidingo sokuthi ulungiselele izikhangiso zakho ze-Google kanjalo, ukuthi zivela kumadeskithophu noma kumalaptop, kodwa nakumadivayisi eselula.

Dala ikhophi yesikhangiso efanele

Izikhangiso zakho ze-Google kufanele zibhalwe kahle futhi zithuthukiswe, ngobizo oluphoqayo lwesenzo, ngemidiya efanele (Isithombe noma ividiyo) futhi uqinisekise, ukuthi umlayezo wakho udluliswa kahle kakhulu ezithamelini zakho, Qiniseka, ukuthi zidlulisa inani elithile , futhi inothile ngamagama angukhiye.

Xhuma ku-Google Analytics

I-Google Analytics iyakusiza, ukusebenza kwezikhangiso zakho nge-ROI, Izinga lokuguqulwa, Chofoza, Landelela izinga lokugxuma namanye amamethrikhi.

Hlola futhi uqaphe izikhangiso

Ungadlala izikhangiso eziningi ngesikhathi esisodwa futhi usethe ibhajethi ethile yesikhangiso bese udlala izikhangiso zokuhlola kuqala, ukucacisa umkhankaso wesikhangiso kanye nezithameli oziqondisayo.