Month: September 2021

Wonke amabhizinisi aku-inthanethi namabhizinisi atshala imali ekukhangiseni, ukuthuthukisa ukuqwashisa ngomkhiqizo, okukwenza ube uphawu oludumile emhlabeni jikelele, nangokususa indlela evamile yokufaka uphawu kwenhlangano yebhizinisi lakho ekukhangiseni kwe-Google. Ukukhangisa kwe-Google, eyaziwa nangokuthi Izikhangiso ze-Google, ngokusekelwe ekukhetheni kwakho umkhankaso we-PPC (Khokha Ngokuchofoza ngakunye) nokuthi bakuphi. Izikhangiso ze-Google zingaqondwa njengokukhangisa ku-inthanethi, lokho kuhloswe uku, ukuheha abangaba amakhasimende. Kusho ukuthi, ukuthi amakhasimende anentshisekelo kuphela aqondiswe kuwebhusayithi yakho ngale nkundla Yezikhangiso ze-Google. Izikhangiso ze-Google bezilokhu zinikeza izinzuzo ezinkulu kumabhizinisi amaningi, kungakhathaliseki ukuthi umkhiqizo noma isevisi, Izikhangiso ze-Google bezilokhu zisetshenziswa.

1. Kuzokusiza, njalo ukukala ukusebenza kwakho.

2. Ungakwazi ukuhlaziya izimbangi zakho embonini.

3. I-Google AdWords isebenza ngokushesha kune-SEO.

4. Unethuba, nquma isabelomali sakho, kungaba nkulu noma kuncane.

Kungani izikhangiso zakho ze-Google zenqatshwa?

1. Leli cishe elinye lamaphutha ajwayelekile enziwa, lokho kuholela ku, ukuthi izikhangiso zakho ze-Google ngeke zigunyazwe. Ngeke ujeziswe, njengoba i-Google AdWords iwaqonda kahle amaphutha. Ngakho kuhlale kuyisinqumo esihle, hlola kabili ngaphambi kokushicilela isikhangiso sakho, okudinga ukuthi uqinisekise isihloko nencazelo yezikhangiso zakho ze-Google, ukuqinisekisa, ukuthi bahlangabezana nazo zonke izindinganiso ezibekwe i-Google.

2. Ngokwezinqubomgomo zezikhangiso ze-Google, ukuzwela kwecala kuthathwa njengendaba, lokho kuholela kukho, ukuthi izikhangiso zakho ze-Google zizonqatshwa. Akukho lutho olungalungile ngalokho, sebenzisa amagama anosonhlamvukazi, ukufeza ukubukeka okukhangayo, kodwa kunemibandela ethile, isethwe i-Google ukuze isetshenziswe ngosonhlamvukazi, okumele ulandele.

3. Noma iyiphi i-URL engalungile ingaba omunye wemiphumela eyinhloko, uma izikhangiso zakho ze-Google zinqatshiwe. Ungakwazi ukulungisa kalula lawa maphutha, ngokubheka ama-URL enkampani yakho. I-imeyili yakho yokwenqaba ikubonisa isizinda, isikhangiso sakho sixhumanisa phakathi nokubuyekezwa.

4. I-Google ifuna, ukuthi izikhangiso zikhonjiswa ezinjinini zokusesha, ezibalulekile nezibalulekile, futhi izikhangiso kufanele zicace ngokufanelekile kumakhasimende, ibe wusizo futhi ibe nolwazi.

Akukho ukungaqiniseki, ukuthi ukudala izikhangiso ku-Google kuyacindezela, kodwa uma i-google ingavumeli izikhangiso zakho, lokhu kungase kwesabe ngesikhathi esifanayo, njengoba imibandela eyahlukene isethwa i-Google. Akukhona nje ukusetha Izikhangiso ze-Google, kodwa futhi ukulandelela nokuhlinzeka ngemibiko evamile kanye nezibalo zezikhangiso zakho.

Kulesi sikhathi esithuthuke kakhulu kanye nenkundla yezikhangiso ze-Google evuselelwe njalo, kungenzeka impela, ukuthi imali imoshwa ngokuchofoza, lokho akukuletheli noma yikuphi ukuthengisa. Ithimba lethu elivela ku-Google AdWords- kanye nochwepheshe bezentengiso benza kahle kakhulu ekwakheni imikhankaso yezikhangiso ze-Google ezigxilile, okwenza ngcono i-ROI yakho futhi ugcine i-ROAS enhle. Wenn Sie ein extremistischer Fan der Google Ads-Kampagne sind, njalo bheka inzuzo, ongayisebenzisa ukuze uthuthukise izinzuzo zakho. Inketho ebaluleke kakhulu, khulisa i-ROI yomkhankaso wakho, isalokhu ikhona, thuthukisa Umphumela Wekhwalithi Yegama elingukhiye, Nokho, impumelelo yakho ku-Google Ads incike ngokuphelele kukho, uma uqoqe zonke izingxenye ezifanele kuqala, ukuze uzizuzele impumelelo enkulu. .

Uma igama elingukhiye lakho eliqondiwe lihlinzeka ngedatha yokusebenza ebalulekile, lokho kwenza kube lula ukubikezela ukusebenza kwesikhathi esizayo, i-automation iphenduka inqubo elula, ngoba i-algorithm ye-Google inolwazi oluningi, ukubeka amabhidi aphezulu e-ROI. Izinto zingaba nzima kakhulu, uma igama lakho elingukhiye lingenayo idatha. Lona umgomo omkhulu wanoma yimuphi umkhankaso wezikhangiso, imikhondo yakho- kanye nokwenyusa izinga lokuguqulwa futhi ngaleyo ndlela kuqinisekiswe, ukuthi uthole inzuzo enhle ekutshalweni kwezimali. Nokho, kulula ukukusho kunokukwenza.

Amagama angukhiye angalungile amagama okusesha nemisho, ongayisebenzisa emkhankasweni wakho wesikhangiso, ukuhlunga ithrafikhi engasho lutho. Ngokungeza le mishwana njengamagama angukhiye aphikisayo, i-Google izoyeka ukunikeza isikhangiso sakho, uma abasebenzisi besebenzisa lolu sesho. Lokhu kuzoqinisekisa, Isikhangiso sakho sizovela ukuze uthole ukusesha okuhlobene kakhulu. Ukuqondisa izithakazelo zezethameli kudumile futhi kuyasebenza, njengoba ikuvumela ukuthi ulethe okuqukethwe okuhlosiwe, eziqondiswe kukho, lokho abantu abakufuna ngenkuthalo.

Ungathola imininingwane kudatha yekhasimende bese uhlukanisa izethameli zakho zibe ngamaqembu amancane ngokusekelwe kuzintshisekelo zazo. Abantu basabela ngokushesha kokuqukethwe, ezibonakala zihambisana ngqo nezidingo zabo. Ngakho-ke, leli su lingathola ukuchofoza okuningi, okungaholela ekwenyukeni okuphawulekayo kwamazinga okuguqulwa. Ungakwazi ukwandisa i-ROI ngezandiso zezikhangiso ze-Google. Uma uvule izandiso zesikhangiso, isikhangiso sakho sizovela nezici ezengeziwe, ukuze zikhange kakhulu kubabukeli. Uma ufuna ukuphumelela ngokukhangisa okukhokhelwayo, awukwazi ukuchaza umkhankaso wakho. Ibalulekile, hlola amasu amasha ngamasu ahlukene, uze uthole isixazululo esifanele, efanele inkampani yakho.