Udidi: Ibhlog

Ugqibe ekubeni upapashe kwiGoogle AdWords. Kodwa uzifumana njani ezona ziphumo zintle? Zeziphi iimpawu zeAdWords? Kuthekani ngokuthengisa kwakhona? Uya kufumana kweli nqaku. Kwaye qhubeka ufunda ngolwazi olungakumbi! Emva koko, sebenzisa la macebiso ukuze ufumane iziphumo ezingcono! Uya kuvuya ukuba uyenzile! Qhubeka ufunda ukuze ufunde ngakumbi malunga neentengiso zikaGoogle AdWords kwaye ufumane okuninzi kwiintengiso zakho!

Intengiso kwiGoogle AdWords

Izibonelelo zentengiso kwiGoogle AdWords zininzi. Inkqubo yindlela entle yokwandisa ukuvezwa kunye nokuqhuba itrafikhi kwishishini lakho lendawo. Iintengiso zibonakala kuyo yonke inethiwekhi kaGoogle kwaye zinikezelwa kubantu abakhangela iwebhu. Oku kukuvumela ukuba ulandelele ngqo ukuba bangaphi abantu abajonga iintengiso zakho, cofa kuzo, kwaye uthathe inyathelo elifunekayo. Oku kunokungqina ukuba sisixhobo esixabisekileyo sokwandisa intengiso kunye nokwazisa ngebrendi.

Enye inzuzo yokusebenzisa iGoogle AdWords kukukwazi ukujolisa abaphulaphuli abathile ngokusekelwe kwindawo, amagama angundoqo, kunye nexesha losuku. Amashishini amaninzi aqhuba iintengiso kuphela ngeentsuku zeveki ukusuka 8 AM ukuya 5 PM, ngelixa ezinye ezininzi zivaliwe ngeempelaveki. Unokukhetha abaphulaphuli ojolise kubo ngokusekwe kwindawo yabo kunye nobudala. Unokwenza iintengiso ezihlakaniphile kunye novavanyo lwe-A/B. Ezona ntengiso zisebenzayo zezo zihambelana neshishini lakho’ iimveliso kunye neenkonzo.

Ulungelelwaniso olomeleleyo phakathi kwamagama angundoqo owasebenzisayo kwiwebhusayithi yakho nakwisicatshulwa sentengiso kubalulekile kwimpumelelo kwiGoogle AdWords.. Ngamanye amazwi, Ukuhambelana phakathi kwamagama angundoqo kuya kwenza iintengiso zakho zibonakale rhoqo kwaye ufumane imali eninzi. Oku kuhambelana yinto uGoogle ayijongayo kwiintengiso kwaye uya kukuvuza ukuba ugcina ukungaguquguquki kwakho. Eyona ndlela yokuthengisa kwiGoogle AdWords kukukhetha uhlahlo lwabiwo mali onokuthi ulufumane ngokukhululekileyo kwaye ulandele iingcebiso ezibonelelwa yinkampani..

Ukuba umtsha kwiGoogle AdWords, ungavula iAkhawunti ye-Express simahla ukuze ufunde ngakumbi malunga nenkqubo. Nje ukuba ube nokuqonda okusisiseko kojongano, ungachitha ixesha elithile ufunda malunga nenkqubo, okanye uqeshe umntu ukuba akuncede. Ukuba awukwazi ukuphatha icala lobugcisa benkqubo, Uyakwazi ukujonga iintengiso zakho kwaye ujonge ukuba ziqhuba kakuhle kangakanani kwishishini lakho.

Iindleko

Kukho izinto ezininzi ezinokuchaphazela iindleko ze-Adwords. Okokuqala, ukukhuphisana kwegama lakho elingundoqo kuya kuba nefuthe kwiindleko ngokucofa. Amagama angundoqo atsala i-traffic eninzi axabisa ngaphezulu. Umzekelo, inkampani enikezela ngeenkonzo ze-inshurensi kufuneka yazi ukuba iindleko zayo ngokuchofoza (CPC) inokufikelela $54 igama elingundoqo kule niche yokhuphiswano. Ngethamsanqa, kukho iindlela zokuthoba iCPC yakho ngokufumana amanqaku aphezulu eAdWords kunye nokwahlula amagama amakhulu amagama angundoqo abe mancinci..

Isibini, ingakanani imali oya kuchitha kwiphulo lakho lentengiso iya kuxhomekeka kwishishini lakho. Amashishini amaxabiso aphezulu angakwazi ukuhlawula ngaphezulu, kodwa ishishini eliphantsi lisenokungabi nalo uhlahlo lwabiwo-mali lokuchitha kakhulu. Iindleko zemikhankaso yokucofa ilula ukuyivavanya kwaye inokuthelekiswa nedatha ye-Analytics ukujonga ixabiso lokwenyani lokuchofoza. Nangona kunjalo, ukuba ulishishini elincinci, uya kuba uhlawula ngaphantsi $12,000 okanye ngaphantsi.

I-CPC imiselwa ngokukhuphisana kwamagama angundoqo owakhethayo, ixabiso lakho eliphezulu, kunye neNqaku lakho loMgangatho. Okona liphezulu inqaku lakho loMgangatho, imali eninzi uya kuchitha kunqakrazo ngalunye. Kwaye khumbula ukuba iindleko eziphezulu zeCPC azikho ngcono. Amagama angundoqo akumgangatho ophezulu aya kuvelisa i-CTR ephezulu kunye ne-CPC ephantsi, kwaye bayakuphucula umgangatho wentengiso yakho kwiziphumo zokukhangela. Yiyo loo nto uphando lwegama elingundoqo lubalulekile kumashishini amancinci, nokuba baqala nje.

Njengomthengisi, Kufuneka kwakhona uqwalasele idemographics yabaphulaphuli bakho. Nangona uphendlo lwedesktop kunye nelaptop luqhelekile namhlanje, kukho abantu abaninzi abakhetha ukusebenzisa iiselfowuni zabo xa befuna. Kufuneka uqinisekise ukuba unikezela inxalenye enkulu yohlahlo lwabiwo-mali lwakho kubantu abasebenzisa izixhobo eziphathwayo. Kungenjalo, uya kugqiba ukuchitha imali kwitrafikhi engafanelekanga. Ukuba ufuna ukwenza imali kwi-Adwords, kufuneka wenze intengiso enomtsalane kwaba bantu.

Iimbonakalo

Nokuba umtsha kwi-AdWords okanye ukhupha abaphathi bayo, usenokuba ubuzibuza ukuba ngaba uzuza lukhulu kuyo. Usenokuba uyazibuza ukuba i-arhente osebenza nayo yenza owona msebenzi ungcono kakhulu. Ngethamsanqa, kukho izinto ezininzi zeAdWords ezinokunceda inkampani yakho ifumane okuninzi kwiqonga lentengiso. Eli nqaku liza kuchaza ezintlanu zezona mpawu zibalulekileyo ekufuneka uzijonge kwi-AdWords.

Enye yezona zinto zisisiseko ze-Adwords kukujoliswa kwendawo. Ibekwe phantsi kwemenyu yokuseta umkhankaso kwaye ivumela zombini ukuguquguquka kunye nokujoliswa kwendawo ethile. Oku kunokuba luncedo ngakumbi kumashishini amancinci, njengoko ivumela iintengiso ukuba ziboniswe kuphela kuphendlo olusuka kwindawo ethile. Ungaphinda uchaze ukuba ufuna iintengiso zakho zibonakale kuphela kuphendlo oluchaza ngokucacileyo indawo yakho. Kubalulekile ukusebenzisa indawo ekujoliswe kuyo kangangoko kunokwenzeka – iyakwandisa ukusebenza kwentengiso yakho.

Olunye uphawu olubalulekileyo lwe-AdWords kukubhida. Zimbini iindidi zokubhida, enye yeyeentengiso zezandla kwaye enye yeyezibhengezo ezizenzekelayo. Unokugqiba ukuba yeyiphi eyona ilungileyo kwiphulo lakho ngokusekelwe kuhlobo lweentengiso ojolise kuzo kunye nemali ofuna ukuyichitha nganye. Ukubhida ngesandla yeyona ndlela ilungileyo kumashishini amancinci, ngelixa ukubhida okuzenzekelayo kuyeyona ndlela ilungileyo kwezinkulu. Nje, ukubhida ngesandla kuyabiza kakhulu kunebhidi ezenzekelayo.

Ezinye iimpawu ze-Adwords zibandakanya ubungakanani bentengiso yesiko kunye neetekhnoloji ezahlukeneyo zokubonisa. I-Flash iyacinywa kancinci kancinci, kodwa ungasebenzisa iifomati ezahlukeneyo kwiintengiso zakho. UGoogle ukwakuvumela ukuba wongeze amakhonkco esayithi kwiintengiso zakho, enokunyusa iCTR yakho. Inethiwekhi enkulu kaGoogle yeeseva ivumela iqonga lokunikezela ngentengiso ngokukhawuleza. Inkqubo yayo yokubhida ikwavumela ukucwangciswa kweemeko, enokuba luncedo ekujoliseni iintengiso zakho kwezona ndawo zibalaseleyo kunye nezibalo zabantu.

Ukuthengisa kwakhona

Ukuthengisa kwakhona i-Adwords ikuvumela ukuba ujolise kwiindwendwe kwiwebhusayithi yakho ngokusekelwe kwindlela yokuziphatha yangaphambili. Oku kuluncedo kwiiwebhusayithi ezinkulu ezinemveliso okanye iinkonzo ezininzi. Ukuthengiswa kwakhona kwentengiso kujoliswe kubaphulaphuli abathile, ngoko kububulumko ukwahlula iindwendwe kwindawo yakho yedatha. Oku kuqinisekisa ukuba iintengiso ezivela kubasebenzisi bakho zifanelekile kwiimveliso okanye iinkonzo abasandula ukuzijonga. Ukuba ufuna ukufumana okuninzi kwiphulo lakho lokuthengisa kwakhona, kufuneka uqonde inkqubo yokuthenga yomthengi wakho.

Ukuze uqalise, yenza iakhawunti yasimahla ngenkqubo kaGoogle yokuthengisa kwakhona. Oku kuya kukunceda ukulandelela ukuba zeziphi iintengiso ezicofayo kwaye zeziphi ezingacofayo. Ungagcina umkhondo wokuba zeziphi iintengiso eziguqukayo. Oku kuya kukunceda uphucule imikhankaso yakho ye-adwords kwaye ukhulise i-injini yokukhangela yewebhusayithi yakho. Nangona kunjalo, le ndlela iyabiza kwaye kufuneka wazi kakuhle ukuba ubeka njani uhlahlo lwabiwo-mali ukuze ufumane eyona mbuyekezo ingcono kwinkcitho yakho yentengiso.

Ibhidi kumagama angundoqo anophawu

Ukuba uthe waphawula igama, kufuneka ubhide kuyo. Iimpawu zorhwebo zilungile kubungqina bentlalo kunye namagama angundoqo. Ungasebenzisa amagama angundoqo aneentengiso kwiintengiso zakho kunye nekopi yentengiso, ukuba igama lihambelana neshishini lakho. Ungasebenzisa kwakhona amagama orhwebo ukwenza iphepha lokufika kunye negama elingundoqo. Amanqaku omgangatho wamagama abalulekileyo axhomekeke kwizinto ezininzi, kuquka nendlela abhide ngayo.

Kukho izizathu ezithathu eziqhelekileyo zokuphepha ukubhida kumagama angundoqo athengiswayo kwi-Adword. Ekuqaleni, awukwazi ukusebenzisa uphawu lwakho lwentengiso kwikopi yentengiso ukuba ayigunyaziswanga ngumnini wophawu. Isibini, uphawu lwentengiso alunakusetyenziswa kwikopi yentengiso ukuba yinxalenye yewebhusayithi yenye inkampani. UGoogle akawavimbeli amagama angundoqo, kodwa iyabatyhafisa. Ikwakhuthaza ukhuphiswano lwamagama angundoqo aphawulweyo kwaye ibonelela ngexabiso elongezelelweyo.

Ukuba abantu okhuphisana nabo basebenzisa igama lakho eliphawulweyo, banokubhida kuyo ukwandisa ithuba labo lokuvela kwiiSERPs. Ukuba awuyibhibhi kuyo, okhuphisana nawe unokuthatha ithuba kuyo. Kodwa ukuba umntu okhuphisana naye akazi ukuba ubhida kwigama lakho lophawu, kunokuba kufanelekile ukongeza igama elingundoqo elingalunganga kwiakhawunti yakho. Nangeyiphi ndlela, uya kuba nethuba elingcono lokuphumelela kwiiSERPs ngegama lokuthengisa elikhuselweyo.

Esinye isizathu sokuphepha ukubhida kumagama angundoqo aphawulweyo kukuba ukusetyenziswa kwegama elingundoqo akunakwenzeka ukuba kudideke abathengi.. Nangona kunjalo, Iinkundla ezininzi ziye zafumanisa ukuba ukubhida kumagama angundoqo aphawulweyo akubandakanyi ukwaphulwa kophawu lwentengiso. Nangona kunjalo, esi senzo sinefuthe lomthetho. Isenokwenzakalisa ishishini lakho, kodwa ekuhambeni kwexesha kuya kuba yingenelo kuwe. Le yimpazamo eqhelekileyo kwintengiso yePPC. Imiphumo esemthethweni yolu qheliselo ayicacanga, kwaye kubalulekile ukunqanda nakuphi na ukungaqondani okunokwenzeka ngaphambi kokuba ubhide.

Kwi-Adwords, you can set up your ad by selecting a Broad match or Phrase match. You can also set up a Single keyword ad group. Kwaye ekugqibeleni, you can adjust your Quality score to your liking. But before you start, there are some important things to keep in mind. Umdlalo obanzi: It’s the best way to find people who are searching for your product or service. Phrase match: This option is best suited for those who have a broad idea about the product or service they are offering.

Umdlalo obanzi

When using broad match in Adwords, you want to make sure your ad focuses on the right keywords. Broad match keywords have the biggest impression volume and can help you find the most relevant keywords. Ekujikeni, broad match keywords can help you save money on your ad budget by reducing irrelevant clicks and increasing conversion rate. Broad match keywords can also be used to target niche markets. Broad match keywords are also great for companies that offer a wide variety of products and services.

Umzekelo, a clothing site may sell little black dresses, or plus-size women’s dresses. Broad match can be expanded to include these terms as negatives. Ngokunjalo, you can exclude terms like red or pink. You’ll find that broad match will be sharper on new accounts and fresh campaigns. It makes sense to use more specific keywords, but if you’re unsure of what you’re trying to target, try a broad match first.

As a new advertiser, you might want to use broad match as your default type. Nangona kunjalo, it’s important to note that broad match can lead to ads that may not be relevant to your business. Kwakhona, you’ll have to deal with unexpected search queries that might be irrelevant. This isn’t a good idea if you’re new to Adwords and have no idea how to use different match types.

When using broad match in Adwords, make sure you’re targeting the right keywords. Broad match is the most generic match type, so it allows your ads to show up for a wide variety of terms. This can help you get a lot of clicks on your ads, but you’ll also have to pay close attention to them and make sure they’re relevant to your business. Ngoko, when choosing a broad match keyword, make sure it matches your business’ niche market.

Phrase match

Using the Phrase Match option in Adwords allows you to find out what customers are searching for by analyzing what they type in the search bar. By limiting your ad spend to searches with the exact phrase, you can better target your audience. Phrase Match is a great way to improve the performance of your ad campaign and get a higher ROI. To learn more about phrase match in Adwords, funda uqhubeke.

With this setting, your keywords will be better targeted because they are related to what people are searching for. Google has been using match types since the beginning of paid search. Kwi 2021, they’re changing the way you use these settings. Phrase match is the replacement for broad match modifiers. For now, you should use the two match types. Phrase match requires keywords to be in the same order as the query and the phrases.

Umzekelo, a phrase match account may be more profitable than an exact match account. This strategy will not appear for searches with the keyword intact, but it will show up for phrases that are relevant to your business. Phrase match in Adwords is a great way to target users without a huge keyword list. Ngoko, what are the advantages of using Phrase Match in Adwords? There are several. Let’s take a look at each of them.

A negative keyword list is the best way to block unwanted clicks. The AdWords Negative Keywords List has more than 400 negative keywords that you can use to optimize your ads. A negative keyword list is a great tool to help you identify which keywords are generating the least ROI. You can use this list to save ten to twenty percent of your search ad spend. You can also use negative phrase match keywords.

Iqela elinye legama elingundoqo lentengiso

Creating an Adwords single keyword ad group is relatively simple. One of the benefits of this type of ad group is that it is hyper-specific to a single keyword. This can improve your quality score and help you get lower costs per conversion. It also helps to match the keywords to the ad. The ad group editor is easy to use and allows you to copy existing ad groups in a matter of minutes.

Creating a single keyword ad group is not for beginners. You should only use it for keywords that receive 20 ukuya 30 searches each month. This method has its disadvantages and should only be used with caution. Ukwengeza, it can waste valuable time and effort. You should split up your ad groups when you’re sure that your keywords will have high search volume. To ensure that you’re using this method correctly, make sure to follow these steps.

Xa udala i-SKAG, remember to use exact match keywords. This will help you stop using low-quality keywords and improve your click-through rate. You can also use SKAGs to test different demographic tweaks and bid adjustments. Keep in mind that an exact match keyword may not perform the same geographically or on devices. If the ad group includes only one product, you’ll want to limit the number of exact match keywords in it.

Another useful feature of Single Keyword Ad Groups is the ability to adjust your bids based on keywords and user behavior. This allows you to get higher click-through rates, better Quality Scores, and lower costs. Nangona kunjalo, the one main disadvantage is that the ads will only appear when a specific keyword is searched. Kufuphi, the single keyword ad group should be used only when you’re 100% sure that your product will sell.

Inqaku lomgangatho

There are three factors that affect your Quality Score for Adwords, and improving them all is essential to getting a high ranking. Here are some strategies you can implement to improve your score. Funda ngakumbi ukuze ufunde ngakumbi. o Choose a high-quality ad copy. If the ad copy is too generic, users may not be able to determine whether or not it’s relevant. Make sure the ad copy matches your keywords, and surround it with related text and search terms. When the searcher clicks on the ad, it brings up the most relevant one. A high-quality score is based on relevancy.

o Monitor your quality score. If you see ad copy that is getting low CTR, it might be time to pause it and change the keyword. You should change it with something else. But watch out for the negative keywords groups! Those are the ones that may have negative effects on your quality score. Changing them will not only raise your quality score, but also help improve your ad copy. So don’t forget to check your quality score often!

o Check your click-through rate. Quality score is a measure of how many people clicked on your ad after seeing it in a search. Njengokuba, if 5 people clicked your ad but didn’t click your ad, your quality score is 0.5%. If a high quality score is high, your ad will appear higher in search results, and will cost you less. It’s important to keep in mind that you can’t control everything, so make sure to check this metric as well.

Another factor that affects Quality Score is cost per click. A low quality score will increase your CPC, but the effects vary from keyword to keyword. As with many other aspects of search engine marketing, it’s impossible to see how the Quality Score affects CPC right away, so watch it over time. Increasing your Quality Score can have a big impact on the success of your marketing campaign. The benefits of a high Quality Score will become apparent over time.

Iindleko ngokucofa

When determining the cost per click you can use as a target, consider your product’s value and your budget. Umzekelo, a product that costs $200 can generate as many as 50 clicks at a CPC of $.80, which would be a 5:1 return on investment (I-ROI). Ngamanye amazwi, if you’re trying to sell a $20,000 imveliso, iCPC ye $0.80 would net you a sale of $20,000, whereas if you’re selling a $40 imveliso, you’ll spend less than that.

There are many ways to reduce the cost per click. Aside from optimizing extensions and landing pages, there are also some strategies to lower CPC. You can follow Marta Turek’s guide on how to reduce CPC in the best way possible without sacrificing visibility and clicks. Although there’s no single secret formula to get better ROI, following these strategies will lead to better results and lower CPC. Ngoko, what are the best ways to lower your cost per click for Adwords?

Ideally, your cost per click will be around five cents for a click, and it is best to aim for that. Okukhona iphezulu iCTR yakho, the more likely you’ll earn from the campaign. As you’ll be paying for advertising, you need to understand the value of your customers. This will determine how much you should spend to get your ads seen by your targeted audience. You must also consider the CTR (ireyithi yokucofa) to make sure they’re relevant and helpful.

Cost per click for Adwords can be managed manually or automatically. You can specify your maximum daily budget and manually submit bids. Google will choose the most relevant bid to meet your budget. You also need to set a maximum bid per keyword or ad group. Manual bidders keep control of the bids while Google decides which ads to place on the display network. The cost per click for your ads depends on how well-designed and optimized your ad copy is.

Umdlalo obanzi

If you’re starting a new campaign, you’ll want to use broad match as the keyword strategy. You’ll likely find some additional keywords to target with broad match. Here are some ways to use this keyword strategy. You’ll also be able to monitor the effectiveness of your ads. You’ll be able to track how well your ads are performing in comparison to others in your niche. Broad match in Adwords can be the perfect way to gauge the potential of your campaign.

The first advantage of broad match is that it filters out irrelevant traffic. You can also limit the number of search queries you receive through this type of strategy. The downside to broad match is that you don’t get as targeted an audience as you think. Ukongeza, your chances of converting to sales are significantly reduced. Broad match is not a good choice if you’re trying to drive traffic to a specific product. Ngethamsanqa, there are other, better ways to target your audience.

The broad match modifier is the default match type in Adwords. It’s the most popular match type, as it reaches the broadest audience. With broad match, your ads show up when users search for a particular keyword or phrase that’s related to your product or service. Broad match keywords can result in a lot of clicks, but it’s important to monitor them closely to ensure you’re not wasting your money on irrelevant traffic.

Using broad match as a keyword strategy can save you a lot of time. Google processes over 3.5 billion searches a day, with 63% of them coming from mobile devices. Kungoko, it’s crucial to find the best keywords to use in your campaign. Derek Hooker, a contributor to the Conversion Sciences blog, recommends creating keyword variations using different match types. Le ndlela, you can find the keywords that are most relevant to your product or service.

Using broad match in Adwords for your ads can reduce the number of irrelevant clicks, thereby increasing your impression share and reducing your cost per click. Ekuqhubekeni, this will improve the relevance of your ads and increase your conversion rate. You may even be surprised at how many clicks you receive from your campaign with this approach. Just be sure to read the details below. Ngeli xesha, have fun with AdWords!

Phrase match

Using the phrase match feature in Adwords can increase your campaign’s visibility by allowing you to show ads to people who are searching for your exact keyword or close variations of it. By placing an opt-in form on your website, you can capture visitors’ details for email marketing. While page views are a way to measure how many people visit your website, unique visitors are considered unique. You can create personas to represent different types of users.

Using close variants for keywords will help you target lower volume keywords. Google will ignore keywords with function words. This results in hundreds of similar keywords waiting to serve ads. Google’s recent announcement of close variants demonstrates the power of phrase match. It forces search marketers to think about optimization and SEM strategies. It can improve conversions by up to six times. Phrase match has many advantages. This tool will give you a more precise idea of how to improve your campaign’s results.

While broad match and phrase match are both useful, they have their differences and benefits. Phrase match requires more specificity than broad match, but does not undermine the importance of word order. In addition to requiring less keywords, phrase match also allows you to add additional text to your query. This option is more expensive, but has bigger implications than broad match. It’s also more flexible than broad match, which can show ads based on a wider range of search terms.

If you’re not sure what words to use, phrase match is the way to go. A generic ad that simply points to the category page of a product can still be effective, while a phrase match ad that matches the exact keyword is more targeted. When used appropriately, phrase match can increase your quality score. But you should be careful to select your phrases carefully. This will help you improve your Adwords campaign.

Xa isetyenziswe ngokuchanekileyo, phrase match in Adwords can help you analyze your customers’ searches and determine what type of keywords they’re searching for. When used properly, phrase match can help you narrow your audience and increase your return on ad spend. It’s also beneficial to use phrase match in conjunction with bidding automations. Emva koko, you can test different ad concepts and improve your ad campaigns’ performance.

Amagama angundoqo angalunganga

Using negative keywords is a great way to improve your overall search intent. These keywords can be used to exclude ads for red rocks or similar options, thereby making your campaigns more effective. Ukwengeza, negative keywords allow you to drill down to your target audience, reducing ad spend and ensuring the most targeted campaigns. Using the free Google Ads Keyword Planner to identify potential negative keywords is a great way to get started.

You can easily find these negative keywords by using Google and typing in the keywords you are trying to target. Add all the keywords that don’t fit in the search term to your AdWords negative keyword list. You can also check your Google Search Console and analytics to determine what terms have negative search intent. If you find a search query with a low conversion rate, it’s best to remove it from your ad campaign altogether.

When people search for products or information, they usually type in words and phrases related to the product or service they want. If you have relevant negative keywords, your ads will show up ahead of your competitors’ iintengiso. Ukwengeza, this will increase the relevance of your campaign. Umzekelo, if you sell mountain climbing equipment, you’ll want to bid on “climbing gear” rather than the more general term “free,” which will be displayed to all users.

If you want to avoid ads based on exact match searches, you should consider using negative broad match keywords. Le ndlela, you won’t appear for any negative keywords if a user types in both the exact match keyword phrase and the phrase. You can also choose to use negative exact match keywords if your brand names are closely related to each other or the terms are similar. You can even use negative exact match keywords to filter out ads based on the terms.

Ukuthengisa kwakhona

Remarketing with Adwords is a powerful web marketing technique that enables businesses to show relevant ads to previous visitors of their website. This strategy helps businesses reconnect with past visitors, resulting in increased conversions and leads. Here are some of the benefits of remarketing. Okokuqala, it helps you reach out to past website visitors in a personalized way. Isibini, this strategy helps you track and analyze which visitors are the most likely to buy products and services. Third, remarketing works on any size business.

When it comes to remarketing with Adwords, it’s easy to get confused. In reality, this type of advertising is similar to online behavioral advertising. When people leave a website, their information leaves a trail of what they want and need. Remarketing with Adwords uses this information to target visitors who meet your criteria. In addition to retargeting, you can use Google Analytics data to segment your remarketing list.

There are many benefits to running a Google Adwords campaign. Paid search is highly targeted and scalable. It can help you gain brand recognition quickly. And because Google studies have shown that paid ads increase the probability of an organic click by 30 ipesenti, they can be an excellent investment. Here are just a few of these advantages. Continue reading to discover the advantages of running an Adwords campaign. And get started today! Once you’ve established your budget, start generating quality traffic today!

Google Adwords is Google’s paid search advertising program

Besides helping your website rank organically, Google Ads can also help you reach a specific audience with targeted advertisements. Intengiso ye-Pay-per-click, also known as PPC, is an effective way to generate traffic by placing ads on your website and only paying when users click on them. These advertisements appear above organic results and are usually at the top or bottom of Google SERPs. Nangona kunjalo, it’s important to note that there are some caveats to PPC advertising.

One of the major benefits of Google Adwords is its low cost. Unlike traditional advertising, it does not require a huge creative budget to be effective. There is no minimum spending requirement, and you can set a budget for your ads on a daily basis. You can also choose to target your ads based on location and city, which can be very helpful if you have a field service business, umzekelo.

To create an effective advertisement, you must first choose the keywords that your target audience will be using to find your website. The most effective keywords are the ones that get high search volumes. Remember to choose those keywords that you are confident will produce results. Remember that if you don’t know what people are searching for, you can always add more keywords later on. You should also keep in mind that you can never guarantee that your advertisement will be the first result on Google.

Another benefit of Google Adwords is the ability to target specific devices. Depending on your business’ iimfuno, you can choose your target audience and their devices. You can also adjust your bid accordingly, automatically bidding higher on devices and lower on others. There are several types of ads, which vary in their cost. A few other types of advertisements are also available through the Google Adwords program. Nangona kunjalo, a good example is display ads, which appear on web pages.

Inokunyuka kakhulu

A business can become wildly successful by using highly scalable technology. Social media is a prime example. Inokunyuka kakhulu, and doesn’t require a large company’s resources to scale. Subscription services, kwelinye icala, do not require the company to invest in more factories or employ more workers. Mobile apps, ngokunjalo, are scalable. They can be downloaded by thousands of people every day, and companies don’t have to reinvent the wheel when they expand.

The purpose of a business is to meet market demands, and these demands change over time as people’s tastes and resources increase. Without scalable systems, businesses must constantly adapt and expand to meet changing customer demands. Kungenjalo, they risk losing efficiency and quality of service, which will affect customer relations and the reputation of the business. Ngesi sizathu, scalable businesses are crucial for maintaining a profitable business. While scalable businesses are easier to build and maintain, a business that cannot scale may struggle to keep up with new demands and grow.

The concept of scalability can apply to many different areas of a business, from training aids to distribution channels. Not all aspects of a business are scalable, and the way they do so may not be efficient for some purposes. Ngethamsanqa, technology has made this possible. Not all areas of a business can be scaled up at the same time, so a business should focus on the most scalable areas.

While scalability is vital for all businesses, small businesses are particularly in need of it. Small businesses have limited resources and the greatest potential to grow. Their resources must be used wisely. Over time, they undergo a metamorphosis as their leaders become familiar with the game. Without the ability to scale, many small businesses fail or fold altogether. But when the leaders have the foresight to do so, these businesses will thrive.

It’s a pay-per-click auction

Google’s pay-per-click system allows advertisers to bid on keywords that are relevant to their products and services. Google Ads calculates expected performance based on the keywords or keyword groups that trigger the bids. If the eCTR is low, the ad does not compel users to click on it. Ngesi sizathu, Google makes sure that advertisers have a high enough bid to receive the desired placement.

Among the various ads, the one with the highest Ad Rank will be shown in the top position for the relevant search term, followed by the second highest ranked ad, and so on. Ads that do not meet these requirements will not be shown on Google. The quality score and Max CPC Bid are the main factors that determine the Ad Rank, as well as the competitiveness of the auction.

A high bid does not guarantee a win in the auction, but it does increase your chances of getting a click. Regardless of the CPC, a high Quality Score and Ad Rank will help you get the best return on your PPC advertising. Ngele ndlela, you can earn a significant return from PPC advertising. If you know what you’re doing, PPC advertising can be profitable for your business.

Ixabiso-ngonqakrazo ngalunye, okanye iCPC, refers to the price you pay for a click. Your maximum CPC is the highest amount that you’re willing to pay. Every time you run a PPC auction, your actual CPC will change. It is a critical digital marketing metric that helps you understand how much it costs to reach a customer. Knowing how much you’re spending can motivate you to lower your advertising budget.

It’s highly targeted

Ngoncedo lweAdWords, you can advertise on Google’s search engine to reach potential customers who are specifically looking for your products or services. Because these people are already interested in your product or service, you can show them your ad to attract more traffic and boost sales. With such a highly targeted advertising network, you can also increase conversion rates. Below are some ways to make the most of your AdWords campaign.

Iyabiza

While it’s true that AdWords is incredibly expensive, it has many benefits. For starters, you can track and measure your campaigns to see which ads are generating traffic. It’s also possible to target specific markets and keywords, which can help you increase brand awareness both locally and nationally. And best of all, you can control your budget with the help of ad extensions. To learn how to optimize your AdWords campaigns, landela la macebiso:

Google Ads are not cheap, nangona. Iindleko ngokucofa (CPC) varies from keyword to keyword, and it’s vital to understand how much each one is worth. Many ads are more costly than others, so scheduling them correctly can help you stay within your budget. Another factor to consider is the cost per lead (CPL) – some keywords will cost more on desktops than on mobiles, but others will cost less on mobile devices.

If you’re running a small business, you don’t need to spend $10k a month to see meaningful results. A sample size of 10 ukuya 15 clicks per day is sufficient for assessing your account. Umzekelo, you might pay $5-8 per click for a home service industry ad, while a campaign targeting industries that charge high prices may command hundreds of dollars per click. Aside from being expensive, a PPC specialist is still a better option for a small business than hiring an agency.

While Google’s PPC advertising program is highly effective, it’s also extremely expensive. It’s easy to see why many people choose to avoid AdWords altogether and stick to SEO techniques instead. But if you’re not afraid of paying a little more to boost your website’s visibility, you should consider AdWords as a powerful marketing tool. Ukuba yenziwe ngokufanelekileyo, it can pay off big time.

There are many different ways to use AdWords to promote your website. Most people use it on a pay-per-click basis, kodwa ungasebenzisa indleko-nge-impression okanye indleko-nge-yokufumana ibhidi ukujolisa kubaphulaphuli abathile. Advanced users can also use AdWords to create various marketing tools, such as keyword generation and performing certain types of experiments. Learn how to use AdWords to promote your website!

Single keyword ad groups

Single keyword ad groups are useful if you are trying to focus your efforts on a specific search term. Ngokwenza oku, you can avoid paying for irrelevant clicks and ensure your ads are triggered only for relevant queries. Nangona kunjalo, single keyword ad groups do have their drawbacks. Ekuqaleni, they require you to create two different versions of the same ad copy for each keyword. This is time-consuming and can lead to frustration if you don’t pay attention to the nuances of the keyword.

Isibini, single keyword ad groups can increase your quality score. Quality score is an estimate of the quality of your ad, landing page and keyword. Higher scores mean better quality ads and lower costs. Ads with higher quality scores are more likely to be displayed in search results. Third, single keyword ad groups may be a challenge to implement, but it’s worth the time and effort. You’ll see increased ROI within a few months.

Another advantage of single keyword ad groups is that they give you more control over your account. This is especially useful if you have multiple products or services. Le ndlela, you can focus your resources and boost your campaigns with more relevant ads and landing pages. Single keyword ad groups are also cost-effective and can reduce your CPC and improve your CTR. Ngoko ke, it’s worthwhile to use SKAGs when boosting your search engine marketing campaigns.

Another advantage of SKAGs is that it guarantees higher quality scores. Adwords’ quality score is constantly changing and is based on a variety of factors, which are not easily observable from the outside. But in general, SKAGs increase CTR and are better at targeting specific search terms than broad keyword phrases. So if you’re looking for a better way to target your audience, try creating a SKAG for it.

Automated bidding

If you want to maximize your Google Adwords marketing campaign, you should consider using automated bidding. This technology is highly beneficial, but you need to be sure that you monitor it properly. Automated bidding should be used along with your grey cells to get the most out of your ad campaign. Ukuze uqalise, here are some tips:

Use the Enhanced CPC bid type. This bid type is similar to manual bidding, but you can trust the Google Ads algorithm to make the necessary adjustments. Enhanced CPC bidding is a great first step toward automation. To enable this type of bidding, click the checkbox below the manual bidding setting and choose Enhanced CPC from the dropdown. The maximum bid will automatically take into account the highest CPC.

The bid strategy that you use will depend on your goals and revenue goals. There are six types of bidding strategies that Google offers. Each has its own goals and availabilities. Select the best one for your business. Be sure to build conversion funnels to track the results of your campaign. You’ll need to optimize your bid strategy. Using automated bidding will help you maximize your profits, but it doesn’t guarantee 100% coverage.

Using target cost per acquisition (CPA) strategy gives you more control over automated bidding. It is an excellent method for setting up your bids based on the expected return of a conversion. In addition to setting a target CPC, you can also use this strategy across campaigns and ad groups. If you know your CPA, you can use automated bidding across different ad groups and campaigns.

It is vital to monitor the automated bidding strategy. Automated bidding has many benefits, including increased conversion rates. It can also be used to extend new brands or categories. By using cold data, automated bidding can predict when sales will happen, which in turn improves your conversion rates. If you are serious about maximizing your ROI, automated bidding is the way to go. A few tweaks can make all the difference in your campaign.

Amanqaku asemgangathweni

There are many ways to improve your Quality Score for Adwords campaigns. In addition to improving your CTR and click-through rate, you should make your page easy to navigate for visitors. Google will rank your ads based on their historical performance, relevance to the search term, kunye nesantya sokucofa. A good way to improve your Quality Score is to rotate your ads regularly and test them against each other. Google’s algorithm evaluates the overall performance of each ad to give it the highest quality score possible.

The click-through rate (CTR) of the keyword is the number one factor in determining the Quality Score for a keyword. Iphezulu i-CTR, the more relevant your ad is to the searcher. Ngaphezu koko, ads with high CTRs will rank higher in the organic search results. Nangona kunjalo, to improve your Quality Score, you must familiarize yourself with all factors that impact the CTR. Aim to have a CTR of 7 or higher.

Several factors contribute to the Quality Score of your ads. You can use multiple strategies to improve several of them. You can also use Google’s Ad Preview and Diagnosis Tool to see what’s not working. There are some good ways to improve your Quality Score in Adwords and increase your CTR. Le ndlela, you’ll be able to maximize the number of impressions your ads get and pay less for each one.

In addition to improving CTR, your AdWords campaign’s Quality Score determines whether your ads receive clicks. This is because of the relevance of the keywords and the text used in the ad. The quality score also considers the landing page experience. Understanding all three factors will help you determine which changes need to be made in your campaign. Adjusting these factors will increase traffic and clicks. The best way to improve your quality score is to experiment with different strategies and see which ones work best for your business.

Increasing your Quality Score is a crucial part of your paid search marketing campaign. It is one of the most important factors that determines how effective your ads are. Okona liphezulu inqaku lakho loMgangatho, the higher your CPC bid. Boosting your Quality Score will give you a competitive edge over high bidders and increase your ROI. Kodwa khumbula, there’s no quick fix for improving your Quality Score. It takes time, experimentation, and refinement.

Iindleko ngokucofa

Iindleko ngokucofa (CPC) for Adwords varies according to the industry and keyword. While the average CPC for Adwords is $2.32, amanye amagama angundoqo axabisa ngaphezulu kunamanye. The competition of an industry plays a role in determining the cost of Adwords. Umzekelo, “home security” generates more than five times as much clicks as “paint.” Nangona kunjalo, Harry’s Shave Club uses the keyword “shave club” to advertise and pays $5.48 ngonqakrazo ngalunye. Although this is a lower CPC than the other companies, they were still placed on the third page of the search results and generated $36,600.

The cost per click for Adwords varies depending on the quality of the keyword, the ad text, and the landing page. Ideally, all three elements are relevant to the product or service being advertised. High CTR means the ad is useful to users. This information will help you determine how much each ad cost. Ekugqibeleni, the goal is to optimize your cost per click for the best ROI.

Another important metric is cost per conversion. When the CPC for an ad increases, a higher conversion rate is expected. Using Google’s Enhanced CPC bid optimization feature will help you achieve this. This feature automatically adjusts your bids based on the results of the ad. It is best for niche keywords because it allows you to stretch your budget. The average cost per conversion for Adwords is $2.68.

Cost per click for Adwords varies depending on the industry. While advertising for adwords on private sites costs less than $1, Google makes the majority of its revenue by running search ads. It is possible to underpay, but these clicks may not be targeted enough. CPCs are set by bidding processes or formulas used by ad companies. Website publishers, kwelinye icala, pay the advertiser when a visitor clicks on the ad.

The CPC for Facebook ads can change depending on how people react to the ads. You can also manually set the CPC bid for Facebook ads. The lowest CPC is $0.45 for ads on apparel while the highest is $3.77 for financial advertisers. Another way to make money on Facebook is to use native ads. These ads look like part of a blog and are not obvious. Taboola, umzekelo, is a popular native ad network.

Adwords is a great tool for creating SEM ads. Search engine marketing is a critical aspect of digital marketing. It is a highly targeted, scalable, and affordable tool that anyone can use. Funda ngakumbi ukuze ufunde ngakumbi. Here’s how Adwords works. Using the right keywords is essential to increasing your conversions and maximizing your ad budget. To learn more, download our free guide. You can start promoting your business today!

Adwords is an auction

You might be asking yourself, “Is Adwords an auction?” Emveni kwakho konke, how can you bid on the ad space your business wants? Kufuphi, the answer is yes. The cost of AdWords is set by competitors bidding on the same keyword. The most competitive keywords cross industries, and you will be competing against businesses outside of your own. The bid is not the actual cost, but only what you’d pay if you were the only competitor bidding on the keyword.

Regardless of the size of your budget, it’s important to understand that AdWords is an auction. This means that it will cost money based on a number of factors, such as the size of your ad and the number of visitors you’re targeting. If you don’t know the CPA and your bid amounts, you may want to consider using a Software-as-a-Service such as Google Analytics.

In Google AdWords, online businesses bid on keywords and search terms. Because the auction is based on quality score, the highest bidder will be the highest on the list of advertisements, but the bids don’t necessarily dictate the order in which they appear. The high-bidder typically wins the position, but the low-bidder can easily outrank a competitor and take the top spot on the search results page.

Google AdWords uses a second-price auction system to determine which ads appear when users search for keywords related to their products or services. Advertisers place bids for keywords related to the products or services they offer and bid on the highest-quality, most relevant keywords. AdWords is a unique advertising system that enables advertisers to control their costs and placements. Although Google’s primary goal is to provide relevant advertisements, this is far from a guarantee.

In the Google AdWords system, the top ad position is awarded to the highest-ranked ad. The first position in the auction is not always a guarantee. Adranks fluctuate and can change dramatically, depending on the number of advertisers and competition for a specific keyword. Ngoko, if you’re trying to secure a top spot, it’s imperative to know what to do.

You’ve probably seen the advertisements on Google’s ad platform, but did you know that it works similarly to eBay? It’s like an auction, with three ad slots that are bid on by the highest-bidder. But what is the secret? Adwords is an auction, just like eBay. In the auction, advertisers tell Google the maximum amount they’re willing to pay per click. The next highest bidder pays just one penny more than the high-bidder.

When bidding on keywords, you’ll need to choose keywords that relate to your business. You’ll also want to select a match type. Match type refers to how closely Google matches the keyword. There are different match types, including exact, ibinzana, and modified broad. Exact is the most exact, while phrase and broad are the least-exact. Nangona kunjalo, you’ll need to select the most relevant keywords for your website in order to be successful with AdWords.

Inokunyuka kakhulu

The lifeblood of scalability is technology. Increasing your revenue and profit margins is far easier than ever before. Using automation and skilled specialists can help you scale. Nangona kunjalo, it is important that you prepare yourself for growth. Here are some tips to help you ensure your company is scalable. Listed below are three ways to improve your business’s scalability. Read on to discover how you can make your business more profitable.

Using a highly scalable cloud service can increase your business’s flexibility and efficiency. By leveraging Azure, you can create apps that run on multiple machines. This allows you to easily scale and change their configuration as needed. This makes them ideal for growing businesses with seasonal bandwidth fluctuations. With this type of cloud service, you can increase your capacity and speed without worrying about performance. Your customers will love your business! If you’re in need of scalable infrastructure, consider cloud computing services.

Businesses that are scalable can easily handle the mounting scope and workload. These types of businesses include software, subscription services, e-commerce, digital downloads, franchising, rental properties, retail chain, and many others. If your business is scalable, it will continue to grow and thrive even in a difficult economy. This makes it easy to adjust to the rising demands of your clients. You can also grow your company’s scope and revenue as needed.

In information technology, scalability means the ability of your system to adapt to increased demands while still maintaining its structure. Increasing sales volume is often a difficult challenge, as it can affect profitability and efficiency. In the financial world, scalability can help a company maintain a profit margin even when its volume of sales increases. And scalability is also an important factor for banks. With increased demands, banks must adapt and scale their systems to keep up with demand.

It’s highly targeted

AdWords is a powerful advertising tool that targets users who are likely to be interested in your product. People who are already interested in your product are more likely to buy it. Keyword match types help you control the words and search terms that are most relevant to your business. You can use keyword research tools such as the Keyword Planner to find the best keywords. Ukuze uqalise, download the free Keyword Planner tool.

Kukho iinkalo ezininzi ekufuneka uziqaphele xa usebenzisa i-Adwords. Iindleko ngokucofa, Inqaku lomgangatho, Umdlalo obanzi olungisiweyo, kunye namagama angundoqo angalunganga ngambalwa. Unokufumana indlela efanelekileyo yokubhengeza usebenzisa ezi zicwangciso kweli nqaku. Uyakufumana ezona ndlela zilungileyo zokwandisa iphulo lakho kwaye wenze uninzi lwebhajethi yakho. Funda ukuze ufumane iimfihlo zentengiso kunye ne-Adwords. Imfihlelo yephulo eliyimpumelelo kukulungiselela zombini iindleko kunye nomgangatho.

Inqaku lomgangatho

Adwords’ Inqaku loMgangatho (QS) ngumlinganiselo omisela ukuba iintengiso zakho zifanelekile kwaye zikumgangatho ophezulu kangakanani na. Le nkqubo iyafana ne-algorithms ye-organic ranking kaGoogle. Iintengiso ezine-QS eziphezulu zibaluleke kakhulu kubasebenzisi kwaye zinokuguqulwa. Ngaphezu koko, i-QS ephezulu iya kuthoba iindleko ngokucofa (CPC).

I-QS yakho ibalulekile kuba imisela ukuba uya kuhlawula malini ngegama elingundoqo. Amagama angundoqo ane-QS ephantsi aya kubangela ukusebenza kakubi kunye ne-CTR ephantsi. Iintengiso ezine-QS eziphezulu ziya kufumana ukubekwa okungcono kunye nokusebenza kakuhle kweendleko. Amanqaku asemgangathweni alinganiswa kwisikali esinye ukuya 10. Unokufuna ukunqanda amagama angundoqo angalunganga kumaqela. Kuxhomekeke kwishishini lakho, i-QS yakho ingawela ngaphantsi kweshumi, enokunyusa iindleko zakho.

Inqaku loMgangatho likaGoogle limiselwa kukufaneleka kweentengiso zakho, amagama angundoqo, kunye nephepha lokufika. Ukuba iNqaku loMgangatho liphezulu, intengiso yakho iya kufaneleka kakhulu kwigama elingundoqo. Ngokuchaseneyo, ukuba i-QS yakho iphantsi, usenokungahambelani njengoko ucinga ukuba kunjalo. Yeyona njongo iphambili kaGoogle ukubonelela ngamava angcono kubasebenzisi kwaye ukuba intengiso yakho ayihambelani nomxholo wesiza, uya kuphulukana nabathengi abanokubakho.

Ukuphucula i-QS yakho, Kufuneka uqinisekise ukuba iintengiso zakho zihambelana nenjongo yokukhangela yabasebenzisi bakho. Oko kuthetha ukuba amagama akho aphambili kufuneka anxibelelane ngokusondeleyo noko bakufunayo. Ngokufanayo, ikopi yesibhengezo kufuneka itsaleleke kodwa ingaphambuki kumxholo. Ukwengeza, kufuneka ijikelezwe ngamagama okukhangela afanelekileyo kunye nesicatshulwa esinxulumeneyo. Oku kuqinisekisa ukuba ikopi yakho yentengiso iya kuboniswa kowona kukhanya kulungileyo.

Amaqokobhe enathi, Inqaku lomgangatho lisalathiso sokuba zibaluleke kangakanani iintengiso zakho kunye nokuba zisebenza kangakanani na. Inqaku lomgangatho libalwa ngokusekelwe kwibhidi yeCPC oyimisile. Amanqaku aphezulu abonisa ukuba intengiso yakho isebenza kakuhle kwaye iguqula iindwendwe. Nangona kunjalo, kubalulekile ukugcina engqondweni ukuba i-QS ephezulu iya kuthoba iindleko zakho ngokuchofoza (CPC) kwaye wandise isixa soguqulo olufumanayo.

Umdlalo obanzi olungisiweyo

Umdlalo obanzi kwi-Adwords ingaba yinto embi. Iintengiso zinokuboniswa kubantu abakhangela amagama angahambelaniyo, abarhwebi ababiza imali abangenayo kwaye ibalahlekisele kwabanye abathengisi. Unokusebenzisa umdlalo obanzi olungisiweyo ukunqanda iingxaki ezinjalo, kodwa kufuneka uyisebenzise “kwi” okanye “plus” Sayina igama lakho lophendlo. Yiyo i, ungakhuphela ngaphandle amagama afana nobomvu, pink, kunye nobukhulu, kodwa awukwazi ukongeza kwii-negatives zakho.

Umdlalo obanzi olungisiweyo ngumhlaba ophakathi phakathi kongqamaniso olubanzi kunye namabinzana. Olu khetho likuvumela ukuba ujolise kubaphulaphuli abaninzi kunye nemali encinci yemali. Umdlalo obanzi olungisiweyo utshixa amagama ngamnye ngaphakathi kwebinzana eliphambili usebenzisa i “+” ipharamitha. Ixelela uGoogle ukuba umbuzo wokukhangela kufuneka uqulathe elo gama. Ukuba awubandakanyi igama “plus” kwigama lophendlo lwakho, intengiso yakho iya kuboniswa kumntu wonke.

Umdlalo obanzi oguqulweyo kwi-Adwords ikuvumela ukuba ukhethe igama elichanekileyo elibangela isikhangiso sakho. Ukuba ufuna ukufikelela kubantu abaninzi kangangoko, sebenzisa umdlalo obanzi. Unako kwakhona ukubandakanya ezahlukeneyo ezahlukeneyo kunye nezithethantonye. Olu hlobo lomdlalo likuvumela ukuba ubonise iiyantlukwano zentengiso eziyelelene kumbuzo wokukhangela. Unokusebenzisa indibaniselwano yomdlalo obanzi kunye nezilungisi ukujolisa kubaphulaphuli abaninzi kwaye unciphise ugxininiso lwakho.

Nje, ulungelelwaniso olubanzi olulungisiweyo lukhetho olungcono xa kuziwa ekujoliseni amagama athile ophendlo. Iimatshisi ezibanzi ezilungisiweyo zingcono kwiimarike ezincinci kuba bambalwa abakhuphisana nabo. Banokujolisa amagama athile angundoqo anemiqulu ephantsi yokukhangela. Aba bantu kunokwenzeka ukuba bathenge into efanelekileyo kubo. Xa kuthelekiswa nomdlalo obanzi, ulungelelwaniso olubanzi olulungisiweyo luthande ukuba nesantya esiphezulu soguqulo. Umdlalo obanzi olungisiweyo kwi-Adwords unokujolisa kwiimarike ze-niche.

Amagama angundoqo angalunganga

Ukongeza amagama angundoqo angalunganga kwiphulo lakho le-Adwords liya kugcina iwebhusayithi yakho ikhululekile kwi-traffic engafunekiyo. La magama angundoqo anokongezwa kumanqanaba ahlukeneyo, ukusuka kulo lonke iphulo ukuya kwiqela ngalinye leentengiso. Nangona kunjalo, Ukongeza amagama angundoqo angalunganga kwinqanaba elingalunganga kunokonakalisa iphulo lakho kwaye kubangele ukuvela kwetrafikhi engafunwayo kwiwebhusayithi yakho.. Kuba la magama angundoqo ehambelana ngqo, qiniseka ukuba ukhetha umgangatho ochanekileyo phambi kokuzongeza. Ngezantsi kukho iingcebiso zokukunceda ukuba usebenzise ngokufanelekileyo amagama angundoqo angalunganga kwiphulo lakho le-Adwords.

Isinyathelo sokuqala kukwenza uluhlu lwamagama angundoqo angalunganga kwimikhankaso yakho ye-Adwords. Unokwenza olu luhlu kubaxhasi abohlukeneyo ngaphakathi kokuthe nkqo okufanayo. Ukwenza uluhlu, cofa i icon yesixhobo kwikona ephezulu ngasekunene yeAdwords UI kwaye emva koko ukhethe “Ithala leencwadi ekwabelwana ngalo.” Ungaluchaza uluhlu ngendlela onqwenela ngayo. Wakuba ulufumene uluhlu lwakho, Yibize amagama angundoqo angalunganga kwaye uqinisekise ukuba uhlobo lomdlalo luchanekile.

Isinyathelo esilandelayo kukongeza amagama akho abalulekileyo kwimikhankaso yakho ye-Adwords. Ngokudibanisa la magama angundoqo, ungaqiniseka ukuba iintengiso zakho ziboniswa kubantu abanokuba nomdla kwiimveliso okanye iinkonzo zakho. Ngelixa ukongeza amagama angundoqo angalunganga kuya kukunceda ulawule inkcitho yakho yentengiso, baya kukunceda ukuba ulungelelanise itrafikhi yakho ngokususa inkcitho yamaphulo entengiso. Kukho iindlela ezininzi ezahlukeneyo zokusebenzisa amagama angundoqo angalunganga kwiphulo lakho, kodwa esi sifundo siya kukufundisa eyona ndlela isebenzayo.

Elinye icebiso elibalulekileyo ekufuneka ulikhumbule xa usenza amagama angundoqo angalunganga kumaphulo akho kukongeza amagama angalunganga kunye nokwahluka kwesininzi. Upelo olugwenxa luxhaphakile kwimibuzo yokukhangela, kwaye ngokongeza iinguqulelo ezininzi, uya kuqinisekisa ukuba uluhlu lwamagama angundoqo angalunganga lubanzi kangangoko kunokwenzeka. Ngokudibanisa la magama angundoqo angalunganga, ungathintela ngempumelelo iintengiso ekuveleni amabinzana athile kunye nemigaqo. Kukho ezinye iindlela zokwenza amagama angundoqo angalunganga kwiphulo lakho. Unokubandakanya la magama angundoqo angalunganga kumaqela eentengiso kunye namaphulo, njengokusebenzisa ibinzana lokuhambelana kakubi kunye nokuzongeza kwiphulo lakho lentengiso.

Xa ucwangcisa amagama angundoqo angalunganga, kufuneka wenze njalo kwinqanaba lephulo. La magama angundoqo aya kuvala iintengiso ekuboniseni imibuzo yokukhangela engahambelani neemveliso zakho. Umzekelo, ukuba uthengisa izicathulo zezemidlalo, kunokuba ngcono ukusebenzisa amagama angundoqo angalunganga kwinqanaba lephulo. Nangona kunjalo, le ndlela ayifanelekanga kubo bonke abathengisi. Qinisekisa ukuphanda amagama angundoqo kwishishini lakho ngaphambi kokuseta amagama angundoqo angalunganga kwi-Adwords.

Phakathi kweenzuzo ezininzi zeGoogle Adwords kukuba ihambelana ngokuzenzekelayo nabathengisi’ isiqulatho sentengiso kumaphepha ompapashi. I-Adwords ivumela abakhangisi ukuba banyuse i-traffic kwiiwebhusayithi zabo kwaye babelane ngengeniso kunye nomshicileli. Ikwanceda abapapashi ukuba benze imali ngomxholo wabo ngokubeka iliso kunqakrazo lobuqhophololo. Funda ngakumbi malunga ne-Adwords kunye neenzuzo zayo. Kungenjalo, ndwendwela iwebhusayithi yenkxaso ye-Adwords yeGoogle ukuze ufunde ngakumbi. Isimahla kwaye isebenza kakhulu!

Intengiso yePPC

Ngokungafaniyo neentengiso zesiko lokubonisa, Intengiso yePPC kwiqonga leAdwords likaGoogle isebenzisa ifandesi yexabiso lesibini ukumisela iCPC. Umniki-maxabiso ufaka isixa (ebizwa ngokuba “bhid”) kwaye emva koko ulinde ukubona ukuba intengiso yabo ikhethelwe umboniso. Xa bephumelele, intengiso yabo ivela kwiphepha leziphumo zenjini yokukhangela. Abakhangisi banokujolisa kwiindawo ezithile okanye izixhobo, kwaye banokuseta izilungisi zebhidi ngendawo.

Ngeziphumo eziphezulu, umkhankaso wePPC ophumelelayo kufuneka usekwe kuphando lwegama elingundoqo kunye nokudalwa kwephepha lokufika elilungiselelwe elo gama elingundoqo. Amaphulo afanelekileyo enza iindleko eziphantsi, kuba uGoogle uzimisele ukuhlawula kancinci kwiintengiso ezifanelekileyo kunye nephepha lokufika elanelisayo. Yahlula amaqela entengiso, umzekelo, inokunyusa izinga lokucofa kunye neNqaku loMgangatho weentengiso zakho. Kwaye ekugqibeleni, eyona nto ifanelekileyo kwaye iyilwe kakuhle intengiso yakho, kokukhona intengiso yakho yePPC iya kuba nenzuzo enkulu.

Intengiso yePPC sisixhobo esinamandla sokukhuthaza ishishini lakho kwi-intanethi. Ivumela abathengisi ukuba bajolise kubaphulaphuli abathile ngokusekelwe kumdla wabo kunye nenjongo. Banokulungelelanisa amaphulo abo kwiindawo ezithile zejografi, izixhobo, ixesha losuku, kunye nesixhobo. Ngokujolisa okufanelekileyo, Ungafikelela ngokulula kubaphulaphuli ekujoliswe kubo kakhulu kwaye ukwandise ukusebenza kwephulo lakho lentengiso. Nangona kunjalo, akufunekanga uyenze wedwa, kuba kunokukhokelela kwilahleko. Ingcali inokukunceda ukuba wenze iphulo lakho lePPC ukwandisa imbuyekezo kutyalo-mali lwakho.

IiAdwords zikaGoogle

Ukuze ufumane ukuvezwa ngeGoogle AdWords, kufuneka ukhethe amagama angundoqo kwaye usete ibhidi ephezulu. Iintengiso kuphela ezinamagama angundoqo anxulumene neshishini lakho eziya kuboniswa xa abantu besebenzisa amagama angundoqo. La magama angundoqo anokukhokelela kuguqulo. Nangona kunjalo, kukho izinto ekufuneka uziqwalasele phambi kokuba uqalise iphulo lakho. Ngezantsi kukho iingcebiso zempumelelo. Ezi azenzelwanga ukuba zithathe indawo yemizamo yakho ye-SEO. Kodwa banokukunceda ukuba ufumane okuninzi kwiphulo lakho lentengiso.

Yazi abaphulaphuli bakho kwaye wenze ikopi yentengiso enyanzelekileyo kwaye ifanelekile. Ikopi yentengiso oyibhalayo kufuneka isekelwe kuphando lwakho lwemarike kunye nomdla womthengi. UGoogle unikezela ngeengcebiso kunye nesampulu yokubhala intengiso ukukunceda ubhale ikopi yentengiso enomtsalane. Xa sele uyenzile le nto, ungangenisa ulwazi lwakho lokuhlawula, iikhowudi zokuthengisa, kunye nolunye ulwazi. Intengiso yakho iya kupapashwa kwiwebhusayithi kaGoogle ngaphakathi 48 iiyure.

Ngaphezu koko, ungasebenzisa iphaneli yokulawula kwi-Adwords ukujolisa iisayithi eziyinxalenye yenethiwekhi yeGoogle. Obu buchule bubizwa ngokuba yi-Site-Targeting. Ungabonisa iintengiso kubasebenzisi asele bendwendwele indawo yakho. Obu buchule bonyusa izinga loguqulo lwakho. Kwaye, ekugqibeleni, ungalawula uhlahlo lwabiwo-mali lwephulo lakho. Kodwa, ukwandisa ukusebenza kwephulo lakho, qiniseka ukuba usebenzisa eyona ifomathi yentengiso ingabizi kakhulu.

Iindleko ngokucofa

Iindleko ngokuchofoza kwi-Adwords kuxhomekeke kwizinto ezininzi, kuquka inqaku lomgangatho, amagama angundoqo, isicatshulwa sentengiso, kunye nephepha lokufika. Ezi zinto kufuneka zonke zihambelane neentengiso, kunye neCTR (nqakraza-ngomlinganiselo) kufuneka ibe phezulu. Ukuba iCTR yakho iphezulu, ibonisa kuGoogle ukuba indawo yakho iluncedo. Kwakhona kubalulekile ukuqonda i-ROI. Eli nqaku liza kugubungela ezinye zezinto eziqhelekileyo ezichaphazela iindleko ngokucofa kwi-Adwords.

Ekuqaleni, qwalasela iMbuyiselo yakho kuTyalo-mali (I-ROI). Ixabiso ngokucofa iidola ezintlanu ngedola nganye echithwe kwintengiso yinto elungileyo kumashishini amaninzi, njengoko kuthetha ukuba ufumana iidola ezintlanu kwintengiso nganye. Lo mlinganiselo unokubonakaliswa njengeendleko ngokufunyanwa (CPA) ye 20 ipesenti. Ukuba awukwazi ukufikelela kulo mlinganiselo, zama ukuthengisa ngokunqamlezayo kubathengi abakhoyo.

Enye indlela yokubala ixabiso lakho ngonqakrazo ngalunye kukuphindaphinda ixabiso lentengiso nganye ngenani labatyeleli abacofe kuyo.. UGoogle ucebisa ukuba kusete obona buninzi beCPC $1. Ixabiso lezandla ngokucofa ngokubhida, kwelinye icala, kuthetha ukuba useta eyona CPC iphezulu ngokwakho. Ixabiso lemanuwali ngokucofa ngokubhida liyohluka kubuchule bebhidi obuzenzekelayo. Ukuba awuqinisekanga ukuba yeyiphi eyona CPC ephezulu, qala ngokujonga isixa sabanye abathengisi’ iintengiso.

Inqaku lomgangatho

Ukuphucula umgangatho womgangatho wephulo lakho le-Adwords, kufuneka uqonde amacandelo amathathu amanqaku asemgangathweni. La macandelo abandakanya: impumelelo yephulo, amagama angundoqo kunye nekopi yentengiso. Kukho iindlela ezininzi zokwandisa iNqaku lakho loMgangatho, kwaye nganye kwezi iya kuba nefuthe ekusebenzeni kwephulo lakho. Kodwa kuthekani ukuba awuyazi into abayiyo? Ungakhathazeki. Ndiza kuchaza indlela yokuphucula la macandelo mathathu, ngoko unokuqala ukubona iziphumo ngokukhawuleza!

Ekuqaleni, misela i-CTR. Le yipesenti yabantu abacofa ngokwenene kwintengiso yakho. Umzekelo, ukuba unayo 500 Imibono yegama elithile elingundoqo, Inqaku lakho loMgangatho liya kuba 0.5. Nangona kunjalo, eli nani lizakwahluka kumagama angundoqo ahlukeneyo. Ngoko ke, kunokuba nzima ukugweba umphumo wayo. Amanqaku asemgangathweni oMgangatho aya kuphuhliswa ngokuhamba kwexesha. Inzuzo ye-CTR ephezulu iya kucaca ngakumbi.

Ikopi yesikhangiso kufuneka ihambelane namagama angundoqo. Ukuba intengiso yakho ibangelwa ngamagama angundoqo angasebenziyo, inokubonakala ilahlekisa kwaye ingahambelani negama elingundoqo ojolise kulo. Ikopi yentengiso kufuneka ithandeke, ukanti ayimki ekubalulekeni kwayo. Ukwengeza, kufuneka ijikelezwe ngokubhaliweyo okufanelekileyo kunye namagama okukhangela. Le ndlela, intengiso yakho iya kubonwa njengeyona ifanelekileyo ngokusekwe kwinjongo yomphandi.

Ukwahlula uvavanyo

Ukuba umtsha kwi-A / B yokuvavanywa kokwahlula kwi-Adwords, unokuzibuza ukuba ungayiseta njani. Kulula ukuseta kwaye usebenzise iindlela zovavanyo oluqhutywa yidatha ukwenza imikhankaso yakho ye-AdWords isebenze kangangoko. Ukwahlula izixhobo zovavanyo ezifana ne-Optmyzr yindlela efanelekileyo yokuvavanya ikopi entsha kwinqanaba elikhulu. Esi sixhobo sikunceda ukuba ukhethe ifomathi ye-ad engcono kakhulu ngokusekelwe kwidatha yembali kunye neemvavanyo ze-A / B zangaphambili.

Uvavanyo lokwahlulahlula kwi-SEO yindlela entle yokwandisa iwebhusayithi yakho kutshintsho lwe-algorithm kunye namava omsebenzisi. Qinisekisa ukuba uvavanyo lwakho luqhutywa kwindawo enkulu ngokwaneleyo; ukuba unamaphepha ambalwa kuphela okanye i-traffic encinci ye-organic, iziphumo aziyi kuthenjwa. Ukunyuka okuncinci kwimfuno yokukhangela kunokubangela ukunyuka kwamaxabiso, kunye nezinye izinto zinokuba nefuthe kwiziphumo. Ukuba awuqinisekanga ukuba uqhuba njani uvavanyo lokwahlulahlula, zama isixhobo sovavanyo lwe-SEO samanani njengeSplitSignal.

Enye indlela yokwahlula uvavanyo kwi-SEO kukwenza utshintsho kumxholo wamaphepha akho okufika. Njengokuba, ukuba ujolise igama elingundoqo elithile, ungatshintsha isicatshulwa kwikopi yewebhusayithi yakho ukuze wenze umdla ngakumbi kumsebenzisi. Ukuba wenza utshintsho kwiqela elinye kwaye ubone ukuba yeyiphi inguqulelo efumana olona nqakrazo lukhulu, uyazi ukuba iyasebenza okanye ayisebenzi. Kungenxa yoko le nto uvavanyo lokwahlulahlula kwi-SEO lubalulekile.

Iindleko ngoguqulo ngalunye

Iindleko ngokuFumana (CPA) kunye neNdleko ngoguqulo ngalunye (CPC) Ngamagama amabini awafani. I-CPA sisixa semali esifunekayo ukuthengisa imveliso okanye inkonzo kumthengi. Umzekelo, ukuba umnini wehotele ufuna ukubhukisha ngakumbi, banokusebenzisa iiNtengiso zikaGoogle ukufumana izikhokelo ezininzi. Nangona kunjalo, eli nani alibandakanyi iindleko zokufumana inkokeli enomdla okanye umntu onokuba ngumthengi. Ixabiso ngoguqulo ngalunye yimali umthengi ayihlawula ngokwenene ngenkonzo yakho.

Iindleko ngokucofa (CPC) kwinethiwekhi yokukhangela iyahluka ngokuxhomekeka kwishishini kunye negama elingundoqo. I-avareji yee-CPC $2.32 ngokucofa kuthungelwano lokukhangela, ngelixa ii-CPC zokubonisa intengiso yenethiwekhi zisezantsi kakhulu. Njengezinye iindlela zentengiso, amanye amagama angundoqo axabisa ngaphezulu kunamanye. Amaxabiso e-Adwords ayahluka ngokusekelwe kukhuphiswano ngaphakathi kwimarike. Amagama angundoqo abiza kakhulu afumaneka kumashishini akhuphisana kakhulu. Nangona kunjalo, I-Adwords yindlela esebenzayo yokukhuthaza ishishini lakho kwi-intanethi.

Ngaphandle kweendleko zoguqulo ngalunye, i-CPC nayo iya kukubonisa ukuba mangaphi amaxesha undwendwe luthathe inyathelo. Ukuba ithemba licofa kwiintengiso ezimbini, kufuneka agqithise ingeniso kuzo zombini kwiikhowudi zoguqulo. Ukuba umthengi uthenge iimveliso ezimbini, i-CPC iya kuba ngaphantsi. Ngaphezu koko, ukuba undwendwe lucofa kwiintengiso ezimbini ezahlukeneyo, mabazithenge zombini, ithetha ukuba PS50 iyonke. Yale, i-ROI elungileyo iya kuba nkulu kune-PS5 ngonqakrazo ngalunye.

Xa ulungele ukwenza iphulo lentengiso yenkampani yakho ye-SaaS, usenokuba uyazibuza ukuba ungaqalisa njani. Kukho iinkalo eziliqela ekufuneka ziqwalaselwe, kuquka iindleko, amagama angundoqo, iibhidi, kunye nokulandela uguqulo. Ukuba awuqinisekanga ukuba uqale phi, funda isikhokelo sethu sentshayelelo kwi-Adwords. Oku kuya kukunika ulwazi oluyimfuneko ukuze uqalise kwaye ufumane okuninzi kwiphulo lakho lentengiso. Unokufumana iingcebiso ezixabisekileyo kunye neengcebiso ezivela kwabanye abathengisi be-SaaS.

Iindleko

Ukwandisa ukusebenza kwephulo lakho lokuthengisa, kubalulekile ukulawula iindleko ze-Adwords ngokufanelekileyo. Ungathoba ixabiso leentengiso zakho ngokunyusa umgangatho wakho wamanqaku. Ngokusebenzisa amagama angundoqo angakhiyo, unokunqanda ukujolisa abaphulaphuli abaneendleko eziphezulu kwaye wandise iphulo lakho. Ukongeza ekuthobeni iindleko, ungaphucula ukufaneleka kweentengiso zakho. Ngezantsi kukho iingcebiso ezimbalwa zokwandisa iNqaku lakho loMgangatho:

Jonga iindleko zegama lakho elingundoqo yonke imihla. Ukulandelela iindleko zegama ngalinye elingundoqo kukunceda ugcine uhlahlo lwabiwo-mali lwakho lokuthengisa kunye nokuchonga iindlela. Olu lwazi lubaluleke kakhulu ukuba abakhuphisana nabo bachitha imali eninzi kumagama angundoqo afanayo. Kwakhona, gcina engqondweni ukuba i-CPC inokunyuka kakhulu ukuba ujolise kumagama angundoqo akhuphisanayo. Into ebaluleke kakhulu ukuyikhumbula kukuba iindleko ze-Adwords ziya kuphakama njengoko ukhuphiswano lukhula, ke kuya kufuneka uqwalasele ukukhuphisana kwegama eliphambili olikhethileyo.

Unako kwakhona ukubeka esweni izinga lakho lokuguqulwa, ekuxelela ukuba mangaphi amaxesha isivakashi esenza isenzo esithile. Umzekelo, ukuba umntu ucofa kwintengiso yakho kwaye urhuma kuluhlu lwakho lwe-imeyile, I-AdWords izakwenza ikhowudi ekhethekileyo eya kuthi iiseva zeping zinxulumanise olo lwazi kunye nenani lokucofa kwintengiso.. Yahlula le ndleko iyonke nge 1,000 ukubona iindleko zakho zizonke kwinguquko nganye.

Kukho izinto ezininzi ezichaphazela iindleko ngokucofa, kodwa ngokubanzi, amagama angundoqo abiza kakhulu kwi-AdWords ajongana nezezimali, amashishini alawula iimali ezinkulu, kunye necandelo lezemali. Amagama angundoqo amaxabiso aphezulu kolu didi ngokuqhelekileyo abiza kakhulu kunamanye amagama angundoqo, ke ukuba ujonge ukungena kwicandelo lemfundo okanye uqale iziko lonyango, kufuneka ulindele ukuhlawula iiCPC eziphezulu. Amagama angundoqo anexabiso eliphezulu aquka lawo akwimali nemfundo, ke qiniseka ukuba uyazi kakuhle into oyifumanayo phambi kokuba uqale ukuthengisa.

Iindleko zakho eziphezulu ngokucofa (CPC) yeyona mali iphezulu ocinga ukuba ukucofa kufanelekile, nokuba ayisiyiyo loo nto umthengi wakho oqhelekileyo ahlawulayo. Umzekelo, UGoogle ucebisa ukuba usete ubuninzi beCPC yakho $1. Ukongeza kuloo nto, ungaseta ubuninzi beCPC yakho, isicwangciso esahlukileyo kubuchule bokubhida ngokuzenzekelayo. Ukuba awuzange usebenzise AdWords ngaphambili, lixesha lokuba uqalise.

Amagama angundoqo

Ngelixa uphando lwegama elingundoqo yinxalenye ebalulekileyo yokujoliswa kwegama elingundoqo, kufuneka uyihlaziye ngamaxesha athile ukuze uhambisane notshintsho. Oku kungenxa yokuba imikhwa yabaphulaphuli, amashishini, kunye neemarike ekujoliswe kuzo zihlala zitshintsha. Ngelixa uphando lwegama elingundoqo lunokukunceda wenze iintengiso ezifanelekileyo, abakhuphisanayo batshintsha amaqhinga abo ngokunjalo. Amagama angundoqo aqulathe amagama amabini ukuya kwamathathu ngowona kubheja. Nangona kunjalo, khumbula ukuba akukho mpendulo ilungileyo okanye engalunganga. Amagama angundoqo kufuneka ahambelane neshishini lakho kunye nomxholo wentengiso yakho kunye nephepha lokufika.

Nje ukuba ube noluhlu lwamagama angundoqo, ungazama ukusebenzisa isixhobo seSicwangciso segama elingundoqo. Ungathumela ngaphandle amagama angundoqo acetyisiweyo, kodwa yinkqubo edinayo. Ungasebenzisa kwakhona i “Phezulu kwiphepha lokuthengisa” ikholamu ukufumana iibhidi zephepha eliphezulu zembali zamagama akho angundoqo. Esi sixhobo sisebenza kwiNethiwekhi yokuBonisa kaGoogle, ebonisa iintengiso ecaleni komxholo ofanayo. Unokuzama isicwangciso segama elingundoqo ukuze ufumane igama eliphambili. Nje ukuba ufumene igama eliphambili olithandayo, ungayisebenzisa emva koko kwimikhankaso yakho ye-Adwords.

Xa ukhetha igama elingundoqo, gcina engqondweni injongo. Njengokuba, ufuna abantu bacofe iintengiso zakho kuba befuna isisombululo kwingxaki. Nangona kunjalo, oku kusenokungabi njalo xa abantu bekhangela ngaphandle kweenjini zokukhangela, umzekelo. Basenokuba bajonga nje i-Intanethi okanye bafuna imfundo. Ukukhetha ibinzana-umdlalo wegama elingundoqo kukunika olona lawulo lwenkcitho kunye nokujoliswe kuko kubathengi abathile. Ikwaqinisekisa ukuba iintengiso zakho ziya kuvela kuphela kubathengi abakhangela ibinzana elichanekileyo.

Xa ukhetha igama elingundoqo, khumbula ukuba ayingawo onke amagama angundoqo adalwe alinganayo. Nangona abanye banokubonakala behlakaniphile ekuqaleni, ezinye azikho. Ukukhangela “wifi password” ibonisa ukuba abantu bafuna igama lokugqitha le-wifi, hayi imveliso okanye inkonzo ethile. Umzekelo, umntu okhangela ipaswedi yeWiFi kusenokwenzeka ukuba uphuma kwi-wifi yomnye umntu, kwaye awufuni ukuthengisa imveliso yakho kwi-wifi yabo!

Iibhidi

Unokuhlengahlengisa iibhidi zakho kwi-Adwords ngokusekelwe kwiziphumo zakho. UGoogle unomsebenzi owakhelwe-ngaphakathi oza kukunceda ubone ukuba yimalini yokubhida kumagama angundoqo athile. Unokusebenzisa esi sixhobo ukuqikelela i-CPC kunye nendawo yexabiso lebhidi eyahlukileyo. Imali oyibhidayo inokuxhomekeka kuhlahlo lwabiwo-mali olubekele umkhankaso wakho wokuthengisa. Uluhlu olungezantsi ngamanye amacebiso okulungelelanisa iibhidi zakho ze-Adwords ukwandisa iziphumo zakho.

Bazi abantu ojolise kubo. Ngokusebenzisa abantu bokuthengisa, ungajolisa ngcono abaphulaphuli bakho ngeAdWords. Njengokuba, ungabona iiyure zabo zokusebenza kunye namaxesha okuhamba. Kwakhona, unokwazi ukuba bachitha ixesha elingakanani emsebenzini okanye ekuphumleni. Ngokwazi ezi zinto, ungalungisa iibhidi zakho ukubonisa iintsingiselo zabaphulaphuli bakho ekujoliswe kubo. Oku kuluncedo ngakumbi ukuba ujolise kubathengi abanokuthi bathenge iimveliso kunye neenkonzo ezinxulumene neshishini elithile.

Chonga iintlobo zeentengiso abasebenzisi abazijongayo. Umzekelo, umsebenzisi okhangela 'Ivenkile yeBhayisekile’ ukusuka kwidesktop yabo inokukhangela indawo ebonakalayo. Nangona kunjalo, umntu okhangela umbuzo ofanayo kwisixhobo sakhe esiphathwayo unokukhangela iindawo zebhayisekile kwi-Intanethi. Abakhangisi abafuna ukufikelela kubakhweli kufuneka bajolise kwizixhobo eziphathwayo endaweni yedesktop okanye ithebhulethi. Uninzi lwabakhweli bakwimowudi yophando kwaye bathanda ukuthenga okokugqibela kwidesktop yabo okanye kwithebhulethi.

Amagama angundoqo agxininise kakhulu kwishishini lakho nakwimveliso, ngoko kuya kufuneka wenze umsebenzi wokuqagela xa useta iibhidi zakho zokuqala, kodwa uya kukwazi ukuzilungelelanisa xa sele unezibalo zakho. Ungalandela isikhokelo sebhidi yegama elingundoqo ukuseta iibhidi zakho zokuqala kwaye uzihlengahlengise kwiiveki ezimbalwa zokuqala emva kokuvula iakhawunti yakho.. Unokuhlengahlengisa iibhidi zakho zegama elingundoqo emva kokumisela uhlahlo lwabiwo-mali kunye nabaphulaphuli ekujoliswe kubo.

Kuxhomekeke kubungakanani bohlahlo lwabiwo-mali lwakho, unokukhetha ukuseta iibhidi zakho ngesandla okanye usebenzise enye yezicwangciso ezizenzekelayo. Kukho ezinye iindlela ezininzi zokwandisa iibhidi zakho kwi-Adwords, kodwa iqhinga leMaxime Conversions lelona lidumileyo. UGoogle usebenzisa ukufunda koomatshini ukwenza iibhidi ngokusekelwe kuhlahlo lwabiwo-mali lwakho lwemihla ngemihla. Nangona kunjalo, kufuneka usebenzise esi sicwangciso kuphela ukuba unohlahlo lwabiwo-mali olukhulu kwaye ufuna ukwenza ngokuzenzekelayo inkqubo yokubeka iibhidi kwi-Adwords.

Ukulandelela uguqulo

Ungasebenzisa umkhondo woguqulo lwe-AdWords ukubona ukuba zingaphi iintengiso zakho eziguqukayo. Ngesiqhelo, uya kubona inani lokuguqulwa kwiphepha lakho lokuqinisekisa xa usebenzisa ikhowudi yokuguqula efanayo kwiimveliso ezimbini. Ukuba ithemba licofa kuzo zombini iintengiso ngaphakathi kokugqibela 30 iintsuku, emva koko kufuneka ukwazi ukudlulisa ingeniso efanayo kuzo zombini iikhowudi zokuguqula. Kodwa inani loguqulelo liya kwahluka ngokusekwe kuhlobo lophawu olusebenzisayo.

Uguqulo alubekelwanga bucala kumthengi omnye, ngoko kunokwenzeka ukusebenzisa ixabiso elahlukileyo kumntu ngamnye. Amaxesha amaninzi, la maxabiso asetyenziselwa ukulinganisa i-ROI kwiphulo ngalinye lentengiso. Ungasebenzisa amaxabiso ahlukeneyo kumaxabiso ahlukeneyo kunye neendidi zoguqulo. Ixabiso lokuguqulwa kufuneka lifakwe kwintsimi ehambelanayo. Nangona kunjalo, ungafuna ukusebenzisa ixabiso elinye lokuguqula kuzo zonke iintengiso zakho ukuqinisekisa ukuba unokulinganisa iROI yentengiso nganye..

Xa useka iWebhusayithi okanye uFowunela uguqulo lweSiza, nqakraza kwi Useto oluPhezulu thebhu. Oku kuya kubonisa unqakrazo oluguquliweyo ikholamu. Unokujonga kwakhona idatha yokuguqulwa kumanqanaba amaninzi, kuquka iPhulo, Iqela leentengiso, Intengiso, kunye negama elingundoqo. Ungasebenzisa kwakhona idatha yokulandela umkhondo ukujonga ukuba zeziphi iintlobo zeentengiso ezisebenza kakhulu ukwenza uguqulelo.. Ngokubeka iliso kwiinguqu zakho, uya kuba nomfanekiso ochanekileyo wokusebenza kwentengiso yakho kwaye uyisebenzise njengesikhokelo sokubhala iintengiso zexesha elizayo.

Ukuseta i-AdWords yokuguqula umkhondo kulula. Inyathelo lokuqala kukuseta ikhowudi yakho yokulandelela. Ungachaza uguqulo kwintengiso yakho nganye ngokuyichaza ngokunxulumene nohlobo lomsebenzi owenziwa ngumsebenzisi.. Umzekelo, unokukhetha ukulandelela ukuguqulwa njengokuthunyelwa kwefom yoqhagamshelwano okanye ukukhuphela i-ebook yasimahla. Kwiindawo ze-Ecommerce, ungachaza nayiphi na intengo njengoguqulo. Nje ukuba usete ikhowudi, ungaqala ukulandelela iintengiso zakho.

Ukulandelela ukuguqulwa kuyahluka phakathi kwe-Google Analytics kunye ne-AdWords. I-Google Analytics isebenzisa uphawu lokucofa okokugqibela kunye neekhredithi zenguquko xa i-AdWords yokugqibela icofa. Kwelinye icala, Unikezelo lwe-AdWords luya kutyala uguqulo nokuba unezinye iindlela zokusebenzisana nomsebenzisi ngaphambi kokuba bafike kwiphepha lakho.. Kodwa le ndlela ayinakulunga kwishishini lakho. Kungoko, Kuya kufuneka usebenzise i-AdWords yokuguqula umkhondo ukuba unamajelo amaninzi okuthengisa kwi-intanethi.

Ukuba ujonge ukusebenzisa iGoogle Adwords kwiphulo lakho lokuthengisa, kuya kufuneka wazi ezinye iinkcukacha ezisisiseko malunga nendlela esebenza ngayo. Kufuneka usebenzise ixabiso-ngonqakrazo ngalunye (CPC) ibhidi, Indawo yentengiso ekujoliswe kuyo, kunye nokujolisa kwakhona ukunyusa izinga lakho lokucofa. Ukuze uqalise, funda eli nqaku ukuze ufumane ezona mpawu zibalulekileyo ze-AdWords. Emva kokufunda eli nqaku, kufuneka ukwazi ukwenza iphulo eliyimpumelelo.

Ixabiso-ngokuchofoza (CPC) ibhidi

Ukubhida ngexabiso lokucofa yinxalenye ebalulekileyo yephulo lePPC elisebenzayo. Ngokunciphisa iindleko zakho ngokucofa, unokwandisa i-traffic yakho kunye namanqanaba okuguqulwa. I-CPC imiselwa lubizo lwakho kunye nangefomula ethathela ingqalelo umgangatho wentengiso, inqanaba lentengiso, kunye neempembelelo eziqikelelweyo zokwandiswa kunye nezinye iifomathi zentengiso. Le nkqubo isekelwe kwizinto ezininzi, kuquka uhlobo lwewebhusayithi onayo kunye nomxholo wayo.

Izicwangciso zebhidi zeCPC zahlukile kwisiza ngasinye. Abanye basebenzisa ibhidi ngesandla ngelixa abanye bexhomekeke kubuchule obuzenzekelayo. Kukho izinto eziluncedo nezingeloncedo kuzo zombini. Olona ncedo lubalulekileyo lwebhidi ezenzekelayo kukuba ikhulula ixesha leminye imisebenzi. Isicwangciso esilungileyo siya kukunceda ukwandise iindleko zakho kwaye ufumane iziphumo ezilungileyo. Nje ukuba umisele iphulo lakho kwaye ulungiselele iibhidi zakho, uya kuba usendleleni yokwandisa ukubonakala kwakho kunye nokuguqula itrafikhi yakho.

I-CPC ephantsi ikuvumela ukuba ufumane ucofa ngakumbi kuhlahlo lwabiwo-mali lwakho, kunye nenani eliphezulu lokucofa lithetha ukuba kukho izikhokelo ezinokubakho kwiwebhusayithi yakho. Ngokumisela i-CPC ephantsi, uya kuba nakho ukufikelela kwi-ROI ephezulu kunezinye iindlela. Umgaqo olungileyo wesithupha kukuseka ibhidi yakho kumyinge weentengiso olindele ukuwenza ngenyanga. Okukhona ufumana iinguquko ezininzi, iphezulu ROI yakho.

Ngamakhulu amawaka amagama angundoqo akhoyo, ixabiso-ngonqakrazo-bhidi yinkalo ebalulekileyo yephulo PPC ngempumelelo. Nangona ii-CPC eziphezulu zingafuneki kulo lonke ishishini, iindleko eziphezulu zinokubenza bafikeleleke ngakumbi. Umzekelo, ukuba ishishini libonelela ngemveliso yexabiso eliphezulu, iyakwazi ukuhlawula i-CPC ephezulu. Okuchasene, amashishini aneendleko eziphezulu ze-avareji ngokuchofoza nganye angakwazi ukuhlawula i-CPC ephezulu ngenxa yexabiso lokuphila kwabathengi..

Isixa semali oyichitha ngokucofa kuxhomekeke kwizinto ezininzi, kubandakanywa amanqaku asemgangathweni kunye nokubaluleka kwegama elingundoqo. Ukuba igama lakho elingundoqo alihambelani nemarike ekujoliswe kuyo kwishishini lakho, ixabiso lakho linganyuka ngo 25 ipesenti okanye ngaphezulu. I-CTR ephezulu sesinye isalathisi sokuba intengiso yakho ifanelekile. Inokunyusa i-CPC yakho ngelixa inciphisa i-Avg yakho. CPC. Abathengisi be-Smart PPC bayazi ukuba ibhidi yeCPC ayithethi ngamagama angundoqo kuphela, kodwa indibaniselwano yezinye izinto.

Xa iCPC ibhida iAdwords, uhlawula umpapashi isixa esithile ngonqakrazo ngalunye ngokusekelwe kwixabiso lentengiso yakho. Njengokuba, ukuba ubiza iwaka leedola kwaye ufumane ucofa kanye, uya kuhlawula ixabiso eliphezulu kunokuba usebenzisa inethiwekhi yentengiso efana ne-Bing. Esi sicwangciso sikunceda ukuba ufikelele kwinani eliphezulu labathengi kunye nexabiso eliphantsi-ngokuchofoza.

Indawo yentengiso ekujoliswe kuyo

NgokuJonga iSiza endaweni, Abathengisi bakaGoogle bayakwazi ukukhetha iiwebhusayithi apho iintengiso zabo ziya kuvela khona. Ngokungafaniyo nokuhlawula-ngokuchofoza intengiso, Ukujoliswa kweSayithi kuvumela abakhangisi ukuba bajolise kwiindawo ezithile zomxholo. Ngelixa intengiso ye-pay-per-click ilungile kubathengisi abazi kakuhle ukuba abathengi babo bajonge ntoni, ishiya isabelo semarike esinokubakho singasetyenziswa. Nanga amanye amacebiso okwenza iintengiso zakho zigqame:

Inyathelo lokuqala ekwandiseni amaxabiso oguqulo kukhetha uyilo lwentengiso olujoliswe kwindawo elungileyo. Iintengiso ezifanelekileyo kumxholo wendawo ethile ziya kuba lula ukuguqula. Khetha uyilo olungqale kwindawo ethile ukunqanda ukudinwa kwabaphulaphuli, kulapho abaphulaphuli badinwa kukubona iintengiso ezifanayo ziphelile. Oku kubaluleke ngakumbi xa kubhengezwa abantu abanamanqanaba asezantsi okuqonda ukufunda. Yiyo loo nto ukutshintsha abenzi bentengiso rhoqo kunokunceda.

Ukujolisa kwakhona

Ukusebenzisa ukujoliswa kwakhona nge-Adwords kunokusebenza kakhulu. Ingasetyenziselwa ukutsala abathengi abanokubakho kwiwebhusayithi yakho. UFacebook unezinto ezingaphezulu 75% yabasebenzisi beselula, ukwenza ukuba ibe lukhetho oluhle kakhulu ukonyusa ubukho bakho kuTwitter. Ukwengeza, unokuthatha inzuzo yeAdwords’ ifomathi ehambelana neselula ukubamba ingqalelo yabaphulaphuli bakho. Le ndlela, unokuziguqula zibe ngabathengi. Ukusebenzisa i-Facebook kunye ne-Twitter ukujolisa kwakhona yindlela enhle yokwenza eyona ndlela inamandla yentengiso..

Ukujoliswa kwakhona nge-Adwords kuneenzuzo ezininzi. Ikunceda uhlale unxibelelana nabathengi bakho abakhoyo kwaye ufikelele kwabatsha. Ngokubeka iithegi zeSikripthi kwiwebhusayithi yakho, abantu abandwendwele indawo yakho kwixesha elidlulileyo baya kuzibona iintengiso zakho kwakhona, ukuvelisa ishishini eliphinda-phindayo. UGoogle ukwakuvumela ukuba usebenzise ukujolisa kwakhona nge-Adwords kuwo wonke amajelo osasazo oluntu, kuquka uFacebook, Twitter, kunye neYouTube.

Iintengiso zikaGoogle zisebenzisa ikhowudi ebizwa “ukujolisa kwakhona” esebenza kunye nesikhangeli sondwendwe ukuthumela iintengiso. Ikhowudi ayibonakali kwisikrini sondwendwe lwewebhusayithi, kodwa inxibelelana nesikhangeli somsebenzisi. Kubalulekile ukuqaphela ukuba wonke umsebenzisi we-intanethi unokukhubaza iikuki, nto leyo eya kwenza ukuba amava okuthengisa kwi-intanethi abe ngowakho. Ezo webhusayithi esele zinethegi ye-Google Analytics efakiweyo inokutsiba ukongeza ikhowudi yokujongwa kwakhona kweentengiso zikaGoogle..

Olunye ubugcisa bokujolisa kwakhona nge-Adwords kukuphinda kuluhlu olusekwe kuluhlu. Kolu hlobo lokujolisa kwakhona, abasebenzisi sele beyindwendwele iwebhusayithi kwaye bacofa ukuya kwi-post-cofa iphepha lokufika. Ezi ntengiso ezijoliswe kuzo zinokukhuthaza iindwendwe ukuba zithenge okanye ziphucule umrhumo. Ukujoliswa kwakhona nge-Adwords sisicwangciso esihle kakhulu sokuvelisa izikhokelo eziphezulu.