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Zininzi izibonelelo zokuqhuba iphulo leGoogle Adwords. Uphendlo oluhlawulweyo lujolise kakhulu kwaye luyakaleka. Inokukunceda ukuba ufumane ukuqondwa kwebrendi ngokukhawuleza. Kwaye ngenxa yokuba izifundo zikaGoogle zibonise ukuba iintengiso ezihlawulelweyo zonyusa amathuba okucofa okuphilayo 30 ipesenti, banokuba lutyalo-mali olubalaseleyo. Nazi nje ezimbalwa zezi ngenelo. Qhubeka ufunda ukuze ufumane izibonelelo zokuqhuba iphulo le-Adwords. Kwaye uqalise namhlanje! Nje ukuba uqikelele ibhajethi yakho, qala ukuvelisa umgangatho wetrafikhi namhlanje!
Ngaphandle kokunceda iwebhusayithi yakho ibekwe ngokwendalo, Iintengiso zikaGoogle zinokukunceda ukuba ufikelele kubaphulaphuli abathile ngeentengiso ezijoliswe kuwe. Intengiso ye-Pay-per-click, ekwabizwa ngokuba yiPPC, yindlela esebenzayo yokuvelisa i-traffic ngokubeka iintengiso kwiwebhusayithi yakho kwaye uhlawule kuphela xa abasebenzisi becofa kubo. Ezi ntengiso zivela ngaphezulu kweziphumo eziphilayo kwaye zihlala ziphezulu okanye zisezantsi kwiiSERPs zikaGoogle. Nangona kunjalo, Kubalulekile ukuqaphela ukuba kukho izilumkiso kwintengiso yePPC.
Enye yeenzuzo ezinkulu zeGoogle Adwords yindleko yayo ephantsi. Ngokungafaniyo neentengiso zemveli, ayifuni uhlahlo lwabiwo-mali olukhulu ukuze lusebenze. Akukho nkcitho incinci ifunekayo, kwaye unokuseta uhlahlo lwabiwo-mali lweentengiso zakho mihla le. Unokukhetha ukujolisa iintengiso zakho ngokusekelwe kwindawo kunye nesixeko, nto leyo enokuba luncedo kakhulu ukuba uneshishini lenkonzo yasentsimini, umzekelo.
Ukwenza intengiso esebenzayo, kufuneka uqale ukhethe amagama angundoqo abaphulaphuli bakho abaza kuwasebenzisa ukufumana iwebhusayithi yakho. Amagama angundoqo asebenzayo ngawona afumana imiqulu ephezulu yokukhangela. Khumbula ukukhetha loo magama angundoqo oqinisekileyo ukuba aya kuvelisa iziphumo. Khumbula ukuba awuyazi into abantu abayikhangelayo, ungasoloko wongeza amanye amagama angundoqo kamva. Kuya kufuneka uhlale ukhumbula ukuba awunakuze uqinisekise ukuba intengiso yakho iya kuba sisiphumo sokuqala kuGoogle.
Enye inzuzo yeGoogle Adwords kukukwazi ukujolisa izixhobo ezithile. Kuxhomekeke kwishishini lakho’ iimfuno, unokukhetha abaphulaphuli ojolise kubo kunye nezixhobo zabo. Ungaphinda uhlengahlengise ixabiso lakho ngokufanelekileyo, ngokuzenzekelayo ukubiza phezulu kwizixhobo kwaye usezantsi kwezinye. Kukho iintlobo ezininzi zeentengiso, ezahluka ngeendleko zazo. Ezinye iintlobo ezimbalwa zeentengiso zikwafumaneka ngenkqubo kaGoogle Adwords. Nangona kunjalo, umzekelo omhle kukubonisa iintengiso, evela kumaphepha ewebhu.
Ishishini linokuphumelela ngokugqithisileyo ngokusebenzisa itekhnoloji eyongezelekayo. Imidiya yoluntu ngumzekelo obalaseleyo. Inokunyuka kakhulu, kwaye ayifuni izixhobo zenkampani enkulu ukukala. Iinkonzo zorhumo, kwelinye icala, awufuni ukuba inkampani ityale imali kwiifektri ezininzi okanye iqeshe abasebenzi abaninzi. Ii-apps eziphathwayo, ngokunjalo, zinokwehla. Zinokukhutshelwa ngamawaka abantu yonke imihla, kwaye iinkampani akufuneki ziphinde ziqale ivili xa zisanda.
Injongo yeshishini kukuhlangabezana neemfuno zemarike, kwaye ezi mfuno ziyatshintsha ngokuhamba kwexesha njengoko izinto ezithandwa ngabantu kunye nezixhobo zisanda. Ngaphandle kweenkqubo ezikhawulezayo, amashishini kufuneka aqhelane rhoqo kwaye andise ukuhlangabezana neemfuno eziguqukayo zabathengi. Kungenjalo, babeka emngciphekweni wokuphulukana nokusebenza kakuhle kunye nomgangatho wenkonzo, nto leyo eya kuchaphazela ubudlelwane babathengi kunye nodumo lweshishini. Ngesi sizathu, amashishini anokunyuka abalulekile ekugcineni ishishini elinengeniso. Ngelixa amashishini anokunyuka kulula ukuwakha kunye nokugcina, Ishishini elingenako ukukala linobunzima bokuhlangabezana neemfuno ezintsha kunye nokukhula.
Ingqikelelo ye-scalability inokusebenza kwiindawo ezininzi ezahlukeneyo zeshishini, ukusuka kuncedo loqeqesho ukuya kumajelo osasazo. Ayizizo zonke iinkalo zeshishini ezinokunyuka, kwaye indlela abakwenza ngayo oko isenokungasebenzi kakuhle kwezinye iinjongo. Ngethamsanqa, iteknoloji yenze oku kwaba nokwenzeka. Ayizizo zonke iindawo zeshishini ezinokunyuswa ngexesha elinye, ngoko ishishini kufuneka ligxininise kwezona ndawo zinzima.
Ngelixa i-scalability ibalulekile kuwo onke amashishini, amashishini amancinci ayidinga kakhulu. Amashishini amancinci anezixhobo ezinqongopheleyo kunye nawona mandla angakhula. Ubuncwane babo bufanele busetyenziswe ngobulumko. Ixesha elidlulele, bangena kwi-metamorphosis njengoko iinkokeli zabo ziqhelana nomdlalo. Ngaphandle kokukwazi ukukala, amashishini amancinci amaninzi ayasilela okanye asonge ngokupheleleyo. Kodwa xa iinkokeli zinombono wokwenza oko, la mashishini aya kuphumelela.
Inkqubo kaGoogle yokuhlawula-ngokuchofoza ivumela abakhangisi ukuba babhide kumagama angundoqo afanelekileyo kwiimveliso kunye neenkonzo zabo.. Iintengiso zikaGoogle zibala ukusebenza okulindelweyo ngokusekelwe kumagama angundoqo okanye amaqela egama elingundoqo abangela iibhidi. Ukuba i-eCTR iphantsi, intengiso ayinyanzeli abasebenzisi ukuba bacofe kuyo. Ngesi sizathu, UGoogle uyaqinisekisa ukuba abathengisi banebhidi ephezulu ngokwaneleyo yokufumana indawo oyifunayo.
Phakathi kweentengiso ezahlukeneyo, leyo ineNtengiso yeNtengiso iphezulu iya kuboniswa kwindawo ephezulu yegama lokukhangela elifanelekileyo, ilandelwa yintengiso yesibini ephezulu, kwaye nangokunjalo. Iintengiso ezingafikeleliyo ezi mfuno aziyi kuboniswa kuGoogle. Amanqaku asemgangathweni kunye ne-Max CPC Bid zizinto eziphambili ezimisela i-Ad Rank, ngokunjalo nokhuphiswano lwefandesi.
Ibhidi ephezulu ayiqinisekisi ukuba uya kuphumelela kwifandesi, kodwa iyakwandisa amathuba akho okufumana unqakrazo. Nokuba yeyiphi na iCPC, Umgangatho ophezulu wamanqaku kunye neNtengiso yeNtengiso iya kukunceda ufumane eyona nzuzo ingcono kwintengiso yakho yePPC. Ngele ndlela, unokufumana imbuyekezo ebalulekileyo kwintengiso yePPC. Ukuba uyayazi into oyenzayo, Intengiso yePPC inokuba luncedo kwishishini lakho.
Ixabiso-ngonqakrazo ngalunye, okanye iCPC, ibhekisa kwixabiso olihlawula ngokucofa. Ubuninzi beCPC yakho yeyona mali iphezulu ozimisele ukuyihlawula. Ngalo lonke ixesha uqhuba ifandesi yePPC, iCPC yakho yokwenyani iya kutshintsha. Yimetric ebalulekileyo yentengiso yedijithali ekunceda ukuba uqonde ukuba yimalini na ukufikelela kumthengi. Ukwazi ukuba yimalini oyisebenzisayo kunokukukhuthaza ukuba unciphise ibhajethi yakho yentengiso.
Ngoncedo lweAdWords, ungathengisa kwi-injini yokukhangela kaGoogle ukufikelela kubathengi abanokuthi bajonge iimveliso okanye iinkonzo zakho. Kuba aba bantu sele benomdla kwimveliso okanye kwinkonzo yakho, unokubabonisa intengiso yakho ukutsala itrafikhi engaphezulu kunye nokunyusa intengiso. Ngenethiwekhi yentengiso ejolise kakhulu, unganyusa amazinga okuguqulwa. Ngezantsi kukho iindlela zokwenza uninzi lwephulo lakho le-AdWords.
Ngelixa kuyinyani ukuba i-AdWords ibiza kakhulu, ineenzuzo ezininzi. Abaqalayo, ungalandela kwaye ulinganise amaphulo akho ukuze ubone ukuba zeziphi iintengiso ezenza itrafikhi. Kwakhona kunokwenzeka ukujolisa kwiimarike ezithile kunye namagama angundoqo, enokukunceda ukuba ukhulise ulwazi lwebrendi ekuhlaleni nakwisizwe. Kwaye ngaphezu kwakho konke, unokulawula uhlahlo lwabiwo-mali lwakho ngoncedo lwezandiso zentengiso. Ukufunda ukuba ungawanyusela njani amaphulo eAdWords, landela la macebiso:
Iintengiso zikaGoogle azitshiphu, nangona. Iindleko ngokucofa (CPC) yahluka ukusuka kwigama elingundoqo ukuya kwigama elingundoqo, kwaye kubalulekile ukuqonda ukuba nganye nganye inexabiso elingakanani. Iintengiso ezininzi zibiza kakhulu kunezinye, ngoko ke ukuzicwangcisa ngokuchanekileyo kunokukunceda uhlale kuhlahlo lwabiwo-mali lwakho. Enye into emayiqwalaselwe ziindleko zelothe nganye (CPL) – amanye amagama angundoqo aya kuxabisa ngaphezulu kwiidesktop kuneemobiles, kodwa ezinye ziya kubiza kancinci kwizixhobo eziphathwayo.
Ukuba uqhuba ishishini elincinci, awudingi ukuchitha i-10k yeedola ngenyanga ukuze ubone iziphumo ezinentsingiselo. Ubungakanani besampulu ye 10 ukuya 15 Ukucofa ngosuku kwanele ukuvavanya iakhawunti yakho. Umzekelo, ungahlawula $5-8 ngokucofa kwintengiso yenkonzo yasekhaya, ngelixa iphulo elijolise kumashishini abiza amaxabiso aphezulu angayalela amakhulu eedola ngokucofa. Ngaphandle kokubiza, ingcali ye-PPC iseyeyona ndlela ingcono kwishishini elincinci kunokuqesha i-arhente.
Ngelixa inkqubo yentengiso yePPC kaGoogle isebenza kakhulu, ikwabiza kakhulu. Kulula ukubona ukuba kutheni abantu abaninzi bekhetha ukuyiphepha i-AdWords ngokupheleleyo kwaye banamathele kubuchule be-SEO endaweni yoko. Kodwa ukuba awoyiki ukuhlawula kancinci ukunyusa ukubonakala kwewebhusayithi yakho, kufuneka uthathele ingqalelo i-AdWords njengesixhobo esinamandla sokuthengisa. Ukuba yenziwe ngokufanelekileyo, inokuhlawula ixesha elikhulu.
