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Zininzi iindlela ezahlukeneyo zokusebenzisa i-AdWords ukukhuthaza iwebhusayithi yakho. Uninzi lwabantu luyisebenzisa kwi-pay-per-click basis, kodwa ungasebenzisa indleko-nge-impression okanye indleko-nge-yokufumana ibhidi ukujolisa kubaphulaphuli abathile. Abasebenzisi abaphambili banokusebenzisa i-AdWords ukwenza izixhobo ezahlukeneyo zokuthengisa, njengokuveliswa kwegama elingundoqo kunye nokwenza iintlobo ezithile zovavanyo. Funda indlela yokusebenzisa iAdWords ukukhuthaza iwebhusayithi yakho!
Amaqela entengiso yegama elinye elingundoqo aluncedo ukuba uzama ukugxila kwimizamo yakho kwigama elithile lokukhangela. Ngokwenza oku, ungakunqanda ukuhlawulela unqakrazo olungenamsebenzi kwaye uqinisekise ukuba iintengiso zakho ziqhutywa kuphela kwimibuzo efanelekileyo.. Nangona kunjalo, Amaqela entengiso yegama elinye elingundoqo aneentsilelo zawo. Ekuqaleni, zifuna ukuba wenze iinguqulelo ezimbini ezahlukeneyo zekopi efanayo yentengiso yegama ngalinye elingundoqo. Oku kuthatha ixesha kwaye kunokukhokelela ekukhungathekeni ukuba awuhoyi ingqalelo kwii-nuances zegama elingundoqo..
Isibini, Amaqela entengiso yegama elingundoqo elinye anokunyusa umgangatho wakho wamanqaku. Inqaku lomgangatho luqikelelo lomgangatho wentengiso yakho, iphepha lokufika kunye negama elingundoqo. Amanqaku aphezulu athetha iintengiso ezisemgangathweni ezingcono kunye neendleko eziphantsi. Iintengiso ezinamanqaku akumgangatho ophezulu zidla ngokuboniswa kwiziphumo zophendlo. Isithathu, Amaqela entengiso yegama elingundoqo elinye anokuba ngumngeni ukuphumeza, kodwa kufanelekile ixesha kunye nomgudu. Uya kubona i-ROI eyandisiweyo kwiinyanga ezimbalwa.
Olunye uncedo lwamaqela eentengiso zegama elingundoqo kukuba akunika ulawulo olungaphezulu kwiakhawunti yakho. Oku kuluncedo ngakumbi ukuba unemveliso ezininzi okanye iinkonzo. Le ndlela, ungajolisa izixhobo zakho kwaye unyuse amaphulo akho ngeentengiso ezifanelekileyo kunye namaphepha okufika. Amaqela entengiso yegama elingundoqo elinye nawo anexabiso eliphantsi kwaye anokunciphisa iCPC yakho kwaye aphucule iCTR yakho. Ngoko ke, Kufanelekile ukusebenzisa ii-SKAGs xa unyusa amaphulo akho eenjini zokukhangela.
Enye inzuzo yee-SKAGs kukuba iqinisekisa amanqaku akumgangatho ophezulu. Adwords’ umgangatho umgangatho utshintsha rhoqo kwaye isekelwe kwizinto ezahlukeneyo, ezingabonakali lula ngaphandle. Kodwa ngokubanzi, I-SKAGs yonyusa i-CTR kwaye ingcono ekujoliseni amagama athile ophando kunamagama angundoqo abanzi. Ke ukuba ujonge indlela engcono yokujolisa kubaphulaphuli bakho, zama ukuyila iSKAG yayo.
Ukuba ufuna ukwandisa umkhankaso wakho wokuthengisa weGoogle Adwords, Kuya kufuneka ucinge ngokusebenzisa ibhidi ezenzekelayo. Le teknoloji iluncedo kakhulu, kodwa kufuneka uqiniseke ukuba uyibeke iliso ngokufanelekileyo. Ibhidi ezenzekelayo kufuneka isetyenziswe kunye neeseli zakho ezingwevu ukufumana okuninzi kwiphulo lakho lentengiso. Ukuze uqalise, nanga amanye amacebiso:
Sebenzisa udidi lwebhidi lweCPC ephuculweyo. Olu hlobo lwethedi luyafana nokubhida ngesandla, kodwa unokuthembela kwi-algorithm yeNtengiso zikaGoogle ukwenza uhlengahlengiso oluyimfuneko. Ibhidi ye-CPC eyomeleziweyo linyathelo lokuqala elihle lokuya kumatshini. Ukwenza olu hlobo lokubhida, cofa ibhokisi yokukhangela engezantsi kwesicwangciso sebhidi ngesandla kwaye khetha Eyomeleziweyo CPC kuhla. Elona bhidi liphezulu liya kuthathela ingqalelo eyona CPC iphezulu.
Isicwangciso sebhidi osisebenzisayo siya kuxhomekeka kwiinjongo zakho kunye neenjongo zengeniso. Kukho iintlobo ezintandathu zezicwangciso zebhidi ezibonelelwa nguGoogle. Ngamnye uneenjongo zakhe kunye nezinto ezifumanekayo. Khetha eyona ilungileyo kwishishini lakho. Qiniseka ukuba uyakha iifuneli zokuguqula ukulandelela iziphumo zephulo lakho. Kuya kufuneka uphucule isicwangciso sakho sebhidi. Ukusebenzisa ibhidi ezenzekelayo kuya kukunceda wandise inzuzo yakho, kodwa akuqinisekisi 100% ukhuselo.
Ukusebenzisa ixabiso ekujoliswe kulo ngokufunyanwayo (CPA) isicwangciso sikunika ulawulo olungaphezulu kwibhidi ezenzekelayo. Yeyona ndlela ibalaseleyo yokuseta amaxabiso akho ngokusekwe kwimbuyekezo elindelekileyo yoguqulo. Ukongeza kokumisela i-CPC ekujoliswe kuyo, Ungasebenzisa esi sicwangciso kuwo wonke amaphulo kunye namaqela eentengiso. Ukuba uyayazi iCPA yakho, ungasebenzisa ukubhida okuzenzekelayo kuwo wonke amaqela eentengiso kunye namaphulo.
Kubalulekile ukubeka esweni iqhinga lokubhida elizenzekelayo. Ibhidi ezenzekelayo ineenzuzo ezininzi, kubandakanywa amazinga okuguqulwa okwandisiweyo. Ingasetyenziselwa ukwandisa iimpawu ezintsha okanye iindidi. Ngokusebenzisa idatha ebandayo, ibhidi ezenzekelayo inokuqikelela ukuba kuya kwenzeka nini ukuthengisa, nto leyo ephucula izinga loguqulo lwakho. Ukuba uzimisele malunga nokwandisa i-ROI yakho, ibhidi ezenzekelayo yindlela yokuhamba. Ii-tweaks ezimbalwa zinokwenza wonke umahluko kwiphulo lakho.
Kukho iindlela ezininzi zokuphucula iNqaku lakho loMgangatho wemikhankaso ye-Adwords. Ukongeza ekuphuculeni i-CTR yakho kunye nokucofa-ngokusebenzisa izinga, kufuneka wenze iphepha lakho libe lula ukulijonga kubatyeleli. UGoogle uya kukala iintengiso zakho ngokwembali yokusebenza kwazo, Ukubaluleka kwexesha lokukhangela, kunye nesantya sokucofa. Indlela elungileyo yokuphucula iNqaku lakho loMgangatho kukujikelezisa iintengiso zakho rhoqo kwaye uzivavanye ngokuchaseneyo. I-algorithm kaGoogle ivavanya ukusebenza ngokubanzi kwentengiso nganye ukuyinika elona nqaku liphezulu liphezulu.
Ireyithi yokucofa (CTR) yegama elingundoqo yinombolo enye ekumiseleni iNqaku loMgangatho wegama elingundoqo. Iphezulu i-CTR, Okukhona kufanelekile intengiso yakho kumkhangeli. Ngaphezu koko, iintengiso ezine-CTR eziphezulu ziya kubeka phezulu kwiziphumo zophando lwendalo. Nangona kunjalo, ukuphucula umgangatho wakho wamanqaku, kufuneka uziqhelanise nayo yonke imiba enefuthe kwi-CTR. Injongo yokuba neCTR ye 7 okanye ngaphezulu.
Izinto ezininzi zinegalelo kuMgangatho weNqaku leentengiso zakho. Ungasebenzisa iindlela ezininzi zokuphucula uninzi lwazo. Ungasebenzisa kwakhona i-Ad Preview kaGoogle kunye nesixhobo sokuxilonga ukuze ubone ukuba yintoni engasebenziyo. Kukho iindlela ezilungileyo zokuphucula iNqaku lakho loMgangatho kwi-Adwords kwaye ukwandise i-CTR yakho. Le ndlela, uya kuba nakho ukonyusa inani lezimvo ezifunyanwa ziintengiso zakho kwaye uhlawule kancinci kwinto nganye.
Ukongeza ekuphuculeni iCTR, Iphulo lakho le-AdWords umgangatho woMgangatho umisela ukuba iintengiso zakho zifumana ucofo. Oku kungenxa yokufaneleka kwamagama angundoqo kunye nesicatshulwa esisetyenziswe kwintengiso. Amanqaku asemgangathweni nawo aqwalasela amava ephepha lokufika. Ukuqonda zonke ezi zinto zintathu kuya kukunceda uqonde ukuba loluphi utshintsho ekufuneka lwenziwe kwiphulo lakho. Ukulungelelanisa ezi zinto kuya kwandisa i-traffic kunye nokucofa. Eyona ndlela yokuphucula umgangatho wamanqaku akho kukulinga iindlela ezahlukeneyo kwaye ubone ukuba zeziphi ezisebenza ngcono kwishishini lakho.
Ukwandisa iNqaku lakho loMgangatho yinxalenye ebalulekileyo yephulo lakho lokuthengisa elihlawulweyo. Yenye yezona zinto zibalulekileyo ezimisela ukuba zisebenza kangakanani iintengiso zakho. Okona liphezulu inqaku lakho loMgangatho, kokukhona ibhidi yakho yeCPC iphezulu. Ukonyusa iNqaku lakho loMgangatho kuya kukunika umda wokukhuphisana ngaphezu kwabathengi abaphezulu kunye nokwandisa i-ROI yakho. Kodwa khumbula, akukho sisombululo sikhawulezileyo sokuphucula iNqaku lakho loMgangatho. Kuthatha ixesha, ukulinga, kunye nokucokiswa.
Iindleko ngokucofa (CPC) kuba i-Adwords iyahluka ngokweshishini kunye negama elingundoqo. Ngelixa i-CPC eqhelekileyo ye-Adwords $2.32, amanye amagama angundoqo axabisa ngaphezulu kunamanye. Ukhuphiswano lweshishini ludlala indima ekunqumeni iindleko ze-Adwords. Umzekelo, “ukhuseleko ekhaya” yenza ngaphezu konqakrazo oluphindwe kahlanu njengoko “ipeyinti.” Nangona kunjalo, Harry's Shave Club isebenzisa igama elingundoqo “iklabhu yokucheba” ukuthengisa kunye nokuhlawula $5.48 ngonqakrazo ngalunye. Nangona le CPC isezantsi kunezinye iinkampani, bezibekwe kwiphepha lesithathu leziphumo zophendlo kwaye zenziwe $36,600.
Iindleko ngokuchofoza kwi-Adwords ziyahluka ngokuxhomekeka kumgangatho wegama elingundoqo, isicatshulwa sentengiso, kunye nephepha lokufika. Ngokufanelekileyo, zontathu ezi zinto zibalulekile kwimveliso okanye kwinkonzo ebhengezwayo. I-CTR ephezulu ithetha ukuba intengiso iluncedo kubasebenzisi. Olu lwazi luya kukunceda uqonde ukuba intengiso nganye ixabisa malini. Ekugqibeleni, injongo kukwandisa ixabiso lakho ngonqakrazo ngalunye lwe-ROI engcono.
Enye i-metric ebalulekileyo lixabiso ngoguqulo ngalunye. Xa i-CPC yentengiso inyuka, izinga loguqulo eliphezulu lilindelwe. Ukusebenzisa inqaku likaGoogle lokuphucula ibhidi yeCPC kuya kukunceda ufezekise oku. Olu phawu luhlengahlengisa ngokuzenzekelayo iibhidi zakho ngokusekelwe kwiziphumo zentengiso. Kungcono kumagama angundoqo e-niche kuba ikuvumela ukuba wolule ibhajethi yakho. Ixabiso eliphakathi ngokuguqulwa kwe-Adwords $2.68.
Iindleko ngokuchofoza kwi-Adwords ziyahluka ngokuxhomekeke kwishishini. Ngelixa intengiso yee-adwords kwiindawo zabucala zibiza ngaphantsi kwe $1, UGoogle wenza uninzi lwengeniso yakhe ngokuqhuba iintengiso zokukhangela. Kuyenzeka ukuba uhlawule kancinci, kodwa olu nqakrazo lusenokungajoliswa ngokwaneleyo. Ii-CPC zisetwa ngeenkqubo zokubhida okanye iifomula ezisetyenziswa ziinkampani zentengiso. Abapapashi bewebhusayithi, kwelinye icala, hlawula umthengisi xa undwendwe lucofa intengiso.
I-CPC yeentengiso ze-Facebook inokutshintsha ngokuxhomekeke kwindlela abantu abasabela ngayo kwiintengiso. Ungakwazi ukuseta ngesandla ibhidi yeCPC yeentengiso zikaFacebook. Eyona CPC iphantsi yi $0.45 kwiintengiso kwimpahla ngelixa eyona iphezulu $3.77 for financial advertisers. Another way to make money on Facebook is to use native ads. These ads look like part of a blog and are not obvious. Taboola, umzekelo, is a popular native ad network.
