Yintoni ekufuneka uyazi malunga neGoogle Adwords

Ukuba ujonge ukusebenzisa iGoogle Adwords kwiphulo lakho lokuthengisa, kuya kufuneka wazi ezinye iinkcukacha ezisisiseko malunga nendlela esebenza ngayo. Kufuneka usebenzise ixabiso-ngonqakrazo ngalunye (CPC) ibhidi, Indawo yentengiso ekujoliswe kuyo, kunye nokujolisa kwakhona ukunyusa izinga lakho lokucofa. Ukuze uqalise, funda eli nqaku ukuze ufumane ezona mpawu zibalulekileyo ze-AdWords. Emva kokufunda eli nqaku, kufuneka ukwazi ukwenza iphulo eliyimpumelelo.

Ixabiso-ngokuchofoza (CPC) ibhidi

Ukubhida ngexabiso lokucofa yinxalenye ebalulekileyo yephulo lePPC elisebenzayo. Ngokunciphisa iindleko zakho ngokucofa, unokwandisa i-traffic yakho kunye namanqanaba okuguqulwa. I-CPC imiselwa lubizo lwakho kunye nangefomula ethathela ingqalelo umgangatho wentengiso, inqanaba lentengiso, kunye neempembelelo eziqikelelweyo zokwandiswa kunye nezinye iifomathi zentengiso. Le nkqubo isekelwe kwizinto ezininzi, kuquka uhlobo lwewebhusayithi onayo kunye nomxholo wayo.

Izicwangciso zebhidi zeCPC zahlukile kwisiza ngasinye. Abanye basebenzisa ibhidi ngesandla ngelixa abanye bexhomekeke kubuchule obuzenzekelayo. Kukho izinto eziluncedo nezingeloncedo kuzo zombini. Olona ncedo lubalulekileyo lwebhidi ezenzekelayo kukuba ikhulula ixesha leminye imisebenzi. Isicwangciso esilungileyo siya kukunceda ukwandise iindleko zakho kwaye ufumane iziphumo ezilungileyo. Nje ukuba umisele iphulo lakho kwaye ulungiselele iibhidi zakho, uya kuba usendleleni yokwandisa ukubonakala kwakho kunye nokuguqula itrafikhi yakho.

I-CPC ephantsi ikuvumela ukuba ufumane ucofa ngakumbi kuhlahlo lwabiwo-mali lwakho, kunye nenani eliphezulu lokucofa lithetha ukuba kukho izikhokelo ezinokubakho kwiwebhusayithi yakho. Ngokumisela i-CPC ephantsi, uya kuba nakho ukufikelela kwi-ROI ephezulu kunezinye iindlela. Umgaqo olungileyo wesithupha kukuseka ibhidi yakho kumyinge weentengiso olindele ukuwenza ngenyanga. Okukhona ufumana iinguquko ezininzi, iphezulu ROI yakho.

Ngamakhulu amawaka amagama angundoqo akhoyo, ixabiso-ngonqakrazo-bhidi yinkalo ebalulekileyo yephulo PPC ngempumelelo. Nangona ii-CPC eziphezulu zingafuneki kulo lonke ishishini, iindleko eziphezulu zinokubenza bafikeleleke ngakumbi. Umzekelo, ukuba ishishini libonelela ngemveliso yexabiso eliphezulu, iyakwazi ukuhlawula i-CPC ephezulu. Okuchasene, amashishini aneendleko eziphezulu ze-avareji ngokuchofoza nganye angakwazi ukuhlawula i-CPC ephezulu ngenxa yexabiso lokuphila kwabathengi..

Isixa semali oyichitha ngokucofa kuxhomekeke kwizinto ezininzi, kubandakanywa amanqaku asemgangathweni kunye nokubaluleka kwegama elingundoqo. Ukuba igama lakho elingundoqo alihambelani nemarike ekujoliswe kuyo kwishishini lakho, ixabiso lakho linganyuka ngo 25 ipesenti okanye ngaphezulu. I-CTR ephezulu sesinye isalathisi sokuba intengiso yakho ifanelekile. Inokunyusa i-CPC yakho ngelixa inciphisa i-Avg yakho. CPC. Abathengisi be-Smart PPC bayazi ukuba ibhidi yeCPC ayithethi ngamagama angundoqo kuphela, kodwa indibaniselwano yezinye izinto.

Xa iCPC ibhida iAdwords, uhlawula umpapashi isixa esithile ngonqakrazo ngalunye ngokusekelwe kwixabiso lentengiso yakho. Njengokuba, ukuba ubiza iwaka leedola kwaye ufumane ucofa kanye, uya kuhlawula ixabiso eliphezulu kunokuba usebenzisa inethiwekhi yentengiso efana ne-Bing. Esi sicwangciso sikunceda ukuba ufikelele kwinani eliphezulu labathengi kunye nexabiso eliphantsi-ngokuchofoza.

Indawo yentengiso ekujoliswe kuyo

NgokuJonga iSiza endaweni, Abathengisi bakaGoogle bayakwazi ukukhetha iiwebhusayithi apho iintengiso zabo ziya kuvela khona. Ngokungafaniyo nokuhlawula-ngokuchofoza intengiso, Ukujoliswa kweSayithi kuvumela abakhangisi ukuba bajolise kwiindawo ezithile zomxholo. Ngelixa intengiso ye-pay-per-click ilungile kubathengisi abazi kakuhle ukuba abathengi babo bajonge ntoni, ishiya isabelo semarike esinokubakho singasetyenziswa. Nanga amanye amacebiso okwenza iintengiso zakho zigqame:

Inyathelo lokuqala ekwandiseni amaxabiso oguqulo kukhetha uyilo lwentengiso olujoliswe kwindawo elungileyo. Iintengiso ezifanelekileyo kumxholo wendawo ethile ziya kuba lula ukuguqula. Khetha uyilo olungqale kwindawo ethile ukunqanda ukudinwa kwabaphulaphuli, kulapho abaphulaphuli badinwa kukubona iintengiso ezifanayo ziphelile. Oku kubaluleke ngakumbi xa kubhengezwa abantu abanamanqanaba asezantsi okuqonda ukufunda. Yiyo loo nto ukutshintsha abenzi bentengiso rhoqo kunokunceda.

Ukujolisa kwakhona

Ukusebenzisa ukujoliswa kwakhona nge-Adwords kunokusebenza kakhulu. Ingasetyenziselwa ukutsala abathengi abanokubakho kwiwebhusayithi yakho. UFacebook unezinto ezingaphezulu 75% yabasebenzisi beselula, ukwenza ukuba ibe lukhetho oluhle kakhulu ukonyusa ubukho bakho kuTwitter. Ukwengeza, unokuthatha inzuzo yeAdwords’ ifomathi ehambelana neselula ukubamba ingqalelo yabaphulaphuli bakho. Le ndlela, unokuziguqula zibe ngabathengi. Ukusebenzisa i-Facebook kunye ne-Twitter ukujolisa kwakhona yindlela enhle yokwenza eyona ndlela inamandla yentengiso..

Ukujoliswa kwakhona nge-Adwords kuneenzuzo ezininzi. Ikunceda uhlale unxibelelana nabathengi bakho abakhoyo kwaye ufikelele kwabatsha. Ngokubeka iithegi zeSikripthi kwiwebhusayithi yakho, abantu abandwendwele indawo yakho kwixesha elidlulileyo baya kuzibona iintengiso zakho kwakhona, ukuvelisa ishishini eliphinda-phindayo. UGoogle ukwakuvumela ukuba usebenzise ukujolisa kwakhona nge-Adwords kuwo wonke amajelo osasazo oluntu, kuquka uFacebook, Twitter, kunye neYouTube.

Iintengiso zikaGoogle zisebenzisa ikhowudi ebizwa “ukujolisa kwakhona” esebenza kunye nesikhangeli sondwendwe ukuthumela iintengiso. Ikhowudi ayibonakali kwisikrini sondwendwe lwewebhusayithi, kodwa inxibelelana nesikhangeli somsebenzisi. Kubalulekile ukuqaphela ukuba wonke umsebenzisi we-intanethi unokukhubaza iikuki, nto leyo eya kwenza ukuba amava okuthengisa kwi-intanethi abe ngowakho. Ezo webhusayithi esele zinethegi ye-Google Analytics efakiweyo inokutsiba ukongeza ikhowudi yokujongwa kwakhona kweentengiso zikaGoogle..

Olunye ubugcisa bokujolisa kwakhona nge-Adwords kukuphinda kuluhlu olusekwe kuluhlu. Kolu hlobo lokujolisa kwakhona, abasebenzisi sele beyindwendwele iwebhusayithi kwaye bacofa ukuya kwi-post-cofa iphepha lokufika. Ezi ntengiso ezijoliswe kuzo zinokukhuthaza iindwendwe ukuba zithenge okanye ziphucule umrhumo. Ukujoliswa kwakhona nge-Adwords sisicwangciso esihle kakhulu sokuvelisa izikhokelo eziphezulu.