Udidi: Ibhlog

Kukho amanyathelo amaninzi onokuthi uwathathe ukwandisa umkhankaso wakho we-Adwords. Oku kubandakanya ukumisela ixabiso eliphezulu elifanelekileyo ngokucofa, ukuphanda amagama angundoqo, kunye nokusebenzisa uvavanyo lokwahlula ukunyusa ixabiso lakho ngonqakrazo ngalunye. Emva kokuba ugqibile la manyathelo, ulungele ukuqalisa ukuthengisa iwebhusayithi yakho. Inyathelo elilandelayo lithatha isigqibo malunga nendlela yokubhida kwintengiso nganye.

Iindleko ngokucofa

Iindleko zokuguqulwa kweentengiso ze-Adwords zinokuhluka kakhulu. I-avareji yeendleko ngenguquko nganye ingangaphezulu 2% kumashishini athile ngelixa inokuba ngaphantsi kakhulu kwamanye. Ixabiso lokuguqulwa kwexabiso ngalinye lingachatshazelwa ngumyinge weendleko zeemveliso kunye neenkonzo. Ukulandelela iindleko zakho ngenguquko nganye, sebenzisa isixhobo esifana neGoogle Sheets ukurekhoda iziphumo. Le ndlela, unokubona kanye ukuba yimalini oyisebenzisayo kumaphulo akho kwaye wenze uhlengahlengiso oluyimfuneko.

Ekuqaleni, Kufuneka umisele igama elingundoqo okanye ibinzana onqwenela ukulithengisa. Ukuphanda amagama angundoqo kunye nokukhuphisana kwabo kuya kukunceda ukuba ubone ukuba ungachitha malini ngokucofa. Ukuba ufuna ukwandisa iCPC yakho, qiniseka ukuba ukhetha igama eliphambili elikhangelwe ngokuphakathi elihambelana neshishini lakho.

Elinye icebiso elihle lokunyusa imbuyekezo yakho kutyalo-mali kukusebenzisa amagama angundoqo omsila omde. La magama angundoqo anomthamo ophantsi wokukhangela kodwa isibonakaliso esicacileyo senjongo yokukhangela. Ngokusebenzisa amagama angundoqo omsila omde, unokunciphisa iindleko zentengiso. Umzekelo, ukuba uthengisa iirenti zeeholide eTampa, ungafuna ukujolisa amabinzana anje “irenti yeholide eTampa.” Ukwengeza, uya kufuna ukubeka phambili uphendlo olunxulumene neshishini lakho ukwandisa ukusebenza kweqela lakho lentengiso. Iindleko ngokuchofoza kwi-Adwords ziya kwahluka ngegama elingundoqo, ishishini, kunye nendawo. Kwiimeko ezininzi, umndilili weendleko ngonqakrazo ngalunye lwegama elingundoqo ukusuka $1 ukuya $2 okanye ngaphantsi kuthungelwano lokukhangela kunye nokubonisa iinethiwekhi. Ungabala lula iindleko ngonqakrazo ngalunye kulo naliphi na igama elingundoqo okanye ibinzana ngokuphinda-phinda ixabiso lilonke lentengiso yakho ngenani lamaxesha ecofa ngalo..

Emva kokuba uzimisele uhlahlo lwabiwo-mali lwakho, inyathelo elilandelayo kukuqinisekisa ixabiso lakho eliphezulu ngonqakrazo ngalunye (CPC). Ngokusebenzisa ubuninzi beCPC, ungalenza libe ngcono iphulo lakho lokunyusa izinga loguqulo lwakho. Le ndlela, uya kukwazi ukuthelekisa iindleko zephulo lakho lentengiso elihlawulweyo kwingeniso eyenziwe. Oku kuya kukunceda wenze isigqibo sokuba loluphi uhlobo lwentengiso olulungele ishishini lakho kwaye uhlengahlengise ibhajethi yakho ngokufanelekileyo.

Iindleko ngokuchofoza kwintengiso ye-Adwords kuxhomekeke kwindlela okhuphisana ngayo noshishino lwakho. Ukuba amagama akho angundoqo ayakhuphisana, unokufumana indawo ephezulu kunokuba ubhida kwigama elingundoqo lomthamo ophezulu. Kodwa khumbula ukuba i-CPC ephantsi ayithethi umgangatho ophantsi. Amanqaku asemgangathweni angakhokelela ekunciphiseni ukuya kuthi ga 50% ngexabiso ngonqakrazo ngalunye.

Iindleko ngokucofa ubuninzi

Ukufumana okuninzi kwiphulo lakho le-Adwords kuthetha ukwazi ukuba unokukwazi kangakanani ukuchitha kuyo. Ngelixa kufuneka ugcine ikepusi kwiindleko ngokucofa, kufuneka kwakhona uqwalasele ezinye izinto ezinokuchaphazela iphulo lakho. Umzekelo, ukuba okhuphisana nabo banebhidi ephantsi, usenokungakwazi ukubetha iCPC yabo.

Enye indlela yokunciphisa iindleko zakho eziphezulu ngokucofa kukuvavanya ukusebenza kwentengiso yakho. Ukuba intengiso yakho inezinga eliphezulu lokuguqulwa, seta i-CPC yakho phezulu ukuze itrafikhi efanelekileyo icofe kuyo. Oku kuya kwandisa inzuzo yakho ekugqibeleni. Nangona kunjalo, akulula ukuseta ixabiso eliphezulu ngokuchofoza kwi-Adwords.

Enye indlela yokuthoba iindleko zakho ze-AdWords kukusebenzisa amagama aphambili omsila. La magama angundoqo anomthamo ophantsi wokukhangela, kodwa cacileyo injongo yokukhangela. Uyakwazi ukubaleka ngexabiso eliphantsi ngokuchofoza ukuba unokuguqula ezo ndwendwe kwinkonzo epheleleyo. Ungasebenzisa kwakhona iGoogle Traffic Estimator ukufumanisa ukuba yimalini ukufikelela kwiindawo ezintathu eziphezulu zentengiso..

Ukunciphisa iindleko zeentengiso zakho, kufuneka ucinge ngokunyusa umgangatho wenqaku lentengiso yakho. Oku kuya kunceda uGoogle abone ukuba intengiso yakho ifaneleke kangakanani na kubaphulaphuli bakho. Intengiso ekumgangatho ophezulu iya kuba nexabiso eliphantsi ngonqakrazo ngalunye kwaye iya kukufumana indawo engcono kwiziphumo zophando.

Enye indlela yokunciphisa iindleko zakho ngokucofa kukuthoba ibhidi yakho. Iintengiso zikaGoogle zisebenza njengefandesi kwaye ibhidi yakho yenye yezona zinto zibalulekileyo. Okukhona abantu bebiza igama elingundoqo, Ixabiso eliphezulu ngonqakrazo ngalunye luya kuba. Nangona kunjalo, ukuba uzimisele ukwandisa ixabiso lakho, ungawanyusa amathuba akho okufumana eyona ndawo intle yeAd.

Iindleko ngokucofa uvavanyo lokwahlulahlula

Ukwahlula iintengiso zovavanyo kwiGoogle Adwords, ungakhetha iiseti zentengiso ezimbini okanye ngaphezulu kwaye uthelekise ukusebenza kwazo. Undoqo kukuqinisekisa ukuba umahluko phakathi kweeseti ezimbini zentengiso ubalulekile ngokwezibalo. Oku kunokwenziwa ngokutshintsha ii-URL zokubonisa okanye izihloko zazo zombini iiseti zentengiso.

Unokuvavanya ngaphezulu kwento enye ngexesha elinye, kodwa oku kunokungqina ukuba kuyabiza. Njengokuba, Ukuvavanya imifanekiso emininzi kuya kuthetha ukuqhuba amakhulu eenguqu ezahlukeneyo. Oku kuya kuthetha ukuba uya kuphelela kwiintengiso ezininzi kunye nokufikelela okuncinci. Njenge, kufuneka ubeke phambili iimvavanyo.

Iikhankaso zentengiso kwi-Facebook zinokuhlulwa zibe ngamaqela amabini ngokusekelwe kubaphulaphuli. Iqela lokuqala liyafumana 80% yohlahlo lwabiwo-mali lwakho, ngelixa iqela lesibini lifumana 20% ngayo. Ngele ndlela, uya kufumana inani elifanayo lokucofa kwiseti nganye yentengiso. Oku kunokuba luncedo kakhulu ukuba uzama ukuthelekisa abaphulaphuli ababini.

Uvavanyo lokwahlulwa lukwenza ukuba ulinganise ukusebenza kweentengiso ezahlukeneyo ukuze ubone ukuba yeyiphi engcono. Ukwengeza, uyakwazi ukulandelela imbuyekezo kutyalo-mali. Ukwahlula isoftware yovavanyo inokurekhoda iimethrikhi ezininzi, kwaye kufuneka ugxile kwiimetriki ezifanelekileyo kwishishini lakho. Njengokuba, ukuba uthengisa imveliso, kubalulekile ukuhlalutya ukuba yeyiphi imithombo yezothutho eqhuba ingeniso.

Enye into ebalulekileyo ekuvavanyeni ukwahlula iintengiso zakho yinkcazo yentengiso yakho. Eli lithuba lakho lokuba ugqame kubantu okhuphisana nabo. Kunokuba nzima ukukopa intengiso yomntu okhuphisana naye, kodwa kubalulekile ukuqiniseka ukuba unikezela ngento eyodwa kwaye eyakhayo. Kungenjalo, unokuba umosha imali yakho.

Kuya kufuneka uqhube iimvavanyo iintsuku ezimbalwa okanye iiveki ngaphambi kokuvavanya iziphumo. Qinisekisa ukuba ubeka iliso ekubekweni kwentengiso kwithuba lexesha. Ukuba intengiso ikwindawo engalunganga, iziphumo zakho zisenokuba nomkhethe. Oku kunokwenzeka ukuba isicelo sakho sisezantsi ngokwaneleyo.

Umyinge weCPC yeAdwords kwinethiwekhi yokukhangela yeGoogle 2.70%, kodwa inokwahluka ngokubanzi ngokuxhomekeke kushishino. Umzekelo, kwicandelo lezemali, umndilili weendleko ngonqakrazo ngalunye 10%, ngelixa kushishino lwe-e-commerce, ingaphantsi kwe 2%. Ukuba ufuna ukwenza okuninzi kwiphulo lakho le-Adwords, Kuya kufuneka ukuba u-A/B uhlukanise uvavanyo kwiinguqulelo ezahlukeneyo zekopi yakho yentengiso. Le ndlela, unokuqinisekisa ukuba ikopi yentengiso yakho ilungiselelwe ireyithi yokucofa, ithoba iCPC yakho.

Uphando lwamagama angundoqo

Uphando lwegama elingundoqo linyathelo elibalulekileyo ekudaleni umkhankaso osebenzayo we-Adwords. Le nkqubo iqala ngegama elingundoqo lembewu, okanye ibinzana elifutshane elichaza imveliso okanye inkonzo. Eli gama elingundoqo liya kwandisa kuluhlu oluphezulu lwamagama angundoqo ahambelanayo. Isixhobo sophando segama elingundoqo njenge-Google Keyword Planner luncedo kule nkqubo kuba iya kukuvumela ukuba ubone ukuba kangaphi igama eliphambili likhangelwe..

Enye yezona zinto zibaluleke kakhulu ukuba ziqwalaselwe xa uphando lwegama elingundoqo nenjongo yegama elingundoqo. Xa igama elingundoqo lisetyenziswe ngenjongo engalunganga, ayiyi kuzisa iziphumo ezifunwayo. Umzekelo, injongo yokukhangela ikeyiki yomtshato yahluke ngokupheleleyo ekujongeni iivenkile zeekeyiki zomtshato eBoston. Le yokugqibela yinjongo ethe ngqo.

Injongo yophando lwegama elingundoqo kukuqonda iimfuno kunye neemfuno zabathengi abanokubakho kwaye ubanike izisombululo ngokusebenzisa i-injini yokukhangela umxholo ophuculweyo.. Ukusebenzisa isixhobo segama elingundoqo leGoogle, unokufumanisa ukuba yeyiphi amagama angundoqo athandwayo kwaye afanelekileyo kwi-niche yakho. Nje ukuba ufumanise amagama aphambili angcono, bhala umxholo obonelela ngexabiso lokwenene kwiindwendwe zakho. Njengomgaqo jikelele, bhala ngokungathi uthetha nomnye umntu.

Uphando lwegama elingundoqo luyinkalo ebalulekileyo ye-SEO. Ukwazi ukuba ngawaphi amagama angundoqo oza kujoliswa kuwo kwisiqwenga somxholo ngamnye kuya kukunceda wenze iwebhusayithi yakho ibe neenjini zokukhangela kwaye utsale ezona zithuthi zininzi.. Kufuphi, Uphando lwegama elingundoqo luya kongela ixesha kunye nemali. Amagama angundoqo afanelekileyo umxholo wakho, ngcono iyakwenza kwiziphumo zenjini yokukhangela.

Ukusebenzisa izixhobo zophando zegama elingundoqo kunokukunceda ukuphuhlisa imikhankaso ekujoliswe kuyo kwaye uqinisekise imbuyekezo ephezulu kwibhajethi yakho yentengiso. Umzekelo, i-Google Keyword Planner sisixhobo esihle sokukunceda ukuba unqume ukuba yeyiphi amagama angundoqo ekujoliswe kuwo, kwaye igama elingundoqo ngalinye liya kuxabisa malini. Ukusebenzisa esi sixhobo kuya kukunika iingcamango zamagama angundoqo ongezelelweyo kwaye kukunceda ukwakha iphulo elingcono.

Kukho iinkalo ezininzi ezahlukeneyo kwiGoogle AdWords, ukusuka kwinkqubo yophando lwegama elingundoqo ukuya kwinkqubo yokubhida. Ukuqonda indawo nganye kwezi kubalulekile ekuqhubeni iphulo elinempumelelo. Kweli nqaku siza kujonga ezinye zezinto eziphambili ekufuneka sizikhumbule. Siza kuxoxa ngendlela yokulandelela iziphumo zemikhankaso yakho yentengiso, kubandakanywa ukulandelwa kokuguqulwa.

Google AdWords

Ukuba uneshishini le-intanethi, ungafuna ukuthengisa iimveliso zakho ngeGoogle AdWords. Inkqubo ineempawu ezininzi ezikuvumela ukuba ulungelelanise iintengiso zakho kubaphulaphuli abathile kunye neemveliso. Umzekelo, ungasebenzisa i-Site-Targeting ukubonisa iintengiso zakho kubantu abasele bendwendwele indawo yakho. Olu phawu lonyusa izinga loguqulo lwakho.

I-AdWords zikaGoogle liqonga lentengiso esekwe kwiwebhu ekuvumela ukuba ubeke izibhengezo zentengiso, iintengiso ezibhaliweyo, kunye neentengiso zoluhlu lwemveliso. Yeyona nethiwekhi inkulu yentengiso kwihlabathi, kwaye yenye yemithombo emikhulu yengeniso kaGoogle. Nantsi indlela esebenza ngayo: Xa umntu echwetheza igama eliphambili kuGoogle, inkqubo ye-AdWords yenkampani ibonisa iintengiso ezihambelana namagama angundoqo.

Xa umntu ecofa intengiso yakho, uya kuhlawula imali ethile. Imali oyibhidayo ngonqakrazo ngalunye ixhomekeke kwindlela intengiso yakho ifaneleka ngayo kumkhangeli. Okukhona intengiso yakho ifanelekile kumkhangeli, iphezulu intengiso yakho iya kukala. UGoogle ukwavuza iintengiso ezikumgangatho ophezulu ngexabiso elithotyiweyo lokucofa ngakunye.

Nje ukuba ubamisele abaphulaphuli bakho, ungadala iphulo. Khetha amagama angundoqo afana nemveliso okanye inkonzo yakho, yenza amaqela entengiso amaninzi, kwaye ngenisa iintloko ezimbini, isicatshulwa sentengiso, kunye nezandiso zentengiso. Nje ukuba uyigqibile intengiso yakho, Kuya kufuneka uyibeke esweni ukuze uqinisekise ukuba iqhuba njengoko unqwenela.

I-Google Keyword Planner sisixhobo esihle sokuphanda amagama angundoqo anxulumene neshishini lakho. Ikwabonelela ngolwazi kukhuphiswano ukuze wenze isigqibo esinolwazi malunga nokuba ngawaphi amagama angundoqo oza kubhida kuwo. Esi sixhobo sikhululekile ukusetyenziswa, kodwa kufuneka ube neakhawunti kuGoogle ukuze uyisebenzise. Iya kukubonelela ngexabiso eliqikelelweyo legama elingundoqo ekubekweni kweentengiso, enokuba luncedo kakhulu kwiphulo lakho leGoogle AdWords.

IiAdWords zikaGoogle sisixhobo esilula kodwa esisebenzayo sokuthengisa imveliso okanye inkonzo yakho. Awuyi kufuna uhlahlo lwabiwo-mali olukhulu ukuze uqalise nge-AdWords, kwaye unokuseta uhlahlo lwabiwo-mali lwemihla ngemihla. Ungajolisa iintengiso zakho ukuze zibonise kuphela kwizixeko kunye nemimandla ethile. Oku kunokuba yingenelo kakhulu kwiinkampani zenkonzo yasentsimini.

Uphando lwamagama angundoqo

Uphando lwegama elingundoqo lubalulekile kumaphulo akho entengiso. Amagama angundoqo e-AdWords kufuneka agxininise kwiinjongo eziphezulu. La magama angundoqo kufuneka kwakhona abekwe ixabiso elifanelekileyo. Ukwengeza, kufuneka zidityaniswe ngamaqela amancinci. Isinyathelo esilandelayo kuphando lwegama elingundoqo kukuhlanganisa amagama angundoqo kumaqela eentengiso. Nangona oku kunokuba ngumsebenzi onzima, ibalulekile.

Uphando lwegama elingundoqo yinxalenye ebalulekileyo ye-SEO, kungekuphela nje kwimikhankaso yakho ye-Adwords kodwa kwizikhokelo zokunxibelelana kwangaphakathi. Ngokuqhelekileyo unokuqala nge-Google Keyword Planner, kodwa qiniseka ukuba usebenzisa amagama angundoqo afanelekileyo okanye uya kugqiba ngeqela lamagama angundoqo angahambelaniyo nawo asetyenziswa ngamawaka ezinye iiwebhusayithi..

Uphando lwegama elingundoqo lubalulekile kwinqanaba lokuqala lephulo lakho, kuba iya kukunceda ubeke ulindelo lwebhajethi olufanelekileyo kwaye wandise amathuba akho okuphumelela. Uya kukwazi nokuba zingaphi izinqakrazo onokuzilindela kwibhajethi yakho. Nangona kunjalo, kubalulekile ukukhumbula ukuba ixabiso ngokuchofoza liyakwazi ukuhluka kakhulu ukusuka kwigama elingundoqo ukuya kwigama elingundoqo kunye neshishini kwishishini.

Xa uqhuba uphando lwegama elingundoqo, kubalulekile ukwazi abaphulaphuli bakho kunye nento abayikhangelayo. Ngokwazi abaphulaphuli ojolise kubo, ungabhala umxholo ojongene neemfuno zabo. Isixhobo segama elingundoqo likaGoogle sinokukunceda ukuba uchonge amagama angundoqo aziwayo. Ukudala isicwangciso somxholo esiya kutsala abafundi, qiniseka ukuba ubanika ixabiso lokwenene. Zama ukubhala umxholo wakho ngokungathi uthetha nomntu wokwenyani.

Uphando lwegama elingundoqo kwimikhankaso ye-Adwords ingaba ngumngeni. Ingaba uqhuba iphulo kunye nebhajethi encinci okanye ibhajethi enkulu, Uphando lwegama elingundoqo luyimfuneko ekukhangelweni okuhlawulelwayo. Ukuba awukwenzi uphando lwegama elingundoqo ngokuchanekileyo, unokugqiba ukuchitha imali kwaye ulahlekelwe ngamathuba okuthengisa.

Inkqubo yokubhida

Ukubhida kwimikhankaso ye-Adwords kunokuba yinkqubo ekhohlisayo. Kufuneka ukhethe amagama angundoqo afanelekileyo kwikopi yentengiso. Ngaphezu koko, kufuneka ufanise ikopi yentengiso kunye nenjongo yomphandi. Oku akukho lula ukufikelela ngokubhida ngokuzenzekelayo. Nangona kunjalo, kukho iindlela ezinokwenza kube lula.

Ibhidi ye-CPC ye-Manual lukhetho apho abathengisi bamisela iibhidi zabo. Nangona kunjalo, le ndlela ithatha ixesha kwaye inokubhida abantu abatsha. Amacebo okubhida okuzenzekelayo asebenzisa idatha yembali ukuseka iibhidi zabo. Ezi bhidi zisekwe kwintsebenzo yangaphambili kwaye zinokungazithatheli ngqalelo iziganeko zamva nje.

Elona xabiso liphezulu lokucofa (CPC) intengiso nganye isekelwe kubathengisi’ ixabiso eliphezulu. Nangona kunjalo, ayisoloko iyeyona CPC. Oku kuthetha ukuba kukho iindleko ezohlukeneyo zokufumana iintengiso ezahlukeneyo. Ngokuqonda iindleko ezipheleleyo zoguqulo ngalunye, ungafaka isicwangciso esiphuhlileyo sebhidi ukufumana inani eliphezulu lokuguqulwa kunye nexabiso elincinci leendleko. Esona sicwangciso siphambili sebhidi seso siqwalasela ixabiso elipheleleyo lokufunyanwa (I-TAC) kwiinguqu ezahlukeneyo.

Nje ukuba ukhethe amagama akho angundoqo, inyathelo elilandelayo kukukhetha ibhidi ephezulu ngonqakrazo lwegama ngalinye elingundoqo. UGoogle uya kuthi emva koko angenise igama elingundoqo ngalinye kwiakhawunti yakho kwifandesi ngebhidi ephezulu oyichazileyo. Nje ukuba isicelo sakho sisetiwe, uya kuba nethuba lokukhetha ibhidi ephezulu ngokucofa kwintengiso yakho kwaye uyifumane kwiphepha lokuqala.

Uya kufuna kwakhona ukuqwalasela imbali yakho yegama elingundoqo. Ukusebenzisa isixhobo esinje ngePPCexpo yindlela entle yokuvavanya isicwangciso sakho segama elingundoqo kwaye ubone ukuba sikusebenzela njani.. Le nkonzo iya kukunceda ubone ukuba yeyiphi amagama angundoqo anethuba elingcono lokudweliswa kwiziphumo zophando lukaGoogle kunabanye.

Enye indlela yokuphucula i-CPC kukunyusa inani leembono kunye nokusebenzisana kwewebhusayithi yakho. Le yeyona ndlela isebenzayo yokubhida ekunyuseni iimbono.

Ukulandelela uguqulo

Nje ukuba usete umkhondo wokuguqulwa kwe-Adwords, uya kukwazi ukuhlalutya iziphumo zeentengiso zakho ukufumanisa ukuba yeyiphi imikhankaso esebenza kakhulu. Nangona kunjalo, kubalulekile ukuqaphela ukuba kukho amanyathelo ambalwa ekufuneka uwathathe ukuze ufumane okuninzi kulandelelo lwakho loguqulo. Ekuqaleni, kufuneka uchaze into ofuna ukuyilandela. Umzekelo, ukuba uthengisa iimveliso kwi-intanethi, ungafuna ukuchaza uguqulo njengalo naliphi na ixesha umntu ethenga. Emva koko kufuneka usete ikhowudi yokulandelela ukurekhoda ukuguqulwa ngalunye.

Kukho iintlobo ezintathu zokulandelela ukuguqulwa: iintshukumo zewebhusayithi kunye neefowuni zokufowuna. Izenzo zewebhusayithi ziquka ukuthenga, ukubhalisa, kunye notyelelo kwiwebhusayithi. Iifowuni zinokulandelelwa ukuba umntu ucofa inombolo yefowuni kwintengiso okanye usebenzisa inombolo yefowuni yewebhusayithi. Ezinye iintlobo zoguqulo lokulandelela ziquka izenzo ze-app, ukufakwa kwe-app, kunye nokuthengwa kwii-apps. Ezi zizo zonke iindlela zokubona ukuba yeyiphi imikhankaso ezisa ezona ntengiso zininzi, kwaye ezingezizo.

Umkhondo woguqulo lweAdWords zikaGoogle kukunceda ulinganise impumelelo yentengiso yakho ngokukubonisa ukuba ngaba iindwendwe zithathe inyathelo emva kokucofa kuyo.. Olu lwazi luluncedo ekuphuculeni ukusebenza kwamaphulo akho entengiso kunye nokuqonda abaphulaphuli bakho ngcono. Ngaphezu koko, iya kukuvumela ukuba ulawule ibhajethi yakho yokuthengisa.

Emva kokuba usete i-Adwords yokuguqulwa kokulandelela, uya kuba nakho ukuvavanya iphulo lakho kwaye uthelekise iziphumo zakho kuhlahlo lwabiwo-mali lwakho. Ukusebenzisa olu lwazi, ungahlengahlengisa amaphulo akho kwaye wabelane ngezibonelelo ngokufanelekileyo ngakumbi. Ngaphaya koko, uya kukwazi ukuchonga awona maqela entengiso asebenzayo kwaye wandise iintengiso zakho. Oku kuya kukunceda uphucule i-ROI.

Unemikhankaso emininzi ye-AdWords eqhuba ngaxeshanye. Ufuna ukuqiniseka ukuba ngalinye lala maphulo lizisa ezona traffic kwiwebhusayithi yakho. Kulapho amaQela eNtengiso kunye namagama angundoqo aqala ukudlala. Zininzi iindlela ezahlukeneyo zokujolisa kubaphulaphuli abohlukeneyo ngeentengiso zakho, kwaye kukho iindlela ezininzi zokufumana amagama angundoqo aphezulu.

Iindleko ngokucofa

Iindleko ngokuchofoza kwi-Adwords ingaba ngaphantsi njenge $1 okanye phezulu njenge $59. Kuxhomekeke kushishino, imveliso, kunye nabaphulaphuli ekujoliswe kubo. Elona shishini libiza kakhulu lishishini elisemthethweni, ngelixa iindleko eziphantsi kakhulu kwi-eCommerce kunye nokuhamba kunye nokwamkela iindwendwe. Ukongeza kwiCPC, amashishini nawo kufuneka athathele ingqalelo izinga lokuguqulwa kwawo kunye neenjongo ze-ROI. Kumashishini amaninzi, i-five-to-one ingeniso-kwi-ad-spend ratio yamkelekile.

I-Google AdWords sisixhobo esibalulekileyo sabathengisi be-e-commerce. Ibeka iimveliso zabo phambi kwabathengi abazijonga ngenkuthalo iimveliso ezifana nezabo. Iintengiso zikaGoogle zikwalandelela uhambo lwabo olupheleleyo lweendwendwe kwaye zihlawulisa kuphela xa ucofa luphumelele. Kulula kakhulu ukujonga iindleko kunye ne-ROI ye-Google AdWords.

Iindleko ngokuchofoza kwi-Adwords zichongwa yifomula okanye inkqubo yokubhida. Intengiso kaGoogle ayisoze yabiza kakhulu kuneyona bhidi iphezulu, kodwa ingabiza ngaphantsi kunomthengisi okufutshane. Nangona kunjalo, kubalulekile ukuqaphela ukuba nangona ababhidi banamanqaku afanayo asemgangathweni, banokunikezela ngemali eyahlukileyo yegama elingundoqo elifanayo.

Inqaku lomgangatho wentengiso yakho yinto ephambili ekumiseleni iindleko ngokuchofoza. Iintengiso ezikumgangatho ophezulu zinokutsala umdla wokucofa kwaye zifumane i-CPC esezantsi. Ngethamsanqa, ungayiphucula i-CTR yakho ngamaqhinga alula afana nokwenza iwebhusayithi yakho kunye neentengiso. Ngokuphucula iCTR yakho, uya konga imali kwi-CPC, ngelixa unyusa iinguquko.

IAmazon yindawo enkulu ye-e-Commerce. Ukuthengisa kwi-Amazon kubiza i-$ 0.44 / nqakraza kwiimpahla, $0.79 kwizinto zombane, kwaye $1.27 yezempilo kunye nemveliso yasekhaya. Ukwengeza, uya kuhlawula $0.9 yezemidlalo kunye neentengiso zangaphandle. Nangona kunjalo, ezi ndleko zinokuguquguquka unyaka nonyaka.

Umbhidi usenokukhetha ukusebenzisa ibhidi ngesandla okanye ngokuzenzekela. Kwimeko yokugqibela, umniki-maxabiso ukhetha ibhidi ephezulu yegama ngalinye elingundoqo okanye iqela lentengiso. Ngelixa ukubhida ngesandla kukunika ulawulo kwiibhidi zakho, ukubhida okuzenzekelayo kuvumela uGoogle ukuba akhethe elona xabiso lilungileyo lohlahlo lwabiwo-mali lwakho.

Inqaku lomgangatho

Ukuba ufuna ukonyusa izinga lokucofa kwiintengiso zakho, kufuneka ugxininise ekuphuculeni iNqaku lakho loMgangatho. Amanqaku omgangatho wentengiso yakho amiselwa zizinto ezininzi ezahlukeneyo, kuquka igama elingundoqo olisebenzisayo kunye nekopi yentengiso. Okona kufanelekileyo intengiso yakho ikwinjongo yokukhangela yomsebenzisi, kokukhona uphezulu Inqaku loMgangatho wakho.

Inqaku lomgangatho liyimetric ebaluleke kakhulu kwimikhankaso ye-Adwords. UGoogle uyayisebenzisa ukuqinisekisa ukuba iintengiso ozibonayo kwiziphumo zophendlo zifanelekile kumbuzo wokukhangela. Isebenzisa ii-algorithms ezifanayo kwiziphumo zophendlo lwendalo kwaye iya kubuya kuphela iintengiso ezinokuthi ziguqulwe. Umzekelo, ukuba intengiso yakho ifumene ucofa kahlanu, iyakuba neNqaku loMgangatho we 0.5%.

Ukwengeza, ikopi yakho yentengiso kufuneka ihambelane namagama angundoqo ojolise kuwo. Intengiso engabhalwanga kakuhle okanye engabalulekanga inokuziva ikhohlisa kwaye inokukhokelela umsebenzisi ukuba acofe. Ngoko ke, Kuya kufuneka wenze ikopi yentengiso enomtsalane engaphambukiyo kude nesihloko. Kufuneka kwakhona ijikelezwe ngombhalo ohambelanayo ukutsala eyona traffic ifanelekileyo kunokwenzeka. Amanqaku omgangatho we-Adwords asekelwe kwizinto ezininzi, kuquka iCTR.

Umgangatho womgangatho ubalulekile kwi-Adwords kuba iya kugqiba ukuba iintengiso zakho ziya kubekwa njani kwiziphumo zophando nokuba ziya kukubiza imali okanye hayi.. Nangona kunjalo, ukulungiselelwa kwamanqaku asemgangathweni kunokuba nzima kuba ezinye izinto azikho kulawulo lwakho. Njengokuba, amaphepha okumisa kufuneka alawulwe yi-IT kunye neengcali zoyilo, kunye namanye amacandelo afaka igalelo kuMgangatho woMgangatho uwonke.

I-Adwords ineempawu ezininzi ezijolise ekuphuculeni umgangatho weentengiso zakho kwaye ngaloo ndlela uphucula amanqaku akho eentengiso. Ezi mpawu zinceda abathengisi bePPC ukuba banyuse izinga lokucofa kunye nokunyusa umgangatho wabo. Umzekelo, unokongeza amaqhosha okufowuna, ulwazi lwendawo, okanye amakhonkco kwiindawo ezithile zewebhusayithi yakho.

Isixa sebhidi

Ukuba ufuna ukugcina imali kwiphulo lakho le-Adwords, unganciphisa isixa sakho sebhidi kumagama angundoqo angasebenzi kakuhle. Ungakwenza oku ngokuthoba isixa sebhidi kubachithi bakho abakhulu, ngokuqhelekileyo ngamagama angundoqo asekelwe ngokubanzi angafumani i-traffic ekujoliswe kuyo oyifunayo. La magama angundoqo anokuba neCPC ephezulu kunokuba ungathanda. Ngokuthoba isicelo sakho, ungagcina imali ngelixa ukhulisa i-CPC yamagama angundoqo ekujoliswe kuwo.

Adwords’ inkqubo yokubhida isebenza ngokuqhuba iifandesi. Xa kukho indawo yentengiso, ifandesi imisela ukuba yeyiphi intengiso eboniswayo. Ibhidi ingasekelwa kwinani lemibono, Ukucofa, okanye iinguqulelo. Qinisekisa ukuba uqwalasela ixabiso lonqakrazo ngalunye kwaye yintoni ukuguqulwa okanye ukhokelo lufanelekile.

I-Adwords inikezela ngeentlobo ezimbini ezisisiseko zokubhida: manual kwaye oluzenzekelayo. Ukubhida ngesandla kukunika ulawulo olungakumbi. Unokuseta iibhidi ezahlukeneyo zamagama angundoqo ngamnye, amaqela entengiso, okanye ukubekwa kweentengiso. Ukuba usebenzisa ukubhida ngesandla, ungaseta isixa ngokucofa ukuba uzimisele ukuhlawula intengiso nganye.

Ukulawula igama lakho eliphambili lokubhida ngaphakathi kweqonga leentengiso zikaGoogle kunokubhida. Ukuze ilawuleke ngakumbi, UGoogle uququzelele amagama angundoqo kumaqela eentengiso. Iqela ngalinye lentengiso linxulunyaniswa nephulo. Iphulo lingaqulatha amaqela eentengiso ezininzi, kwaye ulungelelanise uhlahlo lwabiwo-mali lwemihla ngemihla kwinqanaba lephulo.

Ukuseta isixa sebhidi yenye yezona zinto zibalulekileyo kwiphulo lakho le-Adwords. Ekubeni uninzi lwamashishini lunohlahlo lwabiwo-mali olulinganiselweyo, kubalulekile ukuyisebenzisa ngobulumko kunye nokwandisa i-ROI. Ukongeza kwiqela lamagama angundoqo, ikopi yentengiso oyisebenzisayo kufuneka inxulumane negama elingundoqo olikhethileyo. Kufuneka ichaze imveliso okanye inkonzo oyinikezelayo. Oku kuyakwandisa amathuba okufumana unqakrazo olufunayo.

Ukujolisa amagama angundoqo anomthamo ophezulu

Ukujolisa amagama angundoqo anomthamo ophezulu kunokuba yindlela esebenzayo yokufikelela kubaphulaphuli abaninzi kunye neendleko ezincinci ngokucofa. Nangona kunjalo, ukuba ixabiso ngokuchofoza liphezulu kunexabiso legama elingundoqo eliphantsi, isenokungabi naxabiso. Kwakhona kubalulekile ukujolisa amagama angundoqo aphezulu ahambelana ne-brand yakho. Oku kubaluleke ngakumbi ukuba ukwi-niche yokhuphiswano kwaye unokubona iibhidi zabakhuphisana nabo.’ iimpawu okanye amagama.

Into ephambili kukukhetha amagama aphambili ahambelana nenjongo yabaphulaphuli ojolise kubo. Ukuba uqhuba iphulo lokwazisa elibanzi, mhlawumbi awufuni ukujolisa kumagama angundoqo anomthamo ophezulu. Ngokufanayo, ukuba uqhuba iphulo lokuphendula ngokuthe ngqo, mhlawumbi awudingi kujolisa amagama angundoqo aneenjongo eziphezulu. Kuxhomekeke kwiinjongo zakho, ungafuna ukuqwalasela eminye imiba yephulo lakho ngokunjalo.

Isinyathelo sokuqala kukumisela umthamo wokukhangela wegama elingundoqo. Umthamo wokukhangela wegama elingundoqo linani lokukhangela okwenzeka ngexesha elithile. Nje ukuba ulazi inani lophendlo, ungagqiba ukuba ngawaphi amagama angundoqo oza kujoliswa kuwo. Isinyathelo esilandelayo kukuchaza injongo yegama elingundoqo. Injongo yegama elingundoqo luhlobo lombuzo ofunwa ngumthengi. Oku kuya kuqinisekisa ukuba umxholo wakho ufanelekile kubaphulaphuli kwaye uya kwandisa amathuba okuguqulwa.

Elinye inyathelo elibalulekileyo ekujoliseni amagama angundoqo aphezulu kukuseka uluhlu lwamagama angundoqo. Unokwenza oku ngokusebenzisa i-Adwords keyword planner. Nje ukuba ube noluhlu lwamagama angundoqo anxulumene nebhrendi yakho, ungabongeza kumaqela eentengiso. Nangona kunjalo, ukwenza amaqela amatsha entengiso kunokuba luqili.

Enye ingcebiso kukunciphisa iindleko ezinxulumene ne-Adwords. Injongo yakho ephambili kufuneka ibe kukwandisa ukubonakaliswa kwebrand yakho. Okukhona utyhileko olungakumbi onalo, kokukhona uya kwenza ingeniso. Ngaphezu koko, unokwenza amaqela amatsha eentengiso ajolise kumagama angundoqo akumgangatho ophantsi.

Wakuba uchonge abaphulaphuli ekujoliswe kubo, kufuneka wenze ngokufanelekileyo. Ukusebenzisa i-SEO kunye neendlela ze-Pay Per Click ukukhuthaza uphawu lwakho kunokunyusa ingeniso kunye nenzuzo. Ukwengeza, ukusebenzisa amagama angundoqo angalunganga kunceda ekulawuleni ukuhamba kwezithuthi. Unokufumana amagama angundoqo angalunganga ngokusebenzisa ingxelo yegama lokukhangela le-Adwords kunye nesicwangciso segama elingundoqo.

I-Adwords sisixhobo esinamandla sokuthengisa kwi-intanethi. Ikuvumela ukuba ubeke iintengiso kwi-injini yokukhangela kaGoogle kwaye ufumane iziphumo ngoko nangoko. Esi sixhobo sisebenza ngokulinganisa indlela efanelekileyo kunye nenomtsalane ngayo nganye yeentengiso zakho kubaphulaphuli ojolise kubo. Ukwandisa i-ROI yakho, kufuneka usebenzise amagama angundoqo afanelekileyo kunye neebhidi. Amagama angundoqo anamanqaku oMgangatho ophantsi kusenokwenzeka ukuba angafumani itrafikhi eninzi.

IiAdwords zikaGoogle

IiAdWords zikaGoogle sisixhobo sentengiso kwi-intanethi esinceda ukuba wenze, hlela, kunye nokulawula amaphulo. Unokwenza imikhankaso eyahlukeneyo yeemveliso ezahlukeneyo okanye ujolise kubathengi abathile. Iphulo ngalinye liquka amaqela eentengiso kunye namagama angundoqo. Ukwandisa ukusebenza kwephulo lakho, qinisekisa ukuba amagama akho angundoqo ahambelana nemveliso okanye inkonzo yakho.

Amaqela eNtengiso akuvumela ukuba ulawule ngokulula iphulo lakho ngokuhlanganisa amagama angundoqo kunye. Unokongeza ngaphezu kweqela elinye leentengiso kwiakhawunti yakho. Ukusebenzisa olu phawu kukuvumela ukuba ulawule amaqela eentengiso, amagama angundoqo, kunye neebhidi ngokusebenzayo ngakumbi. UGoogle wenza ngokuzenzekelayo amaqela eentengiso kumaphulo akho.

Ii-AdWords zikaGoogle zibonelela ngexabiso eliphantsi lokukhetha intengiso. Unokuseta uhlahlo lwabiwo-mali lwemihla ngemihla kwaye usebenzise amaqela eentengiso ezininzi ukuthengisa imveliso yakho. Ungakwazi nokuseta uhlahlo lwabiwo-mali oluphezulu, into ethetha ukuba iintengiso zakho aziyi kufakwa ukuba ibhajethi yakho igqithile. Ungajolisa iintengiso zakho ngendawo okanye isixeko. Oku kunokuba yingenelo ngokukhethekileyo kwiinkampani zenkonzo yasentsimini.

I-AdWords zikaGoogle sisixhobo sentengiso esikuvumela ukuba wenze iikhankaso zentengiso usebenzisa amagama aphambili ahambelana nemveliso okanye inkonzo yakho.. Ngokukhetha amagama angundoqo afanelekileyo, unokuqiniseka ukuba uya kujongwa ngabathengi abanokubakho. IGoogle AdWords sisixhobo esinamandla esinokunceda ishishini lakho likhule.

I-Google AdWords isebenza kwi-pay-per-click (PPC) imodeli. Abathengisi babiza amagama angundoqo athile kuGoogle, kwaye emva koko ukhuphisane nabanye abathengisi abathengisa amagama angundoqo afanayo. Iindleko ngokuchofoza kuxhomekeke kwishishini lakho, kodwa ngokuqhelekileyo kummandla weedola ezimbalwa ngokuchofoza.

Uphando lwamagama angundoqo

Uphando lwegama elingundoqo yinxalenye ebalulekileyo yokuphucula injini yokukhangela. Ngelixa umthamo wokukhangela wegama elingundoqo ubalulekile, kuninzi kuphando lwegama elingundoqo kunoko. Ngokudibanisa idatha evela kwiimetrikhi ezahlukeneyo, ungaphucula iziphumo zakho zenjini yokukhangela. Umzekelo, ungahlulahlula amagama angundoqo ngendawo yendawo kwaye uhlalutye ukuba bavelisa kangakanani itrafikhi.

Uphando lwegama elingundoqo lubalulekile kwiiwebhusayithi ezintsha kuba lunceda ukumisela amagama angundoqo ekujoliswe kuwo. Enye yeendlela ezilungileyo zokwenza oku kukusebenzisa isicwangcisi segama elingundoqo likaGoogle. Esi sixhobo asiqikelele nje kuphela inani lophendlo ngenyanga kodwa sikwabeka iliso kwiintsingiselo ngexesha lokwenyani. Iya kukubonisa amabinzana anomthamo omkhulu wokukhangela kwaye akhula ngokuthandwa.

Ngaphambi kokuqala uphando lwegama elingundoqo, kufuneka uchaze iinjongo zewebhusayithi yakho. Thatha ingqalelo abaphulaphuli bakho kunye nohlobo lophendlo abalwenzayo. Umzekelo, ukuba uthengisa iitshokolethi, igama elingundoqo lembewu liya kuba “itshokolethi.” Okulandelayo, kufuneka uvale loo migaqo kwaye ubeke iliso inani lophendlo ngenyanga nganye kunye nenani lokucofa. Emva koko, ungaqala ukubhala umxholo malunga naloo migaqo. Qinisekisa ukujonga ukuzalana phakathi kwamagama angundoqo ukuze ubone ukuba ayazalana na.

Isicwangcisi segama elingundoqo likaGoogle sisixhobo sasimahla esenzelwe ukunceda abathengi ngophando lwegama eliphambili. Nangona kunjalo, ayizukukubonisa umthamo wokukhangela de ube uqale ukuhlawulela i-AdWords. Ukuba usebenzisa esi sixhobo, ungavelisa uluhlu lwamagama angundoqo kwaye ukhangele kuwo. I-Google Keyword Planner ikuvumela ukuba ufumane idatha yegama elingundoqo kumakhulu ezihloko.

Uphando lwamagama angundoqo lunokuthatha ixesha, kodwa ibalulekile kwimpumelelo yephulo lakho lentengiso ye-AdWords. Ngaphandle kwayo, iphulo lakho lingasilela ukuvelisa iziphumo ezinqwenelekayo, kwaye unokuphoswa ngamathuba okuthengisa.

Imodeli yokubhida

Adwords’ imodeli yokubhida inceda abathengisi babone ixabiso ngokucofa. Isekwe ekubeni intengiso yakho isondele kangakanani na amagama okukhangela asetyenziswa ngabathengi bakho. Iibhidi eziphezulu zonyusa umgangatho wakho, ngelixa iibhidi eziphantsi zikhokelela kwizinga eliphantsi lokuguqulwa. Kubalulekile ukulandelela iindleko zakho ngephepha likaGoogle kwaye utshintshe ibhidi yakho njengoko kuyimfuneko.

Olona bizo luphezulu omele ukuseta lusekwe kwidatha oyiqokelelayo kumaphulo akho. Umzekelo, ukuba iphulo livelisa 30 iinguquko, emva koko unokwandisa ixabiso lakho nge 30%. Ngokunjalo, ukuba igama lakho elingundoqo likhuphisana kakhulu, emva koko kufuneka wehlise ubukhulu bakho beCPC. Ukubeka iliso elibukhali kumaphulo akho’ ukusebenza kubalulekile ekuqinisekiseni ukuba bavelisa iziphumo ozifunayo.

Ukubhida kwixabiso kuvumela abakhangisi ukuba bachithe imali eninzi kubathengi abanengeniso kwaye encinci kwabo banengeniso encinci. Ibhidi esekwe kwixabiso yenza kube lula ukunyusa ixabiso lokuguqulwa ngaphandle kokuncama umthamo wetrafikhi. Olu hlobo lwendlela yokubhida lufuna ukwahlulwa ngononophelo kwabathengi. Ngokusebenzisa ixabiso lokuguqulwa kunye nexabiso lobomi bomthengi njengeemethrikhi, abathengisi banokulungelelanisa ngcono iibhidi zabo kunye neenjongo zabo zoshishino.

Ibhidi yeGoogle Adwords isebenza kwiinethiwekhi ezimbini, inethiwekhi Khangela kunye nenethiwekhi yokuBonisa. Ibhidi ingaphuculwa ngokukhetha i-algorithm yokulandela umkhondo woguqulo okanye uhlengahlengiso lwemali ngokusekelwe kwixabiso lokuguqulwa.. Uninzi lwezisombululo ze-ecommerce ziya kukuvumela ukuba usete umkhondo woguqulo oluguqukayo kwiphulo lakho. Ukwengeza, ungacwangcisa iqhinga lokubhida elizenzekelayo elibizwa ngokuba Khulusa uCofa okwandisa ngokuzenzekelayo iibhidi zakho ngexabiso elingcono loguqulo.

Isicwangciso esisebenzayo sokulandela umkhondo sesona sicwangciso sithandwa kakhulu. Esi sicwangciso asikuvumeli ukuba ubeke i-CPC ephezulu kwaye kufuneka ibekwe esweni rhoqo. Kunconywa kwiinkampani ze-e-commerce kunye nemikhankaso ebandakanya iindidi ezininzi zokuguqulwa.

Iindleko ngokucofa

Iindleko ngokucofa (CPC) ibhekisa kwixabiso olihlawula ngokucofa intengiso. Kuxhomekeke kuhlobo lweshishini kunye neshishini, iindleko zinokwahluka kakhulu. Amanye amashishini aneeCPC eziphezulu, ngelixa ezinye zineeCPC ezisezantsi. Umzekelo, ishishini elikwishishini leenkonzo zemali lingahlawula $2.69 ukukhangela igama elingundoqo, ngelixa enye kushishino ukuthandana kunye personals angahlawula kuphela $0.44.

Ngelixa iindleko zokuchofoza nganye ziyahluka, abathengisi banokunyusa iibhidi zabo ukufumana amazinga aphezulu ocofa. Umzekelo, inkampani efana ne-1-800-Iintyatyambo zinokubiza imali ephezulu kunomntu okhuphisana naye ukufumana isikhundla esiphezulu.. Okukhona befumana ucofa ngakumbi, iphezulu iCPC yabo.

Iindleko ngokucofa zihluka kakhulu ngokweshishini, kodwa umndilili ujikeleze $4 ngokucofa kwi-e-commerce kunye neenkonzo zomthetho. Iinkonzo zomthetho zinokuxabisa kangangoko $6 ngonqakrazo ngalunye, ngelixa urhwebo lwe-e-commerce luxabisa kancinci $1. Ngala maxabiso engqondweni, kubalulekile ukwazi ukuba yeyiphi eyona CPC yakho. Ngokwandisa iintengiso zakho, unokufezekisa i-ROI yakho ekujoliswe kuyo kwaye utsale abathengi abatsha.

Xa ubala iindleko zentengiso, hlala ukhumbula ukuba injongo yakho kukwenza intengiso. Ukusebenzisa i-Adwords, unokuseta iindlela zokuguqula iwebhusayithi yakho. Uguqulo lubhekisa kundwendwe olugqibezela isenzo kwindawo yakho, njengokubhalisela iakhawunti, ukuthenga imveliso, okanye ukubukela ividiyo. Ixabiso ngoguqulo ngalunye luya kukuxelela ukuba impumelelo yentengiso yakho isekwe ekubeni bangaphi abantu abacofe intengiso yakho kwaye uyihlawulela malini.

Iindleko ngokucofa yimetric yokuqala kwihlabathi lePPC. Nangona kunjalo, olona gxininiso lukwindleko nganye yokufunyanwa. Iindleko zakho ngokucofa kufuneka zilingane kwimida yakho yenzuzo. Njengokuba, ukuba ufuna ukuthengisa izihlangu zebasketball, kufuneka ubhide phezulu kuneekawusi zeKrisimesi. Ngalo ndlela, unokufumana abathengi abaninzi kwaye uthengise iimveliso ezininzi ngexabiso elinenzuzo ngakumbi.

Iphepha lokufika

Xa udala iphepha lokufika kwiphulo lakho le-Adwords, kufuneka uqinisekise ukuba ikopi imfutshane kwaye kulula ukuyiqonda. Sebenzisa iifonti ezingqindilili kunye namanqaku eebhulethi ukwenza amanqaku akho acace. Iphepha lakho lokumisa kufuneka libe nenkqubo yokukhangela elula, ukuze iindwendwe zifumane lula oko zikufunayo. Kufuneka uqinisekise ukuba uyilo lulula kwaye lunobuchule.

Iphepha lokufika lahlukile kwiwebhusayithi kuba ligxile kunikezelo oluthile. Akufunekanga ibandakanye amakhonkco kwindawo yakho yonke. Kufuneka ibe nenjongo ecacileyo kunye nokubizelwa kwisenzo. Qinisekisa ukufaka ubungqina bentlalontle, ezinje ngobungqina babathengi kunye neelogo. Ukwengeza, kufuneka ugweme ukubandakanya iithebhu zokukhangela iwebhusayithi yakho.

Qinisekisa ukuba iphepha lakho lokufika liqulethe amagama angundoqo ojolise kuwo. Oku kuya kwenza ukuba kube lula ukuba iinjini zokukhangela zikufumane kwaye ziphucule umgangatho wakho. Ukusebenzisa ubuchule bokuthengisa abantu abaninzi, njengokubhala uphononongo okanye izimvo, inokukunceda ukuba utsale abathengi abaninzi. Unokusebenzisa iiforum ezinemixholo kunye namanye amaqonga ukuze ubhale malunga neemveliso kunye neenkonzo zakho.

Qinisekisa ukuba iphepha lakho lilayisha ngokukhawuleza kwaye lisebenziseka kwiselula. Oku kuya kunceda ukwandisa ukuguqulwa kunye nengeniso. Khumbula ukuba malunga nesiqingatha sazo zonke iitrafikhi ngoku zivela kwizixhobo eziphathwayo. Ukudala iinguqulelo ze-mobile-optimized site yakho kuya kuqinisekisa ukuba bonke abathengi abanokuthi bajonge umxholo wakho ngaphandle kokuphazamiseka.

Amaphepha okufika e-AdWords ayinxalenye ebalulekileyo yalo naliphi na iphulo le-Adwords, kwaye unokufunda indlela yokuzakha kunye nomakhi wephepha lokufika. Ukusebenzisa umakhi wokutsala kunye nokuwisa, unokwenza iphepha elihle lokumisa ngokulula.

I-Adwords isebenza kwinkqubo yokubhida. Amagama angundoqo anemiqulu ephezulu yokukhangela adla ngokubiza imali eninzi ukubhida. Ngoko, kungcono ukugxila kwizinto ezimbalwa ezifanelekileyo, Amagama angundoqo aphakathi. Ngalo ndlela, ungayandisa inkcitho yakho. Inyathelo lokuqala kukukhetha igama elingundoqo elifanele ishishini lakho.

Iindleko ngokucofa

Iindleko ngokuchofoza kwiintengiso ze-Adwords ziyahluka ngokuxhomekeke kwinto oyithengisayo. Umzekelo, a $15 Imveliso ye-e-commerce ayinakugunyazisa i-CPC ephezulu. Kwelinye icala, a $5,000 inkonzo ingaxabisa ngaphezulu kweedola ezintlanu ngokucofa. Ngokutsho kwe-WordStream, i-avareji yeendleko ngokucofa kumashishini abo bonke ubungakanani $2.32.

Kubalulekile ukuqonda ixabiso ngokucofa ngaphambi kokuba ubhengeze kuGoogle. Ukufumana okuninzi kwiphulo lakho, kufuneka wenze uphando lwegama elingundoqo kwaye uqonde ixabiso eliqhelekileyo ngokuchofoza kwishishini lakho. Oku kuya kukunceda uqikelele imali oza kuyichitha kwiintengiso. Ukuphepha ukuchitha imali eninzi kunokuba uzimisele, gcina iliso kwiindleko ngokucofa kwi-Adwords.

Iindleko ngokucofa zibalwa ngokwahlula ixabiso lentengiso ngenani lokucofa elivelisayo. Iindleko ngokuchofoza nganye ziyahluka kwiintengiso ezahlukeneyo kunye namaphulo. Kwiimeko ezininzi, kumiselwa ngokhuphiswano lwamaxabiso. Nangona kunjalo, Kufuneka usoloko ukhumbula ukuba eli nani alinakuba lixabiso eliphezulu ngonqakrazo ngalunye.

Iindleko zeentengiso zinokwahluka kakhulu, kuxhomekeke kuhlobo lweshishini kunye neshishini. Umzekelo, ukuba ukwishishini lezomthetho okanye le-accounting, umndilili weendleko ngonqakrazo ngalunye $2.69. Kwelinye icala, ukuba ukwi-niche eneendleko eziphantsi, inokubiza ngaphantsi kwe $0.44 ngonqakrazo ngalunye.

Nangona iindleko zeCPC ziye zaguquguquka ngokuhamba kwexesha, ngokuqhelekileyo iphantsi kwi-e-commerce kunye ne-Facebook. Njengokuba, iCPC ye $0.79 ngokucofa kwi-Ads kwiAmazon iphezulu kune $0.41 ngokucofa eUnited States. Ukucofa kwiintengiso ze-Facebook iindleko $0.19 eSpeyin, Brazil, kunye ne-Indonesia.

Iindleko ngoguqulo ngalunye

Ixabiso ngokuguqulwa kwe-Adwords luphawu olubalulekileyo loqoqosho kunye nokusebenza kwephulo le-ad. Indlela efanelekileyo yokulinganisa ukusebenza kwakho kukuthelekisa iindleko zangoku zamaphulo akho kwiindleko zakho ekujoliswe kuzo. Oku kuya kukunceda ugxininise kwisicwangciso sakho sentengiso. Ukwengeza, ukwazi ukuba leliphi izinga lokuguqulwa kwakho kunokukunceda wenze isigqibo sokuba yimalini omawuyichithe kumaphulo akho e-AdWords.

Uguqulo luyinjongo yokugqibela yalo naliphi na iphulo lokuthengisa. Zenzeka xa isivakashi sinikezela ngolwazi lwabo loqhagamshelwano ngokutshintshiselana nesibonelelo sasimahla, Iinkcukacha ezithe xaxe, okanye incoko nengcali. Inyathelo elilandelayo kukubala iindleko zakho ngenguquko nganye. Kuyenzeka ukuba ufumane uguqulo olungaphezulu kwesinye ngexabiso elifanayo ngokubhida phezulu.

Ukuze ulandelele iindleko zokuguqulwa kwi-Adwords, kufuneka wazi umthombo obhekisa kuwo. I-AdWords ifuna ukuba umthombo obhekisayo wamkele iikuki kunye nekhowudi yokulandela yeJavaScript. Kungenjalo, UGoogle ucofa ucofa kwimithombo engamkelekanga. Nangona kunjalo, ezinye izixhobo eziphathwayo azikwazi kuzamkela iikuki. Njenge, ezi zixhobo zisabalwa kwiindleko ngokucofa ngokubala. Ukuba usebenzisa i-Adwords kwiwebhusayithi yakho yeshishini, kuya kufuneka wazi olu lwazi ukuze wenze iphulo lakho libe likhulu.

Ungaphinda uhlalutye izinga loguqulo lwakho ngosuku lweveki kunye nenyanga yonyaka. Umzekelo, ukuba ishishini lakho lithengisa iimveliso zonyaka, kufuneka utshintshe iphulo lakho ngokusekelwe kwixesha lemini abantu abanokuthi bathenge ngayo. Oku kuya kukunceda ugcine uhlahlo lwabiwo-mali kwaye uphephe ukuchitha imali.

Iindleko ze-Adwords zinokwahluka kakhulu. Nje, ixabiso ngokwezinga lokuguqulwa kwenethiwekhi yokukhangela yi 2.70%. Nangona kunjalo, eli nani liyahluka ngokuxhomekeke kushishino. Umzekelo, I-e-commerce kunye nezezimali zinezinga lokuguqulwa elisezantsi kune 2%. Ukuba ufuna ukwazi ukuba zixabisa malini iintengiso zakho kwinguquko nganye, unokwenza iPhepha likaGoogle ukurekhoda le datha.

Iindleko zokuguqulwa kwe-Adwords zixhomekeke kwishishini osebenza kulo. Umzekelo, ishishini elithengisa izicathulo linokuba nenani eliphezulu lokuguqulwa. Nangona kunjalo, inkampani ethengisa impahla inokuba namaxabiso aphantsi oguqulo ngenxa yokhuphiswano. Kungabalulekile ukuqwalasela ixabiso eliphakathi kweemveliso okanye iinkonzo zakho. Umndilili weendleko zemveliso okanye zenkonzo zinokusuka $10 kumawaka.

Iindleko ngokucofa kwiqela elinye lentengiso

Kukho izinto ezimbalwa ezinokuchaphazela iindleko ngokuchofoza kwintengiso enye kwi-Adwords. Inqaku elinye ligama elingundoqo. Ukuba iqela le-ad liqulathe amagama angundoqo afanayo, ayingcaci ngokwaneleyo. Umzekelo, ubungakanani beelokhwe ezintandathu kunye neelokhwe ezingenamikhono ngamagama angundoqo amabini ahluke ngokupheleleyo. Lo mahluko unokuxabisa intengiso enokubakho yenkampani.

I-Adwords ibonelela ngokukhetha ukuseta uhlahlo lwabiwo-mali lwemihla ngemihla kumaqela ahlukeneyo eentengiso. Le ndlela, unokwenza imikhankaso emininzi kwaye uqinisekise ukuba iqela ngalinye lentengiso lilungiselelwe amagama angundoqo ahlukeneyo. Emva koko, ungavavanya amaqela ahlukeneyo eentengiso kunye namaphepha okumisa ukuze ubone ukuba yeyiphi eneyona milinganiselo yokuphendula. Ekugqibeleni, ungasebenzisa isicwangciso sokubhida esizenzekelayo ukulawula iindleko.

Enye yeendlela ezilungileyo zokwandisa iindleko ngokuchofoza kukubeka ixabiso eliphezulu ngokuchofoza. Kucetyiswa ukuseta ubuninzi beCPC ye $1. Oku kuya kuqinisekisa ukuba iintengiso zakho zibonwa ngabantu abaninzi kwaye azingcwatywa kwiziphumo zokukhangela.

Umndilili we-CPC kwiqela elinye leentengiso kwiGoogle Adwords lijikeleze $1 ukuya $2. Nangona kunjalo, ixabiso ngokuchofoza lihluka kakhulu ngokuxhomekeke kwigama elingundoqo kunye neshishini. I-avareji yeendleko ngokucofa kwi-Ads zikaGoogle zijikeleze $1 ukuya $2 ngokucofa kwiNethiwekhi Yokukhangela. Oku kungaphantsi kwexabiso eliphakathi ngonqakrazo ngalunye kumsebenzi womnatha wokubonisa. Nokuba zithini na iindleko, kufuneka ugcine i-ROI yakho engqondweni.

Iindleko ngokuchofoza kwiqela elinye leentengiso kwiGoogle Adwords limiselwa yinkqubo yokubhida. Ukuba intengiso yakho iphezulu kuneyomntu okhuphisana naye, uya kufumana i-CPC esezantsi. Kufuneka ujonge ukuba phakathi kweendawo ezintathu eziphezulu.

Ixabiso ngonqakrazo ngalunye lwegama elingundoqo elinye iqela lentengiso yegama elingundoqo leqela elinye legama elingundoqo leqela lentengiso yegama elingundoqo elinye iqela legama elingundoqo elinye.

Xa uqhuba iphulo lePPC, ixabiso ngonqakrazo ngalunye luqwalaselo olubalulekileyo. Ukunciphisa iindleko zakho ngokuchofoza kuya kwandisa i-traffic yakho kunye namazinga okuguqulwa. Ixabiso lokucofa ngokuchofoza libalwa ngokuthatha intengiso ibekwe ngezantsi kweyakho kunye nesenti enye. Ukusebenzisa olu lwazi, ungahlengahlengisa iibhidi zakho ukuze ukwandise imbuyekezo yakho kutyalo-mali.

Ukongeza kwiindleko ngokucofa, Kuya kufuneka uqwalasele irenki yentengiso. Oku kugqiba ukuba uvela kude kangakanani kwi-injini yokukhangela. Unokuphucula umgangatho wentengiso yakho ukuze unyuke. Ngokubanzi, kufuneka ujonge indawo yesi-3 okanye yesi-4 kwiziphumo zenjini yokukhangela.

Kukho amakhulu amawaka amagama angundoqo akhoyo ukuze abhide. Nangona kunjalo, iindleko zahluka kakhulu. Kuxhomekeke kushishino, amagama angundoqo anokubiza naphi na ukusuka $1 ukuya $2 ngonqakrazo ngalunye. Indlela elungileyo yokwazi ukuba kufuneka uchithe malini kukuqhuba uphando lwegama eliphambili. Kukho abacwangcisi bamagama angundoqo asimahla afumaneka kwi-intanethi, enokukunceda ukuba ucinge ngamagama okukhangela anokubakho.

Iintengiso zeCPC eziphezulu zihlala zibangelwa lukhuphiswano oluphezulu. Xa uneentengiso ezikumgangatho ophezulu, iindleko zakho ngonqakrazo ngalunye ziya kuba ngaphantsi. UGoogle usebenzisa amanqaku asemgangathweni ukumisela ukufaneleka kwentengiso yakho. Iintengiso ezikumgangatho ophezulu ziya kufumana indawo engcono kwaye zibe neeCPC ezisezantsi.

Enye inketho ekhoyo kukuhamba emini, okanye ukucwangcisa intengiso. Ngokuhamba emini, ungakhetha ukuba zeziphi iiyure eziza kuvela iintengiso zakho, ngelixa ugcina iindleko zizonke zebhajethi yakho yentengiso engqondweni. Ukuhamba emini kunokuba luncedo ngakumbi kumashishini asekuhlaleni. Basenokungafuni ukuba iintengiso zabo ziboniswe ngaphandle kweeyure zabo zoshishino, ngoko ukuhlukana emini kubavumela ukuba babele ngakumbi uhlahlo lwabiwo-mali lwabo lweeyure abafuna ukubonakala.

Ukuqinisekisa ukuba iintengiso zakho zijolise kubantu abalungileyo, kufuneka uphande amagama angundoqo. Qinisekisa ukuba amagama angundoqo ajoliswe kumabinzana athile. Umzekelo, “qesha indawo yeholide eTampa” yahlukile kune “urente ikhaya leholide eTampa”. Ngokwenza uphando lwegama elingundoqo kunye nokubeka phambili ukukhangela okuhambelanayo, ungayandisa ukusebenza kweqela lakho leentengiso.

Iindleko ngokucofa (CPC) ixhomekeke kwigama elingundoqo, ishishini kunye nendawo. Nje, ixabiso eliphakathi ngonqakrazo ngalunye (CPC) ukusuka $1 ukuya $2 kuthungelwano lokukhangela kunye nokubonisa uthungelwano. I-CPC ibalwa ngokuphinda-phinda ixabiso lilonke ngokucofa inani lamaxesha ecofa ngalo.

Unokuba namaphulo amaninzi kwi-akhawunti yakho ye-Adwords. Iphulo ngalinye lingaqulatha amagama angundoqo amaninzi kunye namaQela eNtengiso. Unokongeza iindidi zeentengiso. Oku kuya kukunceda wenze iintengiso ezijolise ngakumbi ezitsala abathengi abanokubakho. Nangona kunjalo, kufuneka ukhumbule kwakhona ukuba kubalulekile ukuqonda iindleko ngokucofa (CPC) kunye nomgangatho wamanqaku (QS) kwintengiso nganye.

Iindleko ngokucofa

Iindleko ngokucofa (CPC) lixabiso olihlawulayo xa umntu ecofa intengiso yakho. Iyahluka ukusuka kwishishini ukuya kwishishini. Kwi-avareji, iinkonzo zabathengi kunye neenkonzo zomthetho zinezona CPC ziphezulu. Okuchasene, I-eCommerce kunye nohambo kunye nokwamkela iindwendwe kunezona CPCs zisezantsi. Ixabiso ngokucofa ngokucofa kuxhomekeke kwibhidi yakho, umgangatho womgangatho, kunye nokhuphiswano.

I-CPC sisixhobo esikhulu sokulinganisa impumelelo yakho yentengiso. Kwi-Google Analytics, ungaseka imifuziselo yophawu lokulandelela iziphumo zamaphulo akho. Umzekelo, ungasebenzisa imodeli yokuGqibela engeNgqo ngokuthe ngqo yophawu lophawu, nto leyo eya kubalula ukuthengwa okwenziwe kunqakrazo olungathanga ngqo lokugqibela (ngaphandle konqakrazo oluthe ngqo). Khetha imodeli ehambelana ngokusondeleyo neenjongo zeshishini lakho kwaye inika umfanekiso ocacileyo wayo yonke imizamo yakho yentengiso. Ngokufanayo, ungaseka amaqela ahlukeneyo eentengiso ukulinganisa imiba eyahlukeneyo yephulo, njengephulo lokuthengiswa kweBlack Friday.

Enye indlela esebenzayo yokunyusa i-CPC kukwandisa ibhidi. Iibhidi eziphezulu zinokuzisa utshintsho oluninzi ngexabiso elincinci. Nangona kunjalo, kufuneka wazi ukuba yimalini onokuyichitha phambi kokuba intengiselwano ingabi nangeniso. Ibhidi encinci ye $10 inokwenza umahluko omkhulu kwintengiso, ngoko musa ukoyika ukubhida kancinci.

Iindleko ngokuchofoza nganye ziyahluka ngokweshishini, kodwa inokubaleka naphi na ukusuka kwiidola ezimbalwa ukuya ngaphantsi $100. Nangona kunjalo, i-avareji yeendleko ngokucofa kwimveliso ye-e-commerce ijikeleze $0.88. Oku kuthetha ukuba abathengisi abafuni ukubiza imali ehlekisayo, njengaye $1000 ngeekawusi zeeholide.

I-CPC efanelekileyo yephulo lakho lentengiso ixhomekeke kwi-ROI oyifunayo. Umzekelo, ukuba ufuna ukuthengisa $200 ixabiso lemveliso, kufuneka ujolise kwiCPC ye $.80. Le ndlela, ubuya kwenza inzuzo kahlanu $40 utyale imali kwiphulo. Ungasebenzisa le fomula ingezantsi ukumisela eyona CPC ilungileyo kwiphulo lakho.

Ii-AdWords zikaGoogle zinokuba yeyona nto inamandla yokukhula kubathengisi be-e-commerce. Ibeka iimveliso zakho phambi kwabathengi abafuna iimveliso ezifanayo. Kwaye ekubeni uGoogle egcina umkhondo wohambo olupheleleyo londwendwe, inokukunceda uphucule utshintsho lwakho kunye nenzuzo. Elona candelo lihle kukuba ixabiso ngonqakrazo ngalunye lihlawuliswa kuphela xa umntu ecofa intengiso yakho.

Inqaku lomgangatho

Ukuba ujonge indlela yokwandisa ukusebenza kwephulo lakho le-Adwords, inqaku lomgangatho yinto ephambili. Ngokuthe ngqo, le metric inoxanduva lokumisela ukuba zivela phi iintengiso zakho kwaye zibiza malini. Ngokusisiseko, aphezulu umgangatho wakho wamanqaku, okuya kuthoba ixabiso lakho ngonqakrazo ngalunye kwaye kokukhona utyhileko ngakumbi uya kufumana.

Zininzi iindlela zokuphucula umgangatho wakho wamanqaku. Ekuqaleni, qiniseka ukuba usebenzisa amagama angundoqo afanelekileyo kwikopi yakho yentengiso. Iintengiso ezingavakaliyo kubaphulaphuli bakho ziya kujongeka zingabalulekanga kwaye zizive zilahlekisa. Kwakhona, qiniseka ukuba ikopi yakho inomxholo jikelele. Ukubandakanya amagama anxulumeneyo kwikopi yakho kuya kukunceda utsale ucofa ngakumbi.

Into yesibini kwiNqaku loMgangatho kukufaneleka kwephepha lakho lokufika. Ukusebenzisa iphepha elifanelekileyo lokumisa kunokuphucula amathuba entengiso yakho yokucofa ngabathengi abanokubakho. Kuyanceda kwakhona ukuba iphepha lakho lokufika lihambelana namagama angundoqo ojolise kuwo. Ukuba iphepha lakho lokufika alinamsebenzi, uya kugqiba ngeNqaku loMgangatho ophantsi.

Okwesibini, qiniseka ukuba iphepha lakho lokufika lihambelana nomsebenzi wakho we-Adwords. Umzekelo, ukuba uthengisa iipeni eziluhlaza, uya kufuna ukuqiniseka ukuba iphepha lakho lokumisa lihambelana neentengiso kwiqela leentengiso. Uya kufuna iphepha lokufika elihambelana ngokugqibeleleyo nekopi yakho yentengiso kunye namagama angundoqo.

Ukongeza kwi-Ad Positioning, Inqaku loMgangatho olungileyo linika iwebhusayithi yakho ukhuphiswano. Amanqaku aphezulu athetha ukuba iwebhusayithi yakho isebenza ngokufanelekileyo. Le yinto ephambili eya kwenza okanye yaphule iPhulo lakho leNtengiso lePPC. Ukuba iwebhusayithi yakho inamanqaku asemgangathweni, iintengiso zakho ziya kubonakala ziphezulu kwaye rhoqo ngakumbi kunabakhuphisana nabo. Ukwengeza, ukwanda kokuthandwa kweentengiso zikaGoogle kuphembelele ukhuphiswano oluqatha phakathi kwabathengisi.

Uphando lwamagama angundoqo

Uphando lwegama elingundoqo lubalulekile kwimpumelelo yalo naluphi na umkhankaso wokuthengisa wokukhangela. Ukusebenzisa i-Google Keyword Planner, ungafumana amagama afanelekileyo kwishishini lakho kwaye ujonge umthamo wabo wokukhangela. Ikwabandakanya ulwazi olufanelekileyo njengedatha yeGoogle Trends kunye nedemographics yendawo. Ngokusebenzisa ezi datha, unokwenza isicwangciso somxholo malunga naloo migaqo.

Injongo yophando lwegama elingundoqo kukufumana iimarike ezinenzuzo kunye nenjongo yokukhangela. Amagama angundoqo anenjongo engalunganga awanamsebenzi. Umzekelo, khangela iinjongo ze “thenga ikeyiki yomtshato” kwaye “iivenkile zekeyiki yomtshato ezikufutshane nam” zahlukile. Eyangaphambili inxulumene nendawo yokuthenga ekufutshane, ngelixa le yokugqibela igxininisa ngakumbi kumdla jikelele.

Ukukhetha amagama angundoqo afanelekileyo, kufuneka uqale uqonde ukuba iwebhusayithi yakho imalunga nantoni. Oku kwenziwa ngokuqwalasela abaphulaphuli ekujoliswe kubo kunye nohlobo lophendlo abalwenzayo. Kwakhona kubalulekile ukuqwalasela injongo yabo yokukhangela, enokuba lulwazi, intengiselwano, okanye zombini. Emva koko, Kufuneka ukhangele unxulumano phakathi kwamagama angundoqo ahlukeneyo.

Uphando lwegama elingundoqo linyathelo elibalulekileyo kwimpumelelo yalo naliphi na iphulo le-AdWords. Kuya kukunceda uqikelele ibhajethi yakho kwaye uqinisekise ukuba umkhankaso wakho uya kuvelisa iziphumo ezifunwayo. Ukusebenzisa isicwangcisi segama elingundoqo, ungabona kwakhona ukuba mangaphi amaxesha elingundoqo elifunwayo, kwaye bangaphi abantu abakhuphisana nabo abakhuphisanayo ngayo. Oku kuya kukuvumela ukuba ulungelelanise iphulo lakho kwimarike ekujoliswe kuyo.

I-Google Keyword Planner sisixhobo esikhulu sophando lwegama elingundoqo le-Adwords. Isixhobo siya kukunceda wenze utshintsho kwisicatshulwa sakho sentengiso. Njengokuba, ukuba usebenzisa iAdWords kwishishini lakho, ungasebenzisa i-Keyword Planner yeGoogle ukuthelekisa amabinzana kwaye ubone ukuba yeyiphi eyona iphumelele kakhulu.

Inkqubo yokubhida

Enye yezona zinto zibalulekileyo kwi-AdWords yinkqubo yokubhida. Le yinkqubo yokubeka ixabiso eliphezulu kwintengiso yakho kunye nexabiso eliphakathi ngokuchofoza. Inkqubo yebhidi kaGoogle isekwe kubonelelo kunye nemfuno. Abakhangisi abakwizinga eliphezulu basebenzisa uhlengahlengiso lwethedi ukongeza iibhidi zabo imini yonke.

Ukuba umtsha kwi-AdWords, kufuneka uthathele ingqalelo iinjongo zeshishini lakho phambi kokuseta isicwangciso sebhidi. Kulula ukuchitha imali eninzi kwiibhidi zamagama angundoqo ukuba awuqhelananga nenkqubo. Ukunqanda oku, Ungasivavanya isicwangciso sakho sebhidi usebenzisa izixhobo ezinje ngePPExpo.

Ukubhida kumagama angundoqo yinxalenye ebalulekileyo yephulo lakho le-Adwords. Imisela ukuba yimalini ekufuneka uyihlawule kumthengi ngamnye omtsha. Kufuneka ukhumbule ukuba ufuna ukwenza imali, hayi ukuphulukana nayo. Ngoko, amagama akho angundoqo kufuneka abonise oku. Kodwa kunokuba nzima ukulungisa le mali.

Inyathelo lokuqala ekudaleni isicwangciso sebhidi sephulo lakho le-AdWords kukuqinisekisa ukuba yimalini ozimisele ukuyichitha ngoguqulo ngalunye.. Ungasebenzisa indlela yeCPC okanye ibhidi yeCPA ukuseta iibhidi kumagama angundoqo athile. Nangona kunjalo, Kufuneka uhlale ukhumbula ukuba uguqulo olwahlukileyo luxabisa izixa ezahlukeneyo zemali. Ngoko ke, isicwangciso esiphuhlileyo sokubhida siya kukunceda ufumane elona nani liphezulu lokuguqulwa kweyona mali incinci.

Iindleko ezongeziweyo ngonqakrazo ngalunye (ECPC) Ibhidi ekrelekrele iya konyusa okanye inciphise ibhidi yakho ngokusekelwe kumathuba okuthengisa. Le ndlela yokubhida isebenza kwidatha yokuguqulwa kwembali kunye ne-algorithms yeGoogle ukumisela ukuba ngawaphi amagama angundoqo anokukhokelela ekuguquleni. Ngokulungelelanisa ibhidi ngokusekelwe kolu lwazi, unganyusa okanye unciphise ukusebenza kwephulo lakho, kwaye wehlise ixabiso lakho ngoguqulo ngalunye.

Ukucofa okusemgangathweni ophezulu kunye nokuguqulwa yizona njongo zokugqibela zamaphulo amaninzi. I-CPC ephuculweyo yonyusa ithuba lakho lokufumana olo guqulelo ngentengiso yakho.

I-Adwords yinxalenye ebalulekileyo yesicwangciso esiyimpumelelo sokuthengisa kwi-intanethi. Inceda amashishini ukuba afezekise iinjongo zawo ngokunyusa ulwazi lophawu kunye nokuzisa izithuthi ezifanelekileyo. Ukukhangela okuhlawulweyo kukwayindlela exabisekileyo yokuhlala ukhuphisana kwiphepha lokuqala leziphumo zokukhangela zikaGoogle. Ngokophononongo lwakutsha nje olwenziwe nguGoogle, iintengiso ezihlawulweyo ziyakwazi ukucofa kuneziphumo eziphilayo.

Ibhidi yeCPC

Xa ubhida kumagama angundoqo ngeGoogle, ungaseta ubungakanani bexabiso lakho leCPC, okanye imali oya kuyihlawula ngonqakrazo ngalunye. Ngaphandle kokuba intengiso yakho yeyona ikwintsebenzo ephezulu, awukwazi ukudlula le mali. Nangona kunjalo, ungathoba ixabiso lakho ngezantsi kweyona CPC iphezulu esetwe ngookhuphisana nabo. Oku kunokuba luncedo ekulawuleni iindleko zakho kunye nokuphucula irenki yakho yentengiso.

Ukunciphisa ibhidi yakho yeCPC kuya kwandisa amathuba akho okufumana ucofa ngakumbi kunye nephulo elinenzuzo ngakumbi. Nangona kunjalo, kufuneka uqaphele ukufumana ibhalansi elungileyo phakathi kokuncinci kunye nokuthoba kakhulu. Le ndlela, unokwandisa amathuba akho okufumana utshintsho oluninzi kunye ne-ROI ephezulu ngaphandle kokuchitha ibhajethi yakho.

Ukubhida ngesandla lukhetho olungcono kunebhidi ezenzekelayo kuba ikuvumela ukuba wenze utshintsho olukhawulezayo kwintengiso yakho. Ikwakuvumela ukuba ubeke uhlahlo lwabiwo-mali oluphezulu lwegama ngalinye elingundoqo kunye neqela leentengiso. Nangona kunjalo, ukubhida ngesandla kungathatha ixesha elincinane ukufunda, kwaye kufuneka uqale ngephulo elinye phambi kokuba wenze naluphi na uhlengahlengiso olukhulu.

Ngelixa ibhidi yeCPC iluseto olungagqibekanga lwemikhankaso yePPC, ungasebenzisa i-CPM ukuba ufuna ukufezekisa ukubonakala okuphezulu. Inzuzo ephambili ye-CPM kukuba ungasebenzisa ibhidi ephantsi kwiintengiso ezibonakalayo eziphezulu. Nangona kunjalo, kubalulekile ukukhumbula ukuba ibhidi yeCPC esezantsi ayithethi ukuba uphumelele ifandesi. Nangona kunjalo, ukwandisa ixabiso lakho kunokunyusa iintengiso zakho’ ukubonakala kunye nokwandisa ukuthengisa.

Xa ulungiselela ibhidi yakho yeCPC kwimikhankaso ye-Adwords, qwalasela izinga lokuguqulwa kwamagama angundoqo ekujoliswe kuwo. I-CPC yimetric ebaluleke kakhulu kwintengiso yedijithali. Kuya kukunceda uqonde ukusebenza kwephulo lakho ngokumisela iindleko ezinxulumene nokuchofoza ngakunye. Ngokuqonda iindleko ngokucofa iintengiso zakho, ungathoba iindleko kwaye ufikelele kubathengi abaninzi.

Isicwangciso segama elingundoqo

Isicwangciso esilungileyo segama elingundoqo sibandakanya ukuphanda ngokwakho, imveliso yakho, kunye nokhuphiswano lwakho. Ukusebenzisa izixhobo ezifana neGoogle Adwords Keyword Planner kunye neGoogle Search Console inokunika ulwazi oluxabisekileyo kwizinto abathengi abazikhangelayo.. Unokujonga kwakhona ukusetyenziswa kokukhangela ngelizwi. Ekugqibeleni, bubugcisa kunye nesayensi ukufumana ibhalansi efanelekileyo phakathi kweendleko kunye nomthamo.

Ummiselo omiselweyo wamagama angundoqo uhambelana ngokubanzi. Kuthetha ukuba intengiso yakho iya kuvela kwiziphumo ezinxulumene namagama angundoqo owakhethileyo. Ukuhambelana kwebinzana, kwelinye icala, ithe ngqo. Ukuba umntu uchwetheza ibinzana ngqo imveliso okanye inkonzo, intengiso yakho iya kuboniswa kubo. Oku kuluncedo ngakumbi xa ufuna ukufikelela kubaphulaphuli behlabathi.

Nje ukuba uqikelele amagama angundoqo ohlobo lwakho, ungazinyusela iintengiso zakho. Ngokusebenzisa iSicwangcisi segama elingundoqo likaGoogle, uya kukwazi ukuba bangaphi abantu abakhangela imveliso yakho, kwaye ungabhida ngokufanelekileyo. Oku kuya kukunceda ubeke uhlahlo lwabiwo-mali lwephulo lakho kwaye ikuvumela ukuba ubeke iliso ekusebenzeni kwamaqela akho eentengiso kunye namagama angundoqo.

Ukusebenzisa amagama angundoqo anegama kuya kwandisa utshintsho lwakho. Oku kuya kukunika ulawulo kwiintengiso zakho kwaye uqondise abathengi kumaphepha akho aphezulu okuguqula. Ungasebenzisa kwakhona isixhobo seGoogle Keyword Planner ukuze uqinisekise amagama akho angundoqo kwaye uqinisekise ukuba afanelekile. UGoogle kunye ne-Bing zisebenzisa ubume beakhawunti yakho ukumisela ukufaneleka. Ngokusebenzisa amagama angundoqo anegama, ungathumela i-traffic ekujoliswe kuyo ngakumbi kwindawo yakho kwaye ufumane ingeniso eninzi. Xa ukhetha amagama akho angundoqo, kufuneka kwakhona uqwalasele indlela ukhuphiswano lwakho oluzisebenzisa ngayo.

Ukufaneleka kubalulekile kwimpumelelo yephulo lakho lentengiso ye-intanethi. Amagama angundoqo owakhethayo kufuneka ahambelane kakhulu neshishini lakho, ikopi yakho yentengiso, kunye nephepha lakho lokufika. UGoogle uvuza abathengisi abenza iintengiso ezifanelekileyo ngokusekelwe kumagama abo angundoqo.

Amagama angundoqo anomsila omde

I-Adwords amagama angundoqo omsila omde yilabo abangenalo ukhuphiswano oluphezulu kakhulu kwaye banomthamo ophantsi wokukhangela. La magama angundoqo ahambelana neepateni zokukhangela kwiindlela ezahlukeneyo ezifana nelizwi, umfanekiso, kunye nesicatshulwa. Ngenxa yomthamo wabo ophantsi, kulula ukureyishwa kunamagama angundoqo akhuphisanayo. Isinyathelo esilandelayo kukongeza la magama angundoqo kumxholo wakho.

Amagama angundoqo anomsila omde aneenzuzo ezininzi. Ngomnye, zixabiso eliphantsi kunamanye amagama angundoqo. Komnye, benza itrafikhi engakumbi. Esi sesona sizathu sibalulekileyo sokuba amagama angundoqo anomsila omde lukhetho olulungileyo lwePPC. Nangona kunjalo, ukusebenzisa la magama angundoqo kunokuba ngumngeni, ngakumbi ukuba uqhuba ishishini elikhuphisanayo. Kukho iimpazamo ezininzi omele uziphephe xa usebenzisa amagama angundoqo anomsila omde.

Isitshixo kuphando lwegama elingundoqo kukuqonda ukuba abathengi bakho bafuna ntoni. Emva koko, yenza uluhlu lwamagama angundoqo anomsila omde anxulumene neso sihloko. Isihloko esiphambili okanye amagama angundoqo entloko kulula ukuza nawo, kodwa amagama angundoqo anomsila omde afuna ingcinga engakumbi. I-plugin efana neyethu inokukunceda ngeli nyathelo.

Ngoxa i-Google Adwords Keyword Planner iyona sixhobo esithandwa kakhulu sophando kumagama angundoqo omsila omde, ayikuphela kwesixhobo esinokusetyenziswa. Kukwaluncedo ukuphonononga umxholo kwiwebhusayithi yakho. Amathuba anjalo, iqulethe umxholo onxulumene ne-niche yakho okanye imveliso. Ukufunda umxholo wewebhusayithi yakho kuya kukunceda uvelise imibono yamagama angundoqo. Unokusebenzisa isixhobo esinika ulwazi lomntu okhuphisana naye. Ezi zixhobo ziluncedo kuphando lwegama elingundoqo kunye nokuphucula.

Amagama angundoqo omsila omde anenzuzo kakhulu ngenxa yezizathu ezininzi. Ngelixa besenokungakuzisi umkhukula wezithuthi, ziya kujoliswa kakhulu kwaye zibangele i-ROI ephezulu kunamagama angundoqo omsila. Isitshixo kukufumana amagama angundoqo omsila omde afanelekileyo kwi-niche yakho kwaye afanelekileyo kwiimveliso ozithengisayo.

Ukwahlula uvavanyo

Ukuvavanywa kokwahlula kwi-Adwords kukuvumela ukuba ubone ukuba yeyiphi intengiso eyenza ngcono kwiimeko ezahlukeneyo. Ukuba ujonge indlela yokuphucula ukuguqulwa kwewebhusayithi yakho, ukuvavanya iintlobo ezahlukeneyo zentengiso kuya kukunika umbono ongcono wokuba imarike yakho iphendula ntoni na. Umzekelo, Ukwahlulahlula ikopi yentengiso yovavanyo kunokukunceda ukuba ufunde malunga nentengiso yakho ye-demographics kunye ne-psychographics. Inokukunceda ukuba uqonde imeko yeemvakalelo yomntu okhangela imveliso okanye inkonzo yakho.

Ukuvavanywa kokwahlula kwi-Adwords kunokwenziwa ngezixhobo ezahlukeneyo kunye nobuchule. Esinye isixhobo esinjalo yi-Optmyzr. Ikuvumela ukuba wenze intengiso eneempawu ezahlukeneyo zentengiso yokubhaliweyo kwaye emva koko ikunike iingcebiso kumntu ngamnye ngokusekwe kwidatha yembali kunye novavanyo lwangaphambili lwe-A/B..

Uvavanyo lokwahlulahlula yindlela eqinisekisiweyo yokuphucula iimethrikhi zewebhusayithi yakho kunye nezinga lokuguqulwa. Ingasetyenziswa kumaphepha okuhla, imigca yesihloko ye-imeyile, Iintengiso zikamabonwakude, kunye neemveliso zewebhu. Ngokufanelekileyo kwenza kube lula ukwenza iimvavanyo zokwahlula kunye nokulandelela iziphumo. Ingasetyenziselwa ukuvavanya ukusebenza kwemiyalezo eyahlukeneyo yentengiso.

Enye indlela yokuvavanya ukusebenza kwe-ad kukwenza uvavanyo lwe-A / B ye-multivariate. Ezi mvavanyo zifuna iintengiso ezininzi kwaye zifuna idatha ebalulekileyo yezibalo ukuba ifanele ukwenziwa. Nangona kunjalo, uninzi lweeakhawunti azinamthamo owaneleyo wokwenza iimvavanyo ezininzi. Ukwengeza, iimvavanyo ze-multivariate azisebenzi kakhulu kwaye zifuna umthamo omkhulu ukuba ubaluleke kakhulu.

Iimvavanyo ze-A/B zisebenza kakhulu kumaphepha okufikela. Banokuvavanya iinguqu ezininzi ezifana nezihloko, iitekisi zenkcazo, kwaye ubonise ii-URL. Injongo kukubona ukuba yeyiphi intengiso eyenza ngcono.

Ukhuphiswano lobukrelekrele

Ukusebenzisa ubukrelekrele okhuphisana nabo yindlela elungileyo yokumisela ukuba zeziphi na izicwangciso ezisetyenziswa ngabantu okhuphisana nabo. Inokukunceda wenze izigqibo ezikrelekrele malunga namaphulo akho kwaye uqonde ngcono indlela yokukhuphisana nawo. Ngethamsanqa, kukho izixhobo ezininzi ezifumanekayo zokukunceda uhlalutye idatha yomntu okhuphisana naye. Ezi zixhobo zivela kwi-free ukuya kwindleko kwaye ziya kuhlalutya idatha engaziwa okanye ethile. Ungatolika izinto ezahlukeneyo zamaphulo okhuphisana nawe ngokwakho, kodwa izixhobo ezifana ne-Serpstat kunye ne-AdWords ekhuphisana nobukrelekrele inokubonelela ngombono omkhulu..

Unokusebenzisa i-SEMRush ukubona ukuba benza ntoni okhuphisana nabo, kuquka ukuba ngawaphi amagama angundoqo kunye neentengiso abazisebenzisayo. Inokukunika ukuqonda kwabo bakhuphisana nabo’ organic kunye imizamo ihlawulwe. Unokukhangela indawo yomntu okhuphisana naye kwaye ubone iintengiso zabo. Ukusebenzisa izixhobo zokuhlalutya okhuphisanayo kunye nolwazi kwinzuzo yakho ngundoqo kwimpumelelo.

Ezinye izixhobo zibonelela ngezilingo zasimahla kunye nezicwangciso zamaxabiso aphantsi, ngoxa abanye befuna umrhumo wenyanga. Nangona kunjalo, abantu abaninzi baya kufuna ngaphezu kwesinye isixhobo sokuhlalutya okhuphisana nabo ukugqiba uhlalutyo lwe-360-degree. Ukwengeza, ezinye zezona zixhobo zidumileyo zokuhlalutya okhuphisana nazo ziya kubonelela ngeziphumo zamaphulo okukhangela ahlawulweyo, ngelixa ezinye ziya kuba luncedo kwezinye iintlobo zemikhankaso yokuthengisa yedijithali.

Ukusebenzisa izixhobo zobukrelekrele okhuphisana nabo yindlela entle yokwenza izigqibo ezihlakaniphileyo malunga neentengiso zakho. Umzekelo, into eyenziwa ngabakhuphisana nawe inokukunceda wenze iintengiso ezingcono kwaye ufumane imithombo emitsha yetrafikhi. Isixhobo esifanelekileyo sobukrelekrele esikhuphisana nawe siya kukubonisa apho iintengiso zomkhuphisana wakho ziboniswa khona kwaye zichitha malini. Iya kukunika ukuqonda ukuba zeziphi iinethiwekhi kunye nemithombo yendlela okhuphisana nabo abayisebenzisayo, ekunceda ukuba ugxininise imizamo yakho ngokufanelekileyo.

Ukuba ukwishishini elikhuphisanayo, ungasebenzisa isixhobo esinje ngeSEMrush okanye iKantar. Banikezela ngezixhobo zobukrelekrele ezikhuphisanayo kuluhlu olubanzi lwamashishini kwaye banokukunceda ukuba ujonge abantu okhuphisana nabo.’ Izicwangciso zePPC. Izixhobo zobukrelekrele ezikhuphisanayo zinokukubonelela ngezilumkiso zamagama angundoqo, amaphepha okumisa, kunye neminye imiba yentengiso yokhuphiswano lwakho.

Kukho izinto ezininzi ekufuneka ziqwalaselwe xa usebenzisa i-Adwords. Ezi zinto ziquka i-ad yegama elingundoqo elinye iqela (UMHLABA), Inqaku lomgangatho, Ubuninzi bebhidi, kwaye Iindleko ngokucofa. Ezi zinto zinokukunceda wenze iphepha lokufika elinomtsalane kwaye linika ixabiso kwiindwendwe. Nazi ezinye iingcebiso zokukunceda wenze iphepha lokumisa eliya kutsala iindwendwe kwaye liguqule libe ngabathengi.

Iqela elinye legama elingundoqo lentengiso (UMHLABA)

Iqela Elilodwa leNtengiso yegama elingundoqo, okanye SKAG, yindlela enhle yokudala ubudlelwane obugxininisekileyo phakathi kwegama elingundoqo kunye nekopi yesikhangiso, ngelixa uphepha ukuntsonkotha kokudala inani elikhulu lamaqela e-Ad. Nangona kunjalo, Amaqela entengiso yegama elingundoqo elinye ayilophulo ngalinye. Ubuchwephesha abunconywa kumaphulo anomxholo, njengewebhusayithi enikezelwe kwimveliso okanye inkonzo enye.

Ii-SKAG zikwavumela ulawulo olungakumbi kwiibhidi zegama elingundoqo kunye nohlahlo lwabiwo-mali lwe-PPC. Xa isetyenziswe ngokuchanekileyo, banokukunceda ugcine iphulo lakho lePPC liphantsi kolawulo. Kuba lilinye igama elingundoqo elivela kwiqela elinye leentengiso, unokubeka iliso kwiindleko ezipheleleyo zomkhankaso wesikhangiso kwaye ubeke iliso kumagama angundoqo ngokulula.

Indlela yeQela leNtengiso yegama elinye elingundoqo inokukunceda ukuba uphucule amaphulo akho ePPC ngokuphucula ukufaneleka kwawo. Ikuvumela ukuba usebenzise igama elingundoqo elinye kwiqela ngalinye lentengiso, ukuqinisekisa ukuba iintengiso zakho ziya kuvela phambi koluhlu olubanzi lwabasebenzisi. Isebenza kakuhle ngamaphulo amancinci, kodwa njengoko iphulo lakho likhula, ukusebenzisa amagama angundoqo amaqela eentengiso kunokwenza ukulawula iphulo lakho kube nzima ngakumbi.

Inqaku lomgangatho

Kukho izinto ezininzi ezichaphazela uMgangatho weNqaku leentengiso zakho. Eyona nto ibalulekileyo yireyithi yokucofa. Lo ngumlinganiselo wokuba mangaphi amaxesha abantu bacofa intengiso yakho, nto leyo ethetha ukuba xa ufumana izinga eliphezulu lokucofa, intengiso yakho inokufaneleka kwaye isebenze.

Ukufaneleka kwekopi yakho yentengiso kwakhona yinto ebaluleke kakhulu kwiNqaku loMgangatho. Oku kubalulekile kuba umxholo owusebenzisayo kufuneka uhambelane namagama akho angundoqo. Kungenjalo, Iintengiso zakho zinokuvela njengezingabalulekanga okanye zilahlekisayo. Ikopi efanelekileyo kufuneka ibambe, kodwa ayibambi kangako kangangokuba iyatenxa kumxholo wamagama angundoqo. Kwakhona, kufuneka ijikelezwe sisicatshulwa esifanelekileyo. Ngokwenza oku, uya kuba nakho ukuzisa eyona ntengiso ifanelekileyo kumthengi onokubakho.

Enye into echaphazela umgangatho wakho wamanqaku luhlahlo lwabiwo-mali. Ukuba unebhajethi encinci, ukwahlula iintengiso zakho isenokungabi lolona khetho lulungileyo. Uvavanyo lokwahlula kuphela aluyi kuba nefuthe kuzo zonke iintengiso zakho, kodwa uya kuba nemali encinci yokuzama. Nangona kunjalo, akunakwenzeka ukuba uphucule uMgangatho weNqaku leentengiso zakho.

Umgangatho wamanqaku e-akhawunti yakho ye-AdWords yimetric ebaluleke kakhulu eya kuqinisekisa ukuba zisebenza kangakanani iintengiso zakho. Amanqaku omGangatho aphezulu aya kuthetha amaxabiso aphantsi eCPC kunye nokuvezwa okungcono kwendawo yakho. Okukhona zibalulekile iintengiso zakho, kokukhona iNqaku lakho loMgangatho liya kuba liphezulu. Ngokusebenzisa umxholo ofanelekileyo, uya kuba nakho ukukhupha amaxabiso aphezulu kwifandesi.

Ukongeza kwibhidi yakho yeCPC, Inqaku loMgangatho liya kuqinisekisa ukufaneleka kweentengiso zakho. Oku kubalulekile kuba kuchaphazela iNtengiso yeNtengiso. Okukhona aphezulu amanqaku asemgangathweni, abantu abanokucofa ngakumbi kwiintengiso zakho. Kufanelekile ukutyala ixesha kunye nomzamo wokwandisa iNqaku lakho loMgangatho kuba liya kukunika indawo engcono kunye neendleko eziphantsi ngokuchofoza.

Ukuba unebhajethi encinci, usenakho ukukhuphisana ngokuchasene nohlahlo lwabiwo-mali olukhulu lwabanye. Khumbula, ungabetha abo bachitha izigidi zeerandi ngaphandle kokunikela ingqalelo enkulu kumgangatho. Logama nje uzisa iziphumo ezilungileyo, kufuneka uvuzwe ngokubekwa ngcono.

Ubuninzi bebhidi

Ukuba ufuna ukuchitha imali encinci kwiphulo lakho leGoogle Adwords, ukuthoba ibhidi kumagama angundoqo athile kumaqela athile entengiso inokuba yindlela entle yokucutha iindleko zakho-ngoguqulo ngalunye.. Esi sicwangciso siya kunciphisa ibhajethi yakho yonke kuba uya kuchitha imali encinci kumagama angundoqo angaguqukiyo ngokunjalo. La magama angundoqo anesiseko esibanzi kwaye asenokungaqhubi itrafikhi echanekileyo okanye aguqule ngesantya osifunayo. Nokuba kutheni, banokukubiza ngaphezu kokuba ungathanda. Ukwandisa iibhidi zakho kumagama angundoqo athile nako kuya kukunceda wonge imali.

Ngaphambi kokukhetha ibhidi, kufuneka umisele injongo yephulo lakho. Kukho iindlela ezahlukeneyo onokuthi uhambe ngazo, kunye nesicwangciso esilungileyo sokubhida singenza okanye siphule iphulo lakho. Emva kokuba uyayazi injongo yakho, emva koko ungahlengahlengisa isicelo sakho ukuze uyifezekise. Ukuba injongo yakho kukuvelisa i-traffic eninzi, unokonyusa ibhidi yakho ephezulu ukutsala abantu abaninzi kwiwebhusayithi yakho.

Xa ubhida kuGoogle Adwords, kufuneka uqiniseke ukuba intengiso yakho ibaluleke kakhulu. UGoogle uya kwabela igama ngalinye elingundoqo amanqaku omgangatho ukusuka kwelinye ukuya kwelishumi. Okukhona aphezulu amanqaku asemgangathweni, Okuya phezulu intengiso yakho iya kuvela kwindawo ephezulu yeziphumo zophendlo.

Ungasebenzisa kwakhona i-ROAS ekujoliswe kuyo (Buyela Kwi-AdWords Chitha) ukuseta ibhidi efanelekileyo. I-ROAS ekujoliswe kuyo yi-avareji yokuguqulwa kwexabiso ngedola nganye echithwe kwiintengiso zakho. Ngamanye amazwi, ukuba uyachitha $1 ekubekweni kwentengiso, kufuneka ulindele ukuvelisa $3 kwiintengiso. Unokuseta ixabiso elithile lokuguqulwa kwimikhankaso yakho ngokusebenzisa ukulandelela ukuguqulwa. Ukusebenzisa olu phawu, kufuneka ube nayo 15 ukuguqulwa kokugqibela 30 iintsuku.

Indawo kaGoogle yokujonga inguquko ikuvumela ukuba uhlalutye ukusebenza kweentengiso zakho kwaye ulandelele ukuba ziguquka njani na. Inokukunceda wenze izigqibo ezinolwazi malunga nokuba ungawanyusa okanye ungawanyusi ibhidi ephezulu okanye utshintshe isicwangciso seqela ngalinye lentengiso.

Iindleko ngokucofa

Iindleko ze-AdWords zinokwahluka kakhulu, kuxhomekeke kuhlobo lwemveliso okanye inkonzo oyithengisayo. Umzekelo, a $15 imveliso ye-e-commerce okanye a $5,000 inkonzo isenokungafanelanga ukuchitha ngaphezulu $20 ngonqakrazo ngalunye ukufumana undwendwe olunye kwindawo yakho. Ukuze uqikelele iindleko ezifanelekileyo ngokucofa, yithathele ingqalelo iROI yakho. Isihlanu ukuya kwesinye ingeniso-kwi-ad-spend ratio idla ngokwanelisayo.

Ngelixa kunokubonakala kulinga ukonga imali ngokuhlawula kancinci intengiso, oku kunokuba yingozi kwishishini lakho. Oku akukona nje inkcitho yemali, kodwa kusenokwenzeka ukuba awufumani ucofa ekujoliswe kulo. Iinkampani zentengiso zihlala ziseta iiCPC zisebenzisa ifomula okanye inkqubo yokubhida. I-CPC yimali oya kuyihlawula umpapashi ngalo lonke ixesha umntu ecofa intengiso yakho, kwaye uninzi lwabavakalisi basebenzisa umboneleli womntu wesithathu ukukuqhagamshela kubathengi abanokubakho.

Iimetrics zeCPC zohlulwe zibe ziindidi ezimbini: umndilili kunye nobuninzi. Umndilili we-CPC yimali ocinga ukuba unqakrazo ngalunye lufanelekile, ngelixa eyona CPC yeyona mali iphezulu ozimisele ukuyihlawula. UGoogle ucebisa ukuba kusete obona buninzi beCPC $1. Ixabiso lezandla ngokucofa ngokubhida yindlela eyongezelelweyo yokuseta ubuninzi beeCPCs.

I-AdWords ingaba sisixhobo esinamandla seshishini kubathengisi be-e-commerce. Inceda ukubeka iimveliso zakho phambi kwabathengi abafuna iimveliso ezifanayo. Ngeentengiso zikaGoogle, uhlawula kuphela xa umntu ecofa intengiso yakho. Ungachitha kancinci kangangoko $2 ngokucofa ukuba uzimisele ukutyala ixesha kunye nemali efunekayo ukwenza umkhankaso we-AdWords ophumeleleyo.

I-Google AdWords yeyona nkqubo isetyenziswa kakhulu kwi-intanethi yentengiso. Kulula ukubala i-ROI kwaye usete iinjongo zokuthengisa. Ungathelekisa iindleko zakho ngokuchofoza kunye nebenchmarks zeshishini. Umzekelo, ireyithi yonqakrazo-ngokusebenzisa inkampani ye-real estate yi 1.91% kwinethiwekhi yokukhangela kunye 0.35 ipesenti yomboniso womnatha.

Ukongeza kumlinganiselo weCPC, kufuneka kwakhona uqwalasele ixabiso loguqulo. Xa ulungiselela inkcitho yakho yentengiso, kuya kufuneka usebenzise imodeli yonikezelo olulungele iinjongo zeshishini lakho. Umzekelo, ukuba uqhuba iphulo lokuthengisa ngolwesihlanu olumnyama, kufuneka usebenzise imodeli yoyelelwano yokuGqibela engaKho ngokuthe ngqo. Le modeli yobalulo iyakubandakanya ukuthenga kunqakrazo olungathanga ngqo lokugqibela.

I-AdWords liqonga lentengiso elivela kuGoogle. Iqonga livumela abathengisi ukuba benze kwaye balawule amaphulo. Iintengiso kwiphulo le-AdWords zidityaniswe ngamagama angundoqo, nto leyo eyenza kube lula ukulawula. Umzekelo, Iphulo ngalinye lingabandakanya intengiso enye kunye namagama angundoqo amaninzi. La magama angundoqo aqhele ukusetwa kungqamaniso olubanzi, into ethetha ukuba ziya kuvela naphi na kumbuzo wophendlo.

Google AdWords

Kukho izinto ezininzi ezibalulekileyo ekufuneka uziqwalasele xa uthatha isigqibo sokuba usebenzise iGoogle AdWords ukukhuthaza ishishini lakho. Okokuqala, Kuya kufuneka wazi ukuba luhlobo luni lwabaphulaphuli ekujoliswe kubo ofuna ukufikelela kubo. Kwakhona, kufuneka wenze isigqibo malunga nendlela yokuqokelela imali yebhidi. Kukho iintlobo ezahlukeneyo zephulo, kwaye nganye ifuna ukuba unikezele ngolwazi oluthile. Umzekelo, ukuba uqhuba ivenkile ebonakalayo, Kufuneka ukhethe indawo yejografi ngaphakathi kweradiyasi efanelekileyo yendawo yakho. Ukuba uqhuba indawo ye-ecommerce kunye neemveliso ezifuna ukuthunyelwa, unokukhetha indawo ekhonza abaphulaphuli bakho.

Ireyithi yokucofa (CTR) yeyona nto iphambili ekuqinisekiseni ukuba iintengiso zakho zifanelekile kangakanani na. Iphezulu i-CTR, Okukhona kufanelekile intengiso yakho kunye negama elingundoqo kubathengi. Ii-CTR zibalwa ngokujonga idatha yembali kunye noqikelelo. Ukuba i-CTR yakho ingaphantsi komndilili, ungafuna ukucinga ngokuyilungisa ikopi yentengiso yakho.

I-Google AdWords liqonga lentengiso ye-intanethi evela kuGoogle evumela abathengisi bafikelele kubaphulaphuli abajolise kubo. Benza oku ngokubeka iintengiso kwiziphumo zophando, ezidla ngokuboniswa ecaleni kwezinye iiwebhusayithi. Ezi ntengiso ziya kuboniswa kubathengi abanomdla kakhulu kwiimveliso okanye iinkonzo ozinikezelayo. Ukuze uqinisekise ukuba iintengiso zakho zibonwa ngabaphulaphuli abafanelekileyo, kufuneka ukhethe amagama angundoqo afanelekileyo, yenza intengiso ekumgangatho ophezulu, kwaye uqhagamshele iintengiso zakho emva kokucofa amaphepha okufikela.

IiAdwords zikaGoogle yindlela enexabiso eliphantsi yokuthengisa iimveliso kunye neenkonzo zakho. Ayifuni ibhajethi enkulu yokuyila, kwaye akukho mali incinci ekufuneka uyichithe. Ngaphezu koko, ungajolisa iintengiso zakho kwaye uzibonise kuphela kwizixeko kunye neendawo ezithile, nto leyo eluncedo kakhulu ukuba ungumlungiseleli wenkonzo yasentsimini.

Uphando lwamagama angundoqo

Uphando lwegama elingundoqo linye yezona zinto zibalulekileyo kuyo nayiphi na iphulo le-SEO. Yiloo nto eyenza iwebhusayithi yakho ibonakale phezulu kwiziphumo zokukhangela zikaGoogle. Ngaphandle kwayo, awuyi kuba namagama angundoqo athembekileyo kumxholo wakho, iithegi zesihloko, okanye ikhalenda yeblogi. Kwakhona, uya kuphoswa ngamathuba amaninzi. Xa yenziwe ngokuchanekileyo, uphando lwegama elingundoqo lulula kwaye luphumela kwiinkonzo ezijoliswe kwi-laser.

Isitshixo kukuphanda amagama angundoqo amaninzi kangangoko kunokwenzeka kwigama elingundoqo okanye ibinzana. Umcwangcisi wegama elingundoqo likaGoogle unokukunceda ngophando lwegama elingundoqo. Esi sixhobo sinokubonisa umthamo wokukhangela kunye nokhuphiswano lwamagama angundoqo kunye namabinzana. Oku kuluncedo ngakumbi ukuba usebenzisa isicwangciso se-SEO sasekhaya. Ngokumisela ukuba ngawaphi amagama angundoqo abantu abawakhangelayo ekuhlaleni, uya kukwazi ukujolisa kwimarike efanelekileyo. Ngokucofa okumbalwa kweqhosha, ungenza ukuba intengiso yakho iboniswe phambi kwaba bathengi.

Ungasebenzisa kwakhona i-Google Keyword Planner ukumisela umthamo wokukhangela wenyanga wamagama angundoqo ahlukeneyo. Esi sixhobo sinika i-avareji yevolumu yokukhangela yenyanga ngokusekelwe kwidatha yeGoogle. Ikwakubonisa amagama angundoqo anxulumeneyo. Unokusebenzisa izixhobo ukukhangela amakhulu amagama angundoqo, kwaye unokubona ukuba zithandwa kangakanani kwi-niche yakho ekhethiweyo.

Uphando lwegama elingundoqo lungasetyenziselwa ukunyusa i-traffic injini yokukhangela kunye nokuphucula umxholo wewebhusayithi. Injongo kukuqonda iimfuno zabathengi bakho abanokubakho kwaye unikeze izisombululo ngendlela ye-SEO elungiselelwe umxholo. Ukusebenzisa isixhobo segama elingundoqo leGoogle, unokugqiba ukuba ngawaphi amagama kunye namabinzana afunwayo ngabantu kwimarike yakho ekujoliswe kuyo. Isicwangciso sakho somxholo kufuneka sinikeze ixabiso lokwenene kwiindwendwe zakho. Hlala unyanisekile kwaye ubhale ngokungathi ubhalela umhlobo.

Enye into ebalulekileyo kwi-AdWords yophando lwegama elingundoqo nenjongo. Iintengiso zikaGoogle zibhenela kubasebenzisi abazijonga ngenkuthalo izisombululo. Kwelinye icala, abantu abangazikhangeliyo izisombululo ngokukhutheleyo banokukhangela nje.

Inkqubo yokubhida

Ibhidi ye-Adwords yinkalo ebalulekileyo yamaphulo eentengiso. Kwimarike yokhuphiswano, iindawo zokubeka i-ad zinqabile kwaye ukhuphiswano luphezulu. Ukuphumelela, Kuya kufuneka wazi iibhidi ezifanelekileyo ukufikelela kubaphulaphuli obafunayo. Unokusebenzisa idatha ekrelekrele ukwenza ngcono iibhidi zakho.

Izicwangciso zebhidi ze-Adwords zikunceda ufanise iinjongo zakho kunye neebhidi ezifanelekileyo. Kukho amaqhinga amabini afanayo amaxabiso: CPC (ixabiso-kwiwaka ngalinye) kunye neCPA (indleko-nge-ekufunyanwayo). Ungasebenzisa ibhidi ezenzekelayo ukuseta uhlahlo lwabiwo-mali lwemihla ngemihla kwaye usete ngesandla iibhidi zamagama angundoqo kunye namaqela eentengiso. Ukubhida ngesandla kunika ulawulo olukhulu kumaphulo akho entengiso.

Ukuba unamagama angundoqo angaphezu kwelinye okanye iqela leentengiso, ungasebenzisa i-bid modifiers ukunciphisa iindleko zephulo. Unokukhetha kwakhona ukujolisa ummandla othile wejografi, ixesha losuku, okanye isixhobo sombane. Unokusebenzisa izilungisi zebhidi ukunciphisa iintengiso zakho kubaphulaphuli abangcono kakhulu.

Inqaku lomgangatho lisitshixo kwinkqubo yokubhida ye-Google Adwords. Amanqaku asemgangathweni ngumlinganiselo wokuba zifaneleke kangakanani na iintengiso zakho kumbuzo wokukhangela. Okukhona aphezulu amanqaku asemgangathweni, ngakumbi ukuba intengiso yakho iya kuvela phambi komntu ofanelekileyo. Kubalulekile ukuqonda indlela amanqaku asemgangathweni asebenza ngayo. Ukufunda indlela yokufumana amanqaku akumgangatho ophezulu kuya kukunceda ube ngumbhidi osebenzayo.

Ukujolisa kwakhona

Ukubuyisela kwakhona sisixhobo esinamandla semikhankaso yentengiso yedijithali. Inceda amashishini afikelele kubathengi abangaguqukanga kutyelelo lwabo lokuqala. Ngokwezibalo, 96 ukuya 98 Ipesenti yabatyeleli bewebhu abagqibi ukuthenga okanye balahle inqwelo yabo yokuthenga. Kwaye iipesenti ezimbini ukuya kwezine kuphela eziguqukayo zibe ngumthengi wokwenene kutyelelo lokuqala. Ngoko ke, Ukubuyisela kwakhona kunceda amashishini aphinde azibandakanye nabathengi abangaguqukiyo ngokubakhumbuza ngeemveliso okanye iinkonzo ababonise umdla kuzo ngaphambili..

Amaphulo okubuyisela kwakhona anokusekwa nge-akhawunti ye-Adwords kaGoogle. Inokujolisa kubasebenzisi kwiiwebhusayithi ezahlukeneyo kunye namaqonga afana neYouTube kunye nezicelo ze-Android. I-Adroll ikwavumela abakhangisi ukuba benze amacandelo esiko ukulandelela iindwendwe zewebhusayithi. Ngaphezu koko, abathengisi banokusebenzisa iakhawunti yabo ekhoyo yeGoogle Adwords kule njongo.

Ukubuyisela iintengiso kwakhona kunokusebenza kakhulu kumashishini amancinci. UGoogle uvumela abathengisi ukuba bajolise kubaphulaphuli kwezinye iiwebhusayithi ngeAdwords, kwaye abathengisi banokwenza iintengiso zifikelele kubaphulaphuli ababathandayo. Banokwahlula abaphulaphuli babo ukuba babonise iintengiso ngokusekelwe kwinto abayenzileyo kwi-intanethi. Okukhona ukhankaso lwakho lokuphinda lujolise ngakumbi, kokukhona iya kusebenza.

Amaphulo okubuyisela asebenza kakuhle kumaphulo exesha elide. Umzekelo, umtywini unokuxhamla kwiphulo lokubuyisela umva phambi kwabathengi abalahliweyo. Kodwa ukuba umtywini unikezela ngenkonzo kaxakeka, isenokungabi lolona khetho lulungileyo. Oku kungenxa yokuba abatywini bemibhobho kaxakeka bakholisa ukukhangela isisombululo esikhawulezileyo kwingxaki kwaye banokungazidingi iinkonzo zakho kwiminyaka ezayo.. Kunoko, ezi ntengiso zinokuba nempumelelo kwimikhankaso ye-ecommerce yexesha elide. Imiyalezo kumaphulo okuthengisa kwakhona ingundoqo.

Ukwahlula uvavanyo

Uvavanyo lokwahlulahlula kwi-Adwords yindlela ekuvumela ukuba ubone ukuba zeziphi iintengiso ezisebenza ngcono. Ungaqhuba iimvavanyo ezininzi ukubona ukuba yeyiphi ene-CTR iphezulu kwaye iyasebenza kakhulu. Intengiso ephumeleleyo iya kuba yeyona ivelisa okona kucofa kakhulu ngexabiso eliphantsi. Unokuthatha inzuzo ye-CTR ngokutshintsha isihloko sentengiso. Uvavanyo lokwahlulahlula lusebenza ngcono xa utshintsha utshintsho olunye ngexesha, njengesihloko. Kufuneka uqhube iimvavanyo ngeentsuku ezimbalwa, ngoko unokubona ukuba zithini iziphumo.

Iintengiso zokuvavanya ukwahlula-hlula zinokukunika ukuqonda okukhulu kwimakethi yakho. Iziphumo zinokutyhila ulwazi lwedemografi kunye ne-psycho-graphic malunga nentengiso yakho. Isenokutyhila eyona nzuzo inkulu yemveliso okanye imeko yeemvakalelo yomphandi. Oku kunokukunceda wenze iintengiso ezingcono kunye namaphepha okufika. Ngentwana yokuzama kunye nempazamo, unokuphucula iziphumo zakho.

Injongo yovavanyo lwe-multivariate kwi-Adwords kukufunda ukuba yeyiphi inguqu esebenza kakuhle kwiakhawunti yakho ethile. Nangona kunjalo, akunakwenzeka ukwenza oku kwiiakhawunti ezininzi kuba umthamo awuphezulu ngokwaneleyo ukwenza idatha ebalulekileyo yezibalo. Yatsho lonto, ungasoloko usenza iimvavanyo ze-A/B zokwahlula ukufumana ukuba yeyiphi intengiso eyiguqula ngcono.

Unokuvavanya kwakhona umgca wenkcazo yentengiso yakho. Umzekelo omhle liqela elilodwa legama elingundoqo elineentengiso ezimbini ezijolise kwigama elingundoqo elinye. Ukuba uvavanya enye intengiso ngaphezulu kwenye, kufuneka uqhube uvavanyo olufanayo kwelinye iqela leentengiso.