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I-Adwords sisixhobo esinamandla sokuthengisa kwi-intanethi. Ikuvumela ukuba ubeke iintengiso kwi-injini yokukhangela kaGoogle kwaye ufumane iziphumo ngoko nangoko. Esi sixhobo sisebenza ngokulinganisa indlela efanelekileyo kunye nenomtsalane ngayo nganye yeentengiso zakho kubaphulaphuli ojolise kubo. Ukwandisa i-ROI yakho, kufuneka usebenzise amagama angundoqo afanelekileyo kunye neebhidi. Amagama angundoqo anamanqaku oMgangatho ophantsi kusenokwenzeka ukuba angafumani itrafikhi eninzi.
IiAdWords zikaGoogle sisixhobo sentengiso kwi-intanethi esinceda ukuba wenze, hlela, kunye nokulawula amaphulo. Unokwenza imikhankaso eyahlukeneyo yeemveliso ezahlukeneyo okanye ujolise kubathengi abathile. Iphulo ngalinye liquka amaqela eentengiso kunye namagama angundoqo. Ukwandisa ukusebenza kwephulo lakho, qinisekisa ukuba amagama akho angundoqo ahambelana nemveliso okanye inkonzo yakho.
Amaqela eNtengiso akuvumela ukuba ulawule ngokulula iphulo lakho ngokuhlanganisa amagama angundoqo kunye. Unokongeza ngaphezu kweqela elinye leentengiso kwiakhawunti yakho. Ukusebenzisa olu phawu kukuvumela ukuba ulawule amaqela eentengiso, amagama angundoqo, kunye neebhidi ngokusebenzayo ngakumbi. UGoogle wenza ngokuzenzekelayo amaqela eentengiso kumaphulo akho.
Ii-AdWords zikaGoogle zibonelela ngexabiso eliphantsi lokukhetha intengiso. Unokuseta uhlahlo lwabiwo-mali lwemihla ngemihla kwaye usebenzise amaqela eentengiso ezininzi ukuthengisa imveliso yakho. Ungakwazi nokuseta uhlahlo lwabiwo-mali oluphezulu, into ethetha ukuba iintengiso zakho aziyi kufakwa ukuba ibhajethi yakho igqithile. Ungajolisa iintengiso zakho ngendawo okanye isixeko. Oku kunokuba yingenelo ngokukhethekileyo kwiinkampani zenkonzo yasentsimini.
I-AdWords zikaGoogle sisixhobo sentengiso esikuvumela ukuba wenze iikhankaso zentengiso usebenzisa amagama aphambili ahambelana nemveliso okanye inkonzo yakho.. Ngokukhetha amagama angundoqo afanelekileyo, unokuqiniseka ukuba uya kujongwa ngabathengi abanokubakho. IGoogle AdWords sisixhobo esinamandla esinokunceda ishishini lakho likhule.
I-Google AdWords isebenza kwi-pay-per-click (PPC) imodeli. Abathengisi babiza amagama angundoqo athile kuGoogle, kwaye emva koko ukhuphisane nabanye abathengisi abathengisa amagama angundoqo afanayo. Iindleko ngokuchofoza kuxhomekeke kwishishini lakho, kodwa ngokuqhelekileyo kummandla weedola ezimbalwa ngokuchofoza.
Uphando lwegama elingundoqo yinxalenye ebalulekileyo yokuphucula injini yokukhangela. Ngelixa umthamo wokukhangela wegama elingundoqo ubalulekile, kuninzi kuphando lwegama elingundoqo kunoko. Ngokudibanisa idatha evela kwiimetrikhi ezahlukeneyo, ungaphucula iziphumo zakho zenjini yokukhangela. Umzekelo, ungahlulahlula amagama angundoqo ngendawo yendawo kwaye uhlalutye ukuba bavelisa kangakanani itrafikhi.
Uphando lwegama elingundoqo lubalulekile kwiiwebhusayithi ezintsha kuba lunceda ukumisela amagama angundoqo ekujoliswe kuwo. Enye yeendlela ezilungileyo zokwenza oku kukusebenzisa isicwangcisi segama elingundoqo likaGoogle. Esi sixhobo asiqikelele nje kuphela inani lophendlo ngenyanga kodwa sikwabeka iliso kwiintsingiselo ngexesha lokwenyani. Iya kukubonisa amabinzana anomthamo omkhulu wokukhangela kwaye akhula ngokuthandwa.
Ngaphambi kokuqala uphando lwegama elingundoqo, kufuneka uchaze iinjongo zewebhusayithi yakho. Thatha ingqalelo abaphulaphuli bakho kunye nohlobo lophendlo abalwenzayo. Umzekelo, ukuba uthengisa iitshokolethi, igama elingundoqo lembewu liya kuba “itshokolethi.” Okulandelayo, kufuneka uvale loo migaqo kwaye ubeke iliso inani lophendlo ngenyanga nganye kunye nenani lokucofa. Emva koko, ungaqala ukubhala umxholo malunga naloo migaqo. Qinisekisa ukujonga ukuzalana phakathi kwamagama angundoqo ukuze ubone ukuba ayazalana na.
Isicwangcisi segama elingundoqo likaGoogle sisixhobo sasimahla esenzelwe ukunceda abathengi ngophando lwegama eliphambili. Nangona kunjalo, ayizukukubonisa umthamo wokukhangela de ube uqale ukuhlawulela i-AdWords. Ukuba usebenzisa esi sixhobo, ungavelisa uluhlu lwamagama angundoqo kwaye ukhangele kuwo. I-Google Keyword Planner ikuvumela ukuba ufumane idatha yegama elingundoqo kumakhulu ezihloko.
Uphando lwamagama angundoqo lunokuthatha ixesha, kodwa ibalulekile kwimpumelelo yephulo lakho lentengiso ye-AdWords. Ngaphandle kwayo, iphulo lakho lingasilela ukuvelisa iziphumo ezinqwenelekayo, kwaye unokuphoswa ngamathuba okuthengisa.
Adwords’ imodeli yokubhida inceda abathengisi babone ixabiso ngokucofa. Isekwe ekubeni intengiso yakho isondele kangakanani na amagama okukhangela asetyenziswa ngabathengi bakho. Iibhidi eziphezulu zonyusa umgangatho wakho, ngelixa iibhidi eziphantsi zikhokelela kwizinga eliphantsi lokuguqulwa. Kubalulekile ukulandelela iindleko zakho ngephepha likaGoogle kwaye utshintshe ibhidi yakho njengoko kuyimfuneko.
Olona bizo luphezulu omele ukuseta lusekwe kwidatha oyiqokelelayo kumaphulo akho. Umzekelo, ukuba iphulo livelisa 30 iinguquko, emva koko unokwandisa ixabiso lakho nge 30%. Ngokunjalo, ukuba igama lakho elingundoqo likhuphisana kakhulu, emva koko kufuneka wehlise ubukhulu bakho beCPC. Ukubeka iliso elibukhali kumaphulo akho’ ukusebenza kubalulekile ekuqinisekiseni ukuba bavelisa iziphumo ozifunayo.
Ukubhida kwixabiso kuvumela abakhangisi ukuba bachithe imali eninzi kubathengi abanengeniso kwaye encinci kwabo banengeniso encinci. Ibhidi esekwe kwixabiso yenza kube lula ukunyusa ixabiso lokuguqulwa ngaphandle kokuncama umthamo wetrafikhi. Olu hlobo lwendlela yokubhida lufuna ukwahlulwa ngononophelo kwabathengi. Ngokusebenzisa ixabiso lokuguqulwa kunye nexabiso lobomi bomthengi njengeemethrikhi, abathengisi banokulungelelanisa ngcono iibhidi zabo kunye neenjongo zabo zoshishino.
Ibhidi yeGoogle Adwords isebenza kwiinethiwekhi ezimbini, inethiwekhi Khangela kunye nenethiwekhi yokuBonisa. Ibhidi ingaphuculwa ngokukhetha i-algorithm yokulandela umkhondo woguqulo okanye uhlengahlengiso lwemali ngokusekelwe kwixabiso lokuguqulwa.. Uninzi lwezisombululo ze-ecommerce ziya kukuvumela ukuba usete umkhondo woguqulo oluguqukayo kwiphulo lakho. Ukwengeza, ungacwangcisa iqhinga lokubhida elizenzekelayo elibizwa ngokuba Khulusa uCofa okwandisa ngokuzenzekelayo iibhidi zakho ngexabiso elingcono loguqulo.
Isicwangciso esisebenzayo sokulandela umkhondo sesona sicwangciso sithandwa kakhulu. Esi sicwangciso asikuvumeli ukuba ubeke i-CPC ephezulu kwaye kufuneka ibekwe esweni rhoqo. Kunconywa kwiinkampani ze-e-commerce kunye nemikhankaso ebandakanya iindidi ezininzi zokuguqulwa.
Iindleko ngokucofa (CPC) ibhekisa kwixabiso olihlawula ngokucofa intengiso. Kuxhomekeke kuhlobo lweshishini kunye neshishini, iindleko zinokwahluka kakhulu. Amanye amashishini aneeCPC eziphezulu, ngelixa ezinye zineeCPC ezisezantsi. Umzekelo, ishishini elikwishishini leenkonzo zemali lingahlawula $2.69 ukukhangela igama elingundoqo, ngelixa enye kushishino ukuthandana kunye personals angahlawula kuphela $0.44.
Ngelixa iindleko zokuchofoza nganye ziyahluka, abathengisi banokunyusa iibhidi zabo ukufumana amazinga aphezulu ocofa. Umzekelo, inkampani efana ne-1-800-Iintyatyambo zinokubiza imali ephezulu kunomntu okhuphisana naye ukufumana isikhundla esiphezulu.. Okukhona befumana ucofa ngakumbi, iphezulu iCPC yabo.
Iindleko ngokucofa zihluka kakhulu ngokweshishini, kodwa umndilili ujikeleze $4 ngokucofa kwi-e-commerce kunye neenkonzo zomthetho. Iinkonzo zomthetho zinokuxabisa kangangoko $6 ngonqakrazo ngalunye, ngelixa urhwebo lwe-e-commerce luxabisa kancinci $1. Ngala maxabiso engqondweni, kubalulekile ukwazi ukuba yeyiphi eyona CPC yakho. Ngokwandisa iintengiso zakho, unokufezekisa i-ROI yakho ekujoliswe kuyo kwaye utsale abathengi abatsha.
Xa ubala iindleko zentengiso, hlala ukhumbula ukuba injongo yakho kukwenza intengiso. Ukusebenzisa i-Adwords, unokuseta iindlela zokuguqula iwebhusayithi yakho. Uguqulo lubhekisa kundwendwe olugqibezela isenzo kwindawo yakho, njengokubhalisela iakhawunti, ukuthenga imveliso, okanye ukubukela ividiyo. Ixabiso ngoguqulo ngalunye luya kukuxelela ukuba impumelelo yentengiso yakho isekwe ekubeni bangaphi abantu abacofe intengiso yakho kwaye uyihlawulela malini.
Iindleko ngokucofa yimetric yokuqala kwihlabathi lePPC. Nangona kunjalo, olona gxininiso lukwindleko nganye yokufunyanwa. Iindleko zakho ngokucofa kufuneka zilingane kwimida yakho yenzuzo. Njengokuba, ukuba ufuna ukuthengisa izihlangu zebasketball, kufuneka ubhide phezulu kuneekawusi zeKrisimesi. Ngalo ndlela, unokufumana abathengi abaninzi kwaye uthengise iimveliso ezininzi ngexabiso elinenzuzo ngakumbi.
Xa udala iphepha lokufika kwiphulo lakho le-Adwords, kufuneka uqinisekise ukuba ikopi imfutshane kwaye kulula ukuyiqonda. Sebenzisa iifonti ezingqindilili kunye namanqaku eebhulethi ukwenza amanqaku akho acace. Iphepha lakho lokumisa kufuneka libe nenkqubo yokukhangela elula, ukuze iindwendwe zifumane lula oko zikufunayo. Kufuneka uqinisekise ukuba uyilo lulula kwaye lunobuchule.
Iphepha lokufika lahlukile kwiwebhusayithi kuba ligxile kunikezelo oluthile. Akufunekanga ibandakanye amakhonkco kwindawo yakho yonke. Kufuneka ibe nenjongo ecacileyo kunye nokubizelwa kwisenzo. Qinisekisa ukufaka ubungqina bentlalontle, ezinje ngobungqina babathengi kunye neelogo. Ukwengeza, kufuneka ugweme ukubandakanya iithebhu zokukhangela iwebhusayithi yakho.
Qinisekisa ukuba iphepha lakho lokufika liqulethe amagama angundoqo ojolise kuwo. Oku kuya kwenza ukuba kube lula ukuba iinjini zokukhangela zikufumane kwaye ziphucule umgangatho wakho. Ukusebenzisa ubuchule bokuthengisa abantu abaninzi, njengokubhala uphononongo okanye izimvo, inokukunceda ukuba utsale abathengi abaninzi. Unokusebenzisa iiforum ezinemixholo kunye namanye amaqonga ukuze ubhale malunga neemveliso kunye neenkonzo zakho.
Qinisekisa ukuba iphepha lakho lilayisha ngokukhawuleza kwaye lisebenziseka kwiselula. Oku kuya kunceda ukwandisa ukuguqulwa kunye nengeniso. Khumbula ukuba malunga nesiqingatha sazo zonke iitrafikhi ngoku zivela kwizixhobo eziphathwayo. Ukudala iinguqulelo ze-mobile-optimized site yakho kuya kuqinisekisa ukuba bonke abathengi abanokuthi bajonge umxholo wakho ngaphandle kokuphazamiseka.
Amaphepha okufika e-AdWords ayinxalenye ebalulekileyo yalo naliphi na iphulo le-Adwords, kwaye unokufunda indlela yokuzakha kunye nomakhi wephepha lokufika. Ukusebenzisa umakhi wokutsala kunye nokuwisa, unokwenza iphepha elihle lokumisa ngokulula.
