Udidi: Ibhlog

Ngaphambi kokuba uqale umkhankaso wakho we-Adwords, kubalulekile ukuqonda iziseko zeNdleko ngokuchofoza, imodeli yokubhida, Uvavanyo lwegama elingundoqo, kunye nokulandela uguqulo. Ngokulandela la manyathelo asisiseko, uya kuba nephulo eliyimpumelelo. Ngethemba, eli nqaku libe luncedo ekuqaliseni ngentengiso yakho. Qhubeka ufunda ukuze ufumane iingcebiso kunye namaqhinga! Kwaye ukuba unayo nayiphi na imibuzo, uzive ukhululekile ukubuza kwizimvo! Nantsi eminye yemibuzo eqhelekileyo onokuthi uyibuze.

Iindleko ngokucofa

Iindleko ngokuchofoza kwimikhankaso ye-Adwords ixhomekeke kwindlela iintengiso zakho ezisondele ngayo abathengi’ uphendlo. Kwezinye iimeko, iibhidi eziphezulu ziya kukuzisa umgangatho ophezulu, ngelixa iibhidi eziphantsi ziza kukuzisela amazinga asezantsi oguqulo. Kufuneka ulandele iindleko zakho usebenzisa iPhepha likaGoogle okanye isixhobo esifanayo ukuze ubone ukuba ungalindela ukuchitha kangakanani kwigama elithile elingundoqo okanye ukudibanisa amagama angundoqo.. Emva koko, ungahlengahlengisa iibhidi zakho ngokufanelekileyo ukufikelela elona zinga liphezulu loguqulo olunokwenzeka.

Ixabiso eliphakathi ngokuchofoza kwimikhankaso ye-Adwords kwi-e-commerce iphakathi kweedola ezimbalwa kunye $88. Ngamanye amazwi, imali umthengisi abizela yona ngexesha eliqulathe iikawusi zeholide iphantsi xa kuthelekiswa nexabiso lepere yeekawusi zeKrisimesi.. Kanjalo, oku kuxhomekeke kwizinto ezininzi, kuquka igama elingundoqo okanye igama lokukhangela, ishishini, kunye nemveliso yokugqibela. Nangona kukho ezinye izinto ezinokunyusa okanye ukunciphisa iindleko ngokucofa, abathengisi abaninzi ababizi imali egqithisileyo. Ukuba imveliso kuphela $3, awuyi kwenza imali eninzi ngokuyibhida.

Njengokuba, abathengisi abathengisa iimpahla kwiAmazon baya kuhlawula $0.44 ngonqakrazo ngalunye. Yezempilo & Izinto zasekhaya, abathengisi baya kuhlawula $1.27. YezeMidlalo naPhandle, ixabiso ngonqakrazo ngalunye $0.9

Ngelixa i-CPC iyimetriki eluncedo yokuvavanya ukusebenza kwephulo lentengiso, yinxalenye nje encinci yepuzzle. Ngelixa ixabiso ngokucofa liyinxalenye ebalulekileyo yalo naluphi na ukhankaso lwentengiso oluhlawulelwayo, i-ROI iyonke ibaluleke kakhulu. Ngentengiso yomxholo, unokutsala izixa ezikhulu ze-SEO traffic, ngelixa imidiya ehlawulwayo inokuzisa i-ROI ecacileyo. Iphulo lentengiso eliyimpumelelo kufuneka liqhube eyona ROI iphezulu, velisa itrafikhi ephezulu, kwaye ugweme ukuphoswa kwiintengiso kunye nezikhokelo.

Ukongeza kwiCPC, abathengisi kufuneka baqwalasele inani lamagama angundoqo. Isixhobo esilungileyo sokusebenzisa ukuqikelela i-CPC sisixhobo somlingo se-SEMrush yegama elingundoqo. Esi sixhobo sidwelisa amagama angundoqo ahambelanayo kunye ne-CPC yawo eqhelekileyo. Ikwabonisa nokuba igama elingundoqo ngalinye lixabisa malini. Ngokuhlalutya le datha, ungamisela ukuba yeyiphi na amagama angundoqo indibaniselwano eneyona CPC isezantsi. Ixabiso eliphantsi ngokucofa lihlala lingcono kwishishini lakho. Akukho sizathu sokuchitha imali eninzi kunokuba kufuneka.

Imodeli yokubhida

Unokuhlengahlengisa isicwangciso sakho sebhidi ye-Adwords usebenzisa iDrafti kaGoogle kunye noVavanyo. Ungasebenzisa kwakhona idatha esuka kwi-Google Analytics kunye nokulandela umkhondo wokuguqulwa ukwenza izigqibo zakho zebhidi. Nje, kufuneka useke iibhidi zakho kwimibono kunye nonqakrazo. Ukuba uzama ukuvelisa ulwazi lwebrand, sebenzisa indleko-ngokuchofoza. Ukuba ujonge ukwandisa ukuguqulwa, ungasebenzisa ikholamu yeCPC ukumisela iibhidi zakho zokuqalisa. Ekugqibeleni, kufuneka wenze lula ulwakhiwo lweakhawunti yakho ukuze ukwazi ukwenza utshintsho lweqhinga lokuthengisa ngaphandle kokuchaphazela ukusebenza.

Kufuneka usoloko useta ixabiso lakho eliphezulu ngokwedatha efanelekileyo. Nangona kunjalo, ungabhida ngokohlobo lomxholo obonisiweyo. Ungabhida kumxholo kuYouTube, Inethiwekhi yokuBonisa kaGoogle, Iiapps zikaGoogle, kunye neewebhusayithi. Ukusebenzisa esi sicwangciso siya kukuvumela ukuba uphakamise ibhidi yakho ukuba ubona ukuhla kweenguquko. Kodwa qiniseka ukuba ujolise kwibhidi yakho ngokufanelekileyo ukuze ukwazi ukwenza uninzi lweedola zakho zentengiso.

Isicwangciso esilungileyo sokunyusa unqakrazo kukunyusa ibhidi yakho ngaphakathi kwebhajethi yakho. Esi sicwangciso sisebenza kakuhle kumagama angundoqo aguqukayo okanye ukufumana umthamo ophezulu. Kodwa kufuneka ulumke ungagqithisi, okanye uya kuchitha imali kwi-traffic engenamveliso. Ngalo lonke ixesha khumbula ukusebenzisa umkhondo woguqulo ukuqinisekisa ukuba iphulo lakho lifumana okuninzi kwimizamo yakho. Imodeli yeBidding ye-Adwords ibalulekile kwimpumelelo yakho! Kodwa uyimisa njani?

Indlela eqhelekileyo yokumisela ixabiso le-Adwords yindleko ngokuchofoza. Iluncedo kwitrafikhi ekumgangatho ophezulu kodwa ayilunganga kwimikhankaso yevolumu enkulu. Enye indlela yindleko-nge-mille yokubhida. Zombini ezi ndlela zikunika ukuqonda kwinani lemibono, into ebalulekileyo xa uqhuba iphulo lokuthengisa ixesha elide. I-CPC ibalulekile ukuba ufuna ukwenza utshintsho oluninzi ukusuka kunqakrazo.

Iimodeli zokubhida ezihlakaniphile zixhomekeke kwi-algorithms kunye nedatha yembali ukwandisa iziphumo zokuguqulwa. Ukuba uqhuba iphulo eliphezulu lokuguqula, UGoogle unokunyusa ubukhulu beCPC yakho kangangoko 30%. Kwelinye icala, ukuba amagama akho angundoqo akhuphisana kakhulu, unganciphisa ibhidi yakho enkulu yeCPC. Iinkqubo zokubhida ezihlakaniphile ezinje zifuna ukuba uhlale ubeka iliso kwiintengiso zakho kwaye wenze ingqiqo yedatha. Ukufumana uncedo lobuchwephesha lokwandisa iphulo lakho le-Adwords linyathelo elilumkileyo, kwaye iMuteSix ibonelela ngokubonisana simahla ukuze uqalise.

Uvavanyo lwegama elingundoqo

Unokwenza uvavanyo lwegama elingundoqo kwi-Adwords ngokuxelela i-arhente yakho ukuba yiyiphi amagama angundoqo omele uwagcine kwaye utshintshe. Unokukhetha ukuvavanya amagama angundoqo amaninzi njengoko ufuna kwiqela lovavanyo. Kodwa utshintsho oluninzi olwenzayo kumagama akho angundoqo, kokukhona kuya kuba nzima ukumisela ukuba ngaba banaso isiphumo esifunekayo. Nje ukuba uyazi ukuba ngawaphi amagama angundoqo angasebenziyo kakuhle, ungazibuyisela ngeendawo ezininzi ezifanelekileyo. Nje ukuba ugqibe ukuba ngawaphi amagama angundoqo avelisa ucofa ngakumbi, lixesha lokudala ikopi yentengiso, ulwandiso lwentengiso, kunye namaphepha okumisa enzelwe ukuguqulwa.

Ukumisela ukuba ngawaphi amagama angundoqo asebenza ngaphantsi, zama ukusebenzisa iinguqulelo ezahlukeneyo zekopi yentengiso efanayo kumaqela ahlukeneyo eentengiso. Ukwenza oku, unokwenza utshintsho olubalulekileyo kwikopi yakho yentengiso. Kufuneka ugxininise kumacandelo evolumu ephezulu kunye namaqela eentengiso. Amaqela eentengiso anomthamo ophantsi kufuneka avavanye ikopi yeentengiso ezahlukeneyo kunye nokudibanisa amagama angundoqo. Kufuneka kwakhona uvavanye izakhiwo zeqela leentengiso. Kuya kufuneka wenze imifuniselo emininzi ukuze ufumane indibaniselwano efanelekileyo yamagama angundoqo kwikopi yakho yentengiso.

Phakathi kweenzuzo zokuvavanya igama elingundoqo kwi-Adwords kukuba iGoogle ngoku ibonelela ngesixhobo sokuxilongwa kwegama elingundoqo, efihliweyo kujongano lomsebenzisi. Ikunika umbono obanzi wempilo yegama elingundoqo. Uyakwazi ukubona ukuba intengiso yakho ivela kangaphi kwaye ivela phi. Ukuba ufuna ukuphucula umgangatho wekopi yakho yentengiso, ungakhetha ukwenza onke amagama angundoqo kwiphulo lakho. Nje ukuba ufumene ezo zisebenza ngcono, ungadlulela kwinyathelo elilandelayo.

Izixhobo zamagama angundoqo zinokukunceda wenze uluhlu lwamagama angundoqo, kwaye inokuhluzwa ngokusekelwe kubunzima. Kumashishini amancinci, kufuneka ukhethe amagama angundoqo aphakathi, kuba ngokwesiqhelo banebhidi ecetyisiweyo esezantsi, kwaye uya kufumana imali eninzi ngenqanaba eliphezulu lokhuphiswano. Ekugqibeleni, ungasebenzisa isixhobo sovavanyo lwephulo le-AdWords ukufaka amagama angundoqo athile kumaphepha akho okufikela kwaye uvavanye ukuba ngawaphi amagama angundoqo asebenza ngakumbi..

Ukulandelela uguqulo

Ukulandelela ukuguqulwa kunokuba luncedo kakhulu ekumiseleni i-ROI yamaphulo akho. Ukuguqulwa zizenzo ezithathwe ngumthengi emva kokutyelela iphepha lewebhu okanye ukuthenga. Inqaku lokulandelela ukuguqulwa kwe-Adwords livelisa ikhowudi ye-HTML yewebhusayithi yakho ukulandelela ezi zenzo. Ithegi yokulandelela kufuneka ilungiselelwe ishishini lakho. Unokulandelela iintlobo ezahlukeneyo zokuguqulwa kwaye ulandele i-ROI eyahlukileyo kwiphulo ngalinye. Ukwenza njalo, landela la manyathelo.

Kwinqanaba lokuqala lokulandela ukuguqulwa kwe-AdWords, ngenisa i-ID yoGuqulo, ileyibhile, kunye nexabiso. Emva koko, khetha i “Umlilo Uvuliwe” icandelo ukucacisa umhla apho ikhowudi yokulandela umkhondo kufuneka igxothwe. Ngokuzenzekela, ikhowudi kufuneka umlilo xa undwendwe luhlala kwi “Enkosi” iphepha. Kufuneka uxele iziphumo zakho 30 iintsuku emva kokuphela kwenyanga ukuze uqiniseke ukuba ubamba inani eliphezulu lokuguqulwa kunye nengeniso.

Isinyathelo esilandelayo kukwenza ithegi yokuguqula umkhondo kuhlobo ngalunye lokuguqulwa. Ukuba ikhowudi yakho yokulandela umkhondo yohlukile kuguqulo ngalunye, kufuneka ubeke uluhlu lomhla kwintengiso nganye ukwenza kube lula ukuzithelekisa. Le ndlela, unokubona ukuba zeziphi iintengiso ezikhokelela kuguqulo oluninzi kwaye zeziphi ezingekhoyo. Kwakhona luncedo ukwazi ukuba mangaphi amaxesha isivakashi esijonga iphepha kunye nokuba oko kucofa sisiphumo sentengiso.

Ukongeza ekulandeleni ukuguqulwa, ungasebenzisa ikhowudi efanayo ukulandelela iminxeba eyenziwe ngeentengiso zakho. Iifowuni zefowuni zinokulandelelwa ngenombolo yokuthunyelwa kweGoogle. Ukongeza kubude bexesha kunye namaxesha okuqalisa kunye nokuphela kweefowuni, ikhowudi yendawo yomnxeba nayo inokulandelelwa. Iintshukumo zasekuhlaleni ezifana nokukhutshelwa kwe-app nazo zirekhodwa njengoguqulo. Le datha ingasetyenziselwa ukuhlalutya amaphulo akho kunye namaqela eentengiso ukwenza ezona zigqibo zilungileyo.

Enye indlela yokulandela ukuguqulwa kwe-AdWords kukungenisa idatha yakho ye-Google Analytics kwiintengiso zikaGoogle. Le ndlela, uya kukwazi ukuthelekisa iziphumo zemikhankaso yakho ye-AdWords kunye neziphumo zakho zohlalutyo. Idatha oyiqokelelayo iluncedo ekumiseleni i-ROI yakho kunye nokunciphisa iindleko zoshishino. Ukuba unokulandelela ngempumelelo uguqulelo oluvela kwimithombo yomibini, unokwenza izigqibo ezingcono ngeendleko ezimbalwa. Ngalo ndlela, uya kukwazi ukusebenzisa ibhajethi yakho ngokufanelekileyo kwaye uvune izibonelelo ezininzi kwiwebhusayithi yakho.

Ukuba umtsha ekusebenziseni iGoogle Adwords, unokuba uyazibuza ukuba ungahamba njani malunga nokuseta iintengiso zakho. Kukho izinto ezininzi ekufuneka uziqwalasele, kuquka iindleko ngonqakrazo ngalunye (CPC) intengiso, amagama angundoqo angalunganga, Indawo yentengiso ekujoliswe kuyo, kunye ne-retargeting. Eli nqaku liza kuzichaza zonke, kunye nokuninzi. Eli nqaku liza kukunceda uthathe isigqibo sokuba loluphi uhlobo lwentengiso olulungele iwebhusayithi yakho. Nokuba liliphi inqanaba lamava akho ngePPC, uya kufunda okuninzi malunga neAdwords kweli nqaku.

Iindleko ngokucofa (CPC) intengiso

Kukho iinzuzo kwintengiso yeCPC. Iintengiso zeCPC ziqhele ukususwa kwiindawo kunye namaphepha eziphumo zenjini yokukhangela emva kokuba uhlahlo lwabiwo-mali lufikelelwe. Le ndlela inokusebenza kakhulu ekwandiseni i-traffic iyonke kwiwebhusayithi yeshishini. Ikwasebenza ngempumelelo ekuqinisekiseni ukuba uhlahlo lwabiwo-mali lwentengiso aluchithwanga, njengoko abathengisi bahlawula kuphela ucofa olwenziwa ngabathengi abanokubakho. Ngokubhekele phaya, abathengisi banokuhlala behlaziya iintengiso zabo ukonyusa inani lokucofa abakufumanayo.

Ukwandisa umkhankaso wakho wePPC, jonga kwiindleko ngokucofa. Unokukhetha kwintengiso yeCPC kwiiAdwords zikaGoogle usebenzisa iimetrics ezifumanekayo kwideshibhodi yolawulo lwakho. I-Ad Rank lubalo olulinganisa ukuba unqakrazo ngalunye luya kubiza malini. Ithathela ingqalelo iNtengiso yeNtengiso kunye neNqaku loMgangatho, kunye neempembelelo eziqikelelweyo ezivela kwezinye iifomathi zentengiso kunye nezandiso. Ukongeza kwiindleko ngokucofa, kukho ezinye iindlela zokwandisa ixabiso lonqakrazo ngalunye.

I-CPC ingasetyenziselwa ukumisela imbuyekezo kutyalo-mali. Amagama angundoqo e-CPC aphezulu athambekele ekuveliseni i-ROI engcono kuba inezinga eliphezulu lokuguqulwa. Inokunceda abalawuli babone ukuba ngaba bachitha ngaphantsi okanye bachitha ngaphezulu. Nje ukuba olu lwazi lufumaneke, ungalungisa iqhinga lakho lentengiso yeCPC. Kodwa khumbula, I-CPC ayiyonto yonke – sisixhobo kuphela sokwandisa iphulo lakho lePPC.

I-CPC ngumlinganiselo wemizamo yakho yokuthengisa kwihlabathi le-intanethi. Ikuvumela ukuba ubone ukuba ngaba uhlawula kakhulu kwiintengiso zakho kwaye ungenzi nzuzo eyaneleyo. NgeCPC, unokuphucula intengiso yakho kunye nomxholo wakho ukunyusa i-ROI yakho kwaye uqhube ngakumbi itrafikhi kwiwebhusayithi yakho. Ikwakuvumela ukuba wenze imali eninzi ngokucofa okumbalwa. Ukwengeza, I-CPC ikuvumela ukuba ubeke iliso kwimpumelelo yephulo lakho kwaye uhlengahlengise ngokufanelekileyo.

Ngelixa i-CPC ithathwa njengolona hlobo lusebenzayo lwentengiso ye-intanethi, kubalulekile ukwazi ukuba ayisiyiyo kuphela indlela. CPM (ixabiso ngewaka ngalinye) kunye neCPA (ixabiso ngesenzo ngasinye okanye ngokufunyanwa) zikwanokhetho olusebenzayo. Uhlobo lokugqibela lusebenza ngakumbi kwiimpawu ezigxile ekuqapheliseni uphawu. Ngokufanayo, CPA (ixabiso ngesenzo ngasinye okanye ngokufunyanwa) lolunye uhlobo lwentengiso kwi-Adwords. Ngokukhetha indlela yokuhlawula efanelekileyo, uya kukwazi ukwandisa ibhajethi yakho yentengiso kwaye wenze imali eninzi.

Amagama angundoqo angalunganga

Ukongeza amagama angundoqo angalunganga kwi-Adwords yinkqubo elula. Landela isifundo esisemthethweni sikaGoogle, eyeyona yamva nje kwaye ibanzi, ukufunda ukuseta olu phawu lubalulekileyo. Iintengiso ze-Pay-per-click zinokudibanisa ngokukhawuleza, ke amagama angundoqo angalunganga aya kuhlengahlengisa itrafikhi yakho kwaye anciphise inkcitho echithiweyo yentengiso. Ukuze uqalise, kufuneka udale uluhlu lwamagama angundoqo angalunganga kwaye usete ixesha lokuphonononga amagama angundoqo kwiakhawunti yakho.

Nje ukuba wenze uluhlu lwakho, yiya kumaphulo akho kwaye ubone ukuba yeyiphi imibuzo ecofayo. Khetha ezo ongafuniyo ukuba zivele kwiintengiso zakho kwaye wongeze amagama abalulekileyo kule mibuzo. I-AdWords iya kuthi emva koko inike umbuzo kwaye ibonise amagama angundoqo afanelekileyo. Khumbula, nangona, ukuba umbuzo ongalunganga wegama elingundoqo awunakuqulatha ngaphezulu kwe 10 amazwi. Ngoko, qiniseka ukuyisebenzisa ngononophelo.

Kuya kufuneka uquke upelo olungalunganga kunye neenguqulelo zesininzi zegama kuluhlu lwakho lwamagama angundoqo angalunganga. Upelo olugwenxa luxhaphakile kwimibuzo yokukhangela, ngoko kuyanceda ukusebenzisa iinguqulelo zesininzi zamagama ukuqinisekisa uluhlu olubanzi. Unokukhuphela ngaphandle amagama angahambelani neemveliso zakho. Le ndlela, iintengiso zakho aziyi kuvela kwiindawo ezingahambelaniyo nemveliso yakho. Ukuba amagama akho angundoqo angalunganga asetyenziswa kancinci, banokuba nesiphumo esichasayo njengabo benzayo.

Ngaphandle kokuphepha amagama angundoqo angayi kuguqula, amagama angundoqo angalunganga nawo aluncedo ekuphuculeni ukujoliswa kwephulo lakho. Ngokusebenzisa la magama angundoqo, uya kuqinisekisa ukuba iintengiso zakho zivela kuphela kumaphepha afanelekileyo, eya kunciphisa ukucofa okuchithwayo kunye nenkcitho yePPC. Ngokusebenzisa amagama angundoqo angakhiyo, uya kufumana abona baphulaphuli babalaseleyo kwiphulo lakho lentengiso kwaye unyuse i-ROI. Xa yenziwe ngokuchanekileyo, amagama angundoqo amabi anokonyusa kakhulu i-ROI kwiinzame zakho zentengiso.

Iinzuzo zokusebenzisa amagama angundoqo angalunganga zininzi. Ayizukukunceda kuphela ukuphucula iphulo lakho lentengiso, kodwa baya kukhulisa inzuzo yephulo lakho. Inyaniso, ukusebenzisa amagama angundoqo angalunganga yenye yezona ndlela zilula zokunyusa amaphulo akho e-AdWords. Izixhobo ezizenzekelayo zenkqubo ziya kuhlalutya umbuzo wedatha kwaye zicebise amagama angundoqo angalunganga aya kwandisa amathuba okuba iintengiso zakho ziboniswe kwiziphumo zokukhangela.. Uya kugcina imali eninzi ngokusebenzisa amagama angundoqo angalunganga kwaye ube nempumelelo engakumbi ngephulo lakho lentengiso.

Indawo yentengiso ekujoliswe kuyo

Adwords’ Indawo ekuJoliswe kuyo ivumela abathengisi ukuba bafikelele kwithemba besebenzisa iwebhusayithi yabo. Isebenza ngokusebenzisa isixhobo sokufumana iiwebhusayithi ezinxulumene nemveliso okanye inkonzo enikezelwa ngumthengisi. Ixabiso lentengiso kunye nokuJonga iSiza liphantsi kuneCPC eqhelekileyo, kodwa amazinga okuguqulwa ahluka kakhulu. Ixabiso elincinci li $1 ngewaka lemibono, elilingana no 10C/cofa. Izinga lokuguqulwa lihluka kakhulu ngokuxhomekeke kwishishini kunye nokhuphiswano.

Ukujolisa kwakhona

Ukuphinda ujonge kwakhona yindlela elungileyo yokufikelela kubathengi bakho abasele bekho kwaye uqinisekise iindwendwe ezithandabuzayo ukuba zinike uphawu lwakho elinye ithuba. Le ndlela isebenzisa iipikseli zokulandelela kunye neekuki ukujolisa iindwendwe ezishiye iwebhusayithi yakho ngaphandle kokuthatha isenzo. Ezona ziphumo zibalaseleyo zifunyanwa ngokwahlula abaphulaphuli bakho ngokweminyaka, isini, kunye nezinto ezinomdla. Ukuba wahlula abaphulaphuli bakho ngokweminyaka, isini, kunye nezinto ezinomdla, ungajolisa ngokulula iinzame zokuthengisa kwakhona ngokufanelekileyo. Kodwa lumka: ukusebenzisa ukubuyisela kwakhona kwakamsinya kunokucaphukisa iindwendwe zakho kwi-intanethi kwaye kwenzakalise umfanekiso wakho webrand.

Kuya kufuneka ukhumbule ukuba uGoogle unemigaqo-nkqubo malunga nokusebenzisa idatha yakho ukujongisa kwakhona. Ngokubanzi, akuvumelekanga ukuqokelela okanye ukusebenzisa iinkcukacha zobuqu ezifana neenombolo zekhadi letyala okanye iidilesi ze-imeyile. Iintengiso ezibuyisela umva ezinikezelwa nguGoogle zisekwe kwizicwangciso ezimbini ezahlukeneyo. Enye indlela isebenzisa icookie kwaye enye isebenzisa uluhlu lweedilesi ze-imeyile. Indlela yokugqibela yeyona ilungileyo kwiinkampani ezinikezela ngesilingo sasimahla kwaye zifuna ukubaqinisekisa ukuba baphucule kwinguqulo ehlawulweyo.

Xa usebenzisa ukubuyisela kwakhona nge-Adwords, kubalulekile ukukhumbula ukuba abathengi banokubandakanyeka kwiintengiso ezihambelana nabo. Oku kuthetha ukuba abantu abandwendwela iphepha lemveliso kunokwenzeka ukuba bathenge kuneendwendwe ezihlala kwiphepha lakho lasekhaya. Ngoko ke, kubalulekile ukwenza i-post-cofa iphepha lokumisa eliphuculweyo elibonisa i-conversion-centric elements. Ungasifumana isikhokelo esibanzi ngalo mbandela apha.

Ukubuyisela kwakhona ngeephulo ze-Adwords yindlela enye yokufikelela kwiindwendwe ezilahlekileyo. Le ndlela ivumela abathengisi ukuba babonise iintengiso kwiindwendwe zewebhusayithi yabo okanye ii-apps eziphathwayo. Ukusebenzisa iintengiso zikaGoogle, unokufikelela kubasebenzisi bezicelo zeselula. Nokuba uthengisa iwebhusayithi ye-e-commerce okanye ivenkile ye-intanethi, ukubuyisela i-retargeing kunokuba yindlela esebenzayo kakhulu yokugcina unxibelelwano nabathengi abashiyiweyo.

Ukubuyisela kwakhona kunye namaphulo e-Adwords aneenjongo ezimbini eziphambili: ukugcina nokuguqula abathengi abakhoyo kunye nokunyusa intengiso. Eyokuqala kukwakha okulandelayo kwimidiya yoluntu. I-Facebook kunye ne-Twitter zombini ngamaqonga asebenzayo okufumana abalandeli. Twitter, njengokuba, inokungaphezulu 75% abasebenzisi beselula. Kungoko, iintengiso zakho Twitter kufuneka mobile-friendly ngokunjalo. Abaphulaphuli bakho banokuguquka ngakumbi ukuba babona iintengiso zakho kwisixhobo sabo esiphathwayo.

Kukho iindlela ezininzi zokumisa iakhawunti yakho ye-Adwords. Kweli nqaku, siza kuxoxa ngemixholo yegama elingundoqo, Ukujolisa, Ukubhida, kunye nokulandela umkhondo woGuqulo. Nganye ineengenelo zayo kunye nezinto ezingeloncedo ngayo. Kodwa nayiphi na indlela ogqiba ngayo, isitshixo kukuseta iinjongo zakho kwaye ufumane okuninzi kwiakhawunti yakho. Emva koko, landela la manyathelo ukuphucula i-ROI yakho. Emva koko, uya kuba nephulo eliyimpumelelo. Uluhlu olungezantsi ngamanyathelo abalulekileyo okuphucula iakhawunti yakho.

Imixholo yamagama angundoqo

Idweliswe phantsi kwe 'Amagama angundoqo’ ukhetho, 'Imixholo yegama elingundoqo’ Inqaku leqonga lentengiso likaGoogle liya kuvumela abathengisi ukuba benze amagama angundoqo abawasebenzisela iintengiso zabo. Imixholo yamagama angundoqo yinkalo ebalulekileyo yokujolisa kwiintengiso zakho. Abantu banokucofa ngakumbi kwiintengiso eziqulathe amagama angundoqo abawakhangelayo. Ukusebenzisa imixholo yegama eliphambili kwiphulo lakho lentengiso kuya kukunika umbono ongcono wokuba ngoobani abaphulaphuli bakho.

Ukuba kuyenzeka, sebenzisa iqela lomxholo ukwenza iqela lamagama angundoqo ngokophawu, injongo, okanye umnqweno. Le ndlela, unokuthetha ngokuthe ngqo kumbuzo womkhangeli kwaye ubakhuthaze ukuba bacofe. Khumbula ukuvavanya iintengiso zakho, kuba intengiso eneyona CTR iphezulu ayithethi ukuba yeyona isebenzayo. Amaqela emixholo aya kukunceda ubone ezona ntengiso zibalaseleyo ngokusekwe kwinto efunwa ngumkhangeli kunye neemfuno.

Xa usebenzisa iphulo le-Smart, musa ukusebenzisa amagama angundoqo angalunganga, kwaye ugweme ukuxuba imixholo yamagama angundoqo. UGoogle waziwa ngokukhupha iikhankaso ze-Smart ngokukhawuleza. Kubalulekile ukusebenzisa ubuncinane 7-10 imixholo yegama elingundoqo kwiphulo lakho. La mabinzana anxulumene nohlobo lokukhangela abantu abanokuthi balwenze, emisela ukuba bayazibona okanye abaziboni iintengiso zakho. Ukuba abantu bafuna inkonzo yakho, banokuthi basebenzise umxholo wegama elingundoqo elihambelana nayo.

Amagama angundoqo angalunganga avimba uphendlo olungabalulekanga. Ukongeza amagama angundoqo angalunganga kuya kugcina iintengiso zakho zingaboniswa kubantu abafuna into engahambelani neshishini lakho.. Nangona kunjalo, Kufuneka ukhumbule ukuba igama elingundoqo elingalunganga aliyi kuvala uphendlo lonke, kodwa kuphela ezichaphazelekayo. Oku kuya kuqinisekisa ukuba awuhlawuleli itrafikhi engabalulekanga. Njengokuba, ukuba unephulo elinomxholo wegama elingundoqo lokuthabatha, iya kubonisa iintengiso kubantu abakhangela into engenantsingiselo.

Ukujolisa

Izibonelelo zokujolisa kwimikhankaso ye-Adwords ngendawo kunye nengeniso ibhalwe kakuhle. Olu hlobo lwentengiso lujolise kubasebenzisi ngokusekelwe kwindawo yabo kunye nekhowudi ye-zip. I-Google AdWords ineendawo ezahlukeneyo zamaqela abantu kunye namanqanaba engeniso onokukhetha kuwo. Olu hlobo lokujolisa lunokusebenza okulinganiselweyo kwiqela elinye leentengiso, kunye neendlela zokudibanisa kunokunciphisa ukusebenza kwephulo lakho. Nangona kunjalo, kufanelekile ukuzama ukuba ukusebenza kwephulo lakho kuxhomekeke ekujoliseni okuchanekileyo.

Eyona ndlela iqhelekileyo yokujolisa kukusebenzisa umxholo wewebhusayithi. Ngokuhlalutya umxholo wewebhusayithi, ungagqiba ukuba zeziphi iintengiso eziyeyona ifanelekileyo kumxholo okwisiza. Umzekelo, iwebhusayithi equlathe iiresiphi ingabonisa iintengiso zedishware, ngelixa iforum ebalekayo iya kuba neentengiso zezihlangu ezibalekayo. Olu hlobo lokujolisa lufana nenguqulelo yedijithali yeentengiso zemagazini ye-niche ecinga ukuba abafundi abanomdla ekusebenzeni baya kuba nomdla kwiimveliso ezipapashiweyo..

Enye indlela yokujolisa kwimikhankaso ye-Adwords kukusebenzisa ibinzana lomdlalo wegama elingundoqo. Olu hlobo lokujolisa luya kubangela iintengiso zayo nayiphi na indibaniselwano yamagama angundoqo, kuquka izithethantonye okanye iinguqulelo ezisondeleleneyo. Amagama angundoqo omdlalo obanzi ahlala ewona asebenza kakhulu ekubhengezeni imveliso okanye inkonzo ethile. Okufanayo kunokuthiwa kwibinzana elihambelana negama elingundoqo. Xa usebenzisa ibinzana lokutshatisa amagama angundoqo, kuya kufuneka wongeze amanqaku okucaphula malunga negama lakho elingundoqo ukuze ufumane i-traffic ekujoliswe kuyo ngakumbi. Umzekelo, ukuba ufuna ukujolisa kwi-air conditioners eLos Angeles, kufuneka usebenzise ibinzana elihambelana nodidi lwegama elingundoqo.

Unokujolisa kwakhona iintengiso zakho ngendawo kunye nenqanaba lengeniso. Unokukhetha kumanqanaba amathandathu omvuzo kunye neendawo ezahlukeneyo. Ngokusebenzisa ezi zixhobo, ungajolisa iintengiso zakho kunye neekhankaso zakho zentengiso kwiindawo ezichanekileyo zabathengi bakho abanokubakho. Ngaphezu koko, usenokukhetha ukujolisa abantu kumgama othile ukusuka kwishishini lakho. Ngelixa usenokungabi nayo nayiphi na idata yokuxhasa oku, ezi zixhobo zinokukubonelela ngolwazi oluxabisekileyo malunga nabaphulaphuli bakho.

Ukubhida

Iindlela ezimbini eziqhelekileyo zokubhida kwi-Adwords zixabiso ngokuchofoza (CPC) kunye nexabiso lemibono yewaka ngalinye (CPM). Ukukhetha enye indlela kunenye kuxhomekeke kwiinjongo zakho. Ibhidi yeCPC yeyona ilungileyo kwimakethi ye-niche apho abaphulaphuli bakho ojolise kubo bechanekile kwaye ufuna iintengiso zakho zibonakale kubantu abaninzi kangangoko. Kwelinye icala, Ibhidi yeCPM ifanelekile kuphela ekuboniseni iintengiso zenethiwekhi. Iintengiso zakho ziya kuvela rhoqo kwiiwebhusayithi ezinxulumeneyo ezikwabonisa iintengiso ze-AdSense.

Indlela yokuqala ibandakanya ukulungelelanisa ibhidi yakho ngokwahlukeneyo “amaqela entengiso.” Umzekelo, ungamaqela 10 ukuya 50 amabinzana anxulumeneyo kwaye uvavanye iqela ngalinye ngokwahlukeneyo. UGoogle uya kuthi ke asebenzise ixabiso elinye eliphezulu kwiqela ngalinye. Eli candelo likrelekrele lamabinzana akho liya kukunceda ulawule iphulo lakho lonke. Ukongeza kwibhidi yezandla, amacebo okubhida okuzenzekelayo nawo ayafumaneka. Ezi nkqubo zinokuhlengahlengisa iibhidi ngokuzenzekelayo ngokusekelwe ekusebenzeni kwangaphambili. Nangona kunjalo, abanakuphendula ngeziganeko zakutshanje.

Ukusebenzisa isixhobo sophando lwegama elingundoqo yindlela ebalaseleyo yokufumana i-specializations enexabiso eliphantsi kunye ne-niches. Ukongeza kwiintengiso zikaGoogle’ isixhobo sophando lwegama elingundoqo lasimahla, I-SEMrush inokukunceda ufumane amagama okukhangela afanelekileyo kwishishini lakho. Ngesi sixhobo, Ungafumana amagama angundoqo okhuphisana nawo kwaye ubone ukusebenza kwebhidi yokhuphiswano lwabo. Ngesixhobo sebhidi yegama elingundoqo, ungacutha uphando lwakho liqela leentengiso, iphulo, kunye negama elingundoqo.

Enye indlela yokubhida kwi-Adwords yiCPC. Le ndlela ifuna ukulandelwa kokuguqulwa kwaye ikunika ixabiso elichanekileyo kwintengiso nganye. Le ndlela ilungele abasebenzisi abaphambili beGoogle Adwords kuba ikuvumela ukuba ubeke iliso kwi-ROI. Ngale ndlela, unokutshintsha ibhidi yakho ngokusekelwe ekusebenzeni kweentengiso zakho kunye nohlahlo lwabiwo-mali lwakho. Unokusebenzisa iindleko ngonqakrazo ngalunye njengesiseko sebhidi yeCPC. Kodwa kufuneka ukwazi ukubala i-ROI kwaye ukhethe eyona ndlela ilungileyo yokufezekisa oku.

Ukuba ujolise kubathengi basekhaya, unokufuna ukukhetha i-SEO yendawo endaweni yentengiso yelizwe. I-Adwords inceda ishishini lakho lifikelele kwezinye iibhiliyoni zabasebenzisi be-intanethi. I-Adwords inceda ukulandelela ukuziphatha kwabaphulaphuli bakho ekujoliswe kubo kwaye kukunceda uqonde uhlobo lwabathengi abafuna imveliso yakho. Unokuphucula umgangatho wakho we-Adwords ngokulandelela umsebenzi womsebenzisi ukunciphisa iindleko zakho ngokuchofoza. Ngoko, Ungalibali ukwenza iintengiso zakho nge-SEO yasekhaya kwaye uphucule i-ROI yakho!

Ukulandelela uguqulo

Nje ukuba ufake ikhowudi yokuguqula i-AdWords kwiwebhusayithi yakho, ungayisebenzisa ukubona ukuba zeziphi iintengiso eziguqula ezona zingcono. Kuyenzeka ukubona idatha yoguqulo kumanqanaba amaninzi, ezifana nephulo, iqela lentengiso, kunye negama elingundoqo. Idatha yokulandela umkhondo inokukhokela ikopi yakho yentengiso yexesha elizayo. Ngaphezu koko, ngokusekelwe kule datha, unokuseta ixabiso eliphezulu lamagama akho angundoqo. Nantsi indlela.

Okokuqala, Kuya kufuneka uthathe isigqibo sokuba uyafuna na ukulandelela uguqulo olulodwa okanye oluphakathi. Ngelixa i-AdWords yokuguqula umkhondo ikuvumela ukuba ulandelele uguqulo olwenzeka kwiseshoni enye, I-Google Analytics ilandelela iinguqu ezininzi ezivela kumsebenzisi ofanayo. Nangona kunjalo, ezinye iisayithi zinqwenela ukubala yonke inguquko ngokwahlukeneyo. Ukuba oku kunjalo kuwe, qiniseka ukuba umisela umkhondo woguqulo ngokufanelekileyo. Okwesibini, ukuba ufuna ukwazi ukuba idatha yokuguqulwa oyibonayo ichanekile, thelekisa ukuthengisa nzima.

Nje ukuba usete umkhondo wokuguqula i-AdWords kwiwebhusayithi yakho, ungaphinda ubeke i-snippet yehlabathi kwiphepha lakho lokuqinisekisa. Le snippet inokubekwa kuwo onke amaphepha ewebhusayithi yakho, kuquka nezo zikwimobile app. Le ndlela, Uya kukwazi ukubona ngokuthe ngqo ukuba zeziphi iintengiso abathengi bakho bacofa kuzo ukufikelela kwiwebhusayithi yakho. Emva koko unokugqiba ukuba usebenzise le datha kwimizamo yakho yokuthengisa kwakhona okanye hayi.

Ukuba unomdla wokuhlalutya ukusebenza kwamaphulo akho entengiso, unokuseta umkhondo woguqulo kwiGoogle Adwords. UGoogle ubonelela ngeendlela ezintathu ezilula zokulandelela umnxeba. Ekuqaleni, kufuneka udale uguqulo olutsha kwaye ukhethe iminxeba. Okulandelayo, kufuneka ufake inombolo yefowuni yakho kwiintengiso zakho. Nje ukuba uyenzile le nto, ungakhetha uhlobo lwenguquko ofuna ukuyilandela. Unokukhetha kwakhona inani loguqulelo olwenziwe kwi-pixel enikiweyo.

Nje ukuba ufake umkhondo woguqulo kwiwebhusayithi yakho, ungajonga ukuba bangaphi abantu abacofe iintengiso zakho. Ungakwazi kwakhona ukulandelela iifowuni ezivela kwiintengiso zakho, nangona zingayifuni ikhowudi yokuguqula. Ungaqhagamshela kwivenkile yeapp, i-akhawunti ye-firebase, okanye nayiphi na enye ivenkile yomntu wesithathu. Iminxeba ibalulekile kwishishini lakho. Ungabona ukuba ngubani obiza iintengiso zakho, yiyo loo nto kufuneka ulandelele iminxeba.

Ukuba ufuna ukwenza imali eninzi kwi-intanethi ngeGoogle Adwords, kukho izinto ezisisiseko ekufuneka uzazi. Olu luphando lwamagama angundoqo, Iqela lentengiso ekujoliswe kulo, Iindleko ngokucofa, kunye nobukrelekrele boKhuphisana. Kweli nqaku, Ndiza kucacisa nganye kwezi ngamafutshane. Nokuba umtsha kwi-AdWords okanye kudala uyisebenzisa, kukho ezinye izinto omele uzazi ukuze uqalise.

Uphando lwamagama angundoqo

Mhlawumbi uvile malunga nezixhobo zegama elingundoqo ngaphambili, kodwa zithini kanye kanye? Kufuphi, ziseti yezixhobo zokufumana amagama angundoqo amatsha kunye nokumisela ukuba yeyiphi enokubhida kuyo. Izixhobo zamagama angundoqo ziyinxalenye ebalulekileyo yenkqubo yentengiso ye-AdWords, njengoko zikuvumela ukuba ucokise uphendlo lwakho kwaye uchonge amagama angundoqo amatsha. Nokuba sesiphi isixhobo osisebenzisayo, isitshixo kwintengiso ye-AdWords eyimpumelelo kukuqinisekisa ukuphinda ujonge le misebenzi rhoqo.

Isinyathelo sokuqala kuphando lwegama elingundoqo kukuqonda i-niche yakho kunye nemibuzo abantu abayibuzayo. Kubalulekile ukubamba ingqalelo yabaphulaphuli bakho ngokuchonga iimfuno zabo. Ngethamsanqa, kukho isixhobo sokukunceda wenze loo nto kanye: Isicwangcisi segama elingundoqo likaGoogle. Esi sixhobo sikuvumela ukuba ukhangele amakhulu amagama angundoqo ahlukeneyo kwaye ufumane lawo anemiqulu ephezulu yokukhangela. Nje ukuba ucuthe uluhlu lwakho lwamagama angundoqo, ungaqala ukwenza izithuba ezintsha ezikufutshane nabo.

Isinyathelo esilandelayo kuphando lwegama elingundoqo lukhuphiswano. Uya kufuna ukukhetha amagama angundoqo angakhuphisani kakhulu, kodwa azikho generic kakhulu. I-niche yakho kufuneka izaliswe ngabantu abafuna amabinzana athile. Qinisekisa ukuthelekisa indawo okhuphisana nayo kunye nomxholo ukuze ufumane oko kusebenza kakuhle. Kubalulekile ukukhumbula ukuba abaphulaphuli bakho bakhangela imveliso okanye inkonzo yakho. Igama elingundoqo esele lidumile kwindawo enye liya kuba nomthamo ophezulu wokukhangela ukuba ufanelekile kwishishini lakho.

Nje ukuba unciphise uluhlu lwamagama angundoqo, unokugxila kwezona zifanelekileyo kwi-niche yakho. Kubalulekile ukukhetha amagama ambalwa kunye namabinzana anengeniso ephezulu kwimveliso okanye inkonzo yakho. Khumbula, udinga kuphela ezintathu okanye ezintlanu ukuze ube nephulo eliyimpumelelo. Okukhona kuthe ngqo amagama angundoqo, aphezulu amathuba akho okuphumelela kunye nenzuzo. Kubalulekile ukuqonda ukuba ngawaphi amagama angundoqo akhangelwa kakhulu ngabathengi kunye nokuba yeyiphi engekhoyo.

Isinyathelo esilandelayo kuphando lwegama elingundoqo kukwenza umxholo ojikeleze amagama akho angundoqo akhethiweyo. Ukusebenzisa amagama angundoqo omsila omude kuya kwandisa i-traffic efanelekileyo kunye namazinga okuguqulwa. Njengoko usenza oku, ulinge ngeentlobo ezahlukeneyo zomxholo. Ungasebenzisa igama elingundoqo elifanayo kumanqaku ahlukeneyo okanye kumaphepha ahlukeneyo okumisa. Le ndlela, uya kuba nakho ukufumanisa ukuba yeyiphi indibaniselwano yamagama angundoqo kunye nomxholo osebenza kakuhle kwishishini lakho. Abaphulaphuli ojolise kubo baya kukwazi ukukufumana ngomxholo onomtsalane kolu phendlo lukhethekileyo.

Iqela lentengiso ekujoliswe kulo

Ukuba ulungele ukuqalisa ukwenza iintengiso ezijolise kakhulu kwiwebhusayithi yakho, cinga ngokuseka amaqela eentengiso. Amaqela entengiso ngamaqela amagama angundoqo, isicatshulwa sentengiso, kunye namaphepha okumisa athe ngqo kwi-niche yakho kunye nabaphulaphuli. UGoogle unika ingqwalasela eyodwa kumaqela eentengiso xa ethatha isigqibo sokubeka iintengiso zakho. Unokukhetha kwakhona kwiilwimi ezahlukeneyo, oko kuthetha ukuba uya kuba nakho ukujolisa abathengi abanokubakho kwihlabathi liphela.

Ngelixa uqwalaselo aluyi kucutha ujoliso lwephulo lakho, ungazama iindlela ezahlukeneyo kumaqela entengiso. Umzekelo, ukuba unevenkile yebhayisekile, unokucinga ngokukhetha zombini izini kunye nabaphulaphuli abahambelanayo “abathanda ibhayisekile” kwiqela lakho lentengiso. Unokufuna nokuvavanya ukuba ngaba abaphulaphuli bakho abajolise kubo banomdla kwiimpahla ezisebenzayo, kwaye ukuba zikho, ungabakhuphela ngaphandle kwiqela leentengiso.

Ukongeza ekujoliseni kweqela le-ad, ungaphinda uhlengahlengise iibhidi zakho ngendawo. Ungangenisa uluhlu lwe-geo kuPhendlo njengetshaneli. Ukuhlela amagama angundoqo amaninzi kwiphulo elinye, ungasebenzisa ukhetho oluninzi lokuhlela. Ukuba awunalo uhlahlo lwabiwo-mali lwemihla ngemihla, Ungahlela kwakhona amagama angundoqo amaninzi ngexesha elinye. Khumbula nje ukugcina engqondweni ukuba eli nqaku lifumaneka kuphela kwimikhankaso engenabhajethi yemihla ngemihla.

Eyona ndlela yokuvavanya ikopi yentengiso kukuqala ngotshintsho olukhulu. Sukuqala ngokuvavanya igama elingundoqo elinye kwiqela leentengiso. Kufuneka uvavanye ubuncinci besithathu ukuya kwezine iinguqulelo zeekopi ezahlukeneyo zentengiso ukuze ufumanise ukuba yeyiphi esebenza ngcono kubaphulaphuli bakho. Oku kuya kongela ixesha kunye nemali ekuhambeni kwexesha. Kuya kukunceda ukuba umisele eyona USP isebenzayo kwaye ubizele esenzweni. Le yinxalenye ephambili yesicwangciso sePPC.

Xa usenza amaqela eentengiso, khumbula ukuba amagama angundoqo ngaphakathi kweqela leentengiso anokuba nentsingiselo efanayo. Ukukhethwa kwamagama angundoqo ngaphakathi kweqela lentengiso kuya kugqiba ukuba intengiso ibonisiwe okanye hayi. Ngethamsanqa, I-Google AdWords isebenzisa iseti yezinto ezikhethwayo xa kuziwa ekukhetheni amagama angundoqo efandesi. Ukukunceda wenze ngcono amaqela akho eentengiso, Nali uxwebhu oluvela kuGoogle oluchaza indlela yokusebenzisa amagama angundoqo afanayo kunye adluleleneyo kwiiakhawunti zentengiso zikaGoogle. Nokuba yeyiphi na indlela ekhangeleka ngayo, igama elinye kuphela elingundoqo elinokuqalisa intengiso kwiakhawunti yakho.

Iindleko ngokucofa

Nokuba ungumntu omtsha okanye igqala elinamava, uya kufuna ukwazi ukuba ulindele ntoni kwiiNdleko ngokucofa ngeAdwords. Uya kufumanisa ukuba iindleko zinokusuka naphi na $1 ukuya $4 kuxhomekeke kushishino, kwaye i-avareji yeendleko ngokucofa ngokuqhelekileyo phakathi $1 kwaye $2. Ngelixa oku kunokubonakala ngathi sisixa esikhulu, Kuyaphawuleka ukuba i-CPC ephezulu ayiguquleli kwi-ROI ephantsi. Iindaba ezimnandi kukuba kukho iindlela zokuphucula iCPC yakho kwaye ugcine iindleko zijonge.

Ukufumana uluvo oluphangaleleyo lokuba yimalini unqakrazo ngalunye oluya kuxabisa, sinokuthelekisa iireyithi zeCPC ezivela kumazwe ahlukeneyo. Umzekelo, eUnited States, Amaxabiso eCPC yeeNtengiso zikaFacebook malunga $1.1 ngonqakrazo ngalunye, ngelixa abo baseJapan naseCanada behlawula ukuya $1.6 ngonqakrazo ngalunye. E-Indonesia, Brazil, kunye neSpeyin, iCPC yeeNtengiso zikaFacebook $0.19 ngonqakrazo ngalunye. La maxabiso angaphantsi kumndilili wesizwe.

Iphulo le-ad eliyimpumelelo liya kuqinisekisa i-ROI ephezulu kwixabiso elincinci lemali esetyenzisiweyo. Ibhidi ephantsi ayizukuguqulwa, kwaye ibhidi ephezulu ayiyi kuqhuba ukuthengisa. Iindleko zokucofa ngokucofa kwiphulo zinokuhluka kwimihla ngemihla, kuxhomekeke kukhuphiswano lwamagama angundoqo athile. Kwiimeko ezininzi, abathengisi bahlawula kuphela ngokwaneleyo ukuba bagqobhoze kwimigangatho ye-Ad Rank kwaye babethe i-Ad Rank yokhuphisana nabo ngaphantsi kwabo.

Unokuphucula i-ROI yamajelo akho okuthengisa, kuquka Iindleko ngokuchofoza kwi-Adwords. Tyala imali kwiitshaneli zokuthengisa ezinokwehla njenge-imeyile, Imidiya yokuncokola, kunye nokubuyisela iintengiso. Ukusebenza ngeNdleko yokuFumana uMthengi (I-CAC) ikunceda ukuba ulawule uhlahlo lwabiwo-mali lwakho, phucula ishishini lakho, kwaye ukhulise i-ROI yakho. Ezi zintathu iindlela eziqhelekileyo zokuphucula Iindleko ngokuchofoza kwi-Adwords. Indlela elungileyo yokuqala kukusebenzisa ezi zixhobo kwaye ubone ukuba zingakwenzela ntoni na.

Indlela efanelekileyo yokunciphisa iindleko zakho ngokuchofoza kwi-Adwords kukuqinisekisa ukuba amanqaku akho asemgangathweni aphezulu ngokwaneleyo ukukhuphisana nowona mthengi uphezulu.. Ungabhida ukuya kuthi ga kabini ixabiso lomthengisi olandelayo, kodwa kufuneka ugcine engqondweni ukuba uGoogle uya kubiza isixa semali oyihlawulayo njengeyona ndleko ngokucofa. Kwakhona kubalulekile ukukhumbula ukuba kukho izinto ezininzi ezinokuchaphazela ixabiso lokucofa kwiintengiso zakho, kuquka inqaku lomgangatho wewebhusayithi yakho.

Ukhuphiswano lobukrelekrele

Xa uzama ukwenza umkhankaso wentengiso oyimpumelelo, ubukrelekrele bokukhuphisana bubalulekile. Oku kubalulekile xa kuziwa ekufumaniseni ukuba baphi abo bakhuphisana nabo, kunye nento abayenzayo. Isixhobo sobukrelekrele esikhuphisanayo esifana nee-Ahrefs sinokukunika ulwazi malunga nabo ukhuphisana nabo’ traffic organic, ukusebenza komxholo, kunye nokuninzi. I-Ahrefs yinxalenye yoluntu lwe-SEO olukhuphisana nobukrelekrele, kwaye kukunceda uchonge abo ukhuphisana nabo’ amagama angundoqo.

Enye yezona ndlela zibalaseleyo zokukhuphisana nobukrelekrele kukuqonda iimethrikhi zabo okhuphisana nabo. Kuba idatha iyahluka ukusuka kwishishini ukuya kwishishini, kubalulekile ukusebenzisa ii-KPIs zakho xa uhlalutya abo ukhuphisana nabo. Ngokuthelekisa abo ukhuphisana nabo’ ukuhamba kwetrafikhi, unokuchonga iindawo zamathuba onokuthi uphose ngenye indlela. Nazi ezinye iingcebiso zobukrelekrele obusebenzayo be-Adwords:

Jonga abo ukhuphisana nabo’ amaphepha okumisa. Unokufumana imibono emihle ngokufunda abo ukhuphisana nabo’ amaphepha okumisa. Olunye uncedo lobukrelekrele obukhuphisanayo luhlala ngaphezulu kwezibonelelo ezintsha kunye nezicwangciso ezivela kubakhuphisana bakho. Unokubhalisela izilumkiso zokhuphisana ukuze uhlale phezulu kwinto eyenziwa ngabakhuphisana bakho. Unokujonga kwakhona umxholo okhuphisana naye kwiinethiwekhi zentlalo ukuze ubone ukuba uthelekisa njani neyakho. Unokufumana imveliso okanye inkonzo eya kubhenela kwi-niche yabantu ozama ukuyijolisa.

Qonda abo ukhuphisana nabo’ iintlungu amanqaku. Ngokuhlalutya abo ukhuphisana nabo’ iminikelo, unokugqiba ukuba zeziphi izinikezelo ezinomtsalane ngakumbi kubaphulaphuli ojolise kubo. Unokufumana ukuqonda kwizicwangciso zabo zamaxabiso kunye neenkonzo. Izixhobo zobukrelekrele ezikhuphisanayo zilandelela ulwazi lwentengiso oluneenkcukacha. Emva koko, unokugqiba malunga nendlela yokuphendula kwezi. Isixhobo sobukrelekrele esikhuphisanayo siya kukuxelela ukuba ngaba okhuphisana nabo baphumeze isicwangciso esifanayo okanye hayi. Oku kunokukunceda ukuba ufumane umda ngaphezu kwabakhuphisana nabo kwaye ukhulise ingeniso yakho.

Usenokuba sele uvile ngamagama angundoqo kunye neebhidi, kodwa usenokungayazi indlela yokuyakha kakuhle iakhawunti yakho ukuze ukwandise ukusebenza kweedola zakho zentengiso. Apha ngezantsi kukho iingcebiso malunga nendlela yokumisa iakhawunti yakho. Nje ukuba unombono wendlela yokwenza iakhawunti yakho, ungaqalisa namhlanje. Unokujonga kwakhona isikhokelo sethu esineenkcukacha malunga nendlela yokukhetha amagama angundoqo afanelekileyo. Ukukhetha amagama angundoqo afanelekileyo kubalulekile ekwandiseni utshintsho lwakho kunye nokuthengisa.

Amagama angundoqo

Ngelixa ukhetha amagama angundoqo e-Adwords, khumbula ukuba ayingawo onke amagama angundoqo adalwe alinganayo. Ngoxa ezinye zibonakala zisengqiqweni ekuqaleni, zisenokungasebenzi. Umzekelo, ukuba umntu uyachwetheza “wifi password” kuGoogle, mhlawumbi abakhangeli igama lokugqitha leWiFi yabo yasekhaya. Kungenjalo, banokukhangela i-password ye-wifi yomhlobo. Ukuthengisa kwigama elifana nephasiwedi ye-wifi kuya kuba lilize kuwe, kuba abantu abanakukwazi ukukhangela olo hlobo lolwazi.

Kubalulekile ukwazi ukuba amagama angundoqo atshintsha ngokuhamba kwexesha, ngoko kufuneka uhambisane neendlela zamva nje zokujolisa igama elingundoqo. Ukongeza kwikopi yentengiso, igama elingundoqo ekujoliswe kulo kufuneka lihlaziywe rhoqo, njengoko iimarike ekujoliswe kuzo kunye nemikhwa yabaphulaphuli itshintsha. Umzekelo, abathengisi basebenzisa ulwimi lwendalo ngakumbi kwiintengiso zabo, kwaye amaxabiso ahlala eguquka. Ukuze uhlale ukhuphisana kwaye ufanelekile, kufuneka usebenzise amagama angundoqo amva nje aza kuqhuba i-traffic eninzi kwiwebhusayithi yakho.

Indlela ephambili yokuphepha ukuchitha imali kwi-traffic esemgangathweni ephantsi kukwenza uluhlu lwamagama angundoqo angalunganga. Oku kuya kukunceda ukuba uphephe ukuchitha imali kumagama okukhangela angenamsebenzi, kwaye wandise unqakrazo lwakho lokugqitha. Ngelixa ukufumana amagama angundoqo anokubakho kulula, ukusebenzisa ezingalunganga kunokuba lucelomngeni. Ukusebenzisa amagama angundoqo angalunganga ngokufanelekileyo, kufuneka uqonde ukuba ngawaphi amagama angundoqo kunye nendlela yokuwachonga. Kukho iindlela ezininzi zokufumana amagama angundoqo aguqukayo kwaye uqinisekise ukuba afanelekile kwiwebhusayithi yakho.

Kuxhomekeke kubume bewebhusayithi yakho, kunokufuneka ukhethe ngaphezu kwegama elinye elingundoqo ngophendlo ngalunye. Ukwenza uninzi lwamagama angundoqo e-Adwords, khetha ezibanzi kwaye zinokubamba abaphulaphuli abaninzi. Khumbula ukuba ufuna ukuhlala uphezulu kwingqondo yabaphulaphuli bakho, kwaye akuphelelanga apho. Kuya kufuneka wazi ukuba abantu bafuna ntoni ngaphambi kokuba ukhethe isicwangciso esilungileyo segama elingundoqo. Kulapho uphando lwegama elingundoqo luza khona.

Unokufumana amagama angundoqo amatsha ngokusebenzisa i-Google's keyword tool okanye nge-webmaster search analytics query report edityaniswe ne-akhawunti yakho ye-Adwords.. Nangeyiphi ndlela, qiniseka ukuba amagama akho angundoqo ahambelana nomxholo wewebhusayithi yakho. Ukuba ujolise kukhangelo lolwazi, kufuneka usebenzise amagama angundoqo wokufanisa ibinzana kwaye utshatise ibinzana kumxholo wewebhusayithi yakho. Umzekelo, iwebhusayithi ethengisa izihlangu inokujolisa iindwendwe ezifuna ulwazi “kwenziwa kanjani” – zombini zijolise kakhulu.

Ukubhida

Kwi-Adwords, unokwenza ibhidi yetrafikhi yakho ngeendlela ezininzi. Eyona ndlela iqhelekileyo yindleko-ngokuchofoza, apho uhlawula kuphela ngonqakrazo ngalunye intengiso yakho ifumana. Nangona kunjalo, Ungasebenzisa kwakhona ibhidi yexabiso-nge-mille, exabisa kancinci kodwa ikuvumela ukuba uhlawule amawaka emibono kwintengiso yakho. Ezi zilandelayo ziingcebiso zokubhida kwi-Adwords:

Unokuphanda amaphulo e-AdWords adlulileyo kunye namagama angundoqo ukuze ubone ukuba zeziphi iibhidi ezisebenza kakhulu. Ungasebenzisa kwakhona idatha yomntu okhuphisana naye ukujonga ngcono ukuba ngawaphi amagama angundoqo kunye neentengiso oza kubhida kuzo. Zonke ezi datha zibalulekile xa udibanisa iibhidi. Baza kukunceda wazi ukuba ungakanani umsebenzi ekufuneka uwufake. Nangona kunjalo, kungcono ukufuna uncedo lwengcali kwasekuqaleni. I-arhente elungileyo iya kukwazi ukukukhokela kuyo yonke inkqubo, ukusuka ekumiseleni uhlahlo lwabiwo-mali ukuya kuhlengahlengiso lohlahlo lwabiwo-mali lwemihla ngemihla.

Ekuqaleni, qonda imarike yakho ekujoliswe kuyo. Yintoni abafuna ukuyifunda abaphulaphuli bakho? Bafuna ntoni? Buza abantu abaqhelene nentengiso yakho kwaye basebenzise ulwimi lwabo ukuyila intengiso yakho ukuze ihambelane neemfuno zabo. Ukongeza ekwazini imarike yakho ekujoliswe kuyo, qwalasela ezinye izinto ezinjengokhuphiswano, uhlahlo lwabiwo-mali, kunye nemarike ekujoliswe kuyo. Ngokwenza oku, uya kuba nakho ukumisela ukuba zixabisa malini iintengiso zakho. Ukuba unohlahlo lwabiwo-mali olulinganiselweyo, kungcono ukugxila kumazwe angabizi kakhulu, kuba la mazwe adla ngokuphendula kakuhle kwintengiso yakho kunalawo axabisa imali eninzi.

Emva kokuba unesicwangciso esifanelekileyo endaweni, ungasebenzisa i-Adwords ukwandisa ukubonakala kweshishini lakho. Unokujolisa abathengi basekhaya ngokunjalo, okuthetha ukuba unokulandela indlela yokuziphatha komsebenzisi kwaye uphucule umgangatho weshishini lakho. Ukongeza ekunyuseni kwetrafikhi, ungathoba iindleko zakho ngokucofa ngokuphucula umgangatho weentengiso zakho. Ukuba unabaphulaphuli basekuhlaleni, ukugxila kwi-SEO kuya kukunceda uphephe nayiphi na imigibe.

Inqaku lomgangatho

Kukho izinto ezintathu eziphambili ezichaphazela umgangatho wakho wezinga kwi-Adwords. Zikwindawo yentengiso, iindleko, kunye nempumelelo yephulo. Nanku umzekelo wendlela nganye echaphazela ngayo enye. Kulo mzekelo ungezantsi, ukuba iibrendi ezimbini zineentengiso ezifanayo, amanqaku aphezulu umntu awafumanayo aya kuboniswa kwindawo #1. Ukuba enye ibhrendi idweliswe kwindawo #2, kuya kubiza ngaphezulu ukufumana indawo ephezulu. Ukuze ukwandise inqaku lakho loMgangatho, kufuneka uqiniseke ukuba intengiso yakho iyahlangabezana nale migaqo.

Into yokuqala ekufuneka uyiqwalasele xa uzama ukuphucula inqaku lakho loMgangatho liphepha lakho lokufika. Ukuba usebenzisa igama elingundoqo njengeepeni eziluhlaza, kufuneka udale iphepha elibonisa elo gama lingundoqo. Emva koko, iphepha lakho lokufika kufuneka libandakanye amagama “iipeni eziluhlaza.” Iqela leentengiso liza kubandakanya ikhonkco kwiphepha lokufika elinegama elingundoqo elifanayo. Iphepha lokufika kufuneka libe yindawo entle yokufumana ulwazi oluninzi malunga neepeni eziluhlaza.

Inqaku lesibini yibhidi yakho yeCPC. Amanqaku akho asemgangathweni aya kunceda ukufumanisa ukuba zeziphi iintengiso ezicofa kuzo. Amanqaku oMgangatho oPhezulu athetha ukuba iintengiso zakho ziya kuqatshelwa ngabaphandi. Ikwangumba omisela inqanaba lentengiso yakho kwifandesi kwaye inokukunceda ukuba ukhuphe amaxabiso aphezulu anemali eninzi kunexesha.. Unokwandisa iNqaku lakho loMgangatho ngokwenza iintengiso zakho zihambelane nemiqathango ezijolise kuyo.

Into yesithathu kwi-Adwords Quality Score yi-CTR yakho. Lo mlinganiselo uya kukuvumela ukuba uvavanye ukufaneleka kweentengiso zakho kubaphulaphuli bakho. Ikwanceda ukumisela iCPC yeentengiso zakho. IiCTR eziphezulu zithetha i-ROI ephezulu. Ekugqibeleni, iphepha lakho lokufika kufuneka lihambelane namagama angundoqo akwiintengiso zakho. Ukuba iphepha lakho lokufika alihambelani nabaphulaphuli bakho, iintengiso zakho ziya kufumana iCPC esezantsi.

Into yokugqibela echaphazela iNqaku lakho loMgangatho ngamagama akho angundoqo kunye nentengiso yakho. Amagama angundoqo kunye neentengiso ezingahambelaniyo kubaphulaphuli bakho abayi kufumana amanqaku aphezulu. Ukongeza kumagama angundoqo kunye neCPC, amanqaku akho omgangatho nawo aya kuba nefuthe kwiindleko zeentengiso zakho. Iintengiso ezikumgangatho ophezulu zihlala ziguquka kwaye zifumane i-CPC esezantsi. Kodwa ulonyusa njani inqaku lakho loMgangatho? Uluhlu olungezantsi ezinye izicwangciso zokuphucula iNqaku lakho loMgangatho kwi-Adwords.

Iindleko

Ukuze ufumane ingcamango echanekileyo yeendleko zephulo lakho le-Adwords, kufuneka uqale uqonde ingqikelelo yeCPC (ixabiso-ngokuchofoza). Ngoxa i-CPC iyibhloko yokwakha ebalaseleyo yokuqonda iindleko ze-Adwords, akwanelanga. Kufuneka kwakhona uthathele ingqalelo iindleko zokubhalisa kwiprogram ye-software ye-Adwords. Umzekelo, I-WordStream inikezela ngemirhumo yeenyanga ezintandathu, 12-inyanga, kunye nezicwangciso zonyaka ezihlawulwa kwangaphambili. Qinisekisa ukuba uyayiqonda imiqathango yezi zivumelwano phambi kokuba usayine.

Kule minyaka yangoku, ixabiso le-Adwords liye landa kathathu ukuya kahlanu kwezinye ii-verticals. Ixabiso liye lahlala liphezulu nangona imfuno evela kubadlali abangaxhunyiwe kwi-intanethi kunye nokuqala kwe-cash-flush start-ups. UGoogle ubonisa ixabiso elikhulayo le-Adwords kukhuphiswano olwandisiweyo kwimarike, ngamashishini amaninzi kunangaphambili esebenzisa iwebhu ukuthengisa iimveliso zawo. Iindleko ze-Adwords zihlala zingaphezulu 50% yexabiso lemveliso, kodwa ibiphantsi kakhulu kwezinye iindawo ezithe nkqo.

Nangona kubiza, I-AdWords sisixhobo esisebenzayo sokuthengisa. Ngoncedo lweAdWords, ungafikelela kwizigidi zabasebenzisi abakhethekileyo kwaye wenze imbuyekezo ebalulekileyo kutyalo-mali lwakho. Unokude ulandelele iziphumo zephulo lakho kwaye ubone ukuba ngawaphi amagama angundoqo avelisa ezona zithuthi zininzi. Ngesi sizathu, le nkqubo sisisombululo esigqibeleleyo kumashishini amancinci amaninzi. Kuya kukunceda ufumane izinga eliphezulu lokuguqulwa kunangaphambili.

Xa useka ibhajethi ye-AdWords, qiniseka ukuba wabela inxalenye yohlahlo lwabiwo-mali lwentengiso lulonke kwiphulo ngalinye. Kuya kufuneka ujolise kuhlahlo lwabiwo-mali lwemihla ngemihla lwePS200. Isenokuba phezulu okanye ngaphantsi, kuxhomekeke kwi-niche yeshishini lakho kunye nesixa setrafikhi olindele ukuvelisa ngenyanga. Yahlula uhlahlo lwabiwo-mali lwenyanga nge 30 ukufumana ibhajethi yakho yemihla ngemihla. Ukuba awuyazi indlela yokumisela uhlahlo lwabiwo-mali olufanelekileyo lwephulo lakho le-AdWords, unokuba udlala ngebhajethi yakho yentengiso. Khumbula, uhlahlo lwabiwo-mali yinxalenye ebalulekileyo yokufunda indlela yokuphumelela ngeAdwords.

Ingaba usebenzisa i-Adwords ukufumana izikhokelo ezininzi okanye ukuthengisa ngaphezulu, kuya kufuneka wenze isigqibo sokuba yimalini ofuna ukuyichitha kunqakrazo ngalunye. I-AdWords yenza abathengi abatsha, kwaye kufuneka wazi ukuba nganye kuzo inexabiso elingakanani, kokubini kwintsebenziswano yokuqala kunye nobomi bonke. Umzekelo, omnye wabathengi bam usebenzisa i-Adwords ukwandisa inzuzo yabo. Kule meko, iphulo lentengiso eliyimpumelelo lingamgcina amawaka eedola kwinkcitho eyinkcitho yentengiso.

Paid search is the most immediate way to drive traffic to your site. SEO takes a few months to show results, while paid search is instantly visible. Adwords campaigns can help offset the slow start of SEO by boosting your brand and driving more qualified traffic to your site. Adwords campaigns can also ensure your website stays competitive in the top spot of Google’s search results page. According to Google, the more paid ads you run, the more likely you are to receive organic clicks.

Iindleko ngokucofa

The average cost per click for Adwords depends on several factors, including your business type, ishishini, and product or service. It also depends on your bid and the quality score of your ad. If you’re targeting a local audience, you can set a budget specifically for mobile users. And you can target specific types of mobile devices. Advanced targeting options can drastically reduce your ad spending. You can find out how much your ads cost by checking out the information provided by Google Analytics.

Cost per click for Adwords is generally between $1 kwaye $2 ngonqakrazo ngalunye, but in some competitive markets, costs can go up. Make sure your ad copy corresponds to conversion-optimized pages. Umzekelo, if your product page is your main landing page for the Black Friday sales campaign, you should write ads based on that content. Emva koko, when customers click on those ads, they’ll be directed to that page.

The quality score reflects the relevance of your keywords, isicatshulwa sentengiso, kunye nephepha lokufika. If these elements are relevant to the target audience, iindleko zakho ngonqakrazo ngalunye ziya kuba ngaphantsi. If you want to get higher positions, you should set a higher bid, but keep it low enough to compete with other advertisers. For more help, read the Complete, Digestible Guide to Google Ads Budgets. Emva koko, you can determine your budget and plan accordingly.

Iindleko ngoguqulo ngalunye

If you’re trying to determine how much it costs to convert a visitor into a customer, you need to understand how cost per acquisition works and how to make the most out of it. In AdWords, you can use the keyword planner to figure out the cost per acquisition. Simply enter the keywords or a list of keywords to see the forecast of how much it will cost you to convert each visitor. Emva koko, you can increase your bid until it hits the desired CPA.

The cost per conversion is the total cost of generating traffic for a particular campaign divided by the number of conversions. Umzekelo, ukuba uyachitha $100 on an ad campaign and only receive five conversions, your CPC will be $20. This means that you’ll pay $80 for one conversion for every 100 views of your ad. Cost per conversion is different than cost per click, because it places greater risk on the advertising platform.

When determining the cost of your ad campaign, the cost per conversion is an important indicator of the economy and performance of your ad campaigns. Using the cost per conversion as your benchmark will help you focus on your ad strategy. It also gives you a sense of the frequency of visitor actions. Emva koko, multiply your current conversion rate by a thousand. You will know whether your current campaign is generating enough leads to warrant an increased bid.

Cost per click vs maximum bid

There are two main types of bidding strategies for Adwords: manual bidding and Enhanced Cost Per Click (ECPC). Manual bidding allows you to set a CPC maximum bid for each keyword. Both methods allow you to fine-tune ad targeting and control which keywords to spend more money on. Manual bidding allows you to get strategic with advertising ROI and business objective targets.

While high bids are necessary to ensure maximum exposure, low bids can actually hurt your business. A high bid for accident-related law firms will likely generate more business than a low bid for Christmas socks. While both methods are effective in boosting revenue, they do not always produce the desired results. It’s important to note that a maximum cost per click does not necessarily translate to a final price; in some cases, advertisers will pay a minimum amount in order to hit Ad Rank thresholds and outbid the competitor below them.

Manual bidding allows you to set a daily budget, specify a maximum bid, and automate the bidding process. Automatic bidding allows Google to automatically determine the highest bid for your campaign based on your budget. You can also choose to manually submit bids or leave the bidding to Google. Manual bidding gives you complete control over your bids and allows you to track how much you spend on clicks.

Umdlalo obanzi

The default match type in Adwords is broad match, allowing you to show ads when a search is made for a keyword containing any of the words or phrases in your key phrase. While this match type allows you to reach the largest audience possible, it can also help you discover new keywords. Here’s a brief explanation of why you should use broad match in Adwords:

The broad match modifier is added to your keywords with a “+.” It tells Google that a close variant of the keyword exists to show your ad. Umzekelo, if you’re trying to sell travel novels, you won’t want to use a broad match modifier for those keywords. Nangona kunjalo, if you’re targeting specific products or services, you’ll need to use exact match, which only triggers your ad when people search for the exact words.

While broad match is the most effective keyword setting for remarketing, it’s not the best choice for every company. It can lead to irrelevant clicks and can seriously derail your ad campaign. Ngaphezu koko, Google and Bing can be aggressive in placing ads. Njenge, you’ll want to make sure your ads are shown to relevant users. By using audience layering in Adwords, you can control both the volume and quality of your audiences. Broad match keywords can be restricted to specific types of audience, such as in-market or remarketing audiences.

Call extensions

You can add Call extensions to your Adwords campaigns to boost conversions. You can schedule them to appear only when your phone rings or when a specific keyword is searched for. Nangona kunjalo, you cannot add Call extensions if your campaigns are limited to the Display Network or Product Listing Ads. Listed below are some tips to add Call Extensions to your Adwords campaigns. You can get started with Adwords today. Just follow these steps to maximize your conversion rate.

Call extensions work by adding your phone number to your ad. It will show up in the search results and CTA buttons, as well as on links. The added feature increases customer engagement. More than 70% of mobile searchers use the click-to-call feature to contact a business. Ukwengeza, 47% of mobile searchers will visit multiple brands after making the call. Kungoko, call extensions are an excellent way to capture potential customers.

When you use call extensions with Adwords, you can schedule them to show up only during certain hours. You can also enable or disable call extension reporting. Umzekelo, if you are a pizza restaurant in Chicago, call extension ads can show up for visitors searching for deep-dish pizza. Visitors to Chicago can then tap the call button or click through to the website. When the call extension is shown on a mobile device, it will give preference to the phone number when the search is conducted. The same extension will also appear on PCs and tablets.

Location extensions

A business owner can benefit from location extensions by targeting consumers in their area. By adding location information to their ads, a business can increase walk-ins, online and offline sales, and better reach its target audience. Ukwengeza, ngaphaya 20 percent of searches are for local products or services, according to Google’s research. And the addition of location extensions to a search campaign has been shown to boost CTR by as much as 10%.

To use location extensions, first synchronize your Places account with AdWords. After that, refresh your Location Extensions screen. If you don’t see the location extension, select it manually. Kwiimeko ezininzi, there should be only one location. Kungenjalo, multiple locations may appear. The new location extension helps advertisers ensure that their ads are relevant to the locations they are targeting. Nangona kunjalo, it is better to use filtering when using location extensions.

Location extensions are particularly helpful for businesses that have a physical location. By adding a location extension, searchers can get directions to a business’s location from the ad. The extension loads Google Maps for them. Ukongeza, it’s great for mobile users, as a recent study found that 50 percent of smartphone users visited a store within a day of searching on a smartphone. Ukuze ufumane inkcazelo engakumbi, see Location Extensions in Adwords and start implementing them into your marketing strategy.

Usenokuba uvile ngeGoogle Adwords, iqonga lentengiso likaGoogle. Kodwa, Ngaba uyayazi indlela yokuyisebenzisa ukwandisa inzuzo yakho? Ngaba kufanelekile ukuqalisa? Nanga amanye amacebiso. Esi sisixhobo esihle kubathengisi bedijithali, ngakumbi iziqalo. Kodwa inokubiza. Funda ngakumbi malunga nesi sixhobo sinamandla. Apha ngezantsi kudweliswe ezinye zezinto eziluncedo nezingeloncedo. Nokuba yeyokuqala kwakho okanye ishishini elimiselweyo, I-Adwords ineenzuzo kunye nokungona kwayo.

IGoogle Adwords liqonga lentengiso likaGoogle

Nangona kungenamfihlo ukuba uGoogle ungumdlali omkhulu kwindawo yentengiso, ayinguye wonke umntu owaziyo ukusebenzisa izixhobo zenkampani ngokufanelekileyo. Eli nqaku lijonga iindlela ezahlukeneyo onokuthi wenze ngazo uninzi lwezixhobo zentengiso zikaGoogle. Ukuba umtsha kwiGoogle AdWords, nantsi uphononongo olukhawulezayo lwento ebandakanyiweyo. Nje ukuba ufunde malunga nezixhobo, uya kuba nombono ongcono wendlela yokwandisa impumelelo yeshishini lakho.

Ii-AdWords zikaGoogle zisebenza njengefandesi apho amashishini abiza ukubekwa kwiziphumo zenjini yokukhangela. Le nkqubo inceda iinkampani ukuba zifumane umgangatho ophezulu, traffic efanelekileyo. Abakhangisi bakhetha uhlahlo lwabiwo-mali kunye neenkcukacha ekujoliswe kuzo, kwaye unokongeza inombolo yefowuni okanye ikhonkco kwiphepha eliphambili lewebhusayithi. Umzekelo, masicinge ukuba umsebenzisi ukhangela “izihlangu ezibomvu.” Babona iintengiso ezininzi ezivela kwiinkampani ezahlukeneyo. Umthengisi ngamnye uhlawula ixabiso elithile ngokubekwa kwentengiso.

Xa ukhetha uhlobo lwephulo olufanelekileyo, kubalulekile ukuqwalasela iindleko ngokucofa. Le yimali oyihlawula ngayo yonke iwaka leentengiso. Ungasebenzisa kwakhona iindleko ngothethathethwano ngalunye, okuthetha ukuba uhlawula ngexesha ngalinye umntu ecofa intengiso yakho kwaye agqibezele isenzo esithile. Kukho iintlobo ezintathu zephulo ngeentengiso zikaGoogle: khangela iintengiso, bonisa iintengiso, kunye neentengiso zevidiyo. Iintengiso zophendlo zibandakanya umbhalo, umfanekiso, kunye nomxholo wevidiyo. Zivela kumaphepha ewebhu ngaphakathi kwenethiwekhi yokubonisa kaGoogle. Iividiyo ziintengiso ezimfutshane, ngokuqhelekileyo ezintandathu ukuya 15 imizuzwana, kwaye uvele kuYouTube.

Indlela ezisebenza ngayo iintengiso zikaGoogle zisekwe kwintlawulo-ngonqakrazo (PPC) imodeli. Abathengisi bajolise kumagama angundoqo athile kuGoogle kwaye benze iibhidi kula magama angundoqo. Bakhuphisana ngala magama angundoqo kunye nabanye abathengisi. Imiyinge yebhidi idla ngokusekwe kumaxabiso aphezulu. Okukhona ibhidi ephezulu, ngcono ukubekwa. Okukhona ukubekwa kweentengiso kuninzi kufunyanwa lishishini, ixabiso elisezantsi ngonqakrazo ngalunye.

Ukuze ukwandise ukusebenza kakuhle kweentengiso zikaGoogle, Kubalulekile ukuqonda ukuba uzenza njani iintengiso. Iintengiso zinokuvela kumaphepha eziphumo zophendlo, kumaphepha ewebhu kwiNethiwekhi yokuBonisa kaGoogle, nakwezinye iiwebhusayithi kunye neeapps. Iintengiso zinokuba ngumfanekiso okanye zisekelwe kwisicatshulwa, kwaye ziya kuboniswa ecaleni komxholo ofanelekileyo. Ngaphezu koko, unokwenza ngokwezifiso iintengiso ngokujolisa kwizigaba ezahlukeneyo zefenitshala yokuthengisa.

Ifanelekile kuqaliso

Ngexesha le-intanethi, amashishini akhangela iindlela ezintsha zokufikelela kubathengi abatsha. Ukunyuka kweenkqubo ze-accelerator ngumzekelo omhle woku. Abaqalisi bahlala benyanzeliswa ukuba basebenze kwindawo ekwabelwana ngayo kwiiofisi. Utshintshiselwano ngezabelo zobunini obulinganayo kwinkampani, aba batyali-mali bazimisele ukubeka umngcipheko ophezulu. Ngaphandle koko, i-accelerators inceda abaqalisi baphephe iindleko eziphezulu eziya kufunyanwa lishishini lemveli. Nazi ezinye zeenzuzo zokusebenzisa inkqubo ye-accelerator.

Inokunyuka kakhulu

Yintoni eyenza inkampani ihlaziywe? Impendulo ziziseko ezingundoqo ezinokuhla, njengoko isikali senkonzo sisanda. kunye ne-IaaS, uhlawulela umthamo ongaphezulu ngaphandle kokufaka iindleko ezongezelelweyo ze-hardware, uhlaziyo lwesoftware, okanye ukwanda kokusetyenziswa kwamandla. Kwaye nge cloud computing, unokufikelela kwidatha yakho naphi na. Iingenelo zicacile. Funda ukuze ufunde ukuba olu hlobo lweziseko ezingundoqo lunokuba nexabiso njani kwishishini lakho. Apha ngezantsi kudweliswe iindlela ezintlanu ishishini lakho elinokuthatha ngalo ithuba leenkonzo ezifumaneka efini.

Isoftware njengenkonzo, okanye i-SaaS, yisoftware esekwe emafini ebanjwa kwi-intanethi ngumthengisi weqela lesithathu. Unokufikelela kwisoftware ngokusebenzisa isikhangeli sewebhu. Kuba ilawulwa kwindawo esembindini, Iinkonzo ze-SaaS ziphezulu kakhulu. Ngaphezu koko, Iimveliso ze-SaaS ziguquguquka kwaye zinyuka ngenxa yokuba azifuni ukufakwa kwizixhobo zomntu ngamnye. Oku kubenza baxabiseke ngakumbi kumaqela asasazwe ehlabathi. Kwaye ngenxa yokuba ayifuni i-bandwidth, abasebenzisi akufuneki bakhathazeke malunga nohlaziyo lwesoftware.

Iyabiza

Ukuba unexhala lokuba kubiza kakhulu, AWUKHO wedwa. Abantu abaninzi banenkxalabo efanayo: “Kuyabiza ukuqhuba i-Adwords.” Ngelixa awudingi ukuchitha $10,000 inyanga ukubona iziphumo, kusenokubonakala kungumsebenzi owoyikisayo. Nangona kunjalo, kukho iindlela ezininzi zokunciphisa iindleko zakho ngokucofa ngaphandle kokuphula ibhanki. Ngokulandela imithetho embalwa elula, unokufumana ezona ziphumo zibalaseleyo ngohlahlo lwabiwo-mali oluphantsi.

Into yokuqala ekufuneka uyenzile kukufumana ukuba yimalini iAdWords zikaGoogle ziya kukubiza. Kwi 2005, umndilili weendleko ngonqakrazo ngalunye $0.38 iisenti. Ngu 2016, eli xabiso liye latsibela $2.14, kwaye akunakwenzeka ukuba yehle nangaliphi na ixesha kungekudala. Igqwetha, umzekelo, unokulindela ukuhlawula $20 ukuya $30 ngonqakrazo ngalunye. Kodwa ukuba awukwazi ukuhlawula imali eninzi, ungafuna ukukhangela ezinye iindlela.

Kukho inani lamanyathelo kulawulo lwe-Adwords. Oku kuquka ukumisela amagama angundoqo, ibhidi, kunye nokuthengisa kwakhona. Ukusebenzisa iqela lokuthengisa le-Adwords elifanelekileyo linokukunceda ukuba ufumane uninzi kwiphulo lakho. Funda indlela yokuqalisa namhlanje! Nazi iindawo ezimbalwa ezibalulekileyo ekufuneka ziqwalaselwe. Ndinomdla ekusebenzisaneni neqela lentengiso ye-PPC eqinisekisiweyo? Jonga eli nqaku iingcebiso kunye namaqhinga. Uya kuvuya ngokuba wenzile!

Hlawula ngonqakrazo ngalunye (PPC)

Hlawula ngonqakrazo ngalunye (PPC) Intengiso luhlobo lwentengiso olukuvumela ukuba ubonise iintengiso zakho ngokuthe ngqo kubantu abakhangela imveliso okanye inkonzo yakho.. Intengiso ye-PPC iyasebenza kakhulu ukuba unokujolisa abantu abajonge into oyinikezelayo. Nangona kunjalo, kufuneka uqaphele ukuba ingabiza. Nazi iingcebiso ezimbalwa zokwenza uninzi lwephulo lakho lentengiso ye-PPC:

Zibekele uqingqo-mali. Abanini bamashishini abaninzi baqala ngesixa esithile sokuchitha kwintlawulo ngokucofa intengiso, kodwa njengoko amanani eqokelelana, ungalungisa isixa. A $200 ukuthenga kunokufuna ukucofa kabini kuphela, ngelixa a $2 nqakraza kunokubangela i $20 intengiso. Intengiso ye-PPC igxile kumagama angundoqo kunye nabaphulaphuli – amagama okanye amabinzana abantu abawakhangelayo – ukumisela ukuba zisebenza kangakanani iintengiso zakho. Ukuba uzama ukufikelela inani elikhulu labantu, cinga ukusebenzisa amagama angundoqo angakhiyo ukunqanda iintengiso zakho ekubeni zibandakanywe kwiziphumo zokhangelo.

Ukuba awuqinisekanga malunga nokuba loluphi uhlobo lwentengiso onokuthi ulusebenzise, ungaqala encinci kwaye uvavanye amagama angundoqo ahlukeneyo kunye nemikhankaso de ufumane eyona nto ifanelekileyo kwishishini lakho. I-PPC ikuvumela ukuba uzame amagama angundoqo ahlukeneyo kunye nemikhankaso de ufumane indlela yokuvelisa ingeniso. Kukwakho neenkqubo ezininzi zePPC zasimahla kunye nexabiso eliphantsi, ngoko unokuvavanya iinketho ezahlukeneyo phambi kokuba utyale imali eninzi. Kodwa eyona nto iphambili kukuqinisekisa ukuba usebenzisa uhlobo olululo lwentengiso yePPC ukufikelela kubantu abaninzi..

Amagama angundoqo

Xa ujolise kubaphulaphuli abafanelekileyo ngeAdwords, kubalulekile ukujonga ngaphaya kwamagama aqhelekileyo abaphulaphuli bakho abaya kuyikhangela. Ukungabandakanyi amagama afana nalawo enziwe afana nalawo aveliswe ngabenzi kunokuphelisa abanye abathengi abanokuba ngabathengi kwifenitshala yakho yokuthengisa. Kunoko, bhala umxholo onceda ukukhokela abathengi abanokubakho kulo lonke uhambo lomthengi. Isenokubeka isiseko sobudlelwane bexesha elide. Nazi ezinye iingcebiso zokukunceda ufumane amagama angundoqo afanelekileyo kwiphulo lakho.

Ekuqaleni, Kuya kufuneka wazi ukuba uwahlula njani amagama akho angundoqo. Indlela elungileyo yokwenza oku kukwenza iqela lamagama angundoqo anxulumeneyo abe ngamaqela ahlukeneyo. Ngokwenza oku, ungabhala iintengiso ekujoliswe kuzo kumagama angundoqo amaninzi kanye. Oku kuya kukunceda ugcine ulwakhiwo lwe-akhawunti olucwangcisiweyo kwaye uluqale kuManqaku oMgangatho ophezulu. Ukuqala, khetha ibinzana legama elingundoqo elichaza ngcono imveliso okanye inkonzo yakho. Le ndlela, uya kuba nakho ukufikelela kwithemba eliqinisekisiweyo kamva kwi-funnel yokuthenga.

Musa ukusebenzisa amagama angundoqo omnye. Bakholisa ukuba generic kakhulu. Amabinzana amade, njenge “ukuhanjiswa kwebhokisi yemifuno ephilayo,” zijoliswe ngakumbi. La mabinzana atsala abathengi abafanelekileyo. Ukusebenzisa amagama angundoqo ngabanye kunokuba luncedo kangako, ngakumbi ukuba abathengi bakho basebenzisa amagama ahlukeneyo kwimveliso okanye inkonzo yakho. Kuya kufuneka udwelise ukwahluka kwamagama akho angundoqo, kubandakanywa nemigaqo yencoko, ezinye iindlela zopelo, iinguqulelo ezininzi, kunye nopelo olugwenxa oluqhelekileyo.

Ukubhida

Isinyathelo sokuqala sokubhida kwi-Adwords kukhetha ikopi yakho yentengiso kunye nomyalezo. Ezi zinto zintathu zinefuthe ekubekweni kweentengiso zakho kwiphepha leziphumo zophendlo lukaGoogle. Iindleko ngokucofa (CPC) indlela yeyona ndlela ilungileyo yokuqhubela abathengi abathile ekujoliswe kubo, kodwa ayisebenzi kangako kwiiwebhusayithi ezinemithamo ephezulu yetrafikhi yemihla ngemihla. Ibhidi yeCPM yenye indlela, kodwa isetyenziswa kuphela kwiDisplay Network. Iintengiso ze-CPM zivela rhoqo kwiiwebhusayithi ezinxulumeneyo apho iintengiso ze-AdSense ziboniswa khona.

UGoogle unikezela ngeendlela ezininzi zokulungisa iibhidi zakho. Enye indlela yokwenza uhlengahlengiso lwebhidi kukulungelelanisa ngesandla igama ngalinye elingundoqo. Isixa osibekele igama elingundoqo ngalinye aliyi kuchaphazela uhlahlo lwabiwo-mali olupheleleyo. UGoogle uza kukwazisa ukuba yimalini onokuyichitha kwiqela ngalinye lentengiso, kodwa imali ixhomekeke kuwe ngokupheleleyo. Kukho iindidi ezimbini zohlengahlengiso lwegama elingundoqo – i-manual kunye ne-automation. Injongo kukwenza intengiso yakho ibonakale kwiziphumo zophando ngexabiso eliphantsi ngokucofa.

Enye indlela yokuthoba iibhidi zakho kukunyusa umgangatho wakho wamanqaku. Amanqaku asemgangathweni luhlelo lokusebenza kwentengiso yakho. Olu kulinganisa alusetyenziswanga kwinkqubo yefandesi, kodwa iyanceda ukumisela amathuba akho okuba avele phezulu kuluhlu. Inkqubo yefandesi ye-Adwords kaGoogle yindlela efanelekileyo yokugweba ukubekwa kwentengiso yakho kwixesha elizayo kwaye ayivumeli abakhangisi ukuba “thenga” indlela yabo ukuya phezulu. UGoogle usebenzisa ubuninzi bemetric yeCPC ukulawula isixa semali oyibhatalayo ngocofa ngalunye.

Ukuthengisa kwakhona

Ukuthengisa kwakhona lukhetho olulungileyo kubathengisi abafuna ukufikelela kubantu abaninzi ngomyalezo wabo. Ngokuphinda ukuthengiswa, iintengiso zakho ziya kuboniswa kwiisayithi abathengi bakho abasanda kuzindwendwela. Kodwa, qaphela ukuba zinokuvela kwiindawo ezingahambelani neshishini lakho. Oku kuthetha ukuba kufuneka ubeke ukukhutshwa kwendawo ukuze ugweme ukubonakaliswa okugqithisileyo okanye amabango okungena. Kodwa yintoni ukuthengisa kwakhona?

Ukuthengisa kwakhona ligama elisetyenziswa kwintengiso ye-intanethi, kwaye ibhekisa kwiintengiso ezijolise kubantu abasele benomdla kwiimveliso kunye neenkonzo onokuzinikezela. Ezi ntengiso zithunyelwa kubantu abafanayo kwakhona, kwaye abathengi abafanayo banokucofa kwakhona kubo. Ukuthengisa kwakhona kusebenza kakuhle nge-Facebook, Adwords, kunye nezinye iindlela zentengiso kwi-intanethi. Nokuba yeyiphi imodeli yeshishini lakho, Kuya kufuneka ucinge ngokusebenzisa ezi ndlela ukufikelela kubantu abanokuthi babe ngabathengi bakho.

Umdlalo ochanekileyo

Umdlalo ochanekileyo kwi-AdWords uvumela abakhangisi ukuba bathintele ukwahluka kwamagama abo angundoqo ngaphambi kokuba bacofe. Ikwakwenza ukuba ubone ukuba zingaphi izinqakrazo ozenzayo ngamagama ahlukeneyo okukhangela. Amaqokobhe enathi, ihambelana namagama ophendlo lwakho kunye namagama angundoqo afanelekileyo. Ukuba ungumthengisi, oku kuthetha ukuba okukhona ucacisa ngakumbi ngegama lakho elingundoqo, ngcono. Kodwa zeziphi iingenelo zomdlalo ochanekileyo kwi-AdWords?

Amagama angundoqo ongqamaniso aye akhawulelwa kwimidlalo efana ncam nombuzo wokukhangela, nto leyo eyanyanzela abathengisi ukuba bakhe uluhlu lwamagama angundoqo anemisila emide kakhulu. Kule minyaka yangoku, nangona kunjalo, UGoogle usulungekile i-algorithm ukuze athathele ingqalelo ulandelelwano lwamagama, ezahlukeneyo ezahlukeneyo, ii-accents, kunye neemvakalelo. Ngamanye amazwi, Amagama angundoqo omdlalo achanekileyo ngoku achaneke ngakumbi kunangaphambili. Kodwa basekude nemfezeko. Amagama angundoqo omdlalo asenokuba luncedo ukuba ujolise kubaphulaphuli be-niche.

Umdlalo ochanekileyo kwi-Adwords ikuvumela ukuba unciphise imibuzo yokukhangela ukujolisa ngokuchanekileyo. Ngelixa oku kunciphisa itrafikhi, I-traffic yomdlalo ochanekileyo inezinga eliphezulu lokuguqulwa. Ukongeza, kuba amagama angundoqo omdlalo abaluleke kakhulu, baphucula ngokungangqalanga inqaku lakho loMgangatho. Oku kuluncedo ngakumbi kubathengisi be-intanethi. Ngoko, ngelixa ingeyona ndlela ilungileyo yokwandisa ibhajethi yakho yentengiso, isafanelekile. Ngoko, qalisa namhlanje!

Amagama angundoqo angalunganga

Xa kuziwa ekuveliseni itrafikhi, amagama angundoqo angalunganga kwi-Adwords abaluleke kakhulu njengamagama angundoqo aqhelekileyo. Kwi-SEO, abantu baya kukhetha amagama angundoqo abafuna ukuvela ngawo, ngelixa engabonakali ngokwemiqathango efanayo. Ngokusebenzisa amagama angundoqo angalunganga kwi-Adwords, uya kuvala iintengiso ekubonisweni kwimiba yophendlo ezingahambelaniyo nephulo lakho. La magama angundoqo angavelisa iziphumo ezilungileyo, ngoko kufuneka uqiniseke ukuba uzisebenzisa ngokufanelekileyo.

Unako kwakhona ukubhloka imigaqo engayi kuguqulwa ibe ngabathengi. Njengokuba, ukuba ubhengeza i-Ninja air fryer, musa ukusebenzisa igama “ifryer yomoya” kwiintengiso zakho. Kunoko, sebenzisa amagama afana “ifryer yomoya” okanye “i-ninja air fryer” endaweni yoko. Ngelixa imigaqo eqhelekileyo isaqhuba itrafikhi, uya konga imali ukuba unokuziphepha ngokupheleleyo. Xa usebenzisa amagama angundoqo angalunganga, qiniseka ukuba uzisebenzisa kuphela kumaqela entengiso okanye amaphulo onawo.

Amagama angundoqo angalunganga anokuba yiyo nantoni na ukusuka kumagama abantu abadumileyo ukuya kumagama athile kakhulu. Umzekelo, ibinzana elibi elihambelana negama elingundoqo linokuthintela iintengiso ekuveleni kukhangelo oluqulathe amagama okanye amabinzana athe ngqo. Kuyanceda ukuba ishishini lakho lithengisa iikawusi ezizintsha nezisebenzayo kwezemidlalo. Ungafuna ukuseta amagama angundoqo omdlalo angalunganga kwiikawusi zoxinzelelo, umzekelo. Ungaphinda usete amagama angundoqo omataniso angalunganga ukuthintela iintengiso ekuboniseni amagama athile ophendlo.

Ukuba umtsha kwi-Pay-per-click intengiso, unokuzibuza indlela yokwenza uninzi lwe-Adwords. Eli nqaku liza kukwazisa kwiziseko ze-Pay-per-click advertising, kuquka uphando lwegama elingundoqo, ibhidi, kunye nomgangatho wamanqaku. Iya kubonelela ngezicwangciso zokwenza uninzi lwesi sixhobo sokuthengisa sinamandla. Uya kufunda indlela yokunyusa i-ROI yakho kunye nokuphucula umgca wakho ophantsi ngokusebenzisa i-AdWords ngempumelelo.

Intengiso ye-Pay-per-click

Intengiso ye-Pay-per-click sisicwangciso sokuthengisa kwi-intanethi esibandakanya ukuhlawula inkampani kuphela xa umntu ecofa intengiso yayo.. Esi sicwangciso sinxulumene kakhulu neenjini zokukhangela ezifana neGoogle kunye neBing, kwaye ikwasetyenziswa ngamaziko eendaba zoluntu. Kubandakanya ukuhlawula inkampani isixa esimiselweyo ukuba intengiso yayo ivele phantsi kwebinzana elithile lokukhangela. Nangona kunjalo, kuba abathengisi bahlawula kuphela xa umntu ecofa intengiso yakhe, kufuneka babe nakho ukunikela ngexabiso elifanelekileyo ngemali yabo.

Kukho iindidi ezimbini ezisisiseko zokuhlawula-ngokuchofoza intengiso: inqanaba elicaba kunye ne-bid-based. Zombini ezi ndlela zinokuba luncedo kumashishini. Ukuze ukhethe imodeli echanekileyo yokuhlawula-ngokuchofoza, umthengisi kufuneka aqale agqibe ukuba zeziphi iinjongo zakhe. Ngelixa ukuthengisa kwiinjini zokukhangela kuyindlela entle yokufumana itrafikhi kwiwebhusayithi yabo, inokubabhida abaqalayo. Ngezantsi kukho iingcebiso eziya kukunceda uqalise ngesi sicwangciso sokuthengisa sedijithali.

Ukubhida kwi-injini yokukhangela kaGoogle yinxalenye ephambili yokufumana itrafikhi kwiwebhusayithi yakho. Iibhidi zibalwa nguGoogle ngokusekelwe kumagama angundoqo. Xa umntu efuna igama elithile elingundoqo okanye ibinzana, baya kunikezelwa ngeentengiso zegridi yemveliso ngokusekelwe kwinjongo yabo yokuthenga. Okukhona ucofa phezulu, ixabiso lisezantsi, kwaye okukhona undwendwe lunokucofa kwintengiso yakho.

Enye yezona zinto zibalulekileyo kwi-Adwords’ I-CTR yikopi yentengiso. Ikopi yentengiso ekhangayo iya kukunceda ukuba ugqame phakathi kokhuphiswano. Intengiso ekumgangatho ophantsi, kwelinye icala, kuya kukubiza imali eninzi kwaye kubangele iRenki yeNtengiso ephantsi. Kodwa, ngendlela eyiyo, ungayandisa iCTR yakho. Lo ngumba obalulekileyo wentengiso yokuhlawula-ngokuchofoza kwi-Adwords.

Uphando lwamagama angundoqo

Ukusebenzisa umthengi personas kunye nokuphanda iimfuno zabo kuya kukunceda ujolise amagama afanelekileyo kwishishini lakho. Ukudala i-persona ichaza into efunwa ngumthengi oqhelekileyo, imingeni abajongene nayo, kunye nezinto eziphembelela izigqibo zabo zokuthenga. Olu lwazi luya kukhokela uphando lwakho lwegama elingundoqo. Nje ukuba ubhale umntu wakho, sebenzisa izixhobo zokukhetha amagama angundoqo njenge-Google Keyword Tool ukuphanda amagama angundoqo ahlobene. Ezi zixhobo ziya kukunceda unciphise uluhlu olude lwamagama angundoqo anethuba eliphezulu lokubeka.

Enye yezona ndawo zibalulekileyo zophando lwegama elingundoqo kwi-AdWords kukuqonda abaphulaphuli bakho. Khumbula ukuba inkqubo yokuthenga yabathengi iya kwahluka ngokuxhomekeke kuhlobo lweshishini kunye nento abafuna ukuyithenga. Umzekelo, inkampani yokubeka uphawu eLondon isenokungakhangeli inkampani yophawu eNew York okanye eLos Angeles. Uhambo lomthengi luya kwahluka ngokuxhomekeke kuhlobo lweshishini, ke uphando lwamagama angundoqo lubalulekile.

Ukongeza ekusebenziseni i-Google Keyword Planner, ungasebenzisa nezinye izixhobo zophando zegama elingundoqo. Isixhobo sikaGoogle sokuCwangcisa igama elingundoqo siluncedo kakhulu kule nto. Ibonisa ukuba bangaphi abantu abakhangela igama elingundoqo, yimalini abazimisele ukuyihlawula, kwaye bangaphi abantu abakhangela elo binzana lithile. Ikwacebisa amagama angundoqo ongezelelweyo ukuba uphande. Ikunceda ukuba wakhe imikhankaso ekujoliswe kuyo. Nje ukuba uchonge amagama abalulekileyo ambalwa, ungazisebenzisa kwiphulo lakho.

Ukusebenzisa izixhobo ezifana ne-Alexa ye-Keyword Difficulty Tool iya kukuvumela ukuba ulinganise ukhuphiswano kunye negunya lophawu lwakho.. Esi sixhobo sinikezela iwebhusayithi nganye inqaku laMandla oKhuphiswano elibonisa indlela enegunya ngayo indawo kuluhlu lweziphumo zegama elingundoqo.. Isabelo seLizwi sesinye isixhobo esikhulu sokulinganisa igunya. Okona kuphezulu isabelo sophawu lwelizwi, kokukhona iya kuthathwa njengenegunya. Oku kunokukunceda uphucule umgangatho wakho ngokuphucula ukubonakala kunye negunya.

Ukubhida

Kukho iindlela ezininzi zokubhida kwitrafikhi ngenkqubo yeAdwords kaGoogle. Eyona ndlela iqhelekileyo yindleko-ngokuchofoza, elixabisa abathengisi kuphela ngokucofa kwiintengiso zabo. I-CPC yeyona ndlela ibiza kakhulu, kodwa yeyona nto ineendleko eziphezulu ukuba uzama ukujolisa kubaphulaphuli abathile. Ukuba uzama ukwandisa ukugcwala kwewebhusayithi yakho, nangona kunjalo, kufuneka uthathele ingqalelo ibhidi yeCPM. Le ndlela iya kubiza ngaphantsi, kodwa iya kubonisa kuphela intengiso yakho kumakhulu amawaka abantu.

Unokwandisa ibhidi yakho ngegama elithile elingundoqo okanye ibinzana ukuze ukwandise ithuba lakho lokutsala iindwendwe ezintsha. Kuya kufuneka kwakhona ucinge ngenqaku lakho lomgangatho lilonke ukumisela eyona bhidi isebenzayo. Oku kusekelwe kwizinto ezintathu: umxholo wewebhusayithi yakho, ikopi yentengiso, kunye noyilo lwephepha lokufika. Okukhona aphezulu amanqaku asemgangathweni, ixabiso eliphantsi ngonqakrazo ngalunye liya kuba lelakho. Nangona kunjalo, olu khetho ayilomntu wonke. Kucetyiswa kakhulu ukuba ulandele izikhokelo zikaGoogle kwaye uchithe ixesha ulungiselela iphulo lakho.

Kuya kufuneka uzame ukuseta ibhidi yokuqala ebambekayo. Oku kuya kukunika indawo yokulungelelanisa ibhidi ukuba ubona ipateni kwidatha yakho. Kufuneka kwakhona ujolise ekuhlangabezaneni nolindelo lomthengisi malunga namazinga okuzibandakanya kunye nomgangatho wezithuthi. Ngokusebenzisa le ndlela, uya kuthintela ukuchitha indawo yentengiso kwaye uphephe isohlwayo esivela kuGoogle. Xa kufikwa kumacebo okubhida, kungcono ukunamathela kwinto oyaziyo, kwaye ulandele indlela eqinisekisiweyo yokwandisa ibhajethi yakho.

Ekugqibeleni, kufuneka unikele ingqalelo kwabo bakhuphisana nabo’ iibhidi. Gcina iliso ukuba ngawaphi amagama angundoqo abenzela ngcono kwaye banikezela ngantoni. Ukusebenzisa idatha esuka kumaphulo e-AdWords adlulileyo kuya kukunceda udibanise eyona bhidi isebenzayo. Kwaye, uya kuba nombono ongcono woluphi uhlobo lomsebenzi obandakanyekayo. Ukuze uphumelele kwiintengiso ezihlawulelwayo, kubalulekile ukujonga iintengiso zakho kunye neebhidi. Ukuba ufuna umkhankaso wakho wokuvelisa i-ROI ephezulu, Kuya kufuneka unikele ingqalelo kwinto oyenzayo okhuphisana nabo.

Inqaku lomgangatho

Ngaphandle kwereyithi yokucofa, inqaku lomgangatho likwamiselwa ngokubaluleka kwe-ad kunye namava ephepha lokufika. Iintengiso ezinamagama angundoqo afanayo kunye namaqela eentengiso ziya kuba namanqaku oMgangatho ahlukeneyo, isekelwe kwi-ad creative, iphepha lokuma kunye nokujoliswa kwabantu. Iintengiso ziya kulungelelanisa iNqaku loMgangatho wazo xa ziqala ukudlala, kwaye uGoogle uqwalasela isibini kwisithathu semiba xa ubala amanqaku. Ukuba usebenzisa ubume beakhawunti elungileyo kwaye wenze uvavanyo oluninzi, ungafikelela ngokulula amanqaku asemgangathweni ezintandathu okanye ezisixhenxe.

Nangona isenokuvakala ilula, Inqaku loMgangatho ophantsi lingakubiza kakhulu ngaphezu kweNqaku loMgangatho ophezulu. Ngenxa yokuba isekelwe kwidatha yembali, intengiso yakho inokufikelela kuMgangatho oPhezulu oPhezulu nokuba ayikhuphisani kakhulu. Ngethamsanqa, UGoogle unikezela ngedatha malunga nokuba ulindele ntoni, ukuze ukwazi ukwandisa intengiso yakho ukuze ufumane awona manqaku aphezulu e-QA. Ngokuqonda ukuba zeziphi izinto ezichaphazela iNqaku loMgangatho wentengiso yakho, ungaphucula iintengiso zakho kwaye ufumane okuninzi kwibhajethi yakho yentengiso.

Ukufaneleka kwegama elingundoqo yinto ebaluleke kakhulu ekubaleni iNqaku loMgangatho, kwaye zininzi izinto onokuzenza ukuphucula eyakho. Ukufaneleka ngumba omkhulu, ke zama ukusebenzisa amagama angundoqo afanelekileyo kwi-niche yewebhusayithi yakho. Iphezulu into ehambelanayo, kokukhona iNqaku lakho loMgangatho liya kuba liphezulu. Umzekelo, ukuba uthengisa indawo ye-e-commerce, zama ukugxila kumagama angundoqo afanelekileyo anxulumene ne-niche yakho.

Umbala weqhosha kunye namagama kwisihloko sephepha nazo zibalulekile. Utshintsho kwezi zinto lunokunyusa izinga lokuguqulwa. Iinkonzo zoMbango ezisemthethweni, njengokuba, inyuse izinga loguqulo ngo 111.6% emva kokutshintsha isihloko kwiwebhusayithi yabo. Zininzi iindlela zokuphucula umgangatho wakho we-Adwords amanqaku, kodwa okona kubalulekileyo, kufuneka wazi izinto eziphambili eziyimiselayo. Ezi zinto zintathu zilandelayo kufuneka ziqwalaselwe ukuba uzimisele ngokwandisa amanqaku akho omgangatho.

Ukujolisa kwakhona

Enye yeendlela ezisebenzayo zokwandisa ukusebenza kakuhle kwamaphulo akho entengiso kukuphinda uthage.. Ngokujoliswa kwakhona, ungabonisa iintengiso kwiindwendwe ezithile eziye zandwendwela indawo yakho. Iintengiso zakho ziyakuboniswa ngapha kweNethiwekhi yokuBonisa kaGoogle kwezi ndwendwe. Nangona kunjalo, ukufumana inzuzo enkulu ekujoliseni kwakhona, kuya kufuneka uhlukanise iindwendwe zakho zewebhusayithi. Ukwenza oku, unokuthelekisa idemographics kwaye usebenzise isixhobo sokwahlulahlula.

Ukusebenzisa i-retargeting ngokusebenzisa i-Adwords yindlela efanelekileyo kakhulu yokugcina unxibelelwano nabathengi abakhoyo, kwaye ufikelele ezintsha. Iintengiso ezibekwe kwiwebhusayithi yakho ngeGoogle Adwords zibeka iithegi zeSikripthi kumaphepha ewebhusayithi yakho, ukuze abantu abandwendwele indawo yakho baphinde bababone. Le ndlela inokusetyenziswa kuyo yonke imidiya yoluntu, kuquka uFacebook noTwitter. Ngeziphumo eziphezulu, ukujolisa kwakhona kufuneka kube yinxalenye yesicwangciso seshishini lakho.

Unokwenza uluhlu lwabaphulaphuli ngokusekelwe kwizenzo ezithile kunye nezinto ezinomdla kwiindwendwe zewebhusayithi. Umzekelo, ukuba iwebhusayithi yakho ilungiselelwe abantu abasebenzisa iGmail, ungajolisa kubo ngeentengiso ezihambelana neeakhawunti zabo zikaGoogle. Unokusebenzisa abaphulaphuli abaqhelekileyo abafana needilesi ze-imeyile zabatyeleli bewebhusayithi. Ungasebenzisa kwakhona uguqulo lokulandelela ukujolisa kumaphepha athile ewebhu, njengamaphepha emveliso, ukwandisa imbuyekezo yakho kutyalo-mali. Ngokudibanisa ezi ndlela zimbini, unokwandisa ukusebenza kwakho ngokujolisa kwakhona nge-Adwords.

Nje ukuba abaphulaphuli bakho bahlulwe, unokuseta iphulo lokujolisa kwakhona usebenzisa inethiwekhi yentengiso kaGoogle. Eyona ndlela ilungileyo yokujolisa kwakhona nge-Adwords yenye esebenzayo kuzo zombini iwebhusayithi yakho kunye neshishini lakho. Unokujolisa abaphulaphuli bakho ngokusebenzisa imidiya eyahlukeneyo, kuquka iNethiwekhi yokuBonisa kaGoogle, YouTube, Usetyenziso lwe-Android, kunye nokuninzi. Ukusebenzisa imodeli yokujolisa kwakhona kukunceda ulinganise ukuba intengiso nganye ixabisa malini kwaye zeziphi na iindlela ezisebenza kakhulu kwishishini lakho..