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Ukuba umtsha kwi-Pay-per-click intengiso, unokuzibuza indlela yokwenza uninzi lwe-Adwords. Eli nqaku liza kukwazisa kwiziseko ze-Pay-per-click advertising, kuquka uphando lwegama elingundoqo, ibhidi, kunye nomgangatho wamanqaku. Iya kubonelela ngezicwangciso zokwenza uninzi lwesi sixhobo sokuthengisa sinamandla. Uya kufunda indlela yokunyusa i-ROI yakho kunye nokuphucula umgca wakho ophantsi ngokusebenzisa i-AdWords ngempumelelo.
Intengiso ye-Pay-per-click sisicwangciso sokuthengisa kwi-intanethi esibandakanya ukuhlawula inkampani kuphela xa umntu ecofa intengiso yayo.. Esi sicwangciso sinxulumene kakhulu neenjini zokukhangela ezifana neGoogle kunye neBing, kwaye ikwasetyenziswa ngamaziko eendaba zoluntu. Kubandakanya ukuhlawula inkampani isixa esimiselweyo ukuba intengiso yayo ivele phantsi kwebinzana elithile lokukhangela. Nangona kunjalo, kuba abathengisi bahlawula kuphela xa umntu ecofa intengiso yakhe, kufuneka babe nakho ukunikela ngexabiso elifanelekileyo ngemali yabo.
Kukho iindidi ezimbini ezisisiseko zokuhlawula-ngokuchofoza intengiso: inqanaba elicaba kunye ne-bid-based. Zombini ezi ndlela zinokuba luncedo kumashishini. Ukuze ukhethe imodeli echanekileyo yokuhlawula-ngokuchofoza, umthengisi kufuneka aqale agqibe ukuba zeziphi iinjongo zakhe. Ngelixa ukuthengisa kwiinjini zokukhangela kuyindlela entle yokufumana itrafikhi kwiwebhusayithi yabo, inokubabhida abaqalayo. Ngezantsi kukho iingcebiso eziya kukunceda uqalise ngesi sicwangciso sokuthengisa sedijithali.
Ukubhida kwi-injini yokukhangela kaGoogle yinxalenye ephambili yokufumana itrafikhi kwiwebhusayithi yakho. Iibhidi zibalwa nguGoogle ngokusekelwe kumagama angundoqo. Xa umntu efuna igama elithile elingundoqo okanye ibinzana, baya kunikezelwa ngeentengiso zegridi yemveliso ngokusekelwe kwinjongo yabo yokuthenga. Okukhona ucofa phezulu, ixabiso lisezantsi, kwaye okukhona undwendwe lunokucofa kwintengiso yakho.
Enye yezona zinto zibalulekileyo kwi-Adwords’ I-CTR yikopi yentengiso. Ikopi yentengiso ekhangayo iya kukunceda ukuba ugqame phakathi kokhuphiswano. Intengiso ekumgangatho ophantsi, kwelinye icala, kuya kukubiza imali eninzi kwaye kubangele iRenki yeNtengiso ephantsi. Kodwa, ngendlela eyiyo, ungayandisa iCTR yakho. Lo ngumba obalulekileyo wentengiso yokuhlawula-ngokuchofoza kwi-Adwords.
Ukusebenzisa umthengi personas kunye nokuphanda iimfuno zabo kuya kukunceda ujolise amagama afanelekileyo kwishishini lakho. Ukudala i-persona ichaza into efunwa ngumthengi oqhelekileyo, imingeni abajongene nayo, kunye nezinto eziphembelela izigqibo zabo zokuthenga. Olu lwazi luya kukhokela uphando lwakho lwegama elingundoqo. Nje ukuba ubhale umntu wakho, sebenzisa izixhobo zokukhetha amagama angundoqo njenge-Google Keyword Tool ukuphanda amagama angundoqo ahlobene. Ezi zixhobo ziya kukunceda unciphise uluhlu olude lwamagama angundoqo anethuba eliphezulu lokubeka.
Enye yezona ndawo zibalulekileyo zophando lwegama elingundoqo kwi-AdWords kukuqonda abaphulaphuli bakho. Khumbula ukuba inkqubo yokuthenga yabathengi iya kwahluka ngokuxhomekeke kuhlobo lweshishini kunye nento abafuna ukuyithenga. Umzekelo, inkampani yokubeka uphawu eLondon isenokungakhangeli inkampani yophawu eNew York okanye eLos Angeles. Uhambo lomthengi luya kwahluka ngokuxhomekeke kuhlobo lweshishini, ke uphando lwamagama angundoqo lubalulekile.
Ukongeza ekusebenziseni i-Google Keyword Planner, ungasebenzisa nezinye izixhobo zophando zegama elingundoqo. Isixhobo sikaGoogle sokuCwangcisa igama elingundoqo siluncedo kakhulu kule nto. Ibonisa ukuba bangaphi abantu abakhangela igama elingundoqo, yimalini abazimisele ukuyihlawula, kwaye bangaphi abantu abakhangela elo binzana lithile. Ikwacebisa amagama angundoqo ongezelelweyo ukuba uphande. Ikunceda ukuba wakhe imikhankaso ekujoliswe kuyo. Nje ukuba uchonge amagama abalulekileyo ambalwa, ungazisebenzisa kwiphulo lakho.
Ukusebenzisa izixhobo ezifana ne-Alexa ye-Keyword Difficulty Tool iya kukuvumela ukuba ulinganise ukhuphiswano kunye negunya lophawu lwakho.. Esi sixhobo sinikezela iwebhusayithi nganye inqaku laMandla oKhuphiswano elibonisa indlela enegunya ngayo indawo kuluhlu lweziphumo zegama elingundoqo.. Isabelo seLizwi sesinye isixhobo esikhulu sokulinganisa igunya. Okona kuphezulu isabelo sophawu lwelizwi, kokukhona iya kuthathwa njengenegunya. Oku kunokukunceda uphucule umgangatho wakho ngokuphucula ukubonakala kunye negunya.
Kukho iindlela ezininzi zokubhida kwitrafikhi ngenkqubo yeAdwords kaGoogle. Eyona ndlela iqhelekileyo yindleko-ngokuchofoza, elixabisa abathengisi kuphela ngokucofa kwiintengiso zabo. I-CPC yeyona ndlela ibiza kakhulu, kodwa yeyona nto ineendleko eziphezulu ukuba uzama ukujolisa kubaphulaphuli abathile. Ukuba uzama ukwandisa ukugcwala kwewebhusayithi yakho, nangona kunjalo, kufuneka uthathele ingqalelo ibhidi yeCPM. Le ndlela iya kubiza ngaphantsi, kodwa iya kubonisa kuphela intengiso yakho kumakhulu amawaka abantu.
Unokwandisa ibhidi yakho ngegama elithile elingundoqo okanye ibinzana ukuze ukwandise ithuba lakho lokutsala iindwendwe ezintsha. Kuya kufuneka kwakhona ucinge ngenqaku lakho lomgangatho lilonke ukumisela eyona bhidi isebenzayo. Oku kusekelwe kwizinto ezintathu: umxholo wewebhusayithi yakho, ikopi yentengiso, kunye noyilo lwephepha lokufika. Okukhona aphezulu amanqaku asemgangathweni, ixabiso eliphantsi ngonqakrazo ngalunye liya kuba lelakho. Nangona kunjalo, olu khetho ayilomntu wonke. Kucetyiswa kakhulu ukuba ulandele izikhokelo zikaGoogle kwaye uchithe ixesha ulungiselela iphulo lakho.
Kuya kufuneka uzame ukuseta ibhidi yokuqala ebambekayo. Oku kuya kukunika indawo yokulungelelanisa ibhidi ukuba ubona ipateni kwidatha yakho. Kufuneka kwakhona ujolise ekuhlangabezaneni nolindelo lomthengisi malunga namazinga okuzibandakanya kunye nomgangatho wezithuthi. Ngokusebenzisa le ndlela, uya kuthintela ukuchitha indawo yentengiso kwaye uphephe isohlwayo esivela kuGoogle. Xa kufikwa kumacebo okubhida, kungcono ukunamathela kwinto oyaziyo, kwaye ulandele indlela eqinisekisiweyo yokwandisa ibhajethi yakho.
Ekugqibeleni, kufuneka unikele ingqalelo kwabo bakhuphisana nabo’ iibhidi. Gcina iliso ukuba ngawaphi amagama angundoqo abenzela ngcono kwaye banikezela ngantoni. Ukusebenzisa idatha esuka kumaphulo e-AdWords adlulileyo kuya kukunceda udibanise eyona bhidi isebenzayo. Kwaye, uya kuba nombono ongcono woluphi uhlobo lomsebenzi obandakanyekayo. Ukuze uphumelele kwiintengiso ezihlawulelwayo, kubalulekile ukujonga iintengiso zakho kunye neebhidi. Ukuba ufuna umkhankaso wakho wokuvelisa i-ROI ephezulu, Kuya kufuneka unikele ingqalelo kwinto oyenzayo okhuphisana nabo.
Ngaphandle kwereyithi yokucofa, inqaku lomgangatho likwamiselwa ngokubaluleka kwe-ad kunye namava ephepha lokufika. Iintengiso ezinamagama angundoqo afanayo kunye namaqela eentengiso ziya kuba namanqaku oMgangatho ahlukeneyo, isekelwe kwi-ad creative, iphepha lokuma kunye nokujoliswa kwabantu. Iintengiso ziya kulungelelanisa iNqaku loMgangatho wazo xa ziqala ukudlala, kwaye uGoogle uqwalasela isibini kwisithathu semiba xa ubala amanqaku. Ukuba usebenzisa ubume beakhawunti elungileyo kwaye wenze uvavanyo oluninzi, ungafikelela ngokulula amanqaku asemgangathweni ezintandathu okanye ezisixhenxe.
Nangona isenokuvakala ilula, Inqaku loMgangatho ophantsi lingakubiza kakhulu ngaphezu kweNqaku loMgangatho ophezulu. Ngenxa yokuba isekelwe kwidatha yembali, intengiso yakho inokufikelela kuMgangatho oPhezulu oPhezulu nokuba ayikhuphisani kakhulu. Ngethamsanqa, UGoogle unikezela ngedatha malunga nokuba ulindele ntoni, ukuze ukwazi ukwandisa intengiso yakho ukuze ufumane awona manqaku aphezulu e-QA. Ngokuqonda ukuba zeziphi izinto ezichaphazela iNqaku loMgangatho wentengiso yakho, ungaphucula iintengiso zakho kwaye ufumane okuninzi kwibhajethi yakho yentengiso.
Ukufaneleka kwegama elingundoqo yinto ebaluleke kakhulu ekubaleni iNqaku loMgangatho, kwaye zininzi izinto onokuzenza ukuphucula eyakho. Ukufaneleka ngumba omkhulu, ke zama ukusebenzisa amagama angundoqo afanelekileyo kwi-niche yewebhusayithi yakho. Iphezulu into ehambelanayo, kokukhona iNqaku lakho loMgangatho liya kuba liphezulu. Umzekelo, ukuba uthengisa indawo ye-e-commerce, zama ukugxila kumagama angundoqo afanelekileyo anxulumene ne-niche yakho.
Umbala weqhosha kunye namagama kwisihloko sephepha nazo zibalulekile. Utshintsho kwezi zinto lunokunyusa izinga lokuguqulwa. Iinkonzo zoMbango ezisemthethweni, njengokuba, inyuse izinga loguqulo ngo 111.6% emva kokutshintsha isihloko kwiwebhusayithi yabo. Zininzi iindlela zokuphucula umgangatho wakho we-Adwords amanqaku, kodwa okona kubalulekileyo, kufuneka wazi izinto eziphambili eziyimiselayo. Ezi zinto zintathu zilandelayo kufuneka ziqwalaselwe ukuba uzimisele ngokwandisa amanqaku akho omgangatho.
Enye yeendlela ezisebenzayo zokwandisa ukusebenza kakuhle kwamaphulo akho entengiso kukuphinda uthage.. Ngokujoliswa kwakhona, ungabonisa iintengiso kwiindwendwe ezithile eziye zandwendwela indawo yakho. Iintengiso zakho ziyakuboniswa ngapha kweNethiwekhi yokuBonisa kaGoogle kwezi ndwendwe. Nangona kunjalo, ukufumana inzuzo enkulu ekujoliseni kwakhona, kuya kufuneka uhlukanise iindwendwe zakho zewebhusayithi. Ukwenza oku, unokuthelekisa idemographics kwaye usebenzise isixhobo sokwahlulahlula.
Ukusebenzisa i-retargeting ngokusebenzisa i-Adwords yindlela efanelekileyo kakhulu yokugcina unxibelelwano nabathengi abakhoyo, kwaye ufikelele ezintsha. Iintengiso ezibekwe kwiwebhusayithi yakho ngeGoogle Adwords zibeka iithegi zeSikripthi kumaphepha ewebhusayithi yakho, ukuze abantu abandwendwele indawo yakho baphinde bababone. Le ndlela inokusetyenziswa kuyo yonke imidiya yoluntu, kuquka uFacebook noTwitter. Ngeziphumo eziphezulu, ukujolisa kwakhona kufuneka kube yinxalenye yesicwangciso seshishini lakho.
Unokwenza uluhlu lwabaphulaphuli ngokusekelwe kwizenzo ezithile kunye nezinto ezinomdla kwiindwendwe zewebhusayithi. Umzekelo, ukuba iwebhusayithi yakho ilungiselelwe abantu abasebenzisa iGmail, ungajolisa kubo ngeentengiso ezihambelana neeakhawunti zabo zikaGoogle. Unokusebenzisa abaphulaphuli abaqhelekileyo abafana needilesi ze-imeyile zabatyeleli bewebhusayithi. Ungasebenzisa kwakhona uguqulo lokulandelela ukujolisa kumaphepha athile ewebhu, njengamaphepha emveliso, ukwandisa imbuyekezo yakho kutyalo-mali. Ngokudibanisa ezi ndlela zimbini, unokwandisa ukusebenza kwakho ngokujolisa kwakhona nge-Adwords.
Nje ukuba abaphulaphuli bakho bahlulwe, unokuseta iphulo lokujolisa kwakhona usebenzisa inethiwekhi yentengiso kaGoogle. Eyona ndlela ilungileyo yokujolisa kwakhona nge-Adwords yenye esebenzayo kuzo zombini iwebhusayithi yakho kunye neshishini lakho. Unokujolisa abaphulaphuli bakho ngokusebenzisa imidiya eyahlukeneyo, kuquka iNethiwekhi yokuBonisa kaGoogle, YouTube, Usetyenziso lwe-Android, kunye nokuninzi. Ukusebenzisa imodeli yokujolisa kwakhona kukunceda ulinganise ukuba intengiso nganye ixabisa malini kwaye zeziphi na iindlela ezisebenza kakhulu kwishishini lakho..
