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Usenokuba uvile ngeGoogle Adwords, iqonga lentengiso likaGoogle. Kodwa, Ngaba uyayazi indlela yokuyisebenzisa ukwandisa inzuzo yakho? Ngaba kufanelekile ukuqalisa? Nanga amanye amacebiso. Esi sisixhobo esihle kubathengisi bedijithali, ngakumbi iziqalo. Kodwa inokubiza. Funda ngakumbi malunga nesi sixhobo sinamandla. Apha ngezantsi kudweliswe ezinye zezinto eziluncedo nezingeloncedo. Nokuba yeyokuqala kwakho okanye ishishini elimiselweyo, I-Adwords ineenzuzo kunye nokungona kwayo.
Nangona kungenamfihlo ukuba uGoogle ungumdlali omkhulu kwindawo yentengiso, ayinguye wonke umntu owaziyo ukusebenzisa izixhobo zenkampani ngokufanelekileyo. Eli nqaku lijonga iindlela ezahlukeneyo onokuthi wenze ngazo uninzi lwezixhobo zentengiso zikaGoogle. Ukuba umtsha kwiGoogle AdWords, nantsi uphononongo olukhawulezayo lwento ebandakanyiweyo. Nje ukuba ufunde malunga nezixhobo, uya kuba nombono ongcono wendlela yokwandisa impumelelo yeshishini lakho.
Ii-AdWords zikaGoogle zisebenza njengefandesi apho amashishini abiza ukubekwa kwiziphumo zenjini yokukhangela. Le nkqubo inceda iinkampani ukuba zifumane umgangatho ophezulu, traffic efanelekileyo. Abakhangisi bakhetha uhlahlo lwabiwo-mali kunye neenkcukacha ekujoliswe kuzo, kwaye unokongeza inombolo yefowuni okanye ikhonkco kwiphepha eliphambili lewebhusayithi. Umzekelo, masicinge ukuba umsebenzisi ukhangela “izihlangu ezibomvu.” Babona iintengiso ezininzi ezivela kwiinkampani ezahlukeneyo. Umthengisi ngamnye uhlawula ixabiso elithile ngokubekwa kwentengiso.
Xa ukhetha uhlobo lwephulo olufanelekileyo, kubalulekile ukuqwalasela iindleko ngokucofa. Le yimali oyihlawula ngayo yonke iwaka leentengiso. Ungasebenzisa kwakhona iindleko ngothethathethwano ngalunye, okuthetha ukuba uhlawula ngexesha ngalinye umntu ecofa intengiso yakho kwaye agqibezele isenzo esithile. Kukho iintlobo ezintathu zephulo ngeentengiso zikaGoogle: khangela iintengiso, bonisa iintengiso, kunye neentengiso zevidiyo. Iintengiso zophendlo zibandakanya umbhalo, umfanekiso, kunye nomxholo wevidiyo. Zivela kumaphepha ewebhu ngaphakathi kwenethiwekhi yokubonisa kaGoogle. Iividiyo ziintengiso ezimfutshane, ngokuqhelekileyo ezintandathu ukuya 15 imizuzwana, kwaye uvele kuYouTube.
Indlela ezisebenza ngayo iintengiso zikaGoogle zisekwe kwintlawulo-ngonqakrazo (PPC) imodeli. Abathengisi bajolise kumagama angundoqo athile kuGoogle kwaye benze iibhidi kula magama angundoqo. Bakhuphisana ngala magama angundoqo kunye nabanye abathengisi. Imiyinge yebhidi idla ngokusekwe kumaxabiso aphezulu. Okukhona ibhidi ephezulu, ngcono ukubekwa. Okukhona ukubekwa kweentengiso kuninzi kufunyanwa lishishini, ixabiso elisezantsi ngonqakrazo ngalunye.
Ukuze ukwandise ukusebenza kakuhle kweentengiso zikaGoogle, Kubalulekile ukuqonda ukuba uzenza njani iintengiso. Iintengiso zinokuvela kumaphepha eziphumo zophendlo, kumaphepha ewebhu kwiNethiwekhi yokuBonisa kaGoogle, nakwezinye iiwebhusayithi kunye neeapps. Iintengiso zinokuba ngumfanekiso okanye zisekelwe kwisicatshulwa, kwaye ziya kuboniswa ecaleni komxholo ofanelekileyo. Ngaphezu koko, unokwenza ngokwezifiso iintengiso ngokujolisa kwizigaba ezahlukeneyo zefenitshala yokuthengisa.
Ngexesha le-intanethi, amashishini akhangela iindlela ezintsha zokufikelela kubathengi abatsha. Ukunyuka kweenkqubo ze-accelerator ngumzekelo omhle woku. Abaqalisi bahlala benyanzeliswa ukuba basebenze kwindawo ekwabelwana ngayo kwiiofisi. Utshintshiselwano ngezabelo zobunini obulinganayo kwinkampani, aba batyali-mali bazimisele ukubeka umngcipheko ophezulu. Ngaphandle koko, i-accelerators inceda abaqalisi baphephe iindleko eziphezulu eziya kufunyanwa lishishini lemveli. Nazi ezinye zeenzuzo zokusebenzisa inkqubo ye-accelerator.
Yintoni eyenza inkampani ihlaziywe? Impendulo ziziseko ezingundoqo ezinokuhla, njengoko isikali senkonzo sisanda. kunye ne-IaaS, uhlawulela umthamo ongaphezulu ngaphandle kokufaka iindleko ezongezelelweyo ze-hardware, uhlaziyo lwesoftware, okanye ukwanda kokusetyenziswa kwamandla. Kwaye nge cloud computing, unokufikelela kwidatha yakho naphi na. Iingenelo zicacile. Funda ukuze ufunde ukuba olu hlobo lweziseko ezingundoqo lunokuba nexabiso njani kwishishini lakho. Apha ngezantsi kudweliswe iindlela ezintlanu ishishini lakho elinokuthatha ngalo ithuba leenkonzo ezifumaneka efini.
Isoftware njengenkonzo, okanye i-SaaS, yisoftware esekwe emafini ebanjwa kwi-intanethi ngumthengisi weqela lesithathu. Unokufikelela kwisoftware ngokusebenzisa isikhangeli sewebhu. Kuba ilawulwa kwindawo esembindini, Iinkonzo ze-SaaS ziphezulu kakhulu. Ngaphezu koko, Iimveliso ze-SaaS ziguquguquka kwaye zinyuka ngenxa yokuba azifuni ukufakwa kwizixhobo zomntu ngamnye. Oku kubenza baxabiseke ngakumbi kumaqela asasazwe ehlabathi. Kwaye ngenxa yokuba ayifuni i-bandwidth, abasebenzisi akufuneki bakhathazeke malunga nohlaziyo lwesoftware.
Ukuba unexhala lokuba kubiza kakhulu, AWUKHO wedwa. Abantu abaninzi banenkxalabo efanayo: “Kuyabiza ukuqhuba i-Adwords.” Ngelixa awudingi ukuchitha $10,000 inyanga ukubona iziphumo, kusenokubonakala kungumsebenzi owoyikisayo. Nangona kunjalo, kukho iindlela ezininzi zokunciphisa iindleko zakho ngokucofa ngaphandle kokuphula ibhanki. Ngokulandela imithetho embalwa elula, unokufumana ezona ziphumo zibalaseleyo ngohlahlo lwabiwo-mali oluphantsi.
Into yokuqala ekufuneka uyenzile kukufumana ukuba yimalini iAdWords zikaGoogle ziya kukubiza. Kwi 2005, umndilili weendleko ngonqakrazo ngalunye $0.38 iisenti. Ngu 2016, eli xabiso liye latsibela $2.14, kwaye akunakwenzeka ukuba yehle nangaliphi na ixesha kungekudala. Igqwetha, umzekelo, unokulindela ukuhlawula $20 ukuya $30 ngonqakrazo ngalunye. Kodwa ukuba awukwazi ukuhlawula imali eninzi, ungafuna ukukhangela ezinye iindlela.
