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Ukukhangela okuhlawulwayo yeyona ndlela ikhawulezayo yokuqhuba itrafikhi kwindawo yakho. I-SEO ithatha iinyanga ezimbalwa ukubonisa iziphumo, ngelixa uphendlo oluhlawulweyo lubonakala ngoko nangoko. Imikhankaso ye-Adwords inokunceda ukuphelisa isiqalo esicothayo se-SEO ngokunyusa ibhrendi yakho kunye nokuqhuba itrafikhi efanelekileyo kwindawo yakho.. Imikhankaso ye-Adwords inokuqinisekisa ukuba iwebhusayithi yakho ihlala ikhuphisana kwindawo ephezulu yephepha leziphumo zophando lweGoogle. NgokukaGoogle, kokukhona udlala iintengiso ezihlawulelwayo, kungenzeka ukuba ufumane unqakrazo lwendalo.
Ixabiso eliphakathi ngokuchofoza kwi-Adwords kuxhomekeke kwizinto ezininzi, kuquka uhlobo lweshishini lakho, ishishini, kunye nemveliso okanye inkonzo. Kukwaxhomekeke kwibhidi yakho kunye nenqaku lomgangatho wentengiso yakho. Ukuba ujolise kubaphulaphuli basekhaya, ungabeka uhlahlo lwabiwo-mali ngokukodwa kubasebenzisi beselula. Kwaye unokujolisa kwiintlobo ezithile zezixhobo eziphathwayo. Iinketho zokujolisa eziphucukileyo zinokunciphisa kakhulu inkcitho yakho yentengiso. Unokufumanisa ukuba zingakanani ixabiso leentengiso zakho ngokujonga ulwazi olunikezwe nguGoogle Analytics.
Iindleko ngokuchofoza kwi-Adwords ngokubanzi phakathi $1 kwaye $2 ngonqakrazo ngalunye, kodwa kwezinye iimarike ezikhuphisanayo, iindleko zinokunyuka. Qinisekisa ukuba ikopi yakho yentengiso ihambelana nokuguqulwa kwamaphepha aphuculweyo. Umzekelo, ukuba iphepha lakho lemveliso lelona phepha lakho lokufika liphambili kwiphulo lentengiso yeBlack Friday, kufuneka ubhale iintengiso ezisekelwe kulo mxholo. Emva koko, xa abathengi becofa kwezo ntengiso, ziya kubhekiswa kwelo phepha.
Inqaku lomgangatho libonisa ukufaneleka kwamagama akho angundoqo, isicatshulwa sentengiso, kunye nephepha lokufika. Ukuba ezi zinto zibalulekile kubaphulaphuli ekujoliswe kubo, iindleko zakho ngonqakrazo ngalunye ziya kuba ngaphantsi. Ukuba ufuna ukufumana izikhundla eziphezulu, kufuneka usete ixabiso eliphezulu, kodwa yigcine isezantsi ngokwaneleyo ukuze ukhuphisane nabanye abathengisi. Ukufumana uncedo olungakumbi, funda Gqiba, IsiKhokelo esiDigestible kwiBhajethi yeNtengiso zikaGoogle. Emva koko, unokumisela ibhajethi yakho kwaye ucwangcise ngokufanelekileyo.
Ukuba uzama ukumisela ukuba yimalini ukuguqula isivakashi sibe ngumthengi, kufuneka uqonde ukuba zisebenza njani iindleko ngokufunyanwayo kunye nendlela yokwenza okuninzi ngayo. Kwi-AdWords, ungasebenzisa umcwangcisi wegama elingundoqo ukuze uqikelele iindleko zokufumana. Faka ngokulula amagama angundoqo okanye uluhlu lwamagama angundoqo ukuze ubone uqikelelo lokuba kuya kukubiza malini ukuguqula umtyeleli ngamnye.. Emva koko, unganyusa ibhidi yakho ide ibetheke kwiCPA oyifunayo.
Iindleko zokuguqulwa ngalunye yindleko epheleleyo yokuvelisa i-traffic kwiphulo elithile elahlulwe ngenani lokuguqulwa. Umzekelo, ukuba uyachitha $100 kwiphulo lentengiso kwaye ufumana kuphela iinguqu ezintlanu, iCPC yakho iya kuba $20. Oku kuthetha ukuba uya kuhlawula $80 kwinguquko enye kumntu wonke 100 iimbono zentengiso yakho. Iindleko zokuguqulwa zihlukile kuneendleko ngokucofa, kuba ibeka umngcipheko omkhulu kwiqonga leentengiso.
Xa umisela iindleko zephulo lakho lentengiso, iindleko zokuguqulwa ngalunye luphawu olubalulekileyo loqoqosho kunye nokusebenza kwamaphulo akho entengiso. Ukusebenzisa ixabiso kwinguquko nganye njengophawu lwakho luya kukunceda ugxile kwisicwangciso sakho sentengiso. Kwakhona kukunika ingqiqo yokuphindaphinda kwezenzo zondwendwe. Emva koko, phinda-phinda umyinge wakho wangoku woguqulelo ngewaka. Uya kwazi ukuba ingaba iphulo lakho langoku livelisa isikhokelo esaneleyo kwisiqinisekiso sokunyusa ibhidi.
Kukho iintlobo ezimbini eziphambili zezicwangciso zebhidi ze-Adwords: ukubhida ngesandla kunye neNdleko Eyongeziweyo ngoNqakrazo ngalunye (ECPC). Ukubhida ngesandla kukuvumela ukuba usete ibhidi ephezulu yeCPC yegama ngalinye elingundoqo. Zombini ezi ndlela zikuvumela ukuba ulungelelanise kakuhle intengiso ekujoliswe kuyo kwaye ulawule ukuba ngawaphi amagama angundoqo onokuchitha imali eninzi kuwo. Ukubhida ngesandla kukuvumela ukuba ufumane ubuchule kunye ne-ROI yentengiso kunye neenjongo zeshishini.
Ngelixa iibhidi eziphezulu ziyimfuneko ukuze kuqinisekiswe ukuba sesichengeni esiphezulu, iibhidi eziphantsi zinokulimaza ishishini lakho. Ibhidi ephezulu yeefemu zomthetho ezinxulumene neengozi kunokwenzeka ukuba zivelise amashishini amaninzi kunexabiso eliphantsi leekawusi zeKrisimesi. Ngelixa zombini iindlela zisebenza kakuhle ekunyuseni ingeniso, azisoloko zivelisa iziphumo ezinqwenelekayo. Kubalulekile ukuqaphela ukuba ixabiso eliphezulu ngokucofa akunyanzelekanga ukuba liguqulele kwixabiso lokugqibela; kwezinye iimeko, abathengisi baya kuhlawula imali encinci ukuze babethe i-Ad Rank imida kwaye bakhuphe umntu okhuphisana naye ongaphantsi kwabo.
Ukubhida ngesandla kukuvumela ukuba usete uhlahlo lwabiwo-mali lwemihla ngemihla, chaza ixabiso eliphezulu, kwaye uzenzele inkqubo yokubhida. Ukubhida okuzenzekelayo kuvumela uGoogle ukuba amisele ngokuzenzekelayo elona xabiso liphezulu lephulo lakho ngokusekelwe kuhlahlo lwabiwo-mali lwakho. Unokukhetha ukungenisa iibhidi ngesandla okanye ushiye ibhidi kuGoogle. Ibhidi ngesandla ikunika ulawulo olupheleleyo kwiibhidi zakho kwaye ikuvumela ukuba ulandelele ukuba yimalini oyichithayo ngokucofa.
Uhlobo lomdlalo olungagqibekanga kwi-Adwords lumdlalo obanzi, ikuvumela ukuba ubonise iintengiso xa ukhangelo lwegama elingundoqo eliqulathe nawaphi na amagama okanye amabinzana kwibinzana lakho elingundoqo. Ngelixa olu hlobo lomdlalo lukuvumela ukuba ufikelele kubaphulaphuli abaninzi kunokwenzeka, inokukunceda ufumane amagama angundoqo amatsha. Nantsi inkcazo emfutshane yokuba kutheni kufuneka usebenzise umdlalo obanzi kwi-Adwords:
Isilungisi esibanzi somdlalo wongezwa kumagama akho angundoqo nge “+.” Ixelela uGoogle ukuba ukwahluka okusondeleyo kwegama eliphambili likhona ukubonisa intengiso yakho. Umzekelo, ukuba uzama ukuthengisa iinoveli zokuhamba, awuzukufuna ukusebenzisa isilungisi somdlalo obanzi kula magama angundoqo. Nangona kunjalo, ukuba ujolise kwiimveliso okanye iinkonzo ezithile, kuya kufuneka usebenzise umlinganiso ochanekileyo, eyenza intengiso yakho kuphela xa abantu befuna amagama ngqo.
Ngelixa umdlalo obanzi ungowona useto lwegama elingundoqo lokuthengisa kwakhona, ayisiyiyo eyona nto ilungileyo kuyo yonke inkampani. Ingakhokelela kunqakrazo olungabalulekanga kwaye inokutshabalalisa kakhulu iphulo lakho lentengiso. Ngaphezu koko, UGoogle kunye ne-Bing banokuba ndlongondlongo ekubekeni iintengiso. Njenge, uya kufuna ukuqiniseka ukuba iintengiso zakho ziboniswa kubasebenzisi abafanelekileyo. Ngokusebenzisa ukubekwa kwabaphulaphuli kwi-Adwords, unokulawula zombini umthamo kunye nomgangatho wabaphulaphuli bakho. Amagama angundoqo omdlalo obanzi angathintelwa kwiintlobo ezithile zabaphulaphuli, njengakwimarike okanye ukuphinda kuthengiswe abaphulaphuli.
Unokongeza i-Call extensions kumaphulo akho e-Adwords ukunyusa ukuguqulwa. Unokuzicwangcisa ukuba zivele kuphela xa ifowuni yakho ikhala okanye xa igama elingundoqo elithile likhangelwa. Nangona kunjalo, awungekhe wongeze uLwandiso lweFowuni ukuba amaphulo akho anqunyelwe kwiNethiwekhi yokuBonisa okanye iintengiso zoLuhlu lweMveliso. Apha ngezantsi kukho iingcebiso zokongeza iZandiso zeFowuni kwiikhankaso zakho zeAdwords. Unokuqalisa ngeAdwords namhlanje. Landela nje la manyathelo ukwandisa izinga lakho lokuguqulwa.
Umsebenzi wokwandisa umnxeba ngokongeza inombolo yefowuni yakho kwintengiso yakho. Iza kubonakala kwiziphumo zophando kunye namaqhosha eCTA, kunye nakwiilinki. Uphawu olongeziweyo longeza ukuzibandakanya kwabathengi. Engaphezulu kwe 70% yabaphandi beselula basebenzisa inqaku lokucofa-ukufowuna ukuqhagamshelana neshishini. Ukwengeza, 47% Abakhangeli beselula baya kundwendwela iibrendi ezininzi emva kokufowuna. Kungoko, Izandiso zefowuni yindlela ebalaseleyo yokubamba abathengi abanokubakho.
Xa usebenzisa izandiso zefowuni kunye ne-Adwords, ungazicwangcisa ukuba zivele kuphela ngeeyure ezithile. Unokwenza okanye ukhubaze ingxelo yolwandiso lomnxeba. Umzekelo, ukuba uyindawo yokutyela yepizza eChicago, Iintengiso zokwandisa umnxeba zinokuvela kubatyeleli abafuna i-pizza enzulu. Iindwendwe eziya eChicago zinokucofa iqhosha lokufowuna okanye ucofe kwiwebhusayithi. Xa ulwandiso lwefowuni luboniswa kwisixhobo esiphathwayo, iya kunika ukhetho kwinombolo yefowuni xa uphendlo luqhutywa. Ukongezwa okufanayo kuya kuvela kwiiPC kunye neetafile.
Umnini-shishini unokuxhamla kwizandiso zendawo ngokujolisa kubathengi kwindawo yabo. Ngokongeza ulwazi lwendawo kwiintengiso zabo, ishishini linokunyusa ukuhamba-ngena, intengiso kwi-intanethi kunye ne-intanethi, kwaye ifikelele ngcono kubaphulaphuli ekujoliswe kuyo. Ukwengeza, ngaphaya 20 ipesenti yophendlo lwemveliso okanye iinkonzo zasekuhlaleni, ngokophando lukaGoogle. Kwaye ukongezwa kwezandiso zendawo kwiphulo lokukhangela kubonakaliswe ukunyusa i-CTR kangangoko 10%.
Ukusebenzisa izandiso zendawo, qala ungqamanise iakhawunti yeeNdawo zakho ngeAdWords. Emveni kwalonto, hlaziya isikrini sakho seZandiso zeNdawo. Ukuba awuboni ukongezwa kwendawo, select it manually. Kwiimeko ezininzi, there should be only one location. Kungenjalo, multiple locations may appear. The new location extension helps advertisers ensure that their ads are relevant to the locations they are targeting. Nangona kunjalo, it is better to use filtering when using location extensions.
Location extensions are particularly helpful for businesses that have a physical location. By adding a location extension, searchers can get directions to a business’s location from the ad. The extension loads Google Maps for them. Ukongeza, it’s great for mobile users, as a recent study found that 50 percent of smartphone users visited a store within a day of searching on a smartphone. Ukuze ufumane inkcazelo engakumbi, see Location Extensions in Adwords and start implementing them into your marketing strategy.
