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Kukho iindlela ezininzi ezahlukeneyo zokwenza i-akhawunti ye-Adwords. Nazi ezinye zezona ziqhelekileyo. Kweli nqaku, Ndiza kuyivala iCPC, Umdlalo ochanekileyo, Ukujolisa kwakhona, Izandiso, kunye nokuninzi. Ngethemba, ezi ngcebiso ziya kukunceda uqalise kwaye wenze uninzi lwentengiso yakho. Khumbula ukuba i-akhawunti yakho ye-Adwords yimpilo yewebhusayithi yakho, ngoko zinike ixesha lokufunda ngayo nganye. Nje ukuba ube nokuqonda okusisiseko kwe-Adwords, uya kuba ulungele ukwenza iphulo lakho lokuqala!

Iindleko ngokucofa (CPC)

Kuya kufuneka uyazi ukuba Iindleko ngokucofa (CPC) kwi-Adwords ayifani neCPC kwiphulo lokuthengisa lemveli. Ngelixa iCPC ibhekisa kwiindleko zentengiso, I-CPM ixhalabele ubungakanani bemibono efunyanwa yintengiso yakho. Nangona iindleko zentengiso zihluka kakhulu, ezona zixhobo zidumileyo zokuthengisa kwi-Intanethi zibonisa iCPC kumagama angundoqo ekujoliswe kuwo. Kufuneka uqaphele ukuba i-CPC ayisoloko ithetha ixabiso eliphezulu ngokucofa.

Ixabiso ngokucofa kuxhomekeke kwizinto ezahlukeneyo, kuquka inqaku lomgangatho, amagama angundoqo, kunye nesicatshulwa sentengiso. Iintengiso zamanqaku aphezulu zitsala ucofa ngakumbi kwaye unokulindela izaphulelo ukuya kuthi ga 50%. Iintengiso zamanqaku asezantsi zitsala ukucofa okuncinci, kwaye ke ngoko, uya kuhlawula iCPC ephezulu. Ukuphucula iCPC yakho, zama ukwenza itekisi yakho yentengiso kunye newebhusayithi yakho. Qinisekisa ukuba une-CTR ephezulu yokukhuthaza iindwendwe ukuba zicofe kwintengiso yakho.

I-CPC isetwa yinkampani yentengiso ngefandesi. Umniki-maxabiso unokukhetha ukungenisa iibhidi ngesandla okanye ngokuzenzekelayo. I-bidder manual ichaza i-CPC ephezulu yegama elingundoqo okanye iqela le-ad. Iibhidi zezandla zigcina ulawulo kwiibhidi zabo kwaye banokuhlengahlengisa iibhidi zabo ukuze bafumane ucofa ngakumbi. Olu khetho lunokuba luncedo ngeendlela ezininzi. Ngelixa kubalulekile ukuqiniseka ukuba uyayazi ibhajethi yakho ngaphambi kokuba uqalise iphulo lentengiso, Kuya kufuneka uqonde ukuba ifandesi isebenza njani kwaye yintoni omawuyilumkele.

Ukuba nombono we-ROI yakho ekujoliswe kuyo kubalulekile kwiphulo lentengiso eliyimpumelelo. Kuya kufuneka uqiniseke ukuba awuphoswa nakuphi na ukuthengisa okanye amathuba okukhokela. Ukuba ubhida ephantsi kakhulu, uya kuba nobunzima ekuveliseni i-ROI. Kodwa ngokukhumbula ukuba ixabiso eliphezulu ngokucofa akusoloko lixabiso lokugqibela, ungayandisa iCPC ukwandisa inzuzo yakho. Kufuneka kwakhona uqaphele ukuba i-CPC enkulu kwi-Adwords ayilona xabiso lokugqibela. Abathengisi abaninzi bahlawula eyona mali incinci ukuze badlule kwimigangatho yeAd Rank okanye babethe abo bakhuphisana nabo’ Irenki yentengiso.

Iintengiso zikaFacebook zahlukile kwiinjini zokukhangela zemveli kwindlela ezibala ngayo iCPC. Endaweni yokuqwalasela iirenki zentengiso okanye amanqaku asemgangathweni, I-Facebook igxile kubaphulaphuli ekujoliswe kubo. Abanye abantu ekujoliswe kubo baya kuba nexabiso eliphezulu kunabanye. Abaphulaphuli ekujoliswe kubo nabo badlala indima kowona maxabiso uphezulu kunye nexesha lephulo. Amanqaku afanelekileyo yenye into kwi-Facebook Ad CPC. UFacebook ubala iindleko zokusebenzisa intengiso ngokwengxelo elindelekileyo. Amanqaku aphezulu avuzwa ngeendleko eziphantsi zokusebenza.

Umdlalo ochanekileyo

Ukuba uyazibuza ukuba ungenza njani umdlalo ochanekileyo kwi-Adwords, AWUKHO wedwa. UGoogle kutshanje wenze utshintsho kwimithetho yabo ehambelanayo. Ngelixa kusenokwenzeka ukuba usebenzise umdlalo ochanekileyo wamagama akho angundoqo, ilinganiselwe ngaphezu kwebinzana okanye umdlalo obanzi, enokubangela ukuba intengiso yakho ibonakale kwimibuzo ongafuni ukuyithengisa. Ungahlengahlengisa iisetingi zomdlalo ngqo ukunciphisa ukubonakala kwentengiso yakho kwizinto ezingabalulekanga okanye eziqhuba kancinci.

Umzekelo, Ungqamaniso oluchanekileyo lwegama elingundoqo lohambo aluyi kuboniswa kukhangelo lwalo phawu. Kunoko, Isaphulelo sentengiso yenqwelo-moya aziyi kuboniswa kukhangelo lwamagama angundoqo ohlobo lohambo. Oku kuluncedo ngakumbi kubathengisi abanohlahlo lwabiwo-mali lokukhula. Ngokuhambelana kufutshane, amagama abo angundoqo akhoyo aya kunyuka ukufikelela kwaye baya kuba nakho ukufumana amatsha, amagama angundoqo afanelekileyo asekelwe kwinjongo yomsebenzisi. Ekugqibeleni, ibhidi ezenzekelayo ibavumela ukuba bagcine ukusebenza kwabo njengoko ukufikelela kwabo kusanda.

Umdlalo ochanekileyo kwi-Adwords uhambelana negama elingundoqo kwigama okanye ibinzana. Xa abantu befuna elo gama ngqo okanye ibinzana, intengiso iyakuboniswa ngelo binzana. Amagama angundoqo omdlalo anezinga eliphezulu lokucofa. Nangona kunjalo, ungangafumani unqakrazo oluninzi okanye iimpembelelo xa usebenzisa ibinzana elihambelanayo. Kodwa, kunokwenzeka ukuba bavele xa umntu efuna imveliso okanye igama elingundoqo elinxulumene nemveliso yakho.

Xa kuziwa kwimidlalo yegama elingundoqo kwi-Adwords, ukusebenzisa uhlobo lomdlalo oluchanekileyo lubhejo oluyingozi. Ngelixa inokuba yindlela esebenzayo yokunyusa ukubonakala kwewebhusayithi yakho kunye nokugcwala, kunokubangela ukuba iwebhusayithi yakho ifumane izohlwayo kuGoogle. Ngoko ke kubalulekile ukuvavanya ngononophelo iprofayili yakho ye-backlink. Kungenjalo, unokubonwa njengomdlalo weziphumo zenjini yokukhangela. Kuya kufuneka usebenzise igama eliphambili lomdlalo xa kufanelekile.

Ukujolisa kwakhona

Enye yeendlela ezilungileyo zokwandisa ukujolisa kwakho kwakhona ngephulo le-Adwords kukwahlula abaphulaphuli bakho.. Ngokwahlula iindwendwe zakho zewebhusayithi ngokwedemographics, unokuqinisekisa ukuba iintengiso zakho ziboniswa kuphela kwabo banomdla kwiimveliso zakho. Ungakwazi ukwahlula iindwendwe zakho ngokwelizwe, isini, ubudala, kunye nezinye izinto zokwandisa iziphumo zakho. Nasi isikhokelo sokwahlula iindwendwe zewebhusayithi yakho ukuze zithengiswe kwakhona ngeAdwords.

Ukujoliswa kwakhona ngamaphulo e-Adwords angasetyenziswa kwiintlobo ezahlukeneyo zewebhusayithi kunye neefowuni zokusebenza. Ngokungafaniyo nokuthengisa kwakhona kwimidiya yoluntu, ukubuyisela kwakhona okunamandla kusebenzisa amagama angundoqo asuka kuphendlo endaweni yewebhusayithi etyelelweyo. Amaphulo okujolisa kwakhona anokuqhutywa ngotshintshiselwano kunye nabaphakathi. Kodwa ngaphambi kokuba usebenzise le ndlela, qiniseka ukuba ufunda ngezona ndlela zilungileyo zolu hlobo lwentengiso. Unokuphucula amazinga akho okuguqulwa kwaye wandise i-ROI yakho ngokulandela ezi ndlela zilungileyo.

Ukusebenzisa ukujoliswa kwakhona kunye ne-Adwords kunye neqonga leendaba zoluntu yindlela efanelekileyo yokudibanisa nabathengi bangoku kunye nabanakho. I-Facebook yindlela entle yokwakha abalandeli bakho, ngelixa i-Twitter ineepesenti ezingaphezu kwamashumi asixhenxe eendwendwe zayo zenyanga zihamba. Ke qiniseka ukuba iintengiso zakho ziphendula abasebenzisi beselula. Ukujolisa kwakhona nge-Adwords kuya kukunceda ubambe ingqalelo yabaphulaphuli bakho kwaye ubaguqule babe ngabathengi abahlawulayo.

Kufuneka uqonde kwakhona iintlobo ezahlukeneyo zeemodeli zebhidi ye-Adwords. Ibhidi yeCPC ikunceda ukuba unyuse utshintsho lwakho, ngelixa uguqulo oluguquguqukayo lokulandelela lutyhala imbonakalo. Kubalulekile ukukhetha imodeli efanelekileyo ngokusekelwe kwiinjongo zakho ezithile. Khumbula ukuba iqonga ngalinye lentengiso lisebenza ngokwahlukileyo. Ngoko ke, kufuneka ukhethe leyo inengqiqo kwii-KPIs zakho kunye nohlahlo lwabiwo-mali. Qiniseka ukuba uyazazi iimodeli ezahlukeneyo zebhidi ukuze ukwazi ukwenza imikhankaso yakho ngokufanelekileyo.

Isicwangciso sewebhu sokujolisa kwakhona sikwenza ukuba uthumele iintengiso kubasebenzisi abangaziwayo ngokusekwe kwimbali yabo yokukhangela kwiwebhu.. Le ndlela ikuvumela ukuba ubonise iintengiso ezifanelekileyo kwiimveliso ezibonwe ngabatyeleli kwixesha elidlulileyo. Ngokusebenzisa i-imeyile yokuthengisa kwakhona, ungathumela iintengiso kwiinqwelo ezishiyiweyo. Ukuba ungumntu omtsha kwintengiso, IGoogle Adwords yindawo elungileyo yokuqala. Ukujoliswa kwakhona nge-Adwords yindlela efanelekileyo yokuqinisekisa ukuba iintengiso zakho zibonwa ngabantu abaninzi kangangoko.

Izandiso

Xa useta intengiso, unokhetho oluninzi. Unokukhetha kwiindidi ezahlukeneyo zezandiso zentengiso, kuxhomekeke kwiinjongo zakho. Abathengisi abaninzi bakhetha ukusebenzisa izandiso zemiyalezo ukuze babandakanyeke abathengi. Zilula ukuseta kwaye ziqhube kwishedyuli. Ezi zandiso ziyafana nezandiso zoMyalezo kunye nezandiso zeFowuni. Isifundo sikaGoogle siya kukuhamba ngenkqubo yokuseta izandiso ze-App. Ukuba unayo nayiphi na imibuzo okanye ungathanda ukwazi ngakumbi, ungaqhagamshelana noGoogle ngqo.

Ukwandiswa kweSitelink kusimahla kwaye kwenza ababukeli bakho bafowunele ishishini lakho. Unokukhetha kwakhona Isandiso seFowuni, evumela ababukeli ukuba bafowunele intengiso. Olu hlobo lolwandiso lwentengiso luvumela ulwazi oluninzi malunga neemveliso kunye neenkonzo zenkampani. Ekugqibeleni, ikuvumela ukuba wenze ukuthengisa ngakumbi. Kodwa, phambi kokuba uqalise ukusebenzisa ezi zandiso zentengiso, kufuneka uthathe isigqibo sokuba ngaba zililungele ishishini lakho.

Ngelixa izandiso zentengiso zinokunyusa amazinga onqakrazo, banokunyusa ubungakanani bentengiso yakho kunye nodumo. Ekujikeni, intengiso ende inokucofa kwaye iza kuzisa itrafikhi engaphezulu. Ukongeza, usebenzisa ulwandiso lwentengiso lunokukunceda ukwahlula ishishini lakho kubakhuphisana nabo. Kwaye, ngelixa izandiso zentengiso zihlala zingasetyenziswanga, banokuphucula ukusebenza kwephulo lakho leGoogle Adwords.

Enye indlela yokusebenzisa izandiso zexabiso kwi-Adwords kukubandakanya ulwazi olongezelelweyo malunga neemveliso kunye neenkonzo ozithengisayo. Kungumbono olungileyo ukudibanisa kwiimveliso kunye neenkonzo ezihambelana namagama angundoqo kwiqela lakho leentengiso, kuba inyusa amathuba akho okufumana uguqulo kumaphepha okufikela asemva kokucofa. Nangona kunjalo, ukuba intengiso yakho ayihambelani, abasebenzisi baya kudlulela kwenye intengiso engathethiyo kwiimfuno zabo.

Izandiso zoNxibelelwano lolunye ulwandiso oludumileyo lweGoogle AdWords. Zivela kwimibuzo ekhethiweyo kunye nophendlo kwaye zinika abathengi abanokubakho ukhetho olongezelelweyo loqhagamshelwano, njengedilesi ye-imeyile. Ezi zandiso ziyilelwe ukuba zibe zizisombululo ezilula zokuvelisa okukhokelayo kunye nokudibanisa abathengi abanokubakho namashishini. Xa umxhasi ecofa kulwandiso lonxibelelwano, baya kubhekiswa kwiwebhusayithi yeshishini lakho apho banokucela ulwazi olongezelelweyo malunga nemveliso okanye inkonzo.

I-Google Adwords ingaba yinxalenye ephumelele kakhulu yesicwangciso sakho sokuthengisa. UGoogle unikezela ngezixhobo zasimahla zokukunceda uqhube iphulo lakho ngokulula, kuquka iforamu. Ukulinganisa ngokucacileyo iinjongo zakho kunye nokuqonda indlela yokulinganisa impumelelo ngundoqo kwimpumelelo. Kubaluleke kakhulu ukwazi ukuba kutheni usebenzisa i-AdWords kunye nendlela yokuyilandela ngokufanelekileyo. Oku kulandelayo ngamanye amacebiso okuqalisa nge-AdWords. Qhubeka ufunda ukuze ufunde ngakumbi ngezi zixhobo zentengiso zinamandla.

Iindleko ngokucofa

Ukugcina Iindleko ngoCofa ngokucofa kweAdWords iindleko ziphantsi kubalulekile kulo naliphi na iphulo lentengiso. Iindleko zokucofa nganye kwintengiso yakho zaziwa ngokuba yiNdleko ngoCofa ngakunye (CPC). Kukho iingcebiso onokuthi uzilandele ukuthoba iindleko zephulo lakho lentengiso. Ekuqaleni, sebenzisa amagama angundoqo omsila omde kunye nomthamo wokukhangela ophantsi, kodwa injongo yokukhangela eyaziwayo. Sebenzisa emfutshane, amagama angundoqo amaninzi xa kunokwenzeka. La magama angundoqo aya kutsala amaxabiso amaninzi.

Ukumisela ixabiso lakho ngokucofa, kufuneka uqale wazi amanqaku akho omgangatho. Umgangatho womgangatho ubotshelelwe kumagama angundoqo kunye neetekisi zentengiso kwintengiso yakho. Amanqaku oMgangatho oPhezulu abonisa ukubaluleka kwaye ngoko ke i-CPC ephantsi. Kwakhona, gcina engqondweni ukuba iphezulu iCTR yakho, ngcono. Nangona kunjalo, njengoko ukhuphiswano lusanda, ixabiso ngonqakrazo ngalunye linganyuka, ke hlala ujonge eli nani kwaye uzame ukwandisa intengiso yakho ukubonisa ukufaneleka kwayo.

Ekugqibeleni, khumbula ukuba ixabiso ngonqakrazo ngalunye liyahluka ngokuxhomekeke kwimveliso. Iphezulu iCPC, ngakumbi ukuba ucofa umthengi. Umzekelo, ifemu yomthetho ejongene neengozi ngokwemvelo ibiza ixabiso eliphezulu kuneshishini elithengisa iikawusi zeKrisimesi. Ngelixa ixabiso ngokuchofoza lingabonakala liphezulu kwi-a $5 Ikawusi yeKrisimesi, kusenokungabi nangeniso kwigqwetha ukuba lipapashe ixesha elibandakanya ingozi.

Iindleko ngokucofa zihluka kakhulu phakathi kwamashishini. Inkampani yezomthetho, umzekelo, ingahlawulisa $6 ngonqakrazo ngalunye, ngelixa iwebhusayithi ye-e-commerce iya kuhlawula $1. I-Geotargeting yindlela efanelekileyo yokuphepha ukuchofoza okungabalulekanga kunye nokwandisa i-CTR yakho. Eli qhinga lisebenza kakhulu kubathengisi abaneendawo ezibonakalayo ngaphakathi kwendawo ethile. I-CTR iya kwanda, ngelixa i-Quality Score iya kuphucula. Kuko konke, lutyalo-mali olufanelekileyo.

Iindleko ngonqakrazo yimetric esisiseko esetyenziswa kwintengiso kwaye isetyenziselwa ukuseta amaxabiso aphezulu ngokucofa kwimikhankaso kaGoogle AdWords. Iindleko ngokuchofoza ngokucofayo zinokuhluka ngokuxhomekeke kwigama elingundoqo ekujoliswe kulo kunye nobungakanani bebhajethi. Kubalulekile ukwazi ukuba yeyiphi eyona CPC yakho iphezulu, njengoko inokuba phezulu kunexabiso langempela lokucofa. Kukho neentlobo ezimbini zeCPC: manual kwaye oluzenzekelayo.

Ukulandelela uguqulo

Abantu abaninzi bayazibuza indlela yokulandelela inani le-Adwords yokuguqulwa okwenzeka emva kokuba iindwendwe zicofe kwiintengiso zabo. Ukulandelela uguqulo yindlela ebalaseleyo yokugcina umkhondo ezi ntshukumo. Kubalulekile ukuphumeza ukwahluka okufanayo kwiphulo ngalinye oliqhubayo ukuze ubone ukuba bangaphi abantu abandwendwele indawo yakho emva kokucofa iintengiso zakho.. Nazi ezinye iindlela zokuphumeza ukulandelwa kokuguqulwa kwe-Adwords:

o Chonga ukuba zeziphi iinguquko ezizezona zibalulekileyo. Ukuba undwendwe lubhalisela imidyarho emibini yesisa, oko kuya kubalwa njengeenguqu ezimbini. Ngokufanayo, ukuba isivakashi sikhuphela isiqwenga somxholo, oku kuya kuba yinguquko enye. Chonga ukuba zeziphi iinguquko ezizezona zibalulekileyo kwaye uhlengahlengise iisetingi zakho zokulandela umkhondo ukubonisa oku. Nje ukuba ugqibe ukuba ulandelela njani uguqulo, uya kukwazi ukubona ukuba yeyiphi amagama angundoqo avelisa i-traffic eninzi kwaye yeyiphi eqhuba inzuzo enkulu.

Ukulandelela ukujonga-ngoguqulo, khetha i “Jonga ngefestile yoguqulelo” ukhetho. Olu khetho lubekwe kwicandelo leeSetingi ezikwinqanaba eliphezulu kwiakhawunti yakho. Ilandelela abantu abajonga intengiso yakho kodwa ungayicofa. Aba bantu banokubuyela kwiwebhusayithi yakho kwixesha elizayo kwaye baguqule, kodwa hayi kwangoko. Xa kusenziwa isigqibo ngale modeli yophawu, khetha ubungakanani bexesha eligqithileyo ukusukela oko undwendwe lwagqibela ukujonga intengiso yakho. Ukuba indawo yakho ayivezi nayiphi na ingeniso, sebenzisa inani eliphezulu ukujonga-ngoguqulo.

Ukuba iintengiso zakho zivelisa iifowuni, kubalulekile ukulandelela le minxeba. Ukongeza iikhowudi zokuguqula umkhondo kwiphepha lokufika lewebhusayithi yakho kuya kukunceda uqonde ukuba yeyiphi imikhankaso enenzuzo kakhulu kuwe.. Nje ukuba uyazi ukuba zingaphi iifowuni ezifowunelwayo kwintengiso ethile, ungalenza libe ngcono iphulo lakho. Kukho amanyathelo ambalwa asisiseko ukuseta ukulandelwa kokuguqulwa kwe-Adwords. Oku kubandakanya ukudalwa kweTag yeSiza seGlobal kunye nokuyiqwalasela ekuphunyezweni kwakho kwangoku.

Okulandelayo, misela ukuba loluphi udidi umsebenzisi acofa kulo. Uguqulo luwela kwiindidi ezininzi. Unokukhetha ukulinganisa zonke iintlobo zokuguqulwa, ukusuka kwisizukulwana esikhokelayo ukuya kwiimboniselo zephepha ukuya kubhaliso. Ungabandakanya kwakhona “enye” ukuthelekisa iindidi ngeendidi zoguqulo. Umzekelo, unokuthelekisa ukuguqulwa kwabantu abatyelele iwebhusayithi yakho kodwa abathenganga nto. Ukongeza ezi ntlobo zoguqulelo kwicandelo kuya kukunceda uthelekise iintlobo ezahlukeneyo zokuguqulwa kwabaphulaphuli abafanayo.

Uphando lwamagama angundoqo

Ukuze ufumane okuninzi kuphando lwakho lwegama elingundoqo, kufuneka uqale uqonde ishishini lakho, abantu ekujoliswe kubo, kunye nemveliso. Emva koko, kufuneka udale umntu womthengi ngokusekelwe kumagama angundoqo ahambelanayo kunye namagama okukhangela ahambelanayo. Ngokusebenzisa olu lwazi, unokwenza umxholo ofanelekileyo olungiselelwe abaphulaphuli bakho. Ungasebenzisa uphando lwegama elingundoqo ukwenza umxholo ojongene neemfuno zabaphulaphuli ekujoliswe kubo. Ngokulandela la manyathelo, uya kuba usendleleni eya ekuphumezeni amanqanaba aphezulu kunye nokugcwala kwetrafikhi.

Unokufumana ulwazi olufanelekileyo ngokuqokelela uluhlu lwemithombo. Indawo elungileyo yokuqalisa yi-EBSCOhost database, enamanqaku angaphezu kwezigidi ezine. Unokukhangela iindlela ezininzi zegama elifanayo, njenge “idilesi”, “uluhlu lwamaxabiso,” okanye “i-inshurensi yemoto.” Kwakhona, xa uchwetheza igama elingundoqo, sebenzisa amanqaku okucaphula ukuqinisekisa ukuba usebenzisa awona magama achanekileyo. Emva kokuba unoluhlu lwamagama angundoqo afanelekileyo, ungaqala ukubhala umxholo wakho kunye nabo.

Ukusebenzisa uphando lwegama elingundoqo kubalulekile kwi-SEO. Ngokuchonga izihloko ezithandwayo kunye namagama angundoqo, ungayandisa iwebhusayithi yakho kwaye ujolise ngakumbi kubathengi abanokubakho. Ukongeza ekuqinisekiseni amanqanaba angcono enjini yokukhangela, Uphando lwegama elingundoqo likuvumela ukuba ukhethe isicwangciso esikhulu somkhankaso wakho wokukhangisa. Ngokuqonda imidla kunye nokuziphatha kwabaphulaphuli ojolise kubo, ungajonga kwakhona ukuba isihloko siyakhuphisana na. Ukusebenzisa amagama angundoqo afanelekileyo kuya kukunceda ufikelele kubaphulaphuli ababanzi kwaye uguqule iindwendwe zibe ngabathengi.

Eyona ndlela ilungileyo yokuqalisa iphulo lakho le-AdWords kukuphanda amagama adumileyo kwishishini lakho. Oku kungenxa yokuba le migaqo inomthamo ophezulu wokukhangela. Kubalulekile ukumisela indibaniselwano eyiyo yamagama angundoqo wevolumu ephezulu kunye ephantsi eya kunika iziphumo ezizezona zilungileyo. Kukho iindlela ezininzi zokulungisa uphando lwakho lwegama elingundoqo, kodwa eyona isebenzayo kukugxila kubaphulaphuli bakho abathile. Okukhona abaphulaphuli bakho bejolise ngakumbi, i-PPC encinci ekufuneka uyichithe kwiphulo lakho.

Isixhobo esilungileyo sophando segama elingundoqo sinikeza izilingo zamahhala kunye nezihlawulwayo kumagama angundoqo athandwayo. Unokusebenzisa olu vavanyo lwasimahla ukufumana ukuva isixhobo ngaphambi kokuba uchithe nayiphi na imali. Ungasebenzisa kwakhona izixhobo zophando zegama elingundoqo elinikezelwe nguGoogle ukuze ubone ukuba yeyiphi amagama angundoqo abangela i-traffic eninzi kwindawo yakho. Le yinxalenye ebalulekileyo yesicwangciso esilungileyo se-SEO, kwaye ukusebenzisa ezi zixhobo kuya kukunceda wenze isicwangciso esifanelekileyo segama elingundoqo. Xa unesicwangciso sakho segama elingundoqo, unokuqala ukuphumeza izicwangciso zakho zokuqinisekisa ukuba iwebhusayithi yakho ibeka kakuhle kwiinjini zokukhangela.

Ukuthengisa kwakhona

Ukuthengisa kwakhona nge-Adwords kukuvumela ukuba ujolise kwiindwendwe ezidlulileyo zewebhusayithi yakho ngeentengiso ezenziwe ngokwezifiso. Ukuthengisa kwakhona yeyona ndlela ibalaseleyo yokubuyisela abasebenzisi kwifenitshala yokuthengisa, ekunika amathuba amaninzi okuba uwaguqule. Ukuthengisa kwakhona kweAdWords kukuvumela ukuba wahlule abaphulaphuli bakho ngolwimi, umvuzo, kunye nemfundo. Ukuthengisa kwakhona kusebenza ngendlela efanayo. Yenza uluhlu lwabasebenzisi abasele bendwendwele indawo yakho, kunye nababonise umdla kwimveliso okanye kwinkonzo yakho.

Ukuthengisa kwakhona nge-AdWords ibe ngumba oshushu kule minyaka mihlanu idlulileyo. Ukuphinda kujongwe ligama elithethwayo, kwaye iphantse ibe sisiqingatha njengoko idumile eFransi, Rhashiya, kunye neTshayina njengoko injalo e-US. Kodwa isebenza njani? Kulula ukubhidaniswa nazo zonke ii-acronyms. Nantsi i-primer ekhawulezayo. Kwaye khumbula, ukuthengisa kwakhona akusebenzi nje kuba kubiza ngaphezulu.

Ngaphambi kokuba usebenzise iiAdWords zikaGoogle ukuthengisa ishishini lakho, kufuneka uqonde indlela esebenza ngayo. UGoogle useka amaqela eentengiso ukwenza ulawulo lweentengiso zakho lube lula. Iphulo ngalinye liqulethe intengiso enye kunye neentlobo ezahlukeneyo zamagama angundoqo, kubandakanywa ukuhambelana kwebinzana kunye nokuhambelana okubanzi. Xa useta umdlalo wakho wegama elingundoqo ngokubanzi, UGoogle useka ikopi yentengiso yakho ukuba ifaneleke naphi na xa umsebenzisi eyibhala. Unokwenza ngokwezifiso ikopi yakho yentengiso ukufikelela kubaphulaphuli ojolise kubo.

Funda malunga neGoogle AdWords

Ukuba unomdla wokufunda ngakumbi ngeGoogle AdWords, emva koko ufike kwindawo elungileyo. I-AdWords yinkqubo yentengiso yokucofa-ngokuhlawula ekuvumela ukuba wenze iintengiso zamagama angundoqo athile kuGoogle.. Njenge-portal kwi-Intanethi, Isiseko sabasebenzisi bakaGoogle sikhulu, kwaye intengiso yakho kufuneka ihambelane kwaye ijolise kwabo basebenzisi. Ngaphandle koko, I-AdWords kaGoogle iya kuqwalasela izinto ezahlukeneyo, kuquka umgangatho, ixabiso kunye nokhuphiswano.

Le khosi iya kukufundisa indlela yokuseta iakhawunti yakho ye-AdWords ukusuka ekuqaleni kwaye yintoni eyenza iphulo lentengiso ye-intanethi ibe yimpumelelo.. Ikhosi iya kukufundisa ukuba ungayenza njani ukulandelela uguqulo, ukulandelela iminxeba yefowuni, kunye neentengiso, kunye nokulinganisa ingeniso kunye nokungeniswa kweefomu. The course will help you understand how to use all the tools available on Google and implement the most effective marketing strategies. The course also explains how to use social media and Facebook ads effectively.

This course is the best way to learn about Google AdWords. It’s easy to learn about search advertisement, how to monitor your campaigns, and troubleshoot problems. The course also helps you understand your customers from a psychological perspective. If you’re looking to become a Digital Marketing Expert, learning about search advertisement is essential. You can learn about AdWords and search advertising in 60 minutes with a course on Udemy.

Once you’ve learned the basics of Google AdWords, you can move on to advanced techniques. Uya kufunda malunga nendlela yokusebenzisa iingxelo zentengiso ezikhethekileyo, izicwangciso zokuthengisa ngokutsha, ukusebenza komatshini wokufunda, kunye nophando lomntu okhuphisana naye. Ayikho indlela engcono yokuphucula iziphumo zakho kunekhosi ekufundisa indlela yokwenza imali kwi-intanethi. Uya kuba nethemba lokuzama kwaye ufunde malunga nabakhuphisana nabo’ izicwangciso, ngelixa evuna iingenelo.

Ngelixa le yeyona ndlela ibalaseleyo yokufunda ngeGoogle AdWords, unokufumana kwakhona izifundo zevidiyo ezigubungela iziseko zale nkqubo yokuthengisa. Uninzi lweevidiyo ezikweli jelo zibonelelwa ngabaSebenzi bakaGoogle. Inyaniso, eyokugqibela yaposwa ngoFebruwari 16, 2016, kwaye ulwazi lusabalulekile. Ezi zifundo zilungiselelwe abo balandela isatifikethi, kwaye ziluncedo ngokubanzi kwabo baqalayo.

Misela iphulo

Ukuqala ukuthengisa kwi-Adwords, kufuneka umise iphulo. Kukho amanyathelo amathathu asisiseko okuphumeza oku. Ekuqaleni, khetha udidi lwephulo lakho. Emva koko, khetha injongo onqwenela ukuyifikelela. Unokukhetha phakathi kweentengiso, ikhokela, ukugcwala kwewebhusayithi, imveliso kunye nophawu lophawu, kunye nokwazisa ngophawu. Unokuseta iphulo ngaphandle kwenjongo. Ungayitshintsha injongo kamva.

Kuxhomekeke kuhlobo lweshishini lakho, ungafuna ukujolisa indawo yejografi ngokunjalo. Ukuba ulishishini lendawo, ungafuna ukujolisa iintengiso zakho kuphela kubantu abakwindawo yakho. Ngeshishini lamazwe ngamazwe, ungafuna ukujolisa kumazwe apho uneentengiso ezinkulu kunye nabathengi abaninzi. Ukuba awuqinisekanga ukuba ungagxila phi kwiinzame zakho, khangela ezinye iinketho. Usenokukhetha ukujolisa kubantu abahlala kwilizwe elithile.

Nje ukuba ukhethe amagama akho angundoqo, kufuneka udale iphepha lokufika elisebenzayo. Injongo ephambili yeli phepha kukuguqula i-traffic kubathengi. Ukuze uguqulo lwenzeke, iphepha kufuneka lihambelane negama elingundoqo elikhangelweyo. Kufuneka ibandakanye i-USP (indawo yokuthengisa eyodwa), iinzuzo zemveliso, ubungqina bentlalontle, kunye nobizo olucacileyo lwesenzo. Injongo kukunyusa izinga lakho lokuguqulwa.

Emva kokuba ukhethe imarike ekujoliswe kuyo, ungakhetha enye okanye ezininzi iintengiso oziphakamisayo. Ukongeza kumagama angundoqo entengiso, unokwenza iphulo ukuba unewebhusayithi ethengisa iimveliso okanye iinkonzo ezifanayo. Elinye inyathelo elibalulekileyo omele ulenze kukukhetha isicelo sakho. Khumbula ukuba iibhidi zakho ziyakufikeleleka ngakumbi ukuba usebenzisa ibhidi ezenzekelayo, kodwa kufuna umsebenzi omninzi. Ekugqibeleni, iintengiso zakho kufuneka zibe lula kwaye zithe ngqo. Abantu baya kuba lula ukucofa kwiphulo ukuba inikeza isithembiso okanye isaphulelo.

Inyathelo elilandelayo kukukhetha amagama angundoqo aya kubangela iintengiso zakho. Eli nyathelo lidla ngokuba lelona candelo libhidisayo. Amagama angundoqo ayikuphela kwento ekufuneka uyiqwalasele – unokusebenzisa abathengi bakho’ impendulo xa ukhetha amagama akho angundoqo. Khumbula ukuba iNqaku eliLungileyo loMgangatho liya kwenza isikhundla sakho sentengiso sibe phezulu kwaye sithobe iindleko zakho zebhidi. Xa usenza isigqibo ngegama elingundoqo, qiniseka ukuba ucinga malunga nendlela efanelekileyo ngayo kwishishini lakho.

Yenza ikopi yentengiso

Inyathelo lokuqala lokudala ikopi elungileyo yentengiso kukuchaza injongo yakho. Nokuba ufuna ukutsala ingqalelo kwiwebhusayithi yakho okanye uthengise imveliso, ukuchaza injongo yakho yokubhala intengiso kuya kukunceda wenze isigqibo sokuba loluphi uhlobo lwekopi oza kuyisebenzisa. Iintlobo ezintathu eziqhelekileyo zeekopi zentengiso ziphakamisa, ezemfundo, kunye nomdla woluntu. Ukuvavanya ikopi yentengiso linyathelo elibalulekileyo, njengoko kuya kukunceda ukuba uphucule ukusebenza kweentengiso zakho kunye nokuqinisekisa ukugcwala okukumgangatho ophezulu.

Unokuqala ngokubhala phantsi imibuzo yokukhangela yabaphulaphuli ojolise kubo. Nganye kwezi inedigri ethile, ke iintengiso zakho kufuneka zihambelane naloo migaqo. Nokuba uzama ukujolisa kwindawo ethile yejografi, imveliso, okanye inkonzo, kubalulekile ukujongana nentlungu ye-persona. Umzekelo, ukuba uthengisa amatikiti kwikonsathi, qinisekisa ukuba isihloko sakho sijongana neemfuno zabo.

Xa ubhala ikopi yentengiso yakho, zama ukutsala iimvakalelo zabaphulaphuli bakho. Le ndlela, uya kuba ngakumbi ukutsala iindwendwe ezininzi. Ngokuxhokonxa iimvakalelo, abathengisi abakhulu banokuqikelela ukusabela kwabaphulaphuli kwaye baphendule imibuzo ngaphambi kokuba beze. Le ndlela, banokwenza iintengiso zabo zihambelane ngakumbi neemfuno zabaphulaphuli. Nazi 3 izicwangciso eziphambili zokukhuphela onokuzisebenzisa ukwenza ikopi yentengiso esebenzayo.

Ukuvavanya ikopi yakho yentengiso, sebenzisa ukhetho lovavanyo kwiintengiso zikaGoogle. Yenza iinguqulelo ezininzi ezahlukeneyo kwaye uzilayishe kwiGoogle Adwords. Zivavanye ukuze ubone ukuba zeziphi ezenza ngcono. Khumbula ukuba uvavanyo luya kukunceda uqonde ukuba loluphi uhlobo lolwimi abathengi bakho abasabela kulo. Zininzi izibonelelo zokuzama ikopi yakho yentengiso. Uyabona ukuba isebenza ngcono kwi-niche yakho kunabakhuphisana nabo.

Landela iziphumo

Ngoncedo lweGoogle Adwords, ungalandelela iziphumo zomkhankaso wakho wokukhangela ohlawulweyo. Le ndlela, ungabeka iliso kwimpumelelo yakho kwaye wonge imali. I-AdWords yeyona ndlela ibalaseleyo yokukhuthaza ishishini lakho kwi-Intanethi. Nanga amanye amacebiso onokuthi uwalandele:

Landela umkhondo iziphumo zamaphulo e-Adwords kwi-Google Analytics. Iingxelo ze-Adwords ziquka ikholamu ebizwa “Uguqulo,” eya kukuxelela ukuba zingaphi iinguquko ezifunyenwe ngumkhankaso wakho wentengiso. Ukongeza kwiimbono zentengiso, ungabona kwakhona iCPC yakho, ekubonisa ukuba uchithe malini ngonqakrazo ngalunye. Unokusebenzisa olu lwazi ukumisela ukuba ngaba uhlawula ngaphezulu kwamaphulo akho entengiso okanye hayi.

Enye indlela yokulandela uguqulo lwe-AdWords kukuseta ipixel. Le pixel inokubekwa kuwo onke amaphepha ewebhusayithi yakho kwaye isetyenziselwa ukujolisa kumaphulo okuthengisa kwakhona. Ukulandelela iinguqulelo ze-AdWords, kufuneka ulandelele ngaphezu kocofa nje. Ukucofa kukuxelela ukuba bangaphi abantu abacofe intengiso yakho, kodwa ayikuxeleli ukuba basebenze kuyo bakuba befikile kwiwebhusayithi yakho. Ngelixa ukucofa kunokukuxelela okuninzi malunga nokusebenza kwephulo lakho, kufuneka wazi ukuba bangaphi abantu abaguquke ngokwenene.

Ngaphambi kokuba uqalise ngeAdWords, kufuneka uqonde iCPA, ibhidi ye-AdWords echanekileyo, kunye nokubaluleka kokulandelela ukuguqulwa. Uguqulo luyisiphumo sohambo olusuka kwigama elingundoqo ukuya kwiphepha lokuthengisa. Uhlalutyo lukaGoogle lunokukunceda ekulandeleleni uhambo. YiSoftware-njenge-iNkonzo yasimahla. Nje ukuba uziqonde ezi ngcamango, unokuqalisa ukusebenzisa i-AdWords ukukhuthaza ishishini lakho.

Iindleko

Kubalulekile ukwaba uhlahlo lwabiwo-mali lwemikhankaso ye-Adwords. Ngelixa ubukhulu beCPC bumiselwa nguGoogle, ixabiso ngokuchofoza nganye iyahluka. Kuya kufuneka ubeke uhlahlo lwabiwo-mali lwemihla ngemihla lwePS200, kodwa oku kunokwahluka ngokusekelwe kwi-niche yeshishini lakho kunye ne-traffic website elindelekileyo yenyanga. Ukuseta uhlahlo lwabiwo-mali lwemihla ngemihla yeephulo ze-Adwords, yahlula uhlahlo lwabiwo mali lwakho lwenyanga 30 ukufumana uqikelelo lweendleko ngokucofa. Ngexabiso elichanekileyo ngokucofa uqikelelo, kufuneka ufunde amaxwebhu oncedo afakwe kunye ne-Adwords.

Ukusebenzisa i-Cost Per Conversion okanye indlela ye-CPA ukubala iindleko ngokufunyanwayo yindlela elungileyo yokuqonda ukusebenza kwesicwangciso sakho sentengiso, kwaye inokukunceda ukuba ulawule uhlahlo lwabiwo-mali lwakho. Ixabiso ngokufunyanwa lilinganisa inani labantu abanokuthi bagqibezele isenzo esinqwenelekayo. I-Adwords isebenzisa ikhowudi eguqukayo kumaphepha okuhlalisa ukulandelela amazinga okuguqulwa. Kufuneka ujonge izinga lokuguqulwa okungenani 1%. Le ndlela ikuvumela ukuba ulungelelanise ibhidi yakho ukuqinisekisa ukuba uhlahlo lwabiwo-mali luhlala luphakathi kwemida yohlahlo lwabiwo-mali lwakho lwentengiso.

Iindleko ze-AdWords zinokuthethelelwa ngenzuzo oyenzayo kumthengi omtsha. Ngamanye amazwi, ukuba ulishishini lenkonzo, kufuneka umisele ixabiso lobomi bomthengi, kokubini kunxibelelwano lokuqala kunye nexesha elide. Cinga ngomzekelo wenkampani ethengisa izindlu. Ingeniso eqhelekileyo ngentengiso nganye $3,000, kwaye awuyi kubona ishishini eliphindaphindiweyo. Nangona kunjalo, ukuthunyelwa kwelizwi lomlomo kunokuba nenzuzo encinci yobomi.

Njengayo nayiphi na enye inkonzo, kufuneka uqwalasele iindleko zomrhumo. Uninzi lwesoftware yePPC inelayisensi, kwaye kuya kufuneka ujongane neendleko zobhaliso. Nangona kunjalo, I-WordStream inikezela ngeekhontrakthi zeenyanga ezili-12 kunye nokhetho lonyaka lokuhlawula kwangaphambili, ukuze ube nohlahlo lwabiwo-mali ngokufanelekileyo. Kubalulekile ukuqonda ukuba isivumelwano sakho siquka ntoni ngaphambi kokuba ubhalisele esinye sezi zicwangciso. Kodwa khumbula, ixabiso ngokucofa ngokucofa lisezantsi kakhulu kunexabiso lilonke le-AdWords.

Ukujolisa

Ngokunyuka kweNethiwekhi yoMxholo, ngoku ungajolisa iintengiso zakho kumacandelo athile abathengi. Ngaphambili, kuye kwafuneka wongeze uluhlu lwabaphulaphuli okanye uluhlu lokuthengisa kwakhona ukwenza iphulo elithile lomntu ngamnye. Ngoku, ungajolisa amaphulo entengiso kumacandelo athile omsebenzisi, kwaye unokunyusa izinga lokuguqulwa ngala maphulo ekujoliswe kuwo. Eli nqaku liza kuphonononga iindidi ezintlanu zokujolisa ezifumanekayo kuwe kwiGoogle Adwords. Uya kufunda ukuba kutheni kufuneka ujolise kubaphulaphuli bakho ngokusekelwe kwizinto abazithandayo kunye nokuziphatha.

Ukujoliswa kwengeniso kukuvumela ukuba ujolise kubantu ngengeniso. Isebenza ngokuhlalutya idatha efumaneka esidlangalaleni kwiNkonzo yeNgeniso yangaphakathi. IGoogle AdWords itsala olu lwazi kwi-IRS kwaye ilungenise kwiphulo lakho. Ungasebenzisa kwakhona indawo ekujoliswe kuyo ngeeKhowudi zeZip. IGoogle Adwords inikezela ngengeniso kunye nekhowudi ye-zip ekujolise kuyo. Oku kwenza kube lula ukufumana abathengi ngokusekelwe kwiindawo ezithile. Kwaye ungasebenzisa ezi ndlela zokujolisa ngokubambisana ne-geolocation, ekuvumela ukuba ujolise kwiintengiso kwindawo ethile.

Ujoliso lomxholo luhambelana neentengiso kumxholo ofanelekileyo kumaphepha ewebhu. Ngolu phawu, iintengiso zakho ziya kuboniswa kubantu abanomdla kwizihloko ezithile okanye amagama angundoqo. Umzekelo, uphawu lwezihlangu zezemidlalo lunokubeka isikhangiso kwiblogi eqhubayo ukuba umgijimi ufunda ngezihlangu. Umshicileli uhlola umxholo wephepha kwindawo efanelekileyo ngakumbi. Ngolu phawu, unokuqinisekisa ukuba iintengiso zakho zijolise kubathengi bakho.

Ukujolisa i-Adwords ngendawo yenye indlela enamandla yokujolisa kubaphulaphuli bakho. Ukuba ufuna ukujolisa abaphulaphuli abathile, ungasebenzisa indawo kunye namanqanaba omvuzo ophakathi. Ngezi ziguquko zimbini, ungacutha abaphulaphuli bakho ngelixa unciphisa inkcitho echithiweyo yentengiso. Emva koko, ungacutha iphulo lakho lentengiso ngokujolisa kuphela abantu abanomdla kwimveliso okanye inkonzo yakho. Ngoko, ubacutha njani abaphulaphuli bakho?

Imodeli yokubhida

Iphulo le-adwords eliyimpumelelo kufuneka lijolise ngaphezu koluntu olunye. Nangona umxholo wakho uya kuba yimfuneko kubo bonke abaphulaphuli, isenokuba nomdla kwiqela elithile labantu. Kwimeko enjalo, ungasebenzisa i-automation ukujolisa eli qela labantu. Ngokulandelela ukusebenza kwamaphulo akho entengiso, ungahlengahlengisa isicwangciso sakho sebhidi ngokufanelekileyo. Ngaphandle koko, Ungaseta kwakhona imithetho ezenzekelayo ukufumana isilumkiso nanini na i-CPC yakho inyuka okanye i-CPA yakho iwa.

Ukusebenzisa i-automated bid strategy kuthatha uqikelelo kwiintengiso ezihlawulelwayo, kodwa ukuba ungathanda ukuba neziphumo ezinkulu, kufuneka usoloko usebenzisa iqhinga lebhidi yezandla. Ngelixa ibhidi yakho imele imali ozimisele ukuyichitha kwigama elithile elingundoqo, ayimiselanga migangatho yelo gama lingundoqo. Oku kungenxa yokuba uGoogle akafuni ukunika umphumo ophezulu kulowo uchitha imali eninzi.

Ukukhetha eyona modeli isebenzayo yokubhida kwiphulo lakho lentengiso, Kuya kufuneka ucwangcise iphulo lakho ngendlela eya kwandisa ukubonakala kwegama lakho elingundoqo. Njengokuba, ukuba ufuna ukonyusa izinga loguqulo lwakho, isicelo sakho kufuneka sibe phezulu ngokwaneleyo ukuqhuba traffic ngaphezulu. Kungenjalo, ukuba ufuna ukonyusa amazinga akho okuguqula, yiya kwiphulo leendleko-nge-acquisition. Konke kuxhomekeke kwiimfuno zakho, kodwa luluvo oluhle ukwenza isigqibo esinolwazi olusekwe kubaphulaphuli ojolise kubo.

Ngaphandle koko, xa uvavanya iintengiso zakho, ungakhetha izilungisi zebhidi ngamaxesha athile osuku, izibalo zabantu, kunye nezixhobo zombane. Umzekelo, ungakhetha ixesha lokuba iintengiso zakho zivele kwiphepha elinye leziphumo zokukhangela zikaGoogle. Isixa osibhidayo siya kuxhomekeka ekubeni kuthatha ixesha elingakanani ukuba abaphulaphuli bakho abajoliswe kubo bathenge okanye baguqule. Kungenjalo, unokukhetha ukunciphisa uhlahlo lwabiwo-mali kumagama angundoqo athile kwaye ujolise kubaphulaphuli abathile ngeentengiso ezithile.

Amazinga oguqulo

Awona mashishini aguqukayo aphezulu kule minyaka imbalwa idlulileyo ibe ngawo akwi-Inshurensi, Amashishini ezezimali kunye noDating. Namhlanje, Ishishini lokuthandana lidlula onke amanye amashishini kumazinga okuguqulwa, i-avareji ephantse ibe sithoba ekhulwini ngokomyinge. Amanye amashishini adlulayo ukuthandana ziiNkonzo zabaThengi, Ezomthetho, kunye nee-Autos. Okubangela umdla, amashishini anezinga eliphezulu lokuguqulwa akunyanzelekanga ukuba abe neemveliso okanye iinkonzo ezingcono. Kunoko, basenokuba basebenzisa amaqhinga okonyusa inguquko kunye nokulinga ngeentengiso ezahlukeneyo.

Umyinge wezinga lokuguqulwa kwePPC malunga 3.75% ukukhangela, kwaye 0.77% kwinethiwekhi zokubonisa. Amazinga oguqulo ayahluka ngokoshishino, kunye Dating kunye namashishini Personal ukuvelisa 9.64% yazo zonke iinguqulelo ze-AdWords kunye noThethelelo kunye neeMpahla zaseKhaya zirhwaphiliza okona kuphantsi. Ukwengeza, amazinga oguqulo kuGoogle Bonisa Network asezantsi kakhulu kunalo naliphi na elinye ishishini. Oku akuthethi ukuba akukho ndawo yokuphucula.

Izinga eliphezulu lokuguqulwa yinto enqwenelwa ziinkampani ezininzi. Nangona kungenakwenzeka ukuphumeza a 10 izinga lokuguqulwa kwepesenti, kufuneka uqiniseke ukuba izinga lakho lokuguqulwa liphezulu ngokwaneleyo ukuqhuba iziphumo ezinenzuzo. Amazinga okuguqulwa kwi-Adwords ahluka ngokubanzi kwaye kubalulekile ukukhetha indlela efanelekileyo kwiimfuno zenkampani yakho.. Kufuneka ujonge izinga lokuguqulwa kwe 10% okanye ngaphezulu, ethathwa njengesiphumo esihle kakhulu.

Ngelixa izenzo ezilungileyo zokusebenzela kwindawo zibalulekile ekuphuculeni izinga loguqulo lwePPC yakho, kukwakho nezinto ezisecaleni kwephulo ekufuneka zilungiselelwe ukucofa okukumgangatho ophezulu. Ekuqaleni, qiniseka ukuba ukhetha intengiso enyanzelisayo kunye nephepha lokufika. Emva koko, chonga abaphulaphuli bakho abangcono kunye namaqonga. Isibini, qiniseka ukuba ulungiselela iintengiso zakho zocofa olukumgangatho ophezulu. Amaxabiso oguqulo kwi-AdWords yokukhangela kunye nokuboniswa ahambelana nomndilili weentengiso ze-ecommerce, eyiphi iavareji malunga 1.66% kwaye 0.89%. Kwaye ekugqibeleni, qinisekisa ukuba iintengiso zakho zihambelana newebhusayithi yakho kwaye zihambelana nomxholo kwisayithi yakho.

Ukuseka iphulo

Ukuze udale umkhankaso wentengiso oyimpumelelo, kufuneka uqinisekise ukuba amagama akho angundoqo ajoliswe ngokuchanekileyo. Kukho amanyathelo amaninzi onokuwathatha ukuphucula ukusebenza kwephulo lakho le-ad. Elona candelo linomdla wokuqhuba iphulo leGoogle Adwords kukwenza iintengiso zakho kunye namaphepha okufika. Inyathelo elilandelayo kukutshintshela kwiNdlela yeNgcali. Kule modi, ungakhetha injongo yephulo lakho, njengoguqulo, ikhokela, okanye intengiso. Useto olungagqibekanga luya kukubonisa eyona ntengiso isebenzayo, ngoko unokukhetha eyona ntengiso ilungileyo eya kuhambelana nabaphulaphuli ekujoliswe kubo. Nangona kunjalo, ukuba awufuni ukukhetha injongo ethile, unokuseta iphulo ngaphandle kwesikhokelo senjongo.

Enye inxalenye yezicwangciso zephulo yishedyuli yeentengiso. Ishedyuli yentengiso iya kugqiba iintsuku apho intengiso yakho iya kuvela. Ungatshintsha oku ngokusekwe kubume beshishini lakho. Unokutshintsha kwakhona useto lokujikeleza kweentengiso, kodwa okwangoku, kungcono ukuyishiya ngokuzenzakalelayo. Ukongeza kwishedyuli yentengiso, unokwenza iintengiso zakho ngokusesikweni ngokusebenzisa iifomathi ezahlukeneyo zentengiso ezikhoyo.

Nje ukuba ugqibile ukwenza iphulo lakho, kuya kufuneka ufake ulwazi lwakho lokuhlawula kunye neendlela zokuhlawula. Unokukhetha ukusebenzisa ikhadi letyala, ikhadi ekufakwa imali, i-akhawunti yebhanki, okanye ikhowudi yokunyusa ukuxhasa ngemali amaphulo akho. Ngokulandela la manyathelo, uya kuba usendleleni yokuqhuba iphulo eliyimpumelelo le-AdWords. Eli nqaku liza kukuhamba ngamanyathelo ahlukeneyo okuseta iphulo kwiGoogle Adwords.

Ukuba umtsha kwiAdwords, usenokuba uyazibuza ukuba ungayandisa njani inkcitho yakho. Kukho izinto ezininzi ekufuneka uziqwalasele xa uphuhlisa iphulo eliyimpumelelo, kuquka Iindleko ngonqakrazo ngalunye (CPC), Isicwangciso sokubhida, Ireyithi yokucofa, kunye namagama angundoqo angalunganga. Kweli nqaku, uya kufunda ukusebenzisa ezi zixhobo ngokufanelekileyo ukuze ufumane eyona bhangi yakho. Ukuba awuqinisekanga ukuba zeziphi iimethrikhi onokuzilandela, siye saphula iziseko.

Iindleko ngokucofa

Ukuba ufuna ukwazi ukuba zixabisa malini iintengiso zakho, kufuneka wazi ukuba kukho inani lemiba emisela imali oyichithayo ngokucofa. Amagama akho angundoqo, isicatshulwa sentengiso, iphepha lokufika, kunye nomgangatho wamanqaku onke adlala indima kwisixa osichithayo ngokucofa. Ukuphucula i-CTR yakho, qinisekisa ukuba zonke ezi zinto zifanelekile kwishishini lakho. Ukufumana i-CTR ephezulu kuya kuqinisekisa uGoogle ukuba iwebhusayithi yakho ifanelekile kumagama okukhangela abantu abachwetheza kuwo.

Enye yezona zinto zibalulekileyo ekufuneka uzikhumbule yi-avareji yeendleko ngokucofa kwi-AdWords (CPC). Nangona eli nani linokwahluka kakhulu, ngokuqhelekileyo ingaphantsi kwedola enye. Umndilili we-CPC we-e-commerce ngu $0.88, ngoko ukubhida $5 ngenxa yegama elihambelana neesokisi zeeholide aziyi kuba yinzuzo. Ukuba iikawusi bezinjalo $3, i-avareji ye-CPC iya kuba ngaphantsi kakhulu. You should always make sure to track your costs with a Google Spreadsheet or similar program.

Despite the high cost of AdWords, it is still possible to keep your marketing budget in check. AdWords allows you to geotarget your customers based on location, language, and device. Ukwengeza, you can even use Google Pay to pay up to $1,000,000 in Adwords bills. You can extend credit to your advertising campaigns and pay them monthly in the form of a bill. Many large advertisers already use this option to pay their clients.

Another important factor to consider is the cost of your campaigns. Many successful ad campaigns are those that drive the highest ROI, without missing any sales or lead opportunities. You should also remember that low-cost bids don’t produce high-quality traffic. Consequently, Ubuninzi beCPC yakho ayiloxabiso olihlawulayo, kwaye uhlawula ngokwaneleyo ukucima imida ye-Ad Rank kwaye ubethe abo ukhuphisana nabo.

Isicwangciso sokubhida

Ukuze ukwandise inzuzo yephulo lakho le-Adwords, kufuneka usebenzise isicwangciso sokubhida esikrelekrele. Esi sicwangciso sifanelekile kwabo bangaqinisekanga ukuba ngawaphi amagama angundoqo aya kubazisela inzuzo eninzi okanye abanalo ixesha lokubeka iibhidi ngesandla.. Esi sicwangciso sebhidi sibandakanya ukuseta ixabiso eliphezulu lamagama angundoqo athile kwaye lisebenza kuphela kuloo magama angundoqo. Olu hlobo lwesicwangciso sebhidi luya kuqinisekisa ukuba iintengiso zakho zifumana ukuvezwa okuphezulu.

Esi sicwangciso sebhidi singasetyenziselwa ukwandisa iinguquko. Iza kubonisa iintengiso xa abantu befuna igama lakho elingundoqo okanye ukuvala ukwahluka. Nangona kunjalo, ikwayindleko. Kufuneka usebenzise esi sicwangciso kuphela ukuba ibhajethi yakho inkulu. Esi sicwangciso sikongela ixesha elininzi kuba sizenza ngokuzenzekelayo iibhidi. Kodwa isenokungafaneleki kwabo bangenalo ixesha lokuphanda nokuvavanya izicwangciso ezahlukeneyo. Eyona ndlela ifanelekileyo yokuyisebenzisa kwiphulo lakho kukufumana eyona ilungele abaphulaphuli bakho kunye nohlahlo lwabiwo-mali.

Injongo yokunyusa izinga loguqulo ngokunyusa ibhidi yeentengiso ezinokuthi zenze iinguqulelo ezininzi. Ukusebenzisa esi sicwangciso kunokuphucula i-ROI yephulo lakho. Ibhidi ephezulu iya kubangela ucofa ngakumbi, kodwa iya kukubiza imali eninzi ukuba iyasilela ukuqhuba uguqulo. Ngoko, xa ukhetha isicwangciso sokubhida kwiphulo lakho le-Adwords, gcinani engqondweni ukuba esi sicwangciso asikho kubo bonke abakhangisi.

Esi sicwangciso sebhidi sifanelekile kubasebenzisi abaneenjongo ezithile. Ukuba uzama ukonyusa unqakrazo lwakho ngereyithi okanye ireyithi yempembelelo, i-CPM enokubonwa yindlela entle yokufezekisa injongo yakho. Okukhona uguqulo luninzi olufumanayo ngexabiso elithile, imali eninzi uya kuyenza. Esi sicwangciso sebhidi siya kukunceda uphucule ukuqondwa kophawu lwakho kunye nokwandisa ulwazi lophawu. Ngoko, sebenzisa esi sicwangciso ukwandisa inzuzo yakho. Nangona kunjalo, kufuneka ukhumbule ukuba akukho bukhulu bunye bulingana naso sonke isisombululo xa kuziwa ekukhetheni isicwangciso sebhidi.

Ireyithi yokucofa

Ukufumana izinga eliphezulu lokucofa kwimikhankaso ye-Adwords luphawu oluhle, kodwa ukuba intengiso yakho iyasilela ukuguqula iindwendwe zibe ngabathengi abahlawulayo, iziphumo zingaphantsi kokwanelisayo. Ukudala iintengiso ezifanelekileyo ezijolise kumagama angundoqo afanelekileyo ngundoqo ekunyuseni ukucofa-ngokusebenzisa amazinga, ngoko ke kubalulekile ukuvavanya into nganye. Uphando lwegama elingundoqo lelinye icandelo eliphambili, ke qiniseka ukuba iintengiso zakho ezihlawulelwayo zifanelekile kubantu abakhangela iimveliso okanye iinkonzo ozinikezelayo.

Umndilili wokucofa kwimikhankaso ye-AdWords ujikeleze 5% ukukhangela kunye 0.5-1% kwinethiwekhi zokubonisa. Iireyithi zokucofa ziluncedo xa uphinda uyila amaphulo, njengoko zibonisa umdla wabathengi abanokubakho. Iireyithi zokucofa nazo zinokulinganiswa ngokuba mingaphi imixholo ekhutshelweyo efunyanwa ngumsebenzisi. Yenza kube lula kubathengi ukukhuphela umxholo wakho, njengoko oku kuya kwandisa ukwaneliseka kwabathengi, kwaye ekugqibeleni, amathuba abo okuthenga iimveliso zakho.

Ukuqonda indlela yokunyusa i-CTR yakho, jonga idatha evela kwiintlobo ezahlukeneyo zeeakhawunti ze-AdWords. Umzekelo, Iiakhawunti zeB2B zineeCTR eziphezulu kuneeakhawunti zeB2C. Ezi akhawunti kunokwenzeka ukuba zivelise iinkokeli ezifanelekileyo kwaye zithengise izinto zexabiso eliphezulu. Ezo akhawunti ezine-CTR eziphantsi zinokuhlalutywa kusetyenziswa isampuli yeeakhawunti zazo, okuthetha ukuba iziphumo azinakumela uluhlu olubanzi lweeakhawunti.

Ukuba usebenzisa iphulo lokukhangela-ntengiso, unokulindela ukufumana eyona CTR iphezulu kwishishini lokuthandana okanye lokuhamba. Amaphulo asekuhlaleni nawo anokonyusa i-CTR yakho, njengoko abathengi basekuhlaleni bethemba iivenkile zasekuhlaleni. Ngelixa iintengiso ezibhaliweyo kunye nomfanekiso zisenokungacengi njengezo zisetyenziselwa ukuvelisa okukhokelayo, iintengiso zolwazi zinokuvuselela umdla kwaye ziqinisekise ababukeli ukuba bacofe kuzo. Kubalulekile ukwazi ukuba igama ngalinye elingundoqo, intengiso, kwaye udweliso lune-CTR yalo.

Amagama angundoqo angalunganga

Kukho izizathu ezininzi zokusebenzisa amagama angundoqo angalunganga kwi-Adwords. Using them will help you target a more relevant audience and reduce wasted clicks. Ukongeza, these tools will help you avoid bidding against yourself or cannibalizing your impressions. Ngoko, how can you use negative keywords? You can read on to find out why negative keywords are so important. Here are just some of them:

Core negative keywords refer to the central or most significant word of the keyword phrase. Umzekelo, if you are a plumber, you want to advertise to those seeking your services, not to those looking for a job. Ngoko ke, your core negative keyword is “plumber” kwaye “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

Another way to identify the negative keywords is to look at your Search Query report. Using this report, unokwazi ukuchonga imibuzo yokukhangela engafanelekanga kwi-niche yakho. Ngokusebenzisa amagama angundoqo angakhiyo, uya kuba nakho ukuphucula iikhankaso zakho zentengiso. Umzekelo, ukuba uthengisa umatrasi, ungakhetha ukuthengisa umatrasi wamadoda, kodwa ungathanda ukugxila kwabasetyhini. Eyamadoda, nangona kunjalo, amagama angundoqo angalunganga asenokungahambelani.

Ngelixa uthelekiso olubanzi olubi alusebenzi kungqamaniso lwamagama, iya kuthintela iintengiso ekuveleni xa umbuzo unawo onke amagama amabi kunye namabinzana. Ukuchasana ngqo okungalunganga kuya kuthintela iintengiso ukuba zingaveli kwimibuzo yokukhangela equlathe loo migaqo. La magama angundoqo angalunganga alungile kumagama ebhrendi anobudlelwane obusondeleyo omnye komnye kunye nezibonelelo ezifanayo. Kubalulekile ukwazi ukuba amagama angundoqo athetha ntoni kuwe. Ukuba awufuni ukuchitha imali eninzi kwiintengiso, amagama angundoqo angalunganga yeyona ndlela ilungileyo yokwenza iintengiso zakho zihambelane.

Ukwenza iintengiso ngesantya sokucofa ubuncinane 8%

I-CTR ephezulu ayisiyiyo kuphela i-metric ebalulekileyo kwintengiso. Imikhankaso yentengiso inokusilela ukuguqula kuba ayijongi amagama angundoqo afanelekileyo. Ukuthintela oku, kubalulekile ukuvavanya yonke into yentengiso yakho. Uphando lwamagama angundoqo lelinye icandelo elibalulekileyo, ukuze iintengiso zakho ezihlawulelwayo zifaneleke. Ukuba uyasilela ukwenza njalo, uza kuchitha imali.

Unokwandisa izinga lokucofa ngokwenza intengiso yakho ibe yeyiseke kangangoko. Zama ukucebisa isinikezelo esisodwa. Qinisekisa ukuba ugxininise kwisindululo sakho sokuthengisa esisodwa kwaye ubonelele ngeenzuzo ezibonakalayo kubasebenzisi bakho. Ngokwenza kube lula ukuthatha inyathelo, abantu baya kuba lula ukucofa kwintengiso yakho. Kuya kunceda nasekubhaleni ikopi yentengiso enyanzelisayo. Ngokulandela la manyathelo, uya kuba kakuhle kwindlela yakho yokwenza iintengiso ngokucofa-ngokusebenzisa ireyithi ubuncinci 8%.

To make money from Adwords, you need to know how to bid, how to optimize your ads, and how to use the Retargeting and keyword research tools. Kweli nqaku, you’ll learn how to bid, set up a bidding model, and create compelling ads. Whether you’re a beginner or an advanced user, this information is essential. Using the AdWords interface is simple and straightforward.

Iindleko ngokucofa

While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 kwaye $4. But when you’re looking to spend money on advertising, you must consider ROI as well. Ukwengeza, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.

Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. Likewise, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. As you can see, CPC can increase as the competition for a keyword increases. Ngoko, make sure to optimize your ads to get the most out of them.

You can calculate the ROI of AdWords by checking the industry benchmarks. AdWords benchmarks help you set marketing goals and plan your budget. Umzekelo, in the Real Estate industry, the industry average for CPC (Click Through Rate) is 1.91% for the search network, while it’s 0.24% for the display network. Regardless of your industry, benchmarks are useful when setting your budget and goals.

A higher CPC is not necessarily a better or cheaper ad. You can choose between automatic bidding and manual bidding. Automatic bidding is easier to set, especially if you’re new to AdWords. Manual bidding allows you to control the amount offered per click. It’s also best suited for businesses that are new to AdWords and do not have a lot of experience.

Geotargeting is another great way to reduce the cost per click and maximize your ad spend. By targeting your ads based on where a visitor lives, this tactic allows you to target the most relevant audience. Depending on the type of business, geotargeting can boost CTR, improve Quality Score, and decrease your Cost per Click. It’s important to remember that the more targeted your ad is, the better your advertising strategy will be.

Imodeli yokubhida

You’ve probably heard about the different bidding models in Adwords. But how do you know which is the best one for your campaign? Ekuqaleni, you should consider your campaign goal. Are you trying to boost conversions? If so, then you can use CPC (cost-per-click) ibhidi. Okanye, do you want to push impressions or micro conversions? You can even use dynamic conversion tracking.

Manual bidding offers more control over ad targeting. Ukwengeza, you can set a maximum CPC for a keyword and allocate a specific budget. Manual bidding is more time-consuming, but it guarantees immediate implementation of any changes. Nangona kunjalo, automated bidding is ideal for large accounts. It can be difficult to monitor and restricts your ability to look at the big picture. Manual bidding gives you granular control and can be a good option if you’re trying to optimize the performance of a specific keyword.

There are two main bidding models in Adwords: Ixabiso-ngokuchofoza (CPC) and cost-per-mille (CPM). The former is the most common and is best for advertisers targeting a particular audience, while the latter is best for advertisers looking to generate a high volume of traffic. Nangona kunjalo, both types of campaigns can benefit from the cost-per-mille bidding model. It provides insight into how many impressions a certain ad is likely to receive. This is particularly helpful for long-term marketing campaigns.

You can monitor your keyword performance by using Google’s free conversion tracking tool. Google’s conversion tracking tool will show you exactly how many customers click on your ads. You can also track the costs per click to find out which keywords are costing you more money. This information can help you make a good decision. With these tools at your disposal, you’ll be able to maximize your conversions while reducing the cost of every click.

Target CPA bidding focuses on driving conversions. With this type of bidding, the bids for your campaign are set based on the cost-per-acquisition (CPA). Ngamanye amazwi, you pay for each individual impression that a potential customer receives. While CPA bidding is a complex model, knowing your CPA will allow you to set the most effective bids for your campaign. Ngoko, what are you waiting for? Get started today and maximize your conversions with Adwords!

Ukujolisa kwakhona

When you run a business, retargeting with Adwords is a great way to keep in touch with your customers and reach new ones. With Google Adwords, you can place Script tags in your site so that people who have previously visited your site will see those ads again. It can be used across social channels, as well. Inyaniso, statistics show that 6 out of 10 cart abandoners will come back to complete their purchases within 24 hours.

Retargeting works best when you target the right audience. Umzekelo, if your remarketing campaign is aimed at people who have already purchased something from your website, you should choose an image that has a look and feel that matches the site. Consumers who have visited a wedding dress page are more likely to purchase the dress than those who have only browsed the site. This can help you make your ads relevant to the products you are selling.

One effective way to use retargeting on social media is to use Facebook. Not only is this a great way to generate leads, it is also a great way to build a Twitter following. Twitter has more than 75% mobile users, so make sure your ads are mobile-friendly. Retargeting with Adwords is a great way to make sure you’re capturing the attention of your audience and converting them into customers.

Retargeting with Adwords can also help you target specific visitors. Umzekelo, if a visitor visited your website and then purchased a product, you can create an audience that matches that person. AdWords will then display those ads to that person throughout the entire Google Display Network. For best results, segment your website visitors first by comparing their demographics. Once you’ve done that, you’ll be able to target your remarketing efforts to the specific types of visitors.

Uphando lwamagama angundoqo

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. To create content that will attract customers, you should research terms related to your niche and plug them into Google. Track how many searches are made for these terms per month, and how many times people click on the ads for these terms. Emva koko, create content around those popular searches. Le ndlela, you will not only create quality content for your customers, but you’ll also have a better chance of being ranked higher.

The most effective way to start your keyword research is to create a buyer persona, or ideal customer. Create a buyer persona by identifying the characteristics, influences, and buying habits of your ideal customer. Based on this information, you can narrow down the list of possible keywords. Once you have a buyer persona, you can use a keyword research tool to find the most relevant keywords. Emva koko, you’ll know which ones have the highest likelihood of ranking.

As mentioned above, the focus of AdWords keyword research is on intent. Google is targeting users who are actively searching for a solution. Those searching for a branding company in London will not see your ad, while those browsing in a fashion magazine might be browsing for education. By using phrase match keywords, you’ll get targeted customers who are actually looking for what you’re offering. These searchers will be more likely to click on your ad if they can identify with it.

You can use the keyword planner to see what phrases have the most search volume, and how many times a certain term has been searched for each month. In addition to the monthly search volume, you can also look at trends in real-time, including Google Trends data and your local demographics. With this, you can determine whether a phrase has a high search volume and whether it is trending or rising. When your keyword research is complete, you’ll have a list of relevant keywords to target for your ads.

If you’re a business owner, you’ve probably used Google’s Adwords platform to advertise your business. There are several ways to structure your account to ensure that you get the most bang for your buck. Kweli nqaku, we’ll cover the basics of bidding on trademarked keywords, targeting your audience using phrase match, and tracking conversions. This article is intended to provide you with the knowledge necessary to maximize the effectiveness of your advertising efforts on Google’s platform.

Advertise on Google’s Adwords platform

There are many reasons why it’s valuable to advertise on Google’s Adwords platform. Ekuqaleni, you’ll only be charged when someone clicks on your ad. Isibini, this advertising method allows you to track the results of your ad campaigns. Ngalo ndlela, you can make more informed decisions about the amount of money you’re spending on advertising. But Google Adwords is not the only way to advertise on Google. To make sure that it works for your business, you’ll need to understand how this advertising platform functions.

AdWords works with the Google Display Network, which leverages Google’s network of third-party websites. Your ad can appear in the top of your webpage, in the sidebar, before YouTube videos, or anywhere else. The platform also has capabilities to place ads on mobile apps and Gmail. You’ll have to register your trademarks before you can start advertising through Google. This means you’ll pay less per click and get better ad placements.

Advertising on Google’s Adwords platform is relatively easy to use. There are many ways to maximize your budget, including increasing your spending when results are visible. To maximize your success, consider hiring a Google Certified consultant or agency to help you. There’s no reason why you shouldn’t try it out, as it’s a cost-effective way to deliver highly targeted ads. Kwaye khumbula, if you’re getting results, you can increase your budget in the future.

Advertising on Google’s Adwords platform is an extremely powerful way to reach potential customers across the globe. Its system is essentially an auction, and you bid on specific keywords and phrases. Once you have chosen your keywords and have a quality score, your ad will be displayed in front of the search results. And the best part is, it doesn’t cost much, and you can start a campaign as soon as today!

Bid on trademarked keywords

Until recently, you could not bid on a competitor’s branded keywords in Google Adwords. That changed in 2004, when Google introduced competitor keyword bidding. The decision in favor of Google, which has a policy allowing competitors to use their trademarks in ad copy, emboldened many business rivals to use their own brand names in ads. Ngoku, nangona kunjalo, this policy is being reversed.

Before you bid on a trademarked keyword, make sure you have the permission to use it. Google has simple search advertising guidelines that apply to trademarks. When bidding on a competitor’s brand, avoid including the competitor’s name in the ad copy. Doing so will lead to lower quality scores. Regardless of the reason, it is a good practice to have a dominant position in search results.

The biggest reason to not bid on a trademarked keyword is that it may be difficult to distinguish between organic search results and paid advertisements. Nangona kunjalo, if your trademark is registered with Google, it can be used on informational sites. Review pages are an example of this. Big brands also use their trademarks in their ad copy, and they are within their rights to do so. These companies are keen to remain at the top of the search results for their trademarked products and services.

Trademarks are valuable. You may want to consider using them in your ad text to promote your product. While they may be difficult to use in ads, they are still possible in some instances. Trademark-protected terms should be used for informational purposes, such as a blog. You must also have a landing page containing trademarked terms and must make it clear what your commercial intent is. If you are selling components, you must state this clearly and show the price or a link for purchasing the item.

If your competitors use a trademarked name, you should bid on those terms in Adwords. Kungenjalo, you may face lower quality score and cost per clicks. Ngaphezu koko, your competitors may not be aware of your brand name and will not have a clue that you’re bidding on them. In the meantime, the competition might be bidding on the same terms. You can try to make it a point to use your own brand name as a trademarked keyword.

Target audiences with phrase match

While you may think broad match is the only way to target your customers, phrase match gives you more control. With phrase match, only your ads will show up when someone types a phrase, including any close variations and other words before or after your keyword. Umzekelo, you can target lawn mowing services by location and see a list of local services and their seasonal rates. Using a phrase match, nangona kunjalo, is more expensive than broad match, so it’s worth it to consider other options.

Using phrase match can increase CTR and conversions, and can reduce wasted ad spend. The downside to phrase match is that it limits your ad spend to searches that contain your exact keyword, which can limit your reach. If you’re testing new ideas, nangona kunjalo, broad match may be the best option. This setting lets you test out new ads and see what works. When it comes to ad performance, you’ll want to make sure you’re targeting the right audience with the right keywords.

If you’re advertising a product or service that’s popular in general, a keyword phrase match is an excellent way to target this group. Phrase match works by ensuring that your ads show only to people who’ve searched for the exact keyword or phrase. The key is to make sure the phrase you use is in the correct order so that it appears in the top search results. Le ndlela, you’ll avoid wasting your ad budget on irrelevant traffic.

Phrase match can help you analyze customer searches to determine what kind of keywords they’re searching for. It’s especially helpful if you’re looking for specific customers. Using phrase match in Adwords will narrow down your target audience and improve the performance of your ad campaign. Kwaye, when you use it correctly, you’ll see a higher return on ad spend. Once you’ve mastered these methods, you’ll be able to achieve your goals faster and with more precision than ever before.

Another way to target people is to create affinity lists. These lists can include any website visitors or people who took specific actions on your website. With affinity lists, you can target specific users based on their interests. Kwaye, if you have a product that people have recently purchased, you can use that to target them with ads. The next time you create a new audience, make sure to use a custom affinity list.

Track conversions with phrase match

If you’re looking to improve your search engine marketing campaign, you might consider using the phrase match modifier instead of the broad match. These modifiers have been used in paid search since the beginning of the channel, and they allow you to be more precise when displaying your advertisements. While this may sound like a good idea, many advertisers worry about wasting their ad spend if they don’t modify their broad match keyword. Ukwengeza, the phrase match keyword could trigger your ad for uncontrolled searches, lowering the relevance of your ad.

Another way to optimize your keyword phrases is to add “+” to individual words. This will tell Google that the word you want to target must be used in searches. Umzekelo, if someone searches for “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, rather than generically.

To increase CTR and conversion rates, it’s imperative to include numbers into the headline of your ads. Research shows that incorporating numbers into the headline of your ads increases CTR by 217%. But that doesn’t mean you should reinvent the wheel. The trick is to craft a compelling value proposition and hook without reinventing the wheel. While clever ads can increase CTR, they can be costly. Ngoko, let’s take a look at some simple but effective strategies.

Uphando lwamagama angundoqo

To make the most of your AdWords campaign, you must conduct keyword research. Keywords can be chosen based on their popularity, cost per click, and search volume. Google Keyword Planner is a free tool you can use for this purpose. By using this tool, you can determine the average number of searches a keyword receives each month and the cost per click for each keyword. Google Keyword Planner also suggests related keywords that you can use to build more targeted campaigns.

Once you have a list of keywords, it is time to prioritize them. Focus on a handful of the most popular terms. Keep in mind that fewer keywords will result in a more targeted campaign and greater profits. Nangona kunjalo, if you don’t have the time to do keyword research for every keyword, you can use a free tool like SEMrush to find out which keywords your target audience is typing in. It is also possible to use a keyword research tool like SEMrush to find out how many results show up on a SERP.

Another tool that is free and can be used to perform keyword research is Ahrefs. It is a good place to start, as it allows you to view your competitors’ ukugcwala kwewebhusayithi, competition, and keyword volume. You can also see what type of websites are ranking for those keywords and analyze their strategies. This is crucial, since these keywords are what you want to rank on Google. Nangona kunjalo, it is not always easy to share these findings with other parties.

Using Google’s Keyword Planner allows you to see search volumes by month, which can help you target your ads with more specific terms. The keyword planner also allows you to see similar keywords. This tool also shows you the number of people searching for a keyword based on your constraints. You can even use Google’s Keyword Planner to see which keywords are competing for the same keywords as yours. These tools will give you an idea of the most popular keywords and help you find the best ones for your ad campaigns.

Imodeli yokubhida

Ixabiso-ngonqakrazo ngalunye (CPC) strategy can generate more low-cost impressions than CPM, particularly for ads that are below the fold. Nangona kunjalo, CPM works best when brand awareness is your primary goal. Manual CPC bidding focuses on setting bids for specific keywords. In this model, you can use higher bids only for these keywords to maximize visibility. Nangona kunjalo, this method can be time-consuming.

Adwords allows you to change your bids by campaign and ad group level. These bid adjustments are called bid modifiers. Bid modifiers are available for Platform, InteractionType, and PreferredContent. These are maintained at the ad group level through the AdGroupCriterionService. Likewise, campaign-level bid adjustments can be made via the CampaignBidModifierService. Google also provides an API for these adjustments.

The default ad placement is called Broad Match. This type shows your ad on the search engine’s page for any keyword, including synonyms and related searches. While this approach results in a large number of impressions, it also has a higher cost. Other types of match include Exact Match, Ibinzana elithi Tshatisa, and Negative Match. Nje, the more specific your match, the lower your cost will be.

The Bidding model for Adwords uses a variety of techniques to help you optimize your ad campaigns. Njengokuba, you can set the maximum bid for a particular keyword, then adjust your bid based on how many conversions you’ve received. If you’ve made a sale, AdWords will increase your bid based on that. For more advanced users, you can also use dynamic conversion tracking.

Target CPA bidding is a type of ad strategy that focuses on driving conversions. It sets bids for a campaign based on CPA (Cost per Acquisition), which is the cost to acquire a single customer. This model can be complex if you don’t know your acquisition cost (CPA) or how many conversions your ads drive. Nangona kunjalo, the more you know about CPA, the more you’ll know how to set your bids accordingly.

Manual bidding is also an option to increase clicks, impressions, and video views. Choosing this strategy will allow you to control your budget while boosting the ROI of your campaigns. Nangona kunjalo, you should note that manual bidding is not recommended for every campaign. A more appropriate option would be to use the maximize conversions strategy, which is hands-off and requires less effort. You can also increase your daily budget if you find your average spend is lower than your daily budget.

Quality scores

To improve your Quality Scores in Adwords, you need to pay attention to certain key factors. These factors affect your Quality Score individually and collectively, and may require adjustments to your website. Listed below are some things to consider to improve your Quality Score:

Your Quality Score is directly related to how well your ad performs. A high Quality Score translates into a strong user experience. Increasing your Quality Score is also a good idea as it will help you boost your Ad Rank and lower your cost per click. Whether you’re aiming for higher visibility on Google or a lower CPC, the Quality Score will affect the performance of your ad over time. In addition to this, a high Quality Score will improve your ad’s placement in search results and lower your cost per click.

You can improve your Quality Score by optimizing your ad’s keyword relevance. Keyword match refers to how closely your ad matches the user’s search query. Your ad’s keyword relevancy is measured using the Quality Score, and will determine how your ads are displayed. Your ad should tell potential customers what they can expect from your business, offer a compelling call to action, and be attractive to users on all devices.

The three factors that influence your account’s Quality Score are: umyinge wonqakrazo olulindelekileyo (CTR), landing page experience (LE), and the ad’s relevance to the searcher’s intent. When you compare the scores of keywords that appear under different ad groups, you’ll see that the Quality Scores for those keywords will differ from the same keywords in other ad groups. The reasons for this include different ad creative, amaphepha okumisa, demographic targeting, kunye nokuninzi. If your ad receives a low Quality Score, you’ll have a better understanding of how the quality score is calculated. The results of this analysis are published on Google’s website and are updated every few days.

In the Adwords auction, your Quality Score influences the rank of your ad and cost per click. You’ll find that lower CPC means less money spent per click. Quality Scores should also be considered for your bid. Okona liphezulu inqaku lakho loMgangatho, the more likely you’ll be displayed in your ad. In the ad auction, a higher CPC will generate more revenue for the search engine.

Iindleko

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Cost per click or CPC is a cost that is regulated by Google Adwords using a metric called the maximum CPC. This metric allows advertisers to control their bids according to the amount of money they can afford to spend for each click. The cost of each click is dependent on the size of your business and the industry you’re in.

To understand the cost of PPC software, you’ll want to consider how you will allocate your budget. You can allocate some of your budget to mobile and desktop advertising, and you can also target certain mobile devices to increase conversions. The cost of PPC software is usually based on a subscription model, so be sure to factor in the cost of a subscription. WordStream offers prepaid plans and six-month contracts. You’ll find it easy to budget for PPC software this way, as long as you understand the terms and conditions.

The most common method for determining cost of Adwords is the cost per click (PPC). It is best used when you want to target a specific target audience and are not targeting a large volume of traffic every day. The cost per mille, or CPM, bidding method is useful for both types of campaigns. CPM gives you insight into the number of impressions your advert receives, which is important when developing a long-term marketing campaign.

As the number of competitors on the internet continues to rise, the cost of Adwords is getting out of hand. Just a few years ago, paying for clicks was still a relatively low cost. Ngoku, with more people bidding on Adwords, it’s possible for new businesses to spend EUR5 per click on some keywords. Ngoko, how can you avoid spending more money on your Adwords campaigns? There are many ways to control the costs associated with Adwords.

If you want to know how to structure your Adwords account to maximize the return on your advertising spend, read this article. This article will go over Costs, Benefits, Targeting and Keywords. Once you understand these three basic concepts, you’ll be ready to get started. Once you’re ready to get started, check out the free trial. You can also download the Adwords ad software here. You can then start building your account.

Iindleko

Google spends more than $50 million a year on AdWords, with insurance companies and financial firms paying the highest prices. Ukwengeza, Amazon spends a considerable amount as well, spending more than $50 million annually on AdWords. But what is the actual cost? How can you tell? The following will give you a general idea. Ekuqaleni, you should consider the CPC for each keyword. A minimum CPC of five cents is not considered high-cost keywords. The highest-cost keywords can cost as much as $50 ngonqakrazo ngalunye.

Another way to estimate cost is by calculating the conversion rate. This number will indicate how often a visitor performs a particular action. Umzekelo, you can set up a unique code to track email subscriptions, and the AdWords server will ping servers to correlate this information. You will then multiply this number by 1,000 to calculate the conversion cost. You can then use these values to determine the cost of AdWords campaigns.

Ad relevance is an important factor. Increasing ad relevance can increase click-through rates and Quality Scores. Conversion Optimizer manages bids on a keyword level in order to drive conversions at or below an advertiser’s specified cost per conversion, or CPA. The more relevant your ads are, the higher your CPC will be. But what if your campaign is not performing as intended? You might not want to waste money on ads that aren’t effective.

The top ten most expensive keywords on AdWords deal with finance and industries that manage large sums of money. Njengokuba, the keyword “degree” okanye “education” is high on the list of expensive Google keywords. If you’re considering entering the field of education, be prepared to pay a large CPC for a keyword that has low search volume. You’ll also want to be aware of the cost per click of any keywords related to treatment facilities.

As long as you can manage your budget, Google AdWords can be a great option for small businesses. You can control how much you spend per click through geo-targeting, device targeting, kunye nokuninzi. Kodwa khumbula, AWUKHO wedwa! Google is facing stiff competition from AskJeeves and Lycos. They are challenging Google’s reign as the number one paid-search engine in the world.

Benefits

Google AdWords is a platform for pay-per-click advertising. It governs the ads that appear at the top of Google searches. Almost every business can benefit from AdWords, because of its inherent benefits. Its powerful targeting options go beyond simply choosing a target audience based on location or interest. You can target people based on the exact words they type into Google, ensuring you only advertise to customers who are ready to buy.

Google Adwords measures everything, from bids to ad positions. With Google Adwords, you can monitor and adjust your bid prices to get the best return on every click. The Google Adwords team will provide you with bi-weekly, weekly, and monthly reporting. Your campaign can bring in up to seven visitors per day, if you’re lucky. To get the most out of Adwords, you’ll need to have a clear idea of what you’re trying to achieve.

When compared to SEO, AdWords is a much more effective tool for driving traffic and leads. PPC advertising is flexible, scalable, and measurable, which means you’ll only pay when someone clicks on your ad. Ukwengeza, you’ll know exactly which keywords brought you the most traffic, which allows you to improve your marketing strategy. You can also track conversions through AdWords.

Google AdWords editor makes the interface easy to use and helps you manage your campaign. Even if you manage a large AdWords account, the AdWords Editor will make managing your campaign more efficient. Google continues to promote this tool, and it has a wide range of other benefits for business owners. If you’re looking for a solution for your business’s advertising needs, AdWords Editor is one of the most useful tools available.

In addition to tracking conversions, AdWords offers various testing tools to help you create the perfect ad campaign. You can test headlines, text, and images with AdWords tools and see which ones perform better. You can even test your new products with AdWords. The benefits of AdWords are endless. Ngoko, what are you waiting for? Get started today and start benefiting from AdWords!

Ukujolisa

Targeting your Adwords campaigns to specific audiences can help you increase your conversion rate and boost your website traffic. AdWords offers several methods for this, but the most effective method is likely to be a combination of methods. It all depends on your goals. To learn more about these different methods, read on! Kwakhona, don’t forget to test your campaigns! We’ll discuss how to test these different types of targeting in Adwords.

Income targeting is an example of a demographic location group. This type of targeting is based on publicly released IRS data. While it’s only available in the United States, Google AdWords can pull information from the IRS and enter it into AdWords, allowing you to create lists based on location and zip codes. You can also use the Income Targeting option for targeted advertising. If you know what kind of demographics your audience belongs to, you can segment your AdWords campaigns accordingly.

Another way to target your Adwords campaigns is by selecting a particular topic or subtopic. This allows you to target a broader audience with less effort. Nangona kunjalo, topic targeting is less dependent on specific keywords. Topic targeting is an excellent tool when used in conjunction with keywords. Umzekelo, you could use topics for your website’s services or products, or for a specific event or brand. But whatever way you choose, you will be able to reach your target audience and increase your conversions.

The next way to target AdWords ads is to select their audience based on their average income, location, kunye nokuninzi. This option is useful for marketers who want to ensure that the ads they are spending their money on will reach the audience that is most likely to buy. Le ndlela, you can be sure that your ad campaign will reach the audience that’s likely to buy your product. But how can you do that?

Amagama angundoqo

When selecting keywords for your advertisement, try to avoid broad terms or words that aren’t related to your business. You want to target relevant clicks from qualified customers and keep your impressions to a minimum. Umzekelo, if you own a computer repair shop, don’t advertise your business using the word “computer.” And while you can’t avoid broad keywords, you can reduce your PPC cost by using synonyms, iinguqu ezisondeleyo, and semantically related words.

While long tail keywords may seem appealing at first, SEM tends to not like them. Ngamanye amazwi, if someone types in “wifi password” they probably aren’t searching for your product or service. They are probably either trying to steal your wireless network, or visiting a friend. Neither of these situations would be good for your advertising campaign. Kunoko, use long-tail keywords that are relevant to your product or service.

Another way to find low-converting keywords is to run negative campaigns. You can exclude certain keywords from your campaign at the ad group level. This is particularly helpful if your ads aren’t generating sales. But this is not always possible. There are some tricks to find converting keywords. Check out this article by Search Engine Journal for more information. It contains many tips for identifying high-converting keywords. If you haven’t done this yet, you can start experimenting with these strategies today.

The most important thing to remember about keywords for Adwords is that they play an important role in matching your ads with prospective customers. By using high-quality keywords, your ads will be shown to highly qualified prospects who are further down the purchasing funnel. Le ndlela, you can reach a high-quality audience that’s more likely to convert. There are three major types of keywords, transactional, informational, and custom. You can use any of these types of keywords to target a particular customer group.

Another way to find high-quality keywords is to use the keyword tool provided by Google. You can also use the Google webmaster search analytics queries report. In order to increase your chances of gaining conversions, use keywords that relate to the content of your website. Umzekelo, if you sell clothes, try using the word “fashion” as the keyword. This will help your campaign to get noticed by those interested in the product you’re selling.

Ukuze uphumelele kwi-Adwords, kufuneka wazi ukuba ngawaphi amagama angundoqo ekufuneka uwasebenzise kunye nendlela yokubhida kuwo. Kweli nqaku, uya kufunda ukuseta iibhidi ngesandla, phanda amagama angundoqo, kwaye ujonge kwakhona iintengiso zakho. Kukho okungakumbi kwisicwangciso segama elingundoqo, ngokunjalo, kubandakanywa nendlela yokuvavanya amagama akho angundoqo kunye nendlela yokufumanisa ukuba yeyiphi efumana awona maxabiso acofayo. Ngethemba, ezi zicwangciso ziya kukunceda ufumane okuninzi kwi-Adwords.

Uphando lwamagama angundoqo

Ukuthengisa injini yokukhangela yinxalenye ebalulekileyo yokuthengisa kwi-intanethi, kwaye umkhankaso wokukhangisa oyimpumelelo uxhomekeke ekukhetheni amagama angundoqo afanelekileyo. Uphando lwegama elingundoqo yinkqubo yokuchonga iimarike ezinenzuzo kunye nenjongo yokukhangela. Amagama angundoqo anika umthengisi idatha yezibalo kubasebenzisi be-intanethi kwaye bancede benze isicwangciso sentengiso. Ukusebenzisa izixhobo ezifana neGoogle AdWords’ umakhi wentengiso, amashishini anokukhetha awona magama abalulekileyo kwintengiso yawo yokuhlawula-ngokuchofoza. Injongo yophando lwegama elingundoqo kukuvelisa impembelelo enamandla kubantu abakhangela ngenkuthalo into omele unikele ngayo.

Isinyathelo sokuqala kuphando lwegama elingundoqo kukuqinisekisa abaphulaphuli ojolise kubo. Nje ukuba uchonge abaphulaphuli bakho, ungaqhubela phambili kumagama angundoqo athile. Ukwenza uphando lwegama elingundoqo, ungasebenzisa izixhobo zamahhala ezifana ne-Google Adwords Keyword Tool okanye izixhobo zophando zegama elingundoqo elihlawulwayo njenge-Ahrefs. Ezi zixhobo zibalaseleyo zokuphanda amagama angundoqo, njengoko zibonelela ngeemetriki nganye nganye. Kufuneka kwakhona wenze uphando oluninzi kangangoko ngaphambi kokuba ukhethe igama elingundoqo okanye ibinzana.

I-Ahrefs sesinye sezona zixhobo zibalaseleyo zophando lwegama eliphambili kubadali bomxholo. Isixhobo salo sophando lwegama elingundoqo lisebenzisa idatha ye-clickstream ukubonelela ngeemetriki zokuchofoza okukodwa. I-Ahrefs inezicwangciso ezine zobhaliso ezahlukeneyo, ngolingo lwasimahla kuMgangatho kunye neLite yezicwangciso zobhaliso. Ngezilingo zasimahla, ungasebenzisa isixhobo iintsuku ezisixhenxe kwaye uhlawule kanye kuphela ngenyanga. Ugcino lwegama elingundoqo lubanzi – iqulathe amagama angundoqo eebhiliyoni ezintlanu ukusuka 200 amazwe.

Uphando lwamagama angundoqo kufuneka lube yinkqubo eqhubekayo, njengamagama aphambili adumileyo namhlanje asenokungabi lolona khetho lubalaseleyo kwishishini lakho. Ukongeza kuphando lwegama elingundoqo, kufuneka kwakhona ibandakanye uphando kwimigaqo yokuthengisa umxholo. Ukwenza uphando, vele uvale amagama angundoqo achaza inkampani yakho kwaye ubone ukuba mangaphi amaxesha abantu abachwetheza loo magama nyanga nganye. Beka iliso kwinani lophendlo kwikota nganye elifumana nyanga nganye kwaye lixabisa malini na ixabiso ngalinye ngonqakrazo ngalunye. Ngophando olwaneleyo, ungabhala umxholo ohambelana nolu phendlo ludumileyo.

Ukubhida kumagama angundoqo

Kuya kufuneka uphande ukhuphiswano kwaye uchonge ukuba ngawaphi amagama angundoqo aqhelekileyo ukwandisa amathuba akho okufumana i-traffic ephezulu kunye nokwenza imali. Ukusebenzisa izixhobo zophando zegama elingundoqo kuya kukunceda wenze isigqibo sokuba yeyiphi amagama angundoqo anamandla kwaye akhuphisana kakhulu ukuba wenze imali. Unokusebenzisa izixhobo ezifana ne-Ubersuggest ukubona izibalo zamagama angundoqo, uhlahlo lwabiwo-mali olucetyiswayo, kunye neebhidi ezikhuphisanayo. Nje ukuba uzimisele ukuba ngawaphi amagama angundoqo aya kukwenza imali, kufuneka wenze isigqibo malunga neqhinga legama elingundoqo.

Eyona nto ibalulekileyo ekufuneka uyikhumbule kukukhetha ngononophelo amagama angundoqo ofuna ukuwajolisa. Iphezulu iCPC, ngcono. Kodwa ukuba ufuna ukufezekisa amanqanaba aphezulu kwiinjini zokukhangela, kufuneka ubhide phezulu. UGoogle ujonga ibhidi yakho yeCPC kunye nenqaku lomgangatho wegama eliphambili ojolise kulo. Oku kuthetha ukuba kufuneka ukhethe amagama angundoqo afanelekileyo aya kukunceda ufumane izikhundla eziphezulu. Ukubhida kumagama angundoqo kukuvumela ukuba uchaneke ngakumbi nabaphulaphuli bakho.

Xa uthengisa amagama angundoqo kwi-Adwords, Kuya kufuneka uqwalasele ukuba abaphulaphuli bakho bajonge ntoni. Okukhona abantu befumana iwebhusayithi yakho ngeentengiso zakho, kokukhona uya kufumana itrafikhi eninzi. Khumbula ukuba ayingawo onke amagama angundoqo aya kubangela ukuthengisa. Ukusebenzisa umkhondo woguqulo kuya kukuvumela ukuba ufumane amagama angundoqo anenzuzo kwaye uhlengahlengise ubuninzi beCPC yakho ngokufanelekileyo.. Xa isicwangciso sakho sebhidi yegama elingundoqo sisebenza, iya kukuzisa inzuzo ephezulu. Ukuba uhlahlo lwabiwo-mali lwakho lulinganiselwe, ungasoloko usebenzisa inkonzo efana nePPCexpo ukuvavanya iqhinga lakho lebhidi yegama elingundoqo.

Khumbula ukuba abantu okhuphisana nabo abafuni ukuba ube ngowokuqala kwiphepha leziphumo zikaGoogle. Kuya kufuneka uphinde ucinge ngenzuzo yephulo lakho lentengiso. Ngaba ngokwenene ufuna itrafikhi evela kubathengi abanokuthi bakhangele imveliso yakho? Umzekelo, ukuba intengiso yakho ibonakala ngaphantsi koluhlu lwabo, unokuba utsala ucofa kwezinye iinkampani. Kuphephe ukubhida kwimimiselo yebhrendi yomntu okhuphisana naye ukuba ayijoliswanga lishishini lakho.

Ukuseta iibhidi ngesandla

Ukubhida okuzenzekelayo akuzibandakanyi iziganeko zamva nje, usasazo lweendaba, iintengiso flash, okanye imozulu. Ukubhida ngesandla kugxile ekusetezeni ibhidi elungileyo ngexesha elifanelekileyo. Ngokuthoba iibhidi zakho xa i-ROAS iphantsi, ungayandisa ingeniso yakho. Nangona kunjalo, ukubhida ngesandla kufuna ukuba wazi malunga nezinto ezahlukeneyo ezinokuchaphazela i-ROAS. Ngesi sizathu, ukuseta iibhidi ngesandla kuluncedo ngaphezu kokuzenzekela.

Nangona le ndlela ithatha ixesha elingakumbi, inika ulawulo lwegranular kwaye iqinisekisa ukuphunyezwa kwangoko kweenguqu. Ibhidi ezenzekelayo ayilunganga kwiiakhawunti ezinkulu, enokuba nzima ukujonga nokulawula. Ngaphezu koko, Iimbono ze-akhawunti yemihla ngemihla zinciphisa abathengisi’ ukukwazi ukubona “umfanekiso omkhulu.” Ukubhida ngesandla kukuvumela ukuba ubeke iliso kwiibhidi zegama elithile elingundoqo.

Ngokungafaniyo nebhidi ezenzekelayo, ukuseta iibhidi ngesandla kwiAdwords zikaGoogle kufuna ukuba uyazi imveliso okanye inkonzo yakho kwaye ube nolwazi oluyimfuneko lokuseta iibhidi zakho.. Nangona kunjalo, Ibhidi ezenzekelayo ayisoloko ilolona khetho lungcono kwamanye amaphulo. Ngelixa uGoogle ekwazi ukwenza ngokuzenzekelayo iibhidi zakho ngokusekelwe kuguqulo, ayisoloko isazi ukuba zeziphi iinguqulelo ezifanelekileyo kwishishini lakho. Ungasebenzisa kwakhona uluhlu lwamagama angundoqo angalunganga ukunciphisa inkunkuma yakho.

Xa ufuna ukwandisa unqakrazo, unokuseta iCPC ngesandla kwiGoogle Adwords. Ungakwazi nokuseta ubuninzi bomda webhidi yeCPC. Kodwa khumbula ukuba le ndlela inokuchaphazela injongo yakho kwaye yenze i-CPC yakho iphakame. Ukuba unohlahlo lwabiwo-mali lwe $100, ukuseta ubuninzi bomlinganiselo wexabiso le CPC $100 inokuba lukhetho olulungileyo. Kule meko, ungaseta ibhidi esezantsi kuba amathuba okuguqulwa aphantsi.

Ukujolisa kwakhona

Umgaqo-nkqubo kaGoogle uyakwalela ukuqokelela ulwazi lomntu siqu okanye olunokuchazwa njengamanani ekhadi letyala, iidilesi ze-imeyile, kunye neenombolo zefowuni. Nokuba kunjani ukuhenda ukujolisa kwakhona nge-Adwords inokuba lishishini lakho, kukho iindlela zokuphepha ukuqokelela iinkcukacha zobuqu ngale ndlela. UGoogle uneentlobo ezimbini eziphambili zeentengiso ezijolisa kwakhona, kwaye basebenza ngeendlela ezahlukeneyo kakhulu. Eli nqaku lijonga ezimbini kwezi zicwangciso kwaye lichaza inzuzo nganye.

I-RLSA yindlela enamandla yokufikelela kubasebenzisi abakuluhlu lwakho lokujolisa kwakhona kwaye ubabambe kufutshane noguqulo.. Olu hlobo lokuthengisa kwakhona lunokusebenza ekubambeni abasebenzisi ababonise umdla kwiimveliso kunye neenkonzo zakho kodwa abakaguquki.. Ukusebenzisa i-RLSA kukuvumela ukuba ufikelele kwabo basebenzisi ngelixa ugcina amazinga aphezulu okuguqula. Le ndlela, ungalenza iphulo lakho ngokujolisa uninzi lwabasebenzisi abafanelekileyo.

Amaphulo okujolisa kwakhona anokwenziwa kwiindidi ngeendidi zamaqonga, ukusuka kwiinjini zokukhangela ukuya kwimidiya yoluntu. Ukuba unemveliso ethandwa kakhulu, unokwenza iintengiso zeemveliso ezifanayo kunye nonikezelo olunyanzelisayo. Kuyenzeka ukuseka amaphulo okujolisa kwakhona kwiqonga elingaphezulu kwesinye. Nangona kunjalo, ngempembelelo ephezulu, kungcono ukhethe eyona ndibaniselwano isebenzayo kuzo zombini. Iphulo eliqhutywe kakuhle lokujolisa kwakhona lingaqhuba intengiso entsha kunye nokwandisa inzuzo ngokufikelela 80%.

Ukujoliswa kwakhona nge-Adwords kukuvumela ukuba ubonise iintengiso kwiphepha elityelelwe ngaphambili. Ukuba umsebenzisi ukhangele iphepha lakho lemveliso kwixesha elidlulileyo, UGoogle uzakubonisa iintengiso eziDynamic eziqulathe loo mveliso. Ezo ntengiso ziya kuboniswa kwakhona kwabo batyeleli ukuba batyelela iphepha phakathi kweveki. Kuyafana nakwiintengiso ezibekwe kwiYouTube okanye kwinethiwekhi kaGoogle yokubonisa. Nangona kunjalo, I-Adwords ayilandeli ezi mbono ukuba awuzange uqhagamshelane nabo kwiintsuku ezimbalwa.

Amagama angundoqo angalunganga

Ukuba uyazibuza ukuba ungawafumana njani kwaye wongeze amagama abalulekileyo kwiphulo lakho le-Adwords, kukho iindlela ezimbalwa zokwenza ngayo. Enye indlela elula kukusebenzisa uphendlo lukaGoogle. Faka igama elingundoqo ozama ukujolisa kulo, kwaye uyakubona iitoni zeentengiso ezifanelekileyo zivela. Ukongeza ezi ntengiso kuluhlu lwakho lwamagama angundoqo e-Adwords kuya kukunceda uhlale kude nezo ntengiso kwaye ugcine iakhawunti yakho icocekile..

Ukuba usebenzisa i-arhente yokuthengisa kwi-intanethi, unokufuna ukujolisa kumagama angundoqo angalunganga e-SEO kunye nePPC, I-CRO, okanye uyilo lwePhepha lokuLandisa. Cofa nje i “yongeza amagama angundoqo angakhiyo” iqhosha ecaleni kwemigaqo yophendlo, kwaye ziya kuvela ecaleni kwegama lokukhangela. Oku kuya kukunceda uhlale ufanelekile kwaye ufumane izikhokelo ezijoliswe kuzo kunye neentengiso. Kodwa ungalibali malunga namagama abalulekileyo okhuphisana naye – ezimbalwa zazo zisenokuba ziyafana, ngoko kuya kufuneka ukhethe.

Ukusebenzisa amagama angundoqo angakhiyo ukuvala imibuzo yokukhangela yindlela enamandla yokukhusela ishishini lakho kwiintengiso zikaGoogle ezingenamsebenzi.. Kuya kufuneka kwakhona wongeze amagama angundoqo angalunganga kwinqanaba lephulo. Ezi ziya kuvala imibuzo yokukhangela engasebenziyo kwiphulo lakho kwaye ziya kusebenza njengegama elingundoqo elisisiseko elisisiseko lamaqela eentengiso ezizayo.. Unokuseta amagama angundoqo angalunganga achaza inkampani yakho ngokwemigaqo eqhelekileyo. Unokuzisebenzisa kwakhona ukuvala iintengiso zeemveliso ezithile okanye iindidi, ezifana neevenkile zezihlangu.

Ngendlela efanayo namagama angundoqo afanelekileyo, kufuneka ungeze amagama angundoqo angalunganga kwiphulo lakho le-Adwords ukukhusela i-traffic engafunekiyo. Xa usebenzisa amagama angundoqo angalunganga, kufuneka uphephe amagama aqhelekileyo, njenge “i-ninja air fryer”, eya kutsala kuphela abantu abanomdla kwiimveliso ezithile. Ixesha elithe ngqo, njenge “i-ninja air fryer”, uya kongela imali, kwaye uya kukwazi ukukhuphela ngaphandle iintengiso ezingahambelaniyo neshishini lakho.