I-imeyile info@onmascout.de
Ifowuni: +49 8231 9595990
Ukuba ufuna ukwazi ukuba ungayimisa njani iakhawunti yakho ye-Adwords ukwandisa imbuyekezo kwinkcitho yakho yentengiso, funda eli nqaku. Eli nqaku liza kudlula kwiiNdleko, Iingenelo, Ujoliso kunye namagama angundoqo. Nje ukuba uziqonde ezi ngcamango zintathu zisisiseko, uya kuba ukulungele ukuqalisa. Nje ukuba ulungele ukuqalisa, khangela isilingo sasimahla. Unokukhuphela isoftware ye-Adwords apha. Emva koko ungaqala ukwakha iakhawunti yakho.
UGoogle uchitha ngaphezulu $50 izigidi ngonyaka kwi-AdWords, kunye neenkampani zeinshorensi kunye neefemu zemali ezihlawula amaxabiso aphezulu. Ukwengeza, IAmazon nayo ichitha imali eninzi, ukuchitha ngaphezulu $50 izigidi ngonyaka kwi-AdWords. Kodwa yintoni eyona ndleko? Ungatsho njani? Oku kulandelayo kuya kukunika umbono jikelele. Ekuqaleni, kufuneka uqwalasele iCPC yegama ngalinye elingundoqo. Ubuncinci be-CPC yeesenti ezintlanu ayiqwalaselwa njengexabiso eliphezulu lamagama angundoqo. Amagama angundoqo anexabiso eliphezulu anokubiza kangangoko $50 ngonqakrazo ngalunye.
Enye indlela yokuqikelela ixabiso kukubala izinga lokuguqulwa. Eli nani liya kubonisa ukuba umtyeleli usenza kangaphi isenzo esithile. Umzekelo, unokuseta ikhowudi ekhethekileyo yokulandelela imirhumo ye-imeyile, kwaye iseva ye-AdWords iya ku-ping abancedisi ukunxulumanisa olu lwazi. Uyakuphinda-phinda eli nani nge 1,000 ukubala iindleko zokuguqulwa. Ungasebenzisa la maxabiso ukumisela ixabiso lemikhankaso ye-AdWords.
Ukufaneleka kwentengiso yinto ebalulekileyo. Ukwandisa ukufaneleka kwe-ad kunokunyusa izinga lokucofa kunye namanqaku omGangatho. I-Conversion Optimizer ilawula iibhidi kwinqanaba legama elingundoqo ukuze uqhube uguqulo phantsi okanye ngaphantsi kweendleko ezichaziweyo zomthengisi ngoguqulelo ngalunye., okanye CPA. Okukhona zibalulekile iintengiso zakho, iphezulu iCPC yakho iya kuba. Kodwa kuthekani ukuba iphulo lakho aliqhubi njengoko bekucetyiwe? Usenokungafuni ukuchitha imali kwiintengiso ezingasebenziyo.
Amagama angundoqo alishumi abiza kakhulu kwi-AdWords ajongana nezezimali kunye namashishini alawula iimali ezinkulu.. Njengokuba, igama elingundoqo “isidanga” okanye “imfundo” iphezulu kuluhlu lwamagama angundoqo kaGoogle abizayo. Ukuba ucinga ngokungena kwicandelo lemfundo, lungele ukuhlawula i-CPC enkulu yegama elingundoqo elinomthamo ophantsi wokukhangela. Uyakufuna kwakhona ukuqaphela iindleko ngokucofa kwawo nawaphi na amagama angundoqo anxulumene nezibonelelo zonyango.
Ngethuba nje ungalawula uhlahlo lwabiwo-mali lwakho, IiAdWords zikaGoogle zinokuba lukhetho olukhulu kumashishini amancinci. Ungalawula ukuba yimalini oyichitha ngokucofa ngokucofa nge-geo-thargeting, isixhobo ekujoliswe kuso, kunye nokuninzi. Kodwa khumbula, AWUKHO wedwa! UGoogle ujongene nokhuphiswano oluqatha oluvela kwi-AskJeeves kunye neLycos. Bacela umngeni kulawulo lukaGoogle njengeyona injini yokukhangela ehlawulweyo emhlabeni.
I-Google AdWords liqonga lentengiso yokuhlawula-ngokuchofoza. Ilawula iintengiso ezivela phezulu kukhangelo lukaGoogle. Phantse lonke ishishini linokuzuza kwi-AdWords, ngenxa yeenzuzo zayo zendalo. Iinketho zayo ezinamandla zokujolisa zihamba ngaphaya kokukhetha abaphulaphuli ekujoliswe kubo ngokusekelwe kwindawo okanye umdla. Ungajolisa abantu ngokusekwe kumagama kanye abawabhalayo kuGoogle, ukuqinisekisa ukuba uthengisa kuphela kubathengi abalungele ukuthenga.
IGoogle Adwords ilinganisa yonke into, ukusuka kwiibhidi ukuya kwiindawo zentengiso. NgeGoogle Adwords, ungabeka iliso kwaye uhlengahlengise amaxabiso akho ebhidi ukuze ufumane eyona mbuyekezo ilungileyo kunqakrazo ngalunye. Iqela likaGoogle Adwords liya kukubonelela kabini ngeveki, ngeveki, kunye nengxelo yenyanga. Iphulo lakho lingazisa iindwendwe eziya kuthi ga kwisixhenxe ngosuku, ukuba unethamsanqa. Ukufumana okuninzi kwi-Adwords, kuya kufuneka ube nombono ocacileyo wento ozama ukuyiphumeza.
Xa kuthelekiswa ne-SEO, I-AdWords sisixhobo esisebenzayo ngakumbi sokuqhuba itrafikhi kunye neenkokheli. Intengiso yePPC ibhetyebhetye, scalable, kwaye inomlinganiselo, okuthetha ukuba uya kuhlawula kuphela xa umntu ecofa intengiso yakho. Ukwengeza, uya kukwazi ngokuthe ngqo ukuba ngawaphi amagama angundoqo akuzise eyona traffic, ekuvumela ukuba uphucule isicwangciso sakho sokuthengisa. Ungaphinda ulandelele uguqulo ngeAdWords.
Umhleli weAdWords zikaGoogle wenza ujongano lula ukusebenzisa kwaye kukunceda ulawule iphulo lakho. Nokuba ulawula iakhawunti enkulu yeAdWords, Umhleli weAdWords uya kwenza ukulawula umkhankaso wakho usebenze ngakumbi. UGoogle uyaqhubeka nokukhuthaza esi sixhobo, kwaye inoluhlu olubanzi lwezinye izibonelelo kubanini bamashishini. Ukuba ujonge isisombululo kwiimfuno zentengiso yeshishini lakho, Umhleli weAdWords sesinye sezona zixhobo ziluncedo ezikhoyo.
Ukongeza ekulandeleni ukuguqulwa, I-AdWords ibonelela ngezixhobo ezahlukeneyo zokuvavanya ukukunceda wenze iphulo lentengiso eligqibeleleyo. Unokuvavanya izihloko zeendaba, umbhalo, kunye nemifanekiso enezixhobo ze-AdWords kwaye ubone ukuba yeyiphi eqhuba ngcono. Unokuvavanya iimveliso zakho ezintsha nge-AdWords. Izibonelelo ze-AdWords azipheli. Ngoko, Ingaba ulunde ntoni? Qalisa namhlanje kwaye uqalise ukuxhamla kwi-AdWords!
Ukujolisa imikhankaso yakho ye-Adwords kubaphulaphuli abathile kunokukunceda unyuse izinga lokuguqulwa kwakho kwaye ukhulise itrafikhi yewebhusayithi yakho.. I-AdWords ibonelela ngeendlela ezininzi zoku, kodwa eyona ndlela isebenzayo kusenokwenzeka ukuba yindibaniselwano yeendlela. Konke kuxhomekeke kwiinjongo zakho. Ukuze ufunde ngakumbi ngezi ndlela zahlukeneyo, funda uqhubeke! Kwakhona, ungalibali ukuvavanya amaphulo akho! Siza kuxubusha indlela yokuvavanya ezi ntlobo ezahlukeneyo zokujolisa kwi-Adwords.
Ukujoliswa kwengeniso ngumzekelo weqela leendawo zokuhlala. Olu hlobo lokujolisa lusekwe kwidatha ye-IRS ekhutshwe esidlangalaleni. Nangona ifumaneka kuphela eUnited States, I-Google AdWords inokutsala ulwazi kwi-IRS kwaye ifake kwi-AdWords, ikuvumela ukuba wenze uluhlu olusekwe kwindawo kunye neekhowudi ze-zip. Ungasebenzisa kwakhona iNgeniso ekuJoliswe kuyo kwintengiso ekujoliswe kuyo. Ukuba uyazi ukuba luhlobo luni lwabantu abaphulaphuli bakho, ungahlulahlula iikhankaso zakho zeAdWords ngokufanelekileyo.
Enye indlela yokujolisa kwimikhankaso yakho ye-Adwords kukukhetha isihloko esithile okanye i-subtopic. Oku kukuvumela ukuba ujolise kubaphulaphuli ababanzi ngomzamo omncinci. Nangona kunjalo, Ukujoliswa kwesihloko kuxhomekeke kancinci kumagama angundoqo athile. Ukujoliswa kwesihloko sisixhobo esihle kakhulu xa sisetyenziswa ngokubambisana namagama angundoqo. Umzekelo, ungasebenzisa izihloko kwiinkonzo zewebhusayithi yakho okanye iimveliso, okanye isiganeko okanye uphawu oluthile. Kodwa nayiphi na indlela oyikhethayo, uya kukwazi ukufikelela kubaphulaphuli ekujoliswe kubo kwaye ukwandise ukuguqulwa kwakho.
Indlela elandelayo yokujolisa kwiintengiso ze-AdWords kukukhetha abaphulaphuli babo ngokusekelwe kumndilili womvuzo wabo, indawo, kunye nokuninzi. Olu khetho luluncedo kubathengisi abafuna ukuqinisekisa ukuba iintengiso abachitha imali yabo baya kufikelela kubaphulaphuli abanokuthi bathenge.. Le ndlela, unokuqiniseka ukuba iphulo lakho lentengiso liya kufikelela kubaphulaphuli abanokuthi bathenge imveliso yakho. Kodwa ungayenza njani loo nto?
Xa ukhetha amagama angundoqo kwintengiso yakho, zama ukuphepha amagama abanzi okanye amagama angahambelaniyo neshishini lakho. Ufuna ukujolisa ukucofa okufanelekileyo kubathengi abafanelekileyo kwaye ugcine umbono wakho ubuncinci. Umzekelo, ukuba unevenkile yokulungisa ikhompyutha, sukulibhengeza ishishini lakho usebenzisa igama “ikhompyutha.” Kwaye ngelixa awukwazi ukuphepha amagama angundoqo abanzi, unganciphisa ixabiso lakho lePPC ngokusebenzisa izithethantonye, iinguqu ezisondeleyo, kunye namagama ahambelana nesemantiki.
Ngelixa amagama aphambili omsila angabonakala enomtsalane ekuqaleni, I-SEM ithande ukungazithandi. Ngamanye amazwi, ukuba umntu uyachwetheza “wifi password” mhlawumbi abakhangeli imveliso okanye inkonzo yakho. Mhlawumbi bazama ukuba inethiwekhi yakho engenazingcingo, okanye ukutyelela umhlobo. Akukho nanye kwezi meko iya kuba ilungile kwiphulo lakho lentengiso. Kunoko, sebenzisa amagama angundoqo anomsila omde ahambelana nemveliso okanye inkonzo yakho.
Enye indlela yokufumana amagama angundoqo aguqukayo kukuqhuba amaphulo angalunganga. Ungabandakanyi amagama athile angundoqo kwiphulo lakho kwinqanaba leqela leentengiso. Oku kuluncedo ngakumbi ukuba iintengiso zakho azenzi ntengiso. Kodwa oku akusoloko kusenzeka. Kukho amaqhinga okufumana ukuguqula amagama angundoqo. Jonga eli nqaku nge-injini yokukhangela ijenali ngolwazi olungakumbi. Iqulethe iingcebiso ezininzi zokuchonga amagama angundoqo aguqulayo. Ukuba awukakwenzi oku, ungaqala ukuzama ngala maqhinga namhlanje.
Eyona nto ibalulekileyo ekufuneka uyikhumbule malunga namagama angundoqo e-Adwords kukuba badlala indima ebalulekileyo ekufaniseni iintengiso zakho kunye nabo baza kuba ngabathengi.. Ngokusebenzisa amagama angundoqo akumgangatho ophezulu, Iintengiso zakho ziya kuboniswa kubantu abanomdla kakhulu abaphantsi kwefenitshala yokuthenga. Le ndlela, ungafikelela kubaphulaphuli abakumgangatho ophezulu ekunokwenzeka ukuba baguquke. Kukho iintlobo ezintathu eziphambili zamagama angundoqo, intengiselwano, ulwazi, kunye nesiko. Ungasebenzisa naziphi na ezi ntlobo zamagama angundoqo ukujolisa kwiqela elithile labathengi.
Enye indlela yokufumana amagama angundoqo aphezulu kukusebenzisa isixhobo segama elingundoqo elinikezwe nguGoogle. Unokuphinda usebenzise ingxelo yemibuzo yokukhangela iGoogle webmaster analytics. Ukuze ukwandise amathuba akho okufumana iinguquko, sebenzisa amagama angundoqo ahambelana nomxholo wewebhusayithi yakho. Umzekelo, ukuba uthengisa iimpahla, zama ukusebenzisa igama “ifashoni” njengegama elingundoqo. Oku kuya kunceda iphulo lakho ukuba liqatshelwe ngabo banomdla kwimveliso oyithengisayo.
