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Ukuba umtsha kwiAdwords, usenokuba uyazibuza ukuba ungayandisa njani inkcitho yakho. Kukho izinto ezininzi ekufuneka uziqwalasele xa uphuhlisa iphulo eliyimpumelelo, kuquka Iindleko ngonqakrazo ngalunye (CPC), Isicwangciso sokubhida, Ireyithi yokucofa, kunye namagama angundoqo angalunganga. Kweli nqaku, uya kufunda ukusebenzisa ezi zixhobo ngokufanelekileyo ukuze ufumane eyona bhangi yakho. Ukuba awuqinisekanga ukuba zeziphi iimethrikhi onokuzilandela, siye saphula iziseko.
Ukuba ufuna ukwazi ukuba zixabisa malini iintengiso zakho, kufuneka wazi ukuba kukho inani lemiba emisela imali oyichithayo ngokucofa. Amagama akho angundoqo, isicatshulwa sentengiso, iphepha lokufika, kunye nomgangatho wamanqaku onke adlala indima kwisixa osichithayo ngokucofa. Ukuphucula i-CTR yakho, qinisekisa ukuba zonke ezi zinto zifanelekile kwishishini lakho. Ukufumana i-CTR ephezulu kuya kuqinisekisa uGoogle ukuba iwebhusayithi yakho ifanelekile kumagama okukhangela abantu abachwetheza kuwo.
Enye yezona zinto zibalulekileyo ekufuneka uzikhumbule yi-avareji yeendleko ngokucofa kwi-AdWords (CPC). Nangona eli nani linokwahluka kakhulu, ngokuqhelekileyo ingaphantsi kwedola enye. Umndilili we-CPC we-e-commerce ngu $0.88, ngoko ukubhida $5 ngenxa yegama elihambelana neesokisi zeeholide aziyi kuba yinzuzo. Ukuba iikawusi bezinjalo $3, i-avareji ye-CPC iya kuba ngaphantsi kakhulu. You should always make sure to track your costs with a Google Spreadsheet or similar program.
Despite the high cost of AdWords, it is still possible to keep your marketing budget in check. AdWords allows you to geotarget your customers based on location, language, and device. Ukwengeza, you can even use Google Pay to pay up to $1,000,000 in Adwords bills. You can extend credit to your advertising campaigns and pay them monthly in the form of a bill. Many large advertisers already use this option to pay their clients.
Another important factor to consider is the cost of your campaigns. Many successful ad campaigns are those that drive the highest ROI, without missing any sales or lead opportunities. You should also remember that low-cost bids don’t produce high-quality traffic. Consequently, Ubuninzi beCPC yakho ayiloxabiso olihlawulayo, kwaye uhlawula ngokwaneleyo ukucima imida ye-Ad Rank kwaye ubethe abo ukhuphisana nabo.
Ukuze ukwandise inzuzo yephulo lakho le-Adwords, kufuneka usebenzise isicwangciso sokubhida esikrelekrele. Esi sicwangciso sifanelekile kwabo bangaqinisekanga ukuba ngawaphi amagama angundoqo aya kubazisela inzuzo eninzi okanye abanalo ixesha lokubeka iibhidi ngesandla.. Esi sicwangciso sebhidi sibandakanya ukuseta ixabiso eliphezulu lamagama angundoqo athile kwaye lisebenza kuphela kuloo magama angundoqo. Olu hlobo lwesicwangciso sebhidi luya kuqinisekisa ukuba iintengiso zakho zifumana ukuvezwa okuphezulu.
Esi sicwangciso sebhidi singasetyenziselwa ukwandisa iinguquko. Iza kubonisa iintengiso xa abantu befuna igama lakho elingundoqo okanye ukuvala ukwahluka. Nangona kunjalo, ikwayindleko. Kufuneka usebenzise esi sicwangciso kuphela ukuba ibhajethi yakho inkulu. Esi sicwangciso sikongela ixesha elininzi kuba sizenza ngokuzenzekelayo iibhidi. Kodwa isenokungafaneleki kwabo bangenalo ixesha lokuphanda nokuvavanya izicwangciso ezahlukeneyo. Eyona ndlela ifanelekileyo yokuyisebenzisa kwiphulo lakho kukufumana eyona ilungele abaphulaphuli bakho kunye nohlahlo lwabiwo-mali.
Injongo yokunyusa izinga loguqulo ngokunyusa ibhidi yeentengiso ezinokuthi zenze iinguqulelo ezininzi. Ukusebenzisa esi sicwangciso kunokuphucula i-ROI yephulo lakho. Ibhidi ephezulu iya kubangela ucofa ngakumbi, kodwa iya kukubiza imali eninzi ukuba iyasilela ukuqhuba uguqulo. Ngoko, xa ukhetha isicwangciso sokubhida kwiphulo lakho le-Adwords, gcinani engqondweni ukuba esi sicwangciso asikho kubo bonke abakhangisi.
Esi sicwangciso sebhidi sifanelekile kubasebenzisi abaneenjongo ezithile. Ukuba uzama ukonyusa unqakrazo lwakho ngereyithi okanye ireyithi yempembelelo, i-CPM enokubonwa yindlela entle yokufezekisa injongo yakho. Okukhona uguqulo luninzi olufumanayo ngexabiso elithile, imali eninzi uya kuyenza. Esi sicwangciso sebhidi siya kukunceda uphucule ukuqondwa kophawu lwakho kunye nokwandisa ulwazi lophawu. Ngoko, sebenzisa esi sicwangciso ukwandisa inzuzo yakho. Nangona kunjalo, kufuneka ukhumbule ukuba akukho bukhulu bunye bulingana naso sonke isisombululo xa kuziwa ekukhetheni isicwangciso sebhidi.
Ukufumana izinga eliphezulu lokucofa kwimikhankaso ye-Adwords luphawu oluhle, kodwa ukuba intengiso yakho iyasilela ukuguqula iindwendwe zibe ngabathengi abahlawulayo, iziphumo zingaphantsi kokwanelisayo. Ukudala iintengiso ezifanelekileyo ezijolise kumagama angundoqo afanelekileyo ngundoqo ekunyuseni ukucofa-ngokusebenzisa amazinga, ngoko ke kubalulekile ukuvavanya into nganye. Uphando lwegama elingundoqo lelinye icandelo eliphambili, ke qiniseka ukuba iintengiso zakho ezihlawulelwayo zifanelekile kubantu abakhangela iimveliso okanye iinkonzo ozinikezelayo.
Umndilili wokucofa kwimikhankaso ye-AdWords ujikeleze 5% ukukhangela kunye 0.5-1% kwinethiwekhi zokubonisa. Iireyithi zokucofa ziluncedo xa uphinda uyila amaphulo, njengoko zibonisa umdla wabathengi abanokubakho. Iireyithi zokucofa nazo zinokulinganiswa ngokuba mingaphi imixholo ekhutshelweyo efunyanwa ngumsebenzisi. Yenza kube lula kubathengi ukukhuphela umxholo wakho, njengoko oku kuya kwandisa ukwaneliseka kwabathengi, kwaye ekugqibeleni, amathuba abo okuthenga iimveliso zakho.
Ukuqonda indlela yokunyusa i-CTR yakho, jonga idatha evela kwiintlobo ezahlukeneyo zeeakhawunti ze-AdWords. Umzekelo, Iiakhawunti zeB2B zineeCTR eziphezulu kuneeakhawunti zeB2C. Ezi akhawunti kunokwenzeka ukuba zivelise iinkokeli ezifanelekileyo kwaye zithengise izinto zexabiso eliphezulu. Ezo akhawunti ezine-CTR eziphantsi zinokuhlalutywa kusetyenziswa isampuli yeeakhawunti zazo, okuthetha ukuba iziphumo azinakumela uluhlu olubanzi lweeakhawunti.
Ukuba usebenzisa iphulo lokukhangela-ntengiso, unokulindela ukufumana eyona CTR iphezulu kwishishini lokuthandana okanye lokuhamba. Amaphulo asekuhlaleni nawo anokonyusa i-CTR yakho, njengoko abathengi basekuhlaleni bethemba iivenkile zasekuhlaleni. Ngelixa iintengiso ezibhaliweyo kunye nomfanekiso zisenokungacengi njengezo zisetyenziselwa ukuvelisa okukhokelayo, iintengiso zolwazi zinokuvuselela umdla kwaye ziqinisekise ababukeli ukuba bacofe kuzo. Kubalulekile ukwazi ukuba igama ngalinye elingundoqo, intengiso, kwaye udweliso lune-CTR yalo.
Kukho izizathu ezininzi zokusebenzisa amagama angundoqo angalunganga kwi-Adwords. Using them will help you target a more relevant audience and reduce wasted clicks. Ukongeza, these tools will help you avoid bidding against yourself or cannibalizing your impressions. Ngoko, how can you use negative keywords? You can read on to find out why negative keywords are so important. Here are just some of them:
Core negative keywords refer to the central or most significant word of the keyword phrase. Umzekelo, if you are a plumber, you want to advertise to those seeking your services, not to those looking for a job. Ngoko ke, your core negative keyword is “plumber” kwaye “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.
Another way to identify the negative keywords is to look at your Search Query report. Using this report, unokwazi ukuchonga imibuzo yokukhangela engafanelekanga kwi-niche yakho. Ngokusebenzisa amagama angundoqo angakhiyo, uya kuba nakho ukuphucula iikhankaso zakho zentengiso. Umzekelo, ukuba uthengisa umatrasi, ungakhetha ukuthengisa umatrasi wamadoda, kodwa ungathanda ukugxila kwabasetyhini. Eyamadoda, nangona kunjalo, amagama angundoqo angalunganga asenokungahambelani.
Ngelixa uthelekiso olubanzi olubi alusebenzi kungqamaniso lwamagama, iya kuthintela iintengiso ekuveleni xa umbuzo unawo onke amagama amabi kunye namabinzana. Ukuchasana ngqo okungalunganga kuya kuthintela iintengiso ukuba zingaveli kwimibuzo yokukhangela equlathe loo migaqo. La magama angundoqo angalunganga alungile kumagama ebhrendi anobudlelwane obusondeleyo omnye komnye kunye nezibonelelo ezifanayo. Kubalulekile ukwazi ukuba amagama angundoqo athetha ntoni kuwe. Ukuba awufuni ukuchitha imali eninzi kwiintengiso, amagama angundoqo angalunganga yeyona ndlela ilungileyo yokwenza iintengiso zakho zihambelane.
I-CTR ephezulu ayisiyiyo kuphela i-metric ebalulekileyo kwintengiso. Imikhankaso yentengiso inokusilela ukuguqula kuba ayijongi amagama angundoqo afanelekileyo. Ukuthintela oku, kubalulekile ukuvavanya yonke into yentengiso yakho. Uphando lwamagama angundoqo lelinye icandelo elibalulekileyo, ukuze iintengiso zakho ezihlawulelwayo zifaneleke. Ukuba uyasilela ukwenza njalo, uza kuchitha imali.
Unokwandisa izinga lokucofa ngokwenza intengiso yakho ibe yeyiseke kangangoko. Zama ukucebisa isinikezelo esisodwa. Qinisekisa ukuba ugxininise kwisindululo sakho sokuthengisa esisodwa kwaye ubonelele ngeenzuzo ezibonakalayo kubasebenzisi bakho. Ngokwenza kube lula ukuthatha inyathelo, abantu baya kuba lula ukucofa kwintengiso yakho. Kuya kunceda nasekubhaleni ikopi yentengiso enyanzelisayo. Ngokulandela la manyathelo, uya kuba kakuhle kwindlela yakho yokwenza iintengiso ngokucofa-ngokusebenzisa ireyithi ubuncinci 8%.
