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Ukwandisa i-CTR kunye namazinga okuguqulwa, kunyanzelekile ukubandakanya amanani kumxholo weentengiso zakho. Uphando lubonisa ukuba ukufaka amanani kwintloko yeentengiso zakho kwandisa iCTR nge 217%. Kodwa oko akuthethi ukuba kufuneka ubuyisele ivili. Iqhinga kukwenza isindululo sexabiso esinyanzelisayo kunye nekhonkco ngaphandle kokubuyisela ivili. Ngelixa iintengiso ezikrelekrele zinokunyusa i-CTR, zinokubiza. Ngoko, makhe sijonge amacebo alula kodwa asebenzayo.
Ukwenza uninzi lwephulo lakho le-AdWords, kufuneka uqhube uphando lwegama elingundoqo. Amagama angundoqo anokukhethwa ngokusekelwe ekuthandeni kwabo, ixabiso ngonqakrazo ngalunye, kunye nomthamo wokukhangela. I-Google Keyword Planner sisixhobo samahhala ongasisebenzisa kule njongo. Ngokusebenzisa esi sixhobo, unokumisela inani eliphakathi lokukhangela igama elingundoqo elifumana inyanga nganye kunye neendleko ngokuchofoza kwigama ngalinye elingundoqo. I-Google Keyword Planner iphinda iphakamise amagama angundoqo ahambelanayo onokuwasebenzisa ukwakha amaphulo ekujoliswe kuwo.
Xa sele unoluhlu lwamagama angundoqo, lixesha lokuzibeka phambili. Gxininisa kwiqaqobana lamagama adumileyo. Gcina ukhumbule ukuba amagama ambalwa angundoqo aya kubangela iphulo elijoliswe ngakumbi kunye nenzuzo enkulu. Nangona kunjalo, ukuba awunalo ixesha lokwenza uphando lwegama elingundoqo kuwo onke amagama angundoqo, ungasebenzisa isixhobo sasimahla esinje ngeSEMrush ukufumanisa ukuba ngawaphi amagama angundoqo abaphulaphuli bakho abachwetheza kuwo. Kwakhona kunokwenzeka ukusebenzisa isixhobo sophando segama elingundoqo njenge-SEMrush ukufumana ukuba zingaphi iziphumo ezibonisa kwi-SERP.
Esinye isixhobo esikhululekile kwaye singasetyenziselwa ukwenza uphando lwegama elingundoqo ngu-Ahrefs. Yindawo elungileyo ukuqala, njengoko ikuvumela ukuba ujonge abo bakhuphisana nabo’ ukugcwala kwewebhusayithi, ukhuphiswano, kunye nomthamo wegama elingundoqo. Unako kwakhona ukubona ukuba luhlobo luni lwewebhusayithi ezibekwe kulawo magama angundoqo kwaye uhlalutye izicwangciso zabo. Oku kubalulekile, kuba la magama angundoqo yiloo nto ufuna ukuyibeka kuGoogle. Nangona kunjalo, akusoloko kulula ukwabelana ngezi ziphumo namanye amaqela.
Ukusebenzisa i-Keyword Planner kaGoogle ikuvumela ukuba ubone imiqulu yokukhangela ngenyanga, enokukunceda ukuba ujolise kwiintengiso zakho ngemigaqo ethile. Umcwangcisi wegama elingundoqo kwakhona ikuvumela ukuba ubone amagama angundoqo afanayo. Esi sixhobo sibonisa kwakhona inani labantu abafuna igama elingundoqo ngokusekelwe kwimiqobo yakho. Unokusebenzisa iSicwangcisi segama elingundoqo likaGoogle ukuze ubone ukuba ngawaphi amagama angundoqo akhuphisanayo namagama angundoqo afana nelakho.. Ezi zixhobo ziya kukunika umbono wamagama aphambili adumileyo kwaye akuncede ufumane ezona zibalaseleyo kwimikhankaso yakho yentengiso.
Ixabiso-ngonqakrazo ngalunye (CPC) isicwangciso-qhinga sinokwenza izinto ezibonakele ngexabiso eliphantsi kune-CPM, ngakumbi kwiintengiso ezingaphantsi komqolo. Nangona kunjalo, I-CPM isebenza kakuhle xa ukwaziwa ngebrendi yeyona njongo yakho iphambili. Ibhidi ye-CPC ye-Manual igxile ekuseteni iibhidi zamagama angundoqo athile. Kulo mzekelo, ungasebenzisa iibhidi eziphezulu kuphela kula magama angundoqo ukunyusa ukubonakala. Nangona kunjalo, le ndlela inokuthatha ixesha.
I-Adwords ikuvumela ukuba utshintshe iibhidi zakho ngephulo kunye nenqanaba leqela leentengiso. Olu hlengahlengiso lubizwa ngokuba zii-bid modifiers. Izilungisi zeBid ziyafumaneka kwiQonga, Uhlobo loNxibelelwano, kunye noMxholo othandwayo. Ezi zigcinwa kwinqanaba leqela leentengiso nge-AdGroupCriterionService. Ngokunjalo, ulungelelwaniso lwexabiso lephulo loncedo lunokwenziwa ngeNkonzo yeCampaignBidModifier. UGoogle ukwabonelela ngeAPI kolu hlengahlengiso.
Ubeko lwentengiso olungagqibekanga lubizwa ngokuba yiBroad Match. Olu hlobo lubonisa intengiso yakho kwiphepha le-injini yokukhangela kulo naliphi na igama elingundoqo, kuquka izithethantonye kunye nophendlo olunxulumeneyo. Ngelixa le ndlela iphumela kwinani elikhulu leempembelelo, Kananjalo inexabiso eliphezulu. Ezinye iintlobo zomdlalo ziquka Exact Match, Ibinzana elithi Tshatisa, kunye Negative Match. Nje, Ngokukhona ungqamanise ngakumbi umdlalo wakho, ixabiso lakho liya kuba lisezantsi.
Imodeli yokuThengisa i-Adwords isebenzisa iindlela ezahlukeneyo zokukunceda ukuba wenze imikhankaso yakho yentengiso. Njengokuba, ungacwangcisa ixabiso eliphezulu legama elithile elingundoqo, emva koko ulungelelanise ibhidi yakho ngokusekelwe ekubeni zingaphi iinguqu ozifumeneyo. Ukuba wenze intengiso, I-AdWords iya kwandisa ixabiso lakho ngokusekelwe kuloo nto. Kubasebenzisi abaphambili, Ungasebenzisa kwakhona uguqulo oluguquguqukayo lokulandelela.
Ibhidi ye-CPA ekujoliswe kuyo luhlobo lweqhinga le-ad eligxile ekuqhubeni ukuguqulwa. Imisela amaxabiso ephulo elisekelwe kwiCPA (Iindleko ngokuFumana ngakunye), elixabiso lokufumana umthengi omnye. Le modeli inokuba nzima ukuba awuyazi indleko yakho yokufumana (CPA) okanye zingaphi iinguquko zeentengiso zakho eziqhuba. Nangona kunjalo, ngakumbi usazi malunga CPA, ngakumbi uya kuyazi indlela yokuseta iibhidi zakho ngokufanelekileyo.
Ukubhida ngesandla kukwayindlela yokwandisa unqakrazo, izimvo, kunye nokujonga ividiyo. Ukukhetha esi sicwangciso kuya kukuvumela ukuba ulawule ibhajethi yakho ngelixa ukhulisa i-ROI yamaphulo akho. Nangona kunjalo, Kufuneka uqaphele ukuba ukubhida ngesandla akukhuthazwa kwiphulo ngalinye. Olona khetho lufanelekileyo inokuba kukusebenzisa iqhinga loguqulelo olukhulu, nto leyo ingasebenziyo kwaye ifuna umgudu omncinci. Unokwandisa uhlahlo lwabiwo-mali lwakho lwemihla ngemihla ukuba ufumana i-avareji yenkcitho yakho ingaphantsi kunohlahlo lwabiwo-mali lwakho lwemihla ngemihla.
Ukuphucula umgangatho wakho wamanqaku kwi-Adwords, kufuneka unikele ingqalelo kwizinto ezithile eziphambili. Ezi zinto zichaphazela iNqaku lakho loMgangatho ngamnye kwaye ngokudibeneyo, kwaye inokufuna uhlengahlengiso kwiwebhusayithi yakho. Okudweliswe apha ngezantsi zizinto ekufuneka uziqwalasele ukuphucula inqaku lakho loMgangatho:
Inqaku lakho loMgangatho linxulumene ngokuthe ngqo nendlela intengiso yakho eqhuba ngayo. Inqaku loMgangatho ophezulu liguqulela kumava anamandla omsebenzisi. Ukonyusa iNqaku lakho loMgangatho kukwangumbono olungileyo njengoko kuya kukunceda ukonyusa inqanaba lakho lentengiso kwaye uthobe iindleko zakho ngokucofa.. Nokuba ujonge ukubonakala okuphezulu kuGoogle okanye kwiCPC esezantsi, Inqaku loMgangatho liya kuchaphazela ukusebenza kwentengiso yakho ekuhambeni kwexesha. Ukongeza koku, iNqaku loMgangatho ophezulu liza kuphucula ukubekwa kwentengiso yakho kwiziphumo zokukhangela kwaye uthobe ixabiso lakho ngokucofa.
Ungaliphucula iNqaku lakho loMgangatho ngokunyusela ukufaneleka kwegama elingundoqo lentengiso yakho. Igama elingundoqo elihambelanayo libhekisa kwindlela intengiso yakho ihambelana ngayo nombuzo wokukhangela womsebenzisi. Igama elingundoqo lentengiso yakho lilinganiswa kusetyenziswa iNqaku loMgangatho, kwaye iya kugqiba ukuba iintengiso zakho ziboniswa njani. Intengiso yakho kufuneka ixelele abathengi abanokuthi balindele ntoni kwishishini lakho, nikela umnxeba onyanzelisayo kwisenzo, kwaye ube nomtsalane kubasebenzisi kuzo zonke izixhobo.
Izinto ezintathu eziphembelela iNqaku loMgangatho weakhawunti yakho: umyinge wonqakrazo olulindelekileyo (CTR), amava ephepha lokufika (THE), kunye nokufaneleka kwentengiso kwinjongo yomphandi. Xa uthelekisa amanqaku amagama angundoqo avela phantsi kwamaqela ahlukeneyo eentengiso, uya kubona ukuba Amanqaku omGangatho kula magama angundoqo aya kwahluka kumagama angundoqo afanayo kwamanye amaqela eentengiso.. Izizathu zoku zibandakanya ukudalwa kweentengiso ezahlukeneyo, amaphepha okumisa, ukujoliswa kwabantu, kunye nokuninzi. Ukuba intengiso yakho ifumana inqaku loMgangatho ophantsi, uya kuba nokuqonda ngcono ukuba inqaku lomgangatho libalwa njani. Iziphumo zolu hlalutyo zipapashwa kwiwebhusayithi yeGoogle kwaye zihlaziywa rhoqo ngeentsuku ezimbalwa.
Kwifandesi ye-Adwords, iNqaku lakho loMgangatho lichaphazela umgangatho wentengiso yakho kunye neendleko ngokucofa. Uya kufumanisa ukuba i-CPC ephantsi ithetha imali encinci echithwe ngokuchofoza. Amanqaku omGangatho nawo kufuneka athathelwe ingqalelo kwibhidi yakho. Okona liphezulu inqaku lakho loMgangatho, ngakumbi uya kuboniswa kwintengiso yakho. Kwifandesi yentengiso, i-CPC ephezulu iya kwenza ingeniso engakumbi kwi-injini yokukhangela.
Omnye weyona mibuzo ibalulekileyo ekufuneka uzibuze yona ngulo “yintoni ixabiso le-Adwords?” Uninzi lwabanini bamashishini abazazi iindleko ezinxulumene nentengiso ye-intanethi. Iindleko ngokuchofoza okanye iCPC yindleko elawulwa yiGoogle Adwords usebenzisa i-metric ebizwa ngokuba yiCPC ephezulu.. Le metric ivumela abakhangisi ukuba balawule iibhidi zabo ngokwesixa semali abanakho ukuyichitha ngocofa ngalunye. Iindleko zokucofa ngalunye zixhomekeke kubungakanani beshishini lakho kunye neshishini okulo.
Ukuqonda ixabiso lesoftware yePPC, uya kufuna ukuqwalasela indlela oza kulwaba ngayo uhlahlo lwabiwo-mali lwakho. Unokwaba olunye lwebhajethi yakho kwintengiso yeselula kunye nedesktop, kwaye unokujolisa izixhobo ezithile eziphathwayo ukunyusa iinguquko. Iindleko zesoftware yePPC zihlala zisekwe kwimodeli yobhaliso, ke qiniseka ukuba ujonga ixabiso lomrhumo. I-WordStream ibonelela ngezicwangciso ezihlawulelwa kwangaphambili kunye neekhontrakthi zeenyanga ezintandathu. Uya kukufumanisa kulula ukwenza uhlahlo lwabiwo-mali lwesoftware yePPC ngale ndlela, ukuba nje uqonda imigaqo kunye nemiqathango.
Indlela eqhelekileyo yokumisela iindleko ze-Adwords yindleko ngokuchofoza (PPC). Isetyenziswa kakuhle xa ufuna ukujolisa kubaphulaphuli abathile ekujoliswe kubo kwaye ungajongi umthamo omkhulu wetrafikhi yonke imihla. Iindleko ngemilimitha nganye, okanye CPM, indlela yokubhida iluncedo kuzo zombini iindidi zamaphulo. I-CPM ikunika ukuqonda kwinani lezimvo ezifunyenwe yintengiso yakho, into ebalulekileyo xa kuphuhliswa iphulo lokuthengisa ixesha elide.
Njengoko inani labakhuphisana kwi-intanethi liqhubeka nokunyuka, ixabiso le-Adwords liphuma esandleni. Kwiminyaka nje embalwa edlulileyo, ukuhlawula ucofa ibiseyindleko ephantsi noko. Ngoku, nabantu abaninzi babhida kwiAdwords, kunokwenzeka ukuba amashishini amatsha achithe i-EUR5 ngokuchofoza kwamanye amagama angundoqo. Ngoko, ungakuphepha njani ukuchitha imali eninzi kwiikhankaso zakho ze-Adwords? Kukho iindlela ezininzi zokulawula iindleko ezinxulumene ne-Adwords.
