Inyanga: EyeKhala 2022

Usenokuba uvile ngeGoogle Adwords, iqonga lentengiso likaGoogle. Kodwa, Ngaba uyayazi indlela yokuyisebenzisa ukwandisa inzuzo yakho? Ngaba kufanelekile ukuqalisa? Nanga amanye amacebiso. Esi sisixhobo esihle kubathengisi bedijithali, ngakumbi iziqalo. Kodwa inokubiza. Funda ngakumbi malunga nesi sixhobo sinamandla. Apha ngezantsi kudweliswe ezinye zezinto eziluncedo nezingeloncedo. Nokuba yeyokuqala kwakho okanye ishishini elimiselweyo, I-Adwords ineenzuzo kunye nokungona kwayo.

IGoogle Adwords liqonga lentengiso likaGoogle

Nangona kungenamfihlo ukuba uGoogle ungumdlali omkhulu kwindawo yentengiso, ayinguye wonke umntu owaziyo ukusebenzisa izixhobo zenkampani ngokufanelekileyo. Eli nqaku lijonga iindlela ezahlukeneyo onokuthi wenze ngazo uninzi lwezixhobo zentengiso zikaGoogle. Ukuba umtsha kwiGoogle AdWords, nantsi uphononongo olukhawulezayo lwento ebandakanyiweyo. Nje ukuba ufunde malunga nezixhobo, uya kuba nombono ongcono wendlela yokwandisa impumelelo yeshishini lakho.

Ii-AdWords zikaGoogle zisebenza njengefandesi apho amashishini abiza ukubekwa kwiziphumo zenjini yokukhangela. Le nkqubo inceda iinkampani ukuba zifumane umgangatho ophezulu, traffic efanelekileyo. Abakhangisi bakhetha uhlahlo lwabiwo-mali kunye neenkcukacha ekujoliswe kuzo, kwaye unokongeza inombolo yefowuni okanye ikhonkco kwiphepha eliphambili lewebhusayithi. Umzekelo, masicinge ukuba umsebenzisi ukhangela “izihlangu ezibomvu.” Babona iintengiso ezininzi ezivela kwiinkampani ezahlukeneyo. Umthengisi ngamnye uhlawula ixabiso elithile ngokubekwa kwentengiso.

Xa ukhetha uhlobo lwephulo olufanelekileyo, kubalulekile ukuqwalasela iindleko ngokucofa. Le yimali oyihlawula ngayo yonke iwaka leentengiso. Ungasebenzisa kwakhona iindleko ngothethathethwano ngalunye, okuthetha ukuba uhlawula ngexesha ngalinye umntu ecofa intengiso yakho kwaye agqibezele isenzo esithile. Kukho iintlobo ezintathu zephulo ngeentengiso zikaGoogle: khangela iintengiso, bonisa iintengiso, kunye neentengiso zevidiyo. Iintengiso zophendlo zibandakanya umbhalo, umfanekiso, kunye nomxholo wevidiyo. Zivela kumaphepha ewebhu ngaphakathi kwenethiwekhi yokubonisa kaGoogle. Iividiyo ziintengiso ezimfutshane, ngokuqhelekileyo ezintandathu ukuya 15 imizuzwana, kwaye uvele kuYouTube.

Indlela ezisebenza ngayo iintengiso zikaGoogle zisekwe kwintlawulo-ngonqakrazo (PPC) imodeli. Abathengisi bajolise kumagama angundoqo athile kuGoogle kwaye benze iibhidi kula magama angundoqo. Bakhuphisana ngala magama angundoqo kunye nabanye abathengisi. Imiyinge yebhidi idla ngokusekwe kumaxabiso aphezulu. Okukhona ibhidi ephezulu, ngcono ukubekwa. Okukhona ukubekwa kweentengiso kuninzi kufunyanwa lishishini, ixabiso elisezantsi ngonqakrazo ngalunye.

Ukuze ukwandise ukusebenza kakuhle kweentengiso zikaGoogle, Kubalulekile ukuqonda ukuba uzenza njani iintengiso. Iintengiso zinokuvela kumaphepha eziphumo zophendlo, kumaphepha ewebhu kwiNethiwekhi yokuBonisa kaGoogle, nakwezinye iiwebhusayithi kunye neeapps. Iintengiso zinokuba ngumfanekiso okanye zisekelwe kwisicatshulwa, kwaye ziya kuboniswa ecaleni komxholo ofanelekileyo. Ngaphezu koko, unokwenza ngokwezifiso iintengiso ngokujolisa kwizigaba ezahlukeneyo zefenitshala yokuthengisa.

Ifanelekile kuqaliso

Ngexesha le-intanethi, amashishini akhangela iindlela ezintsha zokufikelela kubathengi abatsha. Ukunyuka kweenkqubo ze-accelerator ngumzekelo omhle woku. Abaqalisi bahlala benyanzeliswa ukuba basebenze kwindawo ekwabelwana ngayo kwiiofisi. Utshintshiselwano ngezabelo zobunini obulinganayo kwinkampani, aba batyali-mali bazimisele ukubeka umngcipheko ophezulu. Ngaphandle koko, i-accelerators inceda abaqalisi baphephe iindleko eziphezulu eziya kufunyanwa lishishini lemveli. Nazi ezinye zeenzuzo zokusebenzisa inkqubo ye-accelerator.

Inokunyuka kakhulu

Yintoni eyenza inkampani ihlaziywe? Impendulo ziziseko ezingundoqo ezinokuhla, njengoko isikali senkonzo sisanda. kunye ne-IaaS, uhlawulela umthamo ongaphezulu ngaphandle kokufaka iindleko ezongezelelweyo ze-hardware, uhlaziyo lwesoftware, okanye ukwanda kokusetyenziswa kwamandla. Kwaye nge cloud computing, unokufikelela kwidatha yakho naphi na. Iingenelo zicacile. Funda ukuze ufunde ukuba olu hlobo lweziseko ezingundoqo lunokuba nexabiso njani kwishishini lakho. Apha ngezantsi kudweliswe iindlela ezintlanu ishishini lakho elinokuthatha ngalo ithuba leenkonzo ezifumaneka efini.

Isoftware njengenkonzo, okanye i-SaaS, yisoftware esekwe emafini ebanjwa kwi-intanethi ngumthengisi weqela lesithathu. Unokufikelela kwisoftware ngokusebenzisa isikhangeli sewebhu. Kuba ilawulwa kwindawo esembindini, Iinkonzo ze-SaaS ziphezulu kakhulu. Ngaphezu koko, Iimveliso ze-SaaS ziguquguquka kwaye zinyuka ngenxa yokuba azifuni ukufakwa kwizixhobo zomntu ngamnye. Oku kubenza baxabiseke ngakumbi kumaqela asasazwe ehlabathi. Kwaye ngenxa yokuba ayifuni i-bandwidth, abasebenzisi akufuneki bakhathazeke malunga nohlaziyo lwesoftware.

Iyabiza

Ukuba unexhala lokuba kubiza kakhulu, AWUKHO wedwa. Abantu abaninzi banenkxalabo efanayo: “Kuyabiza ukuqhuba i-Adwords.” Ngelixa awudingi ukuchitha $10,000 inyanga ukubona iziphumo, kusenokubonakala kungumsebenzi owoyikisayo. Nangona kunjalo, kukho iindlela ezininzi zokunciphisa iindleko zakho ngokucofa ngaphandle kokuphula ibhanki. Ngokulandela imithetho embalwa elula, unokufumana ezona ziphumo zibalaseleyo ngohlahlo lwabiwo-mali oluphantsi.

Into yokuqala ekufuneka uyenzile kukufumana ukuba yimalini iAdWords zikaGoogle ziya kukubiza. Kwi 2005, umndilili weendleko ngonqakrazo ngalunye $0.38 iisenti. Ngu 2016, eli xabiso liye latsibela $2.14, kwaye akunakwenzeka ukuba yehle nangaliphi na ixesha kungekudala. Igqwetha, umzekelo, unokulindela ukuhlawula $20 ukuya $30 ngonqakrazo ngalunye. Kodwa ukuba awukwazi ukuhlawula imali eninzi, ungafuna ukukhangela ezinye iindlela.

Kukho inani lamanyathelo kulawulo lwe-Adwords. Oku kuquka ukumisela amagama angundoqo, ibhidi, kunye nokuthengisa kwakhona. Ukusebenzisa iqela lokuthengisa le-Adwords elifanelekileyo linokukunceda ukuba ufumane uninzi kwiphulo lakho. Funda indlela yokuqalisa namhlanje! Nazi iindawo ezimbalwa ezibalulekileyo ekufuneka ziqwalaselwe. Ndinomdla ekusebenzisaneni neqela lentengiso ye-PPC eqinisekisiweyo? Jonga eli nqaku iingcebiso kunye namaqhinga. Uya kuvuya ngokuba wenzile!

Hlawula ngonqakrazo ngalunye (PPC)

Hlawula ngonqakrazo ngalunye (PPC) Intengiso luhlobo lwentengiso olukuvumela ukuba ubonise iintengiso zakho ngokuthe ngqo kubantu abakhangela imveliso okanye inkonzo yakho.. Intengiso ye-PPC iyasebenza kakhulu ukuba unokujolisa abantu abajonge into oyinikezelayo. Nangona kunjalo, kufuneka uqaphele ukuba ingabiza. Nazi iingcebiso ezimbalwa zokwenza uninzi lwephulo lakho lentengiso ye-PPC:

Zibekele uqingqo-mali. Abanini bamashishini abaninzi baqala ngesixa esithile sokuchitha kwintlawulo ngokucofa intengiso, kodwa njengoko amanani eqokelelana, ungalungisa isixa. A $200 ukuthenga kunokufuna ukucofa kabini kuphela, ngelixa a $2 nqakraza kunokubangela i $20 intengiso. Intengiso ye-PPC igxile kumagama angundoqo kunye nabaphulaphuli – amagama okanye amabinzana abantu abawakhangelayo – ukumisela ukuba zisebenza kangakanani iintengiso zakho. Ukuba uzama ukufikelela inani elikhulu labantu, cinga ukusebenzisa amagama angundoqo angakhiyo ukunqanda iintengiso zakho ekubeni zibandakanywe kwiziphumo zokhangelo.

Ukuba awuqinisekanga malunga nokuba loluphi uhlobo lwentengiso onokuthi ulusebenzise, ungaqala encinci kwaye uvavanye amagama angundoqo ahlukeneyo kunye nemikhankaso de ufumane eyona nto ifanelekileyo kwishishini lakho. I-PPC ikuvumela ukuba uzame amagama angundoqo ahlukeneyo kunye nemikhankaso de ufumane indlela yokuvelisa ingeniso. Kukwakho neenkqubo ezininzi zePPC zasimahla kunye nexabiso eliphantsi, ngoko unokuvavanya iinketho ezahlukeneyo phambi kokuba utyale imali eninzi. Kodwa eyona nto iphambili kukuqinisekisa ukuba usebenzisa uhlobo olululo lwentengiso yePPC ukufikelela kubantu abaninzi..

Amagama angundoqo

Xa ujolise kubaphulaphuli abafanelekileyo ngeAdwords, kubalulekile ukujonga ngaphaya kwamagama aqhelekileyo abaphulaphuli bakho abaya kuyikhangela. Ukungabandakanyi amagama afana nalawo enziwe afana nalawo aveliswe ngabenzi kunokuphelisa abanye abathengi abanokuba ngabathengi kwifenitshala yakho yokuthengisa. Kunoko, bhala umxholo onceda ukukhokela abathengi abanokubakho kulo lonke uhambo lomthengi. Isenokubeka isiseko sobudlelwane bexesha elide. Nazi ezinye iingcebiso zokukunceda ufumane amagama angundoqo afanelekileyo kwiphulo lakho.

Ekuqaleni, Kuya kufuneka wazi ukuba uwahlula njani amagama akho angundoqo. Indlela elungileyo yokwenza oku kukwenza iqela lamagama angundoqo anxulumeneyo abe ngamaqela ahlukeneyo. Ngokwenza oku, ungabhala iintengiso ekujoliswe kuzo kumagama angundoqo amaninzi kanye. Oku kuya kukunceda ugcine ulwakhiwo lwe-akhawunti olucwangcisiweyo kwaye uluqale kuManqaku oMgangatho ophezulu. Ukuqala, khetha ibinzana legama elingundoqo elichaza ngcono imveliso okanye inkonzo yakho. Le ndlela, uya kuba nakho ukufikelela kwithemba eliqinisekisiweyo kamva kwi-funnel yokuthenga.

Musa ukusebenzisa amagama angundoqo omnye. Bakholisa ukuba generic kakhulu. Amabinzana amade, njenge “ukuhanjiswa kwebhokisi yemifuno ephilayo,” zijoliswe ngakumbi. La mabinzana atsala abathengi abafanelekileyo. Ukusebenzisa amagama angundoqo ngabanye kunokuba luncedo kangako, ngakumbi ukuba abathengi bakho basebenzisa amagama ahlukeneyo kwimveliso okanye inkonzo yakho. Kuya kufuneka udwelise ukwahluka kwamagama akho angundoqo, kubandakanywa nemigaqo yencoko, ezinye iindlela zopelo, iinguqulelo ezininzi, kunye nopelo olugwenxa oluqhelekileyo.

Ukubhida

Isinyathelo sokuqala sokubhida kwi-Adwords kukhetha ikopi yakho yentengiso kunye nomyalezo. Ezi zinto zintathu zinefuthe ekubekweni kweentengiso zakho kwiphepha leziphumo zophendlo lukaGoogle. Iindleko ngokucofa (CPC) indlela yeyona ndlela ilungileyo yokuqhubela abathengi abathile ekujoliswe kubo, kodwa ayisebenzi kangako kwiiwebhusayithi ezinemithamo ephezulu yetrafikhi yemihla ngemihla. Ibhidi yeCPM yenye indlela, kodwa isetyenziswa kuphela kwiDisplay Network. Iintengiso ze-CPM zivela rhoqo kwiiwebhusayithi ezinxulumeneyo apho iintengiso ze-AdSense ziboniswa khona.

UGoogle unikezela ngeendlela ezininzi zokulungisa iibhidi zakho. Enye indlela yokwenza uhlengahlengiso lwebhidi kukulungelelanisa ngesandla igama ngalinye elingundoqo. Isixa osibekele igama elingundoqo ngalinye aliyi kuchaphazela uhlahlo lwabiwo-mali olupheleleyo. UGoogle uza kukwazisa ukuba yimalini onokuyichitha kwiqela ngalinye lentengiso, kodwa imali ixhomekeke kuwe ngokupheleleyo. Kukho iindidi ezimbini zohlengahlengiso lwegama elingundoqo – i-manual kunye ne-automation. Injongo kukwenza intengiso yakho ibonakale kwiziphumo zophando ngexabiso eliphantsi ngokucofa.

Enye indlela yokuthoba iibhidi zakho kukunyusa umgangatho wakho wamanqaku. Amanqaku asemgangathweni luhlelo lokusebenza kwentengiso yakho. Olu kulinganisa alusetyenziswanga kwinkqubo yefandesi, kodwa iyanceda ukumisela amathuba akho okuba avele phezulu kuluhlu. Inkqubo yefandesi ye-Adwords kaGoogle yindlela efanelekileyo yokugweba ukubekwa kwentengiso yakho kwixesha elizayo kwaye ayivumeli abakhangisi ukuba “thenga” indlela yabo ukuya phezulu. UGoogle usebenzisa ubuninzi bemetric yeCPC ukulawula isixa semali oyibhatalayo ngocofa ngalunye.

Ukuthengisa kwakhona

Ukuthengisa kwakhona lukhetho olulungileyo kubathengisi abafuna ukufikelela kubantu abaninzi ngomyalezo wabo. Ngokuphinda ukuthengiswa, iintengiso zakho ziya kuboniswa kwiisayithi abathengi bakho abasanda kuzindwendwela. Kodwa, qaphela ukuba zinokuvela kwiindawo ezingahambelani neshishini lakho. Oku kuthetha ukuba kufuneka ubeke ukukhutshwa kwendawo ukuze ugweme ukubonakaliswa okugqithisileyo okanye amabango okungena. Kodwa yintoni ukuthengisa kwakhona?

Ukuthengisa kwakhona ligama elisetyenziswa kwintengiso ye-intanethi, kwaye ibhekisa kwiintengiso ezijolise kubantu abasele benomdla kwiimveliso kunye neenkonzo onokuzinikezela. Ezi ntengiso zithunyelwa kubantu abafanayo kwakhona, kwaye abathengi abafanayo banokucofa kwakhona kubo. Ukuthengisa kwakhona kusebenza kakuhle nge-Facebook, Adwords, kunye nezinye iindlela zentengiso kwi-intanethi. Nokuba yeyiphi imodeli yeshishini lakho, Kuya kufuneka ucinge ngokusebenzisa ezi ndlela ukufikelela kubantu abanokuthi babe ngabathengi bakho.

Umdlalo ochanekileyo

Umdlalo ochanekileyo kwi-AdWords uvumela abakhangisi ukuba bathintele ukwahluka kwamagama abo angundoqo ngaphambi kokuba bacofe. Ikwakwenza ukuba ubone ukuba zingaphi izinqakrazo ozenzayo ngamagama ahlukeneyo okukhangela. Amaqokobhe enathi, ihambelana namagama ophendlo lwakho kunye namagama angundoqo afanelekileyo. Ukuba ungumthengisi, oku kuthetha ukuba okukhona ucacisa ngakumbi ngegama lakho elingundoqo, ngcono. Kodwa zeziphi iingenelo zomdlalo ochanekileyo kwi-AdWords?

Amagama angundoqo ongqamaniso aye akhawulelwa kwimidlalo efana ncam nombuzo wokukhangela, nto leyo eyanyanzela abathengisi ukuba bakhe uluhlu lwamagama angundoqo anemisila emide kakhulu. Kule minyaka yangoku, nangona kunjalo, UGoogle usulungekile i-algorithm ukuze athathele ingqalelo ulandelelwano lwamagama, ezahlukeneyo ezahlukeneyo, ii-accents, kunye neemvakalelo. Ngamanye amazwi, Amagama angundoqo omdlalo achanekileyo ngoku achaneke ngakumbi kunangaphambili. Kodwa basekude nemfezeko. Amagama angundoqo omdlalo asenokuba luncedo ukuba ujolise kubaphulaphuli be-niche.

Umdlalo ochanekileyo kwi-Adwords ikuvumela ukuba unciphise imibuzo yokukhangela ukujolisa ngokuchanekileyo. Ngelixa oku kunciphisa itrafikhi, I-traffic yomdlalo ochanekileyo inezinga eliphezulu lokuguqulwa. Ukongeza, kuba amagama angundoqo omdlalo abaluleke kakhulu, baphucula ngokungangqalanga inqaku lakho loMgangatho. Oku kuluncedo ngakumbi kubathengisi be-intanethi. Ngoko, ngelixa ingeyona ndlela ilungileyo yokwandisa ibhajethi yakho yentengiso, isafanelekile. Ngoko, qalisa namhlanje!

Amagama angundoqo angalunganga

Xa kuziwa ekuveliseni itrafikhi, amagama angundoqo angalunganga kwi-Adwords abaluleke kakhulu njengamagama angundoqo aqhelekileyo. Kwi-SEO, abantu baya kukhetha amagama angundoqo abafuna ukuvela ngawo, ngelixa engabonakali ngokwemiqathango efanayo. Ngokusebenzisa amagama angundoqo angalunganga kwi-Adwords, uya kuvala iintengiso ekubonisweni kwimiba yophendlo ezingahambelaniyo nephulo lakho. La magama angundoqo angavelisa iziphumo ezilungileyo, ngoko kufuneka uqiniseke ukuba uzisebenzisa ngokufanelekileyo.

Unako kwakhona ukubhloka imigaqo engayi kuguqulwa ibe ngabathengi. Njengokuba, ukuba ubhengeza i-Ninja air fryer, musa ukusebenzisa igama “ifryer yomoya” kwiintengiso zakho. Kunoko, sebenzisa amagama afana “ifryer yomoya” okanye “i-ninja air fryer” endaweni yoko. Ngelixa imigaqo eqhelekileyo isaqhuba itrafikhi, uya konga imali ukuba unokuziphepha ngokupheleleyo. Xa usebenzisa amagama angundoqo angalunganga, qiniseka ukuba uzisebenzisa kuphela kumaqela entengiso okanye amaphulo onawo.

Amagama angundoqo angalunganga anokuba yiyo nantoni na ukusuka kumagama abantu abadumileyo ukuya kumagama athile kakhulu. Umzekelo, ibinzana elibi elihambelana negama elingundoqo linokuthintela iintengiso ekuveleni kukhangelo oluqulathe amagama okanye amabinzana athe ngqo. Kuyanceda ukuba ishishini lakho lithengisa iikawusi ezizintsha nezisebenzayo kwezemidlalo. Ungafuna ukuseta amagama angundoqo omdlalo angalunganga kwiikawusi zoxinzelelo, umzekelo. Ungaphinda usete amagama angundoqo omataniso angalunganga ukuthintela iintengiso ekuboniseni amagama athile ophendlo.

Ukuba umtsha kwi-Pay-per-click intengiso, unokuzibuza indlela yokwenza uninzi lwe-Adwords. Eli nqaku liza kukwazisa kwiziseko ze-Pay-per-click advertising, kuquka uphando lwegama elingundoqo, ibhidi, kunye nomgangatho wamanqaku. Iya kubonelela ngezicwangciso zokwenza uninzi lwesi sixhobo sokuthengisa sinamandla. Uya kufunda indlela yokunyusa i-ROI yakho kunye nokuphucula umgca wakho ophantsi ngokusebenzisa i-AdWords ngempumelelo.

Intengiso ye-Pay-per-click

Intengiso ye-Pay-per-click sisicwangciso sokuthengisa kwi-intanethi esibandakanya ukuhlawula inkampani kuphela xa umntu ecofa intengiso yayo.. Esi sicwangciso sinxulumene kakhulu neenjini zokukhangela ezifana neGoogle kunye neBing, kwaye ikwasetyenziswa ngamaziko eendaba zoluntu. Kubandakanya ukuhlawula inkampani isixa esimiselweyo ukuba intengiso yayo ivele phantsi kwebinzana elithile lokukhangela. Nangona kunjalo, kuba abathengisi bahlawula kuphela xa umntu ecofa intengiso yakhe, kufuneka babe nakho ukunikela ngexabiso elifanelekileyo ngemali yabo.

Kukho iindidi ezimbini ezisisiseko zokuhlawula-ngokuchofoza intengiso: inqanaba elicaba kunye ne-bid-based. Zombini ezi ndlela zinokuba luncedo kumashishini. Ukuze ukhethe imodeli echanekileyo yokuhlawula-ngokuchofoza, umthengisi kufuneka aqale agqibe ukuba zeziphi iinjongo zakhe. Ngelixa ukuthengisa kwiinjini zokukhangela kuyindlela entle yokufumana itrafikhi kwiwebhusayithi yabo, inokubabhida abaqalayo. Ngezantsi kukho iingcebiso eziya kukunceda uqalise ngesi sicwangciso sokuthengisa sedijithali.

Ukubhida kwi-injini yokukhangela kaGoogle yinxalenye ephambili yokufumana itrafikhi kwiwebhusayithi yakho. Iibhidi zibalwa nguGoogle ngokusekelwe kumagama angundoqo. Xa umntu efuna igama elithile elingundoqo okanye ibinzana, baya kunikezelwa ngeentengiso zegridi yemveliso ngokusekelwe kwinjongo yabo yokuthenga. Okukhona ucofa phezulu, ixabiso lisezantsi, kwaye okukhona undwendwe lunokucofa kwintengiso yakho.

Enye yezona zinto zibalulekileyo kwi-Adwords’ I-CTR yikopi yentengiso. Ikopi yentengiso ekhangayo iya kukunceda ukuba ugqame phakathi kokhuphiswano. Intengiso ekumgangatho ophantsi, kwelinye icala, kuya kukubiza imali eninzi kwaye kubangele iRenki yeNtengiso ephantsi. Kodwa, ngendlela eyiyo, ungayandisa iCTR yakho. Lo ngumba obalulekileyo wentengiso yokuhlawula-ngokuchofoza kwi-Adwords.

Uphando lwamagama angundoqo

Ukusebenzisa umthengi personas kunye nokuphanda iimfuno zabo kuya kukunceda ujolise amagama afanelekileyo kwishishini lakho. Ukudala i-persona ichaza into efunwa ngumthengi oqhelekileyo, imingeni abajongene nayo, kunye nezinto eziphembelela izigqibo zabo zokuthenga. Olu lwazi luya kukhokela uphando lwakho lwegama elingundoqo. Nje ukuba ubhale umntu wakho, sebenzisa izixhobo zokukhetha amagama angundoqo njenge-Google Keyword Tool ukuphanda amagama angundoqo ahlobene. Ezi zixhobo ziya kukunceda unciphise uluhlu olude lwamagama angundoqo anethuba eliphezulu lokubeka.

Enye yezona ndawo zibalulekileyo zophando lwegama elingundoqo kwi-AdWords kukuqonda abaphulaphuli bakho. Khumbula ukuba inkqubo yokuthenga yabathengi iya kwahluka ngokuxhomekeke kuhlobo lweshishini kunye nento abafuna ukuyithenga. Umzekelo, inkampani yokubeka uphawu eLondon isenokungakhangeli inkampani yophawu eNew York okanye eLos Angeles. Uhambo lomthengi luya kwahluka ngokuxhomekeke kuhlobo lweshishini, ke uphando lwamagama angundoqo lubalulekile.

Ukongeza ekusebenziseni i-Google Keyword Planner, ungasebenzisa nezinye izixhobo zophando zegama elingundoqo. Isixhobo sikaGoogle sokuCwangcisa igama elingundoqo siluncedo kakhulu kule nto. Ibonisa ukuba bangaphi abantu abakhangela igama elingundoqo, yimalini abazimisele ukuyihlawula, kwaye bangaphi abantu abakhangela elo binzana lithile. Ikwacebisa amagama angundoqo ongezelelweyo ukuba uphande. Ikunceda ukuba wakhe imikhankaso ekujoliswe kuyo. Nje ukuba uchonge amagama abalulekileyo ambalwa, ungazisebenzisa kwiphulo lakho.

Ukusebenzisa izixhobo ezifana ne-Alexa ye-Keyword Difficulty Tool iya kukuvumela ukuba ulinganise ukhuphiswano kunye negunya lophawu lwakho.. Esi sixhobo sinikezela iwebhusayithi nganye inqaku laMandla oKhuphiswano elibonisa indlela enegunya ngayo indawo kuluhlu lweziphumo zegama elingundoqo.. Isabelo seLizwi sesinye isixhobo esikhulu sokulinganisa igunya. Okona kuphezulu isabelo sophawu lwelizwi, kokukhona iya kuthathwa njengenegunya. Oku kunokukunceda uphucule umgangatho wakho ngokuphucula ukubonakala kunye negunya.

Ukubhida

Kukho iindlela ezininzi zokubhida kwitrafikhi ngenkqubo yeAdwords kaGoogle. Eyona ndlela iqhelekileyo yindleko-ngokuchofoza, elixabisa abathengisi kuphela ngokucofa kwiintengiso zabo. I-CPC yeyona ndlela ibiza kakhulu, kodwa yeyona nto ineendleko eziphezulu ukuba uzama ukujolisa kubaphulaphuli abathile. Ukuba uzama ukwandisa ukugcwala kwewebhusayithi yakho, nangona kunjalo, kufuneka uthathele ingqalelo ibhidi yeCPM. Le ndlela iya kubiza ngaphantsi, kodwa iya kubonisa kuphela intengiso yakho kumakhulu amawaka abantu.

Unokwandisa ibhidi yakho ngegama elithile elingundoqo okanye ibinzana ukuze ukwandise ithuba lakho lokutsala iindwendwe ezintsha. Kuya kufuneka kwakhona ucinge ngenqaku lakho lomgangatho lilonke ukumisela eyona bhidi isebenzayo. Oku kusekelwe kwizinto ezintathu: umxholo wewebhusayithi yakho, ikopi yentengiso, kunye noyilo lwephepha lokufika. Okukhona aphezulu amanqaku asemgangathweni, ixabiso eliphantsi ngonqakrazo ngalunye liya kuba lelakho. Nangona kunjalo, olu khetho ayilomntu wonke. Kucetyiswa kakhulu ukuba ulandele izikhokelo zikaGoogle kwaye uchithe ixesha ulungiselela iphulo lakho.

Kuya kufuneka uzame ukuseta ibhidi yokuqala ebambekayo. Oku kuya kukunika indawo yokulungelelanisa ibhidi ukuba ubona ipateni kwidatha yakho. Kufuneka kwakhona ujolise ekuhlangabezaneni nolindelo lomthengisi malunga namazinga okuzibandakanya kunye nomgangatho wezithuthi. Ngokusebenzisa le ndlela, uya kuthintela ukuchitha indawo yentengiso kwaye uphephe isohlwayo esivela kuGoogle. Xa kufikwa kumacebo okubhida, kungcono ukunamathela kwinto oyaziyo, kwaye ulandele indlela eqinisekisiweyo yokwandisa ibhajethi yakho.

Ekugqibeleni, kufuneka unikele ingqalelo kwabo bakhuphisana nabo’ iibhidi. Gcina iliso ukuba ngawaphi amagama angundoqo abenzela ngcono kwaye banikezela ngantoni. Ukusebenzisa idatha esuka kumaphulo e-AdWords adlulileyo kuya kukunceda udibanise eyona bhidi isebenzayo. Kwaye, uya kuba nombono ongcono woluphi uhlobo lomsebenzi obandakanyekayo. Ukuze uphumelele kwiintengiso ezihlawulelwayo, kubalulekile ukujonga iintengiso zakho kunye neebhidi. Ukuba ufuna umkhankaso wakho wokuvelisa i-ROI ephezulu, Kuya kufuneka unikele ingqalelo kwinto oyenzayo okhuphisana nabo.

Inqaku lomgangatho

Ngaphandle kwereyithi yokucofa, inqaku lomgangatho likwamiselwa ngokubaluleka kwe-ad kunye namava ephepha lokufika. Iintengiso ezinamagama angundoqo afanayo kunye namaqela eentengiso ziya kuba namanqaku oMgangatho ahlukeneyo, isekelwe kwi-ad creative, iphepha lokuma kunye nokujoliswa kwabantu. Iintengiso ziya kulungelelanisa iNqaku loMgangatho wazo xa ziqala ukudlala, kwaye uGoogle uqwalasela isibini kwisithathu semiba xa ubala amanqaku. Ukuba usebenzisa ubume beakhawunti elungileyo kwaye wenze uvavanyo oluninzi, ungafikelela ngokulula amanqaku asemgangathweni ezintandathu okanye ezisixhenxe.

Nangona isenokuvakala ilula, Inqaku loMgangatho ophantsi lingakubiza kakhulu ngaphezu kweNqaku loMgangatho ophezulu. Ngenxa yokuba isekelwe kwidatha yembali, intengiso yakho inokufikelela kuMgangatho oPhezulu oPhezulu nokuba ayikhuphisani kakhulu. Ngethamsanqa, UGoogle unikezela ngedatha malunga nokuba ulindele ntoni, ukuze ukwazi ukwandisa intengiso yakho ukuze ufumane awona manqaku aphezulu e-QA. Ngokuqonda ukuba zeziphi izinto ezichaphazela iNqaku loMgangatho wentengiso yakho, ungaphucula iintengiso zakho kwaye ufumane okuninzi kwibhajethi yakho yentengiso.

Ukufaneleka kwegama elingundoqo yinto ebaluleke kakhulu ekubaleni iNqaku loMgangatho, kwaye zininzi izinto onokuzenza ukuphucula eyakho. Ukufaneleka ngumba omkhulu, ke zama ukusebenzisa amagama angundoqo afanelekileyo kwi-niche yewebhusayithi yakho. Iphezulu into ehambelanayo, kokukhona iNqaku lakho loMgangatho liya kuba liphezulu. Umzekelo, ukuba uthengisa indawo ye-e-commerce, zama ukugxila kumagama angundoqo afanelekileyo anxulumene ne-niche yakho.

Umbala weqhosha kunye namagama kwisihloko sephepha nazo zibalulekile. Utshintsho kwezi zinto lunokunyusa izinga lokuguqulwa. Iinkonzo zoMbango ezisemthethweni, njengokuba, inyuse izinga loguqulo ngo 111.6% emva kokutshintsha isihloko kwiwebhusayithi yabo. Zininzi iindlela zokuphucula umgangatho wakho we-Adwords amanqaku, kodwa okona kubalulekileyo, kufuneka wazi izinto eziphambili eziyimiselayo. Ezi zinto zintathu zilandelayo kufuneka ziqwalaselwe ukuba uzimisele ngokwandisa amanqaku akho omgangatho.

Ukujolisa kwakhona

Enye yeendlela ezisebenzayo zokwandisa ukusebenza kakuhle kwamaphulo akho entengiso kukuphinda uthage.. Ngokujoliswa kwakhona, ungabonisa iintengiso kwiindwendwe ezithile eziye zandwendwela indawo yakho. Iintengiso zakho ziyakuboniswa ngapha kweNethiwekhi yokuBonisa kaGoogle kwezi ndwendwe. Nangona kunjalo, ukufumana inzuzo enkulu ekujoliseni kwakhona, kuya kufuneka uhlukanise iindwendwe zakho zewebhusayithi. Ukwenza oku, unokuthelekisa idemographics kwaye usebenzise isixhobo sokwahlulahlula.

Ukusebenzisa i-retargeting ngokusebenzisa i-Adwords yindlela efanelekileyo kakhulu yokugcina unxibelelwano nabathengi abakhoyo, kwaye ufikelele ezintsha. Iintengiso ezibekwe kwiwebhusayithi yakho ngeGoogle Adwords zibeka iithegi zeSikripthi kumaphepha ewebhusayithi yakho, ukuze abantu abandwendwele indawo yakho baphinde bababone. Le ndlela inokusetyenziswa kuyo yonke imidiya yoluntu, kuquka uFacebook noTwitter. Ngeziphumo eziphezulu, ukujolisa kwakhona kufuneka kube yinxalenye yesicwangciso seshishini lakho.

Unokwenza uluhlu lwabaphulaphuli ngokusekelwe kwizenzo ezithile kunye nezinto ezinomdla kwiindwendwe zewebhusayithi. Umzekelo, ukuba iwebhusayithi yakho ilungiselelwe abantu abasebenzisa iGmail, ungajolisa kubo ngeentengiso ezihambelana neeakhawunti zabo zikaGoogle. Unokusebenzisa abaphulaphuli abaqhelekileyo abafana needilesi ze-imeyile zabatyeleli bewebhusayithi. Ungasebenzisa kwakhona uguqulo lokulandelela ukujolisa kumaphepha athile ewebhu, njengamaphepha emveliso, ukwandisa imbuyekezo yakho kutyalo-mali. Ngokudibanisa ezi ndlela zimbini, unokwandisa ukusebenza kwakho ngokujolisa kwakhona nge-Adwords.

Nje ukuba abaphulaphuli bakho bahlulwe, unokuseta iphulo lokujolisa kwakhona usebenzisa inethiwekhi yentengiso kaGoogle. Eyona ndlela ilungileyo yokujolisa kwakhona nge-Adwords yenye esebenzayo kuzo zombini iwebhusayithi yakho kunye neshishini lakho. Unokujolisa abaphulaphuli bakho ngokusebenzisa imidiya eyahlukeneyo, kuquka iNethiwekhi yokuBonisa kaGoogle, YouTube, Usetyenziso lwe-Android, kunye nokuninzi. Ukusebenzisa imodeli yokujolisa kwakhona kukunceda ulinganise ukuba intengiso nganye ixabisa malini kwaye zeziphi na iindlela ezisebenza kakhulu kwishishini lakho..

Xa isetyenziswe ngempumelelo, I-AdWords inokunceda amashishini afezekise iinjongo zawo. Ngemikhankaso ekujoliswe kuyo, banokuqhuba i-traffic eninzi kwiiwebhusayithi zabo, fumana iinkokeli ezininzi, kwaye ube namava enguquko ezongezelelekileyo. Nangona i-SEO ibalulekile kulo naliphi na ishishini, I-AdWords inokubonelela ngenkxaso eyongezelelweyo. Ngokugxila kumagama angundoqo afanelekileyo kunye nokuphucula umxholo, unokwenza iphulo eliya kujolisa kwimarike yakho ekujoliswe kuyo. Iphulo lentengiso elijoliswe kakuhle liyakuqinisekisa ukuba abantu abalungileyo babona iintengiso zakho.

Amagama angundoqo

Indlela efanelekileyo yokuphucula umkhankaso wakho wesikhangiso kukusebenzisa amagama angundoqo ahambelana nomxholo wesikhangiso. Amagama angundoqo kufuneka ahambelane nephepha lakho lokufika, intengiso umxholo, okanye zombini. Amagama amabini okanye amathathu asebenza kakhulu. Nanga amanye amacebiso okukhetha amagama angundoqo. Ungangabandakanyi amagama athile angundoqo kumaqela athile eentengiso. Uluhlu olungezantsi luneengcebiso malunga nendlela yokukhetha nokusebenzisa amagama angundoqo ukuphucula imikhankaso yakho yentengiso.

Phambi kokukhetha amagama angundoqo eAdWords, kufuneka uqwalasele abaphulaphuli bakho kunye nenjongo yabo yokukhangela. Ukuba awubandakanyi imiqathango jikelele, unokunqumla abathengi abanokubakho kwifenitshala yakho yokuthengisa. Kule meko, iintengiso zakho ziya kuvela kuphela kubathengi abachwetheza ibinzana eliyelelene nelakho. Kunoko, gxila ekudaleni umxholo oluncedo okhokela ithemba lakho ngenkqubo yokuthenga kunye nokuseka ubudlelwane. Apha ngezantsi kukho imizekelo yamagama angundoqo asebenzayo eAdWords.

Ibinzana elithi Tshatisa: Xa ukhetha amagama angundoqo ephulo lakho, kufuneka usebenzise isixhobo sokuthelekisa ibinzana. Ikuvumela ukuba unciphise inkcitho yakho kwaye ufumane abathengi ekujoliswe kubo. Ukuba abaphulaphuli bakho basebenzisa la magama rhoqo, ungasebenzisa ibinzana-umdlalo wegama elingundoqo, ebonisa kuphela intengiso yakho kumabinzana anopelo olufanayo njengebinzana. Le ndlela iyakuqinisekisa ukuba intengiso yakho iya kubonakala kuphela xa abantu befuna ibinzana elichanekileyo.

Inqaku lomgangatho

Amanqaku asemgangathweni asekelwe kwizinto ezintathu: umyinge wonqakrazo olulindelekileyo (CTR), ukufaneleka kwentengiso yakho, kunye namava abatyeleli xa becofa kwintengiso yakho. Amanqaku asemgangathweni aya kwahluka phakathi kwamagama angundoqo afanayo kunye namaqela eentengiso. Kuxhomekeke kuyilo lwentengiso, amaphepha okumisa, kunye nokujoliswa kwabantu, iNqaku loMgangatho linokwahluka kakhulu. Emva kokuba intengiso yakho idlala, UGoogle uza kulungelelanisa iNqaku loMgangatho ngokusekelwe kolu lwazi. Kukho iimeko ezintathu ezinokwenzeka kwintengiso yakho: “Phezulu,” “Okuqhelekileyo,” kunye 'nehlwempu'.

Inxalenye yokuqala yamanqaku asemgangathweni yindlela eqhuba kakuhle ngayo intengiso yakho ngokuchasene nabantu okhuphisana nabo. Ukuba ujolise kumagama angundoqo athile, kubalulekile ukwenza isihloko sakho sibe sinyanzeliso kangangoko kunokwenzeka. Enye into ebalulekileyo kukuba ingaba intengiso yakho inomxholo okumgangatho ophezulu. UGoogle akafuni ukuba iindwendwe zichithe ixesha lokufunda umxholo ophantsi. Nangona kunjalo, ukuba intengiso yakho ine-CTR ephezulu kodwa inqaku lomgangatho ophantsi, kungcono ukuyinqumamisa kwaye uyibuyisele enye into.

Inqaku lomgangatho alihambelani ngokuthe ngqo kwikopi yentengiso, kodwa kubalulekile ukukhumbula ukuba yeyona nto iphambili kuluhlu lwentengiso yakho. Ikopi yakho yentengiso kunye nephepha lokufika kufuneka lihambelane nomxholo wakho kwaye uphucule umgangatho walo. Ezinye izinto ziquka ukufaneleka kwamagama angundoqo ejografi kunye nesixhobo esithile. Njengokuba, ukuba intengiso yakho ijolise kubathengi eDetroit, iya kuba nenqaku lomgangatho ophantsi kunelinye elisekelwe kukufaneleka ngokubanzi.

Iindleko

Umndilili weendleko zenyanga kwinkampani encinci ukuya kwephakathi ukusebenzisa iGoogle Adwords iphakathi kwesithoba kunye neshumi lamawaka eedola ngenyanga.. Oko kuqhelekile $100 ukuya $120,000 ngonyaka. Kodwa ixabiso linokuba phezulu okanye ngaphantsi, kuxhomekeke kwishishini kunye neqonga elisetyenziswayo. Iindleko zihlala ziphezulu kumagama angundoqo exabiso eliphezulu, ezikhuphisana kakhulu. Kodwa ukuba injongo yakho kukufumana itrafikhi kwiwebhusayithi yakho okanye imveliso, kufuneka ujonge ukuchitha ngaphantsi kweedola ezilishumi ngokucofa.

Kukho iindlela ezininzi zokumisela ukuba kufuneka uchithe malini kwi-Adwords, kuxhomekeke kuhlobo lweshishini oliqhubayo. Imodeli ehlawulwa kwangaphambili okanye esekelwe kumrhumo inokuba ilungile kuwe. Ungasebenzisa isicwangciso segama elingundoqo samahhala esinikezwe nguGoogle ukuze ubone ukuba yiyiphi amagama angundoqo akhuphisanayo kwaye bangaphi abantu abafuna imveliso ethile. Ukuba ibhajethi yakho iyakuvumela, unokwabela ipesenti ethile yohlahlo lwabiwo-mali lwakho kwiintengiso eziphathwayo, kwaye unokujolisa kuhlobo oluthile lwesixhobo esiphathwayo.

Nangona iyinkonzo ebiza kakhulu, I-AdWords yindlela esebenzayo yentengiso eveza ishishini lakho kwizigidi zabathengi abanokubakho. I-AdWords inokunceda ukunciphisa iindleko ngokuphucula amazinga okuguqulwa. Kubalulekile ukukhumbula ukuba akukho fomula iqinisekileyo yokuphumelela. Ekugqibeleni, ixabiso le-Adwords lifanelekile ukubuya okunokwenzeka. Ayikho indlela engcono yokuqalisa uhambo lwakho lokuthengisa kwi-intanethi.

Ukubhida

Ixabiso-ngonqakrazo ngalunye (CPC) indlela yindlela eqhelekileyo yokubhida kwi-Adwords. Le ndlela yeyona nto isebenzayo ekuqhubeni abathengi ekujoliswe kubo kwiwebhusayithi yakho, kodwa ayilunganga ukwenza umthamo omkhulu wetrafikhi yemihla ngemihla. Ungasebenzisa ixabiso-nge-mille (CPM) indlela yokubhida kwiAdwords ukuthoba iCPC yakho. Iintengiso ze-CPM ziboniswa rhoqo kwiiwebhusayithi ezinxulumeneyo ezibonisa iintengiso ze-AdSense.

Ukuba ungumntu olawulayo, I-Adwords yeyona ndawo ifanelekileyo yokuthengisa imveliso okanye inkonzo yakho. Ngesakhiwo sayo sebhidi esiguquguqukayo, unokumisela ukuba nini, apho, kwaye kuqhume kangakanani. Ungajolisa abathengi bakho ngobuchule kwaye uvele kuqala kwiziphumo zokukhangela. Umzekelo, ukuba uthengisa iibhegi kwi-intanethi, ungafuna ukujolisa kwabo bantu bathenga iimveliso ezinjalo. Yale, ungajolisa kubo ngokuphanda iimfuno zabo kunye nezinto abazithandayo.

Esinye isicwangciso esiluncedo sokulawula iphulo lakho le-Adwords liyahlula libe lininzi “amaqela entengiso.” Loo maqela kufuneka aqulathe phakathi kweshumi ukuya kumashumi amahlanu amabinzana azalanayo. Unako ke ukuvavanya iqela ngalinye ngokwahlukeneyo. UGoogle uya kuthi emva koko asebenzise ixabiso eliphezulu elinye kwiqela ngalinye. Olu lwahlulo olukrelekrele lwamabinzana lungundoqo ekulawuleni iphulo lakho lonke. Ukuba awuyazi le mithetho, unokugqiba ukumosha utyalo-mali lwakho lwe-Adwords.

SKAGs

I-SKAGs kwi-Adwords yindlela eyaziwayo yokudala kunye nokuqhuba iphulo. Xa udala i-SKAG, uphinda iqela leentengiso ukujolisa amagama angundoqo amaninzi. Kwiqela ngalinye, yenza uhlobo olwahlukileyo lwentengiso. Umzekelo, ukuba uneqela lamagama angundoqo amabini, yenza iikopi ezimbini ezahlukeneyo zentengiso kwaye usebenzise enye yegama elingundoqo ngalinye. Enye yegama elingundoqo ngalinye iya kusebenza ngakumbi kunentengiso enye yegama elingundoqo elifanayo. Ekuqhubekeni, oku kuya kuhlawula!

Ii-SKAG ziyasebenza ekonyuseni izinga loguqulo kunye nokuphucula ukufaneleka kweentengiso zakho. Abasebenzisi balindele iziphumo ezifanelekileyo kunye neentengiso ezihambelana namagama okukhangela. Iphezulu i-CTR, ngcono. Ii-SKAG zikwalukhetho olungcono kwiinkampani ezithengisa iimveliso ezininzi. Ngelixa zingasebenzi njengamaqela amaninzi eentengiso zemveliso, zinokuba sisicwangciso esisebenzayo kuluhlu olubanzi lweemveliso. Nangona kunjalo, kubalulekile ukukhumbula ukuba iintlobo ezahlukeneyo zomdlalo wegama elingundoqo zineenzuzo ezahlukeneyo.

Ii-SKAGs zikuvumela ukuba ulungelelanise intengiso yakho kumagama angundoqo athile. Oku kwandisa ukufaneleka kwayo kuGoogle kwaye iphucula umgangatho wakho wentengiso, into ebalulekileyo ekuphuculeni iphulo. Amaqela eentengiso zemveli aqulathe amagama angundoqo aliqela, kunye nokutshintsha intengiso yabambalwa kubo kunokonyusa i-CTR kwabanye kodwa kunciphise kwabanye. Ngee-SKAGs, iintengiso zakho ziya kuba yimfuneko kumkhangeli kwaye ube neCPA esezantsi.

Umdlalo obanzi

Uhlobo lomdlalo olungagqibekanga kwiGoogle Adwords lumdlalo obanzi, evumela iintengiso zakho ukuba zivele kukhangelo olunxulumeneyo nakwigama elingelogama elingundoqo. Umdlalo obanzi lolona hlobo lomdlalo lunemiqathango emincinci kwaye ukunika ubhetyebhetye ngakumbi xa kufikwa kumabinzana ngokubanzi. Iluncedo ngakumbi kumagama angundoqo anomsila omde, kwaye ubungqina bubonisa ukuba inokuphucula i-ROI yakho. Nangona kunjalo, isenokungabi lolona khetho lulungileyo kubathengisi abatsha abangawuqondiyo umahluko phakathi kweentlobo zomdlalo.

Ngelixa umdlalo obanzi ukhuselekile ukusetyenziselwa iiakhawunti ezintsha, inokuba neziphumo ezibi kwi-brand. Ukuba usebenzisa kakhulu umdlalo obanzi, igama lakho elingundoqo elifumanekayo liza kuqhuba i-amok, kwaye iintengiso zakho ziya kuvela kukhangelo olungafanelekanga. Umgaqo olungileyo wobhontsi kukwenza ibhidi ephantsi kakhulu kwimiqathango yomdlalo obanzi. Le ndlela, ungahlawula iindleko eziphezulu. Kwakhona, qiniseka ukuba ubhala amagama akho angundoqo abanzi kwifayile egqwesileyo ukuba ungumsebenzisi ophezulu.

Amagama angundoqo angalunganga angalunganga awazukuhambelana nezithethantonye, iinguqu ezisondeleyo, kunye nezininzi. Kwale mithetho ifanayo iyasebenza kwigama elinye elibi elibanzi lamagama angundoqo. UGoogle akafuni ukuba ubulale ngengozi iakhawunti yakho ngokutyeshela amagama angundoqo afanelekileyo. Umdlalo obanzi lolona khetho lusebenzayo kubathengisi abafuna ukwandisa uguqulo ngaphandle kokuhlawulela itrafikhi engabalulekanga. Amagama angundoqo angalunganga asetyenziselwa ukuphelisa i-traffic engabalulekanga kunye nokwandisa i-ROI. Umdlalo obanzi lukhetho olukhulu xa igama okanye ibinzana elithile lingasebenzi kwiphulo lakho.

Kukho iindlela ezininzi ezahlukeneyo zokwenza i-akhawunti ye-Adwords. Nazi ezinye zezona ziqhelekileyo. Kweli nqaku, Ndiza kuyivala iCPC, Umdlalo ochanekileyo, Ukujolisa kwakhona, Izandiso, kunye nokuninzi. Ngethemba, ezi ngcebiso ziya kukunceda uqalise kwaye wenze uninzi lwentengiso yakho. Khumbula ukuba i-akhawunti yakho ye-Adwords yimpilo yewebhusayithi yakho, ngoko zinike ixesha lokufunda ngayo nganye. Nje ukuba ube nokuqonda okusisiseko kwe-Adwords, uya kuba ulungele ukwenza iphulo lakho lokuqala!

Iindleko ngokucofa (CPC)

Kuya kufuneka uyazi ukuba Iindleko ngokucofa (CPC) kwi-Adwords ayifani neCPC kwiphulo lokuthengisa lemveli. Ngelixa iCPC ibhekisa kwiindleko zentengiso, I-CPM ixhalabele ubungakanani bemibono efunyanwa yintengiso yakho. Nangona iindleko zentengiso zihluka kakhulu, ezona zixhobo zidumileyo zokuthengisa kwi-Intanethi zibonisa iCPC kumagama angundoqo ekujoliswe kuwo. Kufuneka uqaphele ukuba i-CPC ayisoloko ithetha ixabiso eliphezulu ngokucofa.

Ixabiso ngokucofa kuxhomekeke kwizinto ezahlukeneyo, kuquka inqaku lomgangatho, amagama angundoqo, kunye nesicatshulwa sentengiso. Iintengiso zamanqaku aphezulu zitsala ucofa ngakumbi kwaye unokulindela izaphulelo ukuya kuthi ga 50%. Iintengiso zamanqaku asezantsi zitsala ukucofa okuncinci, kwaye ke ngoko, uya kuhlawula iCPC ephezulu. Ukuphucula iCPC yakho, zama ukwenza itekisi yakho yentengiso kunye newebhusayithi yakho. Qinisekisa ukuba une-CTR ephezulu yokukhuthaza iindwendwe ukuba zicofe kwintengiso yakho.

I-CPC isetwa yinkampani yentengiso ngefandesi. Umniki-maxabiso unokukhetha ukungenisa iibhidi ngesandla okanye ngokuzenzekelayo. I-bidder manual ichaza i-CPC ephezulu yegama elingundoqo okanye iqela le-ad. Iibhidi zezandla zigcina ulawulo kwiibhidi zabo kwaye banokuhlengahlengisa iibhidi zabo ukuze bafumane ucofa ngakumbi. Olu khetho lunokuba luncedo ngeendlela ezininzi. Ngelixa kubalulekile ukuqiniseka ukuba uyayazi ibhajethi yakho ngaphambi kokuba uqalise iphulo lentengiso, Kuya kufuneka uqonde ukuba ifandesi isebenza njani kwaye yintoni omawuyilumkele.

Ukuba nombono we-ROI yakho ekujoliswe kuyo kubalulekile kwiphulo lentengiso eliyimpumelelo. Kuya kufuneka uqiniseke ukuba awuphoswa nakuphi na ukuthengisa okanye amathuba okukhokela. Ukuba ubhida ephantsi kakhulu, uya kuba nobunzima ekuveliseni i-ROI. Kodwa ngokukhumbula ukuba ixabiso eliphezulu ngokucofa akusoloko lixabiso lokugqibela, ungayandisa iCPC ukwandisa inzuzo yakho. Kufuneka kwakhona uqaphele ukuba i-CPC enkulu kwi-Adwords ayilona xabiso lokugqibela. Abathengisi abaninzi bahlawula eyona mali incinci ukuze badlule kwimigangatho yeAd Rank okanye babethe abo bakhuphisana nabo’ Irenki yentengiso.

Iintengiso zikaFacebook zahlukile kwiinjini zokukhangela zemveli kwindlela ezibala ngayo iCPC. Endaweni yokuqwalasela iirenki zentengiso okanye amanqaku asemgangathweni, I-Facebook igxile kubaphulaphuli ekujoliswe kubo. Abanye abantu ekujoliswe kubo baya kuba nexabiso eliphezulu kunabanye. Abaphulaphuli ekujoliswe kubo nabo badlala indima kowona maxabiso uphezulu kunye nexesha lephulo. Amanqaku afanelekileyo yenye into kwi-Facebook Ad CPC. UFacebook ubala iindleko zokusebenzisa intengiso ngokwengxelo elindelekileyo. Amanqaku aphezulu avuzwa ngeendleko eziphantsi zokusebenza.

Umdlalo ochanekileyo

Ukuba uyazibuza ukuba ungenza njani umdlalo ochanekileyo kwi-Adwords, AWUKHO wedwa. UGoogle kutshanje wenze utshintsho kwimithetho yabo ehambelanayo. Ngelixa kusenokwenzeka ukuba usebenzise umdlalo ochanekileyo wamagama akho angundoqo, ilinganiselwe ngaphezu kwebinzana okanye umdlalo obanzi, enokubangela ukuba intengiso yakho ibonakale kwimibuzo ongafuni ukuyithengisa. Ungahlengahlengisa iisetingi zomdlalo ngqo ukunciphisa ukubonakala kwentengiso yakho kwizinto ezingabalulekanga okanye eziqhuba kancinci.

Umzekelo, Ungqamaniso oluchanekileyo lwegama elingundoqo lohambo aluyi kuboniswa kukhangelo lwalo phawu. Kunoko, Isaphulelo sentengiso yenqwelo-moya aziyi kuboniswa kukhangelo lwamagama angundoqo ohlobo lohambo. Oku kuluncedo ngakumbi kubathengisi abanohlahlo lwabiwo-mali lokukhula. Ngokuhambelana kufutshane, amagama abo angundoqo akhoyo aya kunyuka ukufikelela kwaye baya kuba nakho ukufumana amatsha, amagama angundoqo afanelekileyo asekelwe kwinjongo yomsebenzisi. Ekugqibeleni, ibhidi ezenzekelayo ibavumela ukuba bagcine ukusebenza kwabo njengoko ukufikelela kwabo kusanda.

Umdlalo ochanekileyo kwi-Adwords uhambelana negama elingundoqo kwigama okanye ibinzana. Xa abantu befuna elo gama ngqo okanye ibinzana, intengiso iyakuboniswa ngelo binzana. Amagama angundoqo omdlalo anezinga eliphezulu lokucofa. Nangona kunjalo, ungangafumani unqakrazo oluninzi okanye iimpembelelo xa usebenzisa ibinzana elihambelanayo. Kodwa, kunokwenzeka ukuba bavele xa umntu efuna imveliso okanye igama elingundoqo elinxulumene nemveliso yakho.

Xa kuziwa kwimidlalo yegama elingundoqo kwi-Adwords, ukusebenzisa uhlobo lomdlalo oluchanekileyo lubhejo oluyingozi. Ngelixa inokuba yindlela esebenzayo yokunyusa ukubonakala kwewebhusayithi yakho kunye nokugcwala, kunokubangela ukuba iwebhusayithi yakho ifumane izohlwayo kuGoogle. Ngoko ke kubalulekile ukuvavanya ngononophelo iprofayili yakho ye-backlink. Kungenjalo, unokubonwa njengomdlalo weziphumo zenjini yokukhangela. Kuya kufuneka usebenzise igama eliphambili lomdlalo xa kufanelekile.

Ukujolisa kwakhona

Enye yeendlela ezilungileyo zokwandisa ukujolisa kwakho kwakhona ngephulo le-Adwords kukwahlula abaphulaphuli bakho.. Ngokwahlula iindwendwe zakho zewebhusayithi ngokwedemographics, unokuqinisekisa ukuba iintengiso zakho ziboniswa kuphela kwabo banomdla kwiimveliso zakho. Ungakwazi ukwahlula iindwendwe zakho ngokwelizwe, isini, ubudala, kunye nezinye izinto zokwandisa iziphumo zakho. Nasi isikhokelo sokwahlula iindwendwe zewebhusayithi yakho ukuze zithengiswe kwakhona ngeAdwords.

Ukujoliswa kwakhona ngamaphulo e-Adwords angasetyenziswa kwiintlobo ezahlukeneyo zewebhusayithi kunye neefowuni zokusebenza. Ngokungafaniyo nokuthengisa kwakhona kwimidiya yoluntu, ukubuyisela kwakhona okunamandla kusebenzisa amagama angundoqo asuka kuphendlo endaweni yewebhusayithi etyelelweyo. Amaphulo okujolisa kwakhona anokuqhutywa ngotshintshiselwano kunye nabaphakathi. Kodwa ngaphambi kokuba usebenzise le ndlela, qiniseka ukuba ufunda ngezona ndlela zilungileyo zolu hlobo lwentengiso. Unokuphucula amazinga akho okuguqulwa kwaye wandise i-ROI yakho ngokulandela ezi ndlela zilungileyo.

Ukusebenzisa ukujoliswa kwakhona kunye ne-Adwords kunye neqonga leendaba zoluntu yindlela efanelekileyo yokudibanisa nabathengi bangoku kunye nabanakho. I-Facebook yindlela entle yokwakha abalandeli bakho, ngelixa i-Twitter ineepesenti ezingaphezu kwamashumi asixhenxe eendwendwe zayo zenyanga zihamba. Ke qiniseka ukuba iintengiso zakho ziphendula abasebenzisi beselula. Ukujolisa kwakhona nge-Adwords kuya kukunceda ubambe ingqalelo yabaphulaphuli bakho kwaye ubaguqule babe ngabathengi abahlawulayo.

Kufuneka uqonde kwakhona iintlobo ezahlukeneyo zeemodeli zebhidi ye-Adwords. Ibhidi yeCPC ikunceda ukuba unyuse utshintsho lwakho, ngelixa uguqulo oluguquguqukayo lokulandelela lutyhala imbonakalo. Kubalulekile ukukhetha imodeli efanelekileyo ngokusekelwe kwiinjongo zakho ezithile. Khumbula ukuba iqonga ngalinye lentengiso lisebenza ngokwahlukileyo. Ngoko ke, kufuneka ukhethe leyo inengqiqo kwii-KPIs zakho kunye nohlahlo lwabiwo-mali. Qiniseka ukuba uyazazi iimodeli ezahlukeneyo zebhidi ukuze ukwazi ukwenza imikhankaso yakho ngokufanelekileyo.

Isicwangciso sewebhu sokujolisa kwakhona sikwenza ukuba uthumele iintengiso kubasebenzisi abangaziwayo ngokusekwe kwimbali yabo yokukhangela kwiwebhu.. Le ndlela ikuvumela ukuba ubonise iintengiso ezifanelekileyo kwiimveliso ezibonwe ngabatyeleli kwixesha elidlulileyo. Ngokusebenzisa i-imeyile yokuthengisa kwakhona, ungathumela iintengiso kwiinqwelo ezishiyiweyo. Ukuba ungumntu omtsha kwintengiso, IGoogle Adwords yindawo elungileyo yokuqala. Ukujoliswa kwakhona nge-Adwords yindlela efanelekileyo yokuqinisekisa ukuba iintengiso zakho zibonwa ngabantu abaninzi kangangoko.

Izandiso

Xa useta intengiso, unokhetho oluninzi. Unokukhetha kwiindidi ezahlukeneyo zezandiso zentengiso, kuxhomekeke kwiinjongo zakho. Abathengisi abaninzi bakhetha ukusebenzisa izandiso zemiyalezo ukuze babandakanyeke abathengi. Zilula ukuseta kwaye ziqhube kwishedyuli. Ezi zandiso ziyafana nezandiso zoMyalezo kunye nezandiso zeFowuni. Isifundo sikaGoogle siya kukuhamba ngenkqubo yokuseta izandiso ze-App. Ukuba unayo nayiphi na imibuzo okanye ungathanda ukwazi ngakumbi, ungaqhagamshelana noGoogle ngqo.

Ukwandiswa kweSitelink kusimahla kwaye kwenza ababukeli bakho bafowunele ishishini lakho. Unokukhetha kwakhona Isandiso seFowuni, evumela ababukeli ukuba bafowunele intengiso. Olu hlobo lolwandiso lwentengiso luvumela ulwazi oluninzi malunga neemveliso kunye neenkonzo zenkampani. Ekugqibeleni, ikuvumela ukuba wenze ukuthengisa ngakumbi. Kodwa, phambi kokuba uqalise ukusebenzisa ezi zandiso zentengiso, kufuneka uthathe isigqibo sokuba ngaba zililungele ishishini lakho.

Ngelixa izandiso zentengiso zinokunyusa amazinga onqakrazo, banokunyusa ubungakanani bentengiso yakho kunye nodumo. Ekujikeni, intengiso ende inokucofa kwaye iza kuzisa itrafikhi engaphezulu. Ukongeza, usebenzisa ulwandiso lwentengiso lunokukunceda ukwahlula ishishini lakho kubakhuphisana nabo. Kwaye, ngelixa izandiso zentengiso zihlala zingasetyenziswanga, banokuphucula ukusebenza kwephulo lakho leGoogle Adwords.

Enye indlela yokusebenzisa izandiso zexabiso kwi-Adwords kukubandakanya ulwazi olongezelelweyo malunga neemveliso kunye neenkonzo ozithengisayo. Kungumbono olungileyo ukudibanisa kwiimveliso kunye neenkonzo ezihambelana namagama angundoqo kwiqela lakho leentengiso, kuba inyusa amathuba akho okufumana uguqulo kumaphepha okufikela asemva kokucofa. Nangona kunjalo, ukuba intengiso yakho ayihambelani, abasebenzisi baya kudlulela kwenye intengiso engathethiyo kwiimfuno zabo.

Izandiso zoNxibelelwano lolunye ulwandiso oludumileyo lweGoogle AdWords. Zivela kwimibuzo ekhethiweyo kunye nophendlo kwaye zinika abathengi abanokubakho ukhetho olongezelelweyo loqhagamshelwano, njengedilesi ye-imeyile. Ezi zandiso ziyilelwe ukuba zibe zizisombululo ezilula zokuvelisa okukhokelayo kunye nokudibanisa abathengi abanokubakho namashishini. Xa umxhasi ecofa kulwandiso lonxibelelwano, baya kubhekiswa kwiwebhusayithi yeshishini lakho apho banokucela ulwazi olongezelelweyo malunga nemveliso okanye inkonzo.

I-Google Adwords ingaba yinxalenye ephumelele kakhulu yesicwangciso sakho sokuthengisa. UGoogle unikezela ngezixhobo zasimahla zokukunceda uqhube iphulo lakho ngokulula, kuquka iforamu. Ukulinganisa ngokucacileyo iinjongo zakho kunye nokuqonda indlela yokulinganisa impumelelo ngundoqo kwimpumelelo. Kubaluleke kakhulu ukwazi ukuba kutheni usebenzisa i-AdWords kunye nendlela yokuyilandela ngokufanelekileyo. Oku kulandelayo ngamanye amacebiso okuqalisa nge-AdWords. Qhubeka ufunda ukuze ufunde ngakumbi ngezi zixhobo zentengiso zinamandla.

Iindleko ngokucofa

Ukugcina Iindleko ngoCofa ngokucofa kweAdWords iindleko ziphantsi kubalulekile kulo naliphi na iphulo lentengiso. Iindleko zokucofa nganye kwintengiso yakho zaziwa ngokuba yiNdleko ngoCofa ngakunye (CPC). Kukho iingcebiso onokuthi uzilandele ukuthoba iindleko zephulo lakho lentengiso. Ekuqaleni, sebenzisa amagama angundoqo omsila omde kunye nomthamo wokukhangela ophantsi, kodwa injongo yokukhangela eyaziwayo. Sebenzisa emfutshane, amagama angundoqo amaninzi xa kunokwenzeka. La magama angundoqo aya kutsala amaxabiso amaninzi.

Ukumisela ixabiso lakho ngokucofa, kufuneka uqale wazi amanqaku akho omgangatho. Umgangatho womgangatho ubotshelelwe kumagama angundoqo kunye neetekisi zentengiso kwintengiso yakho. Amanqaku oMgangatho oPhezulu abonisa ukubaluleka kwaye ngoko ke i-CPC ephantsi. Kwakhona, gcina engqondweni ukuba iphezulu iCTR yakho, ngcono. Nangona kunjalo, njengoko ukhuphiswano lusanda, ixabiso ngonqakrazo ngalunye linganyuka, ke hlala ujonge eli nani kwaye uzame ukwandisa intengiso yakho ukubonisa ukufaneleka kwayo.

Ekugqibeleni, khumbula ukuba ixabiso ngonqakrazo ngalunye liyahluka ngokuxhomekeke kwimveliso. Iphezulu iCPC, ngakumbi ukuba ucofa umthengi. Umzekelo, ifemu yomthetho ejongene neengozi ngokwemvelo ibiza ixabiso eliphezulu kuneshishini elithengisa iikawusi zeKrisimesi. Ngelixa ixabiso ngokuchofoza lingabonakala liphezulu kwi-a $5 Ikawusi yeKrisimesi, kusenokungabi nangeniso kwigqwetha ukuba lipapashe ixesha elibandakanya ingozi.

Iindleko ngokucofa zihluka kakhulu phakathi kwamashishini. Inkampani yezomthetho, umzekelo, ingahlawulisa $6 ngonqakrazo ngalunye, ngelixa iwebhusayithi ye-e-commerce iya kuhlawula $1. I-Geotargeting yindlela efanelekileyo yokuphepha ukuchofoza okungabalulekanga kunye nokwandisa i-CTR yakho. Eli qhinga lisebenza kakhulu kubathengisi abaneendawo ezibonakalayo ngaphakathi kwendawo ethile. I-CTR iya kwanda, ngelixa i-Quality Score iya kuphucula. Kuko konke, lutyalo-mali olufanelekileyo.

Iindleko ngonqakrazo yimetric esisiseko esetyenziswa kwintengiso kwaye isetyenziselwa ukuseta amaxabiso aphezulu ngokucofa kwimikhankaso kaGoogle AdWords. Iindleko ngokuchofoza ngokucofayo zinokuhluka ngokuxhomekeke kwigama elingundoqo ekujoliswe kulo kunye nobungakanani bebhajethi. Kubalulekile ukwazi ukuba yeyiphi eyona CPC yakho iphezulu, njengoko inokuba phezulu kunexabiso langempela lokucofa. Kukho neentlobo ezimbini zeCPC: manual kwaye oluzenzekelayo.

Ukulandelela uguqulo

Abantu abaninzi bayazibuza indlela yokulandelela inani le-Adwords yokuguqulwa okwenzeka emva kokuba iindwendwe zicofe kwiintengiso zabo. Ukulandelela uguqulo yindlela ebalaseleyo yokugcina umkhondo ezi ntshukumo. Kubalulekile ukuphumeza ukwahluka okufanayo kwiphulo ngalinye oliqhubayo ukuze ubone ukuba bangaphi abantu abandwendwele indawo yakho emva kokucofa iintengiso zakho.. Nazi ezinye iindlela zokuphumeza ukulandelwa kokuguqulwa kwe-Adwords:

o Chonga ukuba zeziphi iinguquko ezizezona zibalulekileyo. Ukuba undwendwe lubhalisela imidyarho emibini yesisa, oko kuya kubalwa njengeenguqu ezimbini. Ngokufanayo, ukuba isivakashi sikhuphela isiqwenga somxholo, oku kuya kuba yinguquko enye. Chonga ukuba zeziphi iinguquko ezizezona zibalulekileyo kwaye uhlengahlengise iisetingi zakho zokulandela umkhondo ukubonisa oku. Nje ukuba ugqibe ukuba ulandelela njani uguqulo, uya kukwazi ukubona ukuba yeyiphi amagama angundoqo avelisa i-traffic eninzi kwaye yeyiphi eqhuba inzuzo enkulu.

Ukulandelela ukujonga-ngoguqulo, khetha i “Jonga ngefestile yoguqulelo” ukhetho. Olu khetho lubekwe kwicandelo leeSetingi ezikwinqanaba eliphezulu kwiakhawunti yakho. Ilandelela abantu abajonga intengiso yakho kodwa ungayicofa. Aba bantu banokubuyela kwiwebhusayithi yakho kwixesha elizayo kwaye baguqule, kodwa hayi kwangoko. Xa kusenziwa isigqibo ngale modeli yophawu, khetha ubungakanani bexesha eligqithileyo ukusukela oko undwendwe lwagqibela ukujonga intengiso yakho. Ukuba indawo yakho ayivezi nayiphi na ingeniso, sebenzisa inani eliphezulu ukujonga-ngoguqulo.

Ukuba iintengiso zakho zivelisa iifowuni, kubalulekile ukulandelela le minxeba. Ukongeza iikhowudi zokuguqula umkhondo kwiphepha lokufika lewebhusayithi yakho kuya kukunceda uqonde ukuba yeyiphi imikhankaso enenzuzo kakhulu kuwe.. Nje ukuba uyazi ukuba zingaphi iifowuni ezifowunelwayo kwintengiso ethile, ungalenza libe ngcono iphulo lakho. Kukho amanyathelo ambalwa asisiseko ukuseta ukulandelwa kokuguqulwa kwe-Adwords. Oku kubandakanya ukudalwa kweTag yeSiza seGlobal kunye nokuyiqwalasela ekuphunyezweni kwakho kwangoku.

Okulandelayo, misela ukuba loluphi udidi umsebenzisi acofa kulo. Uguqulo luwela kwiindidi ezininzi. Unokukhetha ukulinganisa zonke iintlobo zokuguqulwa, ukusuka kwisizukulwana esikhokelayo ukuya kwiimboniselo zephepha ukuya kubhaliso. Ungabandakanya kwakhona “enye” ukuthelekisa iindidi ngeendidi zoguqulo. Umzekelo, unokuthelekisa ukuguqulwa kwabantu abatyelele iwebhusayithi yakho kodwa abathenganga nto. Ukongeza ezi ntlobo zoguqulelo kwicandelo kuya kukunceda uthelekise iintlobo ezahlukeneyo zokuguqulwa kwabaphulaphuli abafanayo.

Uphando lwamagama angundoqo

Ukuze ufumane okuninzi kuphando lwakho lwegama elingundoqo, kufuneka uqale uqonde ishishini lakho, abantu ekujoliswe kubo, kunye nemveliso. Emva koko, kufuneka udale umntu womthengi ngokusekelwe kumagama angundoqo ahambelanayo kunye namagama okukhangela ahambelanayo. Ngokusebenzisa olu lwazi, unokwenza umxholo ofanelekileyo olungiselelwe abaphulaphuli bakho. Ungasebenzisa uphando lwegama elingundoqo ukwenza umxholo ojongene neemfuno zabaphulaphuli ekujoliswe kubo. Ngokulandela la manyathelo, uya kuba usendleleni eya ekuphumezeni amanqanaba aphezulu kunye nokugcwala kwetrafikhi.

Unokufumana ulwazi olufanelekileyo ngokuqokelela uluhlu lwemithombo. Indawo elungileyo yokuqalisa yi-EBSCOhost database, enamanqaku angaphezu kwezigidi ezine. Unokukhangela iindlela ezininzi zegama elifanayo, njenge “idilesi”, “uluhlu lwamaxabiso,” okanye “i-inshurensi yemoto.” Kwakhona, xa uchwetheza igama elingundoqo, sebenzisa amanqaku okucaphula ukuqinisekisa ukuba usebenzisa awona magama achanekileyo. Emva kokuba unoluhlu lwamagama angundoqo afanelekileyo, ungaqala ukubhala umxholo wakho kunye nabo.

Ukusebenzisa uphando lwegama elingundoqo kubalulekile kwi-SEO. Ngokuchonga izihloko ezithandwayo kunye namagama angundoqo, ungayandisa iwebhusayithi yakho kwaye ujolise ngakumbi kubathengi abanokubakho. Ukongeza ekuqinisekiseni amanqanaba angcono enjini yokukhangela, Uphando lwegama elingundoqo likuvumela ukuba ukhethe isicwangciso esikhulu somkhankaso wakho wokukhangisa. Ngokuqonda imidla kunye nokuziphatha kwabaphulaphuli ojolise kubo, ungajonga kwakhona ukuba isihloko siyakhuphisana na. Ukusebenzisa amagama angundoqo afanelekileyo kuya kukunceda ufikelele kubaphulaphuli ababanzi kwaye uguqule iindwendwe zibe ngabathengi.

Eyona ndlela ilungileyo yokuqalisa iphulo lakho le-AdWords kukuphanda amagama adumileyo kwishishini lakho. Oku kungenxa yokuba le migaqo inomthamo ophezulu wokukhangela. Kubalulekile ukumisela indibaniselwano eyiyo yamagama angundoqo wevolumu ephezulu kunye ephantsi eya kunika iziphumo ezizezona zilungileyo. Kukho iindlela ezininzi zokulungisa uphando lwakho lwegama elingundoqo, kodwa eyona isebenzayo kukugxila kubaphulaphuli bakho abathile. Okukhona abaphulaphuli bakho bejolise ngakumbi, i-PPC encinci ekufuneka uyichithe kwiphulo lakho.

Isixhobo esilungileyo sophando segama elingundoqo sinikeza izilingo zamahhala kunye nezihlawulwayo kumagama angundoqo athandwayo. Unokusebenzisa olu vavanyo lwasimahla ukufumana ukuva isixhobo ngaphambi kokuba uchithe nayiphi na imali. Ungasebenzisa kwakhona izixhobo zophando zegama elingundoqo elinikezelwe nguGoogle ukuze ubone ukuba yeyiphi amagama angundoqo abangela i-traffic eninzi kwindawo yakho. Le yinxalenye ebalulekileyo yesicwangciso esilungileyo se-SEO, kwaye ukusebenzisa ezi zixhobo kuya kukunceda wenze isicwangciso esifanelekileyo segama elingundoqo. Xa unesicwangciso sakho segama elingundoqo, unokuqala ukuphumeza izicwangciso zakho zokuqinisekisa ukuba iwebhusayithi yakho ibeka kakuhle kwiinjini zokukhangela.

Ukuthengisa kwakhona

Ukuthengisa kwakhona nge-Adwords kukuvumela ukuba ujolise kwiindwendwe ezidlulileyo zewebhusayithi yakho ngeentengiso ezenziwe ngokwezifiso. Ukuthengisa kwakhona yeyona ndlela ibalaseleyo yokubuyisela abasebenzisi kwifenitshala yokuthengisa, ekunika amathuba amaninzi okuba uwaguqule. Ukuthengisa kwakhona kweAdWords kukuvumela ukuba wahlule abaphulaphuli bakho ngolwimi, umvuzo, kunye nemfundo. Ukuthengisa kwakhona kusebenza ngendlela efanayo. Yenza uluhlu lwabasebenzisi abasele bendwendwele indawo yakho, kunye nababonise umdla kwimveliso okanye kwinkonzo yakho.

Ukuthengisa kwakhona nge-AdWords ibe ngumba oshushu kule minyaka mihlanu idlulileyo. Ukuphinda kujongwe ligama elithethwayo, kwaye iphantse ibe sisiqingatha njengoko idumile eFransi, Rhashiya, kunye neTshayina njengoko injalo e-US. Kodwa isebenza njani? Kulula ukubhidaniswa nazo zonke ii-acronyms. Nantsi i-primer ekhawulezayo. Kwaye khumbula, ukuthengisa kwakhona akusebenzi nje kuba kubiza ngaphezulu.

Ngaphambi kokuba usebenzise iiAdWords zikaGoogle ukuthengisa ishishini lakho, kufuneka uqonde indlela esebenza ngayo. UGoogle useka amaqela eentengiso ukwenza ulawulo lweentengiso zakho lube lula. Iphulo ngalinye liqulethe intengiso enye kunye neentlobo ezahlukeneyo zamagama angundoqo, kubandakanywa ukuhambelana kwebinzana kunye nokuhambelana okubanzi. Xa useta umdlalo wakho wegama elingundoqo ngokubanzi, UGoogle useka ikopi yentengiso yakho ukuba ifaneleke naphi na xa umsebenzisi eyibhala. Unokwenza ngokwezifiso ikopi yakho yentengiso ukufikelela kubaphulaphuli ojolise kubo.

Funda malunga neGoogle AdWords

Ukuba unomdla wokufunda ngakumbi ngeGoogle AdWords, emva koko ufike kwindawo elungileyo. I-AdWords yinkqubo yentengiso yokucofa-ngokuhlawula ekuvumela ukuba wenze iintengiso zamagama angundoqo athile kuGoogle.. Njenge-portal kwi-Intanethi, Isiseko sabasebenzisi bakaGoogle sikhulu, kwaye intengiso yakho kufuneka ihambelane kwaye ijolise kwabo basebenzisi. Ngaphandle koko, I-AdWords kaGoogle iya kuqwalasela izinto ezahlukeneyo, kuquka umgangatho, ixabiso kunye nokhuphiswano.

Le khosi iya kukufundisa indlela yokuseta iakhawunti yakho ye-AdWords ukusuka ekuqaleni kwaye yintoni eyenza iphulo lentengiso ye-intanethi ibe yimpumelelo.. Ikhosi iya kukufundisa ukuba ungayenza njani ukulandelela uguqulo, ukulandelela iminxeba yefowuni, kunye neentengiso, kunye nokulinganisa ingeniso kunye nokungeniswa kweefomu. The course will help you understand how to use all the tools available on Google and implement the most effective marketing strategies. The course also explains how to use social media and Facebook ads effectively.

This course is the best way to learn about Google AdWords. It’s easy to learn about search advertisement, how to monitor your campaigns, and troubleshoot problems. The course also helps you understand your customers from a psychological perspective. If you’re looking to become a Digital Marketing Expert, learning about search advertisement is essential. You can learn about AdWords and search advertising in 60 minutes with a course on Udemy.

Once you’ve learned the basics of Google AdWords, you can move on to advanced techniques. Uya kufunda malunga nendlela yokusebenzisa iingxelo zentengiso ezikhethekileyo, izicwangciso zokuthengisa ngokutsha, ukusebenza komatshini wokufunda, kunye nophando lomntu okhuphisana naye. Ayikho indlela engcono yokuphucula iziphumo zakho kunekhosi ekufundisa indlela yokwenza imali kwi-intanethi. Uya kuba nethemba lokuzama kwaye ufunde malunga nabakhuphisana nabo’ izicwangciso, ngelixa evuna iingenelo.

Ngelixa le yeyona ndlela ibalaseleyo yokufunda ngeGoogle AdWords, unokufumana kwakhona izifundo zevidiyo ezigubungela iziseko zale nkqubo yokuthengisa. Uninzi lweevidiyo ezikweli jelo zibonelelwa ngabaSebenzi bakaGoogle. Inyaniso, eyokugqibela yaposwa ngoFebruwari 16, 2016, kwaye ulwazi lusabalulekile. Ezi zifundo zilungiselelwe abo balandela isatifikethi, kwaye ziluncedo ngokubanzi kwabo baqalayo.

Misela iphulo

Ukuqala ukuthengisa kwi-Adwords, kufuneka umise iphulo. Kukho amanyathelo amathathu asisiseko okuphumeza oku. Ekuqaleni, khetha udidi lwephulo lakho. Emva koko, khetha injongo onqwenela ukuyifikelela. Unokukhetha phakathi kweentengiso, ikhokela, ukugcwala kwewebhusayithi, imveliso kunye nophawu lophawu, kunye nokwazisa ngophawu. Unokuseta iphulo ngaphandle kwenjongo. Ungayitshintsha injongo kamva.

Kuxhomekeke kuhlobo lweshishini lakho, ungafuna ukujolisa indawo yejografi ngokunjalo. Ukuba ulishishini lendawo, ungafuna ukujolisa iintengiso zakho kuphela kubantu abakwindawo yakho. Ngeshishini lamazwe ngamazwe, ungafuna ukujolisa kumazwe apho uneentengiso ezinkulu kunye nabathengi abaninzi. Ukuba awuqinisekanga ukuba ungagxila phi kwiinzame zakho, khangela ezinye iinketho. Usenokukhetha ukujolisa kubantu abahlala kwilizwe elithile.

Nje ukuba ukhethe amagama akho angundoqo, kufuneka udale iphepha lokufika elisebenzayo. Injongo ephambili yeli phepha kukuguqula i-traffic kubathengi. Ukuze uguqulo lwenzeke, iphepha kufuneka lihambelane negama elingundoqo elikhangelweyo. Kufuneka ibandakanye i-USP (indawo yokuthengisa eyodwa), iinzuzo zemveliso, ubungqina bentlalontle, kunye nobizo olucacileyo lwesenzo. Injongo kukunyusa izinga lakho lokuguqulwa.

Emva kokuba ukhethe imarike ekujoliswe kuyo, ungakhetha enye okanye ezininzi iintengiso oziphakamisayo. Ukongeza kumagama angundoqo entengiso, unokwenza iphulo ukuba unewebhusayithi ethengisa iimveliso okanye iinkonzo ezifanayo. Elinye inyathelo elibalulekileyo omele ulenze kukukhetha isicelo sakho. Khumbula ukuba iibhidi zakho ziyakufikeleleka ngakumbi ukuba usebenzisa ibhidi ezenzekelayo, kodwa kufuna umsebenzi omninzi. Ekugqibeleni, iintengiso zakho kufuneka zibe lula kwaye zithe ngqo. Abantu baya kuba lula ukucofa kwiphulo ukuba inikeza isithembiso okanye isaphulelo.

Inyathelo elilandelayo kukukhetha amagama angundoqo aya kubangela iintengiso zakho. Eli nyathelo lidla ngokuba lelona candelo libhidisayo. Amagama angundoqo ayikuphela kwento ekufuneka uyiqwalasele – unokusebenzisa abathengi bakho’ impendulo xa ukhetha amagama akho angundoqo. Khumbula ukuba iNqaku eliLungileyo loMgangatho liya kwenza isikhundla sakho sentengiso sibe phezulu kwaye sithobe iindleko zakho zebhidi. Xa usenza isigqibo ngegama elingundoqo, qiniseka ukuba ucinga malunga nendlela efanelekileyo ngayo kwishishini lakho.

Yenza ikopi yentengiso

Inyathelo lokuqala lokudala ikopi elungileyo yentengiso kukuchaza injongo yakho. Nokuba ufuna ukutsala ingqalelo kwiwebhusayithi yakho okanye uthengise imveliso, ukuchaza injongo yakho yokubhala intengiso kuya kukunceda wenze isigqibo sokuba loluphi uhlobo lwekopi oza kuyisebenzisa. Iintlobo ezintathu eziqhelekileyo zeekopi zentengiso ziphakamisa, ezemfundo, kunye nomdla woluntu. Ukuvavanya ikopi yentengiso linyathelo elibalulekileyo, njengoko kuya kukunceda ukuba uphucule ukusebenza kweentengiso zakho kunye nokuqinisekisa ukugcwala okukumgangatho ophezulu.

Unokuqala ngokubhala phantsi imibuzo yokukhangela yabaphulaphuli ojolise kubo. Nganye kwezi inedigri ethile, ke iintengiso zakho kufuneka zihambelane naloo migaqo. Nokuba uzama ukujolisa kwindawo ethile yejografi, imveliso, okanye inkonzo, kubalulekile ukujongana nentlungu ye-persona. Umzekelo, ukuba uthengisa amatikiti kwikonsathi, qinisekisa ukuba isihloko sakho sijongana neemfuno zabo.

Xa ubhala ikopi yentengiso yakho, zama ukutsala iimvakalelo zabaphulaphuli bakho. Le ndlela, uya kuba ngakumbi ukutsala iindwendwe ezininzi. Ngokuxhokonxa iimvakalelo, abathengisi abakhulu banokuqikelela ukusabela kwabaphulaphuli kwaye baphendule imibuzo ngaphambi kokuba beze. Le ndlela, banokwenza iintengiso zabo zihambelane ngakumbi neemfuno zabaphulaphuli. Nazi 3 izicwangciso eziphambili zokukhuphela onokuzisebenzisa ukwenza ikopi yentengiso esebenzayo.

Ukuvavanya ikopi yakho yentengiso, sebenzisa ukhetho lovavanyo kwiintengiso zikaGoogle. Yenza iinguqulelo ezininzi ezahlukeneyo kwaye uzilayishe kwiGoogle Adwords. Zivavanye ukuze ubone ukuba zeziphi ezenza ngcono. Khumbula ukuba uvavanyo luya kukunceda uqonde ukuba loluphi uhlobo lolwimi abathengi bakho abasabela kulo. Zininzi izibonelelo zokuzama ikopi yakho yentengiso. Uyabona ukuba isebenza ngcono kwi-niche yakho kunabakhuphisana nabo.

Landela iziphumo

Ngoncedo lweGoogle Adwords, ungalandelela iziphumo zomkhankaso wakho wokukhangela ohlawulweyo. Le ndlela, ungabeka iliso kwimpumelelo yakho kwaye wonge imali. I-AdWords yeyona ndlela ibalaseleyo yokukhuthaza ishishini lakho kwi-Intanethi. Nanga amanye amacebiso onokuthi uwalandele:

Landela umkhondo iziphumo zamaphulo e-Adwords kwi-Google Analytics. Iingxelo ze-Adwords ziquka ikholamu ebizwa “Uguqulo,” eya kukuxelela ukuba zingaphi iinguquko ezifunyenwe ngumkhankaso wakho wentengiso. Ukongeza kwiimbono zentengiso, ungabona kwakhona iCPC yakho, ekubonisa ukuba uchithe malini ngonqakrazo ngalunye. Unokusebenzisa olu lwazi ukumisela ukuba ngaba uhlawula ngaphezulu kwamaphulo akho entengiso okanye hayi.

Enye indlela yokulandela uguqulo lwe-AdWords kukuseta ipixel. Le pixel inokubekwa kuwo onke amaphepha ewebhusayithi yakho kwaye isetyenziselwa ukujolisa kumaphulo okuthengisa kwakhona. Ukulandelela iinguqulelo ze-AdWords, kufuneka ulandelele ngaphezu kocofa nje. Ukucofa kukuxelela ukuba bangaphi abantu abacofe intengiso yakho, kodwa ayikuxeleli ukuba basebenze kuyo bakuba befikile kwiwebhusayithi yakho. Ngelixa ukucofa kunokukuxelela okuninzi malunga nokusebenza kwephulo lakho, kufuneka wazi ukuba bangaphi abantu abaguquke ngokwenene.

Ngaphambi kokuba uqalise ngeAdWords, kufuneka uqonde iCPA, ibhidi ye-AdWords echanekileyo, kunye nokubaluleka kokulandelela ukuguqulwa. Uguqulo luyisiphumo sohambo olusuka kwigama elingundoqo ukuya kwiphepha lokuthengisa. Uhlalutyo lukaGoogle lunokukunceda ekulandeleleni uhambo. YiSoftware-njenge-iNkonzo yasimahla. Nje ukuba uziqonde ezi ngcamango, unokuqalisa ukusebenzisa i-AdWords ukukhuthaza ishishini lakho.

Iindleko

Kubalulekile ukwaba uhlahlo lwabiwo-mali lwemikhankaso ye-Adwords. Ngelixa ubukhulu beCPC bumiselwa nguGoogle, ixabiso ngokuchofoza nganye iyahluka. Kuya kufuneka ubeke uhlahlo lwabiwo-mali lwemihla ngemihla lwePS200, kodwa oku kunokwahluka ngokusekelwe kwi-niche yeshishini lakho kunye ne-traffic website elindelekileyo yenyanga. Ukuseta uhlahlo lwabiwo-mali lwemihla ngemihla yeephulo ze-Adwords, yahlula uhlahlo lwabiwo mali lwakho lwenyanga 30 ukufumana uqikelelo lweendleko ngokucofa. Ngexabiso elichanekileyo ngokucofa uqikelelo, kufuneka ufunde amaxwebhu oncedo afakwe kunye ne-Adwords.

Ukusebenzisa i-Cost Per Conversion okanye indlela ye-CPA ukubala iindleko ngokufunyanwayo yindlela elungileyo yokuqonda ukusebenza kwesicwangciso sakho sentengiso, kwaye inokukunceda ukuba ulawule uhlahlo lwabiwo-mali lwakho. Ixabiso ngokufunyanwa lilinganisa inani labantu abanokuthi bagqibezele isenzo esinqwenelekayo. I-Adwords isebenzisa ikhowudi eguqukayo kumaphepha okuhlalisa ukulandelela amazinga okuguqulwa. Kufuneka ujonge izinga lokuguqulwa okungenani 1%. Le ndlela ikuvumela ukuba ulungelelanise ibhidi yakho ukuqinisekisa ukuba uhlahlo lwabiwo-mali luhlala luphakathi kwemida yohlahlo lwabiwo-mali lwakho lwentengiso.

Iindleko ze-AdWords zinokuthethelelwa ngenzuzo oyenzayo kumthengi omtsha. Ngamanye amazwi, ukuba ulishishini lenkonzo, kufuneka umisele ixabiso lobomi bomthengi, kokubini kunxibelelwano lokuqala kunye nexesha elide. Cinga ngomzekelo wenkampani ethengisa izindlu. Ingeniso eqhelekileyo ngentengiso nganye $3,000, kwaye awuyi kubona ishishini eliphindaphindiweyo. Nangona kunjalo, ukuthunyelwa kwelizwi lomlomo kunokuba nenzuzo encinci yobomi.

Njengayo nayiphi na enye inkonzo, kufuneka uqwalasele iindleko zomrhumo. Uninzi lwesoftware yePPC inelayisensi, kwaye kuya kufuneka ujongane neendleko zobhaliso. Nangona kunjalo, I-WordStream inikezela ngeekhontrakthi zeenyanga ezili-12 kunye nokhetho lonyaka lokuhlawula kwangaphambili, ukuze ube nohlahlo lwabiwo-mali ngokufanelekileyo. Kubalulekile ukuqonda ukuba isivumelwano sakho siquka ntoni ngaphambi kokuba ubhalisele esinye sezi zicwangciso. Kodwa khumbula, ixabiso ngokucofa ngokucofa lisezantsi kakhulu kunexabiso lilonke le-AdWords.

Ukujolisa

Ngokunyuka kweNethiwekhi yoMxholo, ngoku ungajolisa iintengiso zakho kumacandelo athile abathengi. Ngaphambili, kuye kwafuneka wongeze uluhlu lwabaphulaphuli okanye uluhlu lokuthengisa kwakhona ukwenza iphulo elithile lomntu ngamnye. Ngoku, ungajolisa amaphulo entengiso kumacandelo athile omsebenzisi, kwaye unokunyusa izinga lokuguqulwa ngala maphulo ekujoliswe kuwo. Eli nqaku liza kuphonononga iindidi ezintlanu zokujolisa ezifumanekayo kuwe kwiGoogle Adwords. Uya kufunda ukuba kutheni kufuneka ujolise kubaphulaphuli bakho ngokusekelwe kwizinto abazithandayo kunye nokuziphatha.

Ukujoliswa kwengeniso kukuvumela ukuba ujolise kubantu ngengeniso. Isebenza ngokuhlalutya idatha efumaneka esidlangalaleni kwiNkonzo yeNgeniso yangaphakathi. IGoogle AdWords itsala olu lwazi kwi-IRS kwaye ilungenise kwiphulo lakho. Ungasebenzisa kwakhona indawo ekujoliswe kuyo ngeeKhowudi zeZip. IGoogle Adwords inikezela ngengeniso kunye nekhowudi ye-zip ekujolise kuyo. Oku kwenza kube lula ukufumana abathengi ngokusekelwe kwiindawo ezithile. Kwaye ungasebenzisa ezi ndlela zokujolisa ngokubambisana ne-geolocation, ekuvumela ukuba ujolise kwiintengiso kwindawo ethile.

Ujoliso lomxholo luhambelana neentengiso kumxholo ofanelekileyo kumaphepha ewebhu. Ngolu phawu, iintengiso zakho ziya kuboniswa kubantu abanomdla kwizihloko ezithile okanye amagama angundoqo. Umzekelo, uphawu lwezihlangu zezemidlalo lunokubeka isikhangiso kwiblogi eqhubayo ukuba umgijimi ufunda ngezihlangu. Umshicileli uhlola umxholo wephepha kwindawo efanelekileyo ngakumbi. Ngolu phawu, unokuqinisekisa ukuba iintengiso zakho zijolise kubathengi bakho.

Ukujolisa i-Adwords ngendawo yenye indlela enamandla yokujolisa kubaphulaphuli bakho. Ukuba ufuna ukujolisa abaphulaphuli abathile, ungasebenzisa indawo kunye namanqanaba omvuzo ophakathi. Ngezi ziguquko zimbini, ungacutha abaphulaphuli bakho ngelixa unciphisa inkcitho echithiweyo yentengiso. Emva koko, ungacutha iphulo lakho lentengiso ngokujolisa kuphela abantu abanomdla kwimveliso okanye inkonzo yakho. Ngoko, ubacutha njani abaphulaphuli bakho?

Imodeli yokubhida

Iphulo le-adwords eliyimpumelelo kufuneka lijolise ngaphezu koluntu olunye. Nangona umxholo wakho uya kuba yimfuneko kubo bonke abaphulaphuli, isenokuba nomdla kwiqela elithile labantu. Kwimeko enjalo, ungasebenzisa i-automation ukujolisa eli qela labantu. Ngokulandelela ukusebenza kwamaphulo akho entengiso, ungahlengahlengisa isicwangciso sakho sebhidi ngokufanelekileyo. Ngaphandle koko, Ungaseta kwakhona imithetho ezenzekelayo ukufumana isilumkiso nanini na i-CPC yakho inyuka okanye i-CPA yakho iwa.

Ukusebenzisa i-automated bid strategy kuthatha uqikelelo kwiintengiso ezihlawulelwayo, kodwa ukuba ungathanda ukuba neziphumo ezinkulu, kufuneka usoloko usebenzisa iqhinga lebhidi yezandla. Ngelixa ibhidi yakho imele imali ozimisele ukuyichitha kwigama elithile elingundoqo, ayimiselanga migangatho yelo gama lingundoqo. Oku kungenxa yokuba uGoogle akafuni ukunika umphumo ophezulu kulowo uchitha imali eninzi.

Ukukhetha eyona modeli isebenzayo yokubhida kwiphulo lakho lentengiso, Kuya kufuneka ucwangcise iphulo lakho ngendlela eya kwandisa ukubonakala kwegama lakho elingundoqo. Njengokuba, ukuba ufuna ukonyusa izinga loguqulo lwakho, isicelo sakho kufuneka sibe phezulu ngokwaneleyo ukuqhuba traffic ngaphezulu. Kungenjalo, ukuba ufuna ukonyusa amazinga akho okuguqula, yiya kwiphulo leendleko-nge-acquisition. Konke kuxhomekeke kwiimfuno zakho, kodwa luluvo oluhle ukwenza isigqibo esinolwazi olusekwe kubaphulaphuli ojolise kubo.

Ngaphandle koko, xa uvavanya iintengiso zakho, ungakhetha izilungisi zebhidi ngamaxesha athile osuku, izibalo zabantu, kunye nezixhobo zombane. Umzekelo, ungakhetha ixesha lokuba iintengiso zakho zivele kwiphepha elinye leziphumo zokukhangela zikaGoogle. Isixa osibhidayo siya kuxhomekeka ekubeni kuthatha ixesha elingakanani ukuba abaphulaphuli bakho abajoliswe kubo bathenge okanye baguqule. Kungenjalo, unokukhetha ukunciphisa uhlahlo lwabiwo-mali kumagama angundoqo athile kwaye ujolise kubaphulaphuli abathile ngeentengiso ezithile.

Amazinga oguqulo

Awona mashishini aguqukayo aphezulu kule minyaka imbalwa idlulileyo ibe ngawo akwi-Inshurensi, Amashishini ezezimali kunye noDating. Namhlanje, Ishishini lokuthandana lidlula onke amanye amashishini kumazinga okuguqulwa, i-avareji ephantse ibe sithoba ekhulwini ngokomyinge. Amanye amashishini adlulayo ukuthandana ziiNkonzo zabaThengi, Ezomthetho, kunye nee-Autos. Okubangela umdla, amashishini anezinga eliphezulu lokuguqulwa akunyanzelekanga ukuba abe neemveliso okanye iinkonzo ezingcono. Kunoko, basenokuba basebenzisa amaqhinga okonyusa inguquko kunye nokulinga ngeentengiso ezahlukeneyo.

Umyinge wezinga lokuguqulwa kwePPC malunga 3.75% ukukhangela, kwaye 0.77% kwinethiwekhi zokubonisa. Amazinga oguqulo ayahluka ngokoshishino, kunye Dating kunye namashishini Personal ukuvelisa 9.64% yazo zonke iinguqulelo ze-AdWords kunye noThethelelo kunye neeMpahla zaseKhaya zirhwaphiliza okona kuphantsi. Ukwengeza, amazinga oguqulo kuGoogle Bonisa Network asezantsi kakhulu kunalo naliphi na elinye ishishini. Oku akuthethi ukuba akukho ndawo yokuphucula.

Izinga eliphezulu lokuguqulwa yinto enqwenelwa ziinkampani ezininzi. Nangona kungenakwenzeka ukuphumeza a 10 izinga lokuguqulwa kwepesenti, kufuneka uqiniseke ukuba izinga lakho lokuguqulwa liphezulu ngokwaneleyo ukuqhuba iziphumo ezinenzuzo. Amazinga okuguqulwa kwi-Adwords ahluka ngokubanzi kwaye kubalulekile ukukhetha indlela efanelekileyo kwiimfuno zenkampani yakho.. Kufuneka ujonge izinga lokuguqulwa kwe 10% okanye ngaphezulu, ethathwa njengesiphumo esihle kakhulu.

Ngelixa izenzo ezilungileyo zokusebenzela kwindawo zibalulekile ekuphuculeni izinga loguqulo lwePPC yakho, kukwakho nezinto ezisecaleni kwephulo ekufuneka zilungiselelwe ukucofa okukumgangatho ophezulu. Ekuqaleni, qiniseka ukuba ukhetha intengiso enyanzelisayo kunye nephepha lokufika. Emva koko, chonga abaphulaphuli bakho abangcono kunye namaqonga. Isibini, qiniseka ukuba ulungiselela iintengiso zakho zocofa olukumgangatho ophezulu. Amaxabiso oguqulo kwi-AdWords yokukhangela kunye nokuboniswa ahambelana nomndilili weentengiso ze-ecommerce, eyiphi iavareji malunga 1.66% kwaye 0.89%. Kwaye ekugqibeleni, qinisekisa ukuba iintengiso zakho zihambelana newebhusayithi yakho kwaye zihambelana nomxholo kwisayithi yakho.

Ukuseka iphulo

Ukuze udale umkhankaso wentengiso oyimpumelelo, kufuneka uqinisekise ukuba amagama akho angundoqo ajoliswe ngokuchanekileyo. Kukho amanyathelo amaninzi onokuwathatha ukuphucula ukusebenza kwephulo lakho le-ad. Elona candelo linomdla wokuqhuba iphulo leGoogle Adwords kukwenza iintengiso zakho kunye namaphepha okufika. Inyathelo elilandelayo kukutshintshela kwiNdlela yeNgcali. Kule modi, ungakhetha injongo yephulo lakho, njengoguqulo, ikhokela, okanye intengiso. Useto olungagqibekanga luya kukubonisa eyona ntengiso isebenzayo, ngoko unokukhetha eyona ntengiso ilungileyo eya kuhambelana nabaphulaphuli ekujoliswe kubo. Nangona kunjalo, ukuba awufuni ukukhetha injongo ethile, unokuseta iphulo ngaphandle kwesikhokelo senjongo.

Enye inxalenye yezicwangciso zephulo yishedyuli yeentengiso. Ishedyuli yentengiso iya kugqiba iintsuku apho intengiso yakho iya kuvela. Ungatshintsha oku ngokusekwe kubume beshishini lakho. Unokutshintsha kwakhona useto lokujikeleza kweentengiso, kodwa okwangoku, kungcono ukuyishiya ngokuzenzakalelayo. Ukongeza kwishedyuli yentengiso, unokwenza iintengiso zakho ngokusesikweni ngokusebenzisa iifomathi ezahlukeneyo zentengiso ezikhoyo.

Nje ukuba ugqibile ukwenza iphulo lakho, kuya kufuneka ufake ulwazi lwakho lokuhlawula kunye neendlela zokuhlawula. Unokukhetha ukusebenzisa ikhadi letyala, ikhadi ekufakwa imali, i-akhawunti yebhanki, okanye ikhowudi yokunyusa ukuxhasa ngemali amaphulo akho. Ngokulandela la manyathelo, uya kuba usendleleni yokuqhuba iphulo eliyimpumelelo le-AdWords. Eli nqaku liza kukuhamba ngamanyathelo ahlukeneyo okuseta iphulo kwiGoogle Adwords.

Ukuba umtsha kwiAdwords, usenokuba uyazibuza ukuba ungayandisa njani inkcitho yakho. Kukho izinto ezininzi ekufuneka uziqwalasele xa uphuhlisa iphulo eliyimpumelelo, kuquka Iindleko ngonqakrazo ngalunye (CPC), Isicwangciso sokubhida, Ireyithi yokucofa, kunye namagama angundoqo angalunganga. Kweli nqaku, uya kufunda ukusebenzisa ezi zixhobo ngokufanelekileyo ukuze ufumane eyona bhangi yakho. Ukuba awuqinisekanga ukuba zeziphi iimethrikhi onokuzilandela, siye saphula iziseko.

Iindleko ngokucofa

Ukuba ufuna ukwazi ukuba zixabisa malini iintengiso zakho, kufuneka wazi ukuba kukho inani lemiba emisela imali oyichithayo ngokucofa. Amagama akho angundoqo, isicatshulwa sentengiso, iphepha lokufika, kunye nomgangatho wamanqaku onke adlala indima kwisixa osichithayo ngokucofa. Ukuphucula i-CTR yakho, qinisekisa ukuba zonke ezi zinto zifanelekile kwishishini lakho. Ukufumana i-CTR ephezulu kuya kuqinisekisa uGoogle ukuba iwebhusayithi yakho ifanelekile kumagama okukhangela abantu abachwetheza kuwo.

Enye yezona zinto zibalulekileyo ekufuneka uzikhumbule yi-avareji yeendleko ngokucofa kwi-AdWords (CPC). Nangona eli nani linokwahluka kakhulu, ngokuqhelekileyo ingaphantsi kwedola enye. Umndilili we-CPC we-e-commerce ngu $0.88, ngoko ukubhida $5 ngenxa yegama elihambelana neesokisi zeeholide aziyi kuba yinzuzo. Ukuba iikawusi bezinjalo $3, i-avareji ye-CPC iya kuba ngaphantsi kakhulu. You should always make sure to track your costs with a Google Spreadsheet or similar program.

Despite the high cost of AdWords, it is still possible to keep your marketing budget in check. AdWords allows you to geotarget your customers based on location, language, and device. Ukwengeza, you can even use Google Pay to pay up to $1,000,000 in Adwords bills. You can extend credit to your advertising campaigns and pay them monthly in the form of a bill. Many large advertisers already use this option to pay their clients.

Another important factor to consider is the cost of your campaigns. Many successful ad campaigns are those that drive the highest ROI, without missing any sales or lead opportunities. You should also remember that low-cost bids don’t produce high-quality traffic. Consequently, Ubuninzi beCPC yakho ayiloxabiso olihlawulayo, kwaye uhlawula ngokwaneleyo ukucima imida ye-Ad Rank kwaye ubethe abo ukhuphisana nabo.

Isicwangciso sokubhida

Ukuze ukwandise inzuzo yephulo lakho le-Adwords, kufuneka usebenzise isicwangciso sokubhida esikrelekrele. Esi sicwangciso sifanelekile kwabo bangaqinisekanga ukuba ngawaphi amagama angundoqo aya kubazisela inzuzo eninzi okanye abanalo ixesha lokubeka iibhidi ngesandla.. Esi sicwangciso sebhidi sibandakanya ukuseta ixabiso eliphezulu lamagama angundoqo athile kwaye lisebenza kuphela kuloo magama angundoqo. Olu hlobo lwesicwangciso sebhidi luya kuqinisekisa ukuba iintengiso zakho zifumana ukuvezwa okuphezulu.

Esi sicwangciso sebhidi singasetyenziselwa ukwandisa iinguquko. Iza kubonisa iintengiso xa abantu befuna igama lakho elingundoqo okanye ukuvala ukwahluka. Nangona kunjalo, ikwayindleko. Kufuneka usebenzise esi sicwangciso kuphela ukuba ibhajethi yakho inkulu. Esi sicwangciso sikongela ixesha elininzi kuba sizenza ngokuzenzekelayo iibhidi. Kodwa isenokungafaneleki kwabo bangenalo ixesha lokuphanda nokuvavanya izicwangciso ezahlukeneyo. Eyona ndlela ifanelekileyo yokuyisebenzisa kwiphulo lakho kukufumana eyona ilungele abaphulaphuli bakho kunye nohlahlo lwabiwo-mali.

Injongo yokunyusa izinga loguqulo ngokunyusa ibhidi yeentengiso ezinokuthi zenze iinguqulelo ezininzi. Ukusebenzisa esi sicwangciso kunokuphucula i-ROI yephulo lakho. Ibhidi ephezulu iya kubangela ucofa ngakumbi, kodwa iya kukubiza imali eninzi ukuba iyasilela ukuqhuba uguqulo. Ngoko, xa ukhetha isicwangciso sokubhida kwiphulo lakho le-Adwords, gcinani engqondweni ukuba esi sicwangciso asikho kubo bonke abakhangisi.

Esi sicwangciso sebhidi sifanelekile kubasebenzisi abaneenjongo ezithile. Ukuba uzama ukonyusa unqakrazo lwakho ngereyithi okanye ireyithi yempembelelo, i-CPM enokubonwa yindlela entle yokufezekisa injongo yakho. Okukhona uguqulo luninzi olufumanayo ngexabiso elithile, imali eninzi uya kuyenza. Esi sicwangciso sebhidi siya kukunceda uphucule ukuqondwa kophawu lwakho kunye nokwandisa ulwazi lophawu. Ngoko, sebenzisa esi sicwangciso ukwandisa inzuzo yakho. Nangona kunjalo, kufuneka ukhumbule ukuba akukho bukhulu bunye bulingana naso sonke isisombululo xa kuziwa ekukhetheni isicwangciso sebhidi.

Ireyithi yokucofa

Ukufumana izinga eliphezulu lokucofa kwimikhankaso ye-Adwords luphawu oluhle, kodwa ukuba intengiso yakho iyasilela ukuguqula iindwendwe zibe ngabathengi abahlawulayo, iziphumo zingaphantsi kokwanelisayo. Ukudala iintengiso ezifanelekileyo ezijolise kumagama angundoqo afanelekileyo ngundoqo ekunyuseni ukucofa-ngokusebenzisa amazinga, ngoko ke kubalulekile ukuvavanya into nganye. Uphando lwegama elingundoqo lelinye icandelo eliphambili, ke qiniseka ukuba iintengiso zakho ezihlawulelwayo zifanelekile kubantu abakhangela iimveliso okanye iinkonzo ozinikezelayo.

Umndilili wokucofa kwimikhankaso ye-AdWords ujikeleze 5% ukukhangela kunye 0.5-1% kwinethiwekhi zokubonisa. Iireyithi zokucofa ziluncedo xa uphinda uyila amaphulo, njengoko zibonisa umdla wabathengi abanokubakho. Iireyithi zokucofa nazo zinokulinganiswa ngokuba mingaphi imixholo ekhutshelweyo efunyanwa ngumsebenzisi. Yenza kube lula kubathengi ukukhuphela umxholo wakho, njengoko oku kuya kwandisa ukwaneliseka kwabathengi, kwaye ekugqibeleni, amathuba abo okuthenga iimveliso zakho.

Ukuqonda indlela yokunyusa i-CTR yakho, jonga idatha evela kwiintlobo ezahlukeneyo zeeakhawunti ze-AdWords. Umzekelo, Iiakhawunti zeB2B zineeCTR eziphezulu kuneeakhawunti zeB2C. Ezi akhawunti kunokwenzeka ukuba zivelise iinkokeli ezifanelekileyo kwaye zithengise izinto zexabiso eliphezulu. Ezo akhawunti ezine-CTR eziphantsi zinokuhlalutywa kusetyenziswa isampuli yeeakhawunti zazo, okuthetha ukuba iziphumo azinakumela uluhlu olubanzi lweeakhawunti.

Ukuba usebenzisa iphulo lokukhangela-ntengiso, unokulindela ukufumana eyona CTR iphezulu kwishishini lokuthandana okanye lokuhamba. Amaphulo asekuhlaleni nawo anokonyusa i-CTR yakho, njengoko abathengi basekuhlaleni bethemba iivenkile zasekuhlaleni. Ngelixa iintengiso ezibhaliweyo kunye nomfanekiso zisenokungacengi njengezo zisetyenziselwa ukuvelisa okukhokelayo, iintengiso zolwazi zinokuvuselela umdla kwaye ziqinisekise ababukeli ukuba bacofe kuzo. Kubalulekile ukwazi ukuba igama ngalinye elingundoqo, intengiso, kwaye udweliso lune-CTR yalo.

Amagama angundoqo angalunganga

Kukho izizathu ezininzi zokusebenzisa amagama angundoqo angalunganga kwi-Adwords. Using them will help you target a more relevant audience and reduce wasted clicks. Ukongeza, these tools will help you avoid bidding against yourself or cannibalizing your impressions. Ngoko, how can you use negative keywords? You can read on to find out why negative keywords are so important. Here are just some of them:

Core negative keywords refer to the central or most significant word of the keyword phrase. Umzekelo, if you are a plumber, you want to advertise to those seeking your services, not to those looking for a job. Ngoko ke, your core negative keyword is “plumber” kwaye “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

Another way to identify the negative keywords is to look at your Search Query report. Using this report, unokwazi ukuchonga imibuzo yokukhangela engafanelekanga kwi-niche yakho. Ngokusebenzisa amagama angundoqo angakhiyo, uya kuba nakho ukuphucula iikhankaso zakho zentengiso. Umzekelo, ukuba uthengisa umatrasi, ungakhetha ukuthengisa umatrasi wamadoda, kodwa ungathanda ukugxila kwabasetyhini. Eyamadoda, nangona kunjalo, amagama angundoqo angalunganga asenokungahambelani.

Ngelixa uthelekiso olubanzi olubi alusebenzi kungqamaniso lwamagama, iya kuthintela iintengiso ekuveleni xa umbuzo unawo onke amagama amabi kunye namabinzana. Ukuchasana ngqo okungalunganga kuya kuthintela iintengiso ukuba zingaveli kwimibuzo yokukhangela equlathe loo migaqo. La magama angundoqo angalunganga alungile kumagama ebhrendi anobudlelwane obusondeleyo omnye komnye kunye nezibonelelo ezifanayo. Kubalulekile ukwazi ukuba amagama angundoqo athetha ntoni kuwe. Ukuba awufuni ukuchitha imali eninzi kwiintengiso, amagama angundoqo angalunganga yeyona ndlela ilungileyo yokwenza iintengiso zakho zihambelane.

Ukwenza iintengiso ngesantya sokucofa ubuncinane 8%

I-CTR ephezulu ayisiyiyo kuphela i-metric ebalulekileyo kwintengiso. Imikhankaso yentengiso inokusilela ukuguqula kuba ayijongi amagama angundoqo afanelekileyo. Ukuthintela oku, kubalulekile ukuvavanya yonke into yentengiso yakho. Uphando lwamagama angundoqo lelinye icandelo elibalulekileyo, ukuze iintengiso zakho ezihlawulelwayo zifaneleke. Ukuba uyasilela ukwenza njalo, uza kuchitha imali.

Unokwandisa izinga lokucofa ngokwenza intengiso yakho ibe yeyiseke kangangoko. Zama ukucebisa isinikezelo esisodwa. Qinisekisa ukuba ugxininise kwisindululo sakho sokuthengisa esisodwa kwaye ubonelele ngeenzuzo ezibonakalayo kubasebenzisi bakho. Ngokwenza kube lula ukuthatha inyathelo, abantu baya kuba lula ukucofa kwintengiso yakho. Kuya kunceda nasekubhaleni ikopi yentengiso enyanzelisayo. Ngokulandela la manyathelo, uya kuba kakuhle kwindlela yakho yokwenza iintengiso ngokucofa-ngokusebenzisa ireyithi ubuncinci 8%.