Tag: Google Adwords

You may have already heard of keywords and bids, but you might not know how to properly structure your account to maximize the effectiveness of your advertising dollars. Listed below are tips for how to structure your account. Once you have an idea of how to structure your account, you can get started today. You can also check out our detailed guide on how to choose the right keywords. Choosing the right keywords is crucial to increasing your conversions and sales.

Keywords

While choosing keywords for Adwords, remember that not all keywords are created equal. While some seem logical at first, they could actually be ineffective. Semuyenzaniso, if someone types “wifi password” into Google, they probably aren’t looking for a password for their own home WiFi. Neimwe nzira, they could be looking for a friend’s wifi password. Advertising on a word such as wifi password would be pointless for you, as people aren’t likely to be looking for that kind of information.

It’s important to know that keywords change over time, so you need to keep up with the latest trends in keyword targeting. In addition to ad copy, keyword targeting needs to be updated frequently, as target markets and audience habits change. Semuyenzaniso, marketers are using more natural language in their ads, and prices are always evolving. In order to remain competitive and relevant, you need to use the latest keywords that will drive more traffic to your website.

A key way to avoid wasting money on low-quality traffic is to create lists of negative keywords. This will help you avoid wasting money on irrelevant search terms, and increase your click-through-rate. While finding potential keywords is relatively easy, using negative ones can be a challenge. To use negative keywords properly, you need to understand what negative keywords are and how to identify them. There are many ways to find high-converting keywords and make sure they’re relevant to your website.

Depending on the nature of your website, you may need to choose more than one keyword per search. To make the most of Adwords keywords, choose ones that are broad and can capture a wider audience. Remember that you want to stay at the top of the mind of your audience, and not only that. You’ll need to know what people are searching for before you can choose a good keyword strategy. That’s where the keyword research comes in.

You can find new keywords by using Google’s keyword tool or through the webmaster search analytics query report linked to your Adwords account. In any case, make sure your keywords are relevant to the content of your website. If you’re targeting informational searches, you should use phrase-match keywords and match the phrase to the content of your website. Semuyenzaniso, a website selling shoes could target visitors looking for information on “how to” – both of which are highly targeted.

Bidding

MuAdwords, you can bid for your traffic in a number of ways. The most common method is cost-per-click, where you pay only for each click your ad receives. Zvisinei, you can also use cost-per-mille bidding, which costs less but allows you to pay for thousands of impressions on your ad. The following are some tips for bidding on Adwords:

You can research past AdWords campaigns and keywords to determine which bids are most effective. You can also use the competitor’s data to better determine what keywords and ads to bid on. All of these data is important when you’re putting together bids. They will help you know how much work you need to put in. Zvisinei, it is best to seek professional help from the start. A good agency will be able to guide you through the entire process, from setting up a budget to adjusting the daily budget.

Chekutanga, understand your target market. What does your audience want to read? What do they need? Ask people who are familiar with your market and use their language to design your ad to match their needs. In addition to knowing your target market, consider other factors such as the competition, budget, uye chinangwa chemusika. Nekuita izvi, you’ll be able to determine how much your ads should cost. If you have a limited budget, it’s best to focus on cheaper countries, since these countries are often more likely to respond positively to your ad than those that cost a lot of money.

Once you have the right strategy in place, you can use Adwords to increase your business visibility. You can target local customers as well, which means that you can track user behavior and improve your business’s quality score. In addition to increasing traffic, you can lower your cost-per-click by improving the quality of your ads. If you have a local audience, focusing on SEO will help you avoid any pitfalls.

Chibodzwa chemhando

There are three main factors that influence your quality score on Adwords. They are ad position, cost, and campaign success. Here’s an example of how each affects the other. In the example below, if two brands have identical ads, the higher quality score one gets will be displayed in position #1. If the other brand is listed in position #2, it will cost more to get the top spot. In order to increase your Quality Score, you must make sure your ad meets these criteria.

The first component to consider when attempting to improve your Quality Score is your landing page. If you use a keyword like blue pens, you need to create a page that features that keyword. Zvadaro, your landing page must include the words “blue pens.” The ad group will then include a link to a landing page that features the exact same keyword. The landing page should be a great place to get more information about blue pens.

The second factor is your CPC bid. Your quality score will help determine which advertisements get clicked on. High Quality Scores mean that your ads will get noticed by searchers. It’s also the determining factor of your ad’s rank in the auction and can help you outrank high-bidders who have more money than time. You can increase your Quality Score by making your ads relevant to the terms they are targeting.

The third factor in Adwords Quality Score is your CTR. This measure will allow you to test the relevance of your ads to your audience. It also helps determine the CPC of your ads. Higher CTRs mean higher ROI. Pakupedzisira, your landing page should be relevant to the keywords that are in your ads. If your landing page is not relevant to your audience, your ads will get a lower CPC.

The final factor that affects your Quality Score is your keywords and your Ad. Keywords and ads that are not relevant to your audience will not receive a high quality score. In addition to the keywords and CPC, your quality score will also influence the cost of your Ads. High-quality ads are often more likely to convert and get you lower CPC. But how do you increase your Quality Score? Listed below are some strategies for improving your Quality Score on Adwords.

Mutengo

In order to get an accurate idea of the cost of your Adwords campaign, you must first understand the concept of CPC (cost-per-click). While CPC is an excellent building block for understanding Adwords costs, it is not sufficient. You must also take into account the cost of a subscription to an Adwords software program. Semuyenzaniso, WordStream offers subscriptions for six-month, 12-month, and prepaid annual plans. Make sure you understand the terms of these contracts before signing on.

In recent years, the cost of Adwords has increased three to five-fold for some verticals. The price has remained high despite the demand from offline players and cash-flush start-ups. Google attributes the rising cost of Adwords to increased competition in the market, with more businesses than ever using the web to market their products. The cost of Adwords is often more than 50% of the product’s cost, but it has been much lower in some verticals.

Despite being expensive, AdWords is an effective advertising tool. With the help of AdWords, you can reach millions of unique users and generate a significant return on your investment. You can even track the results of your campaign and determine which keywords are generating the most traffic. Nokuda kwechikonzero ichi, this program is the perfect solution for many small businesses. It will help you get a higher conversion rate than ever before.

When setting up an AdWords budget, be sure to allocate a portion of your overall advertising budget for each campaign. You should aim for a daily budget of PS200. It may be higher or lower, depending on the niche of your business and the amount of traffic you expect to generate per month. Divide the monthly budget by 30 kuti uwane bhajeti yako yezuva nezuva. If you do not know how to set up a proper budget for your AdWords campaign, you might be wasting your ad budget. Rangarira, budgeting is a crucial part of learning how to succeed with Adwords.

Whether you’re using Adwords to get more leads or more sales, you’ll have to decide how much you want to spend on each click. AdWords generates new customers, and you need to know how much each one of them is worth, both at first interaction and over the lifetime. Semuyenzaniso, one of my clients uses Adwords to increase their profits. Panyaya iyi, a successful ad campaign could save her thousands of dollars in wasted ad spend.

Kutsvaga kwakabhadharwa ndiyo nzira yekukurumidza yekutyaira traffic kune yako saiti. SEO inotora mwedzi mishoma kuratidza mhedzisiro, nepo kutsvaga kwakabhadharwa kunoonekwa pakarepo. Adwords mishandirapamwe inogona kubatsira kudzikamisa kutanga zvishoma kweSEO nekusimudzira brand yako uye kutyaira yakawanda inokodzera traffic kune yako saiti.. Adwords mishandirapamwe inogonawo kuona kuti webhusaiti yako inoramba ichikwikwidza munzvimbo yepamusoro yeGoogle peji yekutsvaga mhinduro. Maererano neGoogle, iyo yakawanda inobhadharwa ads yaunomhanyisa, zvakanyanya mukana wekugamuchira organic clicks.

Mari yekudzvanya

Avhareji mutengo pakudzvanya kweAdwords zvinoenderana nezvakati wandei, kusanganisira bhizinesi rako rudzi, industry, uye chigadzirwa kana sevhisi. Izvo zvakare zvinoenderana nebhidhi yako uye huwandu hwemhando yead yako. Kana uri kunanga vateereri venzvimbo, unogona kuseta bhajeti yakanangana nevashandisi venhare. Uye iwe unogona kunanga chaiwo mhando dzenharembozha. Yepamberi yekunongedza sarudzo inogona kuderedza zvakanyanya kushandisa kwako ad. Iwe unogona kuziva kuti imarii ads ako anodhura nekutarisa ruzivo rwakapihwa neGoogle Analytics.

Mutengo wekudzvanya kweAdwords unowanzo pakati $1 uye $2 nekudzvanya, asi mune mamwe misika yemakwikwi, mari inogona kukwira. Ita shuwa kuti kopi yako yekushambadzira inoenderana neshanduko-yakagadziridzwa mapeji. Semuyenzaniso, kana peji yako yechigadzirwa iri peji rako guru rekutora reBlack Friday sales campaign, iwe unofanirwa kunyora zviziviso zvinoenderana nezviri mukati. Zvadaro, apo vatengi vanodzvanya pane izvo ads, vachatungamirirwa kune iyo peji.

Hunhu hwemhando inoratidza kukosha kwemazwi ako makuru, ad text, uye peji yekumhara. Kana zvinhu izvi zvine chekuita nevateereri, mutengo wako pakudzvanya uchange wakaderera. Kana uchida kuwana zvigaro zvepamusoro, iwe unofanirwa kuseta mutengo wepamusoro, asi ichengetedze yakaderera kuti ikwikwidze nevamwe vashambadziri. Kuti uwane rumwe rubatsiro, verenga Zvakakwana, Digestible Guide kuGoogle Ads Budgets. Zvadaro, unogona kusarudza bhajeti yako uye kuronga maererano.

Mutengo pakushandura

Kana iwe uri kuyedza kuona kuti imarii inodhura kushandura mushanyi kuita mutengi, iwe unofanirwa kunzwisisa kuti mutengo wega wega wekutenga unoshanda sei uye kuti ungaita sei zvakanyanya kubva pazviri. MuAdWords, unogona kushandisa keyword planner kuti uone mutengo wekutenga. Ingoisa mazwi akakosha kana rondedzero yemazwi akakosha kuti uone kufanotaura kwemari iyo ichakutorera iwe kushandura muenzi wega wega.. Zvadaro, unogona kuwedzera bhidhi yako kusvika yarova CPA yaunoda.

Mutengo pakushandura ndiwo mutengo wakakwana wekugadzira traffic kune imwe mushandirapamwe yakakamurwa nehuwandu hweshanduko. Semuyenzaniso, kana ukashandisa $100 pamushandirapamwe wekushambadza uye unogamuchira chete shanduko shanu, CPC yako ichave $20. Izvi zvinoreva kuti iwe uchabhadhara $80 kutendeuka kumwe chete kune wese 100 maonero ad yako. Mutengo pakushandura wakasiyana pane mutengo pakudzvanya, nekuti inoisa njodzi huru pachikuva chekushambadzira.

Paunenge uchitarisa mutengo wekushambadzira kwako, mutengo wega wega kutendeuka chiratidzo chakakosha chehupfumi uye kuita kwemashambadziro ako ekushambadzira. Kushandisa mutengo wega wega sebhenji yako inokubatsira kutarisa pane yako ad zano. Inokupawo pfungwa yekuwanda kwezviito zvevashanyi. Zvadaro, wedzera chiyero cheshanduko yako nechuru. Iwe unozoziva kana mushandirapamwe wako wazvino uri kugadzira zvakakwana zvinotungamira kune waranti yekuwedzera bhidhi.

Mutengo pakudzvanya uchipikisana nepamusoro pekubhadhara

Kune maviri makuru emhando dzemabhidhi nzira dzeAdwords: manual kubhidha uye Enhanced Cost Per Click (ECPC). Manual kubhidha inobvumidza iwe kuseta CPC yakanyanya kubhidha kune yega yega kiyi. Nzira mbiri idzi dzinokutendera kuti unyatso kutarisisa kushambadza uye kutonga kuti ndeapi mazwi makuru ekushandisa mari yakawanda paari. Manual kubhidha inobvumidza iwe kuti uwane zano nekushambadzira ROI uye bhizinesi chinangwa zvinangwa.

Nepo mabhidhi epamusoro achidikanwa kuti ave nechokwadi chekuratidzwa kwakanyanya, mabhidhi akaderera anogona kukuvadza bhizinesi rako. Mutengo wepamusoro wemafemu emitemo ane chekuita netsaona ungangounza bhizinesi rakawanda kupfuura kubhadharisa kwakaderera kwemasokisi eKisimusi. Nepo nzira mbiri dziri kushanda mukusimudzira mari, hadziwanzobudisi miuyo inoshuviwa. Izvo zvakakosha kuti uzive kuti mutengo wakakura pakudzvanya haurevi kuti ushandure kumutengo wekupedzisira; mune zvimwe zviitiko, vashambadziri vachabhadhara mari shoma kuitira kuti varove Ad Rank zvikumbaridzo uye kukurira mukwikwidzi ari pazasi pavo..

Manual kubhidha inobvumidza iwe kuseta bhajeti yezuva nezuva, tsanangura mari yakawanda, uye otomatiki maitiro ekubhidha. Kubhidha otomatiki kunobvumira Google kuti ingozvisarudzira iyo yepamusoro-soro yemushandirapamwe wako zvichienderana nebhajeti yako. Unogonawo kusarudza kuendesa mabhidhi nemaoko kana kusiya mabhidhi kuGoogle. Manual kubhidha inokupa kutonga kwakazara pamusoro pemabhidhi ako uye inobvumidza iwe kuti uone kuti yakawanda sei yaunoshandisa pakudzvanya.

Broad match

Iyo yakasarudzika match mhando muAdwords yakakura match, zvinokubvumidza kuti uratidze ads kana patsvakwa izwi rakakosha rine chero emazwi kana mitsara mumutsara wako wakakosha. Nepo rudzi urwu rwemutambo rwunokutendera iwe kuti usvike kune vakawanda vateereri vanogoneka, inogona zvakare kukubatsira iwe kuwana mazwi akakosha. Heino tsananguro pfupi yekuti nei uchifanira kushandisa yakakura match muAdwords:

Iyo yakafara match modifier inowedzerwa kumazwi ako akakosha ne “+.” Inoudza Google kuti mutsauko wepedyo wekiyi kiyi uripo kuratidza ad yako. Semuyenzaniso, kana uri kuyedza kutengesa zvinyorwa zvekufamba, haungade kushandisa yakafara match modifier kune iwo makiyi mazwi. Zvisinei, kana uri kunanga zvigadzirwa kana masevhisi, iwe unofanirwa kushandisa chaiyo match, iyo inongotanga kushambadza yako kana vanhu vachitsvaga iwo chaiwo mazwi.

Nepo yakafara match ndiyo inonyanya kushanda kiyi yekuseta yekushambadzirazve, haisi iyo yakanakisa sarudzo yekambani yese. Zvinogona kutungamira kune zvisina basa kudzvanya uye zvinogona kukanganisa zvakanyanya kushambadzira kwako. Uyezve, Google neBing zvinogona kuita zvehasha mukuisa ads. Saizvozvo, iwe uchada kuve nechokwadi chekuti ads yako inoratidzwa kune vakakodzera vashandisi. Nekushandisa vateereri kuisa muAdwords, iwe unogona kudzora zvese vhoriyamu uye kunaka kwevateereri vako. Broad match keywords anogona kuganhurirwa kune chaiwo marudzi evateereri, semu-musika kana kushambadzira vateereri.

Kufona kuwedzera

Iwe unogona kuwedzera Call ekuwedzera kune yako Adwords mishandirapamwe kuti uwedzere shanduko. Iwe unogona kuzvironga kuti zvioneke chete kana foni yako yarira kana kana izwi rakakosha ratsvakwa. Zvisinei, haugone kuwedzera Kufona ekuwedzera kana mishandirapamwe yako yakaganhurirwa kuDisplay Network kana Product Listing Ads. Akanyorwa pazasi mamwe matipi ekuwedzera Call Extensions kune yako Adwords mishandirapamwe. Unogona kutanga neAdwords nhasi. Ingotevera matanho aya kuti uwedzere kutendeuka kwako.

Kufona kwekuwedzera kunoshanda nekuwedzera nhamba yako yefoni kune yako ad. Icharatidza mumitsva yekutsvaga uye mabhatani eCTA, uyewo pamalink. Iyo yakawedzera ficha inowedzera kubatanidzwa kwevatengi. Kupfuurisa 70% yevatsvaki venhare shandisa iyo yekudzvanya-ku-kufona chimiro kubata bhizinesi. Pamusoro pe, 47% yevanotsvaga mafoni vanoshanyira akawanda mabhureki mushure mekufona. Saka, nhare dzekuwedzera inzira yakanaka yekubata vangangove vatengi.

Paunoshandisa nhare dzekuwedzera neAdwords, unogona kuvaronga kuti vaonekwe chete mukati memamwe maawa. Iwe unogona zvakare kugonesa kana kudzima kufona kwekuwedzera kushuma. Semuyenzaniso, kana iwe uri nzvimbo yekudyira yepizza muChicago, kufona kwekuwedzera ads inogona kuratidza kune vashanyi vari kutsvaga yakadzika-dish pizza. Vashanyi kuChicago vanogona kudzvanya bhatani rekufona kana kudzvanya kusvika kune webhusaiti. Kana iyo yekuwedzera yekufona ichiratidzwa pane nharembozha, ichapa sarudzo kune nhamba yefoni kana kutsvaga kwaitwa. Iyo imwe yekuwedzera ichaonekwawo paPC uye mahwendefa.

Nzvimbo dzekuwedzera

Muridzi webhizinesi anogona kubatsirwa nekuwedzera kwenzvimbo nekutarisa vatengi munharaunda yavo. Nekuwedzera ruzivo rwenzvimbo kune avo ads, bhizinesi rinogona kuwedzera kufamba-mukati, online uye kunze kwekutengesa kutengesa, uye zvirinani kusvika kune vateereri vayo. Pamusoro pe, pamusoro 20 muzana yekutsvaga ndeyezvigadzirwa kana masevhisi emuno, maererano netsvagiridzo yeGoogle. Uye kuwedzerwa kwekuwedzerwa kwenzvimbo kumushandirapamwe wekutsvaga kwakaratidzwa kuwedzera CTR nekuwanda 10%.

Kushandisa nzvimbo dzekuwedzera, tanga wabatanidza account yako yeNzvimbo neAdWords. Mushure maizvozvo, zorodza yako Nzvimbo Yekuwedzera skrini. Kana iwe usingaone kuwedzera kwenzvimbo, sarudza iwe pachako. Kazhinji kazhinji, panofanira kuva nenzvimbo imwe chete. Zvikasadaro, nzvimbo dzakawanda dzinogona kuoneka. Nzvimbo itsva yekuwedzera inobatsira vashambadziri kuti vaone kuti kushambadzira kwavo kunoenderana nenzvimbo dzavari kunanga. Zvisinei, zviri nani kushandisa kusefa kana uchishandisa nzvimbo dzekuwedzera.

Kuwedzerwa kwenzvimbo kunonyanya kubatsira kune mabhizinesi ane nzvimbo chaiyo. Nekuwedzera kuwedzera kwenzvimbo, vanotsvaga vanogona kuwana mafambiro kunzvimbo yebhizinesi kubva kune ad. Iyo yekuwedzera inoremedza Google Mepu kwavari. Uyezve, yakanakira vashandisi venhare, seongororo yakaitwa munguva pfupi yapfuura yakawana kuti 50 muzana yevashandisi ve smartphone vakashanyira chitoro mukati mezuva rekutsvaga pa smartphone. Kuti uwane rumwe ruzivo, ona Nzvimbo Yekuwedzera muAdwords uye tanga kuishandisa mune yako yekushambadzira zano.

Iwe unogona kunge wakanzwa nezveGoogle Adwords, chikuva chekushambadzira kubva kuGoogle. Asi, unoziva here mashandisiro ayo kuti uwedzere purofiti yako? Zvakakodzera here zvekutanga? Heano mamwe mazano. Ichi chishandiso chikuru chevatengesi vedhijitari, kunyanya kutanga. Asi zvinogona kudhura. Verenga kuti udzidze zvakawanda nezve chishandiso chine simba ichi. Pazasi pane zvimwe zvakanakira nezvayakaipira. Ingave yako yekutanga kana yebhizinesi rakasimbiswa, Adwords ine zvayakanakira nezvayakaipira.

Google Adwords ipuratifomu yekushambadzira yeGoogle

Kunyange zvisiri chakavanzika kuti Google mutambi mukuru munzvimbo yekushambadzira, havasi vese vanoziva mashandisiro ezvishandiso zvekambani zvinobudirira. Ichi chinyorwa chinotarisa nzira dzakasiyana-siyana dzaunogona kushandisa zvakanyanya maturusi ekushambadzira eGoogle. Kana iwe uri mutsva kuGoogle AdWords, heino ongororo yekukurumidza yezvinosanganisirwa. Paunenge wadzidza nezvezvishandiso, iwe unenge uine pfungwa iri nani yekuti ungawedzera sei kubudirira kwebhizinesi rako.

Google AdWords inoshanda sekutengesa uko mabhizinesi anobhejera kuti aiswe mune yekutsvaga injini mhinduro. Iyi sisitimu inobatsira makambani kuwana emhando yepamusoro, traffic yakakodzera. Vashambadziri vanosarudza bhajeti uye chinangwa chakanangana, uye unogona kuwedzera nhamba yefoni kana chinongedzo kune peji rewebhusaiti. Semuyenzaniso, ngatifungei kuti mushandisi anotsvaga “shangu dzvuku.” Ivo vanoona ads akati wandei kubva kumakambani akasiyana. Mushambadzi wega wega anobhadhara imwe mutengo pakuiswa kwekushambadzira.

Pakusarudza mhando yemushandirapamwe yakakodzera, zvakakosha kuti titarise mutengo wega wega. Iyi ndiyo mari yaunobhadhara kune chiuru chega chega ad impressions. Iwe unogonawo kushandisa mari pamusangano, zvinoreva kuti iwe unobhadhara nguva yega yega munhu paanodzvanya pane yako ad uye apedza chimwe chiitiko. Kune marudzi matatu emushandirapamwe neGoogle Ads: tsvaga ads, ratidza ads, uye vhidhiyo ads. Tsvagiridzo dzinoratidza mavara, mufananidzo, uye zvemukati zvevhidhiyo. Ivo vanoonekwa pamapeji ewebhu mukati meGoogle's display network. Mavhidhiyo mapfupi ads, kazhinji matanhatu kusvika 15 seconds, uye kuoneka paYouTube.

Mashandiro anoita Google Ads anobva pakubhadhara-per-click (PPC) model. Vashambadziri vanonangisa mazwi akakosha muGoogle uye vanoita mabhidhi eaya mazwi akakosha. Vanokwikwidzana aya mazwi makuru nevamwe vatengesi. Huwandu hwemabhidhi kazhinji hunobva pamutengo mukuru. Iyo yakakwirira yebhidhi, zviri nani kuiswa. Iyo yakawanda yekuiswa kwekushambadzira iyo bhizinesi rinogamuchira, iyo yakaderera mutengo pakudzvanya.

Kuti uwedzere kushanda kweGoogle Ads, zvakakosha kuti unzwisise maitiro ekugadzirisa ads. Ads anogona kuoneka pamapeji ekutsvaga mhinduro, pamapeji ewebhu muGoogle Display Network, uye pane mamwe mawebhusaiti uye maapplication. Izvo zvinoshambadza zvinogona kuve mufananidzo kana zvinyorwa-zvakavakirwa, uye ivo vanozoratidzwa padivi pezvakakodzera zvemukati. Uyezve, iwe unogona kugadzirisa ads nekunongedza matanho akasiyana ekutengesa funnel.

Yakanakira kutanga

Muzera re internet, mabhizinesi ari kutsvaga nzira nyowani dzekuwana vatengi vatsva. Kusimuka kweaccelerator zvirongwa muenzaniso wakanaka weizvi. Kutanga kunowanzo kumanikidzwa kushanda kubva kune yakagovaniswa nzvimbo yehofisi. Mukutsinhana nechikamu chemuridzi we equity mukambani, ava vanoisa mari vanoda kutsungirira nehupamhi hwengozi. Besides, accelerators anobatsira kutanga kudzivirira mitengo yepamusoro iyo bhizinesi rechinyakare raizounza. Heano mamwe mabhenefiti ekushandisa accelerator chirongwa.

Zvinonyanya scalable

Chii chinoita kuti kambani iwedzere? Mhinduro ndeye scalable infrastructure, sezvo chiyero chesevhisi chinowedzera. Pamwe neIaaS, iwe unobhadhara huwandu hwakawanda pasina kuunza imwe mari yehardware, software updates, kana kuwedzera kushandiswa kwesimba. Uye ne cloud computing, unogona kuwana data rako kubva kupi zvako. Zvakanakira zviri pachena. Verenga kuti udzidze kuti rudzi urwu rwezvivakwa runogona kukosha sei kubhizinesi rako. Pazasi pane nzira shanu idzo bhizinesi rako rinogona kutora mukana wemasevhisi anowanikwa mugore.

Software sevhisi, kana SaaS, is cloud-based software iyo inotambirwa pamhepo nemutengesi wechitatu. Unogona kuwana software kuburikidza newebhu browser. Nokuti inotungamirirwa nechepakati, SaaS masevhisi ane scalable zvakanyanya. Uyezve, SaaS zvigadzirwa zvinochinjika uye scalable nekuti hazvidi kuisirwa pazvishandiso zvega. Izvi zvinovaita kuti vanyanya kukosha kuzvikwata zvepasi rose zvakaparadzirwa. Uye nekuti ivo havadi bandwidth, vashandisi havafanirwe kunetseka nezve software yekuvandudza.

Inodhura

Kana iwe uchinetseka kuti inodhura zvakanyanya, hausi wega. Vanhu vakawanda vane hanya zvakafanana: “Zvinodhura kumhanya Adwords.” Nepo iwe usingade kushandisa $10,000 mwedzi kuona mhinduro, ringaita sebasa rinotyisa. Zvisinei, kune nzira dzakati wandei dzekudzikisa mutengo wako pane kudzvanya pasina kutyora bhangi. Nokutevera mitemo mishoma iri nyore, unogona kuwana zvakanakisa mhedzisiro yebhajeti ine mwero.

Chinhu chekutanga chaunofanirwa kuita kutsvaga kuti imarii eGoogle AdWords ichakubhadharira. In 2005, mutengo wepakati pekudzvanya waiva $0.38 cents. By 2016, mari iyi yakakwira kusvika $2.14, uye hazvibviri kuburuka chero nguva munguva pfupi. Gweta, semuyenzaniso, anogona kutarisira kubhadhara $20 ku $30 nekudzvanya. Asi kana iwe usingakwanise kubhadhara iyo yakawanda, ungada kutsvaga dzimwe nzira.

There are a number of steps in Adwords management. These include determining keywords, kubhidha, and re-marketing. Using a qualified Adwords marketing team can help you get the most from your campaign. Learn how to get started today! Here are a few of the key areas to consider. Interested in partnering with a certified PPC marketing team? Check out this article for tips and tricks. You will be glad you did!

Pay per click (PPC)

Pay per click (PPC) advertising is a type of advertising that allows you to display your ads directly to people who are actively searching for your product or service. PPC advertising is very effective if you can target people who are actively looking for something that you offer. Zvisinei, you should be aware that it can be expensive. Here are a few tips for making the most of your PPC advertising campaign:

Set a budget. Many business owners start with a certain amount to spend on pay per click advertising, but as the numbers accumulate, you can adjust the amount. A $200 purchase may only require two clicks, nepo a $2 click could result in a $20 sale. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. If you are trying to reach a large number of people, consider using negative keywords to prevent your ads from being included in the search results.

If you are unsure about what type of advertising to use, you can start small and test different keywords and campaigns until you find the best fit for your business. PPC allows you to experiment with different keywords and campaigns until you find a way to generate revenue. There are also many free and low-cost PPC programs, so you can test out different options before investing large amounts of money. But the key is to make sure that you’re using the right kind of PPC advertising to reach the most people.

Keywords

When targeting the right audience with Adwords, it’s important to look beyond the general terms that your audience will search for. Excluding generic terms could cut off some potential customers from your sales funnel. Pane kudaro, write content that helps guide potential customers through the entire buyer’s journey. It can also lay the foundations for long-term relationships. Here are some tips to help you find the right keywords for your campaign.

Chekutanga, you must know how to segment your keywords. A good way to do this is to group related keywords into separate groups. Nekuita izvi, you can write targeted ads for multiple keywords at once. This will help you maintain an organized account structure and prime it for high Quality Scores. Kutanga, choose a keyword phrase that best describes your product or service. Nenzira iyi, you will be able to reach qualified prospects later in the buying funnel.

Don’t use single keywords. They tend to be too generic. Longer phrases, zvakaita se “organic vegetable box delivery,” are more targeted. These phrases attract the right customers. Using keywords individually may be less effective, especially if your customers use different terms for your product or service. You should list variations of your keywords, including colloquial terms, alternative spellings, plural versions, and common misspellings.

Bidding

The first step in bidding on Adwords is choosing your ad copy and message. These three factors influence the placement of your ads on Google’s search results page. The cost per click (CPC) method is best for driving specific target customers, but is not as effective for websites with high volumes of daily traffic. CPM bidding is another option, but is only used on the Display Network. CPM ads appear more frequently on related websites where AdSense ads are displayed.

Google offers several options for adjusting your bids. One way to make a bid adjustment is to manually adjust each keyword bid. The amount you set for each keyword will not affect the total ad budget. Google will also inform you of how much money to spend on each ad group, but the amount is entirely up to you. There are two types of keyword bid adjustments – manual uye otomatiki. The goal is to make your ad appear in the search results with the lowest cost per click.

Another way to lower your bids is to increase your quality score. The quality score is a rating of your ad’s effectiveness. This rating is not used in the auction process, but it helps determine your odds of appearing higher on the list. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Google uses the maximum CPC metric to regulate the amount of money you pay for each click.

Re-marketing

Re-marketing is a good option for advertisers who want to reach more people with their message. With re-marketing, your adverts will be displayed on sites that your customers have recently visited. Asi, be aware that they may appear on sites that are not related to your business. This means that you need to set an exclusion for the site to avoid overexposure or claims of intrusion. But what is re-marketing?

Re-marketing is a term used in online marketing, and refers to targeting ads to people who are already interested in the products and services you have to offer. These ads are sent to the same people over again, and the same customers are likely to click on them again. Re-marketing works well with Facebook, Adwords, and other forms of online advertising. Regardless of your business model, you should consider using these methods to reach the people most likely to become your customers.

Machisi chaiwo

The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. It also enables you to see how many clicks you are generating with different search terms. In a nutshell, it matches your search terms with the most relevant keywords. If you’re a retailer, this means that the more specific you are with your keyword, zviri nani. But what are the benefits of Exact Match in AdWords?

Exact match keywords were initially limited to matches that were exactly the same as the search query, which forced advertisers to build keyword lists with extremely long tails. In recent years, zvisinei, Google has refined the algorithm to take into account word order, close variants, accents, and stemmings. Nemamwe mashoko, Exact Match keywords are now more precise than ever. But they are still far from perfect. Exact match keywords can still be useful if you’re targeting a niche audience.

The exact match feature in Adwords allows you to narrow down the search queries to target more precisely. While this reduces traffic, exact match traffic has the highest conversion rate. Uyezve, because exact match keywords are highly relevant, they indirectly improve your Quality Score. This is especially useful for online retailers. Saka, while it’s not the best way to maximize your advertising budget, it’s still worth it. Saka, get started today!

Negative keywords

When it comes to generating traffic, negative keywords in Adwords are just as important as regular keywords. In SEO, people will choose keywords they want to appear for, while not appearing for the same terms. By using negative keywords in Adwords, you will block ads from being shown for search terms that are not relevant to your campaign. These keywords can also yield positive results, so you should be sure to use them appropriately.

You can also block terms that won’t convert into customers. Semuyenzaniso, if you advertise a Ninja air fryer, don’t use the term “air fryer” in your ads. Pane kudaro, use terms like “air fryer” kana “ninja air fryer” pachinzvimbo. While generic terms will still drive traffic, you’ll save money if you can avoid them altogether. When using negative keywords, make sure to use them only in ad groups or campaigns that you own.

Negative keywords can be anything from celebrity names to highly specific terms. Semuyenzaniso, a negative phrase match keyword might prevent ads from appearing for searches that contain the exact words or phrases. It’s helpful if your business sells socks that are both novelty and functional for sports. You may want to set negative exact match keywords for compression socks, semuyenzaniso. You can also set negative exact match keywords to prevent ads from showing for specific search terms.

If you’re new to Pay-per-click advertising, you may wonder how to make the most of Adwords. This article will introduce you to the basics of Pay-per-click advertising, including Keyword research, kubhidha, uye zvibodzwa zvemhando. It will also provide some strategies for making the most of this powerful marketing tool. You’ll learn how to increase your ROI and improve your bottom-line by using AdWords successfully.

Pay-per-click advertising

Pay-per-click advertising is an online marketing strategy that consists of paying a company only when someone clicks on its ad. This strategy is largely associated with search engines such as Google and Bing, and is also used by social media sites. It involves paying a company a predetermined amount to have its ad appear under a particular search phrase. Zvisinei, since advertisers only pay when someone clicks on their advert, they must be able to offer the best value for their money.

There are two basic types of pay-per-click advertising: flat-rate uye bid-based. Both methods can be beneficial for businesses. In order to select the right pay-per-click model, an advertiser should first decide what their goals are. While advertising on search engines is a great way to get traffic to their website, it can be confusing for beginners. Below are some tips that will help you get started with this digital marketing strategy.

Bidding on Google’s search engine platform is a key part of getting traffic to your website. Bids are calculated by Google based on keyword phrases. When someone searches for a specific keyword or phrase, they will be presented with product grid ads based on their intention to purchase. The higher the click, the lower the price, and the more likely a visitor is to click on your ad.

One of the most important factors in Adwords’ CTR is the ad copy. An appealing ad copy will help you stand out among the competition. A low-quality ad, pane rimwe divi, will cost you more money and result in a lower Ad Rank. Asi, with the right approach, you can increase your CTR. This is an essential aspect of pay-per-click advertising on Adwords.

Keyword research

Using buyer personas and researching their needs will help you target the right keywords for your business. Creating a persona outlines what a typical customer wants, the challenges they face, and the things that influence their buying decisions. This information will guide your keyword research. Once you’ve written your persona, use keyword selection tools such as Google Keyword Tool to research related keywords. These tools will help you narrow down a long list of keywords that have the highest chance of ranking.

One of the most important parts of keyword research for AdWords is understanding your audience. Remember that a potential customer’s buying process will vary depending on the type of industry and what they want to purchase. Semuyenzaniso, a branding company in London might not be searching for a branding company in New York or Los Angeles. The buyer’s journey will be different depending on the type of business, so keyword research is crucial.

In addition to using Google Keyword Planner, you can also use other keyword research tools. Google’s Keyword Planner tool is particularly helpful for this. It shows how many people are searching for the keyword, how much they’re willing to pay, and how many people are searching for that specific phrase. It also suggests additional keywords for you to research. It helps you build targeted campaigns. Once you’ve identified a few good keywords, you can use them in your campaign.

Using tools such as Alexa’s Keyword Difficulty Tool will allow you to measure the competition and your brand’s authority. This tool assigns each website a Competitive Power score that indicates how authoritative the site is on a keyword results list. Share of Voice is another great tool for measuring authority. The higher a brand’s share of voice, the more it will be regarded as authoritative. This can help you improve your rankings by improving visibility and authority.

Bidding

There are several ways to bid on traffic through Google’s Adwords program. The most common way is cost-per-click, which costs advertisers only for clicks from their ad. CPC is the most expensive method, but it is the most cost-effective if you are trying to target a very specific audience. If you are trying to increase your website traffic, zvisinei, you should consider CPM bidding. This method will cost less, but it will only show your ad to hundreds of thousands of people.

You can increase your bid on a particular keyword or phrase to maximize your chance of attracting new visitors. You should also consider your overall quality score to determine the most effective bid. This is based on three factors: your website’s content, ad copy, and landing page design. Iyo yakakwirira yemhando yepamusoro, the lower the cost per click will be for you. Zvisinei, this option is not for everyone. It is highly advisable to follow Google’s guidelines and spend time optimizing your campaign.

You should try to set an initial bid that is conservative. This will give you room to adjust the bid if you see a pattern in your data. You should also aim to meet the advertiser’s expectations for engagement rates and quality traffic. By using this method, you will prevent wasting advertising space and avoiding penalty from Google. When it comes to bid strategies, it is best to stick with what you know, and follow a proven method for maximizing your budget.

Pakupedzisira, you should pay attention to your competitors’ bids. Keep an eye on what keywords are performing best for them and what they offer. Using data from past AdWords campaigns will help you put together the most effective bid. Uye, you will have a better idea of what kind of work is involved. In order to be successful at paid advertising, it is essential to monitor your ads and bids. If you want your campaign to generate a higher ROI, you must pay attention to what your competitors are doing.

Chibodzwa chemhando

Besides the click-through rate, the quality score is also determined by ad relevance and the experience of the landing page. Ads with similar keywords and ad groups will have different Quality Scores, based on ad creative, landing page and demographic targeting. Ads will adjust their Quality Score when they go live, and Google considers two-thirds of the factors when calculating the score. If you’re using good account structure and do a lot of testing, you can easily reach a quality score of six or seven.

Though it might sound simple, a low Quality Score can cost you a lot more than a high Quality Score. Because it is based on historical data, your ad can achieve a high Quality Score even if it is not highly competitive. Sezvineiwo, Google provides data on what to expect, so you can optimize your ad to achieve the highest possible QA score. By understanding what factors affect your ad’s Quality Score, you can improve your ads and get the most out of your advertising budget.

Keyword relevancy is an extremely important factor in the calculation of the Quality Score, and there are several things you can do to improve yours. Relevancy is a big factor, so try to use keywords that are relevant to your website’s niche. The higher the relevancy factor, iyo yepamusoro yako Quality Score ichave. Semuyenzaniso, if you are promoting an e-commerce site, try focusing on relevant keywords related to your niche.

The color of the button and the words on the page’s headline are also important. Changes to these elements can increase conversion rates. Legal Claimant Services, semuyenzaniso, increased their conversion rate by 111.6% after changing the headline on their website. There are many ways to improve your Adwords quality score, but most importantly, you must be aware of the main factors that determine it. The following three factors should all be addressed if you’re serious about increasing your quality score.

Re-targeting

One of the most effective ways to maximize the effectiveness of your advertising campaigns is through re-targeting. With re-targeting, you can show ads to specific visitors who have visited your site. Your ads will then be displayed across the Google Display Network to these visitors. Zvisinei, to get the most benefit from re-targeting, you should segment your website visitors. Kuita izvi, you can compare demographics and use a segmentation tool.

Using retargeting through Adwords is an excellent way to keep in touch with existing customers, and reach new ones. Ads placed on your website through Google Adwords place Script tags on the pages of your website, so that the people who visited your site again see them. This method can be used across social media, including Facebook and Twitter. For maximum results, re-targeting should be a regular part of your business strategy.

You can create audience lists based on specific actions and interests of website visitors. Semuyenzaniso, if your website is geared towards people who use Gmail, you can target them with ads that are relevant to their Google accounts. You can also use custom audiences that match the email addresses of website visitors. You can also use conversion tracking to target specific web pages, like product pages, to maximize your return on investment. By combining these two methods, you can maximize your effectiveness through re-targeting with Adwords.

Once your audience has been segmented, you can set up a re-targeting campaign using Google’s ad network. The best method for re-targeting with Adwords is one that is effective for both your website and your business. You can target your audience through different media, including Google Display Network, YouTube, Android apps, nezvimwe. Using a re-targeting model helps you measure how much each ad is costing you and which channels are most effective for your business.

Kana yashandiswa zvinobudirira, AdWords inogona kubatsira mabhizinesi kuzadzisa zvinangwa zvavo. Nemishandirapamwe yakanangwa, vanogona kutyaira traffic yakawanda kune yavo mawebhusaiti, kuwana zvakawanda zvinotungamirira, uye uwane mamwe mashanduko. Kunyangwe SEO yakakosha kune chero bhizinesi, AdWords inogona kupa imwe kusimudzira. Nekutarisa pamazwi akakosha uye nekugonesa zvemukati, unogona kugadzira mushandirapamwe unonangana nemusika wako waunoda. Mushandirapamwe wakanangwa zvakanaka wekushambadzira unovimbisa kuti vanhu chaivo vanoona ads yako.

Keywords

Nzira yakanaka yekuvandudza yako ad campaign ndeye kushandisa mazwi makuru anoenderana nedingindira rekushambadzira. Mazwi akakosha anofanirwa kuenderana nepeji yako yekumhara, ad theme, kana zvose. Mashoko maviri kana matatu anonyanya kushanda. Heano mamwe mazano ekusarudza mazwi makuru. Iwe unogona zvakare kusabvisa mamwe mazwi akakosha kubva kune chaiwo ad mapoka. Pazasi pane matipi ekuti ungasarudza uye kushandisa sei mazwi akakosha kuvandudza ako ad mishandirapamwe.

Usati wasarudza mazwi makuru eAdWords, iwe unofanirwa kufunga nezvevateereri vako uye chinangwa chavo chekutsvaga. Kana ukasabvisa mazwi akajairwa, unogona kucheka vangangove vatengi kubva kune yako yekutengesa funnel. Panyaya iyi, ads ako achaonekwa chete kune vatengi vanonyora mutsara une chekuita newako. Pane kudaro, tarisa pakugadzira zvinobatsira zvemukati zvinotungamira tarisiro yako kuburikidza nekutenga maitiro uye kumisa hukama. Yakanyorwa pazasi mimwe mienzaniso yemazwi akakosha eAdWords.

Phrase Match: Pakusarudza mazwi makuru emushandirapamwe wako, unofanirwa kushandisa chishandiso chinofananidzira mitsara. Zvinokutendera kuti udzikise mashandisiro ako uye uwane vatengi vakananga. Kana vateereri vako vachishandisa aya mazwi kazhinji, unogona kushandisa mutsara-match keyword, iyo inongoratidza ad yako pamitsara ine zviperengo zvakafanana nechirevo. Iyi nzira inovimbisa kuti ad yako ichaonekwa chete kana vanhu vachitsvaga mutsara chaiwo.

Chibodzwa chemhando

Chibodzwa chemhando chakavakirwa pazvinhu zvitatu: iyo inotarisirwa clickthrough mwero (CTR), kukosha kwe ad yako, uye ruzivo rwevashanyi pavanodzvanya pane yako ad. Hunhu hwemhando yepamusoro huchasiyana pakati pemazwi akafanana nemapoka ad. Zvichienderana nekugadzira ad, mapeji ekumhara, uye kutariswa kwevanhu, iyo Quality Score inogona kusiyana zvakanyanya. Mushure mekunge shambadzo yako yaenda, Google ichagadzirisa Quality Score zvichienderana neruzivo urwu. Pane matatu anogoneka mastatus e ad yako: “High,” “Normal,” uye 'Murombo'.

Chekutanga chikamu chemhando yemhando maratidziro anoita ad yako kune vakwikwidzi. Kana iwe uri kunanga chaiwo mazwi makuru, zvakakosha kuita kuti musoro wenyaya wako uve unomanikidza sezvinobvira. Chimwe chinhu chakakosha ndechekuti ad yako ine zvemhando yepamusoro zvemukati. Google haidi kuti vashanyi vatadze nguva vachiverenga zvakaderera zvemhando. Zvisinei, kana ad yako iine yakakwira CTR asi yakaderera mhando, zviri nani kuimisa woitsiva nechimwewo chinhu.

Chibodzwa chemhando hachina hukama zvakananga nekopi yekushambadzira, asi zvakakosha kuti urambe uchifunga kuti ndicho chinhu pane yako ad chinzvimbo. Yako ad kopi uye yekumisikidza peji inofanirwa kuenderana nezvako uye nekuvandudza kwayo mhando mamaki. Zvimwe zvinhu zvinosanganisira kukosha kwe geographic uye mudziyo-chaiwo mazwi akakosha. Semuyenzaniso, kana ad yako yakanangana nevatengi muDetroit, ichange iine chibodzwa chemhando yakaderera pane chimwechete chakavakirwa pane zvakajairika.

Mutengo

Avhareji yemutengo wepamwedzi wekambani diki kusvika pakati pekushandisa Google Adwords iri pakati pezvipfumbamwe negumi zviuru zvemadhora pamwedzi.. Ndizvo chaizvo $100 ku $120,000 pagore. Asi mari yacho inogona kuva yakakwirira kana kuti yakaderera, zvichienderana neindasitiri uye chikuva chiri kushandiswa. Mutengo wacho unowanzo kwira kune akakosha-kukosha mazwi, izvo zvine makwikwi zvakanyanya. Asi kana chinangwa chako chiri chekuwana traffic kune yako webhusaiti kana chigadzirwa, unofanira kuvavarira kushandisa isingasviki madhora gumi pakudzvanya.

Pane nzira dzinoverengeka dzekuona kuti imarii yaunofanira kushandisa paAdwords, zvichienderana nerudzi rwebhizimusi raunomhanyisa. Iyo prepaid kana kunyorera-yakavakirwa modhi inogona kunge yakakunakira iwe. Iwe unogona kushandisa yemahara keyword planner inopiwa neGoogle kuti uone kuti ndeapi mazwi makuru anokwikwidza uye vangani vanhu vari kutsvaga chimwe chigadzirwa.. Kana bhajeti yako ichibvumira, iwe unogona kugovera imwe muzana yebhajeti yako kune mobile ads, uye iwe unogona kutonanga imwe mhando yenharembozha.

Pasinei nekuve sevhisi inodhura, AdWords inzira inoshanda yekushambadzira inofumura bhizinesi rako kune mamirioni evangangodaro vatengi. AdWords inogonawo kubatsira kubvisa mitengo nekuvandudza mitengo yekushandura. Zvakakosha kuyeuka kuti hapana nzira chaiyo yekubudirira. Pakupedzisira, mutengo weAdwords unokodzera kudzoka kunogona kuitika. Iko hakuna nzira iri nani yekutanga yako online kushambadzira rwendo.

Bidding

The cost-per-click (CPC) nzira ndiyo yakajairwa nzira yekubhidha paAdwords. Iyi nzira ndiyo inonyanya kushanda pakutyaira vatengi vakananga kune yako webhusaiti, asi haina kunaka kugadzira mavhoriyamu makuru ezuva nezuva traffic. Iwe unogona kushandisa mutengo-per-mille (CPM) nzira yekubhidha paAdwords kudzikisa CPC yako. CPM ads inoratidzwa kakawanda pamawebhusaiti ane hukama anoratidza AdSense kushambadzira.

Kana iwe uri control freak, Adwords ndiyo nzvimbo yakanaka yekutengesa chigadzirwa chako kana sevhisi. Nekuchinjika kwayo bhidhi chimiro, unogona kuziva riini, kupi, uye yakawanda sei yekuputika. Unogona kunanga vatengi vako zvine hungwaru uye wotanga kuoneka pamibairo yekutsvaga. Semuyenzaniso, kana uri kutengesa mabhegi online, ungada kunanga avo vanhu vanotenga zvigadzirwa zvakadaro. Nokuda kweizvi, unogona kuvanangidzira nekutsvaga zvavanoda nezvavanoda.

Imwe nzira inobatsira yekugadzirisa yako Adwords mushandirapamwe ndeyekuipatsanura kuita akawanda “ad groups.” Mapoka iwayo anofanira kunge aine zvirevo zviri pakati pegumi kusvika makumi mashanu. Unogona kuzoongorora boka rega rega. Google ichabva yaisa mari imwe chete yemhando yepamusoro kuboka rega rega. Uku kupatsanurwa kwehungwaru kwemitsara ndiyo kiyi yekutonga yako yese mushandirapamwe. Kana iwe usingazivi nezvemitemo iyi, iwe unogona kupedzisira waparadza yako Adwords investimendi.

SKAGs

SKAGs muAdwords inzira yakakurumbira yekugadzira uye kuita mushandirapamwe. Paunenge uchigadzira SKAG, unoteedzera boka rekushambadza kuti utarise mamwe mazwi makuru. Kuboka rimwe nerimwe, gadzira imwe mhando yechishambadzo. Semuyenzaniso, kana uine boka remazwi maviri akakosha, gadzira maviri akapatsanurwa ad makopi uye shandisa rimwe kune rimwe nerimwe keyword. Imwe yeizwi rimwe nerimwe yakakosha ichave inoshanda kupfuura imwe ad yeimwechete keyword. Mukufamba kwenguva, izvi zvichabhadhara!

SKAGs anoshanda mukuwedzera mitengo yekushandura uye kugadzirisa kukosha kweads yako. Vashandisi vanotarisira mhinduro dzakakodzera uye ads zvinoenderana nemashoko avo ekutsvaga. Iyo yakanyanya CTR, zviri nani. SKAGs zvakare iri nani sarudzo yemakambani ari kushambadzira akati wandei zvigadzirwa. Nepo ivo vasingashande semapoka akawanda echigadzirwa ad, vanogona kuva nzira inoshanda yezvakasiyana-siyana zvezvigadzirwa. Zvisinei, zvakakosha kuti uyeuke kuti marudzi akasiyana e keyword match ane mabhenefiti akasiyana.

SKAGs inokutendera kuti ugadzirise ad yako kune mamwe mazwi akakosha. Izvi zvinowedzera kukosha kwayo kuGoogle uye inonatsiridza yako ad mhando chibodzwa, chinhu chakakosha mukusimudzira mushandirapamwe. Mapoka echinyakare ad anowanzo aine mazwi akati wandei, uye kushandura kushambadzira kwevashoma vavo kunogona kuwedzera CTR kune vamwe asi kuidzikisa kune vamwe. Ne SKAGs, ads ako achave akakodzera kumutsvagi uye ane yakaderera CPA.

Broad match

Iyo yakasarudzika yemhando yemhando muGoogle Adwords yakakura mechi, iyo inobvumira kushambadza kwako kuti kuoneke pakutsvaga kwakabatana uye kunyangwe kune asiri-keyword mazwi ekutsvaga. Broad match ndiyo isinganyanyi kudzora mutambo wemhando uye inokupa iwe kuchinjika kana zvasvika kune yakazara mitsara. Iyo inonyanya kukosha kune refu-muswe keywords, uye humbowo hunoratidza kuti inogona kuvandudza ROI yako. Zvisinei, inogona kunge isiri iyo yakanakisa sarudzo yevashambadziri vatsva vasinganzwisisi mutsauko pakati pemachisi mhando.

Nepo yakafara match kazhinji yakachengeteka kushandisa kumaakaundi matsva, zvinogonawo kuva nemigumisiro ine njodzi kune brand. Kana iwe ukashandisa zvakanyanyisa match, yako keyword kuwanikwa ichamhanya amok, uye shambadzo dzako dzichaonekwa mukutsvaga kusina basa. Mutemo wakanaka wegunwe ndeyekubhadharisa zvakaderera zvakanyanya pamatemu akafararira. Nenzira iyi, unogona kubvisa mari yakakwirira. Zvakare, ita shuwa yekuisa mazita ako akafara mazwi muexcel faira kana uri mushandisi wepamberi.

Mazwi makuru asina kunaka haaenderane pane anoreva zvakafanana, misiyano yepedyo, uye zvakawanda. Mitemo mimwecheteyo inoshanda kune rimwechete-izwi rakashata rakakura mazwi. Google haidi kuti uuraye account yako netsaona nekuregeredza akakodzera mazwi akakosha. Broad match ndiyo inonyanya kushanda sarudzo yevashambadziri vanoda kuwedzera shanduko pasina kubhadhara kune isina basa traffic.. Iwo mazwi asina kunaka anoshandiswa kubvisa zvisina basa traffic uye kuwedzera ROI. Broad match isarudzo yakanaka kana izwi chairo kana chirevo chikasashanda pamushandirapamwe wako.

Kune dzakawanda nzira dzakasiyana dzekugadzira iyo Adwords account. Heano mamwe emamwe akajairika. Muchinyorwa chino, Ini ndichavhara CPC, Machisi chaiwo, Re-targeting, Extensions, nezvimwe. Tinovimba, matipi aya achakubatsira kuti utange uye uite zvakanyanya kushambadzira kwako. Rangarira kuti yako Adwords account iropa rewebhusaiti yako, saka wana nguva yekudzidza nezvechimwe nechimwe. Paunenge uchinge uine nzwisiso yekutanga yeAdwords, iwe unenge wakagadzirira kugadzira yako yekutanga mushandirapamwe!

Mari yekudzvanya (CPC)

Iwe unofanirwa kuziva kuti Mutengo Pakudzvanya (CPC) muAdwords haina kufanana neCPC mumushandirapamwe wekushambadzira. Nepo CPC inoreva mutengo wekushambadzira, CPM ine hanyn'a nehuwandu hwemaonero ad yako inowana. Kunyangwe mutengo wekushambadzira unosiyana zvakanyanya, anonyanya kufarirwa ekushambadzira epamhepo maturusi anoratidza CPC yezvavanovavarira mazwi makuru. Iwe unofanirwawo kuziva kuti CPC haireve mutengo wepamusoro pese kubaya.

Mutengo wega wega unoenderana nezvinhu zvakasiyana, kusanganisira chibodzwa chemhando, iwo keywords, uye ad text. Yemhando yepamusoro zvibodzwa zvekushambadzira zvinokwezva akawanda mabhatani uye anogona kutarisira kuderedzwa kusvika 50%. Zvibodzwa zvemhando yepasi zvinokwezva zvibodzwa zvishoma, uye naizvozvo, iwe uchabhadhara yakakwira CPC. Kuvandudza CPC yako, edza kukwenenzvera mavara ako ad uye webhusaiti yako. Ita shuwa kuti une yakakwira CTR yekukurudzira vashanyi kudzvanya pane yako ad.

Iyo CPC inoiswa nekambani yekushambadzira kuburikidza neauction. Mutengi anogona kusarudza kuendesa mabhidhi pamaoko kana otomatiki. The manual bidder inotsanangura iyo yakanyanya CPC yezwi rakakosha kana ad boka. Manually bidders vanochengetedza kutonga pamusoro pemabhidhi avo uye vanogona kugadzirisa mabhidhi avo kuti vawane mamwe mabhidhi. Iyi sarudzo inogona kubatsira munzira dzakawanda. Kunyangwe zvakakosha kuti uve nechokwadi chekuti unoziva bhajeti yako usati watanga kushambadzira, iwe unofanirwa kunzwisisa mashandiro anoita auction uye chii chekutarisira.

Kuve neruzivo rwechinangwa chako ROI kwakakosha kune yakabudirira ad danidziro. Iwe unofanirwa kuve nechokwadi chekuti haupotsa chero kutengesa kana kutungamirira mikana. Kana iwe uchibhadhara zvakaderera, iwe uchava nenguva yakaoma kugadzira ROI. Asi nekuchengeta mupfungwa kuti iyo max mutengo pakudzvanya haisi nguva dzose mutengo wekupedzisira, unogona kukwidziridza CPC kuti uwedzere purofiti yako. Iwe unofanirwawo kuziva nezve chokwadi chekuti iyo max CPC muAdwords haisi iyo yekupedzisira mutengo. Vazhinji vashambadziri vanongobhadhara mari shoma kuti vapfuure neAd Rank zvikumbaridzo kana kurova vavakwikwidzi vavo’ Ad Rank.

Facebook Ads inosiyana kubva kune yechinyakare yekutsvaga injini mumaverengero avanoita CPC. Panzvimbo pekufunga ad renji kana mhando zvibodzwa, Facebook inotarisa pane yako ad yakanangana nevateereri. Vamwe vateereri vakanangwa vachadhura kupfuura vamwe. Vateereri vakanangwa vanotorawo chikamu mukukwirisa kubhidha uye nguva yemushandirapamwe. Chibodzwa chakakodzera chimwe chinhu muFacebook Ad CPC. Facebook inoverengera mutengo wekumhanyisa kushambadzira zvichienderana nemhinduro inotarisirwa. Zvibodzwa zvepamusoro zvinopihwa nemitengo yakaderera yekumhanya.

Machisi chaiwo

Kana iwe uchinetseka kuti ungagadzira sei mutambo chaiwo muAdwords, hausi wega. Google nguva pfupi yadarika yakaita shanduko kumitemo yavo yekufananidza. Kunyange zvichiri kugona kushandisa iwo chaiwo match yemazwi ako akakosha, ine zvishoma kudarika mutsara kana kuenzanisa kwakafara, izvo zvinogona kuita kuti ad yako ioneke kumibvunzo yausingade kushambadza pairi. Iwe unogona kugadzirisa iwo chaiwo matcheti kuti udzikisire kuoneka kwead yako kune zvisina basa kana yakaderera-kuita akasiyana..

Semuyenzaniso, kunyatsoenderana nekiyi yerwendo rwemhando yekufamba hairatidze kutsvaga kweiyo brand. Pane kudaro, kuderedzwa kwendege kushambadza hakuzoratidzwa mukutsvaga makiyi emhando yerwendo. Izvi zvinonyanya kubatsira kune vashambadziri vane bhajeti rekukura. Nepedyo musiyano unoenderana, mazwi avo emazuva ano achawedzera pakusvika uye vachakwanisawo kuwana zvitsva, mazwi akakosha anoenderana nechinangwa chemushandisi. Pakupedzisira, otomatiki kubhidha inovabvumira kuchengetedza kuita kwavo kunyangwe kusvika kwavo kuchiwedzera.

Iwo chaiwo match muAdwords anofanana nekiyi izwi kana chirevo. Kana vanhu vachitsvaga iro izwi chairo kana chirevo, a ad icharatidzwa yemutsara iwoyo chaiwo. Mazwi akakosha emakwikwi ane mwero wepamusoro wekudzvanya. Zvisinei, unogona kusawana kudzvanya kwakawanda kana zvinoonekwa paunoshandisa mutsara wezvirevo. Asi, ivo vanonyanya kuoneka kana munhu achitsvaga chigadzirwa kana keyword ine chekuita nechigadzirwa chako.

Kana zvasvika kune keyword match muAdwords, kushandisa mhando yemutambo chaiwo ibheti ine njodzi. Kunyange inogona kunge iri nzira inoshanda yekuwedzera yako webhusaiti kuoneka uye traffic, zvinogonawo kuita kuti webhusaiti yako igamuchire zvirango kubva kuGoogle. Saka zvakakosha kuti unyatso ongorora yako backlink mbiri. Zvikasadaro, unogona kuonekwa sekutamba mhinduro dzeinjini yekutsvaga. Iwe unofanirwa kushandisa chaiyo match keyword pazvinenge zvakakodzera.

Re-targeting

Imwe yedzakanakisa nzira dzekuwedzera kutarisisa kwako zvakare neAdwords mushandirapamwe ndeyekugovera vateereri vako.. Nekugovera vashanyi vesaiti yako maererano nehuwandu hwevanhu, unogona kuona kuti ads ako anoratidzwa chete kune avo vanofarira zvigadzirwa zvako. Iwe unogona kunyange kugovera vashanyi vako nenyika, murume kana mukadzi, age, nezvimwe zvinhu kuti uwedzere mibairo yako. Heino dhairekitori rekugovanisa vashanyi vewebhusaiti yako yekushambadzira zvakare neAdwords.

Kutarisa zvakare neAdwords mishandirapamwe inogona kushandiswa pamhando dzakasiyana dzemawebhusaiti uye nharembozha. Kusiyana nekutengesa pasocial media, dynamic retargeting inoshandisa keywords kubva pakutsvaga pane webhusaiti yakashanyirwa. Mishandirapamwe yekutarisa zvakare inogona kuitwa kuburikidza nekuchinjana uye pakati. Asi usati washandisa nzira iyi, ita chokwadi chekudzidza nezve akanakisa maitiro erudzi urwu rwekushambadzira. Unogona kuvandudza mitengo yako yekushandura uye kuwedzera ROI yako nekutevera aya akanakisa maitiro.

Kushandisa kutarisisa zvakare neAdwords ine social media mapuratifomu inzira inoshanda yekubatana neazvino uye vangangove vatengi. Facebook inzira yakanaka yekuvaka yako yekutevera, nepo Twitter ine anopfuura makumi manomwe muzana evashanyi vayo pamwedzi vari mbozha. Saka ita shuwa kuti ads ako anoenderana nevashandisi venhare. Kutarisa zvakare neAdwords kuchakubatsira kutora kutarisa kwevateereri vako uye kuvashandura kuva vatengi vanobhadhara.

Iwe unofanirwawo kunzwisisa mhando dzakasiyana dzemabhidhi emhando dzeAdwords. CPC kubhidha inokubatsira kuti uwedzere kutendeuka kwako, nepo dynamic conversion tracking inosundidzira zvinoonekwa. Zvakakosha kusarudza muenzaniso wakakodzera zvichienderana nezvinangwa zvako. Rangarira kuti imwe neimwe ad platform inoshanda zvakasiyana. Naizvozvo, iwe unofanirwa kusarudza iyo ine musoro kune yako KPIs uye bhajeti. Ita shuwa yekuziva akasiyana mabhidhi mamodheru kuitira kuti iwe ugone kukwiridzira mishandirapamwe yako zvinoenderana.

Iyo yewebhu-yekutarisazve nzira inoita kuti iwe utumire ads kune vasingazivikanwe vashandisi zvinoenderana nenhoroondo yavo yekubhurawuza pawebhu.. Iyi nzira inokubvumira kuti uratidze kushambadza kwakakodzera kune zvigadzirwa zvakaonekwa nevashanyi munguva yakapfuura. Nekushandisa email re-marketing, iwe unogona zvakare kutumira ads kungoro dzakasiiwa. Kana iwe uri mutsva wekushambadzira, Google Adwords inzvimbo yakanaka yekutanga. Kutarisa zvakare neAdwords inzira inoshanda yekuita kuti kushambadzira kwako kuonekwe nevanhu vazhinji sezvinobvira.

Extensions

Kana wamisa ad, une zvakawanda zvingasarudzwa. Iwe unogona kusarudza kubva kune akasiyana marudzi ekuwedzera ad, zvichienderana nezvinangwa zvako. Vazhinji vashambadziri vanosarudza kushandisa mameseji ekuwedzera kuti abatanidze vangangove vatengi. Izvo zviri nyore kumisikidza uye kumhanya pane hurongwa. Aya mawedzero akafanana neMessage Extensions uye Call Extensions. Iyo Google tutori inokufambisa iwe mukati memaitiro ekumisikidza maApplication ekuwedzera. Kana uine chero mibvunzo kana uchida kuziva zvakawanda, unogona kubata Google zvakananga.

Iyo Sitelink Extension ndeyemahara uye inoita kuti vataridzi vako vafonere bhizinesi rako. Iwe unogona zvakare kusarudza iyo Call Extension, iyo inobvumira vataridzi kufonera ad. Iyi mhando yekuwedzera ad inobvumira rumwe ruzivo nezve zvigadzirwa zvekambani nemasevhisi. Pakupedzisira, inokubvumira kuti uite zvakawanda zvekutengesa. Asi, usati watanga kushandisa aya ad ekuwedzera, iwe unofanirwa kusarudza kana ivo vakakodzera bhizinesi rako.

Nepo Ad extensions inogona kuwedzera kudzvanya-kuburikidza nemitengo, ivo vanogona zvakare kuwedzera ad yako saizi uye mukurumbira. Mukudzosa, kushambadza kwakareba kunowanzo kudzvanywa uye kunounza traffic yakawanda. Uyezve, kushandisa ad yekuwedzera kunogona kukubatsira kusiyanisa bhizinesi rako kubva kune vanokwikwidza. Uye, nepo ad ekuwedzera achiwanzo shandiswa zvishoma, vanogona kuvandudza mashandiro emushandirapamwe wako weGoogle Adwords.

Imwe nzira yekushandisa kuwedzera kwemitengo yeAdwords ndeyekusanganisira rumwe ruzivo nezve zvigadzirwa nemasevhisi auri kutengesa. Ipfungwa yakanaka kubatanidza kune zvigadzirwa uye masevhisi ane hukama nemazwi akakosha muboka rako rekushambadza, sezvo inowedzera mikana yako yekuwana shanduko pane post-click yekumhara mapeji. Zvisinei, kana ad yako isina basa, vashandisi vanozoenda kune imwe ad isingatauri kune zvavanoda.

Kukurukurirana Kuwedzerwa ndeimwe yekuwedzera yakakurumbira yeGoogle AdWords. Ivo vanoonekwa mune yakasarudzika mibvunzo nekutsvaga uye vanopa vangangove vatengi dzimwe nzira dzekuonana, senge email kero. Aya mawedzero akagadzirwa kuti ave nyore mhinduro dzekutungamira chizvarwa uye kubatanidza vangangove vatengi nemabhizinesi. Kana mutengi achidzvanya pane yekuwedzera yekutaurirana, vanozotungamirwa kune webhusaiti yebhizinesi rako kwavanogona kukumbira rumwe ruzivo nezve chigadzirwa kana sevhisi.

Google Adwords inogona kuve chikamu chakabudirira kwazvo chehurongwa hwako hwekushambadzira. Google inopa maturusi emahara ekukubatsira kumhanya danidziro yako zviri nyore, kusanganisira forum. Kunyatsojekesa zvinangwa zvako uye kunzwisisa nzira yekuyera budiriro ndiyo kiyi yekubudirira. Izvo zvakakosha kuti uzive kuti sei uri kushandisa AdWords uye maitiro ekuitevera zvinobudirira. Aya anotevera mamwe matipi ekutanga neAdWords. Ramba uchiverenga kuti udzidze zvakawanda nezve aya ane simba ekushambadzira maturusi.

Mari yekudzvanya

Kuchengeta Mutengo Pakudzvanya kweAdWords mutengo wakaderera kwakakosha kune chero mushandirapamwe wekushambadzira. Mutengo wekudzvanya kwega kwega pakushambadzira kwako unozivikanwa seMutengo Pakudzvanya (CPC). Pane mamwe matipi aunogona kutevera kuti udzikise mutengo weadhisheni yako. Chekutanga, shandisa mazwi emuswe marefu ane vhoriyamu yekutsvaga yakaderera, asi chinangwa chekutsvaga chinozikanwa. Shandisa pfupi, mamwe mazwi akakosha pazvinogoneka. Aya mazwi akakosha anokwezva mamwe mabhidhi.

Kuti uone mutengo wako pakudzvanya, unofanira kutanga waziva yako quality score. Hunhu hwemhando inosungirirwa kumazwi akakosha uye zvinyorwa zvekushambadzira pane yako ad. High Quality Scores inoratidza kukosha uye saka CPC yakaderera. Zvakare, ramba uchifunga kuti yakakwira CTR yako, zviri nani. Zvisinei, sezvo makwikwi achiwedzera, mutengo pakudzvanya unogona kuwedzera, saka ramba wakatarira pane iyi nhamba uye edza kukwiridzira ad yako kuratidza kukosha kwayo.

Pakupedzisira, yeuka kuti mari yekudzvanya inosiyana zvichienderana nechigadzirwa. Iyo yakakwirira yeCPC, zvakanyanya mukana wekudzvanywa nemutengi. Semuyenzaniso, kambani yemagweta inobata netsaona ingangoita mari yakawanda kupfuura bhizinesi rinotengesa masokisi eKisimusi. Nepo mutengo pakudzvanya ungaratidzika kunge wakakwira kune a $5 Sokisi reKisimusi, zvingasabatsire kuti gweta rishambadzire temu inobatanidza tsaona.

Mutengo wega wega unosiyana zvakanyanya pakati pemaindasitiri. Kambani yepamutemo, semuyenzaniso, ingachaja $6 nekudzvanya, nepo e-commerce webhusaiti yaizobhadhara $1. Geotargeting inzira huru yekudzivirira kusakosha kudzvanya uye kuwedzera CTR yako. Iri zano rinoshanda zvakanyanya kune vatengesi vane nzvimbo dzemuviri mukati meimwe nzvimbo. Iyo CTR ichawedzera, nepo Quality Score ichavandudza. Pakazara, imari yakakosha.

Mutengo pane kudzvanya ndiyo yekutanga metric inoshandiswa mukushambadzira uye inoshandiswa kuseta iyo yakanyanya mutengo pakudzvanya paGoogle AdWords mishandirapamwe.. Mutengo wekudzvanya wega unogona kusiyana zvichienderana neadhiro yakanangana nekiyi izwi uye saizi yebhajeti. Zvakakosha kuziva kuti CPC yako yepamusoro chii, sezvo ingave yakakwirira kudarika mutengo chaiwo wekudzvanya. Kune zvakare marudzi maviri eCPC: manual uye otomatiki.

Shanduko yekutevera

Vanhu vazhinji vanoshamisika kuti vangateedzera sei nhamba yeAdwords shanduko inoitika mushure mekunge vashanyi vadzvanya pakushambadzira kwavo. Shanduko yekutevera inzira yakanaka yekuchengeta zviito izvi. Zvakakosha kushandisa shanduko yakafanana pamushandirapamwe wega wega waunomhanyisa kuitira kuti uone kuti vangani vanhu vakashanyira saiti yako mushure mekudzvanya pane ako ads.. Heano dzimwe nzira dzekushandisa shanduko yekutevera yeAdwords:

o Ziva kuti ndedzipi shanduko dzakanyanya kukosha. Kana mushanyi ari kunyoresa kumakwikwi maviri erudo, izvo zvingaita seshanduko mbiri. Saizvozvowo, kana mushanyi akadhawunirodha chidimbu chemukati, uku kunenge kuri kutendeuka kumwe chete. Ziva kuti ndedzipi shanduko dzakanyanya kukosha uye gadzirisa yako shanduko yekutevera marongero kuratidza izvi. Kana uchinge waona nzira yekutevera kutendeuka, iwe unozokwanisa kuona kuti ndeapi mazwi makuru ari kuunza yakanyanya traffic uye ndeapi ari kutyaira zvakanyanya purofiti.

Kutsvaga maonero-kuburikidza neshanduko, sarudza iyo “Tarisa nepahwindo rekushandura” sarudzo. Iyi sarudzo iri muchikamu cheAdvanced Settings cheakaundi yako. Inoteedza vanhu vanoona ad yako asi vasingaidzvanye. Vanhu ava vanogona kudzokera kuwebhusaiti yako mune ramangwana uye votendeuka, asi kwete pakarepo. Paunosarudza pane iyi modhi yekufananidzira, sarudza nguva yadarika kubva muenzi paakapedzisira kuona ad yako. Kana saiti yako isiri kugadzira chero mari, shandisa nhamba yepamusoro pakuona-kuburikidza neshanduko.

Kana shambadzo dzako dzichigadzira mafoni, zvakakosha kuteedzera mafoni aya. Kuwedzera makodhi ekutevera ekushandura kune peji rekutora webhusaiti yako kuchakubatsira kuti unzwisise kuti ndeapi macampaign anonyanya kukubatsira.. Kana iwe uchinge waziva kuti mangani mafoni ad ad yawana, unogona kukwenenzvera danidziro yako. Pane mashoma matanho ekutanga ekugadzirisa shanduko yekutsvaga yeAdwords. Izvi zvinosanganisira kusikwa kweGlobal Site Tag uye kuigadzirisa kune yako ikozvino kuita.

Next, sarudza kuti mushandisi anodzvanya pachikamu chipi. Shanduko dzinowira muzvikamu zvakawanda. Iwe unogona kusarudza kuyera marudzi ese ekushandurwa, kubva kukutungamira chizvarwa kusvika kune peji maonero kune kusaina-ups. Unogonawo kusanganisira “zvimwe” kuenzanisa marudzi akasiyana eshanduko. Semuyenzaniso, unogona kuenzanisa kutendeuka kubva kuvanhu vakashanyira webhusaiti yako asi vasina kutenga chero chinhu. Kuwedzera aya marudzi eshanduko kuchikamu kuchakubatsira iwe kuenzanisa marudzi akasiyana eshanduko yevateereri vakafanana.

Keyword research

Kuti uwane zvakanyanya kubva pane yako keyword research, unofanira kutanga wanzwisisa indasitiri yako, vatereri vakanangwa, uye chigadzirwa. Zvadaro, iwe unofanirwa kugadzira mutengi persona zvichibva pane ane hukama mazwi uye anoenderana mazwi ekutsvaga. Nokushandisa ruzivo urwu, iwe unogona kugadzira zvakakosha izvo zvinoenderana nevateereri vako. Iwe unogona kushandisa tsvakiridzo yemazwi akakosha kugadzira zvemukati zvinogadzirisa zvinodiwa zveiyi chinangwa chevateereri. Nokutevera matanho aya, iwe unenge uri munzira yekuwana yakakwirira masanji uye yakawanda traffic.

Iwe unogona kuwana ruzivo rwakakodzera nekuunganidza runyoro rwezviwanikwa. Nzvimbo yakanaka yekutanga ndeye EBSCOhost dhatabhesi, iyo ine zvinyorwa zvinopfuura mamiriyoni mana. Iwe unogona kutsvaga akawanda mafomu ezwi rimwechete, zvakaita se “kero”, “mutengo range,” kana “inishuwarenzi yemotokari.” Zvakare, paunonyora izwi rakakosha, shandisa maquotation marks kuti uve nechokwadi chekuti uri kushandisa mazwi chaiwo. Paunenge uine rondedzero yeakakosha mazwi, unogona kubva watanga kunyora zvemukati navo.

Kushandisa keyword research kwakakosha kune SEO. Nekuziva misoro yakakurumbira uye mazwi makuru, iwe unogona kukwirisa webhusaiti yako uye kunanga vangangove vatengi. Pamusoro pekuona zvirinani organic yekutsvaga injini masanji, keyword research inobvumidza iwe kusarudza yakakura zano rekushambadzira kwako mushandirapamwe. Nekunzwisisa zvinofarirwa uye maitiro evateereri vako vavanovavarira, iwe unogona zvakare kuona kuti nyaya yacho ine makwikwi. Kushandisa mazwi akakosha kuchakubatsira kusvika kune vateereri vakawanda uye kushandura vashanyi kuva vatengi.

Nzira yakanakisa yekutanga yako AdWords mushandirapamwe ndeyekutsvagisa mazwi akakurumbira ebhizinesi rako. Izvi zvinodaro nekuti mazwi aya ane huwandu hwepamusoro hwekutsvaga. Izvo zvakakosha kuti uone kusanganisa kwakaringana kweakakwira uye akaderera vhoriyamu makiyi anozopa mhedzisiro yakanaka. Pane nzira dzakawanda dzekunatsa yako keyword research, asi inonyanya kushanda ndeyekutarisa vateereri vako chaivo. Kunyanya kutarisisa vateereri vako, iyo PPC shoma yaunoda kushandisa pamushandirapamwe wako.

A good keyword research tool inopa yemahara uye yakabhadharwa miedzo yeanonyanya kufarirwa mazwi. Iwe unogona kushandisa iyi yemahara miedzo kuti uwane kunzwa kune chishandiso usati washandisa chero mari. Iwe unogona zvakare kushandisa mazwi akakosha ekutsvagisa maturusi akapihwa neGoogle kuti uone kuti ndeapi mazwi makuru ari kukonzera yakanyanya traffic kune yako saiti. Ichi chikamu chakakosha cheyakanaka SEO zano, uye kushandisa zvishandiso izvi zvinokubatsira iwe kugadzira iyo yakakwana keyword zano. Paunenge uine yako keyword strategy set, unogona kutanga kushandisa mazano ako ekuona kuti webhusaiti yako inomira zvakanaka mumajini ekutsvaga.

Remarketing

Kutengesa zvakare neAdwords kunobvumidza iwe kunanga vakapfuura vashanyi vewebhusaiti yako neakagadziridzwa ads. Kutengesazve inzira yakanaka yekuita kuti vashandisi vadzoke mugero rekutengesa, izvo zvinokupa iwe mikana isingaverengeki yekuvashandura. AdWords remarketing inobvumidza iwe kugovera vateereri vako nemutauro, mari, uye dzidzo. Kutengesa kunoshanda zvakafanana. Inogadzira runyorwa rwevashandisi vakatoshanyira yako saiti, uye vakaratidza kufarira chigadzirwa kana sevhisi yako.

Kutengesazve neAdWords yave nyaya inopisa mumakore mashanu apfuura. Retargeting ibuzzword, uye inoda kusvika hafu yemukurumbira muFrance, Rashiya, neChina sezvazviri muUS. Asi zvinoshanda sei? Zviri nyore kuvhiringika neacronyms ese. Heino kukurumidza kwekutanga. Uye rangarira, kushambadzira hakushande nekuti kunodhura zvakanyanya.

Usati washandisa Google AdWords yekushambadzira bhizinesi rako, unofanira kunzwisisa kuti zvinoshanda sei. Google inomisa mapoka ekushambadzira kuita kuti manejimendi ezvishambadzo zvako zvive nyore. Mushandirapamwe wega wega une ad imwe uye akasiyana emazwi akakosha, kusanganisira mutsara wechirevo uye kuenzanisa kwakafara. Kana iwe ukaisa yako keyword match kune yakakura, Google inoseta kopi yako yekushambadza kuti ienderane pese painonyorerwa nemushandisi. Iwe unogona ipapo kugadzirisa yako ad kopi kuti isvike kune yako chinangwa chevateereri.

Dzidza nezveGoogle AdWords

Kana iwe uchida kudzidza zvakawanda nezveGoogle AdWords, ipapo iwe wauya kunzvimbo chaiyo. AdWords chirongwa chekubhadhara-pa-per-click advertising chinokutendera kuti ugadzire ads emamwe mazwi akakosha paGoogle.. Seyo portal yeInternet, Nzvimbo yevashandisi yeGoogle yakakura, uye ad yako inofanirwa kuve yakakosha uye yakanangwa kune avo vashandisi. Besides, Google's AdWords ichafunga zvakasiyana-siyana zvinhu, kusanganisira kunaka, mutengo uye makwikwi.

Iyi kosi inokudzidzisa maitiro ekumisikidza yako AdWords account kubva kutanga uye chii chinoita kuti ibudirire online advertising campaign.. Iyo kosi inokudzidzisawo maitiro ekugadzira shanduko yekutevera, tevera mafoni, uye kutengesa, uye kuyera mari nemafomu ekutumira. Iyo kosi ichakubatsira iwe kunzwisisa mashandisiro ezvishandiso zvese zviripo paGoogle uye kushandisa nzira dzinonyanya kushanda dzekushambadzira. Kosi yacho inotsanangurawo mashandisiro emasocial media uye Facebook ads zvinobudirira.

Iyi kosi ndiyo nzira yakanakisa yekudzidza nezveGoogle AdWords. Zviri nyore kudzidza nezvekutsvaga kushambadza, maitiro ekutarisa mishandirapamwe yako, uye kugadzirisa matambudziko. Iyo kosi zvakare inokubatsira iwe kuti unzwisise vatengi vako kubva mune yepfungwa maonero. Kana iwe uri kutsvaga kuve Digital Marketing Nyanzvi, kudzidza nezvekutsvaga kushambadzira kwakakosha. Unogona kudzidza nezveAdWords uye kutsvaga kushambadzira mukati 60 maminetsi nekosi paUdemy.

Kana uchinge wadzidza izvo zvekutanga zveGoogle AdWords, iwe unogona kuenderera kune nzira dzepamusoro. Iwe unozodzidza nezve mashandisiro akasarudzika Ad mishumo, nzira dzekutengesa, muchina kudzidza kushanda, uye mukwikwidzi tsvakurudzo. Iko hakuna nzira iri nani yekuvandudza mhedzisiro yako pane nekosi inokudzidzisa kuita mari online. Iwe zvakare uchave nekusatya kuyedza uye kudzidza nezve vakwikwidzi vako’ mazano, uchikohwa zvakanakira.

Kunyange iyi iri nzira yakanaka yekudzidza nezveGoogle AdWords, iwe unogona zvakare kuwana vhidhiyo tutorials inovhara izvo zvekutanga zvechirongwa ichi chekushambadzira. Mazhinji emavhidhiyo ari pachiteshi ichi anopiwa neGoogle Partners. Saizvozvo, iyo ichangoburwa yakatumirwa muna Kukadzi 16, 2016, uye ruzivo ruchiri kushanda. Aya matutorials akagadzirirwa avo vari kutsvaga chitupa, uye dzinowanzo batsira kune avo vachangotanga.

Ronga mushandirapamwe

Kutanga kushambadza muAdwords, unofanira kumisa mushandirapamwe. Pane matanho matatu akakosha kuita izvi. Chekutanga, sarudza chikamu chedanidziro yako. Zvadaro, sarudza chinangwa chaunoda kuzadzisa. Iwe unogona kusarudza pakati pekutengesa, inotungamira, webhusaiti traffic, kutariswa kwechigadzirwa uye mhando, uye kuziva kwemhando. Iwe unogona zvakare kuseta mushandirapamwe pasina chinangwa. Iwe unogona kuchinja chinangwa gare gare.

Zvichienderana nerudzi rwebhizinesi rako, ungangoda kunanga nzvimbo yenzvimbo zvakare. Kana iwe uri bhizinesi renzvimbo, ungangoda kunanga shambadzo dzako kune vanhu vekwaunogara chete. Zvebhizimusi repasi rese, ungangoda kunanga nyika dzaune kutengesa kukuru uye vatengi vazhinji. Kana iwe usina chokwadi chekuisa pfungwa dzako pakuedza kwako, tarisa dzimwe sarudzo. Iwe unogona zvakare kusarudza kunanga vanhu vanogara mune imwe nyika.

Paunenge wasarudza mazwi ako makuru, unofanirwa kugadzira peji rekumhara rinoshanda. Chinangwa chikuru chepeji ino ndechekushandura traffic kune vatengi. Kuti kutendeuka kuitike, peji yacho inofanira kuva yakakosha kune keyword yakatsvaga. Inofanira kusanganisira USP (yakasarudzika yekutengesa nzvimbo), zvinobatsira zvechigadzirwa, social evidence, uye kushevedzera kwakajeka-ku-chiito. Chinangwa ndechekuwedzera shanduko yako.

Kana uchinge wasarudza musika unotangwa, unogona kusarudza imwe kana akawanda ads ekusimudzira. Kuwedzera kune ad keywords, iwe unogona zvakare kuseta mushandirapamwe kana iwe uine webhusaiti inotengesa zvakafanana zvigadzirwa kana masevhisi. Imwe nhanho yakakosha yekuita ndeyekusarudza yako bhidhiyo. Rangarira kuti mabhedhi ako anozokwanisika kana ukashandisa otomatiki kubhidha, asi zvinoda basa rakawanda. Pakupedzisira, ads ako anofanira kunge ari nyore uye akananga. Vanhu vanozonyanya kudzvanya pamushandirapamwe kana ichipa chinopihwa kana kuderedzwa.

Nhanho inotevera ndeyekusarudza mazwi makuru anozokonzeresa ads ako. Danho iri rinowanzova chikamu chinovhiringa. Keywords handizvo chete zvaunofanira kufunga nezvazvo – unogona kushandisa kunyange vatengi vako’ mhinduro pakusarudza mazwi ako makuru. Rangarira kuti yakanaka Quality Score ichaita kuti ad yako ive yepamusoro uye kuderedza mari yako yebhidhi. Paunenge uchisarudza pane keyword, ita shuwa kuti iwe unofunga nezve kukosha kwayo kune bhizinesi rako.

Gadzira ad kopi

Nhanho yekutanga yekugadzira yakanaka ad kopi kutsanangura chinangwa chako. Kunyangwe iwe uchida kukwezva kutarisa kune yako webhusaiti kana kutengesa chigadzirwa, kutsanangura chinangwa chako chekunyora kushambadza kuchakubatsira kusarudza kuti ndeupi rudzi rwekopi yekushandisa. Iwo matatu anonyanya kufarirwa marudzi emakopi ekushambadzira anokurudzira, kudzidzisa, uye kufarira kwevanhu. Kuyedza ad kopi inhanho yakakosha, sezvo zvichikubatsira kuvandudza mashandiro ekushambadzira kwako uye kuve nechokwadi chemhando yepamusoro traffic.

Unogona kutanga nekunyora pasi mibvunzo yekutsvaga yevateereri vako. Imwe neimwe yeiyi ine dhigirii yezvakananga, saka ads ako anofanira kuenderana nematemu iwayo. Ungave uri kuedza kunanga nzvimbo chaiyo yenzvimbo, chigadzirwa, kana sevhisi, zvakakosha kugadzirisa marwadzo emunhu. Semuyenzaniso, kana uri kutengesa matikiti kukonsati, ita shuwa kuti musoro wenyaya wako unotaura zvavanoda.

Pakunyora kopi yekushambadzira kwako, edza kukwezva mirangariro yevateereri vako. Nenzira iyi, iwe unenge uchinyanya kukwezva vashanyi vakawanda. Nokumutsa manzwiro, vatengesi vakuru vanogona kufanotaura maitiro evateereri uye kupindura mibvunzo vasati vauya. Nenzira iyi, vanogona kuita kuti zviziviso zvavo zvive zvakakosha kune zvinodiwa nevateereri. Pane 3 nzira dzakakosha dzekunyora dzaunogona kushandisa kugadzira kopi inoshanda yekushambadzira.

Kuti uedze kopi yako yekushambadzira, shandisa bvunzo sarudzo paGoogle Ads. Gadzira akati wandei akasiyana uye uzviise muGoogle Adwords. Vaedze kuti uone kuti ndedzipi dzinoita zvakanyanya. Rangarira kuti kuyedzwa kuchakubatsira kuona kuti ndeupi rudzi rwemutauro vatengi vako vanopindura kune zvakanyanya. Kune akawanda mabhenefiti ekuyedza neako ad kopi. Unogona kuona kana ichishanda zvirinani kune yako niche pane yevanokwikwidza '.

Tarisa zvabuda

Nerubatsiro rweGoogle Adwords, unogona kuronda mhedzisiro yemushandirapamwe wako wekutsvaga wakabhadharwa. Nenzira iyi, unogona kutarisa kubudirira kwako uye kuchengetedza mari. AdWords inzira yakanaka yekusimudzira bhizinesi rako online. Heano mamwe mazano ekuti utevere:

Tevera mhedzisiro yeAdwords mishandirapamwe muGoogle Analytics. Adwords mishumo inosanganisira koramu inonzi “Shanduko,” iyo inokuudza kuti mashanduko mangani ako ad campaign yawana. Kuwedzera kune ad maonero, iwe unogona zvakare kuona CPC yako, izvo zvinokuratidza kuti wakashandisa marii pakudzvanya kwega kwega. Iwe unogona kushandisa ruzivo urwu kuona kana iwe uri kubhadharira yako ad mishandirapamwe kana kwete.

Imwe nzira yekutevera kushandurwa kweAdWords ndeyekumisa pixel. Iyi pixel inogona kuiswa pamapeji ese ewebhusaiti yako uye inoshandiswa kunanga kushambadzira zvakare. Kutsvaga kushandurwa kweAdWords, iwe unofanirwa kuronda zvinopfuura kungodzvanya. Kudzvanya kunokuudza kuti vangani vanhu vadzvanya pane yako ad, asi hazvikuudzi kana vakaita pazviri pavakangosvika pawebhusaiti yako. Nepo kudzvanya kunogona kukuudza zvakawanda nezve mashandiro emushandirapamwe wako, unofanira kuziva kuti vangani vanhu vakanyatsotendeuka.

Before you can get started with AdWords, you must understand CPA, the correct AdWords bid, and the importance of tracking conversions. Conversions are the result of the journey from keyword to landing page to sale. Google Analytics can help you in tracking the journey. It is a free Software-as-a-Service. Kana wanzwisisa pfungwa idzi, you can start using AdWords to promote your business.

Mutengo

It’s essential to allocate a budget for Adwords campaigns. While the maximum CPC is determined by Google, the cost per click varies. You should set a daily budget of PS200, but this can vary based on your business niche and expected monthly website traffic. To set a daily budget for Adwords campaigns, divide your monthly budget by 30 to get an estimate of the cost per click. For an accurate cost per click estimate, you should read the help documents included with Adwords.

Using the Cost Per Conversion or CPA method to calculate cost per acquisition is a good way to understand the effectiveness of your advertising strategy, and can also help you control your budget. Cost per acquisition measures the number of people who are likely to complete a desired action. Adwords uses dynamic code on landing pages to track conversion rates. You should aim for a conversion rate of at least 1%. This method allows you to adjust your bid to ensure that your budget remains within the limits of your advertising budget.

The cost of AdWords can be justified by the profits you make from a new customer. Nemamwe mashoko, if you’re a service business, you should determine the lifetime value of a customer, both at first contact and over the long-term. Consider the example of an estate sale company. The average profit per sale is $3,000, and you won’t see much repeat business. Zvakadaro, word-of-mouth referrals can have a small lifetime benefit.

As with any other service, you need to consider the subscription cost. Most PPC software is licensed, and you’ll need to factor in subscription costs. Zvisinei, WordStream offers 12-month contracts and an annual prepaid option, so you can budget accordingly. It’s important to understand what your contract entails before signing up for one of these plans. Asi yeuka, the price per click is still much lower than the total cost of AdWords.

Targeting

With the rise of Content Network, you can now focus your ads on specific customer segments. Previously, you had to add audience lists or remarketing lists to create a specific campaign for each. Zvino, you can target ad campaigns to specific user segments, and you can increase conversion rates with these targeted campaigns. This article will review five types of targeting available to you on Google Adwords. You will learn why you should be targeting your audience based on their preferences and behaviors.

Income targeting allows you to target people by income. It works by analyzing publicly available data from the Internal Revenue Service. Google AdWords pulls this information from the IRS and enters it into your campaign. You can also use location targeting with Zip Codes. Google Adwords offers both income and zip code targeting. This makes it easier to find customers based on specific locations. And you can also use these targeting methods in conjunction with geolocation, which allows you to target ads to a particular area.

Contextual targeting matches ads to relevant content on web pages. With this feature, your ads will be displayed to people who are interested in certain topics or keywords. Semuyenzaniso, an athletic shoe brand could put an ad on a running blog if a runner reads about shoes. The publisher scans the content of the page for a more relevant position. With this feature, you can ensure that your ads are targeted to your customer base.

Targeting Adwords by location is another powerful way to target your audience. If you want to target a specific audience, you can use location and average income levels. With these two variables, you can narrow down your audience while decreasing the wasted ad spend. Zvadaro, you can narrow down your ad campaign by only targeting the people who are actively interested in your product or service. Saka, how do you narrow down your audience?

Bidding model

A successful adwords campaign should target more than one demographic. Although your content will be relevant for all audiences, it might only be of interest to a certain group of people. In such a case, you can use automation to target this demographic group. By tracking the performance of your ad campaigns, you can adjust your bidding strategy accordingly. Besides, you can also set automation rules to get an alert whenever your CPC goes up or your CPA drops.

Using an automated bid strategy takes the guesswork out of paid ads, but if you’d rather have greater results, you should always use a manual bid strategy. While your bid represents the amount you’re willing to spend on a specific keyword, it doesn’t determine the rankings for that keyword. This is because Google doesn’t want to give the top result to the one who spends the most money.

To choose the most effective bidding model for your ad campaign, you should structure your campaign in a manner that will maximise your keyword’s visibility. Semuyenzaniso, if you want to boost your conversion rate, your bid should be high enough to drive more traffic. Neimwe nzira, if you want to increase your conversion rates, go for a cost-per-acquisition campaign. It all depends on your needs, but it’s a good idea to make an informed decision based on your target audience.

Besides, when you’re testing your ads, you can choose bid modifiers for specific times of day, demographics, and electronic devices. Semuyenzaniso, you can choose the time period for your ads to show up on page one of Google’s search results. The amount you bid will also depend on how long it takes for your target audience to make a purchase or conversion. Neimwe nzira, you can choose to limit your budget on specific keywords and target a specific audience with specific ads.

Conversion rates

The top converting industries in the last few years have been those in the Insurance, Finance and Dating industries. Today, the dating industry outpaces all other industries in conversion rates, averaging nearly nine percent on average. Other industries that are outpacing dating are Consumer Services, Legal, and Autos. Interestingly, the industries with the highest conversion rates don’t necessarily have the best products or services. Pane kudaro, they might be using conversion-boosting tactics and experimenting with different offers.

The average PPC conversion rate is about 3.75% for search, uye 0.77% for display networks. Conversion rates vary by industry, with Dating and Personal industries generating 9.64% of all AdWords conversions and Advocacy and Home Goods racking up the lowest. Pamusoro pe, conversion rates for the Google Display Network are much lower than in any other industry. This isn’t to say that there isn’t any room for improvement.

A high conversion rate is something that most companies desire. While it isn’t impossible to achieve a 10 percent conversion rate, you need to be sure that your conversion rate is high enough to drive profitable results. Conversion rates in Adwords vary widely and it is important to choose the right approach for your company’s needs. You should aim for a conversion rate of 10% or more, which is considered to be an excellent result.

While good on-site optimization practices are critical for improving your PPC conversion rate, there are also campaign-side elements that should be optimized for high-quality clicks. Chekutanga, make sure you choose a compelling ad and landing page. Zvadaro, identify your best audiences and platforms. Chepiri, make sure you optimize your ads for high-quality clicks. Conversion rates on AdWords for search and display are on par with the average for ecommerce ads, which average at about 1.66% uye 0.89%. And finally, make sure that your ads are in sync with your website and are relevant to the content on your site.

Setting up a campaign

In order to create a successful ad campaign, you need to make sure that your keywords are targeted correctly. There are several steps you can take to improve your ad campaign’s performance. The most exciting part of running a Google Adwords campaign is optimizing your ads and landing pages. The next step is to switch to Expert Mode. In this mode, you can select a goal for your campaign, such as conversions, inotungamira, or sales. The default setting will show you the most effective ad, so you can choose the best ad that will match the target audience. Zvisinei, if you don’t want to choose a specific goal, you can set a campaign without goal guidance.

Another part of the campaign settings is the ad schedule. The ad schedule will determine the days on which your ad will appear. You can change this based on the nature of your business. You can also change the ad rotation settings, but for now, it’s best to leave it at default. In addition to the ad schedule, you can customize your ads by using the different ad formats available.

Once you’ve finished creating your campaign, you’ll need to enter your billing information and payment methods. You can choose to use a credit card, debit card, bank account, or promotion code to fund your campaigns. Nokutevera matanho aya, you’ll be well on your way to running a successful AdWords campaign. This article will walk you through the various steps to setup a campaign in Google Adwords.