Tag: Google AdWords ad

Pakati pezvakawanda zvakanaka zveGoogle Adwords ndezvekuti inongoenderana nevashambadzi’ kushambadzira zvemukati kumapeji emuparidzi. Adwords inobvumira vashambadziri kuti vawedzere traffic kune avo mawebhusaiti uye vanogovana mari nemuparidzi. Inobatsirawo vaparidzi kuti vaite mari yezvavari nekutarisa kudzvanya kwehutsotsi. Dzidza zvakawanda nezveAdwords uye mabhenefiti ayo. Neimwe nzira, shanyira Google's Adwords rutsigiro webhusaiti kuti udzidze zvakawanda. Iyo yemahara uye inoshanda zvakanyanya!

PPC advertising

Kusiyana nechinyakare kuratidza ads, PPC kushambadzira paGoogle's Adwords papuratifomu inoshandisa yechipiri mutengo auction kuona iyo CPC. Mutengi anopinza mari (inonzi the “bid”) uye wozomirira kuona kana ad yavo yasarudzirwa kuratidzwa. Kana vakabudirira, ad yavo inoonekwa papeji yekutsvaga mhinduro. Vashambadziri vanogona kunanga nzvimbo chaidzo kana zvishandiso, uye vanogona kuseta mabhidhi modifiers nenzvimbo.

Kuti uwane mibairo yakawanda, mushandirapamwe wekuhwina wePPC unofanirwa kuve wakavakirwa pakutsvaga kwemazwi akakosha uye kusikwa kwepeji yekumhara yakagadziridzwa yeiyo kiyi kiyi. Mishandirapamwe yakakodzera inoburitsa mari yakaderera, sezvo Google ichida kubhadhara zvishoma kune ads akakodzera uye inogutsa peji yekumhara. Zvikamure mapoka ezvishambadzo, semuyenzaniso, inogona kuwedzera iyo yekudzvanya-kuburikidza mwero uye Hunhu Chikamu cheads yako. Uye pakupedzisira, iyo inonyanya kukosha uye yakagadzirwa zvakanaka ad yako, iyo inowedzera pundutso yako PPC advertising ichave.

PPC kushambadzira chishandiso chine simba chekusimudzira bhizinesi rako online. Inobvumira vashambadziri kunanga kune vamwe vateereri zvichienderana nezvavanofarira uye vavariro. Vanogona kugadziridza mishandirapamwe yavo kune chaiyo nzvimbo dzenzvimbo, zvishandiso, nguva yezuva, uye mudziyo. Nekunanga chaiko, unogona kusvika nyore nyore kune vateereri vakanangwa zvakanyanya uye nekuwedzera budiriro yemushandirapamwe wekushambadzira. Zvisinei, haufaniri kuzviita uri woga, nokuti zvinogona kukonzera kurasikirwa. Nyanzvi inogona kukubatsira kukwidziridza yako PPC mushandirapamwe kuti uwedzere kudzoka pakudyara kwako.

Google Adwords

Kuti uwane kuratidzwa kuburikidza neGoogle AdWords, iwe unofanirwa kusarudza mazwi akakosha uye kuseta yakanyanya bhidhi. Chete shambadzo dzine mazwi akakosha ane hukama nebhizinesi rako dzinozoratidzwa kana vanhu vachishandisa mazwi akakosha. Aya mazwi akakosha anogona kutungamira mukushandurwa. Zvisinei, pane zvimwe zvekufunga nezvazvo usati watanga mushandirapamwe wako. Pazasi pane mamwe mazano ekubudirira. Izvi hazvireve kutsiva yako SEO kuedza. Asi vanogona kukubatsira kuwana zvakanyanya kubva pamushandirapamwe wako wekushambadzira.

Ziva vateereri vako uye gadzira kopi yekushambadzira inomanikidza uye yakakodzera. Iyo ad kopi yaunonyora inofanirwa kunge yakavakirwa pakutsvaga kwako kwemusika uye zvinofarirwa nemutengi. Google inopa matipi uye sample ad kunyora kuti ikubatsire kunyora inobata ad kopi. Kana waita izvi, unogona kuisa ruzivo rwako rwekubhadhara, macode ekushambadza, norumwe ruzivo. Kushambadza kwako kuchaburitswa pawebhusaiti yeGoogle mukati 48 maawa.

Uyezve, unogona kushandisa control panel muAdwords kunanga masaiti ari chikamu cheGoogle network. Iyi nzira inozivikanwa seSiti-Targeting. Iwe unogona kunyange kuratidza ads kune vashandisi vakatoshanyira yako saiti. Iyi nzira inowedzera shanduko yako. Uye, pakupedzisira, unogona kudzora bhajeti yemushandirapamwe wako. Asi, kuwedzera kubudirira kwedanidziro yako, ita shuwa kushandisa iyo inodhura-inoshanda ad fomati.

Mari yekudzvanya

Mutengo wekudzvanya kweAdwords unoenderana nezvakati wandei, kusanganisira chibodzwa chemhando, keywords, ad text, uye peji yekumhara. Zvinhu izvi zvinofanirwa kuve zvinoenderana nemashambadziro, uye CTR (click-through-rate) inofanira kuva yakakwirira. Kana CTR yako yakakwirira, zvinoratidzira kuGoogle kuti saiti yako inobatsira. Izvo zvakakoshawo kuti unzwisise iyo ROI. Ichi chinyorwa chichabata zvimwe zvinowanzoitika zvinokanganisa mutengo wekudzvanya kweAdwords.

Chekutanga, funga Return yako pa Investment (ROI). Mutengo pakudzvanya kwemadhora mashanu padhora rega rega rinoshandiswa pakushambadzira chinhu chakanaka kumabhizinesi mazhinji, sezvo zvichireva kuti uri kuwana madhora mashanu pakushambadzira kwega kwega. Reshiyo iyi inogonawo kuratidzwa semutengo pakutenga (CPA) ye 20 muzana. Kana iwe usingakwanise kuwana chiyero ichi, edza kutengesa kune vatengi varipo.

Imwe nzira yekuverenga mutengo wako pakudzvanya ndeyekuwanza mutengo weadhi yega yega nenhamba yevashanyi vakadzvanya pairi.. Google inokurudzira kuseta yakanyanya CPC kuti $1. Mutengo wemaoko pakudzvanya kubhidha, pane rimwe divi, zvinoreva kuti iwe unoseta iyo yakanyanya CPC iwe pachako. Mutengo wemanyore pakudzvanya kubhidha unosiyana nemaitiro ekubhidha otomatiki. Kana iwe usina chokwadi chekuti iyo yakanyanya CPC chii, tanga nekutarisa huwandu hwevamwe vashambadziri’ ads.

Chibodzwa chemhando

Kuvandudza huwandu hwemhando yemushandirapamwe wako weAdwords, unofanira kunzwisisa zvikamu zvitatu zvemhando yepamusoro. Izvi zvikamu zvinosanganisira: budiriro yemushandirapamwe, keywords uye ad kopi. Kune akati wandei nzira dzekuwedzera yako Quality Score, uye chimwe nechimwe cheizvi chichava nerubatsiro pakuita kwemushandirapamwe wako. Asi ko kana usingazivi zvavari? Ipapo usanetseka. Ini ndichatsanangura nzira yekuvandudza zvikamu zvitatu izvi, saka unogona kutanga kuona mhinduro nekukurumidza!

Chekutanga, sarudza CTR. Iyi ndiyo chiyero chevanhu vanodzvanya pane yako ad. Semuyenzaniso, kana uine 500 maonerwo erimwe keyword, yako Quality Score yaizova 0.5. Zvisinei, nhamba iyi ichasiyana kune akasiyana keywords. Naizvozvo, zvinogona kuva zvakaoma kutonga kushanda kwayo. A good Quality Score inokura nekufamba kwenguva. Kubatsira kwepamusoro CTR kuchave kwakajeka.

Iyo ad kopi inofanirwa kuve yakakosha kumazwi akakosha. Kana ad yako ikakonzerwa neasina basa keywords, inogona kutaridzika kutsausa uye isingatombove yakakosha kune kiyi izwi rawakananga. Iyo ad kopi inofanirwa kubata, asi kwete kuregeredza pakukosha kwayo. Pamusoro pe, inofanira kunge yakakomberedzwa nemashoko akakodzera uye mazwi ekutsvaga. Nenzira iyi, ad yako ichaonekwa seyakanyanya kuenderana zvichienderana nechinangwa chemutsvagi.

Kupatsanura kuedza

Kana iwe uri mutsva kuA / B kupatsanura kuyedzwa muAdwords, unogona kushamisika kuti woimisa sei. Zviri nyore kumisa uye kushandisa nzira dzekuyedza dzinofambiswa nedata kuita kuti mishandirapamwe yako yeAdWords ishande sezvinobvira. Kupatsanura maturusi ekuyedza seOptmyzr inzira yakanaka yekuyedza kopi nyowani pamwero mukuru. Ichi chishandiso chinokubatsira kusarudza yakanakisa ad fomati zvichienderana nenhoroondo data uye yapfuura A/B bvunzo.

Kupatsanura bvunzo muSEO inzira yakanaka yekukwirisa webhusaiti yako yealgorithm shanduko uye ruzivo rwemushandisi. Ita shuwa kuti bvunzo yako inoitwa pane yakakura zvakakwana saiti; kana iwe uchingove nemapeji mashoma kana mashoma kwazvo organic traffic, mhedzisiro yacho ichave isina kuvimbika. Kuwedzera kudiki kwekutsvaga kutsvaga kunogona kukonzera inflation, uye zvimwe zvinhu zvinogona kuva nemigumisiro pamigumisiro. Kana iwe usina chokwadi kuti ungaite sei bvunzo yekuparadzanisa, edza nhamba yeSEO kupatsanura-yekuyedza chishandiso seSplitSignal.

Imwe nzira yekuparadzanisa bvunzo muSEO ndeyekuita shanduko kune zvirimo pamapeji ako ekumhara. Semuyenzaniso, kana uri kunanga izwi rakakosha, unogona kushandura zvinyorwa mukopi yewebhusaiti yako kuti iwedzere kukwezva kumushandisi. Kana iwe ukaita shanduko kune rimwe boka uye uone kuti ndeipi vhezheni inowana zvakanyanya kudzvanya, uchaziva kana iri kushanda kana kwete. Ichi ndicho chikonzero kupatsanura-kuyedza muSEO kwakakosha.

Mutengo pakushandura

The Mutengo Per Acquisition (CPA) uye Mutengo Pakutendeuka (CPC) mazwi maviri asina kufanana. CPA imari inodiwa kutengesa chigadzirwa kana sevhisi kune mutengi. Semuyenzaniso, kana muridzi wehotera achida mamwe mabhuku, vanogona kushandisa Google Ads kuwana mamwe madhiri. Zvisinei, nhamba iyi haisanganisi mari yekuwana mutungamiriri anofarira kana angangove mutengi. Mutengo wega wega imari inobhadharwa nemutengi pabasa rako.

Mutengo wega wega (CPC) pane network yekutsvaga inosiyana zvichienderana neindasitiri uye keyword. Avhareji yeCPCs ndeye $2.32 nekudzvanya pane network yekutsvaga, nepo CPCs yekuratidzira network advertising yakaderera zvakanyanya. Sezvakaita nedzimwe nzira dzekushambadzira, mamwe mazwi akakosha anodhura kupfuura mamwe. Adwords mitengo inosiyana zvichienderana nemakwikwi mukati memusika. Mazwi akakosha anodhura anowanikwa mumaindasitiri ane makwikwi. Zvisinei, Adwords inzira inoshanda yekusimudzira bhizinesi rako repamhepo.

Kunze kwemutengo wekutendeuka kwega kwega, iyo CPC ichakuratidzawo kuti kangani muenzi akatora chiito. Kana iyo tarisiro yakadzvanya pane maviri ads, anofanira kupfuudza mari kubva kune ese ari maviri macode ekushandura. Kana mutengi akatenga zvigadzirwa zviviri, iyo CPC ichava yakaderera. Uyezve, kana mushanyi akadzvanya pane maviri akasiyana ads, vanofanira kuzvitenga zvose zviri zviviri, kureva huwandu hwePS50. Nokuda kweizvi, yakanaka ROI ichave yakakura kupfuura PS5 yekudzvanya kwega kwega.

Paunenge wagadzirira kugadzira kushambadzira kwekambani yako yeSaaS, unogona kunge uchinetseka kuti wotanga sei. Pane zvinhu zvakawanda zvokufunga nezvazvo, kusanganisira mari, keywords, bids, uye kutendeuka kutevera. Kana usina chokwadi pekutangira, verenga gwara redu rekutanga kuAdwords. Izvi zvinokupa iwe ruzivo rwakakosha kuti utange uye kuwana zvakanyanya kubva pamushandirapamwe wako wekushambadzira. Iwe unogonawo kuwana mazano anokosha uye mazano kubva kune vamwe vatengesi veSaaS.

Mariro

Kuti uwedzere kushanda kwemushandirapamwe wako wekushambadzira, zvakakosha kutarisira mari yeAdwords zvinobudirira. Iwe unogona kudzikisa mutengo weads yako nekuwedzera yako yemhando zvibodzwa. Nokushandisa mazwi asina kunaka, unogona kudzivisa kunanga vateereri vanodhura zvakanyanya uye kukwidziridza mushandirapamwe wako. Mukuwedzera pakuderedza mari, unogona kuvandudza kukosha kwema ads ako. Pazasi pane matipi mashoma ekuwedzera yako Quality Score:

Tarisa yako keyword mutengo mazuva ese. Kuteedzera mutengo weizwi rimwe nerimwe rakakosha kunokubatsira kuchengetedza bhajeti yako yekushambadzira uye kuona mafambiro. Ruzivo urwu rwakanyanya kukosha kana vakwikwidzi vako vari kushandisa mari yakawanda pane iwo akakosha mazwi. Zvakare, ramba uchifunga kuti CPC inogona kuwedzera zvakanyanya kana iwe uri kunanga anokwikwidza mazwi makuru. Chinhu chinonyanya kukosha kuyeuka ndechekuti Adwords mitengo inokwira sezvo makwikwi anowedzera, saka iwe unofanirwa kufunga nezve kukwikwidza kwekiyi izwi rawakasarudza.

Iwe unogona zvakare kutarisa kutendeuka kwako, iyo inokuudza kuti kangani muenzi anoita chimwe chiitiko. Semuyenzaniso, kana mumwe munhu akadzvanya pachiziviso chako uye achinyorera kune yako email runyorwa, AdWords ichagadzira yakasarudzika kodhi iyo ino ping maseva kuti ienderane iyo ruzivo nehuwandu hwekudzvanya pane ad.. Gurai mari iyi yese ne 1,000 kuti uone mutengo wako wese pakutendeuka.

Pane zvakati wandei zvinokanganisa mutengo pakudzvanya, asi kazhinji, iwo anodhura zvakanyanya mazwi muAdWords anobata nemari, maindasitiri anotarisira mazakwatira emari, uye chikamu chezvemari. Mazwi makuru-anodhura muchikamu ichi anowanzo kudhura kupfuura mamwe mazwi makuru, saka kana uri kutsvaga kupinda mundima yedzidzo kana kutanga nzvimbo yekurapa, iwe unofanirwa kutarisira kubhadhara yakakwirira CPCs. Iwo epamusoro-anodhura-makiyi mazwi anosanganisira iwo mune zvemari uye dzidzo, saka ita shuwa kuti unonyatsoziva zvauri kuwana usati watanga kushambadza.

Mutengo wako wepamusoro patinya (CPC) ndiyo mari yepamusoro yaunofunga kuti kudzvanya kwakakodzera, kunyange kana zvisiri izvo mutengi wako wepakati anobhadhara. Semuyenzaniso, Google inokurudzira kuseta CPC yako yepamusoro $1. Pamusoro pazvo, unogona kuseta nemaoko CPC yako yakakura, marongero akasiyana kubva kune otomatiki maitiro ekubhidha. Kana usati wamboshandisa AdWords kare, inguva yekutanga.

Keywords

Nepo tsvakiridzo yemazwi akakosha chikamu chakakosha chekunangisa mazwi, unofanirwa kuigadzirisa nguva nenguva kuti uenderane nekuchinja. Izvi zvinodaro nekuti tsika dzevateereri, maindasitiri, uye misika inotarirwa inogara ichichinja. Nepo keyword research inogona kukubatsira kugadzira ads akakodzera, vakwikwidzi vari kuchinja mazano avo zvakare. Mazwi akakosha ane mazwi maviri kusvika matatu ndiwo akanakisa kubheja. Zvisinei, yeuka kuti hapana mhinduro imwechete yakarurama kana isina kururama. Mazwi akakosha anofanirwa kuve anoenderana nebhizinesi rako uye kune dingindira rekushambadzira kwako uye peji yekumhara.

Paunenge uine yako keyword list, unogona kuedza kushandisa Keyword Planner chishandiso. Unogona kutumira kunze mazwi akakosha, asi muitiro unonetesa. Iwe unogona zvakare kushandisa iyo “Pamusoro pepeji bhidhi” column kuti uwane nhoroondo yepamusoro-peji mabhidhi emashoko ako makuru. Ichi chishandiso chinoshanda paGoogle's Display Network, iyo inoratidza ads padivi pezvakafanana zvirimo. Unogona kuedza keyword planner kuti uwane yakanakisa keyword. Paunenge wawana kiyi izwi raunoda, iwe unogona ipapo kuishandisa mumashambadziro ako eAdwords.

Pakusarudza izwi rakakosha, rangarira chinangwa. Semuyenzaniso, unoda kuti vanhu vadzvanye ads yako nekuti vari kutsvaga mhinduro kudambudziko. Zvisinei, izvi zvinogona kunge zvisiri izvo kana vanhu vachitsvaga kunze kweinjini dzekutsvaga, semuyenzaniso. Vanogona kunge vachingobhurawuza paInternet kana kutsvaga dzidzo. Kusarudza mutsara-match kiyi kiyi inokupa iwe kutonga kwakanyanya pamusoro pekushandisa uye kunanga vatengi chaivo. Iyo zvakare inova nechokwadi chekuti kushambadzira kwako kunongoonekwa kune vatengi vari kutsvaga iwo chaiwo mutsara.

Pakusarudza izwi rakakosha, yeuka kuti haasi ese makiyi mazwi akagadzirwa akaenzana. Nepo vamwe vangaite sevakangwara pakutanga, vamwe havasi. Kutsvaga “wifi password” inoratidza kuti vanhu vari kutsvaga password yewifi, kwete chimwe chigadzirwa kana sevhisi. Semuyenzaniso, mumwe munhu ari kutsvaga password yeWiFi angangove ari kubuda kubva kune mumwe munhu wifi, uye haungade kushambadzira chigadzirwa chako pa wifi yavo!

Bids

Iwe unogona kugadzirisa mabhidhi ako paAdwords zvichienderana nemigumisiro yako. Google ine yakavakirwa-mukati ficha iyo ichakubatsira iwe kuona kuti yakawanda sei yekubhadhara pane chaiwo mazwi akakosha. Iwe unogona kushandisa chishandiso ichi kufungidzira CPC uye chinzvimbo kune akasiyana mabhidhi. Mari yauno bhidha inogona zvakare kuenderana nebhajeti yawakaseta yemushandirapamwe wako wekushambadzira. Akanyorwa pazasi mamwe matipi ekugadzirisa yako Adwords mabhidhi kuti uwedzere mhedzisiro yako.

Ziva vateereri vako. Nekushandisa vanhu vanoshambadzira, unogona kunanga vateereri vako zvirinani neAdWords. Semuyenzaniso, unogona kuona maawa ekushanda uye nguva dzekufamba. Zvakare, unogona kuziva kuti vanopedza nguva yakareba sei vari kubasa kana kuti pakutandara. Nokuziva zvinhu izvi, unogona kugadzirisa mabhidhi ako kuratidza mafambiro evateereri vako. Izvi zvinonyanya kubatsira kana uri kunanga vatengi vangango tenga zvigadzirwa nemasevhisi ane chekuita neindasitiri yakati.

Ziva mhando dzevanoshandisa ads dziri kutsvaga. Semuyenzaniso, mushandisi ari kutsvaga 'Bike Shop’ kubva padesktop yavo inogona kunge iri kutsvaga nzvimbo chaiyo. Zvisinei, munhu ari kutsvaga mubvunzo mumwe chete panharembozha yake anogona kunge achitsvaga zvikamu zvebhasikoro pamhepo. Vashambadziri vanoda kusvika kune vafambi vanofanirwa kunanga nharembozha pane desktop kana piritsi. Vazhinji vafambi vari mukutsvaga maitiro uye vanowanzoita kutenga kwavo kwekupedzisira kubva padesktop yavo kana piritsi.

Mazwi akakosha akanyanya kutarisisa kune rako bhizinesi uye chigadzirwa, saka unogona kuita zvekufungidzira paunomisa mabhidhi ako ekutanga, asi iwe unozokwanisa kuzvigadzirisa kana wava nematanho ako. Iwe unogona kutevedzera keyword bhidhi gwara kuti usete ako ekutanga mabhidhi uye woagadzirisa mukati memavhiki mashoma ekutanga mushure mekuita account yako.. Iwe unogona kugadzirisa yako keyword mabhidhi mushure mekuona bhajeti yako uye chinangwa chevateereri.

Zvichienderana nehukuru hwebhajeti yako, iwe unogona kusarudza kuseta mabhidhi ako nemaoko kana kushandisa imwe yemaitiro ega. Pane dzimwe nzira dzinoverengeka dzekukwirisa mabhidhi ako paAdwords, asi iyo Maximize Shanduko zano ndiyo inonyanya kufarirwa. Google inoshandisa muchina kudzidza kugadzira mabhidhi zvichienderana nebhajeti yako yemazuva ese. Zvisinei, iwe unofanirwa kushandisa zano iri chete kana uine bhajeti rakakura uye uchida kuita otomatiki maitiro ekuseta mabhidhi paAdwords.

Shanduko yekutevera

Iwe unogona kushandisa AdWords shanduko yekutevera kuti uone kuti mangani ekushambadzira ako ari kushandura. Kazhinji, iwe uchaona nhamba yeshanduko pane peji rako rekusimbisa kana iwe uchishandisa iyo yakafanana kodhi kodhi yezvigadzirwa zviviri. Kana tarisiro yakadzvanya pane ese ads mukati mekupedzisira 30 mazuva, ipapo unofanira kukwanisa kupfuudza mari yakafanana mumakodhi maviri ekushandura. Asi huwandu hweshanduko huchasiyana zvichienderana nerudzi rwechirevo chaunoshandisa.

Shanduko haina kuparadzaniswa kune mumwe mutengi, saka zvinokwanisika kushandisa kukosha kwakasiyana kune imwe neimwe. Kazhinji, aya maitiro anoshandiswa kuyera ROI pane yega yega ad campaign. Iwe unogona kutoshandisa maitiro akasiyana-siyana emitengo yakasiyana-siyana uye marudzi ekushandura. Kukosha kwekushandurwa kunofanira kuiswa mundima inoenderana. Zvisinei, iwe ungangoda kushandisa imwechete shanduko kukosha kune ako ese ads kuve nechokwadi chekuti unokwanisa kuyera ROI yeadhi yega yega..

Kana uchimisikidza Webhusaiti kana Call On-Site shanduko, tinya pane Advanced Settings tab. Izvi zvicharatidza Koramu Yakashandurwa Kudzvanya. Iwe unogona zvakare kuona shanduko yedata pamatanho akawanda, kusanganisira Campaign, Ad Group, Ad, uye Keyword. Iwe unogona zvakare kushandisa iyo shanduko yekutevera data kuona kuti ndeapi marudzi emashambadziro anonyanya kushanda pakugadzira shanduko.. Nekutarisa kutendeuka kwako, iwe uchave nemufananidzo chaiwo wekuita kwako ad uye uishandise segwara rekunyora ads mune ramangwana.

Kumisikidza AdWords shanduko yekutevera iri nyore. Nhanho yekutanga kumisa kodhi yako yekutevera. Iwe unogona kutsanangura shanduko kune yega yega ads yako nekuitsanangura inoenderana nerudzi rwechiitwa chakaitwa nemushandisi.. Semuyenzaniso, iwe unogona kusarudza kuteedzera shanduko sekutumira fomu rekutumira kana ebook remahara. Kune Ecommerce nzvimbo, unogona kutsanangura chero kutenga seshanduko. Paunenge uchinge wagadzira kodhi, unogona kutanga kutevera ads ako.

Shanduko yekutevera inosiyana pakati peGoogle Analytics neAdWords. Google Analytics inoshandisa kudzvanya-kwekupedzisira kupihwa uye inopa kiredhiti kutendeuka pakadzvanywa AdWords yekupedzisira. Pane rimwe divi, AdWords attribution inokwereta shanduko kunyangwe uine dzimwe nzira dzekudyidzana nemushandisi vasati vasvika peji rako.. Asi nzira iyi inogona kunge isina kukodzera bhizinesi rako. Saka, iwe unofanirwa kushandisa AdWords shanduko yekutevera kana uine akawanda online ekushambadzira nzira.

Kana iwe uri kutsvaga kushandisa Google Adwords yemushandirapamwe wako wekushambadzira, iwe unozofanirwa kuziva zvimwe zvekutanga nezve maitirwo azvinoita. Iwe unofanirwa kushandisa mutengo-pa-kudzvanya (CPC) kubhidha, Saiti yakanangwa kushambadzira, uye kutarisisa zvakare kuwedzera yako yekudzvanya-kuburikidza nemitengo. Kuti nditange, verenga chinyorwa ichi kuti uwane zvakakosha zveAdWords. Mushure mekuverenga chinyorwa ichi, unofanira kukwanisa kugadzira mushandirapamwe unobudirira.

Cost-per-click (CPC) kubhidha

Mutengo-pa-per-tinya kubhidha chinhu chakakosha chemushandirapamwe wePPC unoshanda. Nekudzikisa mari yako-per-click, unogona kuwedzera traffic yako uye kutendeuka mazinga. CPC inotemerwa nebhidhi yako uye neformula inotarisisa kunaka kwead, ad chinzvimbo, uye zvinofungidzirwa zvinokanganisa zvekuwedzera uye mamwe mafomati ad. Iyi nzira inobva pane zvakawanda, kusanganisira rudzi rwewebhusaiti yaunayo uye zvirimo.

CPC mabhidhi nzira akasiyana kune yega saiti. Vamwe vanoshandisa mabhidhiro emaoko nepo vamwe vachivimba nemaitiro otomatiki. Pane zvakanakira nekuipira zvese. Imwe yemabhenefiti akanyanya kukosha eotomatiki kubhidha ndeyekuti inosunungura nguva yemamwe mabasa. Zano rakanaka rinokubatsira kukwidziridza mitengo yako uye kuwana mhedzisiro yakanaka. Paunenge uchinge wamisa mushandirapamwe wako uye nekugonesa mabhidhi ako, iwe unenge uri munzira yekuwedzera kuoneka kwako uye kushandura traffic yako.

A yakaderera CPC inokutendera iwe kuti uwane mamwe mabhatani ebhajeti yako, uye nhamba yepamusoro yekudzvanya inoreva zvakawanda zvinogona kutungamira kune webhusaiti yako. Nekuisa CPC yakaderera, iwe unozogona kuwana yakakwira ROI pane nedzimwe nzira. Mutemo wakanaka wegunwe ndewekugadzirisa bhidhiyo yako pavhareji yekutengesa yaunotarisira kuita pamwedzi. Kuwanda kwaunogamuchira kutendeuka, iyo yakakwirira ROI yako.

Nemazana ezviuru zvemashoko akakosha aripo, mutengo-pa-kudzvanya kubhidha chinhu chakakosha chekubudirira kwePPC mushandirapamwe. Kunyangwe maCPC akakwira haadiwe kune yega indasitiri, mitengo yakakwira inogona kuita kuti vakwanise kutengwa. Semuyenzaniso, kana bhizinesi richipa chigadzirwa chepamusoro-soro, inogona kukwanisa kubhadhara CPC yakakwirira. Mukupesana ne, maindasitiri ane yakakwira avhareji mutengo pakudzvanya anogona kukwanisa kubhadhara yakakwira CPC nekuda kwehupenyu hwehupenyu kukosha kwevatengi..

Kuwanda kwemari yaunoshandisa pakudzvanya kunoenderana nezvakati wandei, kusanganisira yemhando yemhando uye keyword kukosha. Kana izwi rako rakakosha risingaenderane nebhizimusi rako rakanangana nemusika, chikumbiro chako chinogona kuwedzera 25 muzana kana kupfuura. A high CTR chiratidzo chimwe chekuti ad yako yakakosha. Inogona kuwedzera CPC yako uchidzikisa Avg yako. CPC. Vashambadziri veSmart PPC vanoziva kuti CPC kubhidha haisi yemazwi akakosha chete, asi musanganiswa wezvimwe zvinhu.

Kana CPC ichitsvaga Adwords, unobhadhara muparidzi imwe mari yekudzvanya kwega kwega zvichienderana nekukosha kwekushambadzira kwako. Semuyenzaniso, kana ukatenga chiuru chemadhora uye wowana kamwe chete, iwe unobhadhara mutengo wakakwira kupfuura kana ukashandisa ad network seBing. Iri zano rinokubatsira kusvika kune yakakwira nhamba yevatengi uye yakaderera mutengo-pa-kudzvanya.

Saiti yakanangwa kushambadzira

NeSaiti Targeting munzvimbo, Vashambadziri veGoogle vanokwanisa kusarudza mawebhusaiti pachaonekwa zviziviso zvavo. Kusiyana nekubhadhara-per-click advertising, Saiti Targeting inobvumira vashambadziri kunanga chaiwo zvemukati masaiti. Nepo kubhadhara-per-click advertising kwakanakira vashambadziri vanoziva chaizvo izvo vatengi vavo vari kutsvaga, inosiya mukana wemusika usina kushandiswa. Heano mamwe matipi ekuita kuti ads yako ibude pachena:

Nhanho yekutanga mukukwirisa mitengo yako yekushandura ikusarudza iyo chaiyo saiti-yakanangana nekugadzira ad kugadzira. Mashambadziro anoenderana neakasarudzika saiti zvirimo anozonyanya kushandura. Sarudza chigadziriso chakanangana nesaiti kudzivirira kuneta kwevateereri, ndipo apo vateereri vanoneta nekuona ads imwe chete yapera. Izvi zvinonyanya kukosha kana uchishambadzira kune vanhu vane yakaderera kuverenga mazinga. Ichi ndicho chikonzero kuchinja vanogadzira ad nguva dzose kunogona kubatsira.

Re-targeting

Kushandisa kutarisisa zvakare neAdwords kunogona kuita zvakanyanya. Inogona kushandiswa kukwezva vangangove vatengi kune yako webhusaiti. Facebook ine zvakawanda kupfuura 75% yevashandisi venhare, zvichiita kuti ive sarudzo yakanaka yekusimudzira kuvepo kwako pa Twitter. Pamusoro pe, unogona kutora mukana weAdwords’ mobile-hushamwari fomati yekubata kutarisisa kwevateereri vako. Nenzira iyi, unogona kuvashandura kuva vatengi. Kushandisa Facebook ne Twitter kutarisisa zvakare inzira huru yekushandisa zvakanyanya iyi ine simba yekushambadzira maitiro..

Kutarisa zvakare neAdwords kune akawanda mabhenefiti. Inokubatsira kuti ugare uchibatana nevatengi vako varipo uye usvike kune vatsva. Nekuisa Script tags pawebhusaiti yako, vanhu vakashanyira saiti yako munguva yakapfuura vachaona ads yako zvakare, kugadzira kudzokorora bhizinesi. Google zvakare inobvumidza iwe kuti ushandise zvakare kunanga neAdwords mumatanho akasiyana siyana enhau, kusanganisira Facebook, Twitter, uye YouTube.

Google Ads inoshandisa kodhi inonzi “retargeting” iyo inoshanda nebrowser yemuenzi kutumira ads. Iyo kodhi hairatidzi pawebhusaiti yevashanyi skrini, asi inotaurirana nebrowser yemushandisi. Izvo zvakakosha kuti uzive kuti wese mushandisi weinternet anogona kudzima makuki, izvo zvichaita kuti ruzivo rwekushambadzira kwepamhepo rusaite munhu. Iwo mawebhusaiti anotova neGoogle Analytics tag yakaiswa anogona kusvetuka kuwedzera iyo Google Ads yekutangisa kodhi.

Imwe nzira yekutarisa zvakare neAdwords rondedzero-yakavakirwa retargeting. Murudzi urwu rwekutarisa zvakare, vashandisi vakatoshanyira webhusaiti uye nekudzvanya kusvika kune yekumashure-kubaya yekumhara peji. Izvi zvakanangwa shambadziro zvinogona kukurudzira vashanyi kutenga kana kusimudzira kune kunyoresa. Kutarisazve neAdwords izano rakanakisa rekugadzira emhando yepamusoro inotungamira.

Pane nzira dzakawanda dzekuvandudza yako Adwords ads. Unogona kukopa uye kunama ads aripo muakaundi yako, kana kuti tarisa mabhokisi ese ari maviri kuti uchinje. Mushure mekunge wakopa nekuisa, unogona kuenzanisa kopi yako uye musoro wenyaya kune mamwe ads. Kana iyo kopi isingashande, edza kuinyora zvakare uye tarisa mitengo yako yekutendeuka. Iwe unogona kutoda kuita mamwe tweaks kune kopi, zvakare. Heano mamwe matipi ekuvandudza yako Adwords mushandirapamwe:

Mari yekudzvanya

Nepo CPC chiri chinhu chakakosha chekushambadzira online, kune dzimwe nzira dzekuchengetedza mari pasi pekutonga. Nekushandisa Google AdWords, unogona kuisa ads pane chero webhusaiti zvichibva pane chero izwi kana chirevo. Pasinei nerudzi rwebhizinesi rako, iwe unofanirwa kutarisisa kubhadharisa kweGoogle kuti udzivise kupfuura. Pazasi pane mamwe matipi anobatsira ekuti urambe uchifunga kana uchisarudza mutengo wako pakudzvanya.

Mutengo wekudzvanya kweAdwords unosiyana zvichienderana nechigadzirwa chiri kushambadzirwa. Mazhinji ekushambadzira epamhepo mapuratifomu ari auction-yakavakirwa, zvichireva kuti vashambadziri vanobhadhara zvichienderana nehuwandu hwekudzvanya kwavanoitwa. Kukwirisa vakwikwidzi’ bids, zvakanyanya mukana wekushambadzira kwavo kunoonekwa munhau feed. Kana bhizinesi rako richitsvaga yakakwira traffic, maCPC epamusoro anogona kukubatsira kuwedzera kuoneka kwako. Iwe unogona kushandisa Google Analytics kuti uone kuti ndeapi mazwi makuru ari kushandura akanakisa.

Mutengo wakakodzera pane kudzvanya unoenderana neROI yako chinangwa. Mabhizinesi mazhinji anoona chiyero cheshanu-kune-chimwe chinogamuchirika kana uchishandisa mutengo pakuona (CPI) advertising. Imwe nzira yekutarisa mutengo pane kudzvanya ndeye iyo muzana yekudzvanya kune mari. Nokuwedzera avhareji kukosha kwevatengi, CPC yako ichave yakakwirira. Chinangwa chekuwedzera kudzoka pakudyara (ROI).

Kuwedzera CPC yemushandirapamwe wako weAdwords, funga kuvandudza iyo ROI yemamwe ako ekushambadzira nzira. Kuzadzikisa chinangwa ichi kuchakubvumidza iwe kutora mukana wekudzoreredza ads pasocial media uye zvakananga kutumira. Uyezve, email inogona kushanda pamwe chete nedzimwe nzira dzako dzekutengesa, kuwedzera bhizinesi rako uye kuderedza mari. Iwe unogona kubata bhajeti rako uchiwedzera ROI yako nekushanda neMutengi Kuwana Mutengo. Saka, wakamirira chii?

Mutengo pakutenga

CPA, kana mari yekutenga, inoyera mutengo wakakwana wekutora mutengi. Chiitiko chekushandura chinogona kunge chiri kutenga, kutumira fomu, application download, kana kukumbira callback. Mutengo pakutenga unowanzoshandiswa kuyera kushanda kwesocial media, email marketing, uye yakabhadharwa kushambadzira. Nepo SEO isina mitengo yakananga yekushambadzira, zvinokwanisika kuwana pfungwa iri nani yekubudirira kweemail kushambadzira nekuverenga iyo CPA pane chiito.

Nepo CPA yakakosha kune chero mushandirapamwe wekushambadzira, zvakaoma kuenzanisa nechiyero chakajairwa. Inosiyana zvakanyanya zvichienderana nechigadzirwa, industry, uye mutengo. Iyo yakaderera mutengo pakutenga, zviri nani yako ad campaign iri. Kuti uverenge yako CPA, unofanira kuverenga akati wandei metrics, kusanganisira iyo bounce rate uye kushanya kwakasiyana. Kana CPA yako yakakwirira, nzira yako yekutengesa ingada kugadziriswa.

Iwe unogona zvakare kuverenga CPA yemabhizinesi asina zvigadzirwa kana masevhisi. Aya mabhizinesi anogona kutevera shanduko, zvakadai sekuzadza fomu uye kusaina demo, kushandisa mafomu. Zvisinei, hapana mwero wekuona mutengo wakakodzera pakutenga, sezvo bhizinesi rega rega repamhepo rine zvigadzirwa zvakasiyana, mitengo, miganho, mari yekushandisa, uye ad campaigns. Nzira yakanakisa yekuverenga CPA ndeyekutevera kuti vangani shanduko inogadzira yako ad campaign.

CPA inzira yakajairika yekutevera kubudirira mune yekutsvaga injini yekutengesa. Inobatsira kuona kuti imarii yaunoshandisa kuwana mutengi mutsva. Iyo CPA inowanzoverengerwa kutendeuka kwekutanga, senge fomu kusaina kana kunyoreswa kwedemo. Iwe unogona zvakare kutevedzera uye kuyera kushanda kweads yako uye kuona kuti imarii yavanodhura kuwana. Kunyanya kutendeuka kwaunowana, zvishoma zvauchabhadhara mukufamba kwenguva.

Chiyero chekushandura

Kana iwe uri kutsvaga kuwedzera shanduko yako paAdwords, pane zvimwe zvinhu zvaunofanira kuita kuti uvandudze. Chekutanga, unofanirwa kunzwisisa kuti kutendeuka chii. Shanduko yehuwandu muGoogle Adwords ndiyo muzana yevashanyi vanodzvanya pane yako ad vobva vashandura. Kutendeuka uku kunogona kuva chero chinhu kubva 10% ku 30%. The best conversion rate is three to five times above the industry average. Kuti uwedzere kutendeuka kwako, iwe unofanirwa kuyedza nezvipo zvakasiyana uye kuyedza kuyerera kwewebhusaiti yako. Izvi zvichakubatsira kuti unzwisise zviri kushanda uye zvisingabatsiri. Uyezve, unogona kutora mukana wekutengesazve kutorazve vashanyi vakaratidza kufarira zvigadzirwa zvako.

Kazhinji, mushambadzi wese anofanira kuvavarira chiyero chekushandura chingangoita 2.00%. Izvi zvinoreva kuti kune wese 100 vashanyi vewebhusaiti, vaviri vanofanira kuzadza fomu rekuonana navo. Kumakambani eB2B, chiyero ichi chinofanira kunge chiri pamusoro pemaviri. Kune e-commerce webhusaiti, inofanira kuva maodha maviri pazana vashanyi. Zvisinei, pane mamwe mamiriro ezvinhu apo mushanyi asingazadzi fomu, asi kutendeuka kunofanira kuramba kuchiverengwa. Pasinei nenyaya, chiyero chekushandura chepamusoro paAdwords chichawedzera bhizinesi rako uye kuwedzera ROI yako.

Chimwe chinhu chakakosha mukuvandudza chiyero chekushandura ndechekutarisa kune vatengi vako vakanaka. Nokuisa pfungwa pavateereri vakakodzera, iwe unozogona kubata pasi peiyo funnel traffic yauri kutsvaga. Kunyange zvazvo vashambadziri vakawanda vachipedza mari yakawanda pakushambadzira, chikamu chidiki chete muzana chinotendeutsa. Kana iwe uchitarisa kune vateereri vakakodzera, iwe unogona kuwedzera mari yako uye kuderedza mari yako. Kana uine vatengi vakakodzera, chiyero chako chekushandura chichakwira zvakanyanya!

Keyword research

Kana iwe uchida kuti mushandirapamwe wako wekushambadzira ushande sezvinobvira, zvakakosha kuti unzwisise kukosha kwekutsvaga kwemazwi makuru. Kusarudzwa kwemazwi asina kunaka kunopedza nguva yako nesimba, sevanhu vanoitsvaga havangaite kunge vachitsvaga chigadzirwa chako. Kushandisa yakatarwa seti yemazwi akakosha kunoita kuti iwe usvike kune chako chinangwa chevateereri. Heano mamwe matipi ekuita yako kiyi yekutsvagisa maitiro nyore. – Dzidza nezve buyer persona. Mutengi persona iboka remazwi akakosha anoratidza zvakafanana kutsvaga chinangwa. Inogona kukubatsira kunanga vateereri chaivo, uye kugadzira zvemukati zvinoenderana.

– Ziva vateereri vako. Keyword research inokupa iwe nzwisiso yaunoda kuti uone zvido zvevateereri vako. Inokubatsirawo kuziva kuti ndeapi mazwi akakosha anonyanya kukosha kune webhusaiti yako, uye izvo zvinonyanya kukwikwidza. Ruzivo urwu runogona kubatsira kune yako yemukati zano uye yako yese yekushambadzira zano. Kazhinji, vanhu vanotsvaga mhinduro online, uye kushandisa mazwi akakosha anogona kukubatsira kunanga vateereri chaivo. Izvo zvakanyanya kunangwa zvemukati mako, iyo traffic yakawanda iwe yaungatarisira kuwana.

– Ziva makwikwi ako. Kushandisa keyword research tools, unogona kuona kuti vakwikwidzi vako vari kunanga chii uye kuti vari kukwikwidza sei. Ita shuwa kuti unosarudza mazwi akakosha asina kunyanya kukwikwidza kana akawandisa. Sarudza niches ine yakakwira traffic volume. Mazwi akakodzera anokwezva nhamba yepamusoro yevanhu. Pakupedzisira, enzanisa mazwi ako makuru kune vakwikwidzi vako’ zvemukati uye chinzvimbo. Paunenge uine pfungwa yakajeka yezvido zvevateereri vako, unogona kutanga kunyora zvemukati kuzadzisa izvo zvinodiwa.

Kugadzira ad inogombedzera

Kugadzira kushambadzira kwakanaka kwakakosha kana iwe uchida kuti bhizinesi rako rive rakasiyana nemamwe. Kushambadza kwakanaka kunofanirwa kuve kwakakodzera uye kunosiyana-siyana, uye pindura mubvunzo ungangove nemuverengi nezvechigadzirwa chako kana sevhisi. Kugadzira ad kuri nyore uye kunonetsa, nekuti nyika yedhijitari ine nhungamiro dzakawanda uye maturusi. Hezvino zvinhu zvinomwe zvekuchengeta mupfungwa paunenge uchigadzira kushambadzira kwakabudirira:

Shandisa mazwi ane simba – aya ndiwo mazwi akakosha anokwevera muverengi mukati uye anomutsa kufarira kwavo. Kushandisa izwi “iwe” mushambadziro yako ndiyo imwe yenzira dzinoshanda dzekuti vateereri vako vatarise. Vanhu vanopindura zvakanaka kune ad kopi inotarisa pavari, pane bhizinesi rako. The “iwe” mune yako ad kopi inotarisa mutengi pamunhu ari kuverenga ad, uye nokudaro vanowedzera mukana wekuti vadzvanye pairi.

Paunenge uchigadzira yako ad kopi, yeuka kunyora musoro wenyaya unogombedzera, iyo inotsanangura kuti chigadzirwa chako kana sevhisi chii uye inosanganisira izwi repamusoro-vhoriyamu kubva kuboka rako rekushambadza. Izvi zvichabatsira yako keyword mhando zvibodzwa. Kana uine akawanda keywords mugroup, usanzwe uchisungirwa kunyora akasiyana ad zvinyorwa kune yega yega. Pane kudaro, funga kuti iro dingindira reboka rekushambadza chii, uye nyora zvinyorwa zvakatenderedza mazwi makuru anoita seanonyanya kukosha kuboka rekushambadzira.

Kana iwe uri mutsva kuAdwords, iyi inokurumidza giredhi ichavhara izvo zvekutanga: Keyword research, Marudzi emushandirapamwe, CPC mabhidhi, uye Negative keywords. Mushure mekuverenga chinyorwa ichi, iwe unenge wakagadzirira kuvhura yako yekutanga AdWords mushandirapamwe! Ramba uchiverenga kuti uwane mazano uye mazano ekuti ungaita sei kuti mushandirapamwe wako ubudirire. Uchava nechivimbo chakawanda kupfuura kare! Saka tanga! Uye usakanganwe kutarisa mamwe maAdwords madhairekitori uye maitiro-ezvinyorwa kune mamwe matipi uye matipi..

Keyword research

Imwe yedzakanakisa nzira dzekuwana akakosha mazwi ndeye kushandisa chishandiso chakadai seBing's keyword tool. Bing ndiyo yechipiri pakukura injini yekutsvaga munyika, processing over 12,000 mamiriyoni ekutsvaga mwedzi wega wega. Ichi chishandiso chinokupa rondedzero yemazwi akakosha mazano anoenderana neako akasarudzwa mazwi. Shandisa zvinyorwa izvi kugadzira zvinyorwa, kuwedzera mikana yako yekukwezva vashanyi vatsva. Iwe unogona zvakare kushandisa zvinyorwa izvi kugadzira zvinyorwa zvitsva, senge blog post kana vhidhiyo.

Keyword research ndiyo maitiro ekuona mazwi akakosha anoshandiswa nevanhu kutsvaga zvigadzirwa kana masevhisi ako. Nekuita izvi, iwe uchadzidza nezve nyaya dzinofarirwa uye kuti ndedzipi mhando dzemukati dziri kutsvagwa nevanhu. Kuziva kuti ndeapi mazwi akakosha anozivikanwa pakati pevateereri vako anozokubatsira kuona kuti ndeapi marudzi ezvinyorwa zvekugadzira. Paunenge uine yako rondedzero yemazwi akakosha, unogona kunanga aya mazwi akakosha ne ad copywriting, social media marketing, nemamwe mazano.

Paunenge uchitsvaga mazwi makuru, iwe unozoda kutarisa kune izvo zvakanyanya kujeka kupfuura zvakajairika. Chikonzero chiri nyore: kana keyword yakakura, hazvibviri kusvika kune vateereri vako. Kana ukashandisa generalized keywords, iwe unogona kutambisa nguva nemari. Broad keywords, pane rimwe divi, haizounzi traffic yakawanda. Paunowana chaiwo mazwi makuru, kuvapo kwako paIndaneti kuchabudirira. Yakanyatsogadzirwa keyword list ichakutendera kuti utarise kune chaivo vateereri nechaiyo yemukati.

Kune akati wandei emahara uye ekutanga keyword maturusi anogona kukubatsira nekutsvaga kwako kweakananga mazwi. Moz's Keyword Explorer ndechimwe chishandiso chakadaro, uye inopa emahara uye premium shanduro. Ongororo yaLarry Kim yeMoz's Keyword Explorer inogona kukupa pfungwa yekuti Moz's Keyword Explorer inobatsira sei.. SEMrush imwe yakanaka keyword chishandiso ine yemahara uye yakabhadharwa vhezheni. Unogona kuedza ose ari maviri usati waita sarudzo yekupedzisira.

Campaign type

Pane nzira dzakawanda dzekuwedzera bhajeti yako yekushambadzira kuburikidza nekushandiswa kweakasiyana Campaign marudzi anowanikwa muAdwords.. Kana mutsvagiri achinyora izwi rekare, injini yekutsvaga inokurudzira Morphe mabhurashi kumushandisi. Mhando iyi yekutsvaga yakanakira mabhureki ane ruzivo rwemhando yepamusoro, nekuti chinangwa ndechekuti mutsvaga ave mutengi. Nepo mibairo yerudzi urwu yemushandirapamwe yakakura, hazvisi nyore kushandura avo vanotsvaga kuva vatengi. Semuyenzaniso, kana mumwe munhu achitsvaga “Morphe brushes,” shambadziro ichabuda yemabhurashi eMorphe anotengeswa zvakanyanya. Izvo zvinogona kutaurwa nezve eyeshadow palettes.

Imwe mhando yemushandirapamwe ndeyemushandirapamwe wemamiriro ezvinhu, iyo inoisa ads yako pamawebhusaiti akafanana. Iyi mhando yemushandirapamwe inonyanya kubatsira kumabhizinesi emuno. Rudzi urwu rwekushambadzira runotaridza ruzivo rwebhizinesi rakakodzera nenzira yemifananidzo inopindirana. Iwe unogona kusarudza kwaunonongedza uye kuti unoda kuti ads ako aite kwenguva yakareba sei. Rudzi urwu rwekushambadzira runogona kuwedzera kuratidzwa kwechigadzirwa chako uye kuwedzera kushanda kwekutengesazve. Kana iwe uchimhanyisa infographic campaign, ads ako achaiswa pamawebhusaiti akafanana.

Kune dzimwe nzira dzekusimudzira kushanda kweAdwords yako mushandirapamwe. Mushandirapamwe wekutsvaga wemhando unogona kukubatsira kuwana nzwisiso yakakosha mune izvo vateereri vako vari kutsvaga. Mazita ekutsvaga macampaign anogona zvakare kukubatsira iwe kugadzira inotungamira uye yepamusoro-funnel zvinangwa. Semuyenzaniso, unogona kumhanyisa ad yewebhusaiti yebhizinesi rako, uye wobva washandisa iyo URL yepeji yekumhara kutyaira yakawanda traffic. Iyi inzira yakanaka yekukwezva vashanyi vatsva uye kuwedzera chiyero chako chekushandura.

CPC mutengo

Iwe unogona kunge uchinetseka kuti ungadzikisa sei CPC yako bhidhi yeAdwords kuti uwedzere purofiti. Kunyange iyi ndiyo nzira iri pachena yekuita kudaro, inongova imwe chete yezvakawanda zvingasarudzwa. Iwe unofanirwawo kufunga nezvekudzikisa zvimwe zvikamu zvedanidziro yako. Kushandisa Pathvisit ndeyese-mu-imwe yekushambadzira chishandiso chinogona kuteedzera mafoni, shandura vashanyi vakawanda, uye kugadzira mishumo yekushambadzira. Nekudzikisa yako CPC bhidhi, iwe unogona kuwedzera mikana yako yekuona yakakwira ROI uye kushomeka kwekushambadzira.

Zvichienderana nebhajeti yako, iwe unogona kuseta yakanyanya CPC bhidhi yezwi rega rega kana ad boka. Iwe unogona kugadzirisa mabhidhi ako pachako, kana kushandisa otomatiki kubhidha sarudzo. Manual kubhidha inobvumidza iwe kuseta iyo yakanyanya mari yaunoda kushandisa pane rimwe kiyi izwi kana ad boka. Izvi zvinokutendera kuti utore bhajeti rako uye uwane mamwe hunyanzvi nekushambadzira kwako ROI uye zvinangwa zvebhizinesi.. Pane zvakati wandei zvakanakira kushandisa manyorerwo kubhidha.

Nepo vazhinji vashandisi veAdWords vachishandisa CPC kubhidha kumacampaign avo, iwe unogona zvakare kufunga nezve kushandisa imwe nzira – CPM. Nepo CPC kubhidha ndiko kugadzika kugadzika kwePPC mushandirapamwe, CPM ndiyo yakanakisa sarudzo kana iwe uchida kuti kushambadzira kwako kuonekwe pamapeji epamusoro einjini dzekutsvaga. Kana zvasvika pakudzora mari, CPC ndiyo yekutanga metric. Ichasiyana kune akasiyana mishandirapamwe uye ads.

Sezvakaita chero imwe nzira yekushambadzira, bhajeti yezuva nezuva yakakosha. Kana usati wamboshambadza online kare, kekutanga Google Adwords mushandirapamwe inofanira kutanga mu $20 – $50 range, uye ipapo gadzirisa sezvinodiwa. Sezvaunoramba uchitarisa zvabuda, unogona kuchinja bhajeti yako chero nguva. Kushandisa Google AdWord Zvishandiso kunogona kukubatsira kugadzirisa bhajeti yako yemazuva ese kuti ukwidze mishandirapamwe yako. Kana iwe uine chero chinonetsa kugadzirisa bhidhi yako, Google AdWords Grader ndiyo yakanakisa chishandiso chekukubatsira kuita sarudzo dzakanakisa dzebhizinesi rako.

Negative keywords

Imwe nzira yekuwedzera kukosha kwekushambadzira kwako ndeyekusanganisira mazwi asina kunaka mumishandirapamwe yako yePPC. Aya makiyi mazwi haangozvibatanidza nemubvunzo mumwechete. Anofanira kusanganisira mazwi anoreva zvakafanana, shanduro imwe uye yakawanda, uye kumwe kusiyanisa kwezwi. Semuyenzaniso, kana uri kuyedza kuisa chinzvimbo “gomo,” yako yakashata keyword campaign inofanirawo kusanganisira misiyano yakadai segomo negomo. Zvisinei, mazwi asina kunaka haashande otomatiki nenzira imwechete nekutsvaga mishandirapamwe, saka iva nechokwadi chekuyedza akati wandei maitiro.

Kuti uwane zvakanyanya kubva muchirongwa ichi, iwe unofanirwa kuziva kuti ndeapi mazwi ari kunyorwa nevanhu muinjini yekutsvaga uye ndeapi asina basa kune bhizinesi rako. Chirevo cheKutsvaga Mutsvakiridzo muAdwords chinokuzivisa iwe kuti ndeapi mazwi ari kunyorerwa nevanhu vasati vasvika pawebhusaiti yako.. Kana wangoziva kuti ndeapi makiyi mazwi akashata vashanyi vako vari kunyora mubhokisi rekutsvaga, iwe unogona ipapo kusarudza kuvabatanidza mumushandirapamwe wako wekushambadzira.

Nokushandisa mazwi asina kunaka, unogona kuvandudza chinangwa chako chekutsvaga nekusabatanidza mazwi ekutsvaga asina basa. Unogonawo kusabvisa ad text ye “matombo matsvuku” kana zvimwe zvakafanana. Mhedzisiro yese yekushandisa mazwi asina kunaka ndeyekudonhedza pasi kune chako chinangwa chevateereri uye kuwedzera kudzoka kwako pakudyara. Dzidza maitiro ekuashandisa muAdWords nekuverenga chinyorwa ichi. Iwe uchaona maitiro asina kunaka mazwi anogona kuwedzera purofiti yako mumavhiki mashoma.

Kushandisa mazwi asina kunaka muAdwords hakungonatsiridza kushambadzira kwako chete, asi ivo zvakare vanokuchengetera mari nekudzikisa mutengo wako pakudzvanya (CPC). Nekudzikisa nhamba yevasina kutendeutsa mabhatani, iwe uchachengetedza mari yaunogona kuisa kune mamwe macampaign anoshanda. Asi bhenefiti huru yekushandisa zvisina kunaka mazwi ndeyekuti ivo vanozokubatsira iwe kuvandudza yako shanduko mazinga uye kuderedza bounce mitengo..

Kungwara kwemakwikwi

Mabhenefiti ehungwaru hwemakwikwi ebhizinesi rako anoenda kure kupfuura kungonzwisisa vakwikwidzi vako. Inokubatsira kuona yavo yakasarudzika yekutengesa chirevo, vatereri vakanangwa, zvirongwa zvemitengo, nezvimwe. Kungwara kwemakwikwi kunokubatsira kuita sarudzo dzinofambiswa nedata dzinogona kugadzira kushambadzira kwako, mishandirapamwe, uye nzvimbo dzekutengesa dzinoshanda zvakanyanya. Aya manzwisisiro anogona kukubatsira kuvandudza kunaka kwezviziviso zvako uye mishandirapamwe yekushambadzira, pamwe nekuona mikana mitsva uye kutyisidzira kunogona kuwedzera purofiti yako. Ngatitarisei mimwe mienzaniso yehungwaru hwemakwikwi.

Kuwana hungwaru hwemakwikwi zvinoreva kuziva vakwikwidzi vako’ mazano anokosha, maitiro avanoita kushambadzira, uye ndeapi maitiro avanoshandisa kuwedzera mitsetse yavo yepasi. With over 4.9 mabhiriyoni vanoshandisa internet, kugara nhanho imwe pamberi pemakwikwi ako kwakakosha pakubudirira kwebhizinesi. Maererano neCrayon's 'State of Market Intelligence,’ 77% emabhizinesi anodudza hungwaru hwemakwikwi sechinhu chakakosha mukuhwina chikamu chemusika. Kungwara kwemakwikwi kunobatsirawo kune mhando dziri kutsvaga kuwedzera mari nekukurumidza sezvinobvira.

Imwe nzira yekuunganidza huchenjeri hwemakwikwi kune yako Adwords mushandirapamwe ndeyekutarisa makwikwi ako. Chishandiso chakanaka chehungwaru chinokutendera kuti uenzanise izvo zviri kugoverwa nevakwikwidzi vako uye zvichakuzivisa kana zvitsva zvaburitswa.. Semuyenzaniso, BuzzSumo yakanakisa mukwikwidzi yekutsvaga chishandiso, sezvo zvichizokubatsira kuona kuti ndeapi marudzi ezvinyorwa zviri kushandiswa nevakwikwidzi vako kusvika kune vatengi. Ichi chishandiso chehungwaru chemakwikwi chinovimbwa nemakambani akaita seHubSpot, Expedia, uye Telegraph. Inogona kukubatsira kuti uone kuti vakwikwidzi vanoshandisa sei zvirimo kugadzira traffic uye shanduko.

Yepamusoro inokwikwidza landscape spreadsheet ichange iine ruzivo nezve metrics ega ega, mazita emakambani, branded ads, uye asiri ma-branded ads. Inofanirawo kunge iine mamwe ma tabo anovhara akakosha mazwi, ads, mapeji ekumhara, nezvimwe. Kana iwe uchitsvaga chaiwo vakwikwidzi vari kuita bvunzo, unogona kudhiraivha pasi kuti uone kuti ndeipi yemashambadziro avo uye mapeji ekumhara ari kuita nemazvo. Unogona kutanga kuenzanisa mhinduro dzako nedzavo. Kana uri kushandisa Adwords yePPC, iwe uchava nemupendero pamusoro pevakwikwidzi vako kana uchiziva zvauri kuita.

Pane nzira dzakasiyana dzekumisa yako Adwords account. Zvichienderana nezvinangwa zvako, unogona kushandisa chimwe chezvivakwa zvinotevera: Chinangwa chemushandirapamwe, Bidding system, uye Mutengo. Kupatsanura kuyedzwa zvakare sarudzo. Kana wangogadzira iyo yakanakisa fomati yemushandirapamwe wako, inguva yekuona kuti ungashandisa sei bhajeti yako yekushambadzira. Pazasi pane mamwe matipi ekukubatsira kuti utange. Kugadzira mishandirapamwe inoshanda zvakanyanya, verenga gwara iri.

Mutengo

Mutengo weAdwords unosiyana zvichienderana nekusiyana kwakasiyana. Avhareji mari yakapoteredza $1 ku $5 nekudzvanya, nepo mitengo yeDisplay Network iri pasi zvakanyanya. Mamwe mazwi makuru anodhura kupfuura mamwe, uye kukwikwidzana mukati memusika kunokanganisawo mutengo. Iwo anonyanya kukosha eAdwords keywords anowanzo kudhura kupfuura avhareji, uye kazhinji ndevemisika ine makwikwi, semaindasitiri ezvemitemo neinishuwarenzi. Zvisinei, kunyange nemari yakakwirira, Adwords ichiri nzira yakanaka yekutengesa bhizinesi rako online.

Kunyangwe CPC isingapi nzwisiso yakawanda pachayo, inzvimbo huru yekutanga yekunzwisisa mutengo weAdwords. Imwe metric inobatsira ndeye CPM, kana mutengo-pa-chiuru zvinoonekwa. Iyi metric inokupa iwe pfungwa yehuwandu hwaunoshandisa pakushambadzira, uye inobatsira kune ese CPC neCPM mishandirapamwe. Zviratidziro zvemhando yakakosha mukutanga mushandirapamwe wenguva refu wekushambadzira.

Mutengo weAdwords ihuwandu hwemutengo wako pakudzvanya (CPC) uye mutengo pachuru pazvinoonekwa (CPM). Mari iyi haisanganisi imwe mari, senge yako webhusaiti webhusaiti, asi inomiririra bhajeti yako yese. Kuisa bhajeti yezuva nezuva uye yakanyanya kubhidha inogona kukubatsira kudzora mutengo wako. Iwe unogona zvakare kuseta mabhidhi pakiyi yezwi kana ad boka level. Mamwe mametric anobatsira ekutarisa anosanganisira pakati penzvimbo, iyo inokuudza kuti ad yako inomira sei pakati pemamwe ads. Kana iwe usina chokwadi nezve nzira yekuseta mabhidhi ako, unogona kushandisa Auction insights kuti uone kuti vamwe vashambadziri vari kubhadhara marii.

Mukuwedzera kune bhajeti yako, yako yemhando yepamusoro inokanganisawo mutengo weAdwords. Google inoverengera mutengo weAdwords campaign zvichienderana nehuwandu hwevashambadziri vane ads yerimwe keyword. Iyo yepamusoro yako yemhando yekuyera, iyo yakaderera mutengo pakudzvanya kuchava. Pane rimwe divi, kana chiyero chako chemhando chakashata, iwe uchabhadhara yakawanda kupfuura makwikwi ako. Saka, zvakakosha kuti unzwisise bhajeti yako yeAdwords kuitira kuti ugare mukati maro uye uone migumisiro yakanaka.

Bidding system

Shanduko kudhidhiyo system uye yekufananidza system muAdwords vane vakawanda vatsoropodzi vanonyomba kuGoogle. Kare, mushambadzi wehotera anogona kutenga pashoko “hotel,” kuve nechokwadi chekuti kushambadzira kwake kwaizobuda pamusoro peSERPs. Zvaireva zvakare kuti kushambadzira kwavo kwaizoonekwa mumitsara ine izwi “hotel.” Izvi zvaizivikanwa sekuti Broad match. Asi zvino, neshanduko dzeGoogle, maitiro maviri aya haasisiri akaparadzana kudaro.

Pane akati wandei mazano anowanikwa ekuwedzera kudzvanya kwako mukati mebhajeti. Aya mazano akakwana kana iwe uchida kukwidziridza chiyero chako chekushandura uye kuwana huwandu hwakawanda. Asi ziva kuti mhando yega yega yekubhidha zano ine mabhenefiti ayo. Akanyorwa pazasi ndiwo matatu makuru marudzi emabhidhi masisitimu uye zvakanakira zvawo. Kana iwe uri mutsva kuAdwords, yako yakanakisa sarudzo ndeyekuyedza iyo Maximize Shanduko zano, iyo inogadzirisa otomatiki mabhidhi kuti awedzere shanduko.

Mano otomatiki ebhidhi anobvisa fungidziro kubva mukushambadza kunobhadharwa, asi iwe unogona kuwana mhinduro dziri nani nemaitiro emaoko. Bhadhi imari yaunoda kubhadhara kune chaiyo kiyi kiyi. Asi ramba uchifunga kuti bhidhiyo haitarise chinzvimbo chako; Google haidi kupa nzvimbo yepamusoro kune mumwe munhu anoshandisa mari yakawanda pane keyword. Ndosaka uchifanira kuverenga nezve auctioning system usati waishandisa.

Manual bhidhiri inobvumidza iwe kudzora iyo yebhidhi yemari kune yega yega ad. Iwe unogona kushandisa iyo Bidding System kucheka bhajeti yako kana ads ikasaita zvakanaka. Semuyenzaniso, kana chigadzirwa chako chakakurumbira, ungangoda kushandisa machisi akatambanuka pane kuenderana chaiko. Broad match ndiyo iri nani sarudzo yekutsvaga general, asi zvichakudhura zvishoma. Neimwe nzira, unogona kusarudza chaiwo machisa kana mutsara wezvirevo.

Chinangwa chemushandirapamwe

Pane nzira dzakati wandei dzekumisa chinangwa chemushandirapamwe muGoogle Adwords. Iwe unogona kuseta bhajeti yezuva nezuva, izvo zvakaenzana nemari yako yepamwedzi yemushandirapamwe. Zvadaro, govana nhamba iyoyo nenhamba yamazuva pamwedzi. Paunenge wasarudza bhajeti yako yezuva nezuva, iwe unogona kuseta yako yekubhidha nzira zvinoenderana. Pamusoro pe, Zvinangwa zvemushandirapamwe zvinogona kuisirwa mhando dzakasiyana dzetraffic. Zvichienderana nezvinangwa zvemushandirapamwe wako, unogona kusarudza kunanga chero nzvimbo chaidzo kana vateereri chaivo.

Chinangwa chedanidziro ndicho chinhu chakakosha chedanidziro yese. Chinangwa chinofanira kutsanangura zvakajeka zvinoda kuchinjwa kuitira kuti mushandirapamwe ubudirire. Inofanira kuva pfupi sezvinobvira, uye zvinofanira kunyorwa nenzira inoita kuti vose vanobatanidzwa mumushandirapamwe vazvinzwisise. Chinangwa chinofanirawo kuva chakananga, zvinogoneka, uye ichokwadi. Izvi zvinobatsira pakuona zviwanikwa zvinodiwa kuti chinangwa ichocho chizadziswe. Kushandisa dzidziso dzekuchinja, unogona kuseta zvinangwa zvinogoneka zvedanidziro yako.

Split test ads

Pane matanho maviri ekutanga ekuparadzanisa-kuyedza ads ako muGoogle's Adwords. Chekutanga, iwe unofanirwa kugadzira maviri akasiyana ads uye woaisa muboka rako rekushambadza. Zvadaro, iwe uchada kudzvanya pane imwe neimwe kuti uone kuti ndeipi inoita zvirinani. Unogona kuona kuti ndeipi vhezheni yako ad inoshanda zvakanyanya. Kuita kuti kupatsanura-yedzo ishande sezvinobvira, tevera matanho ari pasi apa.

Gadzira maviri akasiyana ad seti uye isa bhajeti kune yega yega ad. Imwe shambadziro inodhura zvishoma, nepo imwe yacho ichizodhura yakawanda. Kuti uone bhajeti yako yekushambadzira, unogona kushandisa mushandirapamwe bhajeti Calculator. Nekuti kupatsanura bvunzo kunodhura, unopedzisira warasikirwa neimwe mari, asi iwe zvakare unozoziva kana ako ad seti ari kushanda. Kana iwo maviri ad seti akafanana, ita chokwadi chekugadzirisa bhajeti yako zvinoenderana.

Mushure mekunge wasarudza mapoka maviri ad, sarudza iyo inogona kuburitsa huwandu hwepamusoro hwekudzvanya. Google ichakuudza kuti ndeipi inobudirira. Kana ad yako yekutanga ikawana zvakanyanya kudzvanya, ipapo chiratidzo chakanaka. Asi yechipiri ad boka ine yakaderera-kuburikidza mwero. Iwe unozoda kudzikisa bhidhi yako kana iwe uchitarisira kuona iyo yepamusoro CTR kubva kune rimwe ad boka. Nenzira iyi, unogona kuyedza kukanganisa kweads yako pakushandura kwako.

Imwe nzira yekuparadzanisa-kuyedza Facebook ads ndeye kugadzirisa yako iripo mushandirapamwe. Kuita izvi, gadzirisa ako ad seti uye sarudza Split bhatani. Facebook ichagadzira otomatiki ad seti ine shanduko uye inodzosera yekutanga. Muedzo wekupatsanura uchaita kusvika waronga kuti umire. Kana bvunzo yako yekupatsanura yakabudirira, unofanira kuenderera mberi nemushandirapamwe nemigumisiro yebvunzo yako. Iwe unogona kuda kupatsanura ads kuita maviri kana kunyange matatu akasiyana mishandirapamwe.

ROI

Kushambadzira kweinjini yekutsvaga inzira inodhura yekusvika kune tarisiro chaiyo panguva chaiyo. Inopawo mamwe ekutevera, kukubvumira kuti uone kuti ndeapi ads kana mazwi ekutsvaga akaguma nekutengesa. Zvisinei, vatengesi vanofanirwa kuziva maitiro ekuwedzera ROI nekusarudza iwo akakosha mazwi, kugovera bhajeti rakakodzera uye nzira dzekugadzirisa sezvinodiwa. Ichi chinyorwa chinokurukura zvimwe zvakakosha zvekuchengeta mupfungwa kuti uwedzere ROI neAdwords. Verenga kuti udzidze zvakawanda.

Paunenge uchiverenga ROI yeAdwords, zvakakosha kuyeuka kuti kudzvanya kwewebhusaiti hakuwanzo kushandura mukutengesa. Iwe unozofanirwa kuteedzera shanduko kuti uverenge iyo ROI yeAdwords. Izvi zvinogona kuitwa kuburikidza nefoni inotungamira, pamwe chete nekuronda kusvika mushanyi asvika pakupedzisira “Waita hako” peji. Sezvakaita chero mushandirapamwe wekushambadzira, iyo ROI ichaenderana nekuti vangani vashanyi vako ads vanotyaira kune yako webhusaiti. Kuita izvi, iwe unofanirwa kusarudza mazwi akakosha nechinangwa chekutenga.

Kuvandudza ROI yako yeAdwords, funga nezvekuwedzera kune ako ads. Kushandisa mapeji ekumhara ekuwedzera kuchakubatsira kukwezva vashanyi vanotariswa. Kuwedzera kune keyword kuwedzera, iwe unogona zvakare kushandisa callouts kana nzvimbo yekuwedzera. Iyo yekupedzisira inowedzera bhatani rekufona bhatani kune yako webhusaiti. Iwe unogona zvakare kushandisa wongororo uye saiti zvinongedzo kutungamira vanhu kumapeji ane hukama. Iwe unofanirwa kuyedza sarudzo dzakasiyana usati wagadzirisa pane dzakakodzera. Kana iwe uchida kuwedzera ROI, ita chokwadi chekuyedza zvese.

Google Analytics inokutendera kuti utege otomatiki Adwords mishandirapamwe ne auto-tagging. Mishumo inokuratidza ROI yeAdwords mishandirapamwe. Iwe unofanirwawo kuendesa data rako remutengo kubva kune akabhadharwa ekushambadzira masevhisi kuGoogle Analytics kuti utarise maitiro avo. Kuita izvi kuchakubatsira kutarisa mari yako yekushambadzira, mari uye ROI. Ruzivo urwu ruchakubvumidza iwe kuita sarudzo dziri nani pane kwekuisa mari yako. Uye aya angori mavambo. Iwe unogona kutevedzera zviri nyore ROI yeAdwords nekutevera iyi nhungamiro.

Paunenge uchigadzira mushandirapamwe wako, Google ichakugadzirirai mapoka ezviziviso. Izvi zvichaita kuti kutonga ads kuve nyore. Boka rega rega rekushambadza rine ad imwe, izwi rimwe chete kana akati wandei, uye kungave kuenderana kwakafara kana chirevo chechirevo. Google inoisa izwi rako rakakosha kumutambo wakakura kuitira kuti vashandisi vanyore mumazwi ako akakosha chero kupi. Kazhinji, izvi zvinoshanda kuva mutambo wakanaka. Unobva wada kugadzirisa mutengo wega wega, mutengo pa fungidziro, uye mutengo wekutenga kuti uenderane nebhajeti yako uye zvinangwa.

Mari yekudzvanya

Mutengo wakakodzera pakudzvanya kweAdwords unotemwa nekuona yako ROI yaunoda. Kumabhizinesi mazhinji, masendi mashanu pane kudzvanya anokwana. Imwe nzira yekuratidza izvi mutengo pakutenga, kana 20% yemari. Kuwedzera ROI, funga kutengesa-kutengesa vatengi vako varipo kuti uwedzere kukosha kweavhareji yekutengesa kwega kwega. Kuti uone nzira yekunanga CPC yako, shandisa chati yekutendeuka iri pazasi. Kushandisa chati iyi, iwe unogona kusarudza kuti ndeipi yekubhadhara kune yega yega kiyi uye ad.

Nzira inonyanya kushanda yekudzikisa CPC yako ndeyekunongedza mazwi akareba-muswe. Aya mazwi akakosha ane yakaderera vhoriyamu yekutsvaga uye haadiki kukwezva tsvaga zvisina basa. Aya mazwi akakosha zvakare anowanzo kuve neakakwira Quality Score, chinova chinoratidza kukosha uye mutengo wakaderera pane kudzvanya. Adwords CPC yakavakirwa paindasitiri yauri uye mazinga emakwikwi. Kunyanya kukwikwidza indasitiri yako, yakakwira CPC.

Pane nzira dzinoverengeka dzekuseta maCPC akawanda, kusanganisira otomatiki uye manyorerwo kubhidha. Manual cost-per-click kubhidha ndiyo yakajairika mhando yeCPC. Iyo nzira yemanyorero inosanganisira kugadzirisa iyo yakanyanya CPC nemaoko, nepo otomatiki kubhidha inoshandisa software inogadzirisa otomatiki iyo yakanyanya CPC iwe. Kana iwe usina chokwadi chekuti ndeipi nzira yakakodzera bhizinesi rako, Google inopa mamwe mazano. Asi chero waunosarudza, unofanirwa kutevedzera kurudziro kubva kune yako Google-certified agency.

Pay-per-click advertising yakavakirwa pane auction system. Sezvo muparidzi anonyora muripo-pa-kudzvanya mitengo, vashambadzi vakasununguka kusarudza kuti ndeipi inokodzera bhajeti yavo zvakanyanya. Kazhinji, iyo yakakwirira kukosha kwekudzvanya, iyo yakakwira mutengo pakudzvanya. Zvisinei, unogona kutaurirana nemuparidzi wako kuti mutaurirane nezvemutengo wakaderera pakudzvanya, kunyanya kana iwe uchisaina chibvumirano chenguva refu kana chakakosha.

Nepo mutengo-pakudzvanya uchisiyana zvakanyanya, avhareji yemari yekudzvanya kamwe chete yakatenderedza $1 ku $2 muGoogle AdWords. Pane network yekuratidzira, mavhareji eCPC ari pasi pedhora. Zvichienderana nemakwikwi, unogona kushandisa mari yakawanda sezvazviri $50 nekudzvanya. Semuyenzaniso, bhizinesi rezvivakwa rinogona kushandisa $10000 ku $10000 paAdwords gore rega rega. Zvisinei, kana uri kutsvaga mutengi mutsva, unogona kushandisa zvishoma $40 nekudzvanya.

Negative keywords

Iwe unogona kuchengetedza mutengo wakaderera nekushandisa zvisina kunaka mazwi mumashambadziro ako eAdwords. Zvakakosha kuyeuka kuti haisi mibvunzo yese yekutsvaga inoenderana nemushandirapamwe wako, saka iwe unofanirwa kuwedzera mazwi asina kunaka kumapoka ako ad uye mishandirapamwe. Kana iwe usina chokwadi mashandisiro akashata mazwi makuru, verenga kune nhanho-ne-nhanho gwara. Kune nzira dzakawanda dzekushandisa zvisina kunaka mazwi muAdwords. Hedzino dzimwe nzira dzokushandisa nadzo.

Imwe yedzakanakisa nzira dzekutsvaga mazwi asina kunaka ndeyekutsvaga Google. Ingo nyora mutemu yauri kuyedza kunanga uye uone zvinouya. Iwe unozofanirwa kuwedzera chero mazwi ekutsvaga asina hukama nemushandirapamwe wako kune yako yakaipa keyword rondedzero. Kana iwe usina chokwadi chekuti ndeapi mazwi asina kunaka ekuwedzera, tarisa yako Google Search Console kana analytics kune runyoro rwese asina kunaka mazwi. Kana uchinge wawedzera mazwi asina kunaka kumushandirapamwe wako weAdwords, iwe unenge uine rondedzero yezvisina hukama ads yekudzivisa.

Imwe nzira yekuvandudza CTR ndeye kushandisa mazwi asina kunaka. Kushandisa mazwi asina kunaka kunovimbisa kuti ads ako anooneka achipesana neakakodzera mazwi ekutsvaga, kuderedza kuwanda kwekudzvanya kwakaraswa. Ichawedzerawo chikamu chevashanyi vakakodzera kumushandirapamwe wako uye kugadzirisa ROAS. Rubatsiro rwekupedzisira rwekushandisa mazwi asina kunaka nderekuti hausi kuzobhadharira zviziviso zvisingaenderane nechigadzirwa chako kana sevhisi.. Izvi zvinoreva kuti iwe unogona kuchengetedza mari pabhajeti yako yekushambadzira.

Kushandisa mazwi asina kunaka muAdwords kunogona kukuchengetedza nguva nemari nekuvhara kutsvaga kusina basa. Iwe unogona kugadzira mazwi asina kunaka anoenderana nechigadzirwa chako seyako yaunoda keyword. Semuyenzaniso, kana iwe uchida kutengesa zvigadzirwa zvemahara zvine chekuita nehutano, shandisa izwi rekuti 'mahara'. Vanhu vari kutsvaga hutano hwemahara kana mabasa vanogona kunge vasiri mumusika wako waunoda. Kushandisa mazwi asina kunaka inzira yakanaka yekuchengeta yakaraswa bhajeti iri pasi pekutonga.

Mutengo pakuona

Mutengo pakuona (CPM) ndiyo metric yakakosha yekutevera mukushambadzira kwepamhepo. Iyi metric inoyera mutengo wemashambadziro ekushambadzira, uye inowanzo shandiswa pakusarudza midhiya. Iyo inzira yakanaka yekutevera ruzivo rwepamusoro-soro rwekambani uye kuona kuti yakawanda sei yekubhadhara mhando dzakasiyana dzekushambadzira.. Kazhinji kazhinji, CPM inogona kushandiswa kufungidzira kushanda kwemushandirapamwe wekushambadzira. Kunze kwekuve metric yakakosha yekutevera, CPM inobatsirawo vashambadziri kuona kuti ndeapi mapuratifomu anoshanda zvakanyanya pakuzadzisa zvinangwa zvavo.

MaCPM akawedzera kubva paQ3 2017 asi havana kuchinja zvakanyanya kubva ipapo. Paavhareji, vashambadziri vakabhadhara $2.80 pazviuru zvinoonekwa muQ1 2018, kuwedzera kune mwero asi kwakadzikama. Kubva kuQ1 2018, vashambadziri vakabhadhara $2.8 pazviuru zvinoonekwa, kukwira dhora kubva kuQ1 2017. Mukupesana ne, MaCPCs paGoogle Display Network anga adzoka $0.75 nekudzvanya, kana pamusoro 20 masendi akakwira kupfuura muQ4 2017.

Nepo emahara Ad maonesheni ari kushanda zvakanyanya kupfuura ayo eakabhadharwa ads, havakodzeri mari yacho. Izvi “asingazivikanwi” kutsvaga kunoitika zuva nezuva. Izvi zvinoreva kuti Google haigone kufanotaura chinangwa chemutsvagi, asi inogona kufungidzira kuwanda kwemamwe mazwi akakosha, zvakaita se “inishuwarenzi yemotokari,” uye wozokwidziridza ads dzayo zvichibva pane iwo mazwi makuru. Zvadaro, vashambadziri vanobhadhara chete kudzvanya kwavanogamuchira.

Nepo maCPC pasocial media mapuratifomu anosiyana, mutengo wega wega hauwanzo kukwirisa. Semuyenzaniso, Facebook's CPC ndeye $0.51 pamaonero, nepo LinkedIn's CPC iri $3.30. Nzvimbo dzesocial media dzakadai se Instagram ne Twitter hadzidhure, neavhareji CPC ye $0.70 ku $0.71 pamaonero. Aya ads anongoratidza chete kana bhajeti ichizorodzwa zuva nezuva. Nenzira iyi, vashambadzi havafanirwe kunetseka nezve mari yakawandisa kana kushandisa yakawanda kupfuura yavanoda.

Mutengo pakutenga

Chimwe chezvinhu zvinonyanya kukosha zvekufunga nezvazvo paunenge uchibhidha kushambadzira paAdwords mutengo wekutenga. Inogona kubva chero kupi zvako kubva pamadhora mashoma kusvika pasi pe $100, uye avhareji CPA iri $0.88. Chikonzero icho nhamba iyi yakadzikira imhaka yekuti vashambadziri vazhinji havazobhadharisa zvakanyanya pakushambadzira kwavo. Semuyenzaniso, kana masokisi ezororo anodhura $3, kubhidha $5 nokuti nguva iyoyo inenge isingachashandi.

Kunyangwe zvakakosha kuti uzive kuti imarii ako ad mishandirapamwe arikudhura iwe, zvinokwanisika kuverenga CPA zvichienderana nekutendeuka kwako. Kuti kutendeuka kunoitika here kana kuti kwete kwakaoma kuziva, asi zvinogona kuitwa nekutevera mafomu anozadza uye demo signups. Zvisinei, hapana mwero wepasirese wekutarisa mutengo pane imwe neimwe yekutenga, uye bhizinesi rega rega repamhepo rinenge riine chigadzirwa chakasiyana, mutengo, miganho, mari yekushandisa, uye ad campaign.

Mutengo pakutenga, kana CPA, zvinoreva huwandu hwemari inoshandiswa nemushambadzi pakushandura kwega kwega kunogadzirwa nemashambadziro avo. Izvi zvinosanganisira kutengesa, clicks, mafomu, kunyoreswa kwemapepanhau, nemamwe mafomu. Vashambadziri vanowanzotaurirana chiyero ichi nema ad network, asi zvinofanira kucherechedzwa kuti havasi vose vachabvumirana nazvo. Kana wango taurirana nezve mutengo nemushambadzi, mutengo wekutora unogona kutsanangurwa.

Mutengo pakutora imwe imwe yakakosha metric yekutevera mukuita kwekushambadzira. Pakusarudza kushandisa mari paCPA, iwe unozofanirwa kuona kuti imarii yauchazoda kushandisa kuti ugadzire kutengesa kwekutengesa. Vashandisi veAdWords vanogona kuyera budiriro yemashambadziro avo nekuongorora kuti imarii yavanodhura maererano nehuwandu hweshanduko inogadzirwa neimwe ad.. Mutengo wekutenga unowanzo kuenderana neimwe nzira yekushambadzira, saka yakakwira CPA, uye mushambadziri achawana pundutso.

Unogona kushandisa Google Adwords kushambadza webhusaiti yako. Iyo nzira iri nyore kwazvo: unofanira kugadzira account, sarudza mashoma akakosha mazwi, uye tanga kuvakumbira. Heano maitiro ekugadzirisa yako yekudzvanya-kuburikidza mwero uye tanga kushambadza webhusaiti yako! Ndinovimba chinyorwa ichi chichakubatsira iwe kutanga neAdwords. Kana zvisina kudaro, unogona kudzidza zvakawanda nezve izvo zvekutanga zvekushambadzira paGoogle mune ino chinyorwa. Kusvikira nguva inotevera, kufara kubhidha!

Kushambadzira paGoogle

Iwe unogona kushambadza paGoogle's Adwords system nekubhidha pamazwi akakosha anoenderana nebhizinesi rako. Shambadziro yako ichaonekwa kana vangangove vatengi vachitsvaga Google mazwi akakosha aunoda kunanga. Google ichasarudza kuti ndedzipi ads dzinoonekwa papeji yayo yekutsvaga mhinduro, uye kuwedzera bhidhiyo yako, pakakwirira ad yako ichaiswa. Chinokosha kubata vangangove vatengi’ maziso uye vanyengetedze kudzvanya pane yako ad. Pazasi pane matipi ekuita kuti ad yako inyatsoshanda.

Kushambadzira paGoogle kunogona kunyatso shanda kana chigadzirwa kana sevhisi yako inoenderana nevatengi’ zvinodiwa. Iyi mhando yekushambadzira inogona kunangwa zvakanyanya kune vateereri vako nenzvimbo, age, uye keywords. Google inopawo zvakanangwa ads zvichienderana nenguva yezuva. Mazhinji mabhizinesi anoshandisa kushambadzira kwavo chete mukati mevhiki, kubva 8 AM kuti 5 PM. Ivo havamhanye ads pakupera kwevhiki, asi mukati mevhiki, unogona kunanga shambadziro yako kune vangangove vatengi zvichibva pavanenge vari online.

Paunenge uchishandisa Google Adwords, kune maviri akakosha marudzi ekushambadza. Mhando yekutanga ndeye Tsvaga, iyo inoratidza ad yako chero munhu achitsvaga chigadzirwa kana sevhisi yako. Mashambadziro ekuratidzira kazhinji anodhura zvishoma, asi hadzina kutungamirwa nemubvunzo sekutsvaga ads. Makiyi mazwi ekutsvaga anonyorerwa nevanhu muGoogle kuti vawane chigadzirwa kana sevhisi. Kazhinji kazhinji, Google ichakubvumidza kushandisa anosvika gumi nemashanu mazwi akakosha, asi unogona kugara uchiwedzera nhamba gare gare.

Zvebhizimusi diki, pay-per-click advertising inogona kuva mhinduro yakanaka. Nekuti iwe unongofanira kubhadhara kune imwe neimwe kudzvanya, pay-per-click advertising inogona kudhura, asi vashambadziri vakangwara vanovaka mishandirapamwe yavo yekukwezva vanokwanisa traffic kune yavo webhusaiti. Izvi zvichapedzisira zvawedzera kutengesa kwavo. Uye kana bhizinesi rako richingotanga, nzira iyi yakakodzera kuongorora. Asi yeuka kuti kusawirirana hakusi mukuda kwako kana zvasvika kune organic yekutsvaga optimization (SEO).

Kubhidha pamazwi akakosha

Paunotanga kubhidha pa keywords muAdwords, unofanira kuteerera CTR yako (tinya kuburikidza nechiyero) report. Chirevo ichi chichakubatsira iwe kuongorora mazano matsva uye kugadzirisa bhidhi yako zvinoenderana. Pamusoro pe, unofanirwa kutarisa zano rako nguva dzose. Kutsvaga kushambadzira kuri kukurumidza kuchinja, uye iwe unofanirwa kufambirana neazvino maitiro. Verenga zvakawanda nezvenyaya iyi, kana kuhaya nyanzvi kuti ibate mishandirapamwe yako. Heano mamwe matipi ekuwedzera bhajeti yako.

Chekutanga, sarudza bhajeti raunokwanisa kushandisa pane ako ads. Rangarira kuti vanhu vazhinji havatarise kupfuura mhinduro shoma dzekutanga mukutsvaga kweGoogle, saka zvakakosha kuti uoneke kumusoro kweSERPs. Mari yauno bhidha pane yega yega kiyi izwi ichaona kuti yakawanda sei yaunoshandisa zvachose uye kuti zvakanaka sei iwe uchaonekwa pane peji rekutanga. Kune rimwe nerimwe keyword, Google inoiisa muoction ine mutengi wepamusoro.

Iwe unogona zvakare kushandisa mazwi asina kunaka kudzikamisa mabhidhi ako pane zvisina basa kutsvaga. Negative keywords chikamu chekunangwa kwakashata uye anogona kukudzivirira kubva kubhidha pamazwi akakosha asina basa nebhizinesi rako.. Nenzira iyi, ads ako anozongoonekwa mumibvunzo yekutsvaga inosanganisira mazwi asina kunaka. Izvo zvakanyanya zvakashata izwi rakakosha, kuderera kwako kuchaita. Iwe unogona kutosarudza mazwi asina kunaka muboka rako rekushambadza kuti uabvise pamushandirapamwe wako.

Paunenge uchitsvaga mazwi makuru, funga nezvehutano hwako. Google inotarisa zvinhu zvitatu kana ichiongorora ad zvemukati uye kukosha kwayo. Chiyero chemhando yepamusoro chiratidzo chekukosha kwewebhusaiti. Zvako zvemukati zvakare zvinonyanya kuunza yakakosha traffic, saka funga kugadzirisa chikumbiro chako zvinoenderana. Mushure mekunge shambadzo dzako dzave live, iwe uchawana data nezve mashandiro emushandirapamwe wako uye gadzirisa bhidhi yako zvinoenderana.

Kugadzira ads

Pane zvinhu zvakati wandei zvekuchengeta mupfungwa paunenge uchigadzira kushambadzira muAdwords. Nokuda kwechinhu chimwe, unofanira kuziva chimiro chepuratifomu, uye shandisa SEO maturusi akadai Keyword Planner uye Google's enaka kuwana akakosha mazwi. Zvadaro, nyora ako ad zvemukati uye shongedza iyo ad kuti uwane yakanyanya kudzvanya kuburikidza nereti. Zvadaro, zvishambadzire pawebhusaiti yeGoogle kuti uwane huwandu hwakanyanya hwekuona uye nekudzvanya.

Kana ad yako yagadzirwa, unofanira kuzvitarisa kuti uone zvikanganiso zvegirama uye zviperengo. Google inoratidza ads yako neimwe nzira, saka zvakakosha kuona kuti ndeipi iri kuita zvakanyanya. Kana wawana mukundi, kupokana nayo kuti ivandudze. Kana uri kunetseka kunyora ad yako, iwe unogona zvakare kutarisa izvo vakwikwidzi vako vari kuita. Rangarira kuti hautarisirwe kugadzira vhiri – hapana chikonzero chekunyora kushambadzira kana iwe uchigona kuwana chimwe chinhu chiri kunze uko chinoshanda!

Paunenge uchigadzira kushambadzira kweAdwords, zvakakosha kuchengeta mupfungwa kuti chiziviso chimwe nechimwe chicharasika mugungwa rezvinyorwa. Mukana wekutora chinzvimbo chega chega mudiki zvakanyanya. Naizvozvo, zvakakosha kuti uzive zvinangwa zvekupedzisira zvevatengi vako usati wagadzira kushambadzira kwako. Semuyenzaniso, kana bhizinesi rako rinonyanya kurapa acne, iwe ungada kunanga vashandisi vanotsvaga mushonga weacne. Kushandisa izvi zvibodzwa zvekupedzisira kunobatsira ads ako kumira kunze kwemakwikwi.

Kugadzirisa kudzvanya-kuburikidza mwero

Kugonesa kudzvanya-kuburikidza mwero kwakakosha kuti uwedzere kudzoka kwako pakushandisa ad. Kudzvanya-kuburikidza nemitengo kunowanzo kupesvedzerwa neiyo ad chinzvimbo, zvinoreva nzvimbo ye ad pamibairo yekutsvaga yakabhadharwa. Iyo yakanyanya CTR, zviri nani, sezvo iri ratidziro yakananga yemhando yemashambadziro ako. Kazhinji, kuvandudza CTR kunogona kuwedzera shanduko uye kutengesa munguva inokurumidza inogoneka. Chekutanga, tarisa yako ad chinzvimbo chinopesana neako eindastiri vakwikwidzi.

Kuti uwedzere CTR yako, tsvaga mazwi makuru anoshandiswa nevateereri vako kuwana webhusaiti yako. Google Analytics uye Tsvaga Console zvishandiso zvakanakisa zveizvi. Ita shuwa kuti mazwi ako akakosha ari mu ad's url, iyo inobatsira vashanyi kusarudza pekudzvanya. Kushandisa inomanikidza ad kopi kwakakosha zvakare. Ziva zvido zvevateereri vako uye shandisa ruzivo urwu kugadzira ad kopi inovakwezva kuti vatore matanho.

Kana uchinge wamisa chinangwa chako chevateereri, edza kupatsanura yako ad campaigns. Izvi zvinokutendera kuti utarise zvirinani kuedza kwako kushambadzira uye kuwedzera CTR. Chinhu chinowanikwa pawebhusaiti yeGoogle chinonzi “Vashandisi Vanobvunzawo” inogona kukubatsira kunanga vateereri chaivo nekuvapa mazano akakodzera. Click-kuburikidza nemitengo inoshandiswawo kuyera kushanda kwedhijitari yako yekushambadzira mushandirapamwe. A yakaderera CTR inogona kuva chiratidzo chedambudziko nemushandirapamwe wekushambadza, kana kuti zvingave kuti ads yako haisi kuoneka kana vatengi vakakodzera vachitsvaga.

Kana yako yekutsvaga-yakavakirwa ad ikatadza kukwezva yakakwira CTR, wakarasikirwa nemukana wakakura. Inguva yekutora danho rinotevera. Tora imwe maira yekuvandudza CTR yako uye mhando yemhando. Edza kushandisa kunyengetedza nemidziyo yekuona kuti uwedzere chiyero chako chekudzvanya. Kushandisa nzira dzakaita seinoculation, unogona kugonesa vateereri vako kuti vaone mwenje pamagumo emugero. Chinangwa chekupedzisira chekunyengetedza ndechekuvatungamira kune chisarudzo kana kudana kuita chiito.

Retargeting

Retargeting neAdwords chishandiso chine simba chekusvika vatengi vatsva. Google ine mitemo yakasimba pamusoro pekuunganidza ruzivo rwemunhu kubva kuvashandisi vayo, kusanganisira nhamba dzenhare, email addresses, uye nhamba dzekadhi rechikwereti. Mishandirapamwe yekushambadzira inogona kuitwa papeji rekutanga reGoogle, mobile apps, uye social media. Google's retargeting tool inogona kubatsira mabhizinesi kusvika vangangove vatengi kuburikidza nemapuratifomu akawanda. Nzira yakanaka yekutanga ndeyekudzokorora mazano anotevera.

Retargeting neAdwords inogona kushandiswa kunanga vatengi vakashanyira imwe peji muwebhusaiti yako. Unogona kugadzira ad ad inokurudzira vangangove vatengi kuti vatarise kuburikidza nesaiti yako, kana iwe unogona kugadzira ad inodzosera iyo inoratidza ads kune vanhu vakamboshanyira saiti yako. Chinangwa ndechekutora pfungwa dzevanhu vakashanyira saiti yako pane imwe nguva nenguva, kunyangwe vasina kutenga chinhu.

Retargeting neAdwords inogona kunanga vashanyi chaivo nekugadzira tsika yevateereri inofanana nehuwandu hwehuwandu hwemumwe mushanyi webhusaiti.. Vateereri vaunogadzira vanongoona shambadzo dzinoenderana nezvido zvemunhu iyeye uye huwandu hwevanhu. Kuti uwane mhedzisiro yakanaka, iwe unofanirwa kugovera vashanyi vako webhusaiti mumapoka akasiyana, uchishandisa demographics kunanga kuedza kwako kushambadzira. Kana iwe uri mutsva kune nyika yekushambadzira, tanga neGoogle Adwords.

Retargeting neAdwords inoshanda nekuisa chidimbu chidiki chekodhi pawebhusaiti yako. Kodhi iyi, inozivikanwawo sepixel, icharamba isingaonekwi nevashanyi vesaiti. Inobva yashandisa isingazivikanwe browser makuki kutevera vateereri vako pawebhu. Iyi kodhi inozivisa Google Ads nguva yekuratidza ads kune vanhu vakashanyira yako saiti. Iyo inzira inoshanda kwazvo yekusvika vangangove vatengi. Iyi nzira inokurumidza uye inokwanisika, uye inogona kupa mhedzisiro yakakura.

Usati watanga kushambadza paGoogle, unofanira kuziva zvauri kuzvipinza mazviri. Hezvino zvinhu zvishoma zvekuchengeta mupfungwa: Match types, Zvibodzwa zvemhando yepamusoro, Mariro, uye Retargeting. Kana wanzwisisa zvinhu izvi, iwe uchakwanisa kuronga inoshanda zvakanyanya Adwords mushandirapamwe. Uye kana iwe wagona zvese izvi, wagadzirira kutanga! Zvisinei, usati waita izvozvo, iwe unofanirwa kuita tsvagiridzo pamashoko ako makuru.

Mariro

Pane zvinhu zvakawanda zvinotarisa kuti imarii yaunofanira kushandisa paAdwords. Semuyenzaniso, ndeipi avhareji mutengo pakudzvanya? Mutengo wezvinhu zvinotengeswa (COGS) inosanganisira kugadzira uye kushandisa ad. Iwe unofanirwa kuona kuti imarii yawakashandisa pakushambadzira kuitira kuti uwane kudzoka pakudyara kwako. Ipapo iwe unogona kufananidza iwo mutengo nemari yako kubva kuAdWords mishandirapamwe uye uone kuti ndeapi mazwi akakosha anonyanya kuita pundutso.

Mutengo wega wega (CPC) inosiyana zvakanyanya zvichienderana nemazwi akakosha uye indasitiri. MaCPC chaiwo akatenderedza $2.32 pakutsvaga network uye $0.58 pane network yekuratidzira. Kuti uwane rumwe ruzivo, ona ichi AdWords metrics chinyorwa. Imwe nzira yekudzikisa CPC yako ndeyekunongedza mazwi makuru ane yakakwira Quality Score. High Quality Score keywords inowana kuiswa zvirinani pane peji, kukuchengetedza mari uye nekuona kuti kushambadzira kwako kunoonekwa pamapeji chaiwo.

Iwe unogona kugadzirisa bhidhi yako kune chaiyo kiyi kiyi kana iwe uchiziva kuti ndeapi anoshanda zvakanyanya. Zvakasiyana, unogona kuderedza bhidhi yako pamashoko makuru asingaburitse mhedzisiro. Ramba uchifunga kuti mamwe mazwi akakosha anodhura kupfuura mamwe, uye iwe unofanirwa kugara uchitarisa uye kugadzirisa mabhidhi ako zvinoenderana. Semuridzi webhizinesi, iwe unofanirwa kuziva nezve shanduko muAdwords mitengo uye gadzirira kugadzirisa zvinoenderana. Kana ukangodzidza kuti ndeapi mazwi akakosha anoshanda zvakanaka kune yako webhusaiti, iwe unogona kuwedzera mari yako uye kucheka maCPC ako kuti uwane iyo yakanyanya ROI.

Mushandirapamwe weCPC ndiyo nzira inonyanya kushandiswa. Ndiyo nzira yakajairika uye inodhura isingasviki zana masendi pakudzvanya. Zvisinei, mutengo wekudzvanya kwega kwega wakasiyana nemari yezviratidziro. Kana iwe uchida kuziva mutengo wekushambadzira kwako mushandirapamwe, unogona kushandisa keyword planner kuti uwane fungidziro yemutengo wako pakudzvanya. Nenzira iyi, iwe unonyatsoziva kuti marii yauchabhadhara pakudzvanya kwega kwega uye kuti maratidziro mangani auri kuwana.

Match types

Kana iwe uchida kuwedzera huwandu hwekushandurwa uye kushandisa mari shoma pane ako ads, iwe unofanirwa kuburitsa mazwi ako mumhando dzakasiyana dzemachisi. MuAdwords, izvi zvinoitwa nekupatsanura ads zvichienderana nemhando dzemachisi. Nekusarudza mhando dzemachisi dzakakodzera, iwe unozokwanisa kusvika kune chako chinangwa chevateereri uye kudzivirira kutambisa mari pane zvisina basa. Nechinangwa ichi, iwe unofanirwa kushandisa yemahara keyword chishandiso kuti uone chinangwa chako chevateereri uye wozogovanisa ads yako zvinoenderana.

Exact Match ndiyo inonyanya kunangwa pane ese keyword match, uye inoda kuti mutsara wezwi rakakosha uve chaiwo. Zvisinei, unogona kuwedzera mamwe mazwi kumubvunzo wako kana zvichidikanwa. Exact Match ndiyo yakanakisa sarudzo yevashambadziri vanoda kutyaira shanduko nekuratidza chete ads anoenderana nemazwi akakosha avari kunanga.. Machisi chaiwo anewo chiyero chepamusoro chekudzvanya-kuburikidza. Zvisinei, zvakakosha kuti unzwisise kuti kushandisa machisi chaiwo kungasava sarudzo yakanakisa yebhizinesi rega rega.

Kana uchida kunanga mamwe mazwi, ipapo iwe unogona kushandisa yakakura-yakagadziridzwa keywords. Izvi zviri nyore kushandisa uye kuudza Google kuti iratidze ads yako yemamwe mazwi kana zvirevo. Mazwi akakosha anogona kuve mune chero kurongeka. Unogona kuisa mazwi aya uchishandisa chiratidzo chekuwedzera (+) pamberi pezwi rimwe nerimwe rakakosha. Iyo yakafara-yakagadziridzwa keyword fomati inogona kushandiswa kune mitsara zvakare. Yakazara Media inoshanda muAdWords PPC mishandirapamwe yemakambani madiki uye epakati nepakati.

Yakakura uye chaiyo match ndiyo inonyanya kufarirwa mhando dzemachisi, asi kune zvakare akasiyana akasiyana. Broad match type inosanganisira ese anogona kutadza kuperetera kwekiyi kiyi ukuwo mhando chaiyo ichikutendera kuti utarise zvakakura zvine chekuita nekutsvaga.. Iwe unogona zvakare kusabvisa akasiyana akasiyana nekuwedzera negative keywords. Zvisinei, iyi haisi tsika yakanaka sezvo inogona kuderedza kuwanda kwekudzvanya. Iyo yakafara match mhando ndiyo yakanakisa sarudzo kune vashambadziri vanoda kunanga chaiwo mazwi.

Retargeting

Retargeting inzira yekushambadzira yepamhepo inobvumira vatengesi kuratidza zvakanangwa kushambadzira kune vakapfuura vashanyi vesaiti.. Iyo nzira yekushambadzira inoshanda nekudonhedza kodhi yekutevera pane peji rewebhu uye kuita kuti kushambadzira kuratidzwe kune akamboshanya.. Mibairo yerudzi urwu rwekushambadzira yakakosha. Yakaratidzwa kuwedzera kutengesa kusvika 70% apo vanhu vakashanyira webhusaiti vasina kutenga chero chinhu vanotenga kuburikidza nemushandirapamwe wekushambadzira.

Kana webhusaiti yako isina kugadziridzwa kuitira retargeting, unogona kusakwanisa kuona chero mhinduro. Kana mushandirapamwe wako wekushambadzira usingashande, ungangoda kutora zano reGoogle Adwords manejimendi kambani. Ivo vachakubatsira iwe kumisikidza retargeting mushandirapamwe nemazvo. Izvo zvigadziro zvakanaka zvichaita mutsauko mukuru mukushanda. Kana uchinge wawana zvigadziriso zvakanaka, unogona kushandisa retargeting kunanga vatengi pane ese akasiyana masocial network.

Kuti ugadzire retargeting ads, unofanira kutanga wamisa Google Analytics. Iyo retargeting kodhi inoteedzera makuki, ari madiki mafaira anochengetwa otomatiki pabrowser yemushandisi. Google Ads ichaziviswa kuratidza zviziviso kune chaiyo saiti mushanyi zvichibva pane yavo yapfuura nhoroondo yekubhurawuza. Retargeting neAdwords inogona kuva nzira huru yekuvandudza yako online marketing strategy.

Retargeting neAdwords inogona kushanda kune social media chiteshi, kunyanya Facebook. Inogona zvakare kuve nzira inoshanda yekuvaka Twitter inotevera. Rangarira, pamusoro 75% yevashandisi pa Twitter vari panharembozha. Shambadziro dzako dzinofanirwa kunge dzichienderana nenharembozha kuti uwedzere mikana yako yekutora pfungwa dzevateereri vako. Kudzorera zvakare neAdwords kunogona kukubatsira kushandura vashandisi ava kuva vatengi. Saka, tanga kudzoreredza neAdwords kuti uwedzere mari yako.

Zvibodzwa zvemhando yepamusoro

Pane nzira dzakawanda dzekuvandudza yako Quality Score muGoogle Adwords. Nepo pasina imwe yemashiripiti mhinduro, pane nzira dzakawanda dzekuvandudza chibodzwa chako. Nhanho yekutanga ndeyekupinda muakaunti yako uye famba uchienda kune keyword kuratidza pani. Kamwe ipapo, unogona kuona zvibodzwa zvemhando yemapoka ako anoshanda ad. Zvadaro, unogona kutanga kuita shanduko kuti uvandudze zvibodzwa zvako. Mushure memavhiki mashoma, unofanira kuona musiyano mukuru.

Iyo Hunhu Chibodzwa chekushambadzira kwako chinoverengerwa nekufunga zvinhu zvitatu: kukosha, ad kugadzira, uye ruzivo rwepeji yekumhara. Kunyangwe pakushandisa iwo akakosha mazwi, Hunhu Zvibodzwa zvichasiyana pakati pemapoka ekushambadzira. Semuyenzaniso, kana uine bhizimusi rekurojesa imba, unogona kushandisa keyword “jumper castles” kunanga vangangove vatengi vanotsvaga dzimba dzebounce. Izvo zvichavandudza yako Quality Score kana ads ako akakodzera uye achikwezva kune vashandisi vese zvishandiso.

Iwe unofanirwawo kuziva kuti Hunhu Hwemhando yeboka rakati ad zvinoenderana nemhando yeiyi kiyi. Ichi chinhu chinogona kukanganisa mutengo wako pakudzvanya (CPC) uye tinya-kuburikidza mwero (CTR). Google Ads zvakare inokonzeresa mumhando yeboka rekushambadza. Saka, kana keyword group ine yakakwira Quality Score, inogona kuve yakamira zvakanaka patsvakiridzo dzeGoogle. Kana iwe uri kuronga kumhanyisa kushambadzira kwerimwe keyword, ichange iine Hunhu huri nani kupfuura kana ukangoshandisa izwi rekare.

Paunenge uchiongorora yako ad campaign, nyatsoteerera CTR. CTR yakakwirira chiratidzo chakanaka. Ads ane CTR yepamusoro achagamuchira mamwe mabhatani, nokudaro kuwedzera CPC yako. Zvisinei, yeuka kuti CTR ichabatwa nezvimwe zvinhu zvakadai senzvimbo yenzvimbo. Pamusoro pe, iwe unofanirwa kuve nechokwadi chekuti mazwi ako akakosha anofanana nekopi yako yekushambadzira uye peji yekumhara. Kuwedzera CTR yako kunogona kubatsira yako Quality Score, asi zvichawedzerawo mutengo-pa-kudzvanya kwako (CPC).

Keyword research

Keyword research ndiyo maitiro ekuona iwo akakosha mazwi ewebhusaiti yako kana kushambadzira. Kune nzira dzakawanda dzekuita keyword research. Chinangwa chikuru ndechekutora pfungwa uye kuona mazwi makuru ane mukana wekugadzira traffic. Mazwi akakosha anoverengerwa kukosha uye mukana wekuwana traffic. Keyword research inokubatsira iwe kugadzira iyo chaiyo yemukati uye yekushambadzira nzira yekukwezva vangangove vatengi. Kutanga, shandisa Google's keyword tool kuti uwane mazwi makuru anozivikanwa.

Kunyange zvazvo zvingatora nguva uye kushanda nesimba, keyword research yakakosha pakubudirira kwako kweAdWords campaign. Pasina chaiyo keyword research, mushandirapamwe wako unogona kukundikana kana kudhura iwe kutengesa. Pazasi pane mamwe matipi ekuti utange:

Shandisa Google Keyword Planner. Ichi chishandiso chinokuratidza vhoriyamu yekutsvaga nemwedzi. Semuyenzaniso, kana iwe uchida kukwezva traffic munguva yezhizha, iwe unofanirwa kunanga mazwi akakosha anotsvaga zvakanyanya mumwaka uno. Zvakare, funga kuganhurira kutsvaga kwako kune imwe nguva, zvakadai pakati paMay naAugust. Ukangoziva kuti ndeapi mazwi makuru ane pundutso, unogona kushandisa AdWords chishandiso kuwana ane hukama mazwi. Ichi chishandiso chinoburitsa mazana emashoko akakosha anoenderana neako keyword constraints.

Pakusarudza mazwi makuru, sarudza chinangwa chewebsite yako. Ita tsvagiridzo yako kuti uone chinangwa chako chevateereri uye chinangwa chekutsvaga chemusika wako waunoda. Iwe unogona zvakare kuda kufunga kuti webhusaiti yako inoenderana sei neaya mazwi akakosha. Pane zvigadzirwa kana masevhisi ane mazwi akafanana? Vane mavhoriyamu ekutsvaga akakwirira here? Vanhu vanotsvagei kana vachitsvaga chimwe chigadzirwa kana sevhisi? A high search volume chiratidzo chakanaka. Kana zvisina kudaro, edza kutsvaga imwe niche kiyi kiyi yekunongedza.

Pane nzira nhatu dzekushandisa Adwords kune yako SaaS bhizinesi. Nzira idzi dzinonzi Mutengo pakudzvanya (CPC) advertising, Keyword research, uye kubhidha. Kana uchida kuona maresults anokurumidza, iwe unofanirwa kuve nechokwadi kuti uri kubhadhara kune yemhando traffic. Kushandisa nzira iyi kunoita kuti iwe ubhadhare mabhatani anozonyatso shandurwa kuita madhiri. Kuti nditange, unofanira kuunganidza ruzivo rwakawanda sezvinobvira. Ichi chinyorwa chinotsanangura kukosha kwekutsvagisa Keyword uye maitiro ekuwedzera bhidhi yako.

Mari yekudzvanya (CPC) advertising

Mutengo wekudzvanya kana CPC ndiwo mutengo unobhadharwa nevashambadzi nguva yega yega munhu paanodzvanya pakushambadzira kwake. MaCPCs anowanzo kuve akakwira mumaindasitiri ane mitengo yakakwira yekutendeuka uye vanokwikwidza vanoshambadza. Kunyange paine nzira dzekudzikisa CPC yako, hapana nzira yechokwadi-moto yekudzidzikisa zvachose. Hezvino zvimwe zvinhu zvekuchengeta mupfungwa kana uchikwenenzvera maCPCs ako. Chekutanga, funga kuti saiti yako yakakosha sei pamusika wako waunotarirwa. Kana webhusaiti yako isingakodzeri kune vateereri vako, CPC yako inogona kunge yakanyanya kukwirira.

Chepiri, nzwisisa musiyano uripo pakati peflat rate uye bhidhi-based cost-per-click. A flat-rate CPC iri nyore kutevera pane bhidhi-based CPC. Bid-based CPCs inodhura zvishoma, asi ivo vachiri kushoma kunangwa. Uyezve, vashambadziri vanofanirwa kufunga nezve kukosha kweiyo kudzvanya kubva kune yakapihwa sosi. CPC yakakwirira haingangove ichidudzira kune yakakwira mari.

CPC invoicing inotakurawo njodzi yekushandisa zvisizvo. Vashandisi vanogona kudzvanya pane ads netsaona. Izvi zvinogona kudyira mushambadzi mari yakawanda. Zvisinei, Google inoedza kudzikamisa kushandiswa zvisizvo nekusachaja yekudzvanya kusiri iko. Kunyange zvisingaite kudzora kudzvanya kwese, iwe unogona kutaurirana nechiyero chakaderera. Chero bedzi iwe uchida kusaina chibvumirano chenguva refu nemuparidzi, unogona kazhinji kutaurirana mwero wakaderera.

Munyika yekushambadzira yakabhadharwa, mutengo wekutengesa chinhu chakakosha. Nemutengo chaiwo wekutinya, iwe unogona kuwedzera kudzoka kwako pakushambadzira kwekushandisa. CPC ads chishandiso chine simba kumabhizinesi mazhinji, saka kunzwisisa kuti imarii yaunobhadhara pakudzvanya kunogona kuvandudza kushambadzira kwako. Uye chero iwe uchiziva izvo vateereri vako vari kutsvaga, zvichakuitirai. Ndicho chikonzero nei zvakakosha kuti uzive nezveCPC yako.

Keyword research

Injini yekutsvaga optimization (SEO) inyanzvi yekutora mazwi akakosha uye zvinyorwa zvemukati kuti zvimire paSERPs. Kana zvaitwa nemazvo, yakakodzera keyword research inobatsira kuwedzera organic traffic uye brand kuziva. Keyword research inzira yakasarudzika inoshandiswa nevashambadzi kuona kuti ndeapi mitsara uye mazwi vashandisi vangango tsvaga. Paunenge wava nemazwi akakosha, iwe unogona kukoshesa zano rako uye kugadzira zvemukati zvinonangana nevashandisi ava. Keyword research inobatsira kuvandudza chinzvimbo chesaiti yako pane yekutsvaga injini, iyo inozofambisa traffic yakanangwa.

Ndisati ndatanga mushandirapamwe, keyword research yakakosha. Nekutsvaga mazwi akakosha uye chinangwa chekutsvaga, iwe unogona kuronga zvakanakisa zvinogoneka ad mishandirapamwe. Ndichiri kusarudza mazwi makuru uye mapoka ad, funga nezvezvinangwa zvako uye bhajeti yako. Iwe unogona kuderedza kutarisa kwako uye kuchengetedza mari nekunongedza chete mazwi akakosha. Rangarira, iwe unoda kuita fungidziro isingaperi kune vanhu vari kushingaira kutsvaga chigadzirwa kana sevhisi yako. Zvakanakisa kushandisa anopfuura izwi rimwechete, kunyange zvakadaro.

Kune nzira dzakawanda dzekuita keyword research. Chinangwa chikuru ndechekutora zano uye kuona iwo anonyanya kuve mazwi akakosha. Aya mazwi akakosha akaiswa muhurongwa hwekukosha kwavo uye kugona kugadzira traffic. Paunenge waita izvi, unogona kuenda padanho rinotevera – kunyora zvinyorwa zvinopa kukosha kune vashanyi. Unofanira kugara uchinyora sezvaungada kunyorwa. Shure kwezvose, vateereri vako vangangove nemimwe mibvunzo yakafanana kune avo vauri kutaura.

Nepo keyword research yeAdwords iri chikamu chakakosha chechero nzira yekushambadzira, zvakare chinhu chakakosha chemushandirapamwe unobudirira. Kana tsvakiridzo yako isina kuitwa nemazvo, iwe unozopedzisira washandisa mari yakawandisa paPPC uye uchirasikirwa nekutengesa. Asi zvakakoshawo kuchengeta mupfungwa kuti keyword research inotora nguva nesimba. Kana zvikaitwa nemazvo, iwe uchava nemushandirapamwe wekushambadza uyo uchave wakabudirira!

Bidding

Pane matipi mashoma aunofanirwa kuyeuka kana uchitenga paAdwords. Chekutanga kuchengetedza bhajeti yako paPS200 pamwedzi. Zvisinei, iyi mari inogona kusiyana zvichienderana niche yako uye huwandu hwehuwandu hwewebsite iwe uri kutarisira pamwedzi. Kana uchinge wasarudza bhajeti yako yemwedzi, igovane nemakumi matatu kuti uwane pfungwa yebhajeti yako yezuva nezuva. Kana uchinge waisa bhajeti yako yezuva nezuva, danho rinotevera nderekusarudza kuti imarii yekubhadharisa zuva rega rega. Yekubhidha system yeGoogle inoshanda nekudzora epamusoro uye yakaderera mabhidhi uchishandisa yakakura CPC metric. Kana iwe usina chokwadi nezve mutengo wakakodzera pakudzvanya kwebhizinesi rako, shandisa Adwords forecast tool.

Nepo kubhidha paAdwords kungaite senge zano rakanaka, pane zvimwe zvakaipira zvikuru kukwikwidzana nemakambani makuru. Kana iwe uri bhizinesi diki, bhajeti rako rekushambadzira harina kunge rakakura kunge rekambani yenyika, saka usatarisire kuve nebhajeti yakafanana yekukwikwidza navo. Kunyangwe iwe uchikwanisa kubhadharisa zvakakwirira, mikana yako yekuwana kudzoka pakudyara (ROI) kubva kuAdwords campaign yako yakaderera.

Kana vakwikwidzi vako vakashandisa zita rako rechiratidzo mumashambadziro avo, ita shuwa kuti unoshandisa imwe ad kopi yakasiyana. Kana iwe uri kubhidha pamatemu emukwikwidzi wako, uri panjodzi yekurambidzwa kubva kuGoogle. Chikonzero chiri nyore: vakwikwidzi vako vanogona kunge vachitsvaga maererano nezvauri, izvo zvinozoita kuti zvibodzwa zvemhando yakaderera uye mutengo-pakudzvanya. Uyezve, kana mukwikwidzi wako ari kubhidhaira pamatemu ako, iwe unogona kunge uri kushandisa mari yako pane boka re ad kopi isina chekuita nezita rako rechiratidzo.

Chibodzwa chemhando

Hunhu hwemhando muAdwords chinhu chakakosha kana zvasvika pakuwana yakanakisa kuiswa kune yako kushambadzira. Izvo zvakakosha kuti utarise yako Quality Score uye shandura ako ads zvinoenderana. Kana iwe ukaona kuti CTR yako yakaderera, ipapo unofanira kumbomira kushambadzira kwako uye kushandura mazwi makuru kune chimwe chinhu. Yako Hunhu Chibodzwa chinoratidza kuedza kwako nekufamba kwenguva, saka unofanira kuita zvose zvaunogona kuti uwedzere. Zvisinei, iyo Quality Score muAdwords haisi sainzi. Inogona kungoongororwa nemazvo kana uine traffic yakakwana uye data kuti uone kuti mhando yemhando inofanirwa kuve yei.

Hunhu hwemhando muAdwords hunotarwa nezvinhu zvitatu: chiyero chekudzvanya, ad performance, uye kubudirira kwemushandirapamwe. Kudzvanya-kuburikidza nechiyero chakanangana nemhando yako yemhando, saka kuvandudza yako Quality Score inogona kunatsiridza kushambadzira kwako. Shambadziro dzinoita zvisina kunaka dzichaparadza bhajeti rako uye zvisingakodzeri kune vateereri vako vavanoda. A High Quality Score ndiyo hwaro hwebudiriro yeAdWords campaign.

Mapoka emazwi akakosha anogona kuwanda kushambadziro yako, zvichiita kuti isaregererwe nevashanyi. Shandisa mamwe mazwi anonangwa emushandirapamwe wekushambadzira. Yepamusoro Quality Score zvinoreva kuti kushambadzira kwako kuchagashira kutariswa kwakawanda uye kuve kwakakosha kune chinangwa chevateereri chekutsvaga. Zvakare, funga kushandisa mapeji ekumhara ane mifananidzo yevanhu vakura. Kuongorora kwakakosha, uye kugadzira akati wandei ad kusiyanisa kuchakubatsira iwe kukwidziridza yako yekumhara peji ruzivo.

Kuti uvandudze zvibodzwa zvako zvemhando yepamusoro, iwe unofanirwa kugadzira musanganiswa wakanaka wemazwi akakosha uye ads. Mazwi akakosha asingaite zvakanaka anofanirwa kutungamirwa kune yemhando yekumhara peji kana kuti anozoderedzwa. Nekuita izvi, unogona kuvandudza chibodzwa chako chemhando uye kuwana yakaderera mutengo-pa-kudzvanya (CPC).

Retargeting

Iwe unogona kunge uchiziva nezveGoogle's retargeting kugona, asi hauzive kuti chii chaizvo. Adwords retargeting inobvumidza iwe kusvika kune vashandisi kune mamwe mawebhusaiti uye mapuratifomu. Inokubvumirawo kuti uise mitemo yekuti ndiani waunowedzera kune vateereri vako. Nekugovera vashanyi kune yako saiti, unogona kunanga kuedza kwako kushambadzira. Kunyanya kujeka kwaungave pamusoro pekuti ndiani anoona ako ads, iyo inonyanya kushanda yako retargeting ichave.

Kune akawanda mabhenefiti ekudzokorora neAdwords, uye chimwe chinonyanya kushanda kugona kuratidza vanhu ads zvichibva pane zvavakamboita online online. Pamusoro pekuratidza ad yako zvichibva pane zvigadzirwa zvavachangobva kutarisa, Google Ads inogonawo kuratidza ads kune avo vakasiya bhasiketi rekutenga kana kupedza nguva yakakura vachiona chigadzirwa chako. Zvisinei, zvakakosha kuziva kuti kudzorerazve neAdwords hakusi kwevanotanga. Inogona kunge iri sarudzo yakanaka kune mabhizinesi ane mabhajeti madiki.

Retargeting neAdwords inogona kuva nzira inoshanda yekubatanidza vatengi varipo pamwe nekutsvaga vatsva. Google Adwords inokutendera kuti uise Script tag pawebhusaiti yako, kuve nechokwadi chekuti vanhu vakamboshanyira saiti yako vasati vaona ads yako zvakare. Retargeting neAdwords inogonawo kushandiswa munzvimbo dzese dzesocial media, zvakadai se Facebook. Inogona kushanda zvakanyanya kusvika kune vatengi vatsva uye kuwedzera kutengesa. Zvisinei, zvakakosha kuti uzive kuti mutemo weGoogle unorambidza kushandiswa kweruzivo rwemunhu kuti utarise kushambadza..

Retargeting nema ads inzira inoshanda yekunongedza vangangove vatengi mushure mekunge vasiya saiti yako. Nekutevera makuki evashanyi ava, ad yako icharatidza ad imwe chete kune avo vakamboshanyira saiti yako. Nenzira iyi, unogona kuita kuti shambadzo dzako dzive dzakananga kune zvigadzirwa zvakangoshanyirwa. Izvo zvakakoshawo kushandisa pixel kugadzira zvakanangwa ads zvichibva pane ruzivo rwunopihwa kuki kuGoogle Ads.