Category: Blog

Google AdWords isarudzo huru, einem Unternehmen mit einer sofortigen Position an der Spitze der Suchergebnisse zum Erfolg zu verhelfen. Google Ads yakaunza yakagadziridzwa kunanga sechinhu chichangobva kuziviswa, iyo iri kuburitswa zvishoma nezvishoma muGoogle Accounts, ichigonesa vashambadzi vepamhepo, kuti vasvike kuboka ravanovavarira kupfuura boka ravanovavarira. Heano mabhenefiti akanyorwa, zvinopihwa neGoogle ads:

1. Unogona kurerutsa chinangwa chako uye optimization yevateereri.

2. Zviri nyore, kushanda mumanetwork akasiyana uye mapoka anotariswa.

3. Unogona kuwana zvimwe zvingasarudzwa, kuwedzera kugona kwako.

Yakakwenenzverwa kunangwa inotora muakaundi hunhu senge mazwi akakosha mune yako midhiya zvinhu kana pamapeji ekumhara ekambani yako.. Tsvaga vanhu vakawanda, kuti unogona kuratidza uye zvichakubatsira, zadzisa zvinangwa zvemushandirapamwe wekushambadza. Iwe unogona kazhinji kubatanidza mamwe ma ads e optimized tarisiro, kugadzira huwandu hwevanhu vakafanana, kwaunonongedza zviri mukati kana mazwi makuru. Nechinangwa che, kuwedzera kutendeuka, mapazi ekugadzirisa akadaro anotsigirwa anotsigirwa, izvozvo zvingaita semimhanzi munzeve dzevashambadziri.

• Kuwedzera kwevateereri kutsvaga zvidimbu zvevateereri, zvakafanana nezvikamu zvawasarudza muvateereri vako varipo.

• Kunangwa kwakakwenenzverwa kunotora vanhu vanobva muboka rawakananga, vane maitiro akafanana nevanoshandura vashandisi kune vateereri vako.

Nguva yekushandisa yakagadziridzwa kunanga neGoogle Ads?

Optimized kunanga kunogona kuva chishandiso chikuru, kana uchinzwa, kuti nzira dzekunangwa nadzo hadzina kubudirira.

1. Hausati waona zvibereko zvine pundutso mukusimudzira vateereri.

2. Maitiro ako ekunongedza aripo aive nehusimbe, kana kuti unoshanda neboka risingatarisirwi.

3. Iwe unoda kuwedzera bhizinesi rako' shanduko nekukurumidza, pasina kuwedzera mabhidhi ako kana bhajeti.

4. Iwe unoda kuhwina vatengi vatsva kana kuona boka idzva rinotarisirwa, iyo inofadza mushandirapamwe wako.

Kana pasina chimwe cheizvi chinonzwika chakanaka kwauri, musafunganya! Iwe unotova nesarudzo, Dzima optimized targeting. Mukana mukuru, Zvijaire neGoogle Ads ad group marongero.

Uku ndiko kunaka kweGoogle AdWords yakagadziridzwa kunanga, kuti iwe a- kana kuidzima uye kwete kungosiya iyo ads campaign. Kana iwe uri kutsvaga nzira itsva yekuwedzera, haufanirwe kunyorera kune rimwe kana akawanda mapoka ekushambadzira.

hazvina basa, kana iwe uri muridzi webhizinesi repamhepo, anoda kusimudzira bhizinesi rako, nach neuen kundenorientierten Marketingstrategien sucht oder ein Google AdWords-Spezialist ist, uyo anoona matipi uye matipi epamusoro-kuita mishandirapamwe, Optimizations inogona kuwedzera yako Google Ads shanduko mwero. Mishandirapamwe yekushambadzira brand yakakosha, kana ukashanda muindasitiri inokwikwidza. Kana usiri kubhadharira zita rako pachako, pane mukana mukuru, kuti vakwikwidzi vako vari kuita izvi. Mushandirapamwe wekushambadzira unokubatsira, Dzivirira zita rako rechiratidzo kubva kune vakwikwidzi vako uye uvadzivise kuita kudaro, Wana nhamba yakanaka yekudzvanya uye shanduko. Nhanho inotevera, uko kuita kwedu kwakabata zvakanyanya. Isu tinogadzira mushandirapamwe wechiratidzo, kunanga edu makiyi mazwi, kusanganisira sevhisi- kana chigadzirwa, uko vanhu vaizotarisa kana vachitsvaga kambani.

Kunyangwe kana vanhu vachitsvaga chaiyo mhando uye iwe hausi wekutanga mukutsvaga kwakabhadharwa, ipa vashandisi vako mukana, Funga nezvevakwikwidzi vako. Izvi zvingava chikonzero chakakwana kwavari, sarudza mukwikwidzi wako, panzvimbo pemapeji emhinduro dzeinjini yekutsvaga (SERP) kuti uburukire pasi, kuti uwane yako saiti. Munguva ino yekubatana kwepamhepo, vashandisi vanoda kutsvaga mhinduro yakananga, kutsvaga nekungotarisa. Kana ukasavapa izvozvo, zvaunoda, vanofamba vachipfuura ad yako kana kutsvaga kutsvaga mutsva.

“Anteil an möglichen Impressionen im Suchnetzwerk” ist eine neue Möglichkeit, Wedzera chiyero chako chekushandura. Iyi parameter inokuratidza huwandu hwezvinoonekwa, mushandirapamwe wako unogamuchira, maererano nezvakaonekwa, izvo aive nekodzero. Kana uine mushandirapamwe wepamusoro wekushandura une chikamu chakaderera chezvinoonekwa, iyi inzvimbo yakavanzwa. Unofanira kuwedzera mamwe mari, kuti uvandudze kugovana uye kuona ads ako kazhinji. Chinangwa, kana mumwe munhu achitsvaga "vatsigiri"., mumutauro kunze kwechinangwa chevatengi.

Unogona kuziva mapoka aya kana kunanga iwo chaiwo. Zvisinei, ndiyo nzira yakanakisisa, kugadzirisa mapoka anotariswa, kuti vanocherechedza, kusvikira waunganidza ruzivo rwakakosha. Kana uchifunga kudaro, kuti mapoka ezvinangwa ane nhamba huru yekudzvanya anoshanda zvakanaka, unogona kuseta shanduko yebhidhi kana kugadzira imwe nyowani, tsanangura mushandirapamwe wekushambadzira wakagadzirirwa boka rega rega. Unofanira kucherechedza, kuti izwi repamusoro-rinoita rinoonekwa kakawanda pane peji yekumhara. Unozoshamiswa, kashoma sei izwi rakakosha richitaurwa pane peji. Die Conversion-Rate, zvatinowana, inofanira kugara ichigadzira vatungamiri vepamusoro vanokwanisa.

Google AdWords chirongwa chekushambadza pamhepo chinopihwa neGoogle. Die Kampagne ermöglicht es Ihnen, Gadzira kushambadza kwepamhepo kwemapoka anotariswa, vanofarira kutenga zvigadzirwa nemasevhisi aunopa. Iyo Google Ads chikuva inotsigirawo kubhadhara-per-click (PPC)-mushandirapamwe wekushambadzira, d. h. muridzi webhizinesi anofanira kubhadhara nguva dzese, kana mushanyi adzvanya pane ad yako. Kune akawanda ekushambadzira mapuratifomu uye mazano, kuti bhizinesi rinogona kusarudza kuwedzera kutengesa uye kutungamirira. Zvinogona kunge zvakaoma, tsvaga, icho chigadzirwa chinokodzera kambani yako zvakanyanya.

1. Kana vateereri vako vavanovavarira vasingakwanise kuwana bhizinesi rako webhusaiti mumibairo yekutsvaga, haungazvitengi kwauri. Ichi ndicho chikonzero mabhizinesi mazhinji achisarudza kumhanyisa Google ads. unonzwisisa, kuti iyi ine simba yekushambadzira chikuva inovagonesa, pamusoro pemapeji emhedzisiro yekutsvaga mazwi akasarudzwa (SERPs) inosvikika nemainjini ekutsvaga.

2. Kutangisa mushandirapamwe wePPC wekushambadzira kwakafanana nekubatidza hose, iyo iwe unogona kuwana mhinduro nekukurumidza. Kuita SEO zano ipfungwa yakanaka, pasina, yakakura sei kambani yako, asi SEO maitiro anotora nguva, kuita, uye haasi makambani ese anokwanisa kutenga iyi nguva yekumirira.

3. Nzira yekutsvaga yekushambadzira inobatsira kambani, Kuvhara musiyano pakati peiyo organic SEO uye yemasocial media yekushambadzira mushandirapamwe, ne traffic ipapo, kuti usvike paboka rako rawakananga nekukurumidza, panzvimbo pokuimirira mwedzi kana makore, kuti rimwe remazwi ako akakosha richaiswa mumapeji emhedzisiro yekutsvaga injini (SERPs).

4. Ratidza kudzvanya kwako- uye kutendeuka chiyero zvinoreva, ndiwe, kana wagutsikana nekuita kwePPC yako mushandirapamwe, wedzera ads, kutyaira traffic yakawanda uye kuwedzera shanduko. Kana bhajeti yako yakaderera, unogona kudzibvisa zvakare.

Google AdWords inowanikwa kune mabhizinesi emarudzi ese uye saizi, asi nyore kushandisa uye nyore kushandisa zvinogona kuva zvose chikomborero uye chituko. Naizvozvo, iwe unogona kuvhura yako yekushambadzira mushandirapamwe mumaminitsi uye bhizinesi rako richatanga kugamuchira mabhenefiti nekukasira. Kana usina kungwarira, mari yako yekushambadzira inogona kuve isingadzoreki. Kana uchifarira, mhanyisa mushandirapamwe wekushambadzira webhizinesi rako, ngazvive kuburikidza nekuratidzira ads, Facebook ads kana Google Shopping ads, ipfungwa yakanaka nguva dzose, kuwana shamwari yakavimbika uye ine ruzivo, ndiani achakubatsira.

Google Ads inoonekwa seimwe yeakanyanya kunetsa mapuratifomu, kana zvasvika, den Erfolg Ihrer Kampagne zu überwachen. Iwe unogona kushandisa zvisingaverengeki madhora emadhora ako aunenge wawana zvakaoma uye uchiri kuona zvishoma kana kudzoka chaiko. Unogona kubatanidzwa neGoogle ads, kuti uwane mamwe anotungamira uye purofiti yakakwirira. Unogona kutengesa zvimwe zvezvigadzirwa zvako online. NeGoogle Ads, unogona kugadzira traffic yakawanda kune rako bhizinesi webhusaiti. Asi zvinosuwisa, kumhanyisa ads izvi hazvisi nyore, sezvazvinoita. Pane zvimwe zvinhu, kuti unofanira kutarisira. Lassen Sie uns die Vorteile von Google AdWords besprechen –

Auch wenn die Erwartung, shandisa mari paAdWords, zvingaita sezvinotyisa, mhedzisiro yacho inosvika pakarepo uye isina kujeka.

1. Google AdWords inzira yekushambadzira yepamhepo, iyo inoshanda nekukurumidza kupfuura SEO. SEO neGoogle AdWords ndiwo mazano ekutsvaga injini yekutsvaga, kugadzira traffic yakawanda uye mhando inotungamira. Nekudaro, yakakwenenzverwa AdWords mushandirapamwe inoshanda nekukurumidza kune chero bhizinesi, kuti uwane nzvimbo yekutanga yaunoda pane peji yekutsvaga injini peji.

2. Kubatsira kuwedzera traffic uye shanduko, Google AdWords zvakare inzira inokwanisa, kuita kuti vanhu vazive nezve brand yako. SEO chinzvimbo zvakare chinoenderana nehuwandu hwekutsvaga kwezita rako rechiratidzo uye nekusiyana kwaro. Ichi ndicho chimwe chikonzero, nei brand yako kuziva nekutsvaga- uye kushambadzira kunofanira kuwedzera nenzira yakanangwa.

3. Imwe yeanonyanya kupesvedzera nzira dzekushambadzira kune chero bhizinesi email kushambadzira, ndosaka Gmail ads inoshanda futi. Gmail-Anzeigen werden auf dem Tab “advertising” angezeigt, manchmal jedoch auch auf dem Tab “Social media”. Aya ads eGoogle anogona kuratidzwa pamidziyo yese, kusanganisira desktops uye nharembozha. Gmail ads inodhura zvishoma pane yekutsvaga ads, uye kunyangwe bhajeti yako ishoma, unogona kuedza Gmail ads yebhizinesi rako.

4. Google AdWords ipuratifomu huru yekushambadzira, asi hazvimbokuratidza, zvinowanzoitwa nevanhu, mushure mekunge vadzvanya pane ads. Mushambadziri anogona kungotonga kushingaira kwekuita uye kuita kweGoogle ads.

Maitiro akajeka eGoogle AdWords achakubatsira, ongorora mashandiro edanidziro yako. Unogona kushandisa mikana, izvo zvinopihwa kwauri, uye simuka kubva kune vakwikwidzi vako. Google AdWords inogona kuva mari huru, zvose maererano nenguva nemari.

Kune akawanda sarudzo muGoogle AdWords yekunongedza. Rapport tarisiro ndiyo imwe yedzakanyanya kukosha sarudzo, kuti uwane ruzivo rwemhando neGoogle Ads. Targeting ndiyo imwe yenzira dzakanakisa, kuti uwane ruzivo rwakasimba rwechiratidzo, uye iwe uchawana huwandu hwakaringana hwekuzivikanwa, izvo zvakakwana, kuzivisa brand yekambani yako, gadzirisa chigadzirwa chako kana masevhisi. Kana iwe uine nyowani kana iripo brand, unoda yakakura keyword research, kunyatsosvika kune vateereri vakanangwa. Google yakashandura chinangwa chayo mumakore, zvinoreva ______________ zvinoreva, kuti iwe unogona kuganhurira boka rako raunoda nenhamba yezvirongwa:

• Keyword-Targeting: Iwe unogona kutarisa mapeji ewebhu pane makuru mawebhusaiti ane mazwi makuru aunosarudza.

• Themen-Targeting: Zviri nyore, Tarisira mawebhusaiti zvichienderana nemusoro wezvinyorwa zvawo.

• Placement-Targeting: Mawebhusaiti anotarisirwa anogoneka uchiramba uchifarira vateereri vako.

• mapoka ane zvido zvakafanana: Svika kune vashandisi, vakaratidza kufarira mimwe misoro kana zvigadzirwa.

• zvikwata zvinonangwa pamusika: Taura nevaungangove vatengi vako, vari kushingaira kutsvaga zvigadzirwa kana masevhisi, zvinoenderana nerudzi rwako.

• nzvimbo uye mutauro: Zvinogoneka, Mitauro uye nyika dzakananga, kutaura nezvenzvimbo kana maguta.

• Kunangisa mudziyo: Iwe unogona kusarudza rudzi rwechigadzirwa, izvo zvaunoda kuti vashandisi vako vaone neako ekuratidzira ads.

• kutariswa kwevanhu: Google AdWords inobvumira kunanga vashandisi nevarume nezera.

Iyi nzira inosanganisira zvinhu zvitatu.

1. Kutanga, mhando yako inounzwa kune vakawanda vateereri uye zvino inovapa zvemukati, vane chimwe chinhu chinokosha chokupa.

2. Chechipiri chinoratidza kushambadzira, kuti vaone chiziviso chako, kana vakashandisa internet kwenguva refu uye vakaridza bhero nezve brand yako kweimwe nguva yenguva.

3. Kana zvasvika kuGoogle AdWords, tinochikoshesa, kutengesa zvigadzirwa zvakanaka kana masevhisi. Chinangwa chekutenga kuseri kwekutsvaga kweGoogle chakakwira kupfuura imwe PPC midhiya uye iwe unoda kuishandisa zvakanyanya, nekugadzirisa kutengesa.

Kutengesa zvigadzirwa hachisi chikonzero, nei uchifanira kushambadza neGoogle AdWords. Pane kakawanda, pane chinangwa chako, wedzera ruzivo rwemhando uye unganidza zvinotungamira zvekutenga maitiro. Google Ads haisi yekuvandudza zvigadzirwa- uye mapeji ebasa. Unogona kusarudza imwe kana ese ari maviri echiratidziro- uye shandisa kutsvaga network, kuvaka ruzivo rwemhando uye kuwana mamwe magwara.

Vashambadziri veGoogle AdWords vakasiyana-siyana kana zvasvika kune yavo ad zvemukati. Google Ads hat die komplizierteste Plattform für die bezahlte Suche und übertrifft damit die Mitbewerber. Bhizinesi rinoda chinzvimbo chepamusoro chekutsvaga pamapeji ekutsvaga uye kuoneka kwepamhepo kuti ukure bhizinesi rako. Pasinei nehukuru hwebhizimisi, unoda chimwe chinhu, iyo inoshanda zvakanyanya uye inogona kuvandudza kuvepo kwepamhepo. Imwe yenzira dzakanakisisa ndeiyi, Hidza Google ad sevhisi yebhizinesi. NeGoogle Ads, unogona kutora mukana kune akati wandei emabhenefiti ataurwa:

Schnelle Ergebnisse als jede andere Technik

Wenn Sie das beste Google AdWords-Unternehmen beauftragen, kuwana hunyanzvi uye kupa mhedzisiro inokurumidza. Iyo Google Ads zano ine chinangwa chekukubatsira, gadzira traffic yakawanda uye inotungamira. The best part is, kuti inoshanda nekukurumidza kune yega kambani.

Zvinoita kuti zvive nyore, Simbisa mazwi akasiyana panguva imwe chete. Pose paunoda, unogona kungomisa mushandirapamwe.

Höhere Markenbekanntheit

Das Hauptziel bei der Einstellung eines PPC-Dienstes oder eines Google Ads-Dienstes besteht darin, kuwana mamwe brand kuziva. Bhizinesi rako harizokura, kana pasina anoziva zita rako. Saka unofanira kuzviwana pachikuva, izvo zvinogona kuvandudza ruzivo rwemhando pakati pevateereri. Nemasevhisi eGoogle Ads, unogona kusvika kune vanhu vanogovana zvaunofarira uye vanoziva mhando nebhizinesi rako.

NeGoogle AdWords, chero bhizinesi rinogona kusimudzira mhando dzavo kune vateereri, paunenge uchitsvaga zvigadzirwa, zvakafanana neinjini yekutsvaga. Iwe unogona kuwedzera saizi yevateereri, nekunangisa vanhu pane imwe webhusaiti.

Beeinflusse das Publikum

Es ist ungewöhnlich, kuti kana mutengi akashanyira webhusaiti, vanotanga vatenga chimwe chinhu, sezvo achida kunyatsoiongorora. Vatengi vanoda kuita tsvakiridzo yakakwana uye kuenzanisa kwakaringana pakati pesarudzo dzakasiyana vobva vaita sarudzo yavo. Kufurira vateereri, pane dhiraivha yekuhaya yakanakisa ad sevhisi. Google AdWords inoita kuti hurongwa hwese hunyatsoita uye huve nyore.

Das richtige Publikum erreichen

Einer der wichtigsten Vorteile dieses Dienstes besteht darin, kuti iwe zuva, sarudza nguva uye zuva, kwaunoda kumhanyisa Google AdWords. Kubva pane chigadzirwa, Basa uye simba rekambani, Google AdWords inogona kukubatsira, kuti usvike kuboka rakananga.

Nezviratidzo izvi, zviri pachena, kuti kune akawanda mabhenefiti eGoogle ads, ndiani angakubatsira, kuita bhizinesi rakanaka.

Google inokudzwa, kana zvasvika, ratidza zvirimo zvakakodzera uye zvinoenderana nema ads. Iyo inoenderera mberi nekushanduka uye nekuvandudza yayo yekutsvaga injini algorithms, kuti upe zvimwe zvine chekuita netsvagiridzo uye akabhadhara ads kana Google ads. Izvi zvine mhedzisiro ine tarisiro kumabhizinesi, kushandisa kuburikidza neGoogle Ads, sezvo aya ads anoburitsa emhando inotungamira uye vashanyi kubhizinesi rako. Kana iwe usati wagutsikana nezvekudiwa kwekuishandisa, iwe unofanirwa kufunga nezveGoogle Ads nechikonzero ichi.

Es erhöht Leads und Kunden

Google Ads Act ist eine großartige Methode zur Lead-Generierung. Kana mushandirapamwe wako wagadzirwa zvakanaka, inogona kuunza inotungamira kune webhusaiti yako kana zvimwe zvivakwa zvepamhepo.

Google Ads inoita kuti utarise pane izvo, vari kutsvaga izvozvo, izvo kambani yako inopa. izvi zvinoreva, kuti unogona kugara uchinatsiridza mibvunzo yako yekutsvaga, saka chaizvo vanhu, vanoda kutenga zvigadzirwa kana masevhisi ako, kuunzwa kumawebhusaiti ako nepuratifomu iyi.

Es ist eine flexible Marketingplattform

Menschen, vanogara vachishandisa Google Ads, achati, kuti ipuratifomu inochinjika yekushambadzira. Inokodzera masangano ese. Inokutendera kuti upinde muInternet traffic- wodzima. Unogona kuita zvemacampaign zviri nyore, kutungamira mamwe marudzi evashandisi vepamhepo. Iwe unogona kuseta yako mari kune dzakati nzvimbo dzemushandirapamwe.

Sie erzielen eine hohe Kapitalrendite

Google Ads fordert Sie auf, kubhadhara chete ads, tinya vashandisi. Kana iwe uchinge wagonesa Google Ads mishandirapamwe, unogona kuwana kudzoka kwakakwirira pakudyara, izvo zvingave zvisingakwanisi nemamwe mazano ekutengesa.

Zvisinei, zvichatora nguva, uye unofanira kuziva, ndeipi nzira inokodzera iwe nekambani yako. Kuti tinzwisise zvizere, chii chinokupa mhedzisiro yakanaka, unofanirwa kugara uchiyedza uye nekutevera mishandirapamwe yako. Google Ads chishandiso chakakwana cheizvi, sezvo zviri pachena uye ruzivo rwaunoda runowanikwa ipapo.

Kana wazviziva, izvo zvinokuunzira kudzoka kwakanaka pakudyara, iwe unofanirwa kutarisa pane zvaunoedza uye bhajeti, kuisa mari munzvimbo idzi. Kana mushandirapamwe kana chikamu chemushandirapamwe chinokutorera mari, varase. Isai mari iyi mumishandirapamwe yakabudirira chete uye mumadanidziro, izvo zvaungaedze mune ramangwana.

Unoona nekukurumidza, transparente Ergebnisse

Google Ads ist über das Internet für die Bereitstellung schneller, zvakanangana nemushandirapamwe uye mishumo yemushandirapamwe. Zviri nyore, tarisa mafambiro emushandirapamwe, sezvo dashboard inokupa ruzivo rwese pamushandirapamwe wega wega.

Google Ads pasina mubvunzo chimwe chezvishandiso zvine simba zvekushambadzira, die jemals entwickelt wurden. Unogona kuishandisa kugadzirisa mamirioni ekutsvaga zuva rega rega, zvinoitwa nevanoshandisa internet, uye kupa varidzi vemabhizinesi mukana, kukunda vazhinji vevanhu ava, kuvashandura kuva vatungamiri vebhizimisi nevatengi.

Mabhizinesi mazhinji anoregedzerwa nekushandiswa kwekushambadzira paGoogle Ads, kunyanya kana vasina kujairana nemashandiro anoita chikuva ichi. Nekudaro, kana iwe wakangwara zvakakwana neako online ekushambadzira zano, anogona mibayiro, unogamuchira kubva kuGoogle Ads, mukuru.

Arten von Kampagnen in Google-Anzeigen

• Netzwerkkampagne durchsuchen. Mushandirapamwe wetiweki yekutsvaga haungoratidzi ad yako paGoogle Search kana Google Mepu, asiwo pamazana evashandisi vakuru vekutsvaga neGoogle seYouTube neGoogle Shopping. Kana vashandisi vachitsvaga mazwi pane imwe yemawebhusaiti aya, zvinoenderana nezwi rakakosha rinoshandiswa pamushandirapamwe wako, ad yekambani yako icharatidzwa.

• Ona mushandirapamwe wetiweki. Mushandirapamwe weDisplay Network unokutendera kuti umhanye graphical ads, vashandisi vasati vashandisa zvigadzirwa muGoogle Display Network pamwe neGmail neYouTube.

• Mushandirapamwe wekutenga. Mumushandirapamwe wekutenga, Google inoshandisa yako online chigadzirwa data zvisinei nekiyi izwi remushandisi, kuziva, sei uye kupi ad yako ichaonekwa paGoogle Shopping.

• Vhidhiyo mushandirapamwe. Bhizinesi rako richasimudzirwa kuburikidza nemushandirapamwe wevhidhiyo wekuratidzira paYouTube uye zvimwe zvakakosha zveGoogle Display Network kuburikidza nemushandirapamwe wevhidhiyo.

• Mushandirapamwe weApp. Shambadziro yako ichaonekwa paGoogle Search, pa Youtube, paGoogle Play, paGoogle Discover, yakaiswa nevabatsiri veGoogle kutsvaga uye nevamwe vaparidzi vakawanda, shandisa app ads kuburikidza nemushandirapamwe weapp.

Kuzvimiririra kwe, ndeupi rudzi rwemushandirapamwe wekushambadzira waunosarudza, inogona kunge iine boka rinopfuura rimwe chete. Rimwe nerimwe remapoka ad rinogona kufananidzira chigadzirwa chakasiyana, iwe unoda kutengesa kune chinangwa chevateereri, uye boka rega rega rekushambadza rinogona kunge riine chaiyo keyword set.

So richten Sie eine Google Ads-Kampagne ein

1. Melden Sie sich bei Ihrem Google Ads-Konto an.
2. Dzvanya Mishandirapamwe kuruboshwe.
3. Tokonya chiratidzo chekuwedzera.
4. Wählen Sie nun “Neue Kampagne”.
5. Sarudza chinangwa chako chemushandirapamwe / gadzira mushandirapamwe usina zvinangwa.
6. Sarudza rudzi rwemushandirapamwe.
7. Check Next.
8. Sarudza marongero ako emushandirapamwe.
9. Wobva wadzvanya Save, kuenderera mberi.

Google AdWords yakabatsira zvikuru kumabhizinesi, die Fortschritte bei Umsatz und Lead-Generierung erzielen möchten. Kana uine ad yakanyorwa zvakanaka, vane mazwi emakwikwi emakwikwi uye bhajeti yakanaka, iwe unogona zvechokwadi kuhwina mamwe anotungamira uye kutengesa. Nekudaro, haugone kungo bhidha pamakiyi uye nyora yako ad kopi, kuita mari yakawanda, kunze kwekunge, Waita basa rakanaka. Pane dzimwe dziviriro, kana kuti unogona kuseta zvimwe zviito, ndiani anokuudza, zvokuita nezvisingafaniri kuita, uchigadzira ad yako. Schauen wir uns das im Detail an –

Do’s von Google Ads

1. Ipfungwa yakanaka nguva dzose, ad yako, Edza mapeji ako ekumhara, uye kunyanya mazwi ako akakosha, kakawanda. Izvi zvinokutendera kuti unzwisise zvirinani zvido zvevashandisi uye maitiro emushandisi paunenge uchiwana ads.

2. Shandisa retargeting ads, kudzosa vashanyi kuwebhusaiti yako. Ichi chishandiso chakanakisa, nezvevashanyi, vakamboshanyira webhusaiti yekambani yako kamwe chete, batanidza zvakare.

3. Usafe wakakanganwa, Chengetedza kutendeuka kwako. Kana iwe usingateveri kutendeuka, kungoparadza mari yako. Unogona kuongorora ROI yako, kana iwe ukachengeta track yeese ads uye keywords.

4. Usakanganwa, gadzira peji yekumhara, iyo inyanzvi uye inonyengetedza zvakakwana, kuchengetedza vateereri vako vakabatana kune ako ads uye bhizinesi. Peji yako yekumhara inofanirwa kutsanangurwa zvakajeka, chii muenzi anotevera ane nyore, aber effektiven Look & Feel tun muss.

Kurambidzwa kweGoogle Ads

1. Usambofa wakawira mumusungo uye kumisa ads kana keywords, kusati kwasvika chokwadi chekugadzira mari.

2. Edza, Birai pane akasiyana uye ane simba mazwi makuru. Cherechedza, kuti haushandise bhajeti yako yese pane imwechete keyword.

3. Zvinokurudzirwa, kushandisa zvigadziriso zvinogara zviripo. Nekudaro, Google Ads ipuratifomu, kwaunogona kuedza mazano ako. Nekudaro, izvi hazviwanzo funga zvakanakira varidzi vebhizinesi.

4. Usaedza pfungwa yebenzi, Chengetedza mazwi ako ese muboka rimwe chete rekushambadza. Zvinogara zviri nani, kana iwe ukatora imwe-kune-imwe nzira. Zvichakubatsira nazvo, chibodzwa chemhando, the high click rate, chinzvimbo chepamusoro, zadzisa iyo yakaderera CPC uye yakagadziridzwa ROI.

Kana iwe ukatevedzera aya akareruka matanho paunenge uchigadzira ako eGoogle ads, unogona kuzadzisa zvinangwa zvako zvinotarisirwa.

Eine ordnungsgemäß implementierte PPC-Kampagne ist für einen Werbetreibenden von entscheidender Bedeutung, kushandira kutendeuka kwake uye purofiti. Nekuti unobhadhara kudzvanya kwese, unogashira kubva kuGoogle ads, Mushandirapamwe usina kufambiswa zvakanaka weAdWords unogona kudhura kupfuura mari yaunowana. Vateereri uye kutumira mameseji zvakasiyana kune bhizinesi, Nekudaro, kune mamwe maitiro ekutanga anoshanda nguva dzose muPPC mishandirapamwe.

Hezvino zvinhu zvakakosha pakugadzirisa PPC mishandirapamwe

1. Kushambadza kwakabudirira kweGoogle kunogona kuunza mhando inotungamira kune yekumhara peji, asi iyo inongova hafu yokukunda. Icho chinobva chave chikamu chepeji yekumhara, kuhwina tarisiro iyi kune mutengi. Iwe unofanirwa kukwidziridza mapeji ako ekumhara kune mamwe mashanduko, nekunangisa kushambadzo nemeseji yako yekumhara peji.

2. Kushandisa kwakakodzera kwemazwi asina kunaka ndechimwe chezvishandiso zvine simba, izvo zvinowanikwa kwauri, kuve nechokwadi chekuvimbika kweGoogle AdWords yako. Unogona kushamisira, ndeapi mazwi akakosha asina kukodzera rudzi rwechigadzirwa kana sevhisi. Nekuzivisa Google nezvazvo, izvo zvisiri zvechigadzirwa chako, unogona kudzivirira, Shambadziro dzako dzichaonekwa mukutsvaga kwemazwi akakosha, izvo zvisingaenderane nevatengi vanodiwa.

3. Kana uchida, kuti ma ads ako eGoogle achaita zvirinani, zadza nzvimbo dzese dzeruzivo dziripo. Chaizvoizvo, iwe unofanirwa kupa Google rekodhi yemusoro wemusoro sarudzo uye tsananguro sarudzo. Google inobva yaedza mishmash yavo, kuti uwane mhedzisiro yakanaka.

4. Ad Extensions chikamu chakakosha chechiitiko chemutengi uye chinogona kupa kwakakosha kuita kwekusimudzira kune ako ads. Kuwedzerwa kweAdd kunogona kukubatsira kuti utaure nyaya yako yemhando uye kupa ruzivo runobatsira kune vatengi vako. Iwe unogona kuwedzera ekuwedzera senge sitelink yekuwedzera, callout extension, Shandisa kuwedzera kufona uye kuwedzera kwenzvimbo.

5. Nharembozha-yakatarisana nekushambadzira inokupa iwe pamwe iwo wakanyanya kukosha mukana, Batanidza vashandisi vako venhare nenzira kwayo pane mudziyo wavanosarudza. Kuronga mishandirapamwe inzira iri nyore, kuti uwane mamwe mabhatani ane hunyanzvi.

6. Unogona kuchengetedza mari, nekudzivirira, kuti ads anoratidzwa mune dzimwe nzvimbo, uku uchiwedzera mukana wekutendeuka uye kuwedzera kugadziridzwa kwebhidhi mune mamwe matunhu.

Mushandirapamwe wekushambadzira wakanyatsogadziriswa unogona kukubatsira nazvo, Wedzera zvakanyanya kutengesa kwekambani yako. Nekuti Google inobhadharisa iwe pane yega yekudzvanya pane ako ads, ita chokwadi, kuti iwe unotevera matanho ese aripo, kukwidziridza ruzivo uye mashandurudzo evatyairi.