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Usati watanga kushambadza paGoogle, unofanira kuziva zvauri kuzvipinza mazviri. Hezvino zvinhu zvishoma zvekuchengeta mupfungwa: Match types, Zvibodzwa zvemhando yepamusoro, Mariro, uye Retargeting. Kana wanzwisisa zvinhu izvi, iwe uchakwanisa kuronga inoshanda zvakanyanya Adwords mushandirapamwe. Uye kana iwe wagona zvese izvi, wagadzirira kutanga! Zvisinei, usati waita izvozvo, iwe unofanirwa kuita tsvagiridzo pamashoko ako makuru.

Mariro

Pane zvinhu zvakawanda zvinotarisa kuti imarii yaunofanira kushandisa paAdwords. Semuyenzaniso, ndeipi avhareji mutengo pakudzvanya? Mutengo wezvinhu zvinotengeswa (COGS) inosanganisira kugadzira uye kushandisa ad. Iwe unofanirwa kuona kuti imarii yawakashandisa pakushambadzira kuitira kuti uwane kudzoka pakudyara kwako. Ipapo iwe unogona kufananidza iwo mutengo nemari yako kubva kuAdWords mishandirapamwe uye uone kuti ndeapi mazwi akakosha anonyanya kuita pundutso.

Mutengo wega wega (CPC) inosiyana zvakanyanya zvichienderana nemazwi akakosha uye indasitiri. MaCPC chaiwo akatenderedza $2.32 pakutsvaga network uye $0.58 pane network yekuratidzira. Kuti uwane rumwe ruzivo, ona ichi AdWords metrics chinyorwa. Imwe nzira yekudzikisa CPC yako ndeyekunongedza mazwi makuru ane yakakwira Quality Score. High Quality Score keywords inowana kuiswa zvirinani pane peji, kukuchengetedza mari uye nekuona kuti kushambadzira kwako kunoonekwa pamapeji chaiwo.

Iwe unogona kugadzirisa bhidhi yako kune chaiyo kiyi kiyi kana iwe uchiziva kuti ndeapi anoshanda zvakanyanya. Zvakasiyana, unogona kuderedza bhidhi yako pamashoko makuru asingaburitse mhedzisiro. Ramba uchifunga kuti mamwe mazwi akakosha anodhura kupfuura mamwe, uye iwe unofanirwa kugara uchitarisa uye kugadzirisa mabhidhi ako zvinoenderana. Semuridzi webhizinesi, iwe unofanirwa kuziva nezve shanduko muAdwords mitengo uye gadzirira kugadzirisa zvinoenderana. Kana ukangodzidza kuti ndeapi mazwi akakosha anoshanda zvakanaka kune yako webhusaiti, iwe unogona kuwedzera mari yako uye kucheka maCPC ako kuti uwane iyo yakanyanya ROI.

Mushandirapamwe weCPC ndiyo nzira inonyanya kushandiswa. Ndiyo nzira yakajairika uye inodhura isingasviki zana masendi pakudzvanya. Zvisinei, mutengo wekudzvanya kwega kwega wakasiyana nemari yezviratidziro. Kana iwe uchida kuziva mutengo wekushambadzira kwako mushandirapamwe, unogona kushandisa keyword planner kuti uwane fungidziro yemutengo wako pakudzvanya. Nenzira iyi, iwe unonyatsoziva kuti marii yauchabhadhara pakudzvanya kwega kwega uye kuti maratidziro mangani auri kuwana.

Match types

Kana iwe uchida kuwedzera huwandu hwekushandurwa uye kushandisa mari shoma pane ako ads, iwe unofanirwa kuburitsa mazwi ako mumhando dzakasiyana dzemachisi. MuAdwords, izvi zvinoitwa nekupatsanura ads zvichienderana nemhando dzemachisi. Nekusarudza mhando dzemachisi dzakakodzera, iwe unozokwanisa kusvika kune chako chinangwa chevateereri uye kudzivirira kutambisa mari pane zvisina basa. Nechinangwa ichi, iwe unofanirwa kushandisa yemahara keyword chishandiso kuti uone chinangwa chako chevateereri uye wozogovanisa ads yako zvinoenderana.

Exact Match ndiyo inonyanya kunangwa pane ese keyword match, uye inoda kuti mutsara wezwi rakakosha uve chaiwo. Zvisinei, unogona kuwedzera mamwe mazwi kumubvunzo wako kana zvichidikanwa. Exact Match ndiyo yakanakisa sarudzo yevashambadziri vanoda kutyaira shanduko nekuratidza chete ads anoenderana nemazwi akakosha avari kunanga.. Machisi chaiwo anewo chiyero chepamusoro chekudzvanya-kuburikidza. Zvisinei, zvakakosha kuti unzwisise kuti kushandisa machisi chaiwo kungasava sarudzo yakanakisa yebhizinesi rega rega.

Kana uchida kunanga mamwe mazwi, ipapo iwe unogona kushandisa yakakura-yakagadziridzwa keywords. Izvi zviri nyore kushandisa uye kuudza Google kuti iratidze ads yako yemamwe mazwi kana zvirevo. Mazwi akakosha anogona kuve mune chero kurongeka. Unogona kuisa mazwi aya uchishandisa chiratidzo chekuwedzera (+) pamberi pezwi rimwe nerimwe rakakosha. Iyo yakafara-yakagadziridzwa keyword fomati inogona kushandiswa kune mitsara zvakare. Yakazara Media inoshanda muAdWords PPC mishandirapamwe yemakambani madiki uye epakati nepakati.

Yakakura uye chaiyo match ndiyo inonyanya kufarirwa mhando dzemachisi, asi kune zvakare akasiyana akasiyana. Broad match type inosanganisira ese anogona kutadza kuperetera kwekiyi kiyi ukuwo mhando chaiyo ichikutendera kuti utarise zvakakura zvine chekuita nekutsvaga.. Iwe unogona zvakare kusabvisa akasiyana akasiyana nekuwedzera negative keywords. Zvisinei, iyi haisi tsika yakanaka sezvo inogona kuderedza kuwanda kwekudzvanya. Iyo yakafara match mhando ndiyo yakanakisa sarudzo kune vashambadziri vanoda kunanga chaiwo mazwi.

Retargeting

Retargeting inzira yekushambadzira yepamhepo inobvumira vatengesi kuratidza zvakanangwa kushambadzira kune vakapfuura vashanyi vesaiti.. Iyo nzira yekushambadzira inoshanda nekudonhedza kodhi yekutevera pane peji rewebhu uye kuita kuti kushambadzira kuratidzwe kune akamboshanya.. Mibairo yerudzi urwu rwekushambadzira yakakosha. Yakaratidzwa kuwedzera kutengesa kusvika 70% apo vanhu vakashanyira webhusaiti vasina kutenga chero chinhu vanotenga kuburikidza nemushandirapamwe wekushambadzira.

Kana webhusaiti yako isina kugadziridzwa kuitira retargeting, unogona kusakwanisa kuona chero mhinduro. Kana mushandirapamwe wako wekushambadzira usingashande, ungangoda kutora zano reGoogle Adwords manejimendi kambani. Ivo vachakubatsira iwe kumisikidza retargeting mushandirapamwe nemazvo. Izvo zvigadziro zvakanaka zvichaita mutsauko mukuru mukushanda. Kana uchinge wawana zvigadziriso zvakanaka, unogona kushandisa retargeting kunanga vatengi pane ese akasiyana masocial network.

Kuti ugadzire retargeting ads, unofanira kutanga wamisa Google Analytics. Iyo retargeting kodhi inoteedzera makuki, ari madiki mafaira anochengetwa otomatiki pabrowser yemushandisi. Google Ads ichaziviswa kuratidza zviziviso kune chaiyo saiti mushanyi zvichibva pane yavo yapfuura nhoroondo yekubhurawuza. Retargeting neAdwords inogona kuva nzira huru yekuvandudza yako online marketing strategy.

Retargeting neAdwords inogona kushanda kune social media chiteshi, kunyanya Facebook. Inogona zvakare kuve nzira inoshanda yekuvaka Twitter inotevera. Rangarira, pamusoro 75% yevashandisi pa Twitter vari panharembozha. Shambadziro dzako dzinofanirwa kunge dzichienderana nenharembozha kuti uwedzere mikana yako yekutora pfungwa dzevateereri vako. Kudzorera zvakare neAdwords kunogona kukubatsira kushandura vashandisi ava kuva vatengi. Saka, tanga kudzoreredza neAdwords kuti uwedzere mari yako.

Zvibodzwa zvemhando yepamusoro

Pane nzira dzakawanda dzekuvandudza yako Quality Score muGoogle Adwords. Nepo pasina imwe yemashiripiti mhinduro, pane nzira dzakawanda dzekuvandudza chibodzwa chako. Nhanho yekutanga ndeyekupinda muakaunti yako uye famba uchienda kune keyword kuratidza pani. Kamwe ipapo, unogona kuona zvibodzwa zvemhando yemapoka ako anoshanda ad. Zvadaro, unogona kutanga kuita shanduko kuti uvandudze zvibodzwa zvako. Mushure memavhiki mashoma, unofanira kuona musiyano mukuru.

Iyo Hunhu Chibodzwa chekushambadzira kwako chinoverengerwa nekufunga zvinhu zvitatu: kukosha, ad kugadzira, uye ruzivo rwepeji yekumhara. Kunyangwe pakushandisa iwo akakosha mazwi, Hunhu Zvibodzwa zvichasiyana pakati pemapoka ekushambadzira. Semuyenzaniso, kana uine bhizimusi rekurojesa imba, unogona kushandisa keyword “jumper castles” kunanga vangangove vatengi vanotsvaga dzimba dzebounce. Izvo zvichavandudza yako Quality Score kana ads ako akakodzera uye achikwezva kune vashandisi vese zvishandiso.

Iwe unofanirwawo kuziva kuti Hunhu Hwemhando yeboka rakati ad zvinoenderana nemhando yeiyi kiyi. Ichi chinhu chinogona kukanganisa mutengo wako pakudzvanya (CPC) uye tinya-kuburikidza mwero (CTR). Google Ads zvakare inokonzeresa mumhando yeboka rekushambadza. Saka, kana keyword group ine yakakwira Quality Score, inogona kuve yakamira zvakanaka patsvakiridzo dzeGoogle. Kana iwe uri kuronga kumhanyisa kushambadzira kwerimwe keyword, ichange iine Hunhu huri nani kupfuura kana ukangoshandisa izwi rekare.

Paunenge uchiongorora yako ad campaign, nyatsoteerera CTR. CTR yakakwirira chiratidzo chakanaka. Ads ane CTR yepamusoro achagamuchira mamwe mabhatani, nokudaro kuwedzera CPC yako. Zvisinei, yeuka kuti CTR ichabatwa nezvimwe zvinhu zvakadai senzvimbo yenzvimbo. Pamusoro pe, iwe unofanirwa kuve nechokwadi chekuti mazwi ako akakosha anofanana nekopi yako yekushambadzira uye peji yekumhara. Kuwedzera CTR yako kunogona kubatsira yako Quality Score, asi zvichawedzerawo mutengo-pa-kudzvanya kwako (CPC).

Keyword research

Keyword research ndiyo maitiro ekuona iwo akakosha mazwi ewebhusaiti yako kana kushambadzira. Kune nzira dzakawanda dzekuita keyword research. Chinangwa chikuru ndechekutora pfungwa uye kuona mazwi makuru ane mukana wekugadzira traffic. Mazwi akakosha anoverengerwa kukosha uye mukana wekuwana traffic. Keyword research inokubatsira iwe kugadzira iyo chaiyo yemukati uye yekushambadzira nzira yekukwezva vangangove vatengi. Kutanga, shandisa Google's keyword tool kuti uwane mazwi makuru anozivikanwa.

Kunyange zvazvo zvingatora nguva uye kushanda nesimba, keyword research yakakosha pakubudirira kwako kweAdWords campaign. Pasina chaiyo keyword research, mushandirapamwe wako unogona kukundikana kana kudhura iwe kutengesa. Pazasi pane mamwe matipi ekuti utange:

Shandisa Google Keyword Planner. Ichi chishandiso chinokuratidza vhoriyamu yekutsvaga nemwedzi. Semuyenzaniso, kana iwe uchida kukwezva traffic munguva yezhizha, iwe unofanirwa kunanga mazwi akakosha anotsvaga zvakanyanya mumwaka uno. Zvakare, funga kuganhurira kutsvaga kwako kune imwe nguva, zvakadai pakati paMay naAugust. Ukangoziva kuti ndeapi mazwi makuru ane pundutso, unogona kushandisa AdWords chishandiso kuwana ane hukama mazwi. Ichi chishandiso chinoburitsa mazana emashoko akakosha anoenderana neako keyword constraints.

Pakusarudza mazwi makuru, sarudza chinangwa chewebsite yako. Ita tsvagiridzo yako kuti uone chinangwa chako chevateereri uye chinangwa chekutsvaga chemusika wako waunoda. Iwe unogona zvakare kuda kufunga kuti webhusaiti yako inoenderana sei neaya mazwi akakosha. Pane zvigadzirwa kana masevhisi ane mazwi akafanana? Vane mavhoriyamu ekutsvaga akakwirira here? Vanhu vanotsvagei kana vachitsvaga chimwe chigadzirwa kana sevhisi? A high search volume chiratidzo chakanaka. Kana zvisina kudaro, edza kutsvaga imwe niche kiyi kiyi yekunongedza.

Pane nzira nhatu dzekushandisa Adwords kune yako SaaS bhizinesi. Nzira idzi dzinonzi Mutengo pakudzvanya (CPC) advertising, Keyword research, uye kubhidha. Kana uchida kuona maresults anokurumidza, iwe unofanirwa kuve nechokwadi kuti uri kubhadhara kune yemhando traffic. Kushandisa nzira iyi kunoita kuti iwe ubhadhare mabhatani anozonyatso shandurwa kuita madhiri. Kuti nditange, unofanira kuunganidza ruzivo rwakawanda sezvinobvira. Ichi chinyorwa chinotsanangura kukosha kwekutsvagisa Keyword uye maitiro ekuwedzera bhidhi yako.

Mari yekudzvanya (CPC) advertising

Mutengo wekudzvanya kana CPC ndiwo mutengo unobhadharwa nevashambadzi nguva yega yega munhu paanodzvanya pakushambadzira kwake. MaCPCs anowanzo kuve akakwira mumaindasitiri ane mitengo yakakwira yekutendeuka uye vanokwikwidza vanoshambadza. Kunyange paine nzira dzekudzikisa CPC yako, hapana nzira yechokwadi-moto yekudzidzikisa zvachose. Hezvino zvimwe zvinhu zvekuchengeta mupfungwa kana uchikwenenzvera maCPCs ako. Chekutanga, funga kuti saiti yako yakakosha sei pamusika wako waunotarirwa. Kana webhusaiti yako isingakodzeri kune vateereri vako, CPC yako inogona kunge yakanyanya kukwirira.

Chepiri, nzwisisa musiyano uripo pakati peflat rate uye bhidhi-based cost-per-click. A flat-rate CPC iri nyore kutevera pane bhidhi-based CPC. Bid-based CPCs inodhura zvishoma, asi ivo vachiri kushoma kunangwa. Uyezve, vashambadziri vanofanirwa kufunga nezve kukosha kweiyo kudzvanya kubva kune yakapihwa sosi. CPC yakakwirira haingangove ichidudzira kune yakakwira mari.

CPC invoicing inotakurawo njodzi yekushandisa zvisizvo. Vashandisi vanogona kudzvanya pane ads netsaona. Izvi zvinogona kudyira mushambadzi mari yakawanda. Zvisinei, Google inoedza kudzikamisa kushandiswa zvisizvo nekusachaja yekudzvanya kusiri iko. Kunyange zvisingaite kudzora kudzvanya kwese, iwe unogona kutaurirana nechiyero chakaderera. Chero bedzi iwe uchida kusaina chibvumirano chenguva refu nemuparidzi, unogona kazhinji kutaurirana mwero wakaderera.

Munyika yekushambadzira yakabhadharwa, mutengo wekutengesa chinhu chakakosha. Nemutengo chaiwo wekutinya, iwe unogona kuwedzera kudzoka kwako pakushambadzira kwekushandisa. CPC ads chishandiso chine simba kumabhizinesi mazhinji, saka kunzwisisa kuti imarii yaunobhadhara pakudzvanya kunogona kuvandudza kushambadzira kwako. Uye chero iwe uchiziva izvo vateereri vako vari kutsvaga, zvichakuitirai. Ndicho chikonzero nei zvakakosha kuti uzive nezveCPC yako.

Keyword research

Injini yekutsvaga optimization (SEO) inyanzvi yekutora mazwi akakosha uye zvinyorwa zvemukati kuti zvimire paSERPs. Kana zvaitwa nemazvo, yakakodzera keyword research inobatsira kuwedzera organic traffic uye brand kuziva. Keyword research inzira yakasarudzika inoshandiswa nevashambadzi kuona kuti ndeapi mitsara uye mazwi vashandisi vangango tsvaga. Paunenge wava nemazwi akakosha, iwe unogona kukoshesa zano rako uye kugadzira zvemukati zvinonangana nevashandisi ava. Keyword research inobatsira kuvandudza chinzvimbo chesaiti yako pane yekutsvaga injini, iyo inozofambisa traffic yakanangwa.

Ndisati ndatanga mushandirapamwe, keyword research yakakosha. Nekutsvaga mazwi akakosha uye chinangwa chekutsvaga, iwe unogona kuronga zvakanakisa zvinogoneka ad mishandirapamwe. Ndichiri kusarudza mazwi makuru uye mapoka ad, funga nezvezvinangwa zvako uye bhajeti yako. Iwe unogona kuderedza kutarisa kwako uye kuchengetedza mari nekunongedza chete mazwi akakosha. Rangarira, iwe unoda kuita fungidziro isingaperi kune vanhu vari kushingaira kutsvaga chigadzirwa kana sevhisi yako. Zvakanakisa kushandisa anopfuura izwi rimwechete, kunyange zvakadaro.

Kune nzira dzakawanda dzekuita keyword research. Chinangwa chikuru ndechekutora zano uye kuona iwo anonyanya kuve mazwi akakosha. Aya mazwi akakosha akaiswa muhurongwa hwekukosha kwavo uye kugona kugadzira traffic. Paunenge waita izvi, unogona kuenda padanho rinotevera – kunyora zvinyorwa zvinopa kukosha kune vashanyi. Unofanira kugara uchinyora sezvaungada kunyorwa. Shure kwezvose, vateereri vako vangangove nemimwe mibvunzo yakafanana kune avo vauri kutaura.

Nepo keyword research yeAdwords iri chikamu chakakosha chechero nzira yekushambadzira, zvakare chinhu chakakosha chemushandirapamwe unobudirira. Kana tsvakiridzo yako isina kuitwa nemazvo, iwe unozopedzisira washandisa mari yakawandisa paPPC uye uchirasikirwa nekutengesa. Asi zvakakoshawo kuchengeta mupfungwa kuti keyword research inotora nguva nesimba. Kana zvikaitwa nemazvo, iwe uchava nemushandirapamwe wekushambadza uyo uchave wakabudirira!

Bidding

Pane matipi mashoma aunofanirwa kuyeuka kana uchitenga paAdwords. Chekutanga kuchengetedza bhajeti yako paPS200 pamwedzi. Zvisinei, iyi mari inogona kusiyana zvichienderana niche yako uye huwandu hwehuwandu hwewebsite iwe uri kutarisira pamwedzi. Kana uchinge wasarudza bhajeti yako yemwedzi, igovane nemakumi matatu kuti uwane pfungwa yebhajeti yako yezuva nezuva. Kana uchinge waisa bhajeti yako yezuva nezuva, danho rinotevera nderekusarudza kuti imarii yekubhadharisa zuva rega rega. Yekubhidha system yeGoogle inoshanda nekudzora epamusoro uye yakaderera mabhidhi uchishandisa yakakura CPC metric. Kana iwe usina chokwadi nezve mutengo wakakodzera pakudzvanya kwebhizinesi rako, shandisa Adwords forecast tool.

Nepo kubhidha paAdwords kungaite senge zano rakanaka, pane zvimwe zvakaipira zvikuru kukwikwidzana nemakambani makuru. Kana iwe uri bhizinesi diki, bhajeti rako rekushambadzira harina kunge rakakura kunge rekambani yenyika, saka usatarisire kuve nebhajeti yakafanana yekukwikwidza navo. Kunyangwe iwe uchikwanisa kubhadharisa zvakakwirira, mikana yako yekuwana kudzoka pakudyara (ROI) kubva kuAdwords campaign yako yakaderera.

Kana vakwikwidzi vako vakashandisa zita rako rechiratidzo mumashambadziro avo, ita shuwa kuti unoshandisa imwe ad kopi yakasiyana. Kana iwe uri kubhidha pamatemu emukwikwidzi wako, uri panjodzi yekurambidzwa kubva kuGoogle. Chikonzero chiri nyore: vakwikwidzi vako vanogona kunge vachitsvaga maererano nezvauri, izvo zvinozoita kuti zvibodzwa zvemhando yakaderera uye mutengo-pakudzvanya. Uyezve, kana mukwikwidzi wako ari kubhidhaira pamatemu ako, iwe unogona kunge uri kushandisa mari yako pane boka re ad kopi isina chekuita nezita rako rechiratidzo.

Chibodzwa chemhando

Hunhu hwemhando muAdwords chinhu chakakosha kana zvasvika pakuwana yakanakisa kuiswa kune yako kushambadzira. Izvo zvakakosha kuti utarise yako Quality Score uye shandura ako ads zvinoenderana. Kana iwe ukaona kuti CTR yako yakaderera, ipapo unofanira kumbomira kushambadzira kwako uye kushandura mazwi makuru kune chimwe chinhu. Yako Hunhu Chibodzwa chinoratidza kuedza kwako nekufamba kwenguva, saka unofanira kuita zvose zvaunogona kuti uwedzere. Zvisinei, iyo Quality Score muAdwords haisi sainzi. Inogona kungoongororwa nemazvo kana uine traffic yakakwana uye data kuti uone kuti mhando yemhando inofanirwa kuve yei.

Hunhu hwemhando muAdwords hunotarwa nezvinhu zvitatu: chiyero chekudzvanya, ad performance, uye kubudirira kwemushandirapamwe. Kudzvanya-kuburikidza nechiyero chakanangana nemhando yako yemhando, saka kuvandudza yako Quality Score inogona kunatsiridza kushambadzira kwako. Shambadziro dzinoita zvisina kunaka dzichaparadza bhajeti rako uye zvisingakodzeri kune vateereri vako vavanoda. A High Quality Score ndiyo hwaro hwebudiriro yeAdWords campaign.

Mapoka emazwi akakosha anogona kuwanda kushambadziro yako, zvichiita kuti isaregererwe nevashanyi. Shandisa mamwe mazwi anonangwa emushandirapamwe wekushambadzira. Yepamusoro Quality Score zvinoreva kuti kushambadzira kwako kuchagashira kutariswa kwakawanda uye kuve kwakakosha kune chinangwa chevateereri chekutsvaga. Zvakare, funga kushandisa mapeji ekumhara ane mifananidzo yevanhu vakura. Kuongorora kwakakosha, uye kugadzira akati wandei ad kusiyanisa kuchakubatsira iwe kukwidziridza yako yekumhara peji ruzivo.

Kuti uvandudze zvibodzwa zvako zvemhando yepamusoro, iwe unofanirwa kugadzira musanganiswa wakanaka wemazwi akakosha uye ads. Mazwi akakosha asingaite zvakanaka anofanirwa kutungamirwa kune yemhando yekumhara peji kana kuti anozoderedzwa. Nekuita izvi, unogona kuvandudza chibodzwa chako chemhando uye kuwana yakaderera mutengo-pa-kudzvanya (CPC).

Retargeting

Iwe unogona kunge uchiziva nezveGoogle's retargeting kugona, asi hauzive kuti chii chaizvo. Adwords retargeting inobvumidza iwe kusvika kune vashandisi kune mamwe mawebhusaiti uye mapuratifomu. Inokubvumirawo kuti uise mitemo yekuti ndiani waunowedzera kune vateereri vako. Nekugovera vashanyi kune yako saiti, unogona kunanga kuedza kwako kushambadzira. Kunyanya kujeka kwaungave pamusoro pekuti ndiani anoona ako ads, iyo inonyanya kushanda yako retargeting ichave.

Kune akawanda mabhenefiti ekudzokorora neAdwords, uye chimwe chinonyanya kushanda kugona kuratidza vanhu ads zvichibva pane zvavakamboita online online. Pamusoro pekuratidza ad yako zvichibva pane zvigadzirwa zvavachangobva kutarisa, Google Ads inogonawo kuratidza ads kune avo vakasiya bhasiketi rekutenga kana kupedza nguva yakakura vachiona chigadzirwa chako. Zvisinei, zvakakosha kuziva kuti kudzorerazve neAdwords hakusi kwevanotanga. Inogona kunge iri sarudzo yakanaka kune mabhizinesi ane mabhajeti madiki.

Retargeting neAdwords inogona kuva nzira inoshanda yekubatanidza vatengi varipo pamwe nekutsvaga vatsva. Google Adwords inokutendera kuti uise Script tag pawebhusaiti yako, kuve nechokwadi chekuti vanhu vakamboshanyira saiti yako vasati vaona ads yako zvakare. Retargeting neAdwords inogonawo kushandiswa munzvimbo dzese dzesocial media, zvakadai se Facebook. Inogona kushanda zvakanyanya kusvika kune vatengi vatsva uye kuwedzera kutengesa. Zvisinei, zvakakosha kuti uzive kuti mutemo weGoogle unorambidza kushandiswa kweruzivo rwemunhu kuti utarise kushambadza..

Retargeting nema ads inzira inoshanda yekunongedza vangangove vatengi mushure mekunge vasiya saiti yako. Nekutevera makuki evashanyi ava, ad yako icharatidza ad imwe chete kune avo vakamboshanyira saiti yako. Nenzira iyi, unogona kuita kuti shambadzo dzako dzive dzakananga kune zvigadzirwa zvakangoshanyirwa. Izvo zvakakoshawo kushandisa pixel kugadzira zvakanangwa ads zvichibva pane ruzivo rwunopihwa kuki kuGoogle Ads.

Kana uchangotanga neAdWords account yako, zvimwe wanga uchinetseka kuti woigadzira sei. Pane nzira shoma dzekuita izvi. Verenga kuti uzive maitiro ekugadzirisa yako AdWords account kuti ikwane zvaunoda. Muchinyorwa chino, tichaenda pamusoro peCPA kubhidha uye CPM kubhidha. Isu tichavharawo maitiro ekumisikidza account yako kuti uve nechokwadi chekuti urikurisa mabhenefiti ayo.

Pay-per-click (PPC) advertising

Nepo kubhadhara-per-click advertising paAdwords ingaite seyakapusa pamusoro, pane zvinhu zvakawanda zvokufunga nezvazvo. CTR yakakwira inoratidza ad yako inobatsira uye ine chekuita. A low CTR zvinoreva kuti hapana akadzvanya pane yako ad, ndosaka Google ichida ads ane CTR yakakwirira. Sezvineiwo, pane zvinhu zviviri zvaunogona kudzora kuti uwedzere CTR yako.

PPC advertising inoshandisa mazwi akakosha kubatanidza mabhizinesi nevatengi vakananga. Aya mazwi makuru anoshandiswa nekushambadzira network uye injini dzekutsvaga kusarudza ads anoenderana nechinangwa chemutengi uye zvaanofarira.. Kuti uwane zvakanyanya kubva kune ako ads, sarudza mazwi makuru anotaura kune vateereri vako. Yeuka kuti vanhu havatsvaki chinhu chimwe chete nguva dzose, saka ita chokwadi chekusarudza mazwi makuru anoratidza izvi. Uyezve, iwe unogona kutogadzirisa mishandirapamwe yako nekutarisa vashandisi zvichienderana nenzvimbo yavo, mudziyo, uye nguva yezuva.

Chinangwa chekubhadhara-per-click advertising ndechekugadzira shanduko. Izvo zvakakosha kuti uedze mazwi akasiyana uye mishandirapamwe kuti uone kuti ndeipi ichanyanya kushanda. Pay-per-click advertising inzira yakanaka yekuyedza vateereri vakasiyana nekudyara kudiki, kusvika waona kuti ndedzipi dziri kuita zvakanaka. Unogona kumbomira shambadzo dzako kana dzisiri kuita sezvaunotarisirwa. Izvi zvinogona zvakare kukubatsira iwe kuona kuti ndeapi mazwi akakosha anonyanya kushanda kune bhizinesi rako.

Imwe nzira yekuwedzera yako PPC mushandirapamwe ndeyekugonesa yako yekumhara peji. Peji yako yekumhara ndiyo peji inoshanyirwa nevateereri vako mushure mekudzvanya pakushambadzira kwako. Peji yakanaka yekumhara inoshandura vashanyi kuva vatengi kana kuwedzera chiyero chekushandura. Pakupedzisira, iwe unoda kuona chiyero chepamusoro chekushandura. Paunenge uchishandisa nzira iyi, yeuka kuti iwe uchaita mari chete kana iwe ukaona yakanyanya kutendeuka mwero.

PPC advertising rates anowanzo kutsanangurwa pabhidhi kana flat-reti hwaro. Mushambadzi anobhadhara muparidzi mari yakatarwa pese paanodzvanywa ad. Vaparidzi vanowanzochengeta runyoro rwemitengo yePPC. Zvakakosha kutenga zvakapoteredza mutengo wakaderera, izvo zvinogona dzimwe nguva kutaurirana. Pamusoro pekutaurirana, zvibvumirano zvepamusoro-soro kana zvenguva refu zvinowanzokonzera mitengo yakaderera.

Kana iwe uri mutsva kuPPC kushambadzira paAdwords, zvakakosha kurangarira kuti kunaka kwedanidziro yako kwakakosha. Google inopa mibairo yakanakisa yekuiswa kwekushambadzira uye mutengo wakaderera kumabhizinesi anopa yakanakisa mushandisi ruzivo. Kubudirira kwekushambadzira kwako kunoyerwawo nekudzvanya-kuburikidza nechiyero. Iwe unozoda hwaro hwakasimba usati watanga kubata yako PPC account. Unogona kudzidza zvakawanda nezvePPC advertising paPPC University.

Kushandisa otomatiki bhidhi manejimendi masisitimu ipfungwa yakanaka kana iwe uchida kuwedzera budiriro uye chiyero. Masisitimu akadaro anogona kubata mamirioni ePPC mabhedhi ako uye nekukwiridzira ads ako kuti uwane iyo yepamusoro kudzoka inogoneka. Ivo vanowanzo sungirirwa kune webhusaiti yemushambadzi, uye dyisa mibairo yekudzvanya kwega kwega kumashure kune system. Nenzira iyi, iwe uchava nechokwadi chekuti ad yako iri kuonekwa nevanonyanya kuve vatengi.

Mutengo-pa-kuratidzwa (CPM) kubhidha

Iye vCPM (inoonekwa CPM) bhidhi sarudzo inzira yakanaka yekuwedzera mikana yekuti ad yako ioneke. Kuseta uku kunobvumidza iwe kuseta iyo yepamusoro bhidhi pachuru inoonekwa ad maonesheni. Paunosarudza kushandisa iyi marongero, Google Adwords ichakubhadharisa chete kana ad yako yaratidzwa pamusoro peinotevera ad yepamusoro. Ne vCPM kubhidha, text ads inogara ichiwana iyo yese ad space, saka ivo vanonyanya kuoneka.

Kana uchienzanisa maviri ad marudzi, CPM kubhidha kazhinji ndiyo yakanakisa sarudzo yekuzivisa mhando mishandirapamwe. Rudzi urwu rwekushambadzira rwunotarisa zvakanyanya pamutengo pane zvinoonekwa. Iwe unobhadhara kune zviuru zvega zvekufungidzira, asi unogona kugamuchira zero kudzvanya. Nekuti iyo Display Network yakavakirwa pamutengo, CPM ads inozogara yakakwira pasina kudzvanywa. CPC mutengo, pane rimwe divi, yakavakirwa pane relevancy uye CTR.

Imwe nzira yekuwedzera CPM yako ndeyekuita kuti ads ako awedzere kunanga. CPM kubhidha inzira yepamberi yekubhidha. CPM kubhidha inoda shanduko yekutevera. Nekuwedzera CPM, iwe unofanirwa kupa Google data kuti uone kuti vangani vashanyi vanoshandura kuti vatengese kana kusaina-up. Nokushandisa nzira iyi, iwe unozokwanisa kunanga musika wako uye kuwedzera ROI yako.

Enhanced CPC isarudzo yekubhidha muGoogle Adwords. Enhanced CPC inoda manual keyword kubhidha asi inobvumira Google kugadzirisa bhidhi zvichienderana nemukana wekutendeuka.. Inobvumira Google kugadzirisa bhidhi kusvika 30% kumativi ose, uye zvakare inoita kuti avhareji CPC ive yakaderera pane yako yepamusoro bhidhi. Chakanakira ECPC ndechekuti iwe unokwanisa kugadzirisa yako ad yakanangana uye bhajeti.

Optimum CPM kubhidha isarudzo huru yekuwedzera yako yekudzvanya-kuburikidza nechiyero uye kuchengeta bhajeti yako yemazuva ese mukati mebhajeti rako.. Zvisinei, zvakakosha kuyeuka kuti CPM haisiriyo yega chinhu mukugadzirisa mushandirapamwe wako. Iwe unofanirwawo kuedza kukwidziridza mushandirapamwe wekushandura uchishandisa chinangwa CPA (mutengo-pa-chiito) kana CPC (mutengo-pa-chiito).

Manual CPC kubhidha inokupa kutonga kuzere pamusoro pemabhidhi ako uye inzvimbo yakanaka yekutanga kana uri mutsva kuGoogle Adwords.. Inokupawo nhanho yekutonga iwe yausingazowana mune otomatiki mabhidhi nzira. Manual CPC kubhidha inoita kuti uchinje mabhidhi ako pese paunoda, pasina algorithms inoraira sarudzo yako. Iwe zvakare uchaona zvimwe kudzvanya-kuburikidza kana iwe ukavandudza kunaka kwemazwi ako makuru uye ads.

Pakupedzisira, CPC kubhidha muGoogle Adwords ndiyo yakanakisa sarudzo kana iwe uchida kuwedzera mari yako. Mazita akareba-muswe anoonekwa seanonyanya kukosha pane mapfupi-akapfuma mibvunzo, saka ivo vakachipa kunanga. Iwe hausi kuda kubhidha kupfuura iwe unofanirwa kuita, asi zvakakosha kana iwe ukawana vatengi vakawanda. Iwo maCPC muGoogle Adwords akaderera zvakanyanya, saka iwe unogona kunge uchikwanisa kuwana kudzoka kukuru kune yako bhajeti.

Mutengo-pa-kuwanikwa (CPA) kubhidha

CPA chiyero chemutengo wega wega, kana kukosha kwehupenyu hwemutengi, uye inogona kushandiswa kuona budiriro yemushandirapamwe wedhijitari wekushambadzira. Mamwe mashandisirwo eCPA anosanganisira kuyera matsamba ekunyora, e-book downloads, uye online makosi. Seye metric yakakura, CPA inoita kuti ubatanidze kutendeuka kwechipiri kune yekutanga. Kusiyana neCPC kubhidha, kwaunobhadhara kudzvanya kwese, CPA kubhidha inoda kuti ubhadhare kutendeuka kumwe chete, nokudaro kuderedza mari yemushandirapamwe.

Nepo kubhidha kweCPA kuchinyanya kushanda kupfuura CPC, unofanira kufunga zvakanakira nezvazvakaipira zvose. CPA inzira inoshanda yekudzora mitengo yeshanduko uchiri kubvumira imwe mari uye kuoneka kwe ad. Manually bhidhiri inogona kuva nezvayakaipira, sekunetsa kuita, kuderedza kutonga kwako, uye kusakwanisa kuenzanisa pfungwa mbiri dzemari neshanduko.

Kunyange zvazvo chinangwa chepamusoro cheCPA chinogona kubatsira kuwedzera CPA yako, iwe unofanirwa kuziva kuti hutsinye mabhedhi anogona kukuvadza account yako nekuita kuti iite-yega. Izvi zvinogona kuguma nea 30% kuderera kwemari. A yepamusoro CPA hazvirevi kuti unofanira kupedza kupfuura bhajeti yenyu. Pane kudaro, gadzirisa zvirimo kuti uwedzere kutendeuka uye kuderedza CPA yako.

Kunze kwemabhenefiti eCPA kubhidha, zvinokwanisikawo kubhidha paFacebook. Facebook ine sarudzo yekubatanidza iyi nzira neinongedzo yemberi kune chaivo vateereri. Facebook inzira yakanaka yekuyera budiriro yemushandirapamwe wako, uye unobhadhara chete kana wagamuchira kutendeuka. Kushandisa cost-per-acquisition (CPA) kubhidha muGoogle Adwords kunogona kukubatsira kudzikisa mutengo wako pakutenga nemuganho wakakosha.

Kana bhizinesi rako risingatengesi zvinhu zvenyama, unogona kuverenga CPA zvichibva pane mamwe metrics, sekutorwa kwemutobvu, demo signups, uye kutengesa. Iwe unogona kuverenga iyo CPA nekuronga avhareji CPA inopesana nekufungidzira-kurema Quality Score. Higher CPAs kazhinji inoratidza yakaderera ROI, saka zvakakosha optimize zvose CPA uye Quality Score. Asi kana yako Quality Score iri pazasi peavhareji, ungangowedzera CPA wako zvichienzaniswa vakwikwidzi uye achakuvadza ROI yenyu yose.

Shambadziro dzine zvibodzwa zvemhando yepamusoro dzichawana zvikwiriso zvepamusoro uye CPA yakaderera. Izvi zvinoodza moyo vashambadziri vakashata kubva pakushambadza nezvinhu zvisina kunaka. Nepo zvemhando yepamusoro ads zvichagara zvichikwezva mamwe mabhatani, vashambadziri vane CPA yakaderera vanongokwanisa kuwana zvinzvimbo zvepamusoro nekubhidha mari yakawandisa. Vanozopedzisira vagadzirisa nzvimbo dzakaderera.

Nepo CPA kubhidha muGoogle Adwords haisi iyo nzira yakanakisa yekuwedzera mari yako yekutengesa, ichapa yakakwira ROI pane yakaderera-mhando ads. Nokuvandudza zvibodzwa zvemhando, unogona kuvandudza CPA. Nenzira iyi, mari yako yekushambadza haizokwiri sezvazvingaite. Saka, nguva inotevera paunenge uchitsvaga, ita shuwa kuti urikugonesa shanduko pane kudhura.

Kana iwe uri kutsvaga kuhaya mainjiniya, maitiro ekutsvaga keyword uye kugadzira inoshanda Adwords mushandirapamwe ichakubatsira iwe kuwana akakosha mazwi. Zvisinei, pane zvimwe zvinhu zvekuyeuka pakusarudza mazwi makuru. Iwe unofanirwa kuve nechokwadi kuti mhando yemutambo ndeyechokwadi. Keyword research inogona zvakare kukubatsira iwe kugadzira mapeji ekumhara uye kushambadzira kwezvinzvimbo zvitsva zveinjiniya. Kana iwe uchihaya software mainjiniya, semuyenzaniso, unogona kugadzira mushandirapamwe weAdWords kukwezva mainjiniya matsva.

Mariro

Iwe wakambonzwa nezve CPC (mutengo pakudzvanya) uye CPM (mutengo pa fungidziro), asi chii zvacho? Matemu aya anoreva mutengo wekumhanyisa kushambadzira zvichienderana nekudzvanya uye maonerwo. Kunyange zvazvo nzira mbiri dzinogona kudhura, vanogona kuunza kudzoka kunoshamisa. Google ndiyo hombe injini yekutsvaga uye mamirioni evashandisi vakasiyana vanopedza kutsvaga paGoogle mwedzi wega wega. Izvi zvinoita kuti zvive zvakakosha kuita kuti webhusaiti yako ive nenzvimbo yepamusoro kune anokwikwidza-akakosha mazwi.

Sezvineiwo, AdWords inopa akawanda maturusi ekubatsira kunatsiridza vateereri vako. Kushandisa demographics, nzvimbo, uye mudziyo kunanga, unogona kugadzirisa ads ako kuti asvike kune rimwe boka revanhu. Semuyenzaniso, unogona kunanga vashandisi venhare vakura 18 ku 34 kana vashandisi veguta-chaiyo muUnited States. Imwe metric yakakosha yekufunga nezvayo ndeye Quality Score. Yepamusoro Hunhu Zvibodzwa zvinoreva kuti Google ichapa sarudzo kune yako ad, izvo zvinowanzoreva mutengo wakaderera.

Mutengo weAdwords unosiyana zvakanyanya zvichienderana nebhizinesi rako uye mhando yemazwi akakosha auri kunanga. Semuyenzaniso, iwo anodhura zvakanyanya mazwi paGoogle ane chekuita nemari, inishuwarenzi, nemamwe maindasitiri anobata nemari yakawanda. Mamwe mazwi anozivikanwa anosanganisira dzidzo uye “degree.” Kana iwe uri kuronga kupinda muminda iyi, kutarisira kubhadhara maCPCs akakwira. Saizvozvowo, kana uri kutanga nzvimbo yekurapa, ziva nezveCPCs dzakakwirira.

Features

Kana uri kushandisa chiteshi chekushambadzira chinonzi AdWords chebhizinesi rako, unogona kunge uchinetseka kana uri kuwana mhedzisiro inogoneka. Ichi chinyorwa chichakurukura maficha eAdwords ayo anove nechokwadi chekuti uri kuwana yakanyanya bang kune yako buck. Iwe unogona zvakare kushamisika kana agency yako iri kuita basa rakanaka kuigadzirisa. Ngationgororei zvishanu zvezvinhu zvakakosha zveAdwords kuti tishandise zvakanyanya pamushandirapamwe wako wekushambadzira.

Google yakaramba ichitarisa pane nharembozha uye mabhidhi otomatiki. The “Zvinyorwa uye Kuedza” kushanda muAdWords kunosanganisira maviri makuru ekugadzirisa chigadzirwa. Chekutanga ndi “draft” modhi iyo inokutendera iwe kuti uchinje pasina kukonzeresa iyo live campaign. Ichi chitsva chakatove chiripo kuburikidza nevechitatu-bato manejimendi maturusi akadai seAdWords Mharidzo. Inokubvumira kuti uedze misiyano yakasiyana yemushandirapamwe wako uye uone kana iine chekuita nebhizinesi rako.

Iyo itsva interface yeAdWords inosanganisira akati wandei maficha anga asiri mudhibhodhi rekare. Zvisinei, dashboard yekare yava kuzoregedzwa. Iyo dashboard nyowani ichatsiva iyo Mikana tab. Iine makadhi epfupiso ane zvinongedzo kune rumwe ruzivo nezve maficha ari iyo tab. Panguva ino, unogona kutarisa mafambiro ekushambadzira kwako nekudzvanya pane akasimbiswa mazwi. Zvakakosha kuti unzwisise mutsauko uripo pakati pemadhibhodhi ekare uye matsva kuti uwedzere bhajeti yako yekushambadzira..

Geographic kunanga

Paunenge uchishandisa Google Adwords, une sarudzo yekumisikidza kutariswa kwenzvimbo kuti uve nechokwadi chekuti kushambadzira kwako kunongoratidzwa kune vashandisi mune imwe nzvimbo yenzvimbo.. Geotargeting ichaona kuti kushambadzira kwako kunongoratidzwa kune vatengi munzvimbo yaunotsanangura, izvo zvichawedzera kushandurwa kwewebhusaiti yako uye kutengesa kweInternet. Iwe unongobhadhara chete kudzvanya kwevashandisi zvinoenderana nezvigadzirwa zvako nemasevhisi. Iwe unogona kuseta iyi mhando yekushambadzira kuburikidza neyako masocial network kana painjini yekutsvaga, so that you can target people inoenderana nekwavanogara.

Kune marudzi maviri egeo-targeting anowanikwa neGoogle Adwords: redunhu uye hyperlocal. Mhando yekutanga ye geo-targeting inokubvumira kusarudza imwe nzvimbo mukati menyika. Nharaunda yedunhu ishoma muchikamu, sezvo nyika imwe neimwe ine seti yayo yemaguta nematunhu. Dzimwe nyika, zvisinei, iva nesarudzo yakafara. Semuyenzaniso, muUnited States, Congressional matunhu anogona kunangwa neGoogle Adwords. Zvisinei, Congressional matunhu isarudzo yakanakisa kune Vezvematongerwo enyika. Kusiyana nematunhu, iwe unogona zvakare kutsanangura imwe nzvimbo mukati meguta, senharaunda, kuderedza vateereri vako.

Sezvakaita chero nzira itsva yekushambadzira, geo-targeting inogona kuwedzera mitengo yako yekutendeuka. Zvisinei, iwe unofanirwa kuyeuka kuti pane zvimwe zvinogumira pane iyi sarudzo, uye unofanira kuziva maitirwo azvo mumushandirapamwe wako. Kunyangwe zvingaite senge sarudzo yakanaka kumabhizinesi emuno, inogona kunge isiri mhinduro chaiyo yemhando dzepasi rose. Pakupedzisira, geo-targeting haisi inotsiva inoshanda yepasirese SEO zano.

Mazwi akakosha ane vhoriyamu yekutsvaga yakakwirira

Imwe yedzakanakisa nzira dzekusvika kune vatengi chaivo ndeye kunanga vatengi vari kutsvaga zvigadzirwa kana masevhisi ako. Zvakakosha kuziva kuti ndeapi mazwi makuru ane huwandu hwekutsvaga, sezvo aya ari iwo anonyanya kukwikwidza uye anogona kuburitsa zvakanyanya kuratidzwa uye kugovera kwekufungidzira. Heano mamwe matipi ekuti ungasarudza sei mazwi akakosha ebhizinesi rako. Kushandisa aya mazwi akakosha kuchakubatsira iwe kuti uwane zvirinani zvimiro muSERPs. Heano mamwe matipi ekusarudza iwo akakosha mazwi:

Usati wasarudza mazwi ako makuru, ita runyoro rwemazwi ane hukama. Brainstorming inhanho yakakosha mukutsvagisa mazwi makuru. Nyora pasi chero izwi rinopinda mumusoro mako. Sarudza mazwi ane musoro kune bhizinesi rako uye uashandise mumashambadziro ako ekushambadzira. Kana iwe usingakwanise kuunza chero chinhu iwe pachako, nyora mazwi akakosha auri kufarira mune imwe tsvagiridzo. Semuyenzaniso, ungada kushandisa izwi rakaita sekuti “munyu” mumashambadziro.

Tarisa mavhoriyamu ekutsvaga mwedzi nemwedzi. Izwi remwaka remwaka rinogona kunge riine spike yakakura muvhoriyamu yekutsvaga muna Gumiguru, asi yakaderera vhoriyamu yekutsvaga kusvika Gumiguru. Ronga zvemukati zvichienderana neaya mazwi makuru gore rose. Kusarudza mwaka keywords, unogona kushandisa Google Trends data kana Clickstream data. Izwi rekutsvaga izwi rekutsvaga rinogona kunge riri remwaka munyika dzakasiyana. Kana iwe uri kushandisa Adwords seyako yekutanga sosi yetraffic, ita chokwadi chekuisanganisira mune zvemukati mako.

Bidding model

Paunenge uchiedza kukwirisa bhajeti yako paAdwords, pane nzira mbiri dzinokosha dzekuzviita. Chekutanga, unogona kushandisa zviito zvekushandura kukubatsira kuseta mabhidhi. By stacking kutendeuka zviito, unogona kuita chinhu chekutanga $10 uye chimwe chiito chechipiri $20. Semuyenzaniso, kutungamirira kwakakodzera $10, mutengesi akakodzera mutungamiri akakodzera $20, uye kutengesa kunokosha $50. Nekushandisa kukosha-kwakavakirwa kubhidha, iwe unopedza yakawanda kune vatengi vane pundutso uchipedza zvishoma pane yakaderera kutendeuka ukoshi.

Kubhadhara kukoshesa isarudzo iri nani nekuti inomanikidza Google kuti itarise pamhando yezviratidziro. Inobatsirawo vashambadziri kukwidziridza mishandirapamwe yavo zvichienderana nezvinonyanya kukosha kwavari – traffic iri nani uye inogoneka mushure mekushandura maitiro. Kugadzirisa kukosha kwehupenyu hwemutengi kana LTV isarudzo yakanakisa kumabhizinesi anoda kuita vatengi zvakadzika. Pamusoro pe, iwe unogona kutevedzera zviri nyore kutendeuka kukosha, uye batanidza zano rako rekubhidha nezvinangwa zvebhizinesi rako.

Mutengo wekudzvanya kwega kwega unoenderana neHunhu Chibodzwa cheiyo ad, uye yakaderera zvibodzwa, iyo yakachipa iyo kubaya. Zvisinei, huwandu hwemhando yezviratidziro huchakanganisa chinzvimbo cheshambadziro yako mumibairo yekutsvaga. Hunhu Hwepamusoro Zvibodzwa zvichawedzera mikana yako yekuratidzwa, zvichikonzera mutengo wakaderera pane kudzvanya. Naizvozvo, CPC yakaderera ichaita kuti bhajeti yako iende kure.

Kubudirira kwebhizinesi rako repamhepo kunoenderana nekusvika kwako kwekushambadzira uye kubatanidzwa kwevatengi. Iwe unofanirwa kuziva mashandisiro ePPC mapuratifomu akadai seAdWords kuwedzera kuratidzwa kwako uye kuita kwevatengi. Verenga kuti udzidze nezve idzi nzvimbo dzakakosha. Hazvina kumbobvira zvakanyanyisa kutanga kushandisa PPC mapuratifomu, kusanganisira AdWords. Heano mamwe matipi akakosha uye matipi ekuti iwe utange:

Keyword research

Imwe yematanho ekutanga ekugadzira yakabudirira AdWords mushandirapamwe iri kuita chaiyo keyword research. Kushandisa Google Keyword Planner kunogona kukubatsira kuona huwandu hwekutsvaga kwemazwi akakosha auri kufunga, yakawanda sei keyword imwe neimwe inodhura, uye inotokurudzira mamwe mazwi nezvirevo zvekushandisa. Kana zvaitwa nemazvo, tsvagiridzo iyi ichakubatsira iwe kugadzira mushandirapamwe wakanangwa unoenderana nemusika wako waunoda. Kuramba uchifunga kuti zvakanyanya kutarisisa yako kiyi yekutsvaga ndeye, zvakanyanya kunangwa shambadzo dzako.

Imwe yedzakanyanya kufarirwa uye inoshanda nzira dzekutanga kutsvaga keywords ndeye kushandisa Google Keyword Planner. Ichi chishandiso chinoratidza mavhoriyamu ekutsvaga emazwi akakosha nemwedzi. Kana mazwi ako akakosha akakwira muzhizha traffic, unofanira kuvananga panguva iyoyo. Imwe nzira yekutsvagisa mazwi akakosha kushandisa zvishandiso seGoogle AdWords’ ad builder kuti uwane ane hukama mazwi. Paunenge uchinge wadzikisira pasi rondedzero yako yemazwi akakosha, unogona kutanga kugadzira zvemukati zvichibva pane izvo tsvakiridzo.

Uchiri kuita yako keyword research, iwe unofanirwa kufunga zvaunoda kuti webhusaiti yako iite. Nenzira iyi, iwe unonyatsoziva izvo vateereri vako vari kutsvaga. Iwe unofanirwawo kufunga nezvechinangwa chavo chekutsvaga – vane ruzivo, navigational, kana kutengeserana? Kushandisa Google Keyword Planner, iwe unogona kuwana pfungwa yeanozivikanwa mazwi makuru kune yako niche. Iwe unofanirwawo kutarisa kana aya mazwi akakosha ane chekuita newebhusaiti yako. Kushandisa mazwi akakosha muchimiro chakakodzera kunoita kuti kushambadzira kwako kuonekwe nevanhu chaivo.

Kugadzira inoshanda keyword strategy, iwe unofanirwawo kuongorora vakwikwidzi vako’ websites. Vakwikwidzi vako’ mawebhusaiti anogona kunge aine zvirimo zvisina basa kune zvigadzirwa kana masevhisi ako seako. Kushandisa Google's keyword planner, iwe unozogona kuona kuti ndeapi mazwi makuru ari kutyaira zvakanyanya traffic kune vakwikwidzi vako. Iwe unogona ipapo kushandisa ruzivo urwu kugadzira inokwikwidza keyword zano. Nenzira iyi, unogona kushandisa zano iri kuvandudza chinzvimbo chesaiti yako paGoogle.

Chibodzwa chemhando

Hunhu hwemhando yeAdwords ndechimwe chezvinhu zvakakosha kuita kuti kushambadzira kwako kuve kwakakosha. Adwords’ chibodzwa chemhando inotarwa neseti yealgorithms yakafanana neiyo organic ranking algorithms. Iyo yakakwirira yemhando yezvibodzwa, iyo inonyanya kukosha ads yako ichave kune vateereri vako uye pakupedzisira chiyero chako chekushandura. Hedzino dzimwe nzira dzekuvandudza yako ad mhando chibodzwa. Isu tichakurukura zvimwe zvezvakajairika zvinhu zvinopesvedzera kunaka kwead yako.

Nzira yakanaka yekuwedzera yako yemhando zvibodzwa ndeyekutarisa shanduko yemashambadziro ako. Nyatsoteerera kumhando yako yemhando uye bvisa izvo kushambadzira neiyo yakaderera CTR. Edza kushandura musoro wenyaya kuti uwedzere shanduko yemashambadziro ako. Zvadaro, edza mushandirapamwe mutsva une imwe ad kopi. Izvi zvichawedzera kunaka kwako zvibodzwa zvakanyanya. Kuti uvandudze shanduko yako, tarisa pakuvandudza zvikamu zvitatu izvi:

A low Quality Score inogona kukwidza Mutengo wako Pakudzvanya (CPC). Inogona kusiyana zvichienderana nemazwi akakosha aunonongedza, asi high Quality Score inogona kuderedza CPC yako. Kutaura chokwadi, zvinogona kuve zvakaoma kuona mhedzisiro ye Quality Score, asi zvichabuda pachena nekufamba kwenguva. Kune mamwe akawanda mabhenefiti kune yakakwira Quality Score. Ramba uchifunga kuti mabhenefiti aya anowedzera nekufamba kwenguva. Haufanire kuedza kuita shanduko imwe chete husiku – mhedzisiro yacho ichazvivaka nekufamba kwenguva.

Iyo yepamusoro Quality Score inovandudza kuoneka kwead yako mumitsva yekutsvaga. Google inopa mibairo vashambadzi vanokwanisa kugadzira ads zvemhando yepamusoro. Uye ad yemhando yakaderera inogona kukuvadza bhizinesi rako. Kana iwe uine bhajeti rekuita shanduko idzi, funga kuhaya munyori ad. Mushandirapamwe wako uchabudirira uye uchidhura-inoshanda kana yako Quality Score yakakwira. Saka, cherechedza: Chibodzwa chemhando hachisi chinhu chinotorwa kurerutsa.

CPC

Mutengo wega wega (CPC) yeAdwords ad inosiyana zvichienderana nezvakati wandei zvinhu. Izwi rakakosha uye indasitiri yauri kunanga inosarudza iyo CPC. Izvi zvinotarisa kuti imarii yauchafanirwa kubhadhara kuti uite mushandirapamwe wako. Pazasi pane zvimwe zvezvinhu zvinosarudza CPC. Verenga kuti udzidze zvakawanda. -Ndeapi vateereri vaunoda kunanga? Ndeapi mhando yezvigadzirwa kana masevhisi achafadza ads yako?

-Imarii yaunoda kubhadhara pakudzvanya? Mari yauno bhidha haifanire kunge inopfuura yako break-even point. Kuseta yako max CPC yakanyanya kukwirira kunozokonzera shanduko dzakawanda, iyo inozopedzisira yadzikisa ROI yako uye kutengesa. Saizvozvowo, kudzikisa huwandu hwakanyanya hweCPC hunodzikisa ROI yako, asi zvinoguma nekutengesa kushoma. CPC yakakosha nekuti Google inoisa ads yako kumusoro mumibairo yekutsvaga kana vane yepamusoro Ad Rank.

-Imarii yaunofanira kushandisa pakudzvanya? Nepo CPC yakakosha pakuwana shanduko, CPM iri nani pakuwedzera ROI yako. Kazhinji, unogona kuwana yakawanda pakudzvanya neCPC yakaderera. Zvisinei, kana uri kunanga CPC yakaderera, zvichava nyore kuwana ROI yepamusoro. Nzira yakanakisa yekukwirisa yako Adwords bhajeti ndeyekuona iyo avhareji mutengo pakudzvanya uye kuverenga mutengo wako pachuru.

-CPC inotemerwa nezwi rakakosha rauri kunanga uye mutengo wekudzvanya uko kuchazogashira ad yako. Pane zvakawanda zvinhu zvinokanganisa iyo CPC yechishambadzo chako, kusanganisira keyword relevancy, peji yekumhara mhando, uye mamiriro ezvinhu. Kana uri kunanga makiyi emhando, yakakwira Quality Score inogona kukuunzira purofiti yekudzoka pamushandirapamwe wako wePPC. Pakupedzisira, chinangwa chako ndechekuwedzera CPC yako zvakanyanya sezvinobvira, pasina kuparara.

Remarketing

Kutengesazve neGoogle AdWords kunobvumidza iwe kuti uratidze tsika ads kune yapfuura vashanyi webhusaiti. Iwe unogona zvakare kugadzira ane simba remarketing ads zvichienderana nemafeed kuti asvike vashanyi vekare. Kushandisa kushambadzira kunogona kukupa iwe mukana wekushandura vashanyi venguva imwe chete kuva vatengi vanodzokorora. Kuti udzidze zvakawanda nezve tekiniki iyi, ramba uchiverenga. Ichi chinyorwa chinotsanangura mabhenefiti uye mashandisiro ekutengesazve neAdWords. Inogona kunge iri sarudzo yakakodzera kufunga nezve bhizinesi rako.

Kutengesazve inzira inoshanda yekuyeuchidza vashanyi nezvezvigadzirwa zvako kana masevhisi. Iwe unogona kugadzira akasiyana ad kusiyanisa zvichienderana nerudzi rwechigadzirwa chavakamboona pane yako saiti. Semuyenzaniso, unogona kunanga vashanyi vakashanyira peji rengoro pazuva rechinomwe kana 15 kana kuti avo chete vakaona peji pazuva rechinomwe. Nekunangisa vateereri vako zvichienderana nemaitiro avo, unogona kuwedzera kutendeuka kwako uye ROI.

Mari yekudzvanya

Kana iwe uchinetseka kuti marii yauri kushandisa paMutengo pakudzvanya kweAdwords, hausi wega. Vanhu vazhinji vanopedza zvinopfuura $4 nekudzvanya pane ads. Uye, netsvakurudzo yakarurama, unogona kuderedza nhamba iyoyo zvakanyanya. Nzira dzinoverengeka dzinogona kukubatsira kuita kudaro. Chekutanga, geo-tarisisa ads yako. Izvi zvinokutendera kuti uratidze ads kune chaiwo marudzi enharembozha. Chechipiri, unogona kudzikisira nhamba yema ads anoratidza pane yakapihwa peji, kuitira kuti chete akakodzera anoratidzwa kune vashanyi vako.

AdWords’ CPC yakadzikira kune akawanda maindasitiri. Avhareji yeCPC yekutsvaga paGoogle ndeye $1 uye $2, asi anogona kusvika $50 kana iwe uchida kuve wakanangwa zvakanyanya. Zvichienderana neindasitiri yako, mari yako yekubhadhara, nevakwikwidzi vako’ bids, unogona kushandisa mazana kana kunyange zviuru zvemadhora pazuva paAdWords. Zvakadaro, yeuka kuti kunyangwe neGoogle zvishandiso zvemahara, iwe unogona kuita mari kubva pakushambadzira.

Imwe nzira yekuwedzera bhidhi yako ndeyekuwedzera bhidhi yako. Zvisinei, zvakakosha kuziva kuti keyword kubhidha inosiyana kubva kuindasitiri kuenda kune indasitiri. Kana iwe uri muindasitiri yezvemari, mwero yako yeavhareji yekutendeuka inenge 2.70%. Kune maindasitiri senge e-commerce uye inishuwarenzi, avhareji iri pasi pezvikamu zviviri kubva muzana. Chero zvazvingava, zvakakosha kuti utarise mishandirapamwe yako zvine hungwaru uye kugadzirisa bhidhi yako zvinoenderana. Uye usakanganwa kushandisa Google Sheet kuteedzera mishandirapamwe yako.

Kunyange zvibodzwa zvemhando uye CPC zvakakosha kumushandirapamwe wako weAdWords, iwe unofanirwawo kufunga yako keyword yekuisa uye yekumhara peji. AdWords’ Quality Score chiyero chekukoshera kwezvinyorwa zvako kune vanotsvaga. Iyo yakakwirira CTR yako, zvinonyanya kuitika kuti ad yako inodzvanywa. Kana peji yako yekumhara isina basa, ad yako ichavigwa muSERPs.