Mwedzi: Mbudzi 2020

Google AdWords inogona kuunza mhedzisiro inovhuvhuta kana yaitwa nemazvo. Ndiyo nzira inoshanduka, zvinokupa hupfumi hunokurumidza uye hwakakwana, kuzadzisa bhajeti raunoshandisa. Sezvo Google neGoogle Ads zvinoshanduka, ndozvinoita maturusi ekushambadzira. Vamwe vanogona kukubatsira, Zeit zu sparen, vamwe vanogona kukupa zivo nokukurumidza zvikuru. Ngatitarisei maturusi anoshandiswa kuGoogle Ads.

Ad Variations

Zvinoenderana nevazhinji vashambadziri, kuongororwa kwekushambadzira ndeimwe yemaitiro mashoma, izvo zvinokutendera kuti uwane kuita kwakanakisa. Kuyedza ads raive basa rakaoma uye rakaoma. Nekudaro, Google inopa Inoteerera Kutsvaga Ads uye mamwe maturusi ekukurumidza kuyedza Google Ads. Imwe yacho ndeye ad akasiyana, izvo zvinokutendera kuti ugadzire nyore kana kuyedza ads ako emushandirapamwe mumakampani akawanda kana ese muakaundi imwe chete. Unogona kutarisa mhinduro pano, izvo zvinokuratidza kuita kweakagadziridzwa uye epakutanga ads. Vashandisi vanogona zvakare kutsanangura mhando yekusiyana, kuti unoda kutarisa, z. B. kutsiva kana kutsvaga chinyorwa kana kuvandudza chinyorwa chakazara.

Kucherechedza kwevateereri

Pane imwe nguva, umo Google yakarasikirwa zvachose neFacebook kana zvasvika pakunongedza kushambadzira zvichienderana nehuwandu hwevanhu. Nekuda kweizvi, zvinova zvakaoma kuti vashambadziri vanzwisise, kana mamwe marudzi evateereri anoita zviri nani, kunyangwe vakatsvaga mazwi akafanana, zvisinei, seboka revanhu rakasiyana.

Kunoganhurirawo, izvo vashambadziri vangazive nezvevamwe vangangove vateereri, kuti vanogona kugadzirisa. Kana iwe “Kutariswa kweboka rakanangwa” use, Kusvika kwemushandirapamwe wako weGoogle Ads hakukanganiswe. Kana kuti “Kutariswa kweboka rakanangwa” hapana chinoshandura, ndiani anogona kuona ads yako kana kwaanogona kuoneka. Nemafungiro “Kutariswa kweboka rakanangwa” Zvisinei, unogona kutarisa, Mafambisirwo anoitwa shambadzo dzako kumapoka anonangwa, apo danidziro yako iri kushanda.

Responsive Search Ads

Icho chimwe chishandiso chekuyedza ad. Inoshandisa musanganiswa uye match zano. Kurumidza uye nyore kuyedza kugadzirisa, ndiani achakubatsira, kunzwisisa mitemo, iyo vashandisi vanoshandisa kutsvaga. Zvakakosha, kuterera izvozvo, zvinopinda vashambadziri

Zvakakosha kuziva, SEO neGoogle AdWords zvinoshanda pamwe chete, kuti uvandudze masaisai ako, wenn Sie Ihre Markenkampagne implementiert haben oder sich dafür entscheiden. Google hat klar erklärt, dass die Verwendung von Google AdWords die Platzierungen in Suchmaschinen nicht direkt verbessern wird. Es gibt jedoch einige Möglichkeiten, die angepasst werden können, um Anzeigen zur Verbesserung der SEO-Strategie zu verwenden. Iwe unogona kushandisa kunyange PPC data, kumhanyisa ads uye kutsigira chero iripo SEO zano.

SEO neAdWords zvinoshanda sei pamwechete??

Kushambadzazve kuti uwane mhinduro nekukurumidza

Nekutengesa patsva, kushambadzira kwakanangwa kunoratidzwa kune iwo mapoka anotariswa, vakamboshanyira webhusaiti yako kamwechete kana kuita nemhando yako neimwe nzira. Kutengesa zvakare kunoratidzwa kuwedzera ruzivo rwemhando, izvo zvinogadzira mikana kuvanhu, vanotsvaga mhando yako kuburikidza nekutsvaga kwehupenyu.

Click rates

CTR inotsanangurwa sehuwandu hwehuwandu hwevanhu, akadzvanya pama ads ako. Ichi ndicho chimwe chezvinonyanya kukosha parameters, kuziva, SEO inogona kutsigirwa sei neGoogle AdWords. Chiyero chepamusoro chekudzvanya chinotsanangura kushanda kwakanaka kwemushandirapamwe wako wekushambadzira.

Matemu ekutsvaga anoshuma

Zvese zviri zviviri Google Ads uye SEO zvinoshanda zvichibva pamazwi akakosha kana mazwi ekutsvaga. Keywords ndiwo mitsara, zvinangwa zvemushambadzi kana mushambadzi, nepo mazwi ekutsvaga ari iwo mitsara, iyo vateereri vanoshandisa kutsvaga zvigadzirwa kana masevhisi akafanana neako.

Iyo AdWords yekutsvaga izwi repoti inoratidza anenge chaiwo mazwi, iyo vashandisi vanoshandisa kutsvaga nekutangisa ads yako. Unogona kushandisa mazwi ekutsvaga kubva kuAdWords kuti uwane iwo chaiwo mazwi, kuti unogona kunanga, kuvandudza SEO mushandirapamwe.

Geographic performance

SEO inotsanangurwa muzvikamu zviviri, Poshi, izvo zvinoenderana nenzvimbo yakamira, d. H. Nyora SEO, uye imwe yacho ndeyese SEO, iyo inoshanda kune wese munhu, pasina, kana guta, Nyika kana nyika yose. Ndeupi wavo waunodzinganisa, asi iwe unoda kutarisa chiyero chekushandura uye kudzvanya-kuburikidza nechiyero. Unogona kushandisa Google Trends, kuziva kutaura, shandisa mushandisi mune imwe nzvimbo, kutsvaga zvigadzirwa zvakafanana. Kana iwe ukashandisa izvi mune yako SEO mushandirapamwe, Iwo mazwi akakosha anonatswa uye SEO inovandudzwa.

Chero zvaunoita, gara uchirangarira izvi, kuti SEO inzira yenguva refu. Saka unofanira kubhadhara kuedza kwako, kukunda vamwe mumakwikwi.

Haisi kufara nekutendeuka kwako! Iwe unoda kuwana kaviri shanduko chiyero neGoogle Ads?? Vazhinji vevashambadziri vanongotarisa pazvinhu zviviri chete –

1. Vandudza shanduko

2. Deredza mari yekudzvanya

Kunze kweizvi zvinangwa zviviri zvikuru, zvese ndezvechipiri. Uye kana zviviri izvi zvikasawanikwa, hapana chimwe chinhu chakakosha kuvashambadzi nevashambadzi. Nekudaro, iwe unozoda tekinoroji inonzwika nyanzvi, izvo zvinokubatsira iwe uye zvinhu zvakaita sekutendeuka kodhi, Shanduko ID kana pixel yekushandura inoteverwa, zvingava zvitsva kwauri.

Kunzvenga, kuti iwe nguva, Kupambadza simba uye mari paGoogle Ads, unofanira kufunga zvinhu zvacho, izvo zvinosarudza kubudirira kwenguva refu.

Hacks, kuti nditange

1. Kutengesa zvakare isarudzo ine simba uye inoshanda, Kuvandudza CRO yako, uye anokubatsira nazvo, kukwezva vateereri vasina chokwadi kuti vadzokere kuwebhusaiti yako. Ichi chikamu chechinangwa chako uye chinogona kuwanikwa chete neanoshanda shanduko tracer.

2. Zvinogona kuva zvakaoma, Ronga mishandirapamwe yako yePPC yeGoogle Ads. Zvisinei, ndiwo mamiriro, kana iwe uchida kuvandudza mikana yako yekutendeuka iri nani.

3. nguva dzese, paunomhanyisa a ad yeGoogle yetiweki yako yekutsvaga, unofanira kuziva, kuti mizhinji yemibvunzo yekutsvaga haishande kune yako yekupihwa. Negative keywords habatanidzi mamwe mazwi ekutsvaga kubva pakuratidza ad yako uye isarudzo yakangwara, Kuvandudza Google AdWords shanduko uye dzivirira dambudziko iri.

4. Haufanire kukwezva munhu wese, asi gadzira chirongwa, iyo yakanangidzirwa kuvanhu, ndiani anogona kutenga masevhisi ako. Paunotanga kumhanyisa ads paGoogle AdWords network, unoda zvinhu zvitatu (Wishes, Zvinodiwa uye matambudziko) need, kuti uve nechokwadi chekubudirira kwako. Shambadziro dzako dzinofanirwa kunge dziine meseji chaiyo uye inosvika kune chaiyo yekutsvaga chinangwa panguva chaiyo. Izvi zvinoguma nechiito chekushandura.

NeGoogle AdWords iwe unogona kuwana traffic kune yako webhusaiti nekukurumidza. Kana usingakwanise kuzvimirira, kuti mawebhusaiti ako anounganidza organic uye chaiyo inotungamira, Iwe unogona kuseta ine simba ad danidziro uye kugadzira yepamusoro-mhando inotungamira yebhizinesi rako.

Google AdWords ipuratifomu yekushambadzira yepamhepo inopihwa neGoogle, izvo zvinobvumira vashambadziri nemabhizinesi kuti vakwanise kuwana shanduko zhinji nekukurumidza kushoma. Papuratifomu iyi, vashambadziri vanobhadhara imwe mari, nezve ads, Wona sevhisi yavanopa uye mazita ezvigadzirwa zvemhando yavo. Inogona kuratidza ads mumitsva yekutsvaga seGoogle Search uye pamawebhusaiti, Chinja nharembozha uye mavhidhiyo pasina basa rekutsvaga.

Nei Google Ads yakakosha?

Chikonzero chikuru, nei Google Ads ichifanirwa-kuva nevashambadzi vedhijitari, inosanganisira, kuti vanopa ads kuvanhu, vari kushingaira kutsvaga chigadzirwa chakafanana kana sevhisi. Ndichiri neGoogle AdWords chete ad yezvigadzirwa ndiyo inoratidzwa, kuti iwe unoshingairira kutsvaga kana kushandisa mazwi akakosha akafanana kana mitsara kune yechigadzirwa ichi. Izwi rinowanzo shandiswa kune iri “Kutsvaga chinangwa”. Kutsvaga chinangwa ndicho chikonzero, nei vazhinji vashambadziri vedhijitari vachichinjira kuGoogle's advertising network uye kuisa bhajeti ravo mupuratifomu hombe iyi.

Zvinoshambadzira zveGoogle zvakakura?

Kune chero yekutsvaga ad ad campaign, mutengo wekuimhanyisa unoenderana nemakwikwi emazwi akakosha, iyo yawakasarudzira dunhu rako. Strategic keyword kusarudzwa kwakakosha zvakanyanya, kana uchifunga nezvekutsvaga ad campaign. Zvakakodzera, Tsaura nguva uye matanho akakodzera kuti uongorore zvakanaka chikamu ichi cheprojekiti, usati wagadzira mushandirapamwe wekushambadzira. Sarudzo yako yemazwi akakosha ndiyo hwaro hwese Google Ads mushandirapamwe.

Isu tinogara tichikurudzira mushandirapamwe wekutsvaga, kusvikira vhoriyamu yekutsvaga yemwedzi nemwedzi yemazwi akasarudzwa yakwana. Pane mamwe mashoma ekushandisa sarudzo mukati meGoogle Ads chikuva.

Display- uye vhidhiyo ad mishandirapamwe inogona kuratidza kuve yakanyanya hupfumi uye inobatsira yekushambadzira mushandirapamwe wemabhizinesi mazhinji, kana zvasvika, Kugadzira ruzivo uye kugadzira mitsva mitsva. Kunyangwe kunanga hakuzombofa kwakajeka semaratidziro anoitwa ad yako, kana mumwe munhu apinza kiyi yako yakasarudzwa muinjini yekutsvaga, inogona kuratidza- uye mavhidhiyo ads anogona kungonangwa kune show yevateereri mumwe.

Nekuda kwechiratidziro ichi- uye vhidhiyo ads inodhura-inoshanda uye inogadzira yakanakisa brand kuziva, tinowanzokurudzira kune vatengi vedu, kugovera chikamu chebhajeti ravo rekushambadzira redhijitari kunzvimbo idzi.

Kana usina chokwadi, kana Google Ads inoshanda, ndiyo mhinduro iri nyore “Ehe”. Dai zvisina kushanda, hapana vashambadziri vangadaro, Vatengesi nemakambani anomhanya kumashure.

Kana iwe uri kudzidza kana kuita Google Ads mubhizinesi rako, vanofanira kuziva unhu chinhu. Izvi zvinodaro, kuti Google Ads Quality Score ine kukanganisa kukuru pamutengo uye kukanganisa kwemushandirapamwe wekutsvaga wakabhadharwa. Hunhu hwemhando yeGoogle ads inofurira, Iyo PPC yekushambadzira yekushambadzira inogona kukubatsira iwe, kuzadzisa zvinangwa, uye zvaunofanira kushandisa.

Google Ads Quality Score

Iri izwi rinotsanangura chiyero chakapihwa neGoogle chemhando uye kukosha kwePPC ads uye mazwi akakosha. Inonyanya kushandiswa, kudzora mutengo pakudzvanya uye kuwedzera yako yakanyanya kubhadharwa, kuona ad chinzvimbo mune ad kubhidha maitiro.

Mabhenefiti emhando yakanaka Score yeGoogle Ads

Kuvandudza Hunhu Hwekushambadza kwako kweGoogle kune chinongedzo chakananga kubudiriro yemushandirapamwe wako wePPC. A High Quality Score zvinoreva mutengo wakaderera pakushandura. Mutengo pakushandura hauna kufanana nemari yekudzvanya. Kuvandudza ad's Quality Score kunoderedza mutengo pakudzvanya uye pashanduko.

Kuvandudza Google Ads Quality Score

Chibodzwa chemhando chinoratidza, ad yako ichaonekwa kupi uye kangani. Zvakakosha, kuti iwe unovandudza zviyero zvako, nokuita nhamburiko dzenguva dzose. Unogona kuvandudza yako Quality Score, newe –

• Keyword-Tsvaga – Tsvaga uye uwane mazwi akakodzera uye akakodzera uye mazwi makuru, izvo zvaunogona kuwedzera kumushandirapamwe wako, kuvandudza traffic.

• Keyword management – Shandisa mazwi akakosha awakasarudza, kuita kuti mushandirapamwe wako wekushambadzira ushande uye ushande uye uwane yakanaka mhando paGoogle ads.

• Shandisa mapeji ekumhara – Peji yekumhara inozivisa boka rako raunoda nezve izvi, kwaanofanira kuenda, mushure mekudzvanya pane ako ads. Nekudaro, kana iwe usina peji yekumhara, unogona kugamuchira zvibodzwa zvemhando yakaderera.

• Shandisa mazwi asina kunaka – Tsvaga, gara uchiziva uye kudzikisira mazwi ekutsvaga asina kunaka mumushandirapamwe wako, izvo zvichaparadzira yako advertising campaign.

Sezvaunoziva zvino, unogona kuvandudza zvibodzwa zveGoogle ads, kuti uwane kutendeuka kwakanaka uye kutengesa kwebhizinesi rako. Tizivise, kana isu tichigona kukubatsira iwe kumhanya yakabudirira advertising campaign.

Google AdWords inogona kuva nzira inobatsira, kupa chero bhizinesi repamhepo kukurudzira, kana yakashandiswa nemazvo pakuvandudza. Inogona kubatsira vashambadziri, unganidza data inobatsira, izvo zvavanogona kutaura neboka ravanovavarira. Ngatitangei nazvo, kuziva, zvinotora kuisa pfungwa uye chii chingaitwa kuisimudzira.

Kugovera bhajeti paGoogle Shopping- uye kutsvaga ad campaigns

Kamura bhajeti zvinoenderana neGoogle Shopping- uye kutsvaga ads, kuita kuti mushandirapamwe wako ubudirire. invest 80% Yako bhajeti yekushambadzira muGoogle Shopping uye nezvimwe 20% mukutsvaga ads, kuti uwane mhedzisiro inoshanda.

Muitiro wacho wakapfuurira kwemakore, ndiani akazvipa, makwikwi uye CPC (Cost-per-Click) yekuvandudza kushambadzira kwekutenga. Uye kana vashambadziri vazhinji vabva pakutsvaga ad campaigns, inogona kuwedzera mikana yevashambadziri kana mhando nekuita kwakasimba.

CPC yeGoogle Shopping Ads

Mushure mekuziva, yakawanda sei yaunofanira kushandisa paGoogle Shopping, sarudza zvino, zvaunoda kuisa mubhadharo nekudzvanya. Iyi CPC inokupa maonero ekuti ungatanga sei kubhidha ad. Inobva kune vashambadziri, vamwe vanobhadhara zvakawanda, vamwe zvishoma.

Kutenga kweGoogle kunoenderera semugove wemidziyo

Mugove wemari weGoogle Shopping kubva kubhizinesi unosiyana mumhando dzakasiyana dzemidziyo. Desktop inobata chikamu chenguva 45-48%, uko chikamu chenharembozha 40-42% uye mugove wemari yemahwendefa 10% mari yeku.

Vashandisi venhare vari kuwedzera, uye pamwe nayo chikamu chekutengesa, nekupa mubairo wepamusoro pakushandisa ad (ROAS) inowanikwa. Saka iwe unofanirwa kuronga yakanaka Google AdWords zano, kubata yakanaka mobile traffic.

Misa chinangwa ROAS chemushandirapamwe wako weGoogle Shopping

The target return, yakawanikwa nead bhajeti yekushandisa zano, anotarisira zvizere mabhidhi, kuvandudza kukosha, unogashira kubva kumushandirapamwe wekushambadza. Zvaunoda kutsanangura, inzira inodzoserwa pakudyara, inogadzirwa nekushandisa ad kana kunanga ROAS.

Present shopping ads

Showcase yekutenga ads inobatsira vanhu kuita izvozvo, ongorora mhando dzavo uye zvigadzirwa zviri nyore. Vatengi vanogona kuongorora zvigadzirwa kana masevhisi kubva kune vakawanda vatengesi, avo vari mumabhizimusi mazita ane zita rechigadzirwa, Mutengo uye wongororo zvakanyorwa.

Iwe unogona kusvika kune vako vangangove vatengi kuburikidza neinjini dzekutsvaga, chaizvo zvauri kutsvaga, kana muchiida.

Iwe unofanirwa kunge wakanzwa uye kuziva nezve Google Ads mushandirapamwe, izvo zvakanakira iyo ine kune yega kambani. Unoda kuzviedza here? Google AdWords zvirokwazvo izano rakakura, kuti usvike kumapoka matsva anotarirwa uye uvatungamirire kune webhusaiti yako, kuita bhizinesi. Asi kuti uwane mhedzisiro yakanaka, unofanira kugadzirisa zvinhu zvose. Kunyangwe Google Ads inoshanda nekukurumidza, vane mwoyo murefu, unyanzvi, Nguva, Chiitiko uye nzira yakarurama inodiwa.

Pazasi pane mamwe mazano, kuti unogona kuisa pfungwa pazviri, kuita mushandirapamwe wakabudirira weGoogle Ad.

Nzwisisa vatengi vako

Ramba uchifunga izvi paunenge uchigadzira Google Ads yemushandirapamwe wako wekushambadzira, kuti vateereri vanokosha zvikuru. Zorora uye ziva kutanga, kuti ndevapi boka rawakananga uye vane makore mangani, murume kana mukadzi, Ort, zvido, kwavanenge vari online nguva zhinji, zvavari kutsvaga uye kuti vangakuwana sei. Zviri nani, apo iwe unogona kutaurirana nevatengi vako.

Uye kana iwe usingazivi, kuti ndeupi boka rawakananga, hazvina musoro, Ita mushandirapamwe weGoogle Ads. Vanongove mari yako, Kupambadza nguva yako nenhamburiko.

Tanga rwendo neGoogle Ads Keyword Planner

Icho chimwe chezvishandiso zvakanyanya kushandiswa mukushambadzira kwedhijitari. Unogona kutanga neshoko rakakosha, zvaunofunga kuti zvakakodzera. Wobva wawana mhedzisiro yemazwi akakosha uye data rakabatana. Mazwi akakosha anoratidzwa nehuwandu hwekutsvaga uye kukwikwidza. Kana pasina munhu anoshandisa kiyi izwi kutsvaga, izvi hazvibatsiri, sezvo iwe usingasviki vashandisi vazhinji.

Shandisa kufona kuita chiito

Kushevedzera kuita chiito ndicho chinhu chakanyanya kukosha, kana ukashandisa Google Ads campaign, kuti uwane zvibereko zvakabudirira. Chinokosha zvikuru, Kuti uzivise vateereri vako nezvazvo, zvachinofanira kuita, asi nenzira inonyengera. Zvitaurire nenzira iyi, kuti vanonzwa varasika, kana vakasatevedzera kudanwa kuita chiito.

Shandisa mifananidzo yemhando yepamusoro

Yese shambadziro inogona kuve ine simba, kana iine mifananidzo yakanaka uye yakakwirira-resolution. Zvose zvinoenderana nesarudzo, kuti unosangana. Unogona kushandisa mifananidzo, zvinomiririra manzwiro evanhu, Shandisa mavara, izvo zvisina ruzha kana kunyanyopfava, Sarudza mifananidzo, iyo vateereri vako vanogona kunzwa yakabatana nayo, uye pamusoro pezvose kwete blurry.

Kana zvasvika kumushandirapamwe mukuru wekushambadzira, iwe unofanirwa kuisa moyo murefu wako uye nguva pamwe nekuedza. Kuwedzera kuedza kwaunoita, zviri nani mhedzisiro ichava. Ndinoshuva iwe chiitiko chikuru chekushambadzira.

Google Ads yakawana mukurumbira wakakwana mumakore mashoma apfuura, kuvandudza makambani. Ita kutengesa neGoogle AdWords, hazvisi zvese matiti newhiskey. Kana iwe uchangotanga neGoogle Ads, unofanira kuziva, kuti Google Ads haisi yakakunakira nguva dzose. Ngatitarisei chokwadi, izvo zvinoratidza iko kukanganiswa kweGoogle Ads pabhizinesi rako.

Google Ads haisi yemunhu wese

Kumisikidza mushandirapamwe weGoogle Ads kuri nyore, asi kuzviita hakusi kutamba kwemwana. Kana iwe usingazivi nzira yakarurama, Zvakaoma, kuwana kutengesa kunotarisirwa. Chikonzero cheizvi, kuti mazhinji ads eGoogle haashande, vari:

• Kana avhareji yekuodha kukosha kweGoogle ADs yako yakaderera, haukwanise kutenga mabhatani anodhura.

• Kana uine yakaderera avhareji kurongeka kukosha, asi iva nemahombekombe akakwirira kana kana uine yakaderera gross margins, haugone kumirira, kuti kuchine chimwe chinhu chasara chekushambadzira.

• Kana uchibhadhara CPC, izvo zvakafanana nevakwikwidzi vako, vakwikwidzi vako vanogona kukubvisa nyore kubva pakurongwa, kana ukasawana mwero wekutendeuka wakafanana.

Saka chengeta izvozvo mupfungwa uye ushande pazviri, Vandudza bhizinesi rako, usati watanga danidziro yako yeGoogle AdWords zvakare.

Google AdWords ine hukasha

kambani, vanga vachishandisa Google Ads kwemakore kana vakahaya vane ruzivo veGoogle AdWords nyanzvi, ruzivo, chii chinogona uye chisingakwanisi kushandira bhizinesi rako. Aus diesem Grund bleiben sie über den Geschäften, die weniger erfahren oder neu auf der Plattform sind. Was können Sie also tun, kana iwe uri mutsva uye uchida kuwana mahwina akaenzana? Hier sind einige Tipps –

• Verwenden Sie die Automatisierung in Ihren Kampagnen, indem Sie Produktfeeds aus der Google Shopping-Kampagne erstellen, um parallel zu den für Ihr Unternehmen relevanten Suchanfragen zu arbeiten.

• Beginnen Sie mit der Auswahl einer Produktkategorie, die ein kleines Budget impliziert, da Sie die Kontrolle über Ihre Kosten haben sollten, bis Sie genau wissen, was Sie tun können.

• Sie können eine Agentur oder einen Experten einstellen, der jahrelang an der Google AdWords-Kampagne arbeitet und alles darüber weiß.

Verwenden Sie das Such- oder Display-Netzwerk

Die Suchanzeigen werden geschaltet, apo vatengi vachitsvaga chimwe chinhu chakafanana vachishandisa akakodzera uye anofananidza mazwi makuru, nepo mameseji ekuratidzira achionekwa pakati, apo vanhu vari kuwana zvimwe zvinhu uye ivo vanovhiringwa nemashambadziro.

Zvakajeka, kuti kune mikaha yakawanda munzira yekubudirira kweGoogle Ads. Kana usiri kuzviziva, unongorasikirwa nemari yako uye hapana chaunotambira. Asi kana iwe ukashandisa nzira kwayo uye dzidza, unogona kuzadzisa zvinangwa zvako. Iwe unogona zvakare kuhaya kambani ine mukurumbira, iyo yave ichipa mabasa ekushambadzira kwemakore.

Unoziva here, Kunyangwe uchifanira kushandisa Google Ads kune bhizinesi rako? Ehe, Iwe unofanirwa kushandisa zano iri kune bhizinesi rako. AdWords inokutendera kuti usvike vanhu, vari kutsvaga kambani yako uye masevhisi ako kana zvigadzirwa, kuti unotengesa. Ichi ndicho chikonzero chikuru, nei Google AdWords ichitonhorera. Inoisa kambani yako pamberi pevanhu, vakagadzirira kutenga.

Nekudaro, Google Ads haisi iyo tekinoroji chete, kwaunogona kuita kuti zvigadzirwa zvako zvizivikanwe. Iwe unogona zvakare kushandisa SEO masevhisi, Shandisa SMO masevhisi uye mamwe. Asi AdWords inokwezva vatengi vakawanda uye inotungamira nekuedza kushoma uye kudyara. AdWords ine simba kwazvo, kuti iwe unogona kuishandisa kune akawanda mabasa.

mikana, iyo iwe unogona kuwana mari nayo

• Fona chete mushandirapamwe – Kufona-chete kushambadza kwakafanana nead pay-per-click campaigns, iyo inogona kuoneka kumusoro kweGoogle peji yekutsvaga. Musiyano chete ndeuyu, kuti vashanyi vanokurudzirwa kuita kudaro, kufonera kambani yako, pachinzvimbo chekushanyira webhusaiti yako. Nemishandirapamwe iyi uchagamuchira 100% yakachengeteka inotungamira uye kwete chiyero chekushandura che 3-5%, kuti zvimwe waizogamuchira.

• Gmail Ads – Gmail ads inoonekwa pane tab “advertising” inoratidzwa neGmail uye yakanangwa kune vashandisi zvichienderana nezvavanoita. Zvakanakisa, was Sie tun können, ndizvo, Shandisa mitsetse yezvidzidzo zvekugadzira, zvinokupa mubayiro nekudzvanya kwakawanda. Iwe unogona kushandisa mazwi akakosha, kuba kutengesa kubva kune vakwikwidzi vako.

• YouTube ads – Unogona kubatanidza vatengi vako neYouTube ads, pavanoona mavhidhiyo. Iwe unongofanira kubhadhara, kana mushandisi akaona ad yako 300 masekonzi uye kana akadzvanya bhatani rekusvetuka isati yapera kuratidza, haufaniri kubhadhara.

• Remarketing list yekutsvaga ads – RLSA inonyanya kukodzera makambani, vane bhajeti diki rekushambadzira kwavo. Unogona kuishandisa kutaura nevanhu, vanotoziva mhando yako uye zvigadzirwa zvayo uye tsvaga Google neako makiyi mazwi.

Kana iwe uchida kuva kambani yakabudirira, kambani yako inofanirwa kunge iripo munzvimbo, uko vashandisi vanotsvaga. Pasina kufunga, Google Ads ine simba zvakanyanya. AdWords inogona kuunza traffic yakawanda uye kuendesa vanhu kwauri, avo vanogona kutenga zvigadzirwa nemasevhisi ako.

Tose tinoziva, kuti Google Ads isarudzo yakanaka, Sarudza izvo zvinokonzeresa zvemishandirapamwe pakambani yega yega. Google ikozvino 20 Makore ekare uye patinotarisa kumashure, tinogona kuona, uko kushambadzira uku- uye maitiro ekutsvaga anoendeswa mberi. Zvakaoma, kuunza organic traffic kune kambani, nekuti kune akawanda keywords, iyo nzvimbo inofanira kugadzirwa. Kutsvaga nezwi pasocial media kunosimudza bara rekutsvaga injini optimization.

Google inoenderera mberi nekuwedzera algorithms, Wedzera uye gadziridza nhungamiro uye zvigadzirwa, zvichiita kuti zviome kuvashambadzi nevashambadzi, tarisana nezviyero. Ngatikurukurei mamwe maitiro anokosha, iyo ichakubatsira kuronga mushandirapamwe wakakodzera wekutengesa.

Iyo App Campaign

Mishandirapamwe yeApp inokubatsira kuti ubatane nevashandisi vakawanda vanobhadhara. Nenzira iyi unogona kunyora zviri nyore nharembozha dzako muGoogle zvivakwa seGoogle Kutsvaga, Google Play, Simudzira YouTube neGoogle Display Network. Ads dzako dzeGoogle dzichaonekwa pamapuratifomu ese eGoogle. Google AdWords inosanganisira zvinyorwa, Mifananidzo, Vadivelu Comedy Videos, HTML kana zviwanikwa kubva pane yako app runyorwa.

Smart campaigns

Iyi inzira yakananga, iyo inokutendera kuti uwedzere vatengi vako uye kugadzira zvimwe zvekutengesa. Inosimudzira uye inobatsira ads ako paGoogle Display Network, svika kuvanhu, izvo zviri chikamu chekutenga kutenderera. Iyo 3 optimization tekinoroji senge otomatiki kubhidha, otomatiki kunanga uye otomatiki kugadzira ad.

Mushandirapamwe Wemunharaunda

Mishandirapamwe yemunharaunda yakagadzirwa nenzira iyi, kuti unounza bhizinesi kuchitoro chako. Ichi chinokutendera kuti uratidze bhizinesi rako pane ese maGoogle zvivakwa zvakaita seGoogle Mepu, YouTube, Simudzira Google Search Network uye Google Display Network. Ndichiri kugadzira mushandirapamwe wepanzvimbo, unofanirwa kusimbisa nzvimbo yechitoro chako. Iwe unogona kuita izvi kuburikidza neGoogle Bhizinesi Rangu runyorwa.

Discovery campaigns

NeDiscovery campaigns unogona kuita zvinopfuura 2,5 Svika mabhiriyoni evashandisi veGoogle, kuzadzisa zvinangwa zvako zvekuita zvakaiswa muGoogle Ads. Mishandirapamwe yakadai ingakubatsira, Svika kune mamwe mapoka anotariswa nemushandirapamwe mumwe chete.