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開始 Adwords 廣告系列之前, 了解每次點擊費用的基礎知識很重要, 競價模式, 關鍵字測試, 和轉化跟踪. 按照這些基本步驟, 你會有一個成功的廣告系列. 希望, 這篇文章有助於您開始投放廣告. 繼續閱讀以獲取更多提示和技巧! 如果你有任何問題, 隨時在評論中提問! 以下是您可能會問的一些最常見的問題.

每次點擊費用

Adwords 廣告系列的每次點擊費用取決於您的廣告與客戶的匹配程度’ 搜索. 在某些情況下, 更高的出價將為您帶來更高的排名, 而低出價會給你帶來更低的轉化率. 您應該使用 Google 表格或類似工具跟踪您的成本，以查看您可以在特定關鍵字或關鍵字組合上花費多少. 然後, 您可以相應地調整您的出價以實現盡可能高的轉化率.

電子商務中 Adwords 廣告系列的平均每次點擊費用在幾美元到幾美元之間 $88. 換句話說, 與一雙聖誕襪的成本相比，廣告商對包含節日襪的術語的出價較低. 當然, 這取決於許多因素, 包括關鍵字或搜索詞, 行業, 和最終產品. 雖然有一些因素會增加或減少每次點擊的成本, 大多數廣告商不會出價過高. 如果一個產品只是 $3, 你不會通過競標賺很多錢.

例如, 在亞馬遜上銷售服裝的廣告商將支付 $0.44 每次點擊. 為了健康 & 家居用品, 廣告商將支付 $1.27. 運動和戶外, 每次點擊的成本是 $0.9

雖然每次點擊費用是評估廣告活動有效性的有用指標, 這只是難題的一小部分. 雖然每次點擊費用是任何付費廣告活動的關鍵部分, 整體投資回報率更為重要. 隨著內容營銷, 你可以吸引大量的 SEO 流量, 而付費媒體可以帶來明顯的投資回報率. 成功的廣告活動應該帶來最高的投資回報率, 產生最大流量, 並避免錯過銷售和潛在客戶.

除了每次點擊費用, 廣告商還應考慮關鍵字的數量. 用於估算每次點擊費用的好工具是 SEMrush 的 Keyword Magic 工具. 此工具列出相關關鍵字及其平均每次點擊費用. 它還顯示每個關鍵字的費用. 通過分析這些數據, 您可以確定哪些關鍵字組合的每次點擊費用最低. 較低的每次點擊費用總是對您的業務更好. 沒有理由花比你必須的更多的錢.

招標模式

您可以使用 Google 的草稿和實驗功能調整 Adwords 的出價策略. 您還可以使用來自 Google Analytics（分析）和轉化跟踪的數據來做出出價決策. 一般來說, 您應該根據展示次數和點擊次數來出價. 如果您想提高品牌知名度, 使用每次點擊費用. 如果您希望提高轉化率, 您可以使用 CPC 列來確定您的起始出價. 最後, 您應該簡化帳戶結構，以便在不影響效果的情況下更改出價策略.

您應始終根據相關數據設置最高出價. 然而, 您還可以根據顯示的內容類型出價. 您可以對 YouTube 上的內容出價, 谷歌的展示廣告網絡, 谷歌應用, 和網站. 如果您發現轉化次數下降，使用此策略可以提高出價. 但請確保您的出價目標正確，這樣您就可以充分利用您的廣告收入.

增加點擊次數的一個好策略是在預算範圍內最大化您的出價. 此策略最適用於高轉化關鍵字或尋找更高數量的關鍵字. 但是你應該小心不要出價過高, 否則你會把錢浪費在非生產性的流量上. 永遠記住使用轉化跟踪來確保您的廣告系列充分利用您的努力. Adwords 的出價模型對您的成功至關重要! 但是你如何設置它?

確定 Adwords 費用的最常用方法是每次點擊費用. 它對高質量的流量很有用，但不適合大容量的廣告系列. 另一種方法是每千成本投標法. 這兩種方法都可以讓您深入了解展示次數, 這在進行長期營銷活動時很重要. 如果您想通過點擊獲得更多轉化，每次點擊費用很重要.

智能出價模型依靠算法和歷史數據來最大化轉化結果. 如果您正在投放高轉化率的廣告系列, Google 可能會將您的最高每次點擊費用提高多達 30%. 另一方面, 如果您的關鍵字競爭激烈, 您可以降低每次點擊費用的最高出價. 像這樣的智能出價系統要求您不斷監控廣告並理解數據. 獲得專業幫助來優化您的 Adwords 廣告系列是明智之舉, MuteSix 提供免費諮詢以幫助您入門.

關鍵字測試

您可以通過告訴您的代理機構保留哪些關鍵字以及更改哪些關鍵字來在 Adwords 中進行關鍵字測試. 您可以選擇在實驗組中測試任意數量的關鍵字. 但是您對關鍵字所做的更改越多, 越難確定它們是否具有預期的效果. 一旦您知道哪些關鍵字效果不佳, 你可以用更相關的替換它們. 確定哪些關鍵字會產生更多點擊後, 是時候製作廣告文案了, 廣告附加信息, 和針對轉化進行了優化的著陸頁.

確定哪些關鍵字效果不佳, 嘗試在不同的廣告組中使用類似廣告文案的不同變體. 去做這個, 您可以對廣告文案進行重大更改. 您應該專注於高容量細分和廣告組. 數量較少的廣告組應測試不同的廣告文案和關鍵字組合. You should also test ad group structures. You will have to make several experiments to find the optimal combination of keywords for your ad copy.

Among the advantages of keyword testing for Adwords is that Google now provides a keyword diagnosis tool, which is hidden in the user interface. It gives you a comprehensive view of the keyword’s health. You can see how often your ad appears and where it’s appearing. If you want to improve the quality of your ad copy, you can choose to optimize all the keywords in your campaign. Once you find the ones that perform better, you can move on to the next step.

Keyword tools can help you create a list of keywords, and can be filtered based on difficulty. For small businesses, you should choose the medium difficulty keywords, because they typically have a lower suggested bid, and you’ll earn more money with the higher level of competition. 最後, you can make use of an AdWords campaign experiment tool to enter specific keywords on your landing pages and test which keywords are more effective.

轉化跟踪

Conversion tracking can be very helpful in determining ROI of your campaigns. Conversions are actions taken by a customer after they visit a web page or make a purchase. The Adwords conversion tracking feature generates HTML code for your website to track these actions. The tracking tag should be customized for your business. You can track different types of conversions and track different ROI for each campaign. 這樣做, follow these steps.

In the first step of AdWords conversion tracking, enter the Conversion ID, 標籤, 和價值. 然後, select the “Fire On” section to specify the date that the conversion tracking code should be fired. 默認情況下, the code should fire when a visitor lands on the “謝謝你” 頁. You should report your results 30 days after the month ends to be sure you’re capturing the maximum number of conversions and revenue.

The next step is to create a conversion tracking tag for each type of conversion. If your conversion tracking code is unique to each conversion, you should set the date range for each ad to make it easier to compare them. 這邊走, you can see which ads are resulting in the most conversions and which ones are not. It’s also helpful to know how many times a visitor views a page and whether that click is a result of the ad.

In addition to tracking conversions, you can also use the same code to track phone calls made through your ads. Phone calls can be tracked through a Google forwarding number. In addition to the duration and start and end times of the calls, the area code of the caller can also be tracked. Local actions such as app downloads are also recorded as conversions. This data can be used to analyze your campaigns and ad groups to make the best decisions possible.

Another way to track AdWords conversions is to import your Google Analytics data into Google Ads. 這邊走, you will be able to compare the results of your AdWords campaigns with your analytics results. The data you collect is useful for determining your ROI and reducing business costs. If you can successfully track the conversions from both sources, you can make better decisions with fewer expenses. 那樣, you’ll be able to use your budget more efficiently and reap more benefits from your website.

If you’re new to using Google Adwords, you might be wondering how to go about setting up your ads. There are several things to consider, including cost per click (每次點擊費用) 廣告, negative keywords, 網站定向廣告, and retargeting. This article will explain all of them, 和更多. This article will also help you decide which type of ad is best for your website. Regardless of your level of experience with PPC, you’ll learn a lot about Adwords in this article.

每次點擊費用 (每次點擊費用) 廣告

There are advantages to CPC advertising. CPC ads are usually removed from sites and search engine results pages once the budget is reached. This method can be very effective at increasing overall traffic to a business’s website. It is also effective at ensuring that advertising budgets are not wasted, as advertisers only pay for clicks made by potential customers. Further, advertisers can always rework their ads to increase the number of clicks they receive.

To optimize your PPC campaign, look at cost per click. You can choose from CPC advertising in Google Adwords using metrics available on your admin dashboard. Ad Rank is a calculation that measures how much each click will cost. It takes into account Ad Rank and Quality Score, as well as projected impacts from other ad formats and extensions. In addition to cost per click, there are other ways to maximize the value of each click.

CPC can also be used to determine return on investment. High CPC keywords tend to produce better ROI because they have a higher conversion rate. It can also help executives determine whether they’re underspending or overspending. Once this information is available, you can refine your CPC advertising strategy. 但請記住, CPC isn’t everything – it’s only a tool to optimize your PPC campaign.

CPC is a measurement of your marketing efforts in the online world. It allows you to determine whether you’re paying too much for your ads and not making enough profit. 使用每次點擊費用, you can improve your ad and your content to boost your ROI and drive more traffic to your website. It also allows you to make more money with fewer clicks. 此外, CPC allows you to monitor the effectiveness of your campaign and adjust accordingly.

While CPC is considered the most effective type of online advertising, it’s important to know that it’s not the only method. 每千次展示費用 (cost per mille) 和CPA (cost per action or acquisition) are also effective options. The latter type is more effective for brands that are focusing on brand recognition. 相似地, 註冊會計師 (cost per action or acquisition) is another type of advertising in Adwords. By choosing the right payment method, you’ll be able to maximize your advertising budget and make more money.

否定關鍵字

Adding negative keywords to Adwords is a relatively easy process. Follow Google’s official tutorial, which is the most recent and comprehensive, to learn how to set up this important feature. Pay-per-click ads can add up fast, so negative keywords will streamline your traffic and reduce wasted ad spend. 開始, you should create a list of negative keywords and set a time frame for reviewing the keywords in your account.

Once you’ve made your list, go to your campaigns and see which of the queries were clicked. Select the ones that you don’t want to appear in your ads and add negative keywords to those queries. AdWords will then nix the query and only show relevant keywords. 記住, 儘管, that a negative keyword query cannot contain more than 10 words. 所以, be sure to use it sparingly.

You should also include misspellings and plural versions of the term in your negative keyword list. Misspellings are rampant in search queries, so it’s helpful to use plural versions of words to ensure a comprehensive list. You can also exclude terms that don’t relate to your products. 這邊走, your ads won’t appear on sites that are not relevant to your product. If your negative keywords are used sparingly, they can have the opposite effect as those that do.

Aside from avoiding keywords that won’t convert, negative keywords are also helpful for improving your campaign’s targeting. By using these keywords, you’ll make sure that your ads appear only on relevant pages, which will cut down on wasted clicks and PPC spending. 通過使用否定關鍵字, you’ll get the best possible audience for your advertising campaign and increase ROI. 當正確完成時, negative keywords can dramatically increase the ROI on your advertising efforts.

The benefits of using negative keywords are numerous. Not only will they help you improve your ad campaign, but they will also boost your campaign’s profitability. 實際上, using negative keywords is one of the easiest ways to boost your AdWords campaigns. The program’s automated tools will analyze query data and suggest negative keywords that will increase the likelihood of your ads being displayed in the search results. You’ll save a significant amount of money by using negative keywords and have more success with your ad campaign.

網站定向廣告

廣告詞’ Site Targeting feature allows advertisers to reach prospects using their website. It works by using a tool to find websites related to the product or service that the advertiser is offering. The advertising cost with Site Targeting is lower than standard CPC, but conversion rates vary greatly. The minimum cost is $1 per thousand impressions, which equates to 10C/click. The conversion rate varies greatly depending on the industry and competition.

重新定位

Retargeting is a great way to reach your existing customers and convince hesitant visitors to give your brand another chance. This method uses tracking pixels and cookies to target visitors who have left your website without taking any action. The best results are obtained by segmenting your audience by age, gender, and interests. If you segment your audience by age, gender, and interests, you can easily target remarketing efforts accordingly. But be careful: using retargeting too soon may irritate your online visitors and hurt your brand image.

You must also remember that Google has policies about using your data for retargeting. 一般來說, it is prohibited to collect or use personal information such as credit card numbers or email addresses. The retargeting ads that Google offers are based on two different strategies. One method uses a cookie and another uses a list of email addresses. The latter method is best for companies that offer a free trial and want to convince them to upgrade to a paid version.

When using retargeting with Adwords, it is important to remember that consumers are more likely to engage with ads that are relevant to them. This means that people who visit a product page are more likely to make a purchase than visitors who land on your homepage. 所以, it is important to create an optimized post-click landing page that features conversion-centric elements. You can find a comprehensive guide on this subject here.

Retargeting with Adwords campaigns are one way to reach out to lost visitors. This technique allows advertisers to display ads to visitors of their website or mobile apps. Using Google Ads, you can also reach out to users of mobile applications. Whether you’re promoting an e-commerce website or an online store, retargeting can be a very effective way to keep in touch with abandoned customers.

Retargeting with Adwords campaigns have two primary goals: to retain and convert existing customers and to increase sales. The first is to build a following on social media. Facebook and Twitter are both effective platforms for acquiring followers. 推特, 例如, has more than 75% mobile users. 因此, your Twitter ads must be mobile-friendly as well. Your audience will be more likely to convert if they see your ads on their mobile device.

There are several ways to structure your Adwords account. 在本文中, we’ll discuss Keyword themes, 定位, 投標, 和轉化跟踪. Each has its own advantages and disadvantages. But whichever way you decide, the key is to set your goals and get the most out of your account. 然後, follow these steps to improve your ROI. 然後, 你會有一個成功的廣告系列. Listed below are the most important steps to optimize your account.

關鍵字主題

Listed under the ‘Keywords’ 選項, the ‘Keyword Themes’ feature of Google’s ad platform will let advertisers customize the keywords that they use for their ads. Keyword themes are an important aspect of targeting your ads. People are more likely to click on ads that contain keywords that they are searching for. Using keyword themes in your ad campaign will give you a better idea of who your target audience is.

If possible, use a theme group to group keywords by brand, intent, or desire. 這邊走, you can speak directly to the searcher’s query and encourage them to click. Remember to test your ads, because the ad that has the highest CTR doesn’t necessarily mean it’s the most effective one. Theme groups will help you determine the best ads based on what the searcher wants and needs.

When using a Smart campaign, don’t use negative keywords, and avoid mixing keyword themes. Google is notorious for maxing out Smart campaigns quickly. It’s important to use at least 7-10 keyword themes in your campaign. These phrases are related to the type of searches people are likely to make, which determines whether or not they see your ads. If people are looking for your service, they’re likely to use a keyword theme related to it.

Negative keywords block irrelevant searches. Adding negative keywords will keep your ads from being displayed to people who are looking for something unrelated to your business. 然而, you must remember that a negative keyword theme will not block the entire search, but only the relevant ones. This will ensure that you’re not paying for irrelevant traffic. 例如, if you have a campaign with a minus keyword theme, it will show ads to people who search for something that doesn’t have a meaning.

定位

The benefits of targeting Adwords campaigns by location and income are well documented. This type of advertising targets users based on their location and zip code. Google AdWords has a variety of demographic location groups and income levels to choose from. This type of targeting has limited functionality for a single ad group, and combining methods may reduce the effectiveness of your campaign. 然而, it is worth trying if your campaign’s performance depends on precise targeting.

The most common way of targeting is using the content of a website. By analyzing a website’s content, you can decide which ads are most relevant to the content on that site. 例如, a website that contains recipes could show ads for dishware, while a running forum would feature advertisements for running shoes. This type of targeting is like the digital version of niche magazine ads that assume that readers interested in running will also be interested in the advertised products.

Another way of targeting Adwords campaigns is by using the phrase match keyword type. This type of targeting will trigger ads for any combination of keywords, including synonyms or close variations. Broad match keywords are often the most effective for advertising a specific product or service. The same can be said for a phrase match keyword. When using phrase match keywords, you will have to add quotation marks around your keyword to get more targeted traffic. 例如, if you want to target air conditioners in Los Angeles, you should use the phrase match keyword type.

You can also target your ads by location and income level. You can choose from six income levels and a variety of locations. By using these tools, you can target your ads and your ad campaigns to the exact locations of your potential customers. 而且, you can also choose to target people within certain distances from your business. While you may not have any data to back this up, these tools can provide you with valuable information about your audience.

投標

競標AdWords的兩種最常見方法是每次點擊費用 (每次點擊費用) 每千印象的成本 (每千次展示費用). Choosing one method over the other depends on your goals. CPC bidding is best for a niche market where your target audience is very specific and you want your ads to be visible to as many people as possible. 另一方面, CPM bidding is only appropriate for display network ads. Your ads will appear more frequently on related websites that also display AdSense ads.

The first method involves organizing your bidding into separate “廣告組。” 例如, you could group 10 至 50 related phrases and evaluate each group separately. Google will then apply a single maximum bid for each group. This intelligent division of your phrases will help you manage your entire campaign. In addition to manual bidding, automated bid strategies are also available. These systems can adjust bids automatically based on previous performance. 然而, they cannot account for recent events.

Using a keyword research tool is an excellent way to find low-cost specializations and niches. In addition to Google Ads’ free keyword research tool, SEMrush can help you find search terms that are relevant to your business. With this tool, you can discover competitor keywords and see their competition’s bidding performance. With the keyword bidding tool, you can narrow down your research by ad group, campaign, and keyword.

Another method for bidding on Adwords is CPC. This method requires conversion tracking and gives you an exact cost for every sale. This method is best for more advanced Google Adwords users because it allows you to monitor ROI. With this method, you can change your bid based on the performance of your ads and your budget. You can also use cost per click as a base for CPC bidding. But you need to know how to calculate ROI and choose the best way to achieve this.

If you are targeting local customers, you may want to opt for local SEO instead of national advertising. Adwords helps your business reach out to another billion internet users. Adwords helps track the behavior of your target audience and helps you understand the type of customers who are looking for your product. You can also improve your Adwords quality by tracking user activity to lower your cost per click. 所以, don’t forget to optimize your ads with local SEO and improve your ROI!

轉化跟踪

Once you have installed AdWords conversion tracking code on your website, you can use it to see which advertisements are converting the best. It is possible to see conversion data on several levels, such as campaign, 廣告小組, and even keyword. Conversion tracking data can also guide your future ad copy. 而且, based on this data, you can set a higher bid for your keywords. Here’s how.

首先, you have to decide whether you want to track unique or average conversions. While AdWords conversion tracking allows you to track conversions that occur in the same session, Google Analytics tracks multiple conversions from the same user. 然而, some sites wish to count every conversion separately. If this is the case for you, make sure you set up conversion tracking properly. 第二, if you want to know whether the conversion data you see are accurate, compare it to hard sales.

Once you’ve set up AdWords conversion tracking on your website, you can also place a global snippet on your confirmation page. This snippet can be placed on all of your website’s pages, including those on the mobile app. 這邊走, you’ll be able to see exactly which adverts your customers click on to reach your website. Then you can decide whether to use this data in your remarketing efforts or not.

If you’re interested in analyzing the effectiveness of your ad campaigns, you can set up conversion tracking on Google Adwords. Google provides three simple methods to track phone calls. 第一的, you need to create a new conversion and select phone calls. 下一個, you should insert your phone number on your ads. Once you’ve done this, you can choose the type of conversion you want to track. You can also select the number of conversions that occurred from a given pixel.

Once you’ve installed conversion tracking on your website, you can track how many people clicked on your ads. You can also track phone calls from your ads, though they don’t necessarily require a conversion code. You can connect to an app store, a firebase account, or any other third-party store. Phone calls are important for your business. You can see who is calling your ads, which is why you should track phone calls.

If you want to make more money online with Google Adwords, there are some basic things you need to know. These are Keyword research, Ad group targeting, 每次點擊費用, and Competitor intelligence. 在本文中, I’ll explain each of these in a nutshell. Whether you’re new to AdWords or have been using it for years, there are some things you should know to get started.

關鍵詞研究

You’ve probably heard about keyword tools before, but what exactly are they? 簡而言之, they’re a set of tools to find new keywords and determine which ones to bid on. Keyword tools are an essential part of the AdWords advertising process, as they allow you to refine your searches and identify new keywords. Regardless of what tool you use, the key to successful AdWords marketing is to make sure to revisit these tasks on a regular basis.

The first step in keyword research is to understand your niche and the questions people ask. It’s crucial to capture your target audience’s attention by identifying their needs. 幸運的是, there’s a tool to help you do just that: 谷歌關鍵字規劃師. This tool lets you browse hundreds of different keywords and find those with high search volumes. Once you’ve narrowed down your keyword list, you can start creating new posts around them.

The next step in keyword research is competition. You’ll want to select keywords that aren’t overly competitive, but still aren’t too generic. Your niche should be populated with people looking for specific phrases. Make sure to compare competitor’s positioning and content to find out what works best. It’s crucial to remember that your audience is searching for your product or service. A keyword that’s already popular in one place will have a high search volume if it’s relevant to your business.

Once you’ve narrowed down the list of keywords, you can focus on the ones that are most relevant to your niche. It’s important to choose a few keywords and phrases that are highly profitable for your product or service. 記住, you only need three or five to have a successful campaign. The more specific the keywords are, the higher your chances of success and profitability. It’s important to understand which keywords are the most searched by consumers and which ones aren’t.

The next step in keyword research is to create content around your chosen keywords. Using relevant long tail keywords will increase qualified traffic and conversion rates. As you do this, experiment with different types of content. You can use the same keyphrase in different articles or on different landing pages. 這邊走, you’ll be able to discover which combination of keywords and content works best for your business. Your target audience will be able to find you through content that appeals to these specific searches.

Ad group targeting

If you’re ready to start creating highly-targeted ads for your website, consider setting up ad groups. Ad groups are groups of keywords, 廣告文字, and landing pages that are specific to your niche and audience. Google pays special attention to ad groups when deciding where to place your ads. You can also choose from various languages, which means you’ll be able to target potential customers around the world.

While observation won’t narrow your campaign’s targeting, you can experiment with different criteria in ad groups. 例如, if you own a bike store, you might consider selecting both genders and an affinity audience of “cycling enthusiasts” for your ad group. You might also want to test whether your target audience is interested in activewear, and if they are, you can exclude them from the ad group.

In addition to ad group targeting, you can also adjust your bids by location. You can import geo-lists from Search as a channel. To edit multiple keywords in one campaign, you can use the bulk editing option. If you do not have a daily budget, you can also edit multiple keywords in one go. Just remember to keep in mind that this feature is available only for campaigns with no daily budget.

The best way to test ad copy is to start with large changes. Do not start by testing just one keyword in an ad group. You need to test a minimum of three to four different ad copy variations to find out which one works best for your audience. This will save you time and money in the long run. It will also help you determine the most effective USP and call to action. This is a key part of PPC strategy.

When creating ad groups, keep in mind that keywords within an ad group can have the same meaning. The choice of keywords within an ad group will determine whether the ad is displayed or not. 幸運的是, Google AdWords uses a set of preferences when it comes to choosing which keywords to auction. To help you optimize your ad groups, here’s a document from Google that explains how to use similar and overlapped keywords in Google Ad accounts. Regardless of the way it looks, only one keyword can trigger an ad from your account.

每次點擊費用

Whether you’re a newbie or a seasoned veteran, you’ll want to know what to expect from Cost per Click for Adwords. You’ll find that costs can range anywhere from $1 至 $4 depending on the industry, and the average cost per click is typically between $1 和 $2. While this may seem like a big amount, it’s worth noting that a high CPC doesn’t necessarily translate to a low ROI. The good news is that there are ways to improve your CPC and keep costs in check.

To get a general idea of how much each click is going to cost, we can compare CPC rates from different countries. 例如, 在美國, CPC rates for Facebook Ads are about $1.1 每次點擊, while those in Japan and Canada pay up to $1.6 每次點擊. In Indonesia, 巴西, and Spain, the CPC for Facebook Ads is $0.19 每次點擊. These prices are lower than the national average.

A successful ad campaign will ensure maximum ROI for the smallest amount of money spent. A low bid won’t convert, and a high bid won’t drive sales. The cost per click for a campaign can vary from day to day, depending on competition for specific keywords. 在大多數情況下, advertisers only pay enough to break through Ad Rank thresholds and beat the Ad Rank of the competitor below them.

You can improve the ROI of your marketing channels, including Cost per click for Adwords. Invest in scalable marketing channels like email, social media, and retargeting ads. Working with Customer Acquisition Cost (CAC) helps you manage your budget, improve your business, and boost your ROI. These are the three most common methods to improve Cost per click for Adwords. A good way to start is to use these tools and see what they can do for you.

A good way to lower your cost per click for Adwords is to make sure that your quality score is high enough to compete with the highest bidder. You can bid up to twice the price of the next advertiser, but you should keep in mind that Google will call the amount of money you pay as the actual cost per click. It’s also important to keep in mind that there are many factors that can influence the price of a click on your ads, including the quality score of your website.

Competitor intelligence

When you’re trying to create a successful ad campaign, competitive intelligence is important. This is vital when it comes to finding out where your competitors are, and what they’re doing. A competitive intelligence tool such as Ahrefs can provide you with information about your competitors’ organic traffic, content performance, 和更多. Ahrefs is part of the SEO competitive intelligence community, and helps you identify your competitors’ 關鍵字.

One of the best competitive intelligence techniques is understanding the metrics of your competitors. Because data varies from business to business, it’s important to use your own KPIs when analysing your competitors. By comparing your competitors’ traffic flow, you can identify areas of opportunity that you might have missed otherwise. Here are some tips for effective competitive intelligence for Adwords:

Observe your competitors’ 登陸頁面. You can get great ideas from studying your competitors’ 登陸頁面. Another benefit of competitive intelligence is staying on top of new offers and strategies from your competitors. You can also sign up for competitor alerts to stay on top of what your competitors are doing. You can also check out competitor content on social networks to see how it compares with your own. You may find a product or service that will appeal to a niche of people you’re trying to target.

Understand your competitors’ pain points. By analyzing your competitors’ offerings, you can determine which offers are more appealing to your target audience. You can also get insight on their pricing plans and services. Competitive intelligence tools track detailed marketing insights. 然後, you can decide on how to respond to these. A competitive intelligence tool will tell you whether your competitors have implemented a similar strategy or not. This can help you get an edge over your competitors and boost your revenue.

You may have already heard of keywords and bids, but you might not know how to properly structure your account to maximize the effectiveness of your advertising dollars. Listed below are tips for how to structure your account. Once you have an idea of how to structure your account, you can get started today. You can also check out our detailed guide on how to choose the right keywords. Choosing the right keywords is crucial to increasing your conversions and sales.

關鍵詞

While choosing keywords for Adwords, 請記住，並非所有關鍵字都是一樣的. While some seem logical at first, they could actually be ineffective. 例如, if someone types “無線網路密碼” into Google, they probably aren’t looking for a password for their own home WiFi. 或者, they could be looking for a friend’s wifi password. Advertising on a word such as wifi password would be pointless for you, as people aren’t likely to be looking for that kind of information.

It’s important to know that keywords change over time, so you need to keep up with the latest trends in keyword targeting. In addition to ad copy, keyword targeting needs to be updated frequently, as target markets and audience habits change. 例如, marketers are using more natural language in their ads, and prices are always evolving. In order to remain competitive and relevant, you need to use the latest keywords that will drive more traffic to your website.

A key way to avoid wasting money on low-quality traffic is to create lists of negative keywords. This will help you avoid wasting money on irrelevant search terms, and increase your click-through-rate. While finding potential keywords is relatively easy, using negative ones can be a challenge. To use negative keywords properly, you need to understand what negative keywords are and how to identify them. There are many ways to find high-converting keywords and make sure they’re relevant to your website.

Depending on the nature of your website, you may need to choose more than one keyword per search. To make the most of Adwords keywords, choose ones that are broad and can capture a wider audience. Remember that you want to stay at the top of the mind of your audience, and not only that. You’ll need to know what people are searching for before you can choose a good keyword strategy. That’s where the keyword research comes in.

You can find new keywords by using Google’s keyword tool or through the webmaster search analytics query report linked to your Adwords account. 無論如何, make sure your keywords are relevant to the content of your website. If you’re targeting informational searches, you should use phrase-match keywords and match the phrase to the content of your website. 例如, a website selling shoes could target visitors looking for information on “how to” – both of which are highly targeted.

投標

在 AdWords 中, you can bid for your traffic in a number of ways. The most common method is cost-per-click, where you pay only for each click your ad receives. 然而, you can also use cost-per-mille bidding, which costs less but allows you to pay for thousands of impressions on your ad. The following are some tips for bidding on Adwords:

You can research past AdWords campaigns and keywords to determine which bids are most effective. You can also use the competitor’s data to better determine what keywords and ads to bid on. All of these data is important when you’re putting together bids. They will help you know how much work you need to put in. 然而, it is best to seek professional help from the start. A good agency will be able to guide you through the entire process, from setting up a budget to adjusting the daily budget.

第一的, understand your target market. What does your audience want to read? What do they need? Ask people who are familiar with your market and use their language to design your ad to match their needs. In addition to knowing your target market, consider other factors such as the competition, budget, and target market. 透過這樣做, you’ll be able to determine how much your ads should cost. If you have a limited budget, it’s best to focus on cheaper countries, since these countries are often more likely to respond positively to your ad than those that cost a lot of money.

Once you have the right strategy in place, you can use Adwords to increase your business visibility. You can target local customers as well, which means that you can track user behavior and improve your business’s quality score. In addition to increasing traffic, you can lower your cost-per-click by improving the quality of your ads. If you have a local audience, focusing on SEO will help you avoid any pitfalls.

質量得分

There are three main factors that influence your quality score on Adwords. They are ad position, cost, 和活動的成功. Here’s an example of how each affects the other. In the example below, if two brands have identical ads, the higher quality score one gets will be displayed in position #1. If the other brand is listed in position #2, it will cost more to get the top spot. In order to increase your Quality Score, you must make sure your ad meets these criteria.

The first component to consider when attempting to improve your Quality Score is your landing page. If you use a keyword like blue pens, you need to create a page that features that keyword. 然後, your landing page must include the words “blue pens.” The ad group will then include a link to a landing page that features the exact same keyword. The landing page should be a great place to get more information about blue pens.

The second factor is your CPC bid. Your quality score will help determine which advertisements get clicked on. High Quality Scores mean that your ads will get noticed by searchers. It’s also the determining factor of your ad’s rank in the auction and can help you outrank high-bidders who have more money than time. You can increase your Quality Score by making your ads relevant to the terms they are targeting.

The third factor in Adwords Quality Score is your CTR. This measure will allow you to test the relevance of your ads to your audience. It also helps determine the CPC of your ads. Higher CTRs mean higher ROI. 到底, your landing page should be relevant to the keywords that are in your ads. If your landing page is not relevant to your audience, your ads will get a lower CPC.

The final factor that affects your Quality Score is your keywords and your Ad. Keywords and ads that are not relevant to your audience will not receive a high quality score. In addition to the keywords and CPC, your quality score will also influence the cost of your Ads. High-quality ads are often more likely to convert and get you lower CPC. But how do you increase your Quality Score? Listed below are some strategies for improving your Quality Score on Adwords.

成本

In order to get an accurate idea of the cost of your Adwords campaign, you must first understand the concept of CPC (每次點擊成本). While CPC is an excellent building block for understanding Adwords costs, it is not sufficient. You must also take into account the cost of a subscription to an Adwords software program. 例如, WordStream offers subscriptions for six-month, 12-month, and prepaid annual plans. Make sure you understand the terms of these contracts before signing on.

最近幾年, the cost of Adwords has increased three to five-fold for some verticals. The price has remained high despite the demand from offline players and cash-flush start-ups. Google attributes the rising cost of Adwords to increased competition in the market, with more businesses than ever using the web to market their products. The cost of Adwords is often more than 50% of the product’s cost, but it has been much lower in some verticals.

Despite being expensive, AdWords is an effective advertising tool. 在 AdWords 的幫助下, you can reach millions of unique users and generate a significant return on your investment. You can even track the results of your campaign and determine which keywords are generating the most traffic. 為此原因, this program is the perfect solution for many small businesses. It will help you get a higher conversion rate than ever before.

When setting up an AdWords budget, be sure to allocate a portion of your overall advertising budget for each campaign. You should aim for a daily budget of PS200. It may be higher or lower, depending on the niche of your business and the amount of traffic you expect to generate per month. Divide the monthly budget by 30 獲得您的日常預算. If you do not know how to set up a proper budget for your AdWords campaign, you might be wasting your ad budget. 記住, budgeting is a crucial part of learning how to succeed with Adwords.

Whether you’re using Adwords to get more leads or more sales, you’ll have to decide how much you want to spend on each click. AdWords generates new customers, and you need to know how much each one of them is worth, both at first interaction and over the lifetime. 例如, one of my clients uses Adwords to increase their profits. 在這種情況下, a successful ad campaign could save her thousands of dollars in wasted ad spend.

Paid search is the most immediate way to drive traffic to your site. SEO takes a few months to show results, while paid search is instantly visible. Adwords campaigns can help offset the slow start of SEO by boosting your brand and driving more qualified traffic to your site. Adwords campaigns can also ensure your website stays competitive in the top spot of Google’s search results page. According to Google, the more paid ads you run, the more likely you are to receive organic clicks.

每次點擊費用

The average cost per click for Adwords depends on several factors, including your business type, 行業, and product or service. It also depends on your bid and the quality score of your ad. If you’re targeting a local audience, you can set a budget specifically for mobile users. And you can target specific types of mobile devices. Advanced targeting options can drastically reduce your ad spending. You can find out how much your ads cost by checking out the information provided by Google Analytics.

Cost per click for Adwords is generally between $1 和 $2 每次點擊, but in some competitive markets, costs can go up. Make sure your ad copy corresponds to conversion-optimized pages. 例如, if your product page is your main landing page for the Black Friday sales campaign, you should write ads based on that content. 然後, when customers click on those ads, they’ll be directed to that page.

The quality score reflects the relevance of your keywords, 廣告文字, 和登陸頁面. If these elements are relevant to the target audience, 您的每次點擊費用將較低. If you want to get higher positions, you should set a higher bid, but keep it low enough to compete with other advertisers. For more help, read the Complete, Digestible Guide to Google Ads Budgets. 然後, you can determine your budget and plan accordingly.

每次轉化費用

If you’re trying to determine how much it costs to convert a visitor into a customer, you need to understand how cost per acquisition works and how to make the most out of it. In AdWords, you can use the keyword planner to figure out the cost per acquisition. Simply enter the keywords or a list of keywords to see the forecast of how much it will cost you to convert each visitor. 然後, you can increase your bid until it hits the desired CPA.

The cost per conversion is the total cost of generating traffic for a particular campaign divided by the number of conversions. 例如, 如果你花 $100 on an ad campaign and only receive five conversions, your CPC will be $20. This means that you’ll pay $80 for one conversion for every 100 views of your ad. Cost per conversion is different than cost per click, because it places greater risk on the advertising platform.

When determining the cost of your ad campaign, the cost per conversion is an important indicator of the economy and performance of your ad campaigns. Using the cost per conversion as your benchmark will help you focus on your ad strategy. It also gives you a sense of the frequency of visitor actions. 然後, multiply your current conversion rate by a thousand. You will know whether your current campaign is generating enough leads to warrant an increased bid.

Cost per click vs maximum bid

There are two main types of bidding strategies for Adwords: manual bidding and Enhanced Cost Per Click (智能點擊付費). Manual bidding allows you to set a CPC maximum bid for each keyword. Both methods allow you to fine-tune ad targeting and control which keywords to spend more money on. Manual bidding allows you to get strategic with advertising ROI and business objective targets.

While high bids are necessary to ensure maximum exposure, low bids can actually hurt your business. A high bid for accident-related law firms will likely generate more business than a low bid for Christmas socks. While both methods are effective in boosting revenue, they do not always produce the desired results. It’s important to note that a maximum cost per click does not necessarily translate to a final price; in some cases, advertisers will pay a minimum amount in order to hit Ad Rank thresholds and outbid the competitor below them.

Manual bidding allows you to set a daily budget, specify a maximum bid, and automate the bidding process. Automatic bidding allows Google to automatically determine the highest bid for your campaign based on your budget. You can also choose to manually submit bids or leave the bidding to Google. Manual bidding gives you complete control over your bids and allows you to track how much you spend on clicks.

廣泛匹配

The default match type in Adwords is broad match, allowing you to show ads when a search is made for a keyword containing any of the words or phrases in your key phrase. While this match type allows you to reach the largest audience possible, it can also help you discover new keywords. Here’s a brief explanation of why you should use broad match in Adwords:

The broad match modifier is added to your keywords with a “+.” It tells Google that a close variant of the keyword exists to show your ad. 例如, if you’re trying to sell travel novels, you won’t want to use a broad match modifier for those keywords. 然而, if you’re targeting specific products or services, you’ll need to use exact match, which only triggers your ad when people search for the exact words.

While broad match is the most effective keyword setting for remarketing, it’s not the best choice for every company. It can lead to irrelevant clicks and can seriously derail your ad campaign. 而且, Google and Bing can be aggressive in placing ads. 像這樣, you’ll want to make sure your ads are shown to relevant users. By using audience layering in Adwords, you can control both the volume and quality of your audiences. Broad match keywords can be restricted to specific types of audience, such as in-market or remarketing audiences.

Call extensions

You can add Call extensions to your Adwords campaigns to boost conversions. You can schedule them to appear only when your phone rings or when a specific keyword is searched for. 然而, you cannot add Call extensions if your campaigns are limited to the Display Network or Product Listing Ads. Listed below are some tips to add Call Extensions to your Adwords campaigns. You can get started with Adwords today. Just follow these steps to maximize your conversion rate.

Call extensions work by adding your phone number to your ad. It will show up in the search results and CTA buttons, as well as on links. The added feature increases customer engagement. More than 70% of mobile searchers use the click-to-call feature to contact a business. 此外, 47% of mobile searchers will visit multiple brands after making the call. 因此, call extensions are an excellent way to capture potential customers.

When you use call extensions with Adwords, you can schedule them to show up only during certain hours. You can also enable or disable call extension reporting. 例如, if you are a pizza restaurant in Chicago, call extension ads can show up for visitors searching for deep-dish pizza. Visitors to Chicago can then tap the call button or click through to the website. When the call extension is shown on a mobile device, it will give preference to the phone number when the search is conducted. The same extension will also appear on PCs and tablets.

Location extensions

A business owner can benefit from location extensions by targeting consumers in their area. By adding location information to their ads, a business can increase walk-ins, online and offline sales, and better reach its target audience. 此外, 超過 20 percent of searches are for local products or services, according to Google’s research. And the addition of location extensions to a search campaign has been shown to boost CTR by as much as 10%.

To use location extensions, first synchronize your Places account with AdWords. After that, refresh your Location Extensions screen. If you don’t see the location extension, select it manually. 在大多數情況下, there should be only one location. 否則, multiple locations may appear. The new location extension helps advertisers ensure that their ads are relevant to the locations they are targeting. 然而, it is better to use filtering when using location extensions.

Location extensions are particularly helpful for businesses that have a physical location. By adding a location extension, searchers can get directions to a business’s location from the ad. The extension loads Google Maps for them. 此外, it’s great for mobile users, as a recent study found that 50 percent of smartphone users visited a store within a day of searching on a smartphone. 欲了解更多信息, see Location Extensions in Adwords and start implementing them into your marketing strategy.

您可能聽說過 Google Adwords, 谷歌的廣告平台. 但, 你知道如何使用它來最大化你的利潤嗎? 對初創公司來說是否值得? 這裡有一些提示. 這是數字營銷人員的絕佳工具, 尤其是初創公司. 但它可能很昂貴. 繼續閱讀以了解有關此強大工具的更多信息. 下面列出了它的一些優點和缺點. 無論是為您的創業公司還是成熟的企業, Adwords 有它的優點和缺點.

Google Adwords 是 Google 的廣告平台

雖然谷歌在廣告領域是一個巨大的參與者已經不是什麼秘密了, 不是每個人都知道如何有效地使用公司的工具. 本文著眼於充分利用 Google 廣告工具的各種方式. 如果您不熟悉 Google AdWords, 這是對所包含內容的快速回顧. 一旦你了解了這些工具, 您將更好地了解如何最大化您的業務成功.

Google AdWords 就像一場拍賣，企業競標搜索引擎結果中的展示位置. 該系統幫助企業獲得高質量, 相關流量. 廣告商選擇預算和目標規格, 並且可以添加電話號碼或鏈接到網站的主頁. 例如, 假設用戶搜索 “紅鞋子。” 他們看到來自不同公司的多個廣告. 每個廣告客戶為廣告投放支付一定的價格.

選擇正確的廣告系列類型時, 考慮每次點擊的成本很重要. 這是您為每千次廣告展示支付的金額. 您也可以使用每次參與費用, 這意味著您每次單擊您的廣告並完成特定操作時付款. Google廣告有三種類型的廣告系列: 搜索廣告, 顯示廣告, 和視頻廣告. 搜索廣告具有文本, 圖像, 和視頻內容. 它們出現在Google的顯示網絡中的網頁上. 視頻是簡短廣告, 通常六到六 15 秒, 並出現在YouTube上.

Google Ads的工作方式基於每次點擊付費 (競價排名) 模型. 廣告客戶針對Google中的特定關鍵字，並為這些關鍵字出價. 他們與其他營銷人員爭奪這些關鍵字. 投標金額通常基於最大投標. 出價越高, 放置越好. 企業收到的廣告位置越多, 每次點擊費用越低.

為了最大化Google廣告的有效性, 了解如何定制廣告至關重要. 廣告可以出現在搜索結果頁上, 在 Google 展示廣告網絡中的網頁上, 以及在其他網站和應用程序上. 廣告可以是基於圖像或文本的, 它們將顯示在相關內容旁邊. 而且, 您可以通過定位銷售渠道的不同階段來自定義廣告.

它非常適合初創公司

在互聯網時代, 企業正在尋找新的方式來吸引新客戶. 加速器計劃的興起就是一個很好的例子. 初創公司經常被迫在共享辦公空間工作. 以換取公司的股權, 這些投資者願意承擔高風險. 除了, 加速器可幫助初創公司避免傳統企業產生的間接成本. 以下是使用加速器程序的一些好處.

它具有高度可擴展性

是什麼使公司具有可擴展性? 答案是可擴展的基礎架構, 隨著服務規模的增加. 使用 IaaS, 您為更多容量付費，而不會產生額外的硬件成本, 軟件更新, 或增加功耗. 並且借助雲計算, 您可以從任何地方訪問您的數據. 優勢很明顯. 繼續閱讀以了解這種基礎設施如何對您的業務有價值. 下面列出了您的企業可以利用雲中可用服務的五種方式.

軟件作為服務, 或 SaaS, 是由第三方供應商在線託管的基於雲的軟件. 您可以通過網絡瀏覽器訪問該軟件. 因為它是集中管理的, SaaS 服務具有高度可擴展性. 而且, SaaS 產品靈活且可擴展，因為它們不需要安裝在單個設備上. 這使得它們對於分佈式全球團隊特別有價值. 而且因為它們不需要帶寬, 用戶不必擔心軟件更新.

它的價格昂貴

如果你擔心它太貴, 你不是一個人. 很多人都有同樣的擔憂: “運行 Adwords 很昂貴。” 雖然你不需要花錢 $10,000 一個月看結果, 這似乎是一項令人生畏的任務. 然而, 有幾種方法可以在不破壞銀行的情況下降低每次點擊成本. 通過遵循一些簡單的規則, 您可以以適度的預算獲得最佳結果.

您需要做的第一件事是找出Google的AdWords會花費多少. 在 2005, 平均每次點擊成本是 $0.38 美分. 經過 2016, 這筆費用跳到了 $2.14, 而且不太可能很快下降. 律師, 例如, 可以期望付款 $20 至 $30 每次點擊. 但是，如果您負擔不起那麼多, 您可能想尋找替代方案.

AdWords管理中有許多步驟. 這些包括確定關鍵字, 投標, 和重新營銷. 使用合格的AdWords營銷團隊可以幫助您從廣告系列中獲得最大收益. 了解今天如何開始! 這是一些要考慮的關鍵領域. 有興趣與認證的PPC營銷團隊合作? 查看本文以獲取技巧和技巧. 你會很高興你做到了!

每次點擊付款 (競價排名)

每次點擊付款 (競價排名) 廣告是一種廣告，可讓您直接向積極尋找產品或服務的人展示廣告. 如果您可以針對那些正在積極尋找您提供的東西的人，PPC廣告非常有效. 然而, 您應該知道它可能很昂貴. 以下是充分利用PPC廣告活動的一些技巧:

設定預算. 許多企業主開始以一定的費用用於每次點擊付費廣告, 但是隨著數字累積, 您可以調整金額. 一個 $200 購買可能只需要兩次點擊, 而a $2 點擊可能導致 $20 銷售. PPC廣告的重點是關鍵字和聽眾 – 人們正在尋找的單詞或短語 – 確定廣告的效果. 如果您想接觸大量人, 考慮使用否定關鍵字來防止您的廣告包含在搜索結果中.

如果您不確定要使用哪種類型的廣告, 您可以啟動小規模並測試不同的關鍵字和廣告系列，直到找到最適合自己的業務. PPC允許您嘗試不同的關鍵字和廣告系列，直到找到一種產生收入的方法. 還有許多免費和低成本PPC程序, 因此，您可以在投資大量資金之前測試不同的選擇. 但是關鍵是要確保您使用正確的PPC廣告來吸引大多數人.

關鍵詞

用AdWords瞄準合適的受眾, 重要的是要超越您的聽眾會尋找的一般術語. 不包括通用條款可以從您的銷售渠道中切斷一些潛在客戶. 反而, 編寫內容，可以幫助潛在客戶整個買家的旅程. 它還可以為長期關係奠定基礎. 這裡有一些技巧可以幫助您找到適合廣告系列的正確關鍵字.

第一的, 您必須知道如何細分關鍵字. 做到這一點的好方法是將相關的關鍵字分為單獨的組. 透過這樣做, 您可以一次為多個關鍵字編寫目標廣告. 這將幫助您維護有組織的帳戶結構並以高質量分數為基礎. 開始, 選擇一個最能描述您的產品或服務的關鍵字短語. 這邊走, 您將能夠在購買渠道的晚些時候吸引合格的潛在客戶.

不要使用單個關鍵字. 他們往往太通用了. 更長的短語, 如 “有機蔬菜盒送貨,” 更有針對性. 這些短語吸引了合適的客戶. 單獨使用關鍵字可能不太有效, 特別是如果您的客戶為您的產品或服務使用不同的術語. 您應該列出關鍵字的變體, 包括口語條款, 替代拼寫, 複數版本, 和常見的拼寫錯誤.

投標

競標AdWords的第一步是選擇您的廣告副本和消息. 這三個因素會影響您的廣告在Google的搜索結果頁面上的位置. 每次點擊費用 (每次點擊費用) 方法最適合推動特定目標客戶, 但對於每日交通量大的網站不那麼有效. CPM競標是另一種選擇, 但僅在顯示網絡上使用. CPM廣告在顯示Adsense廣告的相關網站上更頻繁地出現.

Google提供了調整投標的幾種選擇. 進行投標調整的一種方法是手動調整每個關鍵字出價. 您為每個關鍵字設置的金額不會影響總廣告預算. Google還將通知您每個廣告組花費多少錢, 但是金額完全取決於您. 關鍵字出價調整有兩種類型 – 手動和自動化. 目的是使您的廣告以每次點擊成本最低的價格出現在搜索結果中.

降低投標的另一種方法是提高質量分數. 質量分數是廣告有效性的評分. 該評分在拍賣過程中不使用, 但這有助於確定您在列表中顯示更高的機率. Google的AdWords拍賣系統是判斷廣告未來位置的公平方式，並且不允許廣告客戶 “買” 他們進入頂部的方式. Google使用最大CPC指標來調節您每次點擊支付的款項.

再行銷

重新營銷是一個不錯的選擇，對於那些想要通過他們的消息吸引更多人的廣告商. 隨著重新營銷, 您的廣告將在您的客戶最近訪問的網站上顯示. 但, 請注意，它們可能會出現在與您的業務無關的網站上. 這意味著您需要為該站點設置排除以避免過度暴露或入侵索賠. 但是什麼是重新營銷?

重新營銷是在線營銷中使用的術語, 並指針對已經對您提供的產品和服務感興趣的人進行定位廣告. 這些廣告再次發送給同一個人, 同一客戶可能會再次點擊它們. 重新營銷與Facebook效果很好, 廣告詞, 和其他形式的在線廣告. 不管您的業務模式如何, 您應該考慮使用這些方法來吸引最有可能成為客戶的人.

精確匹配

AdWords中的確切匹配功能允許廣告商在單擊之前阻止其關鍵字的變化. 它還使您能夠看到使用不同的搜索詞生成了多少個點擊. 簡而言之, 它與最相關的關鍵字匹配您的搜索詞. 如果您是零售商, 這意味著您使用關鍵字越具體, 更好. 但是AdWords中確切匹配的好處是什麼?

確切的匹配關鍵字最初僅限於與搜索查詢完全相同的匹配項, 這迫使廣告客戶用極長的尾巴構建關鍵字列表. 最近幾年, 然而, Google已經完善了算法以考慮單詞順序, 關閉變體, 口音, 和心情. 換句話說, 確切的匹配關鍵字現在比以往任何時候都更精確. 但是他們仍然遠非完美. 如果您要針對利基受眾，確切的匹配關鍵字仍然很有用.

AdWords中的確切匹配功能使您可以縮小搜索查詢以更精確地定位. 而這減少了流量, 確切的匹配流量的轉化率最高. 加, 因為確切的匹配關鍵字高度相關, 他們間接提高您的質量分數. 這對於在線零售商特別有用. 所以, 雖然這不是最大化廣告預算的最佳方法, 仍然值得. 所以, 今天開始!

否定關鍵字

當涉及到流量時, AdWord中的負關鍵字與常規關鍵字一樣重要. 在SEO中, 人們會選擇想要出現的關鍵字, 雖然沒有出現相同的術語. 通過在AdWord中使用負關鍵字, 您將阻止廣告顯示與您的廣告系列無關的搜索詞. 這些關鍵字也可以產生積極的結果, 因此，您應該確保適當地使用它們.

您還可以阻止不會轉換為客戶的術語. 例如, 如果您宣傳忍者空氣炸鍋, 不要使用該術語 “炸鍋” 在您的廣告中. 反而, 使用類似的術語 “炸鍋” 或者 “忍者空氣炸鍋” 反而. 雖然通用術語仍然會吸引流量, 如果您可以完全避免錢，您將省錢. 使用負關鍵字時, 確保僅在您擁有的廣告組或廣告系列中使用它們.

負關鍵詞可以是從名人名稱到高度特定術語的任何東西. 例如, 負短語匹配關鍵字可能會阻止廣告出現以搜索包含確切單詞或短語的搜索. 如果您的企業銷售既新穎又適合運動功能的襪子，這將很有幫助. 您可能需要為壓縮襪子設置負面的精確匹配關鍵字, 例如. 您還可以設置負面的精確匹配關鍵字，以防止廣告顯示特定搜索詞.

如果您不熟悉按點擊付費廣告, 您可能想知道如何充分利用AdWords. 本文將向您介紹每次點擊廣告的基礎知識, 包括關鍵字研究, 投標, 和質量得分. 它還將提供一些充分利用這種強大的營銷工具的策略. 您將學習如何通過成功使用AdWords來增加投資回報率並提高底線.

按點擊付費廣告

按點擊廣告是一種在線營銷策略，僅在有人點擊廣告時才支付公司的付款. 該策略在很大程度上與Google和Bing等搜索引擎有關, 社交媒體網站也使用. 它涉及向公司支付預定金額以使其廣告以特定的搜索短語出現. 然而, 由於廣告商僅在有人點擊廣告時付款, 他們必須能夠為自己的錢提供最佳價值.

每次點擊付費廣告有兩種基本類型: 基於統一的和競標. 兩種方法都可能對企業有益. 為了選擇正確的按點擊付費模型, 廣告商應首先決定他們的目標是什麼. 雖然在搜索引擎上進行廣告是吸引其網站流量的好方法, 對於初學者來說可能會令人困惑. 以下是一些技巧，可以幫助您開始這種數字營銷策略.

Google搜索引擎平台上的競標是獲取流量到您網站的關鍵部分. BID由Google根據關鍵字短語計算. 當有人搜索特定的關鍵字或短語時, 他們將根據購買的意圖向他們提供產品網格廣告. 點擊越高, 價格越低, 訪客越有可能單擊您的廣告.

AdWords中最重要的因素之一’ CTR是廣告副本. 吸引人的廣告副本將幫助您在比賽中脫穎而出. 低品質的廣告, 另一方面, 將花費更多的錢，並導致廣告排名較低. 但, 採用正確的方法, 您可以增加CTR. 這是每次點擊付費廣告的重要方面.

關鍵詞研究

使用買方角色並研究他們的需求將有助於您針對您業務的正確關鍵字. 創建角色概述了典型客戶想要的, 他們面臨的挑戰, 以及影響他們購買決定的事情. 此信息將指導您的關鍵字研究. 寫下角色後, 使用關鍵字選擇工具，例如Google關鍵字工具來研究相關關鍵字. 這些工具將幫助您縮小一長串關鍵字，這些關鍵字具有最高的排名.

關鍵字研究的最重要部分之一是了解您的受眾. 請記住，潛在客戶的購買過程會因行業類型和他們想要購買的方式而有所不同. 例如, 倫敦的一家品牌公司可能不會在紐約或洛杉磯尋找一家品牌公司. 買方的旅程將有所不同，具體取決於業務類型, 因此，關鍵字研究至關重要.

除了使用Google關鍵字計劃者, 您也可以使用其他關鍵字研究工具. Google的關鍵字計劃器工具對此特別有用. 它顯示了有多少人正在尋找關鍵字, 他們願意付多少錢, 以及有多少人正在尋找該特定短語. 它還建議您研究的其他關鍵字. 它可以幫助您構建有針對性的運動. 確定了一些好關鍵字後, 您可以在廣告系列中使用它們.

使用Alexa的關鍵字難度工具等工具將使您能夠衡量競爭和品牌的權威. 該工具為每個網站分配一個競爭力分數，該分數指示該網站在關鍵字結果列表上的權威性. 語音分享是衡量權威的另一個好工具. 品牌的聲音份額越高, 它將被視為權威. 這可以通過提高可見性和權威來幫​​助您提高排名.

投標

通過Google的AdWords計劃，有幾種方法可以競標流量. 最常見的方法是單擊成本, 這只會使廣告客戶僅用於廣告的點擊. CPC是最昂貴的方法, 但這是最具成本效益的話，如果您試圖針對一個非常具體的受眾. 如果您想增加網站流量, 然而, 您應該考慮CPM競標. 此方法的成本降低, 但這只會向成千上萬的人展示您的廣告.

您可以增加對特定關鍵字或短語的出價，以最大程度地吸引新訪客的機會. 您還應該考慮自己的總體質量得分來確定最有效的出價. 這是基於三個因素: 您的網站的內容, 廣告副本, 和著陸頁設計. 質量得分越高, 每次點擊費用越低給您. 然而, 此選項不適合所有人. 強烈建議遵循Google的準則，並花時間優化您的廣告系列.

您應該嘗試設置一個保守的初始出價. 如果您看到數據中的模式，這將為您提供調整出價的空間. 您還應該旨在滿足廣告商對參與率和質量流量的期望. 透過使用這種方法, 您將防止浪費廣告空間，並避免Google的懲罰. 當涉及出價策略時, 最好堅持您所知道的, 並遵循一種驗證的方法來最大化您的預算.

最後, 您應該注意競爭對手’ 出價. 請密切關注哪些關鍵字最適合他們以及他們提供的東西. 使用過去的AdWords廣告系列中的數據將幫助您匯總最有效的出價. 和, 您將更好地了解涉及哪種工作. 為了在付費廣告上取得成功, 監視您的廣告和投標至關重要. 如果您希望您的廣告系列產生更高的投資回報率, 您必須注意競爭對手的所作所為.

質量得分

除了點擊率, 質量分數還取決於AD相關性和著陸頁的經驗. 具有相似關鍵字和廣告組的廣告將具有不同的質量分數, 基於廣告創意, 著陸頁和人口統計目標. 廣告上線時會調整其質量分數, Google在計算分數時考慮了三分之二的因素. 如果您使用良好的帳戶結構並進行大量測試, 您可以輕鬆達到六個或七個的質量分數.

雖然聽起來很簡單, 低質量得分比高質量得分要多得多. 因為它基於歷史數據, 您的廣告即使沒有高質量的競爭力也可以取得高質量得分. 幸運的是, Google提供了有關期望的數據, 因此，您可以優化廣告以達到最高的質量質量分數. 通過了解哪些因素會影響您的廣告的質量分數, 您可以改善廣告並充分利用廣告預算.

關鍵字相關性是計算質量評分的極其重要的因素, 您可以做幾件事以改善您的. 相關性是一個重要因素, 因此，嘗試使用與您網站的利基市場相關的關鍵字. 相關因素越高, 您的質量分數越高. 例如, 如果您正在推廣電子商務網站, 嘗試專注於與您的利基相關的相關關鍵字.

按鈕的顏色和頁面標題上的單詞也很重要. 這些元素的變化可以提高轉化率. 法律索賠服務, 例如, 提高其轉化率 111.6% 在更改其網站的標題後. 有很多方法可以提高您的AdWords質量分數, 但最重要的是, 您必須意識到確定它的主要因素. 如果您認真地提高質量分數，則應解決以下三個因素.

重新定位

最大化廣告活動有效性的最有效方法之一是通過重新定位. 重新定位, 您可以向訪問您網站的特定訪問者展示廣告. 然後，您的廣告將在Google Display網絡上顯示給這些訪問者. 然而, 從重新定位中獲得最大的好處, 您應該分割您的網站訪問者. 去做這個, 您可以比較人口統計學並使用細分工具.

通過AdWords使用重新定位是與現有客戶保持聯繫的絕佳方法, 並到達新的. 通過Google Adwords放置在網站上的廣告將腳本標籤放在網站頁面上, 這樣訪問您網站的人再次看到他們. 該方法可以在社交媒體上使用, 包括Facebook和Twitter. 為了獲得最大結果, 重新定位應該是您業務策略的常規部分.

您可以根據網站訪問者的特定操作和興趣創建受眾列表. 例如, 如果您的網站適合使用Gmail的人, 您可以用與他們的Google帳戶相關的廣告來定位它們. 您還可以使用與網站訪問者的電子郵件地址匹配的自定義受眾. 您也可以使用轉換跟踪來定位特定的網頁, 喜歡產品頁面, 最大化您的投資回報率. 通過結合這兩種方法, 您可以通過重新定位AdWords來最大化您的有效性.

一旦您的聽眾細分了, 您可以使用Google的廣告網絡設置重新定位活動. 使用AdWordS重新定位的最佳方法是一種對您的網站和您的業務有效的方法. 您可以通過不同的媒體瞄準觀眾, 包括Google顯示網絡, YouTube, Android應用, 和更多. 使用重新定位模型可幫助您衡量每個廣告的成本量以及哪些渠道對您的業務最有效.