Ithegi: SEO

Ukuba ucinga ngentengiso kwiqonga lentengiso likaGoogle, emva koko kufuneka wazi indlela yokumisela iphulo, khetha amagama angundoqo, kwaye wenze iintengiso. Inqaku elilandelayo linikela amacebiso aluncedo nolwazi oluya kukunceda uqalise. Unokufunda ngakumbi malunga neengxelo ze-AdWords zikaGoogle kunye neempawu zokuphucula. Nazi ezinye iingcebiso ezibalulekileyo ekufuneka uzigcine engqondweni xa uqhuba iphulo kuGoogle. Qhubeka ufunda! Emva kokufunda eli nqaku, kufuneka ukwazi ukwenza iintengiso ze-AdWords ezisebenzayo.

Intengiso kwiqonga lentengiso likaGoogle

Okwangoku, eyona webhusayithi idumileyo emhlabeni, Uphando, inabasebenzisi beebhiliyoni. UGoogle wenza imali ngesi siseko sabasebenzisi ngeendlela ezimbini eziphambili: ngokwakha iiprofayili zabasebenzisi babo kunye nokwabelana ngale datha kunye nabathengisi. UGoogle ke ucela abakhangisi ukuba babhide kwiintengiso ezibekwe ziinkampani zangaphandle. Le nkqubo, ebizwa ngokuba yibhidi yexesha lokwenyani, yeyona ndlela isebenzayo yokufikelela kubaphulaphuli abaninzi abanokuba ngabathengi. Amakhulu eenkampani abonelela uGoogle ngedatha eyimfuneko kunye nolwazi lokubekwa kweentengiso.

Ukuseka iphulo

Kukho iinketho ezininzi ezahlukeneyo ezikhoyo zokuseta iphulo kwiGoogle Adwords. Nje ukuba ukhethe amagama akho angundoqo, unokumisela uhlahlo lwabiwo-mali kwaye ujolise kwindawo yejografi. Unokukhetha ukuba loluphi uhlobo lweziphumo ofuna ukuboniswa kwiphulo, njengokucofa okanye uguqulelo. Ungakhankanya nenani leentsuku ngenyanga. Oku kuyakuvumela iintengiso zakho ukuba zivele kuphela kumaphepha ewebhu abantu abakuloo mmandla.

Unokukhetha ukujolisa intengiso yakho kwidilesi ethile okanye kwindawo enkulu, njengekhowudi yeposi. Unokukhetha ukujolisa abantu ngokusekelwe kwiminyaka yobudala, isini, kunye nenqanaba lengeniso. Kuxhomekeke kuhlobo lwentengiso ofuna ukuyibonisa, ungajolisa abantu ngokusekelwe kwizinto abazithandayo. Ukuba awuyazi into ojolise kuyo abaphulaphuli bakho, ungakhetha iindidi ezibanzi njenge “bonke abahlali base-US,” okanye “phantse bonke abemi baseUnited States” kwiintengiso.

Xa useka iphulo, kufuneka ukhethe injongo. Oku kungathetha izinto ezahlukeneyo kumashishini ahlukeneyo. Injongo echazwe kakuhle iya kwenza umahluko phakathi kwesizukulwana esikhokelayo kunye nokungaphumeleli. Unokuseta kwakhona iinjongo ze-SMART ukukunceda ukuphuhlisa iinkqubo kunye neendlela zokuphumeza iinjongo zakho ze-Google Adwords. Umzekelo omhle wenjongo yokuguqulwa linani lokucofa isikhangiso sakho esifumanayo. Eli nani liza kukuxelela ukuba yimalini ekufuneka uyichithele kwiphulo lakho.

Ukuba umtsha kwiAdWords, Kungcono ukusasaza ibhajethi yakho yonke ngokulinganayo kuwo onke amaphulo akho. Khetha uhlahlo lwabiwo-mali olusekelwe kwiinjongo zeshishini lakho, kwaye wehlise uhlahlo lwabiwo-mali kwabo bangabalulekanga kangako. Ungalibali ukuba unokuhlala utshintsha uhlahlo lwabiwo-mali lwalo naliphi na iphulo. Akukaze kube kudala kakhulu ukulungisa uhlahlo lwabiwo-mali lweziphumo ezilungileyo. Xa useka iphulo lakho kwiGoogle Adwords, khumbula ukuqwalasela iinjongo zakho kwaye ugcine umkhondo weziphumo zakho.

Ukukhetha amagama angundoqo

Ngaphambi kokuba ukhethe amagama akho angundoqo, kufuneka uqwalasele ukuba zeziphi iinjongo zakho zephulo lakho lentengiso. Ukuba injongo yakho kukunyusa ulwazi ngeshishini lakho, usenokungadingi amagama angundoqo aneenjongo eziphezulu. Ukuba uzama ukwandisa ukuthengisa, unokufuna ukugxila kumagama angundoqo ajoliswe ngakumbi kubaphulaphuli bakho kwaye ube nomthamo ophantsi wokukhangela. Ngelixa umthamo wokukhangela uyinto ebalulekileyo ekufuneka uyiqwalasele, kufuneka kwakhona uthathele ingqalelo ezinye izinto, njengeendleko, ukubaluleka kunye nokhuphiswano, xa usenza isigqibo.

Ukufaneleka ngumlinganiselo womgangatho onokuthi usetyenziswe ukucwangcisa uluhlu olude lwamagama angundoqo kwaye ubonise ngokulandelelana kokufaneleka.. Ukusebenzisa ukufikelela kwegama elingundoqo kubonisa ukuba bangaphi abantu abaya kukhangela ixesha. Ukuthandwa kuhambelana ngokusondeleyo nomthamo wokukhangela wegama elingundoqo. Ukusebenzisa igama eliphambili elidumileyo kunokukunceda ukuba ufikelele abantu abaphindwe kalishumi kunomntu ongaziwayo. Igama elingundoqo elinomthamo ophezulu wokukhangela unokutsala abasebenzisi abaninzi kwaye ukwandise ukuguqulwa kwakho.

Ngelixa ungasebenzisa umcwangcisi wegama elingundoqo leGoogle ukufumana amagama angundoqo, ayinikezeli ikholamu apho unokuhlela ubungakanani bentengiso. Ukuvavanya umgangatho wamathuba egama lakho elingundoqo, kufuneka wenze uluhlu lweekhrayitheriya ezibalulekileyo kwishishini lakho. Apha zi 3 Iikhrayitheriya ezisisiseko zokuqwalasela xa ukhetha amagama angundoqo kwi-Adwords:

Xa ukhetha amagama angundoqo kwiphulo lakho lentengiso, qiniseka ukuba uyabazi abaphulaphuli ekujoliswe kubo kwishishini lakho. Umzekelo, ivenkile enkulu yezihlangu inokukhetha igama elingundoqo eliqhelekileyo, eya kuvela kuluhlu lophendlo, ezifana nezihlangu. Kule meko, igama elingundoqo linokuthi libhekiselele kwinani elincinci labantu, kodwa isenokungabi lolona khetho lulungileyo. Ngaphezu koko, ungazama amaqela eentengiso ngokusekelwe kwiimveliso okanye iinkonzo ozithengisayo. Ngele ndlela, ungaqinisekisa ukuba iintengiso zakho ziya kuvela kwiziphumo zophendlo zabantu abafanelekileyo.

Ukwenza iintengiso

Inyathelo lokuqala lokuqinisekisa ukuba intengiso yakho iyasebenza kangangoko kukuqinisekisa ukuba utsala uhlobo olululo lwamathemba.. Ngelixa abantu abangafanelekanga abafane bacofe kwintengiso yakho, amathemba afanelekileyo. Ukuba unentengiso elungileyo, uya kufumanisa ukuba ixabiso lakho ngokucofa lisezantsi. Inyathelo elilandelayo kukwenza iinguqulelo ezininzi zentengiso yakho kwaye ujonge ukusebenza kwayo nganye.

Okokuqala, kufuneka wazi ukuba ngawaphi amagama angundoqo ofuna ukuwajolisa. Kukho ezininzi izixhobo zamagama angundoqo ezifumaneka kwi-intanethi eziza kukunceda ufumane amagama afanelekileyo kwiphulo lakho lesikhangiso. Indawo efanelekileyo yokuqala kukusebenzisa isixhobo esibizwa ngokuba yi-Keyword Planner. Kuya kukunceda ufumane igama eliphambili eliya kwenza intengiso yakho ibonakale kwabanye. Nje ukuba ukhethe igama elingundoqo, sebenzisa isicwangcisi samagama angundoqo isixhobo ukufumanisa ukuba lungakanani ukhuphiswano lwekota.

Ukulandelela ukuguqulwa

Ukuba uyazibuza ukuba ulandelelanise njani uguqulo oluvela kwiiphulo zakho zeAdwords zikaGoogle, esi sikhokelo siya kukunceda uqalise. Ukulandelela ukuguqulwa kulula ukuphumeza, kodwa ifuna ukuba ufake ngesandla “cofa” Iithegi zeHTML kwikhowudi yakho kaGoogle. Ungasebenzisa esi sikhokelo ukumisela indlela efanelekileyo yokusebenzisa ukulandelela ukuguqulwa kwimikhankaso yakho ye-Adwords. Kukho iindlela ezininzi zokulandelela ukuguqulwa kwimikhankaso yakho ye-Adwords.

Ekuqaleni, Kuya kufuneka ufumanise ukuba yeyiphi imodeli yophawu ofuna ukuyisebenzisa kwiphulo lakho le-AdWords. Ngelixa i-Google Analytics ilandelela ngokuzenzekelayo utshintsho ukusuka kunqakrazo lokuqala lomsebenzisi, I-AdWords iya kutyala okokugqibela kwe-AdWords yokucofa. Oku kuthetha ukuba ukuba umntu ucofa kwintengiso yakho, kodwa ke ushiye indawo yakho, i-akhawunti yakho ye-Google Analytics iya kubanika ikhredithi ngokucofa okokuqala.

Ikhowudi eqala kwiphepha lokubulela levenkile yakho iya kuthumela idatha kwiintengiso zikaGoogle. Ukuba awuyisebenzisi le khowudi, kuya kufuneka uguqule ikhowudi yakho yokulandelela iqonga le-e-commerce ukuze ufumane idatha oyifunayo. Kuba yonke iqonga le-e-commerce lisebenzisa indlela eyahlukileyo yokulandela umkhondo, le nkqubo inokuba ngumngeni, ngakumbi ukuba umtsha kudweliso lwewebhu okanye iHTML.

Nje ukuba uyazi ukuba ukuguqulwa kujongeka njani, uyakwazi ukulandelela ukuba unqakrazo ngalunye luxabisa kangakanani. Oku kubaluleke ngakumbi ekulandeleni ixabiso leenguqu, njengoko ingeniso eyenziwe ngokucofa ibonisa ingeniso yangempela. Kwakhona kuluncedo ukwazi indlela yokutolika izinga lokuguqulwa ukuze ukwazi ukwandisa inzuzo yakho kwimikhankaso yakho ye-Adwords. Akukho nto inokuthatha indawo yokulandelela ngokuchanekileyo. Uya kumangaliswa ziziphumo.

Ukwenza uninzi lwephulo lakho le-AdWords, kufuneka ugxile ekuziseni abona bathengi bahlawula kakhulu, ukungena, kunye nabathengi. Umzekelo, iphulo A likwazi ukunikezela 10 ukukhokela kunye nephulo B linokuzisa izikhokelo ezintlanu kunye nomthengi omnye, kodwa i-avareji ye-odolo yexabiso inokuba phezulu kwiPhulo A. Kungoko, Kubalulekile ukuseta Ubuninzi bebhidi yakho kwaye ujolise kwi-CPC ephezulu ukufumana eyona ROI. Apha ngezantsi kukho iingcebiso zokwandisa iphulo lakho le-AdWords ukuqinisekisa ukuba liyakuvelisa ezona ziphumo zibalaseleyo kwishishini lakho.

Iindleko ngokucofa

CPC (ixabiso ngonqakrazo ngalunye) kwiGoogle Adwords iyahluka ukusuka kwidola enye ukuya kwiidola ezimbini, kodwa inokuba phezulu kangangoko $50. Ngelixa ukucofa kungabiza kakhulu, ezi ndleko akunyanzelekanga ukuba zibe phezulu kangangokuba azifikeleli kuninzi lwabanini bamashishini abancinci. Ukukunceda ugcine iindleko zisezantsi, qwalasela la macebiso. Sebenzisa amagama angundoqo omsila omde kunye nomthamo ophantsi wokukhangela kunye nenjongo yokukhangela ecacileyo. Amagama angundoqo amaninzi aza kutsala iibhidi ezininzi.

Ixabiso lokucofa ngalunye lidla ngokumiselwa zizinto ezininzi, kuquka indawo yentengiso kunye nenani labakhuphisana nabo. Ukuba ishishini likhuphisana kakhulu, iCPC iya kuba phezulu. Kwezinye iimeko, ungathoba ixabiso leCPC ngokubhukisha izixa ezikhulu zeentengiso. Ekugqibeleni, khumbula ukuba i-CPC imiselwa zizinto ezininzi, njengobungakanani bokhuphiswano kushishino, Ukufaneleka kwewebhusayithi, kunye nomthamo weentengiso.

Ukongeza ekunciphiseni iCPC yakho, unokwenza ngcono amava entengiso ngokusebenzisa izandiso kunye nokuphucula ukuguqulwa kwephepha lokufika. UMarta Turek uye wachaza iingcebiso ezimbalwa zokukunceda unciphise iindleko zakho ngokuchofoza. Ungagcina itoni yemali ngelixa usafumana ukuvezwa kunye ne-brand mileage. Akukho ndlela yomlingo yokuthoba iCPC kwiAdWords, kodwa unokuthatha la macebiso ukuphucula iphulo lakho kwaye unciphise iindleko ngokucofa.

Ngelixa ixabiso nge-mille yindlela esebenzayo yokudala uphawu kunye nolwazi lwemveliso, I-CPC ithathwa njengesebenza ngakumbi ekuveliseni ingeniso. Umahluko phakathi kweCPC kunye neendleko ngokuchofoza nganye kunokubonwa kwiindidi zamashishini kunye neentlobo zeemveliso ezinikezelwayo. Ngelixa iinkampani ze-elektroniki zinokuchitha amakhulu eedola ngomthengi ngamnye, ishishini le-inshorensi lingachitha kuphela iidola ezimbalwa ngokucofa. Le yokugqibela yindlela entle yokufumana abaphulaphuli ngaphandle kokuchitha amakhulu eedola kunqakrazo ngalunye.

Ubuninzi bebhidi

Ungatshintsha ibhidi yakho ephezulu kwiGoogle Adwords ukuze wenze iintengiso zakho zilunge. Kukho iindlela ezininzi zokwenza oku, kwaye kukho izicwangciso onokuzisebenzisa eziya kwenza kube lula ukusebenzisa imali yakho ngobulumko. Ezi ziquka i-Maxim bid strategy, I-ROAS ekujoliswe kuyo, kunye neqhinga le-Maxime Conversions. Isicwangciso seMaxime Conversions silula kakhulu kwaye sivumela uGoogle ukuba asebenzise ibhajethi yakho yemihla ngemihla ngokupheleleyo.

Imali oyibhidayo iya kwahluka ngokweenjongo zakho kunye nohlahlo lwabiwo-mali. Ngamanye amazwi, ungaseta ubuninzi beCPC ngokusekelwe kuhlahlo lwabiwo-mali lwakho kunye nenani elifunekayo lokuguqulwa. Oku kufanelekile kumaphulo agxile ekuqapheliseni uphawu, enokufezekiswa ngamaphulo akwiNethiwekhi Yokukhangela, Inethiwekhi yokuBonisa kaGoogle, kunye nokuthenga okusemgangathweni. Ukubhida ngesandla kukuvumela ukuba wenze ngokwezifiso iibhidi zakho, ikuvumela ukuba uchithe ngaphezulu kumagama angundoqo athile okanye ukubekwa.

Kwangokunjalo, Ungasebenzisa kwakhona iMaximum CPC isicwangciso sokwandisa iphulo lakho lokuthengisa kwakhona. Esi sicwangciso sisebenzisa idatha yembali kunye neempawu zomxholo ukulungelelanisa ngokuzenzekelayo iMax CPC yakho ngokusekwe kwitrafikhi yewebhusayithi yakho. Ngelixa esi sicwangciso sithande ukwenza iimpazamo, iyasebenza ekwandiseni ukubonakala kwebrendi kunye nokwenza ulwazi ngemveliso entsha. Kungenjalo, ungasebenzisa ezinye izicwangciso ezisekelwe kwinguqu eziza kuqhuba i-traffic efanelekileyo. Kodwa ezi zicwangciso azikho kumntu wonke.

Ukongeza ekuseteni ubuninzi beCPC yakho, Ungasebenzisa kwakhona isicwangciso sebhidi ebizwa ngokuba yiNxibe kakhulu. Yindlela elula yokwandisa i-ROI yakho ngokwandisa inani lezithuthi ozifumanayo. Kwaye ngenxa yokuba iGoogle Adwords iyanda kwaye inciphisa ibhidi yakho ngokusekelwe kwinani lokuguqulwa, iyakuqinisekisa ukuba intengiso yakho ifumana olona tyhileko. Xa usebenzisa Iindleko ekujoliswe kuzo ngokwebhidi yesenzo ngasinye, kungcono ukhethe iCPA ekujoliswe kuyo engaphantsi kwe 80%.

Uphando lwamagama angundoqo

Ukuthengisa injini yokukhangela konke malunga nokusebenzisa amagama angundoqo afanelekileyo ukufumana iziphumo ezilungileyo zokukhangela. Ngaphandle kophando lwegama elingundoqo, Iphulo lakho lentengiso liya kuba sisilele kwaye abo bakhuphisana nabo baya kukufumana. Ukuqinisekisa impumelelo yephulo lakho lentengiso, kufuneka usebenzise izixhobo zamva nje kunye nezicwangciso, kuquka uphando lwegama elingundoqo. Awona magama aphambili asebenzayo ngalawo asetyenziswa ngabaphulaphuli bakho ngokwenene. Isixhobo sophando segama elingundoqo samahhala njenge-SEMrush sinokukunceda ukuba ubone ukuba igama elingundoqo lidume kangakanani kwaye uqikelele ukuba zingaphi iziphumo zophando eziza kufakwa kwi-SERP.

Ukwenza uphando lwegama elingundoqo, kuya kufuneka uqokelele amagama angundoqo afanelekileyo. Unokwenza oku ngezixhobo zasimahla ezifana neSicwangcisi segama elingundoqo likaGoogle, kodwa luluvo olulungileyo ukusebenzisa izixhobo ezihlawulelwayo ukuba ufuna iinkcukacha ezithe chatha. Izixhobo zegama elingundoqo njenge-Ubersuggest zikuvumela ukuba uthumele amagama angundoqo njengePDF kwaye uwafunde ngaphandle kweintanethi. Faka amagama angundoqo anomdla kuwe kwaye ucofe “cebisa” ukufumana iingcebiso kunye nedatha malunga nezihloko zamva nje, ukhuphiswano kunye nobunzima bokubekwa kwelo gama lingundoqo.

Nje ukuba ube noluhlu lwamagama angundoqo, kufuneka uzibeke phambili kwaye ukhethe ezintathu okanye ezintlanu zophando oludumileyo. Ungacutha kwakhona uluhlu lwakho ngokudala ikhalenda yomxholo kunye nesicwangciso sokuhlela. Uphando lwegama elingundoqo lunokukunceda uqonde imixholo ephindaphindiweyo kwi-niche yakho. Xa sele uzazi ezi, unokwenza izithuba ezintsha kunye nezithuba zeblogi ezinxulumene nezi zihloko. Eyona ndlela yokwandisa inzuzo kwiphulo lakho le-Adwords kukugxila kumagama angundoqo ambalwa kwaye ukhethe awona afanelekileyo kubaphulaphuli bakho..

Ukongeza ekufumaneni amagama angundoqo adumileyo, kufuneka usebenzise izixhobo zokuchonga abaphulaphuli bakho. Ezi zixhobo zinokukunceda ukuba ujolise kubaphulaphuli bakho ngokusekelwe kwiimfuno zabo kunye nezinto abazithandayo. Njengokuba, ukuba ishishini lakho lithengisa impahla, ungafuna ukujolisa abafazi abafuna izihlangu ezintsha, okanye amadoda anomdla wokuthenga izincedisi. Aba basebenzisi banokuchitha imali eninzi kwiimpahla kunye nezihlangu. Ukusebenzisa izixhobo zamagama angundoqo, ungafumanisa ukuba aba bantu bajonge ntoni kwaye wenze umxholo ofanelekileyo.

Ibhidi kumagama angundoqo anophawu

Ukongeza ekusebenziseni izixhobo zophando zegama elingundoqo, abathengisi banokubhida ngokwemigaqo yophawu. Ngokwenjenjalo, bongeza amathuba abo okufumana iindawo eziphezulu zeentengiso zabo kwiziphumo zokukhangela. Ukongeza, ukubhida kwimigaqo ephawulweyo kuvumela abo bakhuphisana nabo ukuba bathenge iindawo ezifanelekileyo kwaye baphephe iindleko eziphezulu zokucofa. Nangona abantu abakhuphisanayo behlala bengayazi into yokubhida uphawu lwentengiso, basenokuvuma ukongeza amagama angundoqo angalunganga.

Isenzo sokwenza ibhidi kumagama angundoqo aphawulweyo yimpikiswano. Ezinye iinkampani ziye zagqiba ekubeni zithenge amagama angundoqo anophawu endaweni yokuthatha amanyathelo asemthethweni. Kwi 2012, I-Rosetta Stone Ltd. ifake isimangalo sokwaphulwa kophawu lwentengiso ngokuchasene noGoogle, Inc. UGoogle wayeyitshintshile inkqubo yakhe ukuvumela iibhidi kumagama anophawu lwentengiso 2004. Ukusukela ngoko, engaphezulu kwe 20 iinkampani zifake amatyala asemthethweni ngokuchasene noGoogle, Inc.

Ngelixa umthetho wephawu lokuthengisa usonjululwe ngokumangalelwa, ayicacanga into enokwenziwa kwixesha elizayo. Umyalelo ovunyiweyo wenkundla unokunyanzela abantu abakhuphisana nabo ukuba bahlawule ngaphezulu kwamagama angundoqo aphawulweyo. Nangona kunjalo, le ndlela inokuchaphazela kakubi iphulo. Iya kufuna iibhidi ezingalinganiyo kwixabiso lophawu lwentengiso. Ngokulandela ezi zikhokelo, abathengisi banokukuphepha ukumangalelwa ngenxa yokwaphulwa kophawu lwentengiso.

Kukwabalulekile ukuqaphela ukuba ukusetyenziswa kwamagama eebhrendi okhuphisana nawo kwintengiso kunokuchazwa njengokwaphulwa kwemithetho yentengiso.. Ukubhida kumagama angundoqo aphawulwe kwi-Adwords kuyingozi kuba unokugqiba ubanga amagama aphambili okhuphisana nawo.. Kwimeko enjalo, umntu okhuphisana naye unokuxela umsebenzi kuGoogle. Ukuba umntu okhuphisana naye uxela intengiso yakho, unokukuthintela ekusebenziseni elo gama lebrand.

Ukulungiselela iphulo

Ukukhethwa kwamagama angundoqo kubalulekile kusetyenziso lwephulo. Ukusebenzisa umcwangcisi wegama elingundoqo kukhululekile kwaye kunokukunceda ukuba ubone uhlahlo lwabiwo-mali kunye nokuba ungakanani ukuhlawula. Khumbula ukuba amagama angundoqo amade awayi kuhambelana namagama okukhangela, ke gcina loo nto engqondweni xa usenza intengiso yakho. Ukudala i-persona kubalulekile ekuqondeni imarike yakho ekujoliswe kuyo kunye nokumisela amagama abalulekileyo kwiphulo lakho. Kuyanceda ukwazi ukuba ngubani oza kujonga intengiso yakho.

Ungazama ukusebenzisa ulwabelwano lwempembelelo ekujoliswe kuyo ukumisela ixabiso ngonqakrazo ngalunye. Iphezulu ipesenti yabaphulaphuli bakho, Okukhona amaxabiso akho aya kuba phezulu. Oku kuya kwandisa ukubonakala kwentengiso yakho kwaye kunokukhokelela kuguquko oluninzi. Nangona kunjalo, kunokwenzeka ukuba intengiso yakho izakufumana ngaphantsi kocofa olunqwenelekayo, kodwa uya kuba wenza ingeniso eninzi. Ukuba usebenzisa iintengiso zikaGoogle ukukhuthaza iwebhusayithi yakho, cinga ukusebenzisa imbonakalo ekujoliswe kuyo.

Ukwenza ulungiselelo lwephulo lube lula, sebenzisa uphawu loLawulo loMsebenzi. Unokwabela amalungu eqela imisebenzi eyahlukeneyo yokuphucula. Unako kwakhona ukugcina iingcebiso eziluncedo ezifana nendlela yokusebenzisa izandiso zentengiso. Nyusa intengiso yakho ngokusebenzisa ubuncinci 4 izandiso zentengiso. Ezi ziquka amakhonkco ewebhusayithi, callouts, kunye neziqwengana ezicwangcisiweyo. Unokwenza kwakhona uphononongo okanye ukwandiswa konyuso. Izandiso ezininzi ozisebenzisayo, kokukhona iphulo lakho liya kuba yimpumelelo.

Ukuphucula iphulo leGoogle Adwords kunokuba ngumngeni, kodwa kuyafaneleka ukuba unokuphucula i-CTR kwaye unciphise i-CPC. Ngokulandela ezi 7 amanyathelo, uya kuba usendleleni yokufumana iCPC ephezulu kunye neCTR engcono yeentengiso zakho. Kungekudala uza kubona ukuphucuka okubalulekileyo ekusebenzeni kwamaphulo akho. Ungalibali ukuba ukuphuculwa kwephulo eliyimpumelelo kufuna ukuhlalutya rhoqo. Ukuba awulandeleli iziphumo zakho, uya kushiyeka usukela iziphumo ezifanayo zakudala.

Kukho amanyathelo asisiseko omele uwalandele xa usebenzisa i-Adwords. Ezi ziquka imodeli yokhuphiswano lwamaxabiso, Ukulandelela uguqulo, kunye namagama angundoqo angalunganga. Nantsi eminye imizekelo yendlela yokusebenzisa i-AdWords kuncedo lwakho. Wakuba uphumelele ezi, lixesha lokuba wenze intengiso yakho yokuqala. Kule mihlathi ilandelayo, Ndiza kudlula ezinye zezona zihloko zibalulekileyo ekufuneka uzazi. Ungaphinda ufune ukujonga amakhonkco angezantsi ukuze ufunde ngakumbi.

Iindleko ngokucofa

Nokuba uqhuba eyakho iphulo lePPC kuFacebook, Uphando, okanye amanye amaqonga entengiso ahlawulweyo, ukuqonda ukuba zingakanani iindleko zentengiso zakho ezibalulekileyo kwinkcitho efanelekileyo yokuthengisa. Iindleko ngokucofa, okanye iCPC ngokufutshane, ibhekisa kwimali umthengisi aya kuyihlawula ngokucofa ngakunye kwintengiso. Iindleko ngokucofa kuyeyona ndlela ibalaseleyo yokulinganisa ukusebenza kwephulo lakho, njengoko ikwazisa ukuba zixabisa malini iintengiso zakho xa abantu becofa kuzo.

Izinto ezahlukeneyo zichaphazela iindleko zakho ngokucofa, kuquka umgangatho womgangatho, ukufaneleka kwegama elingundoqo, kunye nokufaneleka kwephepha lokufika. Xa onke amacandelo amathathu ehambelana kakuhle, iCTR (ireyithi yokucofa) kusenokwenzeka ukuba phezulu. I-CTR ephezulu ithetha ukuba intengiso yakho ifanelekile kwaye itsala iindwendwe. Ukwandisa iCTR kuthetha ukuba iintengiso zakho zifaneleke ngakumbi kumkhangeli, kwaye iya kuthoba ixabiso lakho lonke ngonqakrazo ngalunye. Nangona kunjalo, I-CTR ephezulu ayisoloko ilona phawu lungcono.

Iindleko ngokuchofoza nganye ziyahluka ngokusekelwe kuhlobo loshishino, imveliso, kunye nabaphulaphuli ekujoliswe kubo. Ukuthetha jikelele, I-CPC ye-Adwords iphakathi $1 kwaye $2 kwinethiwekhi yokukhangela, nangaphantsi $1 kumboniso womnatha. Amagama angundoqo amaxabiso aphezulu aya kubiza ngaphezulu $50 ngonqakrazo ngalunye, kwaye ngokwesiqhelo bakumashishini akhuphisana kakhulu anexabiso eliphezulu lobomi bomthengi. Nangona kunjalo, abathengisi abakhulu banokuchitha $50 izigidi okanye ngaphezulu ngonyaka kwi-Adwords.

NgeCPC, ungabeka iintengiso zakho kwiiwebhusayithi, kwaye ulandele iindwendwe’ uhambo lonke kwindawo yakho. I-AdWords yintsika yabathengisi be-e-commerce, ukubeka iimveliso zakho phambi kwabathengi abakhangela ngenkuthalo imveliso okanye inkonzo efana neyakho. Ngokuhlawulisa kuphela ucofa, I-CPC inokukunceda ufumane umvuzo $2 kubo bonke $1 echithiweyo. Unokusebenzisa ezi zixhobo ukukhulisa ishishini lakho ngelixa unyusa inzuzo ngaxeshanye.

Imodeli yokhuphiswano lwamaxabiso

Imodeli yebhidi ekhuphisanayo yeGoogle Adwords isetyenziselwa ukumisela ixabiso eliphezulu ngokucofa. Le modeli iyahluka ngokuxhomekeke kwiinjongo zephulo lentengiso. Intengiso enexabiso eliphantsi ayinakwenza nzala ingako, ukuze abathengisi bathathele ingqalelo ngokungqongqo ukubhida amagama angundoqo akumgangatho ophezulu. Nangona kunjalo, ukubhida okunamandla kunokubangela ixabiso eliphezulu-ngonqakrazo ngalunye, ngoko kungcono ukuyiphepha ukuba kunokwenzeka.

Esona sicwangciso silula ukusilandela kukwandisa iinguquko. Kweli qhinga, abathengisi bamisela uhlahlo lwabiwo mali oluphezulu kwaye bavumele uGoogle enze ibhidi. Ngokwandisa iinguquko, banokufumana itrafikhi eninzi ngemali yabo. Phambi kokwenza naziphi na izigqibo, nangona kunjalo, kubalulekile ukulandelela i-ROI kwaye unqume ukuba ukwandisa ukuguqulwa kuvelise ukuthengisa okunenzuzo. Xa oku kusekiwe, abathengisi banokuhlengahlengisa iibhidi zabo ngokufanelekileyo. Nangona kukho izicwangciso ezininzi ezinokwenzeka, lo mzekelo usebenza kakhulu kumashishini amancinci naphakathi.

Ibhidi ye-CPC ye-Manual inokudityaniswa nezilungisi ze-bid, ezithathela ingqalelo iimpawu ezahlukeneyo. Lo mzekelo uluncedo ngakumbi kumashishini amancinci anamazinga aphantsi okuguqulwa, kuba uninzi loguqulo lwabo lukhokela, kwaye umgangatho wezi zikhokelo uyahluka ngokubanzi. Ayizizo zonke iinkokeli eziguqukela kubathengi abahlawulayo, kodwa ukuba uchaza ukhokelo njengesenzo soguqulo, UGoogle uza kubaphatha ngokufanayo, kungakhathaliseki umgangatho.

Imodeli yebhidi ye-CPC yesikhokelo sisicwangciso esingagqibekanga sabaqalayo, kodwa kunokutya ixesha kwaye kube nzima ukuyazi. Kuya kufuneka usete iibhidi zamaqela ahlukeneyo kunye nokubekwa. I-ECPC inokunceda ukulawula uhlahlo lwabiwo-mali kwaye ihlengahlengise iibhidi ngokokunokwenzeka kokuguqulwa. Kukwakho nokhetho oluzenzekelayo lwebhidi ye-CPC yezandla, eyona ndlela idumileyo. Kukho iintlobo ezintathu eziphambili zeemodeli zebhidi: Ibhidi ye-CPC yokwenziwa ngesandla, ECPC, kunye ne-ECPC.

Ukulandelela uguqulo

Ngaphandle kweAdwords yokuguqula umkhondo, ukhupha imali kwindlu yangasese. Ukuqhuba iintengiso zakho ngelixa ulinde umntu wesithathu ukuba aphumeze ikhowudi yokulandelela yinkcitho nje yemali. Kuphela emva kokuba unekhowudi yokuguqula umkhondo ephunyeziweyo ungaqala ukubona idatha yokwenyani evela kwiintengiso zakho. Ngoko ke ngawaphi amanyathelo okuphumeza ukulandelwa kokuguqulwa? Funda ngakumbi ukuze ufunde ngakumbi. Kwaye khumbula: ukuba ayisebenzi, awuwenzi kakuhle umsebenzi wakho.

Ekuqaleni, kufuneka uchaze uguqulo. Ukuguqulwa kufuneka kube zizenzo ezibonisa ukuba umntu wayenomdla kwiwebhusayithi yakho kwaye uthenge into ethile. Ezi zenzo zinokususela ekungenisweni kwefom yoqhagamshelwano ukuya kukhuphelo lwe-ebook lwasimahla. Kungenjalo, ukuba unendawo ye-ecommerce, ungafuna ukuchaza nayiphi na intengo njengoguqulo. Nje ukuba uchaze uguqulo, kuya kufuneka usete ikhowudi yokulandelela.

Okulandelayo, kufuneka usebenzise uMphathi weTag kaGoogle kwiwebhusayithi yakho. Oku kuya kufuna ukuba wongeze i-snippet yekhowudi yeJavaScript kwikhowudi yakho yeHTML yesayithi. Nje ukuba uyenzile loo nto, ungenza iTag entsha. KuMphathi weTag, uya kubona uluhlu lwazo zonke iintlobo ezahlukeneyo zeethegi ezikhoyo kwindawo yakho. Cofa ithegi yeGoogle AdWords kwaye ugcwalise ulwazi oluyimfuneko.

Nje ukuba uyenzile loo nto, ungafaka ikhowudi yokuguqula umkhondo kwiwebhusayithi yakho. Emva koko, ungajonga uguqulelo lwakho kwimigangatho eyahlukeneyo. Iqela leentengiso, Intengiso, kunye nedatha yenqanaba legama elingundoqo liya kuboniswa kwi-interface yokuguqula umkhondo. Ukulandela umkhondo woguqulo kuya kukunceda uchonge ukuba yeyiphi ikopi yentengiso esebenza kakhulu. Unokusebenzisa olu lwazi ukukhokela ukubhalwa kweentengiso zexesha elizayo. Ikhowudi yokuguqula umkhondo iya kukuvumela ukuba useke iibhidi zakho kumagama akho angundoqo ngokusekelwe kwindlela abaguqula ngayo kakuhle.

Amagama angundoqo angalunganga

Ukwandisa usetyenziso lwe-injini yokukhangela, sebenzisa amagama angundoqo angalunganga kwimikhankaso yakho yentengiso. Le yimiqathango abasebenzisi bakho abafuni ukuyibona, kodwa zinxulumene ngokwesemantiki kwimveliso okanye inkonzo yakho. Ukusebenzisa amagama angundoqo angenamsebenzi kunokukhokelela kumava adimazayo kubasebenzisi bakho. Umzekelo, ukuba umntu ufuna “iintyatyambo ezibomvu,” intengiso yakho ayizukuvela. Ngokufanayo, ukuba umntu ufuna “iirozi ezibomvu,” intengiso yakho iya kuboniswa.

Unokusebenzisa izixhobo ukufumana upelo olugwenxa oluqhelekileyo. Ungakwenza oku ngokomba ngemibuzo yophendlo ekrwada ukufumanisa ukuba abantu baqhele ukupela kakubi igama elingundoqo.. Ezinye izixhobo zinokuthumela ngaphandle uluhlu lopelo olungalunganga oluqhelekileyo, ikuvumela ukuba ukhangele ezi ngokucofa. Xa sele unoluhlu lopelo olungalunganga, ungabongeza kwiikhankaso zakho zentengiso kumdlalo webinzana, ukuhambelana ngqo, okanye izichasi zomdlalo obanzi.

Amagama angundoqo angalunganga kwi-Adwords anokunciphisa inkcitho echithiweyo yentengiso ngokuqinisekisa ukuba intengiso yakho iya kubonakala kuphela kubantu abafuna eyona nto uyithengisayo.. Ezi zixhobo zisebenza kakhulu ekupheliseni inkcitho eyilahleko yentengiso kunye nokwandisa imbuyekezo kutyalo-mali. Ukuba awuqinisekanga malunga neyona ndlela ilungileyo yokusebenzisa amagama abalulekileyo kwimikhankaso yakho ye-Adwords, unokufunda inqaku likaDerek Hooker ngesihloko.

Ngelixa amagama angundoqo angalunganga awabangeli iintengiso, banokunyusa ukufaneleka kwamaphulo akho. Umzekelo, ukuba uthengisa izixhobo zokukhwela, intengiso yakho ayiyi kuboniswa kubantu abafuna izixhobo zokukhwela. Oku kungenxa yokuba abantu abakhangela loo nto ikhethekileyo abahambelani neprofayile yakho yentengiso ekujoliswe kuyo. Ngoko ke, igama elingundoqo elibi linokuphucula amaphulo akho. Nangona kunjalo, kubalulekile ukuhambelana. Kwincwadana yeAdwords, ungawatshintsha amagama angundoqo angakhiyo xa kukho imfuneko.

Ukujolisa ngesixhobo

Ngoku ungajolisa iintengiso zakho ngokusekelwe kuhlobo lwesixhobo esisetyenziswa ngumntu. Umzekelo, ukuba ulishishini, ungafuna ukujolisa iintengiso kubantu abasebenzisa izixhobo zabo eziphathwayo. Nangona kunjalo, ukuba ufuna ukufikelela kubasebenzisi beselula kunye nokuphucula amazinga okuguqula, kufuneka wazi uhlobo lwesixhobo abasisebenzisayo. Ngalo ndlela, ungalungisa ngcono umxholo wakho wentengiso kunye nemiyalezo kuhlobo lwesixhobo abasisebenzisayo.

Njengoko abasebenzisi beselula baqhubeka bekhula ngenani, ukujoliswa kwezixhobo ezinqamlezileyo kuya kubaluleka ngakumbi kubathengisi. Ngokunika ingqalelo kwindlela yokuziphatha yabasebenzisi kuzo zonke izixhobo, unokuqonda apho abathengi bakwinkqubo yokuthenga kwaye babele i-micro-conversions ngokufanelekileyo. Ngolu lwazi, uya kuba nakho ukwakha amaphulo asebenzayo ngakumbi kwaye ubonelele ngamava angenamthungo kubathengi bakho. Ngoko, kwixesha elizayo uceba ukujolisa kubasebenzisi beselula, qiniseka ukuba ucinga ngokujolisa izixhobo ezinqamlezileyo.

Ukuba ujolise kubasebenzisi beetafile, uya kufuna ukusebenzisa isixhobo sokujolisa kwi-Adwords. Le ndlela, iintengiso zakho ziya kufaneleka ngakumbi kwabo basebenzisi basebenzisa iitafile. UGoogle ukhupha iinketho zokujolisa isixhobo kwiiveki ezizayo, kwaye iya kukwazisa xa ikhona. Oku kuya konyusa iindleko zakho zentengiso yeselula kwaye kukuvumela ukuba ulungelelanise iintengiso zakho ukuba zijolise kubantu abanokuthi basebenzise isixhobo sakho sethebhulethi..

KwiGoogle Adwords, ukujoliswa ngesixhobo linyathelo elibalulekileyo kulo naliphi na iphulo leeNtengiso zikaGoogle. Ngaphandle kokujoliswa kwesixhobo esifanelekileyo, unokugqiba ukwenza uqikelelo olungachanekanga malunga nenkuthazo yabathengi bakho. Ngoko ke, kubalulekile ukuqonda le nkqubo. Unokwahlula umxholo wakho kwaye ukhangele imikhankaso kwaye uqhube iphulo elisebenzayo ngokuqwalasela isixhobo sabasebenzisi. Kodwa ubeka njani ukujoliswa kwesixhobo? Nantsi indlela ongayenza ngayo.

Ngaphambi kokuba uqale umkhankaso wakho we-Adwords, kubalulekile ukuqonda iziseko zeNdleko ngokuchofoza, imodeli yokubhida, Uvavanyo lwegama elingundoqo, kunye nokulandela uguqulo. Ngokulandela la manyathelo asisiseko, uya kuba nephulo eliyimpumelelo. Ngethemba, eli nqaku libe luncedo ekuqaliseni ngentengiso yakho. Qhubeka ufunda ukuze ufumane iingcebiso kunye namaqhinga! Kwaye ukuba unayo nayiphi na imibuzo, uzive ukhululekile ukubuza kwizimvo! Nantsi eminye yemibuzo eqhelekileyo onokuthi uyibuze.

Iindleko ngokucofa

Iindleko ngokuchofoza kwimikhankaso ye-Adwords ixhomekeke kwindlela iintengiso zakho ezisondele ngayo abathengi’ uphendlo. Kwezinye iimeko, iibhidi eziphezulu ziya kukuzisa umgangatho ophezulu, ngelixa iibhidi eziphantsi ziza kukuzisela amazinga asezantsi oguqulo. Kufuneka ulandele iindleko zakho usebenzisa iPhepha likaGoogle okanye isixhobo esifanayo ukuze ubone ukuba ungalindela ukuchitha kangakanani kwigama elithile elingundoqo okanye ukudibanisa amagama angundoqo.. Emva koko, ungahlengahlengisa iibhidi zakho ngokufanelekileyo ukufikelela elona zinga liphezulu loguqulo olunokwenzeka.

Ixabiso eliphakathi ngokuchofoza kwimikhankaso ye-Adwords kwi-e-commerce iphakathi kweedola ezimbalwa kunye $88. Ngamanye amazwi, imali umthengisi abizela yona ngexesha eliqulathe iikawusi zeholide iphantsi xa kuthelekiswa nexabiso lepere yeekawusi zeKrisimesi.. Kanjalo, oku kuxhomekeke kwizinto ezininzi, kuquka igama elingundoqo okanye igama lokukhangela, ishishini, kunye nemveliso yokugqibela. Nangona kukho ezinye izinto ezinokunyusa okanye ukunciphisa iindleko ngokucofa, abathengisi abaninzi ababizi imali egqithisileyo. Ukuba imveliso kuphela $3, awuyi kwenza imali eninzi ngokuyibhida.

Njengokuba, abathengisi abathengisa iimpahla kwiAmazon baya kuhlawula $0.44 ngonqakrazo ngalunye. Yezempilo & Izinto zasekhaya, abathengisi baya kuhlawula $1.27. YezeMidlalo naPhandle, ixabiso ngonqakrazo ngalunye $0.9

Ngelixa i-CPC iyimetriki eluncedo yokuvavanya ukusebenza kwephulo lentengiso, yinxalenye nje encinci yepuzzle. Ngelixa ixabiso ngokucofa liyinxalenye ebalulekileyo yalo naluphi na ukhankaso lwentengiso oluhlawulelwayo, i-ROI iyonke ibaluleke kakhulu. Ngentengiso yomxholo, unokutsala izixa ezikhulu ze-SEO traffic, ngelixa imidiya ehlawulwayo inokuzisa i-ROI ecacileyo. Iphulo lentengiso eliyimpumelelo kufuneka liqhube eyona ROI iphezulu, velisa itrafikhi ephezulu, kwaye ugweme ukuphoswa kwiintengiso kunye nezikhokelo.

Ukongeza kwiCPC, abathengisi kufuneka baqwalasele inani lamagama angundoqo. Isixhobo esilungileyo sokusebenzisa ukuqikelela i-CPC sisixhobo somlingo se-SEMrush yegama elingundoqo. Esi sixhobo sidwelisa amagama angundoqo ahambelanayo kunye ne-CPC yawo eqhelekileyo. Ikwabonisa nokuba igama elingundoqo ngalinye lixabisa malini. Ngokuhlalutya le datha, ungamisela ukuba yeyiphi na amagama angundoqo indibaniselwano eneyona CPC isezantsi. Ixabiso eliphantsi ngokucofa lihlala lingcono kwishishini lakho. Akukho sizathu sokuchitha imali eninzi kunokuba kufuneka.

Imodeli yokubhida

Unokuhlengahlengisa isicwangciso sakho sebhidi ye-Adwords usebenzisa iDrafti kaGoogle kunye noVavanyo. Ungasebenzisa kwakhona idatha esuka kwi-Google Analytics kunye nokulandela umkhondo wokuguqulwa ukwenza izigqibo zakho zebhidi. Nje, kufuneka useke iibhidi zakho kwimibono kunye nonqakrazo. Ukuba uzama ukuvelisa ulwazi lwebrand, sebenzisa indleko-ngokuchofoza. Ukuba ujonge ukwandisa ukuguqulwa, ungasebenzisa ikholamu yeCPC ukumisela iibhidi zakho zokuqalisa. Ekugqibeleni, kufuneka wenze lula ulwakhiwo lweakhawunti yakho ukuze ukwazi ukwenza utshintsho lweqhinga lokuthengisa ngaphandle kokuchaphazela ukusebenza.

Kufuneka usoloko useta ixabiso lakho eliphezulu ngokwedatha efanelekileyo. Nangona kunjalo, ungabhida ngokohlobo lomxholo obonisiweyo. Ungabhida kumxholo kuYouTube, Inethiwekhi yokuBonisa kaGoogle, Iiapps zikaGoogle, kunye neewebhusayithi. Ukusebenzisa esi sicwangciso siya kukuvumela ukuba uphakamise ibhidi yakho ukuba ubona ukuhla kweenguquko. Kodwa qiniseka ukuba ujolise kwibhidi yakho ngokufanelekileyo ukuze ukwazi ukwenza uninzi lweedola zakho zentengiso.

Isicwangciso esilungileyo sokunyusa unqakrazo kukunyusa ibhidi yakho ngaphakathi kwebhajethi yakho. Esi sicwangciso sisebenza kakuhle kumagama angundoqo aguqukayo okanye ukufumana umthamo ophezulu. Kodwa kufuneka ulumke ungagqithisi, okanye uya kuchitha imali kwi-traffic engenamveliso. Ngalo lonke ixesha khumbula ukusebenzisa umkhondo woguqulo ukuqinisekisa ukuba iphulo lakho lifumana okuninzi kwimizamo yakho. Imodeli yeBidding ye-Adwords ibalulekile kwimpumelelo yakho! Kodwa uyimisa njani?

Indlela eqhelekileyo yokumisela ixabiso le-Adwords yindleko ngokuchofoza. Iluncedo kwitrafikhi ekumgangatho ophezulu kodwa ayilunganga kwimikhankaso yevolumu enkulu. Enye indlela yindleko-nge-mille yokubhida. Zombini ezi ndlela zikunika ukuqonda kwinani lemibono, into ebalulekileyo xa uqhuba iphulo lokuthengisa ixesha elide. I-CPC ibalulekile ukuba ufuna ukwenza utshintsho oluninzi ukusuka kunqakrazo.

Iimodeli zokubhida ezihlakaniphile zixhomekeke kwi-algorithms kunye nedatha yembali ukwandisa iziphumo zokuguqulwa. Ukuba uqhuba iphulo eliphezulu lokuguqula, UGoogle unokunyusa ubukhulu beCPC yakho kangangoko 30%. Kwelinye icala, ukuba amagama akho angundoqo akhuphisana kakhulu, unganciphisa ibhidi yakho enkulu yeCPC. Iinkqubo zokubhida ezihlakaniphile ezinje zifuna ukuba uhlale ubeka iliso kwiintengiso zakho kwaye wenze ingqiqo yedatha. Ukufumana uncedo lobuchwephesha lokwandisa iphulo lakho le-Adwords linyathelo elilumkileyo, kwaye iMuteSix ibonelela ngokubonisana simahla ukuze uqalise.

Uvavanyo lwegama elingundoqo

Unokwenza uvavanyo lwegama elingundoqo kwi-Adwords ngokuxelela i-arhente yakho ukuba yiyiphi amagama angundoqo omele uwagcine kwaye utshintshe. Unokukhetha ukuvavanya amagama angundoqo amaninzi njengoko ufuna kwiqela lovavanyo. Kodwa utshintsho oluninzi olwenzayo kumagama akho angundoqo, kokukhona kuya kuba nzima ukumisela ukuba ngaba banaso isiphumo esifunekayo. Nje ukuba uyazi ukuba ngawaphi amagama angundoqo angasebenziyo kakuhle, ungazibuyisela ngeendawo ezininzi ezifanelekileyo. Nje ukuba ugqibe ukuba ngawaphi amagama angundoqo avelisa ucofa ngakumbi, lixesha lokudala ikopi yentengiso, ulwandiso lwentengiso, kunye namaphepha okumisa enzelwe ukuguqulwa.

Ukumisela ukuba ngawaphi amagama angundoqo asebenza ngaphantsi, zama ukusebenzisa iinguqulelo ezahlukeneyo zekopi yentengiso efanayo kumaqela ahlukeneyo eentengiso. Ukwenza oku, unokwenza utshintsho olubalulekileyo kwikopi yakho yentengiso. Kufuneka ugxininise kumacandelo evolumu ephezulu kunye namaqela eentengiso. Amaqela eentengiso anomthamo ophantsi kufuneka avavanye ikopi yeentengiso ezahlukeneyo kunye nokudibanisa amagama angundoqo. Kufuneka kwakhona uvavanye izakhiwo zeqela leentengiso. Kuya kufuneka wenze imifuniselo emininzi ukuze ufumane indibaniselwano efanelekileyo yamagama angundoqo kwikopi yakho yentengiso.

Phakathi kweenzuzo zokuvavanya igama elingundoqo kwi-Adwords kukuba iGoogle ngoku ibonelela ngesixhobo sokuxilongwa kwegama elingundoqo, efihliweyo kujongano lomsebenzisi. Ikunika umbono obanzi wempilo yegama elingundoqo. Uyakwazi ukubona ukuba intengiso yakho ivela kangaphi kwaye ivela phi. Ukuba ufuna ukuphucula umgangatho wekopi yakho yentengiso, ungakhetha ukwenza onke amagama angundoqo kwiphulo lakho. Nje ukuba ufumene ezo zisebenza ngcono, ungadlulela kwinyathelo elilandelayo.

Izixhobo zamagama angundoqo zinokukunceda wenze uluhlu lwamagama angundoqo, kwaye inokuhluzwa ngokusekelwe kubunzima. Kumashishini amancinci, kufuneka ukhethe amagama angundoqo aphakathi, kuba ngokwesiqhelo banebhidi ecetyisiweyo esezantsi, kwaye uya kufumana imali eninzi ngenqanaba eliphezulu lokhuphiswano. Ekugqibeleni, ungasebenzisa isixhobo sovavanyo lwephulo le-AdWords ukufaka amagama angundoqo athile kumaphepha akho okufikela kwaye uvavanye ukuba ngawaphi amagama angundoqo asebenza ngakumbi..

Ukulandelela uguqulo

Ukulandelela ukuguqulwa kunokuba luncedo kakhulu ekumiseleni i-ROI yamaphulo akho. Ukuguqulwa zizenzo ezithathwe ngumthengi emva kokutyelela iphepha lewebhu okanye ukuthenga. Inqaku lokulandelela ukuguqulwa kwe-Adwords livelisa ikhowudi ye-HTML yewebhusayithi yakho ukulandelela ezi zenzo. Ithegi yokulandelela kufuneka ilungiselelwe ishishini lakho. Unokulandelela iintlobo ezahlukeneyo zokuguqulwa kwaye ulandele i-ROI eyahlukileyo kwiphulo ngalinye. Ukwenza njalo, landela la manyathelo.

Kwinqanaba lokuqala lokulandela ukuguqulwa kwe-AdWords, ngenisa i-ID yoGuqulo, ileyibhile, kunye nexabiso. Emva koko, khetha i “Umlilo Uvuliwe” icandelo ukucacisa umhla apho ikhowudi yokulandela umkhondo kufuneka igxothwe. Ngokuzenzekela, ikhowudi kufuneka umlilo xa undwendwe luhlala kwi “Enkosi” iphepha. Kufuneka uxele iziphumo zakho 30 iintsuku emva kokuphela kwenyanga ukuze uqiniseke ukuba ubamba inani eliphezulu lokuguqulwa kunye nengeniso.

Isinyathelo esilandelayo kukwenza ithegi yokuguqula umkhondo kuhlobo ngalunye lokuguqulwa. Ukuba ikhowudi yakho yokulandela umkhondo yohlukile kuguqulo ngalunye, kufuneka ubeke uluhlu lomhla kwintengiso nganye ukwenza kube lula ukuzithelekisa. Le ndlela, unokubona ukuba zeziphi iintengiso ezikhokelela kuguqulo oluninzi kwaye zeziphi ezingekhoyo. Kwakhona luncedo ukwazi ukuba mangaphi amaxesha isivakashi esijonga iphepha kunye nokuba oko kucofa sisiphumo sentengiso.

Ukongeza ekulandeleni ukuguqulwa, ungasebenzisa ikhowudi efanayo ukulandelela iminxeba eyenziwe ngeentengiso zakho. Iifowuni zefowuni zinokulandelelwa ngenombolo yokuthunyelwa kweGoogle. Ukongeza kubude bexesha kunye namaxesha okuqalisa kunye nokuphela kweefowuni, ikhowudi yendawo yomnxeba nayo inokulandelelwa. Iintshukumo zasekuhlaleni ezifana nokukhutshelwa kwe-app nazo zirekhodwa njengoguqulo. Le datha ingasetyenziselwa ukuhlalutya amaphulo akho kunye namaqela eentengiso ukwenza ezona zigqibo zilungileyo.

Enye indlela yokulandela ukuguqulwa kwe-AdWords kukungenisa idatha yakho ye-Google Analytics kwiintengiso zikaGoogle. Le ndlela, uya kukwazi ukuthelekisa iziphumo zemikhankaso yakho ye-AdWords kunye neziphumo zakho zohlalutyo. Idatha oyiqokelelayo iluncedo ekumiseleni i-ROI yakho kunye nokunciphisa iindleko zoshishino. Ukuba unokulandelela ngempumelelo uguqulelo oluvela kwimithombo yomibini, unokwenza izigqibo ezingcono ngeendleko ezimbalwa. Ngalo ndlela, uya kukwazi ukusebenzisa ibhajethi yakho ngokufanelekileyo kwaye uvune izibonelelo ezininzi kwiwebhusayithi yakho.

Ukuba umtsha ekusebenziseni iGoogle Adwords, unokuba uyazibuza ukuba ungahamba njani malunga nokuseta iintengiso zakho. Kukho izinto ezininzi ekufuneka uziqwalasele, kuquka iindleko ngonqakrazo ngalunye (CPC) intengiso, amagama angundoqo angalunganga, Indawo yentengiso ekujoliswe kuyo, kunye ne-retargeting. Eli nqaku liza kuzichaza zonke, kunye nokuninzi. Eli nqaku liza kukunceda uthathe isigqibo sokuba loluphi uhlobo lwentengiso olulungele iwebhusayithi yakho. Nokuba liliphi inqanaba lamava akho ngePPC, uya kufunda okuninzi malunga neAdwords kweli nqaku.

Iindleko ngokucofa (CPC) intengiso

Kukho iinzuzo kwintengiso yeCPC. Iintengiso zeCPC ziqhele ukususwa kwiindawo kunye namaphepha eziphumo zenjini yokukhangela emva kokuba uhlahlo lwabiwo-mali lufikelelwe. Le ndlela inokusebenza kakhulu ekwandiseni i-traffic iyonke kwiwebhusayithi yeshishini. Ikwasebenza ngempumelelo ekuqinisekiseni ukuba uhlahlo lwabiwo-mali lwentengiso aluchithwanga, njengoko abathengisi bahlawula kuphela ucofa olwenziwa ngabathengi abanokubakho. Ngokubhekele phaya, abathengisi banokuhlala behlaziya iintengiso zabo ukonyusa inani lokucofa abakufumanayo.

Ukwandisa umkhankaso wakho wePPC, jonga kwiindleko ngokucofa. Unokukhetha kwintengiso yeCPC kwiiAdwords zikaGoogle usebenzisa iimetrics ezifumanekayo kwideshibhodi yolawulo lwakho. I-Ad Rank lubalo olulinganisa ukuba unqakrazo ngalunye luya kubiza malini. Ithathela ingqalelo iNtengiso yeNtengiso kunye neNqaku loMgangatho, kunye neempembelelo eziqikelelweyo ezivela kwezinye iifomathi zentengiso kunye nezandiso. Ukongeza kwiindleko ngokucofa, kukho ezinye iindlela zokwandisa ixabiso lonqakrazo ngalunye.

I-CPC ingasetyenziselwa ukumisela imbuyekezo kutyalo-mali. Amagama angundoqo e-CPC aphezulu athambekele ekuveliseni i-ROI engcono kuba inezinga eliphezulu lokuguqulwa. Inokunceda abalawuli babone ukuba ngaba bachitha ngaphantsi okanye bachitha ngaphezulu. Nje ukuba olu lwazi lufumaneke, ungalungisa iqhinga lakho lentengiso yeCPC. Kodwa khumbula, I-CPC ayiyonto yonke – sisixhobo kuphela sokwandisa iphulo lakho lePPC.

I-CPC ngumlinganiselo wemizamo yakho yokuthengisa kwihlabathi le-intanethi. Ikuvumela ukuba ubone ukuba ngaba uhlawula kakhulu kwiintengiso zakho kwaye ungenzi nzuzo eyaneleyo. NgeCPC, unokuphucula intengiso yakho kunye nomxholo wakho ukunyusa i-ROI yakho kwaye uqhube ngakumbi itrafikhi kwiwebhusayithi yakho. Ikwakuvumela ukuba wenze imali eninzi ngokucofa okumbalwa. Ukwengeza, I-CPC ikuvumela ukuba ubeke iliso kwimpumelelo yephulo lakho kwaye uhlengahlengise ngokufanelekileyo.

Ngelixa i-CPC ithathwa njengolona hlobo lusebenzayo lwentengiso ye-intanethi, kubalulekile ukwazi ukuba ayisiyiyo kuphela indlela. CPM (ixabiso ngewaka ngalinye) kunye neCPA (ixabiso ngesenzo ngasinye okanye ngokufunyanwa) zikwanokhetho olusebenzayo. Uhlobo lokugqibela lusebenza ngakumbi kwiimpawu ezigxile ekuqapheliseni uphawu. Ngokufanayo, CPA (ixabiso ngesenzo ngasinye okanye ngokufunyanwa) lolunye uhlobo lwentengiso kwi-Adwords. Ngokukhetha indlela yokuhlawula efanelekileyo, uya kukwazi ukwandisa ibhajethi yakho yentengiso kwaye wenze imali eninzi.

Amagama angundoqo angalunganga

Ukongeza amagama angundoqo angalunganga kwi-Adwords yinkqubo elula. Landela isifundo esisemthethweni sikaGoogle, eyeyona yamva nje kwaye ibanzi, ukufunda ukuseta olu phawu lubalulekileyo. Iintengiso ze-Pay-per-click zinokudibanisa ngokukhawuleza, ke amagama angundoqo angalunganga aya kuhlengahlengisa itrafikhi yakho kwaye anciphise inkcitho echithiweyo yentengiso. Ukuze uqalise, kufuneka udale uluhlu lwamagama angundoqo angalunganga kwaye usete ixesha lokuphonononga amagama angundoqo kwiakhawunti yakho.

Nje ukuba wenze uluhlu lwakho, yiya kumaphulo akho kwaye ubone ukuba yeyiphi imibuzo ecofayo. Khetha ezo ongafuniyo ukuba zivele kwiintengiso zakho kwaye wongeze amagama abalulekileyo kule mibuzo. I-AdWords iya kuthi emva koko inike umbuzo kwaye ibonise amagama angundoqo afanelekileyo. Khumbula, nangona, ukuba umbuzo ongalunganga wegama elingundoqo awunakuqulatha ngaphezulu kwe 10 amazwi. Ngoko, qiniseka ukuyisebenzisa ngononophelo.

Kuya kufuneka uquke upelo olungalunganga kunye neenguqulelo zesininzi zegama kuluhlu lwakho lwamagama angundoqo angalunganga. Upelo olugwenxa luxhaphakile kwimibuzo yokukhangela, ngoko kuyanceda ukusebenzisa iinguqulelo zesininzi zamagama ukuqinisekisa uluhlu olubanzi. Unokukhuphela ngaphandle amagama angahambelani neemveliso zakho. Le ndlela, iintengiso zakho aziyi kuvela kwiindawo ezingahambelaniyo nemveliso yakho. Ukuba amagama akho angundoqo angalunganga asetyenziswa kancinci, banokuba nesiphumo esichasayo njengabo benzayo.

Ngaphandle kokuphepha amagama angundoqo angayi kuguqula, amagama angundoqo angalunganga nawo aluncedo ekuphuculeni ukujoliswa kwephulo lakho. Ngokusebenzisa la magama angundoqo, uya kuqinisekisa ukuba iintengiso zakho zivela kuphela kumaphepha afanelekileyo, eya kunciphisa ukucofa okuchithwayo kunye nenkcitho yePPC. Ngokusebenzisa amagama angundoqo angakhiyo, uya kufumana abona baphulaphuli babalaseleyo kwiphulo lakho lentengiso kwaye unyuse i-ROI. Xa yenziwe ngokuchanekileyo, amagama angundoqo amabi anokonyusa kakhulu i-ROI kwiinzame zakho zentengiso.

Iinzuzo zokusebenzisa amagama angundoqo angalunganga zininzi. Ayizukukunceda kuphela ukuphucula iphulo lakho lentengiso, kodwa baya kukhulisa inzuzo yephulo lakho. Inyaniso, ukusebenzisa amagama angundoqo angalunganga yenye yezona ndlela zilula zokunyusa amaphulo akho e-AdWords. Izixhobo ezizenzekelayo zenkqubo ziya kuhlalutya umbuzo wedatha kwaye zicebise amagama angundoqo angalunganga aya kwandisa amathuba okuba iintengiso zakho ziboniswe kwiziphumo zokukhangela.. Uya kugcina imali eninzi ngokusebenzisa amagama angundoqo angalunganga kwaye ube nempumelelo engakumbi ngephulo lakho lentengiso.

Indawo yentengiso ekujoliswe kuyo

Adwords’ Indawo ekuJoliswe kuyo ivumela abathengisi ukuba bafikelele kwithemba besebenzisa iwebhusayithi yabo. Isebenza ngokusebenzisa isixhobo sokufumana iiwebhusayithi ezinxulumene nemveliso okanye inkonzo enikezelwa ngumthengisi. Ixabiso lentengiso kunye nokuJonga iSiza liphantsi kuneCPC eqhelekileyo, kodwa amazinga okuguqulwa ahluka kakhulu. Ixabiso elincinci li $1 ngewaka lemibono, elilingana no 10C/cofa. Izinga lokuguqulwa lihluka kakhulu ngokuxhomekeke kwishishini kunye nokhuphiswano.

Ukujolisa kwakhona

Ukuphinda ujonge kwakhona yindlela elungileyo yokufikelela kubathengi bakho abasele bekho kwaye uqinisekise iindwendwe ezithandabuzayo ukuba zinike uphawu lwakho elinye ithuba. Le ndlela isebenzisa iipikseli zokulandelela kunye neekuki ukujolisa iindwendwe ezishiye iwebhusayithi yakho ngaphandle kokuthatha isenzo. Ezona ziphumo zibalaseleyo zifunyanwa ngokwahlula abaphulaphuli bakho ngokweminyaka, isini, kunye nezinto ezinomdla. Ukuba wahlula abaphulaphuli bakho ngokweminyaka, isini, kunye nezinto ezinomdla, ungajolisa ngokulula iinzame zokuthengisa kwakhona ngokufanelekileyo. Kodwa lumka: ukusebenzisa ukubuyisela kwakhona kwakamsinya kunokucaphukisa iindwendwe zakho kwi-intanethi kwaye kwenzakalise umfanekiso wakho webrand.

Kuya kufuneka ukhumbule ukuba uGoogle unemigaqo-nkqubo malunga nokusebenzisa idatha yakho ukujongisa kwakhona. Ngokubanzi, akuvumelekanga ukuqokelela okanye ukusebenzisa iinkcukacha zobuqu ezifana neenombolo zekhadi letyala okanye iidilesi ze-imeyile. Iintengiso ezibuyisela umva ezinikezelwa nguGoogle zisekwe kwizicwangciso ezimbini ezahlukeneyo. Enye indlela isebenzisa icookie kwaye enye isebenzisa uluhlu lweedilesi ze-imeyile. Indlela yokugqibela yeyona ilungileyo kwiinkampani ezinikezela ngesilingo sasimahla kwaye zifuna ukubaqinisekisa ukuba baphucule kwinguqulo ehlawulweyo.

Xa usebenzisa ukubuyisela kwakhona nge-Adwords, kubalulekile ukukhumbula ukuba abathengi banokubandakanyeka kwiintengiso ezihambelana nabo. Oku kuthetha ukuba abantu abandwendwela iphepha lemveliso kunokwenzeka ukuba bathenge kuneendwendwe ezihlala kwiphepha lakho lasekhaya. Ngoko ke, kubalulekile ukwenza i-post-cofa iphepha lokumisa eliphuculweyo elibonisa i-conversion-centric elements. Ungasifumana isikhokelo esibanzi ngalo mbandela apha.

Ukubuyisela kwakhona ngeephulo ze-Adwords yindlela enye yokufikelela kwiindwendwe ezilahlekileyo. Le ndlela ivumela abathengisi ukuba babonise iintengiso kwiindwendwe zewebhusayithi yabo okanye ii-apps eziphathwayo. Ukusebenzisa iintengiso zikaGoogle, unokufikelela kubasebenzisi bezicelo zeselula. Nokuba uthengisa iwebhusayithi ye-e-commerce okanye ivenkile ye-intanethi, ukubuyisela i-retargeing kunokuba yindlela esebenzayo kakhulu yokugcina unxibelelwano nabathengi abashiyiweyo.

Ukubuyisela kwakhona kunye namaphulo e-Adwords aneenjongo ezimbini eziphambili: ukugcina nokuguqula abathengi abakhoyo kunye nokunyusa intengiso. Eyokuqala kukwakha okulandelayo kwimidiya yoluntu. I-Facebook kunye ne-Twitter zombini ngamaqonga asebenzayo okufumana abalandeli. Twitter, njengokuba, inokungaphezulu 75% abasebenzisi beselula. Kungoko, iintengiso zakho Twitter kufuneka mobile-friendly ngokunjalo. Abaphulaphuli bakho banokuguquka ngakumbi ukuba babona iintengiso zakho kwisixhobo sabo esiphathwayo.

Kukho iindlela ezininzi zokumisa iakhawunti yakho ye-Adwords. Kweli nqaku, siza kuxoxa ngemixholo yegama elingundoqo, Ukujolisa, Ukubhida, kunye nokulandela umkhondo woGuqulo. Nganye ineengenelo zayo kunye nezinto ezingeloncedo ngayo. Kodwa nayiphi na indlela ogqiba ngayo, isitshixo kukuseta iinjongo zakho kwaye ufumane okuninzi kwiakhawunti yakho. Emva koko, landela la manyathelo ukuphucula i-ROI yakho. Emva koko, uya kuba nephulo eliyimpumelelo. Uluhlu olungezantsi ngamanyathelo abalulekileyo okuphucula iakhawunti yakho.

Imixholo yamagama angundoqo

Idweliswe phantsi kwe 'Amagama angundoqo’ ukhetho, 'Imixholo yegama elingundoqo’ Inqaku leqonga lentengiso likaGoogle liya kuvumela abathengisi ukuba benze amagama angundoqo abawasebenzisela iintengiso zabo. Imixholo yamagama angundoqo yinkalo ebalulekileyo yokujolisa kwiintengiso zakho. Abantu banokucofa ngakumbi kwiintengiso eziqulathe amagama angundoqo abawakhangelayo. Ukusebenzisa imixholo yegama eliphambili kwiphulo lakho lentengiso kuya kukunika umbono ongcono wokuba ngoobani abaphulaphuli bakho.

Ukuba kuyenzeka, sebenzisa iqela lomxholo ukwenza iqela lamagama angundoqo ngokophawu, injongo, okanye umnqweno. Le ndlela, unokuthetha ngokuthe ngqo kumbuzo womkhangeli kwaye ubakhuthaze ukuba bacofe. Khumbula ukuvavanya iintengiso zakho, kuba intengiso eneyona CTR iphezulu ayithethi ukuba yeyona isebenzayo. Amaqela emixholo aya kukunceda ubone ezona ntengiso zibalaseleyo ngokusekwe kwinto efunwa ngumkhangeli kunye neemfuno.

Xa usebenzisa iphulo le-Smart, musa ukusebenzisa amagama angundoqo angalunganga, kwaye ugweme ukuxuba imixholo yamagama angundoqo. UGoogle waziwa ngokukhupha iikhankaso ze-Smart ngokukhawuleza. Kubalulekile ukusebenzisa ubuncinane 7-10 imixholo yegama elingundoqo kwiphulo lakho. La mabinzana anxulumene nohlobo lokukhangela abantu abanokuthi balwenze, emisela ukuba bayazibona okanye abaziboni iintengiso zakho. Ukuba abantu bafuna inkonzo yakho, banokuthi basebenzise umxholo wegama elingundoqo elihambelana nayo.

Amagama angundoqo angalunganga avimba uphendlo olungabalulekanga. Ukongeza amagama angundoqo angalunganga kuya kugcina iintengiso zakho zingaboniswa kubantu abafuna into engahambelani neshishini lakho.. Nangona kunjalo, Kufuneka ukhumbule ukuba igama elingundoqo elingalunganga aliyi kuvala uphendlo lonke, kodwa kuphela ezichaphazelekayo. Oku kuya kuqinisekisa ukuba awuhlawuleli itrafikhi engabalulekanga. Njengokuba, ukuba unephulo elinomxholo wegama elingundoqo lokuthabatha, iya kubonisa iintengiso kubantu abakhangela into engenantsingiselo.

Ukujolisa

Izibonelelo zokujolisa kwimikhankaso ye-Adwords ngendawo kunye nengeniso ibhalwe kakuhle. Olu hlobo lwentengiso lujolise kubasebenzisi ngokusekelwe kwindawo yabo kunye nekhowudi ye-zip. I-Google AdWords ineendawo ezahlukeneyo zamaqela abantu kunye namanqanaba engeniso onokukhetha kuwo. Olu hlobo lokujolisa lunokusebenza okulinganiselweyo kwiqela elinye leentengiso, kunye neendlela zokudibanisa kunokunciphisa ukusebenza kwephulo lakho. Nangona kunjalo, kufanelekile ukuzama ukuba ukusebenza kwephulo lakho kuxhomekeke ekujoliseni okuchanekileyo.

Eyona ndlela iqhelekileyo yokujolisa kukusebenzisa umxholo wewebhusayithi. Ngokuhlalutya umxholo wewebhusayithi, ungagqiba ukuba zeziphi iintengiso eziyeyona ifanelekileyo kumxholo okwisiza. Umzekelo, iwebhusayithi equlathe iiresiphi ingabonisa iintengiso zedishware, ngelixa iforum ebalekayo iya kuba neentengiso zezihlangu ezibalekayo. Olu hlobo lokujolisa lufana nenguqulelo yedijithali yeentengiso zemagazini ye-niche ecinga ukuba abafundi abanomdla ekusebenzeni baya kuba nomdla kwiimveliso ezipapashiweyo..

Enye indlela yokujolisa kwimikhankaso ye-Adwords kukusebenzisa ibinzana lomdlalo wegama elingundoqo. Olu hlobo lokujolisa luya kubangela iintengiso zayo nayiphi na indibaniselwano yamagama angundoqo, kuquka izithethantonye okanye iinguqulelo ezisondeleleneyo. Amagama angundoqo omdlalo obanzi ahlala ewona asebenza kakhulu ekubhengezeni imveliso okanye inkonzo ethile. Okufanayo kunokuthiwa kwibinzana elihambelana negama elingundoqo. Xa usebenzisa ibinzana lokutshatisa amagama angundoqo, kuya kufuneka wongeze amanqaku okucaphula malunga negama lakho elingundoqo ukuze ufumane i-traffic ekujoliswe kuyo ngakumbi. Umzekelo, ukuba ufuna ukujolisa kwi-air conditioners eLos Angeles, kufuneka usebenzise ibinzana elihambelana nodidi lwegama elingundoqo.

Unokujolisa kwakhona iintengiso zakho ngendawo kunye nenqanaba lengeniso. Unokukhetha kumanqanaba amathandathu omvuzo kunye neendawo ezahlukeneyo. Ngokusebenzisa ezi zixhobo, ungajolisa iintengiso zakho kunye neekhankaso zakho zentengiso kwiindawo ezichanekileyo zabathengi bakho abanokubakho. Ngaphezu koko, usenokukhetha ukujolisa abantu kumgama othile ukusuka kwishishini lakho. Ngelixa usenokungabi nayo nayiphi na idata yokuxhasa oku, ezi zixhobo zinokukubonelela ngolwazi oluxabisekileyo malunga nabaphulaphuli bakho.

Ukubhida

Iindlela ezimbini eziqhelekileyo zokubhida kwi-Adwords zixabiso ngokuchofoza (CPC) kunye nexabiso lemibono yewaka ngalinye (CPM). Ukukhetha enye indlela kunenye kuxhomekeke kwiinjongo zakho. Ibhidi yeCPC yeyona ilungileyo kwimakethi ye-niche apho abaphulaphuli bakho ojolise kubo bechanekile kwaye ufuna iintengiso zakho zibonakale kubantu abaninzi kangangoko. Kwelinye icala, Ibhidi yeCPM ifanelekile kuphela ekuboniseni iintengiso zenethiwekhi. Iintengiso zakho ziya kuvela rhoqo kwiiwebhusayithi ezinxulumeneyo ezikwabonisa iintengiso ze-AdSense.

Indlela yokuqala ibandakanya ukulungelelanisa ibhidi yakho ngokwahlukeneyo “amaqela entengiso.” Umzekelo, ungamaqela 10 ukuya 50 amabinzana anxulumeneyo kwaye uvavanye iqela ngalinye ngokwahlukeneyo. UGoogle uya kuthi ke asebenzise ixabiso elinye eliphezulu kwiqela ngalinye. Eli candelo likrelekrele lamabinzana akho liya kukunceda ulawule iphulo lakho lonke. Ukongeza kwibhidi yezandla, amacebo okubhida okuzenzekelayo nawo ayafumaneka. Ezi nkqubo zinokuhlengahlengisa iibhidi ngokuzenzekelayo ngokusekelwe ekusebenzeni kwangaphambili. Nangona kunjalo, abanakuphendula ngeziganeko zakutshanje.

Ukusebenzisa isixhobo sophando lwegama elingundoqo yindlela ebalaseleyo yokufumana i-specializations enexabiso eliphantsi kunye ne-niches. Ukongeza kwiintengiso zikaGoogle’ isixhobo sophando lwegama elingundoqo lasimahla, I-SEMrush inokukunceda ufumane amagama okukhangela afanelekileyo kwishishini lakho. Ngesi sixhobo, Ungafumana amagama angundoqo okhuphisana nawo kwaye ubone ukusebenza kwebhidi yokhuphiswano lwabo. Ngesixhobo sebhidi yegama elingundoqo, ungacutha uphando lwakho liqela leentengiso, iphulo, kunye negama elingundoqo.

Enye indlela yokubhida kwi-Adwords yiCPC. Le ndlela ifuna ukulandelwa kokuguqulwa kwaye ikunika ixabiso elichanekileyo kwintengiso nganye. Le ndlela ilungele abasebenzisi abaphambili beGoogle Adwords kuba ikuvumela ukuba ubeke iliso kwi-ROI. Ngale ndlela, unokutshintsha ibhidi yakho ngokusekelwe ekusebenzeni kweentengiso zakho kunye nohlahlo lwabiwo-mali lwakho. Unokusebenzisa iindleko ngonqakrazo ngalunye njengesiseko sebhidi yeCPC. Kodwa kufuneka ukwazi ukubala i-ROI kwaye ukhethe eyona ndlela ilungileyo yokufezekisa oku.

Ukuba ujolise kubathengi basekhaya, unokufuna ukukhetha i-SEO yendawo endaweni yentengiso yelizwe. I-Adwords inceda ishishini lakho lifikelele kwezinye iibhiliyoni zabasebenzisi be-intanethi. I-Adwords inceda ukulandelela ukuziphatha kwabaphulaphuli bakho ekujoliswe kubo kwaye kukunceda uqonde uhlobo lwabathengi abafuna imveliso yakho. Unokuphucula umgangatho wakho we-Adwords ngokulandelela umsebenzi womsebenzisi ukunciphisa iindleko zakho ngokuchofoza. Ngoko, Ungalibali ukwenza iintengiso zakho nge-SEO yasekhaya kwaye uphucule i-ROI yakho!

Ukulandelela uguqulo

Nje ukuba ufake ikhowudi yokuguqula i-AdWords kwiwebhusayithi yakho, ungayisebenzisa ukubona ukuba zeziphi iintengiso eziguqula ezona zingcono. Kuyenzeka ukubona idatha yoguqulo kumanqanaba amaninzi, ezifana nephulo, iqela lentengiso, kunye negama elingundoqo. Idatha yokulandela umkhondo inokukhokela ikopi yakho yentengiso yexesha elizayo. Ngaphezu koko, ngokusekelwe kule datha, unokuseta ixabiso eliphezulu lamagama akho angundoqo. Nantsi indlela.

Okokuqala, Kuya kufuneka uthathe isigqibo sokuba uyafuna na ukulandelela uguqulo olulodwa okanye oluphakathi. Ngelixa i-AdWords yokuguqula umkhondo ikuvumela ukuba ulandelele uguqulo olwenzeka kwiseshoni enye, I-Google Analytics ilandelela iinguqu ezininzi ezivela kumsebenzisi ofanayo. Nangona kunjalo, ezinye iisayithi zinqwenela ukubala yonke inguquko ngokwahlukeneyo. Ukuba oku kunjalo kuwe, qiniseka ukuba umisela umkhondo woguqulo ngokufanelekileyo. Okwesibini, ukuba ufuna ukwazi ukuba idatha yokuguqulwa oyibonayo ichanekile, thelekisa ukuthengisa nzima.

Nje ukuba usete umkhondo wokuguqula i-AdWords kwiwebhusayithi yakho, ungaphinda ubeke i-snippet yehlabathi kwiphepha lakho lokuqinisekisa. Le snippet inokubekwa kuwo onke amaphepha ewebhusayithi yakho, kuquka nezo zikwimobile app. Le ndlela, Uya kukwazi ukubona ngokuthe ngqo ukuba zeziphi iintengiso abathengi bakho bacofa kuzo ukufikelela kwiwebhusayithi yakho. Emva koko unokugqiba ukuba usebenzise le datha kwimizamo yakho yokuthengisa kwakhona okanye hayi.

Ukuba unomdla wokuhlalutya ukusebenza kwamaphulo akho entengiso, unokuseta umkhondo woguqulo kwiGoogle Adwords. UGoogle ubonelela ngeendlela ezintathu ezilula zokulandelela umnxeba. Ekuqaleni, kufuneka udale uguqulo olutsha kwaye ukhethe iminxeba. Okulandelayo, kufuneka ufake inombolo yefowuni yakho kwiintengiso zakho. Nje ukuba uyenzile le nto, ungakhetha uhlobo lwenguquko ofuna ukuyilandela. Unokukhetha kwakhona inani loguqulelo olwenziwe kwi-pixel enikiweyo.

Nje ukuba ufake umkhondo woguqulo kwiwebhusayithi yakho, ungajonga ukuba bangaphi abantu abacofe iintengiso zakho. Ungakwazi kwakhona ukulandelela iifowuni ezivela kwiintengiso zakho, nangona zingayifuni ikhowudi yokuguqula. Ungaqhagamshela kwivenkile yeapp, i-akhawunti ye-firebase, okanye nayiphi na enye ivenkile yomntu wesithathu. Iminxeba ibalulekile kwishishini lakho. Ungabona ukuba ngubani obiza iintengiso zakho, yiyo loo nto kufuneka ulandelele iminxeba.

Ukuba ufuna ukwenza imali eninzi kwi-intanethi ngeGoogle Adwords, kukho izinto ezisisiseko ekufuneka uzazi. Olu luphando lwamagama angundoqo, Iqela lentengiso ekujoliswe kulo, Iindleko ngokucofa, kunye nobukrelekrele boKhuphisana. Kweli nqaku, Ndiza kucacisa nganye kwezi ngamafutshane. Nokuba umtsha kwi-AdWords okanye kudala uyisebenzisa, kukho ezinye izinto omele uzazi ukuze uqalise.

Uphando lwamagama angundoqo

Mhlawumbi uvile malunga nezixhobo zegama elingundoqo ngaphambili, kodwa zithini kanye kanye? Kufuphi, ziseti yezixhobo zokufumana amagama angundoqo amatsha kunye nokumisela ukuba yeyiphi enokubhida kuyo. Izixhobo zamagama angundoqo ziyinxalenye ebalulekileyo yenkqubo yentengiso ye-AdWords, njengoko zikuvumela ukuba ucokise uphendlo lwakho kwaye uchonge amagama angundoqo amatsha. Nokuba sesiphi isixhobo osisebenzisayo, isitshixo kwintengiso ye-AdWords eyimpumelelo kukuqinisekisa ukuphinda ujonge le misebenzi rhoqo.

Isinyathelo sokuqala kuphando lwegama elingundoqo kukuqonda i-niche yakho kunye nemibuzo abantu abayibuzayo. Kubalulekile ukubamba ingqalelo yabaphulaphuli bakho ngokuchonga iimfuno zabo. Ngethamsanqa, kukho isixhobo sokukunceda wenze loo nto kanye: Isicwangcisi segama elingundoqo likaGoogle. Esi sixhobo sikuvumela ukuba ukhangele amakhulu amagama angundoqo ahlukeneyo kwaye ufumane lawo anemiqulu ephezulu yokukhangela. Nje ukuba ucuthe uluhlu lwakho lwamagama angundoqo, ungaqala ukwenza izithuba ezintsha ezikufutshane nabo.

Isinyathelo esilandelayo kuphando lwegama elingundoqo lukhuphiswano. Uya kufuna ukukhetha amagama angundoqo angakhuphisani kakhulu, kodwa azikho generic kakhulu. I-niche yakho kufuneka izaliswe ngabantu abafuna amabinzana athile. Qinisekisa ukuthelekisa indawo okhuphisana nayo kunye nomxholo ukuze ufumane oko kusebenza kakuhle. Kubalulekile ukukhumbula ukuba abaphulaphuli bakho bakhangela imveliso okanye inkonzo yakho. Igama elingundoqo esele lidumile kwindawo enye liya kuba nomthamo ophezulu wokukhangela ukuba ufanelekile kwishishini lakho.

Nje ukuba unciphise uluhlu lwamagama angundoqo, unokugxila kwezona zifanelekileyo kwi-niche yakho. Kubalulekile ukukhetha amagama ambalwa kunye namabinzana anengeniso ephezulu kwimveliso okanye inkonzo yakho. Khumbula, udinga kuphela ezintathu okanye ezintlanu ukuze ube nephulo eliyimpumelelo. Okukhona kuthe ngqo amagama angundoqo, aphezulu amathuba akho okuphumelela kunye nenzuzo. Kubalulekile ukuqonda ukuba ngawaphi amagama angundoqo akhangelwa kakhulu ngabathengi kunye nokuba yeyiphi engekhoyo.

Isinyathelo esilandelayo kuphando lwegama elingundoqo kukwenza umxholo ojikeleze amagama akho angundoqo akhethiweyo. Ukusebenzisa amagama angundoqo omsila omude kuya kwandisa i-traffic efanelekileyo kunye namazinga okuguqulwa. Njengoko usenza oku, ulinge ngeentlobo ezahlukeneyo zomxholo. Ungasebenzisa igama elingundoqo elifanayo kumanqaku ahlukeneyo okanye kumaphepha ahlukeneyo okumisa. Le ndlela, uya kuba nakho ukufumanisa ukuba yeyiphi indibaniselwano yamagama angundoqo kunye nomxholo osebenza kakuhle kwishishini lakho. Abaphulaphuli ojolise kubo baya kukwazi ukukufumana ngomxholo onomtsalane kolu phendlo lukhethekileyo.

Iqela lentengiso ekujoliswe kulo

Ukuba ulungele ukuqalisa ukwenza iintengiso ezijolise kakhulu kwiwebhusayithi yakho, cinga ngokuseka amaqela eentengiso. Amaqela entengiso ngamaqela amagama angundoqo, isicatshulwa sentengiso, kunye namaphepha okumisa athe ngqo kwi-niche yakho kunye nabaphulaphuli. UGoogle unika ingqwalasela eyodwa kumaqela eentengiso xa ethatha isigqibo sokubeka iintengiso zakho. Unokukhetha kwakhona kwiilwimi ezahlukeneyo, oko kuthetha ukuba uya kuba nakho ukujolisa abathengi abanokubakho kwihlabathi liphela.

Ngelixa uqwalaselo aluyi kucutha ujoliso lwephulo lakho, ungazama iindlela ezahlukeneyo kumaqela entengiso. Umzekelo, ukuba unevenkile yebhayisekile, unokucinga ngokukhetha zombini izini kunye nabaphulaphuli abahambelanayo “abathanda ibhayisekile” kwiqela lakho lentengiso. Unokufuna nokuvavanya ukuba ngaba abaphulaphuli bakho abajolise kubo banomdla kwiimpahla ezisebenzayo, kwaye ukuba zikho, ungabakhuphela ngaphandle kwiqela leentengiso.

Ukongeza ekujoliseni kweqela le-ad, ungaphinda uhlengahlengise iibhidi zakho ngendawo. Ungangenisa uluhlu lwe-geo kuPhendlo njengetshaneli. Ukuhlela amagama angundoqo amaninzi kwiphulo elinye, ungasebenzisa ukhetho oluninzi lokuhlela. Ukuba awunalo uhlahlo lwabiwo-mali lwemihla ngemihla, Ungahlela kwakhona amagama angundoqo amaninzi ngexesha elinye. Khumbula nje ukugcina engqondweni ukuba eli nqaku lifumaneka kuphela kwimikhankaso engenabhajethi yemihla ngemihla.

Eyona ndlela yokuvavanya ikopi yentengiso kukuqala ngotshintsho olukhulu. Sukuqala ngokuvavanya igama elingundoqo elinye kwiqela leentengiso. Kufuneka uvavanye ubuncinci besithathu ukuya kwezine iinguqulelo zeekopi ezahlukeneyo zentengiso ukuze ufumanise ukuba yeyiphi esebenza ngcono kubaphulaphuli bakho. Oku kuya kongela ixesha kunye nemali ekuhambeni kwexesha. Kuya kukunceda ukuba umisele eyona USP isebenzayo kwaye ubizele esenzweni. Le yinxalenye ephambili yesicwangciso sePPC.

Xa usenza amaqela eentengiso, khumbula ukuba amagama angundoqo ngaphakathi kweqela leentengiso anokuba nentsingiselo efanayo. Ukukhethwa kwamagama angundoqo ngaphakathi kweqela lentengiso kuya kugqiba ukuba intengiso ibonisiwe okanye hayi. Ngethamsanqa, I-Google AdWords isebenzisa iseti yezinto ezikhethwayo xa kuziwa ekukhetheni amagama angundoqo efandesi. Ukukunceda wenze ngcono amaqela akho eentengiso, Nali uxwebhu oluvela kuGoogle oluchaza indlela yokusebenzisa amagama angundoqo afanayo kunye adluleleneyo kwiiakhawunti zentengiso zikaGoogle. Nokuba yeyiphi na indlela ekhangeleka ngayo, igama elinye kuphela elingundoqo elinokuqalisa intengiso kwiakhawunti yakho.

Iindleko ngokucofa

Nokuba ungumntu omtsha okanye igqala elinamava, uya kufuna ukwazi ukuba ulindele ntoni kwiiNdleko ngokucofa ngeAdwords. Uya kufumanisa ukuba iindleko zinokusuka naphi na $1 ukuya $4 kuxhomekeke kushishino, kwaye i-avareji yeendleko ngokucofa ngokuqhelekileyo phakathi $1 kwaye $2. Ngelixa oku kunokubonakala ngathi sisixa esikhulu, Kuyaphawuleka ukuba i-CPC ephezulu ayiguquleli kwi-ROI ephantsi. Iindaba ezimnandi kukuba kukho iindlela zokuphucula iCPC yakho kwaye ugcine iindleko zijonge.

Ukufumana uluvo oluphangaleleyo lokuba yimalini unqakrazo ngalunye oluya kuxabisa, sinokuthelekisa iireyithi zeCPC ezivela kumazwe ahlukeneyo. Umzekelo, eUnited States, Amaxabiso eCPC yeeNtengiso zikaFacebook malunga $1.1 ngonqakrazo ngalunye, ngelixa abo baseJapan naseCanada behlawula ukuya $1.6 ngonqakrazo ngalunye. E-Indonesia, Brazil, kunye neSpeyin, iCPC yeeNtengiso zikaFacebook $0.19 ngonqakrazo ngalunye. La maxabiso angaphantsi kumndilili wesizwe.

Iphulo le-ad eliyimpumelelo liya kuqinisekisa i-ROI ephezulu kwixabiso elincinci lemali esetyenzisiweyo. Ibhidi ephantsi ayizukuguqulwa, kwaye ibhidi ephezulu ayiyi kuqhuba ukuthengisa. Iindleko zokucofa ngokucofa kwiphulo zinokuhluka kwimihla ngemihla, kuxhomekeke kukhuphiswano lwamagama angundoqo athile. Kwiimeko ezininzi, abathengisi bahlawula kuphela ngokwaneleyo ukuba bagqobhoze kwimigangatho ye-Ad Rank kwaye babethe i-Ad Rank yokhuphisana nabo ngaphantsi kwabo.

Unokuphucula i-ROI yamajelo akho okuthengisa, kuquka Iindleko ngokuchofoza kwi-Adwords. Tyala imali kwiitshaneli zokuthengisa ezinokwehla njenge-imeyile, Imidiya yokuncokola, kunye nokubuyisela iintengiso. Ukusebenza ngeNdleko yokuFumana uMthengi (I-CAC) ikunceda ukuba ulawule uhlahlo lwabiwo-mali lwakho, phucula ishishini lakho, kwaye ukhulise i-ROI yakho. Ezi zintathu iindlela eziqhelekileyo zokuphucula Iindleko ngokuchofoza kwi-Adwords. Indlela elungileyo yokuqala kukusebenzisa ezi zixhobo kwaye ubone ukuba zingakwenzela ntoni na.

Indlela efanelekileyo yokunciphisa iindleko zakho ngokuchofoza kwi-Adwords kukuqinisekisa ukuba amanqaku akho asemgangathweni aphezulu ngokwaneleyo ukukhuphisana nowona mthengi uphezulu.. Ungabhida ukuya kuthi ga kabini ixabiso lomthengisi olandelayo, kodwa kufuneka ugcine engqondweni ukuba uGoogle uya kubiza isixa semali oyihlawulayo njengeyona ndleko ngokucofa. Kwakhona kubalulekile ukukhumbula ukuba kukho izinto ezininzi ezinokuchaphazela ixabiso lokucofa kwiintengiso zakho, kuquka inqaku lomgangatho wewebhusayithi yakho.

Ukhuphiswano lobukrelekrele

Xa uzama ukwenza umkhankaso wentengiso oyimpumelelo, ubukrelekrele bokukhuphisana bubalulekile. Oku kubalulekile xa kuziwa ekufumaniseni ukuba baphi abo bakhuphisana nabo, kunye nento abayenzayo. Isixhobo sobukrelekrele esikhuphisanayo esifana nee-Ahrefs sinokukunika ulwazi malunga nabo ukhuphisana nabo’ traffic organic, ukusebenza komxholo, kunye nokuninzi. I-Ahrefs yinxalenye yoluntu lwe-SEO olukhuphisana nobukrelekrele, kwaye kukunceda uchonge abo ukhuphisana nabo’ amagama angundoqo.

Enye yezona ndlela zibalaseleyo zokukhuphisana nobukrelekrele kukuqonda iimethrikhi zabo okhuphisana nabo. Kuba idatha iyahluka ukusuka kwishishini ukuya kwishishini, kubalulekile ukusebenzisa ii-KPIs zakho xa uhlalutya abo ukhuphisana nabo. Ngokuthelekisa abo ukhuphisana nabo’ ukuhamba kwetrafikhi, unokuchonga iindawo zamathuba onokuthi uphose ngenye indlela. Nazi ezinye iingcebiso zobukrelekrele obusebenzayo be-Adwords:

Jonga abo ukhuphisana nabo’ amaphepha okumisa. Unokufumana imibono emihle ngokufunda abo ukhuphisana nabo’ amaphepha okumisa. Olunye uncedo lobukrelekrele obukhuphisanayo luhlala ngaphezulu kwezibonelelo ezintsha kunye nezicwangciso ezivela kubakhuphisana bakho. Unokubhalisela izilumkiso zokhuphisana ukuze uhlale phezulu kwinto eyenziwa ngabakhuphisana bakho. Unokujonga kwakhona umxholo okhuphisana naye kwiinethiwekhi zentlalo ukuze ubone ukuba uthelekisa njani neyakho. Unokufumana imveliso okanye inkonzo eya kubhenela kwi-niche yabantu ozama ukuyijolisa.

Qonda abo ukhuphisana nabo’ iintlungu amanqaku. Ngokuhlalutya abo ukhuphisana nabo’ iminikelo, unokugqiba ukuba zeziphi izinikezelo ezinomtsalane ngakumbi kubaphulaphuli ojolise kubo. Unokufumana ukuqonda kwizicwangciso zabo zamaxabiso kunye neenkonzo. Izixhobo zobukrelekrele ezikhuphisanayo zilandelela ulwazi lwentengiso oluneenkcukacha. Emva koko, unokugqiba malunga nendlela yokuphendula kwezi. Isixhobo sobukrelekrele esikhuphisanayo siya kukuxelela ukuba ngaba okhuphisana nabo baphumeze isicwangciso esifanayo okanye hayi. Oku kunokukunceda ukuba ufumane umda ngaphezu kwabakhuphisana nabo kwaye ukhulise ingeniso yakho.

Usenokuba sele uvile ngamagama angundoqo kunye neebhidi, kodwa usenokungayazi indlela yokuyakha kakuhle iakhawunti yakho ukuze ukwandise ukusebenza kweedola zakho zentengiso. Apha ngezantsi kukho iingcebiso malunga nendlela yokumisa iakhawunti yakho. Nje ukuba unombono wendlela yokwenza iakhawunti yakho, ungaqalisa namhlanje. Unokujonga kwakhona isikhokelo sethu esineenkcukacha malunga nendlela yokukhetha amagama angundoqo afanelekileyo. Ukukhetha amagama angundoqo afanelekileyo kubalulekile ekwandiseni utshintsho lwakho kunye nokuthengisa.

Amagama angundoqo

Ngelixa ukhetha amagama angundoqo e-Adwords, khumbula ukuba ayingawo onke amagama angundoqo adalwe alinganayo. Ngoxa ezinye zibonakala zisengqiqweni ekuqaleni, zisenokungasebenzi. Umzekelo, ukuba umntu uyachwetheza “wifi password” kuGoogle, mhlawumbi abakhangeli igama lokugqitha leWiFi yabo yasekhaya. Kungenjalo, banokukhangela i-password ye-wifi yomhlobo. Ukuthengisa kwigama elifana nephasiwedi ye-wifi kuya kuba lilize kuwe, kuba abantu abanakukwazi ukukhangela olo hlobo lolwazi.

Kubalulekile ukwazi ukuba amagama angundoqo atshintsha ngokuhamba kwexesha, ngoko kufuneka uhambisane neendlela zamva nje zokujolisa igama elingundoqo. Ukongeza kwikopi yentengiso, igama elingundoqo ekujoliswe kulo kufuneka lihlaziywe rhoqo, njengoko iimarike ekujoliswe kuzo kunye nemikhwa yabaphulaphuli itshintsha. Umzekelo, abathengisi basebenzisa ulwimi lwendalo ngakumbi kwiintengiso zabo, kwaye amaxabiso ahlala eguquka. Ukuze uhlale ukhuphisana kwaye ufanelekile, kufuneka usebenzise amagama angundoqo amva nje aza kuqhuba i-traffic eninzi kwiwebhusayithi yakho.

Indlela ephambili yokuphepha ukuchitha imali kwi-traffic esemgangathweni ephantsi kukwenza uluhlu lwamagama angundoqo angalunganga. Oku kuya kukunceda ukuba uphephe ukuchitha imali kumagama okukhangela angenamsebenzi, kwaye wandise unqakrazo lwakho lokugqitha. Ngelixa ukufumana amagama angundoqo anokubakho kulula, ukusebenzisa ezingalunganga kunokuba lucelomngeni. Ukusebenzisa amagama angundoqo angalunganga ngokufanelekileyo, kufuneka uqonde ukuba ngawaphi amagama angundoqo kunye nendlela yokuwachonga. Kukho iindlela ezininzi zokufumana amagama angundoqo aguqukayo kwaye uqinisekise ukuba afanelekile kwiwebhusayithi yakho.

Kuxhomekeke kubume bewebhusayithi yakho, kunokufuneka ukhethe ngaphezu kwegama elinye elingundoqo ngophendlo ngalunye. Ukwenza uninzi lwamagama angundoqo e-Adwords, khetha ezibanzi kwaye zinokubamba abaphulaphuli abaninzi. Khumbula ukuba ufuna ukuhlala uphezulu kwingqondo yabaphulaphuli bakho, kwaye akuphelelanga apho. Kuya kufuneka wazi ukuba abantu bafuna ntoni ngaphambi kokuba ukhethe isicwangciso esilungileyo segama elingundoqo. Kulapho uphando lwegama elingundoqo luza khona.

Unokufumana amagama angundoqo amatsha ngokusebenzisa i-Google's keyword tool okanye nge-webmaster search analytics query report edityaniswe ne-akhawunti yakho ye-Adwords.. Nangeyiphi ndlela, qiniseka ukuba amagama akho angundoqo ahambelana nomxholo wewebhusayithi yakho. Ukuba ujolise kukhangelo lolwazi, kufuneka usebenzise amagama angundoqo wokufanisa ibinzana kwaye utshatise ibinzana kumxholo wewebhusayithi yakho. Umzekelo, iwebhusayithi ethengisa izihlangu inokujolisa iindwendwe ezifuna ulwazi “kwenziwa kanjani” – zombini zijolise kakhulu.

Ukubhida

Kwi-Adwords, unokwenza ibhidi yetrafikhi yakho ngeendlela ezininzi. Eyona ndlela iqhelekileyo yindleko-ngokuchofoza, apho uhlawula kuphela ngonqakrazo ngalunye intengiso yakho ifumana. Nangona kunjalo, Ungasebenzisa kwakhona ibhidi yexabiso-nge-mille, exabisa kancinci kodwa ikuvumela ukuba uhlawule amawaka emibono kwintengiso yakho. Ezi zilandelayo ziingcebiso zokubhida kwi-Adwords:

Unokuphanda amaphulo e-AdWords adlulileyo kunye namagama angundoqo ukuze ubone ukuba zeziphi iibhidi ezisebenza kakhulu. Ungasebenzisa kwakhona idatha yomntu okhuphisana naye ukujonga ngcono ukuba ngawaphi amagama angundoqo kunye neentengiso oza kubhida kuzo. Zonke ezi datha zibalulekile xa udibanisa iibhidi. Baza kukunceda wazi ukuba ungakanani umsebenzi ekufuneka uwufake. Nangona kunjalo, kungcono ukufuna uncedo lwengcali kwasekuqaleni. I-arhente elungileyo iya kukwazi ukukukhokela kuyo yonke inkqubo, ukusuka ekumiseleni uhlahlo lwabiwo-mali ukuya kuhlengahlengiso lohlahlo lwabiwo-mali lwemihla ngemihla.

Ekuqaleni, qonda imarike yakho ekujoliswe kuyo. Yintoni abafuna ukuyifunda abaphulaphuli bakho? Bafuna ntoni? Buza abantu abaqhelene nentengiso yakho kwaye basebenzise ulwimi lwabo ukuyila intengiso yakho ukuze ihambelane neemfuno zabo. Ukongeza ekwazini imarike yakho ekujoliswe kuyo, qwalasela ezinye izinto ezinjengokhuphiswano, uhlahlo lwabiwo-mali, kunye nemarike ekujoliswe kuyo. Ngokwenza oku, uya kuba nakho ukumisela ukuba zixabisa malini iintengiso zakho. Ukuba unohlahlo lwabiwo-mali olulinganiselweyo, kungcono ukugxila kumazwe angabizi kakhulu, kuba la mazwe adla ngokuphendula kakuhle kwintengiso yakho kunalawo axabisa imali eninzi.

Emva kokuba unesicwangciso esifanelekileyo endaweni, ungasebenzisa i-Adwords ukwandisa ukubonakala kweshishini lakho. Unokujolisa abathengi basekhaya ngokunjalo, okuthetha ukuba unokulandela indlela yokuziphatha komsebenzisi kwaye uphucule umgangatho weshishini lakho. Ukongeza ekunyuseni kwetrafikhi, ungathoba iindleko zakho ngokucofa ngokuphucula umgangatho weentengiso zakho. Ukuba unabaphulaphuli basekuhlaleni, ukugxila kwi-SEO kuya kukunceda uphephe nayiphi na imigibe.

Inqaku lomgangatho

Kukho izinto ezintathu eziphambili ezichaphazela umgangatho wakho wezinga kwi-Adwords. Zikwindawo yentengiso, iindleko, kunye nempumelelo yephulo. Nanku umzekelo wendlela nganye echaphazela ngayo enye. Kulo mzekelo ungezantsi, ukuba iibrendi ezimbini zineentengiso ezifanayo, amanqaku aphezulu umntu awafumanayo aya kuboniswa kwindawo #1. Ukuba enye ibhrendi idweliswe kwindawo #2, kuya kubiza ngaphezulu ukufumana indawo ephezulu. Ukuze ukwandise inqaku lakho loMgangatho, kufuneka uqiniseke ukuba intengiso yakho iyahlangabezana nale migaqo.

Into yokuqala ekufuneka uyiqwalasele xa uzama ukuphucula inqaku lakho loMgangatho liphepha lakho lokufika. Ukuba usebenzisa igama elingundoqo njengeepeni eziluhlaza, kufuneka udale iphepha elibonisa elo gama lingundoqo. Emva koko, iphepha lakho lokufika kufuneka libandakanye amagama “iipeni eziluhlaza.” Iqela leentengiso liza kubandakanya ikhonkco kwiphepha lokufika elinegama elingundoqo elifanayo. Iphepha lokufika kufuneka libe yindawo entle yokufumana ulwazi oluninzi malunga neepeni eziluhlaza.

Inqaku lesibini yibhidi yakho yeCPC. Amanqaku akho asemgangathweni aya kunceda ukufumanisa ukuba zeziphi iintengiso ezicofa kuzo. Amanqaku oMgangatho oPhezulu athetha ukuba iintengiso zakho ziya kuqatshelwa ngabaphandi. Ikwangumba omisela inqanaba lentengiso yakho kwifandesi kwaye inokukunceda ukuba ukhuphe amaxabiso aphezulu anemali eninzi kunexesha.. Unokwandisa iNqaku lakho loMgangatho ngokwenza iintengiso zakho zihambelane nemiqathango ezijolise kuyo.

Into yesithathu kwi-Adwords Quality Score yi-CTR yakho. Lo mlinganiselo uya kukuvumela ukuba uvavanye ukufaneleka kweentengiso zakho kubaphulaphuli bakho. Ikwanceda ukumisela iCPC yeentengiso zakho. IiCTR eziphezulu zithetha i-ROI ephezulu. Ekugqibeleni, iphepha lakho lokufika kufuneka lihambelane namagama angundoqo akwiintengiso zakho. Ukuba iphepha lakho lokufika alihambelani nabaphulaphuli bakho, iintengiso zakho ziya kufumana iCPC esezantsi.

Into yokugqibela echaphazela iNqaku lakho loMgangatho ngamagama akho angundoqo kunye nentengiso yakho. Amagama angundoqo kunye neentengiso ezingahambelaniyo kubaphulaphuli bakho abayi kufumana amanqaku aphezulu. Ukongeza kumagama angundoqo kunye neCPC, amanqaku akho omgangatho nawo aya kuba nefuthe kwiindleko zeentengiso zakho. Iintengiso ezikumgangatho ophezulu zihlala ziguquka kwaye zifumane i-CPC esezantsi. Kodwa ulonyusa njani inqaku lakho loMgangatho? Uluhlu olungezantsi ezinye izicwangciso zokuphucula iNqaku lakho loMgangatho kwi-Adwords.

Iindleko

Ukuze ufumane ingcamango echanekileyo yeendleko zephulo lakho le-Adwords, kufuneka uqale uqonde ingqikelelo yeCPC (ixabiso-ngokuchofoza). Ngoxa i-CPC iyibhloko yokwakha ebalaseleyo yokuqonda iindleko ze-Adwords, akwanelanga. Kufuneka kwakhona uthathele ingqalelo iindleko zokubhalisa kwiprogram ye-software ye-Adwords. Umzekelo, I-WordStream inikezela ngemirhumo yeenyanga ezintandathu, 12-inyanga, kunye nezicwangciso zonyaka ezihlawulwa kwangaphambili. Qinisekisa ukuba uyayiqonda imiqathango yezi zivumelwano phambi kokuba usayine.

Kule minyaka yangoku, ixabiso le-Adwords liye landa kathathu ukuya kahlanu kwezinye ii-verticals. Ixabiso liye lahlala liphezulu nangona imfuno evela kubadlali abangaxhunyiwe kwi-intanethi kunye nokuqala kwe-cash-flush start-ups. UGoogle ubonisa ixabiso elikhulayo le-Adwords kukhuphiswano olwandisiweyo kwimarike, ngamashishini amaninzi kunangaphambili esebenzisa iwebhu ukuthengisa iimveliso zawo. Iindleko ze-Adwords zihlala zingaphezulu 50% yexabiso lemveliso, kodwa ibiphantsi kakhulu kwezinye iindawo ezithe nkqo.

Nangona kubiza, I-AdWords sisixhobo esisebenzayo sokuthengisa. Ngoncedo lweAdWords, ungafikelela kwizigidi zabasebenzisi abakhethekileyo kwaye wenze imbuyekezo ebalulekileyo kutyalo-mali lwakho. Unokude ulandelele iziphumo zephulo lakho kwaye ubone ukuba ngawaphi amagama angundoqo avelisa ezona zithuthi zininzi. Ngesi sizathu, le nkqubo sisisombululo esigqibeleleyo kumashishini amancinci amaninzi. Kuya kukunceda ufumane izinga eliphezulu lokuguqulwa kunangaphambili.

Xa useka ibhajethi ye-AdWords, qiniseka ukuba wabela inxalenye yohlahlo lwabiwo-mali lwentengiso lulonke kwiphulo ngalinye. Kuya kufuneka ujolise kuhlahlo lwabiwo-mali lwemihla ngemihla lwePS200. Isenokuba phezulu okanye ngaphantsi, kuxhomekeke kwi-niche yeshishini lakho kunye nesixa setrafikhi olindele ukuvelisa ngenyanga. Yahlula uhlahlo lwabiwo-mali lwenyanga nge 30 ukufumana ibhajethi yakho yemihla ngemihla. Ukuba awuyazi indlela yokumisela uhlahlo lwabiwo-mali olufanelekileyo lwephulo lakho le-AdWords, unokuba udlala ngebhajethi yakho yentengiso. Khumbula, uhlahlo lwabiwo-mali yinxalenye ebalulekileyo yokufunda indlela yokuphumelela ngeAdwords.

Ingaba usebenzisa i-Adwords ukufumana izikhokelo ezininzi okanye ukuthengisa ngaphezulu, kuya kufuneka wenze isigqibo sokuba yimalini ofuna ukuyichitha kunqakrazo ngalunye. I-AdWords yenza abathengi abatsha, kwaye kufuneka wazi ukuba nganye kuzo inexabiso elingakanani, kokubini kwintsebenziswano yokuqala kunye nobomi bonke. Umzekelo, omnye wabathengi bam usebenzisa i-Adwords ukwandisa inzuzo yabo. Kule meko, iphulo lentengiso eliyimpumelelo lingamgcina amawaka eedola kwinkcitho eyinkcitho yentengiso.

Paid search is the most immediate way to drive traffic to your site. SEO takes a few months to show results, while paid search is instantly visible. Adwords campaigns can help offset the slow start of SEO by boosting your brand and driving more qualified traffic to your site. Adwords campaigns can also ensure your website stays competitive in the top spot of Google’s search results page. According to Google, the more paid ads you run, the more likely you are to receive organic clicks.

Iindleko ngokucofa

The average cost per click for Adwords depends on several factors, including your business type, ishishini, and product or service. It also depends on your bid and the quality score of your ad. If you’re targeting a local audience, you can set a budget specifically for mobile users. And you can target specific types of mobile devices. Advanced targeting options can drastically reduce your ad spending. You can find out how much your ads cost by checking out the information provided by Google Analytics.

Cost per click for Adwords is generally between $1 kwaye $2 ngonqakrazo ngalunye, but in some competitive markets, costs can go up. Make sure your ad copy corresponds to conversion-optimized pages. Umzekelo, if your product page is your main landing page for the Black Friday sales campaign, you should write ads based on that content. Emva koko, when customers click on those ads, they’ll be directed to that page.

The quality score reflects the relevance of your keywords, isicatshulwa sentengiso, kunye nephepha lokufika. If these elements are relevant to the target audience, iindleko zakho ngonqakrazo ngalunye ziya kuba ngaphantsi. If you want to get higher positions, you should set a higher bid, but keep it low enough to compete with other advertisers. For more help, read the Complete, Digestible Guide to Google Ads Budgets. Emva koko, you can determine your budget and plan accordingly.

Iindleko ngoguqulo ngalunye

If you’re trying to determine how much it costs to convert a visitor into a customer, you need to understand how cost per acquisition works and how to make the most out of it. In AdWords, you can use the keyword planner to figure out the cost per acquisition. Simply enter the keywords or a list of keywords to see the forecast of how much it will cost you to convert each visitor. Emva koko, you can increase your bid until it hits the desired CPA.

The cost per conversion is the total cost of generating traffic for a particular campaign divided by the number of conversions. Umzekelo, ukuba uyachitha $100 on an ad campaign and only receive five conversions, your CPC will be $20. This means that you’ll pay $80 for one conversion for every 100 views of your ad. Cost per conversion is different than cost per click, because it places greater risk on the advertising platform.

When determining the cost of your ad campaign, the cost per conversion is an important indicator of the economy and performance of your ad campaigns. Using the cost per conversion as your benchmark will help you focus on your ad strategy. It also gives you a sense of the frequency of visitor actions. Emva koko, multiply your current conversion rate by a thousand. You will know whether your current campaign is generating enough leads to warrant an increased bid.

Cost per click vs maximum bid

There are two main types of bidding strategies for Adwords: manual bidding and Enhanced Cost Per Click (ECPC). Manual bidding allows you to set a CPC maximum bid for each keyword. Both methods allow you to fine-tune ad targeting and control which keywords to spend more money on. Manual bidding allows you to get strategic with advertising ROI and business objective targets.

While high bids are necessary to ensure maximum exposure, low bids can actually hurt your business. A high bid for accident-related law firms will likely generate more business than a low bid for Christmas socks. While both methods are effective in boosting revenue, they do not always produce the desired results. It’s important to note that a maximum cost per click does not necessarily translate to a final price; in some cases, advertisers will pay a minimum amount in order to hit Ad Rank thresholds and outbid the competitor below them.

Manual bidding allows you to set a daily budget, specify a maximum bid, and automate the bidding process. Automatic bidding allows Google to automatically determine the highest bid for your campaign based on your budget. You can also choose to manually submit bids or leave the bidding to Google. Manual bidding gives you complete control over your bids and allows you to track how much you spend on clicks.

Umdlalo obanzi

The default match type in Adwords is broad match, allowing you to show ads when a search is made for a keyword containing any of the words or phrases in your key phrase. While this match type allows you to reach the largest audience possible, it can also help you discover new keywords. Here’s a brief explanation of why you should use broad match in Adwords:

The broad match modifier is added to your keywords with a “+.” It tells Google that a close variant of the keyword exists to show your ad. Umzekelo, if you’re trying to sell travel novels, you won’t want to use a broad match modifier for those keywords. Nangona kunjalo, if you’re targeting specific products or services, you’ll need to use exact match, which only triggers your ad when people search for the exact words.

While broad match is the most effective keyword setting for remarketing, it’s not the best choice for every company. It can lead to irrelevant clicks and can seriously derail your ad campaign. Ngaphezu koko, Google and Bing can be aggressive in placing ads. Njenge, you’ll want to make sure your ads are shown to relevant users. By using audience layering in Adwords, you can control both the volume and quality of your audiences. Broad match keywords can be restricted to specific types of audience, such as in-market or remarketing audiences.

Call extensions

You can add Call extensions to your Adwords campaigns to boost conversions. You can schedule them to appear only when your phone rings or when a specific keyword is searched for. Nangona kunjalo, you cannot add Call extensions if your campaigns are limited to the Display Network or Product Listing Ads. Listed below are some tips to add Call Extensions to your Adwords campaigns. You can get started with Adwords today. Just follow these steps to maximize your conversion rate.

Call extensions work by adding your phone number to your ad. It will show up in the search results and CTA buttons, as well as on links. The added feature increases customer engagement. More than 70% of mobile searchers use the click-to-call feature to contact a business. Ukwengeza, 47% of mobile searchers will visit multiple brands after making the call. Kungoko, call extensions are an excellent way to capture potential customers.

When you use call extensions with Adwords, you can schedule them to show up only during certain hours. You can also enable or disable call extension reporting. Umzekelo, if you are a pizza restaurant in Chicago, call extension ads can show up for visitors searching for deep-dish pizza. Visitors to Chicago can then tap the call button or click through to the website. When the call extension is shown on a mobile device, it will give preference to the phone number when the search is conducted. The same extension will also appear on PCs and tablets.

Location extensions

A business owner can benefit from location extensions by targeting consumers in their area. By adding location information to their ads, a business can increase walk-ins, online and offline sales, and better reach its target audience. Ukwengeza, ngaphaya 20 percent of searches are for local products or services, according to Google’s research. And the addition of location extensions to a search campaign has been shown to boost CTR by as much as 10%.

To use location extensions, first synchronize your Places account with AdWords. After that, refresh your Location Extensions screen. If you don’t see the location extension, select it manually. Kwiimeko ezininzi, there should be only one location. Kungenjalo, multiple locations may appear. The new location extension helps advertisers ensure that their ads are relevant to the locations they are targeting. Nangona kunjalo, it is better to use filtering when using location extensions.

Location extensions are particularly helpful for businesses that have a physical location. By adding a location extension, searchers can get directions to a business’s location from the ad. The extension loads Google Maps for them. Ukongeza, it’s great for mobile users, as a recent study found that 50 percent of smartphone users visited a store within a day of searching on a smartphone. Ukuze ufumane inkcazelo engakumbi, see Location Extensions in Adwords and start implementing them into your marketing strategy.

Usenokuba uvile ngeGoogle Adwords, iqonga lentengiso likaGoogle. Kodwa, Ngaba uyayazi indlela yokuyisebenzisa ukwandisa inzuzo yakho? Ngaba kufanelekile ukuqalisa? Nanga amanye amacebiso. Esi sisixhobo esihle kubathengisi bedijithali, ngakumbi iziqalo. Kodwa inokubiza. Funda ngakumbi malunga nesi sixhobo sinamandla. Apha ngezantsi kudweliswe ezinye zezinto eziluncedo nezingeloncedo. Nokuba yeyokuqala kwakho okanye ishishini elimiselweyo, I-Adwords ineenzuzo kunye nokungona kwayo.

IGoogle Adwords liqonga lentengiso likaGoogle

Nangona kungenamfihlo ukuba uGoogle ungumdlali omkhulu kwindawo yentengiso, ayinguye wonke umntu owaziyo ukusebenzisa izixhobo zenkampani ngokufanelekileyo. Eli nqaku lijonga iindlela ezahlukeneyo onokuthi wenze ngazo uninzi lwezixhobo zentengiso zikaGoogle. Ukuba umtsha kwiGoogle AdWords, nantsi uphononongo olukhawulezayo lwento ebandakanyiweyo. Nje ukuba ufunde malunga nezixhobo, uya kuba nombono ongcono wendlela yokwandisa impumelelo yeshishini lakho.

Ii-AdWords zikaGoogle zisebenza njengefandesi apho amashishini abiza ukubekwa kwiziphumo zenjini yokukhangela. Le nkqubo inceda iinkampani ukuba zifumane umgangatho ophezulu, traffic efanelekileyo. Abakhangisi bakhetha uhlahlo lwabiwo-mali kunye neenkcukacha ekujoliswe kuzo, kwaye unokongeza inombolo yefowuni okanye ikhonkco kwiphepha eliphambili lewebhusayithi. Umzekelo, masicinge ukuba umsebenzisi ukhangela “izihlangu ezibomvu.” Babona iintengiso ezininzi ezivela kwiinkampani ezahlukeneyo. Umthengisi ngamnye uhlawula ixabiso elithile ngokubekwa kwentengiso.

Xa ukhetha uhlobo lwephulo olufanelekileyo, kubalulekile ukuqwalasela iindleko ngokucofa. Le yimali oyihlawula ngayo yonke iwaka leentengiso. Ungasebenzisa kwakhona iindleko ngothethathethwano ngalunye, okuthetha ukuba uhlawula ngexesha ngalinye umntu ecofa intengiso yakho kwaye agqibezele isenzo esithile. Kukho iintlobo ezintathu zephulo ngeentengiso zikaGoogle: khangela iintengiso, bonisa iintengiso, kunye neentengiso zevidiyo. Iintengiso zophendlo zibandakanya umbhalo, umfanekiso, kunye nomxholo wevidiyo. Zivela kumaphepha ewebhu ngaphakathi kwenethiwekhi yokubonisa kaGoogle. Iividiyo ziintengiso ezimfutshane, ngokuqhelekileyo ezintandathu ukuya 15 imizuzwana, kwaye uvele kuYouTube.

Indlela ezisebenza ngayo iintengiso zikaGoogle zisekwe kwintlawulo-ngonqakrazo (PPC) imodeli. Abathengisi bajolise kumagama angundoqo athile kuGoogle kwaye benze iibhidi kula magama angundoqo. Bakhuphisana ngala magama angundoqo kunye nabanye abathengisi. Imiyinge yebhidi idla ngokusekwe kumaxabiso aphezulu. Okukhona ibhidi ephezulu, ngcono ukubekwa. Okukhona ukubekwa kweentengiso kuninzi kufunyanwa lishishini, ixabiso elisezantsi ngonqakrazo ngalunye.

Ukuze ukwandise ukusebenza kakuhle kweentengiso zikaGoogle, Kubalulekile ukuqonda ukuba uzenza njani iintengiso. Iintengiso zinokuvela kumaphepha eziphumo zophendlo, kumaphepha ewebhu kwiNethiwekhi yokuBonisa kaGoogle, nakwezinye iiwebhusayithi kunye neeapps. Iintengiso zinokuba ngumfanekiso okanye zisekelwe kwisicatshulwa, kwaye ziya kuboniswa ecaleni komxholo ofanelekileyo. Ngaphezu koko, unokwenza ngokwezifiso iintengiso ngokujolisa kwizigaba ezahlukeneyo zefenitshala yokuthengisa.

Ifanelekile kuqaliso

Ngexesha le-intanethi, amashishini akhangela iindlela ezintsha zokufikelela kubathengi abatsha. Ukunyuka kweenkqubo ze-accelerator ngumzekelo omhle woku. Abaqalisi bahlala benyanzeliswa ukuba basebenze kwindawo ekwabelwana ngayo kwiiofisi. Utshintshiselwano ngezabelo zobunini obulinganayo kwinkampani, aba batyali-mali bazimisele ukubeka umngcipheko ophezulu. Ngaphandle koko, i-accelerators inceda abaqalisi baphephe iindleko eziphezulu eziya kufunyanwa lishishini lemveli. Nazi ezinye zeenzuzo zokusebenzisa inkqubo ye-accelerator.

Inokunyuka kakhulu

Yintoni eyenza inkampani ihlaziywe? Impendulo ziziseko ezingundoqo ezinokuhla, njengoko isikali senkonzo sisanda. kunye ne-IaaS, uhlawulela umthamo ongaphezulu ngaphandle kokufaka iindleko ezongezelelweyo ze-hardware, uhlaziyo lwesoftware, okanye ukwanda kokusetyenziswa kwamandla. Kwaye nge cloud computing, unokufikelela kwidatha yakho naphi na. Iingenelo zicacile. Funda ukuze ufunde ukuba olu hlobo lweziseko ezingundoqo lunokuba nexabiso njani kwishishini lakho. Apha ngezantsi kudweliswe iindlela ezintlanu ishishini lakho elinokuthatha ngalo ithuba leenkonzo ezifumaneka efini.

Isoftware njengenkonzo, okanye i-SaaS, yisoftware esekwe emafini ebanjwa kwi-intanethi ngumthengisi weqela lesithathu. Unokufikelela kwisoftware ngokusebenzisa isikhangeli sewebhu. Kuba ilawulwa kwindawo esembindini, Iinkonzo ze-SaaS ziphezulu kakhulu. Ngaphezu koko, Iimveliso ze-SaaS ziguquguquka kwaye zinyuka ngenxa yokuba azifuni ukufakwa kwizixhobo zomntu ngamnye. Oku kubenza baxabiseke ngakumbi kumaqela asasazwe ehlabathi. Kwaye ngenxa yokuba ayifuni i-bandwidth, abasebenzisi akufuneki bakhathazeke malunga nohlaziyo lwesoftware.

Iyabiza

Ukuba unexhala lokuba kubiza kakhulu, AWUKHO wedwa. Abantu abaninzi banenkxalabo efanayo: “Kuyabiza ukuqhuba i-Adwords.” Ngelixa awudingi ukuchitha $10,000 inyanga ukubona iziphumo, kusenokubonakala kungumsebenzi owoyikisayo. Nangona kunjalo, kukho iindlela ezininzi zokunciphisa iindleko zakho ngokucofa ngaphandle kokuphula ibhanki. Ngokulandela imithetho embalwa elula, unokufumana ezona ziphumo zibalaseleyo ngohlahlo lwabiwo-mali oluphantsi.

Into yokuqala ekufuneka uyenzile kukufumana ukuba yimalini iAdWords zikaGoogle ziya kukubiza. Kwi 2005, umndilili weendleko ngonqakrazo ngalunye $0.38 iisenti. Ngu 2016, eli xabiso liye latsibela $2.14, kwaye akunakwenzeka ukuba yehle nangaliphi na ixesha kungekudala. Igqwetha, umzekelo, unokulindela ukuhlawula $20 ukuya $30 ngonqakrazo ngalunye. Kodwa ukuba awukwazi ukuhlawula imali eninzi, ungafuna ukukhangela ezinye iindlela.