There are a number of steps in Adwords management. These include determining keywords, 投标, and re-marketing. Using a qualified Adwords marketing team can help you get the most from your campaign. Learn how to get started today! Here are a few of the key areas to consider. Interested in partnering with a certified PPC marketing team? Check out this article for tips and tricks. You will be glad you did!
Pay per click (PPC)
Pay per click (PPC) advertising is a type of advertising that allows you to display your ads directly to people who are actively searching for your product or service. PPC advertising is very effective if you can target people who are actively looking for something that you offer. 然而, you should be aware that it can be expensive. Here are a few tips for making the most of your PPC advertising campaign:
Set a budget. Many business owners start with a certain amount to spend on pay per click advertising, but as the numbers accumulate, you can adjust the amount. A $200 purchase may only require two clicks, 而一个 $2 click could result in a $20 sale. PPC advertising focuses on keywords and audiences – words or phrases people are searching for – to determine how effective your ads are. If you are trying to reach a large number of people, consider using negative keywords to prevent your ads from being included in the search results.
If you are unsure about what type of advertising to use, you can start small and test different keywords and campaigns until you find the best fit for your business. PPC 允许您尝试不同的关键字和广告系列，直到找到产生收入的方法. 还有许多免费和低成本的 PPC 程序, 这样您就可以在投入大量资金之前测试不同的选择. 但关键是确保您使用正确的 PPC 广告来吸引最多的人.
关键词
When targeting the right audience with Adwords, 重要的是要超越受众将搜索的一般术语. 排除通用术语可能会从您的销售渠道中切断一些潜在客户. 反而, 撰写有助于引导潜在客户完成整个买家旅程的内容. 它还可以为长期关系奠定基础. 以下提示可帮助您为广告系列找到正确的关键字.
第一的, 您必须知道如何细分关键字. 这样做的一个好方法是将相关关键字分组到单独的组中. 通过做这个, 您可以一次为多个关键字编写有针对性的广告. 这将帮助您维护一个有组织的帐户结构，并为获得高质量分数做好准备. 开始, 选择最能描述您的产品或服务的关键字词组. 这边走, 您将能够稍后在购买渠道中接触到合格的潜在客户.
不要使用单个关键字. 它们往往过于笼统. 更长的短语, 如 “有机蔬菜盒送货,” are more targeted. 这些短语吸引了合适的客户. 单独使用关键字可能不太有效, especially if your customers use different terms for your product or service. You should list variations of your keywords, including colloquial terms, alternative spellings, plural versions, and common misspellings.
投标
The first step in bidding on Adwords is choosing your ad copy and message. These three factors influence the placement of your ads on Google’s search results page. 每次点击费用 (CPC) method is best for driving specific target customers, but is not as effective for websites with high volumes of daily traffic. CPM bidding is another option, but is only used on the Display Network. CPM ads appear more frequently on related websites where AdSense ads are displayed.
Google offers several options for adjusting your bids. 进行出价调整的一种方法是手动调整每个关键字出价. 您为每个关键字设置的金额不会影响总广告预算. Google 还会通知您在每个广告组上花费的金额, 但金额完全取决于您. There are two types of keyword bid adjustments – 手动和自动. 目标是让您的广告以最低的每次点击费用出现在搜索结果中.
降低出价的另一种方法是提高质量得分. 质量得分是对广告效果的评分. 此评级未在拍卖过程中使用, 但它有助于确定您在列表中出现更高的几率. Google’s Adwords auction system is a fair way to judge your ad’s future placement and doesn’t allow advertisers to “buy” their way to the top. Google uses the maximum CPC metric to regulate the amount of money you pay for each click.
Re-marketing
Re-marketing is a good option for advertisers who want to reach more people with their message. With re-marketing, your adverts will be displayed on sites that your customers have recently visited. 但, be aware that they may appear on sites that are not related to your business. This means that you need to set an exclusion for the site to avoid overexposure or claims of intrusion. But what is re-marketing?
Re-marketing is a term used in online marketing, and refers to targeting ads to people who are already interested in the products and services you have to offer. These ads are sent to the same people over again, and the same customers are likely to click on them again. Re-marketing works well with Facebook, 的Adwords, and other forms of online advertising. Regardless of your business model, you should consider using these methods to reach the people most likely to become your customers.
完全符合
The Exact Match feature in AdWords allows advertisers to block variations of their keywords before they are clicked. It also enables you to see how many clicks you are generating with different search terms. In a nutshell, it matches your search terms with the most relevant keywords. If you’re a retailer, this means that the more specific you are with your keyword, 更好. But what are the benefits of Exact Match in AdWords?
Exact match keywords were initially limited to matches that were exactly the same as the search query, which forced advertisers to build keyword lists with extremely long tails. 最近几年, 然而, Google has refined the algorithm to take into account word order, close variants, accents, and stemmings. 换句话说, Exact Match keywords are now more precise than ever. But they are still far from perfect. Exact match keywords can still be useful if you’re targeting a niche audience.
The exact match feature in Adwords allows you to narrow down the search queries to target more precisely. While this reduces traffic, exact match traffic has the highest conversion rate. 加, 因为完全匹配关键字高度相关, 他们间接提高了您的质量得分. 这对在线零售商特别有用. 所以, 虽然这不是最大化广告预算的最佳方式, 还是值得的. 所以, 今天开始!
否定关键字
When it comes to generating traffic, Adwords 中的否定关键字与常规关键字一样重要. 在搜索引擎优化, 人们会选择他们想要出现的关键字, 虽然没有出现相同的条款. 在 Adwords 中使用否定关键字, 您将阻止针对与您的广告系列不相关的搜索字词显示广告. 这些关键字也可以产生积极的结果, 所以你应该确保适当地使用它们.
您还可以屏蔽不会转化为客户的字词. 例如, 如果您宣传 Ninja 空气炸锅, don’t use the term “air fryer” in your ads. 反而, use terms like “air fryer” 或者 “忍者空气炸锅” instead. 虽然通用术语仍将推动流量, 如果你能完全避免它们，你会省钱. 使用否定关键字时, 确保仅在您拥有的广告组或广告系列中使用它们.
否定关键字可以是从名人姓名到高度具体的术语的任何内容. 例如, 否定词组匹配关键字可能会阻止广告出现在包含确切字词或词组的搜索中. 如果您的企业销售既新颖又实用的运动袜，这将很有帮助. 您可能需要为压缩袜设置否定完全匹配关键字, 例如. You can also set negative exact match keywords to prevent ads from showing for specific search terms.
