标签: Google adwords anzeige

If you’re just getting started with your AdWords account, you’ve probably been wondering how to structure it. There are a few ways to do this. Read on to find out how to structure your AdWords account to best fit your needs. 在本文中, we’ll go over CPA bidding and CPM bidding. We’ll also cover how to set up your account to make sure you’re maximizing its benefits.

每次点击付费 (PPC) 广告

While pay-per-click advertising on Adwords may seem simple on the surface, 有几个因素需要考虑. A high CTR indicates your ad is helpful and relevant. A low CTR means nobody clicked on your ad, which is why Google prefers ads with a high CTR. 幸运的是, there are two factors that you can control to increase your CTR.

PPC advertising uses keywords to connect businesses with targeted consumers. These keywords are used by advertising networks and search engines to select ads that are relevant to the consumer’s intent and interests. To make the most out of your ads, choose the keywords that speak to your target audience. Remember that people do not always look for the same thing, so make sure to select keywords that reflect this. 而且, you can even customize your campaigns by targeting users based on their location, 设备, and time of day.

The goal of pay-per-click advertising is to generate conversions. It’s important to test different keywords and campaigns to determine which ones will be most effective. Pay-per-click advertising is a great way to test different audiences with small investments, until you can see which ones perform well. You can pause your ads if they aren’t performing as expected. This can also help you see which keywords are most effective for your business.

One way to increase your PPC campaign is to optimize your landing page. Your landing page is the page that your audience visits after clicking on your ad. A good landing page will convert visitors into customers or increase the conversion rate. 最终, you want to see a high conversion rate. When you’re using this method, remember that you’ll only make money if you see a high conversion rate.

PPC advertising rates are commonly determined on a bid or flat-rate basis. The advertiser pays the publisher a fixed amount each time their ad is clicked on. Publishers usually keep a list of PPC rates. It’s important to shop around for the lowest price, which can sometimes be negotiated. In addition to negotiating, high-value or long-term contracts will usually result in lower rates.

If you’re new to PPC advertising on Adwords, it’s important to remember that the quality of your campaign is crucial. Google awards best ad placements and lowest costs to businesses that offer an excellent user experience. Your ad’s effectiveness is also measured by click-through rate. You’ll need a solid foundation before you begin managing your PPC account. You can learn more about PPC advertising at PPC University.

Using automated bid management systems is a good idea if you’d like to maximize success and scale. Such systems can manage millions of PPC bids for you and optimize your ads to get the highest return possible. They are most often tied to the advertiser’s website, and feed the results of each click back to the system. 这边走, you’ll be sure that your ad is being seen by the most potential customers.

Cost-per-impression (每千次展示费用) 投标

The vCPM (viewable CPM) bid option is a good way to increase the chances of your ad appearing. This setting allows you to set the highest bid per thousand viewable ad impressions. When you choose to use this setting, Google Adwords will charge you only when your ad is shown above the next highest ad. With vCPM bidding, text ads always get the entire ad space, so they’re more likely to be seen.

When comparing the two ad types, CPM bidding is often the best option for brand awareness campaigns. This type of advertising focuses more on price than impressions. You’ll pay for every thousand impressions, but you may receive zero clicks. Because the Display Network is based on price, CPM ads will typically rank high without being clicked on. CPC bidding, 另一方面, is based on relevancy and CTR.

Another way to increase your CPM is to make your ads more targeted. CPM bidding is a more advanced form of bidding. CPM bidding requires conversion tracking. With enhanced CPM, you need to provide Google with data to see how many visitors convert to a sale or a sign-up. By using this method, you’ll be able to better target your market and maximize your ROI.

Enhanced CPC is a bidding option in Google Adwords. Enhanced CPC requires manual keyword bidding but allows Google to adjust the bid based on the likelihood of conversion. It allows Google to adjust the bid by up to 30% on either side, and it also makes the average CPC lower than your maximum bid. The advantage of ECPC is that you can fine-tune your ad targeting and budget.

Optimum CPM bidding is a great option for increasing your click-through rate and keeping your daily budget within your budget. 然而, it is important to remember that CPM isn’t the only factor in optimizing your campaign. You should also try to optimize the campaign for conversions by using target CPA (cost-per-action) or CPC (cost-per-action).

Manual CPC bidding gives you full control over your bids and is a good starting point if you’re new to Google Adwords. It also gives you a level of control you won’t find in automated bidding strategies. Manual CPC bidding lets you change your bids whenever you want, without algorithms dictating your decision. You’ll also see more click-throughs if you improve the quality of your keywords and ads.

最后, CPC bidding in Google Adwords is the best option if you want to boost your revenue. Long-tail keywords are considered to be more relevant than short keyword-rich queries, so they’re cheaper to target. You don’t want to bid more than you need to, but it’s worth it if you get more customers. The CPCs in Google Adwords are very low, so you’ll probably be able to get a great return for your budget.

Cost-per-acquisition (每次转化费用) 投标

CPA is a measure of the cost per acquisition, or customer lifetime value, and can be used to determine the success of a digital advertising campaign. Other uses of CPA include measuring newsletter signups, e-book downloads, and online courses. As an overarching metric, CPA enables you to connect secondary conversions to the primary one. In contrast to CPC bidding, where you pay for every click, CPA bidding requires you to pay for only one conversion, thereby reducing the cost of the campaign.

While CPA bidding is more effective than CPC, you should consider the pros and cons of both. CPA is an effective way to control the costs of conversions while still allowing for some revenue and ad visibility. Manual bidding can have its disadvantages, such as being difficult to implement, limiting your control, and not being able to balance the two considerations of revenue and conversions.

While a high target CPA goal might help to increase your CPA, you must be aware that aggressive bids can hurt your account by causing it to self-throttle. This can result in a 30% decline in revenue. A higher CPA does not mean you should spend more than your budget. 反而, optimize your content to increase conversions and lower your CPA.

Besides the benefits of CPA bidding, it is also possible to bid on Facebook. Facebook has an option to combine this method with advanced targeting to target specific audiences. Facebook is a good way to measure the success of your campaign, and you will only pay if you receive a conversion. Using cost-per-acquisition (每次转化费用) bidding in Google Adwords can help you lower your cost per acquisition by a significant margin.

If your business does not sell physical goods, you can calculate CPA based on other metrics, such as lead capture, demo signups, 和销售. You can calculate the CPA by plotting the average CPA against impression-weighted Quality Score. Higher CPAs generally indicate lower ROI, so it is important to optimize for both CPA and Quality Score. But if your Quality Score is below the average, you will likely increase your CPA compared to competitors and will hurt your overall ROI.

Ads with a high quality score will earn higher ad rankings and lower CPA. This will discourage bad advertisers from advertising with poor quality content. While high quality ads will always attract more clicks, advertisers who have a low CPA will only be able to achieve high ad positions by bidding an exorbitant amount. They will eventually have to settle for lower rankings.

While CPA bidding in Google Adwords isn’t the best way to maximize your marketing spend, it will provide a higher ROI than low-quality ads. By improving quality score, you can improve CPA. 这边走, your ad spending won’t be as high as it could be. 所以, the next time you’re bidding, make sure you’re optimizing for conversions rather than cost.

If you’re looking to hire engineers, the process of keyword research and creating an effective Adwords campaign will help you find relevant keywords. 然而, there are some things to remember when choosing keywords. You should make sure the match type is right. Keyword research can also help you create landing pages and advertisements for new engineering positions. If you’re hiring software engineers, 例如, you can create an AdWords campaign to attract new engineers.

费用

You have probably heard about CPC (每次点击费用) and CPM (每次展示成本), but what are they? The terms refer to the costs of running advertisements based on clicks and impressions. While both methods can be expensive, they can generate incredible returns. Google is the largest search engine and millions of unique users complete searches on Google each month. This makes it crucial to get your website ranked highly for highly-competitive keywords.

幸运的是, AdWords provides many tools to help refine your target audience. Using demographics, 地点, and device targeting, you can tailor your ads to reach a specific group of people. 例如, you could target mobile users aged 18 至 34 or city-specific users in the United States. Another key metric to consider is Quality Score. Higher Quality Scores mean that Google will give preference to your ad, which often means lower cost.

The costs of Adwords vary greatly depending on your business and the type of keywords you’re targeting. 例如, the most expensive keywords on Google are related to finance, insurance, and other industries that deal with vast amounts of money. Other popular keywords include education and “degree.” If you’re planning to enter these fields, expect to pay high CPCs. 相似地, if you’re starting a treatment facility, be aware of high CPCs.

Features

If you are using the advertising channel called AdWords for your business, you may be wondering if you are getting the best results possible. This article will discuss the features of Adwords that will ensure you are getting the most bang for your buck. You might also wonder if your agency is doing a good job managing it. Let us explore five of the most important features of Adwords to make the most of your marketing campaign.

Google has continued to focus on mobile and bid automation. 这 “Drafts and Experiments” functionality in AdWords includes two major product improvements. The first is a “draft” mode that lets you make changes without triggering the live campaign. This new feature has already been available through third-party management tools such as AdWords Editor. It allows you to test different variations of your campaign and see if they have any effect on your business.

The new interface of AdWords includes a number of features that were not present in the old dashboard. 然而, the old dashboard is soon to be retired. The new dashboard will replace the Opportunities tab. It has summary cards with links to further information on the features in that tab. 同时, you can monitor the progress of your advertising campaign by clicking on the highlighted keywords. It’s important to understand the differences between the old and new dashboards to optimize your advertising budget.

Geographic targeting

使用 Google AdWords 时, you have the option of setting up geographical targeting to ensure that your ads are only shown to users in a particular geographic area. Geotargeting will ensure that your ads are only shown to customers in the area you specify, which will increase your website conversions and Internet sales. You will only pay for the clicks of users who are relevant to your products and services. You can set up this type of advertising through your social networks or on search engines, so that you can target people based on where they live.

There are two types of geo-targeting available with Google Adwords: regional and hyperlocal. The first type of geo-targeting allows you to select a specific area within a country. Regional targeting is limited in scope, as each country has its own set of cities and regions. Some countries, 然而, have a wider choice. 例如, 在美国, Congressional districts can be targeted with Google Adwords. 然而, Congressional districts are an excellent choice for Politicians. Unlike counties, you can also specify a specific area within a city, such as a neighborhood, to narrow your audience.

As with any new marketing strategy, geo-targeting can increase your conversion rates. 然而, you should keep in mind that there are some limitations to this option, and you need to know how to implement it in your campaign. While it may sound like a good option for local businesses, it may not be the right solution for global brands. 最终, geo-targeting is not a substitute for an effective international SEO strategy.

Keywords with high search volume

One of the most effective ways to reach the right customers is to target customers who are searching for your products or services. It is important to know which keywords have high search volume, as these are the most competitive and likely to generate the most exposure and impression share. Here are some tips on how to choose the right keywords for your business. Using these keywords will help you achieve better rankings in SERPs. Here are some tips on selecting the right keywords:

Before deciding on your keywords, make a list of related words. Brainstorming is a crucial step in keyword research. Write down any word that pops into your head. Select the words that make sense for your business and use them in your advertising campaigns. If you can’t come up with anything on your own, list the keywords you’re interested in further research. 例如, you might want to use a word such as “salty” in ad campaigns.

Look at search volumes month-by-month. A seasonal keyword may have a big spike in search volume in October, but low search volume until October. Plan your content based on these keywords all year round. To determine seasonal keywords, you can use Google Trends data or Clickstream data. A keyword’s search volume may be seasonal in different countries. If you’re using Adwords as your primary source of traffic, make sure to include it in your content.

招标模式

When you’re trying to optimize your budget on Adwords, there are two basic ways to do it. 第一的, you can use conversion actions to help you set the bids. By stacking conversion actions, you can make one primary action $10 and another secondary action $20. 例如, a lead is worth $10, a sales qualified lead is worth $20, and a sale is worth $50. By using value-based bidding, you spend more on profitable customers while spending less on lower conversion value ones.

Bidding to value is a better option because it forces Google to focus on the quality of ad impressions. It also helps advertisers optimize their campaigns according to what matters most to them – better traffic and a more manageable post-conversion process. Optimizing for customer lifetime value or LTV is an excellent choice for businesses that want to engage customers deeply. 此外, you can easily track conversion values, and align your bidding strategy with your business goals.

The cost of each click depends on the Quality Score of the ad, and the lower the score, the cheaper the click. 然而, the quality score of ad impressions will affect your ad’s ranking in the search results. Higher Quality Scores will increase your chances of being displayed, resulting in a lower cost per click. 所以, a lower CPC will make your budget go farther.

The success of your online business depends on your marketing reach and customer engagement. You should know how to use PPC platforms such as AdWords to increase your exposure and customer engagement. Read on to learn about these key areas. It’s never too early to start using PPC platforms, including AdWords. Here are some important tips and tricks to get you started:

关键词研究

One of the first steps to creating a successful AdWords campaign is doing proper keyword research. Using the Google Keyword Planner can help you determine the number of searches for the keywords you’re considering, how much each keyword costs, and even suggests other words and phrases to use. 当正确完成时, this research will help you create a targeted campaign that is relevant to your target market. Keeping in mind that the more specific your keyword research is, the more targeted your ads will be.

One of the most popular and effective ways to start researching keywords is to use Google Keyword Planner. This tool shows search volumes for keywords by month. If your keywords are high in summer traffic, you should target them in that time. Another method of keyword research is using tools such as Google AdWords’ ad builder to find related keywords. Once you’ve narrowed down your list of keywords, you can begin generating content based on those searches.

While implementing your keyword research, you should consider what you want your website to accomplish. 这边走, you’ll know exactly what your target audience is searching for. You should also consider their search intent – are they informational, navigational, or transactional? 使用 Google 关键字规划器, you can get an idea of popular keywords for your niche. You should also check whether these keywords relate to your website. Using keywords in the right context will ensure your ads are seen by the right people.

To create an effective keyword strategy, you should also research your competitors’ 网站. Your competitors’ websites may contain content that isn’t as relevant to your products or services as your own. Using Google’s keyword planner, you’ll be able to discover which keywords are driving the most traffic to your competitors. You can then use this information to create a competitive keyword strategy. 这边走, you can use this strategy to improve your website’s ranking on Google.

质量得分

Quality score for Adwords is one of the most important factors to make your ads more relevant. 的Adwords’ quality score is determined by a set of algorithms that are similar to organic ranking algorithms. 您的质量得分越高, the more relevant your ads will be to your audience and ultimately your conversion rate. Here are some ways to improve your ad quality score. We’ll discuss some of the most common factors that influence your ad’s quality score.

A good way to increase your quality score is to monitor the conversion rate of your ads. Pay close attention to your quality score and eliminate those adverts with a low CTR. Try changing your headline to increase the conversion rate of your ads. 然后, try a new ad campaign with a different ad copy. This will increase your quality score significantly. 提高您的转化率, focus on improving these three components:

A low Quality Score can raise your Cost Per Click (CPC). It can vary based on the keywords that you target, but a high Quality Score can lower your CPC. To be honest, it can be difficult to observe the effect of Quality Score, but it will become clear over time. There are many other benefits to a high Quality Score. Keep in mind that these advantages are cumulative over time. You should not try to make one change overnight – the effect will build itself over time.

The highest Quality Score will improve your ad’s visibility in the search results. Google rewards advertisers who are able to create high-quality ads. And a low-quality ad can hurt your business. If you have the budget to make these changes, consider hiring an ad writer. Your campaign will be more successful and cost-effective if your Quality Score is high. 所以, take note: Quality score is not something to be taken lightly.

CPC

每次点击费用 (CPC) of an Adwords ad varies depending on several factors. The keyword and industry you are targeting determine the CPC. This determines how much money you’ll have to pay to run your campaign. Below are some of the factors that determine CPC. 继续阅读以了解更多信息. -What’s the audience you want to target? What type of products or services will your ads appeal to?

-How much do you want to pay per click? The amount you bid should not be more than your break-even point. Setting your max CPC too high will result in many conversions, which will ultimately reduce your ROI and sales. 相似地, lowering the maximum CPC amount will lower your ROI, but result in fewer sales. CPC is important because Google places your ads higher in search results if they have a higher Ad Rank.

-How much should you spend per click? While CPC is important for earning conversions, CPM is better for maximizing your ROI. 一般来说, you can earn more per click with a lower CPC. 然而, if you are targeting a low CPC, it will be easier to get a higher ROI. The best way to optimize your Adwords budget is to determine the average cost per click and calculate your cost per thousand.

-CPC is determined by the keyword you are targeting and the cost per click that your ad will receive. There are many factors that will impact the CPC of your ad, including keyword relevancy, landing page quality, and contextual factors. If you are targeting branded keywords, a high Quality Score can bring you a profitable return on your PPC campaign. 最终, your goal is to increase your CPC as much as possible, without going broke.

再行销

Remarketing with Google AdWords allows you to display custom ads to previous website visitors. You can also create dynamic remarketing ads based on feeds to reach past visitors. Using remarketing can give you the opportunity to convert one-time visitors into repeat customers. To learn more about this technique, 继续阅读. This article outlines the benefits and uses of remarketing with AdWords. It may be an option worth considering for your business.

Remarketing is an effective way to remind visitors of your products or services. You can create different ad variations based on the type of product that they have previously viewed on your site. 例如, you can target visitors who visited a cart page on day seven or 15 or only those who viewed the page on day seven. By targeting your audience based on their behavior, you can increase your conversion rate and ROI.

每次点击费用

If you’re wondering how much you’re spending on Cost per click for Adwords, 你不是一个人. Most people spend upwards of $4 per click on ads. 和, with the right research, you can lower that number considerably. Several techniques can help you do so. 第一的, geo-target your ads. This will allow you to display ads to specific types of mobile devices. 第二, you can limit the number of ads that show up on a given page, so that only relevant ones are shown to your visitors.

广告词’ CPC is relatively low for many industries. The average CPC for a search on Google is about $1 和 $2, but can reach $50 if you want to be more targeted. 取决于您的行业, 您的出价金额, 和你的竞争对手’ 出价, you can spend hundreds or even thousands of dollars a day on AdWords. 尽管如此, remember that even with Google’s free tools, you can still make money from advertising.

Another method of increasing your bid is by increasing your bid. 然而, it’s worth noting that keyword bidding varies from industry to industry. If you’re in the finance industry, your average conversion rate is about 2.70%. For industries like e-commerce and insurance, the average is below two percent. 任何状况之下, it’s crucial to monitor your campaigns carefully and adjust your bid accordingly. And don’t forget to use Google Sheet to track your campaigns.

While quality score and CPC are important for your AdWords campaign, you should also consider your keyword placement and landing page. 广告词’ Quality Score is a measure of the relevance of your content to searchers. The higher your CTR, the more likely it will be that your ad will get clicked. If your landing page isn’t relevant, your ad will be buried in the SERPs.

There are several important considerations when you’re using Adwords for your website. Knowing the costs, bidding for keywords, and conversion tracking are all crucial to making the most of this online marketing program. The information in this article will help you get started in no time. You can also use the tips from the article to learn more about other aspects of Adwords. This article will give you a basic overview of the process, from keyword research to bidding to conversion tracking.

关键词研究

One of the first steps in keyword research is understanding your business. By analyzing the questions that your target audience asks, you can create content that will appeal to them. A good way to collect data for keyword research is to immerse yourself in your community. Use word trackers to identify what people in your niche are searching for. Use the information to develop content that will appeal to your target audience and increase your site traffic. Here are some ways to gather keyword research data for your business.

After you’ve selected your keywords, prioritize them by relevance. Make sure they’re specific to the content of your site. Use three or five keywords per keyword. Focus on specific niches to make your campaign more effective. 还, avoid using keywords that are saturated with competition. Keyword research can also help you find recurring themes within your niche. When writing for an online publication, use keyword research to identify recurring themes within your industry.

If you’re using paid advertising to promote your website, keyword research is essential. Knowing your target audience’s search behavior is vital for your business. Use this knowledge to write relevant content for your audience. Keep in mind that there are different types of people who look for the same information as you do. If your audience uses the same terms, you’ll have a better chance of being found on SERPs. A key benefit to keyword research is that it can help you determine which keywords are most effective for your advertising campaign.

Understanding your target audience is essential for maximizing your online presence. If you use general keywords, you’ll likely be targeting a larger audience than you intended. By knowing your target audience’s needs, you can create keyword lists and strategies to meet their needs. With a little help from keyword research, you can create strategies to match your products and services with their needs. You’ll be amazed at how much you can improve your website’s search engine ranking and maximize your sales.

Bidding for keywords

Bidding for keywords in Adwords can be done at keyword level or at the ad group level. Keyword level bidding is more flexible and is ideal for maximizing the bid for the desired outcome of the campaign. Keyword expansion is also possible and can increase the bid for the entire ad group. Using ad groups and keyword bidding is easy to manage. You can also use ad group bidding for the first few days of your campaign to test out various strategies.

对于每个关键词, you can adjust the bid amount by changing the number of ads displayed for that keyword. Increasing the bid on the main keyword may improve your position in the ad group. 同样地, lowering the bid for the ad group may reduce the cost-per-conversion. You must also monitor the time to close to make the best bid for the keyword. The goal is to save money without sacrificing conversions.

When bidding for a keyword in Adwords, the amount paid is based on the popularity of the keyword. A keyword has the potential to drive a lot of traffic if the searcher types in the keyword in question. A good keyword choice should be relevant to the audience. By targeting the right audience, you can reach a larger audience and build a strong PPC campaign. 除了, a keyword bidding campaign can be managed by an expert agency, such as Deksia.

Once you’ve optimized your ad, monitor the results and make adjustments as necessary. When you run paid ads, make sure to target relevant keywords and evaluate their performance periodically to ensure that the results are optimal. By following the tips above, you’ll be on the right track to reach your goals. Just keep in mind that your goal should be relevant and achievable. Just remember to adjust your bids if necessary.

费用

The most expensive AdWords keywords are those that involve finance and industries that manage vast amounts of money. Some of the most expensive keywords on Google include education and “degree,” two categories that can be considered highly competitive. People who are looking to break into the education and treatment industry should expect high CPCs. Companies that deal in health care and medicine should be aware of this as well. Aside from healthcare, insurance companies and financial firms spend the most on AdWords.

Another factor to consider when calculating the cost of Adwords is conversion rate. A conversion rate is a percentage of a click’s cost that results in an action. 例如, if someone clicks on a link to sign up for an email subscription, an AdWords user can create a unique code to track the email subscriptions for that particular visitor. This code will send periodic pings to AdWords servers to correlate data. Once the data is compiled, the cost of each conversion is divided by the total number of clicks.

Average costs of click vary widely and depend on keyword and industry. On the search network, average CPCs are around $2.32. 在显示网络上, they are $0.58. For more information on these metrics, visit our AdWords metrics article. One way to save money on AdWords is to use keywords that have a high Quality Score. High Quality Score keywords earn better ad rankings and save money.

If you’re running a PPC campaign with Google, it’s critical to understand the cost per click. Google has a suite of tools that helps businesses monitor and measure the effectiveness of their advertising. This includes Google’s own Google Analytics software, which measures the cost per click. But before deciding to use this tool, make sure that you’re fully aware of the cost and duration of each campaign. 此外, a company’s marketing budget will likely determine the amount of money it costs to use PPC advertising.

转化跟踪

Conversion tracking in AdWords has several advantages. 第一的, it can increase your conversion numbers retrospectively, by crediting the last click and the transaction date. 第二, it allows you to track post-conversions, or conversions that have not occurred in the first week of checking the statistics. 为了这, you will want to create a tracking cookie that will last at least thirty days. The longer the cookie, 更好, as it will help you track all of the conversions made.

设置网站或致电现场转换时, you will want to enable the View-through conversion window. This setting tracks visitors who view your ad but don’t click. These people may come back later and convert. You can set the time between view and conversion to be anywhere from one day to 30 天. You can also select a Custom value, which will track visitors for any length of time. To track conversions, you’ll need to know which ads are getting the most traffic.

The conversion tracking in Adwords can be set up to measure the number of phone calls that occur after clicking your ad. You can choose from a range of options based on what your conversions look like. Website conversions, 例如, include purchases and sign-ups. Phone calls, 另一方面, can include phone calls that originate from your ad and then end up on the customer’s phone. For these kinds of conversions, you’ll need a phone number for the conversion to be tracked.

Conversion tracking in AdWords does not work with customers who don’t have cookies enabled. Even though most internet users browse with cookies enabled, they can still disable the conversion tracker cookie. You can also use a conversion tracking plugin in AdWords to change the conversion code. If you’re still having problems, consider contacting an advertising agency or a website developer. They’ll be happy to help.

否定关键字

You’ve probably heard of negative keywords in Adwords, but how exactly do you use them? What’s the best way to use them? Well, it’s actually quite simple. 第一的, you need to create a shared set of negative keywords. 然后, you can start adding negative keywords to your campaign. 这边走, you’ll be able to avoid wasting money on ad campaigns that don’t convert.

When you’re building your list, be sure to choose the right types of negative keywords. These are terms that are semantically connected, but are not related to your products or services. Ads that show up for terms that aren’t relevant to your products or services are unlikely to generate any sales, so you should avoid using those keywords. You can also use negative keywords for non-buying search queries. This can help your campaigns achieve higher conversion rates.

When creating a negative keyword list, you should choose the words that will be most difficult for you to rank for. You can use keywords that contain plural forms of the words or phrases you don’t want to target. Depending on your goal, you can add negative keywords to ad groups or campaigns and also use phrase match negative to exclude any irrelevant terms. This can help you lower your CPC, and increase your ad’s placement.

To create a list of negative keywords, you should create a separate ad group for each type of keyword. These keywords should cover different concepts related to industrial companies and manufacturing. 这边走, you can tailor your keywords and communicate with relevant people. 然而, you must take care not to add negative keywords to the wrong level. They will be added as exact matches. If you choose the wrong level, you’ll end up with a mess of a campaign.

如果您是 Adwords 新手, 最好保持简单. Don’t try to do more than the platform allows. And be patient – it will take time to get your feet wet. 本文将引导您完成开始广告系列的第一步. Adwords 不仅仅是设置广告系列, 然而. 继续阅读以了解有关拆分测试广告和优化目标网页的更多信息.

关键词研究

When using pay-per-click advertising to promote your website, 关键词研究很重要. 通过了解客户在线搜索的内容, 您可以创建相关内容. 它还可以帮助您定位特定的受众, 例如在医疗行业工作的人或对脊柱手术感兴趣的人. 例如, 如果您的目标市场是脊柱外科医生, 您可以使用有针对性的广告来定位他们. 使用 Google Keyword Planner 可以帮助您找到正确的关键字.

第一的, 使用可让您探索主题的关键字工具, 问题, 和与您的网站相关的社区. Bing是全球第二大搜索引擎, 加工 12,000 每月百万次搜索. 选择关键字后, 您可以编写使用这些术语的内容. 这将增加吸引新访客的机会, 提高您的网站流量. 研究关键词后, 为您的内容选择最好的.

关键字研究的另一个工具是 Ahrefs. 这个免费工具为您提供有关关键字的详细信息, 包括他们的搜索量, 竞赛, 和网站流量. 它还可以告诉您哪些竞争对手的搜索量更高，并且正在使用其他策略在搜索引擎中排名靠前. 在选择要定位的关键字之前，请务必查看竞争对手的网站. 不管你的目标是什么, 了解竞争对手以及他们如何为您选择的关键字排名至关重要.

关键词研究最重要的一步是了解你的受众. 您想吸引目标受众的注意力, 并且知道他们在寻找什么会帮助你做到这一点. 这可以使用免费的关键词工具来完成，比如谷歌的关键词工具, 或付费关键字研究工具，例如 Ahrefs. 您可以使用此信息撰写与您的受众相关的新帖子. 这是用于生成新内容的宝贵工具.

Adwords campaign goal

Google provides different kinds of guidance to help you choose the most effective ads for your website. 您可以在标准和自定义转换目标之间进行选择, 它们有助于出价策略. 如果您有在线服装店, 例如, 您可能希望使用自定义转化目标来增加您产生的收入. 然后, 您可以添加转化操作，例如填写潜在客户表单或购买产品. 为服装店创建 Adwords 广告系列, 遵循这些提示.

在启动 Google Adwords 广告系列之前, 确定您愿意花费的预算. 一个好的经验法则是至少花费 $20-$50 一天. 您可能需要花费更多或更少，具体取决于关键字的竞争程度和估算的每次点击费用. 在设定预算之前，您还应该知道获取客户或潜在客户的成本. 然而, 设定现实的目标并进行调整以最大化结果仍然很重要.

对比测试广告

When you’re split testing ads in Adwords, 您可以选择两个具有不同特征的广告版本. 例如, 在第一个广告中, 您可以在第二个字符中大写第一个字符, 反之亦然. 此外, 您可以更改两个广告版本的显示网址. 这边走, 您将能够看到哪个广告更有效. 然后, 您可以选择要使用的广告.

确定哪个广告的效果优于其他广告, 您可以使用拆分测试软件. 这些软件程序可让您查看各种指标, 例如收入和转化. 这些指标对您的业务成功至关重要, 所以选择那些直接影响你结果的. 例如, 您可以分析网站流量的不同来源，并确定哪些流量带来的收入最多. 拆分测试软件将向您展示哪些流量来源对您的业务最有利.

选择广告变体后, 是时候分析结果了. 这样做, go to “View Change History” and look for the date and time that each ad set was modified. 例如, 如果您在 9 月对文字广告进行了更改 23 在 7:34 下午, click on the “Show Details” link to see the exact time and date that you made the change.

在 Facebook 中拆分测试广告, 确保选择产生结果的预算. Facebook 有您必须遵循的最低建议预算. 然后, 在两个广告组之间平均分配预算. 为了得到更准确的结果, 确保检查差异的统计显着性. 如果你不确定, 使用每次转化费用指标. 两个广告组的平均每次点击费用可能很高，反之亦然.

Optimizing landing pages

Testing the effectiveness of various elements of your landing pages is the key to effective optimization. 衡量不同元素有效性的一种方法是使用热图. 这些可以向您显示人们在您的页面上单击的位置, 他们是否忽略了行动号召或专注于其他非必要元素. 通过跟踪访客行为, 您将能够进行调整以改进您的网站. 虽然热图是测试着陆页的最常用方法之一, 它们不是改进它们的唯一方法. 其他可视化数据报告包括滚动地图, 叠加层, 并列出报告.

页面速度是另一个需要考虑的重要因素. 如果您的目标网页加载时间过长, 访客会很快失去兴趣. 这可能会导致高跳出率, 这会提醒 Google 糟糕的用户体验并可能影响您的广告评级. 通过使用浏览器缓存并最小化不必要的文本, 您可以提高页面速度，同时降低每次点击费用. 通过解决这些问题, 您可以改善着陆页的用户体验并提高其转化率.

精心设计的目标网页对于最大化转化率至关重要. 它应该没有杂乱且易于导航. 它也应该易于导航, 这样会提示访问者更快地采取行动. 它应该易于导航, 并应包括与所提供产品或服务相关的信息. 登陆页面需要在所有这些方面都有效以增加收入. 优化着陆页的第一步是测试和评估不同的价值主张. 下一个, 测试和调整表单字段以使其更具吸引力. 最后, 将社交证明添加到您的目标网页以提高可信度.

跟踪转化

One of the most important steps in tracking conversions with Adwords is identifying the type of conversion. 转化的价值因操作类型而异. 点击率和销售额, 例如, 都是一种转换形式, 因此每个的价值各不相同. 您还可以使用归因模型来确定为每种类型的转化分配多少功劳. 如果您不知道如何归因转化, 这里有一些步骤可以帮助您入门:

首先, 确保您有一个全局网站代码, 或记录每次转化的代码. 例如, 如果您的应用或网站包含电话号码, 您的转换代码可以为您录制通话. 您还可以使用自定义转换代码来跟踪电话. 这边走, 当访问者点击特定电话号码链接时，您的 AdWords 帐户将收到一个唯一的跟踪代码.

使用 Adwords 跟踪转化的另一种方法是在您网站的每个页面上设置跟踪代码. 您可以在 AdWords 网站上填写表格，也可以将代码粘贴到您的网页中. 一旦完成, 您可以命名转化并跟踪每个广告的效果. 如果您想确切了解有多少人实际从您的广告中转化, 这是衡量您的广告系列的最佳方式.

为您的网站设置转化代码后, 您可以安装 Google Tag Manager 来跟踪每次广告点击的成功率. 它将逐步指导您完成整个过程, 包括使用转化 ID, 转换标签, 和一个链接器. Google Tag Manager 还会为您提供所需的 JSON 导出. 然后，您可以配置标签并使用 Adwords 跟踪转化.

在 Adwords 中启动广告系列之前，您应该了解几件事. If you’re unsure of where to begin, 阅读本文以了解关键字主题, 定位选项, 投标, 和转化跟踪. 您甚至可以选中这两个框并从其他来源复制和粘贴广告. 复制广告后, 确保更改标题并在需要时复制. 到底, 您的广告应该看起来像您在比较它们时发现的那些.

关键字主题

Google has just rolled out a new feature called ‘Keyword Themes’ which will help advertisers target their ads more efficiently. 关键字主题将在未来几周内在智能广告系列功能中提供. 谷歌宣布了一系列旨在减轻 COVID-19 关闭影响的新工具, 包括智能广告系列. 继续阅读以了解如何利用这些新工具. 让我们深入了解其中的一些.

关键字主题的一个优点是它们使同一类别中的关键字之间的比较容易. 例如, 当鞋子和裙子分组在同一个广告组中时，很难比较不同关键字的效果. 然而, 如果您遵循逻辑主题方案, 您将能够轻松比较广告系列和广告组的关键字效果. 这边走, 您将更清楚地了解每个产品类别中哪些关键字最有利可图.

Relevancy – When people use Google search engines to find products, 包含相关关键字的广告更有可能被点击. 相关性还有助于提高质量得分和点击率. 在不同的广告组中使用相似的关键字, 你可以节省金钱和时间. 提高关键字相关性的一些关键策略包括:

定位选项

You can choose to use the campaign-level targeting for mobile and display ads. 广告系列定位通常适用于广告系列中的所有广告, 并且广告组可能会覆盖广告系列定位. 更改您的广告系列定位, 你应该去设置标签, 然后点击位置目标. 单击编辑以修改您选择的位置目标. 您可以从目标受众中排除特定位置. 或者, 您可以调整特定位置的出价.

社交媒体广告活动的另一个重要方面是有效定位. YouTube, 例如, 允许您按桌面定位, 药片, 或移动设备. 您还可以选择是否在特定区域展示广告. 许多品牌在全国和本地市场, 所以考虑观众住在哪里很重要. 如果您想吸引大量受众, 您可能想使用地铁定位. 但请注意，对于您的本地企业而言，都市圈定位可能过于广泛.

使用亲和力受众可以帮助您根据兴趣定位您的受众, 习惯, 和其他细节. 这边走, 您将能够接触到最有可能对您的产品或服务感兴趣的人. 此外, 您可以通过列出您的网站或关键字来直接定位这些人. Google Adwords 将使用您的关键字数据来创建您的亲和力受众. 然后, 您的广告将根据他们的兴趣展示在合适的人面前, 习惯, and demographic data.

Retargeting ads are a great option if you don’t know which audience you’re targeting. Remarketing allows you to reach existing visitors while retargeting allows you to target new ones. The same applies to display ads on other websites. You may even be able to target multiple pages for your ad campaign. With these methods, you can reach a large audience. If you want to reach a wider audience, you can target multiple pages for a specific topic.

While keyword targeting has been the backbone of paid search since its beginning, audience targeting is an important tool in online advertising. It allows you to choose who sees your ads and ensures that your advertising budget goes to the people most likely to buy. 这边走, you’ll be sure to get a return on your ad budget. It’s important to always refer back to your strategy when deciding on audience targeting.

投标

You can choose between two different ways of bidding on Adwords. The most common is Cost Per Click (CPC). This type of bidding requires advertisers to decide how much they’re willing to pay for each click. This method is considered the standard, but isn’t the only way to bid. There are several other methods, 以及. Here are some of them:

Product keywords aren’t exactly keywords for AdWords (PPC). These are the product names and descriptions that people actually type into the search bar. You’ll also need to update the product names if profitable queries start appearing in your PPC campaign. Here are some tips to optimize your keyword selection. In PPC ads, showcase the seller ratings. In order to maximize conversions, you’ll need to adjust your keywords and bids.

Automated bid strategies can help you take the guesswork out of paid ads, but manually adjusting your bids can give you better results. While your bid determines how much you’ll pay for a specific keyword, it doesn’t necessarily determine where you rank in Google’s search results. 实际上, Google wouldn’t want you to get top spot for your keyword if you’re spending more than necessary. 这边走, you’ll get a more accurate view of your ROI.

You can also use bid modifiers to target specific geographic areas, electronic devices, and time frames. By using bid modifiers, you can ensure that your ads appear only on relevant websites. It’s also important to monitor your ads and bids to make sure you’re getting the best ROI. And don’t forget to monitor the performance of your ads and bids – they’re crucial to the success of your paid advertising campaign.

Smart campaigns divide their bidding into multiple “广告组。” They put ten to fifty related phrases in each group, and evaluate each one individually. Google applies a maximum bid for each group, so the strategy behind the campaign is intelligently divided phrases. 所以, if you want your ads to be displayed in front of your target audience, you should make smart decisions about bidding on Adwords. 这边走, your ads can reach your target audience and increase sales.

转化跟踪

To increase your return on ad spend, you should set up Adwords conversion tracking. You can do this by entering different values for different types of conversions. You may also choose to track ROI by entering different values for different price points. You can choose to include conversions within a certain amount of time, 例如, every time someone reloads your ad. 这边走, you can track how many people have viewed your ad, but not necessarily purchase something.

Once you’ve implemented Adwords conversion tracking, you can export these data to Google Analytics to see which ads have led to the most conversions. You can even import these conversions to Google Analytics. But make sure not to double-track and import data from one source to another. 否则, you may end up with two copies of the same data. This can cause issues. This is a common problem and can be avoided by using a single AdWords conversion tracking tool.

While you can still use Adwords conversion tracking to make your business more efficient, it can be time-consuming and frustrating to figure out what works and what doesn’t. The key is to determine what kind of conversions matter most to your business and track them. Once you’ve decided what kind of conversions you’ll track, you’ll be able to determine how much money you’re making with each click or conversion.

To get started with Adwords conversion tracking, you’ll need to connect Google Analytics to your website. You’ll need to select the relevant category and name conversions in Google Analytics. Conversion tracking is very useful for tracking the effectiveness of ads and the actions of customers. Even a small increase in conversion rate can help you grow your business. Since every click costs money, you’ll want to know what is working and what isn’t.

The Google Tag Assistant can help you set up conversion tracking for your website. You can also use Google Tag Manager to implement it. Using the Google Tag Assistant, you can check the status of the conversion tracking tags. Once the tag is verified, you can use the Google Tag Assistant plugin to see if your conversion tracking code is working. And remember to use an alternate conversion tracking method that works well for your website. These tips can help you get the most out of your Adwords campaigns.

如果您是 Adwords 新手, 不要太陷入复杂的细节中. 通过执行平台允许的最少操作来保持简单. 而且, 请记住，AdWords 需要时间和耐心. 如果您不确定从哪里开始, 这里有一些帮助您入门的提示:

关键词研究

虽然 AdWords 的关键字研究非常耗时, 这是迈向成功活动的必要的第一步. 关键词研究不佳可能会导致您损失数千美元的销售损失. 幸运的是, 有几种简单的方法可以完善您的关键字研究. 以下是一些帮助您入门的提示:

使用关键字规划器. 该工具将告诉您特定关键字每月获得多少流量. 如果夏季流量高峰, 您需要定位这些关键字. 还, 使用关键字规划器根据您的限制查找相关关键字. 您甚至可以使用此工具浏览数百个关键字. 当您缩小列表范围后, 选择最相关的. 确保检查您的关键字的竞争情况, 因为它会影响您的活动的成功.

不要每个月都使用相同的关键词. 如果你选择竞争太激烈的关键词，你就会赔钱. 长尾关键词非常适合博客文章, 但它们必须逐月继续受欢迎. 我们将在以后的文章中介绍长尾关键词. 检查关键字流行度的一种方法是使用 Google 趋势. 如果没有特定关键字流行度的数据, 您不能在 AdWords 中使用它.

关键词研究是有机搜索营销的重要组成部分. 这是您战略中的重要一步, as it provides insight into your target audience’s preferences. You can then use the information you gain from this research to refine your content and SEO strategy. The result will be a higher amount of organic traffic and brand awareness. The most successful SEO campaigns start with keyword research and content creation. Once your content and website are published, your SEO efforts will be optimized for the keywords you’ve identified.

招标模式

There are two types of bid strategies in Adwords: manual and enhanced. Manual CPC aims at driving quality traffic and ensuring a high click-through rate. Enhanced CPC focuses on maximizing click-through rates while protecting against wasted spend. Both manual and enhanced CPC strategies are time-consuming. While manual CPC generates the highest number of clicks, 提高每次点击费用最适合提高品牌知名度和收集未来转化数据.

每次点击费用 (CPC) 是 AdWords 最常见的出价方式. 它通常用于针对较小受众且不需要大量流量的活动. 每千次费用出价方法对于这两种类型的广告系列都很有用，因为它可以深入了解展示次数. 这些数据对于长期营销活动非常重要. 如果您的预算紧张, 考虑手动每次点击费用出价策略.

AdWords 的出价模型是一个复杂的系统，它利用多种技术来优化广告活动. 取决于您的活动目标, 您可以为关键字设置最高出价，也可以根据转化次数和销售额手动调整出价. 对于高级用户, 动态出价可用于跟踪转化并相应调整出价. 成功的活动将在达到活动目标时提高出价.

手动出价可用于微调广告定位. 手动出价可用于广告组和单个关键字. 手动每次点击费用出价最适合初始广告系列和数据收集. 通过使用这个策略, 您只需在点击广告时付费. 手动每次点击费用出价允许您单独调整出价以获得最佳结果. 您还可以选择设置最高每次点击费用以增强对广告系列的控制.

点击率

WordStream 发布的关于平均点击率的研究 (点击率) 对于 AdWords 广告系列，我们发现其范围包括 0.35% 至 1.91%. 该研究还确定了增加或减少点击率的因素, 包括每个广告的点击次数, 每次点击费用 (CPC), 以及每次行动的成本 (每次转化费用).

高点击率意味着高展示次数, 这并不意味着广告活动效果良好. 使用错误的关键字可能会花费金钱并且无法转化. 广告应在创作的各个方面进行测试，以确保它们尽可能与目标受众相关. 除了关键词研究之外, 广告内容也应优化以提高点击率. 以下是一些提高点击率的技巧:

第一的, 确定您正在运行的网站类型. 例如, 电子商务网站的点击率将低于潜在客户生成网站. 对于电子商务网站, 本地化活动可以提高点击率, 由于消费者信任当地企业. 虽然文字和图片广告对于潜在客户开发网站来说并不是最具说服力的, 信息丰富且引人注目的广告有助于激发观众的好奇心. 这最终将导致点击率. 然而, 点击率取决于几个因素, 包括报价类型和网络.

提高点击率是有效点击付费广告的一个重要因素. 高点击率直接影响每次点击费用, 决定质量得分. 点击率的计算方法是展示次数除以点击次数. 如果您的点击率高于百分之五, 这意味着大部分看到您广告的人都会点击它们. 只要是这样, 为了获得高点击率，值得优化每次点击付费广告.

否定关键字

在 Adwords 中, 否定关键字是当用户搜索时阻止您的广告展示的字词或短语. 您可以通过在关键字或短语前添加减号来创建否定关键字. 您可以使用任何单词或短语作为否定关键字, 例如“忍者空气炸锅”. 否定关键字可以根据您的意愿广泛或具体. 以下是在 AdWords 广告系列中使用否定关键字的一些方法.

默认的否定关键字匹配类型是否定广泛匹配. 这意味着包含所有否定词的查询不会显示否定广泛匹配关键字. 如果您的查询中只有几个否定词, 您的广告将不会展示. 这意味着您可以通过选择否定广泛匹配关键字来更快地创建广告系列. 但在选择否定广泛匹配关键字时必须小心. 您不想陷入没有任何销售的营销活动.

您可以在广告组一级使用否定关键字来保护您的广告免受通用术语的影响. 这边走, 您将能够屏蔽任何不适用于您的广告组的搜索. 当您想要限制某些广告组时，此策略特别有用. 否定关键字将自动成为未来广告组的默认否定关键字. 请务必检查 Google 的网站和广告组是否有任何歧义.

使用否定关键字的旅程从查找与您的业务无关的关键字开始. 一旦你确定了这些关键词, 您应该使用搜索词选项卡来发现这些关键字的深入搜索查询. Review this report regularly to ensure that your ads are not wasting your valuable time and money on irrelevant keywords. 记住, you’ll never make a sale if you don’t target the right people! If you don’t use negative keywords in Adwords, you’ll end up with a stale ad campaign.

Targeting your audience

If you’re thinking about implementing remarketing campaigns in your AdWords campaign, you’ll want to target specific groups of people. These groups are already browsing the web, but you can add or exclude those groups. If you’re targeting specific demographics, you’ll want to select them before you begin building your campaign. Using Google’s Audience Manager will help you determine which groups to target and how much information they have about you.

寻找合适的受众, 您应该首先确定网站的目标位置和语言. 如果您的目标受众位于美国, 那么用美国语言来针对他们将是无效的. 换句话说, 如果您的网站只有本地客户, 您应该针对您所在地区的人. 例如, 如果您是当地的水管工, 你不应该针对居住在美国的人.

使用 AdWords 定位受众时, 您可以使用相似的受众群体或再营销来吸引具有共同兴趣和行为的人. 此外, 您可以通过添加相关关键字来创建自定义受众群体, 网址, 并将应用程序添加到您的受众群体列表中. 这是针对特定受众群体的好方法. 这可以让您接触到已经在您的网站上执行过特定操作的用户. 最终, 有效受众定位的关键是了解特定人群点击您广告的原因.

开发成功的 AdWords 广告系列的第一步是定位您的受众. 的Adwords’ 受众群体定位功能可以帮助您定位对您的产品或服务表示感兴趣的人群. 这将提高您的广告系列的效果, 同时减少在无趣的眼球上的广告支出. 您还可以定位访问过您的网站或应用程序的用户. 这将帮助您更好地定位受众并改进您的出价策略.

在尝试使用 Adwords 之前, 你需要研究你的关键词. 此外, 您需要知道如何选择匹配类型, 指的是 Google 将您的关键字与人们搜索的内容的匹配程度. 不同的匹配类型包括精确, 短语, 和广泛的. 您想选择最精确的匹配类型, 而广泛是最不具体的匹配类型. 如果您不确定选择哪种类型, 考虑扫描您的网站并根据其内容选择最佳组合.

关键词研究

充分利用 AdWords 广告系列的一个好方法是进行关键字研究. 您可以使用 Google 的免费关键字工具, 关键字规划师, 或其他付费关键字研究工具. 在任一情况下, 您的研究应侧重于在 Google 搜索中排名最高的术语. 买方角色是理想客户的概况. 它详细说明了它们的特点, 目标, 挑战, 影响, 和购买习惯. 使用此信息, 您可以为您的 AdWords 广告系列选择最合适的关键字. 您还可以使用 Alexa 等关键字研究工具来获取有关竞争对手和付费关键字的信息.

一旦你有一个关键字列表, 您可以细化您的列表以找到将产生最高回报的列表. 种子关键字是描述产品或服务的流行短语. 例如, “巧克力” 可能是一个很好的种子关键字. 然后, 使用关键字选择工具，例如 Google 的关键字工具, 将您的搜索扩展到其他相关术语. 您甚至可以使用相关术语的组合来进一步完善您的策略.

在广告系列的早期阶段进行关键字研究至关重要. 这样做将确保您的预算是适当的，并且您的广告系列有最大的成功机会. 除了确定产生一定收入所需的点击次数, 关键字研究还可以确保您为广告系列定位正确的关键字. 记住, 每次点击的平均费用可能因关键字和行业而异.

一旦您确定了正确的关键字, 您已准备好了解竞争对手为他们的网站做了什么. SEO包括数字营销的不同方面, 例如社交媒体中的提及和某些关键字的流量. 品牌的 SOV 和市场整体定位将帮助您确定如何扩大和吸引用户. 除了研究关键词, 您还可以比较竞争对手’ 有机关键词研究网站.

投标

对 Google Adwords 出价是向 Google 支付到达您网站的流量的过程. 您可以选择不同的出价方式. 每次点击费用出价是最受欢迎的. 在这个方法中, 只有当有人点击您的广告时，您才需要付费. 然而, 每次点击费用出价也是一种选择. 通过此方法出价, 只有当有人真正点击您的广告时，您才需要付费.

虽然可以购买广告并查看其效果, 监控它仍然很重要. 如果您想查看最高的转化量并将其转化为销售额, 您需要确保您的广告针对的是对您所提供的产品感兴趣的人. 竞争非常激烈，您可以使用这些信息来制作更有效的广告系列. 在优化广告系列以获得最高投资回报率时，您始终可以向他们学习.

质量得分是另一个需要考虑的指标. 质量得分衡量您的广告与搜索查询的相关程度. 获得高质量分数将有助于您的广告排名, 所以不要害怕改进它! 通过提高出价, 您可以提高广告的质量得分. 你的目标应该是至少获得一个质量分数 6.

重要的是要记住，谷歌的 Adwords 平台有时会让人不知所措. 帮助您了解整个过程, 把它分解成更小的部分. 每个广告组都属于一个广告系列, 在这里您可以管理您的每日预算和总预算. 广告系列是您的广告系列的核心，应该是您的主要关注点. 但不要忘记您的广告系列可以包含多个广告组.

质量得分

的Adwords’ 质量得分衡量您的广告与您网站内容的匹配程度. 它可以防止您显示不相关的广告. 这个指标可能很难自己理解和改进. 只能通过 Adwords 的关键字效果报告访问. 您不能在 DashThis 等其他广告服务程序中使用它. 下面列出了提高质量得分的最佳做法.

点击率比看起来更复杂. 它考虑了历史数据和关键字的当前竞争力. 即使关键字的点击率较低, 它仍然可以获得高质量的分数. 谷歌会提前让您知道您的广告在投放时可以获得多少. 相应地调整您的广告文字. 您可以通过改善这三个组成部分来提高您的质量得分.

点击率是另一个重要因素. 如果您的广告获得五次点击, 它的质量得分为 0.5%. 如果没有人点击它们，在搜索结果中获得很多印象是没有用的. 该指标用于确定您的广告的相关性. 如果您的广告没有获得足够的点击次数, 您的质量得分可能低于竞争对手的. 然而, 如果您的质量得分较低，这并不意味着您应该停止投放广告.

除了高点击率, 您的广告必须与所定位的关键字相关. 优秀的广告经理知道关键字组的深度. 构成质量分数的因素有很多, 从长远来看，努力改进它们可能是有益的. 最终, 它可以改善您的定位, 以及您的每次点击费用. 然而, 这不可能在一夜之间实现, 但有一些工作, 从长远来看，它可以产生很大的不同.

每次点击费用

您可能想知道如何使用 Adwords 的每次点击费用来计算投资回报率. 使用不同行业的基准可以帮助您设定营销预算和目标. 以下是房地产行业的一些基准. 根据 AdWords 行业基准, 该行业的每次点击费用为 1.91% 在搜索网络和 0.24% 在展示网络上. 如果您打算将 Google AdWords 用于您的网站或业务, 牢记这些基准.

每次点击费用定价通常被称为按点击付费 (PPC) 价钱. 出现在 Google 搜索引擎顶部结果中的广告费用可能低至 81 每次点击美分. 这可能是煎锅的广告黄金标准. 您的 PPC 越高, 您的投资回报率越高. 然而, 您的 PPC 预算会因时段而异, 关键词竞争, 和质量分数.

Adwords 的平均每次点击费用因行业而异, 业务类型, 和产品. 每次点击成本最高的是消费者服务, 法律服务, 和电子商务. 每次点击成本最低的是差旅和酒店服务. 特定关键字的每次点击费用取决于出价金额, 质量分数, 和竞标. 每次点击的费用可能会根据您的竞争对手而波动’ 出价和您的广告排名.

降低每次点击费用, 您可以选择手动或自动出价. 然后, Google 会根据您的预算选择最相关的出价. 您还可以为广告系列设置每日预算, 剩下的交给 AdWords. 您可以通过创建和维护适当的结构来优化您的帐户, 并进行频繁的审核以发现任何错误. 所以, 您如何计算每次点击费用?

转化跟踪

拥有 Adwords 转化跟踪像素是您在线营销策略的重要组成部分. 此代码可让您查看有多少访问者在您的网站上实际转化. 然后，您可以使用这些数据来调整未来的广告并优化整个网站的性能. 在您的网站上设置转化跟踪, 只需在网站上创建一个转化跟踪像素并将其部署以跟踪访问者’ 活动. 您可以查看多个级别的数据, 包括竞选, 广告组, 广告, 和关键字. 您甚至可以根据关键字的转化效果对关键字进行出价.

设置 AdWords 转化跟踪很简单: 您只需输入转换 ID, 转换标签, 和转化价值. 您还可以选择 “开火” 跟踪代码的触发日期. 您可以从特定页面中选择日期, 如那个 “谢谢你” 页, 确保代码在所需日期触发. 触发日期应早于您希望获取转化数据的日期.

在没有转化跟踪的情况下使用 AdWords 就像把钱付诸东流. 在等待第三方实施跟踪代码的同时继续投放广告是浪费时间和金钱. 只有在您拥有跟踪代码后，真实数据才会开始显示. 那么最常见的转化跟踪错误是什么? 以下是一些常见的原因:

使用 AdWords 转化跟踪是查看有多少访问者在您的网站上进行转化的好方法. AdWords 转化跟踪是小型企业在线营销中极其重要的一部分, 当您为每次点击付费时. 了解有多少访问者转化为销售将帮助您确定您的广告支出是否产生了收入. 您越了解您的转化率, 你可以做出更好的决定. 所以, 立即开始实施 AdWords 转化跟踪.

如果您正在考虑在 Google 广告平台上投放广告, 那么您需要知道如何设置营销活动, 选择关键词, 并制作广告. 以下文章提供了一些有用的提示和信息，可帮助您入门. 您还可以详细了解 Google AdWords 报告和优化功能. 以下是在 Google 上投放广告系列时需要牢记的一些最重要的提示. 继续阅读! 读完这篇文章后, 您应该能够制作有效的 AdWords 广告.

在 Google 广告平台上投放广告

现在, 世界上最受欢迎的网站, 谷歌, 拥有数十亿用户. 谷歌通过两种主要方式通过该用户群获利: 通过建立用户档案并与广告商共享这些数据. 然后，谷歌要求广告商对第三方公司投放的各个广告进行竞价. 这个过程, 称为实时竞价, 是接触广大潜在客户的最有效方式. 数百家公司向 Google 提供广告投放所需的数据和信息.

设置活动

有许多不同的选项可用于在 Google Adwords 中设置广告系列. 选择关键字后, 您可以设置预算并定位地理区域. 然后，您可以选择要在营销活动中显示的结果类型, 例如点击次数或转化次数. 您还可以指定每月的天数. 这将使您的广告仅展示在该地区用户的网页上.

您可以选择将广告定位到特定地址或更大的区域, 例如邮政编码. 您还可以根据年龄选择目标人群, 性别, 和收入水平. Depending on the type of ad you want to display, you can target people based on their preferences. If you don’t know what your target audience is, you can select broad categories like “all US residents,” 或者 “nearly every United States resident” for the ads.

When setting up a campaign, you must choose a goal. This can mean different things for different businesses. A well-defined goal will make the difference between lead generation and failure. You can also set SMART objectives to help you develop systems and methods for accomplishing your Google Adwords objectives. A good example of a conversion goal is the number of clicks your ad receives. This figure will tell you how much you need to spend for your campaign.

If you’re new to AdWords, 最好将总体预算平均分配到所有广告系列中. 根据您的业务目标选择预算, 并降低那些不太重要的预算. 不要忘记您随时可以更改任何广告系列的预算. 调整预算以获得最佳结果永远不会太早. 在 Google Adwords 中设置广告系列时, 记住考虑您的目标并跟踪您的结果.

选择关键词

在选择关键词之前, 您需要考虑广告活动的目标是什么. 如果您的目标是提高您的业务知名度, 您可能不需要高意图的关键字. 如果您想增加销量, 您可能需要关注更有针对性且搜索量较低的关键字. 虽然搜索量是一个需要考虑的重要因素, 你还应该考虑其他因素, 比如成本, 相关性和竞争性, 当做决定时.

相关性是一种定性度量，可用于组织一长串关键字并按相关性顺序显示它们. 使用关键字的覆盖范围表明有多少人会搜索该词. 流行度与关键词的搜索量密切相关. 使用热门关键词可以帮助您覆盖比不热门关键词多十倍的受众. 搜索量较高的关键字可以吸引更多用户并提高转化率.

虽然您可以使用Google的关键字规划器来查找关键字, 它不提供可以对广告潜力进行评级的栏目. 评估关键字机会的质量, 您应该列出对您的业务重要的标准. 这里有 3 在 AdWords 中选择关键字时要考虑的基本标准:

为您的广告系列选择关键字时, 确保您了解您的业务的目标受众. 例如, 大型鞋店可能会选择通用关键词, 它将出现在一系列搜索中, 比如鞋子. 在这种情况下, 该关键字可能与少数人相关, 但这可能不是最好的选择. 而且, 您可以根据您销售的产品或服务尝试广告组. 这样, 您可以确保您的广告出现在相关人员的搜索结果中.

制作广告

确保广告尽可能有效的第一步是确保吸引合适的潜在客户. 虽然不合格的人不太可能点击您的广告, 合格的前景是. 如果你有一个好的广告, 你会发现你的每次点击费用更低. 下一步是创建广告的多个变体并监控每个变体的效果.

首先, 你应该知道你想要定位哪些关键词. 网上有许多免费的关键字工具，可以帮助您找到适合您的广告系列的关键字. 一个好的起点是使用名为“关键字规划器”的工具. 它将帮助您找到一个关键字，使您的广告从其他广告中脱颖而出. 一旦您选择了关键字, 使用关键字规划工具来了解该术语的竞争程度.

跟踪转化

如果您想知道如何跟踪 Google Adwords 广告系列的转化情况, 本指南将帮助您入门. 转化跟踪易于实施, 但需要你手动插入 “单击时” 将 HTML 标记添加到您的 Google 代码中. 您可以使用本指南来确定在 AdWords 广告系列中使用转化跟踪的最佳方式. 有多种方法可以跟踪 AdWords 广告系列的转化情况.

第一的, 您需要弄清楚您希望在 AdWords 广告系列中使用哪种归因模型. 虽然 Google Analytics 会自动跟踪用户第一次点击的转化, AdWords 将计入最后一次 AdWords 点击. 这意味着如果有人点击您的广告, 但随后离开了您的网站, 您的 Google Analytics（分析）帐户将给予他们第一次点击的功劳.

在您的网上商店的感谢页面上触发的代码会将数据发送到 Google Ads. 如果您不使用此代码, 您需要修改电子商务平台的跟踪代码才能获取所需的数据. 因为每个电子商务平台都使用不同的跟踪方法, 这个过程可能具有挑战性, 特别是如果您是网络编程或 HTML 新手.

一旦您知道转化是什么样子, 您可以追踪每次点击的价值. 这对于跟踪转化价值尤其重要, 因为点击产生的收入反映了实际收入. It’s also helpful to know how to interpret the conversion rate so you can maximize your profits from your Adwords campaigns. There’s no substitute for accurate tracking. You’ll be amazed at the results.