標籤: 搜索引擎優化

使用AdWords有很多方面需要注意. 每次點擊費用, 質量得分, 修改後的廣泛匹配, 否定關鍵字只是其中的一小部分. 您可以在本文中找到使用這些策略進行廣告的最佳方式. 您還將發現優化廣告系列並充分利用預算的最佳方法. 繼續閱讀，發現 AdWords 廣告的秘密. 成功行銷活動的秘訣是優化成本和品質.

質量得分

廣告詞’ 質量得分 (品質標準) 是確定廣告的相關性和品質的衡量標準. 該系統類似於谷歌的有機排名演算法. QS 高的廣告與使用者更相關，更有可能轉化. 而且, 高 QS 將降低每次點擊成本 (每次點擊費用).

您的 QS 很重要，因為它決定了您為每個關鍵字支付的費用. QS低的關鍵字會導致效果不佳和點擊率低. QS高的廣告將獲得更好的展示位置和成本效益. 品質分數的衡量標準為 1 到 10. 您可能希望避免在分組中使用否定關鍵字. 取決於您的行業, 你的 QS 可能會低於 10, 這會增加您的成本.

Google 的品質分數取決於您廣告的相關性, 關鍵字, 和登陸頁面. 如果品質得分高, 您的廣告將與關鍵字高度相關. 反過來, 如果你的 QS 很低, 你可能不像你想像的那麼重要. Google 的主要目標是為使用者提供最佳體驗，如果您的廣告與網站內容不匹配, 你會失去潛在客戶.

提高你的QS, 您需要確保您的廣告符合用戶的搜尋意圖. 這意味著您的關鍵字應該與他們正在尋找的內容密切相關. 相似地, 廣告文案應該引人注目，但不應偏離主題. 此外, 它應該被相關搜尋字詞和相關文字包圍. 這可確保您的廣告文案以最佳效果展示.

簡而言之, 品質分數是衡量廣告相關性和效果的指標. 品質分數是根據您設定的每次點擊費用出價計算的. 分數越高表示您的廣告效果良好並且正在轉換訪客. 然而, 重要的是要記住，更高的 QS 也會降低您的每次點擊成本 (每次點擊費用) 並增加您收到的轉換量.

修改後的廣泛匹配

AdWords 中的廣泛配對可能不是一個好主意. 廣告可能會向搜尋不相關字詞的使用者顯示, 花了廣告商沒有的錢並將其輸給了其他廣告商. 您可以使用修改後的廣泛匹配來避免此類問題, 但你必須使用 “在” 或者 “加” 輸入您的搜尋字詞. 那是, 您可以排除紅色等術語, 粉紅色的, 和尺寸, 但你不能將它們添加到你的底片中.

修改後的廣泛匹配是廣泛匹配和短語匹配之間的中間立場. 此選項可讓您用有限的資金瞄準大量受眾. 修改後的廣泛匹配使用以下命令鎖定關鍵短語中的各個單詞 “+” 範圍. 它告訴 Google 搜尋查詢必須包含該術語. 如果你不包含這個詞 “加” 在您的搜尋字詞中, 您的廣告將展示給所有人.

AdWords 中的修改後的廣泛匹配允許您選擇觸發廣告的確切單詞. 如果您想接觸盡可能多的人, 使用廣泛匹配. 您還可以包含緊密變體和同義詞. 這種類型的匹配可讓您顯示與搜尋查詢相關的廣告變體. 您甚至可以結合使用廣泛匹配和修飾符來定位更多受眾並縮小焦點.

一般來說, 在針對特定搜尋字詞時，修改後的廣泛配對是更好的選擇. 修改後的廣泛匹配更適合較小的市場，因為競爭對手較少. 他們可以針對搜尋量較低的特定關鍵字. 這些人更有可能購買與他們相關的東西. 與廣泛匹配相比, 修改後的廣泛匹配往往具有更高的轉換率. AdWords 中經過修改的廣泛匹配可以瞄準利基市場.

否定關鍵字

在 AdWords 廣告活動中加入否定關鍵字將使您的網站免受不必要的流量影響. 這些關鍵字可以添加到各個級別, 從整個廣告活動到單一廣告群組. 然而, 將否定關鍵字新增至錯誤的層級可能會擾亂您的廣告系列，並導致您的網站上出現不必要的流量. 由於這些關鍵字是完全匹配的, 在添加之前請確保選擇正確的級別. 以下是一些提示，可協助您在 AdWords 廣告活動中充分利用否定關鍵字.

第一步是為您的 AdWords 廣告活動建立否定關鍵字列表. 您可以為同一垂直領域內的不同客戶建立這些列表. 創建列表, 點擊 AdWords 使用者介面右上角的工具圖標，然後選擇 “共享庫。” 您可以根據需要命名該列表. 一旦你有了你的清單, 將其命名為否定關鍵字並確保匹配類型準確.

下一步是將否定關鍵字加入 AdWords 廣告活動中. 透過添加這些關鍵字, 您可以確保您的廣告顯示給可能對您的產品或服務感興趣的用戶. 新增否定關鍵字將幫助您控制廣告支出, 他們還將透過消除浪費的廣告活動來幫助您簡化流量. 在廣告系列中使用否定關鍵字的方法有很多種, 但本教程將教您最有效的方法.

為您的廣告活動建立否定關鍵字時要記住的另一個重要提示是新增拼字錯誤和複數變體. 許多拼字錯誤在搜尋查詢中很常見, 並新增複數版本, 您將確保您的否定關鍵字清單盡可能全面. 透過加入這些否定關鍵字, 您可以有效地封鎖針對特定短語和術語出現的廣告. 還有其他方法可以在您的廣告活動中製作否定關鍵字. 您可以將這些否定關鍵字包含在廣告群組和廣告活動中, 例如使用否定詞組配對並將其添加到您的廣告系列中.

設定否定關鍵字時, 你應該在競選層面上這樣做. 這些關鍵字將阻止廣告針對與您的產品無關的搜尋查詢展示. 例如, 如果您銷售運動鞋, 最好在廣告活動層級使用否定關鍵字. 然而, 此方法並不適合所有廣告商. 在 AdWords 中設定否定關鍵字之前，請務必研究適合您業務的關鍵字.

Google Adwords 的眾多好處之一是它會自動與廣告商’ 將廣告內容發佈到發布商的頁面. Adwords 允許廣告商增加其網站的流量並與發布商分享收入. 它還可以透過監控詐騙點擊來幫助發布商透過其內容獲利. 詳細了解 AdWords 及其優勢. 或者, 造訪 Google 的 AdWords 支援網站以了解更多信息. 它是免費的並且非常有效!

按點擊付費廣告

與傳統展示廣告不同, Google Adwords 平台上的 PPC 廣告採用二次價格拍賣來決定 CPC. 投標人輸入金額 (稱為 “出價”) 然後等待查看他們的廣告是否被選擇展示. 當他們成功的時候, 他們的廣告出現在搜尋引擎結果頁面中. 廣告主可以定位特定位置或設備, 他們可以按位置設定出價調節因素.

為了獲得最大結果, 成功的 PPC 行銷活動應基於關鍵字研究並建立針對該關鍵字優化的登陸頁面. 相關活動可以降低成本, 因為Google願意為相關廣告和令人滿意的著陸頁支付更少的費用. 拆分廣告組, 例如, 可以提高廣告的點擊率和品質得分. 最後, 您的廣告越相關且設計得越精良, 您的 PPC 廣告利潤越高.

PPC 廣告是在線推廣業務的強大工具. 它允許廣告商根據特定受眾的興趣和意圖來定位他們. 他們可以根據特定地理位置客製化行銷活動, 裝置, 一天中的時間, 和設備. 有了正確的目標, 您可以輕鬆吸引高度針對性的受眾並最大限度地提高廣告活動的效果. 然而, 你不應該獨自做這件事, 因為這可能會導致損失. 專業人士可以幫助您優化 PPC 行銷活動，以最大限度地提高您的投資回報.

谷歌廣告關鍵詞

為了透過 Google AdWords 獲得曝光, 您需要選擇關鍵字並設定最高出價. 當人們使用關鍵字時，只會顯示與您的業務相關的關鍵字的廣告. 這些關鍵字可能會帶來轉化. 然而, 在開始您的活動之前需要考慮一些因素. 以下是一些成功的秘訣. 這些並不意味著取代您的 SEO 工作. 但它們可以幫助您從廣告活動中獲得最大收益.

了解您的受眾並建立引人注目且相關的廣告文案. 您撰寫的廣告文案應基於您的市場研究和客戶的興趣. Google 提供提示和廣告寫作範例，幫助您撰寫引人入勝的廣告文案. 一旦你完成了這個, 您可以輸入您的帳單資訊, 促銷代碼, 和其他資訊. 您的廣告將在以下時間內發佈在 Google 網站上 48 小時.

而且, 您可以使用 AdWords 中的控制台來定位屬於 Google 網路的網站. 這種技術稱為站點定位. 您甚至可以向已經造訪過您網站的使用者顯示廣告. 這項技術可以提高您的轉換率. 和, 最後, 您可以控制廣告活動的預算. 但, 最大限度地提高您的活動效果, 確保使用最具成本效益的廣告格式.

每次點擊費用

AdWords 的每次點擊費用取決於幾個因素, 包括品質得分, 關鍵字, 廣告文字, 和登陸頁面. 這些元素都應該與廣告相關, 和點擊率 (點擊率) 應該很高. 如果您的點擊率很高, 它向 Google 發出信號，表明您的網站有用. 了解投資報酬率也很重要. 本文將介紹影響 AdWords 每次點擊費用的一些最常見因素.

第一的, 考慮您的投資報酬率 (王). 對於大多數企業來說，在廣告上每花費 1 美元，每次點擊費用為 5 美元，這是一筆划算的交易, 因為這意味著每個廣告您可以獲得五美元. 此比率也可以表示為每次獲取成本 (註冊會計師) 的 20 百分比. 如果您無法達到這個比例, 嘗試向現有客戶進行交叉銷售.

計算每次點擊費用的另一種方法是將每個廣告的費用乘以點擊該廣告的訪客數量. Google 建議將最高每次點擊費用設定為 $1. 手動每次點擊費用出價, 另一方面, 表示您自己設定最高每次點擊費用. 手動每次點擊費用出價與自動出價策略不同. 如果您不確定最高每次點擊費用是多少, 首先查找其他廣告商的數量’ 廣告.

質量得分

提高 AdWords 廣告系列的品質得分, 您必須了解品質分數的三個組成部分. 這些組件包括: 活動成功, 關鍵字和廣告文案. 有多種方法可以提高您的品質得分, 其中每一項都會對您的廣告活動效果產生影響. 但如果你不知道它們是什麼怎麼辦? 那麼不用擔心. 我將解釋如何改進這三個組件, 這樣您就可以快速開始看到結果!

第一的, 確定點擊率. 這是實際點擊您廣告的人數百分比. 例如, 如果你有 500 特定關鍵字的展示次數, 您的品質分數是 0.5. 然而, 這個數字會因不同的關鍵字而異. 所以, 很難判斷其效果. 隨著時間的推移，良好的品質分數將會逐漸提高. 高CTR的優勢將更加明顯.

廣告文案必須與關鍵字相關. 如果您的廣告是由不相關的關鍵字觸發的, 它可能看起來具有誤導性，甚至與您定位的關鍵字無關. 廣告文案必須引人注目, 但不要偏離其相關性的軌道. 此外, 它應該被相關文本和搜尋字詞包圍. 這邊走, 根據搜尋者的意圖，您的廣告將被視為最相關的廣告.

對比測試

如果您不熟悉 AdWords 中的 A/B 比較測試, 您可能想知道如何設定. 設定和使用數據驅動的測試方法非常簡單，可以讓您的 AdWords 廣告系列盡可能有效. 像 Optmyzr 這樣的分割測試工具是大規模測試新副本的好方法. 此工具可協助您根據歷史資料和先前的 A/B 測驗選擇最佳的廣告格式.

SEO 中的對比測試是優化網站演算法變更和使用者體驗的好方法. 確保您的測試在足夠大的網站上運行; 如果您只有幾個頁面或很少的自然流量, 結果將不可靠. 搜尋需求的輕微增加可能會導致通貨膨脹, 以及其他因素可能對結果產生影響. 如果您不確定如何執行拆分測試, 嘗試統計 SEO 比較測試工具，例如 SplitSignal.

SEO 中拆分測試的另一種方法是更改​​目標網頁的內容. 例如, 如果您要定位特定關鍵字, 您可以更改網站副本中的文字以使其對用戶更具吸引力. 如果您對一組進行更改並查看哪個版本獲得最多點擊次數, 你就會知道它是否有效. 這就是為什麼 SEO 中的對比測試很重要.

每次轉化費用

每次收購成本 (註冊會計師) 和每次轉換成本 (每次點擊費用) 是兩個不同的術語. CPA 是向客戶銷售產品或服務所需的金額. 例如, 如果飯店老闆想要更多預訂, 他們可能會使用 Google Ads 來獲得更多潛在客戶. 然而, 該數字不包括獲得感興趣的潛在客戶或潛在客戶的成本. 每次轉換費用是客戶實際為您的服務支付的金額.

每次點擊費用 (每次點擊費用) 搜尋網路上的排名因行業和關鍵字而異. 平均每次點擊費用為 $2.32 搜尋網路的每次點擊, 而展示網路廣告的每次點擊費用要低得多. 與其他廣告方式一樣, 某些關鍵字的成本高於其他關鍵字. AdWords 價格會根據市場競爭情況而變化. 最昂貴的關鍵字出現在競爭激烈的行業中. 然而, AdWords 是推廣線上業務的有效方式.

除了每次轉換的成本, CPC 也會向您顯示訪客執行操作的次數. 如果潛在客戶點擊了兩個廣告, 她應該將兩者的收入傳遞到兩個轉換代碼中. 如果客戶購買了兩種產品, 每次點擊費用將會更低. 而且, 如果訪客點擊兩個不同的廣告, 他們應該兩個都買, 意味著總共 PS50. 為了這, 良好的投資報酬率將大於 PS5 的每次點擊.

當您準備好為您的 SaaS 公司建立廣告活動時, 您可能想知道如何開始. 有幾個方面需要考慮, 包括成本, 關鍵字, 出價, 和轉化跟踪. 如果您不確定從哪裡開始, 閱讀我們的 AdWords 入門指南. 這將為您提供開始並充分利用廣告活動的基本訊息. 您還可以從其他 SaaS 行銷人員那裡獲得寶貴的建議和技巧.

費用

最大限度地提高行銷活動的效果, 有效管理 AdWords 成本非常重要. 您可以透過提高品質分數來降低廣告成本. 通過使用否定關鍵字, 您可以避免定位高成本受眾並優化您的廣告活動. 除了降低成本, 您可以提高廣告的相關性. 以下是最大化品質得分的一些技巧:

每天檢查您的關鍵字費用. 追蹤每個關鍵字的成本可以幫助您維持行銷預算並確定趨勢. 如果您的競爭對手在相同的關鍵字上花費了大量資金，則此資訊尤其有價值. 還, 請記住，如果您針對競爭激烈的關鍵字，每次點擊費用可能會大幅增加. 最重要的是要記住，AdWords 成本會隨著競爭的加劇而上升, 所以你必須考慮你所選擇的關鍵字的競爭力.

您還可以監控您的轉換率, 它告訴您訪客執行特定操作的次數. 例如, 如果有人點擊您的廣告並訂閱您的電子郵件列表, AdWords 將創建一個唯一的程式碼，該程式碼將 ping 伺服器以將該資訊與廣告點擊次數相關聯. 將此總成本除以 1,000 查看每次轉換的總費用.

有幾個因素會影響每次點擊費用, 但總的來說, AdWords 中最昂貴的關鍵字與金融有關, 管理大量資金的產業, 和金融部門. 此類別中成本較高的關鍵字通常比其他關鍵字更昂貴, 因此，如果您想進入教育領域或創辦治療中心, 您應該支付高每次點擊費用. 成本最高的關鍵字包括金融和教育領域的關鍵字, 因此，在開始投放廣告之前，請確保您確切地知道自己會得到什麼.

您的最高每次點擊費用 (每次點擊費用) 您認為一次點擊值得的最高金額, 即使這不是您的普通客戶支付的費用. 例如, Google 建議將最高每次點擊費用設定為 $1. 除此之外, 您可以手動設定最高每次點擊費用, 與自動出價策略不同的設置. 如果您以前從未使用過 AdWords, 是時候開始了.

關鍵詞

雖然關鍵字研究是關鍵字定位的重要組成部分, 您需要定期更新它以跟上變化. 這是因為觀眾習慣, 產業, 且目標市場不斷變化. 雖然關鍵字研究可以幫助您製作相關廣告, 競爭對手也在改變策略. 包含兩到三個單字的關鍵字是最好的選擇. 然而, 請記住，沒有唯一正確或錯誤的答案. 關鍵字必須與您的業務以及廣告和著陸頁的主題相關.

獲得關鍵字列表後, 您可以嘗試使用關鍵字規劃工具. 您可以匯出建議的關鍵字, 但這是一個乏味的過程. 您也可以使用 “頁首出價” 用於尋找關鍵字的歷史首頁出價的列. 此工具適用於 Google 展示廣告網絡, 在類似內容旁顯示廣告. 您可以嘗試使用關鍵字規劃工具來找到最佳關鍵字. 找到您喜歡的關鍵字後, 然後您可以在 AdWords 廣告系列中使用它.

選擇關鍵字時, 牢記意圖. 例如, 您希望人們點擊您的廣告，因為他們正在尋找問題的解決方案. 然而, 當人們在搜尋引擎之外進行搜尋時，情況可能並非如此, 例如. 他們可能只是瀏覽網路或尋求教育. 選擇詞組匹配關鍵字可以讓您最大程度地控制支出並針對特定客戶. 它還確保您的廣告只會向搜尋確切短語的客戶展示.

選擇關鍵字時, 請記住，並非所有關鍵字都是一樣的. 雖然有些人一開始可能看起來很聰明, 有些不是. 尋找 “無線網路密碼” 表明人們正在尋找 wifi 密碼, 不是特定的產品或服務. 例如, 尋找 WiFi 密碼的人可能會從其他人的 WiFi 中竊取, 您不想在他們的 wifi 上宣傳您的產品!

出價

您可以根據結果調整 AdWords 出價. Google 有一個內建功能，可以幫助您確定對特定關鍵字出價多少. 您可以使用此工具來估算不同出價金額的每次點擊費用和排名. 您出價的金額也可能取決於您為行銷活動設定的預算. 以下列出了一些調整 AdWords 出價以最大限度提高效果的提示.

了解你的目標受眾. 透過使用行銷角色, 您可以透過 AdWords 更好地定位受眾. 例如, 你可以看到他們的工作時間和通勤時間. 還, 你可以知道他們在工作或休閒上花了多長時間. 透過了解這些事情, 您可以自訂出價以反映目標受眾的趨勢. 如果您的目標客戶是最有可能購買與特定行業相關的產品和服務的客戶，這尤其有用.

確定用戶正在尋找的廣告類型. 例如, 搜尋「自行車店」的用戶’ 從他們的桌面上可能正在尋找實體位置. 然而, 在行動裝置上搜尋相同查詢的人也可能在線上搜尋自行車零件. 想要吸引通勤者的廣告主應該瞄準行動設備，而不是桌上型電腦或平板電腦. 大多數通勤者都處於研究模式，並傾向於透過桌上型電腦或平板電腦進行最終購買.

關鍵字與您的業務和產品高度相關, 因此，當您設定初始出價時，您可能需要進行一些猜測, 但一旦你有了統計數據，你就可以調整它們. 您可以按照關鍵字出價指南設定初始出價，並在啟動帳戶後的最初幾週內進行調整. 確定預算和目標受眾後，您可以調整關鍵字出價.

取決於您的預算大小, 您可以選擇手動設定出價或使用其中一種自動策略. 還有其他幾種方法可以優化 AdWords 出價, 但最大化轉化策略是最受歡迎的. Google 使用機器學習根據您的每日預算進行出價. 然而, 只有當您有大量預算並且希望自動執行 AdWords 出價設定程序時，才應使用此策略.

轉化跟踪

您可以使用 AdWords 轉換追蹤來查看有多少廣告正在轉化. 通常, 當您對兩種產品使用相同的轉換程式碼時，您會在確認頁面上看到轉換次數. 如果潛在客戶在過去的時間內點擊了兩個廣告 30 天, 那麼您應該能夠將相同的收入傳遞到兩個轉換代碼中. 但轉換次數會根據您使用的歸因類型而有所不同.

轉換並非孤立於某個客戶, 所以可以為每個使用不同的值. 很多時候, 這些值用於衡量每個廣告活動的投資報酬率. 您甚至可以針對不同的價格點和轉換類型使用不同的值. 必須在對應欄位中輸入轉換值. 然而, 您可能希望對所有廣告使用單一轉換價值，以確保可以衡量每個廣告的投資報酬率.

設定網站或現場來電轉換時, 點選進階設定標籤. 這將顯示「轉換的點擊次數」列. 您也可以查看多個層級的轉換數據, 包括活動, 廣告組, 廣告, 和關鍵字. 您還可以使用轉換追蹤數據來確定哪些類型的廣告對於產生轉換最有效. 透過監控您的轉化, 您將準確了解廣告效果，並將其用作撰寫未來廣告的指南.

設定 AdWords 轉換追蹤非常簡單. 第一步是設定您的追蹤代碼. 您可以根據使用者執行的活動類型來定義每個廣告的轉化. 例如, 您可以選擇以聯絡表單提交或免費電子書下載的方式追蹤轉化. 對於電子商務網站, 您可以將任何購買定義為轉化. 設定完代碼後, 您可以開始追蹤您的廣告.

Google Analytics（分析）和 AdWords 之間的轉換追蹤有所不同. Google Analytics（分析）使用最終點擊歸因，並在最後一次 AdWords 點擊發生時將轉換記入其中. 另一方面, 即使您在使用者到達您的網頁之前與他們進行了其他形式的互動，AdWords 歸因也會將轉換記入其中. 但這種方法可能不適合您的業務. 因此, 如果您有多個線上行銷管道，則應該使用 AdWords 轉換追蹤.

如果您希望在營銷活動中使用 Google Adwords, 您將需要了解有關其工作原理的一些基本細節. 您應該使用每次點擊費用 (每次點擊費用) 投標, 網站定向廣告, 並重新定位以提高您的點擊率. 開始, 閱讀本文以了解 AdWords 最重要的功能. 看完這篇文章, 您應該能夠製作成功的廣告系列.

每次點擊費用 (每次點擊費用) 投標

每次點擊費用出價是有效 PPC 活動的關鍵組成部分. 通過降低每次點擊費用, 你可以增加你的流量和轉化水平. 每次點擊費用由您的出價和考慮廣告質量的公式決定, 廣告排名, 以及附加信息和其他廣告格式的預計影響. 這個過程基於幾個因素, 包括您擁有的網站類型及其內容.

每個網站的每次點擊費用出價策略都不同. 一些使用手動出價，而另一些則依賴自動策略. 兩者都有優點和缺點. 自動出價最顯著的優勢之一是它可以為其他任務騰出時間. 一個好的策略將幫助您優化成本並獲得最佳結果. 設置好廣告系列並優化出價後, 您將踏上提高知名度和轉化流量的道路.

較低的每次點擊費用可讓您在預算範圍內獲得更多點擊次數, 更多的點擊意味著您的網站有更多潛在的潛在客戶. 通過設置較低的每次點擊費用, 您將能夠獲得比其他方法更高的投資回報率. 一個好的經驗法則是將您的出價基於您預計每月的平均銷售額. 您獲得的轉化次數越多, 您的投資回報率越高.

提供數十萬個關鍵字, 每次點擊費用出價是成功的 PPC 活動的重要方面. 儘管並非每個行業都需要高 CPC, 高成本可以使他們更負擔得起. 例如, 如果企業提供高價值產品, 它可以支付高昂的每次點擊費用. 相比之下, 由於客戶的生命週期價值，平均每次點擊成本較高的行業可以支付更高的每次點擊費用.

您每次點擊花費的金額取決於幾個因素, 包括質量得分和關鍵字相關性. 如果您的關鍵字與您企業的目標市場無關, 您的出價可能會增加 25 百分比或更多. 高點擊率是您的廣告具有相關性的一項指標. 它可以提高您的每次點擊費用，同時降低您的平均. 每次點擊費用. 聰明的 PPC 營銷人員知道每次點擊費用出價不僅僅與關鍵字有關, 但綜合其他因素.

Adwords 的每次點擊費用出價時, 您根據廣告的價值為每次點擊向發布商支付一定的費用. 例如, 如果您出價一千美元並獲得一次點擊, 與使用 Bing 等廣告網絡相比，您將支付更高的價格. 此策略可幫助您吸引更多客戶並降低每次點擊費用.

網站定向廣告

使用網站定位, Google 廣告客戶可以選擇展示其廣告的網站. 不同於按點擊付費的廣告, 網站定位允許廣告商定位特定內容網站. 雖然每次點擊付費廣告非常適合那些確切知道客戶正在尋找什麼的廣告商, 它使潛在的市場份額尚未開發. 這裡有一些技巧可以讓您的廣告脫穎而出:

最大化轉化率的第一步是選擇正確的以網站為目標的廣告素材. 與特定網站內容相關的廣告更有可能轉化. 選擇特定於網站的廣告素材以避免觀眾倦怠, 當觀眾厭倦了看同樣的廣告時. 當向閱讀理解水平低的人做廣告時，這一點尤其重要. 這就是為什麼定期更換廣告素材會有所幫助的原因.

重新定位

使用 Adwords 重新定位非常有效. 它可用於吸引潛在客戶訪問您的網站. Facebook 擁有超過 75% 移動用戶, 使其成為提升您在 Twitter 上的影響力的絕佳選擇. 此外, 您可以利用 Adwords’ 適合移動設備的格式，以吸引觀眾的注意力. 這邊走, 您可以將他們轉化為客戶. 使用 Facebook 和 Twitter 進行重新定位是充分利用這種強大的廣告技術的好方法.

使用 Adwords 重新定位有很多好處. 它可以幫助您與現有客戶保持聯繫並接觸新客戶. 通過在您的網站上放置腳本標籤, 過去訪問過您網站的用戶將再次看到您的廣告, 產生重複業務. Google 還允許您在各種社交媒體渠道中使用 Adwords 重新定位, 包括臉書, 推特, 和 YouTube.

Google Ads 使用名為 “重新定位” 與訪問者的瀏覽器一起發送廣告. 該代碼未顯示在網站訪問者的屏幕上, 但它與用戶的瀏覽器通信. 需要注意的是，每個互聯網用戶都可以禁用 cookie, 這將使在線營銷的體驗不那麼個性化. 那些已經安裝了 Google Analytics 標記的網站可以跳過添加 Google Ads 重新定位代碼.

另一種使用 Adwords 重新定位的技術是基於列表的重新定位. 在這種類型的重新定位, 用戶已經訪問過網站並點擊進入點擊後登錄頁面. 這些有針對性的廣告可以鼓勵訪問者進行購買或升級到訂閱. 使用 Adwords 重新定位是產生高質量潛在客戶的絕佳策略.

There are many ways to improve your Adwords ads. You can copy and paste existing ads into your account, or check both boxes to make changes. After you’ve copied and pasted, you can compare your copy and headline to other ads. If the copy isn’t working, try rewriting it and check your conversion rates. You may even want to make some tweaks to the copy, 也. Here are some tips to improve your Adwords campaign:

每次點擊費用

While CPC is a vital element of online advertising, there are some ways to keep costs under control. By using Google AdWords, you can place ads on any website based on any word or phrase. Regardless of your business type, you should keep a close eye on Google’s charges to avoid going overboard. Listed below are some helpful tips to keep in mind when determining your cost per click.

The cost per click for Adwords varies based on the product being advertised. Most online advertising platforms are auction-based, meaning that advertisers pay based on the number of clicks they receive. The higher the bidders’ 出價, the more likely their ads will be seen in the news feed. If your business is looking for high traffic, higher CPCs can help you increase your visibility. You can use Google Analytics to see which keywords are converting the best.

The ideal cost per click will depend on your ROI target. Many businesses consider a five-to-one ratio acceptable when using cost per impression (CPI) 廣告. Another way to look at cost per click is as the percentage of clicks to revenue. By increasing the average customer value, your CPC will be higher. Aim to maximize the return on investment (王).

To increase CPC for your Adwords campaign, consider improving the ROI of your other marketing channels. Achieving this goal will allow you to take advantage of retargeting ads on social media and direct referrals. 此外, email can work alongside all of your other marketing channels, increasing your business and reducing costs. You can manage your budget while maximizing your ROI by working with Customer Acquisition Cost. 所以, what are you waiting for?

Cost per acquisition

註冊會計師, or cost per acquisition, measures the total cost of acquiring a customer. The conversion event may be a purchase, form submission, application download, or request for a callback. Cost per acquisition is often used to measure the effectiveness of social media, email marketing, and paid advertising. While SEO does not have direct advertising costs, it is possible to get a better idea of the effectiveness of email marketing by calculating the CPA per action.

While CPA is important to any marketing campaign, it is difficult to compare against a standard benchmark. It varies widely based on the product, 行業, and price. The lower the cost per acquisition, the better your ad campaign is. To calculate your own CPA, you should calculate a number of metrics, including the bounce rate and unique visits. If your CPA is high, your marketing strategy may need to be adjusted.

You can also calculate CPA for businesses without products or services. These businesses can track conversions, such as form fills and demo signups, using forms. 然而, there is no standard for determining the ideal cost per acquisition, as each online business has different products, prices, margins, operating expenses, and ad campaigns. The best way to calculate CPA is to track how many conversions your ad campaign generates.

CPA is a common way to track success in search engine marketing. It helps determine how much you spend to acquire a new customer. The CPA is usually calculated for the first conversion, such as a form signup or demo subscription. You can also track and measure the effectiveness of your ads and determine how much they cost to get. The more conversions you get, the less you’ll pay in the long run.

Conversion rate

If you are looking to increase your conversion rate on Adwords, there are some things you should do to improve it. 第一的, you need to understand what conversion rate is. Conversion rate in Google Adwords is the percentage of visitors who click on your ad and then convert. This conversion rate can be anything from 10% 至 30%. The best conversion rate is three to five times higher than the industry average. In order to increase your conversion rate, you should experiment with different offers and test the flow of your website. This will help you to understand what is working and what isn’t. 而且, you can take advantage of remarketing to recapture visitors who have expressed interest in your products.

一般來說, every advertiser should aim for a conversion rate of at least 2.00%. This means that for every 100 website visitors, at least two should fill out a contact form. For B2B companies, this rate should be above two. For e-commerce websites, it should be two orders per hundred visitors. 然而, there are certain circumstances when a visitor does not fill out a form, but the conversion should still count. Regardless of the case, a high conversion rate on Adwords will increase your business and boost your ROI.

Another important factor in improving conversion rate is to focus on your ideal customers. By focusing on the right audience, you will be able to capture the bottom of the funnel traffic that you are looking for. While many advertisers spend a lot of money on advertising, only a small percentage actually convert. If you focus on the right audience, you’ll be able to maximize your revenue and decrease your costs. When you have the right customers, your conversion rate will skyrocket!

關鍵詞研究

If you want your advertising campaign to be as effective as possible, it is important to understand the importance of keyword research. A wrong keyword selection will waste your time and effort, as people who search for it are unlikely to be searching for your product. Using a specific set of keywords will ensure you reach your target audience. Here are some tips to make your keyword research process easy. – Learn about the buyer persona. A buyer persona is a group of keywords that signals similar searcher intent. It can help you target a specific audience, and craft content accordingly.

– Know your audience. Keyword research gives you the insight you need to determine your target audience’s needs. It also helps you find out which keywords are most relevant for your website, and which are most competitive. This information can be useful for your content strategy and your overall marketing strategy. 很多時候, people search for solutions online, and using relevant keywords can help you target the right audience. The more targeted your content is, the more traffic you can expect to get.

– Know your competition. Using keyword research tools, you can find out what your competitors are targeting and how competitive they are. Make sure you choose keywords that are not overly competitive or too generic. Choose niches with high traffic volume. Relevant phrases will attract a high number of people. 最後, compare your keywords to your competitors’ content and positioning. Once you have a clear idea of your audience’s needs, you can start writing content to fulfill those needs.

Creating a compelling ad

Creating a good advertisement is essential if you want your business to stand out from the rest. A good advertisement must be relevant and versatile, and answer a question that the reader may have about your product or service. Creating an ad is easy and challenging, because the digital world has so many guidelines and tools. Here are seven things to keep in mind when creating a successful advertisement:

Use power words – these are the keywords that pull the reader in and pique their interest. Using the word “you” in your ad is one of the most effective ways to get your audience’s attention. People respond well to ad copy that focuses on them, rather than your business. 這 “you” in your ad copy focuses the customer on the person who is reading the ad, and thus increases the likelihood of them clicking on it.

When creating your ad copy, remember to write a compelling headline, which explains what your product or service is and includes a high-volume keyword from your ad group. This will help your keyword quality scores. If you have multiple keywords in a group, don’t feel obligated to write separate ad text for each one. 反而, think about what the overall theme of the ad group is, and write text around the keywords that seem most relevant to the ad group.

如果您是 Adwords 新手, this quick guide will cover the basics: 關鍵詞研究, Campaign types, CPC bids, 和否定關鍵字. 看完這篇文章, you’ll be ready to launch your first AdWords campaign! Keep reading for tips and tricks on how to make your campaign a success. You’ll have more confidence than ever! So get started! And don’t forget to check out our other Adwords guides and how-to articles for more tips and tricks.

關鍵詞研究

One of the best ways to find relevant keywords is to use a tool such as Bing’s keyword tool. Bing 是全球第二大搜尋引擎, processing over 12,000 million searches each month. This tool will give you lists of keyword suggestions based on your chosen keywords. Use these lists to create content, increasing your chances of attracting new visitors. You can also use these lists to develop new content, such as a blog post or a video.

Keyword research is the process of identifying keywords that people use to search for your products or services. 透過這樣做, you’ll learn about what topics are popular and what types of content people are searching for. Knowing which keywords are popular among your target audience will help you determine what types of content to produce. Once you have your list of keywords, you can target these keywords with ad copywriting, social media marketing, and other strategies.

When researching keywords, you’ll want to focus on those that are more specific than general ones. 原因很簡單: if a keyword is broad, it’s unlikely to reach your target audience. If you use generalized keywords, you’ll likely waste time and money. Broad keywords, 另一方面, won’t bring in much traffic. When you find specific keywords, your online presence will be successful. A well-crafted keyword list will allow you to target a specific audience with the right content.

There are several free and premium keyword tools that can help you with your search for specific keywords. Moz’s Keyword Explorer is one such tool, and it offers free and premium versions. Larry Kim’s review of Moz’s Keyword Explorer can give you an idea of how useful Moz’s Keyword Explorer is. SEMrush is another good keyword tool with a free and paid version. You can try both of them before you make a final decision.

Campaign type

There are many ways to maximize your advertising budget through the use of the different Campaign types available in Adwords. When the searcher types a generic term, a search engine will suggest Morphe brushes to the user. This type of search is great for brands that have high brand awareness, because the intent is for the searcher to become a customer. While the rewards of this type of campaign are high, it’s not as easy to convert those searchers into customers. 例如, when someone searches for “Morphe brushes,” an ad will pop up for the best-selling Morphe brushes. The same can be said of eyeshadow palettes.

Another campaign type is a contextual campaign, which places your ads on similar websites. This campaign type is particularly useful for local businesses. This type of ad displays relevant business insights in the form of interactive graphics. You can choose where to target and how long you want your ads to run for. This type of ad can boost your brand’s exposure and increase the effectiveness of remarketing. If you’re running an infographic campaign, your ads will be placed on similar websites.

There are other ways to boost the effectiveness of your Adwords campaign. A branded search campaign can help you gain valuable insight into what your audience is searching for. Branded search campaigns can also help you generate leads and higher-funnel objectives. 例如, you can run an ad for your business’s website, and then use the URL of the landing page to drive more traffic. This is a good way to attract new visitors and increase your conversion rate.

CPC bid

You may be wondering how to lower your CPC bid for Adwords to increase profits. While this is the most obvious way to do so, it is only one of the many options. You should also consider reducing other aspects of your campaign. Using Pathvisit is an all-in-one marketing tool that can track phone calls, convert more visitors, and generate marketing reports. By lowering your CPC bid, you can increase your chances of seeing a higher ROI and less ad waste.

Depending on your budget, you can set a maximum CPC bid for each keyword or ad group. You can manually adjust your bids, or use an automated bidding option. Manual bidding allows you to set the maximum amount you are willing to spend on a particular keyword or ad group. This allows you to manage your budget and get more strategic with your advertising ROI and business objective targets. There are several advantages to using manual bidding.

While most AdWords users use CPC bidding for their campaigns, you may also want to consider using the alternative – 每千次展示費用. While CPC bidding is the default setting for a PPC campaign, CPM is the best option if you want your ads to be visible on the top pages of search engines. When it comes to controlling costs, CPC is the foundational metric. It will vary for different campaigns and ads.

As with any other advertising method, daily budgeting is crucial. If you have never advertised online before, a first-time Google Adwords campaign should start in the $20 – $50 range, and then adjust as needed. As you continue to monitor the results, you can change your budget at any time. Using Google AdWord Tools can help you adjust your daily budget to optimize your campaigns. If you have any difficulty adjusting your bid, Google AdWords Grader is the best tool to help you make the best decisions for your business.

否定關鍵字

One way to increase your ad’s relevance is to include negative keywords in your PPC campaigns. These keywords do not automatically associate with the same query. They should include synonyms, singular and plural versions, and other variations of the word. 例如, if you’re trying to rank for “mountain,” your negative keyword campaign should also include variations such as mountaine and mountain. 然而, negative keywords do not automatically work the same way as search campaigns, so be sure to test a number of approaches.

To make the most out of this strategy, you need to know what terms people are typing in a search engine and which ones are irrelevant to your business. The Search Query report in Adwords will let you know what terms people are typing in before they actually get to your website. Once you know what negative keywords your visitors are typing into the search box, you can then choose to include them in your ad campaign.

通過使用否定關鍵字, you can improve your overall search intent by excluding irrelevant search terms. You can also exclude ad text for “red rocks” or similar options. The overall effect of using negative keywords is to drill down to your target audience and increase your return on investment. Learn how to use them in AdWords by reading this article. You’ll see how negative keywords can increase your profitability in just a few weeks.

Using negative keywords in Adwords will not only improve your ad’s effectiveness, but they’ll also save you money by lowering your cost per click (每次點擊費用). By reducing the number of non-converting clicks, you’ll save money that you can put towards more effective campaigns. But the main benefit of using negative keywords is that they will help you improve your conversion rates and minimize bounce rates.

Competitive intelligence

The benefits of competitive intelligence for your business go far beyond just understanding your competitors. It helps you determine their unique selling proposition, 目標聽眾, pricing plans, 和更多. Competitive intelligence helps you make data-driven decisions that can make your advertisements, campaigns, and sales pitches more effective. These insights can help you improve the quality of your advertisements and marketing campaigns, as well as identify new opportunities and threats that can boost your profits. Let’s look at some examples of competitive intelligence.

Getting competitive intelligence means knowing your competitors’ key strategies, how they approach advertising, and which tactics they use to increase their bottom lines. With over 4.9 billion internet users, staying one step ahead of your competition is critical for business success. According to Crayon’s ‘State of Market Intelligence,’ 77% of businesses cite competitive intelligence as an important factor in winning market share. Competitive intelligence is also useful for brands that are looking to increase revenue as fast as possible.

Another way to gather competitive intelligence for your Adwords campaign is to monitor your competition. A good competitive intelligence tool will let you compare the content your competitors are sharing and will notify you when new content is published. 例如, BuzzSumo is an excellent competitor research tool, as it will help you determine what types of content your competitors are using to reach consumers. This competitive intelligence tool is trusted by companies like HubSpot, Expedia, and The Telegraph. It can help you find out how competitors use content to generate traffic and conversions.

A top level competitive landscape spreadsheet will contain information about individual metrics, company names, branded ads, and non-branded ads. It should also contain additional tabs covering relevant keywords, 廣告, 登陸頁面, 和更多. If you’re looking for specific competitors running tests, you can drill down to see which of their ads and landing pages are performing well. You can then start comparing your own results against theirs. If you’re using Adwords for PPC, you’ll have an edge over your competitors if you know what you’re doing.

There are various ways to set up your Adwords account. 取決於你的目標, you can use one of the following structures: Campaign goal, Bidding system, and Cost. Split testing is also an option. Once you have established the best format for your campaign, it’s time to determine how to spend your advertising budget. Listed below are some tips to help you get started. To create the most effective campaigns, read this guide.

成本

The cost of Adwords varies depending on several variables. The average cost is around $1 至 $5 每次點擊, while costs for the Display Network are much lower. Some keywords are more expensive than others, and the competition within the market also affects the cost. The priciest Adwords keywords are often more expensive than the average, and usually belong to highly competitive markets, such as law and insurance industries. 然而, even with higher costs, Adwords are still an excellent way to market your business online.

Although CPC does not give much insight on its own, it is a great starting point for understanding the cost of Adwords. Another useful metric is CPM, or cost-per-thousand impressions. This metric gives you an idea of how much you spend on advertising, and is useful for both CPC and CPM campaigns. Brand impressions are valuable in establishing a long-term marketing campaign.

The cost of Adwords is a sum of your cost per click (每次點擊費用) and cost per thousand impressions (每千次展示費用). This amount does not include the other costs, such as your website hosting, but it does represent your total budget. Setting a daily budget and maximum bid can help you control your cost. You can also set bids at the keyword or ad group level. Other useful metrics to monitor include average position, which tells you how your ad ranks among the rest of the ads. If you’re unsure about how to set your bids, you can use Auction insights to see how much other advertisers are paying.

In addition to your budget, your quality rating also affects the cost of Adwords. Google calculates the cost of an Adwords campaign based on the number of advertisers who have ads for a specific keyword. The higher your quality rating, the lower the cost per click will be. 另一方面, if your quality rating is poor, you will pay a lot more than your competition. 所以, it’s important to understand your budget for Adwords so that you can stay within it and see positive results.

Bidding system

Changes to the bidding system and matching system in Adwords have many critics sneering at Google. Previously, a hotel chain advertiser could bid on the word “hotel,” ensuring that his or her ad would surface on the top of the SERPs. It also meant that their ads would show up in phrases containing the word “hotel.” This was known as broad match. But now, with Google’s changes, the two systems are no longer so separate.

There are several strategies available to maximize your clicks within a budget. These strategies are ideal if you want to maximize your conversion rate and find more volume. But be aware that each type of bidding strategy has its own benefits. Listed below are the three main types of bidding systems and their advantages. 如果您是 Adwords 新手, your best option is to try the Maximize Conversions strategy, which automatically adjusts bids to maximize conversions.

Automated bid strategies take the guesswork out of paid advertising, but you can still get better results with manual methods. A bid is an amount you’re willing to pay for a specific keyword. But keep in mind that the bid doesn’t determine your ranking; Google doesn’t want to give the top spot to someone who spends the most money on a keyword. That’s why you need to read about the auctioning system before using it.

Manual bidding allows you to control the bid amount for each ad. You can use the Bidding System to cut your budget when ads don’t perform well. 例如, if your product is very popular, you might want to use broad match instead of exact match. Broad match is a better option for general searches, but will cost you a little more. 或者, you can choose the exact match or phrase match.

Campaign goal

There are several ways to set a campaign goal in Google Adwords. You can set a daily budget, which is equal to your monthly campaign investment. 然後, divide that number by the number of days in a month. Once you’ve determined your daily budget, you can set your bidding strategy accordingly. 此外, campaign goals can be set for different types of traffic. Depending on your campaign goals, you can choose to target either specific locations or specific audiences.

The campaign goal is the key element of the entire campaign. The goal should clearly describe what needs to change in order for the campaign to be successful. It should be as concise as possible, and should be written in such a way that all those involved in the campaign understand it. The goal should also be specific, attainable, and realistic. This helps in determining the resources needed to achieve that goal. Using theories of change, you can set realistic goals for your campaign.

比較測試廣告

There are two basic steps to split-testing your ads in Google’s Adwords. 第一的, you need to create two different ads and put them in your ad group. 然後, you’ll want to click on each one to see which one performs better. You can then see which version of your ad is more effective. To make split-testing as effective as possible, follow the steps below.

Create two different ad sets and set a budget for each ad. One ad will cost less, while the other will cost more. To determine your ad budget, you can use a campaign budget calculator. Because split tests are costly, you’ll end up losing some money, but you’ll also know if your ad sets are working. If the two ad sets are similar, make sure to adjust your budget accordingly.

After you’ve chosen two ad groups, choose the one that’s likely to generate the highest number of clicks. Google will tell you which one is more successful. If your first ad gets the most clicks, then it’s a good sign. But the second ad group has lower click-through rate. You’ll want to lower your bid when you expect to see the highest CTR from the other ad group. 這邊走, you can test the impact of your ads on your conversions.

Another way to split-test Facebook ads is by editing your existing campaign. 去做這個, edit your ad sets and select the Split button. Facebook will automatically create a new ad set with the changes and return the original one. The split test will run until you schedule it to stop. If your split test is successful, you should continue the campaign with the results of your test. You may want to split the ads into two or even three separate campaigns.

王

Search engine advertising is a cost-effective method for reaching the right prospects at the right time. It also offers more tracking, allowing you to determine which ads or search terms resulted in sales. 然而, marketers must know how to maximize ROI by selecting the right keywords, allocating the proper budget and adjusting strategies as necessary. This article discusses some important factors to keep in mind to maximize ROI with Adwords. 請繼續閱讀以了解更多信息.

When calculating ROI of Adwords, it is important to remember that website clicks do not always translate into sales. You will need to track conversions to calculate the ROI of Adwords. This can be done through phone call leads, as well as tracking until the visitor reaches the final “謝謝你” 頁. As with any marketing campaign, the ROI will depend on how many visitors your ads drive to your website. 去做這個, you must choose keywords with buying intent.

To improve your ROI of Adwords, consider adding extensions to your ads. Using landing page extensions will help you attract more targeted visitors. In addition to the keyword extension, you can also use callouts or location extensions. The latter adds a live call button to your website. You can also use reviews and site links to direct people to related pages. You should test different options before settling on the right ones. If you want to maximize ROI, make sure to test everything.

Google Analytics allows you to automatically tag Adwords campaigns with auto-tagging. The reports will show you ROI of Adwords campaigns. You should also import your cost data from paid marketing services into Google Analytics to monitor their performance. Doing this will help you monitor your advertising costs, revenue and ROI. This information will allow you to make better decisions on where to invest your money. And this is just the beginning. You can easily track ROI of Adwords by following these guidelines.

When you set up your campaign, Google will create ad groups for you. These will make managing your ads easier. Each ad group contains one ad, one or several keywords, and either broad match or phrase match. Google sets your keyword to broad match so that users can type in your keywords anywhere. 通常, this works out to be the best match. You will then want to adjust the cost per click, 每次展示成本, and cost per acquisition to suit your budget and goals.

每次點擊費用

The ideal cost per click for Adwords is determined by determining your target ROI. For most businesses, five cents per click is sufficient. Another way to express this is cost per acquisition, 或者 20% of revenue. To maximize ROI, consider cross-selling your existing customers to increase the average value of each sale. To determine how to target your CPC, use the conversion rate chart below. Using this chart, you can decide what to bid for each keyword and ad.

The most effective way to lower your CPC is to target long-tail keywords. These keywords have low search volume and are less likely to attract irrelevant searches. These keywords also tend to have a higher Quality Score, which is an indication of relevance and a low cost per click. Adwords CPC is based on the industry you are in and competition levels. The more competitive your industry, the higher the CPC.

There are several methods for setting maximum CPCs, including automatic and manual bidding. Manual cost-per-click bidding is the most common type of CPC. The manual method involves adjusting the maximum CPC manually, whereas automated bidding uses a software that automatically adjusts the maximum CPC for you. If you’re unsure of which method is right for your business, Google offers some tips. But whichever one you choose, you should follow the recommendations from your Google-certified agency.

Pay-per-click advertising is based on an auction system. As the publisher lists pay-per-click rates, advertisers are free to choose which one suits their budget best. 一般來說, the higher the value of a click, the higher the cost per click. 然而, you can negotiate with your publisher to negotiate for a lower cost per click, especially if you’re signing a long-term or valuable contract.

While cost-per-click varies greatly, the average amount for a single click is around $1 至 $2 in Google AdWords. 在顯示網路上, average CPCs are under a dollar. Depending on the competition, you can spend as much as $50 每次點擊. 例如, a real estate business can spend $10000 至 $10000 on Adwords each year. 然而, if you’re looking for a new client, you can spend as little as $40 每次點擊.

否定關鍵字

You can keep costs down by using negative keywords in your Adwords campaigns. It is important to remember that not all search queries are relevant to your campaign, so you should add negative keywords to your ad groups and campaigns. If you’re unsure how to use negative keywords, read on for a step-by-step guide. There are many ways to use negative keywords in Adwords. Here are some ways to use them.

One of the best ways to find negative keywords is to do a Google search. Simply type in the term you’re trying to target and see what comes up. You’ll then need to add any search terms that are not related to your campaign to your negative keyword list. If you’re unsure of which negative keywords to add, check your Google Search Console or analytics for a list of all negative keywords. Once you’ve added negative keywords to your Adwords campaign, you’ll have a list of unrelated ads to avoid.

Another way to improve CTR is to use negative keywords. Using negative keywords will ensure that your ads appear against relevant search terms, reducing the number of wasted clicks. It will also increase the proportion of relevant visitors to your campaign and improve ROAS. The final benefit of using negative keywords is that you won’t be paying for advertisements that don’t match your product or service. That means you can save money on your advertising budget.

Using negative keywords in Adwords can save you time and money by blocking irrelevant searches. You can create negative keywords that are as relevant to your product as your desired keyword. 例如, if you want to sell free health-related products, use the word ‘free’. People searching for free health care or jobs might not be in your target market. Using negative keywords is a great way to keep wasted budget under control.

Cost per impression

Cost per impression (每千次展示費用) is a key metric to track in online advertising. This metric measures the cost of advertising campaigns, and is often used for media selection. It is a great way to track high-level awareness of a company and determine how much to bid for different types of advertising. 在大多數情況下, CPM can be used to estimate the effectiveness of a marketing campaign. Aside from being an important metric to track, CPM also helps advertisers determine which platforms are more effective for achieving their goals.

CPMs have increased since Q3 2017 but have not fluctuated much since then. On average, advertisers paid $2.80 per thousand impressions in Q1 2018, a modest but steady increase. As of Q1 2018, advertisers paid $2.8 per thousand impressions, up a dollar from Q1 2017. 相比之下, CPCs on the Google Display Network were back at $0.75 每次點擊, or about 20 cents higher than in Q4 2017.

While free Ad impressions are more effective than those of paid ads, they’re not worth the expense. These “unknown” searches happen on a daily basis. This means that Google cannot predict a searcher’s intent, but it can estimate the frequency of certain keywords, 如 “car insurance,” and then optimize its ads based on those keywords. 然後, advertisers only pay for the clicks they receive.

While CPCs on social media platforms vary, the cost per impression is typically not overly high. 例如, Facebook’s CPC is $0.51 per impression, while LinkedIn’s CPC is $3.30. Social media platforms such as Instagram and Twitter are less expensive, with an average CPC of $0.70 至 $0.71 per impression. These ads will only display if the budget is refreshed daily. 這邊走, advertisers don’t have to worry about overspends or spending more than they need to.

Cost per acquisition

One of the most important factors to consider when bidding for advertising on Adwords is the cost per acquisition. It can range anywhere from a few dollars to less than $100, and the average CPA is $0.88. The reason this figure is so low is because most advertisers will not bid very high on their advertisements. 例如, if holiday socks cost $3, 投標 $5 for that term would be very ineffective.

While it is important to know how much your ad campaigns are costing you, it is possible to calculate a CPA based on your conversions. Whether or not a conversion actually occurs is difficult to determine, but it can be done by tracking form fills and demo signups. 然而, there is no universal standard for determining cost per acquisition, and each online business will have a different product, price, margins, operating expenses, and ad campaign.

Cost per acquisition, or CPA, refers to the amount of money that an advertiser spends on each conversion that is generated by their ads. This includes sales, clicks, forms, newsletter subscriptions, and other forms. Advertisers will generally negotiate this rate with ad networks, but it should be noted that not all will agree to it. Once you have negotiated a price with an advertiser, the cost per acquisition can be determined.

Cost per acquisition is another important metric to track in the advertising process. When deciding to spend money on CPA, you’ll need to determine how much money you’ll need to spend to generate a sales transaction. AdWords users can measure the success of their ads by evaluating how much they cost in terms of the amount of conversions that each ad generates. The cost per acquisition is often correlated with a specific marketing channel, so the higher the CPA, the more the advertiser will profit.

您可以利用 Google Adwords 為您的網站做廣告. 過程非常簡單: 您需要建立一個帳戶, 選擇一些相關的關鍵字, 並開始對他們出價. 以下是如何優化您的點擊率並開始為您的網站做廣告! 希望這篇文章能幫助您開始使用 AdWords. 如果不, 您可以在本文中了解有關 Google 廣告基礎知識的更多信息. 直到下次, 快樂出價!

在 Google 上投放廣告

您可以透過對與您的業務相關的關鍵字進行出價，在 Google 的 AdWords 系統上投放廣告. 當潛在客戶在 Google 上搜尋您想要定位的關鍵字時，您的廣告就會顯示. 谷歌將決定哪些廣告出現在搜尋結果頁面上, 您的出價越高, 您的廣告放置的位置越高. 關鍵是抓住潛在客戶’ 眼睛並說服他們點擊您的廣告. 下面列出了使您的廣告更有效的提示.

如果您的產品或服務與客戶有關，Google 上的廣告會非常有效’ 需要. 此類廣告可以根據位置高度針對您的受眾, 年齡, 和關鍵字. 谷歌還根據一天中的時間提供有針對性的廣告. 大多數企業僅在工作日使用廣告, 從 8 上午至 5 午安. 他們不在周末投放廣告, 但在工作日, 您可以根據潛在客戶的線上時間將廣告定位到他們.

使用 Google AdWords 時, 廣告有兩種基本類型. 第一種類型是搜尋, 每當有人搜尋您的產品或服務時就會顯示您的廣​​告. 展示廣告通常比較便宜, 但它們不像搜尋廣告那樣以查詢為導向. 關鍵字是人們在 Google 中輸入以尋找產品或服務的搜尋字詞. 在大多數情況下, Google 將允許您使用最多 15 個關鍵字, 但您以後可以隨時增加數量.

對於小型企業, 按點擊付費廣告可能是個很好的解決方案. 因為您只需為每次點擊付費, 按點擊付費的廣告可能很昂貴, 但聰明的廣告商會透過開展活動來吸引合格的流量訪問其網站. 這最終將增加他們的銷售額. 如果您的業務剛起步, 這個方法值得一試. 但請記住，在有機搜尋優化方面，機會並不對你有利 (搜索引擎優化).

關鍵字出價

當您開始在 AdWords 中對關鍵字出價時, 你必須注意你的點擊率 (點擊率) 報告. 該報告將幫助您評估新想法並相應調整您的出價. 此外, 你需要不斷監控你的策略. 搜尋廣告正在迅速變化, 並且您需要跟上最新趨勢. 閱讀有關此主題的更多信息, 或聘請專業人士來處理您的活動. 以下是一些最大化預算的提示.

第一的, 確定您願意花在廣告上的預算. 請記住，大多數人不會忽略 Google 搜尋中的前幾個結果, 因此必須出現在 SERP 的頂部. 您對每個關鍵字的出價金額將決定您的整體支出以及您在第一頁的展示效果. 對於每個關鍵字, 谷歌將其納入出價最高者的拍賣.

您也可以使用否定關鍵字來限制對不相關搜尋的出價. 否定關鍵字是否定定位的一部分，可以阻止您對與您的業務無關的關鍵字進行出價. 這邊走, 您的廣告只會出現在包含否定關鍵字的搜尋查詢中. 關鍵字越負面, 您的出價越低. 您甚至可以在廣告群組中選擇否定關鍵字，將其從廣告系列中消除.

當你對關鍵字出價時, 考慮您的品質得分. Google 在評估廣告內容和相關性時會考慮三個因素. 高品質分數是網站相關性的標誌. 您的內容也更有可能產生有價值的流量, 因此請考慮相應調整您的出價. 廣告投放後, 您將獲取有關廣告系列效果的數據並相應地調整您的出價.

製作廣告

在 AdWords 中製作廣告時需要記住以下幾點. 一方面, 你必須了解平台的結構, 並使用 SEO 工具（例如 Keyword Planner 和 Google 的 enaka）來尋找相關關鍵字. 然後, 編寫您的廣告內容並優化廣告以獲得最高的點擊率. 然後, 將其發佈到 Google 網站上以獲得最大的瀏覽量和點擊率.

廣告製作完成後, 你應該檢查它是否有語法和拼寫錯誤. Google 也可以顯示您的廣​​告, 因此，了解哪一個表現最好很重要. 一旦你獲得了勝利者, 挑戰它並改進它. 如果您在撰寫廣告時遇到困難, 你也可以看看你的競爭對手在做什麼. 請記住，您不會發明輪子 – 如果你能找到已經有效的東西，就沒有必要寫廣告!

為 AdWords 製作廣告時, 重要的是要記住，每個廣告都會迷失在內容的海洋中. 每個職位的機會都極度渺茫. 所以, 在製作廣告之前了解客戶的最終目標非常重要. 例如, 如果您的企業專門從事痤瘡藥物治療, 您希望定位搜尋痤瘡藥物的用戶. 使用這些最終目標將幫助您的廣告在競爭中脫穎而出.

優化點擊率

優化點擊率對於提高廣告支出回報至關重要. 點擊率通常受到廣告排名的影響, 指廣告在付費搜尋結果中的位置. 點擊率越高, 更好, 因為它直接反映了您的廣告質量. 一般來說, 提高點擊率可以在最快的時間內提高轉換率和銷售額. 首先, 檢查您的廣告評級與業界競爭對手的廣告評級.

提高您的點擊率, 確定目標受眾用來尋找您網站的關鍵字. 谷歌分析和搜尋控制台是這方面的優秀工具. 確保您的關鍵字位於廣告網址中, 這可以幫助訪客決定點擊哪裡. 使用引人注目的廣告文案也很重要. 了解受眾的偏好，並使用這些資訊來創建廣告文案，吸引他們採取行動.

一旦你確定了你的目標受眾, 嘗試細分您的廣告系列. 這將使您能夠更好地定位廣告工作並提高點擊率. Google 網站上提供的一項功能稱為 “用戶還要求” 可以透過向特定受眾提供相關建議來幫助您定位特定受眾. 點擊率也用於衡量數位行銷活動的有效性. 點擊率低可能表示廣告活動有問題, 或者可能是當相關消費者搜尋時您的廣告沒有顯示.

如果您的基於搜尋的廣告未能吸引高點擊率, 你已經錯過了一個巨大的機會. 是時候採取下一步了. 多加努力來提高您的點擊率和品質得分. 嘗試使用視覺資產進行說服來提高點擊率. 使用接種等技術, 你可以說服觀眾看到隧道盡頭的曙光. 說服的最終目標是引導他們達成解決方案或呼籲採取行動.

重新定位

使用 AdWords 進行重新導向是吸引新客戶的強大工具. 谷歌對於收集用戶個人資訊有嚴格的規定, 包括電話號碼, 電子郵件地址, 和信用卡號碼. 再行銷活動可以在Google主頁上進行, 行動應用程式, 和社群媒體. 谷歌的重定向工具可以幫助企業透過多個平台接觸潛在客戶. 最好的開始方法是回顧以下策略.

使用 AdWords 重新定位可用於定位造訪過您網站中特定頁面的特定客戶. 您可以製作一般廣告來鼓勵潛在客戶瀏覽您的網站, 或者您可以製作重新導向廣告，向先前造訪過您網站的使用者顯示廣告. 目標是吸引在某個時間點訪問過您網站的人的注意力, 即使他們沒有購買任何東西.

使用 AdWords 重新定位可以透過建立與特定網站訪客的人口統計資料相符的自訂受眾來定位特定訪客. 您建立的受眾群體只會看到與其興趣和受眾特徵相關的廣告. 為了達到最好的效果, 您應該將網站訪客分為不同的群組, 使用人口統計數據來定位您的再行銷工作. 如果您是廣告界的新手, 從 Google AdWords 開始.

透過在您的網站上放置一小段程式碼即可使用 AdWords 進行重新導向. 這段程式碼, 也稱為像素, 網站訪客將無法偵測到. 然後，它使用匿名瀏覽器 cookie 來追蹤網路上的受眾. 此程式碼將通知 Google Ads 何時向造訪過您網站的使用者顯示廣告. 這是接觸潛在客戶的極其有效的方式. 這種方法快速且經濟實惠, 並能產生巨大的成果.

開始在 Google 上投放廣告之前, 你應該知道自己將陷入什麼境地. 以下是一些需要記住的事情: 比賽類型, 質量分數, 費用, 和重定向. 一旦你明白了這些事情, 您將能夠規劃更有效的 AdWords 廣告活動. 一旦你掌握了這一切, 你已經準備好開始了! 然而, 在你這樣做之前, 你應該對你的關鍵字做一些研究.

費用

有很多因素決定您應該在 AdWords 上花多少錢. 例如, 平均每次點擊費用是多少? 銷售商品的成本 (銷貨成本) 包括製作和廣告支出. 您必須確定在廣告上花了多少錢才能獲得投資回報. 然後，您可以將這些費用與 AdWords 廣告系列的收入進行比較，並確定哪些關鍵字最有利可圖.

每次點擊費用 (每次點擊費用) 根據關鍵字和行業的不同，差異很大. 典型的每次點擊費用約為 $2.32 在搜尋網路上和 $0.58 在展示廣告網路上. 欲了解更多信息, 請參閱這篇 AdWords 指標文章. 降低每次點擊費用的一種方法是定位品質分數較高的關鍵字. 高品質分數關鍵字可以在頁面上獲得更好的展示位置, 為您節省金錢並確保您的廣告出現在正確的頁面上.

如果您知道哪些關鍵字效果最好，則可以調整特定關鍵字的出價. 反過來, 您可以降低不會產生結果的關鍵字的出價. 請記住，某些關鍵字的成本高於其他關鍵字, 您應該不斷監控並相應調整您的出價. 作為企業主, 您應該了解 AdWords 定價的變化並做好相應調整的準備. 一旦您了解哪些關鍵字最適合您的網站, 您可以最大限度地提高收入並降低每次點擊費用以獲得最佳投資回報率.

CPC 活動是最常用的方法. 這是最常見的方法，每次點擊成本不到一百美分. 然而, 每次點擊的費用與展示次數的費用不同. 如果您想了解廣告活動的成本, 您可以利用關鍵字規劃工具來估算每次點擊費用. 這邊走, 您將確切地知道每次點擊需要支付多少費用以及獲得的展示次數.

比賽類型

如果您想增加轉換次數並減少廣告費用, 您應該將關鍵字分解為不同的匹配類型. 在 AdWords 中, 這是透過根據匹配類型對廣告進行分段來完成的. 透過選擇正確的匹配類型, 您將能夠覆蓋目標受眾並避免在不相關的點擊上浪費金錢. 為此目的, 您應該使用免費的關鍵字工具來確定您的目標受眾，然後相應地細分您的廣告.

精確匹配是所有關鍵字匹配中最具針對性的, 並且要求關鍵字短語準確. 然而, 如有必要，您可以在查詢中新增其他術語. 對於希望透過僅顯示與目標關鍵字相關的廣告來提高轉換率的廣告客戶來說，完全匹配是最佳選擇. 精準匹配也有更高的點擊率. 然而, 重要的是要了解，使用精確配對可能並不是每個企業的最佳選擇.

如果你想定位某些詞, 那你可以使用廣泛修飾的關鍵字. 這些使用起來很簡單，可以告訴 Google 針對某些單字或短語顯示您的廣​​告. 關鍵字可以任意順序. 您可以使用加號輸入這些術語 (+) 每個關鍵字之前. 廣泛修飾的關鍵字格式也可用於短語. Full Media 專門為中小型公司提供 AdWords PPC 廣告活動.

廣泛匹配和精確匹配是最受歡迎的匹配類型, 但也有一些相近的變體. 廣泛匹配類型包括關鍵字所有可能的拼寫錯誤，而精確匹配類型允許您定位更廣泛的相關搜索. 您也可以透過新增否定關鍵字來排除緊密變體. 然而, 這不是一個好的做法，因為它會減少點擊次數. 對於想要定位特定字詞的廣告客戶來說，廣泛配對類型是最佳選擇.

重新定位

重定向是在線廣告的一種形式，允許行銷人員向網站的過去訪客展示有針對性的廣告. 再行銷技術的工作原理是在網頁上放置追蹤程式碼並使廣告能夠向過去的訪客展示. 這種再行銷的結果是顯著的. 事實證明，它可以使銷售額增加高達 70% 當造訪過網站但未購買任何商品的用戶透過再行銷活動進行購買時.

如果您的網站未針對重定向進行最佳化, 您可能看不到任何結果. 如果您的再行銷活動不起作用, 您可能需要聽取 Google Adwords 管理公司的建議. 他們將幫助您正確設定重定向行銷活動. 正確的設定會對效能產生很大的影響. 一旦你有了正確的設置, 您可以使用重新導向來定位所有不同社交網路的消費者.

為了設定重定向廣告, 您必須先設定 Google Analytics. 重定向程式碼將追蹤 cookie, 這是自動儲存在使用者瀏覽器上的小文件. Google Ads 將收到提醒，根據特定網站訪客先前的瀏覽記錄向其顯示廣告. 使用 AdWords 進行重定向是改善線上行銷策略的好方法.

使用 AdWords 重新定位對於社群媒體管道非常有效, 特別是臉書. 它還可以成為建立 Twitter 追蹤者的有效方式. 記住, 超過 75% Twitter 的用戶使用行動裝置. 您的廣告應該適合行動設備，以最大限度地提高吸引受眾注意力的機會. 使用 AdWords 進行重新導向可以幫助您將這些使用者轉換為客戶. 所以, 開始使用 AdWords 進行重定向以增加您的收入.

質量分數

有很多方法可以提高 Google Adwords 品質得分. 雖然沒有一種神奇的解決方案, 有很多方法可以提高你的分數. 第一步是登入您的帳戶並導航至關鍵字顯示面板. 一旦到了那裡, 您可以查看有效廣告群組的品質得分. 然後, 你可以開始做出改變來提高你的分數. 幾週後, 你應該注意到一個顯著的差異.

廣告的品質分數是透過考慮三個因素來計算的: 關聯, 廣告創意, 和登陸頁面體驗. 即使使用相同的關鍵字, 廣告組之間的品質分數會有所不同. 例如, 如果您擁有彈跳屋租賃業務, 你可能會使用關鍵字 “跳線城堡” 瞄準搜索彈跳屋的潛在客戶. 如果您的廣告與所有裝置的使用者相關且有吸引力，這將提高您的品質得分.

您還應該知道，特定廣告群組的品質分數取決於關鍵字的品質. 這個因素會影響您的每次點擊費用 (每次點擊費用) 和點擊率 (點擊率). Google Ads 也會考慮廣告群組的品質. 因此, 如果關鍵字組的品質分數較高, 它可能會在谷歌搜尋結果中排名很高. 如果您打算針對特定關鍵字投放廣告活動, 與僅使用通用術語相比，它的品質得分更高.

分析您的廣告活動時, 密切注意點擊率. 高點擊率是個好兆頭. 點擊率較高的廣告將獲得更多點擊, 從而提高您的每次點擊費用. 然而, 請記住，點擊率會受到地理位置等其他因素的影響. 此外, 您需要確保您的關鍵字與您的廣告文案和目標網頁相符. 提高點擊率可以幫助您提高品質得分, 但這也會增加您的每次點擊費用 (每次點擊費用).

關鍵詞研究

關鍵字研究是為您的網站或廣告活動確定正確關鍵字的過程. 進行關鍵字研究的方法有很多種. 主要目標是提出想法並識別有可能產生流量的關鍵字. 關鍵字按價值和賺取流量的機會排名. 關鍵字研究可協助您建立正確的內容和廣告策略以吸引潛在客戶. 開始, 使用Google的關鍵字工具來發現哪些關鍵字受歡迎.

雖然這可能需要時間和精力, 關鍵字研究對於 AdWords 廣告活動的成功至關重要. 沒有適當的關鍵字研究, 您的行銷活動可能會失敗或導致您的銷售額下降. 以下列出了一些幫助您入門的提示:

使用Google關鍵字規劃師. 該工具按月顯示搜尋量. 例如, 如果你想在夏季吸引流量, 您應該定位本季搜尋量較高的關鍵字. 還, 考慮將您的搜尋限制在特定時間段內, 例如五月到八月之間. 一旦你知道哪些關鍵字是有利可圖的, 您可以使用AdWords工具尋找相關關鍵字. 該工具將根據您的關鍵字限制產生數百個相關關鍵字.

選擇關鍵字時, 確定您網站的目標. 進行研究以確定您的目標受眾和目標市場的搜尋意圖. 您可能還需要考慮您的網站與這些關鍵字的相關性. 是否有具有類似術語的產品或服務? 他們的搜尋量高嗎? 人們在尋找某種產品或服務時會搜尋什麼? 高搜尋量是個好兆頭. 如果不, 試著尋找更利基的關鍵字來定位.