Udidi: Ibhlog

Iintengiso zikaGoogle okanye iGoogle AdWords yindawo yentengiso enkulu, hlawula imali ethile kwinkampani, ukubeka iiwebhusayithi zabo phezulu kumaphepha eziphumo zenjini yokukhangela ngokusekelwe kumagama angundoqo. UGoogle uyayithanda, ukubeka iibrendi ezinkulu kunye nezigebenga zeshishini phezulu kwiziphumo zokukhangela. Ke ukuba awuyiyo inkampani enkulu, Awunayo enye indlela ngaphandle kweentengiso zikaGoogle, ukuba phezulu kuluhlu lokukhangela.

Ungakopela ngezikhundla zikaGoogle, ngokulandela yonke inkqubo yokudala amakhonkco, umxholo, Ukuphelisa iprofayili kunye namanye amaqhinga e-SEO. I-AdWords ikuvumela ukuba uphande kwaye usebenzise amagama angundoqo okwenza imali. Ke yimeko yokuphumelela kunye nomxube weentengiso ezikumgangatho ophezulu, amagama angundoqo anamandla kunye neebhidi eziqinileyo.

Izinto ekufuneka uziphephe

• Musa ukuchitha imali eninzi, kodwa beka uqingqo-mali. Bayayichitha, ukuqalisa.

• Qala ngeentengiso ezilula neziyilayo, njengoko iqonga licebisa.

• Yiba nomonde ngeziphumo. Ayizukuthatha ixesha elide, kodwa ayizukusebenza kwiiyure nje ezimbalwa.

Amanyathelo okuqalisa ngeentengiso zikaGoogle

1. Okokuqala, chaza usukelo, ofuna ukuyifumana ngephulo leNtengiso zikaGoogle. Oku kunokukunceda, ukufumana inani elongeziweyo leefowuni, ukwandisa amanani abatyeleli okanye ukuqhuba i-traffic eninzi kwiwebhusayithi yakho.

2. Uyagqiba, apho ufuna ukubeka khona iintengiso zakho, nokuba yehlabathi okanye yasekhaya. Oku kuvumela uGoogle ukuba abonise iintengiso zakho kubantu abalungileyo.

3. Gxininisa iindawo zokuthengisa ezizodwa zenkampani yakho, okanye usebenzise iibhanile ezinomtsalane kwiintengiso zakho.

4. Cwangcisa uhlahlo lwabiwo-mali, ukuba ufuna ukuchitha, kwaye ungatshintsha okanye uyeke iphulo nangaliphi na ixesha.

5. Inyathelo lokugqibela leli, Beka iintengiso zakho ziphile. UGoogle uzakubonisa iintengiso zakho nanini na, xa abasebenzisi befuna iimveliso okanye iinkonzo ezifanayo. Iintengiso zakho zinokuvela kwiziphumo zokhangelo zikaGoogle okanye iimephu. Uhlawula nje, xa undwendwe lucofa kwiintengiso zakho.

Iintengiso zikaGoogle zibonelela ngamaphulo eentlobo ezahlukeneyo, apho unokukhetha khona ezo zilungele inkampani yakho. Kukho ngaphezulu 5 amaphulo entengiso, ukuba ujonge –

1. Khangela amaphulo

2. Iphulo levidiyo

3. Jonga amaphulo

4. Amaphulo okuthenga

5. Iphulo le-App

Ukuba umisele iphulo lenkampani yakho, hlala nje emva kwaye uphumle. Iziphumo ziya kuvela ethubeni. Landela nje iphulo kwaye uhlalutye idatha 1-2 iiveki. Ngokuqinisekileyo uya kubona umahluko.

I-SEO yinto ebalulekileyo yeshishini, ukuphucula ukufikelela kubathengi bayo. Iwebhusayithi ifana neshishini lezitena kunye nodaka, kodwa umahluko kuphela lo, Eyangaphambili inobukho obubonakalayo kwaye le yokugqibela ikhoyo emzimbeni. IiWebhusayithi zisebenza njengendawo yokusebenzela, ehambisa umyalezo webhrendi kubathengi bayo. UGoogle kunye nezinye iinjini zokukhangela ziyaqhubeka nokuphuhlisa i-algorithms yazo, ukwenza kube lula kubathengisi bokwenyani ukubeka iwebhusayithi yabo. Kwaye konke onokukwenza kukuhlala, ukuba uyenza i-injini yokukhangela echanekileyo kuyo. Ukukunceda, ukureyishwa ngokukhawuleza, sinawo amanye amaqhinga SEO, fa, ukuba ziyalandelwa, Unokwenza imimangaliso kulo naliphi na ishishini.

Ukukhawulezisa ukulayisha iwebhusayithi yakho

Isantya sewebhusayithi sibalulekile, xa undwendwe lusiza kuwe, ukufumana into exabisekileyo. Ukuba kuthatha ixesha elide, de indawo yakho ilayishe, kufuneka ucinge ngovavanyo kunye nokwenza ngcono. Uninzi lwabasebenzisi bakhetha iwebhusayithi enye, kwi 3 imizuzwana ukulayisha. Ukuba enye yeekhrayitheriya ayifezekiswanga, vele utsibe kwenye iwebhusayithi. Ukuphucula isantya sewebhusayithi yakho, unokwenza ngcono imifanekiso okanye iividiyo ezisetyenzisiweyo. Ngolunye ulungiso umsebenzi uyenziwa.

Ungalibali i-HTTPS

Abasebenzisi abaninzi, abayaziyo loo nto, thandabuza, ukutyelela iwebhusayithi, iURL yayo ingenayo i-HTTPS. HTTPS ithetha, ukuba indawo ikhuseleke ngakumbi kwaye abasebenzisi banokwabelana ngolwazi ngendlela ekhuselekileyo.

Sebenza ekuphuculeni amava omsebenzisi

Ukuba iwebhusayithi yakho ibonelela ngamava asebenziseka lula, iindwendwe zakho ziziva zikhululekile ngelixa uhamba. UGoogle uyazithanda iiwebhusayithi, ezibonelela ngamava alungileyo kubasebenzisi.

Yandisa ukuguquguquka kwewebhusayithi yakho

Xa udala iwebhusayithi yakho, kubalulekile ukujonga, ingaba kukho umehluko ekubekweni kwamagama angundoqo kwiindawo ezahlukeneyo zewebhusayithi. Sebenzisa umxholo owahlukileyo, ukuyifaka kwiscreen sezixhobo ezincinci ezifana nezixhobo eziphathwayo.

Nciphisa izinga lokutsiba

Ukuba iwebhusayithi yakho ineendwendwe, abachitha ixesha elininzi kwiwebhusayithi yakho ngesantya esisezantsi sokugxumeka, UGoogle ubona oku kufanelekile kwaye uyakholelwa, ukuba abathengi bafumana ixabiso elithile kuyo. Oku kwenza kube lula kuGoogle ukubeka iwebhusayithi, phakathi kwezinye izinto.

Ngala maqhinga e-SEO, ezisetyenziswa kwiwebhusayithi yenkampani yakho, unokufezekisa inqanaba le-injini yokukhangela elungileyo kunye nokuguqulwa okuninzi.

Iintengiso zikaGoogle ziye zavela njengomsindisi phakathi kweendlela ezahlukeneyo zokuthengisa, apho unokugqama kubo bonke okhuphisana nabo. Ngala maphulo amatsha kunye neentengiso ezikrelekrele, iboniswe kwii-akhawunti zeNtengiso zikaGoogle, kunokuba kuninzi ukulandela. Kukho iintlobo ezahlukeneyo zamaphulo entengiso kaGoogle, kuxhomekeke kuhlobo lweshishini, ishishini kunye nohlahlo lwabiwo-mali, into ofuna ukuchitha imali kuyo, zisetyenziswe. Iintengiso zikaGoogle zingasa ishishini lakho kwinqanaba elitsha, xa yenziwe ngokufanelekileyo.

Iintlobo zamaphulo eNtengiso zikaGoogle

Kukho ubukhulu becala ezine iintlobo zala maphulo amatsha eentengiso kunye neentengiso. Ufa sind Smart Shopping, Fumana iintengiso, Iintengiso zegalari kunye neentengiso zokuBonisa eziphendulayo.

1. Iintengiso zokufunyanwa luhlobo olutsha lwephulo lokuthengisa, oko kuya kukunceda wenze uphawu kuYouTube, I-Gmail kunye ne-Discover feed inokukhuthaza. Ngeentengiso zokuFumana, abakhangisi ngoku banokufaka umfanekiso omnye okanye imifanekiso emininzi enenkcazelo kunye neenkcazo, apho uGoogle asebenzise ukufunda koomatshini, ukufumana ezona ndawo zigqwesileyo. Unokwenza i-carousel, enokuskrolwa ngemifanekiso emininzi okanye umfanekiso omnye kwaye iboniswe kulungiselelo lwentengiso ezininzi.

2. Iintengiso zegalari zikwinqanaba lovavanyo kwaye azikafumaneki kubo bonke abathengisi. Eli phulo elitsha lentengiso livumela abathengisi ukuba bongeze imifanekiso ukukhangela iintengiso. Abakhangisi kufuneka ubuncinane 4 Layisha imifanekiso enezihloko ezintathu kunye ne-URL yokugqibela. Unokongeza le fomati entsha yentengiso kumaqela akho akhoyo entengiso.

3. Iintengiso eziphendulayo zivela kwimikhankaso yokubonisa endaweni yeentengiso ezisemgangathweni eziqhelekileyo. Olu hlobo lwepateni yentengiso luvumela abathengisi ukuba, izihloko ezahlukeneyo, iinkcazelo, Imifanekiso, Papasha iilogo kunye neevidiyo. I-caveat ephambili, ukuba i-caption ayikho ngaphezulu kwe 20% yomfanekiso inokugquma. Ezi ntengiso ziphendulayo zinikezelwa kwiNethiwekhi yokuBonisa kaGoogle.

4. Ukuthenga ngobuchule kuvumela iintengiso zakho ekuThengweni kukaGoogle, kwiNethiwekhi yokuBonisa kaGoogle, ibekwe kuYouTube okanye kuGmail. Udinga umfanekiso onesihloko, layisha inkcazo yayo kunye nesihloko eside.

Xa kuphunyezwa ezi ntengiso zitsha kunye namaphulo okukhangisa, kubalulekile, ukuba abathengisi banokwahlula phakathi kwabo kwaye baqonde amagama. Ukuba sisebenzisa i-algorithm kaGoogle kwaye sinokusebenzisa la mathuba, oku ekugqibeleni kuya konga ixesha kwaye kube lula ulawulo lweeakhawunti kwixesha elizayo.

Iintengiso zikaGoogle lukhetho olunye, ukumisela iintsingiselo zangoku, kunye nenzuzo exabisekileyo kuye wonke umthengisi. Kodwa wazi njani, yintoni eya kuduma ngomso okanye kwixesha elizayo? Ungayiqikelela njani loo nto??

Isixhobo segama elingundoqo leeNtengiso zikaGoogle yeyona mpendulo ilula. Olu lukhetho olugqibeleleyo kwabo, abafuna ukuphucula i-SEM yabo kunye ne-SEO, ngokunciphisa okunokwenzeka kumagama angundoqo okanye amaqela angundoqo.

Njengoko kuchaziwe nguGoogle, hlaziya uqikelelo lwakho lwemihla ngemihla ngedatha yamva nje 10 iintsuku. Le datha ibandakanya ukuguquguquka kweemarike, okwenzekayo ngeli xesha.

Yintoni onokuyenza ngesi sixhobo?

• Ungatshintsha ubukhulu beCPC yakho ngokusekelwe kuhlahlo lwabiwo-mali lwakho.

• Jonga iinkcukacha zokusebenza kwakho okulinganisiweyo.

• Bona uqikelelo lwamagama angundoqo angawodwa.

• Umboniso, olu vavanyo lutshintsha njani, xa ulawula ubuninzi beCPC yakho.

Uqikelelo lwakho lunoluhlu lomhla, kwaye ungatshintsha ubude bexesha, ukubona, oku kuzichaphazela njani iingqikelelo zakho.

Zimbini iinketho, ukujonga uqikelelo lweNtengiso zikaGoogle. Ke makhe saphule isixhobo sikaGoogle seNtengiso yegama elingundoqo leForecast inyathelo ngenyathelo.

Ukusebenzisa isixhobo sokuqikelela

Isixhobo soqikelelo yinto eyahlukileyo yeentengiso zikaGoogle kunye nemiboniso kuphela, iluncedo kangakanani iqonga leeNtengiso zikaGoogle. Ihamba ngaphaya kwedatha yanamhlanje kwaye ibonelela ngokuqonda kwikamva elikufutshane. Esi sixhobo sokuxela kwangaphambili sinokukunceda uqonde ngcono, indlela amagama akho angundoqo asebenza ngayo ngokufanelekileyo.

Kwi-Ads Keyword Planner unokufumana into njengoqikelelo. Endaweni yokuba uqhubeke “Fumana amagama angundoqo amatsha” ukucofa, cofa kwi “Fumana umthamo wokukhangela kunye noqikelelo”. Xa sele ufikile, ungangenisa igama elingundoqo elinye okanye iqela lamagama angundoqo, ezahlulwe ziziphumlisi okanye ngokuqhawuka kwemigca.

Ukuba ukhankanye amagama angundoqo, cofa u-Qalisa. Uya kufumana iphepha elineethebhu ezimbalwa.

Iithebhu ezintathu ezibonisiweyo zezi

1. Ingqikelelo,

2. Amagama angundoqo angalunganga kunye

3. Iimetrics zembali.

Ewe kunjalo, uqikelelo, ufuna ukuhlala kwithebhu yokuqala. Ukhetho lwedatha yoqikelelo luya kuboniswa ngokusekelwe kumagama angundoqo owafakileyo.

Iintengiso zikaGoogle ziya kukuxelela ngokuzenzekelayo:

• Ukucofa ngosuku, xa igama elingundoqo libangela intengiso yakho.

• Izimvo ezenziweyo.

• Iindleko okanye i-avareji yakho yenkcitho ngosuku ngegama elingundoqo elithile.

• Kwaye cofa izinga (Cofa-nge-Rate – CTR).

• I-Avareji ye-CPC, apho unokuhlawulela unqakrazo lwentengiso nganye.

Unako kwakhona ukongeza eyakho inguquko metrics, ukwenza uqikelelo lwakho malunga nesicwangciso sokuthengisa esisodwa senkampani yakho. Eli liqhinga elibalulekileyo kumntu wonke, abafuna uqikelelo olusulungekileyo, oko kukufanele.

Ukudala iintengiso ezisebenzayo zikaGoogle akukho nzima, nangona kunjalo, kufuna ingqalelo kunye nomgudu ofanayo, ukuyilungisa. Xa ubhala intengiso, kufuneka uqonde amava ondwendwe lwakho ngombuzo, ayifaka kwiintengiso kunye nephepha lokufika. Ukuba baziva bengakhululekanga, njengoko beqhubela phambili nawe, baya kubuya umva. Akukho nto ingcono kunesayizi enye ilingana nayo yonke, d. H. Akukho fomati yentengiso enjalo, leyo ilungele zonke iinkampani kuwo onke amashishini.

Iingcebiso, onokuthi ulandele, ukubhala iintengiso ezisebenzayo zikaGoogle

1. Ukusebenzisa amagama angundoqo

Ukuphucula iphulo lakho lentengiso, kufuneka ubandakanye amagama angundoqo kwiphulo lakho lentengiso kaGoogle. Zama, Amagama angundoqo oza kuwasebenzisa kwikopi yakho yentengiso, naphi na apho oku kunokwenzeka. Kulula, Amagama angundoqo anokusetyenziswa, kodwa kufuneka ulumke ngelixa usongeza kwaye ujonge, nokuba zisetyenziswa ngokufanelekileyo. Ukusetyenziswa kwamagama angundoqo afanelekileyo kwiphepha lakho lokufika kufuneka libe nekhowudi enzima. Zama, Sebenzisa izihloko, afanele amagama okukhangela awohlukeneyo.

2. Sebenzisa imigaqo, afana namabinzana ondwendwe

Nanini na umntu esenza umbuzo wokukhangela, ibalulekile, ukuba imigaqo yakho ihambelane nezabo ngokusondeleyo kangangoko kunokwenzeka. Ngalo lonke ixesha, xa umntu esenza uphando, umela, yintoni ayifunayo kuwe. Mamela kwimamela kum, into abayithethayo, kunye nokubonelela ngeziphumo ezihambelanayo ngokuchanekileyo kangangoko kunokwenzeka.

3. Sukulibala, Sebenzisa izandiso zentengiso

Izandiso zentengiso ngamacandelo ongezelelweyo ombhalo, enokusetyenziswa ukwandisa ubungakanani bomboniso. Kukho iintlobo ezahlukeneyo zezandiso zentengiso, apho unokufumana inzuzo enkulu. Izandiso zentengiso ezahlukeneyo ziquka izandiso ze-callout kunye ne-sitelinks.

4. Bandakanya umnxeba kwisenzo

Ngokusebenzisa i-call-to-action kwiphulo lakho lentengiso, unokuphucula amava ondwendwe. Xa sele beqonda, into ofuna iqela lakho ekujoliswe ukuba lenze, ungabasusa abantu, abangenamdla kwiintengiso zakho.

5. Musa ukusebenzisa inzuzo engafanelekanga

Ikopi yentengiso kunye namaphepha okumisa kufuneka asebenze ecaleni. Ngokuzimeleyo, yeyiphi ifomathi yentengiso esetyenziswayo, Umyalezo ubalulekile kwaye usebenza njengendlela eya kwiphepha lokufika kumava ahambelanayo omsebenzisi. Ukuba olu bizo lwesenzo aludibanisi nephepha lokufika, ibingabo bonke abalinganiswa ababalulekileyo kwintengiso kunye nexabiso, ukuba uhlawule ngokucofa, ayinanjongo.

Yenza okugqibelele, ukubhala intengiso kaGoogle, njengoko oku kukuvumela ukuba ufikelele ngakumbi nangakumbi amaqela ekujoliswe kuwo.

Ii-AdWords zikaGoogle zinokuzisa iziphumo ezichukumisayo xa ziphunyezwe ngokufanelekileyo. Sesona sicwangciso sibhetyebhetye, ekunika ubutyebi obukhawulezayo nobaneleyo, ukuhlangabezana nohlahlo lwabiwo-mali oluchithayo. Njengoko uGoogle kunye neeNtengiso zikaGoogle ziguquka, ngokunjalo nezixhobo zentengiso. Abanye banokukunceda, ukugcina ixesha, abanye banokudlulisela ulwazi kuwe ngokukhawuleza. Makhe sijonge izixhobo ezisetyenziselwa iintengiso zikaGoogle.

Ukwahluka kweentengiso

Ngokutsho kwabaninzi abakhangisi, ukuvavanywa kwentengiso yenye yamaqhinga ambalwa, oko kukuvumela ukuba ufezekise ukusebenza kakuhle. Ukuvavanya iintengiso ibingumsebenzi onzima nonzima. Nangona kunjalo, uGoogle ubonelela ngeeNtengiso zoPhendlo eziphendulayo kunye nezinye izixhobo zokuvavanya ngokukhawuleza iintengiso zikaGoogle. Enye yazo ziintlobo zentengiso, ekuvumela ukuba wenze ngokulula okanye uvavanye iintengiso zakho zephulo kuwo wonke amaphulo amaninzi okanye zonke kwiakhawunti enye. Ungajonga iziphumo apha, ezikubonisa ukusebenza kweentengiso ezilungisiweyo kunye nezoqobo. Abasebenzisi banokuchaza uhlobo lokwahluka, ukuba ufuna ukujonga, z. B. ukubuyisela okanye ukukhangela okubhaliweyo okanye ukuhlaziya okubhaliweyo okupheleleyo.

Ukuqwalaselwa kwabaphulaphuli

Kwakukho ixesha, apho uGoogle uphulukene ngokupheleleyo ne-Facebook xa kufikwa ekujoliseni kweentengiso ezisekelwe kwi-demographics. Ngenxa yoku, kuba nzima ukuba abathengisi baqonde, ingaba iintlobo ezithile zabaphulaphuli ziqhuba ngcono, nokuba bakhangela amagama afanayo, nangona kunjalo, njengeqela labantu abahlukeneyo.

Kwakhona iyanciphisa, abazaziyo malunga nabanye abantu abanokuba ngabaphulaphuli, ukuba bakwazi ukujongana. Ukuba wena “Ukuqwalaselwa kweqela ekujoliswe kulo” sebenzisa, Ukufikelela kwiphulo lakho leeNtengiso zikaGoogle aziyi kuchaphazeleka. Okanye ukuba “Ukuqwalaselwa kweqela ekujoliswe kulo” ayitshintshi nto, ngubani ongabona iintengiso zakho okanye apho zinokuvela khona. Ngesimo sengqondo “Ukuqwalaselwa kweqela ekujoliswe kulo” Nangona kunjalo, ungajonga, Iintengiso zakho zenziwa njani kumaqela ekujoliswe kuwo, ngelixa umkhankaso wakho uqhuba.

Iintengiso zoPhendlo eziphendulayo

Sesinye isixhobo sokuvavanya intengiso. Isebenzisa umxube kunye neqhinga lokudibanisa. Luqwalaselo olukhawulezayo nolulula lovavanyo, oko kukunceda, ukuqonda imigaqo, esetyenziswa ngabasebenzisi ukukhangela. Ibalulekile, ukunikela ingqalelo kuloo nto, bangena ntoni abathengisi

Kubalulekile ukwazi, indlela i-SEO kunye ne-Google AdWords ezisebenzisana ngayo, ukuphucula amanqanaba akho, xa uphumeze iphulo lophawu lwakho okanye uthathe isigqibo sokwenza njalo. UGoogle ucacisile ngokucacileyo, ukuba ukusebenzisa iGoogle AdWords akusayi kuphucula ngokuthe ngqo amanqanaba enjini yokukhangela. Nangona kunjalo, kukho ezinye iindlela, enokwenziwa ngokwezifiso, ukusebenzisa iintengiso ukuphucula iqhinga le-SEO. Unokusebenzisa idatha yePPC, ukuqhuba iintengiso kunye nokuxhasa nasiphi na isicwangciso esikhoyo se-SEO.

I-SEO kunye ne-AdWords zisebenzisana njani??

Ukuthengisa kwakhona ngeziphumo ezikhawulezayo

Ngokuthengisa kwakhona, iintengiso ezijoliswe kuzo ziboniswa kuloo maqela ekujoliswe kuwo, abakhe bandwendwela iwebhusayithi yakho kwakanye okanye bazibandakanya nebrand yakho ngendlela enye okanye enye. Ukuthengisa kwakhona kungqiniwe ukonyusa ulwazi lophawu, nto leyo edala amathuba kubantu, abakhangela uphawu lwakho ngophendlo lwendalo.

Cofa amazinga

I-CTR ichazwa njengepesenti yenani labantu, ngubani ocofa iintengiso zakho. Le yenye yezona parameters ezibalulekileyo, ukugqiba, indlela i-SEO inokuxhaswa ngayo ngeGoogle AdWords. Izinga eliphezulu lokucofa lichaza ukusebenza kakuhle kwephulo lakho lentengiso.

Iingxelo zokukhangela amagama

Zombini iintengiso zeGoogle kunye ne-SEO zisebenza ngokusekwe kumagama angundoqo okanye amagama okukhangela. Amagama angundoqo ngamabinzana, iinjongo zomthengisi okanye umthengisi, ngelixa amagama okukhangela angamabinzana, olusetyenziswa ngabaphulaphuli ukukhangela iimveliso okanye iinkonzo ezifana nezakho.

Ingxelo yegama lokukhangela le-AdWords ibonisa imimiselo ephantse ibe ngqo, apho abasebenzisi basebenzise ukukhangela ngokuqalisa iintengiso zakho. Ungasebenzisa amagama okukhangela kwi-AdWords ukufumana amagama angundoqo, ukuba ungajolisa, ukuphucula iphulo le-SEO.

Ukusebenza ngokwejografi

I-SEO ichazwa kwiindidi ezimbini, Nye, exhomekeke kwindawo emileyo, d. H. Bhala i-SEO, kwaye enye yi-SEO jikelele, esebenza kumntu wonke, ngokuzimeleyo, nokuba sisixeko, Ilizwe okanye kwilizwe lonke. Nguwuphi kubo owusukelayo, kodwa ufuna ukujonga izinga loguqulo kunye nereyithi yokucofa. Unokusebenzisa iGoogle Trends, ukuchonga intetho, sebenzisa umsebenzisi kwindawo, ukukhangela iimveliso ezifanayo. Ukuba usebenzisa oku kwiphulo lakho le-SEO, Amagama angundoqo ahlanjululwe kwaye i-SEO iphuculwe.

Nantoni na oyenzayo, hlala uyikhumbula le nto, ukuba i-SEO yinkqubo yexesha elide. Ngoko kufuneka uhlawule ngemigudu yakho, ukubetha abanye kukhuphiswano.

Andonwabanga ngezinga loguqulo lwakho! Ngaba uyafuna ukufikelela kwinqanaba lokuguqulwa kabini ngeentengiso zikaGoogle?? Uninzi lwabakhangisi bagxila kuphela kwizinto ezimbini –

1. Phucula izinga loguqulo

2. Nciphisa iindleko ngokucofa

Ngaphandle kwezi njongo zimbini ziphambili, yonke into isesekondari. Kwaye ukuba ezi zimbini azifezekanga, ayikho enye into ebaluleke ngokwenene kubathengisi nakubathengisi. Nangona kunjalo, uya kufuna ingcali yesandi sobugcisa, oko kukunceda kunye nezinto ezifana nekhowudi yokuguqula, I-ID yoguqulo okanye ipixel yokuguqula ilandelwe, enokuba yinto entsha ngokupheleleyo kuwe.

Ukubaleka, ukuba ixesha lakho, Ukuchitha umzamo kunye nemali kwiintengiso zikaGoogle, kufuneka uqwalasele oothunywashe, ezimisela impumelelo yexesha elide.

IiHacks, ukuqalisa

1. Ukuthengisa kwakhona lukhetho olunamandla nolusebenzayo, Phucula i-CRO yakho, kwaye kukunceda ngayo, ukutsala abaphulaphuli abangaqinisekanga ukuba babuyele kwiwebhusayithi yakho. Le yinxalenye yenjongo yakho kwaye inokufezekiswa kuphela ngomkhondo osebenzayo wokuguqula.

2. Kunokuba nzima, Lungiselela amaphulo akho ePPC kwiintengiso zikaGoogle. Nangona kunjalo, yimeko, ukuba ufuna ukuphucula amathuba akho wezinga elingcono lokuguqulwa.

3. Ngalo lonke ixesha, xa usenza intengiso kaGoogle yokukhangela inethiwekhi yakho, kufuneka ufumanise, ukuba uninzi lwemibuzo yokukhangela ayisebenzi kunikezelo lwakho. Amagama angundoqo angalunganga awabandakanyi amagama okukhangela ekuboniseni intengiso yakho kwaye lukhetho oluhlakaniphile, Phucula izinga lokuguqulwa kweGoogle AdWords kwaye unqande le ngxaki.

4. Akufunekanga ubhenele wonke umntu, kodwa yenza isicwangciso, ejoliswe ebantwini, ngubani onokuthenga iinkonzo zakho. Xa uqala ukwenza iintengiso kwiinethiwekhi ze-AdWords zikaGoogle, udinga izinto ezintathu (Iminqweno, Iimfuno kunye nemingeni) isidingo, ukuqinisekisa impumelelo yakho. Iintengiso zakho kufuneka ziqulathe umyalezo ochanekileyo kwaye zifikelele ekujoliswe kuko kanye ngexesha elifanelekileyo. Oku kukhokelela kwisenzo soguqulo.

NgeGoogle AdWords unokufumana itrafikhi kwiwebhusayithi yakho ngokukhawuleza. Ukuba awukwazi ukuyilinda, ukuba iiwebhusayithi zakho ziqokelela ukhokelo lwendalo kunye nolwenyani, Unokuseta iphulo lentengiso elinamandla kwaye uvelise izikhokelo ezikumgangatho ophezulu kwishishini lakho.

I-Google AdWords liqonga lentengiso ye-intanethi enikezelwa nguGoogle, evumela abathengisi kunye namashishini ukuba bafezekise ngokukhawuleza utshintsho oluninzi ngomzamo omncinci. Kweli qonga, abathengisi babiza ixabiso elithile, malunga neentengiso, Jonga inkonzo abayinikezelayo kunye noluhlu lweemveliso zabo. Ingabonisa iintengiso zombini kwiziphumo zenjini yokukhangela ezifana noPhendlo lukaGoogle nakwiiwebhusayithi, Tshintshela ii-apps eziphathwayo kunye neevidiyo ngaphandle komsebenzi wokukhangela.

Kutheni iintengiso zikaGoogle zibalulekile?

Esona sizathu siphambili, kutheni iintengiso zikaGoogle kufuneka ube nazo kubathengisi bedijithali, iqulathe kuyo, ukuba bahambise iintengiso ebantwini, abakhangela ngenkuthalo imveliso okanye inkonzo efanayo. Ngelixa kuGoogle AdWords kuboniswa kuphela intengiso yeemveliso, ukuba ukhangele ngenkuthalo okanye usebenzise amagama angundoqo afanayo okanye amabinzana kule mveliso. Igama elisetyenziswa rhoqo kule nto “Ukukhangela injongo”. Injongo yokukhangela sisizathu, kutheni abathengisi bedijithali abaninzi betshintshela kwinethiwekhi yentengiso kaGoogle kwaye batyala imali yabo yebhajethi kweli qonga likhulu.

Iintengiso zikaGoogle zigqithisile?

Kuwo nawuphi na umkhankaso wesikhangiso sokukhangela, iindleko zokuyiqhuba zixhomekeke kukhuphiswano lwamagama angundoqo, oyikhethele ummandla wakho. Ukukhethwa kwegama elingundoqo elicwangcisiweyo kubaluleke kakhulu, xa ucinga ngephulo lentengiso yokukhangela. Ifanelekile, Zinike ixesha kunye namanyathelo afanelekileyo ukuphonononga ngokufanelekileyo le nxalenye yeprojekthi, phambi kokuseta iphulo lentengiso. Ukukhetha kwakho igama eliphambili sisiseko sephulo lakho lonke leentengiso zikaGoogle.

Sihlala sicebisa iphulo lentengiso yokukhangela, de ivolumu yokukhangela yenyanga yamagama angundoqo akhethiweyo yanele. Kukho ezinye iindlela ezimbalwa zokuchitha imali kwiqonga leentengiso zikaGoogle.

Bonisa- kunye namaphulo eentengiso zevidiyo anokubonisa ukuba liphulo lokuthengisa elinoqoqosho kakhulu kunye nenzuzo kumashishini amaninzi, xa kufikwa kuloo nto, Ukudala ulwazi kunye nokuvelisa izikhokelo ezintsha. Nangona ujoliso alusoze luchane njengoko intengiso yakho iboniswa, xa umntu efaka igama elingundoqo olikhethileyo kwi-injini yokukhangela, ingabonisa- kunye neentengiso zevidiyo zinokujoliswa kuphela kumboniso wabaphulaphuli omnye.

Nje ngenxa yalo mboniso- kunye neentengiso zevidiyo azibizi kakhulu kwaye zidala ulwazi olubalaseleyo lophawu, sihlala sicebisa kubathengi bethu, ukwaba inxalenye yebhajethi yabo yentengiso yedijithali kwezi ndawo.

Ukuba awuqinisekanga, nokuba iintengiso zikaGoogle ziyasebenza, yimpendulo elula “Kwaye”. Ukuba ibingasebenzanga, akukho bathengisi, Abathengisi kunye neenkampani zibaleka ngasemva.

Ukuba ufunda okanye uphumeza iintengiso zikaGoogle kwishishini lakho, kufuneka bawazi umgangatho womgangatho. Oku kungenxa, ukuba iNqaku loMgangatho weeNtengiso zikaGoogle linempembelelo enkulu kwiindleko kunye nefuthe lomkhankaso wokukhangela ohlawulweyo. Inqaku lomgangatho weentengiso zikaGoogle zinempembelelo, Indlela iphulo lentengiso yePPC elinokukunceda ngayo, ukuphumeza iinjongo, nento omawuyichithe.

Umgangatho weNtengiso zikaGoogle

Eli gama lichaza ukulinganisa okunikwe nguGoogle kumgangatho kunye nokubaluleka kweentengiso zePPC kunye namagama angundoqo. Isetyenziswa ikakhulu, ukulawula ixabiso ngonqakrazo kunye nokwandisa ixabiso lakho eliphezulu, ukumisela inqanaba lentengiso kwinkqubo yokubhida intengiso.

Izibonelelo zoMgangatho olungileyo weNtengiso zikaGoogle

Ukuphucula iNqaku loMgangatho weentengiso zakho zikaGoogle kunekhonkco elithe ngqo kwimpumelelo yephulo lakho lePPC. Amanqaku omGangatho aphezulu athetha ixabiso eliphantsi ngoguqulo ngalunye. Iindleko zokuguqulwa azifani neendleko ngokucofa. Ukuphucula i-ad's Quality Score kuya kunciphisa iindleko ngokucofa kunye nokuguqulwa ngalunye.

Ukuphucula umgangatho wamanqaku eentengiso zikaGoogle

Inqaku lomgangatho libonisa, apho kwaye kangakanani intengiso yakho iya kuvela. Ibalulekile, ukuba uphucule iireyithingi zakho, ngokwenza imigudu rhoqo. Unokuphucula iNqaku lakho loMgangatho, ngawe –

• Khangela igama elingundoqo – Khangela kwaye ufumane imigaqo efanelekileyo kunye namagama angundoqo, onokuyongeza kwiphulo lakho, ukuphucula itrafikhi.

• Ulawulo lwamagama angundoqo – Sebenzisa amagama angundoqo owakhethileyo, ukwenza iphulo lakho lentengiso lisebenze kwaye lisebenze kwaye ufezekise umgangatho olungileyo kwiintengiso zikaGoogle.

• Sebenzisa amaphepha okumisa – Iphepha lokufika lazisa iqela lakho ekujoliswe kulo malunga noku, apho afanele ukuya khona, emva kokuba ecofa iintengiso zakho. Nangona kunjalo, ukuba awunalo iphepha lokufika, ungafumana amanqaku omgangatho ophantsi.

• Sebenzisa amagama angundoqo alandulayo – Funa, chonga rhoqo kwaye unciphise amagama okukhangela angalunganga kwiphulo lakho, oko kuya kusasaza iphulo lakho lentengiso.

Njengoko uyazi ngoku, ungaphucula umgangatho wenqaku leentengiso zakho zikaGoogle, ukufezekisa uguqulo oluhle kunye nokuthengisa ishishini lakho. Sazise, nokuba singakunceda ukuba uqhube iphulo lentengiso eliyimpumelelo.