Inyanga: EyeDwarha 2020

Ukulawula i Iphulo likaGoogle Adwords ngamanye amaxesha kunokuba yindleko kwaye kudideke, kananjalo kwabo, abangenalwazi lwentengiso ye-injini yokukhangela. Ukuba nawe ukwicandelo elinye, Siye sacebisa ezinye iindlela eziqinisekisiweyo apha, ukunciphisa iindleko zakho zentengiso, ukwandisa izinga lokuthengisa kunye nokuguqulwa. Ngoko ke masiziqonde ezi.

• Yenza amaqela ahlukeneyo entengiso kwiintengiso zenethiwekhi yokukhangela, nganye igxile kwigama elingundoqo elithile. Sebenzisa eli gama lingundoqo kwizihloko kakhulu, Izihloko, Iithegi zeMeta kunye neenkcazo zemeta.

• Xa usenza uphendlo lwakho lwentengiso, yenza amaphulo amabini kaGoogle AdWords kwiqela ngalinye lentengiso. La maphulo mabini aquka amagama angundoqo afanayo njengamaqela eentengiso. La maphulo ke kufuneka ahlulwe kwaye avavanywe kwaye abekwe iliso rhoqo, ukufezekisa eyona ROI ingcono.

• Yenza igama elingundoqo elikhethekileyo iphepha lokumisa kuwo onke amaqela eentengiso kwaye udibanise izicwangciso zakho ze-SEO kwiphepha ngalinye lokufika.. Emva kokubeka isicwangciso sakho sephulo leGoogle Adwords kwisenzo.

• Njengokuba usazi, Amakhonkco afanelekileyo axatyiswe nguGoogle, enikezela kubasebenzisi. Ke ngoko, ekuphela kwemfihlo emva kokuveliswa kwengeniso ephezulu kwintengiso ye-injini yokukhangela ziintengiso ezihambelanayo nezinomgangatho ophezulu wekhonkco., ulwazi, iinkcazelo okanye iinkonzo. Kufuphi, Intengiso yakho ye-Adwords kaGoogle kufuneka isebenziseke lula.

Onke la manyathelo akhankanywe ngasentla aya kuba luncedo ekuveliseni ingeniso ephezulu ngokusebenzisa intengiso ye-injini yokukhangela.

Qasha iqabane le-AdWords, ukufezekisa iziphumo ezilungileyo

Sebenzisa i-injini yokukhangela intengiso, ngokubhalisa namhlanje AdWords-Partner zibandakanye. Ngale ndlela uya kwenza inzuzo ngokukhawuleza kwaye ufumane umvuzo ongcono. Ke ngoko qesha iqabane eliphambili le-AdWords kwisixeko sakho, I-ONMA Scout, kwaye ufumane iziphumo ezilungileyo.

Uncedo lweAdwords zikaGoogle, Google Adwords Advice, Intengiso kwi-Intanethi Lungiselela amaphulo eGoogle AdWords, I-ADS, IiAdwords zikaGoogle

IiAdwords zikaGoogle lutyalo-mali lwentengiso olukrelekrele, apho uqinisekiswa khona kwangoko kunye nengeniso yeshishini enokwenzeka. Kwaye, ngophuhliso olukhawulezayo lwehlabathi ledijithali kubaluleke kakhulu, ukufumana eyona nzuzo ilungileyo kunye nekhawulezayo kwintengiso yedijithali. Iintengiso zikaGoogle zeAdWords zisebenza ngakumbi kune-SEO kwaye ziyinxalenye ebalulekileyo yentengiso yedijithali. Ukusebenzisa i-Adwords Optimize kuneenzuzo ezininzi. Kule bhlog, siza kwabelana ngezinye zezibonelelo eziphambili zentengiso ye-AdWords.

IiNzuzo zeShishini kwiNtengiso ye-AdWords

Noko ke, akuyomfuneko ukuchaza, kubaluleke kangakanani emagameni, kwaye yiyo loo nto sikhankanyile, ukuba isebenziseka kakhulu kumanqaku. Makhe sijonge ezi zibonelelo kuqala:

Ngezantsi ziinzuzo zentengiso ye-AdWords:

1. Ukukhawulezisa inkqubo yokwenza ingeniso
2. Iziphumo ezikhawulezayo kunye nezikhawulezayo kune-SEO
3. Thetha abaphulaphuli ngokunempumelelo, ukuvala isivumelwano
4. Kujongwe umgangatho ophezulu kunye nabaphulaphuli abanokubakho
5. Yenza amaphulo entengiso, ngokugcina iinkcukacha zabantu
6. Indlela yokucwangcisa intengiso, efikelela kwiqela ekujoliswe kulo ngexesha elifanelekileyo
7. Inyusa ibhrendi yakho ngokufanelekileyo
8. Isebenzisa isicwangciso soshishino lokuthengisa kwakhona, ukufumana amaxabiso angcono
9. Yandisa ukufikelela kubaphulaphuli bakho ngeRLSA kunye noluhlu olubanzi lwamagama angundoqo
10. Ikugcina uphambili kukhuphiswano lwe-cutthroat lwemarike yedijithali

Imarike iphuhlisa ngesantya esiphezulu kakhulu kwaye yenza ukuba kube yimfuneko, sebenzisa iindlela ezifanelekileyo ngexesha elifanelekileyo. Ukuqwalasela la manqaku akhankanywe ngasentla, umnini-shishini kufuneka enze utyalo-mali lwakhe kwiintengiso ze-Adwords kwaye afumane imbuyekezo engcono kakhulu kuyo..

Qasha i-arhente ye-Adwords namhlanje

Ukufumana inzuzo engcono ngexesha elincinci, unokuba nayo enye Iarhente yeGoogle Adwords nika umyalelo. Ngapha koko, oku kuya kukunceda ukuba utyale imali ngobuchule kwiintengiso zikaGoogle Adwords.

Uncedo lweAdwords zikaGoogle, Google Adwords Advice, Intengiso kwi-Intanethi Lungiselela amaphulo eGoogle AdWords, I-ADS, IiAdwords zikaGoogle

Iintengiso ze-AdWords zikaGoogle ziluncedo, ukupapasha inqaku lakho kwi-Intanethi kwaye utsale umdla wabathengi abanokubakho. Yenye yezicwangciso zeNtengiso zePPC kunye nendlela enokwenziwa ngokwezifiso, ukwenza ingeniso kwiwebhu. Wonke umntu unokumisela iindleko zakhe, ahlawula ngalo lonke ucofa. I-Google Adwords ithathwa njengenye yeendlela ezimangalisayo kwiingcali zewebhu, ukuzisa ingqwalasela kumashishini amancinci kwixesha elidlulileyo eliqhubekayo. Sesinye sezona zicwangciso zingasebenziyo kwaye zikhawulezayo, ukufikelela kwi-ROI ephezulu ngaphandle kweengxaki.

Ayiyonto nje ifane, ukuba iGoogle Adwords iya kuphuhlisa ishishini lakho nakweyiphi na into ekhethekileyo kwaye olu hlobo lwenkcazo luyakuphucula imeko yewebhusayithi kuluhlu lwabakhaseli bewebhu.. Kwakhona kutsala iindwendwe ezininzi kwiwebhusayithi ngendlela efanelekileyo.

Isikhokelo senyathelo ngenyathelo lokuvelisa ingeniso ngeGoogle Adwords

Ukuba ufuna ukufumana umvuzo ngokusebenzisa intengiso yeGoogle Adwords, ibalulekile ngeli xesha, ukwalathisa iindwendwe kwiwebhusayithi yakho. Nge-AdWords, unokufumana ukugcwala okuphezulu kwiwebhusayithi yakho ngaphandle kokuphazamiseka. Ukuze iGoogle AdWords ibe namandla, Umsebenzi kufuneka ube nomtsalane kwaye ngokukhawuleza utsale ingqalelo yeendwendwe. Umxholo wesibhengezo kufuneka ubonise ngokucacileyo inzuzo nganye yokusebenzisa into ethile, ekupheleni kosuku kufuneka ibe "ngumthombo wempembelelo".. Khumbula, ukuba igama lendawo kufuneka lichongwe kunye nezinto okanye iinkonzo, ukuba ufuna ukuthengisa. Ukuba awuwalandeli la manqaku aphambili angentla, Ngeli xesha ngokungathandabuzekiyo ungafikelela kumazinga aphezulu okucofa.

Izinto, ukuba kufuneka unikele ingqalelo kwiGoogle AdWords

Kukho izinto ezahlukeneyo, ekufuneka ucinge ngayo, Xa uthengisa kwiintengiso zeGoogle Adwords. Kufuneka ifumane abantu abaninzi kwi-intanethi ukuyenza, ukucofa kuyo. Amaphepha owamkelekileyo kufuneka abe nomdla kubathengi abanokubakho, ukuthenga into, kwaye uqinisekise, ukuba indawo yokufika iqulethe umxholo oluncedo kunye namanqaku esihlwele. Iwebhusayithi- okanye unikezelo lwephepha kufuneka luhambelane neAdWords eyenziweyo. Akukho nto inzima, Fumana imali yexesha elide ngeGoogle Adwords, kodwa kufuneka icwangciswe ngononophelo kwaye yenziwe.

Njengomrhwebi we-intanethi, kuya kufuneka uthathe ithuba leenzuzo ze-SEM yaseNuremberg. Ukuba awukasebenzisi esi sixhobo sokuthengisa kwi-intanethi, ulahlekelwe izicwangciso zoshishino ezinokubakho kwaye sele zininzi. Ngoku awusenaxhala malunga neshishini lakho le-intanethi, ngokuba silapha, ukukubonelela ngeenkonzo zethu ezilungileyo zeSEO SEA Nuremberg. Apha sikunikeza okona kulungileyo kwentengiso yePPC kwaye sikuncede, ukuhlala phambili kukhuphiswano olunzima lwemarike yedijithali.

Umdlali ophumeleleyo ovela eSEA Nuremberg

Iintengiso zikaGoogle zeAdWords zibonelela ngamathuba angcono kwishishini lakho. Nangona kunjalo, oku kunokwenzeka kuphela, ukuba ukhethe ekunene SEA Nuremberg. Sineminyaka elishumi sikwimarike kwaye sineyona nto ingcono kubathengi bethu, inikezele ngezona ziphumo ziphumeleleyo nezinenkqubela. Yiba njalo PPC-Marketing, I-SEM, USEA nokunye okuninzi, Unokuyithemba i-ONMA Scout. Apha sikuqinisekisa ngezona ziphumo zibalaseleyo nezizonwabisayo, oko kuthatha ishishini lakho kwinqanaba elilandelayo.

UNun, zininzi, abanoluvo, ukuba ukusetyenziswa kwe-AdWords kwinkampani yakho kuxhomekeke kwintlawulo, kodwa ngokwenene nje, xa umsebenzisi ecofa iintengiso. Ngale ndlela, iwebhusayithi yakho iya kuba phakathi kweziphumo zokukhangela eziphezulu kwaye yandise ulwazi lwakho lophawu. Apha sisebenza neengcali zentengiso yedijithali, abasebenzisa iindlela zokuthengisa ezinobuqhophololo ngokweemfuno zeshishini lakho kunye nee-algorithms zamva nje zikaGoogle. Ukusebenzisa iphulo lentengiso yePPC kubonelela ngendlela enokwenzeka kubasebenzisi bakho kwaye kude kunciphise iindleko zakho, ngokuseta ibhajethi yakho yentengiso. Ukuba urenta iSEA Nuremberg, Balawula i-akhawunti yakho ye-AdWords kwaye bachithe ngokohlahlo lwabiwo-mali olumiselweyo. Ngale ndlela, iindleko zakho zentengiso ziya kuchithwa kumda othile kwaye uya kufumana iziphumo zeshishini eliqhubela phambili.

Renta eyona SEA Nuremberg namhlanje

Njengoko uqonde kakuhle, I-SEA Nuremberg ngoku sisixhobo esiyimpumelelo kwintengiso yedijithali. Yiyo loo nto kufuneka uqeshe eyona arhente ye-AdWords kwishishini lakho elixabisekileyo le-intanethi. Ngale nto, themba i-ONMA Scout kwaye ufezekise eyona mbuyekezo yeshishini kwishishini lakho le-intanethi.

Uncedo lweAdwords zikaGoogle, Google Adwords Advice, Intengiso kwi-Intanethi Lungiselela amaphulo eGoogle AdWords, I-ADS, IiAdwords zikaGoogle

Ngaba udiniwe yiyo?, ukusebenzisa izicwangciso ezifanayo zentengiso kwiGoogle Adwords? Ngaba ezi zicwangciso zisebenza ngempumelelo?? Ukuba yonke le nto ayiphumelelanga, siye sakhankanya iingongoma ezimbalwa, apho kufuneka ukhanyise kwaye uphucule izicwangciso zakho.

1. Amagama angundoqo abanzi – Udinga ngokwenene ukuyichaza ngokuthe ngqo ngokwemigaqo yamagama akho angundoqo. Esi sisizathu, kutheni uvavanyo kunye nokwenza ngcono kufuneka kube yinxalenye yenkqubo yakho. Ukuba amagama akho angundoqo awabanzi kakhulu, UGoogle uza kubeka intengiso yakho phambi kwabaphulaphuli abangekho ngqiqweni, nto leyo ethetha ukuba zimbalwa izinto eziye zathathwa kunye nenkcitho ephezulu kwiintengiso. Thatha ujongo, yintoni esebenzayo (z. B. Ngawaphi amagama angundoqo afumana unqakrazo), kwaye uzilungise ngolu hlobo, ukuba zilulungele ngcono unyuso lwakho kunye neqela elinomdla elicetyiweyo. Umxube mhlawumbi awuyi kuboniswa ngokuchanekileyo kwi-run yokuqala, Nangona kunjalo, kuya kufuneka ubandakanye amabinzana okukhangela, khuphela ngaphandle kwaye wandise, ude wenze oku.
2. Iintengiso ezingabonakaliyo.- Ukuba intengiso yakho ayilungelelanisi injongo yomphandi, awufumani mifanekiso yaneleyo, ukwenza inkcitho yakho yentengiso ibe semthethweni. Uphinda-phindo lwesici sakho kunye nentengiso yakho ifuna ukulungelelanisa amagama angundoqo, onikezela ngayo, kunye nelungiselelo, oko kubonisa intengiso yakho, kufuneka ibambe ingongoma yonxunguphalo, ukuba umkhangeli afikelele kuyo. Ngumxube, ezisa iziphumo, ukuba ukhangele, kwaye inokuba lutshintsho olumbalwa nje. Unokukhetha, ukuqhuba iintengiso ezahlukeneyo kwi-crusade nganye. Sebenzisa le nto, ukuvavanya, zeziphi iinyuso ezisebenza ngcono. okanye, kanangcono, sebenzisa iintengiso zeGoogle Adwords.
3. Amanqaku asezantsi – Amanqaku akho asemgangathweni (QS) yindlela, ngokwendlela uGoogle amisela ngayo umgangatho wentengiso yakho. Isikhundla sakho siphezulu, ngcono imeko yakho. Ukuba umgangatho wakho uphantsi, unamehlo ambalwa kwintengiso yakho kunye neenketho ezimbalwa, ukutshintsha. UGoogle uza kukubonisa umgangatho wakho wamanqaku, kodwa ixhomekeke kuwe, ukumphucula.
4. Iphepha lokufika elibi – Iinzame zakho mazingapheli ngentengiso yakho – amava omthengi emva kokuphawula omnye abaluleke ngokufanayo. Ubona ntoni umthengi wakho?, xa ecofa kwintengiso yakho? Ngaba iphepha lakho lokwamkela lilungiselelwe utshintsho?, o.t. amagama angundoqo afanayo asetyenziswa? Ngaba iphepha likhanyisela umthengi wakho intlungu okanye uphendule umbuzo wabo? Umthengi wakho kufuneka aqaphele utshintsho olungaguqukiyo, kunye notshintsho.

Okona kulungileyo ukusetyenziswa kwamajelo eendaba ezentlalo kuye kwaba yimfuneko engqongqo kuzo zonke iindawo zenkampani, apho intengiso ye-AdWords kaGoogle inegama elikhethekileyo. Liqonga leentengiso le-injini yokukhangela iGoogle kwaye inceda inkampani, ukufumana inzuzo ephezulu kukhuphiswano lwe-cutthroat lwemarike yedijithali. Ngaphambi kokuba uqale ishishini elitsha kwimarike, kufuneka ubeke iliso kwimigangatho yokuthengisa yangoku, kuba ngaphandle koku akunakwenzeka namhlanje, ukubakho kwimarike.

Ubume bemarike butshintshile namhlanje, kwaye ishishini aliphelelanga kwizicwangciso zentengiso zemveli. Ngoku sikwixesha ledijithali, efikelela kwintengiso yelizwe nehlabathi kunye nezicwangciso zemarike yedijithali ezifana iphulo le-adwords likagoogle, ifuna iphulo le-Adwords kunye nokunye okuninzi.

Chonga kwaye ulungise iqela elifanelekileyo ekujoliswe kulo

Ngaphambi kokuba uphuhlise imveliso okanye inkonzo, Chonga amaqela afanelekileyo ekujoliswe kuwo, abafuna ngokwenene iinkonzo zakho. Xa ufumana umbono wabaphulaphuli bakho bokwenyani, unokuthengisa iinkonzo zakho kunye neemveliso ngokufanelekileyo. Intengiso ye-AdWords kaGoogle iyasebenza kakhulu, kuba ayinguye wonke umrhwebi kwimarike owaziyo iqela labo ekujoliswe kulo nokuba bayakwenza, ikwanjalo AdWords Consulting evela kuGoogle iluncedo kakhulu. Ngenxa yokuba idala umkhankaso weGoogle Adwords, esekelwe kwidemographics yomsebenzisi. Oku kuya kukunceda, ukufikelela ngokukhawuleza kunye neziphumo zoshishino eziphilayo. Ngapha koko, wonke usomashishini kwimarike ufuna iziphumo ezilungileyo kwaye zikhawulezayo, kwaye oku kunokwenzeka kuphela ngeGoogle Adwords.

Intengiso yeAdwords zikaGoogle zokuHamba kweMali ngokuqhubekayo

Ukwenza inzuzo kwimarike yanamhlanje, ulwazi luyafuneka, ngubani owazi kakuhle iGoogle Adwords. Ngoko ke, nika indawo Iintengiso zikaGoogle -Iintengiso kwimida yeshishini lakho kwaye ufumane eyona ngeniso yeshishini.

Uncedo lweAdwords zikaGoogle, Google Adwords Advice, Intengiso kwi-Intanethi Lungiselela amaphulo eGoogle AdWords, I-ADS, IiAdwords zikaGoogle

Ngaba ukhe wazama ithamsanqa lakho kwiGoogle AdWords?? Nangona ingekuko ngethamsanqa, lutyalo-mali, ozenzileyo kwintengiso. Ukuba ucinga njalo, ukuba ukumelwa kwi-intanethi kwanele kwinkampani yakho, ubungalunganga, Kuba ukwenza ingeniso ephezulu kwishishini le-Intanethi, kufuneka utyale imali ngobukrelekrele nakumaqonga afanelekileyo.

Ukuba sithetha malunga neeplatifti ezifanelekileyo zokuthengisa kwi-intanethi, ke ayikho enye ngaphandle kwentengiso yeGoogle Adwords. Ukwenza oku, kufuneka uqeshe i-arhente yeGoogle Adwords, oko kuya kukunceda kwixesha elide kwaye kukunikeze ezona ziphumo zoshishino zibalaseleyo nezinemveliso.

Yazi izicwangciso zentengiso zeGoogle Adwords

Ukuqhuba umkhankaso wokukhangisa we-Google Adwords konke malunga nezicwangciso ezifanelekileyo kunye nokuphunyezwa. Kukho izicwangciso ezininzi kwinkqubo yokuthengisa. Kufuneka ulandele iingcebiso zikaGoogle Adwords, apho kufuneka uqale uqwalasele izinto ezimbalwa, uyazi ukusuka. B. zibekele usukelo, apho kufuneka wenze isigqibo, into oyilindeleyo, z. B. isizukulwana sokukhokela, Imirhumo yencwadana, intengiso ngaphezulu okanye yonke into. Kufuneka ubeke ibhajethi yakho yokulawula iphulo ngokufanelekileyo. Okulandelayo kuza uphando, apho ukhangela khona igama elingundoqo, Abakhuphisana kunye, ngaphezu kwakho konke, abaphulaphuli kufuneka baphandwe. Zama amagama angundoqo, ukusebenzisa owona ngqangi wamagama angundoqo kweyakho, njengoko oku kukhokelela kwimiphumo emihle. Okokugqibela, yenza iintengiso ezisebenzayo nezibandakanyayo, ezitsala abasebenzisi bakho.

Nangona kunjalo, izicwangciso ezongezelelweyo ziyafuneka, ukwenza iphulo lentengiso elisebenzayo, oko kuthatha ishishini lakho ukuya kwinqanaba elilandelayo kunye nokuveliswa kwengeniso ephezulu.

Qasha i-arhente ye-Google Adwords

Ufuna ukufumana ezona nzuzo zingcono kwiAdWords Ads zikaGoogle? Emva koko uqeshe i-arhente ye-Google Adwords kuqala, ukufezekisa ezona ziphumo zibalaseleyo nezikhawulezayo.

IiAdwords zikaGoogle, iqonga lentengiso ye-injini yokukhangela yeGoogle kunye neqonga elinokubakho lokuthengisa kubathengisi be-intanethi. UNun, Iintengiso zikaGoogle AdWords ziluncedo kuwo onke amashishini anomelo olukwi-intanethi. Nabona basomashishini bakwi-intanethi basebenzise ithuba leli qonga kwaye benze eyona nzuzo ilungileyo. Ngaphambi kokuba wazi, ibaluleke kangakanani iGoogle AdWords, kufuneka uqale uqonde intsingiselo yayo.

Yintoni intengiso yeGoogle Adwords?

IiAdwords zikaGoogle yinkonzo yentengiso evela kuGoogle, apho iinkampani zibonisa iintengiso kunye neenkonzo zazo kwiphepha eliphezulu lokukhangela kwaye zibekwe ngokwebhajethi yazo. Nangona kunjalo, liqonga lentengiso elihlawulelwayo, apho umthengisi kufuneka ahlawule, xa umntu ecofa amakhonkco ayo. Ngeendlela ezininzi, yayiyeyona ndawo ibalaseleyo yokuthengisa ishishini kwi-Intanethi. Fumana ngakumbi ngayo ngokweenkcukacha, Indlela iGoogle AdWords eyinzuzo ngayo kwinkampani.

Ngezantsi zizibonelelo zeGoogle Adwords Ad:

• Ngokukhawuleza kune-SEO – Inzuzo enkulu yeGoogle Adwords, ukuba ibonelela ngokukhawuleza kunye neziphumo ezikhawulezayo xa kuthelekiswa ne-SEO. Nangona zombini zivelisa itrafikhi yewebhu, ukwandisa amazinga okuguqulwa njl. Nangona kunjalo, umkhankaso we-AdWords owenziwe kakuhle unokusebenza ngokukhawuleza kune-SEO.

• Yandisa ulwazi lwakho lophawu – Ukongeza ekwandiseni ukugcwala kwewebhu kunye nokuguqulwa, oku kusebenza kakhulu ekukhuthazeni uphawu lwakho. Nasemva kophando lubonisiwe, ukuba ezona webhusayithi zidweliswe rhoqo zibekwe njengezithembekileyo ngabasebenzisi. Ukuphuculwa kwe-injini yokukhangela kufuna ukuba wenze umgudu ongaphezulu kune-AdWords, ukubeka iwebhusayithi yakho kwiiSERPs eziphezulu, kanti ngeAdWords kulula kakhulu.

• Fikelela kubathengi nge-inbox ye-Gmail – Iphulo elenziwe kakuhle le-AdWords likwafikelela kubathengi nge-inbox yabo ye-Gmail. Ngale ndlela, kunokwenzeka ukuba ijolise kubathengi, ukwenzela ukuba imveliso yokuthengisa ephezulu inokukhuthazwa.

Ngentla zizibonelelo ezintathu eziphambili zokusebenzisa i-Adwords ye-Google Adwords. Ukuba nawe ufuna ukufumana eyona nzuzo ilungileyo kuyo, uqeshe i-Arhente ye-Adwords kaGoogle njenge-ONMA Scout.