Kutheni intengiso yakho ye-AdWords kaGoogle ingasebenzi?? Ngoku, Ngoba…

Ngaba udiniwe yiyo?, ukusebenzisa izicwangciso ezifanayo zentengiso kwiGoogle Adwords? Ngaba ezi zicwangciso zisebenza ngempumelelo?? Ukuba yonke le nto ayiphumelelanga, siye sakhankanya iingongoma ezimbalwa, apho kufuneka ukhanyise kwaye uphucule izicwangciso zakho.

1. Amagama angundoqo abanzi – Udinga ngokwenene ukuyichaza ngokuthe ngqo ngokwemigaqo yamagama akho angundoqo. Esi sisizathu, kutheni uvavanyo kunye nokwenza ngcono kufuneka kube yinxalenye yenkqubo yakho. Ukuba amagama akho angundoqo awabanzi kakhulu, UGoogle uza kubeka intengiso yakho phambi kwabaphulaphuli abangekho ngqiqweni, nto leyo ethetha ukuba zimbalwa izinto eziye zathathwa kunye nenkcitho ephezulu kwiintengiso. Thatha ujongo, yintoni esebenzayo (z. B. Ngawaphi amagama angundoqo afumana unqakrazo), kwaye uzilungise ngolu hlobo, ukuba zilulungele ngcono unyuso lwakho kunye neqela elinomdla elicetyiweyo. Umxube mhlawumbi awuyi kuboniswa ngokuchanekileyo kwi-run yokuqala, Nangona kunjalo, kuya kufuneka ubandakanye amabinzana okukhangela, khuphela ngaphandle kwaye wandise, ude wenze oku.
2. Iintengiso ezingabonakaliyo.- Ukuba intengiso yakho ayilungelelanisi injongo yomphandi, awufumani mifanekiso yaneleyo, ukwenza inkcitho yakho yentengiso ibe semthethweni. Uphinda-phindo lwesici sakho kunye nentengiso yakho ifuna ukulungelelanisa amagama angundoqo, onikezela ngayo, kunye nelungiselelo, oko kubonisa intengiso yakho, kufuneka ibambe ingongoma yonxunguphalo, ukuba umkhangeli afikelele kuyo. Ngumxube, ezisa iziphumo, ukuba ukhangele, kwaye inokuba lutshintsho olumbalwa nje. Unokukhetha, ukuqhuba iintengiso ezahlukeneyo kwi-crusade nganye. Sebenzisa le nto, ukuvavanya, zeziphi iinyuso ezisebenza ngcono. okanye, kanangcono, sebenzisa iintengiso zeGoogle Adwords.
3. Amanqaku asezantsi – Amanqaku akho asemgangathweni (QS) yindlela, ngokwendlela uGoogle amisela ngayo umgangatho wentengiso yakho. Isikhundla sakho siphezulu, ngcono imeko yakho. Ukuba umgangatho wakho uphantsi, unamehlo ambalwa kwintengiso yakho kunye neenketho ezimbalwa, ukutshintsha. UGoogle uza kukubonisa umgangatho wakho wamanqaku, kodwa ixhomekeke kuwe, ukumphucula.
4. Iphepha lokufika elibi – Iinzame zakho mazingapheli ngentengiso yakho – amava omthengi emva kokuphawula omnye abaluleke ngokufanayo. Ubona ntoni umthengi wakho?, xa ecofa kwintengiso yakho? Ngaba iphepha lakho lokwamkela lilungiselelwe utshintsho?, o.t. amagama angundoqo afanayo asetyenziswa? Ngaba iphepha likhanyisela umthengi wakho intlungu okanye uphendule umbuzo wabo? Umthengi wakho kufuneka aqaphele utshintsho olungaguqukiyo, kunye notshintsho.