Tag: Google Adwords

Afai e te fou i Adwords, atonu o lo'o e mafaufau pe fa'apefea ona fa'ateleina lau tupe fa'aalu. There are several things to consider when developing a successful campaign, e aofia ai le tau ile kiliki (CPC), Fuafuaga tauofo, Fa'atatau o le kiliki, ma upu Leaga. I lenei tusiga, o le a e aʻoaʻoina pe faʻapefea ona faʻaoga lelei nei meafaigaluega e maua ai le tele o pa mo lau tupe. Afai e te le mautinoa po'o fea metric e siaki, ua tatou talepeina i lalo faavae.

Tau ile kiliki

If you want to know how much your ads are costing, e tatau ona e iloa o loʻo i ai le tele o mea e fuafua ai le aofaʻi e te faʻaaluina i le kiliki. Au upu autu, tusitusiga fa'asalalauga, itulau tulaueleele, ma togi lelei uma e faia se sao i le aofaʻi e te faʻaaluina i le kiliki. Ina ia faaleleia lau FMT, ia mautinoa o nei elemene uma e talafeagai i lau pisinisi. O le mauaina o se CTR maualuga o le a faʻamaonia ai Google o lau 'upega tafaʻilagi e talafeagai i upu suʻesuʻe e faʻaoga e tagata.

O se tasi o mea sili ona taua e manatua o le averesi tau i le kiliki mo AdWords (CPC). E ui o lenei numera e mafai ona matua ese, e masani ona itiiti ifo i le tasi tala. Ole averesi CPC mo e-pisinisi ole $0.88, o lea tauofo $5 mo se taimi e fesoʻotaʻi ma totini aso malolo o le a le aoga. Ana faapea o totini $3, o le averesi CPC o le a matua maualalo. E tatau ona e mautinoa i taimi uma e siaki au tau ile Google Spreadsheet poʻo se polokalame faʻatusa.

E ui i le taugata ole AdWords, o lo'o mafai lava ona fa'amautu lau tala fa'atatau o le maketi. AdWords e fa'atagaina oe e fa'anofoina au tagata fa'atau e fa'atatau ile nofoaga, gagana, ma masini. I le male, e mafai fo'i ona e fa'aogaina le Google Pay e totogi ai $1,000,000 i totonu ole Adwords pili. E mafai ona e fa'alautele lau fa'aaitalafu i au fa'asalalauga fa'asalalauga ma totogi i masina ta'itasi ile tulaga ole pili. Tele fa'asalalauga tetele ua uma ona fa'aogaina lenei filifiliga e totogi ai a latou tagata fa'atau.

O le isi itu taua e mafaufau i ai o le tau o au faʻasalalauga. O le tele o fa'asalalauga fa'amanuiaina o i latou ia e fa'atupuina le ROI maualuga, e aunoa ma le misia o soʻo se faʻatauga poʻo avanoa taʻitaʻia. E tatau foi ona e manatua o tau maualalo e le maua ai ni auala maualuga. O lea la, o lau CPC maualuga e le o le tau e te totogiina, ma ua na'o lau totogi e fa'amama ai le Ad Rank thresholds ma fa'ato'ilalo au tagata tauva.

Fuafuaga tauofo

In order to maximize your Adwords campaign’s profitability, e tatau ona e fa'aogaina se ta'iala atamai tauofo. O lenei taʻiala e lelei mo i latou e le o mautinoa poʻo fea upu autu o le a latou maua ai le tele o tupe mama pe leai foi se taimi e seti ai ma le lima tauofo.. Ole faiga ole tauofoga e aofia ai le fa'atulagaina o se tau maualuga mo upu fa'apitoa ma fa'atatau i na upu autu. O lenei ituaiga ta'iala tauofo o le a mautinoa ai e maua e au fa'asalalauga le maualuga o le fa'aaliga.

E mafai ona fa'aogaina lenei ta'iala tauofo e fa'ateleina ai suiga. O le a fa'aalia ai fa'asalalauga pe a su'e e tagata lau 'upega tafa'ilagi po'o suiga vavalalata. Peitai, e taugata foi. E tatau ona e fa'aogaina lenei ta'iala pe afai e tele lau paketi. O lenei ta'iala e fa'asaoina ai le tele o le taimi aua e fa'autometi ai tauofo. Ae atonu e le fetaui mo i latou e leai se taimi e suʻesuʻe ai ma faʻataʻitaʻi taʻiala eseese. O le auala sili e faʻaoga mo lau faʻasalalauga o le suʻeina lea o se tasi e fetaui mo lau au maimoa ma le paketi.

Fa'amoemoe e fa'ateleina fua fa'aliliuga e ala i le fa'atuputeleina o le tauofoga mo fa'asalalauga e ono fa'atupuina atili ai suiga. O le fa'aogaina o lenei ta'iala e mafai ona fa'aleleia atili ai le ROI o lau fa'asalalauga. O se tau maualuga o le a maua ai le tele o kiliki, ae o le a sili atu tupe e alu ai pe a le mafai ona faʻauluina se liua. O lea, pe a filifilia se fuafuaga tauofo mo lau faʻasalalauga Adwords, ia manatua o lenei taʻiala e le mo tagata faʻasalalauga uma.

O lenei ta'iala tauofo e fetaui lelei mo tagata fa'aoga ma ni sini fa'apitoa. Afai o loʻo e taumafai e faʻateleina lau kiliki i luga ole fua faʻatatau poʻo fua faʻaaliga, va'aia CPM ose auala lelei e ausia ai lau sini. O le tele o suiga e te maua mo se tau patino, o le tele o tupe e te maua. Ole ta'iala ole tauofoga ole a fesoasoani fo'i ia te oe e fa'aleleia lau fa'ailoga fa'ailoga ma fa'ateleina le fa'alauiloaina. O lea, fa'aoga lenei ta'iala e fa'ateleina ai au tupe maua. Peitai, e tatau ona e manatua e leai se lapo'a e tasi e fetaui ma fofo uma pe a o'o mai i le filifilia o se fuafuaga tauofo.

Fa'atatau o le kiliki

Getting a high click-through rate in Adwords campaigns is a positive sign, ae afai e le mafai e lau faʻasalalauga ona faʻaliliu tagata asiasi i tagata faʻatau totogi, o taunuuga e itiiti ifo i le faamalieina. O le fatuina o faʻasalalauga talafeagai e faʻatatau i upu autu saʻo o le ki lea i le faʻateleina o fua o le kiliki, o lea e taua ai le suʻeina o elemene taʻitasi. O le su'esu'ega o upu autu o se isi vaega taua, ia mautinoa o au faʻasalalauga totogi e fetaui ma tagata o loʻo suʻeina oloa poʻo auʻaunaga o loʻo e ofoina atu.

Ole fua fa'atatau ole kiliki mo fa'asalalauga AdWords o lo'o lata mai 5% mo sailiga ma 0.5-1% mo feso'ota'iga fa'aaliga. O fua fa'atatau o kiliki e fesoasoani pe a toe fa'avasega fa'aupuga, a'o latou fa'aalia le fiafia o tagata fa'atau. E mafai fo'i ona fua le fua o le kiliki i le aofa'i o mea e maua mai e le tagata fa'aoga. Fa'afaigofie mo tagata fa'atau ona la'u mai lau anotusi, aua o le a faateleina ai le faamalieina o tagata faatau, ma mulimuli ane, o latou avanoa e fa'atau ai au oloa.

Ina ia malamalama pe faʻapefea ona faʻateleina lau FMT, va'ai i fa'amaumauga mai ituaiga eseese o tala AdWords. Faataitaiga, O fa'amatalaga B2B e masani lava ona maualuga atu CTR nai lo fa'amatalaga B2C. O nei tala e sili atu ona maua ai ta'ita'i fa'apitoa ma fa'atau atu aitema maualuluga. O na tala e maualalo le CTR e mafai ona suʻeina e faʻaaoga ai se faʻataʻitaʻiga o latou lava tala, o lona uiga o fa'ai'uga e le mafai ona fa'atusalia le lautele o fa'amatalaga.

Afai o lo'o e fa'atautaia se fa'asalalauga su'esu'e, e mafai ona e fa'amoemoe e maua le CTR aupito maualuga i tafaoga faamasani po'o pisinisi femalagaa'i. O fa'asalalauga fa'alotoifale e mafai fo'i ona fa'ateleina lau CTR, e pei ona fa'atuatuaina e tagata fa'atau a le atunu'u faleoloa i totonu o le atunu'u. A'o fa'asalalauga fa'amatalaga ma ata atonu e le fa'atauanau e pei ona fa'aaogaina mo le fa'atupuina o ta'ita'i, fa'asalalauga fa'amatalaga e mafai ona fa'aosofia ai le fia iloa ma fa'atosina tagata matamata e kiliki i latou. E taua le iloa o upu autu taitasi, ad, ma o le lisi e iai lana lava FMT.

upu fa'aletonu

There are a number of reasons to use negative keywords in Adwords. O le fa'aaogaina o ia mea o le a fesoasoani ia te oe e fa'atatau i se au maimoa e sili atu ona talafeagai ma fa'aitiitia ai fa'amaumau kiliki. E le gata i lea, o nei meafaigaluega o le a fesoasoani ia te oe e aloese mai le taupulepule ia te oe lava poʻo le faʻaleagaina o ou lagona. O lea, fa'afefea ona e fa'aogaina upu fa'aletonu? E mafai ona e faitau e su'e pe aisea e taua tele ai upu fa'aletonu. O nisi nei o na mea:

O upu autu le lelei e faasino i le ogatotonu po'o le pito sili ona taua o le upu fa'aupuga. Faataitaiga, afai o oe o se palama, e te mana'o e fa'asalalau ia i latou o lo'o sailia au tautua, ae le o i latou o loo sailia se galuega. O lea la, your core negative keyword is “palama” ma “plumber.” If you’re advertising a job board, you’ll use the word “job” as a negative keyword.

O le isi auala e iloa ai upu fa'aletonu le lelei o le va'ai i lau lipoti o le Su'esu'ega. Faʻaaogaina lenei lipoti, e mafai ona e iloa fesili suʻesuʻe e le talafeagai i lau niche. E ala i le fa'aogaina o upu fa'aletonu, e mafai ona e fa'aleleia au fa'asalalauga fa'asalalauga. Faataitaiga, pe afai o lo'o e fa'atau atu se fa'amalama, atonu e te filifili e fa'asalalau se fa'amalama mo tama, ae e sili atu lou taulai atu i tamaitai. Mo alii, peita'i, atonu e le fetaui lelei upu autu.

A'o le fetaui lautele le lelei e le fa'aoga ile fa'aupuga fa'aupuga, o le a taofia ai fa'asalalauga mai le fa'aalia pe a o'o i se fesili o lo'o iai uma upu ma fasifuaitau le lelei. Le fetaui tonu le lelei o le a taofia ai foi faʻasalalauga mai le faʻaalia i fesili suʻesuʻe o loʻo iai na faaupuga. O nei fa'aupuga leaga e lelei tele mo igoa fa'ailoga e iai so'otaga vavalalata o le tasi ma le isi ma mo ofo fa'atusa. E taua le iloa po'o le a le uiga o upu fa'aletonu ia te oe. Afai e te le manaʻo e faʻaalu tupe tele i faʻasalalauga, upu leaga o le auala sili lea e fa'aoga ai au fa'asalalauga.

Fa'atupu fa'asalalauga fa'atasi ai ma le fa'asolo i luga ole fua ole a itiiti ifo 8%

Ole maualuga ole CTR e le na'o le pau lea o le metric e taua ile fa'asalalauga. O fa'asalalauga fa'asalalauga e mafai ona le mafai ona fa'aliliu ona latou te le o fa'atatau i upu sa'o. Ina ia puipuia lenei mea, e taua le su'eina o elemene uma o lau fa'asalalauga. Su'esu'ega upu autu o se isi vaega taua, ina ia talafeagai au fa'asalalauga totogi. Afai e te le faia faapea, o le a e faamaimauina tupe.

E mafai ona e fa'atuputeleina lau kiliki-i luga fua faatatau e ala i le faia o lau fa'asalalauga e fa'atauanau pe a mafai. Taumafai e fautua mai se ofo fa'apitoa. Ia mautinoa e taulaʻi i lau faʻatauga tulaga ese ma tuʻuina atu faʻamanuiaga faʻapitoa mo au tagata faʻaoga. E ala i le faafaigofieina o le faatinoga, o le a sili atu ona kiliki e tagata i lau faʻasalalauga. O le a fesoasoani foi i le tusiaina o kopi faʻasalalauga faʻamalosi. E ala i le mulimuli i laasaga nei, o le a lelei lau ala i le fatuina o faʻasalalauga ma le kiliki i luga ole fua o le itiiti ifo 8%.

Le faia o tupe mai Adwords, e tatau ona e iloa pe faapefea ona tauofo, fa'afefea ona fa'alelei au fa'asalalauga, and how to use the Retargeting and keyword research tools. I lenei tusiga, o le a e aʻoaʻoina pe faʻafefea ona faʻatau, fa'atulaga se fa'ata'ita'iga tauofo, ma fai fa'asalalauga fa'amalosi. Pe o oe o se tagata amata poʻo se tagata faʻaoga maualuga, e taua tele lenei fa'amatalaga. Using the AdWords interface is simple and straightforward.

Tau ile kiliki

While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 ma $4. But when you’re looking to spend money on advertising, you must consider ROI as well. I le male, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.

Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. Likewise, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. E pei ona e va'ai, E mafai ona fa'atupula'ia le CPC a'o fa'atupula'ia le fa'atauvaga mo se fa'aupuga. O lea, ia mautinoa e fa'amalieina au fa'asalalauga e maua ai le tele o mea mai latou.

E mafai ona e fa'atatauina le ROI o AdWords e ala ile siakiina o fa'ailoga tau alamanuia. AdWords benchmarks e fesoasoani ia te oe e setiina sini tau maketi ma fuafua lau paketi. Faataitaiga, i le alamanuia o Fale, ole alamanuia averesi mo CPC (Kiliki i le Fua Faatatau) o 1.91% mo feso'ota'iga su'esu'e, a o iai 0.24% mo le feso'ota'iga fa'aaliga. Po o le a lava lau pisinisi, e aoga fa'ailoga pe a seti lau paketi ma sini.

Ole CPC maualuga e le'o se fa'asalalauga lelei pe taugofie. E mafai ona e filifili i le va o tauofoga otometi ma tauofoga tusilima. E faigofie ona seti le tauofoga otometi, aemaise pe afai e te fou i AdWords. O tauofoga tusilima e mafai ai ona e pulea le aofa'i o lo'o ofoina ile kiliki. E fetaui lelei foi mo pisinisi e fou i AdWords ma e le tele se poto masani.

Geotargeting o se isi auala sili e faʻaitiitia ai le tau ile kiliki ma faʻateleina lau faʻaalu faʻasalalauga. E ala i le fa'atatauina o au fa'asalalauga e fa'atatau i le mea e nofo ai le tagata asiasi, o lenei togafiti e mafai ai e oe ona tulituliloa le au maimoa sili ona talafeagai. Fa'alagolago ile ituaiga pisinisi, geotargeting e mafai ona faʻateleina le CTR, fa'aleleia Sikoa Tulaga, ma fa'aitiitia lau Tau ile Kiliki. E taua le manatua o le sili atu o lau faʻasalalauga, o le a sili atu lau fuafuaga faʻasalalauga.

Fa'ata'ita'iga tauofo

You’ve probably heard about the different bidding models in Adwords. Ae faʻafefea ona e iloa poʻo fea e sili ona lelei mo lau faʻasalalauga? Tulaga tasi, e tatau ona e mafaufau i lau sini fa'aupuga. O e taumafai e fa'ateleina suiga? Afai o lea, ona mafai lea ona e faʻaogaina CPC (tau-pe-kiliki) tauofoga. Pe, e te mana'o e tulei fa'aaliga po'o suiga laiti? E mafai fo'i ona e fa'aogaina su'esu'ega fa'aliliuga malosi.

O tauofoga tusilima e maua ai le tele o le fa'atonuga o fa'asalalauga. I le male, e mafai ona e setiina se CPC maualuga mo se upu autu ma tuʻufaʻatasia se paketi patino. O tauofoga tusilima e sili atu ona alu le taimi, ae fa'amaonia le fa'atinoina vave o so'o se suiga. Peitai, otometi tauofo e lelei mo tala tetele. E mafai ona faigata ona mata'ituina ma fa'atapulaaina lou gafatia e va'ai i le ata tele. O tauofoga tusilima e tu'uina atu ai ia te oe le fa'atonuga lelei ma e mafai ona avea ma se filifiliga lelei pe afai o lo'o e taumafai e fa'amalieina le fa'atinoga o se upu fa'apitoa..

E lua fa'ata'ita'iga tauofoga autu ile Adwords: Tau-pe-kiliki (CPC) ma le tau-milile (CPM). O le mea muamua e sili ona taatele ma e sili ona lelei mo tagata faʻasalalauga o loʻo tulimataʻia se au maimoa, ae o le mea mulimuli e sili ona lelei mo tagata faʻasalalauga o loʻo vaʻavaʻai e faʻatupuina se maualuga maualuga o fefaʻatauaiga. Peitai, e mafai ona manuia ituaiga fa'asalalauga e lua mai le fa'ata'ita'iga tau-tau-milile. E maua ai le fa'amatalaga i le tele o fa'aaliga e ono maua e se fa'asalalauga fa'apitoa. E aoga tele lenei mea mo faʻasalalauga faʻatauvaʻa umi.

E mafai ona e mataʻituina lau faʻatinoga o upu autu e ala i le faʻaogaina o le Google's free conversion tracking tool. Google's conversion tracking tool o le a fa'aali atu ia te oe le aofa'i o tagata fa'atau e kiliki i au fa'asalalauga. E mafai fo'i ona e va'ai i tau i le kiliki e su'e ai po'o fea keywords e sili atu le tau e te tau ai. O nei fa'amatalaga e mafai ona fesoasoani ia te oe i le faia o se filifiliga lelei. Faatasi ai ma nei meafaigaluega i lou avanoa, o le a mafai ona e faʻateleina au suiga aʻo faʻaititia le tau o kiliki uma.

O tauofoga fa'atatau CPA e taula'i i le fa'aosoina o suiga. Faatasi ai ma lea ituaiga tauofoga, o tauofoga mo lau fa'aupuga o lo'o fa'atulaga e fa'atatau i le tau o le mauaina (CPA). I se isi faaupuga, e te totogia mo lagona ta'itasi e maua e se tagata fa'atau. A'o le tauofoga CPA o se fa'ata'ita'iga lavelave, o le iloaina o lau TTTS e mafai ai ona e setiina tauofoga sili ona aoga mo lau fa'aupuga. O lea, o le a le mea o lo'o e fa'atali? Amata i le aso ma faʻateleina au suiga ile Adwords!

Retargeting

When you run a business, retargeting ma Adwords o se auala sili e faʻafesoʻotaʻi ai au tagata faʻatau ma oʻo atu i tagata fou. Faatasi ai ma Google Adwords, e mafai ona e tu'u Script tags i lau 'upega tafa'ilagi ina ia toe va'ai tagata na asiasi muamua i lau 'upega tafa'ilagi na fa'asalalauga. E mafai ona fa'aoga i so'o se auala lautele, faapena foi a'u. Ae o le mea moni, fa'amaumauga fa'apea 6 i fafo mai 10 o le a toe fo'i mai e fa'auma a latou fa'atauga i totonu 24 itula.

Retargeting e sili ona aoga pe a e faʻatatau i le au maimoa saʻo. Faataitaiga, pe afai o lau fa'atauga fa'atauga e fa'atatau i tagata ua uma ona fa'atau se mea mai lau 'upega tafa'ilagi, e tatau ona e filifilia se ata e iai foliga ma lagona e fetaui ma le saite. O tagata fa'atau na asiasi i le itulau o la'ei fa'aipoipoga e sili atu ona fa'atauina le la'ei nai lo i latou na na'o su'esu'eina le saite.. E mafai ona fesoasoani lea ia te oe e fa'atatau au fa'asalalauga i oloa o lo'o e fa'atau atu.

O se tasi o auala aoga e faʻaaoga ai le toe faʻatulagaina i luga o faʻasalalauga lautele o le faʻaaogaina lea o Facebook. E le gata o se auala sili lea e maua ai taʻitaʻi, o se auala lelei foi e fausia ai se Twitter mulimuli. Twitter e sili atu nai lo 75% tagata fa'aoga feavea'i, ia mautinoa o au faʻasalalauga e faʻafeiloaʻi feaveaʻi. Retargeting ma Adwords o se auala sili lea e faʻamautinoa ai o loʻo e puʻeina le mafaufau o lau au maimoa ma faʻaliliuina i latou i tagata faʻatau.

Retargeting ma Adwords e mafai foi ona fesoasoani ia te oe e tulituliloa tagata asiasi faapitoa. Faataitaiga, pe a asiasi se tagata asiasi i lau 'upega tafaʻilagi ona faʻatau ai lea o se oloa, e mafai ona e fatuina se aofia e fetaui ma lena tagata. AdWords o le a fa'aalia na fa'asalalauga i lena tagata i le Google Display Network atoa. Mo iuga sili ona lelei, fa'avasega muamua au tagata asiasi i luga o le upega tafaʻilagi e ala i le faʻatusatusaina o latou faitau aofaʻi. A uma loa ona e faia lena mea, e mafai ona e fa'atatau i au taumafaiga toe fa'atau i ituaiga fa'apitoa o tagata asiasi.

Su'esu'ega upu autu

To make the most of your ad campaign, e tatau ona e iloa pe fa'afefea ona fatuina mea e talafeagai. O le maketiina o mataupu o se autu tele i nei aso. Le fatuina o mea o le a tosina mai ai tagata faʻatau, e tatau ona e suʻesuʻeina faʻamatalaga e fesoʻotaʻi ma lau niche ma faʻapipiʻi i Google. Su'e pe fia le tele o su'esu'ega e faia mo nei faaupuga i le masina, ma e fia taimi e kiliki ai e tagata faʻasalalauga mo nei tuʻutuʻuga. Ona, fatu mea e uiga i na su'esu'ega ta'uta'ua. O lenei auala, e le gata e te fatuina mea e sili ona lelei mo au tagata faʻatau, ae o le ae maua foi se avanoa sili atu e maua ai le tulaga maualuga.

O le auala pito sili ona aoga e amata ai lau suʻesuʻega upu autu o le fatuina lea o se tagata faʻatau, po'o tagata fa'atau lelei. Fausia se tagata faʻatau e ala i le faʻailoaina o uiga, faatosinaga, ma fa'atauga masani a lau tagata fa'atau sili. Faʻavae i luga o lenei faʻamatalaga, e mafai ona e fa'aiti i lalo le lisi o upu autu e mafai. O le taimi lava e iai sau tagata fa'atau, e mafai ona e fa'aogaina se meafaigaluega su'esu'e upu e su'e ai fa'amatalaga sili ona talafeagai. Ona, o le a e iloa po o fea e sili ona maualuga le avanoa o le faʻavasegaina.

E pei ona taʻua i luga, ole taulaiga ole su'esu'ega ole upu AdWords ole fa'amoemoe. Google o loʻo faʻatatau i tagata faʻaoga o loʻo suʻesuʻe malosi mo se fofo. O i latou e suʻe se kamupani faʻailoga i Lonetona o le a le vaʻaia lau faʻasalalauga, a'o i latou o lo'o su'esu'e i se mekasini fa'alelei atonu o lo'o su'esu'e mo a'oa'oga. I le fa'aogaina o fa'aupuga fa'atusa upu, o le ae mauaina tagata faʻatau faʻatatau o loʻo sailia moni mea o loʻo e ofoina atu. O nei tagata suʻesuʻe o le a sili atu ona kiliki i luga o lau faʻasalalauga pe a mafai ona latou faʻaalia i ai.

E mafai ona e fa'aogaina le 'upega tafa'ilagi e va'ai po'o a fasifuaitau e sili ona tele su'esu'ega, ma e fia taimi na su'e ai se faaupuga patino mo masina ta'itasi. Fa'aopoopo i le aofa'i o su'esu'ega i masina ta'itasi, e mafai foʻi ona e vaʻavaʻai i faiga i taimi moni, e aofia ai fa'amaumauga a Google Trends ma lau faitau aofa'i fa'apitonu'u. Faatasi ai ma lenei, e mafai ona e iloa pe maualuga le su'esu'ega o se fuaitau ma pe o lo'o fa'asolo pe fa'atupula'ia. A mae'a lau su'esu'ega upu, e iai sau lisi o fa'aupuga talafeagai e fa'atatau mo au fa'asalalauga.

Afai o oe ose fai pisinisi, you’ve probably used Google’s Adwords platform to advertise your business. E tele auala e fa'atulaga ai lau tala ina ia mautinoa e te maua le tele o tupe mo lau tupe. I lenei tusiga, o le a matou fa'atalanoaina fa'avae o tauofoga i fa'ailoga fa'ailoga, fa'atatau i lau au maimoa e fa'aaoga ai fuaitau fa'afetaui, ma le sailia o suiga. This article is intended to provide you with the knowledge necessary to maximize the effectiveness of your advertising efforts on Google’s platform.

Advertise on Google’s Adwords platform

There are many reasons why it’s valuable to advertise on Google’s Adwords platform. Tulaga tasi, you’ll only be charged when someone clicks on your ad. Tulaga lua, this advertising method allows you to track the results of your ad campaigns. That way, you can make more informed decisions about the amount of money you’re spending on advertising. But Google Adwords is not the only way to advertise on Google. To make sure that it works for your business, you’ll need to understand how this advertising platform functions.

AdWords works with the Google Display Network, lea e fa'aogaina ai le feso'ota'iga a Google o 'upega tafa'ilagi lona tolu. E mafai ona fa'aalia lau fa'asalalauga ile pito i luga ole itulau ole itulau, i le itu, i luma o vitio YouTube, po o se isi mea. O lo'o iai fo'i le avanoa e tu'u ai fa'asalalauga i luga o telefoni feavea'i ma Gmail. E tatau ona lesitala au fa'ailoga fa'ailoga ae e te le'i amata fa'asalalauga e ala ile Google. O lona uiga e itiiti lau totogi ile kiliki ma maua ni fa'asalalauga sili atu.

Fa'asalalauga ile Google's Adwords platform e faigofie tele ona fa'aoga. E tele auala e fa'ateleina ai lau paketi, e aofia ai le fa'aopoopoina o au tupe fa'aalu pe a iloa i'uga. Ina ia fa'ateleina lou manuia, mafaufau e fa'a faigaluega se Google Certified consultant po'o se lala sooupu e fesoasoani ia te oe. E leai se mafuaaga e le tatau ai ona e faʻataʻitaʻiina, ona o se auala taugofie e tuʻuina atu ai faʻasalalauga maualuga. Ma manatua, pe afai e te maua i'uga, e mafai ona e faʻateleina lau paketi i le lumanaʻi.

Fa'asalalauga i luga ole Google's Adwords platform ose auala sili ona malosi e o'o atu ai i tagata fa'atau i le lalolagi atoa. O lona faiga o se fa'atautu'i, ma e te fa'atau i upu fa'apitoa ma fasifuaitau. O le taimi lava e te filifilia ai au upu autu ma maua se togi lelei, o le a fa'aalia lau fa'asalalauga i luma ole su'esu'ega. Ma o le vaega sili ona lelei, e le taugata tele, ma e mafai ona e amataina se faʻasalalauga vave i le aso!

Bid on trademarked keywords

Until recently, e le mafai ona e faʻatau i luga o faʻailoga faʻailoga a le tauva ile Google Adwords. Na suia lena mea 2004, ina ua fa'ailoa e Google le tauofoga fa'atauva'a. O le faaiuga e lagolagoina Google, lea e iai se faiga fa'avae e fa'ataga ai tagata tauva e fa'aoga a latou fa'ailoga i fa'asalalauga kopi, fa'amalosi le tele o pisinisi fa'atauva'a e fa'aoga a latou lava igoa fa'ailoga i fa'asalalauga. O lenei, peita'i, o lea faiga faavae ua toe fesuiai.

Ae e te le'i fa'atau i se upu fa'ailoga fa'ailoga, ia mautinoa ua ia te oe le faatagaga e te faaaogaina ai. Google e iai ta'iala fa'asalalauga faigofie e fa'atatau i fa'ailoga tau fefa'ataua'iga. Pe a tauofo i se igoa tauva, aloese mai le fa'aofiina o le igoa ole tauva ile kopi fa'asalalauga. O le faia o lea mea o le a o'o atu ai i togi lelei maualalo. Po o le a lava le mafuaaga, o se faiga lelei le i ai o se tulaga iloga i taunuuga o sailiga.

O le mafua'aga sili e le fa'atauva ai i luga o se fa'ailoga fa'ailoga fa'ailoga ona e ono faigata ona iloa le va o fa'ai'uga su'esu'e fa'aola ma fa'asalalauga totogi.. Peitai, pe afai ua lesitala lau fa'ailoga i Google, e mafai ona faʻaaogaina i luga o nofoaga faʻamatalaga. O itulau iloilo o se fa'ata'ita'iga lea. O fa'ailoga tetele fo'i latou te fa'aogaina a latou fa'ailoga i totonu oa latou kopi fa'asalalauga, ma ua i ai i latou i totonu oa latou aia tatau e faia ai. O nei kamupani o lo'o naunau e tumau i le pito i luga o fa'ai'uga o su'esu'ega mo a latou oloa fa'ailoga ma tautua.

E taua tele fa'ailoga. Atonu e te mana'o e fa'aaoga i lau fa'asalalauga e fa'alauiloa ai lau oloa. E ui atonu e faigata ona faʻaaogaina i faʻasalalauga, e mafai lava i nisi tulaga. E tatau ona fa'aoga fa'amatalaga fa'amatalaga fa'amatalaga, pei o se blog. E tatau fo'i ona iai sau itulau e tula'i mai o lo'o iai fa'ailoga fa'ailoga ma e tatau ona fa'amalamalama manino lou fa'amoemoega fa'apisinisi. Afai o lo'o e fa'atau atu vaega, e tatau ona e taʻu manino atu lenei mea ma faʻaalia le tau poʻo se fesoʻotaʻiga mo le faʻatauina o le mea.

Afai e fa'aogaina e au tagata tauva se igoa fa'ailoga, e tatau ona e tauofo i na tuutuuga i Adwords. A leai, e mafai ona e feagai ma togi maualalo maualalo ma tau i kiliki. E lē gata i lea, atonu e le o iloa e au tagata tauva lou igoa fa'ailoga ma o le a leai se fa'amatalaga o lo'o e fa'ailoa ia i latou. I le taimi nei, atonu o lo'o tauofo le tauvaga i tulaga tutusa. E mafai ona e taumafai e fai ma mea e fa'aoga ai lou lava igoa fa'ailoga e fai ma fa'ailoga fa'ailoga.

Target audiences with phrase match

While you may think broad match is the only way to target your customers, fuaitau fetaui e maua ai e oe le pule sili. Faatasi ai ma fuaitau fetaui, na'o au fa'asalalauga e fa'aalia pe a ta'i e se tasi se fuaitau, e aofia ai so'o se eseesega vavalalata ma isi upu i luma po'o le mae'a o lau upu autu. Faataitaiga, e mafai ona e taula'i auaunaga mo le moaina o mutia i le nofoaga ma va'ai se lisi o auaunaga fa'apitonu'u ma a latou tau fa'avaitaimi. Fa'aaogaina o se fasifuaitau fetaui, peita'i, e sili atu le taugata nai lo le fetaui lautele, o lea e aoga ai le mafaufau i isi filifiliga.

O le fa'aogaina o fa'aupuga fa'atusa e mafai ona fa'ateleina ai le FMT ma suiga, ma e mafai ona fa'aitiitia tupe fa'aalu fa'asalalauga. O le itu i lalo ole fa'aupuga fa'aupuga ole fa'atapula'aina lea o lau fa'aalu fa'asalalauga ile su'esu'ega o lo'o iai lau upu sa'o, lea e mafai ona fa'atapulaaina lou aapa atu. Afai o loʻo e suʻeina ni manatu fou, peita'i, fetaui lautele atonu o le filifiliga sili lea. O lenei fa'atulagaga e mafai ai ona e su'e fa'asalalauga fou ma va'ai po o le a le aoga. A oo mai i le faatinoga o faasalalauga, e te manaʻo e faʻamautinoa o loʻo e tulimataʻia le au maimoa saʻo ma upu saʻo.

Afai o loʻo e faʻasalalau se oloa poʻo se tautua e lauiloa i le lautele, ose upu fa'atusa fa'aupuga ose auala sili lea e fa'atatau i lenei vaega. Fuaiupu fetaui e galue e ala i le faʻamautinoaina o au faʻasalalauga e faʻaalia naʻo tagata na suʻeina le upu saʻo poʻo le fuaitau. Ole ki ole fa'amautinoa ole fa'aupuga o lo'o e fa'aogaina o lo'o sa'o le fa'asologa ina ia fa'aalia i le pito i luga ole su'esu'ega. O lenei auala, e te aloese mai le faʻaumatia o lau tala faʻatatau o tupe i luga o fefaʻatauaiga le talafeagai.

Fa'atusa upu e mafai ona fesoasoani ia te oe e au'ili'ili ai su'esu'ega a tagata fa'atau e iloa ai po'o le a le ituaiga upu o lo'o latou su'eina. E aoga tele pe afai o loʻo e suʻeina ni tagata faʻatau faapitoa. O le faʻaogaina o fuaitau faʻatusa i Adwords o le a faʻaitiʻitia lau au maimoa ma faʻaleleia le faʻatinoga o lau faʻasalalauga. Ma, pe a e fa'aoga sa'o, e te va'ai i se fa'asili maualuga atu i tupe fa'aalu fa'asalalauga. O le taimi lava e te iloa ai nei metotia, e mafai ona e ausia au sini vave ma sili atu le saʻo nai lo se isi lava taimi muamua.

O le isi auala e taulaʻi ai tagata o le faia lea o lisi faʻatasi. O nei lisi e mafai ona aofia ai soʻo se tagata asiasi i luga o le upega tafaʻilagi poʻo tagata na faia ni gaioiga faʻapitoa i lau 'upega tafaʻilagi. Fa'atasi ai ma lisi fa'atasi, e mafai ona e fa'atatau i tagata fa'apitoa e fa'atatau i mea latou te fiafia i ai. Ma, pe a iai sau oloa na fa'atau talu ai nei e tagata, e mafai ona e faʻaogaina lena mea e faʻatatau i latou i faʻasalalauga. O le isi taimi e te fatuina ai se aofia fou, fa'amautinoa e fa'aoga se lisi o tu'ufa'atasiga masani.

Track conversions with phrase match

If you’re looking to improve your search engine marketing campaign, e mafai ona e mafaufau e fa'aoga le fa'aliliuga fa'atusa fa'atusa nai lo le fa'atusa lautele. O nei suiga ua faʻaaogaina i suʻesuʻega totogi talu mai le amataga o le alalaupapa, ma latou faʻatagaina oe e faʻamaonia atili pe a faʻaalia au faʻasalalauga. E ui atonu e foliga mai o se manatu lelei lea, tele fa'asalalauga e popole i le fa'amaumau o latou fa'aalu fa'asalalauga pe a latou le suia a latou fa'aupuga fa'atusa lautele. I le male, e mafai ona fa'aoso lau fa'asalalauga mo su'esu'ega le pulea, fa'aititia le talafeagai o lau fa'asalalauga.

Another way to optimize your keyword phrases is to add “+” to individual words. O le a ta'u atu ia Google o le upu e te mana'o e fa'atatau e tatau ona fa'aoga i su'esu'ega. Faataitaiga, if someone searches for “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, nai lo le lautele.

Fa'ateleina le FMT ma fua faatatau o le liua, it’s imperative to include numbers into the headline of your ads. O suʻesuʻega e faʻaalia ai o le tuʻufaʻatasia o numera i le ulutala o au faʻasalalauga e faʻateleina ai le CTR e 217%. Ae e le o lona uiga e tatau ona e toe faʻaleleia le uili. O le togafiti o le faia lea o se tau fa'amalosi malosi ma le matau e aunoa ma le toe fa'afouina o le uili. A'o fa'asalalauga atamai e mafai ona fa'ateleina le CTR, e mafai ona taugata. O lea, se'i o tatou tilotilo i ni ta'iala faigofie ae aoga.

Su'esu'ega upu autu

To make the most of your AdWords campaign, e tatau ona e faia suʻesuʻega upu autu. E mafai ona filifilia upu autu e faʻatatau i lo latou lauiloa, tau ile kiliki, ma le tele o sailiga. Google Keyword Planner o se meafaigaluega e leai se totogi e mafai ona e faʻaogaina mo lenei faʻamoemoe. I le faʻaaogaina o lenei meafaigaluega, e mafai ona e fuafuaina le aofaʻi o suʻesuʻega e maua e se upu autu i masina taʻitasi ma le tau ile kiliki mo upu taʻitasi. Google Keyword Planner o loʻo fautua mai foʻi upu faʻafesoʻotaʻi e mafai ona e faʻaogaina e fausia ai faʻasalalauga faʻapitoa.

A maua loa sau lisi o upu autu, ua oo i le taimi e faamuamua ai. Taulai atu i ni nai upu sili ona lauiloa. Ia manatua o le itiiti ifo o upu autu o le a maua ai se faʻasalalauga sili atu ma sili atu tupe mama. Peitai, pe afai e leai sou taimi e fai ai suʻesuʻega faʻaupuga mo upu autu uma, e mafai ona e faʻaogaina se mea faigaluega e leai se totogi e pei o SEMrush e suʻe ai poʻo fea upu autu o loʻo faʻapipiʻiina e lau au maimoa. E mafai foʻi ona faʻaoga se meafaigaluega suʻesuʻe upu e pei o SEMrush e suʻe ai pe fia le tele o faʻaiʻuga e faʻaalia i luga ole SERP.

O le isi meafaigaluega e leai se totogi ma e mafai ona faʻaogaina e fai ai suʻesuʻega upu autu o Ahrefs. O se nofoaga lelei e amata ai, as it allows you to view your competitors’ fefa'ataua'iga i luga ole laiga, tauvaga, ma le tele o upu autu. E mafai foi ona e vaʻai poʻo le a le ituaiga o upega tafaʻilagi o loʻo faʻavasegaina mo na upu autu ma iloilo a latou fuafuaga. E taua tele lenei mea, talu ai o nei upu autu o mea ia e te manaʻo e faʻavasega ile Google. Peitai, e le faigofie i taimi uma le fa'asoa atu o nei su'esu'ega i isi vaega.

O le fa'aaogaina ole Google's Keyword Planner e mafai ai ona e va'ai i voluma su'esu'e ile masina, lea e mafai ona fesoasoani ia te oe e tulimata'i au fa'asalalauga i ni fa'amatalaga fa'apitoa. E mafai fo'i ona e va'ai i upu fa'apena fa'atusa. O lenei meafaigaluega e faʻaalia ai foi ia te oe le numera o tagata o loʻo suʻeina se upu autu e faʻatatau i au faʻalavelave. E mafai fo'i ona e fa'aogaina le Google's Keyword Planner e va'ai ai po'o fea fa'aupuga o lo'o tauva mo fa'aupuga tutusa e pei o oe.. O nei meafaigaluega o le a tuʻuina atu ia te oe se manatu o upu sili ona lauiloa ma fesoasoani ia te oe e suʻe mea sili mo au faʻasalalauga faʻasalalauga.

Fa'ata'ita'iga tauofo

Ole tau ile kiliki (CPC) ta'iala e mafai ona fa'atupuina fa'aaliga sili atu tau maualalo nai lo le CPM, aemaise lava mo fa'asalalauga o lo'o i lalo ole lafu. Peitai, E sili ona aoga le CPM pe a fai o le fa'alauiloaina o igoa o lau sini autu lea. O tauofoga CPC tusilima e taula'i i le setiina o tauofoga mo upu fa'apitoa. I lenei faʻataʻitaʻiga, e mafai ona e fa'aogaina tauofo maualuga mo na'o upu autu nei e fa'ateleina ai le va'aia. Peitai, o lenei metotia e mafai ona alu le taimi.

Adwords e fa'atagaina oe e sui au tauofoga e ala ile fa'aupuga ma fa'alapotopotoga fa'asalalauga. O nei fetuutuunaiga tauofo e ta'ua o le fa'avasegaina o tauofoga. O lo'o avanoa suiga ole tauofoga mo Platform, InteractionType, ma PreferredContent. O lo'o fa'atumauina i le tulaga fa'asalalauga fa'asalalauga e ala ile AdGroupCriterionService. Likewise, e mafai ona faia fetuutuuna'iga tauofoga-tulaga e ala ile CampaignBidModifierService. Google e tuʻuina atu foʻi se API mo nei fetuunaiga.

Ole tu'uga fa'asalalauga e ta'ua ole Broad Match. O lenei ituaiga e faʻaalia ai lau faʻasalalauga i luga ole itulau ole suʻesuʻega mo soʻo se upu autu, e aofia ai upu uiga tutusa ma su'esu'ega fa'atatau. E ui o lenei faiga e maua ai le tele o faʻamatalaga, e maualuga foi le tau. O isi ituaiga fa'atusatusaga e aofia ai le Exact Match, Fuaitau Faafetaui, ma le Faafetauiga Leaga. Faalaua'itele, o le sili atu ona patino lau fetaui, o le maualalo o lau tau o le ai ai.

O le Fa'ata'ita'iga Fa'ata'ita'iga mo Adwords e fa'aogaina auala eseese e fesoasoani ai ia te oe e fa'amalieina au fa'asalalauga fa'asalalauga. O lesi foi mea, e mafai ona e setiina le tau maualuga mo se upu fa'apitoa, ona fetuutuunai lea o lau tauofoga e fua i le tele o suiga ua e mauaina. Afai na e faia se faʻatau, AdWords ole a fa'aopoopo lau tauofo e fa'atatau i lena. Mo tagata faʻaoga sili atu, e mafai fo'i ona e fa'aogaina su'esu'ega fa'aliliuga malosi.

O le tauofoga fa'atatau CPA ose ituaiga o ta'iala fa'asalalauga e taula'i i le fa'aosoina o suiga. E fa'atulaga ai tauofoga mo se fa'asalalauga fa'atatau ile CPA (Tau ile mauaina), o le tau lea e maua ai se tagata e tasi. O lenei faʻataʻitaʻiga e mafai ona lavelave pe afai e te le iloa lau tau faʻatau (CPA) po'o le tele o suiga e fa'auluina e au fa'asalalauga. Peitai, o le tele o lou iloa e uiga i CPA, o le tele o le a e iloa pe fa'afefea ona seti au tauofo e tusa ai.

O le tauofoga tusilima ose filifiliga foi lea e fa'ateleina ai kiliki, lagona, ma matamata vitio. O le filifilia o lenei taʻiala e mafai ai e oe ona pulea lau paketi aʻo faʻateleina le ROI o au faʻasalalauga. Peitai, e tatau ona e maitauina e le fautuaina le tauofoga tusilima mo faʻasalalauga uma. O se filifiliga e sili atu ona talafeagai o le fa'aogaina lea o le fa'ata'ita'iga fa'ateleina suiga, lea e tuulima ma e manaomia ai se taumafaiga itiiti. E mafai fo'i ona fa'aopoopo lau paketi i aso ta'itasi pe afai e te iloa o lau averesi o tupe fa'aalu e maualalo ifo nai lo lau tala fa'atatau o le aso.

Quality scores

To improve your Quality Scores in Adwords, e tatau ona e gauai atu i nisi o mea taua. O nei mea e a'afia ai lau Sikoa Tulaga ta'ito'atasi ma fa'atasi, ma e ono manaʻomia ni fetuunaiga i lau upega tafaʻilagi. O lo'o lisiina i lalo nisi o mea e tatau ona mafaufau i ai e fa'aleleia atili ai lau Sikoa Tulaga:

E feso'ota'i sa'o lau Su'ega Tulaga i le lelei o lau fa'asalalauga. O se Sikoa Tulaga maualuga e fa'aliliuina i se poto masani fa'aoga malosi. O le fa'asiliina o lau Fa'ailoga Tulaga lelei ose manatu lelei fo'i lea e fesoasoani ia te oe e fa'ateleina ai lau Ad Rank ma fa'aititia ai lou tau ile kiliki. Pe o lo'o e fa'amoemoe mo se va'aiga maualuga ile Google po'o se CPC maualalo, ole Quality Score o le a a'afia ai le faatinoga o lau fa'asalalauga ile taimi. E le gata i lea, o le maualuga maualuga sikoa o le a faʻaleleia ai le tuʻuina o lau faʻasalalauga i faʻaiuga suʻesuʻe ma faʻaititia ai lau tau ile kiliki.

E mafai ona e fa'aleleia lau Sikoa Tulaga e ala i le fa'asilisiliina o le fa'atatauga o lau fa'asalalauga. Fa'atusa upu e fa'atatau i le vavalalata o lau fa'asalalauga e fetaui ma le su'esu'ega a le tagata fa'aoga. Ole fetaui ole fa'asalalauga a lau fa'asalalauga e fua ile fa'aoga ole Quality Score, ma o le a fuafua pe fa'afefea ona fa'aalia au fa'asalalauga. O lau fa'asalalauga e tatau ona ta'u atu i tagata fa'atau mea e mafai ona latou fa'amoemoeina mai lau pisinisi, ofo atu se valaau malosi e faatino, ma ia faatosina i tagata faaaoga i masini uma.

O mea e tolu e fa'aaafia ai le Sikoa Tulaga o lau teugatupe: le fua faatatau o le kiliki i luga (FMT), aafiaga itulau tulaueleele (LE), ma le fetaui o le faʻasalalauga i le faʻamoemoe o le tagata suʻesuʻe. A e fa'atusatusa le aofa'i o fa'aupuga o lo'o fa'aalia i lalo o fa'asalalauga eseese, o le a e va'ai ai o le a ese'ese le Fa'ailoga Tulaga Fa'atatau mo na upu fa'aigoa tutusa i isi fa'asalalauga fa'asalalauga. O mafua'aga e aofia ai fa'asalalauga eseese, itulau tulaueleele, fa'atatauga o tagata, ma isi mea. Afai e maua e lau fa'asalalauga se sikoa maualalo maualalo, o le a sili atu lou malamalama i le auala e faʻatatau ai le togi lelei. O faʻaiʻuga o lenei suʻesuʻega o loʻo faʻasalalau i luga o le upega tafaʻilagi a Google ma faʻafouina i nai aso uma.

I le fa'atautu'i a le Adwords, e a'afia ai lau Fa'ailoga Fa'apitoa ile tulaga o lau fa'asalalauga ma le tau ile kiliki. E te iloa o le CPC maualalo o lona uiga e itiiti tupe faʻaalu ile kiliki. E tatau fo'i ona iloilo sikoa lelei mo lau tauofo. O le maualuga o lau Sikoa Tulaga, o le tele foi lea o le a fa'aalia oe i lau fa'asalalauga. I le fa'asalalauga fa'atautu'i, o se CPC maualuga o le a maua ai le tele o tupe maua mo le masini suʻesuʻe.

Tau

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Tau i le kiliki poʻo le CPC o se tau e faʻatulafonoina e Google Adwords e faʻaaoga ai se metric e taʻua o le maualuga CPC.. O lenei metric e mafai ai e le au faʻasalalauga ona pulea a latou tauofo e tusa ai ma le aofaʻi o tupe latou te gafatia e faʻaalu mo kiliki taʻitasi. O le tau o kiliki taʻitasi e faʻalagolago i le tele o lau pisinisi ma le alamanuia o loʻo e iai.

Ina ia malamalama i le tau o polokalama PPC, e te manaʻo e mafaufau pe faʻapefea ona e faʻasoa lau paketi. E mafai ona e fa'asoaina nisi o lau paketi ile fa'asalalauga feavea'i ma le desktop, ma e mafai foi ona e taulaʻi i nisi masini feaveaʻi e faʻateleina le liua. O le tau o le polokalama PPC e masani ona faʻavae i luga o se faʻataʻitaʻiga faʻataʻitaʻiga, o lea ia mautinoa e faʻatatau i le tau o se saofaga. WordStream e ofoina atu fuafuaga muamua ma konekarate ono masina. O le a faigofie ona e faʻatupeina mo le PPC software i lenei auala, pe afai e te malamalama i tuutuuga ma aiaiga.

Ole auala sili ona taatele mo le fuafuaina ole tau ole Adwords ole tau ile kiliki (PPC). E sili ona faʻaoga pe a e manaʻo e faʻatatau i se faʻasalalauga faʻapitoa ma e le o faʻamoemoeina se tele o feoaiga i aso uma. Ole tau ile mili, po'o le CPM, auala tauofo e aoga mo ituaiga uma o faʻasalalauga. E tu'uina atu e le CPM ia oe le fa'amatalaga ile numera o fa'aaliga e maua e lau fa'asalalauga, lea e taua pe a atiaʻe se faʻasalalauga faʻatauvaʻa umi.

A'o fa'aauau pea ona si'itia le numera o tagata tauva i luga o le initaneti, o le tau o Adwords ua alu ese mai le lima. Na o ni nai tausaga ua mavae, o le totogiina o kiliki sa tumau pea le tau maualalo. O lenei, fa'atasi ai ma le tele o tagata o lo'o tauofo i luga ole Adwords, e mafai e pisinisi fou ona faʻaalu EUR5 i le kiliki i luga o nisi upu autu. O lea, faʻafefea ona e aloese mai le faʻaaluina o tupe sili atu i au faʻasalalauga Adwords? E tele auala e pulea ai tau e fesoʻotaʻi ma Adwords.

Afai e te fia iloa pe faʻafefea ona faʻatulagaina lau Adwords account e faʻateleina ai le toe faʻafoʻi mai o au faʻasalalauga faʻaalu, faitau lenei tusiga. O lenei tusiga o le a alu i luga o Tau, Faamanuiaga, Taulai ma upu autu. O le taimi lava e te malamalama ai i nei mataupu faavae e tolu, ua e sauni e amata. O le taimi lava e te sauni ai e amata, siaki le su'ega saoloto. E mafai foi ona e sii maia le Adwords ad software iinei. Ona mafai lea ona e amata fausia lau teugatupe.

Tau

Google fa'aalu sili atu nai lo $50 miliona ile tausaga ile AdWords, fa'atasi ai ma kamupani inisiua ma kamupani tau tupe o lo'o totogia tau maualuluga. I le male, E tele fo'i tupe fa'aalu a Amazon, tupe faaalu e sili atu nai lo $50 miliona i tausaga ta'itasi ile AdWords. Ae o le a le tau moni? E mafai faapefea ona e iloa? O mea nei o le a avatu ai ia te oe se manatu lautele. Tulaga tasi, e tatau ona e mafaufau i le CPC mo upu autu taitasi. Ole la'ititi ole CPC ole lima sene e le'o fa'atatauina ole tau maualuga. O upu pito sili ona maualuga tau e mafai ona sili atu le tau $50 i le kiliki.

O le isi auala e fa'atatau ai le tau o le fa'atatauina lea o le fua faatatau o le suiga. O lenei numera o le a faʻaalia ai le tele o taimi e faia ai e se tagata asiasi se gaioiga faʻapitoa. Faataitaiga, e mafai ona e setiina se code tulaga ese e siaki saofaga imeli, ma o le AdWords server o le a ping servers e fa'amaopoopoina nei fa'amatalaga. Ona e faatele lea o lenei numera i 1,000 e fuafua le tau o le liuaina. Ona mafai lea ona e faʻaogaina nei tau e fuafua ai le tau o faʻasalalauga AdWords.

O le talafeagai o faʻasalalauga o se mea taua. O le faʻateleina o faʻasalalauga talafeagai e mafai ona faʻateleina le kiliki i luga o fua faatatau ma Sikoa Tulaga. O le Conversion Optimizer e pulea tauofoga i luga ole laiga upu ina ia mafai ai ona fa'aoso suiga ile po'o lalo ifo ole tau fa'ailoa a le tagata fa'asalalau ile liliuga., po'o le CPA. O le sili atu ona talafeagai o au faʻasalalauga, o le maualuga o lau CPC. Ae faʻafefea pe a fai o lau faʻasalalauga e le o faʻatinoina e pei ona faʻamoemoeina? Atonu e te le manaʻo e faʻaumatia tupe i faʻasalalauga e le aoga.

Ole pito i luga ole sefulu pito sili ona taugata upu autu ile AdWords e feagai ma mea tau tupe ma alamanuia o loʻo pulea le tele o tupe. O lesi foi mea, le upu autu “tikeri” pe “aoaoga” e maualuga i le lisi o Google keywords taugata. Afai o loʻo e mafaufau e ulufale i le matata o aʻoaʻoga, sauni e totogi se CPC tele mo se upu e maualalo le su'esu'ega. E te manaʻo foʻi e nofouta i le tau ile kiliki o soʻo se upu autu e fesoʻotaʻi ma nofoaga togafitiga.

Afai lava e mafai ona e pulea lau paketi, Google AdWords e mafai ona avea ma filifiliga sili mo pisinisi laiti. E mafai ona e pulea le tele o mea e te faʻaalu ile kiliki ile geo-targeting, tulimata'i masini, ma isi mea. Ae ia manatua, e le na o oe! Google o loʻo feagai ma tauvaga malosi mai AskJeeves ma Lycos. O loʻo latou luʻitauina le pulega a Google o le numera tasi suʻesuʻega suʻesuʻe i le lalolagi.

Faamanuiaga

Google AdWords ose fa'avae mo fa'asalalauga totogi-pa-kiliki. E pulea ai fa'asalalauga e fa'aalia i le pito i luga ole su'esu'ega a Google. Toeitiiti lava o pisinisi uma e mafai ona manuia mai AdWords, ona o ona aogā masani. O ana filifiliga mata'utia e sili atu nai lo le na'o le filifilia o se tagata fa'atatau ile nofoaga po'o le fiafia. E mafai ona e fa'atatau i tagata e fa'atatau i upu tonu latou te ta'i i totonu o Google, fa'amautinoa e na'o lau fa'asalalauga i tagata fa'atau ua sauni e fa'atau.

Google Adwords fua mea uma, mai tauofoga i tulaga fa'asalalauga. Faatasi ai ma Google Adwords, e mafai ona e mata'ituina ma fetu'una'i au tau tauofo ina ia maua ai le fa'afouga sili i kiliki uma. Ole 'au a Google Adwords ole a tu'uina atu ia te oe ile lua-vaiaso, vaiasosa, ma lipoti faalemasina. O lau fa'asalalauga e mafai ona o'o atu i le fitu tagata asiasi ile aso, pe afai e te laki. Ina ia maua le tele o mea mai le Adwords, e tatau ona e maua se manatu manino o mea o loʻo e taumafai e ausia.

Pe a faʻatusatusa ile SEO, O le AdWords o se meafaigaluega e sili atu ona aoga mo le faʻatautaia o feoaiga ma taʻitaʻia. O faʻasalalauga PPC e fetuutuunai, fuaina, ma fuaina, o lona uiga e te totogia pe a kiliki e se tasi i lau faʻasalalauga. I le male, o le a e iloa tonu po'o fea keywords na aumai ia te oe le tele o feoaiga, lea e mafai ai ona e faʻaleleia lau fuafuaga tau maketi. E mafai fo'i ona e siakia suiga e ala i AdWords.

Fa'atonu Google AdWords fa'afaigofie le fa'aoga ma fesoasoani ia te oe e fa'atautaia lau fa'asalalauga. E tusa lava pe e te pulea se tala AdWords tele, le AdWords Editor o le a sili atu ona lelei le puleaina o lau faʻasalalauga. Google fa'aauau pea ona fa'alauiloa lenei meafaigaluega, ma o loʻo i ai le tele o isi faʻamanuiaga mo tagata e ona pisinisi. Afai o loʻo e suʻeina se fofo mo manaʻoga faʻasalalauga a lau pisinisi, AdWords Editor o se tasi o meafaigaluega sili ona aoga e maua.

E le gata i le siakiina o suiga, E ofoina atu e AdWords ni mea faigaluega su'esu'e eseese e fesoasoani ia te oe e faia ai le fa'asalalauga fa'alauiloa atoatoa. E mafai ona e su'eina ulutala, tusitusiga, ma ata ma mea faigaluega AdWords ma va'ai po'o fea mea e sili atu ona lelei. E mafai fo'i ona e su'eina au oloa fou ile AdWords. O faʻamanuiaga o AdWords e le gata. O lea, o le a le mea o lo'o e fa'atali? Amata i le aso ma amata manuia mai AdWords!

Taulai

O le faʻatatauina o au faʻasalalauga a le Adwords i tagata faʻapitoa e mafai ona fesoasoani ia te oe e faʻateleina lou fua faatatau o le liua ma faʻateleina lau fefaʻatauaʻiga i luga o le upega tafaʻilagi. E ofoina mai e AdWords le tele o metotia mo lenei mea, ae o le auala sili ona aoga e foliga mai o se tuufaatasiga o metotia. E faalagolago uma lava i au sini. Ina ia iloa atili e uiga i nei metotia eseese, faitau pea! E lē gata i lea, 'aua ne'i galo e su'e au fa'asalalauga! O le a matou talanoaina pe faʻafefea ona faʻataʻitaʻiina nei ituaiga eseese o faʻatatau ile Adwords.

O le fa'atatauina o tupe maua o se fa'ata'ita'iga lea o se fa'alapotopotoga o nofoaga o tagata. O lenei ituaiga o tulimata'i e fa'avae i fa'amatalaga fa'alaua'itele a le IRS. A'o na'o Amerika e maua, Google AdWords e mafai ona toso fa'amatalaga mai le IRS ma fa'aofi i totonu o AdWords, fa'atagaina oe e fai lisi e fa'atatau i le nofoaga ma le zip code. E mafai fo'i ona e fa'aogaina le filifiliga Fa'atatau o Tupe Maua mo fa'asalalauga fa'atatau. Afai e te iloa le ituaiga demographics e iai lau au maimoa, e mafai ona e fa'avasegaina au fa'asalalauga AdWords e tusa ai.

O le isi auala e taulaʻi ai au faʻaupuga a le Adwords o le filifilia lea o se autu patino poʻo se subtopic. O lenei mea e mafai ai e oe ona faʻatatau i se au maimoa lautele ma le itiiti ifo o taumafaiga. Peitai, autu fa'atatau e itiiti le fa'alagolago i upu fa'apitoa. O le tulimata'i autu o se meafaigaluega sili ona lelei pe a fa'aoga fa'atasi ma upu autu. Faataitaiga, e mafai ona e fa'aogaina autu mo au'aunaga po'o oloa a lau 'upega tafa'ilagi, pe mo se mea faʻapitoa poʻo se faʻailoga. Ae po o le a lava le auala e te filifilia, o le a mafai ona e oʻo atu i lau au maimoa ma faʻateleina lou liua.

O le isi auala e taulaʻi ai faʻasalalauga AdWords o le filifilia lea o latou au maimoa e faʻavae i luga o latou tupe maua masani, nofoaga, ma isi mea. O lenei filifiliga e aoga mo maketi o loʻo manaʻo e faʻamautinoa o faʻasalalauga latou te faʻaaluina a latou tupe o le a oʻo atu i le au maimoa e sili ona faʻatau.. O lenei auala, e mafai ona e mautinoa o lau faʻasalalauga faʻasalalauga o le a oʻo atu i le au maimoa e ono faʻatau lau oloa. Ae e mafai faapefea ona e faia lena mea?

upu autu

Pe a filifilia upu autu mo lau faʻasalalauga, taumafai e aloese mai faaupuga lautele poʻo upu e le fesoʻotaʻi ma lau pisinisi. E te manaʻo e faʻatatau i kiliki talafeagai mai tagata faʻatau agavaa ma faʻatumauina ou lagona i se mea maualalo. Faataitaiga, pe afai e iai sau fale lipea komepiuta, aua le fa'asalalau lau pisinisi e fa'aaoga ai le upu “komepiuta.” Ma e ui e le mafai ona e aloese mai upu autu lautele, e mafai ona e faʻaititia lau tau PPC e ala i le faʻaaogaina o upu tutusa, va'aiga vavalalata, ma upu e faatatau i semanically.

E ui atonu e foliga manaia upu autu i'u umi i le taimi muamua, SEM e foliga mai e le fiafia ia i latou. I se isi faaupuga, pe afai e tusi se tasi i totonu “password wifi” masalo latou te le o sailia lau oloa poʻo auʻaunaga. Atonu o lo'o latou taumafai e gaoi lau 'upega tafa'ilagi, po o le asiasi atu i se uo. E leai se tasi o nei tulaga e lelei mo lau fa'asalalauga fa'asalalauga. Nai lo lena, fa'aoga fa'aupuga umi-tail e talafeagai i lau oloa po'o au'aunaga.

O le isi auala e suʻe ai upu faʻaliliu maualalo o le faʻatautaia lea o faʻasalalauga le lelei. E mafai ona e fa'ate'aina ni fa'aupuga fa'apitoa mai lau fa'asalalauga ile tulaga fa'asalalauga fa'asalalauga. E aoga tele lenei mea pe a fai o au faʻasalalauga e le maua ai faʻatau. Ae e le o taimi uma e mafai ai. E iai ni togafiti e su'e ai upu fa'aliliu. Siaki le tala lea a le Search Engine Journal mo nisi fa'amatalaga. O lo'o i ai le tele o fautuaga mo le fa'ailoaina o upu fa'aliliu maualuga. Afai e te le'i faia lenei mea, e mafai ona e amata fa'ata'ita'i i nei ta'iala i aso nei.

O le mea pito sili ona taua e manatua e uiga i upu autu mo Adwords o loʻo latou faia se sao taua i le faʻafetauiina o au faʻasalalauga ma tagata faʻatau.. E ala i le faʻaogaina o upu autu maualuga, o le a fa'aalia au fa'asalalauga i fa'amoemoega maualuga o lo'o i lalo ifo ole fa'atauga fa'atau. O lenei auala, e mafai ona e o'o atu i se au maimoa maualuga e sili atu ona fa'aliliu. E tolu ituaiga autu o upu autu, fefa'ataua'iga, fa'amatalaga, ma aganuu. E mafai ona e fa'aogaina so'o se ituaiga o fa'aupuga e fa'atatau i se vaega fa'atau.

O le isi auala e suʻe ai faʻaupuga sili ona lelei o le faʻaogaina lea o le meafaigaluega autu e saunia e Google. E mafai fo'i ona e fa'aogaina le lipoti ole Google webmaster search analytics queries. Ina ia faʻateleina ou avanoa e maua ai suiga, fa'aoga upu e feso'ota'i ma mea o lo'o i totonu o lau 'upega tafa'ilagi. Faataitaiga, afai e te faatau atu lavalava, taumafai e faaaoga le upu “teuga” e pei o le upu autu. O le a fesoasoani lea i lau faʻasalalauga e faʻaalia e i latou e fiafia i le oloa o loʻo e faʻatau atu.

Ia manuia i Adwords, e tatau ona e iloa po'o a keywords e tatau ona e fa'aogaina ma pe fa'apefea ona fa'atau i latou. I lenei tusiga, o le a e aʻoaʻoina pe faʻapefea ona seti tauofo ma le lima, su'esu'e upu autu, ma toe fa'atatau au fa'asalalauga. O lo'o i ai le tele o fa'asologa o upu autu, foi, e aofia ai pe faʻafefea ona suʻeina au faʻaupuga ma pe faʻafefea ona suʻeina po o fea e maua ai le sili ona lelei o le kiliki i luga. Faamoemoe, o nei taʻiala o le a fesoasoani ia te oe e maua ai le tele o mea mai Adwords.

Su'esu'ega upu autu

Su'esu'e afi maketi o se vaega taua ole maketi i luga ole laiga, ma ose fa'asalalauga fa'alauiloa manuia e fa'alagolago i le filifilia o upu sa'o. Su'esu'ega fa'aupuga o le fa'agasologa lea o le fa'ailoaina o maketi manuia ma le fa'amoemoega su'esu'e. O upu autu e tuʻuina atu ai faʻamaumauga faʻamaumauga faʻamaufaʻailoga i luga o tagata faʻaoga initaneti ma fesoasoani ia i latou e fai se fuafuaga faʻasalalauga. Fa'aaogā meafaigaluega pei ole Google AdWords’ fau fa'asalalauga, e mafai e pisinisi ona filifili upu sili ona talafeagai mo a latou faʻasalalauga totogi-pa-kiliki. O le faʻamoemoega o suʻesuʻega faʻaupuga o le maua lea o faʻamatalaga malosi mai tagata o loʻo vaʻavaʻai malosi mo mea e te ofoina atu.

O le laasaga muamua i suʻesuʻega faʻaupuga o le fuafuaina lea o lau au maimoa. A mae'a loa ona e fa'ailoa lau au fa'atatau, e mafai ona e agai i luga i upu autu sili atu. Le faia o su'esu'ega upu, e mafai ona e faʻaogaina meafaigaluega e leai se totogi e pei ole Google's Adwords Keyword Tool poʻo le totogiina o mea faigaluega suʻesuʻe e pei ole Ahrefs. O nei meafaigaluega e sili ona lelei mo le suʻesuʻeina o upu autu, a'o latou ofoina metric i mea ta'itasi. E tatau foi ona e faia le tele o suʻesuʻega e mafai aʻo leʻi filifilia se upu autu poʻo se fuaitau.

Ahrefs o se tasi o meafaigaluega suʻesuʻe sili ona lelei mo tagata e faia mea. O lana 'upega tafaʻilagi suʻesuʻega meafaigaluega e faʻaogaina ai faʻamatalaga clickstream e ofoina atu tulaga faʻapitoa kiliki. Ahrefs e fa fuafuaga fa'asoa eseese, fa'atasi ai ma fa'ata'ita'iga e leai se totogi i luga o fuafuaga fa'asoa Standard ma Lite. Fa'atasi ai ma su'ega fua, e mafai ona e faʻaogaina le meafaigaluega mo aso e fitu ma totogi naʻo le tasi i le masina. O le upu autu database e lautele – e aofia ai le lima piliona upu autu mai 200 atunuu.

O su'esu'ega upu autu e tatau ona fa'aauau pea, e pei o upu ta'uta'ua i aso nei atonu e le o ni filifiliga sili mo lau pisinisi. Fa'aopoopo i su'esu'ega fa'aigoa, e tatau foi ona aofia ai suʻesuʻega i faʻamatalaga tau maketi. E faia se suʻesuʻega, na'o le fa'apipi'i i upu autu o lo'o fa'amatala ai lau kamupani ma va'ai pe fa'afia ona ta'i e tagata na faaupuga i masina ta'itasi. Mata'ituina le numera o su'esu'ega e maua i masina ta'itasi ma pe fia le tau e tasi ile kiliki. Faatasi ai ma le lava suʻesuʻega, e mafai ona e tusia mea e fesoʻotaʻi ma nei suʻesuʻega lauiloa.

Tauofoga i upu autu

E tatau ona e suʻesuʻeina le tauvaga ma faʻailoa poʻo a upu sili ona taatele e faʻateleina ai ou avanoa e maua ai fefaʻatauaiga maualuga ma maua ai tupe. O le fa'aogaina o meafaigaluega su'esu'e fa'aupuga o le a fesoasoani ia te oe e filifili po'o fea fa'aupuga e sili ona gafatia ma o fea e fa'atauva tele mo oe e maua ai tupe. E mafai fo'i ona e fa'aogaina meafaigaluega e pei o Ubersuggest e va'ai ai fa'amaumauga o tala fa'asolopito, paketi fautuaina, ma tauofoga. O le taimi lava e te fuafuaina ai upu autu e maua ai tupe, e tatau ona e filifili i luga o le upu autu fuafuaga.

O le mea pito sili ona taua e manatua o le filifili ma le faaeteete upu autu e te manaʻo e taulaʻi. Ole maualuga ole CPC, sili atu. Ae afai e te manaʻo e ausia tulaga maualuga i masini suʻesuʻe, e tatau ona e tauofo maualuga. Google e va'ava'ai i lau tauofoga CPC ma le sikoa lelei o le 'upega tafa'ilagi o lo'o e tulimata'i. O lona uiga e tatau ona e filifilia upu sa'o e fesoasoani ia te oe e maua ai tulaga maualuga. O le tauofoga i luga o upu autu e mafai ai ona e faʻamaonia atili ma lau au maimoa.

Pe a faʻatau i luga o upu autu i Adwords, e tatau ona e mafaufau i mea o loʻo sailia e lau au maimoa. O le tele o tagata e maua lau 'upega tafaʻilagi e ala i au faʻasalalauga, o le tele o feoaiga e te mauaina. Manatua e le o upu autu uma o le a maua ai faʻatau. O le fa'aogaina o le su'esu'ega o le liua o le a fa'atagaina ai oe e su'e upu sili ona aoga ma fa'afetaui lau CPC maualuga e tusa ai. A'o galue lau ta'iala ole tauofoga, o le a maua ai se tupe maua maualuga atu. Afai e utiuti lau paketi, e mafai ona e fa'aogaina i taimi uma se 'au'aunaga e pei o le PPCexpo e iloilo ai lau ta'iala o tauofoga autu.

Manatua o au tagata tauva e le o sailia oe e avea ma numera tasi ile itulau o taunuuga a Google. E tatau foi ona e mafaufau i le manuia o lau faʻasalalauga. E te manaʻomia moni le feʻaveaʻi mai tagata faʻatau atonu o loʻo suʻeina lau oloa? Faataitaiga, pe a fa'aalia lau fa'asalalauga i lalo ifo o latou lisi, atonu e te tosina mai kiliki mai isi kamupani. Aloese mai le tauofo i luga o faʻailoga a lau tauva pe a fai e le o faʻatatauina e lau pisinisi.

Seti tauofo ma le lima

O tauofoga otometi e le fa'atatau mo mea na tutupu lata mai, fa'asalalauga fa'asalalau, fa'atauga moli, po o le tau. O tauofoga tusilima e taula'i ile setiina ole tau sa'o ile taimi sa'o. E ala i le tuu i lalo o au tauofo pe a maualalo le ROAS, e mafai ona fa'ateleina au tupe maua. Peitai, O le tauofoga tusilima e mana'omia ai lou iloa e uiga i mea eseese e ono a'afia ai le ROAS. Mo lenei mafuaaga, o le fa'atulagaina o tauofoga ma le lima e sili atu le aoga nai lo le fa'autometi.

E ui o lenei metotia e fai sina taimi sili atu, e ofoina atu fa'atonuga fa'apitoa ma fa'amaonia le fa'atinoina vave o suiga. O tauofoga otometi e le fetaui mo tala tetele, lea e mafai ona faigata ona mata'ituina ma pulea. E lē gata i lea, fa'agata fa'asalalauga fa'asalalau’ mafai ona vaai i le “ata tele atu.” O tauofoga tusilima e mafai ai ona e mata'ituina tauofoga o se upu fa'apitoa.

E le pei o tauofoga otometi, fa'atulagaina ma le lima tauofo ile Google Adwords e mana'omia ai lou iloa o lau oloa po'o au'aunaga ma maua le poto talafeagai e seti ai au tau.. Peitai, otometi tauofo e le o taimi uma e sili ona lelei mo nisi fa'asalalauga. A'o Google e mafai ona fa'amaninoina au fa'atagaga e fa'atatau i suiga, e le iloa i taimi uma po o fea suiga e talafeagai i lau pisinisi. E mafai fo'i ona e fa'aogaina se lisi upu fa'aletonu e fa'aitiitia ai au otaota.

A e manaʻo e faʻateleina kiliki, e mafai ona e setiina le CPC ma le lima ile Google Adwords. E mafai fo'i ona e setiina se tapula'a tauofo CPC aupito maualuga. Ae ia manatua o lenei metotia e mafai ona afaina ai lau sini ma faʻateleina lau CPC. Afai e iai sau paketi o $100, fa'atulagaina se tapula'a tauofoga maualuga CPC o $100 atonu o se filifiliga lelei. I lenei tulaga, e mafai ona e setiina se tau maualalo ona o avanoa e liliu ai e maualalo.

Toe tulimata'i

O faiga fa'avae a Google e fa'asa ai le aoina mai o fa'amatalaga patino po'o fa'amatalaga patino e pei o numera kata fai aitalafu, tuatusi imeli, ma numera telefoni. E tusa lava po o le a le faaosoosoina o le toe tulimataʻi ma Adwords e mafai ona i ai mo lau pisinisi, e iai auala e aloese ai mai le aoina o faʻamatalaga patino i lenei auala. Google e lua ituaiga autu o faʻasalalauga toe faʻatulagaina, ma latou galulue i auala eseese lava. O lenei tusiga o loʻo vaʻavaʻai i lua o nei taʻiala ma faʻamatalaina aoga o ia taʻiala.

O le RLSA ose auala mamana e o'o atu ai i tagata fa'aoga o lo'o i luga o au lisi toe fa'atatauina ma pu'e latalata i le liua. O lenei ituaiga o toe maketiina e mafai ona aoga mo le pueina o tagata faʻaoga na faʻaalia le fiafia i au oloa ma auʻaunaga ae e leʻi liua.. O le fa'aaogaina o le RLSA e mafai ai ona e o'o atu i na tagata fa'aoga a'o fa'atumauina pea le maualuga o fua faatatau o le liua. O lenei auala, e mafai ona e fa'amalieina lau fa'asalalauga e ala i le fa'atatauina o au fa'aoga talafeagai.

E mafai ona faia faʻasalalauga faʻapitoa i luga o tulaga eseese, mai masini su'esu'e i fa'asalalauga lautele. Afai ei ai sau oloa e sili ona lauiloa, e mafai ona e faia fa'asalalauga mo oloa fa'apena ma se ofo fa'amalosi. E mafai ona fa'atūina fa'aupuga toe fa'atatau i luga o le sili atu ma le tasi fa'avae. Peitai, mo a'afiaga aupito maualuga, e sili le filifilia o le tuufaatasiga sili ona aoga o ia mea uma e lua. O se fa'apolopolo toe fa'aleleia lelei e mafai ona fa'atauva'a fa'atau fou ma fa'ateleina tupe maua e o'o atu 80%.

Toe fa'atatau ile Adwords e fa'atagaina oe e fa'aalia fa'asalalauga i se itulau na asia muamua. Afai na su'esu'e e se tagata fa'aoga lau itulau o oloa i le taimi ua tuana'i, Google o le a fa'aalia Dynamic ads o lo'o iai lena oloa. O na faʻasalalauga o le a toe faʻaalia i na tagata asiasi pe a latou asiasi i le itulau i totonu o le vaiaso. E tutusa foi ma faʻasalalauga faʻapipiʻi i luga o YouTube poʻo Google's faʻaaliga fesoʻotaʻiga. Peitai, E le siakiina e le Adwords nei manatu pe afai e te leʻi faʻafesoʻotaʻia i latou i ni nai aso.

upu fa'aletonu

Afai o loʻo e mafaufau pe faʻapefea ona suʻe ma faʻaopopo upu le lelei i lau faʻasalalauga Adwords, e i ai nai auala e fai ai. O se tasi o auala faigofie o le faʻaogaina o le Google search. Ulufale le upu autu o loʻo e taumafai e faʻatatau, ma e foliga mai e te vaʻaia le tele o faʻasalalauga talafeagai e oso aʻe. O le faʻaopoopoina o nei faʻasalalauga i lau Adwords le lelei keywords lisi o le a fesoasoani ia te oe e aloese mai na faʻasalalauga ma tausia lau faʻamatalaga mama.

Afai o loʻo e faʻatautaia se lala sooupu maketi i luga ole laiga, atonu e te manaʻo e faʻatatau i upu faʻapitoa le lelei mo SEO faʻapea foʻi ma le PPC, CRO, po'o le Fa'ailoga Itulau Tulaga. Na'o le kiliki i le “fa'aopoopo upu fa'aletonu” faamau i tafatafa o upu su'esu'e, ma o le a latou faʻaalia i tafatafa o le upu suʻesuʻe. O le a fesoasoani lea ia te oe e tumau ai le talafeagai ma maua fa'atatau i ta'ita'iga ma fa'atau. Ae aua nei galo e uiga i upu le lelei a lau tauva – atonu e tutusa nisi o i latou, o lea e tatau ai ona e filifili.

O le faʻaaogaina o upu faʻaleaga e poloka ai suʻesuʻega o se auala mamana e puipuia ai lau pisinisi mai faʻasalalauga faʻasalalau a Google. E tatau fo'i ona e fa'aopoopoina fa'aupuga le lelei ile tulaga fa'aupuga. O nei mea o le a poloka ai su'esu'ega su'esu'e e le fa'atatau i lau fa'aupuga ma o le a aoga e fai ma fa'aupuga le lelei mo fa'asalalauga i le lumana'i. E mafai ona e setiina fa'aupuga le lelei e fa'amatala ai lau kamupani i upu lautele. E mafai foi ona e faʻaogaina e poloka ai faʻasalalauga mo oloa faʻapitoa poʻo vaega, pei o faleoloa seevae.

I le auala lava e tasi e pei o upu autu lelei, e tatau ona e faʻaopoopoina faʻaupuga le lelei i lau Adwords faʻaupuga e puipuia ai feoaiga e le manaʻomia. A e fa'aoga upu fa'aletonu, e tatau ona e aloese mai faaupuga lautele, pei o le “falai ea ninja”, lea o le a naʻo le tosina mai o tagata e fiafia i oloa faʻapitoa. O se faaupuga fa'apitoa, pei o le “falai ea ninja”, o le a sefe ai tupe, ma o le a mafai ona e faʻateʻaina faʻasalalauga e le talafeagai i lau pisinisi.

E tele auala e faia ai faʻasalalauga sili ona aoga ile Adwords. You can copy and paste other ads from your competitors, pe mafai ona e faʻaogaina auala uma e lua. Kopi ma faapipii e mafai ai ona e suʻeina faʻasalalauga uma e lua ma suia pe a manaʻomia. Siaki filifiliga uma e lua e faʻatusatusa ma faʻatusatusa pe faʻafefea au faʻasalalauga e faʻatusatusa i latou tutusa. E mafai foi ona e suia le kopi ma le ulutala. Ae uma ane, o le uiga lena o le copywriting. O nisi nei o fautuaga aoga mo le fatuina o le faʻasalalauga atoatoa:

Su'esu'ega upu autu

While keyword research may seem straightforward, le fuafuaina o upu sili mo AdWords e le. E manaʻomia ai se galuega ma se taimi, ae lelei su'esu'ega upu autu e taua tele i le manuia o lau fa'asalalauga. A aunoa ma se su'esu'ega sa'o upu autu, e mafai ona e fa'ai'u i se fa'aupuga le manuia pe misia fo'i fa'atau. O nisi nei o fautuaga mo le faʻatinoina o suʻesuʻega upu autu aoga. (Ma aua nei galo e siaki mo fesuiaiga o upu autu ma tauvaga!). *Ose upu fa'atusa sa'o e maualalo tele le CPC, fa'atasi ai ma le fua faatatau o le liua o 2.7% i alamanuia uma.

A'o faia su'esu'ega upu, e taua le teu i lou mafaufau le tele o sailiga masina o se upu autu. Afai e maualuga i le taumafanafana, taulai i ai i lena taimi. E mafai fo'i ona e fa'aogaina le 'upega tafa'ilagi fuafuaga e su'e ai fa'aupuga feso'ota'i ma le voluma su'esu'e e fa'atatau i au fa'alavelave. Faʻaaogaina o lenei meafaigaluega, e mafai ona e su'esu'eina le faitau selau o upu autu. Ona, filifili le tu'ufa'atasiga sili ona lelei ma amata fa'alauiloa au oloa po'o au'aunaga. O lenei mea o le a fesoasoani ia te oe e ausia se maualuga maualuga o le liua.

O upusi'i umi si'usi'u e masani ona lelei mo pou blog ma e mana'omia le maua o feoaiga i lea masina ma lea masina. O le a tatou talanoaina auʻiliʻili nei mea i se isi mataupu. O le faʻaaogaina o Google Trends o se auala sili lea e siaki ai le tele o suʻesuʻega o au upu autu ma fuafua pe latou te maua pe leai foi se tupe maua lelei. Afai o au suʻesuʻega faʻaupuga e leʻi tuʻuina atu ia te oe ni taunuuga lelei, aua le popole! O le Conductor's Keyword Research Platform o le ki lea i le tatalaina o le gafatia e le gata o suʻesuʻega SEO. E su'esu'e e la matou fa'asalalauga fa'amatalaga fa'amatalaga ma fa'ailoa upu fa'atatau e feso'ota'i ma alamanuia e fa'ateleina ai le fa'aogaina numera o lau ituaiga.

O le fa'atinoina o su'esu'ega fa'aigoa ose la'asaga taua i le su'esu'ega fa'aola su'esu'e. E faʻatagaina oe e malamalama i lau au maimoa ma faʻamuamua lau fuafuaga faʻavae i luga o mea o loʻo latou sailia. E taua foi le mafaufau i le tauvaga i totonu o pisinisi. O le taimi lava e te maua ai se manatu manino o lau au faʻatatau, ona mafai lea ona e amata fatuina mea mo na upu autu. A'o sauni nisi tagata e fa'atau au oloa po'o au'aunaga, o isi o le a na ona kiliki lava.

Automatic bidding vs manual bidding

There are many advantages of manual bidding in Adwords. O tauofoga tusilima e tu'uina atu ai ia te oe le fa'atonuga lelei i le fa'atatauina o fa'asalalauga ma fa'atagaina oe e setiina le maualuga o le CPC mo upu ta'itasi. O le tauofoga tusilima e mafai ai fo'i ona e fa'asoa lau tala fa'atatau. E le pei o tauofoga otometi, e mana'omia le tele o le taimi ole tauofoga tusilima, onosai, ma se malamalama mautu o le PPC. Peitai, tusi tusi tusi o se filifiliga sili atu umi mo fa'amatalaga pisinisi.

Mo tagata amata, e mafai ona avea le tauofoga tusilima ma se filifiliga lelei. E mafai ona fesoasoani ia te oe e fa'amalosi i au tauofo, ma e lelei pe afai e te fou i Adwords. Peitai, otometi tauofoga e umi se taimi e faatino ai, ma afai e te manaʻo e fai vave suiga, o le tauofoga tusilima e mafai ona avea ma auala e alu ai. E mafai fo'i ona e fa'atulaga se valaau 1-i-1 ma se pule o tala e fesoasoani ia te oe e filifili po o le fea fuafuaga e sili mo oe.

E iai fo'i fa'aletonu ile tauofoga tusilima. O tauofoga otometi e le mafaufauina fa'ailo fa'atatau, e pei o le tau po o mea na tutupu lata mai, lea e mafai ona aafia ai le tauofoga. E lē gata i lea, tauofo tusilima e ma'imau tupe, aemaise pe a maualalo CPCs. E le gata i lea, e le o fa'aupuga uma po'o tala e mafai ona fa'amanuiaina mai tauofoga atamai. O le mataupu autu o nisi faʻasalalauga e matua lautele pe le lava faʻamaumauga faʻasolopito e aoga.

O le tauofoga tusilima e mafai ai ona e faia suiga i le tauofoga autu e tasi i le taimi. Atonu e umi se taimi o lenei faiga, ae e maua ai le pule sili atu i au faʻasalalauga. E mafai ona fesoasoani tusi tusi tusi mo tagata fou i le PPC, ae e mafai foi ona alu ese ai se taimi mai isi galuega. E tatau ona e toe iloilo ma le lima au upu autu e fai ai suiga ma auʻiliʻili a latou faʻatinoga. E iai fa'amanuiaga ma fa'aletonu ile tauofoga tusilima ma tauofo fa'autometi.

SKAGs

SKAGs i Adwords o se auala lauiloa e fatuina ma faʻatautaia se faʻasalalauga. E te fa'alua fa'asalalauga fa'asalalauga e maua atili ai fa'aupuga, ona fai lea o fa'asalalauga fa'apitoa mo vaega ta'itasi. Afai e lauiloa au upu autu, fai fa'asalalauga se lua ile fa'alapotopotoga fa'asalalauga, tasi mo upu autu taitasi, ma le tasi mo le sili ona tauva. O lenei faiga e fai si tuai, ae o le a tauia i se taimi umi. O nai auala ia e fa'aoga ai SKAGs i lau fa'asalalauga Adwords.

O se tasi o faʻamanuiaga o SKAG o loʻo latou faʻatagaina oe e faʻafetaui au faʻasalalauga i au upu autu. E fesoasoani lea e te maua ai le CTR maualuga, lea e fa'aleleia atili ai lau togi lelei. Manatua o lau togi lelei e fa'alagolago tele i le FMT, o lea o le fa'atatauina o au fa'asalalauga i lau 'upega tafa'ilagi o le a fesoasoani ia te oe e maua ai se sikoa sili atu. E tasi le mea e manatua pe a fetuutuunai SKAG o le eseese o upu fa'atusa e fa'atino ese'ese, o lea e taua ai le faʻataʻitaʻiga ma latou ma iloa poʻo fea mea e sili ona lelei.

O se tasi o faʻafitauli o le faʻaaogaina o SKAG e mafai ona avea ma tiga e faʻatutu ma tausia. O le tele o tala AdWords e faitau selau upu autu, ma e manaʻomia e taʻitasi seti faʻasalalauga eseese. O le mea lea e faigata ai ona fa'atino su'ega fa'atuatuaina ma fai ni suiga. Peitai, one benefit of SKAGs is that they allow you to track one variable at a time. If you’re a newbie to Adwords, you can try this method first and see if it suits your needs.

Using SKAGs is a good way to segment campaigns in Adwords. It allows you to target zoekwoorden that are relevant to your product. By using SKAGs, you can optimize your AdWords account and make it perform better. O lea, why are SKAGs so important? The answer is simple: you want to target the right audience, and a better way to do this is to make sure that your ad groups are properly targeted.

Phrase match

While broad match is a great way to target a wider range of customers, phrase match can be a better option for local businesses. Phrase match will display ads based on the exact order of the keywords you enter, even if there are words before or after the phrase. Phrase match also includes close variants of the keyword. Faataitaiga, if someone types “lawn mowing service” into Google, they will see ads for local lawn mowing services, including rates, itula, and seasonal specials.

If you know what type of keyword your audience is using, phrase match will give you the most targeted traffic. With this type of match, you can upload a list of words in a single file. You can use a keyword wrapper tool to surround your keywords with quotation marks. Search the Internet for “adwords keyword wrapper” and you’ll find plenty of options. AdWords editors are another great option for phrase match. You can create a column for keywords and one for match type.

A broad match modifier can also be used to exclude certain words in a phrase. If you’ve ever wondered why your ads don’t show up for searches containing the exact term, then this is the type of match you’re looking for. If your ads do not show up on searches with these terms, you’ll have a better chance of getting the clicks you want. Broad matches are generally much more effective, but can be tricky to use.

Although the exact match option in AdWords is less accurate than phrase match, it does have the advantage of allowing additional text to accompany the keyword. E lē gata i lea, since Phrase match requires more specific word order, it’s better to use it for long-tail searches. If you’re unsure which type of phrase match is right for you, opt for a free trial with Optmyzr or other similar tools.

Retargeting

Retargeting with Adwords can be used for remarketing campaigns. If you have an existing Adwords account, you can create one by selecting the “Toe faʻamatalaga” filifiliga. It can then display Dynamic ads for your product on other websites and platforms, as long as you have a corresponding Adwords account. For the most efficient use of retargeting, make sure you segment your website visitors to find the most relevant ads.

Retargeting is particularly useful for ecommerce businesses. While it may not work for plumbing services, such businesses are more likely to convert customers if they have a longer sales cycle. By using remarketing and email campaigns, you can reach out to customers who have previously viewed your products but did not make a purchase. O lenei auala, you’re able to win their attention and help them buy your products.

Google’s policy prohibits collecting any personal or identifiable information from site visitors, including email addresses and phone numbers. The retargeting codes on your website are invisible to visitors and only communicate with their browsers. Every internet user has the option of allowing or disabling cookies. Disabling cookies can have negative consequences for personalised online experiences. I le isi itu, you can skip this step and use the existing Google Analytics tag on your website.

Retargeting with Adwords is a highly effective strategy for promoting your product or service. It works well across a variety of channels and requires the use of browser cookies. By collecting and storing cookies, you can track your website traffic and determine your conversion goals. Retargeting is particularly useful for e-commerce websites, as it helps your brand stay in front of frequent visitors and make them repeat purchases. E lē gata i lea, it can work in conjunction with other digital marketing channels.

Google’s AdWords platform is an online advertising tool that works similar to an auction house. It helps you put your ad in front of the right audience at the right time. But how do you make the most of it? Here are some tips and tricks. You can get started for free today. If you are new to AdWords, you can check out our free slack community for SaaS marketers, Society.

AdWords is an online advertising platform developed by Google

Previously known as Google Ads, Google’s AdWords platform allows advertisers to create and place advertisements on websites. These ads are displayed alongside relevant search results. Advertisers can set a price for the advertisements and bid accordingly. Google then places the ad at the top of the results page when someone searches for a specific keyword. Ads can be implemented locally, nationally, and internationally.

AdWords was launched by Google in 2000. In the early days, advertisers paid Google monthly to manage their campaigns. After a while, they could manage the campaign on their own. Peitai, the company changed this service and introduced an online self-service portal. Google also launched an agency qualification program and a self-service portal. I totonu 2005, it launched the Jumpstart campaign management service and a GAP program for advertising professionals.

There are various forms of ads, including text, ata, and video. For each of these, Google determines the subject matter of a page and then displays ads that correspond to the content. Publishers may also select channels through which they want Google ads to appear. Google has different formats of ads, including mobile text ads, in-page videos, and display ads. In February 2016, Google removed the right-hand side ads from AdWords. Peitai, this did not affect product listings, Google Knowledge Graph, and other types of ads.

A popular form of remarketing is called dynamic remarketing. It involves showing ads to previous website visitors based on their behavior. This allows marketers to build audience lists based on their previous website visitors and serve ads that are relevant to these audiences. Google AdWords users can also opt to receive updates on new product releases and updates through the Remarketing Lists for Search (RLSA) feature.

While AdWords is a widely used online advertising platform, it is still a complicated system for small businesses. Google has made AdWords a multi-billion-dollar advertising system. Aside from being the most popular self-serve advertising platform, AdWords is also the first self-serve advertising platform developed by Google. Its success in reaching potential customers has made it one of the world’s largest advertising systems.

It is similar to an auction house

There are some things that you should know before going to an auction. In auctions, the highest bidder wins the item. If there are two bidders, the auction house will have to choose between them. The auctioneer will also announce a reserve price. This is the price at which the item can be purchased, and it must be lower than the appraiser’s estimate. The auction house will also give details about the sold item as soon as it is available.

The process of consigning is similar. You will be transferring ownership of the item to the auction house. In order to consign your item, the auction house will need to get a valuation of it so that they can set the starting bid. To request an appraisal, many auction houses have online contact forms. You can visit the auction house in person or drop off the item for an appraisal. During the auction, if you do not have time to have the appraisal done in person, some auction houses may charge a failure fee of 5 ia 15 percent of the price of the item.

There are three types of auctions. English auctions are the most common in today’s society. Participants shout out their bid amounts or electronically submit them. The auction ends when the highest bidder does not outbid the previous bid. The winning bidder will be the one to win the lot. In contrast, a sealed first-price auction requires bids to be made in sealed envelopes and a single bidder.

The auction house offers full service for both sellers and buyers. A buyer will bring the item to the auction house, which will determine when it will be sold. The auction house will market the item and hold public inspection sessions before the auction date. Once the auction day arrives, the auctioneer will conduct the auction and sell the item. The auction house will collect a commission from the buyer and pass the remainder on to the seller. Once the auction ends, the auction house will arrange for safe storage of the item, and may even arrange transportation for the item if the seller desires.

It is profitable for businesses

There are numerous benefits to using Google AdWords for your business. Google’s Best Practices Guide outlines how you can manually test your bids. If you can achieve a positive ROI within a reasonable budget, AdWords can be highly effective. A profitable campaign can generate at least two dollars in profit for every dollar you spend. Businesses can optimize their AdWords campaign to maximize the volume of sales and profitability.

With this program, you can target potential customers by age, nofoaga, upu autu, ma e oo lava i taimi o le aso. Often, businesses run their ads between Monday and Friday from 8 AM ia 5 PM. If you are looking to make a high profit margin, you might want to bid for a middle position. If your company makes a profit after spending only $50 masina, you can always amend your bids to increase the amount of revenue you make.

Getting the most out of your Adwords campaign is key to increasing ROI and generating traffic for your website. You can use SEO and social media to help you drive traffic to your site and measure your campaign’s profitability. Once your Adwords campaign is profitable, you can increase your budget for a higher ROI. Ina ia amata, start with a basic Adwords campaign and supplement it with SEO and social media. Afterwards, you can expand your advertising budget to include additional sources of traffic, such as your blog.

Tau ile kiliki

There are several factors to consider when determining the cost of a click in Google Adwords. Faataitaiga, while most industries see high CPCs, the average is under $1. As a business owner, you must take your ROI into consideration before deciding to spend money on AdWords. The cost of the average click will vary from industry to industry. If you’re marketing a dentist’s office, you can place your ads on the Google search network for patients looking for dental services.

In addition to calculating the average CPC, you should also measure your conversion rate. While AdWords insights will show the last ad clicked, Google Analytics will give you a more detailed picture of your conversion rate. E lē gata i lea, you should use a feature known as Enhanced CPC, which automatically bids up to 30% higher on keywords that lead to conversions. Page Speed is a huge factor in determining conversions. Studies show that if your page takes longer than two seconds to load, nearly half of your visitors will leave.

Once you have a decent understanding of the various CPC metrics, you can use the CPC calculator to determine how much you should spend. The cost per click metric is the most important part of your PPC campaign, as it determines how much you need to spend to make a return on your investment. It will determine whether you should use enhanced or manual bidding to reach your desired budget. It will help you determine which type of ads to use and which keywords to target.

A good cost per click tool will also give you the ability to monitor competitors’ CPC, as well as your website’s search volume. These metrics will help you make smarter decisions about the keywords and ad campaigns to target. I le faaiuga, it’s worth it to invest in an efficient cost per click software. Consider the cost of the software and the subscription period before you sign up. There are many programs available to help you run your Google AdWords campaign effectively.

Fa'ata'ita'iga tauofo

Manual CPC bidding allows you to set a maximum bid for each ad group or keyword. This type of bid automation gives you the most control, but it can also drive CPCs sky high. Manual bidding is best suited for early-stage campaigns, when you need to gather more data about your campaigns. Manual CPC bidding lets you set a maximum bid for each ad group, while maximizing clicks within a specified budget.

Google provides many ways to bid for advertisements. Most advertisers focus on impressions, clicks, and conversions, or on views for video ads. But when it comes to ad placements, you should know that Google auctions ad space. Your bid is what determines how many ads appear in a certain space, so you should understand the nuances of the auction before bidding. Listed below are a few strategies for making the most of the bidding model.

When deciding on a bidding strategy, consider the goal of your campaign. Determine whether your objective is to drive traffic to your website or build interest. Fa'alagolago i au sini, you may want to use cost-per-click (CPC) tauofoga. Peitai, if your goal is to nurture leads and increase sales, you might want to push impressions and micro conversions. Afai e te fou i Adwords, consider your objectives carefully.

When bidding for specific keywords, it’s crucial to test them in a split testing process. Split-testing allows you to measure the amount of revenue that each keyword brings. O lesi foi mea, if company A’s maximum bid for keyword is $2, they will only show their ads to people who own computers. If company B has a $5 bid, they may have a different idea for what a “targeted” audience is looking for.

Tau ile liua

The cost-per-conversion metric is a key factor to consider when determining how much to spend on AdWords. The number is often much higher than cost-per-click. O lesi foi mea, you might be paying $1 for each click, but in the insurance space, you may be spending up to $50. Knowing how much to spend will help you focus on the best ad strategy. Here are some ways to determine cost-per-conversion:

Tulaga tasi, you should know how to define “conversion.” This metric varies depending on the industry. Conversion actions can range from a sales transaction, a sign-up, or a visit to a key page. Many advertisers also use the cost-per-acquisition metric to evaluate their performance. In some cases, this metric is known as “click-through rate.”

The higher your bid, the higher your cost-per-conversion can be. Increasing your bid will increase your chances of gaining more conversions, but it’s important to be aware of the maximum amount you can spend before a conversion becomes unprofitable. An example of a cost-per-conversion metric is the click-through rate (FMT) on a Google AdWords campaign.

Another way to measure cost-per-conversion is to measure the cost to acquire a customer. A conversion can occur when a user makes a purchase, registers for an account, download an app, or requests a callback. This measurement is most commonly used to measure the success of paid advertising. Peitai, email marketing, like SEO, also has overhead costs. I lenei tulaga, CPC is a better measure.

While you can set a CPA target in Adwords, Google uses advanced machine learning and automatic bidding algorithms to determine the best CPC bid for you. Depending on your audience and product, you may pay more than your target for some conversions, while others may cost you less than you expect. I se taimi umi, these forces balance each other out and you won’t need to adjust your CPC bids.

Toe faʻamatalaga

The success of remarketing with AdWords has increased over the past 5 years. The term’retargeting’ is an oxymoron for marketers, but it has become the buzzword of the day, and for good reason. It’s the term of choice in countries like France, China, and Russia. There are plenty of articles about remarketing, but this article will discuss its benefits and why it works.

The basic idea behind remarketing with AdWords is to target visitors who left your website without purchasing anything. Ads that are relevant to your visitors’ needs are then targeted to those individuals as they browse the web. Ina ia faia lenei mea, you can add the AdWords remarketing code to every page of your website, or to just some of them. Advanced remarketing segments can be built using Google Analytics. Once visitors meet a certain set of criteria, they are added to your remarketing list. You can then use this list to engage them on the Display Network.

Competitor intelligence

In order to win the battle against your competitors in the online marketplace, you need to understand the weaknesses of your rivals. If your product or service isn’t ranking highly for any keywords, your competitor may be using an unfair advantage. Using competitor intelligence tools, you can discover how to take advantage of this by beating them on a less-important channel. This competitive intelligence will also help you allocate budgets to different channels and prioritize keyword focus.

By using competitive intelligence tools, you can get a snapshot of your competitors’ digital marketing strategy. These tools can range from free, basic tools to enterprise-level analysis programs. These tools help you stay on top of the heap and dominate your competitors in the online world. Ae o le mea moni, according to statistics, an average business has up to 29 competitors, making it important to monitor what your competitors are doing in order to gain an edge.

The next step in the PPC strategy process is to analyze your competition. Competitors’ ad copy can tell you a lot about what is working for them and what isn’t. With competitive PPC intelligence, you can identify your competitors’ top keywords and study their ad copy to create more effective ads. In addition to competitive PPC tools, ad-word competition analysis tools can help you get an edge on your competitors.

Although SpyFu and iSpionage offer good competitive intelligence tools, their interface is not terribly intuitive. SpyFu is a good example of this, providing detailed insights into competitor keyword lists and ad copy. It also includes insights about competitor landing pages. It has a free version that lets you see competitor ad copy and landing pages. It offers free competitor reports, as well as three complimentary competitor alerts per day.

E tele auala e fa'atulaga ai lau AdWords account. I lalo o le a ou faʻaalia le faʻatusatusaga lautele, upu fa'aletonu, Fa'asalalauga fa'asalalauga ta'itasi, ma SKAGs. O fea e sili ona aoga mo lau pisinisi? Faitau fa'atasi e iloa ai po'o fea metotia e sili ona aoga mo oe. O nai fautuaga ia e te amata ai. Ona, e mafai ona e optimize au faʻasalalauga. O le auala lenei e faʻaleleia ai lau tala ma maua le tele mai Adwords.

Malaga lautele

Afai e te manaʻo e vaʻai i le maualuga o le liua ma faʻaititia le tau ile kiliki, fa'aoga le feso'ota'iga lautele ua suia i Adwords. O le mafuaʻaga o au faʻasalalauga o le a sili atu ona talafeagai i au faʻaoga, ma o le a sili atu lau pule ile paketi faʻasalalauga. Ole fa'atusatusaga lautele ile Adwords e mafai ona vave 'ai lau paketi fa'asalalauga. O le mea e lelei ai, e iai ni auala faigofie e fa'ata'ita'i ai ituaiga afitusi e lua. Faitau fa'atasi e a'oa'o pe fa'afefea ona fa'ateleina lau tala fa'atatau o tupe.

Afai o loʻo faʻaalia lau faʻasalalauga mo se faʻamatalaga suʻesuʻe e le o iai lau upu autu, fa'aoga le Broad Match modifier. O le a fa'aalia ai lau fa'asalalauga mo su'esu'ega fa'atatau e ono aofia ai upu tutusa ma isi fa'aliliuga o le upu autu. Broad Match Modifier o se tasi o ituaiga fa'atusa ma se fa'ailoga. E fa'aopoopo i ai le suiga lea, kiliki i luga o le Keyword tab ma kiliki le + saini i tafatafa o upu autu taitasi. O suiga fa'atusa lautele e sili ona aoga mo ta'ita'iga lelei.

O le fa'ata'ita'iga a Google ma fa'atusatusaga lautele i Adwords e ono afaina ai nisi fa'asalalauga, ae e le afaina ai lau Sikoa Tulaga. A'o manatu le to'atele o tagata fa'asalalau e leaga le maualuga o le CTR mo a latou Sikoa Tulaga, e le o le tulaga lea. Ae o le mea moni, le fa'atupuina o upu fa'aletonu e fa'aleleia ai lau Sikoa Tulaga. E sili atu le tāua o le FMT fa'atusa fa'atatau ile upu fa'aupuga Tulaga Tulaga Sikoa ile AdWords nai lo le FMT fetaui tonu. Peitai, o le CTR lelei upu autu o le a fesoasoani i lau faʻasalalauga e maua ai le sili ona maualuga kiliki.

O se faʻasalalauga lautele i Adwords e lelei mo tagata faʻasalalauga e leai se lisi o upu autu. E mafai ona faʻaumatia iʻuga suʻesuʻe e le manaʻomia ma faʻaitiitia i luga o tau kiliki, fa'atagaina oe e taula'i i upu autu e aoga mo lau au maimoa. A e tu'ufa'atasia fa'aupuga leaga ma fa'atusa lautele, e mafai ona e sili atu optimize lou ROI. O lenei filifiliga na faʻalauiloaina i ni nai tausaga talu ai ae e leʻi faʻaalia e oʻo mai i le taimi nei. Afai e te fa'aoga sa'o upu leaga, o le a latou faʻaleleia lau faʻamoemoe ma ROI.

upu fa'aletonu

E mafai ona e poloka le faʻaogaina o faaupuga lautele ma fuaitau mai au faʻasalalauga faʻasalalauga e ala i le faʻaogaina o upu le lelei. E tatau ona e fa'aopoopo upu fa'aletonu i lau fa'asalalauga, po'o le itiiti ifo i nisi fa'alapotopotoga fa'asalalauga, ina ia taofia au fa'asalalauga mai le fa'aalia mo nei aiaiga. E mafai ona fesoasoani lenei mea e teu ai se tupe tele. O le auala lenei e te faia ai lenei mea:

Su'e le Google e su'e upu leaga. Tu'i i totonu le upu autu e te mana'o e tulimata'i ma va'ai mea e te maua. Fa'aopoopo so'o se fa'asalalauga e le mana'omia i lau lisi o fa'aupuga leaga AdWords. E mafai fo'i ona e siaki lau Google Search Console ma au'ili'iliga e su'e ai po'o fea keywords o lo'o fa'atupuina le tele o fefa'ataua'iga mo oe. Ia mautinoa e fa'aopoopo nei faaupuga i lau lisi. O le a tu'uina atu ia te oe se manatu po'o fea mea e tatau ona le aofia ai mai au fa'asalalauga fa'asalalauga.

O le autu le lelei upu autu e faasino i le upu i le upu autu fuaitau e sili ona taua i lau faʻasalalauga. Afai o lo'o e fa'asalalauina se palama, e te le manaʻo e taulaʻi i latou o loʻo suʻe galuega. O i latou e su'e se palama, faataitaiga, e ulufale “palama”, lea o le a avea ma upu autu leaga. Fa'atatauga lautele upu fa'aletonu, ae o lesi foi itu, taofia au fa'asalalauga mai le fa'aalia pe a ta'i e se tagata upu uma o le fuaitau fa'aupuga.

Fa'aaogā fa'atasiga lautele leaga po'o fa'aupuga fa'aupuga e poloka ai fa'asalalauga. Le fetaui lautele le lelei o le a poloka ai faʻasalalauga mo suʻesuʻega faʻatasi ma faʻaupuga leaga uma e lua. Ole ituaiga ole fetaui lautele le lelei ole a le fa'aalia fa'asalalauga pe afai o lau fesili e aofia uma ai fa'aupuga fa'aletonu, ae o nisi o latou o le a aliali mai i le sailiga. Ole fetaui tonu le lelei e sili ona fa'aoga mo ituaiga po'o ofo e tutusa, ma e te le manaʻo e faʻaaoga e tagata le mea sese. I lenei tulaga, o le a faia se fetaui lautele leaga.

Fa'asalalauga fa'asalalauga ta'itasi

Afai o lo'o e taumafai e fa'atupu togi maualuga mo au fa'asalalauga, e tatau ona e fa'aogaina fa'aupuga fa'asalalauga e tasi. O nei faʻasalalauga e matua faʻapitoa i se upu autu e tasi, ma o le kopi fa'asalalauga o le a 100% talafeagai i lena upu autu. A'o faia fa'aupuga fa'asalalauga e tasi, vaai i le kiliki i le fua faatatau, lagona, ma le tauvaga o upu autu ta'itasi. E mafai ona e fa'aogaina se fa'asologa o upu e filifili ai mea sa'o.

O fa'asalalauga fa'asalalauga ta'itasi o se auala sili lea e fa'ata'ita'i ai suiga eseese o kopi fa'asalalauga ma fa'alelei au fa'asalalauga. Peitai, e mafai ona e iloa o fa'asalalauga fa'aupuga ta'itasi e tele atu le taimi e fa'atutu ma pulea nai lo fa'asalalauga fa'asalalauga e tele upu. E mafua ona latou te manaʻomia seti faʻasalalauga eseese mo upu taʻitasi. Fa'atasi ai ma se fa'aupuga e tele upu, o le ae maua le selau o upu autu, ma e sili atu ona lavelave le puleaina ma le auiliiliga uma.

Fa'aopoopo i le fa'aopoopoina o lou fua faatatau o le liua, e mafai fo'i e fa'asalalauga fa'asalalauga ta'itasi ona fa'aleleia le talafeagai o au fa'asalalauga. Talu ai e fa'amoemoe tagata e fa'aoga Google e su'e fa'amatalaga, latou te fa'amoemoe e va'ai i'uga talafeagai. O fa'asalalauga o lo'o i ai le fa'amatalaga su'esu'e tutusa ma le au maimoa o le a maua ai le tele o kiliki ma suiga. O SKAGs ose filifiliga sili fo'i mo fa'asalalauga tele o oloa po'o tautua. Mulimuli ane, e sili atu lou fiafia i au fa'ai'uga pe a e fa'aogaina fa'asalalauga fa'asalalauga e tasi nai lo le tele o fa'asalalauga oloa.

A'o fa'asalalauga fa'asalalauga ta'itasi e le'o atoatoa mo so'o se ituaiga pisinisi, o latou o se filifiliga sili pe afai o loʻo e vaʻavaʻai e faʻaleleia lau togi lelei ma faʻateleina lau kiliki-e ala i le fua. O nei fa'asalalauga fa'apitoa e fa'apitoa ma o le a fesoasoani e te malamalama atili ai i lau FMT. E ala i le faʻateleina o le taua o au faʻasalalauga, e mafai ona e fa'aititia lau CPC. O le ae manuia foi mai se togi lelei sili atu, lea o le a iu ai i le maualalo o tau o le liuaina.

SKAGs

SKAGs i Adwords fa'atagaina oe e fa'avasega au fa'asalalauga i upu fa'apitoa. O lenei mea e faʻateleina ai le talafeagai i Google, fa'apea fo'i le togi lelei o lau fa'asalalauga. Sikoa lelei o se tasi lea o mea sili ona taua e mafaufau i ai pe a filifili pe faʻafefea ona faʻamalieina lau faʻasalalauga. O fa'asalalauga fa'ale-aganu'u e masani lava ona i ai le tele o upu autu i fa'asalalauga ta'itasi. O le suia o lau fa'asalalauga e mafai ona fa'atuputeleina ai lau CTR mo nisi upu autu, a o tuu i lalo mo isi. O fa'asalalauga fa'atasi ma SKAG e iai fa'asalalauga e sili atu ona talafeagai e maua ai le CTR maualuga ma le CPA maualalo.

Pe a seti SKAGs, e tatau ona e mautinoa e te faʻaogaina le igoa tutusa i luga o upu taʻitasi. O lenei auala, pe a fa'aosoina e se tasi upu se isi, e le fa'aalia le fa'asalalauga. E faapena foi, pe afai e tasi le upu e le o fetaui-fuaiupu pe fetaui tonu, e le fa'aalia le fa'asalalauga. E le o se fa'afitauli tele lea pe afai ua iai sau manatu lelei i le fa'atinoina o au upu autu.

O se mea sese masani e faia e le tele o tagata fa'asalalau o le fa'aogaina lea o le tele o SKAG. Fa'ateleina lau tala fa'atatau o tupe e ala i le fa'aogaina o fa'aupuga le talafeagai o se auala mautinoa e fa'aumatia au tupe. SKAG e fesoasoani ia te oe e fa'amama'ese upu leaga ma fa'afaigofie ona mata'ituina lau fa'atinoga. Ose manatu lelei lea, pe afai e faitau selau au upu autu. E faʻamautinoa ai foi o au faʻasalalauga e talafeagai i au tagata asiasi’ manaoga.

SKAGs i Adwords o se auala sili lea e vaelua ai au faʻasalalauga ma faʻatatau i zoekwoorden talafeagai. Afai e iai ni au fa'asalalauga fa'asalalauga e tasi, e tatau ona tofu le tagata ma lana itulau e tula'i mai. E mafai foi ona e fatuina le tele 20 tasi upu fa'asalalauga fa'asalalauga. O le a fesoasoani ia te oe e fa'aoga lelei lau tala AdWords. O le SKAG e tasi e mafai ona aofia ai le tele o faʻasalalauga.

Itulau tulaueleele

Pe a fatuina se itulau tulaueleele mo lau faʻasalalauga Adwords, e tele mea e ao ona mafaufau iai. O tagata asiasi e kiliki i luga o se faʻasalalauga poʻo se fesoʻotaʻiga o tusitusiga e masani ona faʻamoemoe e suʻe mea e tutusa ma mea latou te sailia. Afai e leai sau mataupu talafeagai i lau itulau tulaueleele, atonu o le a kiliki ese au tagata asiasi. Nai lo lena, taulaʻi i le tuʻuina atu o faʻamatalaga talafeagai e mafai ona fesoasoani ia i latou e fai ai se filifiliga. Ia mautinoa o lau itulau tulaueleele e faigofie ona faʻafeiloaʻi, o loʻo i ai se valaʻau manino e faʻatino ma ofoina atu i le tagata faʻaoga mea latou te manaʻomia.

O mea o loʻo i luga o lau itulau tulaʻi e tatau ona aofia ai fesili autu ma faigofie ona faitau. Aloese mai le gaogaosa, fa'alavelave fa'alavelave ma pop-ups. O le itulau tulaueleele o Invision o se faʻataʻitaʻiga sili ona lelei. E mama ma e na'o le tasi le vaega o le gaioiga, ae o le “Matamata Vitio” o le poto masani e aofia i totonu o se pusa moli, lea e le taofia ai le liua. O le faigofie e fa'atautaia, o le maualuga foi lea o lou liua.

O le fa'atatauina o le isi itu taua. O tagata asiasi i lau itulau tulaueleele o le a o mai ma se faʻamoemoega faʻapitoa, o lea e tatau ai ona e mautinoa o lau itulau e vave faʻaalia le talafeagai. E tatau ona fesoasoani ia i latou e suʻe faʻamatalaga latou te manaʻomia ma faʻamaonia i latou o loʻo i luga o le itulau saʻo. Ole maualuga ole talafeagai, o le maualuga o lau togi lelei o le ai ai ma o lau faʻasalalauga o le a maualuga maualuga ma taugofie. O loʻo lisiina i lalo nisi o elemene sili ona taua o se itulau tulaueleele mo Adwords.

E tatau foi ona fetaui lau itulau tulaueleele i le upu autu o loʻo e tulimataʻia. Faataitaiga, pe afai o loʻo e faʻaogaina le upu autu “faatau seevae,” e te manaʻo e faʻamautinoa o lau itulau tulaʻi e fetaui ma le faʻamoemoe o le tagata suʻesuʻe. O mea o loʻo i luga o lau itulau faʻaleleia o le a faʻavae i luga o au upu autu ma o le a fuafua ai lau Sikoa Tulaga. O le faʻaaogaina o faiga sili ona lelei o le a faʻateleina ai lou fua faatatau o le liua. Fa'atasi ai ma Sikoa Tulaga lelei, e mafai ona fa'aititia au tupe fa'aalu fa'asalalauga ma fa'ateleina lou toe fa'afo'i mai i tupe teufaafaigaluega.