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Le faia o tupe mai Adwords, e tatau ona e iloa pe faapefea ona tauofo, fa'afefea ona fa'alelei au fa'asalalauga, and how to use the Retargeting and keyword research tools. I lenei tusiga, o le a e aʻoaʻoina pe faʻafefea ona faʻatau, fa'atulaga se fa'ata'ita'iga tauofo, ma fai fa'asalalauga fa'amalosi. Pe o oe o se tagata amata poʻo se tagata faʻaoga maualuga, e taua tele lenei fa'amatalaga. Using the AdWords interface is simple and straightforward.
While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 ma $4. But when you’re looking to spend money on advertising, you must consider ROI as well. I le male, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.
Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. Likewise, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. E pei ona e va'ai, E mafai ona fa'atupula'ia le CPC a'o fa'atupula'ia le fa'atauvaga mo se fa'aupuga. O lea, ia mautinoa e fa'amalieina au fa'asalalauga e maua ai le tele o mea mai latou.
E mafai ona e fa'atatauina le ROI o AdWords e ala ile siakiina o fa'ailoga tau alamanuia. AdWords benchmarks e fesoasoani ia te oe e setiina sini tau maketi ma fuafua lau paketi. Faataitaiga, i le alamanuia o Fale, ole alamanuia averesi mo CPC (Kiliki i le Fua Faatatau) o 1.91% mo feso'ota'iga su'esu'e, a o iai 0.24% mo le feso'ota'iga fa'aaliga. Po o le a lava lau pisinisi, e aoga fa'ailoga pe a seti lau paketi ma sini.
Ole CPC maualuga e le'o se fa'asalalauga lelei pe taugofie. E mafai ona e filifili i le va o tauofoga otometi ma tauofoga tusilima. E faigofie ona seti le tauofoga otometi, aemaise pe afai e te fou i AdWords. O tauofoga tusilima e mafai ai ona e pulea le aofa'i o lo'o ofoina ile kiliki. E fetaui lelei foi mo pisinisi e fou i AdWords ma e le tele se poto masani.
Geotargeting o se isi auala sili e faʻaitiitia ai le tau ile kiliki ma faʻateleina lau faʻaalu faʻasalalauga. E ala i le fa'atatauina o au fa'asalalauga e fa'atatau i le mea e nofo ai le tagata asiasi, o lenei togafiti e mafai ai e oe ona tulituliloa le au maimoa sili ona talafeagai. Fa'alagolago ile ituaiga pisinisi, geotargeting e mafai ona faʻateleina le CTR, fa'aleleia Sikoa Tulaga, ma fa'aitiitia lau Tau ile Kiliki. E taua le manatua o le sili atu o lau faʻasalalauga, o le a sili atu lau fuafuaga faʻasalalauga.
You’ve probably heard about the different bidding models in Adwords. Ae faʻafefea ona e iloa poʻo fea e sili ona lelei mo lau faʻasalalauga? Tulaga tasi, e tatau ona e mafaufau i lau sini fa'aupuga. O e taumafai e fa'ateleina suiga? Afai o lea, ona mafai lea ona e faʻaogaina CPC (tau-pe-kiliki) tauofoga. Pe, e te mana'o e tulei fa'aaliga po'o suiga laiti? E mafai fo'i ona e fa'aogaina su'esu'ega fa'aliliuga malosi.
O tauofoga tusilima e maua ai le tele o le fa'atonuga o fa'asalalauga. I le male, e mafai ona e setiina se CPC maualuga mo se upu autu ma tuʻufaʻatasia se paketi patino. O tauofoga tusilima e sili atu ona alu le taimi, ae fa'amaonia le fa'atinoina vave o so'o se suiga. Peitai, otometi tauofo e lelei mo tala tetele. E mafai ona faigata ona mata'ituina ma fa'atapulaaina lou gafatia e va'ai i le ata tele. O tauofoga tusilima e tu'uina atu ai ia te oe le fa'atonuga lelei ma e mafai ona avea ma se filifiliga lelei pe afai o lo'o e taumafai e fa'amalieina le fa'atinoga o se upu fa'apitoa..
E lua fa'ata'ita'iga tauofoga autu ile Adwords: Tau-pe-kiliki (CPC) ma le tau-milile (CPM). O le mea muamua e sili ona taatele ma e sili ona lelei mo tagata faʻasalalauga o loʻo tulimataʻia se au maimoa, ae o le mea mulimuli e sili ona lelei mo tagata faʻasalalauga o loʻo vaʻavaʻai e faʻatupuina se maualuga maualuga o fefaʻatauaiga. Peitai, e mafai ona manuia ituaiga fa'asalalauga e lua mai le fa'ata'ita'iga tau-tau-milile. E maua ai le fa'amatalaga i le tele o fa'aaliga e ono maua e se fa'asalalauga fa'apitoa. E aoga tele lenei mea mo faʻasalalauga faʻatauvaʻa umi.
E mafai ona e mataʻituina lau faʻatinoga o upu autu e ala i le faʻaogaina o le Google's free conversion tracking tool. Google's conversion tracking tool o le a fa'aali atu ia te oe le aofa'i o tagata fa'atau e kiliki i au fa'asalalauga. E mafai fo'i ona e va'ai i tau i le kiliki e su'e ai po'o fea keywords e sili atu le tau e te tau ai. O nei fa'amatalaga e mafai ona fesoasoani ia te oe i le faia o se filifiliga lelei. Faatasi ai ma nei meafaigaluega i lou avanoa, o le a mafai ona e faʻateleina au suiga aʻo faʻaititia le tau o kiliki uma.
O tauofoga fa'atatau CPA e taula'i i le fa'aosoina o suiga. Faatasi ai ma lea ituaiga tauofoga, o tauofoga mo lau fa'aupuga o lo'o fa'atulaga e fa'atatau i le tau o le mauaina (CPA). I se isi faaupuga, e te totogia mo lagona ta'itasi e maua e se tagata fa'atau. A'o le tauofoga CPA o se fa'ata'ita'iga lavelave, o le iloaina o lau TTTS e mafai ai ona e setiina tauofoga sili ona aoga mo lau fa'aupuga. O lea, o le a le mea o lo'o e fa'atali? Amata i le aso ma faʻateleina au suiga ile Adwords!
When you run a business, retargeting ma Adwords o se auala sili e faʻafesoʻotaʻi ai au tagata faʻatau ma oʻo atu i tagata fou. Faatasi ai ma Google Adwords, e mafai ona e tu'u Script tags i lau 'upega tafa'ilagi ina ia toe va'ai tagata na asiasi muamua i lau 'upega tafa'ilagi na fa'asalalauga. E mafai ona fa'aoga i so'o se auala lautele, faapena foi a'u. Ae o le mea moni, fa'amaumauga fa'apea 6 i fafo mai 10 o le a toe fo'i mai e fa'auma a latou fa'atauga i totonu 24 itula.
Retargeting e sili ona aoga pe a e faʻatatau i le au maimoa saʻo. Faataitaiga, pe afai o lau fa'atauga fa'atauga e fa'atatau i tagata ua uma ona fa'atau se mea mai lau 'upega tafa'ilagi, e tatau ona e filifilia se ata e iai foliga ma lagona e fetaui ma le saite. O tagata fa'atau na asiasi i le itulau o la'ei fa'aipoipoga e sili atu ona fa'atauina le la'ei nai lo i latou na na'o su'esu'eina le saite.. E mafai ona fesoasoani lea ia te oe e fa'atatau au fa'asalalauga i oloa o lo'o e fa'atau atu.
O se tasi o auala aoga e faʻaaoga ai le toe faʻatulagaina i luga o faʻasalalauga lautele o le faʻaaogaina lea o Facebook. E le gata o se auala sili lea e maua ai taʻitaʻi, o se auala lelei foi e fausia ai se Twitter mulimuli. Twitter e sili atu nai lo 75% tagata fa'aoga feavea'i, ia mautinoa o au faʻasalalauga e faʻafeiloaʻi feaveaʻi. Retargeting ma Adwords o se auala sili lea e faʻamautinoa ai o loʻo e puʻeina le mafaufau o lau au maimoa ma faʻaliliuina i latou i tagata faʻatau.
Retargeting ma Adwords e mafai foi ona fesoasoani ia te oe e tulituliloa tagata asiasi faapitoa. Faataitaiga, pe a asiasi se tagata asiasi i lau 'upega tafaʻilagi ona faʻatau ai lea o se oloa, e mafai ona e fatuina se aofia e fetaui ma lena tagata. AdWords o le a fa'aalia na fa'asalalauga i lena tagata i le Google Display Network atoa. Mo iuga sili ona lelei, fa'avasega muamua au tagata asiasi i luga o le upega tafaʻilagi e ala i le faʻatusatusaina o latou faitau aofaʻi. A uma loa ona e faia lena mea, e mafai ona e fa'atatau i au taumafaiga toe fa'atau i ituaiga fa'apitoa o tagata asiasi.
To make the most of your ad campaign, e tatau ona e iloa pe fa'afefea ona fatuina mea e talafeagai. O le maketiina o mataupu o se autu tele i nei aso. Le fatuina o mea o le a tosina mai ai tagata faʻatau, e tatau ona e suʻesuʻeina faʻamatalaga e fesoʻotaʻi ma lau niche ma faʻapipiʻi i Google. Su'e pe fia le tele o su'esu'ega e faia mo nei faaupuga i le masina, ma e fia taimi e kiliki ai e tagata faʻasalalauga mo nei tuʻutuʻuga. Ona, fatu mea e uiga i na su'esu'ega ta'uta'ua. O lenei auala, e le gata e te fatuina mea e sili ona lelei mo au tagata faʻatau, ae o le ae maua foi se avanoa sili atu e maua ai le tulaga maualuga.
O le auala pito sili ona aoga e amata ai lau suʻesuʻega upu autu o le fatuina lea o se tagata faʻatau, po'o tagata fa'atau lelei. Fausia se tagata faʻatau e ala i le faʻailoaina o uiga, faatosinaga, ma fa'atauga masani a lau tagata fa'atau sili. Faʻavae i luga o lenei faʻamatalaga, e mafai ona e fa'aiti i lalo le lisi o upu autu e mafai. O le taimi lava e iai sau tagata fa'atau, e mafai ona e fa'aogaina se meafaigaluega su'esu'e upu e su'e ai fa'amatalaga sili ona talafeagai. Ona, o le a e iloa po o fea e sili ona maualuga le avanoa o le faʻavasegaina.
E pei ona taʻua i luga, ole taulaiga ole su'esu'ega ole upu AdWords ole fa'amoemoe. Google o loʻo faʻatatau i tagata faʻaoga o loʻo suʻesuʻe malosi mo se fofo. O i latou e suʻe se kamupani faʻailoga i Lonetona o le a le vaʻaia lau faʻasalalauga, a'o i latou o lo'o su'esu'e i se mekasini fa'alelei atonu o lo'o su'esu'e mo a'oa'oga. I le fa'aogaina o fa'aupuga fa'atusa upu, o le ae mauaina tagata faʻatau faʻatatau o loʻo sailia moni mea o loʻo e ofoina atu. O nei tagata suʻesuʻe o le a sili atu ona kiliki i luga o lau faʻasalalauga pe a mafai ona latou faʻaalia i ai.
E mafai ona e fa'aogaina le 'upega tafa'ilagi e va'ai po'o a fasifuaitau e sili ona tele su'esu'ega, ma e fia taimi na su'e ai se faaupuga patino mo masina ta'itasi. Fa'aopoopo i le aofa'i o su'esu'ega i masina ta'itasi, e mafai foʻi ona e vaʻavaʻai i faiga i taimi moni, e aofia ai fa'amaumauga a Google Trends ma lau faitau aofa'i fa'apitonu'u. Faatasi ai ma lenei, e mafai ona e iloa pe maualuga le su'esu'ega o se fuaitau ma pe o lo'o fa'asolo pe fa'atupula'ia. A mae'a lau su'esu'ega upu, e iai sau lisi o fa'aupuga talafeagai e fa'atatau mo au fa'asalalauga.
