E tele filifiliga a le AdWords mo oe e te filifili mai ai. E mafai ona e filifilia upu autu, fa'ata'ita'iga tauofo, Sikoa lelei, ma tau. Ina ia maua le tele o au faʻasalalauga faʻasalalauga, e tele mea e tatau ona mafaufau i ai. Faitau fa'atasi e a'oa'o e uiga i filifiliga eseese o lo'o avanoa mo oe. Ona mafai lea ona e filifilia le mea e sili ona fetaui ma lau pisinisi.
upu autu
If you’re using Google AdWords for your business website, e tatau ona e filifilia ma le poto au upu autu. O le sini o le maua mai o kiliki talafeagai mai tagata faʻatau ma faʻatapulaʻa le numera o faʻaaliga o lau faʻasalalauga. Upu fa'atusa lautele, peita'i, e matua'i fa'atauva ma e ono tosina mai tagata fa'atau e le mana'omia mea e te ofoina atu. Faataitaiga, pe afai e iai sau kamupani o lo'o ofoina atu auaunaga su'etusi tau maketi, you don’t want to advertise for the word “maketiina numera.” Nai lo lena, try to target more specific terms like “digital marketing” pe “digital marketing services”.
O le tulimata'i o upu autu o se faiga faifaipea. E tatau ona e va'ava'ai i taimi uma mo fa'amatalaga sili ona fou ma sili ona aoga e fa'afiafia i lau au maimoa. O upu autu o loʻo suia pea ma toe iloiloina aʻo faʻaalia tekinolosi fou ma faiga. I le male, sui tauva e suia pea a latou faiga, tau, ma suiga o tagata maimoa.
O upu e tasi le upu e lelei mo fa'amatalaga su'esu'e lautele, ae e foliga mai latou te le maua ni faatauga. E tatau ona e fa'amoemoe mo fa'amatalaga fa'apitoa ma fa'amatalaga pe a e mana'o e maua e tagata fa'atau fa'atatau. E su'e upu sa'o, fai se su'esu'ega ile Google ma va'ai mea e sau. Kiliki i luga o nai fa'asalalauga e va'ai i mea o lo'o su'eina e isi tagata. E mafai foi ona e faʻaogaina punaoa totogi, pei ole Moz's Keyword Difficulty Tool, lea e ofoina atu le 30-aso e leai se totogi.
Google o lo'o i ai se meafaigaluega fa'apitoa mo fuafuaga fa'aupuga e mafai ona fesoasoani ia te oe e su'e upu fa'atatau. E mafai ona e fa'aogaina e fesoasoani ai i le fa'asilisiliina o au fa'asalalauga su'esu'e ma faia ni fa'asalalauga blog, itulau tulaueleele, ma itulau o oloa. E mafai fo'i ona tu'uina atu ia te oe se manatu i fasifuaitau po'o upu o lo'o fa'aogaina e au tauva.
Fa'ata'ita'iga tauofo
In addition to the traditional CPC model, E ofoina atu foi e Adwords se filifiliga atamai ma otometi tauofo. Faatasi ai ma tauofoga atamai, tagata fa'aoga e fa'atulaga CPC fa'avae mo a latou upu autu ma fa'alapotopotoga fa'asalalauga. Peitai, Google o lo'o fa'atumauina le aia tatau e si'i ai pe fa'aititia ai na tauofo pe a mana'omia. E masani lava, o lo'o taumafai e fa'atauva'a tauofoga ile tau maualuga ile kiliki, ae e mafai ona faʻaititia le tauofoga pe a maualalo le tau o le liua.
E mafai ona e fa'aogaina le Google Analytics ma le su'esu'ega o le liua e fa'amautu ai au tau fa'atau. E mafai fo'i ona e fa'aogaina meafaigaluega e pei o Fuafuaga Fuafuaga e fa'amalieina ai au tau fa'asalalauga. O nei mea faigaluega e mafai ona fesoasoani ia te oe e fuafua upu sili ona aoga ma seti lau CPC e tusa ai. O nei taʻiala e mafai ona fesoasoani i au faʻasalalauga e ausia le maualuga o le kiliki-i luga o le fua ma faʻateleina suiga.
Ole su'ega vaelua ole auala taua e su'e ai lau ta'iala tauofo. E ala i le su'eina o tauofoga eseese, e mafai ona e fuaina po o fea upu autu o loʻo faʻateleina suiga ma o fea e faʻaititia ai lou tau. E mafai fo'i ona e fa'atusatusa le fa'atinoga o au fa'asalalauga fa'asalalauga ma fa'asalalauga. Ona, e mafai ona e fetuutuunai lau tauofo e tusa ai.
Ole fuafuaga ole Maximize Conversions e fa'amoemoe e fa'ateleina le kiliki-i luga fua faatatau a'o tumau i totonu o lau paketi i aso taitasi. E mafai ona fa'atūina le ta'iala Fa'ateleina Fa'aliliuga e fai ma fa'asalalauga e tasi, vaega fa'asalalauga, poo upu autu. Ole ta'iala lea ole a otometi lava ona fetu'una'i tauofo e fa'atatau i fa'amaumauga fa'asolopito e fa'ateleina ai lou fua faatatau o le liua. O lenei taʻiala e talafeagai mo kamupani e manaʻo e faʻalauiloa oloa fou, fesuia'i mea totoe, pe fa'ata'ita'i oloa fou.
E mafai fo'i ona e fa'aogaina le fa'ata'ita'iga tauofoga. E maua ai e oe le tomai e fa'alelei ai au fa'asalalauga e ala i le fa'atulagaina o tauofoga mo fa'aupuga ta'itasi ma fa'asalalauga fa'asalalauga. E masani lava o se faiga e finau ai, aua e masani lava ona sili tagata tauofo maualuga nai lo tauofo maualalo.
Sikoa lelei
The quality score is an important factor for your Adwords campaign. E fuafua ai le tele o mea e te fa'aaluina i upu autu taitasi, ma o se togi maualalo maualalo o le a iu ai i le le lelei o le faatinoga ma le maualalo o le kiliki-i-fua (FMT). Ole sikoa maualuga ole tala lelei, aua o lona uiga o le a sili atu le tuʻuina o faʻasalalauga ma tau maualalo. O togi lelei a AdWords e fa'atatau ile fua mai le tasi ile sefulu. E taua le malamalama i lau togi aua e mafai ona fesuisuiaʻi e faʻatatau i upu autu e te faʻaogaina ma vaega e te fatuina.
O le isi itu e a'afia ai le sikoa lelei o le tulaga o le itulau e tula'i mai. Ia mautinoa e fetaui lau itulau tulaueleele i le fa'avasegaina o upu autu ma e feso'ota'i ma le anotusi o lau fa'asalalauga. O se itulau e tula'i mai e iai mea e talafeagai e maua ai se sikoa maualuga. Peitai, ose itulau tulaueleele e le taua i le faavasegaina o upu autu o le a maua se togi maualalo maualalo.
Ole fua ole kiliki ole pasene o tagata e kiliki i lau faʻasalalauga. Afai e toalima tagata kiliki i luga o se faasalalauga, ona e maua lea o se 0.5% fua o le kiliki. Ole mea pito sili lea ona taua ile fuafuaina o lau Sikoa Tulaga. O se fa'ailoga fo'i o le talafeagai o lau fa'asalalauga i mana'oga o le tagata su'esu'e.
Faʻateleina lau Sikoa Tulaga mo Adwords e taua tele i le manuia o lau faʻasalalauga AdWords. Ole sikoa maualuga e mafai ona fa'ateleina ai lau fa'asalalauga ma fa'aitiitia tau tau fa'asalalauga. Peitai, o se togi maualalo maualalo e mafai ona afaina ai lau pisinisi, o lea e taua ai le faʻaogaina o lau faʻasalalauga ia talafeagai. Afai e te le mautinoa pe faʻafefea ona faʻaleleia lau Sikoa Tulaga, e mafai ona e faʻafaigaluegaina se tusitala faʻasalalauga faʻapolofesa e fesoasoani ia te oe e tusi se faʻasalalauga e talafeagai i lau au maimoa.
AdWords Quality Score ose metric ua fuafuaina e Google e iloilo ai le lelei o au fa'asalalauga. AdWords’ quality score is based on the quality of your ad and keywords. Ole sikoa maualuga e fa'aliliu ile tau maualalo ile kiliki. O lona uiga e tele atu avanoa e liliu ai.
Tau
CPC or Cost-per-click is the foundation of most Adwords campaigns. E ui o lenei metric e le maua ai le tele o faʻamatalaga na o ia, ose amataga lelei mo le malamalama i tau o lau fa'atauga tau maketi. O se auala lelei foi e vaʻai ai i le aofaʻi o tagata o loʻo vaʻaia lau faʻasalalauga. O lenei ituaiga o faʻamatalaga e sili ona aoga pe a atiaʻe se faʻatauga manuia faʻatauga o le a tumau.
E tele auala e faʻaitiitia ai le tau o faʻasalalauga a Adwords. Tulaga tasi, e mafai ona e fa'aogaina le upu fa'atonu fuafuaga, lea ose meafaigaluega e maua fua e le Google Ads platform. O lenei meafaigaluega e fesoasoani ia te oe e iloa ai le aofaʻi o fefaʻatauaiga o loʻo maua e lau keyword, le tulaga o le tauvaga, ma le tau-pe-kiliki. E mafai ona e fa'aogaina nei fa'amatalaga e fa'atauva ai au tauofoga ma fa'aititia ai au tau.
Ole tau ole AdWords e mafai ona fesuisuiai tele, ma e faalagolago i le tele o mea, e aofia ai le tauvaga, tele su'esu'e, ma le tulaga. Ole numera ole keywords e te filifilia e mafai foi ona a'afia ai lau paketi. E tatau ona e fa'amoemoe mo se paketi e talafeagai ma au tupe. Peitai, e taua le maitauina e mafai ona si'itia le tau o AdWords pe afai e te filifilia upu autu e matua tauva.
O le isi auala e tipi ai le tau o AdWords o le faʻafaigaluegaina o se freelancer. O le tau o le fa'afaigaluegaina o se freelancer mo lenei galuega e mafai ona amata mai $100 ia $150 i le itula. Ae o se freelancer lelei e mafai ona faʻasaoina oe i le tele o tupe e ala i le aloese mai tupe faʻaalu le aoga.
O le isi auala e faʻaitiitia ai le tau o Adwords o le faʻaaogaina lea o le tau i le mauaina. A'o CPA e sili atu le taugata nai lo fa'asalalauga masani, o lo o manuia pea. Afai e te fa'aaogaina CPA, e mafai ona e fetuutuunai lau tau i le kiliki ina ia tausia lau paketi i totonu o lau aapa. O le a tu'uina atu ai fo'i ia te oe se manatu i le tele o mea e te fa'aaluina mo fa'asalalauga ta'itasi.
Fa'aliliuga fua
Conversion rate is an important metric to track in AdWords. O le maualuga o le fua o le liua, o le tele o feoaiga o loʻo e aveina i lau 'upega tafaʻilagi. Peitai, e mafai ona fa'atatauina se fua fa'aliliu maualalo i ni nai mafua'aga 'ese'ese. Afai o loʻo e tulimataʻia tagata faʻatau i lau matata, e tatau ona e fa'amoemoe e ausia a 2.00% fua o le liua pe sili atu. Afai e mafai ona e ausia lenei mea, e te fa'atupuina atili ta'ita'i ma, i le taimi, tele pisinisi.
Muamua, e tatau ona e aoina faʻamatalaga e uiga i au tagata faʻatau. E tatau ona mafai ona e ofoina atu ni ofo fa'apitoa. Ina ia faia lenei mea, e mafai ona e fa'aogaina fomu po'o kuki i lau 'upega tafa'ilagi. Ona mafai lea ona e faʻaogaina nei faʻamatalaga e fai ai ofo e talafeagai i au tagata faʻatau. O le a fesoasoani lea ia te oe e fa'ateleina lou fua faatatau liliu.
Ole fua ole liua e fa'alagolago ile tele o mea e aofia ai le alamanuia ma le oloa. I le e-pisinisi, o lesi foi mea, o le averesi fua faatatau o le 8.7%. I le taimi nei, O le fua faatatau o le liua o le AdWords 2.35%. Ma mo alamanuia e pei o tupe, luga 10% o fua faatatau liua e 5 taimi maualuga atu nai lo le averesi. Faalaua'itele, e te manaʻo e faʻamoemoe mo se fua faatatau o le liua a itiiti ifo 10%.
Ina ia faʻateleina lou fua faatatau liliu, e tatau ona e taulai atu i au tagata faatau lelei. O le taulaʻi atu i tagata faʻatau saʻo o le a le gata ina sefe ai au tau faʻasalalauga, ae o le a faateleina ai foi ou avanoa e manuia ai. O le a toe foʻi atu tagata faʻamalieina sili atu i lau 'upega tafaʻilagi ma avea ma faʻasalalauga faʻailoga. E le gata i lea, e mafai ona e fa'atuputeleina lou olaga atoa tau o tagata fa'atau.
Ina ia faʻateleina lou fua faatatau liliu i Adwords, ia mautinoa e fa'alelei lau itulau fa'asaga. E mafai ona e faia lenei mea e ala i le faʻaleleia atili o lau mamanu itulau tulaueleele, tusiaina kopi fa'amalosi ma fa'amamā lau fa'aupuga fa'atau. I le male, o le a fesoasoani e faʻaleleia lou fua faatatau o le liua pe afai o lau 'upega tafaʻilagi e mamanuina mo tagata faʻaoga feaveaʻi. E le gata i lea, e mafai fo'i ona e fa'aogaina le toe fa'atauga e fa'atosina ai au tagata asiasi e fa'atau.





