Imeli info@onmascout.de
Telefoni: +49 8231 9595990
E amata ai lau fa'aupuga Adwords, e tatau ona e suʻesuʻeina lau 'upega tafaʻilagi mo upu autu e fesoʻotaʻi ma lau pisinisi. A uma lea, e tatau ona e filifilia se ituaiga fetaui, lea e fa'amatala ai le vavalalata o Google e fetaui ma lau fa'aupuga. E mafai ona e filifili mai sa'o, fuaitau, po'o fesuia'i ituaiga fa'atusa lautele. Ituaiga fetaui tonu o le ituaiga fetaui sili ona patino, a'o fa'aupuga fa'atusa ma fa'auiga lautele e sili ona lautele.
Pe a mafaufau pe fia le tupe e faʻaalu i Adwords, e taua le malamalama i le tau o upu autu. O vaega autu ia o lau paketi, ae e tatau foi ona e nofouta i le numera o tagata tauva o loʻo tauva mo le avanoa faʻasalalauga tutusa. E mafai ona e fa'aogaina le Google Keyword Planner e su'e ai le numera o su'esu'ega mo fa'aupuga i lau niche.
Tau ile kiliki ile AdWords e fesuisuiai e faalagolago ile upu autu ma alamanuia. Peitai, o le tau averesi e tusa $2.32 mo fa'asalalauga su'esu'e ma $0.58 mo fa'asalalauga fa'aaliga. Mo nisi fa'amatalaga, asiasi ile Google's AdWords metrics page. E lē gata i lea, ia manatua o lau tau atoa e faʻalagolago i le Quality Scores o au upu autu ma SERPs e te faʻamoemoeina. O le maualuga o lau Sikoa Tulaga, o le itiiti ifo o lau fa'asalalauga AdWords o le a tau.
Fa'atatau o le kiliki (FMT) o le isi itu e a'afia ai le tau o se fa'asalalauga. E mafai ona e fuafuaina le CTR o lau faʻasalalauga faʻasalalauga e ala i le vaevaeina o le numera o faʻamatalaga i le numera o kiliki. O lenei fua e faʻaaogaina e le tele o faʻailoga e fuafua ai le aoga o latou faʻasalalauga faʻasalalauga. Mo lenei mafuaaga, fa'aleleia CTR e tatau ona avea ma sini muamua o so'o se fa'asalalauga AdWords.
Google AdWords ose fa'asalalauga fa'alauiloa mamana e mafai ai ona e o'o atu i se au maimoa e sili ona fa'amoemoeina. Faatasi ai ma le faitau miliona o tagata suʻesuʻe, AdWords e mafai ona fa'atulagaina ina ia taugofie pe taugata e te mana'o ai. E mafai ona e filifilia lau paketi, ma e oo lava i le suia o le ituaiga o faasalalauga e te filifili e fai.
Pe a filifili i le ituaiga o upu autu e taulai, e tatau ona e mautinoa o upu autu e talafeagai i le niche o loʻo e tulimataʻia. Taumafai e fa'aoga meafaigaluega autu e maua ai manatu. Ole tau maualalo ile upu autu ile AdWords e lima sene, ma o upu sili ona taugata o le a fa'atonuina $50 pe sili atu ile kiliki.
Ina ia faia le tele o lau faʻasalalauga faʻasalalauga Adwords, e tatau ona e iloa pe faapefea ona fuafua lau CPA (tau ile mauaina) ma pe fa'afefea ona seti le tauofoga sa'o a Adwords. E tatau fo'i ona e mata'ituina au suiga, mai upu autu ile itulau tulaueleele ile fa'atau. E mafai ona e faʻaogaina Google Analytics, lea o se Polokalama e leai se totogi e fai ma Au'aunaga. O lo'o avanoa fo'i isi meafaigaluega fa'atauva'a fa'atau.
A uma loa ona e filifilia se upu autu, e te manaʻomia le fatuina o se faʻasalalauga faʻamalosi e faatosina ai tagata faʻatau e kiliki i luga. E tatau ona fetaui ma le autu o le itulau, o lo'o iai le upu fa'aupuga mai le Google search bar, ma ia faapuupuu. O le faʻamatalaga a le faʻasalalauga e tatau ona taulaʻi i faʻamanuiaga o le oloa poʻo le tautua poʻo le ofo faʻapitoa, ma faaiu i se valaau malosi e faatino.
Afai e te fou i Adwords, aua le faia le mea sese o le faʻaaluina o tupe tele i lau faʻasalalauga muamua. Google e tu'uina atu meafaigaluega e leai se totogi e fesoasoani ai ia te oe e fa'atautaia lau fa'asalalauga Adwords ma tali fesili. Ae ia manatua o lenei tulaga e faigata ma e tatau ona e onosai e aʻoaʻoina. E tusa lava pe mafai ona e faʻatautaia Adwords i totonu o nai aso muamua, e taua lava le tu'uina atu i le itiiti ifo i le tolu masina.
E te manaʻo foʻi e seti se paketi. E ui e foliga mai o se faiga lavelave, e matua faigofie lava. E taua le manatua o lau paketi e noatia i au sini ma le taimi o le tausaga o loʻo e faʻaogaina ai le auaunaga. Faataitaiga, e mafai ona e faʻafesoʻotaʻi lau faʻaupuga Adwords ma se faʻasalalauga Toe-I-Aʻoga, ma lau fa'atauva'a Fa'atau Aso Fa'atasi ma se fa'atauga fa'ai'u o le tausaga.
O lau tala fa'atatau o aso ta'itasi o le a vaelua tutusa i le va o au fa'asalalauga, o lea e mafai ai ona e tuʻuina atu aofaʻi eseese i faʻasalalauga taʻitasi. E mafai fo'i ona e filifili e va'ava'ai ese lau paketi mo fa'asalalauga eseese, ma sui mulimuli ane. E mafai ona e setiina ma le lima tauofo pe tu'u le Adwords e fa'atonuina. Ole tauofoga tusilima ole a maua ai e oe le pule sili ile paketi.
Aʻo leʻi faʻalauiloaina lau faʻasalalauga Adwords, e tatau ona e fuafua au upu autu. E mafai ona e faia lenei mea e faʻaaoga ai le Fuafuaga Fuafuaga i Google Adwords. O lenei meafaigaluega o loʻo i totonu o le vaega Meafaigaluega. E tu'uina atu ia te oe le tele o filifiliga e filifili ai upu sa'o. O upu autu e fuafua pe faʻafefea ona faʻaalia au faʻasalalauga i se au maimoa patino.
Aʻo leʻi faia se faʻasalalauga, e tatau ona e iloa po'o a au sini fa'aupuga. E mafai ona e filifili mai le tele o filifiliga sini, e pei o le faatauina atu, ta'ita'i, fefa'ataua'iga i luga ole laiga, oloa ma fa'ailoga manatu, ma fa'ailoga fa'ailoga. E mafai foi ona e faia se faʻasalalauga e aunoa ma ni sini, i lea tulaga e mafai ona e setiina le tapulaʻa e te manaʻo ai.
E lua ituaiga o ituaiga fetaui: fetaui lautele ma fetaui tonu. O le fa'atusatusaga lautele o le fa'aletonu, ma fa'atagaina oe e filifili le tele o fa'aupuga, a'o fetaui tonu e mafai ai e oe ona filifili se upu ma'oti po'o se fuaitau. You can also choose to exclude certain keywords or phrases from your campaign, such as negative keywords.
Creating a campaign in Adwords is easy if you have a Google account. It takes only a few minutes to create an account and start advertising. After creating an account, you will need to select a budget, choose your target audience, set bids, and write ad copy.
AdWords works on a cost-per-click (CPP) fa'ata'ita'iga, so your budget will determine the amount of exposure you get. Google can automatically set the bid for you, or you can set it manually with a keyword planner. Be sure to keep in mind that a full campaign will require more time than you’d expect.
The headline and description in AdWords can contain up to 160 mataitusi. Make sure they are succinct and catch the user’s attention. Aua nei galo e aofia ai se valaau e faatino, pe o se faʻailoga faʻaitiitiga poʻo se ofo. Afai e le fa'amalosia lau fa'asalalauga, e te le maua se kiliki mai le aofia.
E tele mea e tatau ona mafaufau i ai pe a faʻaleleia lau faʻasalalauga ile Google Adwords. Tulaga tasi, manatua e le o fa'aupuga uma e faia tutusa. O le tu'uina atu o se tulaga fa'amuamua i fa'asalalauga ta'itasi o le a iloa ai le tele o galuega e mana'omia ona fai e fa'aleleia ai. Fa'amuamua 1 o fa'asalalauga e tatau ona fa'aitiitia taumafaiga, a o le faamuamua 2 ma 3 e mana'omia e fa'asalalauga nisi taumafaiga. O lesi foi mea, se faaleleia o 10% i se Fa'amuamua 1 fa'aupuga o le a maua ai se fa'aopoopoga $50k o tupe maua, a o a 10% faaleleia i se Faamuamua 3 fa'aupuga o le a maua ai le $100k si'itaga o tupe maua. Ae o lesi foi itu, pe a fai o se fa'asalalauga e maua ai le $5k o tupe maua ma fa'avasegaina o le Fa'amuamua 3 i le lisi o mea e ave i ai le faamuamua, e mana'omia se fa'aleleia 10X (100%) ia ausia le sao tutusa. O le mea lea e taua ai le faʻailogaina o faʻasalalauga faʻaletonu mo le faʻaleleia ma le faʻaogaina o faʻasalalauga mo le faʻalauteleina.
O le faʻaleleia o lau faʻasalalauga ile Google Adwords e manaʻomia ai suʻega faifaipea ma tweaking. E mafai ona e fa'aogaina se lisi siaki e iloa ai mea e mana'omia ona toe fetu'una'i. O vaega tetele e mana'omia ona fetu'una'i e aofia ai kopi fa'asalalauga, fa'alauiloa fa'asalalauga, ma le filifiliga upu autu. I le male, o le anotusi o le itulau tulaueleele e tatau ona sili ona lelei, faapena foi a'u.
A'o fa'amalieina lau fa'asalalauga ile Google Adwords e taua, e taua tele le taulai atu i le sini sili ona taua o lau faʻasalalauga: tupe mama! E ui lava o le CPC o se upu autu e le afaina ai le pito i lalo, atonu e mafai lava ona faʻateleina le liua. E taua tele lenei mea pe a e galue i le faʻauluuluga o le itu a Google Ads, lea e masani ona le vave ona liua.
Ina ia galue lau fa'aupuga i se tala fa'atatau o tupe, mafaufau e fa'aopoopo atili upu sa'o. O upusi'i umi-tail e mafai ai ona e tusia ni fa'asalalauga sili atu ma fa'ateleina le a'afiaga o lau fa'asalalauga. O le fa'aopoopoina o fa'amatalaga sa'o sa'o i au fa'aupuga e tatau ona avea ma taula'iga autu o au taumafaiga tau pulega fa'amatalaga PPC. E mafai foʻi ona e faʻaogaina Google Analytics e iloilo ai le faʻatinoga o lau 'upega tafaʻilagi. O lenei meafaigaluega o le a tuʻuina atu ia te oe faʻamatalaga auiliili i amioga a tagata faʻatau ma pe faʻafefea ona latou faʻatautaia lau 'upega tafaʻilagi.
O le isi laasaga i le faʻamalieina o lau faʻasalalauga i luga o Google Adwords o le fuafuaina lea o sini e tatau ona ausia e lau faʻasalalauga. Faataitaiga, o lau sini e faʻateleina le faʻaogaina o tagata faʻatau? Po'o le fa'ateleina o fa'atau? I lena tulaga, o au fa'asalalauga fa'asalalauga e tatau ona fa'amalieina mo le va'aia ma suiga.
