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E i ai nai mea e malamalama ai e uiga i Adwords – Su'esu'ega upu autu, Tau ile kiliki, Sikoa lelei, ma Toe tulimata'i. A e malamalama loa i nei manatu, e mafai ona e maua le tele o mea mai au fa'asalalauga fa'asalalauga. O le laasaga muamua o le setiina o se togi lelei mo au upu autu. O le Quality Score o se numera numera e fuaina ai le talafeagai o au faʻasalalauga i lau au maimoa.
Su'esu'ega autu mo Adwords o se vaega taua o le fa'amalamalamaina o lau maketi fa'atatau ma le atina'eina o se fa'asalalauga lelei. O upu autu e fesoasoani ia te oe e iloa ai upu su'esu'e aoga ma a latou fuaitau tutusa, ma latou maua ai fo'i fa'amatalaga fa'afuainumera i amioga a tagata fa'aoga Initaneti. You can use a free tool like Google Adwords Keyword Tool or a paid tool like Ahrefs to find a list of potential keywords for your ad.
O se tasi o laasaga sili ona taua i suʻesuʻega faʻaupuga o le malamalama i le faʻamoemoe i tua o upu autu. A aunoa ma lenei malamalama, o le ae maimau lou taimi i luga o tuutuuga ma le manatu sese. Faataitaiga, tagata su'e mo keke fa'aipoipoga i Boston o le ai ai se fa'amoemoe e matua'i ese lava nai lo i latou o lo'o su'e faleoloa keke fa'aipoipo e lata ane ia te a'u. O loʻo suʻeina e le au muamua ni faʻamatalaga patino, a o le vaega mulimuli e sili atu ona lautele.
A maua loa sau lisi o upu autu, e mafai ona e faʻaleleia le sailiga e faʻaaoga ai filifiliga eseese o loʻo maua i le tulimanu agavale pito i lalo o le lau. E mafai ona e filifili e na'o le fa'aalia o fa'amatalaga talafeagai ma fa'ate'aina ni fa'amatalaga le talafeagai mai le lisi. E sili ona fai lenei mea pe a umi lau lisi o faaupuga. E ala i le filifilia o le upu sa'o fuaitau, e mafai ona e faʻateleina le avanoa e maua ai tagata faʻatau ma ave faʻatau.
E ese mai Google, you can also research popular terms on social media sites. In particular, Twitter is one of the most lucrative sources of keywords. The hashtag feature on Twitterchat is one of the best ways to find relevant conversations about your keyword. You can also use tools like Tweetchat and Twitterfall to find out what your target audience is talking about.
If you know the problems your target audience faces, you can focus your keyword research on them. Whether you’re writing blog posts or landing pages, you can address their problems by offering a solution. Regardless of the topic, e taua le faʻamautinoa e aoga au mea ma aloese mai le faʻamalosi.
Afai e te mana'o e fa'asalalau ile Google, e tatau ona e mafaufau i le tau ile kiliki. Ole CPC e fa'atatau ile vaevaeina ole tau atoa ole fa'asalalauga ile numera o kiliki na te mauaina. O lenei numera e mafai ona fesuisuiai e faalagolago i upu autu e te filifilia, ma le tauvaga mo avanoa fa'asalalauga.
E lua ituaiga autu o faʻataʻitaʻiga CPC: fa'avae tauofo ma fua fa'atatau. I le filifilia o se faʻataʻitaʻiga tau-pa-kiliki, e tatau i le tagata faʻasalalau ona mafaufau i le taua o kiliki taʻitasi e faʻavae i luga o tupe maua e mafai ona maua e tagata asiasi taʻitasi. O fa'asalalauga sili ona maualuga o le a maua ai CPC maualalo.
CPCs e mafai ona eseese tele mai alamanuia i alamanuia, ma e sili ona lelei le siakiina o le tau masani i le liua i lau niche. Faataitaiga, se faleoloa seevae atonu e maualuga le tau i le liua, a'o se kamupani tupe e na'o le mauaina 2%. Fa'alagolago i lau pisinisi, e tatau foi ona e tilotilo i le tau averesi o oloa ma auaunaga.
Ole aofa'i e te totogiina ile kiliki e fa'atatau ile ituaiga o oloa e te fa'atau atu ma le tauvaga. Faataitaiga, pe a e fa'atau atu totini aso malolo, atonu e te mana'o e totogi e sili atu nai lo se ofisa loia e fa'atau atu $15 totini aso malolo. Peitai, se tau maualuga i le kiliki atonu e le talafeagai pe a tau o au oloa $5,000.
E ui o le tau ile kiliki atonu e faʻafefe, e le tatau ona avea ma se mataupu. Afai e te faʻaogaina suʻesuʻega upu e faʻamalieina ai au faʻasalalauga, e mafai ona e fa'aoga atili lau fa'asalalauga i tagata o lo'o su'e oloa po'o au'aunaga e te ofoina atu. O le a fesoasoani ia te oe e fuafua upu sa'o e taula'i ma fa'amuamua su'esu'ega fa'atatau. Ole averesi tau ile kiliki ole a va'aia so'o se mea mai $1 ia $2 i luga o fesoʻotaʻiga faʻaaliga ma fesoʻotaʻiga suʻesuʻe. Ole tau ile kiliki e faʻatatau ile faʻateleina o le tau atoa ile numera o taimi e kiliki ai se faʻasalalauga.
E mafai foi ona e siaki le CPC averesi e ala i le faaaogaina o le “CPC averesi” koluma i lau Fa'asalalauga. O lenei fuainumera o le a tuʻuina atu ia te oe se manatu lautele o le tele e mafai ona e faʻaaluina i le kiliki i luga o lau faʻasalalauga.
Adwords’ E mafai ona a'afia sikoa lelei ile tele o mea. O nei mea e aofia ai le fetaui ma upu autu, uiga lelei o fa'asalalauga, ma le nofoaga e taunuu ai. O le faʻateleina o togi lelei e mafai ona faia se eseesega tele i se faʻasalalauga. O nai auala ia e fa'aleleia atili ai lau togi lelei. Fa'aoga meafaigaluega na saunia e Google e fa'aleleia atili ai lau fa'asalalauga.
Tulaga tasi, fa'alelei lau kopi fa'asalalauga. O le sili atu ona talafeagai o lau kopi faʻasalalauga, o le lelei foi lea o le a faatino, ma o lea, fa'aopoopo lau Sikoa Tulaga. E mafai ona e ausia lenei mea e ala i le tusitusi catchy, kopi talafeagai ma si'osi'omia i tusitusiga fa'atatau. This will ensure that the ad is the most relevant to the searcher’s query.
AdWords also allows you to view the keyword analysis, which is reported on a 1-10 scale. This allows you to analyze whether your keywords are performing well. If your keywords are generating fewer click-throughs, consider deleting those ads and creating new ones. This will help you get better positions and lower CPCs.
Google’s quality score is determined by several factors, ranging from the quality of your ads to the relevance of your content. It varies from account to account and can even be determined by individual keywords. The quality score is something that you’ll want to work on over time because it will make your campaigns more effective. E te totogia foi le itiiti ifo ile kiliki pe a e faʻateleina lau togi lelei.
O togi lelei e tele lava ina fa'atatau i le talafeagai o au fa'asalalauga ma itulau tulaueleele. O fa'asalalauga e maualuga le fa'atatau e masani ona maua ai togi lelei. Afai latou te le taua pe le fetaui ma le faʻamoemoe o le tagata faʻaoga, o le a latou maua se togi averesi pe i lalo ifo o le averesi. Ona, e te manaʻo e faʻamalieina au itulau faʻaleleia, talu ai e afaina ai togi lelei.
Re-targeting o le faagasologa o le faʻaalia o faʻasalalauga talafeagai i tagata asiasi na asiasi muamua i lau 'upega tafaʻilagi. E masani lava, o le faʻasalalauga e faʻaalia i tagata asiasi i ni nai aso talu ona maeʻa la latou asiasiga muamua, ma e mafai ona avea ma se auala taua e toe maua ai pisinisi. Peitai, e taua le manatua o le umi ole fa'aaliga fa'aaliga e tatau ona le itiiti ifo 30 aso ina ia aoga.
Ina ia faʻateleina le manuia o se faʻasalalauga faʻatau, e tatau ona e malamalama i le fa'avasegaina o lau au maimoa. Faataitaiga, pe afai o lau 'upega tafaʻilagi e faʻatatau i tagata faʻatau mai le faitau aofaʻi tutusa, e mafai ona e filifili e fa'atatau i latou i fa'asalalauga fa'apena e fa'atatau i mea latou te fiafia i ai. A mae'a loa ona e faia vaega o au au maimoa, ona mafai lea ona e filifilia se fa'asalalauga fa'asalalauga mo lau fa'asalalauga toe fa'atau. Mo lenei, Google e ofoina atu fa'ata'ita'iga tau eseese e tolu: Tau ile Afe Fa'aaliga (CPM), Tau ile Kiliki (CPC) ma le tau ile mauaina (CPA).
E mafai foi ona avea le toe faʻatulagaina o se auala sili e faʻafeiloaʻi ai tagata fou i au oloa ma auʻaunaga. O lesi foi mea, pe afai na e tatalaina talu ai nei se laina fou o teuga, e mafai ona e faʻaogaina le toe faʻatulagaina e faʻalauiloa ai lau aoina fou. E mafai foʻi ona e faʻaogaina le toe faʻatulagaina i maketi i tagata asiasi na o ese mai lau 'upega tafaʻilagi e aunoa ma le faʻatauina o se mea.
Toe fa'atulagaina galuega e ala i le fa'aogaina o tekinolosi fa'avae kuki. O lenei tekinolosi e mafai ai e kamupani ona siaki a latou au maimoa ma le le iloa ma auina atu ia i latou faʻasalalauga talafeagai e faʻavae i luga o latou fiafiaga. E fa'atagaina ai fo'i latou e fa'aoga su'esu'ega tala fa'asolopito e fa'atatau i latou fa'alogo i fa'asalalauga talafeagai. O le faaiuga, toetargeting campaigns e maua ai se aafiaga lelei i le tele o tagata faʻaoga.
Toe fa'atatauina fa'aupuga e fesoasoani ia te oe e fa'atosina tagata fa'atau e tu'uina atu i lau fa'ailoga se isi avanoa ma toe fa'agaoioia tagata fa'atau o iai. Ose auala lelei fo'i e fa'amanatu ai i tagata atonu na filifili mai lau 'upega tafa'ilagi. Afai e tuua e au tagata asiasi lau 'upega tafaʻilagi e aunoa ma le faia o se gaioiga, toe fa'atatauina fa'aupuga o le a fa'atagaina oe e toe fa'afeso'ota'i i latou.
O le faʻaaogaina o upu faʻaleaga i lau Adwords faʻaupuga e mafai ona fesoasoani ia te oe e aloese mai kiliki e le manaʻomia e ala i le faʻaitiitia o le numera o kiliki e le liliu mai.. E mafai ona e fa'aopoopo upu fa'aletonu i tulaga eseese, e aofia ai le faʻasalalauga faʻapitoa poʻo faʻasalalauga faʻapitoa. Peitai, e taua le filifilia o le tulaga sa'o mo lau fa'asalalauga, e pei o le fa'aopoopoina o fa'aupuga le lelei ile tulaga sese e mafai ona fa'aleaga lau fa'asalalauga. I le polokaina o faaupuga lautele pei “falai ea ninja”, e mafai ona e faia au faʻasalalauga faʻapitoa ma sefe tupe.
O le laasaga muamua i le fatuina o se lisi o upu le lelei o le siakiina o lau lipoti o faaupuga suʻesuʻe. O le a fa'ailoa atu ia te oe po'o fea fa'amatalaga su'esu'e e fetaui tonu ma lau pisinisi. E mafai fo'i ona e fa'aogaina le lipoti e fa'alelei ai au 'upu. Afai e te matauina se numera maualuga o upu e le talafeagai, e mafai ona e fa'aopoopoina i lau AdWords le lelei keywords lisi lisi.
O le fa'aopoopoina o fa'aupuga leaga e le fa'alavelave e pei ona e manatu ai. E mafai ona e mulimuli i le aʻoaʻoga aloaʻia a Google e faʻamautinoa o loʻo e faʻaogaina le auala sili mo le faʻaopoopoina o faʻaupuga le lelei i lau faʻasalalauga Adwords. A uma loa ona e faia, e mafai ona e fa'afaigofie lau fefa'ataua'iga ma fa'aitiitia tupe fa'aalu fa'asalalauga.
O upu fa'aletonu e aoga fo'i mo le pu'eina o ta'ita'i ma le puipuia o fa'asalalauga mai le fa'aalia i su'esu'ega le talafeagai.. Faataitaiga, pe a fa'atau atu e lau pisinisi meataalo maile, e mafai ona e fa'aaofia ai upu fa'aletonu mo su'esu'ega fa'atatau i ta'ifau. E ala i le fa'aogaina o upu fa'aletonu, Google o le a le fa'atusaina fa'aupuga fa'atusa lautele ma su'esu'ega fa'atatau i taifau.
O le fa'aopoopoina o fa'aupuga le lelei i lau fa'asalalauga e tutusa lelei ma le fa'aopoopoina o mea lelei. Pau lava le eseesega o upu le lelei ua fa'aopoopoina ma se fa'ailoga to'ese (-). E ala i le faʻaopoopoina o faʻaupuga le lelei i lau faʻasalalauga, e mafai ona e poloka fa'amatalaga su'esu'e. Faataitaiga, le fa'aogaina o le fetaui tonu le lelei mo seevae o le a taofia ai lau fa'asalalauga mai le fa'aalia mo su'esu'ega o lo'o iai le fuaitau sa'o “seevae tamo'e.” Peitai, e le fa'apea e te le maua ni fa'ai'uga su'esu'e mo isi fa'aupuga fa'atatau.
