Mwezi: Julayi 2022

Mwinamwake mudamvapo za Google Adwords, nsanja yotsatsa kuchokera ku Google. Koma, mukudziwa momwe mungagwiritsire ntchito kuti muwonjezere phindu lanu? Kodi ndizoyenera zoyambira? Nawa malangizo. Ichi ndi chida chachikulu kwa ogulitsa digito, makamaka zoyambira. Koma zingakhale zodula. Werengani kuti mudziwe zambiri za chida champhamvu ichi. M'munsimu muli zina mwa ubwino ndi kuipa kwake. Kaya ndikuyambitsa kwanu kapena bizinesi yokhazikika, Adwords ili ndi zabwino ndi zovuta zake.

Google Adwords ndi nsanja yotsatsa ya Google

Ngakhale si chinsinsi kuti Google ndi wosewera wamkulu mu malo otsatsa, si aliyense amene amadziwa kugwiritsa ntchito zida za kampani moyenera. Nkhaniyi ikuyang'ana njira zosiyanasiyana zomwe mungagwiritsire ntchito kwambiri zida zotsatsa za Google. Ngati ndinu watsopano ku Google AdWords, apa pali ndemanga yofulumira ya zomwe zikuphatikizidwa. Mukangophunzira za zida, mudzakhala ndi lingaliro labwino la momwe mungakulitsire bwino bizinesi yanu.

Google AdWords imagwira ntchito ngati malonda pomwe mabizinesi amayitanitsa kuti akhazikike pazotsatira za injini zosaka. Dongosololi limathandiza makampani kupeza zabwino kwambiri, magalimoto oyenera. Otsatsa amasankha bajeti ndi zomwe akufuna, ndipo mutha kuwonjezera nambala yafoni kapena ulalo kutsamba lalikulu lawebusayiti. Mwachitsanzo, tiyerekeze kuti wosuta akufufuza “nsapato zofiira.” Amawona malonda angapo ochokera kumakampani osiyanasiyana. Wotsatsa aliyense amalipira mtengo wake pakuyika malonda.

Posankha mtundu wa kampeni yoyenera, m'pofunika kuganizira mtengo pa pitani. Izi ndi ndalama zomwe mumalipira pazotsatsa chikwi chilichonse. Mukhozanso kugwiritsa ntchito mtengo pa mgwirizano, kutanthauza kuti mumalipira nthawi iliyonse wina akadina pamalonda anu ndikumaliza kuchitapo kanthu. Pali mitundu itatu ya kampeni ndi Google Ads: fufuzani malonda, wonetsani malonda, ndi makanema otsatsa. Zotsatsa zakusaka zimakhala ndi mawu, chithunzi, ndi mavidiyo. Amawoneka pamasamba amtundu wa Google. Makanema ndi zotsatsa zazifupi, kawirikawiri sikisi ku 15 masekondi, ndikuwoneka pa YouTube.

Momwe Google Ads imagwirira ntchito zimatengera kulipira pang'onopang'ono (PPC) chitsanzo. Otsatsa amayang'ana mawu osakira mu Google ndikupanga zotsatsa za mawu osakirawa. Amapikisana ndi mawu osakirawa ndi ogulitsa ena. Kuchuluka kwa ma bid nthawi zambiri kumatengera kuchuluka kwa malonda. The apamwamba bid, kuyika bwinoko. Bizinesi imalandira zotsatsa zambiri, mtengo wotsika podina.

Kuti muwonjezere mphamvu za Google Ads, ndikofunikira kumvetsetsa momwe mungasinthire zotsatsa. Zotsatsa zitha kuwoneka pamasamba azotsatira, pamasamba a Google Display Network, ndi masamba ena ndi mapulogalamu. Zotsatsa zimatha kukhala zithunzi kapena zolemba, ndipo zidzawonetsedwa pafupi ndi zofunikira. Komanso, mutha kusintha zotsatsa potsata magawo osiyanasiyana anjira yogulitsa.

Ndizoyenera kwa oyambira

M'zaka za intaneti, mabizinesi akufunafuna njira zatsopano zofikira makasitomala atsopano. Kuwonjezeka kwa mapulogalamu a accelerator ndi chitsanzo chabwino cha izi. Oyambitsa nthawi zambiri amakakamizika kugwira ntchito kuchokera ku ofesi yogawana. Posinthana ndi gawo la equity umwini pakampani, osunga ndalama awa ali okonzeka kupirira chiopsezo chachikulu. Komanso, ma accelerators amathandiza oyambitsa kuti asawononge ndalama zomwe bizinesi yachikhalidwe ingapange. Nazi zina mwazabwino zogwiritsa ntchito pulogalamu yothamangitsira.

Ndi scalable kwambiri

Zomwe zimapangitsa kampani kukhala yowopsa? Yankho ndi scalable zomangamanga, pamene kukula kwa utumiki kumawonjezeka. Ndi IaaS, mumalipira mphamvu zambiri popanda kuwononga ndalama zowonjezera pa hardware, zosintha zamapulogalamu, kapena kuchuluka kwa mphamvu zamagetsi. Ndipo ndi cloud computing, mukhoza kupeza deta yanu kulikonse. Ubwino wake ndi woonekeratu. Werengani kuti mudziwe momwe maziko amtunduwu angakhale ofunika pabizinesi yanu. M'munsimu muli njira zisanu zomwe bizinesi yanu ingatengere mwayi pa ntchito zomwe zimapezeka mumtambo.

Mapulogalamu ngati ntchito, kapena SaaS, ndi pulogalamu yamtambo yomwe imayendetsedwa pa intaneti ndi wogulitsa wina. Mutha kulumikiza pulogalamuyi kudzera pa msakatuli. Chifukwa imayendetsedwa pakati, Ntchito za SaaS ndizowopsa kwambiri. Komanso, Zogulitsa za SaaS ndizosinthika komanso zowopsa chifukwa sizifuna kuyika pazida zilizonse. Izi zimawapangitsa kukhala ofunika kwambiri kumagulu ogawidwa padziko lonse lapansi. Ndipo chifukwa safuna bandwidth, ogwiritsa sayenera kuda nkhawa ndi zosintha zamapulogalamu.

Ndi okwera mtengo

Ngati mukuda nkhawa kuti ndi okwera mtengo kwambiri, simuli nokha. Anthu ambiri ali ndi nkhawa zofanana: “Ndiokwera mtengo kuyendetsa Adwords.” Pomwe simukuyenera kuwononga $10,000 mwezi kuti muwone zotsatira, ingaoneke ngati ntchito yochititsa mantha. Komabe, pali njira zingapo zochepetsera mtengo wanu podina popanda kuswa banki. Potsatira malamulo ochepa osavuta, mutha kupeza zotsatira zabwino kwambiri za bajeti yochepa.

Chinthu choyamba chomwe muyenera kuchita ndikupeza ndalama zomwe Google AdWords idzakuwonongerani. Mu 2005, pafupifupi mtengo pa pitani anali $0.38 masenti. Wolemba 2016, mtengo uwu wakwera mpaka $2.14, ndipo sizingatheke kutsika posachedwa. Loya, Mwachitsanzo, akhoza kuyembekezera kulipira $20 ku $30 paliponse. Koma ngati simungakwanitse kulipira zambiri, mungafune kuyang'ana njira zina.

Pali njira zingapo pakuwongolera kwa Adwords. Izi zikuphatikiza kusankha mawu osakira, kuyitanitsa, ndi kugulitsanso. Kugwiritsa ntchito gulu lotsatsa la Adwords kungakuthandizeni kuti mupindule kwambiri ndi kampeni yanu. Phunzirani momwe mungayambitsire lero! Nazi zina mwazinthu zofunika kuziganizira. Wokonda kuyanjana ndi gulu lovomerezeka la PPC? Onani nkhaniyi kuti mupeze malangizo ndi zidule. Mudzasangalala kuti munatero!

Lipirani podina (PPC)

Lipirani podina (PPC) kutsatsa ndi mtundu wa zotsatsa zomwe zimakulolani kuti muwonetse zotsatsa zanu mwachindunji kwa anthu omwe akufunafuna malonda kapena ntchito yanu. Kutsatsa kwa PPC ndikothandiza kwambiri ngati mutha kulunjika anthu omwe akuyang'ana zomwe mumapereka. Komabe, muyenera kudziwa kuti ikhoza kukhala yokwera mtengo. Nawa maupangiri angapo opangira bwino kampeni yanu yotsatsa ya PPC:

Khazikitsani bajeti. Eni mabizinesi ambiri amayamba ndi ndalama zina zoti agwiritse ntchito potsatsa malonda, koma pamene manambala amawunjikana, mukhoza kusintha kuchuluka. A $200 kugula kungafune kudina kawiri, pamene a $2 kudina kungapangitse kuti a $20 kugulitsa. Kutsatsa kwa PPC kumayang'ana kwambiri mawu osakira komanso omvera – mawu kapena mawu omwe anthu akufunafuna – kuti muwone momwe malonda anu amagwirira ntchito. Ngati mukuyesera kufikira anthu ambiri, ganizirani kugwiritsa ntchito mawu osakira kuti muteteze malonda anu kuti asaphatikizidwe muzotsatira.

Ngati simukutsimikiza za mtundu wanji wotsatsa womwe mungagwiritse ntchito, mutha kuyamba pang'ono ndikuyesa mawu osakira ndi makampeni osiyanasiyana mpaka mutapeza zoyenera pabizinesi yanu. PPC imakulolani kuyesa mawu osakira ndi makampeni osiyanasiyana mpaka mutapeza njira yopezera ndalama. Palinso mapulogalamu ambiri a PPC aulere komanso otsika mtengo, kotero mutha kuyesa njira zosiyanasiyana musanayike ndalama zambiri. Koma chofunikira ndikuwonetsetsa kuti mukugwiritsa ntchito zotsatsa za PPC kuti mufikire anthu ambiri..

Mawu osakira

Mukamayang'ana omvera oyenera ndi Adwords, ndikofunikira kuyang'ana kupyola mawu wamba omwe omvera anu angafune. Kupatula mawu anthawi zonse kutha kuchotsera makasitomala ena omwe angakhale nawo pamayendedwe anu ogulitsa. M'malo mwake, lembani zomwe zimathandiza kutsogolera makasitomala omwe angakhale nawo paulendo wonse wa wogula. Ikhozanso kuyala maziko a maubwenzi okhalitsa. Nawa maupangiri okuthandizani kuti mupeze mawu osakira a kampeni yanu.

Choyamba, muyenera kudziwa kugawa mawu anu osakira. Njira yabwino yochitira izi ndikuyika mawu osakira m'magulu osiyanasiyana. Pochita izi, mutha kulemba zotsatsa za mawu osakira angapo nthawi imodzi. Izi zikuthandizani kuti mukhale ndi akaunti yolinganizidwa bwino ndikuwongolera kuti mukhale ndi Ma Scores apamwamba kwambiri. Kuyamba, sankhani mawu osakira omwe amafotokoza bwino za malonda kapena ntchito yanu. Tiyeni uku, mudzatha kufikira omwe ali oyenerera pambuyo pake pakugula.

Osagwiritsa ntchito mawu osakira amodzi. Amakonda kukhala ageneric kwambiri. Mawu ataliatali, monga “organic masamba bokosi kutumiza,” alunjika kwambiri. Mawu awa amakopa makasitomala oyenera. Kugwiritsa ntchito mawu osakira pawokha sikungakhale kothandiza, makamaka ngati makasitomala anu amagwiritsa ntchito mawu osiyana pa malonda kapena ntchito yanu. Muyenera kulemba mitundu yosiyanasiyana ya mawu anu osakira, kuphatikiza mawu a colloquial, kalembedwe zina, Mabaibulo ambiri, ndi zolembedwa molakwika.

Kutsatsa

Gawo loyamba pakutsatsa pa Adwords ndikusankha kopi yanu yamalonda ndi uthenga. Zinthu zitatuzi zimakhudza kayimidwe ka zotsatsa zanu patsamba lazotsatira za Google. Mtengo pa dinani (Zamgululi) njira yabwino kwambiri yoyendetsera makasitomala omwe akufuna, koma sizothandiza pamasamba omwe ali ndi kuchuluka kwa anthu tsiku ndi tsiku. Kutsatsa kwa CPM ndi njira ina, koma imagwiritsidwa ntchito pa Display Network yokha. Zotsatsa za CPM zimawonekera pafupipafupi patsamba lofananira komwe zotsatsa za AdSense zimawonetsedwa.

Google imapereka njira zingapo zosinthira mabizinesi anu. Njira imodzi yosinthira mabizinesi ndikusintha pamanja mawu achinsinsi aliwonse. Ndalama zomwe mumayika pa liwu lililonse sizingakhudze bajeti yonse yotsatsa. Google ikudziwitsaninso za ndalama zomwe mungagwiritse ntchito pagulu lililonse lazotsatsa, koma ndalamazo zili ndi inu. Pali mitundu iwiri ya kusintha kwa mawu osakira – pamanja ndi makina. Cholinga chake ndikupangitsa kuti malonda anu aziwoneka pazotsatira zokhala ndi mtengo wotsika kwambiri pakudina kulikonse.

Njira ina yochepetsera zotsatsa zanu ndikuwonjezera chiwongola dzanja chanu. Zotsatira zabwino ndizomwe zimatengera luso la malonda anu. Izi sizimagwiritsidwa ntchito pogulitsa malonda, koma zimakuthandizani kudziwa mwayi wanu wowoneka bwino pamndandanda. Dongosolo logulitsira la Google la Adwords ndi njira yabwino yowonera kuyika kwamtsogolo kwa malonda anu ndipo salola otsatsa “kugula” njira yawo yopita pamwamba. Google imagwiritsa ntchito metric yochuluka ya CPC kuwongolera kuchuluka kwa ndalama zomwe mumalipira pakudina kulikonse.

Kugulitsanso

Kutsatsanso ndi njira yabwino kwa otsatsa omwe akufuna kufikira anthu ambiri ndi uthenga wawo. Ndi kugulitsanso, zotsatsa zanu ziwonetsedwa patsamba lomwe makasitomala anu apitako posachedwa. Koma, dziwani kuti zitha kuwoneka patsamba lomwe silikugwirizana ndi bizinesi yanu. Izi zikutanthauza kuti muyenera kuyika malo osapezekapo kuti mupewe kuchulukirachulukira kapena zonena za kulowerera. Koma kugulitsanso chiyani?

Kutsatsanso ndi mawu omwe amagwiritsidwa ntchito potsatsa pa intaneti, ndipo amatanthauza kutsata zotsatsa kwa anthu omwe ali ndi chidwi ndi zinthu zomwe mumapereka. Zotsatsa izi zimatumizidwanso kwa anthu omwewo, ndipo makasitomala omwewo atha kudinanso pa iwo. Kutsatsanso kumagwira ntchito bwino ndi Facebook, Adwords, ndi mitundu ina yotsatsa pa intaneti. Mosasamala mtundu wanu wamalonda, muyenera kuganizira kugwiritsa ntchito njirazi kuti mufikire anthu omwe angakhale makasitomala anu.

Zofanana ndendende

Mawonekedwe a Exact Match mu AdWords amalola otsatsa kuti aletse kusiyanasiyana kwa mawu osakira asanadindidwe. Zimakuthandizaninso kuti muwone kuchuluka kwa kudina komwe mukupanga ndi mawu osiyanasiyana osakira. Mwachidule, ikugwirizana ndi mawu omwe mukufufuza ndi mawu ofunika kwambiri. Ngati ndinu wogulitsa, izi zikutanthawuza kuti mwatchutchutchu kwambiri muli ndi mawu anu osakira, chabwino. Koma phindu la Exact Match mu AdWords ndi chiyani?

Mawu osakira enieni anali ongofanana ndendende ndi zomwe zafufuzidwa, zomwe zinakakamiza otsatsa kupanga ndandanda ya mawu osakira okhala ndi michira yayitali kwambiri. Mzaka zaposachedwa, komabe, Google yasintha ma algorithm kuti aganizire kalembedwe ka mawu, mitundu yapafupi, malankhulidwe, ndi maganizo. Mwanjira ina, Mawu osakira enieni a Match tsopano ndiwolondola kwambiri kuposa kale. Koma iwo akadali kutali ndi ungwiro. Mawu osakira enieni atha kukhala othandiza ngati mukulunjika omvera a niche.

Machesi enieni omwe ali mu Adwords amakulolani kuti muchepetse mafunso osakira kuti mukwaniritse bwino. Ngakhale izi zimachepetsa magalimoto, Machesi amsewu ali ndi chiwongola dzanja chapamwamba kwambiri. Kuwonjezera, chifukwa mawu osakira ofanana ndi ofunika kwambiri, amakupangitsani kuti mukhale ndi Quality Score m'njira zina. Izi ndizothandiza makamaka kwa ogulitsa pa intaneti. Choncho, pomwe si njira yabwino yopititsira patsogolo bajeti yanu yotsatsa, ndiyofunikabe. Choncho, yambani lero!

Mawu osakira

Pankhani yopanga magalimoto, mawu osakira mu Adwords ndi ofunikira monga mawu osakira nthawi zonse. Mu SEO, anthu amasankha mawu osakira omwe akufuna kuti awonekere, pomwe sakuwoneka m'mawu omwewo. Pogwiritsa ntchito mawu osakira mu Adwords, mudzaletsa zotsatsa kuti zisamawonetsedwe pazosaka zomwe sizikugwirizana ndi kampeni yanu. Mawu osakirawa amathanso kupereka zotsatira zabwino, kotero muyenera kuonetsetsa kuti mukuzigwiritsa ntchito moyenera.

Mukhozanso kuletsa mawu omwe sangasinthe kukhala makasitomala. Mwachitsanzo, ngati mulengeza za Ninja air fryer, musagwiritse ntchito mawu “mpweya wophika” mumatsatsa anu. M'malo mwake, gwiritsani ntchito mawu ngati “mpweya wophika” kapena “ninja air fryer” m'malo mwake. Ngakhale mawu achibadwa adzayendetsabe magalimoto, mudzasunga ndalama ngati mungathe kuzipewa konse. Mukamagwiritsa ntchito mawu osakira, onetsetsani kuti mukugwiritsa ntchito m'magulu otsatsa kapena makampeni omwe muli nawo.

Mawu osakira atha kukhala chilichonse kuyambira mayina otchuka mpaka mawu achindunji. Mwachitsanzo, mawu olakwika akugwirizana ndi mawu osakira atha kulepheretsa zotsatsa kuti ziwonekere pazosaka zomwe zili ndi mawu enieni kapena ziganizo. Ndizothandiza ngati bizinesi yanu ikugulitsa masokosi omwe ndi achilendo komanso ogwira ntchito pamasewera. Mungafune kuyika mawu osakira ofananirako a masokosi oponderezedwa, Mwachitsanzo. Mutha kuyikanso mawu osakira ofananirako kuti mupewe zotsatsa kuti zisawonekere pazosaka zina.

Ngati ndinu watsopano pakutsatsa kwa Pay-per-click, mungadabwe kuti mungapindule bwanji ndi Adwords. Nkhaniyi ikuwonetsani zoyambira zotsatsa za Pay-per-click, kuphatikiza kafukufuku wa mawu ofunikira, kuyitanitsa, ndi magoli abwino. Idzaperekanso njira zina zogwiritsira ntchito kwambiri chida champhamvu chamalonda ichi. Muphunzira momwe mungakulitsire ROI yanu ndikuwongolera mzere wanu pogwiritsa ntchito AdWords bwino.

Kutsatsa kwapalipi-pa-kudina

Kutsatsa kwapain-click ndi njira yotsatsira pa intaneti yomwe imakhala yolipira kampani pokhapokha wina adina pa malonda ake.. Njirayi imagwirizana kwambiri ndi injini zosaka monga Google ndi Bing, ndipo amagwiritsidwanso ntchito ndi malo ochezera a pa Intaneti. Zimaphatikizapo kulipira kampani ndalama zodziwikiratu kuti malonda ake awonekere pansi pa mawu ena osaka. Komabe, popeza otsatsa amalipira kokha wina akadina pa malonda awo, ayenera kupereka mtengo wabwino koposa wa ndalama zawo.

Pali mitundu iwiri yoyambira yotsatsa yolipira: mopanda malire komanso motengera malonda. Njira zonsezi zingakhale zopindulitsa kwa mabizinesi. Kuti musankhe chitsanzo choyenera cha malipiro, wotsatsa ayenera kusankha kaye zolinga zawo. Ngakhale kutsatsa pamainjini osakira ndi njira yabwino yopezera anthu ambiri patsamba lawo, zingakhale zosokoneza kwa oyamba kumene. Pansipa pali malangizo omwe angakuthandizeni kuti muyambe ndi njira yotsatsira digito.

Kutsatsa pa nsanja ya injini zosaka za Google ndi gawo lofunikira pakubweretsa anthu patsamba lanu. Mabidi amawerengedwa ndi Google kutengera mawu osakira. Munthu akafufuza mawu ofunika kwambiri kapena mawu, adzawonetsedwa ndi zotsatsa za gridi kutengera cholinga chawo chogula. Kukwera kwapamwamba, mtengo wotsika, ndipo m'mene mlendo angakonde kudina malonda anu.

Chimodzi mwazinthu zofunika kwambiri mu Adwords’ CTR ndiye kopi yotsatsa. Kopi yotsatsa yosangalatsa ikuthandizani kuti muwoneke bwino pampikisano. Malonda otsika, mbali inayi, zidzakuwonongerani ndalama zambiri ndikupangitsa kuti muchepetse Malonda. Koma, ndi njira yoyenera, mukhoza kuwonjezera CTR yanu. Ichi ndi gawo lofunikira pakutsatsa kwapalipi-pa-click pa Adwords.

Kafukufuku wa mawu ofunika

Kugwiritsa ntchito anthu ogula ndikufufuza zosowa zawo kudzakuthandizani kulunjika mawu oyenera abizinesi yanu. Kupanga persona kumafotokoza zomwe kasitomala akufuna, mavuto omwe amakumana nawo, ndi zinthu zomwe zimakhudza zosankha zawo zogula. Izi zitsogolera kafukufuku wanu wa mawu ofunika. Mukangolemba zamunthu wanu, gwiritsani ntchito zida zosankha mawu osakira monga Google Keyword Tool kuti mufufuze mawu osakira okhudzana. Zida izi zidzakuthandizani kuchepetsa mndandanda wautali wa mawu osakira omwe ali ndi mwayi wapamwamba kwambiri.

Chimodzi mwazinthu zofunika kwambiri pakufufuza kwa mawu osakira a AdWords ndikumvetsetsa omvera anu. Kumbukirani kuti njira zogulira zomwe kasitomala angagule zimasiyana malinga ndi mtundu wamakampani ndi zomwe akufuna kugula. Mwachitsanzo, kampani yotsatsa malonda ku London mwina sakusaka kampani yaku New York kapena Los Angeles. Ulendo wa wogula udzakhala wosiyana malinga ndi mtundu wa bizinesi, kotero kufufuza mawu ofunika ndikofunikira.

Kuphatikiza pa kugwiritsa ntchito Google Keyword Planner, mutha kugwiritsanso ntchito zida zina zofufuzira mawu osakira. Chida cha Keyword Planner cha Google ndichothandiza kwambiri pa izi. Zikuwonetsa kuchuluka kwa anthu omwe akufunafuna mawu osakira, ndi ndalama zingati zomwe amalolera kudya, ndi anthu angati omwe akufunafuna mawu enieniwo. Imaperekanso mawu osakira owonjezera kuti mufufuze. Zimakuthandizani kupanga kampeni yomwe mukufuna. Mukapeza mawu osakira ochepa, mukhoza kuwagwiritsa ntchito pa kampeni yanu.

Kugwiritsa ntchito zida monga Alexa's Keyword Difficulty Tool kudzakuthandizani kuyeza mpikisano ndi mphamvu ya mtundu wanu.. Chida ichi chimapatsa tsamba lililonse gawo la Competitive Power zomwe zikuwonetsa momwe tsambalo lilili lovomerezeka pamndandanda wazotsatira za mawu osakira.. Gawo la Voice ndi chida china chachikulu choyezera ulamuliro. Kuchulukitsa kwamphamvu kwamawu amtundu, m'pamenenso zidzatengedwa ngati zovomerezeka. Izi zitha kukuthandizani kukweza masanjidwe anu pokweza mawonekedwe ndi ulamuliro.

Kutsatsa

Pali njira zingapo zogulitsira magalimoto kudzera pa Google Adwords pulogalamu. Njira yodziwika kwambiri ndi mtengo-pa-click, zomwe zimatengera otsatsa pakudina kokha pazotsatsa zawo. CPC ndiye njira yokwera mtengo kwambiri, koma ndizotsika mtengo kwambiri ngati mukuyesera kutsata omvera enieni. Ngati mukuyesera kuwonjezera kuchuluka kwa anthu patsamba lanu, komabe, muyenera kuganizira zotsatsa za CPM. Njirayi idzawononga ndalama zochepa, koma zidzangowonetsa malonda anu kwa mazana a zikwi za anthu.

Mutha kuwonjezera kutsatsa kwanu pa liwu linalake kapena mawu kuti muwonjezere mwayi wanu wokopa alendo atsopano. Muyeneranso kulingalira za kuchuluka kwanu konsekonse kuti muzindikire kutsatsa kothandiza kwambiri. Izi zidalira pa zinthu zitatu: zomwe zili patsamba lanu, ad kopi, ndi mapangidwe a tsamba lofikira. Kukwera kwapamwamba kwapamwamba, kutsika mtengo pa kudina kudzakhala kwa inu. Komabe, njira iyi si ya aliyense. Ndikoyenera kutsatira malangizo a Google ndikugwiritsa ntchito nthawi yanu kukonza kampeni yanu.

Muyenera kuyesa kukhazikitsa kutsatsa koyambirira komwe kumakhala kokhazikika. Izi zikupatsani mwayi wosintha zotsatsa ngati muwona pateni mu data yanu. Muyeneranso kukhala ndi cholinga chokwaniritsa zomwe wotsatsa amayembekeza pazambiri zokhudzana ndi zochitika komanso kuchuluka kwa magalimoto. Pogwiritsa ntchito njira imeneyi, mudzapewa kuwononga malo otsatsa ndikupewa chilango chochokera ku Google. Zikafika pa njira zamabizinesi, ndi bwino kumamatira zomwe mukudziwa, ndikutsatira njira yotsimikiziridwa yowonjezerera bajeti yanu.

Pomaliza, muyenera kulabadira omwe akupikisana nawo’ malonda. Yang'anirani mawu osakira omwe akuwachitira bwino komanso zomwe amapereka. Kugwiritsa ntchito data yamakampeni am'mbuyomu a AdWords kukuthandizani kuti mupange zotsatsa zabwino kwambiri. Ndipo, mudzakhala ndi lingaliro labwino la mtundu wa ntchito yomwe ikukhudzidwa. Kuti mukhale wopambana pa malonda olipira, ndikofunikira kuyang'anira zotsatsa zanu ndi zotsatsa. Ngati mukufuna kuti kampeni yanu ipange ROI yapamwamba, muyenera kulabadira zomwe omwe akupikisana nawo akuchita.

Zotsatira zabwino

Kupatula kudina-kudutsa, chiwongolero chapamwamba chimatsimikiziridwanso ndi kufunikira kwa malonda ndi zochitika za tsamba lofikira. Zotsatsa zokhala ndi mawu osakira ofanana ndi magulu azotsatsa azikhala ndi Zotsatira Zamtundu Wosiyana, kutengera kulenga malonda, tsamba lofikira ndi kutsata anthu. Zotsatsa zisintha ma Quality Score awo akawonetsedwa, ndipo Google imayang'ana magawo awiri mwa atatu azinthu powerengera zotsatira. Ngati mukugwiritsa ntchito bwino akaunti ndikuyesa zambiri, mukhoza kufika mosavuta mphambu khalidwe zisanu ndi chimodzi kapena zisanu ndi ziwiri.

Ngakhale zingamveke zosavuta, Kutsika Kwabwino Kwambiri kungakuwonongerani ndalama zambiri kuposa Score Yapamwamba. Chifukwa zimachokera ku mbiri yakale, malonda anu amatha kukhala ndi Score Yapamwamba kwambiri ngakhale atakhala kuti alibe mpikisano. Mwamwayi, Google imapereka zambiri pazomwe mungayembekezere, kotero mutha kukhathamiritsa zotsatsa zanu kuti mukwaniritse ma QA apamwamba kwambiri. Pomvetsetsa zomwe zimakhudza Makhalidwe Abwino a malonda anu, mutha kukonza zotsatsa zanu ndikupindula kwambiri ndi bajeti yanu yotsatsa.

Kufunika kwa mawu ofunikira ndichinthu chofunikira kwambiri pakuwerengera kwa Quality Score, ndipo pali zinthu zingapo zomwe mungachite kuti muwongolere zanu. Kugwirizana ndi chinthu chachikulu, kotero yesani kugwiritsa ntchito mawu osakira omwe ali okhudzana ndi niche ya tsamba lanu. Kukwezera chinthu chofunikira, m'pamene kuti Quality Score yanu idzakhala yapamwamba. Mwachitsanzo, ngati mukulimbikitsa tsamba la e-commerce, yesani kuyang'ana pa mawu osakira okhudzana ndi niche yanu.

Mtundu wa batani ndi mawu omwe ali pamutu wa tsambali ndizofunikanso. Kusintha kwa zinthu izi kungapangitse kutembenuka mtima. Ntchito Zalamulo Zodandaula, Mwachitsanzo, adawonjezera kutembenuka kwawo ndi 111.6% atasintha mutu wankhani patsamba lawo. Pali njira zambiri zokongolera mphambu yanu ya Adwords, koma chofunika kwambiri, muyenera kudziwa zifukwa zazikulu zomwe zimatsimikizira. Zinthu zitatu zotsatirazi ziyenera kuthetsedwa ngati mukufuna kukulitsa chiwongola dzanja chanu.

Kulunjikanso

Imodzi mwa njira zothandiza kwambiri zowonjezerera kuchita bwino kwamakampeni anu otsatsa ndikutsatanso zolinga.. Ndi kulunjikanso, mutha kuwonetsa zotsatsa kwa alendo ena omwe adayendera tsamba lanu. Zotsatsa zanu zidzawonetsedwa pa Google Display Network kwa alendowa. Komabe, kuti mupindule kwambiri poyang'ananso, muyenera kugawa alendo anu patsamba. Kuchita izi, mutha kufananiza kuchuluka kwa anthu ndikugwiritsa ntchito chida chogawa.

Kugwiritsa ntchito retargeting kudzera pa Adwords ndi njira yabwino kwambiri yolumikizirana ndi makasitomala omwe alipo, ndi kufikira atsopano. Zotsatsa zomwe zimayikidwa patsamba lanu kudzera pa Google Adwords zimayika ma tag a Script patsamba lanu, kotero kuti anthu omwe adayendera tsamba lanu awawonenso. Njirayi ingagwiritsidwe ntchito pa malo ochezera a pa Intaneti, kuphatikiza Facebook ndi Twitter. Kuti mupeze zotsatira zambiri, kulunjikanso kuyenera kukhala gawo lokhazikika la bizinesi yanu.

Mutha kupanga mndandanda wa omvera kutengera zochita ndi zomwe amakonda pawebusayiti. Mwachitsanzo, ngati tsamba lanu likulunjika kwa anthu omwe amagwiritsa ntchito Gmail, mutha kuwatsata ndi zotsatsa zomwe zimagwirizana ndi maakaunti awo a Google. Mukhozanso kugwiritsa ntchito omvera omwe amagwirizana ndi ma adilesi a imelo a alendo omwe amabwera patsamba. Mukhozanso kugwiritsa ntchito kutembenuka kutsata masamba enaake, ngati masamba azinthu, kuti muwonjezere kubweza kwanu pazachuma. Pophatikiza njira ziwirizi, mutha kukulitsa luso lanu poyang'ananso ndi Adwords.

Omvera anu akagawidwa, mutha kukhazikitsa kampeni yowunikiranso pogwiritsa ntchito netiweki ya Google. Njira yabwino yowunikiranso ndi Adwords ndi imodzi yomwe imakhala yothandiza pa tsamba lanu komanso bizinesi yanu. Mutha kutsata omvera anu kudzera muzofalitsa zosiyanasiyana, kuphatikiza Google Display Network, YouTube, Mapulogalamu a Android, ndi zina. Kugwiritsa ntchito chitsanzo cholozeranso kumakuthandizani kuyeza kuchuluka kwa zotsatsa zilizonse zomwe zimakuwonongerani komanso njira zomwe zili zothandiza kwambiri pabizinesi yanu..

Mukagwiritsidwa ntchito moyenera, AdWords ikhoza kuthandiza mabizinesi kukwaniritsa zolinga zawo. Ndi kampeni yolunjika, amatha kuyendetsa magalimoto ambiri kumasamba awo, kupeza otsogolera ambiri, ndi kukumana ndi zotembenuka zambiri. Ngakhale SEO ndiyofunikira pabizinesi iliyonse, AdWords ikhoza kukupatsani chilimbikitso china. Poyang'ana pa mawu ofunikira ndikuwongolera zomwe zili, mutha kupanga kampeni yomwe ingagwirizane ndi msika womwe mukufuna. Kampeni yotsatsa yomwe imayang'aniridwa bwino iwonetsetsa kuti anthu oyenera amawona zotsatsa zanu.

Mawu osakira

Njira yabwino yosinthira kampeni yanu yotsatsa ndikugwiritsa ntchito mawu osakira omwe ali ogwirizana ndi mutu wa zotsatsa. Mawu osakira ayenera kukhudzana ndi tsamba lanu lofikira, ad mutu, kapena onse awiri. Mawu awiri kapena atatu ndi othandiza kwambiri. Nawa maupangiri osankha mawu osakira. Mukhozanso kuchotsa mawu ena ofunika m'magulu enaake otsatsa. Listed below are tips on how to choose and use keywords to improve your ad campaigns.

Before choosing keywords for AdWords, you should consider your audience and their search intent. If you exclude general terms, you may cut off potential customers from your sales funnel. Pamenepa, your ads will appear only for customers who type in a phrase related to yours. M'malo mwake, focus on creating helpful content that guides your prospects through the buying process and establishes relationships. Listed below are some examples of effective keywords for AdWords.

Phrase Match: When selecting keywords for your campaign, you should use a phrase-matching tool. It allows you to limit your spending and get targeted customers. If your audience uses these terms frequently, you can use a phrase-match keyword, zomwe zimangowonetsa malonda anu pamawu omwe ali ndi masipelo ofanana ndi mawuwo. Njirayi itsimikizira kuti malonda anu adzawonekera pokhapokha anthu akufufuza mawu enieniwo.

Zotsatira zabwino

Kupeza bwino kumatengera zinthu zitatu: chiyembekezero cha clickthrough (Mtengo CTR), kufunika kwa malonda anu, ndi zomwe alendo amakumana nazo akamadina malonda anu. Zotsatira zabwino zimasiyana pakati pa mawu osakira omwewo ndi magulu otsatsa. Kutengera kulenga malonda, masamba otsikira, ndi kutsata anthu, Quality Score imatha kusiyana kwambiri. Malonda anu atatha, Google isintha ma Quality Score kutengera chidziwitsochi. Pali magawo atatu otheka pamalonda anu: “Wapamwamba,” “Wamba,” ndi 'Poor'.

Gawo loyamba lazopambana ndi momwe malonda anu amachitira motsutsana ndi omwe akupikisana nawo. Ngati mukuyang'ana mawu osakira, ndikofunikira kuti mutu wanu ukhale wovuta momwe mungathere. Chinthu chinanso chofunikira ndi chakuti malonda anu ali ndi zinthu zapamwamba kapena ayi. Google safuna kuti alendo azitaya nthawi powerenga zinthu zotsika. Komabe, ngati malonda anu ali ndi CTR yapamwamba koma yapamwamba kwambiri, ndikwabwino kuyimitsa kaye ndikuyika zina.

Kupambana kwabwino sikukukhudzana mwachindunji ndi kukopera kotsatsa, koma ndikofunikira kukumbukira kuti ndizomwe zimayambitsa kusanja kwa malonda anu. Tsamba lanu lamalonda ndi tsamba lofikira liyenera kufanana ndi zomwe muli nazo ndikuwongolera kuchuluka kwake. Zinthu zina zikuphatikizapo kufunikira kwa mawu ofunikira a malo ndi chipangizo. Mwachitsanzo, ngati malonda anu akuyang'ana ogula ku Detroit, idzakhala ndi mphambu yotsika kuposa imodzi yotengera kufunika kwake.

Mtengo

Mtengo wapamwezi wa kampani yaying'ono mpaka yapakati kuti igwiritse ntchito Google Adwords ndi pakati pa madola zikwi zisanu ndi zinayi mpaka khumi pamwezi.. Ndizo pafupifupi $100 ku $120,000 pachaka. Koma mtengo wake ukhoza kukhala wapamwamba kapena wotsika, kutengera mafakitale ndi nsanja zomwe zimagwiritsidwa ntchito. Mtengo wake nthawi zambiri umakhala wokwera kwambiri wa mawu osakira amtengo wapatali, zomwe zimapikisana kwambiri. Koma ngati cholinga chanu ndikupeza anthu ambiri patsamba lanu kapena malonda, muyenera kukhala ndi cholinga chowononga ndalama zosakwana madola khumi podina.

Pali njira zingapo zodziwira ndalama zomwe muyenera kugwiritsa ntchito pa Adwords, kutengera mtundu wabizinesi yomwe mumayendetsa. Njira yolipiriratu kapena yolembetsa ikhoza kukhala yoyenera kwa inu. Mutha kugwiritsa ntchito pulogalamu yaulere yaulere yoperekedwa ndi Google kuti muwone mawu osakira omwe akupikisana komanso ndi anthu angati omwe akufunafuna chinthu china. Ngati bajeti yanu ikuloleza, mutha kugawa gawo lina la bajeti yanu pazotsatsa zam'manja, ndipo mutha kutsata mtundu wina wa foni yam'manja.

Ngakhale kuti utumiki wokwera mtengo, AdWords ndi njira yabwino yotsatsira yomwe imawulula bizinesi yanu kwa mamiliyoni a makasitomala omwe angakhalepo. AdWords ingathandizenso kuchepetsa mtengo pokweza masinthidwe. Ndikofunikira kukumbukira kuti palibe njira yotsimikizika yopambana. Pomaliza pake, mtengo wa Adwords ndi woyenera kubwerera komwe kungathe. Palibe njira yabwinoko yoyambira ulendo wanu wotsatsa pa intaneti.

Kutsatsa

Mtengo wa kudina kulikonse (Zamgululi) njira ndiyo njira yokhazikika yopangira malonda pa Adwords. Njira iyi ndiyothandiza kwambiri pakuyendetsa makasitomala omwe akutsata patsamba lanu, koma sizoyenera kupanga kuchuluka kwa magalimoto tsiku ndi tsiku. Mutha kugwiritsa ntchito mtengo pa mille (CPM) njira yotsatsa pa Adwords kuti muchepetse CPC yanu. Zotsatsa za CPM zimawonetsedwa pafupipafupi pamawebusayiti ogwirizana omwe amawonetsa zotsatsa za AdSense.

Ngati ndinu control freak, Adwords ndiye malo abwino ogulitsira malonda kapena ntchito yanu. Ndi dongosolo lake lotha kusintha, mukhoza kudziwa nthawi, ku, ndi kuphulika zingati. Mutha kulunjika makasitomala anu mwaukadaulo ndikuwonekera koyamba pazotsatira. Mwachitsanzo, ngati mukugulitsa zikwama zam'manja pa intaneti, mungafune kulunjika anthu omwe amagula zinthu zotere. Za ichi, mukhoza kuwalunjika pofufuza zosowa zawo ndi zomwe amakonda.

Njira ina yothandiza pakuwongolera kampeni yanu ya Adwords ndikuigawa kukhala angapo “magulu a malonda.” Maguluwa azikhala ndi mawu okhudzana ndi khumi mpaka makumi asanu. Mutha kuwunika gulu lirilonse padera. Google idzagwiritsa ntchito chiwongola dzanja chimodzi pagulu lililonse. Kugawikana kwanzeru kumeneku kwa mawu ndiye chinsinsi chowongolera kampeni yanu yonse. Ngati simukudziwa malamulo awa, mutha kuwononga ndalama zanu za Adwords.

Zithunzi za SKAG

SKAGs mu Adwords ndi njira yotchuka yopangira ndikuyendetsa kampeni. Popanga SKAG, mumabwereza gulu lotsatsa kuti mulondole mawu osakira. Kwa gulu lirilonse, pangani zotsatsa zamtundu wina. Mwachitsanzo, ngati muli ndi gulu la mawu osakira awiri, pangani makope awiri osiyana a malonda ndikugwiritsa ntchito limodzi pa liwu lililonse. Limodzi pa liwu lililonse lofunikira likhala lothandiza kwambiri kuposa malonda amodzi a mawu osakira omwewo. M'kupita kwanthawi, izi zidzalipira!

Ma SKAG ndiwothandiza kukulitsa mitengo yotembenuka ndikuwongolera kufunikira kwa zotsatsa zanu. Ogwiritsa amayembekezera zotsatira zoyenera komanso zotsatsa zomwe zimagwirizana ndi zomwe amasaka. Mtengo wapatali wa magawo CTR, chabwino. Ma SKAG ndi njira yabwinoko kwamakampani omwe amatsatsa zinthu zingapo. Ngakhale sizothandiza ngati magulu angapo otsatsa malonda, iwo akhoza kukhala njira yabwino kwa osiyanasiyana mankhwala. Komabe, ndikofunikira kukumbukira kuti mitundu yosiyanasiyana ya mawu osakira ili ndi mapindu osiyanasiyana.

Ma SKAG amakulolani kuti musinthe malonda anu kuti agwirizane ndi mawu osakira. Izi zimakulitsa kufunikira kwake kwa Google ndikuwongolera zotsatsa zanu, chinthu chofunikira pakukhathamiritsa kampeni. Magulu otsatsa achikhalidwe amakhala ndi mawu osakira angapo, ndi kusintha malonda kwa ochepa a iwo akhoza kuonjezera CTR kwa ena koma kuchepetsa kwa ena. Ndi SKAGs, zotsatsa zanu zidzakhala zogwirizana ndi wofufuzayo komanso kukhala ndi CPA yotsika.

Kufanana kwakukulu

Mtundu wokhazikika wamasewera mu Google Adwords ndiwofanana kwambiri, zomwe zimalola kuti malonda anu aziwoneka pakusaka kogwirizana komanso ngakhale mawu osakira mawu osakira. Machesi otambalala ndiye mtundu wamasewera ochepera kwambiri ndipo amakupatsirani kusinthasintha pankhani ya mawu onse. Ndizothandiza makamaka pa mawu osakira amchira wautali, ndipo umboni ukusonyeza kuti akhoza kusintha ROI yanu. Komabe, sikungakhale chisankho chabwino kwambiri kwa otsatsa atsopano omwe samamvetsetsa kusiyana pakati pa mitundu ya machesi.

Ngakhale machesi ambiri amakhala otetezeka kugwiritsa ntchito maakaunti atsopano, Zitha kukhalanso ndi zotsatira zoyipa kwa mtundu. Ngati mumagwiritsa ntchito machesi ambiri, kuzindikirika kwanu kwa mawu osakira kudzayenda molakwika, ndipo malonda anu aziwoneka muzosaka zosafunikira. Lamulo labwino la chala chachikulu ndikugulitsa zotsika kwambiri pamigwirizano yotakata. Tiyeni uku, mukhoza kuchepetsa mtengo wokwera. Komanso, onetsetsani kuti mwalemba mawu anu achinsinsi mu fayilo ya Excel ngati ndinu wogwiritsa ntchito kwambiri.

Mawu osakira oyipa sangafanane ndi mawu ofanana, zosiyana zosiyana, ndi zambiri. Malamulo omwewo amagwiranso ntchito pa mawu osakira a mawu amodzi. Google sakufuna kuti muphe akaunti yanu mwangozi mwa kunyalanyaza mawu ofunikira. Broad match ndiye njira yabwino kwambiri kwa otsatsa omwe akufuna kukulitsa matembenuzidwe osalipira magalimoto osayenera. Mawu osakira amagwiritsidwa ntchito kuthetsa kuchuluka kwa magalimoto osafunikira ndikuwonjezera ROI. Kufanana kwakukulu ndi njira yabwino ngati mawu kapena mawu enaake sakugwira ntchito pa kampeni yanu.

Pali njira zambiri zopangira akaunti ya Adwords. Nazi zina mwazofala kwambiri. M'nkhaniyi, Ndikuphimba CPC, Zofanana ndendende, Kulunjikanso, Zowonjezera, ndi zina. Mwachiyembekezo, malangizo awa adzakuthandizani kuti muyambe ndikugwiritsa ntchito bwino malonda anu. Kumbukirani kuti akaunti yanu ya Adwords ndiye maziko a tsamba lanu, choncho khalani ndi nthawi yophunzira za aliyense. Mukakhala ndi chidziwitso choyambirira cha Adwords, mudzakhala okonzeka kupanga kampeni yanu yoyamba!

Mtengo pa dinani (Zamgululi)

Muyenera kudziwa kuti Mtengo Pa Dinani (Zamgululi) mu Adwords sizofanana ndi CPC pamwambo wotsatsa wamba. Pomwe CPC imatanthawuza mtengo wotsatsa, CPM ikukhudzidwa ndi kuchuluka kwa zomwe malonda anu amapeza. Ngakhale mtengo wotsatsa umasiyana kwambiri, zida zodziwika bwino zotsatsa pa intaneti zikuwonetsa CPC pamawu awo osakira. Muyeneranso kudziwa kuti CPC sikutanthauza mtengo wokwera kwambiri pakudina kulikonse.

Mtengo uliwonse umadalira pazifukwa zosiyanasiyana, kuphatikiza chigoli chapamwamba, mawu osakira, ndi ad text. Kutsatsa kwapamwamba kwambiri kumakopa kudina kochulukirapo ndipo kumatha kuyembekezera kuchotsera mpaka 50%. Zotsatsa zotsika kwambiri zimakopa kuti anthu azingodina pang'ono, ndi chifukwa chake, mudzalipira CPC yapamwamba. Kuti muwonjezere CPC yanu, yesani kukonza zolemba zanu zotsatsa komanso tsamba lanu. Onetsetsani kuti muli ndi CTR yapamwamba yolimbikitsa alendo kuti adinde malonda anu.

CPC imakhazikitsidwa ndi kampani yotsatsa kudzera mu malonda. Wotsatsa malonda angasankhe kutumiza mabidi pamanja kapena zokha. Wotsatsa pamanja amatchula kuchuluka kwa CPC pa mawu osakira kapena gulu la zotsatsa. Otsatsa pamanja amakhala ndi ulamuliro pa mabidi awo ndipo amatha kusintha mabizinesi awo kuti adulidwe kwambiri. Njira imeneyi ingakhale yopindulitsa m'njira zambiri. Ngakhale ndikofunikira kuwonetsetsa kuti mukudziwa bajeti yanu musanayambe kampeni yotsatsa, muyenera kumvetsetsa momwe malonda amagwirira ntchito komanso zomwe muyenera kuyang'anira.

Kukhala ndi lingaliro lazomwe mukufuna ROI ndikofunikira pa kampeni yabwino yotsatsa. Muyenera kuwonetsetsa kuti simukuphonya malonda aliwonse kapena mwayi wotsogolera. Ngati mupereka ndalama zotsika kwambiri, mudzakhala ndi zovuta kupanga ROI. Koma pokumbukira kuti mtengo wokulirapo pakudina sinthawi zonse mtengo womaliza, mutha kukhathamiritsa CPC kuti muwonjezere phindu lanu. Muyeneranso kudziwa kuti max CPC mu Adwords si mtengo womaliza. Otsatsa ambiri amangolipira ndalama zochepa kuti adutse pa Ad Rank kapena kumenya omwe akupikisana nawo’ Malonda Otsatsa.

Zotsatsa za Facebook zimasiyana ndi injini zosakira zachikhalidwe momwe amawerengera CPC. M'malo moganizira zotsatsa kapena kuchuluka kwabwino, Facebook imayang'ana kwambiri omvera omwe mukufuna. Omvera ena omwe akutsata adzakhala okwera mtengo kuposa ena. Omvera omwe akutsata amatenganso gawo pazambiri zotsatsa komanso nthawi ya kampeni. Kupambana koyenera ndi chinthu china mu Facebook Ad CPC. Facebook imawerengera mtengo wotsatsa malonda malinga ndi zomwe akuyembekezeredwa. Zopambana zapamwamba zimalipidwa ndi ndalama zotsika mtengo.

Zofanana ndendende

Ngati mukuganiza momwe mungapangire machesi enieni mu Adwords, simuli nokha. Google yasintha posachedwa malamulo awo ofananira. Ngakhale ndizotheka kugwiritsa ntchito kufanana kwenikweni kwa mawu anu osakira, ndizochepa kuposa mawu kapena kufanana kwakukulu, zomwe zingapangitse kuti malonda anu awonekere pamafunso omwe simukufuna kutsatsa. Mutha kusintha machesi enieni kuti muchepetse kuwoneka kwa malonda anu pamitundu ina yosafunikira kapena yosachita bwino.

Mwachitsanzo, kufanana kwenikweni kwa mawu ofunikira amtundu wapaulendo sikudzawonekera pakufufuza kwa mtunduwo. M'malo mwake, zotsatsa zapaulendo zochotsera siziwonetsedwa pakufufuza mawu osakira mtundu wapaulendo. Izi ndizothandiza makamaka kwa otsatsa omwe ali ndi bajeti yakukula. Ndi kufananiza kosiyanasiyana, mawu awo amakono adzawonjezeka ndipo adzatha kupeza zatsopano, mawu osakira okhudzana ndi zomwe wogwiritsa ntchito akufuna. Pomaliza, kutsatsa kwaotomatiki kumawalola kuti azigwirabe ntchito zawo ngakhale kufikira kwawo kukuwonjezeka.

Kufanana kwenikweni mu Adwords kumagwirizana ndi mawu osakira ndi mawu kapena mawu. Pamene anthu amafufuza mawu enieniwo kapena chiganizo, malonda adzawonetsedwa pa mawu enieniwo. Mawu osakira enieni ali ndi kudina kwakukulu. Komabe, simungathe kudina kapena kudina kochulukira mukamagwiritsa ntchito mawu ofanana. Koma, amatha kuwoneka ngati munthu akufunafuna chinthu kapena mawu osakira omwe amagwirizana ndi malonda anu.

Zikafika pamakina achinsinsi mu Adwords, kugwiritsa ntchito machesi enieni ndi kubetcha kowopsa. Ngakhale ikhoza kukhala njira yabwino yowonjezerera kuwonekera kwa tsamba lanu ndi kuchuluka kwa magalimoto, zingapangitsenso kuti tsamba lanu lilandire zilango kuchokera ku Google. Chifukwa chake ndikofunikira kuwunika mosamala mbiri yanu ya backlink. Apo ayi, mutha kuwoneka ngati mukusewera zotsatira zakusaka. Muyenera kugwiritsa ntchito mawu osakira omwe ali oyenera.

Kulunjikanso

Njira imodzi yabwino yopititsira patsogolo kutsata kwanu ndi kampeni ya Adwords ndikugawa omvera anu.. Pogawaniza alendo anu pamasamba potengera kuchuluka kwa anthu, mutha kuwonetsetsa kuti zotsatsa zanu zikuwonetsedwa kwa okhawo omwe ali ndi chidwi ndi zinthu zanu. Mukhozanso kugawa alendo anu malinga ndi dziko, jenda, zaka, ndi zinthu zina kuti muwonjezere zotsatira zanu. Nayi chiwongolero chogawaniza alendo anu patsamba kuti agulitsenso ndi Adwords.

Kuyang'ananso ndi makampeni a Adwords kutha kugwiritsidwa ntchito pamitundu yosiyanasiyana yamawebusayiti ndi mapulogalamu am'manja. Mosiyana ndi remarket pa chikhalidwe TV, dynamic retargeting imagwiritsa ntchito mawu osakira m'malo mwawebusayiti yomwe idayendera. Makampeni otsatanso zolinga amathanso kuyendetsedwa kudzera pakusinthana ndi ochita zapakati. Koma musanagwiritse ntchito njira imeneyi, onetsetsani kuti mwaphunzira za njira zabwino zotsatsira zamtunduwu. Mutha kusintha matembenuzidwe anu ndikuwonjezera ROI yanu potsatira izi.

Kugwiritsa ntchito kubwerezanso ndi Adwords ndi malo ochezera a pa Intaneti ndi njira yabwino yolumikizirana ndi makasitomala omwe alipo komanso omwe angakhale nawo. Facebook ndi njira yabwino yopangira otsatira anu, pamene Twitter ili ndi oposa makumi asanu ndi awiri peresenti ya alendo ake pamwezi ndi mafoni. Chifukwa chake onetsetsani kuti zotsatsa zanu zimamvera ogwiritsa ntchito mafoni. Kuyang'ananso ndi Adwords kudzakuthandizani kukopa chidwi cha omvera anu ndikuwasintha kukhala makasitomala olipira.

Muyeneranso kumvetsetsa mitundu yosiyanasiyana yamitundu yamabizinesi a Adwords. Kutsatsa kwa CPC kumakuthandizani kuti muwonjezere kutembenuka kwanu, pomwe kutsata kutembenuka kwamphamvu kumakankhira zowonera. Ndikofunika kusankha chitsanzo choyenera malinga ndi zolinga zanu zenizeni. Kumbukirani kuti nsanja iliyonse yotsatsa imagwira ntchito mosiyana. Choncho, muyenera kusankha yomwe imamveka bwino pama KPIs anu ndi bajeti. Onetsetsani kuti mukudziwa mitundu yosiyanasiyana yotsatsa kuti muthe kukulitsa kampeni yanu moyenera.

Njira yolozeranso ukonde imakuthandizani kuti mutumize zotsatsa kwa ogwiritsa ntchito osadziwika malinga ndi mbiri yawo yosakatula.. Njirayi imakupatsani mwayi wowonetsa zotsatsa zogwirizana ndi zinthu zomwe alendo adaziwona m'mbuyomu. Pogwiritsa ntchito imelo kutsatsanso, mutha kutumizanso zotsatsa kumangolo osiyidwa. Ngati ndinu watsopano kutsatsa, Google Adwords ndi malo abwino oyambira. Kuyang'ananso ndi Adwords ndi njira yabwino yowonetsetsa kuti malonda anu amawonedwa ndi anthu ambiri momwe angathere.

Zowonjezera

Mukakhazikitsa malonda, muli ndi zosankha zambiri. Mutha kusankha kuchokera kumitundu yosiyanasiyana yazotsatsa, malingana ndi zolinga zanu. Otsatsa ambiri amasankha kugwiritsa ntchito mauthenga owonjezera kuti agwirizane ndi omwe angakhale makasitomala. Ndiosavuta kukhazikitsa ndikuyendetsa pa ndandanda. Zowonjezera izi ndizofanana ndi Zowonjezera Mauthenga ndi Zowonjezera Zoyimba. Maphunziro a Google akuthandizani pakukhazikitsa zowonjezera za App. Ngati muli ndi mafunso kapena mukufuna kudziwa zambiri, mutha kulumikizana ndi Google mwachindunji.

Sitelink Extension ndi yaulere ndipo imathandizira owonera anu kuyimbira bizinesi yanu. Mukhozanso kusankha Call Extension, zomwe zimalola owonera kuyimba zotsatsa. Zotsatsa zamtundu uwu zimalola zambiri zazinthu ndi ntchito zakampani. Pomaliza, zimakulolani kuti mupange malonda ambiri. Koma, musanayambe kugwiritsa ntchito zowonjezera zotsatsazi, muyenera kusankha ngati ali oyenera bizinesi yanu.

Pomwe ma Ad extensions amatha kukweza mitengo yodina, amathanso kukulitsa kukula kwa malonda anu ndi kutchuka. Panthawi yake, malonda aatali amatha kudina ndipo adzabweretsa kuchuluka kwa magalimoto. Kuphatikiza apo, kugwiritsa ntchito kukulitsa malonda kungakuthandizeni kusiyanitsa bizinesi yanu ndi omwe akupikisana nawo. Ndipo, pomwe zowonjezera zotsatsa nthawi zambiri sizigwiritsidwa ntchito mochepera, atha kupititsa patsogolo ntchito ya kampeni yanu ya Google Adwords.

Njira inanso yogwiritsira ntchito zowonjezera zamtengo wa Adwords ndikuphatikizanso zambiri zazinthu ndi ntchito zomwe mukugulitsa. Ndibwino kulumikiza zinthu ndi ntchito zomwe zimagwirizana ndi mawu osakira mugulu lanu lazotsatsa, chifukwa zimawonjezera mwayi wanu wopeza kutembenuka pamasamba otsikira pambuyo podina. Komabe, ngati malonda anu sali ofunikira, ogwiritsa adzasunthira ku malonda ena omwe sayankhula ndi zosowa zawo.

Zowonjezera Zowonjezera ndi zina zodziwika bwino za Google AdWords. Amawonekera mumafunso osankhidwa ndikusaka ndipo amapereka mwayi wolumikizana nawo kwa omwe angakhale makasitomala, monga imelo adilesi. Zowonjezera izi zapangidwa kuti zikhale njira zosavuta zopangira kutsogolera ndikugwirizanitsa makasitomala omwe angakhale nawo ndi mabizinesi. Pamene kasitomala adina pazowonjezera kulumikizana, adzatumizidwa ku webusayiti ya bizinesi yanu komwe angapemphe zambiri zamalonda kapena ntchito.

Google Adwords ikhoza kukhala gawo lopambana kwambiri pakutsatsa kwanu. Google imapereka zida zaulere zokuthandizani kuyendetsa kampeni yanu mosavuta, kuphatikizapo forum. Kuwerengera momveka bwino zolinga zanu ndikumvetsetsa momwe mungayesere kuchita bwino ndikofunikira kuti muchite bwino. Ndikofunika kwambiri kudziwa chifukwa chake mukugwiritsa ntchito AdWords komanso momwe mungayang'anire bwino. Nawa maupangiri oyambira ndi AdWords. Pitirizani kuwerenga kuti mudziwe zambiri za zida zamphamvu zotsatsa izi.

Mtengo pa dinani

Kusunga Mtengo Pakudina kwa AdWords kumakhala kotsika ndikofunikira pakutsatsa kulikonse. Mtengo wakudina kulikonse pazotsatsa zanu umadziwika kuti Cost Per Click (Zamgululi). Pali maupangiri omwe mungatsatire kuti muchepetse mtengo wa kampeni yanu yotsatsa. Choyamba, gwiritsani ntchito mawu osakira amchira omwe ali ndi mawu osaka ochepa, koma cholinga chozindikirika. Gwiritsani ntchito zazifupi, mawu achinsinsi ngati nkotheka. Mawu osakira awa adzakopa mabizinesi ambiri.

Kuti mudziwe mtengo wanu podina, muyenera kudziwa kaye mphambu yanu yabwino. Zotsatira zabwino zimalumikizidwa ndi mawu osakira komanso zolemba zotsatsa pamalonda anu. Zotsatira Zapamwamba zimawonetsa kufunikira kotero kuti CPC yotsika. Komanso, kumbukirani kuti kukweza CTR yanu, chabwino. Komabe, pamene mpikisano ukuwonjezeka, mtengo uliwonse mukadina ukhoza kuwonjezeka, chifukwa chake yang'anani nambalayi ndikuyesera kukhathamiritsa malonda anu kuti awonetse kufunikira kwake.

Pomaliza, kumbukirani kuti mtengo pa dinani zimasiyanasiyana malinga ndi mankhwala. Mtengo wapatali wa magawo CPC, m'pamene mungadindidwe ndi kasitomala. Mwachitsanzo, kampani yazamalamulo yomwe imachita za ngozi mwachibadwa ingakhale yokwera mtengo kuposa bizinesi yogulitsa masokosi a Khrisimasi. Ngakhale mtengo pa kudina angaoneke mkulu kwa a $5 Soko la Khrisimasi, sizingakhale zopindulitsa kwa loya kulengeza za nthawi yomwe ikukhudza ngozi.

Mtengo wa kudina kulikonse umasiyana kwambiri pakati pa mafakitale. Kampani yazamalamulo, Mwachitsanzo, akanalipira $6 paliponse, pomwe tsamba la e-commerce lingalipira $1. Geotargeting ndi njira yabwino yopewera kudina kopanda ntchito ndikuwonjezera CTR yanu. Njira iyi ndiyothandiza kwambiri kwa ogulitsa omwe ali ndi malo enieni mkati mwadera linalake. CTR idzawonjezeka, pomwe Quality Score idzayenda bwino. Zonse, ndi ndalama zopindulitsa.

Mtengo pakudina kulikonse ndi njira yoyambira yomwe imagwiritsidwa ntchito potsatsa ndipo imagwiritsidwa ntchito kuyika mtengo wokwera pakudina kulikonse pamakampeni a Google AdWords.. Mtengo pakudina kulikonse utha kusiyanasiyana kutengera mawu omwe akutsatsa komanso kukula kwa bajeti. Ndikofunika kudziwa kuti CPC yanu yapamwamba kwambiri ndi chiyani, popeza zingakhale zokwera kuposa mtengo weniweni wa kudina. Palinso mitundu iwiri ya CPC: manual ndi automatic.

Kutsata kutembenuka

Anthu ambiri amadabwa momwe angayang'anire kuchuluka kwa kutembenuka kwa Adwords komwe kumachitika alendo atadina malonda awo. Kutsata kutembenuka ndi njira yabwino kwambiri yowonera zochitika izi. Ndikofunikira kukhazikitsa zosinthika zomwezo pa kampeni iliyonse yomwe mumayendetsa kuti muwone kuchuluka kwa anthu omwe adayendera tsamba lanu mutadina zotsatsa zanu.. Nazi njira zina zoyendetsera kutembenuka kwa Adwords:

o Dziwani kutembenuka komwe kuli kofunika kwambiri. Ngati mlendo akulembetsa mipikisano iwiri yachifundo, uko kungawerengedwe ngati kutembenuka kuwiri. Mofananamo, ngati mlendo atsitsa chidutswa cha zomwe zili, uku kukanakhala kutembenuka kumodzi. Dziwani kuti ndi matembenuzidwe ati omwe ali ofunikira kwambiri ndipo sinthani makonda anu kuti awonetsere izi. Mukangotsimikiza momwe mungayang'anire otembenuka, mudzatha kuona kuti ndi mawu ati omwe akupanga magalimoto ambiri komanso omwe akuyendetsa phindu lalikulu.

Kutsata zosintha zamawonekedwe, sankhani “Onani kudzera pawindo lakutembenuka” mwina. Izi zili mugawo la Advanced Settings la akaunti yanu. Imatsata anthu omwe amawona malonda anu koma osadina. Anthu awa atha kubwereranso patsamba lanu mtsogolomo ndikutembenuza, koma osati nthawi yomweyo. Posankha chitsanzo ichi, sankhani kuchuluka kwa nthawi yomwe yadutsa kuchokera pomwe mlendo adawonera komaliza malonda anu. Ngati tsamba lanu silikupanga ndalama, gwiritsani ntchito nambala yokwezeka posintha mawonekedwe.

Ngati malonda anu akupanga mafoni, ndikofunikira kutsatira mafoni awa. Kuyika ma code otsata otembenuka patsamba lofikira patsamba lanu kudzakuthandizani kumvetsetsa kuti ndi kampeni iti yomwe imakupindulirani kwambiri. Mukangodziwa kuti ndi mafoni angati omwe malonda ena adalandira, mutha kukhathamiritsa kampeni yanu. Pali njira zingapo zoyambira kutsata kutembenuka kwa Adwords. Izi zikuphatikiza kupanga Global Site Tag ndikuikonza kuti igwirizane ndi zomwe mukuchita.

Ena, kudziwa gulu lomwe wosuta adina. Kutembenuka kumagwera m'magulu angapo. Mutha kusankha kuyeza mitundu yonse ya kutembenuka, kuchokera ku mibadwo yotsogola kupita ku mawonedwe atsamba kupita ku ma signups. Mukhozanso kuphatikiza “zina” kufananiza mitundu yosiyanasiyana ya kutembenuka. Mwachitsanzo, mutha kufananiza kutembenuka kwa anthu omwe adayendera tsamba lanu koma osagula chilichonse. Kuyika mitundu iyi yosinthika kugulu kudzakuthandizani kufananiza mitundu yosiyanasiyana ya kutembenuka kwa omvera omwewo.

Kafukufuku wa mawu ofunika

Kuti mupindule kwambiri ndi kafukufuku wanu wa mawu osakira, choyamba muyenera kumvetsetsa zamakampani anu, omvera omwe akufuna, ndi mankhwala. Ndiye, muyenera kupanga munthu wogula kutengera mawu osakira ndi mawu osakira ogwirizana. Pogwiritsa ntchito mfundozi, mutha kupanga zofunikira zomwe zimagwirizana ndi omvera anu. Mutha kugwiritsa ntchito kafukufuku wamawu osakira kuti mupange zomwe zikugwirizana ndi zosowa za omvera awa. Potsatira izi, mudzakhala mukupita kukapeza masanjidwe apamwamba komanso magalimoto ambiri.

Mungapeze zambiri zofunikira posonkhanitsa mndandanda wazinthu zothandizira. Malo abwino oyambira ndi nkhokwe ya EBSCOhost, yomwe ili ndi nkhani zoposa mamiliyoni anayi. Mutha kusaka mitundu ingapo yamawu omwewo, monga “adilesi”, “mtengo,” kapena “inshuwaransi yamagalimoto.” Komanso, mukalemba mawu ofunika, gwiritsani ntchito zizindikiro kuti muwonetsetse kuti mukugwiritsa ntchito mawu enieni. Mukakhala ndi mndandanda wamawu ofunikira, mutha kuyamba kulemba nawo zomwe muli nazo.

Kugwiritsa ntchito mawu osakira ndikofunikira pa SEO. Pozindikira mitu yotchuka ndi mawu osakira, mutha kukhathamiritsa tsamba lanu ndikutsata makasitomala ambiri. Kuphatikiza pakuwonetsetsa kuti masanjidwe a injini zosaka a organic, kufufuza kwa mawu achinsinsi kumakupatsani mwayi wosankha njira yayikulu yotsatsira malonda anu. Pomvetsetsa zokonda ndi machitidwe a omvera anu, mutha kudziwanso ngati mutuwo uli wopikisana. Kugwiritsa ntchito mawu ofunikira kudzakuthandizani kufikira omvera ambiri ndikutembenuza alendo kukhala makasitomala.

Njira yabwino yoyambira kampeni yanu ya AdWords ndikufufuza mawu otchuka abizinesi yanu. Izi zili choncho chifukwa mawuwa ali ndi mawu osaka kwambiri. Ndikofunikira kudziwa kuphatikiza koyenera kwa mawu osakira okwera ndi otsika omwe angapereke zotsatira zabwino kwambiri. Pali njira zambiri zoyeretsera kafukufuku wamawu anu osafunikira, koma chogwira mtima kwambiri ndicho kulunjika pa omvera anu enieni. Omvera anu amayang'ana kwambiri, PPC yocheperako yomwe muyenera kugwiritsa ntchito pa kampeni yanu.

Chida chabwino chofufuzira mawu osakira chimapereka mayeso aulere komanso olipidwa pamawu odziwika kwambiri. Mungagwiritse ntchito mayeserowa aulere kuti mumve za chida musanagwiritse ntchito ndalama. Mutha kugwiritsanso ntchito zida zofufuzira mawu ofunikira operekedwa ndi Google kuti muwone mawu osakira omwe akuyambitsa kuchuluka kwa anthu patsamba lanu. Ichi ndi gawo lofunikira la njira yabwino ya SEO, ndipo kugwiritsa ntchito zida izi kudzakuthandizani kupanga njira yabwino kwambiri ya mawu osakira. Mukakhala ndi keyword strategy yokhazikitsidwa, mutha kuyamba kugwiritsa ntchito njira zanu kuti muwonetsetse kuti tsamba lanu likuyenda bwino pamakina osakira.

Kubwereza

Kutsatsanso ndi Adwords kumakupatsani mwayi wolunjika omwe adabwera patsamba lanu ndi zotsatsa zosinthidwa makonda. Kutsatsanso ndi njira yabwino kwambiri yobweretsera ogwiritsa ntchito munjira yogulitsa, zomwe zimakupatsani mwayi wambiri wowatembenuza. Kutsatsanso kwa AdWords kumakupatsani mwayi wogawa omvera anu ndi chilankhulo, ndalama, ndi maphunziro. Kutsatsanso kumagwiranso ntchito mofananamo. Imapanga mndandanda wa ogwiritsa ntchito omwe adayendera kale tsamba lanu, ndi amene asonyeza chidwi ndi malonda kapena ntchito yanu.

Kutsatsanso ndi AdWords kwakhala nkhani yovuta kwambiri pazaka zisanu zapitazi. Retargeting ndi buzzword, ndipo ili pafupifupi theka lodziwika ku France, Russia, ndi China monga zilili ku US. Koma zimagwira ntchito bwanji? Ndikosavuta kusokonezedwa ndi ma acronyms onse. Pano pali choyambirira chofulumira. Ndipo kumbukirani, kugulitsanso sikugwira ntchito chifukwa kumawononga ndalama zambiri.

Musanagwiritse ntchito Google AdWords kutsatsa bizinesi yanu, muyenera kumvetsetsa momwe zimagwirira ntchito. Google sets up ad groups to make the management of your ads easier. Each campaign contains one ad and a variety of keywords, including phrase match and broad match. When you set your keyword match to broad, Google sets your ad copy to be relevant anywhere a user types it. You can then customize your ad copy to reach your target audience.

Learn about Google AdWords

If you’re interested in learning more about Google AdWords, then you’ve come to the right place. AdWords is a pay-per-click advertising program that lets you create ads for specific keywords on Google. As the portal to the Internet, Google’s user base is a vast one, and your ad should be relevant and targeted to those users. Komanso, Google’s AdWords will consider a variety of factors, including quality, mtengo ndi mpikisano.

Maphunzirowa akuphunzitsani momwe mungakhazikitsire akaunti yanu ya AdWords kuyambira poyambira ndi zomwe zimapangitsa kampeni yopambana yotsatsa pa intaneti. Maphunzirowa akuphunzitsaninso momwe mungapangire kutsatira kutembenuka, kutsatira mafoni, ndi malonda, ndi kuyeza ndalama zomwe zimaperekedwa ndi fomu. Maphunzirowa adzakuthandizani kumvetsetsa momwe mungagwiritsire ntchito zida zonse zomwe zilipo pa Google ndikugwiritsanso ntchito njira zotsatsa malonda. Maphunzirowa akufotokozanso momwe mungagwiritsire ntchito bwino zotsatsa zapa social media ndi Facebook.

Maphunzirowa ndi njira yabwino yophunzirira za Google AdWords. Ndizosavuta kuphunzira zakusaka, momwe mungayang'anire kampeni yanu, ndi kuthetsa mavuto. Maphunzirowa amakuthandizaninso kumvetsetsa makasitomala anu kuchokera m'malingaliro. Ngati mukuyang'ana kuti mukhale Katswiri Wotsatsa Pa digito, kuphunzira zotsatsa zotsatsa ndikofunikira. Mutha kuphunzira za AdWords ndikusaka zotsatsa 60 mphindi ndi maphunziro pa Udemy.

Mukangophunzira zoyambira za Google AdWords, mukhoza kupita ku njira zamakono. Muphunzira momwe mungagwiritsire ntchito malipoti apadera a Ad, njira zotsatsa malonda, makina kuphunzira ntchito, ndi kafukufuku wa mpikisano. Palibe njira yabwinoko yopititsira patsogolo zotsatira zanu kuposa ndi maphunziro omwe amakuphunzitsani kupanga ndalama pa intaneti. Mudzakhalanso ndi chidaliro choyesera ndikuphunzira za omwe akupikisana nawo’ njira, pamene akupeza phindu.

Ngakhale iyi ndi njira yabwino yophunzirira za Google AdWords, mungapezenso maphunziro a kanema omwe amafotokoza zofunikira za pulogalamuyi. Makanema ambiri panjirayi amaperekedwa ndi Google Partners. Pamenepo, yaposachedwa idasindikizidwa pa February 16, 2016, ndipo zambiri zikadali zofunika. Maphunzirowa amapangidwa kwa omwe akutsata certification, ndipo ndizothandiza kwambiri kwa omwe angoyamba kumene.

Konzani kampeni

Kuti muyambe kutsatsa mu Adwords, muyenera kukhazikitsa kampeni. Pali njira zitatu zofunika kuchita izi. Choyamba, sankhani gulu la kampeni yanu. Ndiye, sankhani cholinga chomwe mukufuna kukwaniritsa. Mukhoza kusankha pakati pa malonda, amatsogolera, traffic traffic, Kuganizira za malonda ndi mtundu, ndi kuzindikira mtundu. Mukhozanso kukhazikitsa kampeni popanda cholinga. Mutha kusintha cholinga pambuyo pake.

Kutengera mtundu wabizinesi yanu, mungafune kulunjika komwe kuli malo. Ngati ndinu bizinesi yakumaloko, mungafune kutsata zotsatsa zanu za anthu amdera lanu okha. Kwa bizinesi yapadziko lonse lapansi, mungafune kuloza mayiko omwe muli ogulitsa kwambiri komanso ogula ambiri. Ngati simukudziwa komwe mungayang'ane khama lanu, onani njira zina. Mukhozanso kusankha kulunjika anthu omwe akukhala m'dziko linalake.

Mukasankha mawu osakira, muyenera kupanga tsamba lofikira logwira mtima. Cholinga chachikulu cha tsamba ili ndikusintha magalimoto kukhala makasitomala. Kuti kutembenuka kuchitike, tsambalo liyenera kukhala logwirizana ndi mawu osakira. Iyenera kuphatikiza USP (malo ogulitsa apadera), ubwino wa mankhwala, umboni wapagulu, ndi kuyitanira koonekeratu kuti tichitepo kanthu. Cholinga ndikuwonjezera kutembenuka kwanu.

Mukangosankha msika womwe mukufuna, mutha kusankha imodzi kapena zingapo zotsatsa kuti mukweze. Kuphatikiza pa mawu osakira ad, mutha kukhazikitsanso kampeni ngati muli ndi tsamba lomwe limagulitsa zinthu kapena ntchito zofanana. Chinthu china chofunika kupanga ndikusankha bid yanu. Kumbukirani kuti zotsatsa zanu zitha kukhala zotsika mtengo ngati mugwiritsa ntchito kuyitanitsa zokha, koma zimafuna ntchito yambiri. Pomaliza, malonda anu ayenera kukhala osavuta komanso olunjika. Anthu amatha kudina kampeni ngati ikupereka kapena kuchotsera.

Chotsatira ndikusankha mawu osakira omwe angayambitse malonda anu. Njira imeneyi nthawi zambiri imakhala yosokoneza kwambiri. Keywords sizinthu zokha zomwe muyenera kuziganizira – mutha kugwiritsanso ntchito makasitomala anu’ mayankho posankha mawu osakira. Kumbukirani kuti Quality Score yabwino ipangitsa kuti malonda anu akhale apamwamba ndikuchepetsa mtengo wanu wotsatsa. Posankha mawu ofunika, onetsetsani kuti mumaganizira momwe zimakhudzira bizinesi yanu.

Pangani kopi yotsatsa

Gawo loyamba lopanga kopi yabwino yotsatsa ndikutanthauzira cholinga chanu. Kaya mukufuna kukopa chidwi patsamba lanu kapena kugulitsa malonda, kufotokoza cholinga chanu polemba malonda kudzakuthandizani kusankha mtundu wa kope loti mugwiritse ntchito. Mitundu itatu yodziwika kwambiri yamakope otsatsa ndi yamalingaliro, zamaphunziro, ndi chidwi cha anthu. Kuyesa kopi yotsatsa ndi gawo lofunikira, chifukwa zikuthandizani kuti muwongolere zotsatsa zanu ndikuwonetsetsa kuti anthu ali ndi magalimoto apamwamba.

Mukhoza kuyamba ndi kulemba mafunso omwe mukufuna kufufuza omwe mukufuna. Iliyonse mwa izi ili ndi digiri yake yeniyeni, kotero zotsatsa zanu zigwirizane ndi mawu amenewo. Kaya mukuyesera kulunjika kudera linalake, mankhwala, kapena utumiki, ndikofunikira kuthana ndi ululu wa persona. Mwachitsanzo, ngati mukugulitsa matikiti ku konsati, onetsetsani kuti mutu wanu ukugwirizana ndi zosowa zawo.

Mukamalemba kope la malonda anu, yesetsani kukopa maganizo a omvera anu. Tiyeni uku, mutha kukopa alendo ambiri. Podzutsa maganizo, ogulitsa kwambiri amatha kulosera zomwe omvera angachite ndikuyankha mafunso asanabwere. Tiyeni uku, amatha kupanga malonda awo kuti agwirizane ndi zosowa za omvera. Pali 3 njira zazikulu zolembera zomwe mungagwiritse ntchito kuti mupange makope otsatsa.

Kuti muyese kopi yanu yotsatsa, gwiritsani ntchito njira yoyesera pa Google Ads. Pangani mitundu ingapo ndikuyiyika mu Google Adwords. Ayeseni kuti muwone omwe akuchita bwino kwambiri. Kumbukirani kuti kuyesa kukuthandizani kudziwa mtundu wa chilankhulo chomwe makasitomala anu amayankhira bwino. Pali zabwino zambiri poyesa kukopera kotsatsa kwanu. Mutha kuwona ngati zimagwira bwino ntchito yanu kuposa omwe akupikisana nawo.

Tsatani zotsatira

Mothandizidwa ndi Google Adwords, mutha kutsata zotsatira zakusaka kwanu kolipidwa. Tiyeni uku, mutha kuyang'anira kupambana kwanu ndikusunga ndalama. AdWords ndi njira yabwino kwambiri yolimbikitsira bizinesi yanu pa intaneti. Nawa malangizo omwe mungatsatire:

Tsatani zotsatira zamakampeni a Adwords mu Google Analytics. Malipoti a Adwords akuphatikizapo ndime yotchedwa “Kutembenuka,” zomwe zingakuuzeni kuchuluka kwa zosintha zomwe kampeni yanu yotsatsa yapeza. Kuphatikiza pazowonera zotsatsa, mutha kuwonanso CPC yanu, zomwe zimakuwonetsani ndalama zomwe mudawononga pakudina kulikonse. Mutha kugwiritsa ntchito izi kuti muwone ngati mukulipira kwambiri pazotsatsa zanu kapena ayi.

Njira imodzi yowonera kutembenuka kwa AdWords ndikukhazikitsa ma pixel. Pixel iyi ikhoza kuyikidwa pamasamba onse atsamba lanu ndikugwiritsidwa ntchito kutsata kampeni yotsatsanso. Kutsata kutembenuka kwa AdWords, muyenera kutsatira zambiri kuposa kungodinanso. Kudina kumakuuzani kuchuluka kwa anthu adadina pamalonda anu, koma sichikuwuzani ngati adachitapo kanthu atangofika patsamba lanu. Ngakhale kudina kungakuuzeni zambiri zakuchita bwino kwa kampeni yanu, muyenera kudziwa kuti ndi anthu angati omwe adatembenukadi.

Musanayambe ndi AdWords, muyenera kumvetsetsa CPA, malonda olondola a AdWords, ndi kufunikira kotsata otembenuka. Kutembenuka ndi zotsatira za ulendo kuchokera ku mawu osakira kupita patsamba lofikira kupita ku malonda. Google Analytics ikhoza kukuthandizani kutsatira ulendo. Ndi pulogalamu yaulere ya Software-as-a-Service. Mukamvetsetsa mfundo izi, mutha kuyamba kugwiritsa ntchito AdWords kuti mukweze bizinesi yanu.

Mtengo

Ndikofunikira kugawa bajeti yamakampeni a Adwords. Pomwe kuchuluka kwa CPC kumatsimikiziridwa ndi Google, mtengo pa dinani zimasiyanasiyana. Muyenera kukhazikitsa bajeti yatsiku ndi tsiku ya PS200, koma izi zitha kusiyanasiyana kutengera bizinesi yanu komanso kuchuluka kwamasamba omwe amayembekezeredwa pamwezi. Kukhazikitsa bajeti yatsiku ndi tsiku ya kampeni ya Adwords, gawani bajeti yanu ya mwezi ndi mwezi 30 kuti mupeze kuyerekezera kwa mtengo uliwonse. Kuti mupeze mtengo wolondola pakudina kulikonse, muyenera kuwerenga zolemba zothandizira zomwe zikuphatikizidwa ndi Adwords.

Kugwiritsa ntchito njira ya Cost Per Conversion kapena CPA kuti muwerengere mtengo pa zogula zilizonse ndi njira yabwino yomvetsetsa momwe mungagwiritsire ntchito njira yanu yotsatsa., ndipo ingakuthandizeninso kuwongolera bajeti yanu. Mtengo pakugula kulikonse kumayimira kuchuluka kwa anthu omwe angathe kumaliza zomwe akufuna. Adwords imagwiritsa ntchito ma code osinthika pamasamba otsetsereka kuti azitsata mitengo yotembenuka. Muyenera kuyesetsa kutembenuza osachepera 1%. Njirayi imakulolani kuti musinthe ndalama zanu kuti muwonetsetse kuti bajeti yanu imakhalabe malire a bajeti yanu yotsatsa.

Mtengo wa AdWords ukhoza kulungamitsidwa ndi phindu lomwe mumapanga kuchokera kwa kasitomala watsopano. Mwanjira ina, ngati muli bizinesi yothandiza, muyenera kudziwa mtengo wa moyo wa kasitomala, pokhudzana koyamba ndi nthawi yayitali. Taganizirani chitsanzo cha kampani yogulitsa malo. Kupindula kwapakati pa malonda ndi $3,000, ndipo simudzawona bizinesi yobwerezabwereza. Komabe, kutumizirana mawu pakamwa kungakhale ndi phindu laling'ono pamoyo wonse.

Monga ndi mautumiki ena aliwonse, muyenera kuganizira mtengo wolembetsa. Mapulogalamu ambiri a PPC ali ndi chilolezo, ndipo muyenera kuwerengera mtengo wolembetsa. Komabe, WordStream imapereka makontrakitala a miyezi 12 komanso njira yolipiriratu pachaka, kotero mutha kupanga bajeti moyenera. Ndikofunika kumvetsetsa zomwe mgwirizano wanu umakhudza musanalembetse imodzi mwa mapulaniwa. Koma kumbukirani, mtengo pakadina ukadali wotsika kwambiri kuposa mtengo wonse wa AdWords.

Kulunjika

Ndi kukwera kwa Content Network, tsopano mutha kuyang'ana zotsatsa zanu pamagulu ena amakasitomala. Poyamba, mumayenera kuwonjezera mndandanda wa omvera kapena mindandanda yotsatsa kuti mupange kampeni yapadera ya aliyense. Tsopano, mutha kuyang'ana makampeni otsatsa kumagulu ena ogwiritsa ntchito, ndipo mutha kuonjezera mitengo yotembenuka ndi makampeni awa omwe akuwunikiridwa. Nkhaniyi iwunikanso mitundu isanu yazomwe mungapeze pa Google Adwords. Muphunzira chifukwa chake muyenera kuyang'ana omvera anu potengera zomwe amakonda komanso machitidwe awo.

Kutsata ndalama kumakupatsani mwayi wolunjika anthu ndi ndalama. Imagwira ntchito posanthula deta yomwe ikupezeka pagulu kuchokera ku Internal Revenue Service. Google AdWords imakoka izi kuchokera ku IRS ndikulowetsa mu kampeni yanu. Mutha kugwiritsanso ntchito kulunjika komwe kuli ndi Zip Code. Google Adwords imapereka ndalama zonse komanso zip code kuloza. Izi zimapangitsa kuti zikhale zosavuta kupeza makasitomala potengera malo enieni. Ndipo mutha kugwiritsanso ntchito njira zolozerazi molumikizana ndi geolocation, zomwe zimakupatsani mwayi wolozera zotsatsa kudera linalake.

Contextual target ikugwirizana ndi zotsatsa zomwe zili patsamba. Ndi mbali iyi, malonda anu adzawonetsedwa kwa anthu omwe ali ndi chidwi ndi mitu ina kapena mawu osakira. Mwachitsanzo, mtundu wa nsapato zamasewera ukhoza kuyika malonda pa blog yothamanga ngati wothamanga akuwerenga za nsapato. Wosindikiza amasanthula zomwe zili patsambalo kuti apeze malo oyenera. Ndi mbali iyi, mutha kuwonetsetsa kuti zotsatsa zanu zalunjika kwa makasitomala anu.

Kutsata Adwords ndi malo ndi njira ina yamphamvu yolunjika omvera anu. Ngati mukufuna kutsata omvera enaake, mutha kugwiritsa ntchito malo komanso kuchuluka kwa ndalama zomwe mumapeza. Ndi mitundu iwiriyi, mutha kuchepetsa omvera anu kwinaku mukuchepetsa kuwononga ndalama zotsatsa. Ndiye, mutha kuchepetsa kampeni yanu yotsatsa pongoyang'ana anthu omwe ali ndi chidwi ndi malonda kapena ntchito yanu. Choncho, mumachepetsera bwanji omvera anu?

Mtundu wotsatsa

Kampeni yopambana ya adwords iyenera kulunjika anthu opitilira m'modzi. Ngakhale zomwe zili patsamba lanu zidzakhala zofunikira kwa omvera onse, zikhoza kukhala zokondweretsa gulu linalake la anthu. Zikatero, mutha kugwiritsa ntchito ma automation kuti mukwaniritse gulu la anthu awa. Potsatira momwe makampeni anu amatsatsa, mukhoza kusintha ndondomeko yanu yobwereketsa moyenerera. Komanso, mutha kukhazikitsanso malamulo odzipangira okha kuti mukhale tcheru nthawi iliyonse CPC yanu ikakwera kapena CPA yanu ikagwa.

Kugwiritsa ntchito njira yodzipangira yokha kutengera kuyerekezera kwa malonda omwe amalipidwa, koma ngati mukufuna kukhala ndi zotsatira zazikulu, nthawi zonse muyenera kugwiritsa ntchito njira yobwereketsa pamanja. Pomwe kutsatsa kwanu kumayimira ndalama zomwe mukufuna kugwiritsa ntchito pa mawu osakira, sichimatsimikizira masanjidwe a mawu osakirawo. Izi ndichifukwa chakuti Google safuna kupereka zotsatira zapamwamba kwa yemwe amawononga ndalama zambiri.

Kuti musankhe njira yabwino kwambiri yoyitanitsa pa kampeni yanu yotsatsa, muyenera kupanga kampeni yanu m'njira yomwe ingawonjezere kuwonekera kwa mawu anu osafunikira. Mwachitsanzo, ngati mukufuna kukulitsa kutembenuka kwanu, mtengo wanu uyenera kukhala wokwanira kuyendetsa magalimoto ambiri. Kapenanso, ngati mukufuna kuwonjezera mitengo yanu yotembenuka, pitani ku kampeni ya mtengo-pa-kugula. Zonse zimadalira zosowa zanu, koma ndi lingaliro labwino kupanga chisankho chodziwitsa omvera anu.

Komanso, pamene mukuyesa malonda anu, mutha kusankha zosintha zamabizinesi nthawi zina zatsiku, chiwerengero cha anthu, ndi zipangizo zamagetsi. Mwachitsanzo, mutha kusankha nthawi yomwe zotsatsa zanu ziwonekere patsamba limodzi lazotsatira za Google. Ndalama zomwe mumapereka zimatengeranso nthawi yayitali kuti omvera anu agule kapena kutembenuka. Kapenanso, mukhoza kusankha kuchepetsa bajeti yanu pa mawu ofunika kwambiri ndikuyang'ana omvera enieni omwe ali ndi malonda enieni.

Mitengo yotembenuka

Mafakitale osintha kwambiri m'zaka zingapo zapitazi akhala omwe ali mu Inshuwaransi, Makampani azachuma ndi Chibwenzi. Lero, makampani opanga zibwenzi amaposa mafakitale ena onse pamitengo yotembenuka, pafupifupi naini peresenti pa avareji. Mafakitale ena omwe akupitilira zibwenzi ndi Consumer Services, Zalamulo, ndi Autos. Chochititsa chidwi, mafakitale omwe ali ndi chiwongola dzanja chapamwamba kwambiri samakhala ndi zinthu kapena ntchito zabwino kwambiri. M'malo mwake, atha kugwiritsa ntchito njira zolimbikitsira kutembenuka ndikuyesa zotsatsa zosiyanasiyana.

Pafupifupi kutembenuka kwa PPC kuli pafupi 3.75% kwa kufufuza, ndi 0.77% kwa ma network owonetsera. Mitengo yotembenuka imasiyana malinga ndi makampani, ndi Ma Dating and Personal mafakitale opanga 9.64% pazosintha zonse za AdWords ndi Kulimbikitsa ndi Katundu Wapanyumba zomwe zikutsika kwambiri. Kuphatikiza apo, mitengo yosinthira ya Google Display Network ndiyotsika kwambiri kuposa makampani ena aliwonse. Izi sizikutanthauza kuti palibe malo oti asinthe.

Kutembenuka kwakukulu ndi chinthu chomwe makampani ambiri amafuna. Ngakhale sikutheka kukwaniritsa a 10 peresenti kutembenuka, muyenera kutsimikiza kuti kutembenuka kwanu ndikokwera kokwanira kuyendetsa zotsatira zopindulitsa. Mitengo yotembenuka mu Adwords imasiyana mosiyanasiyana ndipo ndikofunikira kusankha njira yoyenera pazosowa za kampani yanu.. Muyenera kukhala ndi cholinga chosinthira 10% kapena kuposa, zomwe zimatengedwa kuti ndi zotsatira zabwino kwambiri.

Ngakhale machitidwe abwino okhathamiritsa patsamba ndi ofunikira kuti muwongolere matembenuzidwe anu a PPC, palinso zinthu zam'mbali za kampeni zomwe ziyenera kukonzedwa kuti zitheke kudina kwapamwamba. Choyamba, onetsetsani kuti mwasankha zotsatsa zokopa komanso tsamba lofikira. Ndiye, zindikirani omvera anu abwino kwambiri ndi nsanja. Chachiwiri, onetsetsani kuti mwakonzekeletsa zotsatsa zanu kuti zitheke kudina kwapamwamba. Mitengo yosinthira pa AdWords posaka ndi kuwonetseredwa ndi yofanana ndi avareji ya malonda a ecommerce, pafupifupi pafupifupi 1.66% ndi 0.89%. Ndipo potsiriza, onetsetsani kuti zotsatsa zanu zikugwirizana ndi tsamba lanu ndipo zikugwirizana ndi zomwe zili patsamba lanu.

Kupanga kampeni

Kuti mupange kampeni yotsatsa yopambana, muyenera kuonetsetsa kuti mawu anu osakira alunjika bwino. Pali njira zingapo zomwe mungatenge kuti muwongolere magwiridwe antchito a kampeni yanu yotsatsa. Gawo losangalatsa kwambiri pakuyendetsa kampeni ya Google Adwords ndikukhathamiritsa zotsatsa zanu ndi masamba ofikira. Chotsatira ndikusinthira ku Katswiri wamachitidwe. Munjira iyi, mutha kusankha cholinga cha kampeni yanu, monga kutembenuka, amatsogolera, kapena malonda. Zokonda zokhazikika zikuwonetsani malonda abwino kwambiri, kotero mutha kusankha malonda abwino kwambiri omwe angagwirizane ndi omvera omwe mukufuna. Komabe, ngati simukufuna kusankha cholinga chenicheni, mutha kukhazikitsa kampeni popanda chitsogozo cha zolinga.

Gawo lina la zokonda za kampeni ndi ndondomeko ya malonda. Dongosolo lazotsatsa liziwonetsa masiku omwe malonda anu aziwonekera. Mutha kusintha izi potengera momwe bizinesi yanu ilili. Mutha kusinthanso zosintha zotsatsa, koma tsopano, ndikwabwino kuzisiya mosakhazikika. Kuwonjezera pa ndondomeko ya malonda, mutha kusintha zotsatsa zanu pogwiritsa ntchito mitundu yosiyanasiyana yotsatsa yomwe ilipo.

Mukamaliza kupanga kampeni yanu, muyenera kulemba zambiri zanu zolipirira ndi njira zolipirira. Mutha kusankha kugwiritsa ntchito kirediti kadi, kirediti kadi, akaunti yakubanki, kapena nambala yotsatsira kuti muthe kulipira kampeni yanu. Potsatira izi, mukhala mukuyenda bwino ndi kampeni ya AdWords yopambana. Nkhaniyi ikutsogolerani njira zosiyanasiyana zokhazikitsira kampeni mu Google Adwords.

Ngati ndinu watsopano ku Adwords, mwina mukuganiza momwe mungawonjezere ndalama zanu. Pali zinthu zingapo zomwe muyenera kuziganizira popanga kampeni yopambana, kuphatikizapo Mtengo pa pitani (Zamgululi), Njira yotsatsa, Dinani-kupyolera mulingo, ndi mawu osakira. M'nkhaniyi, muphunzira momwe mungagwiritsire ntchito zida izi moyenera kuti mupeze ndalama zambiri zandalama zanu. Ngati simukudziwa kuti ndi ma metric omwe mungatsatire, taphwanya zoyambira.

Mtengo pa dinani

Ngati mukufuna kudziwa kuchuluka kwa zotsatsa zanu, muyenera kudziwa kuti pali zinthu zingapo zomwe zimatsimikizira ndalama zomwe mumawononga podina. Mawu anu osakira, ad text, tsamba lofikira, ndi zigoli zabwino zonse zimatenga gawo mu ndalama zomwe mumagwiritsa ntchito podina. Kuti muwonjezere CTR yanu, onetsetsani kuti zinthu zonsezi zikugwirizana ndi bizinesi yanu. Kupeza CTR yapamwamba kudzatsimikizira Google kuti tsamba lanu likugwirizana ndi mawu omwe anthu amalemba.

Chimodzi mwazinthu zofunika kukumbukira ndi mtengo wapakati pakudina kulikonse kwa AdWords (Zamgululi). Ngakhale nambala iyi imatha kusiyanasiyana kwambiri, nthawi zambiri imakhala yosakwana dola imodzi. CPC wapakati pa e-commerce ndi $0.88, kotero kuyitanitsa $5 chifukwa mawu okhudzana ndi masokosi a tchuthi angakhale opanda phindu. Ngati masokosi anali $3, CPC wamba ingakhale yotsika kwambiri. Muyenera kuwonetsetsa kuti mukutsata mtengo wanu ndi Google Spreadsheet kapena pulogalamu yofananira.

Ngakhale kukwera mtengo kwa AdWords, ndizothekabe kusunga bajeti yanu yotsatsa. AdWords imakupatsani mwayi wowonera makasitomala anu potengera komwe muli, chinenero, ndi chipangizo. Kuphatikiza apo, mutha kugwiritsa ntchito Google Pay kulipira mpaka $1,000,000 m'mabilu a Adwords. Mutha kukulitsa ngongole kumakampeni anu otsatsa ndikulipira mwezi uliwonse ngati bilu. Otsatsa ambiri akuluakulu amagwiritsa ntchito kale njirayi kulipira makasitomala awo.

Chinthu chinanso chofunikira kuganizira ndi mtengo wamakampeni anu. Makampeni ambiri otsatsa opambana ndi omwe amayendetsa ROI yapamwamba kwambiri, popanda kuphonya malonda aliwonse kapena mwayi wotsogolera. Muyeneranso kukumbukira kuti malonda otsika mtengo samatulutsa magalimoto apamwamba. Chifukwa chake, CPC yanu yayikulu si mtengo womwe mumalipira, ndipo mukungolipira zokwanira kuti muchotse malire a Ad Rank ndikumenya omwe akupikisana nawo.

Njira yotsatsa

Kuti muwonjezere phindu la kampeni yanu ya Adwords, muyenera kugwiritsa ntchito mwanzeru kuyitanitsa njira. Njirayi ndi yabwino kwa iwo omwe sadziwa kuti ndi mawu ati omwe angawabweretsere phindu lalikulu kapena alibe nthawi yokhazikitsa mabizinesi pamanja.. Njira yotsatsa iyi imaphatikizapo kuyika mtengo wapamwamba wa mawu osakira ndipo imangogwira mawu osakirawo. Njira zamtundu uwu ziwonetsetsa kuti malonda anu akuwonekera kwambiri.

Njira yotsatsa iyi ingagwiritsidwe ntchito kukulitsa kutembenuka. Iwonetsa zotsatsa anthu akamasaka mawu anu osakira kapena kutseka kusiyanasiyana. Komabe, ndi zodula. Muyenera kugwiritsa ntchito njirayi pokhapokha ngati bajeti yanu ndi yaikulu. Njira iyi imakupulumutsirani nthawi yochuluka chifukwa imapanga ma bids okha. Koma sizingakhale zoyenera kwa iwo omwe alibe nthawi yofufuza ndikuyesa njira zosiyanasiyana. Njira yabwino yogwiritsira ntchito kampeni yanu ndikupeza yomwe ili yoyenera omvera anu komanso bajeti.

Yesetsani kukulitsa mitengo yotembenuka powonjezera kutsatsa kwa zotsatsa zomwe zitha kubweretsa zosintha zambiri. Kugwiritsa ntchito njirayi kumatha kukonza ROI ya kampeni yanu. Kutsatsa kwapamwamba kudzapangitsa kuti mudina zambiri, koma zidzakuwonongerani ndalama zambiri ngati zikulephera kuyendetsa kutembenuka. Choncho, posankha njira yotsatsa pa kampeni yanu ya Adwords, kumbukirani kuti njira iyi si ya wotsatsa aliyense.

Njira yotsatsa iyi ndi yabwino kwa ogwiritsa ntchito omwe ali ndi zolinga zenizeni. Ngati mukuyesera kuwonjezera kudina kwanu kudzera mulingo kapena mawonekedwe, CPM yowoneka bwino ndi njira yabwino yokwaniritsira cholinga chanu. Kutembenuka kochulukira komwe mumapeza pamtengo wake, mudzapanga ndalama zambiri. Njira yotsatsa iyi ikuthandizaninso kukulitsa kuzindikirika kwa mtundu wanu ndikukulitsa chidziwitso chamtundu wanu. Choncho, gwiritsani ntchito njira iyi kuti muwonjezere phindu lanu. Komabe, muyenera kukumbukira kuti palibe saizi imodzi yomwe ikugwirizana ndi yankho lililonse pankhani yosankha njira yotsatsa.

Dinani-kupyolera mulingo

Kupeza kutsika kwakukulu mumakampeni a Adwords ndi chizindikiro chabwino, koma ngati malonda anu akulephera kusintha alendo kukhala makasitomala olipira, zotsatira zake ndi zochepa kuposa zokhutiritsa. Kupanga zotsatsa zofananira zomwe zimayang'ana mawu osakira ndikofunikira kuti muwonjezere mitengo yodina, kotero ndikofunikira kuyesa chinthu chilichonse. Kufufuza kwa mawu osakira ndi gawo lina lofunikira, kotero onetsetsani kuti malonda anu omwe amalipidwa ndi ogwirizana ndi anthu omwe akufunafuna malonda kapena ntchito zomwe mukupereka.

Avereji ya kudina-kudutsa pamakampeni a AdWords ali pafupi 5% kwa kufufuza ndi 0.5-1% kwa ma network owonetsera. Mitengo yodulitsa imakhala yothandiza mukakonzanso kampeni, monga zikuwonetsa chidwi cha makasitomala omwe angakhale nawo. Mitengo yodulitsa imathanso kuyezedwa ndi kuchuluka kwa zotsitsa zomwe wogwiritsa amalandira. Pangani kukhala kosavuta kwa makasitomala kutsitsa zomwe muli nazo, popeza izi zidzakulitsa kukhutira kwamakasitomala, ndipo potsirizira pake, mwayi wawo wogula zinthu zanu.

Kuti mumvetsetse momwe mungakulitsire CTR yanu, yang'anani zambiri zamitundu yosiyanasiyana yamaakaunti a AdWords. Mwachitsanzo, Maakaunti a B2B amakhala ndi ma CTR apamwamba kuposa maakaunti a B2C. Maakaunti awa amatha kupanga otsogolera oyenerera ndikugulitsa zinthu zamtengo wapatali. Maakaunti omwe ali ndi ma CTR otsika amatha kuwunikidwa pogwiritsa ntchito zitsanzo zamaakaunti awo, zomwe zikutanthauza kuti zotsatira sizingakhale zoyimira ma akaunti ambiri.

Ngati mukuyambitsa kampeni yotsatsa, mutha kuyembekezera kupeza CTR yapamwamba kwambiri pakupanga zibwenzi kapena kuyenda. Makampeni amderali amathanso kukulitsa CTR yanu, monga ogula am'deralo amakhulupirira masitolo am'deralo. Ngakhale zotsatsa zamalemba ndi zithunzi sizingakhale zokopa ngati zomwe zimagwiritsidwa ntchito popanga atsogoleri, zotsatsa zazidziwitso zimatha kulimbikitsa chidwi ndikukopa owonera kuti azidina. Ndikofunikira kudziwa kuti liwu lililonse lofunikira, malonda, ndipo mindandanda ili ndi CTR yakeyake.

Mawu osakira

Pali zifukwa zingapo zogwiritsira ntchito mawu osakira mu Adwords. Kuzigwiritsira ntchito kudzakuthandizani kutsata omvera oyenera komanso kuchepetsa kudina kotayidwa. Kuphatikiza apo, zida izi zidzakuthandizani kupewa kudzipangira nokha kapena kudya zomwe mukuwona. Choncho, momwe mungagwiritsire ntchito mawu osakira? Mutha kuwerenga kuti mudziwe chifukwa chake mawu osakira ndi ofunikira. Nazi zina mwa izo:

Mawu osakira amatanthawuza liwu lapakati kapena lofunikira kwambiri pamutuwu. Mwachitsanzo, ngati ndinu plumber, mukufuna kulengeza kwa omwe akufuna ntchito zanu, osati kwa amene akufunafuna ntchito. Choncho, mawu anu ofunikira a negative ndi “plumber” ndi “plumber.” Ngati mukutsatsa bolodi la ntchito, muzigwiritsa ntchito mawu “ntchito” monga mawu osakira.

Njira ina yodziwira mawu osakira ndikuyang'ana lipoti lanu la Search Query. Kugwiritsa lipoti ili, mutha kuzindikira mafunso osakira omwe sakugwirizana ndi niche yanu. Pogwiritsa ntchito mawu osakira, mudzatha kukonza zotsatsa zanu. Mwachitsanzo, ngati mukugulitsa matiresi, mutha kusankha kutsatsa matiresi a amuna, koma umakonda kuyang'ana akazi. Kwa amuna, komabe, mawu osafunikira sangakhale oyenera.

Ngakhale kufananiza koyipa sikukhudzana ndi mawu, zidzaletsa zotsatsa kuwonekera ngati funso liri ndi mawu ndi ziganizo zoipa. Kusagwirizana kwenikweni kudzalepheretsanso zotsatsa kuti ziwonekere pazosaka zomwe zili ndi mawuwa. Mawu osakirawa ndi abwino kwa mayina amtundu omwe ali ndi ubale wapamtima komanso pazopereka zofanana. Ndikofunikira kudziwa zomwe mawu osakira amatanthauza kwa inu. Ngati simukufuna kugwiritsa ntchito ndalama zambiri pazotsatsa, mawu osakira ndi njira yabwino kwambiri yopangira zotsatsa zanu kukhala zogwirizana.

Kupanga zotsatsa ndikudina pang'ono 8%

CTR yapamwamba sizomwe zimafunikira pakutsatsa. Makampeni otsatsa amatha kulephera kusintha chifukwa sakulunjika mawu oyenera. Kupewa izi, ndikofunikira kuyesa chinthu chilichonse cha malonda anu. Kufufuza kwa mawu osakira ndi gawo lina lofunikira, kuti malonda anu omwe amalipidwa akhale oyenera. Ngati mulephera kutero, udzawononga ndalama.

Mutha kuwonjezera kuchuluka kwa kudina kwanu popangitsa malonda anu kukhala okopa momwe mungathere. Yesani kupereka mwayi wapadera. Onetsetsani kuti mukuyang'ana kwambiri zomwe mukufuna kugulitsa ndikupereka zopindulitsa kwa ogwiritsa ntchito anu. Mwa kupangitsa kukhala kosavuta kuchitapo kanthu, anthu azingodinanso malonda anu. Zimathandizanso kulemba kope lotsatsa. Potsatira izi, mudzakhala bwino popanga zotsatsa ndikudina pang'ono 8%.