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Musanayambe ndi AdWords, muyenera kumvetsetsa CPA, malonda olondola a AdWords, ndi kufunikira kotsata otembenuka. Kutembenuka ndi zotsatira za ulendo kuchokera ku mawu osakira kupita patsamba lofikira kupita ku malonda. Google Analytics ikhoza kukuthandizani kutsatira ulendo. Ndi pulogalamu yaulere ya Software-as-a-Service. Mukamvetsetsa mfundo izi, mutha kuyamba kugwiritsa ntchito AdWords kuti mukweze bizinesi yanu.
Ndikofunikira kugawa bajeti yamakampeni a Adwords. Pomwe kuchuluka kwa CPC kumatsimikiziridwa ndi Google, mtengo pa dinani zimasiyanasiyana. Muyenera kukhazikitsa bajeti yatsiku ndi tsiku ya PS200, koma izi zitha kusiyanasiyana kutengera bizinesi yanu komanso kuchuluka kwamasamba omwe amayembekezeredwa pamwezi. Kukhazikitsa bajeti yatsiku ndi tsiku ya kampeni ya Adwords, gawani bajeti yanu ya mwezi ndi mwezi 30 kuti mupeze kuyerekezera kwa mtengo uliwonse. Kuti mupeze mtengo wolondola pakudina kulikonse, muyenera kuwerenga zolemba zothandizira zomwe zikuphatikizidwa ndi Adwords.
Kugwiritsa ntchito njira ya Cost Per Conversion kapena CPA kuti muwerengere mtengo pa zogula zilizonse ndi njira yabwino yomvetsetsa momwe mungagwiritsire ntchito njira yanu yotsatsa., ndipo ingakuthandizeninso kuwongolera bajeti yanu. Mtengo pakugula kulikonse kumayimira kuchuluka kwa anthu omwe angathe kumaliza zomwe akufuna. Adwords imagwiritsa ntchito ma code osinthika pamasamba otsetsereka kuti azitsata mitengo yotembenuka. Muyenera kuyesetsa kutembenuza osachepera 1%. Njirayi imakulolani kuti musinthe ndalama zanu kuti muwonetsetse kuti bajeti yanu imakhalabe malire a bajeti yanu yotsatsa.
Mtengo wa AdWords ukhoza kulungamitsidwa ndi phindu lomwe mumapanga kuchokera kwa kasitomala watsopano. Mwanjira ina, ngati muli bizinesi yothandiza, muyenera kudziwa mtengo wa moyo wa kasitomala, pokhudzana koyamba ndi nthawi yayitali. Taganizirani chitsanzo cha kampani yogulitsa malo. Kupindula kwapakati pa malonda ndi $3,000, ndipo simudzawona bizinesi yobwerezabwereza. Komabe, kutumizirana mawu pakamwa kungakhale ndi phindu laling'ono pamoyo wonse.
Monga ndi mautumiki ena aliwonse, muyenera kuganizira mtengo wolembetsa. Mapulogalamu ambiri a PPC ali ndi chilolezo, ndipo muyenera kuwerengera mtengo wolembetsa. Komabe, WordStream imapereka makontrakitala a miyezi 12 komanso njira yolipiriratu pachaka, kotero mutha kupanga bajeti moyenera. Ndikofunika kumvetsetsa zomwe mgwirizano wanu umakhudza musanalembetse imodzi mwa mapulaniwa. Koma kumbukirani, mtengo pakadina ukadali wotsika kwambiri kuposa mtengo wonse wa AdWords.
Ndi kukwera kwa Content Network, tsopano mutha kuyang'ana zotsatsa zanu pamagulu ena amakasitomala. Poyamba, mumayenera kuwonjezera mndandanda wa omvera kapena mindandanda yotsatsa kuti mupange kampeni yapadera ya aliyense. Tsopano, mutha kuyang'ana makampeni otsatsa kumagulu ena ogwiritsa ntchito, ndipo mutha kuonjezera mitengo yotembenuka ndi makampeni awa omwe akuwunikiridwa. Nkhaniyi iwunikanso mitundu isanu yazomwe mungapeze pa Google Adwords. Muphunzira chifukwa chake muyenera kuyang'ana omvera anu potengera zomwe amakonda komanso machitidwe awo.
Kutsata ndalama kumakupatsani mwayi wolunjika anthu ndi ndalama. Imagwira ntchito posanthula deta yomwe ikupezeka pagulu kuchokera ku Internal Revenue Service. Google AdWords imakoka izi kuchokera ku IRS ndikulowetsa mu kampeni yanu. Mutha kugwiritsanso ntchito kulunjika komwe kuli ndi Zip Code. Google Adwords imapereka ndalama zonse komanso zip code kuloza. Izi zimapangitsa kuti zikhale zosavuta kupeza makasitomala potengera malo enieni. Ndipo mutha kugwiritsanso ntchito njira zolozerazi molumikizana ndi geolocation, zomwe zimakupatsani mwayi wolozera zotsatsa kudera linalake.
Contextual target ikugwirizana ndi zotsatsa zomwe zili patsamba. Ndi mbali iyi, malonda anu adzawonetsedwa kwa anthu omwe ali ndi chidwi ndi mitu ina kapena mawu osakira. Mwachitsanzo, mtundu wa nsapato zamasewera ukhoza kuyika malonda pa blog yothamanga ngati wothamanga akuwerenga za nsapato. Wosindikiza amasanthula zomwe zili patsambalo kuti apeze malo oyenera. Ndi mbali iyi, mutha kuwonetsetsa kuti zotsatsa zanu zalunjika kwa makasitomala anu.
Kutsata Adwords ndi malo ndi njira ina yamphamvu yolunjika omvera anu. Ngati mukufuna kutsata omvera enaake, mutha kugwiritsa ntchito malo komanso kuchuluka kwa ndalama zomwe mumapeza. Ndi mitundu iwiriyi, mutha kuchepetsa omvera anu kwinaku mukuchepetsa kuwononga ndalama zotsatsa. Ndiye, mutha kuchepetsa kampeni yanu yotsatsa pongoyang'ana anthu omwe ali ndi chidwi ndi malonda kapena ntchito yanu. Choncho, mumachepetsera bwanji omvera anu?
Kampeni yopambana ya adwords iyenera kulunjika anthu opitilira m'modzi. Ngakhale zomwe zili patsamba lanu zidzakhala zofunikira kwa omvera onse, zikhoza kukhala zokondweretsa gulu linalake la anthu. Zikatero, mutha kugwiritsa ntchito ma automation kuti mukwaniritse gulu la anthu awa. Potsatira momwe makampeni anu amatsatsa, mukhoza kusintha ndondomeko yanu yobwereketsa moyenerera. Komanso, mutha kukhazikitsanso malamulo odzipangira okha kuti mukhale tcheru nthawi iliyonse CPC yanu ikakwera kapena CPA yanu ikagwa.
Kugwiritsa ntchito njira yodzipangira yokha kutengera kuyerekezera kwa malonda omwe amalipidwa, koma ngati mukufuna kukhala ndi zotsatira zazikulu, nthawi zonse muyenera kugwiritsa ntchito njira yobwereketsa pamanja. Pomwe kutsatsa kwanu kumayimira ndalama zomwe mukufuna kugwiritsa ntchito pa mawu osakira, sichimatsimikizira masanjidwe a mawu osakirawo. Izi ndichifukwa chakuti Google safuna kupereka zotsatira zapamwamba kwa yemwe amawononga ndalama zambiri.
Kuti musankhe njira yabwino kwambiri yoyitanitsa pa kampeni yanu yotsatsa, muyenera kupanga kampeni yanu m'njira yomwe ingawonjezere kuwonekera kwa mawu anu osafunikira. Mwachitsanzo, ngati mukufuna kukulitsa kutembenuka kwanu, mtengo wanu uyenera kukhala wokwanira kuyendetsa magalimoto ambiri. Kapenanso, ngati mukufuna kuwonjezera mitengo yanu yotembenuka, pitani ku kampeni ya mtengo-pa-kugula. Zonse zimadalira zosowa zanu, koma ndi lingaliro labwino kupanga chisankho chodziwitsa omvera anu.
Komanso, pamene mukuyesa malonda anu, mutha kusankha zosintha zamabizinesi nthawi zina zatsiku, chiwerengero cha anthu, ndi zipangizo zamagetsi. Mwachitsanzo, mutha kusankha nthawi yomwe zotsatsa zanu ziwonekere patsamba limodzi lazotsatira za Google. Ndalama zomwe mumapereka zimatengeranso nthawi yayitali kuti omvera anu agule kapena kutembenuka. Kapenanso, mukhoza kusankha kuchepetsa bajeti yanu pa mawu ofunika kwambiri ndikuyang'ana omvera enieni omwe ali ndi malonda enieni.
Mafakitale osintha kwambiri m'zaka zingapo zapitazi akhala omwe ali mu Inshuwaransi, Makampani azachuma ndi Chibwenzi. Lero, makampani opanga zibwenzi amaposa mafakitale ena onse pamitengo yotembenuka, pafupifupi naini peresenti pa avareji. Mafakitale ena omwe akupitilira zibwenzi ndi Consumer Services, Zalamulo, ndi Autos. Chochititsa chidwi, mafakitale omwe ali ndi chiwongola dzanja chapamwamba kwambiri samakhala ndi zinthu kapena ntchito zabwino kwambiri. M'malo mwake, atha kugwiritsa ntchito njira zolimbikitsira kutembenuka ndikuyesa zotsatsa zosiyanasiyana.
Pafupifupi kutembenuka kwa PPC kuli pafupi 3.75% kwa kufufuza, ndi 0.77% kwa ma network owonetsera. Mitengo yotembenuka imasiyana malinga ndi makampani, ndi Ma Dating and Personal mafakitale opanga 9.64% pazosintha zonse za AdWords ndi Kulimbikitsa ndi Katundu Wapanyumba zomwe zikutsika kwambiri. Kuphatikiza apo, mitengo yosinthira ya Google Display Network ndiyotsika kwambiri kuposa makampani ena aliwonse. Izi sizikutanthauza kuti palibe malo oti asinthe.
Kutembenuka kwakukulu ndi chinthu chomwe makampani ambiri amafuna. Ngakhale sikutheka kukwaniritsa a 10 peresenti kutembenuka, muyenera kutsimikiza kuti kutembenuka kwanu ndikokwera kokwanira kuyendetsa zotsatira zopindulitsa. Mitengo yotembenuka mu Adwords imasiyana mosiyanasiyana ndipo ndikofunikira kusankha njira yoyenera pazosowa za kampani yanu.. Muyenera kukhala ndi cholinga chosinthira 10% kapena kuposa, zomwe zimatengedwa kuti ndi zotsatira zabwino kwambiri.
Ngakhale machitidwe abwino okhathamiritsa patsamba ndi ofunikira kuti muwongolere matembenuzidwe anu a PPC, palinso zinthu zam'mbali za kampeni zomwe ziyenera kukonzedwa kuti zitheke kudina kwapamwamba. Choyamba, onetsetsani kuti mwasankha zotsatsa zokopa komanso tsamba lofikira. Ndiye, zindikirani omvera anu abwino kwambiri ndi nsanja. Chachiwiri, onetsetsani kuti mwakonzekeletsa zotsatsa zanu kuti zitheke kudina kwapamwamba. Mitengo yosinthira pa AdWords posaka ndi kuwonetseredwa ndi yofanana ndi avareji ya malonda a ecommerce, pafupifupi pafupifupi 1.66% ndi 0.89%. Ndipo potsiriza, onetsetsani kuti zotsatsa zanu zikugwirizana ndi tsamba lanu ndipo zikugwirizana ndi zomwe zili patsamba lanu.
Kuti mupange kampeni yotsatsa yopambana, muyenera kuonetsetsa kuti mawu anu osakira alunjika bwino. Pali njira zingapo zomwe mungatenge kuti muwongolere magwiridwe antchito a kampeni yanu yotsatsa. Gawo losangalatsa kwambiri pakuyendetsa kampeni ya Google Adwords ndikukhathamiritsa zotsatsa zanu ndi masamba ofikira. Chotsatira ndikusinthira ku Katswiri wamachitidwe. Munjira iyi, mutha kusankha cholinga cha kampeni yanu, monga kutembenuka, amatsogolera, kapena malonda. Zokonda zokhazikika zikuwonetsani malonda abwino kwambiri, kotero mutha kusankha malonda abwino kwambiri omwe angagwirizane ndi omvera omwe mukufuna. Komabe, ngati simukufuna kusankha cholinga chenicheni, mutha kukhazikitsa kampeni popanda chitsogozo cha zolinga.
Gawo lina la zokonda za kampeni ndi ndondomeko ya malonda. Dongosolo lazotsatsa liziwonetsa masiku omwe malonda anu aziwonekera. Mutha kusintha izi potengera momwe bizinesi yanu ilili. Mutha kusinthanso zosintha zotsatsa, koma tsopano, ndikwabwino kuzisiya mosakhazikika. Kuwonjezera pa ndondomeko ya malonda, mutha kusintha zotsatsa zanu pogwiritsa ntchito mitundu yosiyanasiyana yotsatsa yomwe ilipo.
Mukamaliza kupanga kampeni yanu, muyenera kulemba zambiri zanu zolipirira ndi njira zolipirira. Mutha kusankha kugwiritsa ntchito kirediti kadi, kirediti kadi, akaunti yakubanki, kapena nambala yotsatsira kuti muthe kulipira kampeni yanu. Potsatira izi, mukhala mukuyenda bwino ndi kampeni ya AdWords yopambana. Nkhaniyi ikutsogolerani njira zosiyanasiyana zokhazikitsira kampeni mu Google Adwords.
